Vegan PeaMellows Plant-based gelatin-free marshmallows Vegan PeaMellows Plant-based, gelatin-free marshmallows

Plant-based is gaining momentum because consumers are actively looking at increasing their intake of plant-based food products. As consumers are constantly looking for Novelty and Indulgence, the confectionery market is also impacted by this trend and new product launches bearing a plant-based claim increased by 78% in 2019. (Innova – March 2020)

Thanks to its broad consumer acceptance and high functionality, pea protein is the next big challenger behind soya and wheat as a reliable source of protein for the food industry. We selected the perfect pea protein for this marshmallow application with high Source: Innova Market Insight whipping properties, neutral color and bland taste. We combined it with other traditional ingredients In the search for plant-based ingredients, to obtain the perfect fluffiness and soft texture replacing gelatin is one of the key challenges that will appeal to grown-ups and kids alike! facing the confectionery industry.

Ingredient declaration ■ Glucose syrup ■ Pea protein concentrate Key product benefits ■ Water ■ Carrageenan ■ High fluffiness and soft texture ■ Sugar ■ Natural vanilla flavour ■ Plant-based ■ Gelatin-free ■ Contains pea protein Positioning & Claims ■ Short ingredient list ■ Plant-based ■ Suitable for Vegans/Vegetarians ■ Gelatin-free

Let‘s get in touch

Stéphanie Pretesacque [email protected] https://food-nutrition.brenntag.com

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