IBM Analytics August 2017

Is your ready for the Cognitive Era? 2 Is your database ready for the Cognitive Era?

Highlights In this environment, it’s not enough to just manage data • IBM® Db2® database software supports hybrid cloud for volume. Organizations need to become cognitive businesses, rapid development of new applications to help you compete combining information and experience to unlock deeper in the digital era understanding of customers, processes and strategies. Hybrid • Db2 with IBM BLU Acceleration® technology allows you cloud is the new normal, accelerating your transformation to fully utilize available system resources to deliver results to a digital enterprise through business innovation and rapidly by running ad hoc queries and real-time analytics enhanced cloud-enabled solutions designed to maximize to generate actionable insights customer engagement, as shown in Figure 1. In fact, • Db2 Hosted lets you push data closer to where users 70 percent of IT decision-makers say they expect to always need it have a hybrid blend of traditional IT and cloud, according 1 • Autonomic features and self-healing capabilities can to a 2016 IBM Center for Applied Insights survey. address common database issues while further simplifying management A hybrid cloud environment, combining traditional IT systems and public cloud, enables you to extend business processes Welcome to the era of the digital enterprise, where digital is beyond the walls of your organization. For example, many your journey and cognitive is your destination. As business organizations use public cloud as a collaborative development leaders, you are under growing pressure to use information environment to create innovative applications that can then be to its fullest potential, delivering new customer experiences ported to an on-premises or hybrid production environment. as fuel for business growth. The digital economy is changing the way we gather information, gain insights, reinvent our businesses and innovate both quickly and iteratively.

• Simplified development process Public cloud Development infrastructure • Portable and collaborative • New solutions

• Application development for apps Hosted Dedicated environment with mission-critical data private cloud • Business process information, secured

• Business process applications stay intact End-game stage for Hybrid cloud • Managed/new applications on the cloud most enterprises • Ubiquitous database software

Figure 1: Hybrid cloud is becoming the preferred state of IT. IBM Analytics 3

IBM Db2 software is your transformation agent in this new Forward-thinking organizations are embracing all available era of the digital enterprise and cloud computing. It allows data to engage clients more deeply, anticipate and resolve you to make use of data from multiple sources, connect problems before they happen, and uncover entirely new enterprise data to new web or mobile applications, and business models. The key to making it work is using software support born-on-the-cloud applications. And it’s available and systems that are designed for the unique challenges as a cloud service, enabling you to push data closer to where and opportunities of the Cognitive Era™— systems like users need and access it. The versatility of Db2 allows it to IBM Db2 solutions. support practically any application; coupled with massive data scalability, these capabilities enable the innovation and Make short work of big data agility required to thrive in the digital economy. To make the most of big data volumes and capitalize on time-sensitive opportunities, you need to generate new Data for next-generation applications insights rapidly. Db2 software is a next-generation database As organizations develop next-generation applications for that changes the game for in-memory computing. Leveraging the digital era, many are using cognitive computing ushered the innovative BLU Acceleration technology from IBM in by IBM Watson® technology. Cognitive applications Research and Development labs, Db2 provide can learn and react to customer preferences, and then use extreme performance with massively parallel processing and that information to support capabilities such as confidence- the simplicity of a load-and-go setup to enable speed-of- weighted outcomes with data transparency, systematic thought analytics without the constraints of other in-memory learning and natural language processing. solutions. With Db2 software, you can analyze petabytes of data faster and more efficiently than ever before to uncover To make the most of these next-generation applications, you insights from your operational and historical data for growing need a next-generation database. It must handle a massive revenue, reducing costs and lowering risk. volume of data while delivering high performance to support real-time analytics. At the same time, it must provide data Db2 leads the database software field on multiple fronts, 2 availability for demanding applications, scalability for growth as demonstrated by recent client testimonials. The new and flexibility for responding to changes. generation of Db2 helps you get more value from big data while dramatically improving IT economics. Db2 enables you to meet these challenges without breaking the budget. It provides enterprise-class scalability and pervasive Db2 software can deliver business answers on demand with query parallelism. It leverages adaptive in-memory BLU in-memory computing performance that’s not limited by Acceleration technology to increase response time and better availability of memory. It allows you to fully utilize available support the analytics needs of your business. Db2 also handles system resources to deliver results rapidly. With the ability structured and semi-structured data from a variety of sources to run ad hoc queries and real-time analytics to generate to provide deep insight. With the ability to support thousands actionable insights at the speed of thought, Db2 software of terabytes, you can use historic and current data to identify helps you unlock new markets and revenue opportunities. trends and make sound decisions. 4 Is your database ready for the Cognitive Era?

Columnar data storage and encoded compression technologies The high-availability disaster recovery (HADR) capabilities help improve database efficiency by significantly reducing of software help keep transactions the amount of storage capacity required — resulting in lower flowing — even following large-scale outages caused by costs and faster response times. weather, power failures or other events. By replicating data to one or more remote disaster recovery sites, you When system downtime is not an option can protect and maintain data availability for your critical Marketers want to know a great deal of information about business processes and customer applications. their customers: For another layer of assurance, you can boost capacity and • Which specific promotion was responded to, from expand or contract your environment as needed with IBM what device, when and where Db2 pureScale® technology, available in IBM Db2 Advanced • How long someone spent looking at each page or editions. Using Db2 pureScale technology, administrators item online can transparently add and manage multiple database nodes, • Which navigation path they took which share data and workload in a clustered system, without • What they put into their shopping cart and what changing applications or data distribution. This capability they removed can free applications from the underlying complexities of • Even what social media posts they made before, database architecture, simplify application coding and testing, during or after their engagement and improve developer productivity. Thanks to broad choices for infrastructure and commodity network hardware, you can All this information makes transactional data richer and more change the economics of continuous availability for a much valuable, but it must be captured, analyzed and put to use. wider range of use cases. Databases must be prepared to handle the increasing volume of new data, and they must be available around the clock. This volume of data presents a risk to many organizations: Can your systems handle the load and deliver results? Can “IBM Db2 brings new economics to the they meet your service-level requirements for availability continuity of available data, allowing us and performance to keep your business running? to transform our infrastructure without With Db2 database software, you’re able to support end-to- prohibitive costs.” end business processes, online transactions, queries, analytics and other tasks even during planned and unplanned outages. — Yuan Chunguang, Head of Database Operation and Maintenance, Science Plus, Db2 software helps ensure always-available business and Technology Department, China Minsheng Banking Corporation data and gives your organization the transparent scalability at will to handle unexpected transactional demand. In addition, Db2 provides the resiliency to continue business operations and recover quickly if a disaster strikes. IBM Analytics 5

Combine the power of Db2 with the agility of cloud IBM Db2 Hosted offers the same functionality as its on-premises equivalent — along with rapid self-service cloud deployment and pay-as-you-go licensing that make it especially useful in the following scenarios:

• Cloud strategy adherence: Db2 Hosted helps you comply with mandates to deploy new projects to the cloud to reduce capital IT expenditures and conserve on-premises data center resources. • Short-term database projects: Db2 Hosted is ideal for born-on-the-cloud applications and other short-term development or analytics projects, because you pay only for the time you use it. • Disaster recovery: On-premises Db2 database software instances can replicate data to Db2 Hosted, which can be your fail-safe in the event of a primary data center disaster. The essential security measures in Db2 start with reliable • Geographic reach and regulatory compliance: Deploy authentication, authorization and multilevel access control. Db2 Hosted to SoftLayer® data centers around the world Db2 software enables tight control over exactly who can access to help you meet requirements for hosting data in specific certain data — or even confirm that it exists. Furthermore, regions or countries. the industrial strength of Db2 encryption capabilities help protect your data in motion or at rest from prying eyes. Protect your vital information assets Leveraging data assets is necessary for business growth. Data Improve cost-effectiveness—the database matters governance rules dictate strict standards for data protection IT costs boil down to two elements: performance and people. and organizations can face heavy penalties for failing to meet Costs for servers, data storage, floor space, cooling and these standards. Db2 software helps you achieve security and electricity tend to go up approximately in proportion to privacy goals while maintaining high performance, protecting processing capacity. How efficiently your database delivers your data from external and internal threats, and keeping it and manages performance is, therefore, a fundamental issue accessible to those who need it. in cost control. 6 Is your database ready for the Cognitive Era?

By increasing the processing performance of your database and your infrastructure, you can reduce data center energy and real estate requirements. With a powerful database and “With more detailed, responsive monitoring dense infrastructure, you can also reduce the costs of buying in place given by IBM Db2 with BLU and operating hardware. Acceleration, we have the tools to ensure

People are the other part of the IT cost equation. IT systems consistently excellent service across all of must be programmed, maintained and occasionally fixed. But our channels. Even better, this is achieved your senior IT people should be focused on innovating and alongside greater internal efficiency with pushing the business forward rather than handling trouble tickets. An easy-to-maintain database with well-integrated easier database management and lower tools and autonomic capabilities requires fewer staff members storage costs.” for maintenance, so you can deploy more of your skilled staff to higher-value tasks. — Gustavo Maia Aguiar, Leader of Information Technology, Sicoob

Db2 software helps your IT organization make the most of both performance and people. It delivers outstanding performance and time-saving automation. You can maintain Database performance also depends heavily on storage investments in your existing environments, including SAP efficiency — which is why Db2 software uses multi-temperature and other solutions, and skills, and adopt next-generation data management and advanced workload-balancing in-memory technology without disrupting your business. techniques to promote efficient use of storage assets for a given set of workloads. Deep and adaptive compression Time and again, Db2 has demonstrated high overall technologies help dramatically reduce storage requirements, performance and high performance per core. The in-memory enhance data availability and shorten backup-and-restore computing technology in Db2 software with BLU Acceleration windows. By reducing storage capacity requirements, technology runs on and other commodity hardware, Db2 helps you drive down hardware and storage costs ® and is also optimized to leverage the IBM POWER8 while also cutting energy costs and boosting performance. processor. IBM Power Systems™ runs more concurrent queries in parallel faster, across multiple cores with more To help reduce personnel costs, the intelligent administration 3 threads per core. features in Db2 software are designed to make it relatively easy to set up and maintain a database. For example, Db2 database software can automatically perform high-skill tasks such as memory tuning and optimization for faster processing, freeing IT staff to work on the next innovation. IBM Analytics 7

Autonomic features and self-healing capabilities help Future-ready, today address common database issues while further simplifying Today more than ever, effective data management is critical management. For example, the Db2 Health Center continually to business success. Db2 is ready for the challenge. Drawing monitors the database, searching for potential problems. on field-proven technologies from across the IBM portfolio, If the Health Center discovers an issue, such as when the Db2 software combines the high performance needed for database is running low on memory, it automatically notifies hybrid environments with exceptional security-rich features administrators and suggests solutions for the problem, and the availability, scalability and flexibility that a digital helping make faster adjustments. enterprise demands. By improving data management efficiency and helping to simplifying management, Db2 helps you Db2 Configuration Advisor can save database administrators capitalize on the potential of cloud and cognitive computing time by automatically configuring a database for use — setting while helping to drive down costs. the processor speed, the amount of memory that needs to be allocated and the number of users on the system. A related Make sure your database and IT resources are fully prepared capability, the self-tuning memory manager (STMM), helps for the Cognitive Era. IBM and Db2 database software are avoid slowdowns in performance that could negatively affect ready today. business operations. Why IBM Db2? Help reduce application migration Db2 is hard-working database software for the business that cost and risk never stops. By combining continuously available transactional The Db2 SQL compatibility feature can greatly reduce the processing with high-speed analytics, Db2 software helps cost and risk of migrating Oracle Database and data mart simplify the IT landscape to deliver better performance with applications to take advantage of Db2 software. Db2 includes fewer resources. It’s designed for extremely fast time to value extensive native support for the Oracle PL/SQL procedural and operational simplicity, and can be deployed on premises language, as well as new data types, scalar functions, improved or in the cloud for maximum flexibility. concurrency, built-in packages and more. Applications built to run on Oracle databases or data marts require few or no For more information code changes to run on Db2, which helps speed up migration To learn more about Db2 database software, contact your and reduce associated risks. In fact, Db2 software achieves an IBM representative or IBM Business Partner, or visit: average of 98 percent compatibility with Oracle PL/SQL.4 ibm.com/db2 You can leverage your existing Oracle database skills and investments while taking advantage of the speed and simplicity Additionally, IBM Global Financing provides numerous of BLU Acceleration technology. payment options to help you acquire the technology you need to grow your business. We provide full lifecycle management of IT products and services, from acquisition to disposition. For more information, visit: ibm.com/financing © Copyright IBM Corporation 2017 The client is responsible for ensuring compliance with laws and regulations applicable to it. IBM does not provide legal advice or represent or warrant IBM Corporation that its services or products will ensure that the client is in compliance with IBM Analytics any law or regulation. Route 100 Somers, NY 10589 Statement of Good Security Practices: IT system security involves protecting systems and information through prevention, detection and Produced in the United States of America response to improper access from within and outside your enterprise. August 2017 Improper access can result in information being altered, destroyed, misappropriated or misused or can result in damage to or misuse of your IBM, the IBM logo, ibm.com, BLU Acceleration, Cognitive Era, systems, including for use in attacks on others. No IT system or product Db2, IBM Watson, POWER8, Power Systems, and pureScale are should be considered completely secure and no single product, service or trademarks of International Business Machines Corp., registered in security measure can be completely effective in preventing improper use many jurisdictions worldwide. Other product and service names might or access. IBM systems, products and services are designed to be part of a be trademarks of IBM or other companies. A current list of IBM lawful, comprehensive security approach, which will necessarily involve trademarks is available on the web at “Copyright and trademark additional operational procedures, and may require other systems, products information” at www.ibm.com/legal/copytrade.shtml. or services to be most effective. IBM DOES NOT WARRANT THAT SoftLayer is a registered trademark of SoftLayer, Inc., an IBM Company. ANY SYSTEMS, PRODUCTS OR SERVICES ARE IMMUNE FROM, OR WILL MAKE YOUR ENTERPRISE IMMUNE FROM, THE This document is current as of the initial date of publication and may MALICIOUS OR ILLEGAL CONDUCT OF ANY PARTY. be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. 1 “Growing up hybrid: Accelerating digital transformation,” IBM Center for Applied Insights, February 2016, ibm.com/smarterplanet/us/en/ The performance data discussed herein is presented as derived under centerforappliedinsights/article/globalcloud.html specific operating conditions. Actual results may vary. It is the user’s responsibility to evaluate and verify the operation of any other products 2 “Client Praise for IBM DB2 BLU Acceleration - Speed, Access, Data or programs with IBM products and programs. THE INFORMATION Compression,” http://youtu.be/5T6f74gYu1Y4 IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY 3 Internal tests show perfect scalability. Doubling the hardware but keeping WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT the data constant — goal 2x the throughput. Doubling the hardware ANY WARRANTIES OF MERCHANT­ABILITY, FITNESS and doubling the data — goal is equal throughput. Lab tests done on a FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR POWER8 system show the constant data scenario, 213 queries per hour CONDITION OF NON-INFRINGEMENT. IBM products are were executed versus 109. In the scaling data scenario, the outcome was warranted according to the terms and conditions of the agreements 113 queries per hour versus 109. under which they are provided. 4 Based on internal tests and reported client experience from 28 September 2011 to 07 March 2012

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