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Cladmag 2018 Issue 1 2018 ISSUE 1 CLADGLOBAL.COM mag @CLADGLOBAL FOR LEISURE ARCHITECTS, DESIGNERS, INVESTORS & DEVELOPERS PROFILE INSIGHT Alison Brooks We fight hard and take big risks SW10 | LONDON CREATING INTERIOR ARCHITECTURE, BUILDING BRANDS + REDEFINING STYLE www.aylottandvantromp.com Dornbracht VAIA Create a new balance dornbracht.com/vaia #createanewbalance EDITOR’S LETTER People value places they can go to spend high-quality, ‘unstructured time’ Putting a value on experience design New research from Gensler has examined the impact of design on the quality of experiences. The new Gensler Experience Index examined people’s intentions in using space, as well as their expectations, interactions and the quality of the space ttributing values to buildings is a fairly straight- PHOTO: GENSLER forward process when it comes to well-established sectors such as office and residential, where the A building type has become a commodity. However, leisure buildings don’t follow the same rules, and valuing them is far more complicated because of what goes on inside them: how do you value an experience? This issue we look at work done by Gensler, who set out to tackle this question by doing research to find evidence of the importance and design in creating experiences (see page 110). The practice has created the Gensler Experience Index, a matrix which describes best practice in experience design. Gensler carried out a multi-year, mixed-methods investigation that combined qualitative and ethnographic research – such as 30 two-hour interviews with people in five markets across the US – with quantitative research, Gensler suggest that every space should be designed as social space including a nationwide, panel-based survey of over 4,000 respondents. No single piece of considered ‘beautiful, unique, authentic, Gensler’s Tom Lindblom told CLAD, research to date has inspirational, intuitive, and welcoming’ “Previous studies have evaluated human combined the known offering the best overall experience. experience and its impact on business, but Among many findings, the research this is the first time design has been measured. drivers of creating a found people value places they can go “We already knew the importance of product, human experience to spend high-quality, ‘unstructured brand, and service quality in creating a great with design factors time’, such as public spaces which offer experience. However, no single piece of the chance for “reflection, inspiration, research to date has combined the known drivers and unplugging, as well as fun and socialising.” of creating a human experience with design factors. Gensler said: “Our findings suggest every space should be “We’re now able to prove that design is the X factor designed as a social space. The data showed that places designed that takes a good experience and makes it great.” to support community, connection and belonging offer better Gensler found that the quality of experiences at the experiences and that people actively seek out places to connect.” ‘best-designed’ spaces was rated nearly twice as highly as those at the ‘worst-designed’ spaces, with places which are Liz Terry, editor, CLAD @elizterry +44 (0)1462 431385 CLADGLOBAL.COM @CLADGLOBAL FACEBOOK.COM/CLADGLOBAL CLADmag 2018 ISSUE 1 CLADGLOBAL.COM 5 CONTENTS mag 2018 ISSUE 1 40 62 Adriaan Geuze on the power of landscape design Steven Holl speaks his mind 76 The Ned designer Alice Lund 84 Chicago Midtown Athletic Club 5 Editor's letter 40 Steven Holl 72 A fitting tribute Liz Terry explores the link between The acclaimed architect speaks to The architects behind the Yves Saint great design and great experiences CLAD about Donald Trump, Zaha Laurent Museum in Marrakech reveal in the world of leisure architecture Hadid and not being obedient the inspiration for their striking design 12 CLAD people 52 Alison Brooks 76 Fit for anything Odile Decq on women in architecture, We need to help the public The newly renovated Chicago Midtown Rossana Hu, Theoni Xanthi’s New understand that architects are on Athletic Club features a boutique Cyprus Museum designs and Veronica their side, argues The Smile designer hotel, a pool-come-ice rink and Schreibeis on wellness architecture spaces designed by Venus Williams 58 Sportcampus Zuiderpark 22 CLAD news FaulknerBrowns’ Dutch sports facility 84 Alice Lund Architecture and design news On the challenges of creating The Ned from around the world 62 Adriaan Geuze How the West 8 founder is using 90 Body beautiful 36 Queen Elizabeth Hall the healing power of nature on a We check out some of the SimsponHaugh’s latest project Korean site with a turbulent history world’s most gorgeous gyms 6 CLADGLOBAL.COM CLADmag 2018 ISSUE 1 96 52 Alison Brooks on creating The Smile Terrence Ngan and Ed Ng 114 122 RIBA scours the globe for its best new building The world of teamLab The designers and architects building 96 Ed Ng 114 Light fantastic on water 102 When AB Concept’s co-founder got Tokyo-based digital art collective the brief for the Four Seasons’ Mei teamLab is on a mission to Ume restaurant, he jumped straight on change the way we interact the plane to London. He tells us why with art. We hear more 102 Water world 118 Myths of monsters and men Rising sea levels and a shortage of An Icelandic spa retreat inspired land are leading to increased interest by surrealist folk tales in fl oating buildings. We take a look at some fascinating projects 122 The RIBA longlist A wide range of leisure projects 110 The role of design are being celebrated in RIBA’s list At last: concrete proof that design of the world’s best buildings is the critical factor that turns good experiences into great ones, 127 CLADkit says Gensler’s Tom Lindblom The latest products on the market CLADmag 2018 ISSUE 1 CLADGLOBAL.COM 7 The CLADmag team EDITOR MANAGING EDITOR Liz Terry Magali Robathan +44 (0)1462 431385 +44 (0)117 9723101 [email protected] [email protected] Community of Leisure Architects & Designers DEPUTY EDITOR PUBLISHER About CLAD Kim Megson Julie Badrick The Community of Leisure Architects & +44 (0)1462 471915 +44 (0)1462 471919 Designers unites people who contribute [email protected] [email protected] to the success of leisure and the built environment, to enable them to do business. CONTRIBUTORS CLADglobal, the organisation behind CLAD, For email, use contact’s is a media business creating magazines, [email protected] Alice Davis books, websites and digital feeds to enable +44 (0)1462 471918 Kathryn Hudson CLAD professionals to share news, opinions SUBSCRIPTIONS and best practice. Find out more about the Christopher DeWolf Denise Adams CLAD portfolio at CLADglobal.com Christian Lachel +44 (0)1462 471930 www.leisuresubs.com WEB TEAM Michael Paramore Leisure – a defi nition CIRCULATION +44 (0)1462 471926 CLAD’s defi nition of leisure includes all Michael Emmerson Tim Nash aspects of out-of-home activity: arts & +44 (0)1462 471932 +44 (0)1462 471917 culture, museums & heritage, hotels & NEWSDESK Emma Harris hospitality, bars & restaurants, sport & +44 (0)1462 471921 recreation, spa & wellness, health & fi tness, Rob Gibson Dean Fox attractions, theme parks & entertainment, +44 (0)1462 471902 +44 (0)1462 471900 greenspace, regeneration and retail. Tom Anstey It’s the biggest area of consumer expenditure +44 (0)1462 471916 DESIGN Jane Kitchen in the developed world and the biggest Andy Bundy +44 (0)1462 471929 driver of growth in the developing world. +44 (0)1462 471924 PRODUCT NEWS ADVERTISING & ARTWORK Lauren Heath-Jones Ed Gallagher CLADmag is published four times a year by The Leisure Media Co Ltd, +44 (0)1462 471927 Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK. The views +44 (0)1905 20198 expressed in this publication are those of the author and do not necessarily ADVERTISING SALES represent those of the publisher The Leisure Media Co Ltd. All rights FINANCE reserved. No part of this publication may be reproduced, stored in a Jan Williams retrieval system or transmitted in any form or by means, electronic, Denise Adams mechanical, photocopying, recorded or otherwise, without the prior +44 (0)1462 471909 +44 (0)1462 471930 permission of the copyright holder, Cybertrek Ltd 2017. Printed by The John Challinor Manson Group Limited. Distributed by Total Mail Ltd globally and Royal Mail Group Ltd and Whistl Ltd in the UK. ©Cybertrek Ltd 2017 ISSN +44 (0)1202 742968 CREDIT CONTROL print edition 2058-3338, online edition 2058-3346. To subscribe to Astrid Ros Rebekah Wilkinson CLADmag visit www.leisuresubs.com or email: [email protected] or call +44 1462 471930. Annual subscription rate is £100. +44 (0)1462 471911 +44 (0)1462 733477 8 CLADGLOBAL.COM Choose how you read CLADmag PRINT DIGITAL PDF ONLINE CLADmag is Read CLADmag The magazine is also Read CLADmag available in print on on Digital Turning Pages available as a PDF edition online at CLADglobal.com subscription. Sign up and enjoy extra links for readers who want to and get access to the entire at leisuresubs.com and searchability read offl ine or on tablet back catalogue More from CLAD... 2018 ISSUE 1 CLADGLOBAL.COM CLADmag mag @CLADGLOBAL CLADbook FOR LEISURE ARCHITECTS, DESIGNERS, INVESTORS & DEVELOPERS CLADmag is the glossy The annual CLADbook celebrates magazine which talks to the PROFILE the best of CLAD. Contents people making things happen in include the CLAD Foresight™ leisure architecture and design, trends report, Development INSIGHT investment and development. Pipeline, Movers & Shakers, CLADmag uses storytelling and research and analysis. photography to bring the content CLADbook is available in print, alive. It’s available on subscription Alison Brooks on Digital Turning Pages and in print and free of charge on We fight hard and take big risks as a PDF and is distributed to Digital Turning Pages and PDF.
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