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Global Magazine Media Kit 2015 the All New Elite Traveler,On Your Private Global Magazine Media Kit 2015 The all new elite traveler, on your private jet from January 2015 001 elite traveler Welcome 2015 “UHNW individuals have continued to outperform the global economy, reaching all-time highs in terms of their wealth and population” Josef Stadler Global Head UHNW, UBS AG 002 elite traveler Luxury reach 2015 Target the true high-end spenders 97.2% Private jets + International 1st class lounges = 97.2% of circulation Other2.8% Yacht marinas = 1.2% Exclusive golf and country clubs = 0.3% Professional sports locker facilities = 0.7% Luxury events and conventions = 0.6% BPA AUDITED 90% 7.2% PRIVATE JETS International 1st class lounges SOURCE: BPA - June 2014 003 elite traveler Introduction 2015 “The new-look Elite Traveler will build on our unique history as the leading magazine for private jet flyers. After all, private jets are their chariot of choice. We have always brought our audience the very best in watches, jewelry, fashion, hotels, resorts and spas, and that won’t change. But this relaunch for 2015 gives us the opportunity to introduce new elements, a new look and a more global focus, allowing us to meet the needs of our truly international audience. The new Elite Traveler will deliver a wider audience, fresh engagement and new opportunities but it will always be THE private jet lifestyle magazine.” Doug Gollan Group President 004 elite traveler Global view 2015 The world is changing fast. And nowhere is that more true than in the fast-paced and increasingly global luxury market. Those who operate in this market are under constant pressure to keep in step with the highly kinetic global ultra high net worth audience. This means a luxury brand needs to think innovatively and creatively. As an established luxury icon, Elite Traveler magazine is no stranger to innovation and creativity. An ethos that is as true today, as it was in its launch. Since 2001, Elite Traveler magazine has been a byword for excellence in the luxury market and, in order to never stand still, 2015 will see the magazine deliver an exciting new re-launch. Elite Traveler have partnered with leading creative and editorial minds from across our global network to devise a rebooted Elite Traveler magazine that will offer ultra high-net- worth private jet travelers the most engaging and captivating offering in the market. The new-look will build on our leading insight and unique position as the magazine of the private jet flyer and deliver a complete mix of editorial aimed at offering readers the need to know elements at the heart of a luxury lifestyle. Launching in January 2015, the new Elite Traveler will continue to be the must-read magazine for any private jet flyer. 005 elite traveler Key Points 2015 MORE GLOBAL IN FOCUS Reflecting the increasing globalization of private wealth MORE TRENDS The latest and best of the things that make a luxury life even more special. From the world’s best hotel suites, the most intense wine experiences, to the most luxurious and collectible cars, as well as the latest watches, jewelry, fashion and accessories MORE PERSPECTIVES Bringing you the world’s leading commentators and experts on subjects close to the heart of Elite Traveler MORE ANALYSIS Delivering analysis and advice on the issues that matter to the global elite MORE INSIGHTS Delivering more of Elite Traveler’s trademark inside insights and well-informed updates on the latest luxury experiences 006 elite traveler The new Elite Traveler 2015 The new magazine is split into four sections. Discover, Influence, Inspire and Explore DISCOVER INFLUENCE INSPIRE EXPLORE The global radar The people who matter Life-enhancing features Under the skin of destinations The news and reviews section This is the people section, In each issue the features This is the where Elite will offer an edit of all that’s featuring interviews with and section will include a top 10 Traveler readers get the what’s hot from the worlds of comment pieces from, the and a full fashion shoot and detailed low-down on the motoring, watches, fashion, people who are changing the will cover the overall themes best destinations around the accessories, jewelry, food and the world. Thus we might of travel and luxury lifestyle. world. Like the well-informed drink, art and culture. It will interview the chefs bringing Covering everything from best friend or the perfect help readers discover the Nordic cooking to the world, cars and driving, watches, concierge, these guides offer hottest trends and best buys get a comment piece from a general interest issues, inside information, top tips from the most collectible watch experts and fashion activities and experiences. It and hidden secret places watches to the best fun on gurus, pick the brain of a will offer elevated reading for from around the world. four wheels. From gadgets master sommelier publish a mind, body and soul, as well Including the total guide to that make life easier to the short story from a respected in-depth writing for the one key destination each most exclusive destinations. writer. We might talk to three well-informed traveler. It is issue, with maps, listings and It will inform readers where rising stars from the food escapism at its best. Features tips on the most exclusive, to go, what to see, what to world or hit up a celebrity to will be written by the world’s must-see locations and buy, what to do, what they reveal their guilty pleasures. best writers, offering expert must-do experiences, it will might covet, where to eat and The idea is to cover a range of insights from the frontiers of also feature several mini how to get where they should topics and perspectives to fashion, experience and the guides, “five days in…” be going. inject a different pace and intellect. Informative, regular features and lists and style to the magazine. exclusive and experiential, round-ups of venues, types they will offer a unique of destination, restaurants worldview. Whether it’s a and private islands. piece on the Bourne kidnap experience in Morocco, a round-up of the world’s 10 best supervillas, or a look at the trend for regenerating expensive classic cars with modern insides, the writing will be whip smart and the stories inspiring. 007 elite traveler Editorial calendar 2015 January/February THE RELAUNCH ISSUE Discover: Object of Desire, Men’s style, Watches, Women’s style, Jewelry, Motoring, Technology & gadgets, Travel, Food & drink, Interiors & design Influence: The Haas Brothers, Jessica Michault on dual time zone watches, Gerard Basset’s wine icons Andy Hayler on what makes a foodie hotspot. Inspire: Top 10 private island hotels; London fashion; Classic cars reborn; Emerging art; Heli-skiing in Iceland. Explore: Total guide to Shanghai; Western Cape itinerary; Top Suites of Hawaii; Through a lens: New Orleans. March/April The Adventure Issue Discover: Object of Desire, Men’s style, Watches, Women’s style, Jewelry, Motoring, Technology & gadgets, Travel, Food & drink, Interiors & design Influence: Jessica Michault on the new adventure watches, Gerard Basset’s wine icons Andy Hayler on adventurous eating. Inspire: Top 10 luxury tented camps; jungle fashion ; New Zealand golf lodges and adventures; action watches; adrenalin adventures. Explore: Total guide to Vancouver, Papua New Guinea itinerary, Top Suites of Marrakech; Through a lens: Bogata. May/June The Art and Culture Issue Discover: Object of Desire, Men’s style, Watches, Women’s style, Jewelry, Motoring, Technology & gadgets, Travel, Food & drink, Interiors & design Influence: Jessica Michault , Gerard Basset’s wine icons, Alain de Botton on art’s role in travel and his favourite artistic places to stay, Andy Hayler on food in cultural hotspots. Inspire Top 10cultural city stays; The art of fashion; cycling the Tour de France with Rapha; Andaman Islands with Momentum Adventure; The New Philanthropy. Explore:Total guide to Moscow; The Hamptons itinerary; Top suites of Switzerland; Through a lens: Venice. July/August Treats and Suites Discover: Object of Desire, Men’s style, Watches, Women’s style, Jewelry, Motoring, Technology & gadgets, Travel, Food & drink, Interiors & design Influence: Jessica Michault on the new latest watches, Gerard Basset’s wine icons, Andy Hayler on where to get the best desserts. Inspire: 101 Suites; Beach fashion; Supercar rallies; High-end holiday gadgets Explore: Total guide to Copenhagen; Rajasthan itinerary; Through a lens: TBC; Best rooftop bars. September/October The Style Issue Discover: Object of Desire, Men’s style, Watches, Women’s style, Jewelry, Motoring, Technology & gadgets, Travel, Food & drink, Interiors & design Influence: The Fashion special. Superyachts. Inspire: Top 10 stylish villas; NYC fashion; World heritage holidays; the ultimate supercar collection. Explore: TBC November/December Holiday Gift Issue Discover: Object of Desire, Men’s style, Watches, Women’s style, Jewelry, Motoring, Technology & gadgets, Travel, Food & drink, Interiors & design Influence: TBC Inspire: TBC Explore: TBC Please note that this calendar is subject to change 008 elite traveler The market leader 2015 Our articles provide detailed information readers can’t find anywhere else, such as 86% the names of the best therapists at top spas, believe Elite Traveler is a good and direct phone numbers for resort general showcase for luxury products managers. With the most knowledgeable editors covering key categories such as 88% like Elite Traveler’s design watches, jewelry, fashion, automotive, spirits and format and travel, Elite Traveler is an indispensable guide for the ultra-wealthy to find the best in 91% luxury products and services, as noted in an consider Elite Traveler higher independent survey quality than other magazines 89% find content in Elite Traveler they don’t find in other magazines SOURCE: Prince & Associates Here are some of the editorial experts who will continue to help us deliver our multi-award winning magazine.
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