3rd International Seminar and Conference on Learning Organization (ISCLO 2015) A Cyber Politics: The Transformation of Marketing Politics in The Cyber Age Dedi Kurnia Syah Putra Lucy Pujasari Supratman Communication Department, Faculty of Communication Communication Department, Faculty of Communication and Business, Telkom University and Business, Telkom University Bandung, Indonesia Bandung, Indonesia
[email protected] [email protected] Abstract—As the oldest study after philosophy, new media communications that is acknowledged as global communication studies is currently listed as the forefront of the communication. By having this reason, this study participates development of the global media environment. The emergence of to build what we call cyber politics. It is a new study about new media presents a conventional media convergence political actions taking the main theme related to Political phenomenon, starting with the appearance of the internet and Marketing. Basically, in the era of conventional political mobile communications access with highly speed of the system. marketing was done manually, and the design of political By having the speed of access, new media is able to build a new campaigns was also still in the form of conventional texts. community that is encapsulated in virtual communities. This Nowadays, we understand that many parties subsequently use development is considered as a radical challenge (extreme) by the cyber area to build political awareness of the community. conventional theory, because it is dominated by new media communications approach to international communication In this brief study, the researchers will explain some of the (interaction of global/transnational). It includes political theoretical implications of the emergence of digital culture as discourses.