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The LINCOLN LINK LinkingThe together LINCOLN all elements of the motorLINK car heritage IN THIS ISSUE 33 Royalty on the Lincoln Road 88 My First Collector Car 10 An Eight-Year- Old’s Greatest Treasure 14 Meet Your Foundation Trustees

published semi-yearly Volume viii, number 1 • winter, 2010 the lincoln link

The last time I saw him was in from the editor his newly added room at his Alexandria home, dedicated to n Welcome to the eighth his collection. In it, he was able year of publication of The Lincoln to consolidate the collection, Link. organizing it in the process. During that visit we talked about n This issue begins with an the acquisition and history of a article by Englishman Colin very special presentation book Spong who tells us about Lincoln for 1938 Lincoln model K cars, cars used by Royalty. Possibly this and he agreed to describe this is the first time this subject has with the short soft top, which he for us in this issue. Sadly, Taylor appeared in print. Colin is well himself has totally restored. Who passed away from leukemia in qualified to author this article; will be next to submit a story of October of 2009, a few days he has been around Lincolns their involvement with Lincoln before our next scheduled visit for most of his life and has automobiles? together. Taylor donated his completed several heroic Lincoln restorations. He has amassed a large collection of Lincoln ephemera and supported a major literature dealer at European auto shows, making friends along the way. He participates in countless old car events in the US and Europe. He serves as Foreign Correspondent for the Lincoln Motor Car Foundation and has n Taylor Vinson’s big Lincoln presentation book was printed to sell works of art like been active in Lincoln clubs for this Lincoln LeBaron Roadster. 35 years, a consummate Lincoln enthusiast indeed. n Bachelor Virginian Zachary massive literature collection to Taylor Vinson was a serious the Hagley (Du Pont) Museum n Marylander Larry Butcher lifetime collector of automobile in Delaware. heeded my call in the previous sales literature, traveling Link issue for stories of old extensively throughout Europe n The Foundation is enriched by Lincolns and submitted an and the US to auto shows and three new Trustees, and you can account of his introduction to unafraid to accumulate and learn about these worthy people an old car and the vicissitudes of invest in rare and desirable on pages 14 and 15. owning and restoring it. Many of items. He was a lawyer us can relate to the events that for the US Department of n Until we meet again in the engulfed Larry back then. Today, Transportation and contributed next Link issue, go do great Larry owns a mint 1938 Lincoln- to the development of items things for the Lincoln Motor Car Zephyr , the for passenger safety. Taylor was Foundation! early three-passenger version a friend of some forty years.

—C had Coombs V.P., Publications 703 754 9648 [email protected]

n Larry Butcher’s ’38 Lincoln-Zephyr Convertible has this swoopy profile.

2 volume viii, number 1

Royalty on the Lincoln Road n Queen Marie of Romania and her sister, Princess Alexandra of Hohenloe-Langenburg, prepare to embark for a jaunt in their c. 1927 Lincoln. This is the ear- liest extant example of a Lincoln being owned by European royalty. by Colin Spong Ilford, Essex, England

he Lincoln was never an inexpensive car. It was designed to appeal to the discerning buyer who supply exactly what they wanted. would probably be in However, for those who could Tone of the professions, possibly not quite afford these extravagant a senior company manager, one cars, or who did not want to of the affluent self-employed, upset their subjects with such a “old money” families, or even public display of wealth, American one of the newly wealthy movie cars were often seen as a good stars. However, on the export alternative. They were well built, markets the car not only found would survive on poor roads favour with similar clientele but where some of their European n also attracted what was left of counterparts would fail, and July 1941: Romania’s King Michael and General Antonescu review the the old European and Middle they offered very good value for troops in a 1939 Lincoln-Zephyr Eastern aristocracy and nobility. money—even after paying some Convertible decked out for royal Their ranks had, of course, of the punitive taxes demanded wartime use. been drastically reduced over by protectionist governments that the years, and the First World would double the price paid for monarchy of the 19th and 20th War eliminated many that had the same car in the USA. centuries. At the time of this previously survived. Nevertheless, The earliest photograph I photograph she would have been as the 1920’s dawned, there can find of a Lincoln owned by about 50 years old. After the were still a few of them with European royalty is that of a death of her husband in 1927, the resources and income to c. 1927 Lincoln being used by she remained in Romania, writing indulge in their accustomed Queen Marie of Romania. The several books, and died in 1938. lifestyle of luxury until the next Romanian standard is on the A second Lincoln owned war would claim most of those flagstaff as Queen Marie and by the Romanian royal family remaining. The old crowned her rather stern-looking sister, was a 1939 Lincoln-Zephyr heads and aristocracy of Europe Princess Alexandra of Hohenloe- Convertible Sedan. Readers of were still able to indulge in the Langenburg, pose next to the the LZOC magazine, The Way luxuries of life, and during this car while two servants await of the Zephyr, may remember period the automobile was fairly their orders. Queen Marie’s this photograph being used high on the list of priorities. grandparents were Queen in an article I wrote entitled For those who could afford the Victoria and Prince Albert of “The Royal Lincoln-Zephyrs very best, Rolls-Royce, Hispano- Britain, whose blood line we find of Romania.” The photograph, Suiza and Maybach were able to permeating the entire European found in Paris, bears this 3 the lincoln link

inscription on the back: “King as she inspects the 1st Division probability it would be scrapped Michael of Romania and General of the Dutch Army at Assen on in the early 1950’s as new cars Antonescu pass in revue of the 29 August 1946. The car does became available. troops before they leave for not belong to the Royal fleet; Queen Wilhelmina was a the front, 9 July 1941.” The it was registered to a Mr. P. van popular , but she had a car has the very rare accessory Dusseldorp, with an address in stern dislike of the British, who windwings for the convertible the province of Utrecht, so we had annexed the South African body styles, big Bosch driving can assume that it was pressed republics of Transvaal and the lamps, wheel trim rings, and into service for the occasion Orange Free State in the Boer blacked-out . At the as the most suitable open car War. The Boers were descendants time I wrote that article, I was available at that time. It has of the early Dutch colonists, to in contact with King Michael, modified headlamps with French whom Wilhelmina felt closely who confirmed that this was Marchal conversions; these were linked. Nevertheless, in 1940 his personal car, which he kept commonly fitted to Lincoln- Wilhelmina and her family were until 1944. When he settled in Zephyrs sold new in France. The rescued by the British Navy after Switzerland after the war, he had “pop out” direction indicators on the German invasion and she set another 1939 Zephyr, this time the cowl show that the car was up a government in London. a four-door sedan. Today, at age an original European delivery, Wilhelmina may not have owned 87, he still lives in Switzerland while the hubcaps are clearly this Zephyr convertible, but she and remains a car enthusiast, not Lincoln. Perhaps the car has did own a 1946 Lincoln that she with a collection of several jeeps, had a hydraulic brake conversion kept at her home in England. mostly rare early ones. utilising 1939 style wheels with The car had British licence The splendid and rare 1938 an unknown hubcap. However, plate number DJB 470, was Lincoln-Zephyr Convertible it had obviously survived the war chassis number H140675, and Coupe type 760B that is pictured in Europe, probably by being is assumed to have been a right- below is being used by Queen hidden away from the marauding hand drive car. It passed thought Wilhelmina of the Netherlands German army, but in all a succession of later owners, finally being scrapped in 1962. Still staying with the Dutch Royal Family, the next photograph, taken sometime between 1938 and 1940, shows Wilhelmina’s son-in-law, Prince Bernhard, as an army officer inspecting the troops. The 1938 Lincoln-Zephyr Sedan has the same Marchal conversion and the cowl- mounted direction indicators. It also has a flagstaff mounted on the front with a flag,

n August 1946: Queen Wilhelmina of the Netherlands stands regally in a 1938 Lincoln-Zephyr Convertible Coupe appar- ently borrowed especially for this troop inspection at Assen. The eight-year-old Zephyr shows a number of modifications typical of American cars built for European delivery (see text above). Wouldn’t it be nice if this car still existed? 4 volume viii, number 1

n The 1938 Lincoln-Zephyr Sedan photographed with Prince move away from Europe Bernhard of the Netherlands (oval) appears to have a royal flag mounted on the front bumper, as well as the usual to the Middle East, and lighting enhancements wrought on European Zephyrs. we find King Farouk of Egypt, who was well but the flag itself is indistinct. Peter was known for his love of the We can assume that it is Prince deposed in glamorous royal lifestyle. Bernhard’s standard. The paint November He had thousands of acres on the car appears to be light 1945 and of land, dozens of palaces in colour, so it is unlikely that settled in and hundreds of cars, and it is an Army car, which we can the USA. He would today be styled a assume would be olive drab. died in Denver playboy. Among his stable of Prince Bernhard was also in 1970, the only cars we find at least two postwar evacuated to Britain and went on European monarch to be buried Lincolns. The night photograph to log over 1,000 flight hours in America. Doubtless his Lincoln of the 1947/8 Lincoln sedan is with the Royal Air Force, flying fell into the hands of the occupy- a press photo found at a Paris missions over occupied Europe ing forces and served some high- flea market, showing the car at in B-24 bombers. He also flew ranking officer until an unobtain- a possible railway location with Spitfire fighter planes, wrecking able mechanical part failed or it a steel tower in the background two of them during landings. was destroyed in action. and railway lines under the car. Meanwhile, he built a reputation For our next monarch we Farouk was deposed in 1952 and as a reckless driver; he was severely injured in a 100 mph n King Farouk of Egypt and company car crash in 1938 and was nearly at speed in a postwar Lincoln Sedan, killed in a boating accident. location unknown. For his 16th birthday, King Peter of Yugoslavia received a 1939 Lincoln-Zephyr Convertible Sedan. No expense was spared on the gift, as the car was equipped with whitewall tyres, wheel trim rings and ultra-rare wind wings. Alas, King Peter did not have much time to enjoy his car; Yugoslavia was attacked by the German forces in April 1941 and he was forced to leave the country, moving first to Greece, then to Jerusalem, and finally to England, where he completed his education at Cambridge University and joined the Royal Air Force. While still in exile, 5 the lincoln link

n In early 1947, His Majesty King Abdul Aziz Ibn Saud, king of Saudi Arabia, used at least two 1942 Lincoln-Zephyr sedans in his tour of the Arabian- American Oil Company oil boomtown in his own country. Below left, the finance minister in the back seat helps the half-blind 67-year-old king point out the sights.

today and has at times been sent to England for maintenance and restoration work. It is rumoured that King Haakon was also the original owner of a 1937/8 Lincoln K with a semi-collapsible U.S. Naval Historical Center cabriolet body by Brunn that was in later years displayed in a Dutch museum, later to be sold at auction. This would be a them were Lincoln owners. very rare car—there can’t have King Haakon was the first been more than one shipped to king of Norway after the 1905 Norway. dissolution of the union with Swedish royals also liked Sweden. He won great respect Lincolns, and here we see and affection of his people and Prince Carl Johan with his 1936 spent the rest of his life in exile, played a pivotal role in uniting Zephyr. It is interesting to note first in Monaco and later in Italy. the Norwegian nation in its He weighed some 300 pounds resistance to the attack and when he died at a restaurant in five-year-long Nazi occupation 1965 while indulging his taste during World War II. Haakon’s for fine cuisine. Lincoln is a 1931 K that he used While considering the Middle for many years until his death East, I wanted to include the in 1957. It is still in the hands photographs on this page of King of the Norwegian royal family Abdul Aziz Ibn Saud of Saudi Arabia being shown around the n Above, Arabian-American Oil Company Sweden’s facilities at Dhahran in 1947. For Prince Carl Johan with his this tour the company is seen ’36 Lincoln- using at least two 1942 Lincoln- Zephyr Sedan; Zephyr Sedans. King Saud was at left, the said to have a daily income of 1931 Lincoln $44,000 at that time, and was K sedan of the most powerful absolute ruler Norway’s King in the world. Haakon, still owned by the The royal families of the royal family. Nordic countries also liked American cars, and several of 6 volume viii, number 1

that the car is left-hand drive, just like an American domestic model, although the Swedes drove on the left side of the road until 1967. How do we know that it is left hand drive? Ah, by the door lock cylinder, which on a 1936 Zephyr is always on the kerb side. Today, at age 93, Prince Carl Johan is the only surviving great-grandchild of Queen Victoria of England. Prince Bertil of Sweden was n King Haakon of Norway also had this right-hand drive 1934 Lincoln sedan in his a car enthusiast, too, and either stable for a time. Is that His Majesty at the wheel? owned or used a 1939 Zephyr sedan with diplomatic licence plates. American cars were very popular in Sweden, and over a five-year period between 1936 and 1940, some 540 were imported. Doubtless there were other monarchs who either owned or used Lincoln cars. It would be interesting to hear of any documented sightings, but for now, this concludes a brief look at some of the royal figures in world history who enjoyed the Lincoln.

n Britain’s royal family may not have had their own Lincolns at home, but King George VI and Queen Elizabeth famously used this custom-bodied Lincoln K on their May-June 1939 visit to Canada and the United States.

n King George VI had ridden in Lincolns before. As reported in Ford News for June, 1931, the Prince of Wales (later Edward VIII) and then- Prince George used this fleet of Lincolns (above) during a state visit to Rio de Janeiro, Brazil. Not to be outdone, King Feisul of Iraq rode in another Lincoln touring car (right) while visiting Alexandria, Egypt.—Ford News, Nov. 15, 1930.

7 the lincoln link My First Collector Car

by Larry Butcher turned .020 under, the block was 7 Taneytown, Maryland 2 ⁄8 and bored to .030 over, with a final cross-hatch honed surface. y Lincoln story begins in Before assembling the engine, a Navy Seabees barrack I scrubbed out the engine and M at Guantanamo, Cuba, in crank with hot soapy water, then the spring of 1965. It was there cleaned all the threads with a tap. that I found a small magazine The engine was slowly taking called Hemmings Motor News, shape! As I was cleaning the and inside, an ad for the Lincoln intake manifold with kerosene Continental Owners Club. Well, and steel wool, I noticed some I had loved these cars since I white spots underneath. Whoa! was a little kid, so I immediately The whole underside had joined the club. No car yet, but I turned to aluminum salt! This was hooked! was no problem in 1966; I just Now, fast forward to the fall ordered a NOS manifold from of 1966. A classified ad appeared Butcher Continental Services, for $25 in the Baltimore Sun: “For plus shipping! Sale: 1947 I had ever rebuilt; my guide was Now things were coming Convertible with a (separate) a “LINCOLN V-12 ENGINES together. Everything was new or V-12 engine, $650.” I followed H-SERIES 1936-1947” reprint. rebuilt, painted the correct color, up on the ad right away, and I stripped the engine down and freshly reassembled, so I it turned out to be a smoking, to a bare block, depositing all thought, “Before installing it in sorry-looking car. But it was a the small parts in tin cans with the car, let’s start this thing and Lincoln Continental—even if explanatory notes. At the time, check it out!” My uncle made an it did have a Ford V-8 engine! my day job was next door to the adapter to bolt to the crankshaft LCOC member Verly Fox looked George Williams Automotive to connect to a two-man electric it over and advised me that it Machine Shop. The shop drill. The idea was to turn was a decent deal. For a total foreman there agreed to come over the engine with the plugs of $440, I owned a genuine out to my garage and pick up the removed, while squirting oil in 1947 Lincoln Continental—or block and crank, check for cracks, the cylinders for at least 30-40 so I thought. From the vehicle cook it out and do the machine minutes. This seemed to work number and equipment, it soon work. The block was found to well; then we changed the oil became apparent that the car be good, and so was the crank. and added a new filter, and it was was actually a 1942 model, The machinist told me what size time to fire it up! I cut down a originally delivered to Chester, of pistons and bearings I would shopping cart to hold the engine; Pennsylvania. need to buy, and I was able to it worked like a charm. Now to Now to get it home. I found a order them from Continental cool it. I made up a pipe array to garage in Baltimore that I could Services of Ambler, Pennsylvania run water from a garden hose. rent for $7.00 a month! Luckily, (Jesse Haines and Hunt The exhaust system consisted my uncle’s garage was nearby. Barrington). George Williams solely of a new pipe, I decided that my first order finished the block and delivered without any exhaust pipes of business would be to install it. They also honed the cylinders or muffler. The HV-12 runs the V-12 in the car. Working and installed my new pistons. I quietly with open exhaust. With outside, I began to disassemble had the rear of the crank cut to everything hooked up, including the V-12. It was the first engine take a Ford seal. The crank was a freshly charged battery, we gave 8 volume viii, number 1

n Larry Butcher’s first Continental project was this Chetwyn Beige 1942 Cabriolet with a postwar , no fender skirts, and a smoky Ford V-8 engine. At right, Larry’s uncle squats on the cowl to help Larry pull out the old V-8 with a “come-along.” it a squirt of gas and pop, she was Dupli-color that Pep Boys had in Then I had to turn it off to do a running! It sounded real good. 1963 Ford Falcon fawn beige—a final free play adjustment to the I stopped and started it several real close match. clutch. times. It never did get warm; While the engine was out, “All right, let’s take a chance,” all I cared about was, it ran! I rodded and reinstalled the I thought, so I put it in gear It seemed strange: here was an radiator—no easy task for a small and drove up the driveway and old engine, which not too many guy working alone! back—no problem! I did notice months ago had been lying next After about a week, it was that the brakes were terrible. I to a shed, now roaring to life. time to put the rebuilt V-12 had added fluid to the master Our next step was to roll back in the car. It went right in. cylinder and bled the system, so the Continental back into the The transmission and overdrive it would be okay. The car was garage so we could pull the old had been removed and checked already street-legal, because as flathead V-8 out and put the when the V-8 was removed. The soon as I bought it I had had rebuilt V‑12 in. Using several gear oil had been changed, the the title work done and placed sections of scaffolding, we set up gears turned over by hand and antique tags on it. The adrenalin a lifting structure over the car. felt for roughness or clicks. None was pumping! The V-8 engine was removed, were found, so we figured it Another move brought the car the car was rolled back, and the must be okay. So we installed the to where I lived, and I finished V-8 was lowered to the floor. transmission through the driver’s the restoration by cleaning and The under hood area was a mess: area, hooked it up to the drive overhauling the underside of bad wiring, oil, grease, dirt. The shaft bell, and called it good. The the car and the drive train and V-8 cross member was still in engine had new wiring, which I brakes. I also added new tires place, but with a few whacks connected to the old wiring under and repaired and painted the with a cold chisel, it came right the dash, doing some repairs here body and improved the interior. out. I did not have sand blasting and there; now all that was left However, I was spending far equipment available, so I used was to drop in the battery and too much time out in the garage sandpaper, kerosene, steel wool, add gas. This baby was ready! I on this car, and meanwhile, the and wire brushes over and over made sure a chock was in place, world was going right by. It was again to clean this area until I pushed the clutch in, pushed the time to settle down—perhaps thought it looked pretty good. starter button, ground out a few even to get married. So, after Then I purchased some spray slow turns, and suddenly “Connie enjoying the car for a time, I sold cans of primer from Pep Boys the Continental” was running! I it. This was my introduction to and primed several coats. I let it warm up a bit, checked the the old car arena, and that mania liked the car’s original color, gauges, shifted the transmission has stayed with me throughout which was Chetwyn Beige, so I to neutral, hopped out and my working life and into purchased all the spray cans of adjusted the idle and mixture. retirement. 9 the lincoln link

An Eight-Year-Old’s Greatest Treasure by Taylor Vinson and young Bill. It was at Mr. “I had to ride the bus and Alexandria, Virginia Ford’s table that I spotted that then walk quite a distance to big Lincoln brochure. The elder find his house. Once I arrived, im Bradley, curator of told me the story of he greeted me and brought me the National Automotive where that book had been and inside to behold the wondrous JHistory Collection, who had thumbed through it, world of the green leather Public Library until his death in about the special Lincoln built Lincoln brochure. 1980, once remarked that if a for King George VI and Queen “Inside the book were Henry fire were to occur, the first thing Elizabeth’s official visit to North Ford II’s card and a penned he would try to save would be America that year—wonderful note: ‘To John Schaler III, a the Library’s immense leather- stories that I would treasure in regular fellow. Good luck, Henry bound Lincoln executive book my memory for years to come. Ford II.’ Sadly, that note is long that showed the Lincoln models “After we returned home, gone, but the many hours of available in 1938-39. I began to collect automotive fantasy the book provided me I have a big Lincoln book just literature—the garden-variety are among my happiest motor like the one Bradley prized so brochures and folders available memories.” highly. This is the story of how I from local dealers. came to acquire it. In the back of my mind, o refer to the book as a The saga begins with a fateful though, lurked the memory of “brochure” is something journey taken by eight-year-old that big green leather-bound of an understatement. T 1 3 John J. Schaler III and his dad. Lincoln brochure I had seen on The volume is 17 ⁄4" by 22 ⁄4", Almost 50 years after the fact, Mr. Ford’s table. Finally I sat bound in green leather, with a Schaler still remembered the down and wrote a letter to Mr. 5" x 3" silver oval inset on the adventure in precise detail: Ford to ask if he still had it. front cover framing a Lincoln “In 1939, my father took me “Time went by, and one day greyhound. Schaler remarked with him to Detroit to collect a in 1943 I received a phone call that “polishing the silver cameo new Lincoln-Zephyr two-door from Mr. Loldell, the factory . . . was a labor of love.” Today, saloon for my mother’s use. district manager for Ford, the covers are protected by a While we were there, the Ford and Lincoln for the clear plastic “dust jacket” added factory men seemed to like my Indianapolis area. He told me somewhere along the way. car enthusiasm and arranged where he lived, some miles from The first page bears the for me to meet all of the top our house, and said he had title “The Lincoln V-12 Fords: Henry, , Henry II, something for me. with suggested colors and

10 volume viii, number 1

upholsteries.” Next come leatherette cover, from my bike’s inside the front cover of the book. 18 one-sided pages printed basket.” One spring day around 2000, on heavy stock, each with a The book also “affected many I was visiting a private collection heavily retouched black-and- of my orders for postwar Rolls- in St. Louis and saw a photocopy white photograph of one of Royce and Bentley motor cars as of the book on the front seat the various Lincoln models my dealerships in the late ’50s of a Lincoln K. The curator and its interior. The use of in Indiana, Illinois, Florida, and explained that the book had photographs is interesting, as Texas unfolded.” been sent on approval but that, the showroom sales folders and My guess is that the book was after photocopying, it had been catalogues all featured drawings, intended for dealers in Lincoln’s returned to its owner, Charlie not photographs; for that reason “volume” markets, presumably Schalebaum, a well-known dealer alone the book would be of such cities as New York, Palm in automobilia. Well, I’d visited special interest to students of Beach, Chicago, San Francisco, Charlie’s tent numerous times at these late model K’s. Each page and Los Angeles. It would be Hershey, so I immediately made is enhanced by pasted-on paint interesting to know how many a mental note to go by and see and upholstery samples. Page still exist. him in the fall to inquire about 20 contains photographs of the book. But at the Carlisle flea accessories. The delivered price f Henry’s young friend market the week before Hershey, of each car has been added retained his love of autos the first person I ran into was in ink. (The appendix to this I into adulthood, his love Charlie himself! I lost no time article discusses all of this in lessened for the book. In May, in asking about the book. He detail.) There were a few empty 1973, responding to an ad in smiled and said that he happened end pages at the back of the an old car publication for ’37 to have it with him, the first time book, and young Schaler used Lincoln literature, he sold it to he’d taken it out in a long time. them as a scrapbook, pasting Robert Morgan of Morgan Ford, I had to have it. I gave him a in Lincoln, Lincoln-Zephyr, Medford, N.J. By 1987, the book down payment, with the balance and Ford ads cut from The had found its way to Edward due at Hershey, and in a matter National Geographic and other Swain III, who tracked down of moments the book was again publications of the 1939-42 era. Schaler and wrote him about it. bringing delight to another 8- The book came to Schaler in Schaler’s April 1988 response year-old boy (at heart, at least) a zippered black fabric carrying provides the quotations used in who has never quit collecting case. It appears to have been a this article. He ended his letter auto sales catalogues. favorite possession of the boy. with a heartfelt, “Thank you, “If I could tell you how many Mr. Swain; thank you again, Mr. APPENDIX miles I carried that book on my Ford. You have kept my dream n Nineteen Lincoln Model K body types for 1938 are illustrated in bicycle,” he recalled years later. in place.” Correspondence with Vinson’s album. Laidlaw and Wiese “Note the worn spot in the Morgan and Swain was placed were suppliers of wool upholstery

11 the lincoln link

fabrics; Eagle-Ottawa and Blanchard Brothers & Lane supplied leathers. SIDEBAR: LINCOLN Suggested body colors are named. Prices, added by hand to each page, DEALER ALBUMS are far in excess of published prices, by Dave Cole which show a range from $4900 to n $7200. There is good reason to suppose • The Lincoln Five Passenger Two that the magnificent album described Window Sedan: Laidlaw 713-D; Kiltie by the late Z. Taylor Vinson in the Green; $6,500, $6,800 complete accompanying article is actually the • The Lincoln Five Passenger Lincoln dealer’s presentation book Three Window Sedan: Lincoln 1645 for 1938, and that the padded green broadcloth; Old Chester Gray; leather covers were first used in $5,740, $5,760 complete 1937, with different pages. • The Lincoln Seven Passenger What is a dealer’s presentation Sedan: Lincoln 1646 broadcloth; book? If an auto-maker issued such Thorne Brown; $7,900; $8,200 a book at all, it was the largest, most complete elegant and expensive piece of sales • The Two Passenger Coupe by literature in the entire inventory, LeBaron: Wiese 1902; Biskra Beige the book the salesman would show with Turquoise striping; $7,000, a new-car prospect to clinch the $7,500 complete by Willoughby: Lincoln 1309 Full Top sale. Few were published, and only a • The Two Window Berline by Grain Leather, Sea Gate Blue with Silver very few were made available to any Judkins: Wiese 955; Cannon Smoke striping; $7,000, $7,500 complete dealer. As a result, these presenta- with Tusk Ivory striping; $6,800, • The Lincoln Seven Passenger tion books, or dealer’s albums, are $6,820 complete : Lincoln 1644 broadcloth; exceedingly rare, but of keen interest • The Three Window Berline by Royal Blue Dark. $8,800, $8,900 to auto literature collectors. Judkins: Laidlaw 743-D on seats and complete The is seat backs and Laidlaw 771-D on • The Cabriolet by Brunn: Wiese known to have produced a presenta- headlining and sidewalls; Derby Brown 4826 on seats and seat backs and tion book as early as 1933, but only with Golden Buff striping, $7,000, Wiese 4518 on headlining and for Ford trucks. The earliest known $7,250 complete sidewalk; Royal Blue Dark with Silver album for Ford V-8 cars dates from • The Five Passenger Coupe by striping $8,900 complete 1935. When the Lincoln-Zephyr was Willoughby: Wiese 3036: Boat Blue • The by Brunn: introduced for the 1936 season, the with Trianon Blue striping; $5,600, Laidlaw 722-D Brewster Green Dark array of sales literature included a $6,000 complete with Silver striping; $8,750 complete salesman’s presentation book. • The Convertible Roadster by • The Sedan Limousine by Judkins: Compared with the sales folders LeBaron: Eagle Ottawa K-4 Full Wiese 3748 on seats and seat backs and catalogues prospects could pick Top Grain Leather; Nickel Gray with and Wiese 3036 on headlining and up at the showroom, Ford’s dealer Vermilion striping; $6,700, $7,000 sidewalls; Royal Blue Dark with Silver presentation books were very elabo- complete striping; $8,900, $9,200 complete rate. The one for the 1936 Ford, • The Convertible Sedan by • The Limousine by Willoughby: for example, is a wire-bound book 1 LeBaron: Eagle Ottawa K-5; Laidlaw 243-D on seats and seat backs measuring over 9 ⁄2 by 12 inches, Gunmetal with Silver Striping; $7,700. and Laidlaw 743-D on headlining and with heavy thick cardstock covers $7,900 complete sidewalls. Frans Hal (sic) Brown with and 86 pages of illustrated text, end- • The Convertible Victoria by Vermilion striping $6,950 complete ing with a color plate showing each Brunn: Blanchard Brothers and Lane • The Panel Brougham by Ford body type, followed by a sheet Leather 3020-W; Tuscan Wine with Willoughby: Wiese 4516; Black with with paint color chips pasted on, Casino Red striping; $7,300. $7,500 Silver striping. $9,900, $10,000 and finally, a sheet with samples of complete including 2 radios 7 tires and wheels, upholstery fabrics. • The Touring Cabriolet by all accessories Lincoln-Zephyr dealer’s presenta- Brunn: Laidlaw 2600-732 on seats tion books were similar, with much and seat backs and Laidlaw 720-D on Accessories shown: illustrated text, and color illustra- headlining and sidewalls; Brunn Ruby • Trunk (includes two medium tions of each body type. The 1938 with Casino Red striping $8,700, size cases, one long case, one hat box) Lincoln presentation book seen $8,950 complete for exterior trunk rack, $240 • The Sport Sedan by Willoughby: here, if indeed that is what it is, dif- • Radio ($69 + $5 installation in fers considerably. The illustrations Laidlaw 744-D on seat cushions and front compartment; $195 installed in seat backs and Laidlaw 723-D on are photographs, not in color, and rear compartment) there is little text other than what is headlining and sidewalls; Laurel Green • Metal monogram, $12.50 each with Silver striping $7,900 complete, needed to describe each of the body • Auto robe, $65 types. This well may have to do with added charge for fender wells • Heater, $85 • The Seven Passenger Touring Car the nature of the product. Certainly there must have been a different 12 volume viii, number 1

technique used to sell a $7,000 But they were so very much like Carriage Club. Twohy was its first Lincoln, compared to a $700 Ford the pages in Taylor Vinson’s 1938 president, and served the club in one or a $1200 Lincoln-Zephyr. In the Lincoln presentation book that capacity or another for many years. former case, the salesman would I now believe that what I saw in And that club flourishes today. answer all the prospect’s questions the mid-’70’s was the set of 1937 But Art Twohy was not just an personally, but he would need a pages from a similar presentation old car guy and a club organizer; he well-illustrated catalogue, to show book. The green-tinted photos on was one of the most eclectic and pas- the client in detail each of the cus- the 1937 pages would certainly be sionate early auto literature collectors tom body types, with suggestions for a good match to a padded green ever. In 1936, he wrote an article for paint colors and upholstery options. leather cover. And reusing an expen- MoToR magazine about his old-car This big binder would have served sive cover with new contents was collection and how he rented them that purpose very well. typical of dealer-oriented material. out to movie studios. This had little Thirty-odd years ago, I knew little Sales manuals often made use of last to do with auto sales literature, but about these presentation books, so year’s six-ring binder for this year’s he ended his article with this note: when I discovered what I now think contents. When the new pages were “Along with the old cars, I am were the 1937 pages from a Lincoln received, salesmen opened their building a library of automotive dealer’s presentation book, I couldn’t binders, threw away the contents, literature because I am called on imagine what they were. I was at and put the new material in. Color frequently to do research for the stu- the auto swap meet at the Rose and upholstery sample binders were dios . . . I am particularly interested Bowl in Pasadena, California, pok- used year after year in the same fash- in collecting car sales catalogs, pho- ing through a dealer’s sales literature ion. Thus, it is quite likely that all tographs of old models, automobile offerings, when I came upon a large those 1937 Lincoln “posters” I saw magazines and posters.” folder labeled “Oversize Lincoln were actually the 1937 presentation He even noted that his collection Literature.” Naturally curious, I book pages, displaced from their of MoToR magazines went back to opened the folder and drew out a big binder. No doubt some collector 1924 and was of great use to him. stack of what I thought were sales had discovered them in the attic or All this squares with what his posters. They must have measured storeroom of a big Lincoln dealer, descendants told me years later at about 17 by 22 inches—a standard who was happy to find a home for the Rose Bowl. He would go around 1 paper size, twice the usual 8 ⁄2 by 11 obsolete sales material that seemed and visit dealers when new models in both directions. There were about too nice to throw in the trash. were introduced, just to acquire the twenty of them, each one picturing The collector who saved those last year’s left-over literature. If any 3 a 1937 Lincoln in a large ⁄4 front 1937 Lincoln “posters” from certain collector was going to turn up such 3 view, a smaller ⁄4 rear view, and one incineration must have been Art a rarity as the pages out of the 1937 or two shots of the interior. All this Twohy, as the vendors who operated Lincoln dealer’s presentation book was rendered in green tones, printed the booth where I saw them were anywhere around Los Angeles, it from photographs. Twohy’s sons and/or grandsons. would have been Art Twohy. But what made the “posters” so They had inherited the patriarch’s And these Lincoln presentation unusual—and memorable—was that incredible collection of auto sales books of 1937 and ’38 are rari- each one bore a swatch of upholstery literature and sold it off, a piece at a ties, to be sure! I have read many fabric appropriate for the body type time, at the Rose Bowl swap meets. advertisements offering old Lincoln pictured, and a sample of the paint Later, when the Society of Auto sales literature over the last thirty- color, with a stripe across it, if the Historians began their annual auto some years, and have never seen body pictured used a painted stripe. literature fairs, the Twohy boys took such a thing offered. The late B.L. Obviously, these colors and fabrics what remained of their stuff to those White, of Louisville, Kentucky, was were just suggestions; the buyer meets to sell. acclaimed the most advanced collec- could have any exterior finish and Arthur E. Twohy owned a lumber tor of Lincoln literature, but his last upholstery on special order. company on Olympic Boulevard in 45-page inventory did not include I asked the price on this set of Los Angeles in the 1930’s, and he one of these 17 by 22 inch presenta- “posters,” and was told it was $250. got interested in antique automo- tion books. Nor was any such book Well, I didn’t have $250 with me, biles around 1931. There were no noted in the wonderful collection and I had no 1937 Lincoln, either, clubs for such enthusiasts back then; of Lincoln literature that Gerald so I put the big cards back in the any man who was fascinated by old A. Capizzi donated to the Lincoln folder and went on. Later, I got to horseless carriages was considered a Motor Car Foundation in 2007, reflecting on how rare those things bit odd, and there were not many although that list ran 20 pages. must be, and decided I ought to buy with this strange interest. But Twohy Yet at least one 1938 presentation them anyway, so at the next Rose met a few others, and began collect- book still exists, and Taylor Vinson Bowl swap meet, I inquired about ing old cars dating from 1898 to owned it. And I’m practically sure the “oversize Lincoln literature.” 1914. By 1936, he had thirty such that I have seen the 1937 edition, Alas, they couldn’t find it—couldn’t cars, and rented some to motion pic- without its covers, and I cannot help even remember having had any such ture studios. Late in 1937, Twohy but wonder who has that set of pre- thing. And I have never heard of and a couple of his fellow antique sentation book pages for the 1937 that set of “posters” again. car friends started the Horseless Lincoln Model K now. 13 the lincoln link

Meet Your Foundation Trustees

have always been a car guy,” Lincoln Continental Owners “ admits John L. (“Jack”) Club. Other clubs eventually I Sweet III. This fascination followed; today, he belongs to started with the three pre-war the four Lincoln clubs plus the family Lincoln-Zephyrs that his Antique Automobile Club of father drove, and never went America, Early Ford V-8 Club, away. and local chapters. He has always At a young age, Jack joined had a Lincoln Continental the Navy, passing through the through his service moves, ranks until until he retired as a making friends in the hobby Commander with 26 years of wherever he lived. He served service. Early in that career, Jack as Treasurer of the LZOC for married Monica. They borrowed 15 years and was instrumental in saving the LZOC during a difficult period. He restored a 1946 Continental (recently passed to son John L. IV) and Juratovic a 1954 Lincoln Convertible, a wonderful driving car. A new for a time under , Mustang convertible and a 1955 who is now a fellow trustee for Ford Crown Victoria help fill out the Foundation. This was an his car building. exciting time at Ford, when the Jack joined the Lincoln talented Herman Brunn and Foundation with the idea of Gordon Buehrig were also in helping wherever possible. He Ford styling. Jack also worked still has a day job selling very in the styling department at high-tech communications and for Bill Schmidt equipment, with continuing Associates (, the contacts in Congress as well as “”). He has utilized overseas governments. He is his talents in his own successful Sweet restricted to half-time work due art business since 1968. An to health considerations, which example of his talent is the he actually follows on occasion. magnificent rendering of a 1937 $350 to buy house furnishings, With his high level of people Lincoln-Zephyr Coupe sitting and that money was in Jack’s skills and situation analysis, Jack beside its namesake Burlington pocket when he encountered a Sweet is a welcome addition as a Zephyr train locomotive that has used Lincoln with the spare tire trustee to the Foundation. appeared on the cover of this outside on the back. The price publication. ack Juratovic was $350—and you can guess is an artistically Jack is well connected in the what happened. (It was a 1948 gifted car nut. After doodling old car infrastructure, belonging Lincoln Continental Coupe Jand sketching car styling to LZOC, L&COC, CCCA, with the V‑12). Jack was happy; ideas throughout his schooling the Packard Club, the Society Monica was not. years, Jack began his career by of Automobile Historians, and Thereafter followed other graduating from the Cleveland others. He presently owns a Lincolns. Along the way, Jack Institute of Art. He then joined 1939 Mercury convertible and connected with the beloved Dr. Ford styling, working on the a Jaguar XK-120, the Lincoln Erwin C. Ruth and joined the Lincoln Mark III. He worked Continental Coupe having sadly

14 volume viii, number 1

Marine Corps drilled into him for two years and as editor of discipline and team cooperation. The V-8 Times for four issues. His first car, acquired when He has also been active in V-8 he was 17, was a 1939 Ford Club Regions, serving as region Coupe, followed by a 1940 Ford newsletter editor twice, once Convertible and other cars that for eight years and later for four led to his goal of a Lincoln- years. When the Lincoln-Zephyr Zephyr. He has owned his 1939 Owners Club came along, Jerry Lincoln-Zephyr Convertible found a home for his HV-12 Coupe for over 40 years, even Lincolns. He has organized totally rebuilding it after a three Western Region Meets disastrous garage fire. He also for the club, in 1991, 1993, owns and regularly uses a 1940 and 1995. He has served as a Lincoln Continental Cabriolet, LZOC director for twelve years, replaced after the fire. president for seven years, and Along the way, Jerry has was recently appointed LZOC n You’ve seen Jack Juratovic’s illustra- been active in the Early Ford chief judge. Jerry’s ’39 Zephyr tion of the 1937 Lincoln-Zephyr Coupe with the Burlington Zephyr several V-8 Club, serving as president Convertible Coupe and ’40 places, including on the cover of this Continental Cabriolet have both magazine. been invited to be displayed at Pebble Beach. departed for lack of use. Until recently, as LZOC A major activity in his life president, Jerry has actively is the Automotive Fine Arts served as a trustee of the Society, of which he is a co- Lincoln Motor Car Foundation; founder; he is also editor of the he has asked to remain on Society’s Automotive Fine Art the board after the end of his journal. This elegant twenty- term as club president. He five-year publication features brings to the Foundation a artists and their work and news wealth of experience in Ford of this specialized segment of Motor Company products and world art. He exhibits at the enthusiast club management, annual AFAS display at Pebble as well as actual hands- Beach, sponsored by Lincoln. on automobile restoration Jack continues to contribute and driving experience. He to the Lincoln Motor Car continues to be an asset to the Foundation; note his recent Emery Foundation.—Editor elegant color promotional folder. He is involved in the planned Lincoln museum, particularly in n Jerry Emery showed his ’40 the presentation of the displays. Continental at the LZOC meet in Oregon in 2006. Jack brings talent, contacts and people skills to the Lincoln Motor Car Foundation.

erry Emery has a lifetime of involvement with Ford Motor JCompany cars, starting with Fords and the Ford enthusiast scene. Jerry grew up in the great Midwest and received his college education at the University of Indianapolis. A stint in the U.S. 15 LINCOLN FOUNDATION In memory of Walter P. Rhea Earle O. Brown, Jr. & Stanley Grant DONATIONS LCOC Jean E. Brown Green Sales Co. In memory of Al Bonlie In memory of Elmer J. Rohn William De-K. Burton Mike Gribble Steve & Beckey LCOC Canton Classic Car Museum Harold W. Grimes D’Ambrosia Marilyn Rohn Jerry Capizzi Luther W. Haartz Ed & Christine Gray In memory of L. Dale Shaeffer Bart & Lucy Carlson Carolyn Henderson Jerry & Evelyn Horn LCOC Bryan E. Cash Mosaic Foundation (of R. Joe & Carol Sherlock In memory of Michael Simco John C. Cashman & P. Heydon) Kris J. Sundberg LCOC Jeffrey A. Chase Joseph M. (Mac) Hill Kenneth J. Coates Edward G. Hilton II Frances & Maurice In memory of Charles Steward Keven & Toni Cornish Michael J. Homstad Willyard LCOC FL Gulf Coast Ronald J. McIntosh Stephen F. Sauer (F.A. Lee & Leah Craig Richard Hopeman Region Allen McWade Sauer mem) In memory of Robert Burke II Mike Cunningham Timothy P. & LaVonne Allen & Katherine Miller Theodore F. Schluter LCOC Lakeshore Region In memory of Roy Thorson Peter H. Dahlquist Howley Walter E. Miller, Jr. David W. Schultz In memory of Earl & LZOC Steve & Becky D’Ambrosia Charles E. Imboden Lee & Billie Miskowski Nelson F. Sembach Margaret Carpenter LZOC East Michael D. Dingman John R. Jenkins John R. Moglia Jack E. & Virginia G. T. Jack & Betty Carpenter In memory of Carl Wolf Norman Driml Bob Johnson R.l. Montague III Shea LCOC Stephen C. & Marcella Darren Klingler In memory of Robert H. Davis J. Bruce Mordaunt Richard P. Sills In memory of Duba Vaughn Koskarian LCOC Matthew C. Murphey David Simonson Bernie Wolfson Eric & Gina Duncan Glenn Kramer In memory of Buzz DeClerk Thomas W. Nale III David & Diana Stevens David M. & Norma F. Blum Chris Dunn Ed & Hazel Lacey LCOC H. Gene & Ann Nau Dwayne Stone Hubert & Dorothy Vaughn John T. & Jeanne L. Eby Robert B. Lantz In memory of Harvey V. Oberg Jack W. Swaney In memory of Carl H. Yoho Jim Edison LCOC Thomas R. Groden, Sr. Vicki & John O’Reilly Dan Szuarc Marsha Y. Turner Alan Egelseer LCOC 2006 ENM John J. Groden Neil & Judy Osmun James B. Temple Anthony M. Elias LCOC Hoosier Region In memory of In memory of Eldon Yung Bill & Barbara Parfet Richard & Joyce Thams Jerry L. & Rosalind C. LCOC Lake Shore Barney B. Hightower LCOC Midwest Region William A. Patrick Raymond J. Theriault, Jr. Emery Region LCOC Midwest Region Building Fund Dan Pfeiffer Roy N. Thorson Family ENM 2006 LCOC Midwest Region Gregg A. Alfvegren Larry Pittman Margaret E. Tinsley (John In memory of Richard Fitzsimons Engineering LCOC Philadelphia L.D. & Ruth Arrington Ernest P. Rensi N. Tinsley mem) Mackintosh Corp. Region Alan F. Atwood Ronald J. Rice George & Helen LCOC Ford Book Sales LCOC Southern Region John K. Bailey John B. Richter Townsend In memory of James G. Peter B. Frazier LZOC West Chris V. Bang Keith Ritterhouse T. Rowe Price—Eric & (Grant) Milne III Dr. & Mrs. Robert A. Alf & Anne Marie Lincoln Irby W. Basco Michael E. Robbins Pat Van Den Beemt Jack & Ginny Shea Flucke Doug & Kathy Lindgren John E. Blanzy Randy Roeber James & Mary Vitale In memory of Sylvester Dayton G. Geary John & Joanne Lower Eric Brandt Joseph & Ruth Rogers Donald Wem (“Hank”) G. Pittman William T. Gerrard John D. & M. Ellen Stephen F. Brauer David W. & Elizabeth W. Art & Carol Whitmire Vesta B. Pittman Charles J. Gilpatrick MacAdams Harold A. Breed Roycroft Millard & Ann Young James C. Gorman John & Mary Magill Oscar Brock Jr. William B. Ruger, Jr.

Jerry Capizzi Gordon D. & Virginia D. Allen R. McWade John L. Sweet III Joel Champagne Harbuck Allen & Katherine Miller John L. Sweet IV Stuart & Robin Cohen Darryl B. Hazel James G. III & Joan M. Daniel Szwarc David L. Cole Carolyn Henderson Milne Charles E. Taylor II Harold Doug Courtney Chris & Maria Herrel Mr. & Mrs. Lee R. Jack J. Telnack Michael C. Cunningham Judith A. Herrmann Miskowski Dick & Joyce Thams Richard I. Davis Peter Heydon, Ph.D. Rod & Linda Moore Raymond Theriault C. Joel & Suzanne S. Roderick Hilgeman Matthew C. Murphey Frank Thomas Dickson Timothy P. Howley H. Gene Nau Roy & Jeri Thorson Michael D. Dingman Gordon A. Jensen Bill & Barbara Parfet Margaret E. Tinsley Betsy T. Dingman Bob Joynt Richard C. Parker (John N. Tinsley Patrick M. Dingman Jack Juratovic Lloyd E. & June M. mem) David R. Dingman Allan Kammerer Pearson George E. Townsend Chris W. Dunn* Ralph R. Keller III David Petit Russell Upton* n This unauthorized German-built prototype of the Lincoln Mark LT is based on a James I. Dunne Vaughn A. Koshkarian Dan Pfeiffer Eric & Pat Van Den postwar Lincoln sedan. From the Hans Thudt collection. Elizabeth L. Eby Glenn Kramer Larry Pittman Beemt Jennifer R. Eby Ed & Hazel Lacey Vesta B. Pittman Craig M. Watjen Founder Vaughn Koshkarian Anderson* John M. Eby LCOC Arizona Region Michael E. Robbins H.H. Nick Weaver William Clay Ford, Sr. Glenn Kramer Robert J. Anderson, Jr. John T. Eby LCOC Midwest Region Joseph B. Rogers III Donald Wem Allen R. McWade L.D. & Ruth Arrington Jerry L. Emery LCOC North Texas R.A. Romeo Alan S. Whelihan* Trustees Lee H. Miskowski Mervin B. Atkins John F. Fischer Region David & Elizabeth Allan T. Wilcox Robert J. Anderson H. Gene Nau Alan S. Berg Leon B. Flagg LCOC Southern Region Roycroft Carl A. Wolf Earle O. Brown, Jr. Dr. David W. Roycroft Joanne M. Bernardon William Jake Fleming* Wilma Lenz Glen D. Roycroft Tim & Billie Yeomans* Thomas W. Brunner David W. Schultz Bob Boos* John B. Fryday John & Joanne Lower Stephen F. Sauer Millard & Ann Young Jerry Capizzi Jack E. Shea Stephen F. Brauer William T. Gerrard LZOC West Jim Schmidt Robert W. Young Chadwick A. Coombs John J. Telnack Earle O. Brown, Jr.* Al J. Giombetti John D. & M. Ellen David W. Schultz *Lincoln vendors William S. Culver, Jr. Russ Upton James Robert Brown Keith H. Gornick MacAdams Jack E. Shea supporting the John T. Eby Jeanne Brown Stanley Grant C. Manley Richard P. Sills Foundation through Jerry L. Emery Lifetime Members Thomas W. Brunner Damien A. Grierson Wendell Mathis David & Diana Stevens lifetime membership Al Giombetti Gregg A. Alfvegren Bryan E. Cash William & Sharon Douglas W. Mattix Charles A. Steward Darryl B. Hazel Nanette Anderson Charles M. Cawley Grzeskowiak John R. McNabb Jack W. Swaney John S. Juratovic Mr. & Mrs. Robert J.

■ THE LINCOLN LINK is the official newsletter of The Lincoln Membership in the Lincoln Motor Car Foundation Motor Car Heritage Museum and Research Foundation, Inc., 565 Haverhill Road, Bloomfield Hills, 48304. Opinions expressed herein do not necessarily represent or Name ______Address______reflect Foundation policy. Newsletter contributions should be sent to: Chadwick Arthur Coombs, 7482 Kennedy Road, Nokesville, Virginia 20181. City/State/Zip______■ Earlier issues of The LINCOLN LINK are available as back issues. Price is $5 each, postpaid. Contact the editor.

Telephone______E-mail______MEMBERSHIP IN THE LINCOLN MOTOR CAR FOUNDATION Membership categories: $25 Annual; $100 Annual ■ Annual $25 ■ Annual Sustaining $100 ■ Lifetime $1000 Sustaining; $1000 Annual Corporate; $1000 Lifetime (or four payments of $250); Memorial ($500 minimum, please pro- ■ Annual Corporate $1000 ■ Memorial ($500 minimum, please provide name) vide name of honoree). Contributions to The Lincoln Motor Car Foundation are fully tax deductible. Certificates suit- Send your name and a check to: Cornerstone Registration able for framing will be provided for each membership category. Please make checks payable to Ltd., P.O. Box 1715, Maple Grove, MN 55311-6715, or call 866 427 7583 and pay by credit card. Contact them by e- The Lincoln Motor Car Foundation. Mail to: Jack Shea, Treasurer, 5022 Harbortown Lane, mail at [email protected]. Fort Myers, FL 33919-4651.