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Asia-Pacific Institute for Broadcasting Development January 2017 Kuala Lumpur, Malaysia VOLUME 16 NO.1 ISSN: 1675 - 4751 Broadcaster Editorial Development and Change – Media Can Do It “Media on the Frontline of Global Develop- keep these stories high on its agenda on ment”, the theme of the forthcoming 14th a regular basis in order to sustain public Asia Media Summit 2017 in China, offers interest. What stories can media report and us opportunities to examine the role of examine? Media can examine if economic media in pursuing and sustaining develop- growth is enough to reduce poverty and ment, particularly in a world that confronts inequality. Or are there other factors? It war, violence, poverty, hunger, inequality, can also delve into the association between With highly skilled media workers, media illiteracy and environmental degradation. gender inequality and poverty, and gaps companies are better placed to find new and in local government response to address creative ways to deliver quality programmes Countries have recognised media as a potent disaster reduction programmes. on development, engage productively force to drive development and change. with audiences, and strengthen its public But for media to be effective, it has to Making media more inclusive to service mandate. generate real interest by internalising or disadvantaged communities is another area owning development issues. It must accept, where media organisations can contribute Practising responsible journalism can also for instance, that the war on poverty is of to development. A step in the right foster meaningful media participation in overarching significance that media must join direction is to reach out to those who have sustainable development. Media practitio- this fight. If media is indifferent, it will not less in life. Support for community radio is ners must exercise the highest standards of be able to generate enthusiasm and action. vital in this regard. Media needs to allocate ethics that demand accuracy, honesty and Through its reporting and corporate social more of its time and space in highlighting fairness. They must report a range of issues responsibility initiatives, it can take extra development priorities and problem areas like corruption that block development. A efforts or even lead in dealing with poverty. confronting marginalised communities. regulatory environment that is conducive to A bias for people stories can attract more the pursuit of responsible journalism can Media must also understand the viewers. After all, development is about also support media’s role in development. multidimensional aspects of development people, and how to enhance their well- as exemplified by the United Nations’ being and widen their choices. Media, however, can become an enemy of global initiative to transform the world development if it fails to guard against abuses, through the 17 Sustainable Development New technologies, internet and social and fans hatred towards race, religion, and Goals (SDGS) and 169 targets by 2030. media are integral to the achievement of gender. Media must promote a culture of This is a complex agenda that tackles issues the SDGs. Harnessing them can accelerate peace and non-violence, which are essential in an effort to eradicate poverty, protect understanding of development issues and elements of sustainable development. the planet, and ensure prosperity for all efforts to attract stakeholders to support as part of a new sustainable development. developmental efforts. For example, media This edition of the Broadcaster gives us Media must understand and make sense of must join the conversations taking place a glimpse of some of the evolving roles the myriad dimensions of poverty, quality in social media, and make sense of these of media in development amidst global education, responsible consumption and to identify not only people’s programme developments and the fast changing media production, gender equality, sustainable preferences, but also the needs of the landscape. Various articles feature initia- cities, climate change, industry innovation, communities and society at large. Media tives dealing with new technologies and peace, justice and strong institutions, organisations can encourage responsible changing media consumption behaviour, among others. Media practitioners need user-generated journalism to diversify power of social media, media freedom, cy- to do their own study and seek diversity of content and source information vital to bercrime, children’s programmes, climate views to enhance their reporting. citizens’ well-being and good health. They change and disasters. That role demands, can collaborate with non-governmental among others, more collaboration between There is a goldmine of stories on agencies to teach people how to use media and among media organisations and their development in the Asia-Pacific region for this purpose. stakeholders. waiting to be explored, and media must ensure a lot of these stories find print For media to play a meaningful role in Achieving development or the SDGs in and broadcast. Media can source data development, it must also pursue media particular is a gargantuan task, and media from statistical agencies and perspectives development. That means, among others, is well- positioned to support this global from development specialists that can growing its capacity, particularly its human agenda given its advantage to reach and offer rich content for deep understanding resource. This requires setting aside more influence a wide audience. But it will need of development. But it must commit to resources for training of media practitioners. a lot of political will to sustain it. Note: 1. Sustainable Development Knowledge Platform. Sustainable Development Goal 17. Retrieved on January 10, 2017 from: https://sustainabledevelopment.un.org/sdg17 2. Sustainable Development Knowledge Platform. Sustainable Development Goal 17. Retrieved on January 10, 2017 from: https://sustainabledevelopment.un.org/sdg17 3. Sustainable Development Knowledge Platform. Sustainable Goal 16. Retrieved on January 10, 2017 from: https://sustainabledevelopment.un.org/sdg16 2 Broadcaster Interview Exploring Initiatives in Training with Member’s Collaboration The Broadcaster interviews Dr. Abbas Naseri Taheri, Advisor to IRIB President and Director General for International Affairs, IRIB (Islamic Republic of Iran Broadcast- ing), following the election of Iran as the new President of the AIBD General Confer- ence. The election was held during the 42nd Annual Gathering/15th AIBD General Conference and Associated Meetings in Tehran, Iran on 26 August 2016. With regard to the spread of distant learning The transition from analogue to digital methods and the use of cyberspace for system, the use of Internet-based radio and learning purposes, the holding of training television systems as well as cyberspace is courses by AIBD in cyberspace can be among other major issues in the domain What are your recommendations for considered as a major breakthrough. of media faced by countries that have an improving AIBD’s training programmes active presence in the field of media. and activities? What sort of cooperation can IRIB offer with regard to AIBD’s training On this basis, the use of cyberspace facili- Bearing in mind the educational approach programmes? ties by AIBD, organising training courses pursued by AIBD and its laudable role in in cyberspace, introducing cyberspace ca- promoting the level of training among the The use of IRIB University’s educational capabilities for organising training courses pabilities to other members, holding joint member states, the establishment of a workshops for better making use of internet technical committee for training as well as is of great significance. IRIB is now pre- pared to designate its university as the capacities for providing media coverage designating representatives from member and the pathology of technical difficulties states aimed at having regular contacts regional hub for AIBD training courses in West Asia. and issues related to content in the Inter- with the head of the said committee and net can be considered as major steps to be presenting reports to the relevant officials taken in this regard. can bring about better planning and enhance Meanwhile, IRIB Department for Inter- the quality of training and education. national Affairs can organise at least one technical training course in the field of What are the new activities by IRIB including digital activities? It is proposed to hold joint workshops in media at IRIB University for every season collaboration with the member states (four courses in a year) in collaboration The completion of transition from analogue on a periodical basis so as to enable the with AIBD. to digital system, making use of IPTV, member states to better benefit from their improving the use of cyberspace for pro- capabilities. What are the key opportunities and gramme coverage and attracting greater challenges of broadcasting in the number of audiences are among IRIB’s In the meantime, preparing an up-to- region for 2017? And how can AIBD major activities. date list of the educational requirements respond to these? of member states can better indicate the The use of cyberspace for dissemination of IRIB Department for Technical Affairs has role and functions of AIBD in meeting the information and the audiences’ tendency carried out major activities in this regard educational demands of the audiences. turning towards broadband media

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