IN-STORE VISUALS & VIDEOS

JUNE 2016 Please remove old visuals & videos

SUMMARY 01 02 03 04 05 06 07 PROGRAM 2016 IN-STORE VISUALS THEMED WINDOW TV SCREEN / HOLOGRAPHIC VISUALS IN-COUNTER VISUALS SMALL LCD DEVICE VIDEOS OVERVIEW PLATES SCREEN VIDEOS PER CAMPAIGN OVERVIEW P 2 P 3-4 P 5-6 P 7 P 8 P 9-24 P 25-27 01 PROGRAM CAMPAIGNS 2016 (RETAILERS POS)

CAMPAIGNS AVAILABLE FOR 2016 (RETAILERS POS)

2016 THEMED GUIDELINES IN LINK WITH EXHIBITION PRODUCTS TO BE HIGHLIGHTED MATCHING JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER CAMPAIGN PRODUCT ON VISUAL LIGHTBOX WINDOW THEMED WINDOWS DISPLAY ON THE DISPLAY ADVERTISING VISUAL 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Chronomat range TRAVOLTA No packshot X X X X YES Transocean range

EMERGENCY No packshot X X X X Emergency YES

EXOSPACE B55 NEW Exospace B55 X X X X Exospace B55 YES

EXOSPACE B55 Exospace B55 X X X X Exospace B55 YES MARK KELLY (USA only)

Navitimer 01 (46mm) X 17.06.2016 X X Navitimer range YES NAVITIMER Navitimer 01 (43mm) X 17.06.2016 X X Navitimer range YES (Asia only) Avenger Blackbird AVENGER NEW X 01.07.2016 X X Avenger range YES Super Avenger

AVENGER HURRICANE NEW Avenger Hurricane X 11.07.2016 X X Avenger range YES

SUPEROCEAN II Superocean II - 44mm X X X X Superocean range NO

COCKPIT B50 Cockpit B50 X 24.06.2016 X X Cockpit B50 YES

COLT- Red Bull Air Race No packshot X 24.06.2016 X X Colt range NO

WORLD TIMER - GMT No packshot X X X X GMT and/or Unitime models NO

BREITLING for NEW Bentley B05 Unitime X 30.08.2016 X X Bf B range YES

BJT PILOT IN COCKPIT No packshot X 24.06.2016 X X All ranges NO

JET TEAM PILOT ANIMATION No packshot X X X X All ranges NO + BJT PILOT

SEASON'S GREETINGS No packshot X 25.10.2016 X X All ranges NO

2016 Windows / FILES AVAILABLE

2

08.06.2016 02 IN-STORE VISUALS (REFER TO CHAPTER 6 FOR THE VISUALS OVERVIEW PER CAMPAIGN)

IN-STORE VISUALS IN-STORE VISUALS VISUAL USAGE WITH LOGO WITHOUT LOGO DOWNLOADING LINK (non Breitling environment) (Breitling environment)

1// Non Breitling environment: visual with Breitling logo. Exospace B55 NEW https://media-library.breitling.com/Go/ntg8lgNa

Exospace B55 - Mark Kelly (USA only) https://media-library.breitling.com/Go/LvYJFPPZ

Avenger NEW https://media-library.breitling.com/Go/LwiCJfs3

Avenger Hurricane NEW https://media-library.breitling.com/Go/vLnzUhv9

Travolta https://media-library.breitling.com/Go/gt3MAGnM 2// Breitling environment: visual without logo.

Superocean II https://media-library.breitling.com/Go/SfwbsD9G

Navitimer 01 (43mm) (Asia only) https://media-library.breitling.com/Go/ZWU96mc2

Cockpit B50 https://media-library.breitling.com/Go/dc2AcIXk

Breitling for Bentley NEW https://media-library.breitling.com/Go/2u2FhWgQ

BJT Pilot in the cockpit https://media-library.breitling.com/Go/KLLRKydh 3 02 IN-STORE VISUALS (REFER TO CHAPTER 6 FOR THE VISUALS OVERVIEW PER CAMPAIGN)

IN-STORE VISUALS IN-STORE VISUALS VISUAL USAGE WITH LOGO WITHOUT LOGO DOWNLOADING LINK (non Breitling environment) (Breitling environment)

3// Non Breitling environment or Breitling environment : visual without Breitling logo. Navitimer 01 (46mm) NO VISUAL https://media-library.breitling.com/Go/pKrUcY4Y

Colt - Red Bull Air Race NO VISUAL https://media-library.breitling.com/Go/PXzjwk9j

Colt Emergency NO VISUAL https://media-library.breitling.com/Go/aRG8S9su

4// Multibrand environment: visual with . (example airport etc).

Travolta https://media-library.breitling.com/Go/gt3MAGnM

Exospace B55 - Mark Kelly (USA only) https://media-library.breitling.com/Go/LvYJFPPZ

Breitling for Bentley NEW https://media-library.breitling.com/Go/2u2FhWgQ

Avenger NEW https://media-library.breitling.com/Go/Ks73DYFP

4 THEMED WINDOW VISUALS 03 (please refer to themed window guidelines)

WITH LOGO WITHOUT LOGO • Window back panel • Exhibition Display VISUAL USAGE (non Breitling environment) • Window back panel DOWNLOADING LINK (Breitling logo presence)

1// Exhibition display Exospace B55 NEW https://media-library.breitling.com/Go/PUvbvQL6

Exospace B55 - Mark Kelly (USA only) https://media-library.breitling.com/Go/LvYJFPPZ

Avenger NEW https://media-library.breitling.com/Go/pBUnXmes

2// Exhibition Tower 50 / 70 Avenger Hurricane NEW https://media-library.breitling.com/Go/mmgyIZBp

Travolta https://media-library.breitling.com/Go/ZY2IJitU

Superocean II https://media-library.breitling.com/Go/54Knz6Xj

Navitimer 01 (43mm) (Asia only) https://media-library.breitling.com/Go/nqmR0f7y

3// Window Cockpit B50 https://media-library.breitling.com/Go/7rmlokkM

World Timer - GMT https://media-library.breitling.com/Go/tVr1m5o2

Breitling for Bentley NEW https://media-library.breitling.com/Go/CP1SaHEJ

BJT Pilot in the cockpit https://media-library.breitling.com/Go/dzE6rGpP 5 THEMED WINDOW VISUALS 03 (please refer to themed window guidelines)

VISUAL WITHOUT LOGO • Exhibition Display VISUAL USAGE • Window back panel DOWNLOADING LINK (Breitling environment or non Breitling environment)

3// Window

Navitimer 01 (46mm) https://media-library.breitling.com/Go/9ZEeoPQO

Colt - Red Bull Air Race https://media-library.breitling.com/Go/ewj4DTd8

VAT_Colt_Large_Horizontal-BR16311.indd 1 24.04.15 15:44

Emergency https://media-library.breitling.com/Go/SK2upoeZ

6 04 TV SCREEN / SMALL LCD SCREEN VIDEOS

VIDEO USAGE VIDEO CHAPTER DOWNLOADING LINK

1// TV SCREEN D. PAL HD TV:

New! Airtime 2016 New! Welcome to our World 2016 https://media-library.breitling.com/Go/Fw879LId

E. NTSC HD TV : New! Galactic New! Avenger Hurricane https://media-library.breitling.com/Go/74ryBV3J

Avenger Blackbird 44 mm New! Avenger Bandit F. mov PAL (optimized for Brightsign HD120/210):

https://media-library.breitling.com/Go/vFw1iO8H

New! Bentley New! Bentley Carbon

G. mov NTSC (optimized for Brightsign HD120/210):

https://media-library.breitling.com/Go/33mP0KV6 Exospace B55 Pit Stop

2// SMALL LCD SCREEN

H. mp4 PAL: New! Superocean 44 New! Superocean Superocean II Special Héritage Chronoworks https://media-library.breitling.com/Go/2flBTKCp

New! Navitimer 1884 New! Navitimer 46 Blacksteel Navitimer 01 46mm and GMT I. mp4 NTSC:

https://media-library.breitling.com/Go/SaADX8TL

Colt 36 Colt Automatic Breitling Story SMALL LCD SCREEN

https://media-library.breitling.com/Go/jNgl9Eqy

Chronoliner Cockpit B50 Emergency 7 05 HOLOGRAPHIC DEVICE VIDEOS

VIDEO USAGE VIDEO CHAPTER DOWNLOADING LINK

1// HOLOREX

Superocean II Avenger 2015 BREITLING / HOLOREX https://media-library.breitling.com/Go/XgcF1ctG

Cockpit B50 Navitimer 2015

BREITLING FOR BENTLEY / HOLOREX https://media-library.breitling.com/Go/qqK8ceLM Emergency Galactic Unitime SleekT

Colt Superocean Héritage 2015

2// DREAMOC

OTHER VIDEOS AVAILABLE UPON REQUEST : Navitimer 01 46 mm • Chronomat 44 Frecce Tricolori BREITLING / DREAMOC • Chronomat 44 Patrouille de https://media-library.breitling.com/Go/dmbsNuuC France • Navitimer Cosmonaute Transocean Chronograph Unitime

Chronomat Airborne BREITLING FOR BENTLEY / DREAMOC https://media-library.breitling.com/Go/5eQbnGIr

Breitling for Bentley Bentley Light Body Midnight Carbon 8 06 VISUALS OVERVIEW PER CAMPAIGN

9 06 VISUALS OVERVIEW PER CAMPAIGN

10 06 VISUALS OVERVIEW PER CAMPAIGN

11 06 VISUALS OVERVIEW PER CAMPAIGN

12 06 VISUALS OVERVIEW PER CAMPAIGN

HURRICANE

HURRICANE

HURRICANE

13 06 VISUALS OVERVIEW PER CAMPAIGN

14 06 VISUALS OVERVIEW PER CAMPAIGN

15 06 VISUALS OVERVIEW PER CAMPAIGN

16 06 VISUALS OVERVIEW PER CAMPAIGN

17 06 VISUALS OVERVIEW PER CAMPAIGN

18 06 VISUALS OVERVIEW PER CAMPAIGN

19 06 VISUALS OVERVIEW PER CAMPAIGN

20 06 VISUALS OVERVIEW PER CAMPAIGN

21 06 VISUALS OVERVIEW PER CAMPAIGN

22 06 VISUALS OVERVIEW PER CAMPAIGN

23 06 VISUALS OVERVIEW PER CAMPAIGN

24 07 IN-COUNTER PLATES OVERVIEW

AVAILABLE IN-COUNTER THE IN-COUNTER PLATES ARE TO BE ORDERED THROUGH OUR VISUAL USAGE FOR IN-COUNTER DISPLAY PLATES FOR 2016 EXTRANET MERCHANDISING: HTTP://EXTRANET.BREITLING.COM/EN/LOGIN

You should use maximum one plate per in-counter display BREITLING Set of 16 plates (ranges & new models 2016) See page 26 Ref. JZ218315.16

BREITLING for BENTLEY Set of 5 plates (ranges & new models 2015-2016) Ref. JZ218320.15

EXOSPACE B55 Ref. JZ218312.15

// Use the correct c-clip to ensure a proper maintain of the watch. // Since May 2016, the in-counter displays are delivered with the new blocks. Make sure to use appropriate c-clips. COCKPIT B50 Ref. JZ218305.15

TRANSOCEAN CHRONOGRAPH EDITION5 Ref. JZ218303.16

NEW

+ + + BENTLEY GT3 Ref. JZ218340.15

NEW NEW BENTLEY B05 UNITIME Ref. JZ218341.15

25 07 IN-COUNTER PLATES OVERVIEW / SET OF 16 PLATES BREITLING 2016 Ref. JZ218315.16

Please follow the inclination of the watch on the in-counter plates.

// Use appropriate c-clips on blocks

+ +

NEW

+ +

NEW NEW NEW

26 07 IN-COUNTER PLATES OVERVIEW / SET OF 5 PLATES BREITLING FOR BENTLEY Ref. JZ218320.15

Please follow the inclination of the watch on the in-counter plates.

// Use appropriate c-clips on blocks.

+ +

NEW

+ +

IN-COUNTER PLATES OVERVIEW / INDIVIDUAL PLATES // Existing in-counter plates cannot be used with new c-clips. Please use older c-clips and Please follow the inclination of the watch on the in-counter plates. not add watch stands on the in-counter plates.

BENTLEY GT3 BENTLEY B05 UNITIME TRANSOCEAN COCKPIT B50 EXOSPACE B55 CHRONOGRAPH EDITION5 Ref. JZ218340.15 Ref. JZ218341.15 Ref. JZ218303.16 Ref. JZ218305.15 Ref. JZ218312.15

27 BREITLING CONTACT & LINKS

BREITLING SA Schlachthausstrasse 2 2540 GRENCHEN Switzerland Phone: +41 32 654 54 54

RETAIL DEVELOPMENT International Visual Merchandiser [email protected]

LINKS VISUAL MERCHANDISING BREITLING WEBSITE http://vm.breitling.com/en/login

EXTRANET BREITLING - MERCHANDISING http://extranet.breitling.com/en/login

© BREITLING SA, JUNE 2016