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“Otomotiv, Ülkemizin En Dinamik Sektörü Olmaya Devam Ediyor” UZMAN GÖRÜŞÜ SEKTÖREL ANALİZ FİNANS HUKUK Tüketici Finansmanı Birimi, Eylül 2013’te otomotiv İşyeri kirası sözleşmelerinin sona Mutlu kişiler daha fazla Türkiye Sıfır Araç Pazar Analizi sektöründe faaliyet gösteren distribütör ve bayileri odağına alarak, sektöre özel finansal çözümler ermesi ve feshi harcama yapar Programı'nın İl Detayları sunmak amacıyla kuruldu. MEHMET AYHAN DAYOĞLU EROL ŞAHİN Garanti Bankası Av. ÖNDER KUTAY ŞEKER Arkeon Danışmanlık EBS Danışmanlık Tüketici Finansman Birimi LEGAL HUKUK BÜROSU OYDER - OTOMOTİV YETKİLİ SATICILARI DERNEĞİ YAYIN ORGANIDIR “Otomotiv, ülkemizin 29. Diyalog en dinamik sektörü Toplantısı olmaya devam ediyor” Malatya'da gerçekleştirildi Z. Alp Gülan OYDER Yönetim Kurulu Başkanı www.oyder-tr.org Fotoğraf severler Görgün Özdemir'in objektifinden “Doğunun Gizemli Dengesi” sergisinde buluştu 90Sayı: 90 KASIM 2016 EDİTÖRDEN Otomotiv sektörü 2017'de de katma değer yaratmaya Otomotiv Yetkili Satıcıları Derneği devam edecek adına İmtiyaz Sahibi Z. Alp GÜLAN Sorumlu Yazı İşleri Müdürü Özgür TEZER Özgür TEZER Yayın Kurulu OYDER Genel Sekreteri Ruhan ÖZÖN Uğur YALÇINKAYA Seyra TOPRAK Zeynep FİDAN SOYSAL Değerli Meslektaşlarım, Murat ÇAKIR 2016 yılı unutulması zor bir yıl olarak tarihe geçti. Dünyada ve ülkemizde yaşananlar, savaşlar, insani dramlar, ekonomide yaşananlar, gurur duyduğumuz başarılarımız, sektörümüze dair ge- Editör R. İlter Çıtak lişmeler gibi birçok konu gündemimizi her gün doldurdu. Bu yıl da yaşananlar gelecek kuşaklara [email protected] bırakacağımız iyi ve kötü birçok mirası barındırdı. Savaşları, göçleri, her türlü terörü, darbe giri- şimlerini, akıllarımıza kazınan Aylan bebeği, Suriye’deki Ümran’ı unutamadığımız gibi ülkemiz- Reklam Yönetmeni de yaşanan terör olaylarında hayatlarını kaybeden insanlarımızı ve onlardan geriye kalan milli Aylin GÖKÇE miraslarımızı da unutamadık. Bunların yanında Aziz Sancar’ın Bilim Nobel Ödülü’nü alması gibi Tel: 0216 355 73 16 bizleri gururlandıran gelişmelerde ruhsal motivasyonumuzu korumamızda hepimize destek [email protected] oldu. Yönetim Yeri 2016 yılında dünyada 98.5 milyon adet araç satışı olacağı görülüyor ve bu her geçen yıl üstüne Otomotiv Yetkili Satıcıları Derneği bir miktar daha ekleyerek büyümeye devam ediyor ve önümüzdeki yıl 100 milyon adet satış ra- Derya Sok. No: 14/ 6 Şişikler Plaza kamının aşılacağı bekleniyor. Ülkemize dönersek yaşanan birçok olumsuzluğa rağmen sektör Sahrayıcedid - Kadıköy / İstanbul Tel : 0216 355 73 16 tüm tarafl arıyla imkanlarını seferber ederek yine 1 milyon seviyelerine ulaşacak ancak son 2 Faks : 0216 355 72 69 ayda yaşanan ÖTV artışı ve kur hareketleri sebebiyle 2017’nin ilk çeyreğindeki talebi öne çekmiş www.oyder-tr.org oldu. Bu gelecek yıl için toplam rakamlarda bir daralmaya işaret ediyor ancak bu tahmin elbette [email protected] bugünkü koşullar ışığında yapılıyor. Görünen o ki bugün durduğumuz noktadan yüzde 5-10 ara- sında bir daralma olacağı öngörüsünü yapsakta bütçelerimizi her ay revize etmek durumunda Yapım kalacağımız bir yıla gireceğiz. Mavi Tanıtım ve İletişim Rasimpaşa Mah. Ayrılıkçeşme Sok. Otomotiv sektörü 2016 yılında 1 milyon 450 bin adet üretim, 1 milyon 100 bin adet ihracat ya- No: 122 Yeldeğirmeni 34500 parak 23 milyar dolar dış ticaret geliri elde edecek. Son derece önemli olan otomotiv sanayi hem Kadıköy-İstanbul istihdam yaratarak hemde ülkeye katma değer yaratacak döviz girdisi sağlayan konumunu her Tel : 0216 418 59 31 pbx yıl artırarak korumakta. Faks : 0216 348 95 22 www.mavitanitim.com.tr OYDER olarak 2016 yılını yetkili satıcılar adına birçok konuda yoğun çalışmalar yaparak geçir- dik. Kamu tarafında, blok muafiyeti tebliği çalışmaları, ikinci el araç ticareti düzenlemeleri, KDV Baskı ve ÖTV konularında gerek sıfır satışlar gerekse ikinci el satışlarda yaşanan sorunlara dair çalış- Özgün Ofset Tic. Ltd. Şti. maları, sigorta acentelikleri konusundaki çalışmaları, eşdeğer yedek parça ve üretici standart- Yeşilce Mah. Aytekin Sok. No: 21 Otosanayi 4. Levent-İstanbul larında onarılmayan araçlar konusunda çalışmaları, ekonomik ömrünü tamamlamış araçların Tel: 0 212 280 00 09 karayollarından çekilmesi ile ilgili çalışmaları ve daha birçok çalışmayı kamu tarafında yürüttük. Otoban dergimizi 12 ay boyunca çıkararak sizleri gerek sektör, gerek iş idaresi ve hukuk ve gerek- Yayın Türü se ekonomi tarafındaki gelişmeler konusunda bilgilendirmeye çalıştık. Adana, Ankara, Tekirdağ Yerel Süreli Yayın, Ayda Bir Yayınlanır. ve Malatya’da Bölge Diyalog toplantıları düzenleyerek sizlerle bir araya geldik. 2016 Mayıs’ında 6. kez OYDER Otomotiv Kongresi düzenleyerek sektörde ihtiyaç duyulan bilgi ve önemli kişileri Tüm yayın hakkı OYDER'e ait olup kaynak gösterilmek suretiyle alıntı yapılabilir. OTOBAN Dergi parayla satılmaz. sizlerle buluşturduk. Umuyoruzki sizler adına yaptığımız bu oldukça yoğun programlar ve çalış- malar ile birlikteliğimizi tüm meslektaşlarımıza anlatabilmişizdir. Dünyamız, ülkemiz, sektörümüz ve meslektaşlarımız için çok güzel bir 2017 yılı temenni ederim. MAVİ TANITIM VE İLETİŞİM Saygılarımla, KASIM 2016 3 İÇİNDEKİLER 10 6 26 34 EDİTÖR’DEN TÜKETİCİ FİNANSMANI EKONOMİK YORUM 3 Otomotiv sektörü 2017'de de 24 Dostluğumuz İşin Ötesinde 34 KPMG Türkiye 2017 için katma değer yaratmaya devam Garanti Bankası Tüketici Finansmanı ekibi sinyalleri değerlendirdi edecek olarak, sadece fi nansal çözümler sunan değil, günlük hayatınızın parçası haline ÖZGÜR TEZER gelen bir iş ortağı olmayı hedefl iyoruz. HUKUK OYDER Genel Sekreteri 40 İşyeri kirası sözleşmelerinin OYDER’DEN HABERLER SANAT sona ermesi ve feshi 6 “Otomotiv, ülkemizin en dinamik 26 Fotoğraf severler Görgün Av. ÖNDER KUTAY ŞEKER sektörü olmaya devam ediyor” Özdemir'in objektifi nden LEGAL HUKUK BÜROSU Z. ALP GÜLAN “Doğunun Gizemli Dengesi” OYDER Yönetim Kurulu Başkanı sergisinde buluştu KURUMSAL YÖNETİM Suistimalin tespitinde veri 29. Diyalog Toplantısı 46 10 analizinin gücü Malatya'da gerçekleştirildi UZMAN GÖRÜŞÜ 28 Mutlu kişiler daha fazla harcama yapar AKARYAKIT SEKTÖRÜ EKONOMİ GÜNDEMİ MEHMET AYHAN DAYOĞLU BP’den KOBİ’lere Arkeon Danışmanlık 48 Ekonomik görünüm yakıt alımında 18 Garanti Bankası Ekonomik Araştırmalar tarafından hazırlanmıştır. hızlı ödeme kolaylığı! SEKTÖREL ANALİZ MÜŞTERİ MEMNUNİYETİ ANALİZ 32 Türkiye Sıfır Araç Pazar Analizi Programı'nın İl Detayları 20 Penske Automotive, 60 Otomobil ve hafi f ticari araç Pendragron’u geçerek Avrupa’nın pazarı 2016 Ocak-Kasım bir numaralı yetkili satıcı grubu döneminde % 4 arttı oldu 4 KASIM 2016 OYDER’DEN HABERLER OYDER Yönetim Kurulu Başkanı Z. Alp Gülan: “Otomotiv, ülkemizin en dinamik sektörü olmaya devam ediyor” 2015 yılında ağır vasıta dahil 1 milyon 11 bin adet satış yaptığımız iç pazarımız bu yılda yakın seviyelerde kapanacağını umuyoruz. Ancak kasım sonunda yapılan bir ÖTV düzenlemesinin artışa stokla yakalanan sektörün destekleri ile fiyata tam olarak yansımamasının önümüzdeki yılın başındaki talebi de biraz erkene çektiğini düşünmekteyim. Değerli Meslektaşlarım, ncelikle 10 Aralık gecesi yaşanan hain terör Ö saldırısı sebebiyle hayatlarını kaybeden Bir süredir yükselme vatandaşlarımıza, kanlarıyla ve canlarıyla bu ülkeye eğilimindeki kurlar hizmet ederek şehit olan kahraman güvenlik ile birlikte gelen ÖTV güçlerimize Allah’tan rahmet diliyor, yaralı artışının 2017 yılında vatandaşlarımıza acil şifalar diliyorum. Milletçe hep sektörü yavaşlatacağını ile beraber sektörün yönü de bir miktar daha birlikte bu zorlu günlerinde üstesinden geleceğimize bekliyorum. Herkes inancım tamdır. değişmiş olacak. Bunu ardından menzil sorunu gibi bizlerde 2017 çözülmüş elektrikli araçlar ve teknolojinin getirdiği Dünyanın en önemli sektörlerinden birisi olan bütçelerimizi yeniden yeni satın alma trendleri de sektörde etkili olacaktır. otomotiv sektörü, bir çalışmaya göre toplam yatırım yapmak durumunda Ülkemizde, dünyada üretilen araçların %1,5’ini en ve harcamaları düşünüldüğünde bir ülke olarak kaldık çünkü böyle yüksek kalite ile üretmeyi başaran, 2016 yılında kabul edilseydi toplam değeri ile dünyanın 7. büyük bir kur artışı ve ÖTV muhtemelen 1milyon 450 bin adet toplam üretim ekonomisine sahip bir ülke olacaktı. 2016 yılında artışı beklentilerin dünyadaki satışlar 98,5 milyon adede ulaşacak gerçekleştiren ve 1 milyon 100 bin adet ihracat ile 23 de aşağı yönlü revize ve önümüzdeki 10 yıl içinde ise bu rakamın 120 milyar doların üstünde gelir elde eden çok başarılı edilmesine sebebiyet milyon seviyesini geçmesi beklenmektedir. Hava bir sektör haline gelmiş durumdayız. Sektör; ana ve Uzaycılık sektöründen sonra içinde en yüksek verdi. Bu aşamada üreticisinden tedarik sanayicisine, distribütöründen teknolojiyi barındıran sektör olarak otomotiv öne bugünkü durduğumuz bayi sistemine kadar toplam 400 bin kişiye istihdam sağlayarak ayrıca önemli bir işlevi de bulunmaktadır çıkıyor ki bugün otomobillerin toplam üretim yerden bakarak pazarda maliyetleri üzerindeki dağılıma göre yazılım ve bağlı adetsel olarak yüzde 2015 yılında ağır vasıta dahil 1 milyon 11 bin adet ürünler yüzde 40’ların üzerine çıkmış durumda. 5-10 arasında bir satış yaptığımız iç pazarımızın bu yılda yakın Önümüzdeki yakın geleceğe baktığımızda da daralma olabileceğini seviyelerde kapanacağını umuyoruz. Ancak Kasım otonom sürüşe sahip araçların hayatımıza girmesi düşünüyorum. sonunda yapılan bir ÖTV düzenlemesinin artışa 6 KASIM 2016 OTOMOTİV KONGRESİ 2017 YAKINDA stokla yakalanan sektörün destekleri ile fiyata tam olarak yansımamasının önümüzdeki yılın başındaki talebi de biraz erkene çektiğini düşünmekteyim. Bir süredir yükselme eğilimindeki kurlar ile birlikte gelen ÖTV artışının
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