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Am-June-2021-Mag.Pdf WHERESEPTEMBER 8, 2021 IS YOUR ENTRY? Time is running out to put your business forward for an AM Award THE 2021 AM AWARDS CATEGORIES We’re delighted to be able to shifting to September 8 when we’ll to entries. Put your businesses and large and small, who have collected present the 2021 AM Awards, our be able to gather together at the your employees forward to receive our exclusive AM Awards over the annual fiesta of recognition for UK vast Birmingham ICC for a gala independent recognition of their years. motor retail’s top performers. awards dinner – socially distanced skills and excellence from our The categories are outlined here, Normally held each February, as necessary. panel of judges. but full details and the online entry this year the AM Awards are The 2021 AM Awards is now open Join the host of motor retailers, system are at am-awards.co.uk BEST MARKETING STRATEGY BEST USED CAR BEST FINANCE OR LEASING HEADLINE AWARDS Marketing should help you to DEALERSHIP (INDEPENDENT BROKERAGE (NEW) SUPPLIER OF THE YEAR build your brand plus find new NON-FRANCHISED)* Entrants should demonstrate Open to entries from industry customers and help you to grow Retailing second-hand cars how they provide great value and suppliers making a significant sales in the short term. demands many skills and best-in-class service. difference to dealers’ fortunes. Entries Sponsor: Car Gurus processes, from stock acquisition will be reviewed and voted upon by to marketing and protecting BEST DEALER GROUP readers and the judging panel. BEST ONLINE CONSUMER profit margins. Independent (UP TO 10 SITES)* EXPERIENCE dealerships that show strength in Open to franchised and APPRENTICESHIP PROGRAMME Dealers entering this new award many such aspects should enter. independent groups. Brand OF THE YEAR (NEW) category should provide an specialists and regional heroes Open to the automotive businesses excellent, comprehensive, BEST USED CAR DEALERSHIP apply here. Entrants should have which develop their workforce for the customer-focused digital (FRANCHISED)* strong sales and aftersales future, whether recruiting new starter experience for consumers who Pre-owned cars will not be the results, a culture of success and apprentices or encouraging existing are searching online for their poor relations for the franchised the financial results to show for it. employees onto apprenticeships for next car, whether new or used. dealership keen to win this award. higher level qualifications. Entrants should evidence strength BEST DEALER GROUP BEST IN CUSTOMER SERVICE in stock acquisition and preparation, (MORE THAN 10 SITES)* DEALER PRINCIPAL/GENERAL Entrants should have a marketing, sales and profits. Open to franchised and MANAGER OF THE YEAR customer-centric culture and Sponsor: Santander independent large groups. The winner will be a dealer principal take pride in strong satisfaction Consumer Finance Entrants should have strong or general manager who has done scores, but never allow sales and aftersales results, incredible things with difficult brands complacency and react robustly USED CAR OF THE YEAR a culture of success and the or marketplaces by demonstrating to fix the situation whenever Selected by a combination of financial rewards to show for it. excellent leadership skills, drive and things go wrong. readers’ and judges’ votes. Sponsor: heycar innovative thinking that has helped the Sponsor: LTK Consultants Sponsor: Car Care Plan dealership achieve business objectives. BEST USED CAR DEALER GROUP BEST AFTERSALES TEAM* NEW CAR OF THE YEAR Open to franchised and DEALER GROUP OF THE YEAR Open to franchised workshops Selected by a combination of independent dealer groups, this The ultimate accolade for the best and independent repairers, readers’ and judges’ votes. award recognises high levels of business performance and culture. entrants will have high best practice in used car sales Selected by the judging panel. performing teams of service ELECTRIC VEHICLE group-wide. Stock management, Sponsor: Keyloop reception, workshop control and OF THE YEAR (NEW) marketing and financial technical staff who deliver great Selected by a combination of performance are among the MANUFACTURER OF THE YEAR returns for the business. readers’ and judges’ votes. criteria to be examined. This award recognises vehicle Sponsor: Vehicle Vision Sponsor: Diamondbrite Automotive manufacturers which are developing THE BRIGHT SPARK AWARD and delivering the best products and BEST SALES TEAM BEST EV DEALERSHIP* (NEW) This category invites entries technology consumers could want (NEW AND/OR USED)* Outlets that have embraced about ideas and innovations, no now and in the near future. Nominated This award acknowledges the electric vehicle sales should matter how simple or complex, and voted upon by the judging panel. power of multiple individuals enter this category, that have come from a dealer’s Sponsor: Rapid RTC working together towards an demonstrating their success in member of staff to make a work acknowledged goal in a new and/ developing a strong local market. process simpler, or save time or BUSINESS LEADER OF THE YEAR or used car or van sales Sponsor: carwow money, or solve a problem. To recognise strong leadership, vision, department in the past 12 visibility and accountability at the months. BEST DEALERSHIP* BEST NEW PRODUCT/SERVICE highest level. Nominated and voted This category is open to Open to industry suppliers who upon by the judging panel. THE COMMUNITY HERO AWARD single-site owner operators and are helping to change dealers’ We want to recognise to best performing dealerships fortunes. We expect to see AM HALL OF FAME dealerships which are deeply within a larger group network, to innovation and measurable We recognise someone who has rooted in their communities, reward strong performance results, including examples of made an outstanding contribution to which support local causes and across sales, marketing, beneficial use by your customers. the automotive industry. The recipient organisations, and which have a aftersales and administration. is chosen by AM editor Tim Rose and culture of giving something back. Sponsor: Autotrader (*= audited by BDO) editor-in-chief Stephen Briers. I DEADLINE FOR ENTRIES: MONDAY, MAY 24 VISIT: AWARDS.AM-ONLINE.COM/REGISTER DEALER RESULTS RALLY / P8 Profits look promising, but lack of semiconductors forms a new ‘cloud’ FROM CDK TO KEYLOOP / P27 New chief executive outlines his ambitions for the tech company www.am-online.com FUTURE OF MOTOR RETAIL / P29 June 2021 £5.50 The spotlight is on the way ahead, particularly in relation to agency models POLESTAR PLANS FOR A BIGGER FOOTPRINT PREMIUM EV BRAND IS HELPING CUSTOMERS TO BUY / P22 adRocket Are you losing one in four customers? |"|-u|Ѵbm;Τâ;∴u;-0Ѵ;|oo@;ulo|ouCm-m1;|o-uoÜm7om;bm=oÜu ro|;m-Ѵ1-u0Üã;uvâ_o_-à;0;;m|Üum;77oâm0ãrubl;Ѵ;m7;uvΞ "ol;-rrѴb1-m|v-u;;ä1;ѴѴ;m|1u;7b|ubvhv0Ü|7om∴|tÜb|;C|moul-Ѵ Ѵ;m7bm]1omà;momvΞ$_;=-v|κloàbm]r-1;o=u;1;m|;à;m|vl;-m|_-| |_;u;-u;lou;o=|_;v;bm7bàb7Ü-Ѵv|_-m;à;u0;=ou;κ-m7oÜu0;Ѵb;= bv|_-||_;ã7;v;uà;ruo7Ü1|vΤv;uàb1;v|-m7-u7v-m7|;ulv1olr-u-0Ѵ; |o-mãѴ;-7bm]lo|ouCm-m1;ruoàb7;uΞ );_-à;-Y;äb0Ѵ;-rruo-1_|oѴ;m7bm]|_-|Üv;v-1ol0bm-omo=|_; 0;v||;1_moѴo]ã-m7_Ül-mvhbѴѴv|ol;;||_;bum;;7vΞ|l;vâ_;m ãoÜurubl;Ѵ;m7;uv|;rv0-1hΤâ;v|;rbmΞ "_oÜѴ7m∴|ãoÜ1omvb7;ul-hbm]"|-u|Ѵbm;r-u|o=ãoÜuѴ;m7bm]r-m;ѴΡ ;mtÜbub;v←v|-u|Ѵbm;lo|ouCm-m1;Ξ1ol âââΞv|-u|Ѵbm;lo|ouCm-m1;Ξ1ol FP_AM_40159Startid4441573.pdf 12.01.2020 14:34 EDITOR’S LETTER his month I’ve seen lots of great examples of how motor retail businesses are back to planning their futures and not just battling a pandemic-threatened present. I see it as a really positive sign. One example was the Dealer Tech competition organised by Keyloop (formerly known as CDK Global International). This has been engaging dozens of students from six universities and getting them to research and understand some of the issues dealers and consumers face in the car Tbuying and owning process. Then, the challenge was to devise technology that helps. AM helped to judge the final (see AM-online for our full report on it). Watching the finalists’ presentations, I realised that only by dealer groups and suppliers creating similar initiatives in every university throughout the country will motor retail permanently raise its brand profile among undergraduates. Only then will these bright, curious young people understand the breadth and depth of career prospects car retailing offers and come to help as the industry re-shapes itself. We know from the AM Awards for community hero and best apprenticeship programme that some of you are already working at this, and many more fly under the radar. So do more. And be visible. The future may depend on it. OUR WRITING TEAM Tim Rose Tom Sharpe Editor News and features editor am-online.com JUNE 2021 5 adRocket FP_AM_9781CCPAM2id4556183.pdf 04.07.2021 16:37 CONTENTS 22 Polestar UP FRONT INSIGHT SHOWROOM 08 News: Covid recovery 22 Brand values: 27 5 minutes with... 50 Mazda MX30 10 News: Connected debate Polestar Tom Kilroy Electric- and online-only Keyloop’s chief executive 12 News digest brand started with a clean outlines his plans for the 14 Market intelligence slate, which chief executive new owner of CDK Global Jonathan Goodman finds International, RAPID RTC 19 Opinion ‘rejuvenating’ and enquiryMax TALENT SPOTLIGHT: FUTURE OF MOTOR RETAIL 52 People on the move 30 A target-free 34 Facing major 36 Are used cars the 54 Eight questions to... future change way forward? LSH Auto’s head of Dealer group leaders Showrooms will need Requirement for reduced already representing brands to evolve to reflect the stockholding may allow human resources Ian using agency contracts talk incoming agency model; dealers to free up cash to Williams through the pros and cons sites will be smaller bolster used car offering am-online.com JUNE 2021 7 NEWS INSIGHT RETAILERS ARE MOUNTING A COVID COMEBACK Financial results are encouraging, but global shortage of semiconductor chips ‘could have a more significant impact on the vehicle retail sector than coronavirus itself’ trong financial turers to such effect last year that estimated 10% of their accumulated reports from across “had it not been for the December lockdown savings this year.
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