Media Information EMBARGOED: 13:00.BST, 13 June 2013
McLAREN AND FORZA MOTORSPORT 5 COLLABORATION WILL GIVE COMPETITION WINNER THE RIDE OF A LIFETIME
Money can’t buy opportunity to ride in the groundbreaking McLaren P1™ as it speeds up the world-famous Goodwood Hill during its global dynamic debut at the Festival of Speed A preview of the McLaren P1™ in Forza Motorsport® 5 can be viewed here: www.youtube.com/watch?v=r46D1lRpO1k Enter the competition at www.ForzaMcLarenRide.com
McLaren Automotive has teamed up with Xbox to offer one of the best seats of the summer at the 2013 Festival of Speed: the passenger seat of the McLaren P1™ while it makes its global dynamic debut at the world famous event.
One lucky competition winner will be given the chance to experience the famous Goodwood Hill course, and be part of the McLaren 50th anniversary celebrations as a passenger in the McLaren P1™. The competition is offered through a collaboration with Turn 10 Studios, a subsidiary of Microsoft Studios, and follows the recent announcement of the Xbox One console which saw the reveal of the McLaren P1™ as the cover star for the forthcoming Forza Motorsport® 5. Further details of the flagship motorsport title were then given at E3, the annual video game conference and show in Los Angeles earlier this week, by Dan Greenawalt, Creative Director for Turn 10 Studios. Greg Levine, Sales and Marketing Director, McLaren Automotive explains: ‘This is an exciting time for both McLaren and Microsoft, with both brands launching true game-changers on to the market in the shape of the McLaren P1™ and Forza Motorsport® 5 on the Xbox One. We share key values, employ cutting-edge technologies and both strive to innovate through groundbreaking methods. The McLaren P1™ is the culmination of 50 years of race-winning technology and expertise, and is the perfect fit as the ‘hero’ for the latest edition of the highest- rated racing franchise of the past 10 years.’
The McLaren P1™ is currently in the final development stages, ahead of first deliveries later this year, and will be a rare sight when production begins, with only 375 examples being built. Few therefore will ever have the opportunity to experience the mid-mounted 3.8-litre twin-turbo V8 petrol engine and highly effective electric motor, which generate 916PS. The global dynamic debut of the car will form part of the brand’s 50th anniversary celebrations, making this a truly unique opportunity to be part of the heritage of McLaren.
Visit www.ForzaMcLarenRide.com to be in with a chance winning the ride of a lifetime in the groundbreaking McLaren P1™, and to be part of the 50th anniversary celebrations with McLaren.
Ends
Notes to Editors:
McLaren Automotive launches global opportunity for the first ride in a McLaren P1™ at E3 Los Angeles -http://www.youtube.com/watch?feature=player_embedded&v=WzRyCAIu0ws A selection of high resolution images to accompany this release is available to download from the McLaren Automotive media site - www.media.mclarenautomotive.com.
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.
Following the company’s global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and, in keeping with its plan to introduce a new model each year, recently unveiled the McLaren P1™. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market.
McLaren Automotive Partners To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.
Designed for the track; Developed for the road The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1 racing expertise and knowledge, and 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds the technologically advanced, groundbreaking and no compromise 12C, 12C Spider and McLaren P1™.
McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Visit www.mclarenautomotive.com for more details.
Further information
Wayne Bruce Head of Communications and Public Relations | McLaren Automotive Limited Phone: +44 (0) 1483 261500 Mobile: +44 (0) 7768 132429 Email: [email protected]
Dave Eden Press Officer | McLaren Automotive Limited Phone: +44 (0) 1483 262867 Mobile: +44 (0) 7500 857089 Email: [email protected] Twitter: www.twitter.com/DaveEden
Media website: www.media.mclarenautomotive.com
Facebook: www.facebook.com/mclarenautomotive
Twitter: www.twitter.com/McLarenAuto
You Tube: www.youtube.com/mclarenautomotivetv
Ends