Global Magazine Media Kit 2015

The all new elite traveler, on your private jet from January 2015 001 elite traveler Welcome 2015

“UHNW individuals have continued to outperform the global economy, reaching all-time highs in terms of their wealth and population” Josef Stadler Global Head UHNW, UBS AG 002 elite traveler Luxury reach 2015

Target the true high-end spenders 97.2% Private jets + International 1st class lounges = 97.2% of circulation

Other2.8% Yacht marinas = 1.2% Exclusive golf and country clubs = 0.3% Professional sports locker facilities = 0.7% Luxury events and conventions = 0.6%

BPA AUDITED 90% 7.2% PRIVATE JETS International 1st class lounges

SOURCE: BPA - June 2014 003 elite traveler Introduction 2015

“The new-look Elite Traveler will build on our unique history as the leading magazine for private jet flyers. After all, private jets are their chariot of choice. We have always brought our audience the very best in watches, jewelry, fashion, hotels, resorts and spas, and that won’t change. But this relaunch for 2015 gives us the opportunity to introduce new elements, a new look and a more global focus, allowing us to meet the needs of our truly international audience. The new Elite Traveler will deliver a wider audience, fresh engagement and new opportunities but it will always be THE private jet lifestyle magazine.” Doug Gollan Group President 004 elite traveler Global view 2015

The world is changing fast. And nowhere is that more true than in the fast-paced and increasingly global luxury market. Those who operate in this market are under constant pressure to keep in step with the highly kinetic global ultra high net worth audience. This means a luxury brand needs to think innovatively and creatively.

As an established luxury icon, Elite Traveler magazine is no stranger to innovation and creativity. An ethos that is as true today, as it was in its launch. Since 2001, Elite Traveler magazine has been a byword for excellence in the luxury market and, in order to never stand still, 2015 will see the magazine deliver an exciting new re-launch.

Elite Traveler have partnered with leading creative and editorial minds from across our global network to devise a rebooted Elite Traveler magazine that will offer ultra high-net- worth private jet travelers the most engaging and captivating offering in the market.

The new-look will build on our leading insight and unique position as the magazine of the private jet flyer and deliver a complete mix of editorial aimed at offering readers the need to know elements at the heart of a luxury lifestyle.

Launching in January 2015, the new Elite Traveler will continue to be the must-read magazine for any private jet flyer. 005 elite traveler Key Points 2015

MORE GLOBAL IN FOCUS Reflecting the increasing globalization of private wealth MORE TRENDS The latest and best of the things that make a luxury life even more special. From the world’s best hotel suites, the most intense wine experiences, to the most luxurious and collectible cars, as well as the latest watches, jewelry, fashion and accessories MORE PERSPECTIVES Bringing you the world’s leading commentators and experts on subjects close to the heart of Elite Traveler MORE ANALYSIS Delivering analysis and advice on the issues that matter to the global elite MORE INSIGHTS Delivering more of Elite Traveler’s trademark inside insights and well-informed updates on the latest luxury experiences 006 elite traveler The new Elite Traveler 2015

The new magazine is split into four sections. Discover, Influence, Inspire and Explore

DISCOVER INFLUENCE INSPIRE EXPLORE The global radar The people who matter Life-enhancing features Under the skin of destinations

The news and reviews section This is the people section, In each issue the features This is the where Elite will offer an edit of all that’s featuring interviews with and section will include a top 10 Traveler readers get the what’s hot from the worlds of comment pieces from, the and a full fashion shoot and detailed low-down on the motoring, watches, fashion, people who are changing the will cover the overall themes best destinations around the accessories, jewelry, food and the world. Thus we might of travel and luxury lifestyle. world. Like the well-informed drink, art and culture. It will interview the chefs bringing Covering everything from best friend or the perfect help readers discover the Nordic cooking to the world, cars and driving, watches, concierge, these guides offer hottest trends and best buys get a comment piece from a general interest issues, inside information, top tips from the most collectible watch experts and fashion activities and experiences. It and hidden secret places watches to the best fun on gurus, pick the brain of a will offer elevated reading for from around the world. four wheels. From gadgets master publish a mind, body and soul, as well Including the total guide to that make life easier to the short story from a respected in-depth writing for the one key destination each most exclusive destinations. writer. We might talk to three well-informed traveler. It is issue, with maps, listings and It will inform readers where rising stars from the food escapism at its best. Features tips on the most exclusive, to go, what to see, what to world or hit up a celebrity to will be written by the world’s must-see locations and buy, what to do, what they reveal their guilty pleasures. best writers, offering expert must-do experiences, it will might covet, where to eat and The idea is to cover a range of insights from the frontiers of also feature several mini how to get where they should topics and perspectives to fashion, experience and the guides, “five days in…” be going. inject a different pace and intellect. Informative, regular features and lists and style to the magazine. exclusive and experiential, round-ups of venues, types they will offer a unique of destination, restaurants worldview. Whether it’s a and private islands. piece on the Bourne kidnap experience in Morocco, a round-up of the world’s 10 best supervillas, or a look at the trend for regenerating expensive classic cars with modern insides, the writing will be whip smart and the stories inspiring. 007 elite traveler Editorial calendar 2015

January/February THE RELAUNCH ISSUE

Discover: Object of Desire, Men’s style, Watches, Women’s style, Jewelry, Motoring, Technology & gadgets, Travel, Food & drink, Interiors & design Influence: The Haas Brothers, Jessica Michault on dual time zone watches, ’s wine icons Andy Hayler on what makes a foodie hotspot. Inspire: Top 10 private island hotels; London fashion; Classic cars reborn; Emerging art; Heli-skiing in Iceland. Explore: Total guide to Shanghai; Western Cape itinerary; Top Suites of Hawaii; Through a lens: New Orleans.

March/April The Adventure Issue Discover: Object of Desire, Men’s style, Watches, Women’s style, Jewelry, Motoring, Technology & gadgets, Travel, Food & drink, Interiors & design Influence: Jessica Michault on the new adventure watches, Gerard Basset’s wine icons Andy Hayler on adventurous eating. Inspire: Top 10 luxury tented camps; jungle fashion ; New Zealand golf lodges and adventures; action watches; adrenalin adventures. Explore: Total guide to Vancouver, Papua New Guinea itinerary, Top Suites of Marrakech; Through a lens: Bogata.

May/June The Art and Culture Issue Discover: Object of Desire, Men’s style, Watches, Women’s style, Jewelry, Motoring, Technology & gadgets, Travel, Food & drink, Interiors & design Influence: Jessica Michault , Gerard Basset’s wine icons, Alain de Botton on art’s role in travel and his favourite artistic places to stay, Andy Hayler on food in cultural hotspots. Inspire Top 10cultural city stays; The art of fashion; cycling the Tour de France with Rapha; Andaman Islands with Momentum Adventure; The New Philanthropy. Explore:Total guide to Moscow; The Hamptons itinerary; Top suites of Switzerland; Through a lens: Venice.

July/August Treats and Suites Discover: Object of Desire, Men’s style, Watches, Women’s style, Jewelry, Motoring, Technology & gadgets, Travel, Food & drink, Interiors & design Influence: Jessica Michault on the new latest watches, Gerard Basset’s wine icons, Andy Hayler on where to get the best desserts. Inspire: 101 Suites; Beach fashion; Supercar rallies; High-end holiday gadgets Explore: Total guide to Copenhagen; Rajasthan itinerary; Through a lens: TBC; Best rooftop bars.

September/October The Style Issue Discover: Object of Desire, Men’s style, Watches, Women’s style, Jewelry, Motoring, Technology & gadgets, Travel, Food & drink, Interiors & design Influence: The Fashion special. Superyachts. Inspire: Top 10 stylish villas; NYC fashion; World heritage holidays; the ultimate supercar collection. Explore: TBC

November/December Holiday Gift Issue Discover: Object of Desire, Men’s style, Watches, Women’s style, Jewelry, Motoring, Technology & gadgets, Travel, Food & drink, Interiors & design Influence: TBC Inspire: TBC Explore: TBC

Please note that this calendar is subject to change 008 elite traveler The market leader 2015

Our articles provide detailed information readers can’t find anywhere else, such as 86% the names of the best therapists at top spas, believe Elite Traveler is a good and direct phone numbers for resort general showcase for luxury products managers. With the most knowledgeable editors covering key categories such as 88% like Elite Traveler’s design watches, jewelry, fashion, automotive, spirits and format and travel, Elite Traveler is an indispensable guide for the ultra-wealthy to find the best in 91% luxury products and services, as noted in an consider Elite Traveler higher independent survey quality than other magazines 89% find content inElite Traveler they don’t find in other magazines

SOURCE: Prince & Associates

Here are some of the editorial experts who will continue to help us deliver our multi-award winning magazine. We will also be unveiling more big name contributors over the coming months to ensure every issue delivers a big-impact. Fashion Fine wine Jessica Michault is the editor-in-chief of NOWFASHION. She Gerard Basset OBE, is currently the only person in the world to writes about watches, haute couture, luxury and style, and hold the combined titles of , Master Sommelier, reports live from the runways of Paris, New York, London and Wine MBA and World’s Best Sommelier. In 1994 Basset Milan. Michault also covers the luxury watch market co-founded Hotel du Vin with partner Robin Hutson, by for the International Herald Tribune, makes weekly live opening their first hotel in . The chain grew to six appearances on France24 television, is a trendspotter for hotels before selling to MWB Group in October 2004. Basset Italian Vogue, a contributor to Vogue Japan. published his first book, The Fine Wine Experience, in 2000. Basset serves as the Worldwide Vice President at the Court of Master and is Director of the Academy of Food and Horology Wine Service. Germany-based Elizabeth D oerr began studying and writing about watches in 1991, also the year she attended her first Baselworld Watch Fair. She regularly visits the manufacturing Restaurants facilities of Europe’s finest watchmakers to preview industry Andy Hayler is restaurant critic for Elite Traveler magazine. He innovations. Doerr’s reporting appears regularly in Wristwatch is the author of the London Transport Restaurant Guide and Annual, International Watch and IW Ladies, Du-Pont Registry, has written for internationally renowned publications. Cigar Aficionado and WATCH (Holland). More experts will be announced soon 009 elite traveler The one per cent 2015

A HARD-TO-REACH TARGET. A mere 1% of consumers (minimum HHI $469,000) control over 50% of the world’s wealth. But these High Net Worth Individuals are hard to reach. With multiple homes and apartments, they live the private jet lifestyle, travelling from continent to continent. According to the National Business Aviation Association, private jet travelers make 41 trips each per year.

Private jet fliers. A guaranteed Private jet travelers are core market for luxury brands customers for luxury brands What does a magazine distributed worldwide in private jet terminals, on private jets, on mega-yachts and in first-class lounges mean for you? • 89% purchase fine jewelry, spending an average of $248,000 per year Together with a website that private jet travelers use to make key • 32% purchase luxury watches, spending an average of $147,000 purchasing decisions, along with events and other services, it offers the • 90% purchase fashion/accessories, spending an average of $117,000 only guaranteed way to reach ultra high-net-worth consumers. • 65% stay in a hotel/resort for leisure, spending an average of $157,000 • 73% use a hotel/resort for meetings events, average spend $224,000 • 59% stay at a spa per year, spending an average of $107,000 • 21% take a cruise per year, spending an average of $138,000 • 28% rent a villa/chalet per year, spending an average of $168,000 • 17% take an experiential trip per year, spending an average of $98,000 • 75% make home improvements, spending an average of $542,000 • 85% purchase wine or spirits per year, spending an average of $29,000 • 30% purchase fine art per year, spending an average of $1,746,000 • 85% are planning to acquire a new vehicle in the next 24 months. They own or lease 4.4 luxury vehicles each • 90% are always looking for new financial advice • They own 2.5 primary homes valued at $2 million

SOURCES: Prince & Associates , the leading market research firm specializing in global private wealth and the spending habits of the Super Rich; NBAA; Federal Reserve 010 elite traveler The perfect fit 2015

With distribution aboard private jets, mega-yachts, first-class international lounges, and other high-end venues in over 100 countries, Elite Traveler brings your advertising to this high-spending market wherever they are in the world.

Advertising in Elite Traveler means that with each issue, you reach over 630,000 wealthy consumers in the ultimate luxury environments. By seeing your ad while they are on their jet, you become part of their lifestyle. It sends a clear message that your brand is targeted to their needs and tastes.

Our BPA-audited circulation Reader engagement of 100,040 ensures your A magazine that encourages advertising reaches its target readers to act

• Median Age: 41 • 69% have purchased accessories seen in Elite Traveler • Male 60% • 68% have purchased jewelry from Elite Traveler • Female 40% • 68% have selected a hotel or resort for a meeting from Elite Traveler • Median HH I: $2,280,960 • 65% have purchased apparel from Elite Traveler • Mean HH I: $5.3 million • 58% have chosen a hotel or resort from Elite Traveler • Readership of HH I $400K+: 630,059 • 56% have purchased a watch seen in Elite Traveler • Readership of HH I $1 million+: 411,179 • 14% have purchased real estate from Elite Traveler • Net Worth of readers: $41 million

SOURCES: Prince & Associates , the leading market research firm specializing in global private wealth and the spending habits of the Super Rich 011 elite traveler Magazine Rate Card 2015 Full page bleed rates 1x 3x 6x 9x 12x 18x Full Page $43,475 $42,170 $40,910 $39,680 $38,490 $37,335 2/3 Page $32,610 $31,625 $30,680 $29,760 $28,865 $28,005 1/2 Page $26,090 $25,305 $24,550 $23,810 $23,095 $22,400 1/3 Page $20,865 $20,240 $19,635 $19,050 $18,470 $17,915

No frequency discounts given on cover positions 2nd Cover $48,985 3rd Cover $45,540 4th Cover $52,585

2015 Advertising closing dates (T.B.C.) Ad Closing * Materials Due* On Jet* January/February November 4 November 11 January 2015 March/April January 2 January 8 March 2015 May/June March 2 March 9 May 2015 July/August May 1 May 8 July 2015 September/October July 1 July 8 September 2015 November/December September 1 September 8 November 2015

Premium Positions: (1st 25 pages, Opp. TOC / Masthead / Letters) - add 15% Premium positions cannot be cancelled less than 60 days before space close. Confirmed special positions (opposite feature or within cover story) - add 10% Special section advertising does not count towards annual page volume. PRICES QUOTED ARE GROSS 012 elite traveler Specification 2015

The new Elite Traveler is perfect bound and trimmed to 10 inches (254mm) width x 12 Submitting your inches (304.8mm) height. advertisement Elite Traveler is printed 100% computer to plate (CTP) using 4-color Email printing (CMYK) and sheet-fed litho. Please note we have a 6MB limit on emails. Files smaller than 6MB may • For best reproduction, materials should be submitted in a digital file be emailed to: [email protected] format. Platforms supported are Macintosh and PC. • Supported software and formats: PDF/X4 HTTP Upload to: www.dropittome.com/elitedropbox High resolution PDFs Password: elitetravelerupload All high-res images and fonts must be included when the file is created. Please name the files with your company name and the Elite Traveler Artwork should be 100% size and include all standard trim, bleed and publication and issue; Maximum of 1 file per upload centre marks outside of the live area. Removable media Images Media types supported: CD-ROM. CD-ROMS should be submitted to the For best reproduction, all images must be supplied at 300dpi. Only address below clearly stating the company name, publication and issue: CMYK color space is supported. Lorraine Chu Solid black backgrounds should be a rich black (100% black, 60% cyan, Elite Traveler, 708 Third Avenue, 10th Floor, New York, NY 10017 30% magenta, 10% yellow). Color proofs should be submitted to the address below clearly stating the Fonts company name, publication and issue. Fonts must be supplied as Type 1 Postscript fonts with associated Jane Eiler, Ripon Printers, 656 Douglas Street, Ripon, WI 54971 suitcase file(s) or Open Type fonts. We cannot use TrueType or Multiple Tel: +1-800-462-4727 ext: 225 Master fonts. Fine serif type and hairline rules should NOT knock out or Tel Int’l: +1-920-748-3136 be a tint. Advertisment sizes Artwork and design service • Double page spread advertisements should be submitted as individual If you are unable to supply your materials in any of these formats, we can pages. offer an artwork, design and production service. • Bleed advertisements should have a .125’’ (3mm) bleed on all sides that In order for us to process your advertisement, please supply the following bleed information: • Type and important subject matter should be kept at least .25’’ (8mm) Advertising text from the live/trim area on all sides Company contact details Company logo Full Page Half Vertical Images Trim = 10’’x12’’ (254mm x 304.8mm) Trim = 5 in x 12’’ (127mm x 304.8mm) Bleed = 10.25’’ x 12.25’’ Bleed = 5.25 in x 12.25’’ We will then write, design and provide you with a proof of your (260mm x 310.8mm) (133.35mm x 310.8mm) advertisement prior to publication.

Double Page Spread One Third Vertical Charges for design and/or amendments will be determined on a Trim = 20’’ x 12’’ (508mm x Trim = 3.33 in x 12’’ case-by-case basis. Minimum Charge: $1,500. 304.8mm) (84.52mm x 304.8mm) Bleed = (includes gutter) Bleed = 3.58’’ x 12.25’’ For all questions, contact: 20.50’’ x 12.25’’ (520.7mm x 310.8mm) (90.93mm x 310.8mm) Lorraine Chu +1-646-430-7908 [email protected] Two Thirds Vertical Half Horizontal Trim = 6.66’’ x 12’’ Trim = 10’’ x 6’’ (254mm x 152.4mm) (169.16mm x 304.8mm) Bleed = 10.25’’ x 6.25’’ Bleed = 6.92’’ x 12.25’’ (260mm x 158.75mm) (175mm x 310.8mm)