The Fifth Estate

R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting0Jul28

GroWin

PainsWARNER BROS. TELEVISION DISTRIBUTION n A Warner Communications Company

*r

7 Z 7 k r S5-irer (;6/ViR )l-i 40£'1 WHEN YOUR CASH ISDN THE LINE.

It's no secret that national spot dol- antee the moon but give you just a lars have become tougher to come song. We don't buy that act, and yo by. At Torbet Radio, we've made a shouldn't either. At Torbet Radio, habit of grabbing more than a fair we earn you maximum spot dollars share for our client stations. By sell- with superior representation. ing creatively and aggressively - which is the only way to win in PROBES RADIO today's changing radio marketplace. PROFESSIONALS Ar We know what you need and how to WIN MAXIMUM get it. Some folks, though, will guar- NATIONAL DOLLARS Torbet Radi

RADIO REPRESENTATION Vol. 111 No. 4 Broadcasting Jul 28 Danforth brings forth must -carry proposal Hallmark buys SICC TV station group Special Report on Radio

SENATOR STEPS IN ID Missouri senator John END OF THE LINE FCC apprehends Captain Danforth offers must -carry proposal that calls for Midnight, part -time employe of central Florida greater carriage of broadcast signals than exists teleport. PAGE 90. in compromise before FCC. PAGE 32. STATION SALE D Spanish International TAFT SHIFT D Taft Broadcasting repositions top Communications Corp. sells five television stations management. PAGE 36. to Hallmark Cards for $301.5 million. PAGE 91.

ABC'S OF NETWORK RADIO ID Three ABC radio HILL ADVICE D House Republicans urge Corporation networks continue dominance in RADAR report. for Public Broadcasting to move ahead with PAGE 37. proposed content analysis. PAGE 92.

SAME OLD SONG D Debate continues before House TOP SPOT D Turner Broadcasting System taps Copyright Subcommittee over music licensing MGM executive Robert Mayer to run film library. issue but there is no breakthrough in sight. PAGE 93. PAGE 38.

RADIO 86 a The reports of radio's demise that have CAMPAIGN CONUNDRUM D Sacramento, Calif., circulated since the flicker of the first cathode -ray newscaster challenges FCC rule on political tube remain highly overrated, as this week's candidates who are also television journalists. "Special Report" on the state of the aural medium PAGE 94. indicates. Network radio is enjoying a strong sales year with revenue increases hitting the double NUMBER ONE D KABC(AM) Los Angeles moves into digits. PAGE 46. Contemporary hit radio stations are top spot in Arbitron spring book. WHTZ(FM) stressing oldies and AOR hits from the past in remains first in New York. PAGE 95. their new format mix. PAGE 56. All- industry group moves to set technical standards for AM radio's DAYTIME DOMINANCE D CBS wins 20 Daytime high frequency reception. PAGE 66. Competition Emmy awards, most among networks. PAGE 98. among stations is causing greater emphasis on syndicated product, as evidenced by the number NAB'S QUIET MAN D National Association of of program suppliers -including some new Broadcasters general counsel, Jeff Baumann, faces -whose mini -profiles appear on PAGES 70 -79. brought a background in FCC law and an interest in policy decisions to his NAB post. He has TURNED DOWN D FCC staff rules against Kahn received high marks working quietly but complaint but AM stereo proponent vows to fight effectively to serve that organization's on. PAGE 86. membership. PAGE 119.

INDEX TO DEPARTMENTS

Business Briefly 18 Fates & Fortunes 115 Law & Regulation 86 Riding Gain 84 Cablecastings 10 Fifth Estater 119 The Media 90 Satellite Footprints 83 Changing Hands 89 For the Record 99 Monday Memo 22 Stock Index 83 Closed Circuit 7 In Brief 120 Open Mike 26 Syndication Marketplace ... 97 Datebook 24 Journalism 94 Programing 95 Telecastings 80 Editorials 122

Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications Inc.. 1735 DeSales Street, N. W Washington, D.C. 20036. Second -class postage

paid at Washington. . D C and additional offices. Single issue $2 except special issues $3 50 (50th Anniversary issue $10). Subscriptions. U.S. and possessions: one year $65. two years $125, three years $175. Canadian and other international subscribers add $20 per year U.S. and possessions $170 yearly for special delivery, $100 for first-class. Subscriber's occupation required. Annually Broadcasting o Cablecasting Yearbook $90. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor. Mich. 48106 (35mm, full year $55). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Division. Old Mansfield Road. Nboster. Ohio 44691 ($37 /yr.). Postmaster please send address corrections to Broadcasting, 1735 DeSales St., N.W Washington. D.C. 20036.

INDEX TO ADVERTISERS: Allied Broadcast Equipment 58 0 Alternative Programming. Inc. 87 American Legion 75 o Ampex Corp. Third Cover D Arbitron Ratings 54 o ASCAP 81 D Associated Press Broadcast Services 49 0 Audichron 66 0 Basys, Inc. 53 0 Blackburn & Co., Inc. 88 0 Blair Radio 4 o Bonneville Broadcasting System 44 0 Broadcast Electronics, Inc. 64 0 Broadcast Investment Analysts 115 0 Caballero 67 o Chapman Associates 92 0 Donald K. Clark, Inc. 95 o Classical Music Syndication, Inc. 72 D Classified Ads 104.113 0 Continental Electronics 84 0 Daniels & Associates 94 0 Dielectric 27 0 Firstmark Financial 93 0 Fleet National Bank 30 0 Milton Q. Ford & Associates 96o Fries Distribution Co. 16-17 o Gabriel Awards 20 o Group W Productions 11 o Group W Radio 62 -63 o Hillier, Newmark, Wtchsler & Howard 55 0 Hogan -Feldmann, Inc. 97 o Houston International Teleport 10 0 Hubcom Communications, Inc. 29 0 Katz Radio Group 43 0 KMOX 48 o H.B. La Rue 91 D Lorimar-Telepictures Perennial 19 0 The Mahlman Co. 52 D Major Market Radio 85 0 MCATV 6 0 McGavren Guild Radio 61 o Motor Racing Network 86 o Multimedia Entertainment 15 o Mutual of Omaha 25 o NEC America. Inc. Fourth Cover o New York, City of, Dept. General Services 117 o NPR Satellite Services 57, 69 o Orban Associates, Inc. 71 0 Otani Corp. 21 o Panasonic Broadcast Systems 40 -41 o John L. Pierce & Assoc. 100 o Procter & Gamble Productions, Inc. 39 0 Proffessional Cards 103 0 The Research Group 47 o Cecil L. Richards, Inc. 89 o Robert W Rounsaville & Associates 90 o Satellite Music Network 51 o Select Radio Representatives 3 o Seltel, Inc. 23 0 Services Directory 102 o Strategic Radio Research 99 0 Joe Sullivan & Associates, Inc. 18 0 Torbet Radio second cover D 20th Century Fox Television 12 -13 o United Broadcasting Co. 70 0 United Stations Radio Networks 59 0 Warner Bros. Television Distribution Front Cover, 8 -9 o Westwood One Radio Networks 65 D Wild Wide Bingo, Inc. 77 KATE & ALLIE HERE TODAY. SOLD TOMORROW! Produced by Reeves Entertainment Group Distributed by MCAT% 0 1906 UOiversol City Studios Inc. All rights reserved. [C1osedCircuit J

experiencing gradual decline since early television industry by 1988, and Japanese Hometowt. action 1985, are expected to hit low point from broadcast networks, space during first quarter next year before communications companies and other TV While networks continue to plead TV starting back up. industry firms, have been knocking on to low hard times and try adjusting door at Hubbard Communications -owned is inflation rate. local TV sales market Conus for discussions on how to start Television Bureau of livelier. According to Really big show satellite news cooperative. No agreement sales in first Advertising. local station has been reached with Japanese at this quarter were up average 13% over year Radio-Television News Directors point, according to Conus spokesman. but same ago. despite softness in areas like Association is preparing for annual company is interested in Japanese venture prices. Final Southwest. hit by falling oil conference Aug. 26-29 in Salt Lake City, and may have something more to report in there has figures aren't available yet. but but has found itself with exploding trade next several months. been no indication that local sales were far show as well. Concurrent exhibit's floor off that mark in second quarter. By space has shot up 35% following last contrast, Broadcast Advertiser Reports puts year's 20% growth and will more total Pieces on hold network sales up only 2.1% through May than 50,000 square feet with indoor and (although May alone was up more than outdoor booths. Number of companies in Although many conflicts between owners 4 %). Spot market. by some estimates. is attendance has increased to 150 from 120 of privately held media companies have up about 8% through May over year ago. two years ago, with most prolific exhibit been resolved through buyouts of One reason for gains in local market is category being information -programing minority shareholders or sale of entire that softer network and spot markets leave services. Satellites may dominate at this company, some conflicts linger more inventory for stations to fill. Some year's electronic news marketplace, with unresolved. Forty- percent owners of CBS also speculate that new players in station satellite -delivered services on display by affiliate. wNEv-TV Boston. are still trying ownership are beefing up their local more than 20 companies and satellite to sell their shares in station at what they selling not only because local is one newsgathering vehicles from at least 14 consider reasonable price. Bids by market segment they can control. but also others. outsiders to buy entire station have been because they need to boost revenue to rejected by majority shareholder. David service heavier debt loads. Mugar, who has right of first refusal on Meeting at McDonald's minority shares until 1993. Those wanting to sell are finding it difficult to Fast -Food restaurants mad become de find buyer who is content to be minority Public service rigueur for lobbying FCC commissioners owner for long term. over lunch these days. FCC General Making rounds at FCC last week on And in St. Louis, while Pulitzer Counsel Jack Smith. prompted by inquiry must -carry were members of Television Publishing sets up financing to buy shares from Commissioner Patricia Diaz Dennis, Operators Caucus. which is advocating of dissident shareholders, 20/0 of has been advising FCC officials not to adoption of industry compromise but with company is still caught in dispute between accept entertainment or gifts from special provision for public broadcasting. certain family members and Alfred interested parties that exceed $35. Law Caucus is promoting proposal that would Taubman, Bloomfield, Mich. -based says commission officials can't accept guarantee mandatory carriage of one investor who holds option to buy shares. gifts or lunches of more than "nominal public station on all cable systems as well Taubman suit against company and family value." Smith is offering $35 as rule of as waive compromise's viewing standard members he feels misled him, is still thumb. for that station. In addition, TOC is before court, with hearing set for Aug. 15. suggesting guaranteed carriage of two PBS signals on cable systems with 54 or Money drugs more activated channels. TOC feels its against High command proposal gives special treatment to PBS in National Association of Broadcasters way that improve chances of passing In interview last week, FCC Chairman will executive committee last week renewed are basing plan Mark Fowler said that President Reagan court muster. Broadcasters association's commitment to fight alcohol on data they say shows that 72% ADI had personally asked him to accept and drug abuse by allocating more than communities have only one PBS station. another term. "The President is quite $100.000 for continuation of its national aware about the progress some of his public service campaign. Committee appointees have made," Fowler said. "I'm approved long -range plan for campaign pleased that he feels that way." Fowler Bearish about spot that will run through 1988 and involve also thought his FBI background check community action plans, public service latest projection on national radio cycle that must precede his official nomination If announcements and congressional was nearing completion. But Fowler, who curve charted by Vince Bellino. executive participation. vice president. McGavren Guild Radio, is can sit without Senate confirmation until correct, national spot business, which has end of 1987, apparently does not feel need "It's been floundering all year (see page 52). Conus -san to be confirmed any time soon. may not rebound until second quarter possible too because of so much else on 1987. Historically, curve, which Bellino Satellite newsgathering catalyst Conus the plate that I might not even be able to has prepared since 1974, shows national Communications could find its cooperative get a hearing this year," Fowler said. "It radio advertising alternating from upward notions spreading to Japan. According to might go over to the early part of the next to downward mode every 22 to 26 months. one Japanese source, Conus -like network Congress, but it's fine with me, however it Billings. according to chart. have been is likely to emerge within that country's works."

Broadcasting Jul 28 1986 7

There like it! ver, been show

DISTRIBUTION WARNER BROS. TELEVISION Company A Warner Communications Cableocasti -qs)

city can get the same services in Senate eyes scrambling a package during off -hour time periods, and pay churn from the local cable operator for $25 to $30 a is decreasing. Concerned that backyard dish owners in ru- month. "This is outrageous and must be The focus of the tests has been the cable ral areas will be unable to secure de- stopped," he said. "Clearly, a competitive equipment manufacturer's own experimen- scramblers and subscribe to scrambled ca- market would not yield such a disparity." tal "store- and -forward" impulse PPV tech- ble services at reasonable prices, Senators Bumpers said his new bill represents a nology, Nimmer said. Unlike more tradition- compromise. "I Wendell Ford (D -Ky.) and Dale Bumpers (D- know many were concerned al phone -based PPV, the Jerrold system FCC Ark.) last week introduced a new piece of that the would have to regulate prices provides last- second authorization to all for either decoders or programing, subscribers legislation. The bill (S. 2666), a watered - and we ordering the service with re- down version of an earlier bill they intro- are not calling for that with this bill." mote units. The technology was first tested The bill would duced, would require the FCC to set a stan- also require the Justice De- for 90 days last year by a Group W cable dard for the scrambling of cable satellite partment to report to Congress on its on- system in Burnsville, Minn., and was suc- going programing so that all services could be re- investigation into the home satellite cessful enough to attract the attention of ceived with one descrambler and to open an marketplace within six weeks of enactment. other MSO's, he added. inquiry into the home satellite marketplace "We simply want to know if our antitrust Current tests began last April with four to see if scrambled programing is being laws are being violated and, if so, is any- other cable operators- American Cablesys- made widely available at "competitive thing being down about it," Bumpers said. tems in Newburyport, Mass.; Harron Com- prices." Unlike the earlier bill (S. 2290), the munications in New Haven, Mich. (Detroit); Cablevision Industries in new one would not require the FCC to regu- Taking over Foxboro, Mass., late programing rates and descrambler and McCaw Communications in Medford, prices if they were found to be unfair or Ore. -and Nimmer said more cable sys- American Cablesystems Corp., Beverly, tems, including unreasonable. Mass., has agreed Storer Cable in Columbia, to purchase Communi- Md., and United Cable TV In introducing the new bill, Bumpers said Com, a financially in Hacienda troubled cable system Heights, Calif., are expected to join. he was principally concerned about the rural serving 10 communities in and around Los For the tests, Jerrold is movies pro- dish owners. "The costs for premium pro- Angeles, for $70.4 million "free and clear using of vided by major studios and 24 graming ... to dish owners beyond a cable all indebtedness," it was announced last distributed system remain far above those in the city week. hours a day via Satcom IV, transponder 16. and for no good reason," he said. While a CommuniCom, whose franchises Viewers at some 300 homes in each system encom- (approximately 100 basic 100 rural dish owner may have to pay $95 a pass 410,000 homes, currently counts -only homes, for with one pay service and 100 with multipay) month the scrambled services on an a la 54,000 basic subscribers. American - Cable can select from the 99- cent -to -$3.99 pro- carte basis, he said, his counterpart in the systems has 320,000 basic subscribers in states. grams at any time from five minutes before the show to 30 minutes into it, and the chan- The deal, subject to approval of the 10 franchising nel is provided unscrambled for a two -min- communities, including the city ute of Los Angeles, is to preview at the beginning of each event, expected close no soon- said Nimmer. er than the spring of 1987. In the meantime, According to initial results, 45% of sub- the agreement provides for American Cab - lesystems to manage scribers purchase events after they have the systems. started, "Our company feels fortunate to be contradicting the assumption that able to to viewing become involved with the CommuniCom subscribers need time plan their and order in advance, the company said. Of system at this stage of its development," the purchases, 35% were while the Steven B. Dodge, chairman and chief execu- made tive officer, American Cablesystems, signal was unscrambled and 10% after the said in scrambling began. a prepared statement. "We will benefit from Basic 40% the present direction of -only subscribers are buying the company and more applaud the efforts of the management programing than multipay subscrib- team ers, Nimmer said. The and employes of CommuniCom in establish- company's research ing that direction." showed many basic -only subscribers pre- viously had pay TV but later dropped it in PPV revelations favor of videocassette recorders, and Nim- Houston International mer said that while the "toughest sale' for a Tests of an impulse pay -per -view system PPV service is a new VCR owner, the easiest Teleport conducted over the past four months by is someone who has had a VCR for more General Instrument's Jerrold Division and than six months and "has grown tired of Coast -to -Coast and Worldwide cable systems of four MSO's may be de- picking up and returning rented tapes." Transmissions for News, Sports and bunking industry preconceptions about the Program buying is spread throughout the Special Events. technology, according to the Hatboro, Pa.- entire subscriber base, Nimmer said, with Live Program Distribution. and Taped based company. more than 80% purchasing at least one Television Broadcasts and "Everything we are learning seems to res- event a month, while less than 20% bought Videoconferencing. tructure the preconceived industry notions more than five. Satellite Scheduling. about pay per view," said Ken Nimmer, di- The project's combination of "early win- Domestic and International News rector of programing for the project, known dow" movies and older films has shown the Gathering. as Cable Video Store, which has shown con- two to be about equal in preference, while Fixed and Transportable Uplink/ sumer buy rates 10 -20 times higher than the data demonstrates high buy rates even Downlink Services. industry expectations. for films with a limited number of showings C and Ku Capabilities. Among the findings: A large percentage and for those into a second or third month of 3003 Moffett Lane Houston, TX 77489 of buys occurs after an event begins; basic - showings, Nimmer said. The majority of 713/438 -3600 only homes are buying more programing purchases are also being made outside Telex: 287939 STARS UR than multipay subscribers; older films are prime time and weekend slots, with 55% competing equally with newer releases; made during weekdays, in contrast to vi- 100% Reliability, 24 Hours -a -Day. high buy rates continue after two or three deocassette rentals, which are concentrat- months of showings; viewing is heaviest ed on weekends. Broadcastingn Jul 28 1986 IN ALL THESE #1 Rating/Early Fringe #1 Rating /Daytime HOUR MAGAZINE #1 Abilene-Sweetwater/ KRBC-TV #1 Albany GA /WALB -TV HAS THE HIGHEST #1 Baton Rouge /WAFB -TV #1 Amarillo /KVII -TV AVERAGE SHARE -TV #1 Anchorage -TV #1 Billings /KULR /KTBX ANY PROGRAM #1 Boise /KBCI -TV #1 Burlington -Plattsburgh /WCAX -TV OF #1 Buffalo /WIVB -TV #1 Cedar Rapids /KCRG -TV IN EARLY FRINGE! #1 Champaign -Springfield/WAND #1 Charlotte /WBTV (10 or more markets) #1 Cincinnati /WCPO -TV #1 Chattanooga /WTVC #1 Colorado Springs /KOAA #1 Dallas -Fort Worth /WFAA -TV Tops Donahue, #1 Des Moines /KCCI -TV #1 Fli nt-Saginaw/WNEM-TV New Newlywed Game, #1 Evansville /WEHT -TV #1 Greensboro /WFMY -TV M *A *S *H, People's Court, #1 Fort Wayne /WANE #1 Harrisburg -Lancaster/WGAL -TV Divorce Court, #1 Greenville-Spartanburg/WSPA-TV #1 Harrisonburg /WHSV -TV Three's Company #1 Idaho Falls /KIDK -TV #1 Hartford -New Haven /WFSB-TV -everything else! #1 Indianapolis/WISH-TV #1 Helena /KTVH -TV #1 La Crosse -Eau Claire /WKBT-TV #1 Joplin -Pittsburg /KSNF-TV #1 Lima /WLIO #1 Lincoln -Hastings /KHGI -TV #1 Mason City/KIMT-1V #1 Medford -Klamath Falls /KTVL #1 Milwaukee /WISN -TV #1 Minneapolis -St. Paul /WCCO -TV #1 North Platte- Hays /KNOP -TV #1 Norfolk /WTKR -TV #1 Omaha /WOWT #1 Orlando/WCPX-TV #1 Pittsburgh /KDKA-TV #1 Roanoke- Lynchburg/WDBJ -TV #1 Quincy- Hannibal /WGEM -TV #1 Rockford /WIFR -TV #1 Reno /KCRL #1 Sacramento /KCRA-TV #1 Rochester /WHEC-TV #1 Salt Lake City /KUTV #1 San Diego /KFMB -TV #1 San Antonio /KSAT -TV #1 Shreveport/KTBS -TV #1 Tyler /KLTV #1 Sioux City/KTIV #1 Wichita-Hutchinson/ KSNW-TV Host GARY COLLINS #1 Spokane /KHQ -TV #1 Youngstown /WKBN -TV #1 St. Louis /KSDK GROUP W #1 Tampa-St. Petersburg/WTVT PRODUCTIONS #1 Washington /WDVM -TV Source: Nielsen /Cassandra Rankings May 1986 WA WESTINGHOUSE BROADCASTING COMPANY Some of the watched stars in television history are now available in Premiere 2. Michael Landon. Diahann Carroll. John Ritter. Michele Lee. ' Ed- Amer. Veronica:Hamel. Jane Seymour. Peter Strauss. Penny Marshall.. Loni Anderson Stephanie Zimbalist. Leonard Nimoy. To name just a few. Twenty:two starpowered, high impact, 2-hour movies. With provocative, promotable plots- perfect for highly exploitable, audience building theme weeks., Premiere 2. Telévision's brightest stars, shining. in Twentieth Century Fox productions. Backed by a powerful promotion package.To deliver the ratings you get only from movies made for television.

COOrrpM t' 1996.fwUin49 (,eMl.Y rÿ felm Cnlypaim IJI nJMC ralr.eA

Restrict ownership? policy' to insulate cable's antenna function several years. If the trend continues, many from its competitive advertising and pro- will be forced to sell to the major MSO's." The ranks of those calling for the FCC to graming functions, have been struck down Media Access Project said the questions consider imposing ownership restrictions and their future is uncertain. A handful of raised in Satcom's petition were "serious on cable MSO's have expanded to include cable MSO's are consolidating their power enough to warrant thorough review by the the Association of Independent Television over not just broadcasters, but independent commission." Stations, the Motion Picture Association of programers as well." Henry Geller, former head of the National America and the National League of Cities. In further comments, MPAA said that as- Telecommunications and Information Ad- In comments at the FCC, MSO's, the Na- suming that concentration of system owner- ministration, echoed that concern. tional Cable Television Association and the ship continued to increase at half the rate of The Department of Justice, however, Department of Justice, however, have made increase between 1982 and 1986, the five urged the FCC to deny Satcom's petition. their opposition known. largest MSO's will control access to 46.6% of "If, as Satcom alleges, competitive problems At issue is a petition for rulemaking by all cable subscribers by 1990, up from 29.4% are created by particular acquisitions or Satcom Inc., a small Montana cable opera- in 1982. MPAA also said that the rapid rise conduct of multiple system owners, those tor, that is recommending that no entity be in cable ownership concentration had al- problems can be better addressed under the permitted to own systems serving more ready caused "serious harm" to the public antitrust laws and existing commission than 50% of the subscribers in any state or interest by directly contributing to a reduc- rules," Justice said. more than 25% of the nation's cable sub- tion in the diversity of program services Tele- Communications Inc., the nation's scribers (BROADCASTING, June 23). available to the public. "The largest MSO's largest MSO, said cable's ownership re- The NLC has already gone on record rec- are now able to use their excessive power in mained unconcentrated and played only a ommending more stringent standards: that the program supply marketplace to restrict "limited role" in the "highly competitive" en- no cable system be permitted to control or the availability of new cable program net- tertainment/information markets. "Indeed, own systems serving more than 20% of the works to all cable systems and subscribers," substantial benefits could be achieved nation's cable households or more than 40% MPAA said. "New cable networks unable to through increased multiple system owner- of the households in a local access and meet the demands of the one or two largest ship," TCI said. transportation area (LATA) (BROADCASTING, MSO's simply cannot gain enough sub- Time Inc., owner of the nation's second - July 21). LATA's are regions, roughly com- scribers to become viable." largest MSO, American Television & Com- parable to metropolitan statistical areas, in Cable USA Inc. said the top 10 MSO's and munications Corp., and Home Box Office which telephone service is considered local their major stockholders owned or controlled Inc., said, among other things, that the for regulatory purposes. There are 161 LA- most of the cable program sources. "Just by commission lacked jurisdiction to impose TA's in the U.S. the sheer size of an MSO, it can insure suc- multiple ownership limitations on cable. In comments at the FCC last week, INTV cess or failure of a program source," Cable "Limiting ownership of cable systems would said it was "imperative" to consider whether USA said. "NBC's ill -fated news network also not further either of the twin objec- an ownership rule was required. It is clear failed because of one MSO's lack of support. tives- promoting viewpoint diversity and there is cause for concern," INTV said. "The Some large MSO's are buying programing in avoiding undue economic concentration- new technologies which most believed, a an oligopolistic manner. Their intimidating that the commission has identified as being few years ago, would undermine cable's demands are diverting the programing fi served by multiple ownership rules," Time monopoly status have fallen by the wayside nancial load to the smaller operators. The said. "Restricting the total number of sys- or failed to materialize. The must -carry small cable operator has seen the cost o tems under common control would simply rules, which served as a type of 'separations programing grow dramatically in the las have no effect on the diversity of viewpoints available in any local community, the sole focus of the commission's diversity analy- sis. Similarly, the existence of entities own- ing multiple cable sytems has not led to the creation of improper economic power. Cable BroadcastingE systems operate in a competitive market- The Newsweekly of the Fifth Estate place in which they are only one among 1735 DeSales Street, N.W., Washington, D.C. 20036 -4480 many purveyors of communications and en- tertainment services." Please send ... (Check appropriate box) Heritage Communications Inc. said Sat- Broadcasting Gi Magazine corn had not advanced anything but "specu- lative and unsubstantiated" reasons to sup- 3 years $175 2 years $125 1 year $65 6 mos. $32.50 port adoption of restrictions, "and has not (International subscribers add $20 per year) established the need for such rules given the presence of the antitrust laws and the Broadcasting Li Cablecasting Yearbook 1986 protections for insuring a competitive mar- The complete guide to radio, TV cable and satellite facts and figures-$90 ketplace contained therein." (if payment with order $80) Billable orders must be accompanied by com- NCTA said there were no new circum- pany business card or company purchase order. Off press April 1986. stances that undermined an earlier decision Please give street address for UPS delivery. by the FCC rejecting multiple ownership rules for cable, "and there is no reason to To order by MASTERCARD, VISA or CHOICE credit cards, phone toll free 800- 638 -SUBS revisit the issue in yet another rulemaking proceeding." Name Payment enclosed Public TV must -carry problems Company Bill me The National Association of Public Televi- Address Home? Yes No sion Stations announced that 30 public sta- tions have been dropped by cable systems City State Zip since the FCC's must -carry rules were found unconstitutional in July 1985. "These in- Type of Business Title /Position stances are significant since they all come in a period Are you in cable TV operations Yes when the cable industry's own Signature leadership has urged a 'go -slow' attitude (required) No with cable system operators regarding I ..i I drops," said NAPTS President Peter Fan- For renewal or address change I non. He urged the FCC to "halt this trend" place most recent label here when it considers new must -carry rules on Aug. 7, and said the FCC "can and should I J- mandate assured cable carriage of all local public television stations."

Broadcasting Jul 28 1986 14 Another Standing Ovation

Outstanding Talk or Service Program: Patricia McMillen, Executive Producer; Gail Steinberg, Senior Producer; Lorri Antosz Benson, Janet Harrell, Marlaine Walsh Selip, Susan Sprecher, Producers. Outstanding Host in a Talk or Service Show: Phil Donahue

DONAHUE There's only one Donahue. And he still number one.

Qvo °váDmuLTImEDIR EnTERTRInmEnT Fi M G O 198.6!. FOR TEM_BER h ß.,v SEP . . ._ MARKETS ALREADY CLE RE LOUISVILLE SEATTLE/ TACOMA WAVE E" NORFOLK KSTW SAN DIEGO NEW YORK TAMPA/ KGTV WTKR WNBC ST PETERSBURG NY CINCINNA ALBANY LOS ANGELES WTVT WCPO WXXA KCO, MIAMI RICHMOND KANSAS CITY CHICAGO WPLG WV RN MINNEAPOLIS KZKC WPWR I MILWAUKEE MOBILE PENSACOLA PHILADELPHIA KMSP ' V V KYW ST LOUIS WALA CHARLOTTE KDNL WICHITA SAN FRANCISCO WCCB KBHK DENVER KSAS NEW ORLEANS KUSA ALBUQUERQUE BOSTON WVUE SACRAMENTO KNMZ WBZ OKLAHOMA CITY KOVR CREEN BAY DETROIT KOCO BALTIMORE WXGZ WXON RALEIGH/ DURHAM DAVENPORT DALLAS WJZ FORT WORTH INDIANAPOLIS WKFT KLJ B

KTVT SALT TUCSON WXIN LAKE CITY CLEVELAND PHOENIX KTVX KPOL WUAB BATON ROUGE KUTP GRAND RAPIDS HOUSTON HARTFORD WUHQ WRBT

KHTV WTIC PROVIDENCE LAS VEGAS

PITTSBURGH PORTLAND, OR WSTG KVVUU

KDKA KPTV HARRISBURG BAKERSFIELD ATLANTA WHP KBAK WAGA SAN ANTONIO

From Gaylord, again. C 1985 MICA Distribution Company KMOL GAYLORD PRODUCTION Metro AderiPn8 The weekly half -hour Comedy Magazine that defies gravity... featuring an ensemble cast of the hottest new comic talents and weekly cameos by the most popular laughmakers. Produced by Gaylord Productions. Corner the laugh market with syndication's fastest selling comedy show. Available on an Advertiser - Supported basis.

FRIES DISTRIBUTION COMPANY e a subsidiary of Fries Entertainment Inc. Contact your Fries Distribution representative today. 6922 Hollywood Blvd. Regional offices:

Los Angeles, CA 90028 New York 212 .593 . 2220 213 .466 .2266 Telex: 3781675 FDC Atlanta 404 .231 .0119 C essmBrief ly

TV ONLY

KeyServe Group o Carpet cleaning service plans four -week flight to start in early August in markets still to be determined. Commercials will be scheduled in daytime and fringe slots. Target: women, 25 and older. Agency: Elkman Advertising, Bala Cynwyd, Pa.

FDL Foods o Various food products will be promoted in three -week flight starting in mid -August in 26 markets. Commercials will be placed in day and Backstage. The Westwood One Radio Network hosted an advertiser party for network fringe periods. Target: women, 25 -54. clients before the Bob Dylan/Tom Petty concert at Madison Square Garden in New York. Agency: Grant/Jacoby Inc., Chicago. Westwood is sponsoring the national Dylan/Petty tour. Pictured are (l -r) Gary Schonfeld, SCM Corp. o Glidden Paints division Eastern sales director, Westwood; Michael Skoletsky, SSC &B Advertising; Mrs. Joe De- preta and her husband, who is with Marschalk will be focus of one -week flight to start in Advertising, and Ron Hartenbaum, VP, advertising sales, Westwood. mid -October in about 100 markets, including Indianapolis, San Francisco, markets in Southwest. Commercials will markets is set to begin in late July and Seattle and Washington. Commercials be presented in all dayparts. Target: run through early December, with hiatus will be positioned in fringe, news and adults, 18 -54. Agency: Lowe, Runkle & of three to six weeks. Commercials for prime access periods. Target: adults, Co., Oklahoma City. retirement centers will be carried in all 25 -54. Agency: Meldrum & Fewsmith, dayparts. Target: Cleveland. adults, 50 and older. Agency: Schaefer Advertising, Valley I r RADIO ONLY i Sonic Restaurants o Four-week flight is Forge, Pa. set to break in early August in about 10 Beverly Enterprise o Campaign in eight Columbia Paint Co. o Four-week flight is scheduled to be launched this week in about 20 markets. Commercials will be presented in all dayparts. Target: adults, 25 -54. Agency: Sage Advertising, Helena, Mont.

SULLIVAN Osterman's Jewelers o Advertiser is beginning Bridal Month promotion in September for three weeks in about 20 markets, including Cincinnati and Erie, Pa. Commercials will be used in daytime SOLVES. and early fringe segments. Target: adults, 25 -49. Agency: Stone, August & By finding and recruiting outstanding exec- Co., Birmingham, Mich. utives who are exactly right. Right for their assignments. Right for their respon- sibilities. Right for the specific business styles and RADIOaTV environments of their new companies. Farmland Foods o Bacon product will A Sullivan search is based on over twenty years be spotlighted in one -week campaign of experience in communications. It is thorough, starting in mid -August in 14 markets, careful, and totally discreet. principally in Midwest. Commercials will From group presidents to general managers, run in all time segments. Target: women, many of the most successful executives in the 25 -54. Agency: Farmland Advertising, broadcasting and cable television industries Kansas City, Mo. (in -house agency). today were found and recruited by Joe Sullivan & Associates. Washington State Lottery o Campaign For a confidential discussion of your executive through end of September will consist of requirements, call Joe Sullivan today. one -week flights, off and on, in eight markets in state of Washington, including JOE SULLIVAN 8 ASSOCIATES, INC. Spokane and Yakima. Commercials will be placed in all time periods. Target: EXECUTIVE SEARCH AND RECRUITMENT 340 W 57 St., New York. NY 10019 (212) 7653330 adults, 25 -64. Agency: Borders, Perrin The person you describe is the person we'll deliver. & Norrander, Seattle.

Family Media o Savvy magazine Broadcastingo JW 28 1986 On June 6th, Gumby and Pokey premiered period programming, building audience across the country on a select number of share week by week. leading independent stations. Take a look at the numbers. And from the first week out of the gate, You'll see that we're not bending Gumby and Pokey rode past previous time the truth.

Los Angeles KTTV Monday- Frday3:30PM

Philadelphia WTAF Monday- Friday 9:00AM San Francisco KBHK Monday- Friday8:00AM

12 17 SHARE -an 6 Jerry May '86 June 16 June 23 May '86

Miami WCIX Monday - Friday 2:30PM

13 SHARE

May '86 June 9 June 16 June 23

Spin e I..M.tl J V.. /M '.9 MNM M.M Vn. 'inn,. AIPIP y ioi iMAR- Telepi PEREcluresNNIAL Target: women, 25 -49. launches campaign in top 30 markets, dayparts. Broadcasting Publications Inc. using network radio, radio Agency: IGC /Direct Response Network, spot and Pounder and Editor spot television. Commercials will run in all Union, N.J. Sol Taisnon (1904 -1982) Lawrence B. Taishoff, president Donald V. West, vice president e 0 David N. Whitcombe, vice president M l/lJ nta Jerome H. Heckman, secretary Philippe E. Boucher, assistant treasurer Need space? Television Bureau of Advertising is making available space for about 15 Tex' Fifth F t ite exhibitors at its 1986 annual meeting in Los Angeles, Nov 17 -19. Roger Rice, president of NB, said small number of exhibitors "makes it possible to provide maximum exposure and Broadcastingm high -visibility to each." There were 12 exhibitors last year, including computer software, research, sales training and sales incentive organizations. 1735 DeSales Street, N.W., Washington 20036 Phone: 202 -638 -1022 O Spiralling costs. Survey conducted by Association of National Advertisers among member Lawrence B. Taishoff, publisher agencies shows that average cost of producing single television commercial climbed 29% Editorial from 1984 to ANA noted for Donald V. West, managing editor 1985. that first time average cost per commercial rose above Leonard Zeidenberg, chief correspondent. $100,000 level, to $124,930. Survey was based on responses to questionnaires sent to 75 Mark K. Miller, senior news editor association agencies. Main reason for increase was said to be increase in Kira Greene, assistant to the managing editor time required to Harry Jessell, associate editor shoot commercial. ANA said it found 10% increase in working hours -from 12.9 hours in Doug Halonen, Matt Stump, Kim McAvoy, 1984 to 14.2 hours in 1985. ANA found that increase in working hours seemed to stem from John Eggerton, assistant editors. A. Adam Glenn (technology). more complex commercials and attempts to improve production and executional quality. Scott Fitzpatrick, Jeanne Omohundro, ANA study indicated there was not strong general upswing in cost control activity at agencies staff writers. Anthony Sanders, systems manager but production cost issues assumed greater importance at agencies when direct client Randall M. Sukow, research assistant. initiatives were of report from ANA, 155 taken. Copies are available East 44th Street, New Todd F. Bowie, production York, 10017. Cost is $5 per copy to members and to nonmembers. $10 Senior Editorial Consultant O Edwin H. James (Washington) NAD's rulings in June. National Advertising Division of Council of Better Business Editorial Consultant Bureaus Rocco Famlghetti (New York) resolved nine challenges to national advertising in June, including five on television. Broadcasting Reviewed and found substantiated were N commercials for Ragold Inc. (Sugar-Free Cablecasting Yearbook Uelamints) and Union Carbide Corp. (Supercharged Energizer alkaline battery). Modified or David Sayler, manager discontinued were television commercials for American Airlines, Hasbro Inc. and Procter & Joseph A. Esser, associate editor Lucia E. Cabo, assistant manager Gamble (skin lotion). Advertising O Washington Robert (Skip) Tash, Big on radio. One of fastest -growing categories in radio advertising is Southern sales manager convenience stores Doris Kelly, sales service manager classification, which, according to Radio Advertising Bureau, reached $23 million in 1985. Meg Roberto, classified advertising.

This contrasts with $9.8 million in 1982, RAB says. Kenneth J. Costa, vice president for New 1ó1k marketing information, RAB, notes that 86% of convenience stores owned by oil company David Berlyn, senior sales manager Ruth Windsor, sales manager outlets (Apollo Oil Co., Kent Oil and Charter Market Co.) are radio advertisers. Costa adds that 95% of independent K Hollywood convenience stores, such as Circle Stores, Dairy Mark or Corner Tim Thometz, sales manager Food Stores, are substantial radio advertisers. By far leading advertiser in convenience store is 7 -11 Circulation sector Stores, owned by Southland Corp., which invested $18 million in radio in 1985 Kwendn K. Keenan, circulation manager according to Costa. Patricia Waldron, data entry manager Sandra Jenkins, Debra De Zam, O Joseph Konhoff, Chris McGirr. RAB salutes creativity. First annual Orson Welles Creative Radio awards have been Production presented by Radio Advertising Bureau. Eleven U.S. radio stations and one Canadian were Harry Stevens, production manager Rick Higgs, production assistant. honored by RAB for best station -written -and-produced radio commercials in various business categories. Winners and their categories were: WOOD -AM -FM Grand Rapids, Mich., Administration David N. Whitcombe, vice president/operations. auto dealer; Kwro(FM) Springfield, Mo., supermarket; WHAS(AM) Louisville, Ky., Philippe E. Boucher, controller hardware /building; WLEC(AM) Sandusky, Ohio, computer; CHFM(FM) Calgary, Alberta, Albert Anderson. Irving C. Miller, financial consultant. department station clothing; wCTO(FM) Melville, N.Y., jewelry; KMGR(FM) Salt Lake City, banks and savings and loan institutions; WCMR(AM) Elkhart, Ind., hospital /health care; KPCB(FM) Corporate Relations Rockport, Tex., overall quality and creativity; wcTC(AM) Somerset, N.J., and KWIZ -FM Santa Ana, Patricia A. Vance, director Calif., centers. shopping Bureaus New York: 630 Third Avenue, 10017 Phone: 212 -599 -2830 Stephen McClellan, associate editor Vincent M. Ditingo, senior editor radio. The national Catholic Geoff Foisie, assistant editor Susan Dillon, Scott Barrett, staff writers. association of communicators June Butler, Karen Maynard, advertising assistants. Hollywood: 1680 North Vine Street, 90028 Phone: 213-463-3148 Tie >gódejua» 11m Thometz, Hestern sales manager Sandra Klausner, editorial- advertising assistant. honoring radio and television programs that enrich their International Advertising Representatives audiences through a values-centered vision of humanity. Continental Europe: Lucassen International Jorn J. Lu- cassen. Kamerlingh Onneslann 67. 117; AC Badhoeve- Forty-nine categories for local and national programs, plus dorprAmsterdam. Netherlands. Phone: 31(2968)6226 Telex: 18406 harke nl. United Kingdom: John Ashcratt Stations- of- theYear Awards and Personal Achievement Awards. & Co. 12 Bear St. Leicester Square. WC2H 7AS Lon- don. England Phone: 01- 930 0525 Telex: 895 2387 an- Dh,uilinc Irlr AUGUST 1, 1986 swer g ashore.. Japan: Masayuki Harihari. 11Jkari Me- dia Inc.. 58.3 -1 chonte. Tsurukawa. Machida City Tokyo. For information: 194 01 Japan. Phone: (0427) 35 -3531. Gabriel Awards Office, Merrimack College Founded 1931. Broadcasting -Telecasting introduced in 1946. Television acquired in 1961 Cnblerasting North Andover, MA 01845 (617/683 -7111, ext. 190) introduced el 1972 0 Reg. U S Patent Office. Mr. Jay Cormier, Chairman Copyright 1986 by Broadcasting Publications Inc.

Broadcasting Jul 28 1986 sn It really is a jungle out there. And in that jungle, Otari's MIR-10 audio machine gives you the ammunition you need to stay alive -like three speeds, micro- processor control, a built -in cue speaker, and an optional ten- memory autolocator.

The MTR -10's "creative arsenal" helps you keep pace in the tough, competitive world of broadcast. Whether you're doing spots, editing, or working "live", this rugged machine pro- vides the features you'll need for the recording tasks of tomorrow. As one of our customer's put it, "Everything I even think I want to do, I can do on this machine."

Now add Otari's legendary reliability and customer support, and your chances of survival become even more certain.

Has a good business decision ever been easier to make? From Otani: The Technology You Can Trust.

Contact your nearest Otani dealer for a demon- stration, or call Otani Corporation, 2 Davis Drive, Belmont, CA 94002 (415) 592-8311 Telex: 9103764890 ondayYe: o)

A television advertising commentary from Michael Hauptman, National Communications Corp., Greenwich, Conn.

'Integrated' TV commercials. with a bill for his share of the national debt. the best of both worlds The next commercial in this series was so "gut level" that the major networks rejected The big news in television commercials dur- it as "too controversial for treatment in a ing the past year has been the emergence of commercial." the 15- second spot. Much has been written Marschalk's reward for personalizing this on the likely impact of these commercials on normally dry subject -120,000 requests for the medium and the advertising community. a booklet with ideas on reducing the national But another trend now taking shape in televi- debt. sion commercial creativity has thus far gone Finally, there is the good -natured Austra- virtually unreported but has the potential to lian Tourism series featuring amusing and memorable affect the medium to an extent at least as glimpses of the land down under significant as that of shorter spots. This through the eyes of Paul Hogan, without a trend involves a new breed of TV commer- doubt one of Australia's most engaging per- sonalities. Hogan's cials that I call "integrated" spots because infectious "G'day" gen- they successfully combine the disciplines of erated more than 600,000 requests for infor- so-called "general" advertising with those of mation on visiting Australia and a 55% direct marketing in a single unit of television Michael Hauptman is president of National recall score from the eight U.S. markets that carried the advertising. Such commercials may be the Communications Corp., a Greenwich, Conn. - campaigns. What is common ultimate expression of a well based management and marketing services the thread that connects documented these trend in the advertising company for the electronic media specializing seemingly unrelated, but all creative, business, one in advertising which the diverse worlds of general and in direct response advertising. His campaigns? Simply the exis- di- tence of rect- response advertising are background in broadcasting and advertising their success on two levels simulta- slowly but neously. surely coming together to produce cam- includes serving as vice president of ABC They are superior direct -response paigns that are more effective Video Enterprises, vice president-in- charge of commercials, as measured by the traditional and more effi- benchmarks of cient than those that call upon one ABC Radio Enterprises, senior vice president direct -response advertis- discipline ing or the other. of ABC Radio Division and various marketing, -quality and quantity of response, cost per order, "back -end" performance, etc. To Lester Wunderman, chairman and advertising and promotional positions at Group W. And they are superior television commer- chief executive officer of Young & Rubi- cials, as measured by the traditional stan- cam's direct marketing group, this "coming dards of general advertising -awareness, together" is merely a return to the one -on- of chemical change that results when disci- recall, image projection, etc. one communication that characterized com- plines of general advertising and direct mar- Whether these commercials, in tact, rep- in pre- merce industrial America, "when all keting combine in a single campaign that is resent continuation of the broader trend and marketing was direct and all marketing corn - neither of one discipline nor the other, hav- whether, at some point, every successful munications were relevant ...when one ing been transformed into a new discipline television commercial will seek to effective- man's problem was brought directly into with characteristics all its own. ly combine the various elements of these two contact with another man's solution." To It should be added here that the placing of disciplines in a custom mix uniquely appro- Wunderman, the development of the com- an 800 number on a piece of general adver- priate to product and marketing objective, puter and the electronics of the 1980's are the tising does not make a direct -response com- only time and the success of these cam- driving forces that are restoring the old rela- mercial. Nor is there anything new about paigns and others like them will tell. tionship between producer and consumer, direct -response advertising with superior Clearly, it is in the best interests of those interrupted by the advent of mass production production values. But there is definitely of us who make our living from advertising and mass marketing. something new about the new wave of fully in the electronic media to encourage and In fact, the term "integration" as applied integrated television commercials. Three nurture such a trend. A successfully integrat- to the amalgam of general and direct -re- campaigns, in particular, epitomize the ed commercial is a more powerful selling sponse advertising belongs to Robert Cher - genre. message and a more productive one than a ins, then president of McCaffrey & McCall The first is the Ally & Gargano campaign general commercial. Greater advertising Direct Marketing, since promoted to the for MCI, in which well known personalities productivity in the face of constantly rising presidency of the general agency of the same including Joan Rivers, Burt Lancaster and costs and clutter is a goal well worth the name (a move itself indicative of the trend Mery Griffin focus with humor, conviction effort. If that goal is achieved in television, we're identifying). and contentiousness on MCI's main com- the medium is assured of continued growth Early in 1985, in a presentation in Mon- petitor-AT &T-for the hearts and minds of and prosperity. treux, Switzerland, Cherins used the term to residential telephone users. The campaign is There is another factor that should moti- define the newest phase in a series of steps in credited with establishing MCI as a major vate us to seek this Holy Grail. Direct mar- which the two separate streams of thought force in the highly competitive residential keters spent $30 billion for advertising in (general advertising and direct response) be- telecommunications market. The spots posi- 1983 (the latest available figures), of which gan to come together through merger and tioned MCI as an aggressive, hard-nosed only 1.4% was spent in the electronic media. acquisition, internal development and final- competitor -and they "pulled" like crazy. Commercials that successfully integrate di- ly, "integration" as "direct marketers and Second is the very unusual and effective rect response elements and achieve direct - general advertising people [from] the same corporate communcations effort by Lowe response goals will be supported by direct - agency sit down together in teams, offering Marschalk for W.R. Grace & Co. Marschalk response budgets. These budgets will, by their clients a true interdisciplinary approach designed a television commercial to make and large, be new to the electronic media and to their challenges." the federal deficit into a human -level prob- just could represent the single most impor- Edward Nash, president of BBDO Direct, lem-a personal issue. It did it first with a tant area of future advertising revenue newborn baby in a nursery being presented growth of the next decade. N

Broadcasting Jul 28 1986 Seltel, Inc. PALM is proud to announce our SPRINGS appointment as national sales JUST GOT representative HOTTER for KMIR -TV Palm Springs, California, an NBC affiliate.

PERFORMANCE IS THE BOTTOM LINE. Dateboo

sored by performers Marianne and Kenny Rogers. mation: Sherri London, (212) 661 -4500. This week Information: World Hunger Year, 350 Broadway, New York, 10013. Aug. 12- 14- "Marketing Your Station for Success," July 27- 29- California Broadcasters Association management seminar sponsored by Television Bu- summer convention. Speakers include California Chief July 31 -Aug. 1-Michigan Cable Television Associ- reau of Advertising. TVB headquarters. New York. Justice Rose Bird; Senator Alan Cranston (D- Calif.) ation annual summer meeting. Grand Traverse Resort, Traverse City, Mich. Aug. 13- 17- National Association of Black Journal- and challenger to Cranston's seat. Congressman Ed ists 11th annual newsmaker convention. Theme: 'Free- Zschau; California Governor George Deukmejian and July 31 -Aug. 1-Broadcast Financial Manageaient dom of the Press. Freedom of the People." Loews Ana- his challenger, Los Angeles Mayor Tom Bradley: Na- Association board of directors meeting. Westin hotel, tole. Dallas. Information: (214) 977 -7023. tional Association of Broadcasters President Eddie Tabor Center, Denver. Fritts, and FCC Commissioner Dennis Patrick. Hyatt Aug. 14- 17- Tennessee Association of Broadcasters Regency, Monterey, Calif. July 31 -Aug. 2 -Idaho Broadcasters Association an- annual convention. Sheraton Music City hotel. Nash- nual convention. Sun Valley Lodge. Sun Valley, Idaho. ville. July 28-30-New England Cable Television Associ- Aug. 1- Deadline for entries in 21st annual Gabriel Aug. 14- 17-Alaska Public Radio mid -level news re- ation annual convention. Keynote speaker: Massa - Awards, honoring "programs, features, spots and sta- porter and producer training workshop, in conjunction chussetts Senate President William Bulger. Dunfey tions which serve viewers and listeners through posi- with KLON -FM Long Beach, Calif. Information: (907) Hyannis hotel, Hyannis. Mass. tive, creative treatment of issues of concern to human- 563.7733. kind," sponsored by Unda -USA, national Catholic July 28 -31 -North American Television Institute Aug. Deadline for nominations for Women Nbrk association of broadcasters and communicators. Infor- 15- at seminar. Westford Regency Inn, Boston. Information: Awards. mation: Unda -USA, Merrimack College, North An- Broadcast sponsored by National Commis- (800) 248 -5474. sion Working Women. Information: NCWW. 1325 dover. Mass., 01845; (617) 683-7111. on G N.W., Washington, July 28 -Aug. 2- Development Exchange, 10th annual Street, 20005. Aug. 1 -3- "On Air." workshop for radio broadcasters, seminars and workshops for public radio development for in sponsored by noncommercial W4ER(FM) Syracuse Aug. 15- Deadline entries American Associ- professionals. Hyatt Regency, Cambridge, Mass. Infor- ation of Critical -Care Nurses Media Awards for "me- mation: (202) 783-8222. N.Y., and Syracuse University College. Information: (315) 423 -3269. dia excellence in the portrayal of critical care nursing." Information: (714) -9310. July 31- Deadline for entries in 29th annual Interna- 644 tional Film & TV Festival of New York. Information: Aug. 15-Deadline for entries in Women in Film Festi- I 1 (914) 238 -4481. val, "celebrating the contributions that women have Also in August July 30- National Academy of Television Arts and made to the film and television industries." Information: -0852. Sciences, New York chapter, drop -in luncheon. Speak- Aug. 5- -Deadline for entries Midwest Radio Theater (213) 651 er: Joseph Wallach, founder and general manager, Workshop. Information: Julie Youmans. (314) 874- Aug. 18-20-Broadcast sales training seminar. -Perfor- KVEA -TV Los Angeles, on "Growing Importance of 1139. mance Management Program for Experienced Ac- Spanish Language TV" Copacabana, New York. Aug. 9 -"The Business of Radio: The People Who count Executives," sponsored by Television Bureau of Hyatt Regency. Information: July 31- Northern California Broadcasters Associ- Make It Work," seminar sponsored by Long Island Uni- Advertising. Chicago. 486 ation agency client luncheon, with presentation of versity's Southampton campus. Business Center (212) -1111. "Crystal Mikes" awards. Trader Vic's, San Francisco. lounge, LIU, Southampton, N.Y Information: Julie Aug. 18-21 -North American Television Institute Information: (415) 362 -2606. Osier, (212) 628-0385. seminar. Dallas Marriott Park Central, Dallas. Informa- (800) July 31- Deadline for entries in World Hunger Media Aug. 10-12-Arkansas Broadcasters Association tion: 248 -5474. Awards, for "members of the media who have made summer convention. Riverfront Hilton, Little Rock, Ark. Aug. 20-23- Michigan Association of Broadcasters significant contributions to bringing public attention to Aug. 12 -Women in Cable, New York chapter, "pro- annual convention. Shanty Creek Resort. Bellaire, the critical issues of world hunger," founded and spon- graming picnic," featuring previews of fall basic and Mich. pay cable programing, and reviews by New York area Aug. 21 -23 -West Virginia Broadcasters Association Indicates new entry television critics. HBO Media Center, New York. Infor- 40th annual convention. Greenbrier, White Sulphur

Aug. 26-29- Radio -Television News Directors As- siv° ° Dallas, March 25 -28, 1990, and Dallas, April 14 -17. sociation international conference. Salt Palace ajor ágj 1991. Convention Center, Salt Lake City Future conven- March 29-31, 1987-Cabletelevision Advertising tion: 1 -4, Sept. 1987, Orange County Convention Bureau sixth annual conference. New York. Center, Orlando, Fla. 32d annual meeting. Century Plaza, Los Angeles. April 1-5, 1987 Rho, Sept. 10-13 -Radio '86 Management, Program- -Alpha Epsilon National Future meeting: Nov 11 -13, 1987, Atlanta Marriott. Broadcasting Society, 45th annual convention. ing, Sales and Engineering Convention, sponsored Clarion hotel, St. Louis. by National Association of Broackasters. New Or- Dec. 3-5-V stern Cable Show sponsored by leans Convention Center, New Orleans. California Cable Television Association. Anaheim April 21-27, 1987-23d annual MIP -TV, Marches Convention Center, Anaheim, Calif. des International Programes inter- Sept 19.23 -11th International Broadcasting Con- des Television, national television program market. Palais Fes- vention, sponsored by Electronic Engineering As- Jan. 7-11, 1987-Association of Independent Tele- des sociation, Institution of Electrical Engineers, In- vision Stations annual convention. Century Plaza. tivals, Cannes, France. stitute of Electrical and Electronics Engineers, Los Angeles. Future conventions: Jan. 6-10, 1988, April 26-29, 1987-Broadcast Financial Manage- Society of Motion Picture Engineers, Institution Century Plaza, Los Angeles, and Jan. 4 -8, 1989, ment Association annual meeting. Marriott Copley of Electronic and Radio Engineers and Royal Century Plaza, Los Angeles. Place, Boston. Future meeting: April 17 -20, 1988, Hyatt Regency, New Orleans, and April 9 -12, 1989, Television Society. Metropole conference and ex- Jan. 21-25, 24th an- 1987-NATPE International Loews Anatole. Dallas. hibition center, Brighton, England. nual convention. New Orleans Convention Center, Oct 14.18- Society of Broadcast Engineers na- New Orleans. May 17-20, 1987- National Cable Television As- sociation annual convention. Las Vegas tional convention. St. Louis Convention Center. Feb. 1.4, 1987 Religious Broadcasters Conven- National tion Center, Las Vegas. Oct 22.25-National Black Media Coalition an- 44th annual convention. Sheraton Washington. May 17.20, 1987-CBS -TV annual affiliates meet- nual conference. Shoreham hotel, Washington. In- Feb. 8-7, 1987 of Motion Picture and -Society ing. Century Plaza, Los Angeles. formation: (202) 387-8155. Television Engineers 21st annual television confer- Oct. 24-29-Society of Motion Picture and Televi- ence. St. Francis hotel, San Francisco. Future con- June 6-9, 1987 -American Advertising Feder- sion Engineers 128th technical conference and ferences: Jan. 29-30, 1988, Opryland hotel, Nash- ation annual convention. Buena Vista Palace hotel, equipment exhibit. Jacob K. Javits Convention ville, and Feb. 3-4, 1989, St. Francis hotel, San Orlando, Fla. Center, New York. Future conference: Oct. 30 -Nov Francisco. June 10-13, 1987- American Women in Radio 4, 1987, Los Angeles Convention Center; Oct. 14- Feb. 7-10, 1987-Seventh annual Managing Sales and Television 36th annual convention. Beverly Hil- 19, 1988, Jacob K. Javits Convention Center, New Conference, sponsored by Radio Advertising Bu- ton, Los Angeles. York, and Oct. 22 -27, 1989, Los Angeles Conven- reau. Hyatt Regency, Atlanta. June 10-14, 1987-Broadcast Promotion and tion Center. March 25-28, 1987-American Association of Ad- Marketing Executives/Broadcast Designers Asso- Oct. 26.29-Association of National Advertisers vertising Agencies annual convention. Boca Raton ciation annual seminar. Peachtree Plaza, Atlanta; annual convention. Homestead, Hot Springs, Va. hotel and beach club, Boca Raton, Fla. June 8 -12, 1988, Bonaventure, Los Angeles, and June 21 -25. 1989, Renaissance Detroit. Oct 28.30-Atlantic Cable Show. Atlantic City March 28 -AprIl 1,1987-National Association of Center, City, Convention Center, Atlantic N.J. Information: Broadcasters 65th annual convention. Dallas Con- June 11 -17, 1987-15th Montreux International (609) 848 -1000. vention Center. Future conventions: Las Vegas, Television Symposium and Technical Exhibition. Nov 17- 19- Television Bureau of Advertising April 10-13. 1988; Las Ykgas, April 30 -May 3. 1989; Montreux, Switzerland.

Broadcasting Jul 28 1986 24 OuerZOOreasoras whyJim andPeter are a rvinningteam!" I - Marlin Perkins

Charleston, WV WCHS CBS Rochester, NY WUHF IND Flint/Saginaw, MI WET! CBS Bristol, VA WCYB NBC Roswell, NM KHFT IND Gainesville, FL WBSP IND Billings, MT KNQ CBS Evansville, IN WFIE NBC Idaho Falls, ID KIFI NBC Salt Lake, UT KUN NBC Colo. Springs, CO KRDO ABC St. Croix, VI WSVI ABC Columbia, SC WAS NBC Wichita Fls, TX KFDX NBC Wilmington, NC WECT NBC Augusta, GA WAGT NBC Son Juan, PR (Hisp) WKAQ CBS Fayetteville, NC WKFT IND San Antonio, TX KMOL NBC Montgomery AL WSFA NBC Dothan, AL WNY CBS Klamath Falls, OR KOTI NBC Macon, GA WMGT NBC Duluth, MN KBJR NBC Joplin /Pitts, KS KOAM CBS Baltimore, MD WBFF IND Savannah, GA WJCL ABC Boston, MA WBZ NBC Wenatchee, WA KCWT IND Watertown, NY WWNY CBS Lander, WY KOWY CBS Johnstown, PA WOPC ABC Spokane, WA KHQ NBC Seattle, WA KIRO CBS San Angelo, TX KFDY IND Pittsburgh, PA WPXI NBC Springfield, MO KSDK NBC Louisville, KY WDRB IND Youngstown, OH WKBN CBS Columbus, OH W TE IND Burlington, VT WVNY ABC Wausau/Rhine, WI WAEO NBC Phoenix, AZ KPHO IND Syracuse NY WIXT ABC Minn/St. Paul, MN WUSA NBC Sioux SD KSFY ABC Davenport, IA WOC NBC Denver, CO KCNC NBC Okla. City, OK KWIV CBS Chico/Redding, CA KRCR ABC Kansas City, MO KCTV ABC Greenville, NC WITN NBC Hilo, N KHAW NBC Philadelphia, PA KYW NBC Huntsville, AL WAFF NBC New York, NY (Hisp) WXN SIN St. Louis, MO KSDK NBC Providence, RI WLNE CBS Toledo, OH WTOL CBS New York, NY WABC ABC Lima, OH WfLW IND Eugene, OR KVAL CBS Laredo, TX KVTV CBS Wildwood, NJ WMGM NBC Baton Rouge, LA WRBT NBC Medford, OR KOBI NBC No. Platte, NE KNOP NBC Alexandria, MN KCMT CBS Butte, MT KIVM NBC Green Boy, WI WFRV ABC Monroe, LA KNOE CBS Lexington, KY WKYT CBS Omaha, NE WOWT CBS Aberdeen, SD KABY ABC Boise ID KNB CBS Ft. Myers, FL WEVU ABC Reno, NV KCRL NBC McAllen/Wesl, TX KVEO NBC Linco)n/Hast, NE KHAS NBC Tulsa, OK KON CBS Heleno, MT KTVG NBC Honolulu, HI KHON NBC Ft. Wayne, IN WANE CBS Odessa /Midi, TX KMID ABC Columbus, GA WLTZ NBC Mobil/Pens AVFL WEAR ABC Charleston, SC WCIV NBC Jackson, MS WAPT ABC Des Moines, IA WHO NBC Devils Lake, ND WDAZ ABC Houston, TX KHN IND Add your Rock Springs, WY KW WY CBS Buffalo, NY WUTV IND Jonesboro AR KAIT ABC Eureka, CA KVIQ ABC Norfolk/Ports, VA WAVY NBC Poplar Bluffs, MO KPOB ABC station to this Utica, NY WKN NBC Springfield, MA WGGB ABC Rockford, IL WREX ABC list! Yokima, WA KNDO NBC Chadotte, NC WHKY IND Hartford/NH, CT %WIT NBC growing Alpena, Mt WBKB CBS Chattanooga, TN WRCB NBC Charlottesville, WV WVIR NBC Call Hal Davis at LaCrosse, WI WKBT CBS Manchester, NH WMUR ABC Missoula, MT KECI NBC St. Moortens, VI LBC ABC Washington, DC WTKK IND Cheyboygon, MI WTOM NBC (402) 397 -8660 Waco/Temple, TX KCEN NBC Richland, WA KNDU NBC Walker, MN KNMT CBS Lead, SD KHSD ABC St. Thomas, VI WBNB CBS Grand Rapids, MI WUHQ ABC or Bob Aaron Madison, WI WPM NBC Anchorage AK KNA CBS Sarasota, FL WXLT ABC Poducoh /Harr, IL WSIL ABC Nashville, IN WZTV IND Santa Barbaro, CA KEYT ABC (804) 481 -4727. Tallahassee, FL WTXL NBC Miami, FL (Hisp) WLN SIN Hazard, KY WKYH CBS Fairbanks, AK KNF CBS Richmond, VA WWBT NBC Terre Haute, IN HI CS Or write c/o Loke Charles, LA KPLC NBC Meridian, MS WHN CBS Ardmore, OK KKXII CBS Bozell & Jacobs, Salinas/Mont, CA KSBW NBC Son Diego, CA KUSI IND Greenville, SC WSPA CBS Panano City, FL WMBB ABC Pierre, SD KPRY ABC Peoria, IL WEEK NBC 10250 Regency Socramento, CA KCRA NBC Wilkes -Barre, PA WNEP ABC Sheridan WY KSGW ABC Tampa, FL WXFL NBC Knoxville, TN WBIR CBS Springfield, IL WFHL IND Circle, Omaha, Binghamton NY WBNG CBS Wailuku, HI KAII NBC Palm Springs, CA KMIR NBC Son Juan, PR WSJU ABC Austin, TX KNV NBC Hays Springs, NE KDUH ABC NE 68114. Escanaba, MI WJMN ABC Quincy/Hann, MO KHQA CBS Clarksburg, WV WBOY NBC Indianapolis IN WTHR NBC Birmingham AL WCAJ IND New Orleans, LA WDSU NBC Portland, ME WMTW ABC Cincinnati, ÓH WKRC ABC Akron, OH WAKR ABC Rapid City SD KOTA ABC Minot, ND KMOT NBC Corp. Christi, TX KZTV CBS Fargo, ND WDAY ABC Sioux City, IA KTIV NBC Harrisonburg, VA WHSV ABC Amarillo, TX KAMR NBC Memphis, TN WPTY IND Los Angeles, CA KW MUTUAL Great Falls, MT KFBB ABC San Francisco, CA KPIX CBS Los Vegas, NV KVBC NBC Traverse Ciy, MI WPBN NBC Bismarck, ND KFYR NBC Dallas/H. Worth TX KRLD IND Coos Boy, OR KNR CBS Williston, ND KUMV NBC Greensboro, NC WEJC ABC OF OMMINS Dayton/Spfd OH WTJC IND Detroit, MI WKBD IND Harrisburg, PA WLYH CBS Roseberg, OR KPIC CBS Little Rock, AR KTHV CBS Leesburg, FL WIYE IND Columbia, MO KOMU NBC Dickinson, ND KQCD NBC Lansing, MI WSYM IND WILD KINGDOM Lubbock, TX KCBD NBC El Centro, CA KYEL NBC Fresno, CA KFSN ABC Columbus/Tup, MS WIVA NBC Cleveland, OH WOIO IND El Paso, TX KTSM NBC Starring Jim Fowler Chicago, IL WGN IND Portland, OR KOIN CBS Jacksonville, FL WAWS IND Roch/Austin, MN KAAL ABC Orlando, FL WMOD IND Kalispell, MT KCFW NBC and featuring Peter Gros Grand Junc, CO KJCT ABC Atlanta, GA WXIA NBC Casper, WY KCWY CBS Cedar Rapids, IA KVIVVL NBC Albony, NY WRGB CBS Flagstaff, AZ KNAZ NBC Springs, W Va. Aug. 26-29-Radio-Television News Directors Associ- ation international conference. Salt Palace Convention Center, Salt Lake City e'Th Aug. 28-Sept. 6- International Audio and Video Fair Berlin. world fair for consumer and communication electronics West Cope= organized by German national televi- sion channels, ARD and ZDF German Federal Post Office and AMK Berlin. Berlin Exhibition Grounds, Ber- lin. Information: (0511) 52- 99 -99. Insider's view ticulate and a contributor, as the interview Aug. 29-Deadline for entries in commercials competi- bears out. All of us learn from the past and it tion sponsored by Television Bureau of Advertising, EDITOR: I am concerned that some of your would be a great service to the broadcast Sales Advisory Committee. Information: NB, 477 readers may have gained the wrong impres- industry you Madison Avenue, New Nock, N.Y 10022. if could get people with the sion of what happened at the recent National other networks and the old-line stations for Aug. 29- Deadline for in entries Elaine B. Mitchell Association of Broadcasters board meeting an article. Others interviewed Award for "outstanding contributions to public radio," would have to sponsored by Alaska Public Radio Network. Informa- from BROADCASTING'S article [July 23]. work hard to be as candid and have as much tion: KHNS-FM, P.O. Box 1109, Haines, Alaska, 99827- Your "status quo" headline and the reference historical background as David has, but it 1109. in a subhead to a "tabling" of the radio presi- would be must reading for people in this dency proposal could be misleading. business.

I t I believe most objective observers present This was an outstanding interview ses- September at the radio board sessions would conclude sion. It was extremely informative and, as the status is anything but quo. There were always, right on target in its accuracy. - Sept. 3- 9- 1'hotokina Cologne 1986, "Worlds Fair of spirited discussions about a number of items Richard W. DMK Imaging Chapin, president, Broad- Systems." Cologne, West Germany Informa- that, even in the tion: (02 -21) 821-1. absence of concrete changes casting Corp. Midwest, Lincoln, Neb. at that meeting, could well lead to later, sig- Sept. 4 -Women in Cable, San Francisco chapter, we nificant changes in the way NAB responds Lest forget meeting. Topic: cable foundations: Walter Kaitz Foun- dation and Foundation for Community Service Cable to the needs of its radio members. EDITOR: 1 read with interest the article in TV. Blue Dolphin restaurant. San Leandro, Calif. The desire for examining new opportuni- your June 16 edition, ties is widespread. I would hate for anyone "Life on the Leading Sept. 5.7- Foundation for American Communica- Edge of Communications Law." tions conference for journalists, "Environment/Chemo- to conclude from your story that such is not Although this rather extensive article phobia." Co-sponsored by Joyce Foundation. Harri- the case. -Bill Clark, president, radio divi- indicated accu- son Conference Center, Lake Bluff, Ill. Information: rately that most communications lawyers are (213) 851 -7372. sion, Shamrock Broadcasting Co., San Francisco (and National Radio Broadcast- located in Washington, nowhere in the nine Sept. 6 -38th annual prime time Emmy Awards for cre- ers Association pages that follow is there any indication or ative arts. Pasadena Civic Auditorium, Pasadena, Calif. representative on the NAB executive committee). discussion about the active communications Sept. 9-Ohio Association of Broadcasters news di- law practice outside of Washington. rectors workshop. Radisson hotel, Columbus, Ohio. Deletion dilemma As I hope you are aware, there are corn - Sept. 9.10 -- Conference for journalists, "Banks and munications law firms located in many cities Savings and Loans: How Many More Failures ?" spon- throughout the United States, including but EDI'roR: On July 1, the cable system known sored by Washington Journalism Center. Watergate not limited to Ashton Hardy's firm in New hotel, Washington. Information: (202) 331 -7977. as Televents Group Inc. of Denver made its Orleans, Robert Stone's firm in Tennessee, first move since the elimination of the must - Sept. 9-12-Telocator Network of America 38th annu- Wade Hargrove's law firm in North Caroli- al convention and exposition. Atlanta Apparel and Mer- carry rule. It removed KNTV San Jose from na, Lester Spillane's firm in San Francisco, chandise Mart, Atlanta. Information: (202) 467 -4781. its San Francisco Bay Area system and re- Dennis Kahane in San Francisco, and Fred Sept. 10- Association of National Advertisers new placed it with a new premium service, Polner in Pennsylvania. With product marketing workshop. Plaza hotel, New York. American Movie Classics. respect to our own firm, I started the firm in 1979 after Sept. 10-Ohio Association of Broadcasters small - Televents sent a letter to customers stating serving at the FCC as both a staff attorney market radio exchange. Westbrook country club, the reason was elimination of an ABC dupli- Mansfield, Ohio. and trial attorney in the Mass Media Bureau cated station. It may be an ABC duplicated (then the Broadcast Bureau). We now have Sept. 10-RF radiation regulation compliance seminar, station but Televents eliminated the only San sponsored by National Association of Broadcasters. two partners including myself, three associ- Francisco Bay Area television station with a Marriott hotel, New Orleans. Information: (202) 429- ate attorneys and three attorneys who are of 5350. major commitment to coverage of San Jose counsel. Our clients range the smallest news and documentaries. from Sept. 10- 12- National Religious Broadcasters South- station to The Washington Post. Matthew eastern This decision is not made in the best inter- - regional convention. Heritage Village USA, L. Leibowitz, Leibowitz & Miami. Charlotte, N.C. ests of serving Bay Area viewers. I know Spencer, Sept. 10-13 -Radio '86 Management and Programing because I am a Televents customer. Award winner Convention, sponsored by National Association of I urge all cable system owners not to fol- Broadcasters. New Orleans Convention Center. low the path that Televents Group Inc. has EDITOR: The Center for Communication An- Sept. 10.13- American Association of Advertising chosen to take. I urge cable system owners nual Award was omitted, I am sure inadver- Agencies Ntstern region include convention. Speakers and operators to take a responsible leader- tently, from your "Annual Fifth Estate Bart Cummings, chairman emeritus, Compton Adver- tising: Robert Jacoby. chairman, Ted Bates Worldwide: ship position in determining a course of ac- Awards" (BROADCASTING, July 7). Charles Feebler Jr., chief executive officer, Bozell, Ja- tion with the elimination of the must -carry The center was proud to present its 1986 cobs. Kenyon & Eckhardt, and Arthur Nielsen Jr.. chair- rule. Please do not take off local stations that award to New York Times Publisher Arthur man, A.C. Nielsen Co. Hyatt Lake Tahoe Resort, Incline and a Village, Nev Information: (213) 657 -3711. provide important news, documentary Ochs Sulzberger. At luncheon for industry public affairs programing simply because leaders in New York on April 15, T.F. Brad- Sept. 11- International Institute of Communica- 14- their network signal may be duplicated. shaw, RCA chairman and chairman of the tions conference on world communications. Edinburgh - Sheraton hotel, Edinburgh. Scotland. Information: (01) Joseph Barnes, Joseph Barnes & Associates, Center, described Mr. Sulzberger as "... a 388 -0671. Martinez. Calif. man with an intense sense of right and Sept. 13- Deadline for entries in International Emmy wrong ...whose integrity shows through on Awards, sponsored by National Academy of Televi- Good read both the business and editorial sides of The sion Arts ara! Sciences. Information: International Times ... " Council. 509 Madison Avenue. suite 1606, New York, EDITOR: Your June 9 "At Large" with David N.Y. 10022. The center's first award went to Allen H. Adams made for many enjoyable moments Neuharth in 1984 as a tribute to the Gannett Sept. 14-16--National Religious Broadcasters NRB for me and fascinating reading for anyone Co. and West '86. regional convention. Marriott hotel. Los Ange- chairman's creative leadership man- les. hooked on this business. I served on the agement skills. In 1985 William Paley, board of the National Association of Broad- founder chairman of CBS Inc., was honored Sept. 14-16--Rocky Mountain Public Radio annual casters fall meeting. Radisson Suite hotel. Tucson Ariz. Infor- with David Adams for a number of for a lifetime of extraordinary achievement. mation: (303) 351 -2915. years. He was extremely intelligent and ar- The Center for Communication is a non-

Broadcasting Jul 28 1986 9R We've never skimped on qu or reliabilit

The Tradition Continues.

That's why we've added the best antennas we designed to meet your specific requirements. could find to our already extensive line of VHF Both top -mount TDM and TCL models can be broadcasting equipment. Dielectric directionalized for close-spaced protection or gain Communications' recent purchase of RCA's improvement in a preferred direction. Antenna Division now makes us your single For horizontally polarized applications, source for complete VHF RF systems. Through Dielectric Communications will continue to Dielectric's long -term association with RCA, we supply the service-proven superturnstile and knew that the RCA antenna line would match the traveling wave models. quality and reliability of our own equipment. Our extensive line of high quality broadcast Among the VHF Antenna Series now manufac- equipment includes: coaxial diplexers; motorized tured by our new division are Circularly Polarized switches; rigid coax transmission line and filter Antennas for Channels 2-13. The Circularly products; and custom RF systems including the Polarized TDM (Channels 2-6) Antenna illustrated Opto-SX for switch -less RF routing. will mechanically replace an existing batwing Dielectric's equipment is backed by a full range type antenna with minimal tower modifications. of support services from design through field The Circularly Polarized TCL (Channels 7 -13) testing. Call us today for free specification Antenna is designed with standard gains to brochures-1-800-341-9678. replace existing antennas, or can be custom-

DIELECTRIC Gin

Raymond, Maine 04071 (207) 655-4555 (800) 341 -9678 TWX: 710-229-6890 profit organization which brings university have fallen into oblivion. Far from being "callous" about his respon- students into direct contact with profes- In Our Lord's name. Harold L. Lawder, sibilities, Mr. Mendelson, it seems to me, sionals in the communications industries. president, Wx tr (F'M) Ava, Ill. was simply expressing the frustration we Since it was founded in 1980 by CBS have all felt at one time or another, since we President Emeritus Frank Stanton, more invited the government camel to stick its than 9,000 students have attended some FCC fan nose in our tent. 250 seminars, workshops, debates and Just one final note: I have worked with EDITOR: Stan Lichtenstein, in his "impa- other programs. FCC's now for more than 30 years. I have The center recently began producing tient" reply to Rick Mendelson ( "Open ushered their field engineers through the July 7), has taken pen in hand and videotapes for distribution to universities Mike," premises, responded to notices of apparent nationwide. Our first tape, "The Media put foot in mouth. violations and prepared far more than my his objection is to and Human Rights," moderated by ABC's One can only suppose share of license renewals (including one we the use the word "original," in Mr. Men - Ted Koppel, will air on PBS Sept. 23 at 10 of fought over for two years before the court delson's comment on why the Communica- p.m. EST. -Catherine Gay, executive direc- dismissed the case as "picayune"). In my tion's Act was founded, and I guess, in fair- tor, Center for Communication Inc., New opinion the current FCC chairman and corn - ness, we should let him be as picayune as he York misions over which he has presided have whether it was wants to be. But the fact is, been the fairest, the most responsive and the the Radio Act of 1927 or the Communica- most productive the public or the broadcast Not pleased was indeed, tions Act of 1934, the intent to industry has ever had to work with. What simply regulate the "engineering" part of bothers me is that our industry has not given EDITOR: I want to let you know how much I what was an emerging technology and busi- them the support they deserve. Meier, disapprove of your July 14 stand in regard to ness. -Joe the pornography report. vice president, marketing, Bonneville Tele- It may be news to Mr. Lichtenstein, but communications, Salt Lake City. To drive this country down the tubes under frequency allocation and power limits are the guise of the First Amendment is repre- the engineering part of broadcasting. Fur- hensible. Crime, child brutality, drugs, abor- thermore, it wasn't a question of greed (after R r,- ta m tion, etc., etc., rage rampant across Amer- all, the broadcasters themselves asked the ica, and you've got the audacity to say "the government to get into the act), it was a Corrections in the July 7 "Awards" is- personal view of nine people on the proper matter of "ignorance." Engineers in 1925 sue: WIFE -rv, which won Public Broad- moral conduct of some 240 million oth- didn't know that lower frequencies gave casting Service television award for in- ers..." I would say that if 240 million have greater coverage than higher frequencies; no formational programing for Adirondack no more sense than to wallow in the muck one knew the extent of interference at any of Outdoors: Shanty Town, is in Platts- and filth of pornography, then we had better the power levels selected, and there was no burgh, N.Y., not Pittsburgh. And correct listen to these nine who evidently have some way to know in advance whether or not some title of radio documentary winner in sense. electronic entrepreneur 150 miles away had Electronic Media Awards was The The history pages reek of nations who chosen the same frequency as you had for Sounds of Science, not The Sounds of have followed this pattern of degeneracy and your leap into the future. Silence. Show was done by indepen- dent producer Jim Metzner.

In July 14 story on Chrysler Corp. sponsorship of two movies for CBS's 1986-87 season, it was stated that for- eign rights would be negotiated by "the movies' producer, Entertainment Part- ners, former ABC Inc. President Elton a-7jDDgd Rule and Martin Starger." Foreign rights will be handled by Silverbach Lazarus Group, international represen- tative for Entertainment Partners. Princi- Broadcast journalism hasn't learned where to It pals of Entertainment Partners are Wil- stop. liam Storke, Alfred Kelman and Robert just keeps growing, and with it BROADCASTING'S Fuisz. annual survey of outstanding local television news O commitment. It was mistakenly reported in July 14, "Fates and Fortunes," that Joseph McSweeny had been named VP, cen- And news performance. Documentaries. tral division sales, Satellite Music Net- Investigative reporting. work, Dallas. He was named account Exclusives. Live, filmed and executive and reports to Michael Pen - taped coverage of breaking news. Editorial zell, VP, central division sales. campaigns. Interviews. O Paragraph was inadvertently omitted from July 21 "In Sync" item on All in all, the medium's most comprehensive Studer Revox -Philips joint compact assessment of what TV's journalists have been up to disk venture. Final paragraph should have read: "The two companies plan to in the past 12 months. work together in designing CD play- back products, as well as CD program Advertising August 22. libraries...and are also currently in the deadline: laboratory stage of development of a recordable disk system. The first pro- ducts from the joint venture will prob- You Mow in Broadcasting. ably be available in the next 18 to 24 months...."

Broadcasting Jul 28 1986 7A Time Is Money. Expand your weeknight late news in no time. Using the $1,000 spot by five minutes, and add two local cost example, the Time Delay commercials. Machine covers its cost in just eight At a spot cost of $1,000, that time weeks...the rest is profit. translates into an additional $10,000 For more information about the of income per week. HCD-500, Mobile News Bureaus or The HCD -500 from HUBCOM is SNG ®Trucks, call HUBCOM. But designed to generate revenue by hurry, because time is money. providing continuous time delay of incoming network and satellite feeds. A single control varies the delay from one minute 30 seconds to two hours, the rest is automatic. HUBBARD COMMUNICATIONS. INC. Available in any cassette or reel tape The last word in technology format, the HCD -500 pays for itself from thefirst name in the industry.

12495 34th Street North St. Petersburg, FL 33702 813 577-7759 TWX: 810 -863 -0417 A Subsidiary of Hubbard Broadcasting, Inc. There are quite a few companies around specifically designed to match your needs. the country that offer financing to broadcasters. But none And provide the resources to make the programs work. is more attuned to broadcasters' needs than More than that, you'll work with people Fleet National Bank. who are sensitive to your needs. We're committed One big reason is that we've been providing the to your long -term growth. We'll not only communications industry with effective help you solve problems, we'll help you take fmancing for more than 20 years. full advantage of your opportunities. And we've developed a group of financing After all, our success depends on your success. specialists dedicated to the industry. Which If you'd like to fmd out more, contact Colin J. Clapton, means we understand cash flow Vice President of our Communications Group, Fleet in broadcasting and the special value National Bank, 111 Westminster Street, Providence, RI it can create for you. 02903, phone (401) 278-6267. So, unlike many other financial institutions, We'll put you on the wavelength we can put together programs of better business.

feet National Bank THE BUSINESS RESOURCE'" R A D I O T E L E V I S I O N C A B L E S A T E L L I T E

I

>

Vol 111 No. 4

TOP OF THE WEEK Cable coming in for cool reassessment at FCC

Whatever the outcome of the FCC's must -carry proceeding, a chise areas, which is what one well -placed FCC source said the decidedly hostile view of some of the cable industry's most cable industry feared the most. There are also indications that important policy issues has set in at 1919 M Street. BROADCAST- Capitol Hill may also be interested in revisiting the law prohibit- ING interviews with four of the five sitting commissioners reveal a ing telcos from getting into cable. Senator John Danforth (R- consensus that at least two laws insulating cable from market- Mo.), chairman of the Senate Commerce Committee, implied in place pressures -the compulsory copyright license that per- his must -carry proposal (see page 32) that the time may be ripe mits cable to retransmit programing at rates the copyright own- for Congress to revisit the issue. "This has scared the - - -- out of ers feel are too low, and the provision in the Cable cable," the FCC source said. "It's the first indication on the part Communications Policy Act of 1984 prohibiting telephone com- of the Hill that maybe it screwed up." panies from offering competitive cable services within their ser- Dawson added that when it came to deregulation, the industry vice areas-should be reexamined. There's also an indication and the FCC may have different goals. "I think if you were to ask that the FCC's request for comments on a petition recommend- five commissioners what they feel deregulation is, they would ing ownership restrictions for cable operators may amount to say that ultimate deregulation is the print model. If you asked more than an academic exercise. broadcasters what ultimate deregulation was, they would say o guaranteed renewal. One of the central assumptions of the industry must -carry corn - "One of the criticisms this commission has gotten is that we promise was that broadcasters would not try to get Congress to are so close to the broadcasters that we deregulate for the eliminate cable's compulsory license. But the FCC, even assum- broadcasters," she added. "Well, I think that the commission is ing it adopts a must -carry rule similar to that compromise, does deregulating for the public interest. That may not always be in not appear to consider its hands similarly tied. Dawson de- the best interest of what a manager/owner of a broadcast station scribes the compulsory license as a "government intrusion" into might perceive for that short-term business interest." the marketplace, and she believes it "appropriate" for the corn - Fowler said he thought Danforth had it right. Cable, according mission to consider whether to make a legislative recommenda- to Fowler, does not appear to be a natural monopoly, so there is tion on its elimination. Chairman Mark Fowler says he continues no reason to preclude others from attempting to enter that mar- to believe that the compulsory license should be eliminated. "It ket. Fowler also said that the telcos were the "most likely immedi- doesn't make any sense to have government mandating levels ate potential" competitors. "As a general matter, I think that is a of payments in an industry that is constantly changing," Fowler question that ought to be looked at, and looked at in the immedi- said. "Right now the broadcaster does not have the ability to get ate term," Fowler said. "There's no reason not to look at it." just compensation for programing that is carried by cable sys- Fowler also thought must -carry rules would not be necessary tems. The fact that the National Cable Television Association is if telcos were offering competitive cable services. "But of

adamantly opposed to any change is exhibit one of the proposi- course, as a general matter, I have serious doubts as to whether tion that they simply oppose it because of a pocketbook consid- they [must -carry rules] are needed now" Patrick thought Con- eration. But that doesn't mean it's not right to eliminate it." gress should consider the issue. "In general, we are very sup- Commissioner Dennis Patrick agreed that Congress should portive of competition in the mass media marketplace," he said. take up the issue. "That sort of governmental intervention in the Dawson thought care should be taken to avoid creating a marketplace into this copyright market would only be justified if video monopoly when attempting to encourage "economic sub- it were impossible for a free marketplace for copyright compen- stitution in terms of video wire" into homes. But she also thought

sation to function," Patrick said. "And I don't believe that's the the FCC should consider the possibility of making a legislative case." Commissioner James Quello said that with a restricted or recommendation. "If there were a second wire in the home for no must carry, the license should be eliminated, "except in small video services, we would have no need for must-carry rules," remote communities that rely solely on cable for their primary TV Dawson said. "From my perspective, if programers, be they service." terrestrial or satellite programers, have alternatives to reach Although one FCC source said Fowler had been opposed to their viewership, no matter what the market conditions are, putting out for comment a petition by Satcom Inc. seeking a there's no reason for us to intrude in the market." rulemaking establishing ownership limitations for multiple sys- o tem operators (see page 14), Fowler said that, to the extent that Also still floating, although it's unclear how close to the surface, parties argued that "ownership rules be fastened on cable," that is Dawson's proposal that the commission consider eliminating industry should be seriously concerned about the commission's all content -oriented regulation not expressly mandated by the request for comments. Dawson said she was "concerned" Communications Act. The National Association of Broadcasters

about the issues raised. "I don't know if I would call it a threat," has expressed its concern, fearing that the proposal, if un-

Dawson said. "I think there are issues raised that I find relevant checked, might lead to an undermining of the renewal expectan- and think should be explored, and that's what we're doing." cy, in which a broadcaster gets a leg up over license challengers Added Quello: "If you have a potential antitrust problem or at renewal time on a showing of service to the public through the monopoly problem ... something has to be done about that." licensee's past nonentertainment programing. Fowler said he The consensus among the commissioners also appears to be thought Dawson had it right, but that he and she had agreed that that cable operators should face cable competition in their fran- her proposal "ought to be deferred."

Broaticashng Jul 28 1986 31 TOP OF THE WEEK The Danforth diversion: new spin on must carry

Head of Senate Commerce Committee local station. Furthermore, public stations post- Quincy environment and to "develop a submits own proposal to FCC, elevates would not be subject to the standard, and mechanism whereby stations that show un- demands on cable industry; plan commercial stations on the air less than a usual circumstance can be granted specific eliminates exemptions, raises cap year would also be exempt. relief in the form of waivers." Still another difference between the two: What makes Danforth's second letter par- Senate Commerce Committee Chairman The compromise would restrict must carry to ticularly noteworthy is its rationale for must John Danforth (R -Mo.) jumped feet first into full -power stations only, while Danforth carry. Commercial broadcasters were the must -carry debate last week. Danforth, suggests that translators for public stations pleased that it reaffirms the principle of local in a -page I4 letter to FCC Chairman Mark also be eligible for carriage. Also not found broadcasting. Moreover, broadcasters make Fowler, outlined what he believes are the in the cable- broadcaster deal is a require- out better under Danforth's rules than under "statutory and public interest obligations" ment that cable operators provide (by sale or the industry compromise, especially new for a new must -carry rule and even offered lease) A/B switches upon request of the sub- commercial UHF and public stations. his own version of a rule. His proposal was scriber. "We're very supportive of his position be- met with delight by broadcasters and was The senator also wants the FCC to moni- cause of the rationale of localism that under- rejected out of hand by cable. tor developments in the "mass media mar- lies his endorsement of a rule," said William The letter was considered significant, not ketplace following implementation of the Schwartz, president and chief operating offi- only because it contained a proposed rule, rules, and would periodically report to Con- cer of Cox Enterprises and lead negotiator but because it is the first time Danforth has gress on its findings." And he would like to for the TOC on the industry compromise. issued such a major public policy statement see the FCC implement a waiver procedure Despite TOC's endorsement of the Danforth on the electronic media since assuming the proposal, it still backs the industry compro- Commerce post two years ago. Furthermore, mise. "Generally speaking, we're pleased his rationale for the rules appears indicative that his [Danforth's] rationale is the same as a broader of agenda. Most noticeably, "it the industry compromise," he said. takes cable down a notch," said one observ- However, he explained, TOC fears some er. elements of the proposal don't take into ac- Danforth's proposal will undoubtedly count the problems of saturated cable sys- have some impact on the FCC, which is in tems, and it therefore would prefer the 20- the midst of crafting new must -carry rules channel exemption. TOC also thinks a and is scheduled to vote on that issue next narrower proposal concerning public broad- week (Aug. 7). The commission has before casting and new stations is more likely to the so- it called industry compromise, agreed pass constitutional muster. to by the National Association of Broadcast- INTV continues to support the compro- ers, the Television Operators Caucus, the mise, said INTV President Preston Padden. Association of Independent Television Sta- "At the same time we're extremely pleased tions, the National Cable Television Associ- and gratified by Senator's Danforth strong ation and the Community Antenna Televi- support for broadcasters," he said. John sion Association. Summers, NAB's senior executive vice Although there are many similarities be- president for government relations, said: tween the industry compromise and Dan - Danforth "We could live with Danforth's proposal. It forth's version, there are substantial differ- clearly goes beyond the agreement, but that ences. Under the committee chairman's for cable systems and local stations, "to pro- doesn't mean we're not supporting the com- approach, must carry would apply to all ca- tect the public interest in special circum- promise. We support the compromise; it ble systems, not just those with more than 20 stances." continues to be our position." channels, as would the industry compro- Danforth thinks the waiver procedures "We applaud the chairman for his propos- mise. Moreover, cable systems would have should be narrowly applied. A footnote ac- al," said Christopher Coursen of O'Connor to devote one -third (33%) of their activated companying that provision suggests that the & Hannan, who has been representing the channel capacity to must carry with one- commission "may want to provide specific National Independent Television Committee quarter (25 %) of the capacity set aside for relief for a station not carried by a system if (a rump group of independents opposing the mandatory carriage of public television sta- that station is providing extraordinary ser- compromise). "We appreciate his sensitiv- tions. Under the industry proposal, there vice to its community and its survival is oth- ity" to the new and "yet unborn indies" that were no set- asides for public broadcasting erwise threatened. The commission also were not protected in the compromise, Cour- and systems with 21 to 26 channels would may want to provide specific relief for a ca- sen said. NITC, however, would like to see not have to carry more than seven local sta- ble system that can demonstrate that it is new stations exempted from the viewing test tions while systems with more than 26 chan- inequitably burdened by the rules." for two years rather than one. nels would not be required to devote more The chairman's last- minute intervention Public television is pleased with Dan - than 25% to must carry. and the magnitude of his proposal (there forth's idea, reported Peter Fannon, presi- The two proposals also differ concerning were 46 footnotes) were for the most part a dent of the National Association of Public the establishment of a viewing standard that - surprise. It appeared that neither Fowler nor Television Stations. It provides the impor- broadcasters must meet to qualify for man- the parties to the industry compromise knew tant and proper justification for must carry, datory carriage. The industry compromise exactly what the senator would recommend. he noted. Nonetheless, NAPTS was not would require commercial and noncommer- The first inkling of where Danforth stood completely satisfied. "This proposal still re- cial broadcasters to have a viewing share of was revealed in a letter to Fowler last month. lies on some formula which mixes apples 2% and a 5% net weekly circulation in non- At that time, the senator conveyed his inter- and oranges, commercial and noncommer- cable homes, by county. Also, stations at est in seeing the FCC adopt a must -carry rule cial TV services," Fannon said. He advocat- any time after sign -on could present a survey by Aug. 7, and stated that the compromise ed a separate rule for noncommercial televi- by a recognized rating service to demon- was a "good starting point." He additionally sion requiring mandatory carriage for all strate it had met the standard. urged that the agency consider the interests public stations in their local service area. But Danforth takes this even further. He of new entrants and public stations when NAPTS, Fannon said, estimated that several recommends that audience measurements be adopting a rule. And he suggested the FCC million subscribers and even more, as cable conducted in noncable homes, cable homes, implement an ongoing monitoring and re- penetration increases, stand at risk of losing or in all television homes, at the option of the porting process to gauge the impact of the access to public television services in their

Broadcasting Jul 28 1986 32 t TOP OF THE WEEK community under the Danforth proposal. second -class citizens." public stations and only new commercial Cable was the most unhappy with the Mooney said the industry compromise stations for the first two years. Furthermore, chairman's stand on the issue. "In our view, balanced the interests of cable and broad- a glimpse of the NTIA director's views on no rules at all would be better than the rules casting. "Moreover, it achieves it on terms cable were revealed in remarks he made be- proposed by Senator Danforth," wrote which clearly are deemed sufficient by the fore the NAB television board in June NCTA President James P. Mooney in a letter great majority of the broadcasting industry (BROADCASTING, June 23). Sikes was re- to Fowler. Furthermore, some of the foot- and clearly recognizes that cable is not mere- ported to have recommended that broadcast- notes accompanying the rationale were be- ly ancillary to broadcasting." That point is ers not only look at must carry but focus on ing regarded with concern. "They touch on particularly important to NCTA, which, the larger question of cable as a monopoly. every single weak point concerning cable," Mooney said, feels "a deal is a deal." He And he apparently suggested that broadcast- said one source. also said that if the commission adopts Dan - ers might be better off in a competitive envi- Among Mooney's chief complaints about forth's approach, NCTA will go to court the ronment in which telephone companies were Danforth's proposal were its failure to next day. permitted to provide cable transmission. exempt smaller systems, the increase in sys- There was considerable speculation as to "It's fair to say that Sikes was the catalyst tem capacity subject to must carry, waiving what motivated the senator's treatise. The for the chairman's interest in must carry," the viewing test for new stations and all pub- most obvious factor is his personal tie with reported Walter McCormick, the Senate lic stations and permitting program test sur- Alfred C. Sikes, director of the National Commerce Committee's general counsel. veys in cable homes. Telecommunications and Information Ad- However, McCormick said Sikes had no in- Mooney also argued that the senator's ap- ministration. Sikes is a former broadcaster volvement in the conception or development proach would "have much the same anticon- who served under Danforth when the senator of the letter's theories. (McCormick; Kath- sumer impact as the rules struck down in was governor of Missouri, and was hand- erine Meier, chief counsel for Commerce's Quincy." And the NCTA president warned picked by the chairman for the NTIA post. Communications Subcommittee, and Dan that the proposal would "return cable sub- NTIA submitted its own must -carry pro- Phythyon, a staff counsel with the subcom- scribers and cable operators to the status of posal calling for mandatory carriage of all mittee. drafted the proposal. They met with Shifting sands at FCC on must carry The Danforth must -carry proposal (see story, page 32) was get- doubts about must -carry in general and was asserting that he ting close scrutiny at the FCC last week. But it appeared unlikely wanted to insure that whatever the FCC does results in more that the proposal will prevail at the commission, and it was even "viewer choice" rather than less. A source also said that Fowler unclear how much it will shape the FCC's resolution of must was asserting that the former rules, which required the carriage carry. FCC Chairman Mark Fowler, who will have to stand before of more signals than could be readily picked up over the air, had the senator to receive confirmation for his new term, said Dan - provided reason for cable subscribers to take down their anten- forth's proposal was worthy of careful attention. "It's one of the nas. Fowler also was said to be questioning why the commission most thoughtful proposals so far," he said. should require carriage of signals for subscribers who can re- Fowler was emitting mixed signals, however, perhaps in an ceive those signals over the air. He also reportedly was pleased effort to obscure his tracks, but there were signs that he may be that the Danforth proposal included an A/B switch aspect. shifting away from the industry compromise. In an interview with Patrick is still apparently fond of the A/B switch as a policy tool BROADCASTING last week, Fowler declined comment on whether and appeared to believe that a key focus for the commission he believed any new must -carry rule could be constitutional. But should be whether or not cable is serving as a "bottleneck." He he also said that the Quincy decision, in which the appellate also appeared to be questioning whether the commission court threw out the former rules, had held that "there could be a couldn't tailor rules that would assert that A/B switches would be must -carry rule that would be consistent with the First Amend- sufficient where cable was not serving as such a bottleneck and ment; that it's possible to craft such a rule." Fowler added that he another rule to be applied where it was. If not, Patrick reportedly was not aware of any tie -in between his vote for must carry and thought the question the commission must address was wheth- approval of legislation he wants that is aimed at shifting authority er it should "overregulate" in the interests of those who couldn't over what new businesses the Bell operating companies may get off-air reception or to "underregulate" in the interests of enter into from U.S. District Court Judge Harold Greene to the protecting cable's First Amendment rights. FCC. When he received the Radio -Television News Directors Commissioner Mimi Dawson, meanwhile, was reportedly still Association's distinguished service award for furthering the First advocating her concept of sunsetting any rules adopted, and Amendment rights of the electronic media last week, Fowler also her proposal appears to have attracted sympathy. In an inter- said his First Amendment zeal applied to must carry. view last week, Dawson provided some illumination into a memo Commissioner James Quello, who issued a memo urging the she circulated among the commissioners last month, which, FCC to resurrect its former must -carry rules, said he thought the among other things, criticized the NB switch alternative to must- Danforth proposal which Quello said would provide for "much carry rules (under that concept, the must -carry proceeding re- more carriage than the compromise" -was "second best" to his portedly would have been resolved with the FCC recommend- own proposal, about which he had no illusions of gaining his ing, but not mandating, that cable operators furnish new

colleagues' support. "So, in the spirit of consensus, I would go subscribers with A/B switches enabling them to shift between with the Danforth proposal," Quello said. By week's end, howev- cable reception and off -air antennas), and suggested that any er, Quello, in the wake of lobbying by the National Cable Televi- compromise adopted include a sunset provision. sion Association, was said to have adopted a "fall -back posi- The idea, according to Dawson, would be to sunset the rules tion" under which he would be likely to vote for some variation of upon the conclusion of a full economic and public policy inquiry the compromise that NCTA would support-and would try, if by the commission aimed at determining whether there were possible, to include a provision providing for the carriage of one justification for the interim rules or whether those should be public station in a market. Quello apparently has been swayed, beefed up, pared down or axed altogether. "I think that would be at least for the moment, by the argument that NCTAs support very helpful for us to validate any action we would take other might help out in the courts when any new rules are challenged, than complying with the Quincy decision," Dawson said. Daw- as they surely will be. son also said her memo suggested that the FCC not consider One well -placed FCC source said Fowler and Commissioner new must -carry rules in a "vacuum" but that it also consider how Dennis Patrick had expressed "problems" with the Danforth pro- those rules might mesh with other rules relating to the broad- posal. Privately, Fowler was said to be agonizing anew with his cast -cable relationship.

Broadcasting Jul 28 1986 33 1 I TOP OF THE WEEK 1 1

Fowler and all the commissioners last week systems should be subject to must carry. competition has not occurred, " said one to discuss the specifics of the chairman's let- "There is no compelling reason to exempt footnote. ter.) totally the smaller systems from mandatory But even more pointed was this footno- Sikes told BROADCASTING that he and carriage rules," he wrote. "Subscribers te: "The Senate will have the opportunity to Danforth "visited" on the matter over a two- served by smaller systems have as great a reexamine the decision of Congress to limit month period. Also, Danforth's and NTIA's First Amendment claim to diverse sources of the provision of cable services by telephone staffs talked, he said. We did exchange information as do subscribers served by larg- companies in the context of reviewing re- ideas on the subject but the senator would er systems. Furthermore, the commission's strictions now imposed upon the Regional not want to leave the impression -nor would responsibility to foster competition and pro- Bell Operating Companies. Perhaps Con- I -that he was parroting views." He noted mote localism cannot be ignored simply be- gress may wish to reexamine, as well, its that some of the ideas endorsed in Danforth's cause the gate is small. It is the status of the decision allowing franchising authorities to proposal -such as the waiver concept and 'gatekeeper' that is crucial here, not the size grant exclusive cable franchises." having the FCC monitor the marketplace - of the gate." Danforth is explicit in his view that arc mentioned in NTIA's must -carry filing at Danforth argued that mandatory carriage "where cable systems are subject to direct the FCC. However, he pointed out that the rules are justified because subscribers "may competition, must -carry rules should be un- chairman goes further in some resepects. need cable services to receive local televi- necessary" Nevertheless, without that corn - As for other contributing factors that con- sion signals." Moreover, he noted that many petition and without must carry, cable is vinced the Missourian to get involved, some subscribers "receive their local television placed in the position of being a "gatekeep- observers feel it might be based in part on his signals through their cable system, or they er." reported distrust of Fowler. Danforth wanted do not receive them at all." In a footnote And bestowing that status on cable, the to make sure "the FCC had some direction contained in this section, the senator pointed chairman wrote, "will conflict with three on the issue," a source said. out that broadcaster efforts to "obtain car- long- standing, substantial government inter- On a more political note, Danforth is be- riage on the sole cable system serving a fran- ests-the public's First Amendment right of lieved to be asserting his jurisdiction on chise area" are analogous to a cable system access to diverse sources of information, the these types of communications issues in an- seeking "to obtain access to poles, ducts, preservation of vigorous competition among ticipation that if he doesn't, Senator Robert conduits or rights -of-way owned or con- communications services, and the commis- Packwood (R- Ore.), who is waiting in the trolled by utilities." sion's statutory obligation to promote a na- wings to chair the Communications Sub- Also, his letter maintained that since tionwide broadcasting service built upon lo- committee next year, would end up setting "most cable systems have a monopoly in cal outlets." the telecommunications agenda for the com- their franchise area," there is even more rea- Therefore, the letter states that must -carry mittee. son for must carry. "In most cases, a cable rules would promote "diversity of informa- Still others think his actions are indicative system is the sole system serving the fran- tion, competition and localism." Localism of his style of leadership. The chairman, one chise area. Direct competition between ca- would be threatened by the absence of must source noted, will "thoughtfully consider an ble systems is the rare exception, rather than carry, the senator wrote, adding that without issue and when it's necessary, he'll do some- the rule." rules, cable systems will be the arbiters of thing." Danforth, the source added. "is an Once again two footnotes reinforce this which local stations are carried and which independent who view. other seri- are not, "and ultimately stations stand. The letter represents John Danforth's ous policy questions concerning cable. "In flourish and which do not." The FCC, Dan- views on the issue and no one else's." 1984, Congress chose not to treat cable as a forth continued, "must reassert its jurisdic- Danforth's staff explained that the propos- common carrier (47 U.S.C. Sect 621). One tion in this area and implement limited must - al "takes the best of the Sikes proposal and rationale for that decision was the suggestion carry rules to insure that local television the best of the industry compromise." To that direct competition between cable sys- broadcasting remains a vital part of our na- begin with, the chairman felt that all cable tems might develop. For the most part. such tion's communications mix." Networks give wedding royal treatment

CNN NBC ABC The television networks and CNN went out of their way to supply the morning newscasts, which, in the two days preceding the main stateside Anglophiles with all the news and trivia they could dig up event, originated from sites including Buckingham Palace and the during three days of coverage (four days for CBS) of the wedding of Tower of London. Feature pieces ranged from stories on royal man- Prince Andrew and Sarah Ferguson. The wedding itself took place ners to terrorism. Guest commentators included Joan Rivers 'and at about 7 a.m. New York time on Wednesday, July 23, with all three Jane Seymour (ABC), Roger Moore and Lady Antonia Frasier (CBS) networks commencing coverage that day at 5:30 a.m. The ceremo- and Viscount Charles Althrop (brother of Princess Diana) and royal ny was held in London's Westminster Abbey. American networks biographer Robert Lacey (NBC). had to rely on a feed provided by the British Broadcasting Corp., the CNN also ran stories on the wedding and related activities only network allowed to cover the couple exchanging vows. Howev- through most of the week. Guest commentators for CNN included er, ABC, CBS, CNN and NBC provided their own unilateral coverage Ingrid Sweard, editor of Majesty magazine. Last Tuesday, CNN and commentary of pre- and post- ceremony activities. aired a 50- minute documentary on the royal couple that was pro- Most of the coverage by the broadcast networks lasted through duced and aired earlier by the BBC.

Broadcasting Jul 28 1986 34 I TOP OF THE WEEK I

Danforth believes his proposed rules carried, competition would be advanced. the thirds of their capacity.- the letter said. Fur- would meet the so- called O'Brien test that letter continued, because both cable services thermore. cable operators would not have to requires a compelling government interest and the more established local stations carry duplicated network signals and they be demonstrated before private rights are ab- would be subject to competition. would retain editorial discretion to select the rogated. The rules, the letter said, further The proposed rules are "no broader than stations to be carried when the number of three substantial government interests: di- necessary to further the substantial govern- qualified signals exceeds the number of versity, competition and localism. For exam- ment interests," the senator said. They must -carry channels. Also important. cable ple. diversity would be promoted through "would apply only when the cable system is systems could obtain a waiver and the FCC Danforth's set -aside for public stations. The the sole system serving the franchise area." would be able to re- examine the rules. public would be assured access to the non- Unlike the old must -carry rules, Danforth Danforth concluded by saying that he is commercial stations, "authorized by Con- proposes to set aside only one -third of a sys- confident his proposed rule would withstand gress for the specific purpose of providing tem's channel capacity for must -carry. That a constitutional challenge. And as stated in alternative programing." By making it easier would enable cable operators to " retain their another footnote. "courts grant great defer- for new entrants and public stations to be editorial discretion over the remaining two- ence to agency findings."

Action in Atlanta at Eastern Cable

Generally optimistic industry mood prevails at SCTA show; small operators concerned over differences in program costs between them and large MSO's; call goes out for need of operators to fund more exclusive material

The Eastern Cable Show, The Southern Ca- ble Television Association's annual conven- tion. drew about the same number of cable operators and exhibitors to Atlanta last week as it did last year-about 3,500 -but to many of those on hand. the show seemed to have recaptured some of the energy that had been noticably lacking in the past few years. Some of the "Changing Faces (i -r): Barton. Robbins. Lewis The perception is attributable, in part, to the cable's enjoyment of one of its most bull- taking every opportunity over the last sever- want to consider." ish periods. The operators on hand. mostly al months to sell operators on the idea of ICI is willing to fund the development of managers of Southeastern systems, were an setting aside some money each month -say, exclusive programing, but it wants to make optimistic lot. despite the usual plethora of a dollar a subscriber -to create the new pro- sure that. in doing so. it isn't "sold down the concerns raised by the session speakers. But graming. So far, he said, about 30% of the river" by the programers. In other words. he the liveliness of the show also stemmed from operators have at least acknowledged the said, ICI wants to make sure the programers the change of venue. After several years in need for such programing. use the extra funds to improve programing. the cavernous Georgia World Congress Cen- Barton warned cable operators against be- not to improve their bottom line. ter, the show this year moved into the rela- coming too smug. "This is not a period in the By Barton's own admission. a consensus tively intimate confines of the Atlanta Mar- history of cable to bask in our success," he among operators need to fund programing is ket Center, forcing operators and exhibitors said. "There is nothing wrong with the in- still a long way off. That was best illustrated to rub shoulders whether they wanted to or dustry right now," he said. "But a lot of by the comments of Milt Lewis, president of not. people have noticed how successful we've Wometco Cable TV. On the exhibit floor. the proliferating ca- gotten and are willing to compete with us Lewis said the last thing he wants to see is ble shopping services slugged it out for af- very hard and very aggressively." basic programing getting better. If it does, he filiates. The newest player in that market- Cable's best response to competition from said, his pay business will suffer. "We have place made its debut -none other than Crazy home video and broadcasting is to improve to decide what we are going to do. Are we Eddie, the well -known New York -based programing. "The major thrust of the new going to pay someone an extra 20 cents or 30 consumer electronics retailer. era of cable has got to be ... for cable opera- cents a month to take our pay customer - The panel sessions were grouped into sev- tors to think in terms of spending more mon- viewers away. I don't think so. I think we are eral currently scheduled "tracks," covering ey, not less, on cable programing. It's essen- going to tell these people that you are going everything from marketing to acquisitions. tial that the industry wake up to the to have to pay us to be on our cable system But it was the sessions forming the track recognition that we have got to be able to put because you are going to cause a significant entitled "The Changing Face of the Industry" things on the air that are hot and really worth revenue decline." that touched upon the various macro -issues paying for. Before cable operators can come together facing the industry. including operators' "Currently. there are a number of compan- to fund programing. they are probably first funding of exclusive cable programing and ies bidding for exclusive rights to the NFL going to have to resolve the growing contro- the growing gap between what large MSO's football season coming up -great program- versy about the discounts that the large and the other operators pay for cable pro- ing, great stuff. very powerful and cable MSO's receive from programers. According graming. ought to have it," he said. to some operators, the gap between what the At the impetus of Tele- Communications "There are a number of companies cur- largest MSO's and the smaller operators pay Inc. and American Television & Communi- rently talking to the pay suppliers about step- for programing has become so great that it is cations. the nation's two largest MSO's, ca- ping up to the plate and paying the movie skewing the marketplace for cable systems. ble operators have been considering directly studios for the early window that they cur- According to Lewis, the cable pro- funding the acquisition or production of rently give to [home videoj," Barton added. gramers' practice of discounting their ser- high -quality programing exclusively for ca- It will take "big bucks to the tune of $6 vices for the large MSO's is causing small ble. million to $7 million to $12 million" per companies to be merged into, or form part- Peter Barton, TCI senior vice president, movie to recapture the early release window, nerships with, the large MSO's. said he and other ICI executives have been he said. But this is definitely something we A given programer may charge the inde-

Broadcasting Jui 28 1986 er TOP OF THE WEEK

pendent system or small MSO 10 or 15 cents Robbins said programers should not allow per subscriber per month, while charging Primarily prime time large MSO's to acquire programing at dis- Tele- Communications Inc. one or two cents. counted rates for systems of which they are Discounting is "compelling certain mergers, Latest revenue numbers submitted by not the majority owner. For the programers acquisitions and partnerships," he said. three television networks show prime to allow the discounts in such cases, he said, "There is simply no way [for the small oper- time dollars accounting for just over half is to do "all of us a disservice." ators] to be competitive without receiving (50.4 %) of $1.6 billion taken in first quar- Not surprisingly, the FCC's apparent in- comparable discounts." ter of 1986. Share of other dayparts was tention to adopt new must -carry rules (see According to Steve Effros, president of daytime, 18.1%; sports, 16.2 %; news, story, page 31) to replace those outlawed by the Community Antenna Television Associ- 10.5 %; late night, 3.7 %; children, 1.1 %. the court of appeals last summer was a topic ation, the wide gap in rates is "distorting the Network revenue data, project of at the convention. Effros slammed the must - marketplace." Large MSO's can outbid Broadcast Financial Management As- carry rules put forth by Senator John Dan- smaller ones for cable systems, he said, be- sociation, with help of Arthur Young & forth (R -Mo.), saying that if they're adopt- cause large ones have lower programing Co., has so far shown network dollar ed, CATA would be in the forefront of asking costs. totals to be consistently lower, by 8% to the federal court of appeals to eliminate One group of small cable operators has 9 %, than figures reported by Television them. "There will be a constitutional chal- formed a buying cooperative -The National Bureau of Advertising. Reason for dis- lenge to anything the commission does in Cable Cooperative an effort to secure -in crepancy, according to industry offi- adopting must-carry rules," he said. If it programing at discount rates. But, Effros cials, is that TVB numbers, compiled by adopts anything other than the rules con- said, the co -op has "moved painfully slowly Broadcast Advertiser Reports, do not tained in the broadcasting -cable compro- and has not been successful to date." subtract value of make -good spots, mise, he said: "I can guarantee you CATA's According to Effros, CATA is contemplat- from which networks receive no rev- name will be on one of the appeals." ing legal action to deal with the bulk dis- enue, whereas BFM numbers show ac- At least one cable operator would like to counting problem. "We are investigating tual dollars received by networks. see the must-carry rules resurrected in some what legal avenues are available to undo the form. "It's mandatory that we have some major distortions." form of must -carry regulation," said Lewis. James Robbins, president of Cox Cable you like to buy some of me so I can ride on Without it, he said, a local cable system Communications, is not a small operator, but your coattails,' " he said. "I think that is a could put a local broadcast station out of he, too, feels that bulk discounting for the bummer for the business ...because what business by refusing to carry the station's larger operators has gotten out of hand. "It happens is there is subsidization going on. signal. "That cannot be allowed to hap- drives you to go to [TCI] and say: 'Wouldn't That's not right and not fair." pen."

Taft rearranges management after 70% earnings drop

Castrucci responsible for company as Blum of Richard C. Blum & Associates, San Dudley Taft becomes vice chairman; Francisco. Taft senior vice president and chairman's office created: board board member, Samuel T. Johnson, has re- increased with Bass representatives: tired. The addition of the four new board moves follow first -quarter decline members brings the total board membership to 17. In the wake of a 70% drop in earnings during The earnings decline was not unexpected, the first quarter of its fiscal year (ended June and is attributable in large part to dilution 30), Taft Broadcasting Co. announced a cor- resulting from the $680 million in debt taken porate management reorganization in which on to finance the acquisition of the Gulf 11-year president and chief operating officer, Broadcasting properties last year. First-quar- Dudley S. Taft, becomes vice chairman, and ter earnings totalled $3.6 million or 39 cents George E. Castrucci, chief financial officer, a share compared to $11.7 million or $1.28 becomes chief operating officer and execu- per share a year ago. Mechem said that dilu- tive vice president. Those two, plus Charles tion caused by the debt amounted to 69 cents S. Mechem Jr., chairman and chief execu- per share and that first- quarter earnings tive officer, will make up a new office of the would have been only 16% off last year's chairman. (The absence of a president in the mark if the company hadn't assumed the new Taft corporate management was unex- Castrucci debt to buy Gulf. plained.) rection of the company, but they said it was Still, the company, like others in the busi- Also, at Taft's annual stockholders meet- unclear whether Taft Chairman Mechem was ness, is facing a tough TV economy in some ing last week, four members were added to responding to pressure from Bass or his re- markets, particularly Dallas and Houston, the board, all representing the interests of presentatives. where it owns independent UHF stations. Robert Bass, of the Fort Worth -based Bass Three other executives also received title Peter Appert, a broadcast industry analyst family, which has an 18% interest in the changes, but they continue to have the same with Cyrus J. Lawrence, believes the soft Fifth Estate firm. A Taft spokesman denied responsibilities. Jack Sander, television economy has thrown a wrench in the com- any connection between the earnings drop group executive vice president, is now presi- pany's plan to sell its UHF independents in and the mangement moves, suggesting that dent of that group, and Carl Wagner, radio - Houston, Dallas, Washington and Philadel- corporate decisions have been made jointly cable executive vice president, becomes phia. The Houston and Dallas stations came by the three executives for several years. He president of that group. Finance head Greg in the Gulf package and Appert estimates also denied the management changes were Thomas adds the title of chief financial offi- Taft paid S85 million for each. "They paid a the result of any influence from Bass. The cer. lot of money for those two stations and it's restructuring, he said, represented a "for- The new board members are William E. not clear they can get back what they paid," malization" of the current decision -making Oberndorf and John Scully, general partners he said last week. And Appert's company process. in a San Francisco investment partnership thinks the oil economy is on a downturn that Some analysts agreed that the changes handling the Bass interest in Taft; David may last two years, so it may be a while would not affect the basic management di- Lloyd, Washington attorney, and Richard C. before those stations get back on track.

Broadcasting Jul 28 1986 oc TOP OF THE WEEK

At the finish line

The first Goodwill Games, conceived by Ted Turner and co- television" to people thanking the station for putting a "wonderful produced with the Soviet Union, ended last week, amid disap- thing" like the Goodwill Games on the air. Seattle is not a me- pointing national ratings and estimates that Turner Broadcasting tered market, so Galvin said ratings for the games were not yet System would lose about $15 million. The average prime time available. rating for the entire event, July 5 -20, was 2.3, with ratings slightly In Los Angeles, where KTLA(TV) carried the games, ratings increasing during the last four days. (TBS had promised national started out strong (the opening ceremonies got a 10) and "con- advertisers a 5 average rating.) The average prime time ratings tinued to do well" up to the closing ceremony, according to for July 17 was 2.6; with a 2.1 on July 18; 2.8 on July 19, and 2.6 Michael Eigner, KTLA vice president and station manager. The on July 20, based on on ratings for Turner's superstation, overall Nielsen average for the entire games (July 5 -20), for all WTBS(TV) Atlanta, in 12 metered markets. dayparts in Los Angeles was a 3.6/10. The games averaged a TBS spokesman Arthur Sando said TBS's advertising sales 4.3/8 in prime time, a 5.4/16 for the three weekends, a 2/7 in late people would speak to advertisers about how they want to "reex- night, and a 3.4/11 in daytime. press their investment." TBS will "probably be offering them Eigner said that "if the games do continue, because they did advertising opportunities in other programing," he said, adding so well with us," he is hopeful the station would carry the next that TBS does not expect to be returning cash. games in Seattle. Since the 1990 games will be in the United While ratings were less than hoped for in most instances, States and "a couple of stations" showed they could deliver some stations were pleased with the program over all. Thom higher ratings, the 1990 games could be "even better." Neeson, vice president and general sales manager of WLVI -Tv John McKay, president of KDFI -Tv Dallas, said he was satisfied Boston, said the games' 129 hours averaged about a 3 rating in with the games. The ratings "occasionally" reached a 2 or 3 prime time for his station. He said the "concept [of the games] which his station estimated that they would. Once they aver- was well intended; the programing was very good. Considering aged a 4 rating, he said, adding that the station did not have to all the obstacles, it was good broadcasting.... This was very give "an awful lot" of make -goods to advertisers. McKay said good television that didn't deliver the numbers," he said, adding that the technical production of the games "could have been that the games "certainly weren't an embarrassment to carry" better," but that was "not entirely" Ted Turner's fault, because he He believed the program did not have better ratings in part had "to deal with the Soviets." The American viewer is used to because it "didn't quite have the sizzle and hype that surrounds better production quality, he said, and the camera quality used the Olympics," to which viewers have become accustomed. He in Moscow was not up to par, McKay said. The money and the added that the presentation in Moscow "lacked a little by corn - technical expertise evidenced in the Los Angeles Olympics - parison." the "standard" for this type of event -was not-found in the Good- Neeson said that while the games "certainly didn't deliver will Games, McKay said, adding that the viewer "perceived that what we were hoping they would, as far as the audience was and behaved accordingly" As for carrying the 1990 games, delivered only of what the station McKay said it was "hard to say; that's a long time off," but that the estimated, he said], financially, we were pleased." The money station probably would. "Why not ?" he asked. generated "for this time of year was what we hoped we could At the closing ceremonies, Ted Turner said that the Goodwill generate," he said. Games "have proven our contention that the people of the world In Seattle, the site of the 1990 Goodwill Games, there was a lot can cooperate together in sports and other endeavors in a of "local enthusiasm" for this year's competition in Moscow, ac- worthwhile and beneficial manner, irrespective of our politics, cording to Bob Galvin, promotion director for KCPO(TV) Seattle, religion and other beliefs. We can, and we must," he added, who said that both Seattle daily newspapers sent correspon- "cooperate together as intelligent and educated human beings dents to Moscow. Reaction from viewers, Galvin said, ranged in a new world of peace and friendship and mututal coopera- from telling the station they should not "put those commies on tion." ABC networks continue RADAR lead

Top three positions belong to 1,639,000 listeners, up 8 %, followed by Rock Radio, down 0.6% to 1,139,000; Unit- Information, Entertainment, ABC Contemporary (ABC -C) at 1,473,000, ed Stations Radio Network One (USRN I ), Contemporary; Paul Harvey up 10.4 %. Mutual Broadcasting System whose target demographic is 18 -49, off still most popular program switched places with the CBS Radio Net- 0.1% tying ABC Rock at 1,139,000; ABC - work. Mutual finished fourth with FM, down 9% to 1,085,000, and CBS Ra- ABC maintained its ratings dominance in 1,348,000 listeners and CBS fifth at dioRadio, off 1% to 945,000. network radio by winning the top three posi- 1,328,000. NBC Radio climbed from eighth This latest dip for the FM- oriented, tions among persons 12 -plus in the new RA- place in RADAR 32 with 1,183,000 listen- young -adult networks is in line with RA- DAR 33 (volume 2) spring report released ers to the sixth spot at 1,189,000. Other DAR's recently -released volume I report, last week by Statistical Research Inc., West- adult network gains: NBC Talknet (based on which tracks overall radio listening among field, N.J. Overall, adult- oriented networks programing from 7 p.m. through midnight), adults 12 and older on a Monday- Sunday, captured five out of the top six spots, each up 15% to 467,000 listeners, and ABC Di- 24 -hour, basis. The report showed FM lis- posting audience increases over the previous rection, up 8% to 880,000. tening dropping slightly from a 71.8% reach report, while the youth networks continued The decline in overall 12 -plus audience of the total radio listening audience last fall to slide. for the FM- oriented youth networks, first to 71.3% in the spring, marking the first ABC Information (ABC -I), for the fourth detected in the fall RADAR 32 book downward movement for the FM band since consecutive rating period, was the highest - (BROADCASTING, March 10), continued in Statistical Research began measuring AM rated radio network, this time registering an the new report. (In the spring RADAR 31 and FM usage 14 years ago. average audience estimate of 1,741,000 12- report, three of the five networks in the 12- The biggest percentage gain in 12 -plus plus listeners per commercial, Monday plus category were targeted for young adults audience since RADAR 32 was recorded by through Sunday, 6 a.m. to midnight, up [BROADCASTING, July 29, 1985].) Among the National Black Network (NBN), which 4.3% from the fall RADAR 32 report. Next those networks affected: NBC's Source, soared 46.5% to 526,000 listeners. NBN's was ABC Entertainment (ABC -E) with which fell 6.1% to 1,152,000 listeners; ABC primary rival, Sheridan Broadcasting, post-

Broadcasting Jul 28 1986 I TOP OF THE WEEK i I ed the largest 12 -plus audience percentage 805,000 listeners. Rounding out the top five works did not vary greatly from the previous drop from the previous book. falling 13.5% positions were (in descending order): ABC book. to 437,000 listeners. Rock (773,000), ABC -C (734,000), ABC - It was status quo on the program side as As with thé 12 -plus audience, ABC Ra- FM (578,000) and USRNI (568.000). Only Paul Harvey's news and commentary over dio took the top three slots in the 25 -54 age two of the networks posted audience per- ABC Entertainment remained the most -lis- group, the most sought after demographic by centage gains in this category from the fall ten-to network radio fare for persons 12 and radio advertisers. ABC -I was first with report: ABC -C, up 10.2 %, and USRNI, up older (audience listening to commercials 915,000 listeners followed by ABC -E at 5.4 %. within programs.) Pa a l Harvey News, Mon- 902,000 and ABC -C, which inched by Mu- In cume listening for persons 12 -plus day through Friday at 8:30 a.m. NYT, was tual, with 758,000. Mutual fell from third to (Monday through Sunday, 6 a.m. to mid- first with 5,779,000 listeners. Harvey's 15- fourth with 744.000 listeners while NBC Ra- night), ABC -1 was first with 25.265,000 lis- minute weekday news program (12:06 p.m.) dio Network moved from sixth place to fifth teners, followed by Mutual with was second while his weekend edition with 589.000. 22,739,000, ABC -C with 22.706,000, CBS (11:10 a.m., Saturday) was third, pulling The top youth network in the young - Radio Network with 21,977,000, and NBC 4,215,000 and 3,539,000 listeners, respec- adult 18 -34 demographic was NBC's Radio Network with 20,644,000. Individual tively. Rest of the Story, Harvey's five -min- Source. which had an average audience of audience estimates for those top five net- ute, Monday- through- Friday -afternoon (3:06 p.m.) newscast finished fourth at 3,367,000. Next was CBS Radio Network's New dawn for `CBS Morning News' 7 a.m. weekday newscast anchored by Charles Osgood with 3,297.000 listeners. `West 57th' stays The new RADAR report also measured, for the first time, four of ABC Radio's long - Van Gordon Sauter, CBS News president and executive vice president of form shows: Rock/me and Power Cuts, pro- CBS/Broadcast Group, said late Friday (July 25) that CBS will "introduce a new duced by the Global Satellite Network, and broadcast" of the CBS Morning News next January and that it will be produced by a American Country Countdown and Ameri- separate unit of the CBS /Broadcast Group. can Top 40, produced by ABC /Watermark. His remarks followed published reports that Susan Winston, CBS Morning News (Individual short-form and long -form pro- executive director, who was brought in to completely overhaul the broadcast, is grams are listed together in RADAR.) Of the leaving the network next October following the network's decision not to renew her four ABC shows, the weekly, four -hour option. George Schweitzer, vice president of communications and information for the American Top 40 broadcast, hosted by Ca- CBS /Broadcast Group, said that reports of Winston's departure "had not been con- sey Kasem, attracted the largest audience, firmed" by CBS, and that no statements would be made until after a conference with finishing 10th with 2,395,000 listeners. her today (Monday). (Among adults 18 -plus, the show ranked Winston, who was returning from London last week and could not be reached for 24th.) comment, has a two- tiered contract with the network. The first part includes her work developing a new format for the morning news program from May through October. If her plan were approved by CBS, the network would renew her option and she would remain for about 18 more months as executive producer of the reformatted program. House Copyright Winston recently met with CBS chairman and chief executive officer, Thomas Wyman, and other top executives ( "In Brief," July 21) to present her proposal. She Subcommittee was to reveal the final plans for the program, which were said to include a regional format with anchors in multiple locations throughout the country, to CBS affiliates on at odds over July 30. That deadline for revealing the plans to CBS affiliates has now been moved to January. Morning News co- anchors Forrest Sawyer and Maria Shriver will leave music licensing the broadcast at the end of this week. Said Sauter: "There has been a great deal of discussion today about the CBS Kastenmeier says he sees no Morning News. Much of it has been misleading because it related to options that movement soon on legislation have been discussed but in no way adopted." He said that "after several weeks of requiring TV producers and discussion, we have decided to eliminate the traditional boundaries that experience syndicators to include music after experience have convinced us are too restrictive. rights in programing sales "In January, we will introduce a new broadcast in the 7 -9 period following the CBS The debate over proposed Early Morning News. This new broadcast will be produced by a unit to be formed legislation that would repeal the current blanket copyright within the CBS /Broadcast Group. It will report to me as an executive vice president of licensing system for music in syndicated the group. CBS News will continue to produce the Early Morning News and will be a television programs heated up on Capitol significant contributor to the new broadcast. Many of our employes will play a part in Hill last week. A House hearing served as a this new broadcast, and the newsgathering resources now allocated to the Morning lively forum on the measure that would re- News will be imperative for its support. The CBS Early Morning News and the CBS quire producers and syndicators to deliver will Morning News continue through the end of this year," Sauter said, adding that syndicated programing to stations with the more plans about the new unit would be revealed "over the next few months." music performance rights included. Reports of the Winston departure, on top of earlier Morning News disappoint- It was the second hearing convened on the ments, may further affiliate discontent with that broadcast. One prominent affiliate controversial issue, which appears to have told BROADCASTING he found the news "shocking," and ascribed it to "tired, scared sharply divided members of the House and gutless" decisionmaking. Copyright Subcommittee. That division was o acknowledged by Subcommittee Chairman Robert Kastenmeier (D- Wis.), who told CBS's West 57th, which was in danger of being canceled, will return to production for BROADCASTING that no immediate action midseason 1986 -87 with its production and on -air staff intact, /Broadcast CBS Group was planned on the legislation. "There's no President Gene Jankowski said last week. "West 57th has clearly earned its place. It consensus at this point. I still consider it an is editorially sound, has a vibrant style all its own and has built audience steadily in its open issue." just 13 completed -week run," Jankowski said, adding that "the response from view- Television broadcasters, led by the All - ers and critics has been most supportive, and we are pleased to be able to continue Industry TV Music License Committee, are this second prime time CBS News hour." seeking passage of the measure, while music licensing societies such as the American So-

Broadcasting Jul 28 1986 GOOD SHOW:

Outstanding Ingenue in Outstanding Costume Design in a Drama Series a Drama Series ELLEN WHEELER David Dangle Another World Nanzi Adzima Role: Marley Victoria Love Bud Santora GUIDING LIGHT Outstanding Supporting Actor in a Drama Series Outstanding Hairstyling in a JOHN WESLEY SHIPP Drama Series As The World Turns Ralph Stanzione Role: Douglas Cummings Linda Librizzi Williams GUIDING LIGHT Outstanding Writing Team in a Drama Series Outstanding Lighting Direction Head Writers in a Drama Series Pam Long Hammar Frank Olson Jeff Ryder Lincoln John Stulik Breakdown Writers Hal Anderson Addie Walsh Jene Youtt John Kuntz AS THE WORLD TURNS Christopher Whitesell Associate Writers Outstanding Music Direction and Megan McTavish Composition in a Drama Series Stephen Demorest Music Directors Victor Gialanella Jill Diamond Mary Pat Gleason Rae Kraus Trent Jones Composers Pete T. Rich Gail N. Lawrence Billy Chinnock Nancy Curlee James Lawrence GUIDING LIGHT Patricia Stotler SEARCH FOR TOMORROW

Another dramatic showing in the Daytime Emmys. Congratulations from the people who invented daytime drama.

PROCTER & GAMBLE PRODUCTIONS, INC. This September, Panasonic will deliver the W format that's every inch a broadcast quality system.

MII >>> CIJm Qo .. r ] ]

Systems Broadcast Panasonic 07094. NJ Secaucus, format. original Way, Panasonic One Systems, Broadcast the in longer times four back plays -II M And Panasonic write: Or -7671. -348 201 1- reload. to stop to having before longer times call history, recorded into others all turn four shooting yourself find you'll and cassette, to about that's format 1" the discover To minute 20- conventional the to that Compare itself. for pay operation. of minutes 90 to up provides cassette will that investment an -II M makes equipment -11's M playback. and recording minute 90- extra for required space extra or conversions audio. -fidelity high as well as stereo for format expensive No economy. -in Built provisions with Delivered audio. -channel Four system. -II M the of generations. multiple are heart the at dependability and performance through even Format C 1" the of that rivals Panasonic electronics, professional in performance -II's M tape, particle metal and leader a as Recognized reliability. Panasonic tracks recording independent heads, separate recording. link down using By cassettes. 1/2" on quality picture 1" automated for delays program and machines world. the throughout standard design can cart in used be -II M automation. for Ideal a set will that format component a has finally today. use in systems industry broadcast the -II, M of introduction the all virtually with connection ready enable With design. analog component Advanced to combine format signal video and interface machine. cart or recorder control edit Standard interfacing. System studio the into right loaded be can field the all. for one the is -II M edits. in used that's cassette Y2" compact same the So frame matched for trimming speed or -roll pre conversion. format of degradation performance automatic editing, split audio editing, audio and and cost time, the eliminate capabilities video it's Whether capabilities. editing Full format single- -II M system. one format, One broadcast. -air on and editing through right pickup field from broadcasting format single- allow that features with system -based cassette particle metal first the It's format. -II M the introduces Panasonic 1 I TOP OF THE WEEK I ciety of Composers, Authors and Publishers; chaos" and an "administrative nightmare for Broadcast Music Inc., and SESAC as well as advertisers." If adopted, the letter said, costs the Hollywood production community are for advertising would escalate or lead to a staunchly opposing it. Both sides have reduction of income for composers and pub- launched major lobbying efforts to present lishers.) their case. Boner attacked the measure for failing to The battle over the bill intensified as the protect composers and leaving them to "fend broadcasters took aim at their opponents for themselves." Boner charged that it shifts even before the hearing began. The All -In- the "cost of music performance rights to pro- dustry committee convened an early morn- gram producers, or eliminates the cost to ing press conference to discuss so- called stations altogether, at the expense of the "scare tactics" used by Hollywood to defeat writer and publisher." Furthermore, the con- the bill. "One of the problems we've en- gressman claimed that broadcasters could countered in trying to disseminate our case is obtain music performance rights through the misinformation and outright lies being other methods, such as source licensing, di- attested to by Hollywood, ASCAP and rect licensing or per-program licensing. BMI," said Jack Zwaska, executive director But that contention was refuted by Abiah of the All- Industry committee. (Bob) Church, general counsel for Storer Furthermore, the broadcasters charged the Kastenmeier Communications, who said none of those other side with "pressuring" one of the options would work. During the press con- scheduled witnesses not to testify. Lawrence mercials. The bill's author, Representative ference (he also testified at the hearing), Berkowitz, president and chief executive of- Frederick (Rick) Boucher (D -Va.), is offer- Church said direct licensing doesn't work ficer of IDC Services Inc., a company that ing to amend it to provide composers with a because of the difficulty in locating compos- distributes residuals to actors in commer- statutory right to residual payments. ers. Also, he said, the owners of most TV cials, was expected to appear before the sub- Boucher also is prepared to draft an amend- music are not the composers, but the major committee, but Berkowitz requested that his ment that would permit composers to bar- Hollywood studios. "I found that I wasn't testimony be withdrawn. Bruce Lehman of gain collectively with the Hollywood studios dealing with composers, but Hollywood Swidler & Berlin, and lobbyist for the indus- for those residual rights. production houses; they aren't interested in try committee, reported that Berkowitz told Presenting the case for maintaining the selling you anything." him that he had been "pressured by his cli- blanket licensing system were Senator Al He had also attempted to negotiate with ents not to testify." Even Kastenmeier took Gore (D- Tenn.) and Congressman Bill Bon- program producers. That method, called note of Berkowitz's absence. "I trust that er (D- Tenn.), both of whom said they were source licensing, he said, doesn't work ei- there is nothing untoward about his representing songwriters and composers ther. "We knocked on the doors of every [Berkowitz's) failure to appear here," the based in Nashville. Gore testified that with- major studio and said, 'We'd like to buy chairman said during the hearing. out the blanket license, songwriters would from you direct.' I got the back of their be forced to keep track of each time their hand. I was told to get lost," Church said. Berkowitz's testimony to back up their argu- music is used. It would be an "impossible The per-program license, he continued, is a ment that residual payments to composers task," Gore said, adding that when music is "misnomer." It's just another form of the for the music rights can be administered suc- used over and over again, "there should be blanket license and "far more expensive." cessfully and efficiently without the blanket compensation on a continuing basis." More- Eugene Bohi, general manager of WGGT- license. Copies of Berkowitz's prepared tes- over, Gore argued that the current system TV Greensboro, N.C., also testified against timony were distributed by the broadcasters. "works well and allows the little guy to par- the "inequity" of the present licensing sys- According to the document, Berkowitz pre- ticipate," and that if it is altered, Congress tem. He said that after broadcasters buy the dicted that it would be "possible for IDC risks "destruction of one of the most dynam- rights to air the syndicated television pro- Services to pay residual payments to com- ic industries." grams, they have to pay a separate fixed fee posers as an alternative to ASCAP /BMI roy- Asked if he would oppose the legislation to ASCAP and BMI for the music rights. alties." It would require, the testimony said, even if it assured that composers wouldn't be "We can't even negotiate the price," he said. "little more than adding a small amount of harmed, Gore said he would. "Yes, I would "The payment is capricious and arbitrary additional data from our present clients at still be opposed, even if it could be demon- and creates a tremendous hardship on inde- the time of production to assure that the nec- strated that money to the composers would pendent stations." Moreover, he said, the essary information is in our database to have not diminish. What's at stake is the viability revenues paid to the licensing societies "bear an alternative method of payment to AS- of a system that nurtures the process," he no relationship to the reality of the local mar- CAP /BMI royalties." said. ket, especially the market of an independent One of the chief arguments against the bill (Further opposition to the broadcasters' station. Their imperious percentage comes is that it would not protect composers who, bill was expressed in a letter to Kastenmeier right off the top of the station's revenue, and if it were enacted, would be denied residual from Association of National Advertisers I can tell you from experience that the music payments for continuing broadcasts of their President DeWitt E. Helm Jr. ANA criticized license fees can make the difference between work in syndicated TV programs and com- the measure because it would create "virtual being in the red or black."

Boucher Church Boh, Boner Gore

Broadcasting Jul 28 1986 Radio State of the Art01986 LOOK FAMILIAR ?! ARE YOU FRUSTRATED OVER... High Operating Cost Expensive Talent Fickle Audiences Low Bottom Line Performance

If you're planning on changing format...or if your "bottom line" isn't where you think it should be... or if you're in the process of investing in a radio station...call Bonneville.

Our Easy Listening format is the only one available today de- signed with research and sixteen years of experience to make lis- teners and station owners relax!

Talk to the people who have a track record of high performance.

BONNEVILLE 2 BROADCASTING SYSTEM 4080 COMMERCIAL AVENUE NORTHBROOK, ILLINOIS 60062 1 -800- 631-1600 D) C

1M1 WIGNIGIE 1I91: - ....arpFl t!t$..

No static medium This year will quickly be forgotten by national radio sales representa- months as John Blair & Co. purchased Torbet Radio and Selcom tives, but for network radio executives its memory will linger. While Radio (now Select Radio) from Selkirk Communications Ltd. At national spot sales experienced one of its worst periods in recent least one radio rep executive sees that trend escalating in the coming memory during the first half of 1986, radio networks, primarily year. through their various demographically targeted, long -form pro- Interep Chairman Ralph Guild is forecasting a major shakeout in grams, are rapidly attracting advertising dollars, leading to double - the business, leaving just two or three major sales representation digit growth. companies as the source for all national spot advertising time. He The consolidation among national radio representation firms, said these same firms will eventually provide "every conceivable which began some three years ago, continued over the past 12 broadcast service" including the handling of sales for the traditional

Broadcasting Jul 28 1986 45 STATE OF THE ART: RADIO wired networks. The change will make it easier for agency and Other trends include a heightened interest among station managers advertising executives to buy radio, he said. "The medium will be in the 24 -hour satellite -delivered services such as the Satellite Music enhanced as it becomes profitable for the agencies to handle." Network and Transtar Radio Networks. They are increasingly being On the programing side, the musical trend for many stations, viewed as an economical way to operate a station in a debt -service oldies, is in tune with the nostalgia craze sweeping the country. The era. trend is particularly apparent among album -oriented rock and adult In the realm of AM technology, a joint effort by broadcasters and contemporary outlets, both of which are seeking, and finding, listen- receiver manufacturers to improve the sound of AM's high frequen- ers in the "baby- boom" 25 -to-44- year -old age group. Contemporary cies is bearing fruit. An all- industry committee sponsored by the hit radio still remains strong, but the number of stations programing National Association of Broadcasters and the Electronic Industries the format has leveled off over the past 12 months. Association is preparing to select standards that could help bring the The past year also witnessed a record amount of syndicated pro- medium one step closer to improved, wideband receivers and also graming, both short-form and long -form, as more stations seek qual- make the quality of broadcast transmissions more consistent. ity material, especially for weekend airplay. The following pages describe the state of the radio art for 1986:

Network radio on a double -digit roll Expansion of programing offerings than in the first half of 1985. growing. But in light of the total going is going hand -in -hand with Whether the increase stems from higher down, we have been able to show less of an exploitation of new advertising costs -per-thousand, higher unit prices due to attrition than the total [network] universe." increased audience or added inventory de- In some cases the improved prospects for Radio networks are diverse entities. Some pends on the network. Art Kriemelman, of- an individual network have come from new are exclusively news; some are aimed at fice of the president, Mutual, guessed that or revitalized management. A Westwood black or Hispanic audiences, and some spe- industrywide, costs -per -thousand over the One filing with the Securities and Exchange cialize in long -form programing aimed at last 12 months have increased "close to dou- Commission shortly after it had bought Mu- youth markets. Some have sports; a couple ble- digit." tual showed that the latter reported a $4.8- specialize in talk radio, and some are con- The new president of ABC Radio Net- million operating loss for the year ending tinuous, 24 hours a day. Yet the past 12 works, Aaron Daniels, said: "We have not August of last year. Revenue of $28.6 mil- months have left common marks on this di- added any inventory over last year. Price lion was up 6% from the year prior, but was verse group of satellite -delivered program- increases take up some of double -digit in- down 7% from two years ago. ing entities. creases but not all of it. Among the other Westwood One Chairman Norm Pattiz Probably the most significant trend is the reasons are that there are more advertisers said Mutual is now "clearly running in the continued combination of traditional news using the medium than ever before ... and black." Part of the improvement was due to a networks with suppliers of long -form pro- we are able to enjoy a higher sell -out rate." significantly higher audience gain measured graming under the same corporate roof. This Stephen Soule, vice president of the NBC in the fall of 1985, as against a year earlier. has been accomplished both by mergers - Radio Network, said: "Guessing which rea- That Mutual was in essentially the same Westwood One buying Mutual last Decem- son accounts for how much of the growth is business as Westwood also allowed the two ber and United Stations buying the RKO Ra- really a game. Youth networks can be very operations to combine functions, thereby re-

ABC's Daniels Westwood's Pattiz United's Verbitsky CBS's Brescia AP's Hood NBC's Bongarten dio Networks just a little more than a year hot, so is entertainment and long -form pro- ducing costs. Roughly 70 positions were ago-and by increased long -form program- graming ...All of those things that are envi- eliminated. Westwood took on responsibi- ing by the traditional networks. Other trends ronmental selling are popular. There are new lity for Mutual's satellite transmission, as include the packaging of newscasts in a advertisers, but there is also some attrition. well as production of Mutual specials pre- wider variety of lengths and times to accom- Raising rates is popular but that has leveled viously farmed out to third parties. Pattiz modate the needs of diverse stations, and the off. Now your rate increases are pretty much said the various changes "...resulted in cut- continued growth of 24 -hour networks dependent on audience gains." ting about $10 million out of the operating (BROADCASTING, May 26). From a year ago, the combined average budget." Moving up The Larry King Show Most, if not all, of these trends serve to 12-plus audience of the 18 networks, Mon- from midnight to 11 p.m., packaging the expand network radio's offerings to stations day-through- Sunday, 6 a.m. through mid- first two hours separately, and more aggres- and advertisers. The growth is spurred by an night, was up about 2 %, according to Statis- sively selling the show ". .. increased the increase in the number of radio stations and tical Research Inc.'s RADAR 33 report, average rate of King about five times, from because advertisers are showing continued, which was released last week. And the grad- what was about $60 to $260." if not increased, interest in using network ual aging of the population was reflected in While changes have also been made at the radio. the ratings. The 18- 34- year-old network ra- RKO networks, since renamed US 1 and US Unaudited numbers compiled by Ernst & dio demographic was down 3%, while the 2, United Stations President Nick Verbitsky Whinney for the Radio Network Association most sought after target audience by adver- said RKO's sales and affiliate relations staffs show the eight RNA members (Capital Ci- tisers, 25- 54-year-olds, was up 5% from a have not been combined with the staff of ties/ABC, CBS, NBC, Satellite Music, year ago. United Stations. The variety of news fea- Sheridan, Transtar, United Stations and Said ABC's Daniels: "We consider youth tures that used to be part of US 1 and US 2 Westwood One /Mutual) reporting first-half as I 2-to-34. Looking at it during the past were eliminated at the outset, a decision Ver- 1986 revenue of $176.8 million, 15% higher year, we would like to have seen that area bitsky said he has not since questioned: "The

Broadcasting Jul 28 1986 46 ,00-0

1 If you're serious about improving your ratings and profits, ¡lease call. At The Research Group, we won't ask you for your business unless we can help you to improve it. To do that, we have to listen to you ... to learn your goals and your concerns for now and for the next five years. Our firm is dedicated to the long -term real development and improvement of radio stations. If you have an interest in bringing your radio station to a posture of excellence in product, in market share, and in profitability, please give us a call. We'll listen. It all starts with a two -way dialogue.

Larry B. Campbell President (206) 624 -3888

In almost every field, there is a company that has earned a reputation as the leader. The Research Group

Radio's Strategic Research Team

\1h IROPOLI IAN PARK, SUITE 1200, 1100 OLIVE WAY SEATTLE, WA 98101 (206) 624 -3888 STATE OF THE ART: RADIO only feature we run right now is the Tim Soule said: "My estimate is that last year the month ago so that "... CBS could become a McCarver sports commentary." concerts and specials were responsible for more serious player in the long -form arena, Overall, United Stations' inventory will about $50 million revenue [out of roughly rather than be reactive," said Dick Brescia, be increasing. Verbitsky said the network $330 million], and this year it is $75 mil- senior vice president, CBS Radio Networks. will introduce three new long -form weekend lion." Adding in play -by -play sports, long - The division's first production effort will be shows in September, October and Novem- form programing accounts for roughly one- Business Update, a half-hour, Monday - ber, respectively. "Now we do about a dozen third of total radio network dollars, through- Friday, business news program for weekly shows," Verbitsky said. "This will according to Westwood One's Pattiz, whose American Public Radio stations beginning in bring it up to about 15." The current list of original company, the Westwood One Radio late September. United Stations' weekly, long -form program Networks, remains one of the largest distrib- Mutual added a two -hour weeknight offerings runs the gamut from country to utors of satellite -delivered programing, both talk show with psychologist, Dr. Tony rock to big bands/nostalgia. long -form and short-form. Grant, last April, preceding The Larry King Verbitsky said the marketplace for long - Recent and future developments in long - Show. Pattiz said that at last count, the Grant form programing will be "pretty well satu- form programing among the networks in- show had 130 affiliates including stations in rated." Yet companies, including United clude: six of the top 10 markets. Also new will be Stations, continue to add shows. NBC's CBS Radio Programs was formed a four one-hour specials featuring Rona Bar- rett. Jack Clements, office of the president, Mutual, said the network was getting good clearance for its one -hour, 5 a.m. news mag- azine, America in the Morning. "We are To reach looking at other long -form news possibili- ties .... There seems to be increasing need for long -form late at night." a dynamic market, Ron Davenport, president of Sheridan Broadcasting Network, said: "We are in the process of developing some long -form pro- you need a dynamic graming. We are also producing an informa- tional show and we expect to have that radio station. kicked off by the fall. Inside the NFL will start this fall. We are still in the process of putting the package together." CBS's RadioRadio network is planning to expand its weekly Rock Connections show from a limited 15 -week summer series In St. Louis, it's KMOX. to a year-round schedule because of "very positive" station and listener reaction, said Bob Kipperman, vice president and general manager of the young -adult network. NBC Radio Entertainment added two offerings this year: Soupy Sales Moldy Ol- dies, a two -hour weekly program, and The Jazz Show with David Sanborn, also a two - hour weekly broadcast. Other recent addi- Think tions include an occasional one -hour country concert show, Live From Walt Disney World, and the 90- minute monthly special, Profile '86. Among the changes at ABC TalkRadio in the past year was making station clearance optional. Maurice Tunick director of Talk St. Louis Radio, said the syndication on an "ad hoc" basis gave the stations more flexibility and allowed Talk Radio to sell programing to more than one station in a market. The move's effect on the network's audience is not ascertainable since TalkRadio is not mea- sured by RADAR. But measurement may happen in the future, said Tunick. Think Changes in station ownership and oper- ation are affecting the amount and presenta- tion of news, according to James R. Hood, deputy director, news, Associated Press Broadcast Services: "Our numbers are off slightly but they are more than compensated for by picking up medium and major mar- KMOX kets. The drop -off is mostly in the small markets where I think a lot of stations have gone to state networks or satellite- delivered networks. The satellite networks help them reduce their overall costs. That very same See Your CBS Radio Representative motivation [lowering costs] has encouraged major -market stations to increase their use of networks in the bigger markets." Lou Giserman, news director for UPI Ra-

Broadcasting Jul 28 1986 AR i' yING YaRS, ELEVEN 1 TCROWDS. programming options than anybody else. The AP Network is, without a doubt, Because we give you absolute the hottest ticket in radio today flexibility and control over your Because we deliver more programming mix. listeners than any other radio net- And because when it comes work in the country. And we serve to avails, you run the show AP never the leaders in nearly all of the top requires any commercial clearances. 100 markets. Including top -rated So when local advertisers stations in New York, Philadelphia, line up to sponsor AP reports, Boston, Houston, Dallas, Minnea- you're the one who cleans up at polis, San Diego, Phoenix and the box office. Seattle. For more information about Why? the AP Network, call Jim Williams at Because we've got the largest, 800 -821 -4747 or your local AP most pervasive news staff in Broadcast Executive. the world. Because we give you more SeN ¡C

ß ubt, . ted t D°,, AP Ass°caWith° u sz A,F{ MO'P STATE OF THE ART: RADIO

dio Network, also said it was easier to clear al that had a localized feel to it "... without Brescia's assessment was seconded by newscasts in major markets: "A lot of sta- the network outcue at the end. So we are Mutual's Kriemelman: "I think radio has not tions seem to be cutting back on local news doing more news feeds, offering more local been impacted by the television softness." staffs. There are both pluses and minuses to coverage that they can drop into their own Mutual sports broadcasts include Notre that development .... Every network in the news segments." Dame football, National Football League world relies on local stations to provide Overall combined ratings for the two ma- "wild card" games and several college foot- training for future staff." jor networks targeted to black audiences ball bowl games. The flagship news services of both AP and (National Black Network and Sheridan NBC's Bongarten said the radio network's UPI are still being sold rather than bartered, Broadcasting Network) have remained sta- broadcasts of Monday Night Football has and there are no plans to change despite the ble, although each has experienced major been affected slightly: "Sales are basically more rapid revenue increases enjoyed by a swings in the last several RADAR books. good but the change in the nature of the number of the commercial networks. Said Jack Bryant, vice president, affiliate rela- sports advertising marketplace has had some Hood: "We have had very small rate in- tions for NBN, said accurate audience mea- impact." Sports offerings of the ABC Radio creases, never more than one per year, on the surement is a special problem for the black - Networks include the triple crown horse rac- order of 4% or 5 %.... They are more oriented networks: "Any time you have a ing events and the NBA championship se- pegged to inflation. Part of the appeal of our sub -segment of the total U.S. population ries. service is that stations aren't required to Against which media is network radio clear commercials. That is good for the al- competing most directly? Most of those ready successful station or the one that wants commenting said they still present them- to keep its commercial load very low. Some selves as a way to improve the mix of a of our other clients already have commercial national television advertising campaign. networks and use us as a supplement." AP is Said NBC's Soule: "I view our biggest com- also involved in some barter activity through petitor as TV. We spend a lot of time trying to its Worldwide Network, which syndicates acquire pieces of budgets being put into oth- several weekly long -form programs and er radio networks, but we lose most often through a joint . venture with WSM Inc., when it goes only into TV." Nashville, which syndicates Music Country A slightly different perspective was pro- Network a four -hour overnight country-mu- vided by Bob Rush, director of broadcast sic talk show. But Hood said the barter activ- services for Dow Jones: "The Wall SMN's Tyler RNAS Lobdell Street ity is minor compared to its traditional busi- Journal Report is developing more exclu- ness. which doesn't conform across the board to sive advertisers that are traditional to print- UPI has an advertising supported radio research confines... you will have the pos- ... trying to position ourselves as a broad- network, Nuestras Noticias, which serves sibility of statistical flaws. Even the U.S. cast extention of The Wall Street Journal. the Spanish -language community. Giserman Census Bureau isn't able to come up with a And we have gotten some advertisers who said the two -year -old network had previous- real total for the black and Hispanic popula- are not in spot or network radio, but are only ly been a joint venture but is now totally tion." NBN fared better than any other net- in print." The Wall Street Journal Report owned by UPI. The network has 48 affiliates work in the RADAR report issued last week, transmits 19 financial reports to stations and is profitable. he said. with a 47% increase in average I2 -plus audi- each weekday. Other changes are in the works for the ence, Monday- through- Sunday, 6 a.m. Radio networks are also seeing more ad- radio network news business. Earlier this through midnight. vertising dollars from businesses trying to year, Mutual reduced the bottom- of-the- The two 24-hour, satellite -delivered net- reach businesses. Bob Lobdell, president of hour newscast to two minutes but added a works, Satellite Music Network (SMN), the Radio Network Association, said: "In the 60- second headline service at 25 minutes which offers six, full-service formats, and past year we had a raft of advertisers in the after the hour. At 55 minutes past the hour a Transtar Radio Networks, which distributes direct -response arena ...using 800 num- softer "life -style" segment was replaced four formats, continued to show growth in bers. They have ranged from office equip- with a headline news update. Said Clements: the just -released RADAR report. SMN ment manufacturers (such as Canon) to peo- "The traditional AM station never had diffi- Chairman John Tyler said the company was ple selling magazine subscriptions to culty with our news. But the more-music preparing to introduce a new format, "Z- brokerage services (such as Charles FM stations had greater difficulty justifying Rock," directed to an 18- 34- year -old audi- Schwab), or AT &T office systems. For us, a five- minute newsbreak. Stations are look- ence. He said KGFJ(AM) Los Angeles has whole categories that did not exist a short ing for more news in a shorter period of signed to take the format, which will give time ago have blossomed. Radio network for time." Los Angeles two 24-hour network stations. them is a comparatively low -cost way to Randy Bongarten, president of NBC Ra- Other new 24 -hour formats introduced with- cover their nationwide network of dealers, to dio, said that network has taken the last min- in the past 12 months are SMN's "Heart and make them part of the national marketing ute of its five -and -a -half minute hourly Soul" and "Pure Gold" and Transtar's "The plan." newscast and is "now doing business news Oldies Channel." KIQQ(FM), which sub- RNA's Lobdell said advertisers being tar- and sports ...The station can either take the scribes to Transtar's "Format 41," is the oth- geted include "food products" companies: last minute with the newscast or tape it and er. Transtar is considering a "number of in- "There are an awful lot of brands that are air it later." novations within formats," said Terry budgeted for $8 million or less that could Paul Amos, vice president in charge of Robinson, the company's chairman and really make money go a lot further in radio." CNN Radio, said that network has found chief executive officer, but he was not pre- Some of those commenting said that per- "stations need more access to actualities in pared to make any announcements. haps revenue growth would take a breather their news service," so the network is now While the television industry has recently after the strong increases of recent years. offering a "newsfeed" service. Stations re- been caught between the pincers of high Westwood One's Pattiz, however, said the ceive on- the -spot material from CNN, as sports -programing rights fees and the lack of industry should get ready for a second wind: well as from stringers at other stations. advertiser, and viewer, support for sports "There is not a set amount of inventory with Amos also noted that a significant part of programing, radio seems to be less affected. a cap on it. We are only limited by our ability CNN Radio's growth is coming from music CBS's Brescia said that all of that network to generate programing that stations will car- stations that have a need for shorter news- division's sports broadcasts are profitable, ry and our ability to pay compensation to casts. The network, he added, is still "not including Major League Baseball's Game of stations that will accept it. Network radio profitable ... but we are a lot closer now the Week, All -Star game, league champion- still has such a small percentage of total in- than we have ever been." ships and World Series; NCAA basketball ventory ...I could see total network inven- UPI's Giserman said the network's re- playoffs; the Masters golf tournament, and tory doubling or quadrupling in the coming search indicated that stations wanted materi- the Cotton and Sun college football bowls. years."

Broadcasting Jul 28 1986 co IF YOU WANT TO WIN ratings in the 25-45 demographic...if ID's so it's completely localizable. PURE GOLD gives you the you want to attract buys from local retail businesses...if you music, the personalities, the news, the specials, the consulting want to take the "old" out of oldies with golden hits in a fresh services, all the tools you need to create your own winning modem format...you want PURE GOLD! oldies programming. Win the way YOU want to win...with PURE GOLD is much more than just a Saturday Night Oldies PURE GOLD! Show. PURE GOLD is 24 hours a day, seven days a week, of YOU ARE THE EXPERT on your market, your competitive consistently winning live radio programming featuring the situation, your radio station. Join the satellite programming greatest hits of all time. And PURE GOLD is just one of Satellite network that gives you the flexibility to win your way. Call Music Network's successful formats. Satellite Music Network Satellite Music Network toll -free at 1-800-527 -4892 (in Texas call clients are unique and very individual winners today in Los 1- 214-991 -9200 collect). Satellite Music Network...where you are Angeles, Washington DC, Pittsburgh, Atlanta, Sacramento, the success story. Milwaukee, New Orleans, Memphis, and many other major markets coast to coast. PURE GOLD doesn't force the same cookie-cutter identity on Satellite every radio station regardless of market size or location. It's Music FLEXIBLE live satellite oldies programming, with no network Netwolk DALLAS NEW YORK CHICAGO LOS ANGELES DETROIT STATE OF THE ART RADIO Soft year for spot radio Hard times for a number of years. Also cited was continuing "regionali- advertisers, general economic zation," advertising agencies making their slowdown, increase in use of buys directly from stations through regional regional networks all point offices, bypassing the rep. The lackluster to very modest gains over '85 economy, the executives said, has affected some regions of the country more than oth- For the first six months of the year, the spot ers. Particularly hard hit have been the West radio business has been flat as a pancake," and South, while the Midwest and Northeast one observer noted last week. The expecta- remain in relatively good shape. tions for the remainder of the year are not too The top 10 markets are off the most. different, with most national spot represen- Through May, they were down a combined tatives suggesting last week that they will be $5 million, dropping to $124.3 million. Ac- grateful the if industry is up this year by an cording to Radio Expenditure Reports data Torbet's Fasolino CBS's Kiernan average 3% over 1985. Even the most opti- supplied by several sources, national spot mistic executives in the business say spot activity in New York, January through May, radio will be up no more than 5% and prob- was an exception to that downward trend. It ably less than that. By comparison, national was up almost 11% compared to the same spot radio business was up a little more than period a year ago, to almost $13 million. Los 10% in 1985 over the year before. Angeles was down more than 8% to $20.3 Radio spot sales executives cited a num- million. Chicago was down more than 9% to ber of reasons for the continuing soft mar- about $13.8 million. San Francisco was off ketplace this year, including an inflation rate by almost 9% to $14.4 million. Philadelphia that seems to have stablized at between 3% was up 5% to $12.6 million. Detroit was and 4% and competing media such as net- down almost 8 %, to $6.2 million. Boston work radio (which is having a comparatively was also down, about 9 %, to $9.7 million. solid year [see separate story, page 46]) and Houston was down 6% to $12.6 million, Durpetti's Durpetti Blair's Lions television o million. I I and radio syndication. They also Washington was down 4% to about $10.1 $49.2 Markets -25 were down about cited the hard times that beset players in million, while Dallas was up 3.5% to almost 1.5% to $68.2 million; markets 26-50 some of radio's most lucrative categories, $11.6 million. were up 2.5% to $50.4 million; markets 51- such as the airline and computer industries. On average, the top 100 markets were 75 were down less than 1% to $24.2 million As a result, those categories aren't yielding down 2% through May, to $280.2 million and markets 76 -100 remained flat at $13 the business they have yielded in previous while markets 100 -plus were up, by 17.3 %, million. Industrywide monthly figures compiled by Radio Expenditure Reports showed na- tional spot business falling by almost 3% through the first quarter. It rebounded some- what in the second quarter, increasing 1.1%, making the overall first half drop 0.5 %. (January sales were down 3.3% to a little When you profit, more than $37.5 million; February sales were off 3.7% to $49.8 million; March sales that's when we profit. were off 2.1% to $80.8 million; April sales were up 3.6% to slightly more than $73.5 Our partnership philosophy - unique among million; May sales were up 4.9% to about $87.9 million, and June sales were off al- brokers brings the varied skills and - operating most 4% to $100.5 million.) At the half year experience of all our associates to you. At The mark, the spot radio billings came to almost Mahlman Company, each company associate is a $430 million, compared to $432.2 million for the same who period a year ago. partner contributes to the whole operation. Charlie Colombo, president of Blair Ra- When you profit, that's when we profit. dio and the company's radio representation NEWYORK: 914 -779 -7003, Bob Biernacki, division that includes Torbet and Selcom, noted that spot activity recovered somewhat Bob Mahlman, and Josh Mayberry. CALIFORNIA: in April and May. But, he told BROADCAST- 619 - 341 -0855, Lou Faust. ING: "I don't see any real big spikes that will help us" substantially improve this year's performance. "The months ahead look like they'll pace even or a little ahead of last year." Some of the radio networks are selling out their inventory or least running very tight, and that might help the spot business in the second half of the year as would -be radio network advertisers look for other options, said Colombo. Nevertheless, he thinks the prospects for the third quarter aren't that When confidentiality, experience and integrity are important. bright, and certainly won't make up for the losing first THE MAHLMAN COMPANY quarter. One Stone Place, Broom/ilk, NY 10708 914 -779 -7003 Radio program syndication sales are up at 73 -981 Highway 111, Palm Desert, CA 92260 619- 341 -0855 the probable expense of spot business. "There is more inventory and new aggres- sive players in there," Colombo said, includ-

Broadcas-óoq Ju 28 '986 52 Considering newsroom computers?

94 million people (85% market share) get their daily network news from broadcasters who use the Basys computerized newsroom system.* Find out why.

How Basys can work for your newsroom.

Call for this free video. See why the vast majority of professionals who use it every day. broadcasters who investigate To see what a difference newsroom computer systems Basys can make to your newsroom choose Basys: This free video operations- without changing the shows you how Basys works, way people on your team already from the viewpoint of newsroom do their jobs,

Call 1- 800 - 847-0633 today (In CA: 1 -800- 332 -2245) Dept. B14

See us at the RTNDA Show, Booth #559

BASYS, INC ,900 Stierlin Road ,Mountain View, CA 94043

'Sources include Arbitran I taypart Audience Estimates Summary- May, 1955. This free video offer limited to qualified newsrooms. STATE OF THE ART RADIO ing Westwood and United Stations. The said of 1986 last week that "at the very most" Masla said. problem of regionalization continues, he it would come out ahead by 4% or 5%. "I Among the more disappointing categor- added, and although that does not result in a hope we can do that well." But the third ies, according to Masla, are airlines and the- loss of dollars for the industry, it is a shift of quarter probably won't help much, he said. atrical film studios. Some airlines that were dollars from national spot to the local mar- "I think July will be flat, and August is going active in the second quarter, he said, "are ket. to be at most flat." Masla cited a strong radio practically down to nothing in the third quar- Colombo also said that the dollar is too network and syndication economy as part of ter." Masla also reported that some airlines, strong for some foreign -based clients, in- spot's problem this year. "The bottom line is including Pan American, are now seeking cluding Mercedes -Benz, which has held up there have been a lot of defections and no barter agreements to avoid spending cash for spot spending for the first time in recent his- new accounts in the spot market," he said. spots. tory, and Molsen beer. Radio often loses clients who drop out of the Ed Kiernan, vice president and general As for the fourth quarter, Colombo is not advertising market or go on to other media, manager, CBS Radio Representatives, optimistic about a rebound. "I would hope Masla said. The rate of attrition sometimes touched on two agency -related problems the networks continue to be sold out," he rises to 30% or higher. But normally, new that spot sales representatives must con- said. clients are found to fill the bill. "This year front. The first is the merger trend among Jack Masla, president of Masla Radio, there has been an absence of new accounts," some of the bigger agencies. "Cost savings are one reason they merge," said Kiernan. If three agencies merge, the result is one media department making the buys previously han- dled by three media departments. And with some of the "super agencies" that are being formed (Saatchi Saatchi and Omnicom for example), Kiernan predicted that "spot radio is going to get less of a shot than it does today." Other agencies, he said, have gone to a regional buying setup, such as Bozell Jacobs Kenyon & Eckhardt. BJK&E used to handle all national buys for its Chrysler ac- count out of Detroit. Now the agency's re- gional offices handle those buys separately. "The Detroit agencies are decentralizing," said Kiernan. "The buys are being placed locally [because] they don't want to get in- volved in the day -to -day decisions at the lo- cal market." Kiernan and others suggested that the in- dustry must do a better job of bringing in new clients. One effort now under way is the newly organized National Radio Marketing Group, sponsored by the Station Representa- tives Association. Headed by Don MacFar- lane, director of marketing for CBS Radio Reps, the group is charged with taking a reaches beyond sight. Into the fresh look at how new clients might be It drawn to national spot radio. Most of the imagination. 200 million listen every members of the SRA are involved, as well as week. Three and a half hours every the Radio Advertising Bureau, said Kiernan. "As reps, we have to knock on doors and talk day. On the road, at work, on the up the fact that this is an effective medium. jogging path, 96% of all Americans You can never make enough development sing its tune, hear its message. That's calls." Radio Advertising President Bill Stakelin the power of radio. Radio advertising said last week that "it takes a while" to de- sells. How do we know? We've been velop new business. He said that what is measuring and describing radio audi- happening in the national radio spot market "parallels what is happening in the rest of the ences so you can turn the power of advertising industry. We are all tied together radio into money -for over 21 years. with the economic slowdown and disinfla- are down, We tion." Advertising expenditures Arbitron. know the territory. he said, "because people are just not spend- ing." Stakelin admonished radio stations con- tributing to the "regionalization" problem encountered by reps. He said it was "short- sighted" of stations to accept orders from agencies that bypass reps. Stations, he said, "should look at reps as another staff member, as an asset, not an adversary" Torbet Radio President Tony Fasolino agreed with Stakelin that developing new ARBITRON RATINGS business `just doesn't happen overnight; it's a continual process." As for his own busi- ness, said Fasolino, "the industry is cycli- c 1986 ABBITBBN RATINGS cal." The best year of the cycle is usually the

Broadcasting Jul 28 1986 54 Growth Through Performance

By providing a serious alternative in radio representation- marketing rather than justselling -HNW &H has achieved the most remarkable growth record in the industry in less than five years, we've gone from start up to nearly $65 million! This growth has taken place for two reasons: First, we have consciously attempted to associate ourselves with the leading broadcasters in each market, ones ...... _ r..._...... _..t who have identified their target segments and !._...... !..._...... L now dominate them. Secondly, our success* . outperforming their previous reps has led to additional responsibilities with their other stations, which is the best recommendation a radio rep can have. using our call letters.

,ktfigagAMIP-.161, 114,1410'iliAtur4114

HILLIER', NE IVMARK, WECHSLER & HOWARb t New York, Atlanta, Boston, Charlotte, Chicago, Dallas, Detroit, !Houston, :....._.,.....j. . Los Angeles, Minneapolis, Philadelphia, St. Louis, San Francisco.' "' i i rv j...... _,.p..__...t _} ...... _ç...._ 1

...... 1_...... :.._...... r.....--4....._....r.... w.....__...... _... - {...._... _...... _..._. STATE OF THE ART. RADIO

Olympics/presidential election year, which Houston and other parts of the Southwest petti. The company's initial goal was to bill is generally followed by another good year. have been plagued by a foundering oil indus- $25 million the first year. The Interep sub- But then a downturn in the cycle occurs, he trY sidiary is now in 30 markets. "We got said, which partially explains the poor year Ken Swetz, president of the Katz Radio lucky," said Durpetti last week. He said the this year. And with the television industry Group, which comprises Katz, Christal and company acquired the business of some sta- also facing a tough year, TV sales people are Republic, said the group averaged 10% tion groups (in whole or part) that made the slashing prices to hold clients, perhaps keep- gains in the first half of 1986 and is hoping difference, including Golden West, Sandus- ing some money from going to the less ex- for even higher gains in the second half. The ky, Southern Star, Affiliated, Bonneville and pensive radio medium. Fasolino also said reason for the optimism, in part, stems from Sconnix. that agencies avoid radio because they can Katz group'stations' hold on about half of The unwired spot networks are said to be make a bigger profit more easily in televi- the National Football League radio fran- holding on to about 10% of the total spot sion. "They ask themselves: 'Why go radio market. According to Bob Lions, the through all this when I can spend $5 million general manager of two unwired networks, in five minutes ?' " with one TV buy, he said. Classical low. Specialty sales are be- Supernet and the Blair Radio Network, the Select Radio President Frank Oxarart ing affected by the current downward unwired network marketplace is up between agreed with some of his colleagues that the trend in national spot business. For the 10% and 15% in 1986. Supemet is a group outlook for the rest of the year is flat, with first time in our history [11 years), busi- of stations that run spots sold by Eastman, perhaps some "modest increases" toward the ness is down," said Peter J. Cleary, Torbet and Masla. Blair Radio Network is a fourth quarter. Regionalization and the econ- president of Concert Music Broadcast- similar arrangement with Blair, Select and omy have taken their toll, he said, but the ing Inc., whose subsidiary, Concert Mu- CBS Radio Representatives. The Katz Radio industry also needs to work harder at bring- sic Broadcast Sales, represents 21 Group companies also sell in an unwired ing in new clients. "It's tough to have that commercial classical music stations on network, as do the Interep companies happen," he said, because of the logicstics a national spot basis. (McGavren Guild, Durpetti & Associates, involved as well as competition within the Cleary said advertising expenditures Hillier/Newmark/Wechsler & Howard, radio business. "We have to lose our paro- for the first half of 1986 are off by 1% to Weiss & Powell and Major Market Radio). chialism and really bear down on the prob- 2% from the comparable period a year Many clients new to radio prefer to test the lem," he said. Carl Butrum, executive vice ago. "But I consider that performance waters with an unwired network, said Lions, president, Eastman radio, said that in the an enormous victory compared to the because it is easier for the buyers to place current period of low inflation, sales organi- rest of the national spot radio sales spots. "The unwireds are a tool to buy spot," zations may simply have to lower their ex- field," he said. Cleary noted that the he said. pectations compared with years past. "For third and fourth quarters "don't look any Other estimates of the unwired network the last 30 months or so, we've had an infla- better" than the first two quarters. There performance weren't quite as rosy. Butrum tion rate of 4% or less," he said. "There's not has not been a large amount of ad dol- of Eastman reported that, according to his much there to justify the 10% mentality that lars coming from the companys tradi- calculations, unwired network business over seems to pervade our budgeting processes." tional advertising categories: airlines, all was down more than 10% for the first half Butrum said the industry will probably be up foreign automotive and high -tech com- of the year. He said, however, that it was 3% at year's end. He said radio spot sales for panies and financial services, Cleary looking "very active" in recent weeks and sports have been strong, as have late night said. may be poised for a turnaround in the second sales, while agricultural sales continue to be half. soft, he said. Hulleberg said the Interep network (Inter- Ellen Hulleberg, president, MaGavren chises. He also noted that Katz captured a net) is doing slightly better than the main Guild Radio, one of five Interep companies, big prize two weeks ago, taking Washing- spot market and that MG's business in the said her company reduced its earnings pro- ton's radio powerhouse WMAL(AM) away network was about 8% ahead of last year. jections in June. Still, the company should from McGavren Guild. The agencies prefer it, she said, "because be up 6% overall for the year, she said. Most It would seem to be a tough year in which the reps take care of all the paperwork." of the growth represents an increase in the to launch a new rep firm, but Interep's Dur- Swetz of the Katz Group said its unwired company's station base in the past year. She petti & Associates, which opened for busi- network was down about 10% so far this agreed that some regions of the country are ness last January, has surpassed its goal for year. He estimated that the unwired network worse off than others. For example, she re- the year, with four more months to add icing market accounted for perhaps 12% or 13% ported that the company's Houston office to the cake. So far, it has billed $28 million, of the overall spot market, or $40 million or lost at least one major account this year. according to company president Tony Dur- more for the first five months of the year.

Everything old is new again in radio Stations of varying formats, from contain from 60% to 70% of the album rock graming Consultant, formerly TM Program- rock to adult contemporary, are selections of 1964 through 1972. Some ing. Metroplex moved wPtCE(FM) Washing- looking to music of the past for AOR stations today prefer to describe their ton from country to classic rock in January, inspiration and audiences format as rock 'n' roll rather than AOR. changed the calls to WCXR -FM and finished Industry executives see the rock oldies trend with a 5.3 12 -plus metro share in the new Unlike three years ago when contemporary as a relatively safe way to attract the 25-44 - spring Arbitron, fifth highest in the market. music stations began jumping on the top 40 year-old "baby- boom" generation that grew The station had a 1.9 last fall. bandwagon that emphasizes current hit up on the music, a desirable advertising tar- Still other stations are adopting more of a songs, music programing on radio today is, get. Jeff Pollack, a radio programing consul- "pure" oldies format that derives its music for the most part, taking a different route by tant based in Pacific Palisades, Calif., said from the rock 'n' roll hits of the late 1950's stressing oldies and past album- oriented- radio's new focus on oldies is a reflection of through the early 1970's, with a primary fo- rock (AOR) songs. The trend has also given today's culture. "The nostalgia craze runs cus on the music of the 1960's. The oldies birth to a new format category, classic rock. deep into every part of American life. Tradi- format has also become a new alternative for This latest format movement is most no- tional values and good times are back," he stations foundering on the AM band. ticeable among established AOR stations, said. Joe McCoy, program director for which at one time were breeding grounds for Several stations of varying formats are WCBS(FM) New York, one of the country's new acts. Now the weekly playlists for many switching to a classic rock format, said Neil oldest oldies stations, said the format pro- medium- and major -market AOR outlets Sargent, senior vice president of the Pro- vides the 25- to -44-year-old audience "with a

Broadcasting Jul 28 1986 r.R Sound Advice To Audio Broadcasters. If you need a full -time satellite network, National Public Radio Satellite Services will provide channels tailored to your requirements.

Satellite Space Equipment leasing and advice on future equipment purchases; Do you: Consulting and technical support if region, Span astate, a or the needed. nation? Use wideband channels for stereo Reliability audio transmission or narrow - band for Networks in Alabama, Georgia, transmitting Kentucky, Minnesota, South news, sports, Carolina, and Tennessee depend on or data? us for narrowband service. And here

Require ana - is what one wideband stereo client pa log or digital says about us: `-' transponder capacity? We offer full -time, full -service "...NPR Satellite Services...They go channels...adapted to your needs. the extra mile to meet our needs."

Carlos Hurd, Chief Engineer Technical Support Satellite Music Network And, we dont stop after your system is built, because were in this for the Rely on NPR Satellite Services. long haul. We also offer: Now that's sound advice. 24 -hour per day troubleshooting For more information contact: and maintenance; NPR Satellite Services A nationwide distribution system, 2025 M Street, NW including 20 uplinks and more than Washington, DC 20036 275 downlinks; or call 202/822 -2628.

NPR Satellite Services STATE OF THE ART: RADIO

the format as much as the format itself. "We never play more than two records in a row and we are very personality- oriented," he said. Radio's interest in oldies this year is un- derscored by the launch of two new 24 -hour format networks: Satellite Music Network's -'Pure Gold" and Transtar Radio Networks' -'The Oldies Channel." Additionally, the Programing Consultant, formerly TM Pro - graming, launched an oldies music library service last year called "Goldpics," and Drake -Chenault Enterprises premiered a similar library service last April, entitled "Goldmine." Drake -Chenault is also look- ing at creating a "classic black" format fea- turing the hits from the "Motown era" of the 1960's, according to D -C President Denny Pollack Adkins. Sargent lot of good memories" and the personalities Other new programing developments in- come across as "having a lot of fun- playing clude: NBC Radio's Soupy Sales'Moldie Ol- said there are five variations of the FM adult the music. WCBS has had the format since dies Show, and the expansion by CBS's Ra- contemporary format designed for different 1972. dioRadio network of its Rock Connections demographic groups: 25- to -35- year-old fe- A much more recent convert to the format weekly series from a summer run to a year- males; 24- to- 39- year-old females; 24- to -39- is KOFY(AM) San Mateo, Calif., a 1,000 watt round schedule. year -old male /female mix;25- to -49- year-old daytimer recently acquired by Jim Gabbert, females, and 35- to -45- year-old females. president of the National Radio Broadcasters "Eighty percent of the music is the same Association in the 1970's. The station adopt- The adult contemporary format, which has with the rest adjusted to meet the station's ed the oldies format in March after being off traditionally been somewhat oldies -based, particular programing niche in the market," the air for two months, and it registered a 1.8 continues to splinter into different segments said Burkhart. (For AM stations, Burkhart 12 -plus metro share in the just released with an increasing number of stations adding sees a more mature 35 -plus adult contempor- spring Arbitron book for San Francisco. more oldies or "classic" hits to the playlist ary/MOR sound.) "That's not bad for a new station," said Gab- than during any time in the past. Burkhart said the current "mass move" by bert. But Gabbert attributed the station's Kent Burkhart, charirman of Burkhart/ stations to the broadly -based adult contem- newly-found success to the presentation of Abrams /Douglas & Associates, Atlanta, porary area should continue over the next year because the formats have "established target demographics that are attractive to ti- mebuyers." But to distinguish one adult con- temporary station from another in the same NEW PRODUCT ANNOUNCEMENT market, Burkhart said, these stations need to engage in "heavy" outside marketing using billboards, television commercials and di- rect mail. This is mandatory for today's adult SL-P1200 contemporary station." Compact Disc Player The most popular adult contemporary for- mat being programed over the past year is the so- called "lite" contemporary version, which bases its sound on "familiar" pop con- temporary artists such as Neil Diamond and Johnny Mathis. It is primarily geared for a 35 -to-49- year -old female audience. One of the most successful formats of this genre is Transtar's "Format 4f," which is airing on several medium and major market stations

The world's number one turntable supplier also plans to supply your CD

needs. It cues to music . Search dial frame -by -frame in 0.1 second in- crements ... Change pitch.

The Broadcast CD Player is here. LESS THAN $100000

ATLANTA, GA DALLAS, TX (404) 964 -1464 (214) 423 -8667

LOS ANGELES, CA CHICAGO, IL ALLIED (818) 843 -5052 (312) 794 -0224 Broadcast Equipment

SEATTLE, WA RICHMOND, IN (206) 838 -2705 (317) 962 -8596 P.O. Box 1487 Richmond, IN 47375

Burkhart

Broadcasting Jul 28 1986 co

STATE OF THE ART RADIO

a year ago. According to the Radio Informa- tion Center in New York, which tracks radio station format changes, CHR radio stations fell from 855 in July 1985 to 830 last week. This decline, according to some industry ex- ecutives, may be related to what they see as a lack of new rock music compared to three years ago. Some CHR stations have opted to travel down the familiar music path with either classic rock or soft contemporary. CBS Ra- dio recently abandoned CHR on its owned FM stations in both Los Angeles and Boston saying that those markets were becoming saturated with contemporary music stations. In Los Angeles, CBS switched its KKHR(FM) back to "soft rock" and its old calls of KNx -FM while in Boston the move in was made to change WHTr(FM) to "quality Vanderheyden rock" or as Bob Vanderheyden, vice presi- including KIQQ(FM) Los Angeles. with dent and general manager of the station, de- said. CBS stations remaining the CHR Soft contemporary isn't new, but it just format WCAIJ -FM WBBM -FM scribes it: "a new kind are Philadelphia, might be the new easy listening format for of album -oriented rock" that draws upon infrequently aired Chicago and KHTR(FM) St. Louis. today's listener, said Jeff Mathieu, a radio al- bum cuts by many familiar contemporary One trend developing over the past 12 programing consultant based in Edgewater, months among some mainstream CHR artists including Jackson Browne, Alan Par- sta- N.J., who consults Kalamusic, an easy lis- in large is sons Project and Fleetwood Mac. WHTTalso tions markets a movement toward tening program supplier headquartered in more rhythm and changed its calls to WMRQ. adding "urban" blues Kalamazoo, Mich. cross -over artists to the music mix. Still oth- Vanderheyden said these two station But soft contemporary is facing a "long- have adopted the moves by CBS does not signal a dramatic er stations "urban CHR" term" identity crisis because any station can which is to be common downward trend for CHR. "We've been ad- approach, proving a program the format, Mathieu said. "It [soft attraction for white, and Hispanic ra- justing our CHR stations over the years, tak- black contemporary] needs a hook The for- dio listeners. Exemplifying this sound is .... ing a look at individual market needs," he mat has very limited music material and its said. "With adult contemporary stations KPWR(FM) Los Angeles, which finished with heavy dose of familiar vocals could be a 12 -plus metro in the 1986 playing hit music and AOR stations playing a 6.0 share spring bum -out factor." Arbitron report. Phil Newmark, KPWR vice hit music, CHR's in some For soft contemporary to succeed, said competitiveness markets has leveled off," Vanderheyden president and general manager, noted that Mathieu, it needs to be programed like a the station does not play any "rap records" or background service, the same as easy listen- "hard rock" songs. ing, said Mathieu. Format ta//y Another station pulling good ratings in the Mathieu said easy listening "has to remain format is WAPE(FM) Jacksonville, Fla., instrumental to keep its identity .... Easy As in previous years, country music is which landed a 21.9 overall 12 -plus share in listening programers have to realize" their the most widely programed format on the May /June Birch report. Burkhart, who audience is 35 -plus. commercial radio stations, followed by consults the Jacksonville outlet, projects Bert Wahlen, vice president/FM stations, adult contemporary. That's according to strong growth for the "urban CHR" format Group W Radio. which programs easy lis- data from the Radio Information Center in the next year due to the popularity of tening on five of its six stations, concurs in New York, which regularly tracks for- many black artists. But Burkhart cautioned with Mathieu in that easy listening outlets mat additions and changes from more that "what works in Los Angeles may not need to remain mostly instrumental, "espe- than 8,000 stations. Country and the work in Miami." cially if it's the only [easy listening] station broadly based adult contemporary for- "Top 40 radio is slanting more urban be- in the market." For the Group W stations, mats, collectively, represent nearly half cause of the availability of more current sin- which subscribe to Bonneville Broadcasting of all commercial stations. Highlighted gles," said Larry Berger. program director System, an easy listening program supplier below are the top radio formats, in de- for Capital Cities/ABC's WPU(FM) New based in Northbrook, Ill., the instrumental scending order, as of July 1986. York. standards have a more "contemporary ar- rangement," he said. However, for Wahlen Urban contemporary takes on two other and the Group W FM stations, the approach Format Number of stations forms in addition to the hybrid "urban/CHR" has been more full -service rather than back- Country 2,291 sound, said Burkhart. These he categorized ground, which, he said, is better suited for Adult contemporary/soft 2,067 as "black urban" and "Hispanic urban." larger markets. MOR /nostalgia 931 Both may include some of today's new rap Top 40 830 music artists. Religious 486 While the programing emphasis for many Easy listening 406 In country, the issue of whether a "modem" contemporary music stations this year has News/talk 271 approach to the format is more successful swung from the current to the past, the con- AOR/classic rock 257 than a "traditional" one (BROADCASTING, temporary hit radio format, which relies on a Variety 221 March 17) continues to be debated. Howev- heavy rotation of current singles, continues Oldies 158 er, radio canvassed by BROAD- to remain a popular programing vehicle be- Black 154 programers CASTING week stations cause, in the words of one executive, "CHR Spanish 154 last said country seem to be more country reflects current taste and trends in the coun- Urban contemporary 121 airing traditional try." CHR, according to Metroplex President All news 43 artists. "Stations are more careful about Norman Wain, "will always have its ups and Classical 42 cross -over material," said Pollack. And Sar- gent added that may become downs, but it's still the basic format in ra- Ethnic 28 "country oldies dio." Jazz 13 a trend for next year." The number of stations programing the Total 8,473 format, however, has dropped slightly from As for the big band/MOR format, Al Ham,

Broadcasting Jul 28 1986 Valerie Tuttle knows more about KFAC and KNBR/KYUU because she's been there.

McGavren Guild Radio salespeople will spend up to two client stations. i weeks this Yyear workingg at our '- We feel that this type of first hand information is why \ McGavren Guild Radio salespeople know their markets, I stations and the radio industry better than any other rep. That's why Valerie Tuttle, Regional Manager from 1 our Detroit office, recently traveled to Los Angeles and San Francisco to work at KFAC and KNBR/KYUU. "I experienced such a feeling of energy and ßáe spirit of teamwork at KYUU that I can't wait to visit again. You really have to see San Francisco to appreciate the typography and importance of KNBR's AM signal. KFAC is in a class by itself-the station is phenomenal." At McGavren Guild Radio we believe the best way for a national rep to sell beyond the numbers is to have reliable, first hand station and market knowledge through regular visits KFAC Executive Vice President /General Sales Manager Fd Argow, and Valerie

Valerie, KNBR General Sales Manager Dave Kendrick and Sales Manager David Bramnick

N

M`GAVREN GUILD RADIO

KW' National Saks Manager Innovative Leadership Susan Wallace, Promotion &Advertising Director Susan Tudisco, Valerie and Sales Assistant Denise Roberts KYUU Vice President General Manager Terre DeVoto, General Sales Manager Bob Barnett and Valerie How the first name in radio became the last word in excellence.

We began with some basic beliefs. Not rules carved in stone. But a few commitments held dear. Like the obligation to serve someone's needs. To strive for the

Over the years, we've brought out the absolute best. And real beauty in radio. never rest content. As the originators of radio broad- casting in America, what we believe History is made on November 2, 1920, with America's first radio today is pretty much what we believed station, KDKA /Pittsburgh, broadcasting the Harding -Cox election in 66 years ago. returns. Proceed humbly. It's the public that owns the airwaves, not us. So we put profits and self - interest in their place -right behind the public interest. Which is why, for instance, we stopped broadcasting cigarette advertising before the law required it.

Even in its infancy, radio captured the imagination of a growing audience. Act passionately. We've always seen a rich and never -ending spectrum of possibil- ities for radio. Like being first to carry NFL Football exclusively in FM stereo. Or teaching young radio journalists for free. saieles- From all -news to sports... and relaxing music to full- service information Fail liberally. formats, the Group W Radio Stations always stand out from the crowd. We've taken some pretty bold risks. And we've stuck with those id eas we've really believed in. Like all-news radio. We kept it alive even though it failed to show a profit for ten consecutive years. Because we understand that willingness to persevere is often the greatest contribution to success. Serve relentlessly. We always give something back to our listeners. Not just information or entertainment. But a helping hand where needed. And some- WINS Anchorwoman Eileen Douglas personifies the informed, contemporary sound of radio today. times a crusading voice. Like our Call for Action programs or Regional Affairs Councils, both of which help and enrich our listeners' lives. Since getting radio started in 1920, we've built the strongest .. radio group in the nation. Top -

\\Yte,.itú'i rated, top -billing major market stations. KOKA When you think radio broad- KEZW Pittsburgh Phlphie KOSI Denver casting, think Group W. We

KMEO were the first name in M /FM- Phoenix GROUP radio. And today our station group is second to none. Today we own 13 major market radio stations whose continuing success one trade publication called, "probably unprecedented in broadcasting history..." RADIO WESTINGHOUSE BROADCASTING STATE OF THE ART. RADIO president of Al Ham Productions, creator of He cited the popularity of Frank Sinatra's operating classical music stations, especial- "Music of Your Life," said the audience for "New York, New York" among young ly with the development of new turnkey op- the format, which is primarily 45 -plus, adults, saying the record is in the same genre erations," said Cleary. should remain strong for at least another 10 as other MOYL selections. The CBM executive was referring to oper- years. "This audience is being rapidly dis- ations such as WFMT(FM) Chicago's new covered by the media," said Ham. "They "Beethoven Network," which will offer sta- make up the greater part of the viewing audi- On the classical music front, Peter J. Cleary, tions (both commercial and noncommercial) ence for such shows as Murder, She Wrote, president of Concert Music Broadcasting six hours of classical music from midnight to 60 Minutes and The Cosby Show. Inc., which is composed of three subsidiar- 6 a.m. beginning today (July 28). Ham said he doesn't like to use the term ies: Concert Music Broadcast Sales, Concert WFMT President Ray Nordstrand said the "nostalgia" in describing the big band/MOR Music Network and Concert Music Satellite time is right for a service like the "Beetho- sound. "It's a quality of music that attracts a Services, sees more commercial radio sta- ven Network" because commercial classical vast audience that has become musically dis- tions, both AM and FM, using classical mu- music stations "are much more driven by enfranchised over the past 25 years. The mu- sic in the coming year as an "alternative" profits today due to the increasing value sic has withstood the test of time. embracing format. "The [commercial) broadcast com- placed upon radio properties." more than just one generation." said Ham. munity is realizing that you can make money What's the appeal of classical music for advertisers? According to Nordstrand, clas- sical "is the one format that cuts across all age groups while attracting upscale demo- Still The Best Value In graphics." Jazz heightened its presence on radio in Cart Machines! 1986 with many adult contemporary and

I=- E

2100 Series

Nordstrand

Broadcast Electronics Series 2100 Don't be misled by fancy promotions. The Series 2100 is still the most cost effective professional cart machine you can buy. With over 3,000 in use, this is more than a claim! If several years of field proven reliability are important to you, choose the Series 2100. The Series 2100 offers depen- dability, plus performance specifications that are equal to those of more expensive machines. Two cue tones (1 kHz and 150 Hz) are standard features! Compare prices... compare features... compare construc- tion... you'll agree that the reliable 2100 gives you more Cody value per dollar than any other cart machine. AOR stations adding jazz blocks to their weekend schedules. "I'm excited about the Playback: Mono $1,175 Stereo $1,275 popularity of jazz," said Frank Cody, direc- Record /Play: Mono $1,795 Stereo $2,095 tor of programing for NBC Radio Entertain- Prices USA only. 115V. 60 Hz, FOB factory exclusive of sales or use tax. ment and the Source, NBC's young adult network. He noted that NBC's two -hour, weekly jazz broadcast, The Jazz Show With BROADCAST David Sanborn, which was launched earlier I-E ELECTRONICS INC. this year, has already surpassed clearance projections, reaching the 100 -station mark 4100 N 24th ST P 0 BOX 3606. QUINCY. IL 62305-3606. (217)2249600. TELEX 250142 this month. Breaking down the subscribing stations by formats, Cody said that 55% of

Broadcasting Jul 28 1986 Rd the best of everything!

With the joining of the Westwood One Radio Westwood One continues to dominate the field Networks and The Mutual Broadcasting of Entertainment and Special programming. System the dream became a reality - for us We present more Music, Interviews, Concerts, and you - because what we have you get: the Countdowns and Big Events than anyone (over best of everything. In programming and 30 regularly scheduled programs a week and 40 audience. specials a year). And we've revolutionized the More than 5,000 stations strong, we are by far world of Music Marketing with our Media - the largest source of exposure on American Driven concepts. radio. We bring the Music, News, Concerts, From the heights of our ratings to the depths of Sports, Talk and Major Events of America to our resources: We dream; We innovate; We America...and the World. achieve and deliver...the best of everything! Since bringing our forces together, Mutual has AY WESTW00D ONE RADIO NETWORKS experienced a phenomenal growth of 259( in it the most important adult demographic: Adults 25 -54f When it's News, Talk and Sports you ` MUTUAL BROADCASTING SYSTEM want, you get the best from Mutual. (f World Headquarters: 9540 Washington Boulevard Culver City. California (213) 204 -5000 'Nadar 32. %Mums 2 (Fall 1985) Mon.-Sun.. ti AM -12 MIU. STATE OF THE ART. RADIO

the outlets clearing the broadcast are AOR craze. Lee Abrams, partner with Burkhart/ structured for FM stations, similar to the stations, 20% adult contemporary, 20% con- Abrams/Douglas and one of the major pro- way easy listening is programed. But he temporary hit radio and 5% jazz. ponents of new age music for radio, said a warned that new age music should not be As with classical music, jazz is viewed by full -time format would attract listeners who added randomly as part of the music mix for some executives as yet another format alter- "like rock, but want to relax. And they are adult contemporary or album -rock stations. native for commercial broadcasters. To that not typically adult contemporary or easy lis- Sargent added that his company is exam- end, KKGO(FM) Los Angeles is preparing to tening listeners." He noted that many major ining the possibility of launching a new age launch a 24 -hour, satellite -delivered jazz record companies, such as RCA, are adding format that would target listeners whose me- service later this year (BROADCASTING, July new age labels. Some new age artists, said dian age is 35. "As the adult contemporary 7.) Abrams, ace: George Winston, Shadowfax format matures, radio station programers Meanwhile, some radio programing ex- and Jerry Goodman. "It reminds me of pro- will be looking for new ways to span the ecutives are predicting that "new age" mu- gressive rock in 1967 -little awareness, but scope of their audiences. This [new age /in- sic, which has an instrumental jazz orienta- then it took off," Abrams said. strumental jazz] could be the next logical tion, will be the next major new format He said the new age format should be choice." Emphasis on preemphasis in standards report Radio committee works to Washington, would establish to what extent against which to gauge and improve their establish guidelines on a station should boost the high frequencies sound. high frequencies for of its signal before transmission, an already The group is considering a preemphasis- AM sound improvement; also common practice known as preemphasis, as deemphasis curve similar to that used in FM getting attention: work well as radio receivers' complementary roll - broadcasting (75 microsecond), but slightly on interference issues off to restore flat frequency response, known modified to reduce spectrum transmitted as deemphasis. above 10 khz, part of the related effort to An all- industry effort to improve the quality While a potential sticking point remains limit interference. Alternative curves, such of AM radio's high audio frequency recep- over whether AM's should also limit band- as a dual 50- microsecond proposal which tion has taken a major step forward with the width to reduce adjacent channel interfer- would have provided more apparent im- tentative selection of technical standards ence with other stations, participants in the provement for narrowband radios, and a paving the way for the medium's evolution work say the establishment of the standards more conservative 50-ms -curve proposal to better sound. could provide radio manufacturers a more that would result in less improvement for The preliminary standards, selected by a consistent medium on which to design im- existing receivers but maintain a less pro- subgroup of the umbrella National Radio proved wideband AM receivers, and in turn cessed sound for new wideband radios, have Systems Committee (NRSC) at a meeting in give broadcasters more uniform receivers been set aside by proponents of the compro- mise, according to committee members. The current standards proposal will be forwarded by the standards subgroup to the full NRSC by September and pending ap- proval will be presented to broadcasters and AM receiver and equipment manufacturers for a proposed 90 -day comment period. For- mal industry approval could come as early as Turn weather predictions into higher the beginning of 1987. ratings and revenue with an Audi - "We're very close to making that our pro- chron telephone weather announce- posal," said subgroup chairman John Mar- ment system. Your audience will ino, vice president, engineering, Katz love this detailed, up -to- the -minute Broadcasting. "It looks like [the standard] is local weather forecast they can call anytime, day or night. agreeable to broadcasters and receiver man- You'll love the increased ratings ufacturers ...75 microseconds is a very potential and the ability to tie -in good compromise." sponsorship without using valuable Committee member Norm Parker of Mo- air time. torola said that while selection of the stan- The system is accessed via tele- phone by our full time staff of de- dard was "not going to solve all problems, I greed meteorologists who track the am encouraged by the fact this is the first weather specifically for your area. time we've had a dialogue between broad- The equipment is state of the art dig- casters and receiver manufacturers in a non - ital for the highest quality voice combative atmosphere." reproduction. Explaining the a Call or write Ed Martin at (404) usefulness of standard 455 -4890 to learn more about was E. Glynn Walden, engineering manager improving your ratings...and your for AM stations, Group W, and NRSC mem- revenue. ber. "One of the biggest problems for AM Audichron will have you singing in broadcast engineers in trying to improve the rain! their sound is in making adjustments to sound better," he said. "Most tailor the audio to some imaginary radio which doesn't exist. We don't have a standard to shoot for, as do FM broadcasters...If we put a [standard] Hïgher Ratings! wideband 75 ms radio in the car of every general manager, program director and chief engineer, every AM station would be audichron 3620 Clearview Parkway. Atlanta, Georgia 30340 straightened out overnight." Our Voice .Means Business (404) 455 -4890 TWX 810 575 -0176 Implementation of standardized preem- i i phasis at the station level is expected to be

Broadcasting Jul 28 1986 And it's growing for one simple reason. It's selling. Only one advertising medium is keeping up with the unprecedented growth of the Spanish market. Spanish radio. Not Spanish TV. Not Spanish print. Not Spanish outdoor. The reason is quite simple. Spanish radio sells. It sells more. And sells it for less. So it's no wonder that more top advertisers use Spanish radio to sell the Hispanic market than any other medium. Call me, Eduardo Caballero, CABALLERO at (212)223 -6410. But only if you want to Sell to rn- Spanish Radio the $80 billion Hispanic market. Caballero is America's largest Spanish network. 18 E. 53 St./New York, New York 10022 STATE OF THE ART: RADIO

Marino also said overmodulation is dis- couraged by FCC rules. "The commission never really enforced it much," he said. "Stations can get away with a lot. [Broad- casters] can be made to clean up, but the commission is going to have to act on it." The group also hopes to help alleviate the AM problem with its almost completed study of overmodulation, its effects and ways to cure the problem, conducted over the past several TECHNICAL months by a San Francisco consulting firm, Hammett & Edison. Interference issues will also likely be the crux of tests now under consideration for the IMPROVEMENT: proposal. According to Michael Rau of the National Association of Broadcasters and a A report prepared by the A\1 Improvement Subcommittee of the Engineering Advisory Committee. committee member, tests should be conduct- ed to determine bandwidth constraints and second adjacent protection ratios. So far the group has been unable to come up with a test plan. Some closed circuit tests have already been conducted, Marino said, using modi- fied audio processors from Orban Associates and Circuit Research Labs, both participants A Plan in the group's work. Preliminary field tests were also briefly conducted several weeks ago at Katz Broadcasting facilities, but more extensive field tests to check performance of the preemphasis- deemphasis curve should For The Future be conducted, Marino added. NRSC, formed last fall under the aegis of the National Association of Broadcasters and the Electronic Industries Association (BROADCASTING, Sept. 16, 1985), has also reached a number of other preliminary con- clusions related to preemphasis -deemphasis. Among those raised in an interim report from the subgroup to the full NRSC last June was the feasibility of an "evolutionary" ap- proach to the standardization, with the first set of system standards followed several years after adoption by a second set, the aim One step toward better AM being ultimately to reduce the amount of straightforward, requiring the installation of on radiated power spectrum to alleviate adja- preemphasis as narrowband radios are re- a new $500 circuit board in the station's cent channel interference, although how placed by wideband units. audio processor, although Walden added that steep the roll -off after 10 khz should be has Receiver manufacturers, the interim re- some complexities, particularly at antenna yet to be determined. port said, should also consider manufactur- transmission facilities, may be encountered. Marino expects the issue to draw a good ing dual -bandwidth radios to accommodate Exactly when radio manufacturers will deal of discussion when it is presented to the wideband signals received in a noninterfer- move to make the new standard wideband industry in September. "A lot do not under- ence, daytime environment, as well as re- AM radios available, however, still has not stand what we're trying to do with limited ceiving in a narrowband mode signals re- been determined by the subgroup. While bandwidth," he acknowledged, noting that ceived at night and subject to interference. new wideband filters and other changes in some see the use of full 15 khz AM band - The group also asked that receivers use a receiver design are expected to cost relative- wdith as the path to improvement. "The key notch filter to eliminate 10 khz whistling. ly little, broadcasters say, it is acknowledged is to present it as part of a system approach." the major retooling required of manufactur- Group W's Walden added: "You can't Meanwhile, AM improvements have ers is likely to be a two-to- three-year pro- boost up to 15 khz." Those stations that taken back seat to must carry at cess. Japanese manufacturers might have the boost at the higher frequencies will be little FCC; some technical suggestions in radios available in half that time, one broad- inclined to give up the practice, he believes, report probably won't see light of day caster predicted. but he argues there's "no way" the industry Limiting bandwidth remains probably the can expect wideband radios if stations It remains to be seen what the FCC's effort to most difficult question before the group. Ac- broadcast with greater than 10 khz. Under help the AM service will amount to. cording to NRSC members, stations that those circumstances, he explained, receiver Its proceeding on the subject has been brighten their sound excessively by boosting manufacturers would be able to build radios shunted to a slower track because of the higher frequencies and overmodulating their out to 7.5 khz and not have interference, but pressure for action for must carry ( "Closed transmitters can cause "splatter" interfer- wouldn't be able to go to wider-band radios Circuit," July 7). And in response to a joint ence to adjacent -channel stations. The exis- until broadcasters bring in their transmis- request of CBS, Capital Cities/ABC and tence of splatter in turn perpetuates the exis- sions to 10 khz, reducing the risk of in- NBC, the FCC extended comments on its tence of narrowband receivers designed by creased interference. "Even I don't like it "Report on the Status of the AM Broadcast manufacturers to protect against such inter- [bandwidth limitations]," said Walden, "but Rules" from July 1 to Aug. 1 (BROADCAST- ference. I guess it's necessary. You have to have stan- ING, June 30). Accordingly, the standards group has been dards. Everybody has to adhere to stan- A definite consensus on steps the commis- considering since last spring a 10 khz limit dards." sion should take first will have to await the

Broadcasting Jul 28 1986 an Taking the show on the road?

A'

Take along NPR Satellite Services for special promotions, concerts and sports! Whether you're a radio network, radio station or program syndicator, link up with NPR for: Transportable Uplink Service Ad Hoc Networking Backhauling From Domestic and Foreign Locations Distribution on SATCOM 1R

"We were impressed with the very professional way the NPR people handled the myriad details involved...and the results were highly successful broadcasts." -Paul Hurd. Vice President/Chief Engineer, \X/HDH, Boston, referring to NPR portable uplink service provided during the Super Bowl

LINKUP WITHUS TO MEET YOUR COMMUNICATON NEEDS

Contact Satellite Services at 202/822-2626 STATE OF THE ART RADIO

filing of comments. But the initial signs are meeting had determined not to get involved that the report's controversial suggestion to in further breaking down of the clear chan- consider reducing protection to the skywave nels. Rau thought that AM daytimers gener- signals of AM clear channels (BROADCAST - ally agreed that a time -consuming, polariz- ING, April 7) won't attract much support. ing "spectrum war" wasn't in anyone's best There are also indications that the report's interests. "Also, from a technical viewpoint, proposal to consider permitting AM licens- the daytimers don't stand to gain that much," ees to buy and sell interference rights will Rau said. fall to the wayside. In addition, Rau said there had been a "lot Michael Rau, staff engineer for the Na- of talk" about the report's proposal suggest- tional Association of Broadcasters, said the ing that licensees be freed to negotiate inter- association planned to recommend that the ference rights among themselves. "And ba- FCC, as a priority, establish standards pre- sically no one likes it," he said. venting electrical interference of AM recep- Jeff Baumann, NAB senior vice president United tion. Rau, for instance, said that standards and general counsel, said the NAB board, at are needed governing radiated emissions its June meeting, had also endorsed the con- Broadcasting from electrical devices -including vacuum cept of exploring whether the duopoly rule Company cleaners and lamp dimmers -below 30 mhz. for AM should be relaxed. "There's just an incredible amount of work A key FCC official agreed that the sugges- to be done there," Rau said. tion that the skywave protection for AM KSOL -FM Rau also said NAB believed that the com- clears be reduced did not appear destined to San Francisco mission should make quality a priority in receive a lot of support and that there was allocation questions. According to Rau, "such intense negative pressure" against it. NAB questioned whether current standards This official also said that proposals to KALI -AM for second adjacent channel protection are relax ownership rules and to permit synchro- stringent enough. nous transmissions were getting "positive" Los Angeles Rau also said the NAB board at its June unofficial comment. l7 WDJY -FM Washington, D.C. The growing world of syndication With competition among radio stations heat- tisers, who remain attracted to those shows WYST -AM ing up across the country, many stations are because of their specialized audience demo- seeking new or different programing to dif- graphics. Baltimore ferentiate themselves from the rest of the The preferred method of sales is barter, pack. As a result, the radio syndication mar- and the preferred method of distribution con- ketplace has experienced a surge in business, tinues to be via tape or disk. WYST -FM especially for full- service music formats. (Not included in the following capsules Baltimore The following pages show a host of new, 24- are several independent program suppliers hour, cash -only, tape- distributed music for- that produce either all or most of their long - mats launched over the past year. form programs for radio networks. They in- WINX -AM There has also been a steady influx of new clude: Global Satellite Network [ABC], Ron short-form and long -form programs, primar- Cutler Productions [ABC and Westwood Rockville ily due to a continuing interest among adver- One], Kris Stevens Enterprises [CBS], Den- WKDM -AM New York

WRQC -FM Cleveland

WJMO -AM Cleveland United Cable Company of New Hampshire

Ten Good Reasons why United Broadcasting Company's Commitment to Excellence has proven to be a Commitment for Success.

Corporate Offices/Bethesda Wß.K A\UVlRC,CF.1 ck' ,J ncom KAUA,\a x ca. d. KSOLF a San Wren

Broadcasting Jul 28 1986 7n ECO rdewstalk 81

.1167°14°',. vamssmagam - At' KNEW91AM KLOK-AM MALRITE 1170 COMMUNICATIONS ^ "N1 IP. INC.

: J Bor 21248 5ae dOFP. CA 55151 :408:274-1170

"141411%..

$eee',t201 1025 Batte'Y Franosco. D _a`5, 7005225

OPTIMOD -AM San Francisco's rough ter- SWEEPS rain makes clean FM reception chancy at home and next to im- possible in the car. The #1 and SAN FRANCISCO! #2 stations are both AM's: AM still counts in the Bay Area. We're proud to report that all of the loudness, brightness, and fatigue can hold the ten top -rated AM stations here have desirable adult demographic quarter -hour after chosen the Orban 9100A OPTIMOD -AM quarter -hour. Audio Processor. When you consider the FM competition, They're operating in mono, in Motorola it's clear that honky, dirty, "loud -at- any- cost" C -QUAM stereo, and in Kahn stereo -with AM processing just doesn't cut it anymore. News /Talk, Country, CHR, Urban, AC, MOR, In a town where AM still counts, the Beautiful, and Classical formats. top ten count on OPTIMOD -AM to deliver In a top -ten market like San Francisco a class signal that gets ratings and attracts (ADI 5), most stations can afford any processor advertisers. they want -and to stay competitive, they can't Prove to yourself that OPTIMOD-AM pro- afford anything but the best! Most chose vides the combination of loudness and quality OPTIMOD -AM after extensive competitive tests that's right for today's AM audiences. Contact against other processors. They were impressed your favorite Orban Broadcast Dealer for a by OPTIMOD -AM's consistency -its ability to demo or more information -or call us direct. maintain smoothly uniform tonal balance and texture from source to source. They heard its voice quality blow away the competition. And Orban Associates Inc., they listened long enough to appreciate how 645 Bryant Street, San Francisco, CA 94107 OPTIMOD -AM's ideal balance between (800) 227 -4498 or (415) 957 -1067 Telex: 17 -1480 STATE OF THE ART: RADIO

ny Somach Productions [NBC] and Torus Alternative Programing Inc.. Dallas, will be Sports, the three -year -old subsidiary of An- Communications [NBC].) celebrating its first year in business on Friday heuser -Busch Inc., St. Louis. Each station is o (Aug. 1). In the past 12 months, it has guaranteed market exclusivity. NBC play -by- launched six tape- distributed formats: "Beau- play announcer Bob Costas hosts the weekly, Real Estate Action Line, produced by the Ac- tiful Alternative" (easy listening); "Adult Alter- one -hour show, distributed by satellite to more tion Line Group, Washington, and launched native" (a "traditional" MOR format for 25-54 - than 100 stations. Guests from the baseball last September, is carried by 52 stations. The year- olds); "MOR Plus" (an oldies -based world are interviewed by Costas and answer weekly series, hosted by radio and television format that draws heavily upon the pop adult questions from listeners via a national toll -free personality Sonny Bloch, is distributed over acts of the 1960's); "Super A/C" (contempo- number. Featured guests have included Major the Associated Press's "Wide World" Network rary hits); "Country Alternative" (modern coun- League Baseball commissioner Peter Ueber- (weekend programing) via Westar Ill and, try); and "Nostalgia" (big bands.) Thus far 30 roth, Pete Rose player- manager for the Cincin- through a leasing arrangement, with ABC Ra- stations subscribe to one of the formats. nati Reds, and California Angel's rookie first dio Networks I over Satcom -R. Additionally, According to Alternative Programing baseman Wally Joyner. the company also distributes Pert Action founder and president, Mickey Briggs, former When Sunday Night Major League Base - Line, a one -hour, weekly, tape -delivered MOR format director for Century 21 Program- ball ends with the conclusion of the baseball broadcast hosted by Bloch. ming, the company also offers a wide variety season, Bud Sports will replace it with Sunday Bloch, along with Michael Castello, former of "supplemental" block programing, such as Night Football with the same format and host- executive producer of WOR(AM) New York's Ber- jazz, classical and religious. ed by Football Digest writer Joel Buchsbaum. nard Meltzer Show, has also formed the Jamie Hastings, vice president/sales for Al- ESPN's Dick Vitale will host Sunday Night Col- American Radio Network, a satellite -delivered ternative Media, who is also a former Century lege Basketball during college basketball sea- nighttime talk programing service featuring 21 executive, noted that unlike the three -year son. Bud Sports also distributes live broad- Bloch and New York radio personality Barry industry standard for syndication contracts, casts of several professional and college Farber hosting separate three -hour programs, Alternative Media offers stations either a 12- sports, also on a barter basis. with Washington investigative journalist Jack month contract at $450 per month or an 18- Anderson providing news. The service, which month contract at $400 per month. "We focus will originate from New York, is expected to be our marketing efforts on small- and medium - fully Toby Arnold & Associates, Dallas, is operational by September 1 ( "Riding sized market stations," said Hastings. offering Gain," radio stations six formats and two July 14.) Hastings added that the company will production libraries. These include nostalgia, launch a new 21/2 hour, weekly, jazz program, contempo- rary MOR, soft targeted for radio stations in resort areas. The adult contemporary, full- service All Star Radio, Los Angeles. Calif., ra- adult music offers show will be the base for the company's new contemporary, radio contempo- dio stations eight "drop -in" comedy pack- "resort radio network." rary (CHR) and country. Formats have been ages, four of which feature the placed in more 100 creative com- The company will also supply the music for than markets. The "Pro- edy team of Ron duction Masters" Stevens and Joy Grdnic: a new direct broadcast satellite radio network and "Production Bank" li- Radio The braries have been in Hotline, Comedy Supermarket, being started by LARR Computer Corp., Hous- sold more than 400 mar- Comedy Drop -Ins and Party Drop -Ins. The ton. kets. other short-form comedy series distributed by Toby Arnold, president, acknowledges that All Star Radio: From Studio B, United Spots of o 1985 -86 year to date has been helped by his America, Steve's Bank. company's participation in the direct mail field. The fastest growing new series, according American Comedy Network, Bridgeport. Arnold offers a "Profit Mail" package to radio to Merrill Barr, All Star's managing partner, is Conn., now in its third year, produces and dis- stations that is in use at 10 stations at a cost of Mel Blanc's Blankity Blancs. The series, in- tributes a weekly "national features service," $200 to $500 per month. Arnold recently set troduced in April, features cartoon voice artist seven different features each week containing up a direct mail operation for television sta- Mel Blanc performing a number of his famous 30-to -90- second "topical and satirical" bits. tions, patterned after the radio version, which Warner Brothers cartoon voices, such as Bugs One of the most popular series, said ACN stresses product give -ways and station pro- is Bunny and and Daffy Duck in over 500 corn - President Andy Goodman, one featuring motions. edy vignettes. (Due to Blanc's contractual scripted "interactive" sketches. Arnold said he's exploring the possibility of agreement with Warner Brothers, however. the ACN has 145 subscribing stations, includ- delivering his formats regionally via satellite. cartoon characters are never identified over ing outlets in 45 of the top 50 markets. Pro- the air.) graming is offered to stations on a cash basis. O Some 200 stations nationwide subscribe to O Barnett- Robbins Enterprises. an Encino, at least one of All Star Radio's comedy pack- Calif. -based radio ages. syndicator, currently sup- Sunday Night Major League Baseball is cur- plies four weekly shows and a number of holi- rently being sold and distributed by Bud day specials. All its programs, produced by its Teleprograms production subsidiary, are on stereo disk and are available on a barter ba- sis. According to Lance Robbins, executive Bari r=,E 1-r-411.6 -NW íic 111:.._r. vice president, the weekly shows are 80% per- ti` Allt . cent music and 20% talk, and feature exclu- _-11Wa- - sive interviews. Street Beat is a one -hour pro- 1 gram 1/ targeted to urban contemporary stations ...the bottom line. and airs on about 100 stations. Rock of the World is an hour -long program targeted to Classical radio can be fun and profitable. AOR formats and carried by 80 stations. Mem- ory Makers. targeted to adult The trend is contemporary growing. So can you. stations, is two hours long. It is still being cleared, with 65 stations signed up. and an expected total clearance of more than 100, according to Robbins. The Great Starship, Classical Music 6yndication. Inc. two hours long, is targeted to contemporary hit/adult contemporary stations and currently John is cleared by 130 stations. Stolzenburg (503) 226 -9791 In addition to the weekly lineup, B -R also syndicates a series of three-hour holiday spe-

Broadcasting Jul 28 1986 72 I STATE OF THE ART: RADIO dials: Rock n' Revolution, a Fourth of July ret- great deal" of custom recording, hiring arrang- The Callahan /Sumner Radio Network rospective on the evolution /revolution of rock ers to produce easy -listening arrangements of (CSRN), based in Boston, has now placed The music, targeted to contemporary hit stations; contemporary songs. "It's a way to keep the Sports Final, its recently launched, live, one - #1 America, a Labor Day special featuring the format very successful, " said Opsitnik. hour, daily (Monday through Friday) program number -one singles from the past 10 years on 18 stations in New England. The Sports and targeted to adult contemporary stations; O Final, hosted by Bob Melvin of WEEi(AM) Bos- The Hit Men of Rock, a Memorial day special ton, is a sports wrap -up show that features The Broadcast Group, Washington, is now in targeted to album- oriented -rock stations and commentaries by Sports Illustrated writer Pe- its third year of offering programing with a po- feturing five or six of the "hotest" male rock ter Gammons, former New England Patriots litical thrust. Its principal show is Face Off, a stars in a music -interview format, and for Val- general manager and WNEV-TV Boston com- weekday mini -debate between Senators Ed- entine's day, The Love Makers, featuring love mentator Upton Bell, and USA Today and ward Kennedy (D- Mass.) and Robert Dole (R- songs and targeted to adult contemporary sta- ABC Sports contributor Ann Liguori. Along Kan.). The series, sponsored by Mobil, is dis- tions. with major sports news and scores, the pro- tributed by Mutual to about 175 radio stations, New for L -R is Radio Latina, directed to the gram also features a look at collegiate sports, according to Pegge Goertzen, president of Hispanic marketplace. It will be a series of boxing, auto racing, wrestling and recrea- The Broadcast Group. daily features and long -form programs for His- tional sports in season. CSRN began feeding Another popular offering from TBG is As- panic stations, expected to start in January. stations The Sports Final on April 14 from signment: Small Business, a daily 90- second Two shows already in the can are Al Dia Con 11:07 p.m. to 12:00 a.m. feature focusing on entrepreneurial success La Musica, one hour weekly of contemporary In addition to The Sports Final, CSRN also stories. The series is sponsored by the Nation- Latin music, and Questionario Deportidos, a distributes 50, 60- and 90- second features al Federation of Independent Businesses and 90- second daily sports trivia offering. The that include movie reviews, fishing reports, ski- is carried on 235 stations. show has been cleared in 20 of the top 25 ing reports and reports on dental health. The Goertzen reported "excellent results" from Hispanic markets. features run in 13 -week cycles. CSRN also dis- its special series, The Statue of Liberty: An Also in the works is The Power 12, a two - tributes short- flight special programing that American Story, which was carried in 225 hour, weekly show that counts down the top 12 ranges in length from 21/2 to five minutes. markets, including nine of the top ten, accord- club dance singles. The 12 in the name is a In other areas, CSRN recently distributed a ing to Goertzen. The 90- second series ran for play on words since dance singles are usually special on Wimbledon that was heard on 10 13 weeks from April 15 through July 4 and was on 12 -inch records. The show, which has no stations across the country. A special on the sponsored by the Service Employes Interna- clearances yet, is targeted to urban contem- America's Cup will air in the fall. Frank tional Union. porary stations. O'Hearn, CSRN president and general sales Scheduled for release in mid -August is a While L -R delivers all its programing on disk, manager, said that over the course of a year, new, 90- second daily show called A Day's it may break into satellite with a series of live CSRN distributes 18 to 24 such specials. Work, starring reporter-writer -raconteur Studs specials tentatively titled Hollywood Nights. CSRN programing is sold on a barter basis. Terkel. The series is available to stations on a They will be live one -hour interview -music barter basis. shows, with listeners able to call in and talk to O the featured artist. Tape-Athlon Corp.'s Inglewood, Calif. -based Broadcast Programming Inc., Seattle, dis- subsidiary, Cavox Stereo Productions, dis- taped formats, the newest of tributes music formats to 200 stations in small - Next fall Berklee College of Music, Boston, tributes several which is oldies music mostly from the to- medium -sized markets. Nine formats are of- will distribute the fifth season of Jazz Beat -hit 1960's and targeted to the 25- to- 44- year -old fered, including contemporary hit, MOR, easy From Berklee, an eight -week series of 30 -min- "baby boomer." The newest station to take the listening, beautiful music, country and adult ute shows. Jazz Beat is distributed free of on format is KYNO(AM) Fresno, Calif. contemporary. Formats are distributed tape charge on disk to over 1,000 stations world- formats are: adult contemporary, for prices ranging from $200 to $400 a month. wide. According to Bruce MacDonald, direc- Other modern country, MOR contemporary, classical tor of development at Berklee College, the O and "Hitrock," which is a hybrid of the contem- four -album set of shows is designed to be oriented -rock for- "flexible." Program directors may choose to porary hit radio and album- CBS Radio's Byline Magazine consists of 12, mats. play one 30- minute side a week or shorten the 90- second daily features (with two excep- All formats are available in both personality show at their own convenience. Jazz Beat is a tions) that have been sold since 1982 on a and unannounced versions, with rates rang- collection of performances by Berklee College market exclusive basis for cash. A total of 50 ing from $500 to per month depending students and faculty. This year it will be hosted $2,200 stations, plus the CBS -owned AM stations, market size The company by jazz vibraphonist, Gary Burton. A one -hour on the service and carry one or more of the magazines, accord- offers full consulting services including disk of rock and contemporary music from also ing to Allen Balch, marketing manager for the playlists updated Berklee, High Felicity. will also be distributed CompuList, computerized company. The two series that are not weeklies country, free of charge. weekly for the adult contemporary, are This Day in History, which airs seven and rock formats. days a week, and the Report on Religion, O which airs twice a week. Two of the Byline Magazines exited the schedule recently: In- Northbrook, Ill., -based Bonneville Broad- Gert Bunchez & Associates. St. Louis, cur- side Business, hosted by Forbes managing casting System, offers stations a match -flow rently syndicates six programs. Comedy editor William S. Rukeyser, went off because easy -listening taped format and "Ultra" sound, Cabaret, sold in 30- or 60- minute versions, is a Rukeyser was promoted, and Report on Sci- which combines both match -flow and ran- revival of classic radio comedy shows. Break- ence, hosted by Allen Hammond, ended be- dom- select elements. Additionally, Bonneville fast Serials, are old radio dramas broken into cause Science '86, the magazine he founded offers a "soft, all- vocal, contemporary format" five, four -to- five -minute episodes, with one and edits, was bought by Time Inc. Each mag- called "Alpha," said James Opsitnik, Bonne- episode designed to run each week day, the azine is produced at one of the CBS -owned ville Broadcasting System president and chief climax to be aired on Fridays. Four of the corn - AM stations. Balch said that "we'd like to keep executive officer. The company's easy- listen- pany's shows are daily, 90- second features: the magazine at around 12" in number with ing formats air on 153 stations, including 72 of Neighborhood Pharmacist, The American occasional updates. Each of the magazine the top 100 markets, with single station rates Way (American success stories), Speak of the programs is distributed by cassette each ranging from $900 to $15,000, depending on Word (about the Bible) and Sports Magazine week. market size, Opsitnik said. (little known sports facts). All Gert Bunchez Bonneville claims to be the only easy- listen- programs are distributed on tape and are sold ing syndicator that does national "music and on a cash -and -barter basis. Century 21 Programing President Dave formatic research." Bonneville also does "a Scott said activity in his main business of sup-

Broadcasting Jul 28 1986 73 STATE OF THE ART: RADIO

plying program formats has been "good," as also narrates Sports Flashback, a two- minute packages covering all formats. All are deliv- has the firm's auxiliary enterprise of supplying sports history featuring the actual radio play - ered on tape and sold on a cash basis. Its stations with jingles and production libraries. by -play of famous sports moments such as three newest packages are for contemporary Century 21, Dallas, supplies stations with 19 baseball slugger Hank Aaron's 715th home hit, light rock and contemporary country sta- formats on compact disk, cartridge and tape. run and basketball player Wilt Chamberlin's tions. The popular sellers are adult contemporary, 100 -point game. Sound System is Connor's 25 -disk continu- rock and country Century numbers more than A two- minute show, Country Calendar, airs ously updated music library service, currently 500 client stations. Prices for programing start daily with exclusive interviews of country mu- taken by 150 stations. Price is based on mar- at $450 per month and increase depending on sic stars. Set to begin next fall is Travel -Holi- ket size. Connor is also working on a new li- market size. Scott noted that prices have re- day Magazine, a 90- second, weekday show brary that Gustafson says will feature "newer mained about the same in the past year while produced in cooperation with the magazine of music," and be targeted to adult contempo- the number of stations has increased. the same name. Each show will highlight the rary and contemporary hit stations. attractions of American and international va- O cation spots.

The hallmark of formats from Phoenix -based Countdown USA, Inc., Mill Valley, Calif., pro- Churchill Productions, according to its presi- duces and distributes John Leader's Count- dent, Tom Churchill, is their flow. They are Comedy Radio, a 24 -hour, tape- distributed down USA program, a four -hour weekly con- "blended" formats that arrange the songs in a service of the Radio Group, a subsidiary of the temporary hit countdown series. The preselected order, which gives the company LaMarca Group, a New York -based media and company recently struck a deal with NBC Ra- control over "vintage, mood and tempo," said marketing company, was recently launched dio Networks calling for NBC to act as the Churchill. Prices vary according to market over WMMM(AM) Westport, Conn. The service, exclusive sales agent for the show. size, and range from $850 to $6,000 a month. according to the format's executive producer, Churchill has an easy listening format, carried Bob Smith, covers the spectrum of comedy by 30 including stations and delivered on tape. "Radio contemporary satire, stand -up bits Creative Radio Networks, Hollywood, has One," is an and adult contemporary format, blend- classic comedy routines. The material is been busy, with four new programs available ed in 10- minute sets and delivered on tape to interspersed with related musical selections. this year. According to company President 17 stations. New this year is an for- unnamed Darwin Lamm, The Elvis Hour, a new one - mat that O Churchill said should be ready in time hour weekly program that began airing seven for the National Association of Broadcasters Concept Productions Roseville, Calif., is weeks ago, is doing extremely well. "The suc- Radio '86 convention in September. It will be a "showing some growth this year," according to cess is unbelievable," he said, with a number blended format, aimed at 25- 54- year -olds. its president, Dick Wagner. Last year there was of stations already buying 52 weeks of reruns Also new is what Tom Churchill called a "pa- not a lot of growth, he said, a problem that in addition to the initial 52 weeks. Also new to per format," targeted to "all types of adult con- stemmed from "lack of marketing effort." That the syndicator is The Rock Files, a 52 -hour temporary stations" and now in use by two problem has been "squared away," said Wag- history of rock tracking the fashions, fads, stations. It is a computer generated format ner, and already the company has added 14 trends and music of the past. Country Music available on floppy disk for use on a station's stations to the 100 picking up its formats at the of the 80's, 24 hours that track the explosion of personal computer, or in printout form mailed beginning of the year. Concept's five formats country music in America and include star in- to the station. "We'll go into the market and find are "Concept I" (adult contemporary), "Con- terviews, will begin in October. Creative Radio out what the other guys are playing," said cept 2" (contemporary hit), "Concept 3" has also produced The Joy of Christmas, 18 Churchill, then combine that data with a sta- (AOR), "Concept 4" (country) and "Concept 5" hours for Christmas Eve through Christmas tion's objectives and with research from audi- (contemporary MOR). Concept's formats are day, each of which can stand alone. torium music tests. "It is using a computer to available with voice tracks or without. The for- The two- year -old Gary Owens Supertracks control a station's library," says Churchill, tak- mats are distributed by tape and sold for cash. is now available on 370 stations domestically ing into account more variables than would be and 62 in such foreign countries as Japan, possible otherwise, he added. The paper for- O Canada, New Zealand, Australia and Guam. mat, is not just a playlist, says Churchill, but a The three -hour weekly program is also avail- log that shows what to play and when. Otis Connor Productions is now a division of able in a one -hour version, and is sold for Otis Connor Companies, which also boasts a cash, as are all of Creative Radio's shows. 24 -track recording studio and a sales and pro- Lamm described the company as the big- duction library in its $2-million dollar produc- gest distributor of specials, with more than 250 Clayton Webster Corp., St. Louis, claims that tion complex in North Dallas. The company's available, including Sinatra Special of the at least one of its shows is now heard in every radio programing comprises original and syn- Week, Country Special of the Month, Buddy radio market in the country. The nine -year -old dicated music and campaigns for broadcast- Holly: The Day the Music Died and Spirit of company distributes disks to over 1,500 sta- ers and advertisers, including station ID pack- American Rock. Programs are distributed on tions on a barter basis. ages; a music library service, and a special disk. The most popular show is The Comedy features division. The special features division with o Show Dick Cavett, according to Clayton is made up of seasonal specials, all delivered Webster's Jay Goldman. Cavett hosts the two - op disk: AU American Christmas, a 24 -hour DC Audio, the Washington -based syndicator hour, weekly series of classic and new com- Christmas music and narration program that of a 90- second, five times a week satirical took edy performances. Past shows have featured airs on 350 stations; Celebration of America, a at national and international news, The Daily Bob Hope, Jack Benny, Woody Allen and Bill 24 -hour Fourth of July special, cleared by 200 Feed, now has contracts with stations in 60 Cosby. The Comedy Spot with Dick Cavett stations, that mixes patriotic music and narra- markets, and distributes the feature on a bar- airs weekdays with two- minute pieces tion, and Wheels, a 12 -hour special featuring ter basis by tape and by National Public Radio gleaned from the two -hour version. "all the songs about cars popular in the last 30 satellite. Company President John Dryden Clayton Webster also distributes or will dis- years," according to Connor vice president, said The Daily Feed runs in morning or even- tribute a number of sports related shows fea- Steve Gustafson. Wheels clears 100 stations ing drive, with many of the stations running it turing NBC's Bob Costas. Costas Coast to yearly. Shows are available for barter in the top twice a day. Coast, to premiere Sept. 9, will be a two -hour, 100 markets and cash in other markets, with Dryden has plans for a comedy soap opera, weekly interview and phone -in show, aired live price varying according to market size. but said he is "not going to do it until I know I via satellite each week from New York. The Connor provides original and syndicated have the right mix of people. It's going to take a Sporting News Report with Bob Costas, cur- music to advertisers worldwide, including lot of effort and some luck. What I need is an rently in distribution, is a two- minute, daily Sears, Lipton and Century 21 real estate. Sta- alliance between three or four people that also sports news show produced in cooperation tion ID's, both custom and syndicated, are an have just the right chemistry for writing and with The Sporting News magazine. Costas area of particular interest to Connor. It offers 15 producing a soap opera." He said he would

Broadcasting Jul 28 1986 74 STATE OF THE ART: RADIO introduce the program into The Daily Feed the 25 -49 demographic), and the firm's newest son, according to Gladney President Norman "once or twice a week, and when it gets popu- addition, "Evergreen" (a middle -of- the -road Gladney. Gladney said four advertisers have lar it'll be three or four times a week, and then adult contemporary service primarily de- expressed interest in funding the series and a we'll spin it off." signed for 35 -44 year-old women). The for- choice of a sponsor is expected shortly mats stations nationwide. Gladney is also readying a daily three -min- O cover some 315 In the testing stages, according to Drake - ute commentary by baseball star Reggie Jack- DIR Broadcasting. New York -based radio Chenault Enterprises President Denny Adkins, son. The series, Diamonds Aren't Forever, program producer and distributor which was is a black =oldies format that would rely heavily features Jackson speaking to youngsters acquired by Lorimar -Telepictures earlier this on black artists from the 1950's and 1960's, about their problems. year for a reported $10- to -$12 million, is including music from the Motown era. "There's Gladney is developing two additional se- launching a weekly, three-hour, urban contem- a good possibility the format will debut in fall ries, one dealing with the nuclear family and porary series next week, called Highlights. 1986," said Adkins. the other dispensing financial advice. Hosted by KDAY(AM) Los Angeles personality Drake- Chenault's latest offering, introduced J.J. Johnson, each show will feature a count- last spring, is a new oldies music library ser- down of that week's top rhythm & blues songs, vice called "Goldmine." It features over 3,000 Al Ham Productions, Huntington, Conn., is in Los Angeles Lakers star Kareem Abdul Jab - pop songs, mostly from the 1960's and 70's. its eighth year as the producer of "Music of bar doing a segment on jazz and singer B.B. Your Life," a 24 -hour tape- distributed MOR /big King hosting a segment on blues. The pro- O band format that airs on more than 150 sta- gram will also contain celebrity news and inter- True Country. a format dedicated solely to tions in the U.S. and Canada. Recent additions views. traditional country & western music, will debut to the affiliate lineup include KAAM(AM) Dallas DIR is also readying The National Howard Sept. 15, according to Paul Ward, president of and KDYL(AM) Salt Lake City The fdrmat is mar- Stern Show, which will showcase WXRK(FM) Hollywood -based Far West Communica- keted by the Jim West Co., Dallas. New York morning personality Howard Stern in tions. Crossover artists like Kenny Rogers, Al Ham, creator of "Music of Your Life," said a weekly, three -hour, music -interview, audi- Ronnie Milsap and Crystal Gayle will not be the company is still working on launching a ence participation program recorded before a included, he said, because, according to weekly television series based on the MOYL live studio audiencé in New York each Ward, that type of music "has really alienated a radio format. (A pilot show was aired last year.) Wednesday afternoon. According to DIR lot of [C &W] listeners." Far West has gotten an In other developments, Ham said, Columbia Broadcasting President Bob Meyrowitz, "exceptionally encouraging response" to its Records will continue to produce the MOYL guests on the Stern Shat. will be selected from new format, and about eight stations want to label, but Al Ham Productions has taken over the entire spectrum of the entertainment field sign up as soon as the format is ready. Ward the marketing rights. including music, sports and comedy. Also fea- said. The company hopes to sign 50 stations tured on the broadcast will be Stern's morning in the next six to 12 months. True Country is sidekicks. Robin Quivers and Fred Norris. The intended for smaller markets, and listeners series is slated to debut the first week in Sep- whose roots are rural, he said. House of Music Irvine, Calif., distributes three tember. Far West's The Master Service, "audiophole formats: easy listening, which is divided into program from DIR: Pioneers Other offerings music library" draws from the "world's largest minute featuring in Music, a weekly, 60- series library of audiophile source material, including rock" concerts, brief artist interviews "classic over 1.000 15 ips (inches per second) record * * * * * and trivia question segments; Scott Muni's company original masters, extensive Japa- to weekly one-hour Beatles pro- Ticket Ride, a nese and German import albums and select- Congratulations! gram hosted WNEWFM New York's Muni; The by ed import compact disks," according to Ward. Ea- Annual Rock Radio Awards: American Library contains 1,400 dbx- encoded cuts on The gle (formerly Silver Eagle Cross Countm Ampex 406 two -track reels at seven- and -a- weekly 90- minute con- Radio Show), country half inches per second and is taken by 38 certs hosted by radio personality Larry Kenny; KMOX clients. "Fanaticism about quality" helps the The King Biscuit Flower Hour, which fea- Radio - St. Lows, MO company keep a majority of the business, in tures top, new rock acts; Biscuits, six, Super spite of competition from new audiophile mu- minute specials per year, and Live 90- concert sic services, Ward said. daily (Monday through Fri- From The tmprov, Last month four new stations purchased vignettes recorded live at the day) comedy Gold Plus, which Ward described as "the long- Los nightclub. The 1986 Angeles est- running oldies -based format in America." Both Stern's weekly program and High - He predicted the format "will be headed for a lights will be distributed to stations via satellite major burnout in the next year," but said he Fourth Estate Award Winner and disks. All other DIR shows are available tends to "ignore certain trends that spell doom on disks. for oldies -type radio." Far West also syndicates a format called for A /CHR, which is progressive adult contempo- Drake -Chenault Enterprises, along with The rary for the 18-34 demographic. Far West dis- ProgrFamming Consultant (formerly TM Pro- tributes its formats by tape, for cash and "The World gramming [see separate capsule]), is slated clears the shows itself. A total of 117 stations Through A Child's to move from Canoga Park, Calif. to the Albu- currently receive Far West material. querque, N.M., headquarters of its new owner, Eyes" ... dealing Wagontrain Enterprises, today (July 28). The O with issues concerning name Drake -Chenault will be retained and the firm will continue to offer stations nine full -ser- Starting its eighth year is The Best Years, a the health and safety vice taped formats: "Lite Country," contempo- daily, three -minute program focusing on sub- of children. rary country for 25 -to -44 year -olds; "Con - jects and issues relevant to listeners over 40. tempo 300," (mainstream adult contem- Hosting the program is actress Helen Hayes. porary); "SuperSoul" (urban contemporary); The show is distributed to more than 90 sta- "XT-40" (contemporary hit format for the 12 -34 tions by Independent Radio Network Inc., Awarded annually for age group); "Hit Parade" (MOR/ big band nos- Greenwich, Conn., and is produced by Glad- "excellence in journal- talgia); "Great American Country" (modern ney Communications, New York. ism," this opencompeti- country); "Great Gold" (oldies); "Lite Hits" Mutual of Omaha had sponsored the series Lion is sponsored byThe American Legion. (rock -based "soft" contemporary format for for five years but is not renewing for next sea-

Broadcasting Jul 28 1986 75 STATE of THE ART. RADIO

very traditional and contemporary; golden ol- year has been the "best" in the company's 13- ed or live assist; "Casual Country" (a beautiful dies. and adult contemporary. "Business is year history, with sales having increased by or easy- country format); "Country 80," a mod- better than ever," reported House of Music 255% over the previous year. Kalamusic has a em country music service, and "Factor 5," an President Doug Peck. He said a lot of people client list of more than 60 stations. The formats adult contemporary format targeted to 25-to- are getting "fed up" with the satellite approach are available on a cash basis, ranging from 49-year-olds. The services are distributed on a and are taking a greater interest in the "cus- $500 to $4,000 per month, depending on mar- cash basis starting at $250 a month. tom approach" offered by House of Music. ket size. Musicworks also offers the Jim Reeves Ra- Peck also said the company is close to offering dio Special, a five-hour special hosted by sing- O two new formats, country and soft hits. The er Eddie Arnold, and a Christmas music ser- firm, which delivers its product on tape to 30 KLP Productions syndicates a live, one -hour, vice with country, adult contemporary and stations, primarily in smaller markets, sells its call -in, talk show on personal computers every MOR formats. The company also introduced a formats on a contract basis. Sunday evening at 9 p.m., NYT, entitled PC new service in April that provides reel -to-reel o Talk Radio. The show is produced by comput- country oldies and adult contemporary oldies er author Bob Korngold, who is based in on a cash basis. Bill Robinson is president of Musicworks. Now in its fifth year is Info Radio, a daily 90- Scarsdale, N.Y. The series, which began local- second show distributed by Cinema Sound ly over WFAS(AM) White Plains, N.Y., now airs on Limited. The series is based on informational over 20 stations. features containing material published in such Narwood Productions, New York, is begin- magazines as Playboy, Psychology Today ning its 30th year in syndication, with Country and American Health. The series is carried on Charles Michelson Inc., Beverly Hills, Calif., Closeup, its principal production. A Narwood about 350 stations and is sponsored by was set to launch a new satellite radio pro- spokesman said the one -hour Country Close - Warner Publisher Services, distributor of the gram service yesterday (July 27) called The up stresses music and interviews and is car- ried magazines. Mind's Eye, available over RCA Satcom I -R, on about 200 stations, up from 150 last Cinema Sound also distributes Aging Soci- transponder three. The program will be deliv- year. Narwood, however, discontinued pro- ety, 13 half -hours of programing discussing ered as one hour on Sunday evenings and will duction during the year of the one -hour Music issues dealing with aging. The series is fund- feature two half-hour vintage radio series. Makers series, which was hosted by band ed by Carnegie Corp. and is broadcast on 150 For the first 26 weeks, the network will pre- leader Skitch Henderson. stations. sent The Best of Sherlock Holmes and Gang- Narwood is producing another series for The distributor plans to introduce a 90 -sec- busters. Michelson expects to have about 200 distribution on Sept. 1. Titled Rock Notes, the 2 ond weekly commentary on domestic and in- stations signed by start-up time. The series is Y2 minute daily program accentuates rock ternational issues, Perspective, funded by the offered for barter, with the station given five news and information. It is expected to be car- American Jewish Committee. Joan Franklin, minutes of time to sell. The remaining five min- ried on about 150 rock and college stations. president of Cinema Sound, said she expects utes is sold by Michelson. He has signed the Narwood is also working on the develop- at least 100 stations to sign for the program. A/C Corp. as sponsor. ment of programing aimed for the Hispanic Cinema Sound also distributes weekly inspira- Michelson offers a wide array of radio mys- market. All of Narwood's programs are avail- tional messages by Dr. Norman Vincent Peale series -including The Lone able on a barter basis and are distributed on and a 13- segment series of three -minute pro- Ranger, Dragnet and The Green Hornet-on either tape or disk. grams from the American Museum of Natural quarter -inch tape and priced at $15 to $200 for History. a 30- minute program, depending on market size. Michelson has concluded a joint venture Nightingale- Conant Corp., Chicago, has O with WMCA(AM) New York under which the sta- been producing and distributing Earl Nightin- tion will use two half -hour programs on a f ive- gale radio features for 26 Two Jameson Broadcast Inc., based in Colum- day-a-week basis. The station and Michelson years. versions of the daily program (airing Monday bus, Ohio, has dropped the five -minute On will split evenly the advertising revenue from through Line Friday) are distributed to more than 800 sta- Computer Connection, but according to the program, according to Michelson. The ar- tions five -minute Jamie G. Jameson, president, a 90- second rangement is for 13 weeks. -the Our Changing World feature on exercise and fitness tips will be and the one -minute Earl Nightingale's 60 Sec - ready by October. The program will be pro- O onda. In addition, the programs are carried on duced in association with American Health the Armed Services Network in all 50 states magazine, and will be sold on a barter basis. M.J.I. Broadcasting, New York, recently and in eight of the 10 Canadian provinces. Coaches, trainers and athletes from colleges launched a new, one-hour, weekly music mag- The features are "motivational" and present across the country will host the segments. azine series targeted to urban contemporary Nightingale's philosophy about life and how to Jameson's Spanish -language offerings con- stations called Star Beat. The company also get more out of it, explained Bryant Gillespie, tinue to be heard in the top 40 ADI's. Jameson offers two other weekly music magazine vice president of broadcasting, Nightingale - offers Circulo Familia (based on Family Cir- shows: Country Today and Rock Today. Conant. They're offered on a market -exclusive cle magazine), Boletin. de Salud y Bellaza (a Also new to M.J.I.'s programing lineup dur- basis and are sold for cash. The shows also two- minute health and beauty bulletin), and ing the past year is the Comedy Hour, a one - are available in a 26- or 52 -week format. Night- Capsula Deportiva (a two- minute sports re- hour weekly comedy series hosted by Mark ingale- Conant also offers personalized intro- port). McEwen, morning personality at WNEw -FM New ductions for its clients and personalized pro- Mother Earth News, based on the maga- York. motional spots. zine of the same name, will continue to air on M.J.I., which is headed by Josh Feigen- 500 -plus commercial stations, and 200 -plus baum, also produces and distributes four O noncommercial stations. Prevention Health short-form, music trivia features: Trivia Quiz, Report will continue in 340 markets. Star Quiz, Country Quiz and Rock Quiz. In Playa del Rey, Calif. -based O'Connor Cre- addition, M.J.I. offers Metallhop, a one-hour ative Services has moved away from short O weekly music/interview program described as features to music and sound libraries. You're featuring the best of "heavy metal and classic the Judge, based on court cases, and Tradi- KalaMusic, Kalamazoo, Mich., has been hard rock." All M.J.I. Broadcasting program- tions, featuring Art Linkletter, are its only re- steadily expanding during the past year, add- ing is available on a barter basis. maining feature offerings. (It had carried a ing light contemporary, adult contemporary number of Linkletter features including Kids and "custom blended" (MOR) formats to its Say the Darndest Things and The Art Of Posi- easy listening, big band and country pack- tive Thinking.) Also, O'Connor no longer dis- ages. Musicworks Inc., Nashville, offers four ser- tributes National Music Survey. Stephen C. Trivers, president, said the past vices: "Alive Country" designed for automat- The demand for short radio features has al-

Broadcasting Jul 28 1986 71% STATE OF THE ART. RADIO ways been cyclical, said company president service: a 25 -hour package of three classical Peters Productions, San Diego, syndicates Harry O'Connor, and current demand is low. music shows: Starlight Concert; Cameo Con- eight formats, according to George Junak, mu- The company is not promoting its features and cert, and, new this year, The Well Tempered sic director. All the formats are sold for cash is considering discontinuing them entirely If Way, a two -hour light classical music program (starting at $450 and varying according to not, according to O'Connor, it may add a few for use in morning and afternoon drive or adja- market size), and are delivered on tape to an titles in the spring. One reason for the low de- cencies. The package costs $160 a week. average of 100 stations. The formats are "Mu- mand, he said, is the proliferation of radio net- Also new this year is Music Americana, a two - sic Just for the Two of Us" (beautiful music); works that offer short informational and enter- hour folk music program featuring short inter- three country formats -"Country Lovin "' (tradi- tainment bits free to affiliates. "The feature views and live performances and hosted by tional), "All -Star Country" (contemporary) and business just went away," said O'Connor. Dick Cerri, who has hosted a program of the "Natural Sound" (a blend of crossover country same name for 25 years at various Washing- and adult contemporary); "The Great Ones" The same cannot be said of O'Connor's ton -area radio stations, most recently wxTR -AM- (MOR); two adult Contemporary formats - sound effects offerings, which are delivered FM La Plata, Md. Parkway also has a library "Easy Contemporary" and "The Ultimate AC," to stations. The New Produc- on disk some 300 service of 120 hours of announced classical and Super Hits (CHR). library of instrumental music er is a 90 -disk music, with weekly five-hour updates. As of Peters also syndicates jingle packages, tai- and sound effects, with price determined by July 1, Parkway no longer distributes the Vocal lored to any format. Their price depends on market Air Command is a 17 -disk pro- size. Scene and First Hearing programs, dropped, market size. library of music jingles and sound ef- duction according to Elm, because of price increases fects that sells for $495. The 12 -disk O'Connor O from the originating station, WOXR -AM -FM New Sound Effects Library costs $295. There is York. The Programming Consultant (formerly TM also a four -disk comedy/cartoon sound effects While continuing its fine arts programing, Programing) distributes seven full- service library, The Crazies ($95), comprising 160 Parkway is experimenting with other formats, taped formats: easy listening, country, "stereo comedy sound effects, music cues and char- particularly beautiful music, according to Elm. rock" (top 40), MOR/nostalgia, adult contem- acter voice bits in a four -disk set. O'Connor One example is a new weekend -only version porary, "urban one" (urban contemporary) and also serves as the representative of TM Pro- of its Starlight Concert, targeted to beautiful a "mature adult contemporary" format, target- ductions in the South Pacific and Far East mar- music stations. The company is also "actively ed to 35- to -44- year -olds, entitled "prime kets. o seeking broadcast properties...in a big way," demo." The formats are aired on 250 stations according to Elm. While Elm said Parkway nationwide. In addition, the company offers a Orange Productions, Narbeth, Pa., has would experiment with formats and personal- music library service, "Goldpics," which fea- switched from cash to barter as the method of ities on any stations it acquired, the company tures 1,000 top songs between 1954 and payment for programing. Lita Cohen, presi- is looking in particular for beautiful music sta- 1977. dent of Orange, said the change was adopted tions that would be "complementary with our The company, formerly a division of publicly at the suggestion of both advertisers and sta- fine arts programing," he said. held TM Communications, Dallas, was pur- tions. Parkway, which clears and sells all of its pro- chased last March by Wagontrain Enterprises, The centerpiece of Orange's programing is graming, delivers almost all of it by tape, with Inc., an Albuquerque, N.M. -based radio and the weekly, two-hour Sounds of Sinatra, now some speciality programing transmitted via cable system operator, for $3.8 million. The carried in more than 100 markets, a substan- satellite. Fine arts programing is sold for cash name change to The Programing Consultant tial increase over last year, according to Co- and Music Americana, cash and barter. becomes effective today (July 28) as the com- hen. The series is produced by Sid Mark, vice Also on the horizon for Parkway -with a pany relocates to Wagontrain Enterprises' new president and executive producer for Orange, planned September start-up-is Funny Button facilities in Albuquerque. who also serves as host. Inc., a 24 -hour, satellite -delivered comedy (Drake -Chenault Enterprises Canoga Park, Scheduled for release after Labor Day is programing service. Funny Button is a co-ven - Calif. -based radio program supplier acquired Something Special, a once -a -month hourly ture among the company, its president and by Wagontrain in April 1985 for a reported $4 program of music and interviews with person- Bob Cobbins, former president of WJOK(AM) million, is also moving to Albuquerque this alities in the music world. This series will also (now wMTG), which had a 24 -hour comedy for- week [see separate capsule.] Both services be produced and hosted by Mark. mat. The service will be available six days a will maintain separate operations.) Other Orange shows in preparation for syn- week (Monday through Saturday) on Westar IV Neil Sargent, senior vice president for TM dication: Reflections of the Black Experience, for a monthly fee on a cash and barter basis, Programming, will retain the same title with daily, one -minute features on achievements by with Funny Button retaining four minutes and Wagontrain as well as become a vice presi- black Americans, hosted by black historian local stations receiving eight minutes plus one dent for the company. Sargent will also remain Mark Hyman; a daily two -minute program of optional minute per hour. Stations must take a a stockholder with TM. stock market analysis, available also as one minimum of four hours a day TM Communications is centering most of its IO- minute presentation on weekends, and a O business attention on producing the following: one -hour jazz show produced and hosted by Hyman. Cohen said the past year has been "a good 010 Complete "Ready to Air" Package one" for Orange and signs are that sales activ- ity will pick up this year, attributable in part to -tu .915O the move to barter. ra 595radity Parkway has dropped the "Communications" from its name and moved its headquarters BINGO TREMENDOUS SPONSOR FOOT TRAFFIC Proves from Bethesda, Md., to facilities in nearby OLDEST PROMOTION IN THE INDUSTRY ... the effectiveness of your station with tangible results. Washington. Parkway distributes 30 hours of Over 26 years ... 1.000 plus stations. CONTINUOUS RENEWALS... fine arts programing (principally classical mu- GETS DOUBLE RATE CARD RATE ... Sponsors and listeners demand it. sic) each week to some 200 stations; down A complete promotional package from 70 hours a week and 300 stations this providing sponsors the "extras" that INCREASE RATINGS ... A proven leader time last year. The reason for the decline, ac- command extra dollars. in all markets. CopYrignt 1962, J R Hampton cording to operations -program director, Roger in P.O. BOX 2311 Littleton, CO 80161 Elm, is that a lack of interest fine arts BBC WORLD WIDE offerings necessitated discontinuance of var- Telephone (303) 795-3288 ious BBC programs." BINGO, INC. Our Business Is Improving Yours" The company currently distributes a daily

Broadcasting Jul 28 198e 77 STATE OF THE ART RADIO

customized syndicated television spots, pro- The Northwestern Reciewiny Stand, a topi- the West, stations are confined to those west of motional campaigns and jingles for radio sta- cal half -hour weekly news program covering Rockies. tions, sales and production libraries and three subjects per show, will return for its sec- In addition to periodic offerings, Radio Inter- audio -visual/ multimedia presentations and ra- ond year on 50 stations, Saul said. Page One, a national releases four -eight specials a year dio station ownership. cultural magazine produced by the Simon featuring various artists. On tap for August are Wiesenthal Center for o Jewish -American stud- a 90- minute Moody Blues special and a two - ies will also be back. hour Genesis special. A Billy Idol special is a In terms New York -based Progressive Radio Network of specials, PIA will increase its cov- possibility for the fall. All programs are deliv- erage for its changed its name to ProMedia this year. Ac- 30 -hour Joy of Christmas Special ered on disk and available on a straight barter from 180 cording to Jim Wynbrandt, executive editor, stations last year, to 250 stations this basis. year. Le Menu the company debuted its latest offering, The is the exclusive sponsor. Radio International has moved to new quar- Additionally, Saul Fun Factory. on 35 stations on July 1. The said PIA will continue as ters at 165 West 46th Street, Suite 813. one of the largest new show consists of drop -ins such as fake packagers of advertiser -sup- celebrity call -ins, and fake ported radio contests. Among the sponsors commercials, pro- Southfield, Ill. -based Radio Programing PIA is working with are Gillette Good News duced by a comedy troup. There are also in- Management offers three tape- distributed for- razors and Le Menu's frozen dinners. PIA will teractive segments that allow air personalities mats: "Contemporary Easy Listening"; "Top also continue to produce in- flight audio talk to hold mock conversations. Hits shows for the airlines. NC," a blend of adult contemporary and The News Blimp, a 90- second news pro- contemporary hit music, and "Classic A/C- gram that music, its integrates popular is into O Light," a "light hits" sound. Next October, RPM 15th year on the air. The program airs on 110 Radio Arts of Burbank, Calif., has both for- will also offer "Country- One," a "town and stations, down from last year's 170. Wynbrandt mats and special features available. Its new country" format, said RPM President Thomas explained that the fall -off in stations was the oldies format, "True Gold," was originally titled Krikorian. "Contemporary Easy Listening" re- result of the loss of sponsor U.S. News and "Pure Gold," but when it was discovered that mains RPM's most popular format, followed World Report. ProMedia now charges cash another syndicator had that name, Radio Arts closely by "Classic A/C- Light," Krikorian said. for the series in those markets that were pre- agreed to change. All formats are on tape and On the technical side, this month, RPM be- viously carrying the U.S. News -supported ver- sold for cash to 150 stations. According to gan full digital recording of master tapes for all sion. John Benedict, vice president, programing its formats, using a digital magnetic tape sys- Clearances on the company's other three and operations, the advantage of tape over tem. By year's end, RPM expects to offer its offerings have yet to be finalized. The Comput- satellite delivery is that each format can be formats on both standard tape and on digitally er Program, a 26 -week daily (Monday through customized to meet the individual needs of the encoded video cassettes. Currently, the corn - Friday) series of one -minute vignettes on station, rather than its having to take it "just the pany distributes its formats strictly for cash to home and business computers that in 75 aired way it is." Also new this year is "Nice 'n' Easy," 110 stations in various markets, with a concen- markets last year is now up for renewal. Sound which Benedict described as somewhere be- tration on medium -sized markets, Krikorian Advice is a 26 of 90- -week series second pro- tween soft adult contemporary and oldies, for said. Krikorian said that rates range from $450 grams that looks the latest in at audio gear. a target audience of 30 -50. Other Radio Arts to $4,500 per month, depending on market Wynbrandt said that show is also in the renew- formats: "American Rock" (CHR); "Soft Con- size. al stage, but the company expects to hold temporary" (soft AC); "Sound 10" ( "energized" the same 35 markets that it had this onto year. AC); "Country's Best "; "Modern Country"; "The And The now in its fourth Radio Works, Los Angeles, has a diverse line- Laugh Machine, Entertainers" (MOR). There is also "Encore," a year, is up for renewal. The series offers one - up of programs. Forbes Magazine Report is a nostalgia -big band format that is available as minute series of 60- and 90- second business features montages of comedy recordings and a customizing option for MOR stations," said "best of" comedy segments. It aired in 75 mar- Benedict. based on the magazine of the same name. kets during the past year. Sales are on both a Targeted to a 25 -54 age group, they are deliv- On the features is cash and barter basis. side, there Milton Berle's ered via tape twice a day, five times a week, to Mad, Mad World of Comedy, a three -hour about 180 stations, primarily news -talk, classi- special, available for barter. It is a retrospec- cal, adult contemporary and easy listening. tive on 50 years of comedy, including audio Shows are bartered in the top 100 markets, tracks Chicago -based Public Interest Affiliates and interviews with guests including and cash in the rest. Personal Encounters are President Brad Saul claims that 1985 -86 was George Burns, Lucille Ball and Phyllis Diller. one -hour specials featuring the words and mu- American Heroes, hosted by actor PIAs best year in the business, despite first - Joseph sic of various recording artists, with no host or quarter softness, "especially in sports." The Campanella, is a three -hour "salute to the de- interviewer. Again targeted to 25 -54 listeners, second and third quarter picked up and the fenders of our liberty from valley Forge to Viet- specials feature artists like Julio Iglesias, Tony nam," fourth quarter "already looks pretty good," he according to Radio Arts President Larry Bennett, Henry Mancini, Johnny Mathis and is said. Saul said that PIA is 70% sold for the rest vanderveen. Country's Best a five -hour Anne Murray. Radio Works produces about 24 of 1986, although he said those sales are not countdown show hosted by country singer specials a year via tape to 360 stations. Each Hoyt is with the rate increases of the size were used to Axton. There also a Country Christ- required to take a minimum of six a year, all getting." mas special hosted by Axton. cash. "People are scrutinizing buys. We really O Radio Wbrks is also a leading producer-dis- have to be better than before," he said. All of tributor of Spanish -language programing. A PIAs programing is sold on a barter basis. New to the list this year is Radio International, version of Personal Encounters is produced PIA recently made it known that beginning a New York -based radio programer and syndi- featuring Spanish performers. There is also a in December it will make available 26 of the 55 cator. Its lineup includes two periodic shows 90- second daily sports commentary delivered Campbell Playhouse episodes ( "Closed Cir- and a number of specials. Rock Over London by Fernando Escandon, the actor featured on cuit," July 21). PIA is continuing to distribute its is a weekly, hour -long offering showcasing Tostitos corn chip commercials. Personal En- two half -hour weekly programs -a public at- new British musical talent. The program is de- counters are sponsored by Coors beer. Meet fairs program, and a health -care program - livered to about 200 markets, including 24 of the Stars is a half -hour weekly talk show focus- that are titled by each station. Of the programs the top 25 and 70 of the top 100. Reelin and a sing on major major Latin entertainers and a introduced last year, a two -hour Pete Town- Rockin is an hour -long monthly program ex- variety of entertainment news. All the Spanish send special will not return, but the weekly amining the link between rock music and and programs are barter. There are 70 stations that half -hour series Sports Explosion will be back the movies, featuring artists-like Roger Daltry take at least one program, with about 62 that on 155 stations. Sports Explosion is hosted by and Jackson Browne -who are involved in take two. Joe McConnell, the voice of the Minnesota V- both media. It also is delivered on disk to 50 Two years ago, Radio Works began a video kings, and of the basketball and football teams stations. Because the show's sponsor, Bay news press release service, which has now of DePaul University. Bry's champagne cooler, is only available in been adapted to radio. According to Radio

Broadcasting Jul 28 1986 7R STATE OF THE ART. RADIO

Works President Stacie Hunt, 30-60 second Crocker and Gillian Harris. Next fall it will be country artist, like Ronnie Milsap or Barbara news bites of interviews with clients are distrib- expanded to a five -minute daily format. An- Mandrel!, into the studio and let them be the uted via satellite free to a pool of about 1,500 other new show is a still untitled three -hour disk jockey, playing their favorite records and reminiscing careers. stations in the top 200 markets, and to ABC Christmas special hosted by Stephanie Mills. about their The program and CBS, which feed it to their affiliates. The One of Syndicate It's more ambitious offerings will be barter, and, according to Martin, al- service specializes in hard -to-reach people is Story of a People, a 24 -hour special that is ready has commitments from stations in the who wouldn't be available to a radio station updated yearly. The show is described by top 100 markets. Targeted for country music otherwise, says Hunt. Interviews are set up so company president, Bob Dockery Jr., as "the month (October) is Celebration, 62, 90 -sec- that all the responses are in statement form history of black America with music." Deliv- ond vignettes providing a mini -history of coun- without an interviewer's voice. The stations re- ered via tape on a barter basis, the Story of a try music. The special, which first ran last Oc- has been A 12 ceive 6 -15 minutes worth of bites to which they People is aired in 90 markets. Another special tober, updated. -hour Christmas can add their own wraparounds. is the annual King: A Musical Tribute that airs show, Country Christmas, will offer variations in January on the national holiday commemo- on the traditional holiday celebrations. rating the late civil rights leader's birthday The is hosted by Brock Peters The Smithsonian Institution's Office of Tele- three -hour special this year. A new WRIT(FM) Syndication, Chicago, syndication communication, Washington, syndicates two and sold on a barter basis will offered in January. King: A division of classical music station WFMT(FM) radio programs. Radio Smithsonian is a 30- King special be to the is a series of 15 Chicago, is distributing more than 20 classical minute "magazine format show" that attempts Countdown Holiday one -minute vignettes. An upcoming special is music programs to stations, including two - to cover the various efforts of the Smithsonian's featuring mu- hour concerts by the Philadelphia Orchestra museums, exhibits and scientific projects, ac- the new New Year's Countdown, sic of the past four decades. Syndicate It of- (39 weeks), San Francisco Orchestra (39 cording to the show's producer, Jesse Boggs. fers number of specials designed for airing weeks), and the Milwaukee Symphony (13 Its motto, Boggs said, is "30 minutes with no a Black History Month. Among weeks). limits." Radio Smithsonian is aired by ap- during February, Notes, a series of 28 Dean Greer, director of syndication for the proximately 80 stations for cash rates that vary them are Black History vignettes and Black Women: A distributor, said funding for the programs depending on the station's market size and 90- second of Dignity, also 28 90- second comes mainly from advertisers. Most shows whether it takes the show off the NPR satellite Portrait pieces. The company is moving into televi- are carried by some 200 stations nationwide; or on tape. The other show, Smithsonian Gal- sion. It will offer Story of a People: Where Are one exception is a Chicago Symphony broad- axy, is a two -and -a -half minute version of Ra- four half -hour shows, in cast, which is on 350 stations in the U.S. and dio Smithsonian, available free. The show of- We Now ?, a series of February 1987. 22 foreign countries. Among the advertisers fers six features per month by tape and is on the syndicated programs are Amoco, aired by about 200 stations. O Signa, Beatrice foods and United Airlines. WFMT has taken over distribu- O WORE Productions, Boston, has joined forces Syndication for two programs of New York classical with the syndication arms of WMFT(FM) Chicago tion The Syndicate, Oakland, Calif., produces radio station WOXR(FM) New York that were for- and WCLV(FM) Cleveland to distribute program- and syndicates short radio commentary and merly handled by Parkway Communications. ing over a pair of satellite channels on Westar analysis programs that it offers free of charge Those are The Vocal Scene, a one -hour review IV. John Emery, vice president and general and with market exclusivity to stations in ex- vocal and historic classical recordings manager of WCRB Productions, says the alli- of early change for a regular time slot. Byline is a daily, a review of new classical ance enables the three classical music syndi- and First Hearing, two- minute commentary, sponsored by the cation firms to keep costs down. Emery added releases. Cato Institute, a Washington -based think tank. which has been a top that there will be excess time available on the WFMT(FM) Chicago, Among the 13 commentators are Senator Wil- music station for 35 years, has also satellite to sell to other distributors and pro- classical liam Proxmire (D -Wis.) and civil rights activist Beethoven Satellite Network, ducers. established the and Georgia state senator, Julian Bond. By- an overnight classical music service. Starting WCRB currently produces and distributes line airs on 180 stations, is available on tape, 28), BSN will supply six hours of three two -hour programs on the New York Phil- today (July NPR and AP Audio. Perspective on the Econo- (seven days a week) via satel- harmonic, Boston Symphony and Boston programs daily my is a daily one -minute economic analysis lite. will be fed from midnight to 6 a.m. Pops Orchestra. It also syndicates the one - Music feature sponsored by the Reason Foundation, NYT. stations may use as much hour AT &T Presents Carnegie Hall Tonight. Subscribing a Monica, Calif. -based think tank. The desire. The service is Santa The Philharmonic broadcast is sponsored programing as they program goes to about 175 stations on cas- on a cash basis. by Exxon, while AT &T sponsors the Carnegie available settes or reels. The Sound Economist, a daily Hall program. All other broadcasts are leased o three -minute economic commentary, features to stations. Programs are delivered via satel- William Allen, UCLA professor of econom- Dr. lite or by tape. The Philharmonic broadcasts Tampa, Fla. -based Winton Communications. ics, and vice president of the Institute for Con- air on 200 stations, Carnegie Hall on 130 and which purchased the Prime Time division of temporary Studies, San Francisco, which the Boston Pops and Boston Symphony on 75 Gannett Radio in February 1985, now syndi- It is carried on 60 sta- sponsors the feature. cates four formats: "Prime lime" (nostalgia, 45 feature stations. tions, and is also syndicated as a print plus), "Beautiful Music/Easy Listening" (35 is on o to 20 newspapers. It available cassette plus), "Klassic Kountry" (country, no demo and reel. In the works is an economic and Weedeck Corp.'s Weedeck Radio Network, set), and "Kozy" (adult contemporary, 25 -49). political debate program. Hollywood, syndicates a number of country- It also distributes a number of specials, said in- oriented series and specials, all delivered via the company's vice president, Bill Dutcher, tape. Country Report is 10 three -and -a -half cluding Sentimental Journey, one hour week- one hour Burbank, Calif. -based Syndicate It offers a minute programs shipped weekly to 190 sta- nights; The Sounds of the Big Bands, one number of daily, weekly and annual programs tions. It is bartered in Arbitron rated markets, weekends; Spotlight, live recordings, to distributed on a barter basis. Now in its sec- cash in the remainder, which are four or five hour weekends, and Moments Remember, featuring great mo- ond year, The Jesse Jackson Commentary, a stations in the U.S. and Canada. Country Re- a library of 300 vignettes 90- second weekday series, is distributed by port Countdown, is a four-hour, weekly maga- ments in radio. is a one - tape to 90 stations. The show features the Rev. zine program, hosted by veteran country radio Planned for release in September Jackson's views on issues that affect Ameri- personality Ron Martin, with Debbie Conner hour, once -a -week feature to be titled On five New cans in general and black Americans in par- and Hugh Cherry and aired on 60 stations. Broadway. Winton also has a -hour of July ticular. A new show since last year is Urban The Top All -Time Favorite Country Songs is Year's Eve special and a three -hour 4th the Music Magazine, a weekly hour-long program a six -hour special also hosted by Ron Martin. special. Approximately 42 stations carry They that features music, artist interviews and enter- Sittin' In, scheduled for a fall start up, is a company's formats, said Dutcher. are tainment industry news. It is hosted by Frankie weekly one -hour program that will put a major distributed by tape and sold for cash. R

Broadcasting Jul 28 1986 79 successful. WPBT first canceled its on -air Accu- Weather is marketing a system for It's official pledge drives in July 1985, when it began the satellite delivery of weather information fiscal 1986. The three pledgeless drives it developed by Siscorp. According to Myers, Linda Ellerbee has joined ABC News as a has run (August and December 1985 and many broadcast stations will be able to save host and writer for ABC -TV's new prime March 1986) have shown an increase in money by using the system instead of the time show, Our World, with additional du- average dollar growth from 5% (for the pre- telephone lines to receive weather wires ties as commentator for ABC News Radio, vious five years, when pledge drives were and other weather information and graph- ABC said last week. Our World, which will used) to 18 %, and 11,000 new members. ics. Stations will have to buy or lease small- air Thursday (8 -9 p.m.), begins next fall, pre- The station's FY '86 theme was "America's aperature earth stations to receive the ser- senting "an informative and nostalgic look pledge -free public television station." vice. Those who shell out $3,300 to buy, he at the special moments in America's past," KGED raised its income from $1.1 million said, will pay $95 per month per wire. ABC said. The show will blend "scenes from during the 1984 summer pledge period, Accu- Weather began marketing the Sis- the country's recent history with first -hand when it used on -air fund raising, to $1.7 corp system early this year, and has in- recollections of 'witnesses' who participat- million in July -Sept. 1985, when it used only stalled dishes at 100 stations, including 30 ed in the events," ABC said. direct mail. But those figures are deceptive, TV outlets. The Accu -Data has been avail- Ellerbee will also bring her weekly TGIF according to Rosemary Carroll, director of able since March. The service now counts commentary to ABC, most likely to Good membership for the station. "It was very between 35 and 40 clients and is adding two Morning America; additionally, an ABC successful, but you mainly got your money or three new ones each week. spokeswoman said, there are discussions from your existing members," she said. "You Accu Weather has also combined forces about Ellerbee participating in ABC's new can't continue to do that because you'll de- with The Sports Network to market a sports late -night show to follow Nightline next fall. plete your file." According to Carroll, 60% of graphics service through the Accu Weather Earlier reports that Ellerbee accepted a [cuED's budget comes from membership, but data base. Television stations will be able to $500,000- per -year offer from ABC are said to the station gained only 14,000 new mem- access Accu -Sports Graphics, which fea- be too high. A network insider said the fig- bers in 1985, compared with 20,000 for 1984. tures the top sports stories of the day, sports ure is closer to $350.000. This year, it has gone back to on -air fund trivia and historical tidbits, through Accu raising. "If you can gradually decrease you Weather. The artists who produce Accu Pledge week alternative dependence on the on -air, then you're mak- Weather's daily graphics will also produce ing great strides," she said. the sports graphics. Stations can receive the Viewers of noncommercial WNET(TV) New And WGBH -TV raised $1.6 million, pledge sports graphics individually or in conjunc- York may be treated to an uninterrupted Au- free, in August 1983, a 42% increase over tion with Accu- Weather Graphics. The cost gust if the station's new fund- raising pro- the August 1982 total of $1.2 million. In per graphic is $2. The Sports Network also motion succeeds. Following the example of 1984, however, the figure dropped 16 %, to has plans to distribute its daily broadcast WPBT(TV) Miami, KGED(TV) San Francisco and $1.4 million. "The danger is that if you con- sports wire through the Accu Weather data WGBH-TV Boston, wNET has instituted a tinue to do it you may run out of steam," said base beginning next fall. "pledgeless" pledge drive, designed to give the producer of WGBH -TV's on -air pledge viewers a chance to do away with on -air drives, John Kerr. "All the stations have be- Tax trouble requests for funding by contributing in ad- come dependent on the returns of on -air vance through a direct mail campaign. pledging. There is a tremendous risk in Louis Rukeyser, host of PBS's Wall Street According to wNET's Stella Giammasi, the throwing aside what has worked in the Week, is challenging an Internal Revenue station sent out its first fund- raising letters past." Service decision disallowing more than July 14. If it raises between $750,000 and $800,000 in deductions for tax shelters. The $800,000 (the amount normally raises Weather -wise IRS billed Rukeyser an additional $63,777 for through on -air drives) by Aug. 8, the station his 1980 taxes and $339,079 for 1982, plus will cancel its Pledge Week, tentatively Accu- Weather, the company that brought penalties and interest totalling more than scheduled for Aug. 16 -24. "We will be can- television viewers the ubiquitous Accu- $50,000. Rukeyser filed suit in tax court dis- celing days as the money comes in," Giara- Weather forecast, has augmented its prod- puting the rejection of a $36,000 deduction mesi said. uct line with two new services: Accu -Data for an investment tax credit on master re- Direct mail is not new to wNET, but the database and Siscorp's direct -to- studio sat- cordings he purchased and another of station is sending out 500,000 more letters ellite delivery of weather wires and graph- $786,428 for losses in four limited partner- than usual. In addition, it is running on -air ics. ships in real estate leasing, commodities promos to alert the audience to the cam- According to Accu- Weather President and securities. The IRS contends the invest- paign. The first set, which began July 6, Joel Myers, Accu- Data is an extensive ments were made for reducing taxes, not featured actors as viewers discussing the weather database designed to aide meteo- making a profit. fact that they loved channel 13 and its pro- rologists and weathercasters in predicting Animal action grams, but hated the pledge interruptions the weather and in enhancing their reports and felt there "must be a better way" to raise with facts and figures. It features an ad- The Washington -based Action Line Group, funds. The second set, which began July 20 vanced map-plotting system, that can pro- an independent production company, has and will run at least until Aug. 8, gives spe- duce elaborate maps for forecasting or the cleared Living With Animals, a magazine cifics about the pledgeless alternative, us- preparation of on -air graphics. The data- program focusing on the care of domestic ing the actress who normally hosts the base can be accessed with virtually any animals and the protection of wildlife, on drives. A third set of spots will run between kind of personal computer or computer ter- more than 100 Public Broadcasting Service Aug. 16 and 24, and will ask viewers if they minal, Myers said. stations. The half-hour program is offered like not having their favorite programs inter- Accu -Data will be competing head -to- free to PBS stations for unlimited use, and is rupted. And, assuming the promotion is head with Weather Service Inc.'s well -en- funded entirely by the Eleanor Patterson Ba- successful, a fourth set of promos will follow trenched database. But, Myers said, Accu- ker Trust and the Midstate Land Trust. Liv- the pledgeless period, thanking viewers for Data hopes to capture a good share of the ing With Animals will begin its second sea- helping make the drive a success. market. It offers Myers the WSI data base son next October. Thirty -nine programs are Other stations have found the technique offers for 30% less, he said. produced per year.

Broadcasting Jul 28 1986 an GOULD MORTON

28, 1986 July April 3O, 1986, Broadcaster, and, since -how to Local Television a composer to all of us local Dear to you as of concern with am writing on a matter arrangements I of ASCAP, license President satisfactory all local out mutually wrote to work stations. Hal David, to put the television predecessor, it was time in good faith 1985, my that and engage in In April suggestingbehind us was held broadcasterslitigation meeting A second televisionBroadcasting an exploratorybroadcasters. Buffalo As a result, issues. Unfortunately, negotiations. some representativesubstantive the All -Industry 1985 with to address plans to meeting October planned on their that second All- meeting was reported Committee, with the the broadcasters License any meeting ASCAP's after Station Music there been 1985, despite Television -nor has September took place itself since industry never Committee and your and Industry to negotiate. went to Washingtonover H.R.3521 readiness the Committee in a battle it is widely Instead, engaged Although this Congress, became heavily bills. in is and ours licensing are going nowhere -the source these bills Industry Committee in a 5.1980 that that the All- year. Meanwhile,of your acknowledgedassumed next on behalf for is generally anew in Congress Committee a trial it to begin by the has scheduled fees. planning brought New York license proceeding Court in ASCAP between us separate the Federal reasonable in industry, 1986 to determine confrontationbattle 27, are for continuedin a legislative October prospects Fall, and Present York this recently trial in New letter was -in a next year. Colleague" of Congress, a "Dear member should be Washington connection, to every We In this of H.R.3521 Committeenegotiated. opponents House Judiciary be everyone's sent by whether the should properly serving issue that solution to think about questioningtime to an to a negotiated I ask you devoting open expenses. sense than and remain everyone not make more appreciate agree, and saving now does I very much would interests a solution and Congress. letter, and whether such in Court consider this battles to read and continuing the time and suggestions. your taking comments Sincerely, welcome your (PtPresident 44Morton Gould, ASCAP 10023 York, NY Plaza, New 1 Lincoln Publishers Authors and Composers, Society of The American Sa4QB NQiiFOO OOAperkdo

Not to worry. Sales of dishes to homeowners have been dramatical- and Larry Adams will stay on as vice president of engineering. ly slowed by the scrambling of cable services this year, but they'll Carley Teleport plans to spend $2 million over the next 12-18 pick up in the years ahead as the price of dishes and home de- months to upgrade WITS facilities, Kirschenbaum said. Much of that scramblers fall. And, by 1988, they'll reach, or possibly surpass, money will go for the installation of a C -band and a Ku -band interna- those of 1985, the year before the advent of scrambling when sales tional earth stations and a Ku -band domestic earth station, he said. hit a high -water mark of 600,000 and bought the total number of The principal reason the deal took so long to close was that Carley installed dishes to 1.4 million. had a tough time securing financing, he said. The Equitable Bank of That view of the future of the home satellite marketplace belongs Baltimore eventually put up the money. The sellers will not be able to to CSP International, which last week was putting the finishing touch- put the entire purchase price in their pockets, Kirschenbaum said, es on an analysis of the market based in large part on a survey of noting that a portion of it will go to retire bank debt. dish manufacturers, dealers and owners. CSP, a New York -based Another deal done. Western -World Television Inc. and Samuel consulting and research firm, will sell the report for $2,500 a copy. Broadcasting Corp. have closed on their merger, and as soon as the According to CSP Chairman Michael Tyler, who was in Washing- shareholders approve it, the new company will be known as Western ton last week in hopes of persuading the Senate Commerce Com- World- Samuel Communications Inc. (WSI). It will be headed by Er- mittee to allow him to testify at hearings on Thursday (July 31), about nest Samuel and Julio Gonzalez -Reyes, co-chairmen; Robert 100,000 dishes were sold in the first half of 1986-about half as Springer, president and chief executive officer, and Gary Worth, many as were sold during the same period of 1985. The drop is executive vice president and chief operating officer. directly attributable to scrambling. Home Box Office began scram- The merger leaves intact the pre- existing operating companies, bling the satellites feeds of HBO and Cinemax in January, bringing which become subsidiaries of WSI: Western -World Television, West- the era of free satellite programing to an end. ern -World Video, Samuel Broadcasting and Brightstar Communica- But, Tyler said, sales will begin to rebound in the second half of tions of America. this year as consumers realize that by buying a descrambler and HR a nerve. Berke Breathed has poked fun at home dish owners paying monthly subscription fees they can receive scrambled pro- and their angst about scrambling this month in his comic strip. graming. Second -half sales have traditionally been strong, he said, "Bloom County" But the folks at the Satellite Television Industry noting that the market heats up in the fall as consumers begin Association (SPACE) haven't been laughing. In fact, in its July 18 considering the long winter nights. CSP is predicting sales of newsletter, SPACE advised members to protest the satire in letters to 190,000 dishes in the second half, he said, and 290,000 for the year. the editor of newspapers carrying the strip and provided language Sales will continue to improve in 1987, during which CSP predicts for the letters: "We have tried to maintain a sense of humor in our between 350,000 and 500,000 will be sold, but will not hit full stride analysis of this latest series of comic strips about satellite dishes. until 1988, which the number will be between 500,000 and 700,000. but it is clear to us that Mr. Breathed has stepped out of bounds with The sanguine forecast for 1988, Tyler said, is based on CSP's belief this parody of problems affecting the earth station business " the that hardware costs will have fallen to a point where a consumer will SPACE letter said in part. This kind of trickery tends to mislead be able to buy a dish and subscribe to a package of scrambled consumers by exaggerating the effects of satellite TV scram- cable programing for three years for the same amount the consumer bling.... Moreover, Mr. Breathed depicts Americans as thieves in 1985 paid for the hardware alone -about $2,500. Spurring the when in reality they are within their legal rights to secure unscram- market toward the end of the decade will be the availability of cable bled programing and neglects to note that scrambled programing is programing on Ku -band satellites, permitting the use of smaller and still available to dish owners for a monthly subscription fee." less expensive earth stations, and the development of flat phased - Holding pattern. The recent failures of satellite launch vehicles array antennas, which can be installed in places where convention- (BROADCASTING, July 14) may delay some satellite- delivered televi- al dish antennas would violate zoning ordinances or esthetic consid- sion services, not only in the U.S., but also in Europe where a erations. number of direct broadcast satellites in the works are expected to By the early 1990's, Tyler said, as many as six million homes will suffer lengthy delays while the French satellite launch company, have a satellite antenna that can receive C -band or Ku -band signals Arianespace, rebuilds a troubled program. or both. Ultimately, the number may reach 15 million to 16 million, he Two DBS satellite projects, for example, West Germanys TV-SAT said. and France's TDF -1, each with four 230 watt transponders and foot- Finally It took more than six months, but Carley Teleport Commu- prints covering much of Western Europe, will be delayed six months nications has finally closed on its purchase of CTM, a teleport serv- or more. TV-SAT was originally scheduled for launch this month and ing the Washington area, for between $5 million and $6 million TDF -1 next November, and Arianespace won't announce a new (BROADCASTING, Dec. 23, 1985). Under its new ownership and man- launch manifest before September, but, according to a Washington agement, the multidish operation in the Virginia suburb of Bren Mar representative, early estimates are that the soonest TV-SAT could go will be known as the Washington International Teleport. up would be late in the first quarter of 1987, with TDF -1 following Carley Teleport is a subsidiary of the Wisconsin -based Carley three launches and several months behind. The delays, however, Capital Corp., a real- estate development firm headed by two broth- could extend well past midyear. ers, David and Jim Carley. (David was the first president of National The West German project was to have provided three channels of Association of Public Television Stations [formerly known as the direct broadcast television, most likely for state network use, and a Association of Public Broadcasting].) fourth transponder reportedly to carry 16 high quality stereo sound In addition to moving satellite traffic in and out of Washington for a programs. TDF -1' use is still under question, with the satellite part host of broadcasting, cable, business and government clients, said of a highly charged political debate now taking place in France over Carley Teleport President Bruce Kirschenbaum, WIT will provide a the privatization of the nation's television industry. A previous Social- major link to the outside world for a high -tech office park the Carley ist governments assignment of channels on the satellite has been brothers are getting ready to build in Bowie, Md., a suburb to the set aside and the Conservative -dominated French assembly is cur- east of Washington. Carley Teleport will also provide expertise in the rently reviewing legislation to establish a new government media planning of telecommunication systems for other office parks on the authority which, in turn, is expected by September to select the drawing board, Kirschenbaum said. satellite's users. The selling shareholders of CTM included a group of investors Other DBS projects also slowed by launch delays include a Lux- brought together by Robert Schmidt shortly after he resigned as embourg ASTRA 16- channel satellite in the fixed service band, ori- president of the National Cable Television Association in 1979. ginally being readied by contractor RCA for a spring 1987 launch; a Schmidt was president of CTM and, according to Kirschenbaum, joint Scandinavian effort dubbed Tele-X and originally banking on a will remain with the company as a consultant. 1987 launch, and a European Space Agency Olympus satellite also Kirschenbaum plans to keep the CTM team of about 20 employes to be launched in mid -1987 with two transponders for the European pretty much intact. Dean Popps will remain as chief operating officer Broadcasting Union and Italian state broadcaster RAI.

Broadcasting Jul 28 1986 A7 0Q©dgilMarkel Market Closing Closing Capitali- Closing Closing Capitali - Wed Wed Net Percent PIE zation Wed Wed Net Percent PIE zation Jul 23 Jul 16 Change Change Ratio (000.000) Jul 23 Jul 16 Change change Ratio (0000.000) BROADCASTING asp PROGRAMING

N Capital CitiesiABC 260 1/8 250 3/8 9 3/4 3.89 29 4171 N United Artists 13 7/8 14 3/8 - 1/2 - 147 708 N CBS 136 7/8 136 1/4 5/8 .45 26 3209 N Warner Communications . 47 1/2 47 1/2 1.06 15 2930 O Clear Channel 14 3/4 13 1/4 1 1/2 11.32 21 43 O Westwood One 33 3/4 30 3/4 3 9.75 52 275 O Infinity Broadcasting .. 11 3/4 12 - 1/4 - 2.08 61 122 O Jacor Commun 7 5/8 7 5/8 43 SERVICE O LIN 51 49 3/4 1 1/4 251 38 1350 Matrite 14 13 0 1/2 1/2 170 17 116 0 Ally & Gargano 11 3/8 11 3/8 9 25 0 Malate'A' 13 1/4 12 3/4 12 3.92 18 56 O BBDO Inc. 27 28 1/2 - 1 1/2 - 5.26 17 347 A Price Commun. 11 7/8 11 7/8 116 O Burnup & Sims 5 1/4 5 1/8 1/8 243 262 47 O Scripps Howard 78 85 - 7 - 8.23 28 805 O Compact Video 6 1/8 5 5/8 1/2 8.88 61 26 0 SunGroup Inc 3 3/8 3 1/2 - 1/8 - 3.57 33 5 N Comsat 34 5/8 35 - 3/8 - 1.07 627 N Taft 113 12 114 1/2 0.43 53 1028 - - O Doyle Dane B 22 1/8 23 1/4 - 1 1/8 - 4.83 19 126 O TVX Broadcast Group 10 1/2 10 1/4 1/4 243 43 61 N Foote Cone & B. 55 3/8 55 3/8 .68 13 210 o United Television 31 3/8 30 7/8 1:2 1.61 29 343 0 Grey Advertising 112 115 - 3 - 2.60 15 135 BROADCASTING WITH OTHER MAJOR INTERESTS N Interpublic Group 27 3/4 26 1/2 1 1/4 4.71 16 605 N JWT Group 36 1/4 36 1/2 - 1/4 - 0.68 15 328 N A.H. Belo 57 3/4 56 1/4 1 1/2 2.66 29 667 A Movielab 6 5/8 7 3/8 3/4 10.16 10 A Adams Russell 18 3/4 19 1/4 1/2 - 259 12 116 - - 0 Ogilvy Group 32 31 3/4 1/4 .78 15 437 A Affiliated Pubs 57 55 3/4 1 1/4 224 32 1006 O Saatchi & Saatchi 31 7/8 32 1/4 - 3/8 - 1.16 15 1648 O American Comm. & TV . . 1/8 3/32 1/32 33.33 9 O Telemation 6 3/4 5 1/2 1 1/4 22.72 6 7 N American Family 35 3/8 34 1/2 7/8 2.53 23 1414 A 14 3/8 15 1/4 7/8 5.73 36 O Assoc. Commun. 29 29 276 TEMPO Enterprises - - 82 A Unite! Video 10 9 7/8 1/8 1.26 21 O Business Men's Assur. 27 1/2 27 3/4 - 1/4 - 0.90 16 290

N Chris -Craft 69 5/8 68 5/8 1 1.45 30 455 N Dun & Bradstreet 110 3/8 110 3/8 .34 26 8390 CABLE 0 Durham Corp. 45 1/2 45 12 12 258 N Gannett Co. 80 74 1/2 5 1/2 7.38 25 6423 A Acton Corp. 2 1 7/8 1/8 6.66 11 N GenCorp 68 1/4 68 1/4 .36 16 1525 A Cablevision Sys. 'A' 19 18 7/8 1/8 66 399 N General Cinema 48 1/8 52 1/4 - 4 1/8 - 769 19 1752 O Cardiff Commun 115/16 2 - 1/16 - 3.12 5 4 O Gray Commun. 143 143 24 71 N Centel Corp 59 1/4 58 1 1/4 2.15 12 1639 N Jefferson -Pilot 35 1/4 35 1/2 - 1/4 - 0.70 11 1474 O Century Commun. 13 1/4 13 3/4 - 1/2 - 3.63 265 256 N John Blair 28 27 3/4 1/4 .90 226 0 Comcast 26 1/4 26 5/8 - 3/8 - 1.40 35 559 O Josephson Intl. 9 5/8 9 3/4 - 1/8 - 1.28 45 N Heritage Commun. 23 5:8 23 12 1/8 .53 54 410 N Knight -Ridder 51 5/8 48 1/4 3 3/8 6.99 23 2899 O Jones Intercable 12 38 12 1/4 1/8 102 30 160 N Lee Enterprises 24 7/8 24 3/4 1/8 .50 20 630 T Maclean Hunter 'X' 19 12 19 3/4 - 1/4 - 1.26 27 718 N Liberty 39 1/4 39 1/4 16 396 O Rogers Cable of Amer. . 14 5/8 14 3/4 - 1/8 - 684 75 N McGraw -Hill 57 1/2 54 5/8 2 7/8 626 19 2898 T Rogers Cable Systems 17 1/8 16 1/2 5/8 3.78 401 A Media General 91 3/4 88 1/4 3 1/2 3.96 19 646 O TCA Cable TV 20 1/2 20 1/2 35 221 N Meredith Corp. 73 72 5/8 3/8 .51 14 691 O Tele Commun 26 3/4 26 3/8 3/8 1.42 205 2570 4.58 O Multimedia 39 1/2 38 1/2 1 2.59 87 433 N Time Inc 82 3/4 79 1/8 3 5/8 25 5194 A New York limes 77 1/4 72 5 1/4 7.29 26 3124 O United Artists Commun.. . 17 1/4 17 1/2 - 1/4 - 1.42 50 708 O Park Commun 30 29 314 1/4 84 28 414 N United Cable TV 26 3/4 27 1/2 - 3/4 - 2.72 66 621 N Rollins Commun. 39 1/4 38 1/2 3/4 194 43 573 N Viacom 27 5/8 25 3/4 1 7/8 728 26 946 T Selkirk 23 7/8 24 1/4 - 3/8 - 154 51 193 N Western Union 4 3/4 5 5/8 - 7/8 - 15.55 115 O Stauffer Commun 155 150 5 333 25 155 A Tech.Ops Inc. 29 28 1/2 1/2 1.75 5 63 N Times Mirror 67 63 5/8 3 3/8 5.30 19 4318 /MANUFACTURING O TM Communications 2 7/8 2 7/8 287 21 ELECTRONICS O TPC Commun 3/8 7/16 - 1/16 - 1428 4 N 3M 110 1:4 106 1/8 4 1/8 3.88 18 12683 N Tribune 70 1/8 67 7/8 2 1/4 331 22 2847 N Allied -Signal 39 1/8 38 1 1/8 296 6898 A Turner Bcstg. 16 7/8 18 3/4 - 1 7/8 - 10.00 38 367 O AM Cable TV 1 7/16 1 7/16 5 A Washington Post 166 162 1/2 3 1/2 2.15 21 2157 N Anixter Brothers 9 7/8 10 - 1/8 - 125 17 359 PROGRAMING N Arvin Industries 30 1/4 31 1/4 - 1 - 3.20 12 488 O Birdview Satellite 1/2 1/2 4 O All American TV 12 1/2 12 1/2 4.16 15 O C -Cor Electronics 6 6 18 O American Nat. Ent 2 1/2 2 3/8 1/8 5.26 12 6 O Cable TV Indus .. 2 12 2 3/4 - 1/4 - 9.09 7 O Barris Indus 23 7/8 22 7/8 1 4.37 39 211 A Cetec 6 7/8 7 1/8 - 1/4 - 3.50 13 O Birdfinder Corp 1 1 1/8 1/8 - 11.11 3 A Chyron 5 38 5 3/8 750 25 54 O C.O.M.B. 26 1/4 25 1 1/4 500 44 302 A CMX Corp 1 1/4 1 3/8 - 1/8 - 909 6 N Coca -Cola 40 5/8 41 1/2 - 7/8 - 2.10 21 15680 A Cohu 7 3/8 7 5/8 - 1/4 - 3.27 15 13 N Disney 49 1/2 47 3/8 2 1/8 4.48 34 6404 N Conrac 15 1/4 14 3/4 1/2 3.38 13 101 N Dow Jones & Co. 33 1/4 33 1/4 23 3217 N Eastman Kodak 55 3/4 53 7/8 1 7/8 3.48 47 12593 O Financial News 14 7/8 15 7/8 - 1 - 6.29 185 160 O Elec Mis & Comm. 3 1/2 3 5/8 - 1/8 - 3.44 14 O Four Star 4 1/2 4 1/2 4 3 N Gen. Instrument 17 7/8 18 1/2 - 5/8 - 3.37 579 A Fries Entertain. 7 1/2 8 1/8 - 5/8 - 7.69 14 39 N General Electric 75 75 1/2 - 12 - 0.66 14 34198 N Gulf + Western 66 65 5/8 3/8 .57 19 4080 O Geotel Inc 1 7/8 1 7/8 7 6 0 Hal Roach 14 1/4 14 3/4 - 1/2 - 3.38 79 N Harris Corp. 33 1/2 33 3/8 1/8 .37 22 1348 A Heritage Entertain. 9 3/4 9 1/4 1/2 5.40 10 27 N KA Corn. Inc. 14 1/4 16 1/4 - 2 - 12.30 620 O King World 51 43 1/4 7 3/4 17.91 31 522 O Microdyne 4 1/4 4 3/8 - 1/8 - 2.85 38 19 O Laurel Entertainment 7 1/4 7 1/4 3.57 27 17 N Motorola 35 3/4 34 1/8 1 5/8 4.76 56 4565 A Lorimar -Telepictures. . . 26 5/8 25 3/4 7/8 3.39 26 903 N N.A. Philips 39 12 39 1/8 3/8 .95 16 1142 N MCA 46 1i2 47 1/4 - 3/4 - 1.58 21 3630 N Oak Industries 1 3/8 1 1/2 - 1/8 - 8.33 46 A New World Pictures . 16 7/8 16 1/8 3/4 4.65 32 179 A Pico Products 2 1/8 2 1/8 7 N Orion Pictures 14 1/2 14 1/8 3/8 2.65 138 N Sci- Atlanta 9 9 12 - 12 - 5.26 15 210 O Peregrine Entertain 25 1/2 25 3/4 - 1/4 - 0.97 35 N Sony Corp 18 3/8 19 - 5/8 - 3.28 11 4247 N Playboy Ent 6 7/8 7 1/8 - 1/4 - 3.50 64 N Tektronix 56 1/8 56 3/4 - 5/8 - 1.10 18 1097 O Reeves Commun. 11 1/2 11 7/8 - 3/8 - 3.15 143 N Varian Assoc. 23 3/4 24 1/2 - 3/4 - 3.06 33 506 O Republic Pictures 'A' 13 1/2 12 3/4 3/4 5.88 96 39 N Westinghouse 51 3/8 50 5/8 3/4 1.48 14 7893 0 Republic Pictures 'B' 13 12 1/4 3/4 6.12 92 9 N Zenith 22 1/8 23 - 7/8 - 3.80 511 A Robert Halmi 4 1/8 4 5/8 - 1/2 - 10.81 37 78

0 Sat. Music Net. 10 1/4 11 1/8 - 7/8 - 7.86 69 Standard & Poor's 400 .. 263.65 259.77 3.88 1 49

T- Toronto. A- American, N -N.Y. 0 -OTC. Bid prices and common A stock used unless for the previous 12 months as published by Standard & Poor's or as obtained by otherwise noted. "O" in P/E ratio is deficit. P/E ratios are based on earnings per share BROADCASTING$ own research

Broadcasting Jul 28 1986 ON R A D Io- Getting closer has purchased the Advertiser Group news- Vacation jazz papers from Tunnell Publishing for The National Association of Broadcasters' $900,000. The Advertiser Group consists of Alternative Programing Inc., a one -year -old Radio Audience Measurement Task Force, three paid circulation newspapers and one radio program supplier based in Dallas, will which is seeking alternative local rating "shopper serving Orange county, N.Y., and introduce next month a two- and -a -half- methodologies, has narrowed the field from Essex county, N.J. Straus Communications hour, weekly jazz show designed for radio eight companies to three during a two -day Chairman R. Peter Straus named Stan Mar- stations in resort areas. The show will be meeting in Washington. The finalists are: tin, publisher of the Hamell Newspapers in marketed as the "jazz radio network," ac- Audits & Surveys, New York, which special- Florida, as publisher of the Advertiser cording to Jamie Hastings, vice president of izes in custom market surveys for media Group. Jeanne Straus, vice president/opera - sales for Alternative Programing. Hastings companies; Birch Radio, Coral Springs, Fla., tion of wMCA, will take on additional respon- expects from 30 to 50 "resort" market sta- which produces local radio audience mea- sibilities as president of the newly acquired tions to clear the weekly broadcast. surements, and McNair Anderson, North firm. The company, which was founded by Sydney, Australia, which measures radio Mickey Briggs, former MOR format director audiences in that country. The proposals Get together for Century 21 Programing, currently offers were selected on the basis of response rate, stations six full- service, tape- distributed lack of reporting bias and cost. NAB has formats. asked all three companies to tests Outlet's adult contemporary i000(FM) Los conduct to simultaneously next fall and said it will as- Angeles adapted satellite technology a - sist each with $5,000 in seed money ("Rid- sales when the station hosted live, two Playback way radio sales teleconference transmitted ing Gain," July 7. ) simultaneously from Los Angeles to adver- The Westwood One Radio Networks is plan- Collecting papers tisers in New York, Chicago, Detroit, Dallas ning to air Julian Lennon Live From Tokyo, a and San Francisco last Thursday, (July 24). 90- minute concert originating from Yomiuri Straus Communications, owner of WMCA(AM) The event was developed by man vice presi- Land East in Tokyo, on Aug. 14. During the New York and four other radio properties, dent and general manager, Tom Moser, to same week, Westwood One will also offer its mark the one -year anniversary of the sta- stations a three -hour special tracing the tion's switch from contemporary hit to Tran- musical history of the Rolling Stones, enti- star's "Format 41" service. tled The Rolling Stones: Made In The Shade. New Class A Conducting the satellite- delivered nation- al sales presentation were Bill Moyes, presi- dent of the Research Group and originator of Fish stories Winner "Format 41 "; Allen Klein, president of Media Research Graphics, who discussed the 35- AP Network News has added a 45- second to-44- year -old listening audience, the for- fishing feature to its weekday programing mat's core demographic target; Frank Oxar- lineup. Tight Lines Tips With Sammy Lee, art. president of Select Radio Rep- hosted by professional angler Sammy Lee, resentatives, xino's national sales rep, and will offer information on fresh water fishing Brad Lusk, national sales manager of the techniques for both experienced and novice station fishermen.

Continental's Type 814B 4.3 kW FM Transmitter uses the Type 802A Exciter to deliver a crisp. clean signal. With an output of 4,300 watts, it has plenty of power reserve for Class A operation on a 2- bay antenna system. it's solid -state except for one 4CX3500A Tetrode in the final amplifier. A built -in harmonic filter is just one of many outstanding operating benefits. Fora brochure, call 12141381 -7161. Continental Electronics, a Division of Varian Assoc., Inc. PO Box 270879 Dallas, Texas 75227.

Transmitters I to 50 kW AM and to 60 kW FM. FM antennas. Big Apple news. Mutual Broadcasting established a news bureau in New York last week, studio & RF equipment ©1986 Continental Electronics/6213 based at the studios of the network's newest affiliate there, WNEW(AM). The new bureau will ril CApm IULI .C/GJ&L coordinate coverage of national stories from New York as well as originating some mid- day and afternoon drive -time newscasts. On hand for the opening were (1 -r): WNEW(AM) varian news director, Mike Prelee; WNEW-AM -FM vice president and general manager, Mike Ka- a DIVISION OF VARIAN koyiannis, and Dirk Van, Mutual's New York bureau chief.

Broadcasting Jul 28 1986 WHAT'S IN A NAME?

ishot's in o name? Plenty, if the nome W Major Market Rodio. Our nome tells our story. We represent quality rodio stations in sixty markets. We hove the time and manpower to know those stations inside out. Since there are o lot of reps making all sorts of claims, we're going to let our clients do the talking. Look for them in up- coming ads. Our performance speaks for itself.

J. Warner Rush, President

MAJOR MARKET RADIO NEW YORKCHICAGOLOS ANGELESPHILADELPHIAATLANTA DETROIT BOSTON SAN FRANCISCO DALLAS ST LOUIS MINNEAPOLIS

An L ll2 'L2.p Company PLENTY. Kahn won't quit despite 'ft[lnghno Wa'Rch staff rebuff Early start. National Association of Broadcasters executive committee last week approved early opening for 1987 annual convention and equipment exhibition in Dallas He'll go to FCC with complaint March 28 -April 1, 1987 ( "Closed Circuit," July 14). Equipment show will start Saturday that rival Motorola's C-Quam instead of traditional Sunday and will run full four days ending Tuesday, half -day gain AM stereo exciters cause from previous years. Schedule of conventions formal opening has not yet been decided, excessive interference; after but meeting will close with gala event on Tuesday evening instead of Wednesday chief engineer turns him down afternoon. Also unresolved is whether to push back by one day, to Friday, engineering sessions which have opened on Saturday prior to show for past three years. NAB Kahn Communications has lost another executive also approved $1 increase in per -square-foot cost for exhibit space at Dallas round to Motorola in its marketplace fight to convention center. establish the de facto standard for AM stereo O broadcasting, but it hasn't given up. In fact, it's already preparing for the next round. Funding reduction. House has passed fiscal 1987 appropriations for FCC, Federal In a letter to Kahn Communications Presi- Trade Commission, National Telecommunications and Information Administration, Board for dent Leonard Kahn dated July 18, FCC International Broadcasting and U.S. Information Agency. Bill adopted by House Chief Engineer Thomas Stanley rejected contains provision calling for 5.03% reduction for each appropriations item. Senate has Kahn's complaints that the various C -Quam not acted on funding measure. Under legislation, agencies would receive, before reduction: FCC, AM stereo exciters now in use cause exces- $96.3 million; FTC, $67.5 million; NTIA, $13 million plus $23 million for its sive out-of -band emissions (in violation of public telecommunications and facilities program; BIB, $140 million, and USIA, $850.5 the FCC's criteria for type acceptance of the million, of which $55 million is for Wice of America facilities modernization and $11.5 million for Radio exciters) and that the hundreds of stations Marti. using the exciters are causing interference. O Undaunted, Kahn said last week he would Scrambling sentiment. Representative Billy Tauzin (D -La.) is canvassing fellow House members to see how much support there is for marking up scrambling bill. Subcommittee Chairman Tim Wirth told Tauzin he wants rapid solution to scrambling problem, but that he does not think there is enough interest to mark up bill. But Wirth, aide said, is interested in seeing what response Tauzin gets. Last week, Tauzin submitted letter to Wirth signed by 90 congressmen who want to move scrambling legislation. O

Dish lobby. Home satellite antenna distributors have formed national organization to lobby federal government on satellite program packaging. According to representative now setting up offices in Washington, Committee for Programing Access (CPA) is headed by Sioux Falls, S.D., supplier Ralph Warren, one of nation's largest dish distributors, and includes on founding committee suppliers from Idaho, Wisconsin, Montana, Arizona, Texas. Mississippi and Georgia. In letter sent by Warren to House Telecommunications Subcommittee Chairman Tim Wirth (D- Colo.) and Senate Communications Subcommittee Chairman Barry Goldwater (R- Ariz.), he complained that "six months after scrambling, there is still no nationally available competitively priced programing package. The current situation is extremely unfair to those who already have TVRO's and are willing to pay a reasonable price for a programing package."

O

Sworn in. Representative James T. Broyhill (R- N.C.), former ranking minority member on House Energy and Commerce Committee, was sworn in as U.S. senator to fill unexpired kitb113lf112. Titñ.ABldAß`XA term of late Senator John East (R- N.C.), who committed suicide last month. Broyhill is GOP nominee for seat, which East announced earlier that he was giving up. Named to (904) 254-6760 succeed Broyhill as ranking minority member on House committee is Representative Norman Lent (R- N.Y..). TURN SUNDAY INTO Satellite session. House Copyright Subcommittee Chairman Robert Kastenmeier has tentatively scheduled hearing Aug. 7 on legislation that would establish compulsory MONEY -DAY license for satellite carriers to permit sale of superstation signals to home earth station owners. O RKO Boston applicants. In contingent initial decision, FCC Administrative Law Judge AIRN Walter C. Miller has found The Commonwealth Broadcast Group to be best applicant for MOTOR RACING NETWORK RKO General Inc'.s WRKO(AM) Boston and Professional Communications Partners best R FLORIDA 72015 O BOX DRAWER S DAYIONA BEACH applicant for WROR(FM) in same market, among those seeking opportunity to compete

Broadcasting Jul 28 1986 oc now take his case directly to the with RKO for those facilities. Judge denied competing applications of South Jersey Radio FCC's five commissioners. Inc.; Boston Radio Corp.; Boston Radio Group; Radio Broadcasters Limited Partnership; "In the case of AM stereo, the record FCC in the Cozzin Communications Corp.; Fort Hill Radio Associates, and Nash Communications of staff convincing full the its Corp. Both winning applicants prevailed on diversification and integration grounds. commission of wisdom of recommen- dations is indeed poor," he said. "It is ex- Commonwealth is 30.5% owned by Marc L. Berman, station /sales manager for wlxv(AM)- pected that this preliminary staff opinion will w4ov(FM) Springfield, Mass. Atlantis Communications, owned by William B. Murray Jr., is not fare any better than its earlier recommen- sole general partner of Professional Communications. Murray is president and owner of dations to the full commission." Penguin Peripherals, computer peripherals business in Canton, Mass. Under FCC Kahn also said he doesn't expect to go procedures for this case, those applicants have tentatively won right to compete against before the full commission alone. "We ex- RKO's renewal applications, should renewal proceedings be necessary in wake of pect that this action by the staff refusing to resolution of separate pending proceeding exploring RKO's qualifications to be licensee impartially enforce FCC rules will galvanize action by broadcasters all over the country Florida OK. In initial decision, FCC Administrative Law Judge Edward Kuhlmann has regardless of their interest in AM stereo," he conditionally granted application of Martin Telecommunications Inc. for new TV on said. channel 25 in Tequesta, Fla., denying competing applications of Tequesta TV, Triple J. When the FCC decided not to adopt an Properties, Zephyr Broadcasting, G &I Ltd., and Rodriguez- Barnett & Associates. Martin AM stereo system in 1982, it envisioned prevailed with proposal for special programing for hearing impaired. Martin is owned by marketplace forces-the interplay of broad- Betty Heisler, who owns Miami -based Latin American Publications, publisher of Donde casters, receiver manufacturers and consum- magazine. Judge conditioned grant on her divestiture of her interests in magazine. ers-to winnow the five systems being pro- O moted at the time and come up with a single Community grant. In initial decision, FCC Administrative Law Judge Joseph Stirmer has de facto standard. To a certain extent, the granted application of Community Media Corp. for new TV on channel 33 in San Luis FCC marketplace approach has worked. Obispo, Calif., denying competing applications of Pacific Television Inc. and Obispo Where once there were five systems, there Television. Community Media prevailed on integration grounds. Arlene R. Whitten is are now two-Motorola's C -Quam system president and 55% owner of Community Media, which is also owned by two others. and Kahn's single -sideband system. Whitten is unemployed resident of Morro Bay, Calif. None of Community Media's But what the FCC was that its regulatory principals have other media interests. process would play a role in paring down the number of systems. In 1983, the FCC staff more or less knocked Harris out when it re- Permanent post. Four months after he was named acting director of Voice of America, voked the type acceptance of the Harris ex- Richard W. Carlson was nomináted by President Reagan to fill position on permanent citer, forcing scores of stations that were us- basis. Carlson had joined parent U.S. Information Agency as director of public liaison in ing it to switch back to the mono mode. December 1985, and USIA director Charles Z. Wick was reported to have recommended At the urging of Motorola, the FCC reexa- him for nomination soon after he was in job on acting basis. Need to complete mined the type acceptance of the Kahn excit- "paperwork" had been given as reason for delay in White House sending nomination to er to see if it met the FCC criteria when Senate. Carlson became candidate for post after right -wing groups, with support of Senator Jesse Helms (R- N.C.), had blocked Wick's choice of former ABC News president. William Sheehan, on ground he was not in tune with their views (BROADCASTING, March 17). VOA has been without permanent director since October, when Gene Pell left post to become president of Radio Free Europe /Radio Liberty. DOES YOUR RADIO PROGRAMMING Daylight saving. President Reagan has signed Daylight Saving Time Extension Act of 1985, which extends daylight saving time by three weeks effective in April 1987. Under SERVICE DELIVER . . . measure, daylight saving time will begin first Sunday in April rather than last Sunday in month. Bill does not alter end of daylight saving, last Sunday of October. Real Time Duplication O Public progress. Two more public stations, one radio, one television, have qualified for A Short Term Lease grants from Corporation for Public Broadcasting, raising number of qualified stations to Low Cost 295 radio and 182 television. University of Pennsylvania's wxPN(FM) Philadelphia will be eligible for assistance in October, and Odessa Junior College's Kocv-Tv Odessa, Tex., High Quality became qualified last March 24. Traditional MOR MOR Plus Black opportunity. Aug. 15 is deadline for proposals from black -controlled public telecommunications organizations that wish to participate in Corporation for Public AC Super AC Nostalgia Broadcasting's black minority programing consortium for fiscal 1987. Consortium is Contemporary Christian funded by CPB "to increase the quantity and quality of programing by and about U.S. Classical Jazz ethnic minorities." Applicants must be "operated for the purpose of producing, acquiring The Country Alternative and distributing programing by or about black Americans for public radio and television use." The Beautiful Alternative

Simon on software. Sam Simon, who for eight years was one of leading public interest So why haven't lawyers in telecommunications, has been named vice president of Suresoft Inc., computer software developer that specializes in programs it says help consumers make YOU called? purchase choices among complex alternatives. Simon, who has worked for consumer advocate Ralph Nader and Federal Trade Commission's Bureau of Consumer Protection, ALTERNATIVE became president of National Citizens Committee for Broadcasting in 1978, organization PROGRAMMING, INC. that later changed its name to Telecommunications Research and Action Center, as scope of its activities broadened. In addition to his new post with Suresoft, based in McLean, 2501 Oak Lawn, Suite 365 Va., Simon is president of Issue Dynamics Inc., public and consumer affairs consulting Dallas, Texas 75219 firm in Washington. 1- 800 -231 -2818 (214) 521 -4484 News. FCC Mass Media Bureau has ruled that interview segments on NBC's 1986 qualify as bona fide news interviews exempt from equal time obligations of Communications Act.

Broadcasting Jul 28 1986 e- ...utilizing single test tones higher than 7.5 DNC joins fairness fray. The Democratic National Committee, along with the party's khz, nor modulation percentages higher than congressional and senatorial campaign committees, have entered the Meredith Corp. 50%." He said the FCC believes single tones case to support the constitutionality of the fairness doctrine. The committees, in a brief at frequencies and levels higher than 7.5 khz filed with the U.S. Court of Appeals in Washington, endorse the position of FCC that it and 50%, respectively, "to be extremely rare correctly applied the doctrine but that since Meredith had not suffered injury, judicial in broadcast program material." review is not warranted. The commission said that it had concluded the station involved, To answer Kahn's charges that the stations WTVH(N) Syracuse, N.Y., had aired programing discharging its fairness obligations before using the exciters were causing interference, order in the case was issued (BROADCASTING, July 7). The complaint had been filed in the FCC's Field Operations Bureau moni- connection with a series of ads promoting construction of a nuclear power plant. But the tored 23 C -Quam stations around the coun- Democratic committees went further, to challenge Meredith's argument that the fairness try. With the FOB's report in hand, Stanley doctrine is unconstitutional. The committees contend the factual predicate of scarcity-on wrote Kahn July 18 saying "no interference which the Supreme Court upheld the constitutionality of the fairness doctrine in the 1969 Red or bandwidth problems were found with any Lion decision- "remains indisputably present today." They say the issue does not involve of the stations measured." absolute numbers of media outlets but the scarcity of broadcast frequencies relative to "We believe that the field measurements demand for those frequencies." They also say that since the Meredith case arises out of confirm our earlier findings that the proce- wrvH's decision to sell advertising time to a pro -nuclear group, the question of government dures used for type acceptance were appro- intrusion into broadcasters' "editorial discretion" is not raised, as Meredith claims. Indeed, priate," Stanley said. the Democratic committees contend the doctrine, as applied in Meredith, "increased Stanley said it is up to broadcasters to speech" and thus is "constitutionally permissible." insure that their stations comply with FCC rules. "Should such out-of -band operation occur, we would expect the operator to re- coupled with audio processing equipment. exciters fail when subjected to more than spond accordingly. We believe the field mea- The FCC, after reviewing the matter, gave 50% modulation or test tones with frequen- surements show clearly that it is possible to the Kahn exciter a clean bill of health. cies higher than 7.5 khz. operate the C -Quam system within the com- Just before this In subsequent year's annual convention complaints, Kahn said, the mission rules." of the National Association of Broadcasters stations using the exciters were generating Kahn has five questions that he wants the (a time that AM stereo controversies seem to out -of-band emission far in excess of FCC full commission to answer: (1) why the com- bubble up) Kahn started sending guidelines and, as a result, were in- complaints causing plaint against Motorola was not processed in to the FCC about the C -Quam exciters terference with other built stations. the same manner as the complaint filed by Motorola and other broadcast equipment Upon review, the FCC's authorization and against the Harris Corp. in 1983 for a much manufacturers. evaluation division rejected Kahn's initial less important rule violation, and resulting in In his first complaint in mid -March, Kahn complaint. In a letter dated April 10, Robert an order to all Harris- equipped stations with charged that the C -Quam exciters failed to L. Cutts, chief of the division, said, "for only 15 days notice to cease stereocasting; meet the FCC limits on out -of-band emis- purposes of type acceptance of AM stereo (2) why the staff did not utilize scientific sions "under all possible conditions of pro- exciters, the commission has not required laboratory tests as specified by FCC ru- gram modulation." In particular, he said, the compliance with occupied bandwidth limits les...to make its decision, but rather relied on unscientific, subjective field tests; (3) why the FCC staff in performing these field tests alerted a number of AM stereo stations prior to eavesdropping on the stations; (4) why the staff did not realize that by alerting MOUNTAINAIRE BROADCASTING, INC. the stereo stations...the measurements would be distorted and rendered useless; (5) why if the FCC staff had any data generated has acquired at the FCC laboratory. ..supporting a finding that C -Quam exciters comply with FCC rules, such data was not made public. By most objective measures, Motorola KSOJ -FM seems to be winning the marketplace battle. Flagstaff, Arizona It has more than three times as many stations on the air with its system in the U.S. (314 to fewer than 100), and it has persuaded scores from of receiver manufacturers to build C -Quam only radios. To a great extent, Kahn is banking on re- ceiver manufacturers to build multisystem HARVEST MINISTRIES, LTD. receivers capable of receiving both the C- Quam and Kahn systems. Currently, only Sony, Sansui and Sanyo have introduced We multisystem radios and sales of them, rela- are pleased to have served tive to those the C -Quam radios, have been as broker in this transaction. minuscule. Kahn hopes that multisystem ra- dio production will pick up next year after Sanyo introduces its new multisystem chip. Sanyo, he said, is expected to start turning out 200,000 chips a months beginning late this year. BuciuRNEbMPANy Kahn believes the latest news from the I N C O R P O R AT EI) marketplace is positive, but he said he will press ahead on the regulatory front. "Since Media Brokers @ Appraisers Since 1947 AM radio cannot withstand any additional WASHINGTON, D.C. 20036 ATLANTA, GA 30361 CHICAGO, IL 6060t BEVERLY HILLS, CA 90212 interference, it will be a hollow victory in- 1100 Connecticut Ave., NW 400 Colony Square 333 N. Michigan Ave. 9465 Wilshire Blvd. deed to win the AM stereo competition (202) 331.9270 (404) 892 -4655 (312) 3464460 (213) 274 -8151 is 7/2 8/86 while maintaining silence as AM radio destroyed."

Broadcasting Jul 28 1986 no ChnaghgiiMR @,

I PROPOSED I Touhey, Raymond Schuyler, film director average terrain. Broker: Kalil & Co. Hurd, Richard L. KFTV(TV) Hanford, Calif.; KMEX -TV Los An- Arthur Penn, Norman WCRJ -FM Jacksonville, Fla. o Sold by Justice manager James D. geles; WLTV(TV) Miami; WXTV(TV) Paterson Dunham and general Broadcasting Corp. to Hoker Broadcasting It no other broadcast interests. N.J. (New York), and KWEX -TV San Antonio, Boaz. has Inc. for $6 million, comprising $5.5 million Buyer is Des Moines, Iowa -based group of Tex. o Sold by Spanish International Com- cash and remainder note. Seller is owned by F. Iacobelli who to equal joint venture of three TV's headed by Mario Lawrence K. Justice, who also owns wCi- munications Corp. Mich. WXXA- Hallmark Cards Inc. and First Capital Corp. also owns WWTV-TV Cadillac, B(AM) Falmouth, Mass., and WQEZ-FM Fort 23 with 3,020 of Chicago for $301.5 million, comprising TV is independent on channel Myers, Fla. Buyer is principally owned by kw visual, 302 kw aural and antenna 1,200 $75 million cash and remainder note. Also Jay Hoker, who also owns WCFX(AM) Kansas feet terrain. Broker: H.B. included in sale are LPTV stations in Den- above average City, Mo., and WLta -FM Cincinnati. WCRJ- ver; Philadelphia; Austin, Tex.; Hartford, LaRue, Media Brokers. FM is on 107.3 mhz with 100 kw and antenna Conn., and Bakersfield, Calif. Seller, New WWKX(FM) Gallatin, Tenn. (Nashville): Sold 350 feet above average terrain. Broker: York -based group of five TV's headed by by Group 3 Broadcasting to Capitol Broad- Chapman Associates. Reynold V. Anselmo. It has been forced to casting Corp. for $6.6 million. Seller is KOGO(AM) -KBBY(FM) Ventura, Calif. o Sold sell stations by FCC (see story, page 91). owned by Gordon Smith. It has no other by Forrest Radio Co. to Ventura Broadcast- Buyer, Hallmark, is Kansas City, Mo. -based broadcast interests. Buyer is Mobile, Ala. - ing Associates for $3 million. Seller is greeting card company principally owned by based group of one AM and six FM's princi- owned by Robert A. Forrest, his wife, Donald J. Hall and family. Hall, chairman, pally owned by Kenneth S. Johnson, presi- Grace, and Scott Brody, who have no other is son of founder, Joyce Hall. Hallmark also dent. WwKx is on 104.5 mhz with 100 kw broadcast interests. Buyer is owned by Jack owns 30% of SFN Companies, which re- and antenna 758 feet above average terrain. L. Woods, former air personality on cently sold most of its broadcast properties Broker: Blackburn & Co. KCBQ(AM) San Diego and WAVA(AM) Wash- ( "Changing Hands," July 14). Buyer, First KoGO is on 1590 khz full time with 5 KOKA(AM )-KVKI(FM) Shreveport, La. o Sold ington. Capital Corp. is subsidiary of First Chicago kw. KBBY is on 95.1 mhz with 28 kw and by Triple J Communications to Penn Com- Corp., parent of First National Bank of Chi- 315 feet above average terrain. munications Corp. for $6.5 million. Seller is antenna cago. It is headed by John A. Canning, & Co. by John Thomas, Billy Wilson, John- Broker: Blackburn president. KFry is Spanish International owned ny Baughan, Buddy Wolley and Dave KBGT-TV Albion, Neb. o Sold by Amaturo Network affiliate on channel 21 with 132 kw other broadcast in- Group Inc. to Citadel Communications Co. visual, 23.8 kw aural and antenna 1,840 feet McMillan, who have no terests. Buyer is Albuquerque, N.M. -based for $3 million, comprising $2,250,000 cash above average terrain. KMEx -TV is SIN af- and two FM's owned by and remainder note. Seller is principally filiate on channel 34 with 1,950 kw visual, group of two AM's Richard K. Penn. KOKA is on 1040 khz with owned by Joseph Amaturo. The group owns 195 kw aural and antenna 2,940 feet above 10 kw day and 500 w night. KvKI is on 96.5 no other broadcast properties, but Amaturo average terrain. WLTV is SIN affiliate on mhz with 100 kw and antenna 275 feet above individually owns WJQY(FM) Fort Lauder- channel 23 with 661 kw visual, 66.1 kw aural and antenna 1,049 feet above average terrain. WxTV is SIN affiliate on channel 41 with 3,221 kw visual, 322 kw aural and an- tenna 1,470 feet above average terrain. #1 RATED AM /FM COMBO KWEX -TV is SIN affiliate on channel 41 with 832 kw visual, 83.2 kw aural and antenna 500 feet above average terrain. Broker: Bear Medium /Small Market Stearns & Co. East of the Mississippi WOOD-AM -FM Grand Rapids, Mich. o Sold by Grace Broadcasting to Surrey Broadcast- This is an excellent opportunity to acquire is Southfield, ing for $19.25 million. Seller a dominant facility, well entrenched in the social and Mich. -based group of four AM's and four business fabric of its market. FM's principally owned by Harvey Grace. Buyer is Denver-based group of three AM's and four FM's principally owned by John Solid cash flow with the potential to Nichols and his son, Kent. WOOD is on 1300 become a real "cash cow." khz full time with 5 kw. WooD -FM is on 105.7 mhz with 265 kw and antenna 810 feet Price: $4,500,000 cash above average terrain. Broker: Kalil & Co. (including real estate) WGBB(AM) Freeport- Merrick and WBAB -FM approximately 8 x 1986 cash flow Babylon, both New York o Sold by The Radio Co. Inc. to The Noble Broadcast Group for $12,975,000 cash, including $500,000 con- sulting agreement. Seller is owned by Franz Allina and his wife, Marcia. It has no other L broadcast interests. Buyer is headed by John T. Lynch. It operates XETRA -AM -FM Tijuana, RICHARDS INC. Mexico. Earlier this year it sold KJOI(FM) Los Angeles for $44 million. WGBB is on 1240 A Confidential Service to Owners 8 Qualified Buyers khz with I kw day and 250 kw night. WBAB- FM is on 102.3 mhz with 3 kw and antenna NEGOTIATIONS FINANCING APPRAISALS 300 feet above average terrain. Broker: TV CAN RADIO NEWSPAPERS Blackburn & Co. 7700 LEESBURG PIKE 540 FRONTAGE ROAD WXXA-TV Albany, N.Y, o Sold by Albany TV- FALLS CHURCH, VA 22043 NORTHFIELD, IL 60093 23 Inc. to Heritage Broadcasting Group for (703) 821 -2552 (312) 441 -7200 $10,100,000. Seller is partnership of L. Wil- liam L. Seidman, Orion Pictures Corp., Carl

Broadcasting Jul 28 1986 dale, Fla. Buyer is New York -based group of manager and Galvin is local sales manager at antenna 501 feet above average terrain. three TV's principally owned by Philip J. KTVK(TV) Phoenix. Singer is former vice KXOQ -FM Poplar Bluff, Mo. o Sold by KXOQ Lombardo. KBGT-TV is independent on chan- president and general manager of TeleRep, Inc. to Bruce Schneider & Associates Inc. nel 8 with 316 kw visual, 31.6 kw aural and New York -based station representation firm. for $525,000. Seller is owned by James T. antenna 2,000 feet above average terrain. WLLL is daytimer on 930 khz with 5 kw. Lambert, J. Randall Page and Jack Holmes. WGOL is on 98.3 mhz with 3 kw and antenna WGTO(AM) Cypress Gardens, Fla. o Sold by It also has interest in WKFX(FM) Henderson, 240 feet above average terrain. Broker: Hubbard Broadcasting Inc. to Cypress Tenn. Buyer is owned by Bruce Blackburn & Co. Schneider, Broadcasting Ltd. for $1,535,000. Seller is who also owns co- located KLID(AM). KXOQ Minneapolis -St. Paul -based group of two WAPF(AM) -WWCA(FM) McComb, Miss. is on 96.7 mhz with 3 kw and antenna 328 AM's, one FM and six TV's, principally Sold by Southwestern Broadcasting Co. of feet above average terrain. Broker: George owned by Stanley Hubbard and family. Buy- Mississippi to Dowdy Broadcasting Co. for Moore & Associates. er is owned by Chicago attorney, Cordell J. $600,000, comprising $300,000 cash and Overgaard, and Michael Bader, Washington remainder note. Seller is owned by Louis KXCC -FM Lompoc, Calif. o Sold by Golden communications attorney with firm of Haley Alford, Phillip D. Brady and Albert Mack Coast Broadcasting Inc. to Broadcast Man- Bader & Potts. WGTo is on 540 khz with 50 Smith, who also own WMDC-AM -FM Hazel - agement Consultants Inc. for $750,000, kw day and 1 kw night. Broker: R.C. Crisler hurst, Miss. Buyer is owned by Congress- comprising $250,000 cash and remainder & Co. man C. Wayne Dowdy (D- Miss.), his broth- note. Seller is owned by Dennis Mandel. It WLLL(AM) -WGOL(FM) Lynchburg, Va. a Sold er, J. Morgan Dowdy, and their father, has no other broadcast interests. Buyer is by Jamarbo Corp. to CGS Communications Charles W. Dowdy. It has interest in three owned by Clifford Hunter, former director of of Lynchburg Inc. for $1,350,000. Seller is AM's and six FM's. J. Morgan Dowdy also broadcasting of Sterling Recreation Associ- owned by James V. Shircliff, who has no has interest in WROA(AM)- WKXX(FM) Gulf- ation, Bellevue, Wash. -based station group. other broadcast interests. Buyer is owned by port, Miss., and WMCG(AM) Milan, Ga. KxCC is on 92.7 mhz with 3 kw and antenna Michael P. Cefaratti, Richard D. Singer and WAPF is daytimer on 980 khz with 5 kw. 710 feet above average terrain. Broker: Wit- M. James Galvin. Cefaratti is general sales WWCA is on 94.1 mhz with 100 kw and ham A. Exline Inc.

`Captain Midnight' unmasked

FCC tracks down man who feeds to prevent free reception by home dish preempted HBO satellite owners. feed with message protesting MacDougall pleaded guilty to the charge scrambling of cable programs of transmitting an interfering signal without a license (a violation of Section 301 of the One of the principal responsibilities of the U.S. criminal code) before U.S. District FCC is to insure that no one interferes with Magistrate Howard T. Snyder in Jackson- the licensed users of the nation's airwaves. It ville, Fla., last Thesday afternoon (July 22). proved itself worthy of that trust last week Snyder released MacDougall on a $5,000 by nabbing the most notorious pirate of the unsecured bond. Neither MacDougall nor airwaves in recent FCC history- Captain his attorney, John M. Green Jr. of Ocala. Midnight. could be reached for comment last week. Using electronic clues, a tip about an Under a plea agreement, MacDougall will overheard telephone conversation and old - be fined $5,000, and placed under unsuper- fashioned leg work, FCC investigators were vised probation for one year. The maximum Midnight/MacDougall able to finger John R. MacDougall of Ocala, possible fine: $100.000 and a one -year jail Fla., as the man who, indentifying himself sentence. ington headquarters to announce as Captain Midnight, preempted Home Box At that he had about the time that MacDougall was been charged that morning after turning him- Office's satellite feed twice last April in an being arraigned in Jacksonville, the FCC apparent protest of HBO's scrambling of self in at the U.S. attorney's office in Jack- its was holding a press conference at its Wash- sonville. During the briefing, Richard Smith, chief of the FCC's Field Operations Bureau, which is being credited with the "collar," If the kind of broker you want is sensitive said the FCC has felt the Captain Midnight to the needs affair was a "very, very serious matter." The of both buyer and seller, harm to satellite communications from in- you need Robert Rounsaville. tentional interference is something that can- not be tolerated." The FCC identified MacDougall as the owner of MacDougall Electronics, home dish retailer in Ocala, and a part -time techni- Robert W Rounsaville Associates cian at the Central Florida Teleport in Ocala, one of whose uplinks MacDougall used to overpower the HBO signal and disrupt its MEDIA BROKERS AND CONSULTANTS programing. Smith said the teleport was in no way liable for the incident, adding that its CALL TOLL FREE::arl.ANTA, (,.'t 1- 800 -531 -1500 management had cooperated fully in the in- ORLANDO. FL 1- 800 -328-3500 vestigation and that it had been "reasonably conscientious" in safeguarding against un- authorized use of its facilities.

Broadcasting Jul 28 7986 an Captain Midnight became a sensation and a folk hero of sorts in some home satellite circles when, on April 27 at 12:32 a.m., he SICC sells TV's for $301.5 million overpowered HBO's transmission of "Fal- con and the Snowman" on Hughes Commu- Spanish outlets purchased by nications' Galaxy I satellite for approximate- joint venture of Hallmark Cards ly four-and -a -half minutes, superimposing and First Chicago Venture Capital color bars and a message protesting the scrambling of cable programing. Ownership of the largest Spanish-language HBO began scrambling the satellite feed station group will soon be based in the Mid- of HBO and Cinemax on Jan. 15 and, at the west, as Spanish International Communica- same time, began charging dish owners tions Corp. last week signed a definitive $12.95 a month to subscribe to one of the agreement to sell its five television stations services and $19.95 a month, to both. Show - and five low -power TV stations for $301.5 time/The Movie Channel began scrambling million to First Chicago Venture Capital and and charging for reception on May 27. Kansas City, Mo. -based Hallmark Cards. MacDougall was suspected, but not ac- The TV stations are: KFTV(TV) Hanford, Ca- cused, of with disrupting the same HBO lif.; KMEX -TV Los Angeles; WLTV(TV) Mi- feed on another occasion, Smith said. The ami; WXTV(TV) Paterson, N.J., and KWEX -TV second incident, which had previously gone San Antonio, Tex. The low -power stations unreported, occurred April 20, he said. The are in Bakersfield, Calif.; Denver; Hartford, disruption, a pre- emption of HBO's pro- Conn.; Philadelphia, and Austin, Tex. graming by color bars only, started at 12:49 Both buyers, who will each own 50% of a.m. NYTand lasted for approximately three the yet -to -be -named new company, charac- minutes, he said. The FCC didn't learn terized the $301.5- million purchase as an Hockaday about the first incident until after the second, investment and said they had no intention of and the first incident may have been a test. directly running the Spanish -language me- which he said has provided over 70% of Most of the press conference was devoted dia outlets. Their task of persuading current SICC's total profit: "We have been acutely to Smith's explanation of how the FCC management to stay will be made more diffi- aware that we have a global responsibi- tracked down Captain Midnight. cult by terms of the FCC -SICC settlement lity .... There are things that this station According to Smith, the FCC's principal agreement, which said that current manage- should be doing but we have to be concerned clues came from videotapes of the April 27 ment may not obtain any ownership in the with the other stations in the group." incident. Electronic analysis revealed that stations for at least two years. The sale of the 10 stations was mandated by the interfering signal came from a large, One member of the current management, a settlement one month ago between SICC and commercial uplink with a dish at least seven as well as an owner, director and senior vice the FCC, which found that the group was con- meters in diameters and a transmitter with at president of SICC, Daniel Villanueva, said trolled by Mexican broadcaster, Emilio Azcar- least 2 kw of power, he said. The FCC was he would make a decision about whether to raga, violating rules against foreign control of also able to ascertain from the tapes that the stay after he had talked to the new owners. U.S. broadcasting stations. Also contributing message was produced by a Microgen MG- But he downplayed any possible concern to the sale was a suit filed by minority share- 100 character generator manufactured by that the new owners might not be responsi- holders alleging that programing decisions Quanta Corp. ble to the Spanish community: "I don't un- made by SICC management were benefiting Armed with the information, FCC investi- derstand why everyone is now worried about Azcarraga's Spanish International Network gators went to an FCC database and found that who owns the station. Every other major (SIN), to the detriment of the group's profit. only 580 of the 2,000 licensed uplinks in the Hispanic media outlet in Los Angeles is al- Although any ownership ties between SIN country had large enough dishes to be the ready owned by a non -Hispanic. And the and SICC will presumably be ended once the source of the interference. In surveying the two largest Spanish -language radio groups sale is completed, there is at least a little 580, they found fewer than a dozen that had in the country, Tichenor and Lotus, are irony that the new station owners have al- the two other things they were looking for -2 owned by non -Hispanics. I guess all this ready reached an affiliation agreement with kw of power and the Quanta character gener- concern is a tribute to the job we have been SIN, reportedly not too different from the ator. Investigations began early this month. doing. More than ownership, I look to the agreement previously in place. Irvine Hock- The Central Florida Teleport soon became product, to the level of commitment, and the aday, Hallmark's president and chief execu- the principal target of the investigation. It financial strength to fulfill that commitment." tive officer- promoted to that post on Jan. was. it turned out, the only facility that had Villanueva, for the past 15 years, has been 1 -said: "We do not plan to get into the the necessary equipment -a 9.2 -meter dish general manager of KMEX -TV. He said that programing business." coupled to a 3.3 kw transmitter-available owners with deeper pockets might be able to "The cutoff date for the initial phase of the at the right time. The teleport's scheduled take some of the pressure off that station, auction [for the stations] ended on June 30, programing on April 20 and April 27 ended just before the disruptions began. And the operator on both nights was MacDougall. After the investigators notified MacDou- "25 YEARS EXPERIENCE GOES INTO EVERY SALE" gall that he was an object of their investiga- EAST tions and began subpoenaeing friends and 500 East 77th Street associates two weeks ago, MacDougall Suite 1909 in. New York NY 10021 hired a lawyer and turned himself (212) 288-0737 the According to Smith, FCC's investiga- WEST tion was aided by a "visitor in Florida from 9701 Wilshire Boulevard Wisconsin." The person overheard another Suite 700 individual -not MacDougall-speaking on Beverly Hills CA 90212 (213)275 -9266 a public telephone about the Captain Mid- SOUTH _A/ce2 night affair, he said. The person reported 6201 Powers Ferry Road what he heard to the FCC along with a de- Suite 455 scription of the individual making the call Atlanta GA 30339 and the license plate number of the car he or (404) 956-0673 RADIO TV CATV APPRAISALS HAL GORE, Vice she drove away in, Smith said. The informa- -pres. tion helped investigators zero in on Mac- Dougall, he said.

Broadcasting Jul 28 1986 91 but actual negotiations were extended by the ulation, which, he said is growing five times make -borrowing the remaining $226.5 need for the bidders to determine what pro- as rapidly as other segments of the popula- million against the stations' assets and cash graming they could get," said Gregg Seibert, tion. "That we think represents a very attrac- flow. an associate director for Bear Stearns & Co. , tive market opportunity, an opportunity we the New York -based investment banking have been conscious of in our greeting card firm which auctioned off the station group. business. The emergence of the Hispanic There were reportedly several other bidders, market is something we want to stay in close CPB gets House besides First Chicago and Hallmark, in the touch with so we can properly address it. GOP support final round of bidding, including Reliance And we think that what we learn in the data Capital Corp., Forstmann Little & Co. and a and the research in this specialized -niche Public broadcasting urged to group of investors headed by Hollywood - broadcast situation will be helpful to our ba- continue content analysis study based producer, Norman Lear. An earlier sic business [Hallmark prints 13 million and higher bid for the stations made by greeting cards daily] and vice versa." Hock- Republican members of the House Telecom- Lear's former business partner, A. Jerrold aday said that the rapid growth of the His- munications Subcommittee are encouraging Perenchio, was apparently subject to financ- panic market meant there would be some the Corporation for Public Broadcasting to ing and due diligence conditions and was not "upward mobility" for the stations' advertis- proceed with a proposed "content analysis accepted. ing rates. study," of the public affairs documentaries The purchase agreement's final approval First Chicago Venture Capital is affiliated aired on public stations. CPB had apparently was made for the sellers by a three -member with The First National Bank of Chicago and backed off from the idea after colliding with committee and approved Friday night, July has had extensive investments in the Fifth House Energy and Commerce Committee 18, by Federal District Judge Mariana R. Estate, including TVX Broadcast Group, Chairman John Dingell (D- Mich.), who in- Pfaelzer. Backe Communications, Duffy Broadcast- structed his Oversight and Investigations The $301.5- million definitive agreement, ing, American Cablesystems Corp., Merid- Subcommittee to look into the proposal last which reportedly contains little assumed ian Communications Corp., and Ackerly month (BROADCASTING, June 23). debt, is roughly 18 times 1985 cash flow, Communications. Finnegan recently re- CPB's board did not officially approve the and a 14 multiple of the cash flow projected signed as a director of TVX because of a content analysis but its mission and goals for this year. The purchase is subject to ap- potential cross -ownership problem: TVX committee endorsed the concept and was set proval by the FCC and will not likely close also owns a station in San Antonio. Another to release a request for proposals to more until the end of this year or early 1987. looming cross -ownership problem is Hall- than 70 organizations that might be interest- Hockaday said that if the transaction is de- mark's 30% ownership of SFN Companies ed in doing the research. However, the com- layed by regulatory approval, the buyers Inc., which has partial ownership of mittee's chairman, CPB director Richard have a right to withdraw their bid at the end KVEA(TV) Los Angeles. Brookhiser, a senior editor of National Re- of next year. The two buyers are currently discussing view, instructed CPB not to issue the RFP The Hallmark president, speaking at a each putting in $37.5 million in equity in- (BROADCASTING, July 21). Brookhiser, a press conference in Kansas City last Tues- vestment -for First Chicago that amount corporation spokeswoman said, wants a day, said that the SICC stations covered would represent an unsually large commit- "fuller board discussion of the issue before more than 50% of the Spanish -speaking pop- ment for a single venture capital firm to going ahead." The decision not to issue an RFP appears to have pacified Dingell, whose subcommit- tee is reported no longer to view the study as a "front burner issue." SAGA COMMUNICATIONS, INC. Dingell and CPB were at odds over the has acquired Integrity on the airwaves. The Editori- al Integrity Project, a Columbia, S.C. - based group dedicated to First Amend- ment rights for public broadcasters and WLRW -FM comprising trustees and chief execu- Champaign, Illinois, and tive officers of public broadcasting li- censees from 25 states, has put togeth- er a 110 -page loose -leaf handbook WLDS -AM /WYMG -FM and a 38- minute tape featuring former /Springfield, Illinois CBS News President Fred Friendly, both Jacksonville designed to "focus attention on editorial integrity issues." The handbook, "Pub- from lic Broadcasting Governance and Man- agement Handbook," gives an over- Joyner Broadcasting of Illinois view of public broadcasting, from programing characteristics and fidu- for ciary responsibilities to constitutional and statutory law. The tape is called The Principles of Editorial Integrity in Public Broadcasting, and is described $5,300,000 as "a hard -hitting discussion of the prin- ciples and the roles of trustees and CHAPMAN ASSOCIATES, INC. initiated the managers with a panel comprised of transaction and assisted in negotiations. board chairs and managers from var- ious licensee types." Copies of the CHAPMAN ASSOCIATES° handbook were distributed free of charge to all licensees, and the tape nationwide media brokers was distributed via satellite. Additional copies of the handbook are available Exec. Offices: 8425 Dunwoody Place, Atlanta, GA 30338 (404) 998 -1100 for $5 from The Editorial Integrity Pro- ject, Box 5966, Columbia, S.C. 29250.

Broadcasting Jul 28 1986 92 corporation's initial refusal to provide a legal this point, however, said Mayer, TBS has and film laboratory. Mayer suggested the justification for the research and a draft of not yet worked out a specific strategy or layoffs could be kept to a minimum, because the proposed study. The subcommitte want- even the basic parameters for that division. he will need to fill some posts in the adminis- ed a copy of the draft proposal submitted to At the same time, the restructured service trative, business affairs and legal depart- CPB by S. Robert Lichter, a George Wash- company will not be responsible for selling ments, as well as management information ington University political science profes- film packages from the library, Mayer said. systems. sor, who first proposed the idea to Brook - That function will be consolidated with The new service company will be respon- hiser and offered to conduct the study with Turner's own sales arm, Turner Program Ser- sible for the marketing of some ancillary his wife, Linda (a co- director of the Wash- vices. Some layoffs will result, but Mayer products, such as licenses to make sequels ington -based Center for Media and Public refused to estimate how many. "I honestly and remakes, as well as the right to use Affiars). don't know at this point," he said last week. trademarks or images associated with the Despite the temporary peace between the It's a complicated situation, he said, because film product. Commerce Committee chairman and CPB, three companies have legal responsibilities In addition to 2,000 MGM films, the the Republicans, led by Don Ritter of Penn- to pay out severance packages to employes MGM library includes about 850 Warner sylvania, sent a "Dear Colleague" letter to of the once united MGM/UA group of com- Bros. titles and 700 RKO films, as well as all House members soliciting their support in panies that may be laid off. Those compan- several thousand shorts, including a library encouraging CPB to conduct the study. The ies are TBS, United Artists and Lorimar- of cartoons and most of the MGM television letter was signed by Ritter, Michael Oxley Telepictures, which bought the MGM studio programs. D (R- Ohio), Matthew Rinaldo (R- N.J.), Car- los Moorhead (R- Calif.), Thomas Tauke (R- Iowa), Dan Coats (R- Ind.), Thomas Bliley (R -Va.), Jack Fields (R -Tex.) and Howard C. Nielson (R- Utah). "An audit, such as the one proposed, in- sures journalistic objectivity and guards against public broadcasting proceeding down the road to politicization," they wrote. "Such auditing by the CPB is not optional; it FIRSTMARK is an obligation under the law. We urge you to join us in calling upon the CPB to not be dissuaded from carrying out its own over- sight responsibilities." Another letter with more signatures will be sent to Brookhiser urging him to "move forward with and expand proposals to con- IT a analysis' study of Public MAKES duct 'content Broadcasting Service programing." Ritter told BROADCASTING that he is a loyal fan of public broadcasting. His interest in the issue stems from numerous letters he's received that express concern about the objectivity of PBS programing. "We feel its a serious issue that should be discussed seriously," Ritter HAPPEN! said. D

As brokers and financiers to the Turner film library broadcast and cable television indus- tries, Firstmark Financial is making it to be headed by happen today. We'll guide you through acquisitions, MGM's Mayer refinancing, construction, or capital the experience Restructured company to develop, improvements with produce new theatrical, TV product and the money you need. Talk to Mike Lewis. Make it happen Turner Broadcasting System has tapped for you. long -time MGM executive Roger Mayer, currently senior vice president of adminis- tration and president, MGM Laboratories, to ìtß run the TBS subsidiary that will manage the recently acquired MGM film library. Mayer Broker /Financier to the will become president and chief operating officer of the company that will be organized telecommunications industry. at the closing of the deal to spin off United Artists, expected in about two weeks, Mayer said last week. Technically, the new com- pany will be a reorganization of the existing company that services the library, known as Firstmark Financial MGM Entertainment Co. Firstmark Financial Corp. Communications Finance Div. the com- Mayer confirmed last week that 110 E. Washington Street Indianapolis, IN 46204 pany would form a new division charged (317) 262-5858 with developing and producing new theatri- cal or television product, or perhaps both. At

Broadcasting Jul 28 1986 93 TV reporter challenges FCC's newscaster -candidate rule Newsman argues rule bars journalists implementing it violate the First Amend- time -and told him that if he from running for public office persisted as a ment. The foundation, established by Sena- candidate, he would have to take an unpaid tor Bob Packwood (R- Ore.), went further, leave of absence, with no assurance he A year ago, the FCC issued a ruling that the arguing that the equal opportunities law con- would be rehired after the election. Branch on -air appearances of a station newsman stitutes as well a "taking" of broadcast prop- dropped out of the race, but continued to who is running for political office would erty in violation of the Fifth Amendment. press the FCC for a declaratory ruling. subject the station to equal time demands Branch is a reporter for KOVR(TV) Sacra- Branch's brief contends that the newscas- from other candidates in the race. That rul- mento, Calif., who developed an interest in ter- candidate rule- which, he noted, is a ing, issued in August 1985 and affirmed on politics in Loomis, Calif., where he lives. creation of the commission, not Congress- reconsideration in March, has generated a He wanted to run for the city council in the has the practical effect of barring broadcast legal challenge not only to the so- called newly incorporated city in November 1984 journalists from running for office. The "newscaster- candidate rule" but to the equal but was told by station management that, choice with which Branch was confronted, time law-Section 315 -that underlies it. under the commission's interpretation of the brief said, "violates the well- settled prin- William H. Branch, the reporter involved, Section 315, he could not be both a political ciple that forcing individuals to choose be- and the Reporters Committee for Freedom of candidate and an on-air reporter. The station tween fundamental rights is unconstitution- the Press and the Freedom of Expression estimated that Branch's appearances on the al." Furthermore, he said, "the newscaster - Foundation, in friend -of-the -court briefs, ar- air could generate demands by competing candidate rule is all the more offensive to gued that the law and the commission rule candidates for up to 33 hours of response constitutional values because it hampers the exercise of First Amendment rights in their most essential form-political discourse." Branch's brief provides a basis for a court decision overturning the newscaster- candi- date rule without declaring Section 315 un- constitutional. It says a 1959 amendment of the section was intended to broaden news coverage of campaigns and to enhance broadcasters' editorial discretion. Among other things, it specifically exempts bona fide newscasts from the equal -time law. The brief says the commission's rule is based on an interpretation of the legislative history of the 1959 amendment that is New digs. Radio and "incorrect," television correspondents covering the Senate have a new studio since "a less strained reading" of that history and broadcast facility. The complex, which opened July 15, is the result of a joint effort by "supports the plain language of the amend- the Radio Television Correspondents Association, ABC, NBC, CBS and CNN. On hand to ment-that all bona fide newscasts are celebrate the opening of the new Capitol gallery were (l -r): Senate Majority Leader Robert exempt from Section 315 requirements." Dole (R- Kan.), Senator Charles McC. (Mac) Mathias (R -Md.), Senate Minority Leader And Branch, it says, appears on bona fide Robert Byrd (D -W.%) and Senator Wendell Ford (D-Ky). newscasts. "This room may high be technology in terms of lights, switches and microphones and all The Reporters Committee also attacks the of the gadgetry of modern broadcasting, the soul but of this room is in the information that validity of the newscaster-candidate rule. It you give the American people," Mathias told those gathered to celebrate the opening. contends the rule gives "a very limited reading The studio was designed installed and for the association by NBC News and the NBC of the statute and its legislative history, and Arts in Scenic Department cooperation with the Architect of the Capitol. Lighting was creates a rule of law severely undercutting the provided by ABC News. The audio systems were designed and installed by CBS News, editorial freedom of broadcasters." Therefore, and CNN was responsible for the phone installations. the brief adds, it would be "appropriate" for the court to find the commission's ruling to be inconsistent with the congressional purposes as stated in Section 315 and its exemptions. The committee also said that in ruling that Branch's appearances would constitute a "use" of the station's facilities, invoking the equal The only thing you time rule, the commission departed from its own precedents. In all earlier cases, the brief said, the newscaster-candidate had been able to initiate and control his on -air appearances. Not so Branch, whose appearances are gov- need by to know about emed station management. But the committee also urged the court to BROADCAST BROKERS. declare the "Fairness Doctrine" -by which it means the provisions of Section 315 gen- financing. erally- unconstitutional. It says the scarcity DANIELS argument -cited by the Supreme Court in Call Bce Cranston at 321-7550. affirming the constitutionality of the fairness 2930NEast Third Avenue, CO Denver. 80206 &AS SOC I AT ES doctrine in 1969, no longer applies. And it notes that the commission, in reporting on its fairness doctrine inquiry, concluded that it

94 does not serve "the governmental interest for tween the electronic and print media, contin- Since the requirement often results "in un- which it was designed, but rather operates in ued regulation of broadcasters under Section justifiable losses for broadcasters," FEF a manner contrary to the public interest." 315 "may result in intolerable intrusions into says, the law constitutes a "taking" of broad- The committee also said the doctrine oper- the traditional freedoms of the press guaran- cast property in violation of the just compen- ates "as a burden upon the editorial discre- teed in the First Amendment." sation clause of the Fifth Amendment. In the tion of broadcasters." FEF bases its Fifth Amendment argument Branch case, the FEB said, Section 315 re- The FEF contends the equal time rule is a on the ground that Section 315 "imposes sulted also in a "taking" of the reporter's per se violation of the First Amendment, burdens on the broadcast media that are not political candidacy, which it called "a funda- since it "compels a `right of access' to broad- imposed on the print media. Because such mental right." cast media for political candidates." It says a discrimination affects fundamental rights The Branch case has stirred considerable similar "right of access" to the print media and editorial freedoms," FEF adds, "it must controversy, with groups considered liberal that had been adopted by Florida was de- be justified only by a substantial governmen- and conservative lined up in opposition to clared unconstitutional by the Supreme tal interest in the discrimination." And that Branch's appeal. They include the conserva- Court in 1974. And FEF notes the scarcity interest no longer exists, it says, since "its tive American Legal Foundation and the lib- argument used to support content regulation basis, the scarcity rationale," is no longer eral Media Access Project and Telecom- of broadcasting was rejected by the high valid. The brief also cites the provision in munications and Research and Action court in the Florida case. It also warns that, the law requiring broadcasters to charge po- Center. The Consumer Federation of Amer- because of the "blurring of distinctions" be- litical candidates the "lowest unit charge." ica also opposes the appeal.

KABC(AM) Los Angeles sweeps past KIIS(FM) in Arbitron report Talkradio outlet upends the new report. rock selections to its playlist) registered CHR- formatted station; WHTZ The market's other adult contemporary higher 12 -plus shares ratings in the new re- and WGN hold first -place formats did not fare as well. Both personal- port. After dropping from a 4.1 last fall to a positions in New York and Chicago ity- oriented WNBC(AM) and co -owned WYNY- 3.7 in the winter, WNEW FM climbed back to (FM) continued to flounder in the 12 -plus a 3.9. WXRK(FM), with the addition of a pop- Talkradio KABC(AM) has ended the three -year share category, each posting a 2.0. (During ular morning personality, Howard Stem, reign of contemporary hit radio KIIS(FM) as the past three months, WYNY has adopted rose from a 2.8 to a 3.1. ratings leader in Los Angeles, based on fig- more of a "classic" hits approach.) The market's other FM rocker, WAPP, re- ures from the spring Arbitron book. Accord- New York's newest addition to the broadly mained at 1.6. The station, along with WHN, ing to the report (average quarter-hour, per- based adult contemporary field, "soft" rock is about to change ownership from Double- sons 12 and older, Monday through Sunday, WNSR(FM) (formerly easy listening under the day to Emmis Broadcasting, and market ob- 6 a.m. to midnight), KABC scored a 7.0, call of WRFM), lost its core listening audi- servers are anticipating a format change. while KITS fell from first to third (5.9) behind ence after the station switched formats in With classic rock and pop hits of the past another contemporary hit outlet, KPWR(FM), mid -April, toppling from a 3.5 I2 -plus share 20 years becoming a fashionable program- which scored a 6.0. (KPWR's CHR format to a 1.9. The summer ratings book is expect- ing tool for a number of stations, WCBS -FM, places a strong emphasis on rhythm and ed to give station management a better read- considered to be one of the country's pre- blues and dance records.) ing on WNSR's performance. miere rock 'n 'roll oldies outlets, had one of The top stations in New York and Chicago With the switch of WRFM to soft rock, WPAT- its best 12 -plus share showings ever, scoring remained the same. Contemporary hit radio AM-FM (licensed to Paterson, N.J.) captured all a 3.6, up from a 3.4 in the winter book. The WHT2(FM) (licensed to Newark, N.J.) main- of the market's easy listening audience. WPAT- station finished ahead of all -news tained its dominance in New York as did FM jumped from a 3.5 in the winter report to WCBS(AM), which had a 3.3. MOR/talk WGN(AM) in Chicago, posting a a 4.3. Together with WPAT(AM), which scored Also moving up was country- formatted double -digit overall share. The spring 1986 a 1.6, the combined total 12 -plus share was WHN(AM), which jumped from a 2.2 to a 3.0. Arbitron reports surveyed listeners from 5.9. A major factor in the jump was the station's April 3 through June 25. In album- oriented -rock, both WNEW -FM carriage of the New York Mets, which have and WXRK(FM) (which, like other major -mar- the best record in Major League Baseball. New York ket AOR outlets, has added more "classic" On the talk front. WOR was not alone in WHIZ held onto first with a 6.9 12 -plus met- ro share, up from 6.1 in the winter report when the outlet was listed "below the line" A QUARTER CENTURY due to a "rating distortion" controversy with OF BROADCAST EXPERIENCE Arbitron (BROADCASTING, April 28.) Re- maining in second was urban contemporary WRKS(FM), which pulled a 6.2, up from 5.6 in the previous book. And for the second consecutive ratings book, contemporary hit WPU(FM) finished third in the 12 -plus cate- gory with a 5.9, up from 5.5. It was fol- c16 Donald K. Clark, Inc. lowed by all -news WINS(AM) with a4.6, talk - formatted WOR(AM) with a 4.5, down from Media Broker 5.2 in the winter, and urban contemporary WBLS(FM) with a 4.3. Rebounding from the winter report was "light" contemporary WLTW(FM). The station P. O. BOX 1065 MERRITT ISLAND fell from a 4.5 12 -plus share last fall to a 3.8 FLORIDA 32952 / 305 -453 -3311 in the winter, but regained some of its mo- mentum from last year to finish with a 4.2 in

Broadcasting Jul 28 1986 95 NBC squeaks by with another

NBC won the prime time ratings race for the week ended July 20, but but that was before Cosby started taking about a 50 share of the not by much. The scores: NBC, 12.5/23; ABC, 12.2/23 and CBS, 12/23. audience each week. Last week a Cosby rerun got a 25.6/50. After A year ago the tallies were: NBC, 13.1/25; CBS, 12.3/23, and ABC, countless runs on broadcast and cable television, not to mention home 10.6/20. CBS was back on top in the evening news race for the week video, the 1975 theatrical hit, "Jaws" proved last week that it can still (July 14-18) with an average 10.3/23. NBC was second with a 9.8/22 draw a television audience. It ranked 15th as ABC's Sunday Night and ABC was third with a 9.1/20. A year ago the tallies were: CBS, Movie with an average 15.2/27. West 57th continued to climb, averag- 10.8/23; ABC, 9.8/21,. and NBC, 9/20. The level of homes using televi- ing a 10.5/20 for the 11th broadcast of a 13-week run this summer. sion for the week averaged 53.1%, compared to 52.9% a year ago. NBC's 1986 was pre -empted by part three of the mini -series rerun, As usual, NBC's Cosby and Family Ties came in first and second Celebrity, on Tuesday, July 15. NBC won three nights during the respectively, in the program rankings for the week. ABCs telecast of week -Thursday, Friday and Saturday-and tied ABC for first on the Major League Baseball All Star Game on Tuesday, July 15, placed Wédnesday. ABC took Monday and Tuesday, and CBS was the winner fourth with a 20.3/35. Last year the game ranked first with a 20.5/36, for Sunday. Rank Show o Network o Rating /Share Rank o Show o N etwork Rating/Share Rank Show Network Rating/Share 1. Cosby Show NBC 25.8/50 23. Equalizer CBS 13.3/23 Celebrity, pt. 2 NBC 10.3/17 2. Family Ties NBC 23.7/44 24. Stingray NBC 13.0/25 Donald Duck Quacks Up ABC 10.2/21 3. Cheers NBC 20.5/37 25. Silence of the Heart CBS 12.9/23 Chameleon ABC 9.8/19 4. MLB's All Star game ABC 20.335 26. MaeGyver ABC 12.7/25 Love Boat ABC 9.7/19 5. Night Court NBC 18.833 27. Valerie NBC 12.5/24 Amazing Stories NBC 9.7/18 6. Golden Girls NBC 18.4/38 28. Scarecrow & Mrs.King CBS 12.3/23 Maggie CBS 9.4/21 7. Murder, She Wrote CBS 17.7/34 29. Flight 90: Disaster on the Poto- Mn Sunshine ABC 9.3/19 8. Me (r Mrs.C. NBC 16.8/34 mac NBC 12.1/21 Knight Rider NBC 9.1/20 9. 1 Cooks, The Other Doesn't CBS 16.3,28 Hardcastle & McCormick ABC 12.0/22 Twilight Zone CBS 9.0/20 O. All Star Pre-Game ABC 16232 Hill Street Blues NBC 11.9/21 Alnwlf CBS 8.6/18 1. Kate & Allie CBS 159/27 Highway to Heaven NBC 11.7/2.3 Riley Square CBS 82/16 '.',. Newham CBS 15.9/26 Celebrity, Part 3 NBC 11.7/20 High Anxiety CBS 7.9/17 3. 60 Minutes CBS 15.5/32 She's With Me NBC 11.6/26 When She Says No ABC 7.9/17 4. Magnum P.I. CBS 15.4/28 Simon & Simon CBS 11.4/21 Crazy Like a Fox CBS 7.7/16 5. Jaws ABC 15.2/27 Mr. Belvedere ABC 112/24 Alfred Hitchcock Presents NBC 7.7/15 6. 20/20 ABC 14.5/26 Hotel ABC 112/22 Charlie & Co. CBS 72/14 7. Miami Vice NBC 14.0/28 Webster ABC 10.7/24 Punky Brewster NBC 7.0/14 8. The Dollmaker ABC 14.0/21 St. Elsewhere NBC 10.7/21 Benson ABC 6.9/15 9. You Again NBC 13.8/25 The Thing CBS 10.5/21 Silver Spoons NBC 6.2/13 Crazy Dan NBC 13.6/29 West 57th CBS 10.5/20 Dif rent Strokes ABC 5.9/13 ::1. Gimme A Break NBC 13.4/25 A -Team NBC 10.5/19 Ripley's Believe It or Not ABC 5.0/9 .313. Cagney & Lacey CBS 13.3,23 Facts of Life NBC 10.4/24 The Colbys ABC 4.8/9 losing some 12 -plus audience: WABC(AM) KllS(FM) with a new contemporary hit/urban Km released a statement last week saying dropped from a 2.8 in the winter report to a dance format. KPwR, which switched from that when the FM station is combined with 2.6, while WMCA(AM) slipped from a 1.0 to a adult contemporary under the call of KMGG co -owned contemporary hit KIIS(AM), which 0.9 over the same period. at the start of the winter rating sweeps last simulcasts all of the FM broadcast, the com- Other 12 -plus share finishes: MOR/big January, scored a 6.0 12-plus share, up from bined 12 -plus share total for the outlets band WNEW(AM) 2.7, Spanish -language 4.4 in the winter. Last fall, the station regis- comes to 6.3, ahead of all other music sta- WADO(AM) 1.8, classical WQXR- AM -FM, cele- tered a meager 1.8 share. tions in the market. Arbitron, however, said brating its 50th year on the air, 1.7, and Phil Newmark, vice president and general KIIS(AM) did not meet the company's current classical WNCN(FM) 1.2. manager of KPWR, broke down the music simulcast requirements to be listed together dos Angeles categories that compose the station's playlist with its FM counterpart prior to the survey this way: 40% based on the contemporary hit period and, therefore, is listed separately. KABC'S rise from a 6.1 to a 7.0 and first or top 40 charts, 35% from the rhythm and Kits was followed by easy listening outlets, place was due, in part, to the station's cover- blues charts and 25% featuring local artists. KIO1(FM) (5.2) and KBIG(FM) (4.3), and age of Los Angeles Dodgers baseball as well The programing is described as a "coalition "soft" contemporary KOST(FM) (4.2). Con- as a seven -week direct mail and on -air mys- format" appealing to white, black and His- tinuing its strong performance was KROQ- tery promotion. panic listeners. Many of the CHR artists FM'S "Rock of the 80's" format, a hybrid However, most of talk in the southern aired on the station are "cross -over" urban CHR/album-rock sound. The station fm- California radio market centered on the rat- acts. The station plays no "rap music" or ished with a 3.8 overall share. ings success of KPWR(FM), which overtook "hard rock," said Newmark. The market's leading album- oriented -rock station in the new spring report was KLOS(FM), which captured a 3.4 overall share. Meanwhile, i OS's cross -town rival, KMET(FM), fell from a 3.2 in the winter re- port to a 2.2. In Los Angeles's all -news radio race, KFWB(AM) scored a 3.7 12 -plus share, EXPERIENCED, up from 3.3 last winter, beating KNX(AM), which had a 3.3. Among the other 12 -plus finishes: KiQQ(FM), which programs Transtar's "For- MILTON Q. FORD mat 41" adult contemporary service, scored Put our more than 40 a 2.9, down from a 3.9 in the winter book; & ASSOCIATES years of broadcast big band/MOR KMPC(AM) had a 3.0, up from Media Brokers/Appraisers experience includ- a 2.9; oldies KRTH(FM) had a 3.5, down from Radio, Television, Cable And Newspaper ing media owner- a 3.7; Spanish -language KTNQ(FM) scored a 2.7, up from a 2.2; country KZLA(FM) ship, operations and scored 5050 Poplar Avenue Suite 1135 Memphis,T1138157 a 2.5, up from a 1.9, and contemporary hit 901/767-7980 consulting to work KKHR(FM) had a 1.8, up from 1.6. (KKHR, for you, today. however, switched to soft rock last month under the calls of KNx -FM.)

Broadcasting Jul 28 1986 QR Braid ficaUonGGftr>'keapOnice

Embassy Communications has acquired the distribution rights to on 85 stations covering 70% of the country and Siskel & Ebert is "Tai -Pan" and "Manhunter," two theatrical movie productions of the cleared on 120 stations for 80% coverage. De Laurentiis Entertainment Group. The two films come as an addi- LBS Communications will sell the national barter time in three tion to the existing long -term agreement between the two compan- black and white movies that were recently converted to color by ies, made at the time that DEG acquired Embassy Pictures. "Tai - Colorization Inc., a division of Hal Roach Studios. The cult horror Pan" and "Manhunter" were not a part of the original deal. Embassy film, "Night of the Living Dead," will be available this fall as a Hallow- Communciations chairman and chief executive officer, Gary Lie- een special. The musical "Topper" will be available in January or bertha', said that the two films will probably be added into the February 1987. In both films. stations will get 13 minutes and LBS Embassy Night at the Movies barter package. Embassy also an- will keep 10. The Frank Capra classic it's a Wonderful Life" will be nounced the first 10 DEG titles available for syndication in upcoming available during Thanksgiving and Christmas. Stations will get 19 film packages -"Raw Deal," "Maximum Overdrive" (both now in minutes and LBS will keep 15 minutes in that film. LBS will also assist theatrical release), "Blue Velvet" starring Isabella Rossellini (re- Hal Roach studios in the distribution of the films. leased Sept. 19), "Trick or Treat" with Ozzie Osbourne and Gene Four Star International has placed the colorized version of Simmons (Oct. 24), The Bedroom Window" starring Steve Gutten- Wanted: Dead or Alive in 19 markets. Recent sales include wwvn -TV burg (Nov 14), "King Kong Lives" (Dec. 19), "Crimes of the Heart" Aurora, Ill. (Chicago), wcesTv Philadelphia, WJBK -TV Detroit, KsTP -TV starring Diane Keaton, Jessica Lange, Sissy Spacek, Sam Shepard Minneapolis and LARES -TV Memphis. Sales are for cash. Colorization and directed by Bruce Beresford, "Evil Dead II" (spring 1987), "Mil- was done by Color Systems Technology. There are 94 episodes of lion Dollar Mystery" which will award a viewer $1 million (spring, the series, starring Steve McQueen. which premiered on CBS in 1987) and "Letters from Capri" (spring, 1987). 1958. Lorimar-Telepictures is now preparing to sell Lorimar- Telepic- D.L Taffner reports that it has cleared The Ropers on 83 stations. tures 4, consisting of 30 made -for- television films that will be offered The Ropers aired on ABC from March 1979 to May 1980. Sales are for cash for six runs over six years. Among the titles will be Special for cash. Recent sales include WHNT -TV Huntsville, Ala.; wrwx(rv) Bulletin and Wild Horses, both starring Kenny Rogers; Hostage Johnstown, Pa.; WCEE(rv) Mt. krnon, Ill., and wNUV-TV Baltimore. Flight, with Dee Wallace Stone and Ned Beatty; The Deliberate Wottdvision Enterprises says that three of its animated shows Stranger, starring Mark Harmon, and Dangerous Company, starring airing this fall-Rambo and Centurions, and the mini -series Karate Beau Bridges. Ten of the titles can be shown immediately. Those Kommandos are now cleared in 70% of the country. A fourth se- stations that took Lorimar-Telepictures 3 will get the first option on ries, The Jetsons, is reported to be cleared in 80% of the country. the new package. Those stations included K7TV(TV) Los Angeles, Rambo markets now include 29 of the top 30, including wN'w-TV New WGBO-TV Chicago, wee -w Philadelphia and KPIx -1V San Francisco. York, KCOP(1V) Los Angeles, wPwn -Tv Chicago, WGBS-TV Philadelphia, When Buena Vista Television moved into head -to-head competi- KBHK -TV San Francisco, WSBK-TV Boston, WXON(TV) Detroit, WDCA -7V tion with Tribune Entertainment in syndicated movie review pro- Washington, KTwA(ry Dallas and wcto-ry Cleveland. Centurions is grams, it appeared that a battle of movie reviewers would result in cleared in 25 of the top 30 markets, including wxNE -TV Boston, markets across country. Two stations. however. will avoid any such wxoN(TV) Detroit, wnr(rv) Washington, wrvr(rv) Dallas and wcLO -Tv competition by locking up both shows. NBC affiliate Krrorr -TV San Cleveland. Now in its second year as an updated weekday strip, Francisco will schedule Buena Vista's Siskel & Ebert & the Movies clearances for The Jetsons include all of the top 30 markets. Karate on Sunday at 6:30 p.m. where it ran At the Movies when the two Kommandos, a mini -series of five half -hours that will become a Chicago critics hosted it. It will also show Tribunes At the Movies, series in the fall of 1987, is now in 28 of the top 30 markets. now hosted by Rex Reed and Bill Harris, on Saturday at 4:30 p.m. Blair Entertainment reports clearing Strike it Rich on 49 stations Ka0N program director, Dave Wilson, called carrying the two shows covering close to 60% of the country, for its Sept. 15 premiere. a "calculated risk. I'd like to see both survive," he said. At the other Hosted by Joe Garagiola, the show recently began production. station doubling up on movie review shows, KCPO(TV) Tacoma, Wash. Sales are cash -plus -barter with Blair keeping one minute Recent (Seattle), Siskel & Ebert will run at 7:30 p.m., and At the Movies will clearances include KHJ-Tv Los Angeles, Krvr(TV) Dallas and wPCaTv run at 11:30 p.m., both on Saturday night. At the Movies is cleared Charlotte, N.C.

Chicago which dipped from 2.7 to 2.4, and co -owned 1985 to 2.8 in winter 1986 to 3. I in the new WYTL(FM), which dropped from 2.2 to 2.0. report. MOR/talk WGN(AM) has widened its com- The dominant album -rock station in Chi- In the market's crowded adult contempo- manding lead in the market, scoring an 11A cago continued to be WLUP(FM), this time rary field, WLAK(FM) led the pack with a 3.9 12 -plus metro share, which is up nearly two with a 4.6 overall share. But making steady 12 -plus share, followed by wcLR(AM), 3.6; percentage points from the winter report. gains in the format over the past year was WKQX(FM), 3.3, and WFYR(FM), 3.1. The remaining top five 12 -plus stations in wxRf(FM), which climbed from 2.6 in fall On the country scene, WUSN(FM) edged the new report mirrored the winter book or- der of finish: Urban contemporary WGCI(FM) was second with a 71, up from a 6.4, fol- INC. PURCHASED lowed by all -news WBBM(AM) with a 5.7, STAUFFER COMMUNICATIONS, down from 6.1 in the last book, but up from ROCKY MOUNTAIN COMMUNICATIONS INC. PROPERTIES 4.5 in the fall; by easy listening WL00(FM) with a 5.5, down from a 5.8 in the previous $3,500,000 report, and by urban contemporary WBMx(FM) with a 5.3, down from a 5.6 last KCWY-TV Casper, WY winter. KOWY-TV, Lander, WY * KWWY-TV, Rock Springs, WY Contemporary hit or top 40 radio didn't fare as well in 12 -plus ratings in Chicago as it did in New York and Los Angeles. WBBM(Fm) remained the top CHR outlet, but el- . /ni'/. the station continued to slide in overall MEDIA BROKERS CONSULTANTS share. The latest results showed WBBM with 146 a 3.2 12 -plus share, which was off from last P 0. Box fall (3.7) and spring 1985 (4.4). Encino, California 91426 Also on the down side from the previous report was contemporary hit WLS(AM) Area Code (818) 986-3201

Broadcasting Jul 28 1986 cry WMAQ(AM) in overall metro share for the third consecutive rating period. WUSN had a 2.9 12 -plus share against WMAQ's 2.6. Fifth Estate Quarterly Earnings Nostalgia WJJD(AM) scored a 2.9, down Company Quarter Revenue % Earnings % EPS - from 3.1 in the winter, and oldies WJMK -FM (000) change' (000) change had a 3.0, down from 3.4. Conrac Second $35,187 -6 $1,655 8 $0.25 Dow Jones & Co. Second $285,318 8 $41,993 10 $0.43 CBS General Electric Second $7,785,000 14 $621,000 5 $1.36 dominates King World Third $23,203 98 $2,183 97 $0.21 Daytime Emmys MCA Second $522,734 26 $28,162 129 $0.37 Media General Seocnd $161,663 10 $11,467 16 $1.61 A foulup in the vote-counting procedure N. A. Philips Sécond $1,064,500 5 ($10,600) NM ($0.36) marred the Daytime Emmy awards, broad- Park Commun. Second $35,514 22 $4,437 6 $0.32 cast on Thursday, July 17, on NBC. Due to a Southbrook Internat. Year $19,613 13 $2,869 91 $0.78 "clerical error" by the accounting firm of Time Inc. Second $864,000 9 $62,000 3 $0.98 Coopers & Lybrand, the award for best writ- Walt Disney Third $647,945 18 $79,708 52 $0.58 ing on a daytime drama went to the writing Warner Commun. Second $644,338 38 $51,558 81% $0.75 staff of CBS's The Young and the Restless, Westinghouse Second $2,733,700 7 $163,100 13 $1.05 when it should have gone to the writers of another CBS serial, The Guiding Light. Ap- parently the accounting firm, in totaling up the votes, misidentified the program for Conrac Chairman Donald Putnam said there were "...substantial shipment gains in both which The Guiding Light staff wrote, a Na- video monitors and display systems and a current backlog more than double the figure of tional Academy of Television Arts and Sci- three months ago." The Walt Disney Co. attributed earnings improvement primarily to ences executive said last week. 'strong showing at both Disneyland and Walt Disney World." Company's operating in- CBS dominated the awards with 20 wins, come jumped 49% to $178.3 million. Operating income for filmed entertainment segment twice as many as second -place ABC, which more than doubled to $11.4 million, on 53% revenue increase to $117.7 million. Company won 10. PBS won eight; NBC, six, and syn- said: "Excellent results from The Disney Sunday Movie on the ABC television network, dication, three. foreign television syndication, home video and The Disney Channel contributed to operat- ing income in the current reporting periods." Dow Jones & Co. had operating income of The Yang and the Restless William J. Bell, H. Wesley (CBS). $76.2 million, up 12 %. improvement Kenney executive producers; Edward Scott, Tam Langen, pro- Company attributed to "a strong performance by the ducers u Outstanding drama series. companys information services group (revenue up 23 %), good gains by its community The $75,000 Pyramid (CBS). Bob Stewart, executive producer; newspapers subsidiary and a company cost containment program." For the Wall Street Anne Marie Schmitt, producer u Outstanding game/audience Journal, advertising lineage was down 4.5 %, "attained circulation" was up 3% and participation show. advertising revenue was up 4.3%. . Results of NBC, and former parent company, RCA, Sesame Street ( PBS), Dulcy Smith, executive producer; Lisa have been consolidated as of June 1. said Simon. producer a Outstanding children! series. GE "...industry segment data have not been modified to reflect the RCA acquisition and will require further study The War Between the Classes (CBS). Frantic Doelger, Mark and analysis and Gordon, executive producers Alan Biem guist. producer o Out- completion of integration planning now under way" RCA acquisition reduced GE's net standing chrldrens special. income by one cent per share, but contribution to earnings is expected "by the end of the Erica Si a de One Life to Lion (ABC) u Outstanding lead ac- year." Operating income for GE was $760 million, down 5 %. Income from operations for tress in a drama series. King World Productions was $4.4 million in second quarter, up 77 %. MCA's operating David Canary, AU My Children (ABC)0 Outstanding lead actor income jumped 130 %, to $40.1 million. Filmed entertainment had higher revenue and in a drama series. income. Although television revenue was up 42 %, company noted "decreased television Leann Hunley, Days ofOWWLives (NBC)OOutstardirg support- results." MCAS ing actress in a drama series. effective tax rate for second quarter increased from 26% to 30.1 %. Media John Wesley Shipp, As the World Turns (CBS) n Outstanding General said performance of television station group was ahead of last year. supporting actor in a drama series Company also said 'major rebuilding efforts under way at our Broadcast Services subsid- den Whedq Another World (NBC) u Outstanding ingenue in iary have been effective, with operations well ahead of last year and approaching break a drama series. even.' Broadcast division, which combines both station group and broadcast services, Bichsel E. Knight, AU My Children (ABC) ° Outstandig youn- had first -half operating income of $1.5 million, on revenue of $82.4 million. Special ger leading man in a drama series restructuring provision of $39.5 million was recorded in second quarter by North Ameri- Dick Clark, The $25,000 Pyramid (CBS) o Outstanding game can Philips to reflect discontinuance of two product lines, one of them in show host. cable television business: "Adverse technical factors relating to the subscriber equipment product line of Phi Donahue, Donahue (syndication) u Outstanding talk/ser- vice show host. the company's cable TV business prompted the decision to provide for an orderly with- Dennis Steinmetz, Rudy veja: Franc Pacer, directors: Ran- drawal from the subscriber equipment market." Company also adopted new pension dy Robbins, Betty Rahenbag, associate directors; The rules permitted by Financial Accounting Standards Board, which helped reduce net loss Young and the Restless (CBS) u Outstanding directing team in a by $4.7 million. Philips had net income of $13.7 million in previous year's second quarter. drama seres. Southbrook, London -based syndicator, translated results from pounds sterling at rate of Pan Long Hammer, Jeff Ryder, Adáe welsh, John Kurtz, $1.50. Christopher Whitesell, Megan McTavish, Stephen Damrest, Second -quarter net income for lime Inc. was roughly same in 1984 as well, Victor GialamdR Mry Pat Gleason, Trent Jones, Pete Rid., although revenue was then 18% less In most recent quarter, operating income was $127 Gail Lawrence, Nancy Curiae, writers. Guiding Light (CBS) n million, up 8% from second quarter of last year. Programing division, "principally" Home Outstanding writing team for a drama series. Box Office and Cinemax, had revenue of $213 million, up 10%, and operating profit of $34 Ara lemon's Mugger Babies (CBS), Jim Henson, Margaret million, Loesch, Lee Gunther, executive producers; Bob Richardson, down 8 %, which Time attributed to "higher programing costs." Cable system producer: John Gibbs, director: Jeffrey Scott, writer u Outstand- operations had second- quarter revenue of $158 million and operating profit of $29 million. ing animated program. Time also said that "profits at SAMI, the company's market research subsidiary, were Donahue (syndication), Patricia McMillen, executive producer: lowered by its share of start-up losses from the ScanAmerica joint venture" Second - Gail Steinberg. senior producer: Lori Mtosz Benson, Janet Har- rell. Marlaine Selig, Susan Sprecher, producers o Outstanding quarter operating income for Warner Communications was $82.4 million, up 30%. Net talk/service show income includes $39.8 million gain ($26.3 million after taxes) on sale of Hasbro stock. Megan§ Journey (NBC), Helen Marmor. executive producer: Corporate general and administrative expense jumped 77 %, reflecting "...stock appre- Randolph Viands, producer n Outstanding special class pro- ciation-based compensation plan." Second-quarter statement also contains first full three gram. months of cable systems' fully- consolidated results. . Westinghouse's second quarter Live from Lincoln Center-Chamber of Li.. Wait Solely saw $651 -2 million pre -tax gain from sale of Group W coin Center with bate Worth and Haack Gutierrez (PBS). Cable. Company took opportunity to John Goberman, producer u Outstanding special class pro- record 'provision totaling $790 million...to cover the costs and expenses of the corpora- gram. tion's major restructuring program, the writedown of assets to net realizable value and Pearl Bailey, Cindy Eller: A Modern Fairy Tale (ABC) o Out- certain other unusual items.' Company's operating profit was $202.7 million, up 17 %. standing performer in chidrens programing. Dice Carson, The Wheel of Fortune (NBC)n Outstanding direct-

Broadcasting Jul 28 1986 BR ing in a game show Sherry Baker, Pippi Longstm$iag (ABC) o Outstanding hair- graphics design Johnson, camera personnel: Roberto Bosio, Janice Bendik- Russell F. Morash, This Old Horse (PBS) o Outstanding direct- son, senior video control Capitol (CBS) = Outstanding techni- ing In a talk Show Stuart Pappe, Babies Haring Rabies (CBS) o Outstanding vid- '.toe editing. cal direction in a drama series Martin Sheen, Babies Haring Rabies (CBS) o Outstanding di- Jill Diamond, Rae Kraus, music directors. Billy Chinnock, recting In Children's programing Mark Bovos, production mixer: Tom Huth, post -production mix- er. Mike Mitchel, sound effects technician. Rubies Haring Ba- Patricia Stotter, James Lawrence, composers, Search (or7'o- Freud - aearovae (NBC) Outstanding music direction in a drama series. Norman Stiles, Sara Compton, Tom Dunsmuir, Judy bies (CBS) o Outstanding live and tape sound mixing and sound berg, Tony Geiss, Emily Kingsley, David Korr, Sonia Man - effects Pam P.K. Cole, head makeup artist: Diane Lewis, Donna Mes- zano, Jeff Moss, Mark Saltzman, Nancy Sans. Luis Santeiro, sina, Catherine McCann Davison, Sundi Martino, Becky Harvey Greenstein, Wally Katz, Douglas W. Smith, J -J -1 Con- Cathi Rosenberg Turow, Gary Belkin, Ray Sipherd, Sesame Bowen, Grorml Hospital (ABC) o makeup in a tact (PBS) o Outstanding film editing. Outstanding Street (PBS) =' Outstanding writing in a children serles drama series and music editor: Laura Ci- Kathryn Montgomery, Jeffrey Auerbach, Rabies Haring Ra- David Geltend, supervising editor Linda Llbrizzi Williams, Ralph Stanzlone, Guiding Light V10110, sound editor. Dim? Tourh (ABC) Outstanding film bies (CBS) u Outstanding writing in a children's special. (CBS) o Outstanding hairstyling in a drama series sound editing. Catherine Faulkner, (haggle' Journey (NBC) o Outstanding Dan Brumett, The Young and the Restless (CBS) = :Outstanding Petur Hliddel, production mixer: Thomas Fleischman, re -re- writing -- special class area award. videotape editing in a drama series. cording mixer. Can a Gay Say No (ABC) o Outstanding film Victor Dinapoli, art director: Nat Mongioi, set director. Sesame sound mixing. Scott A. Milian, pre -production and production mixer. Tommy Street (PBS) o Oustanding art direction. set decoration. scenic Persson, production mixer: Rafael O. Valentin, Donald D. Hen- Carl Gibson, Kids Ior. (syndicated) o Outstanding lighting di- design derson, post- production mixers: Larry Maggiore, Peter Ro- rection mano, sound effects technicians. The Young and the Restless Dick Holden, technical directorrelectronic camera. This Old Bill Kellard, live actor: Caroly Wilcox, Richard Termine, David (CBS) o Outstanding Ilse and race sound mixing in a drama Hon,. -pig Oustanding technical direction. Velasquez, Robert Flanagan, muppets. Sesame Shed (PBS) o series. Robert EIswit, The War Between the Classes (CBS) 0Outstand- Outstanding costume design. Frank Olson, Jene Voutt, Hal Anderson, Lincoln John Stulik, irk; ...,;ugraphy. Sy Tomashoff, art director. Jay Garvin, set director. Capitol As the World Turns (CBS) i Outstanding lighting direction in a o Michael Franks, Are Yon My Slother! (ABC) Outstanding (CBS) Outstanding art direction in a drama series. drama series. Inc.¢. il rection and composition. Rick Labgold, Chuck Guzzi, technical directors. Goren Erick- David Dangle, Nanzi Adzima, Bud Santora, Guiding Light James Castle, or Lore America, Style (ABC) Outstanding son, Pat Kenney, Bob Welsh, Ted Morales, Toby Brown, Paul (CBS) D Outstanding costume design in a drama series.

ßór t Recodm

As compiled by BROADCASTING, July 17 to National Communications Corp. for 5256.000. Seller is wife. Joyce. It also owns KEZDIAM) Las Vegas. Buyer is through July 23, and based on filings, au- owned by Marty McAnally and his wife. Fate, who also own principally owned by Thomas P. Lewis. It also owns WEKC(AM) Williamsburg. Ky. Buyer is owned by Stanley WYLD -AM -FM New Orleans; WJYL -FM Louisville. Ky.: thorizations and other FCC actions. H. Carter and Arthur A. Lyness. They arc sales account KATZ(AM) St. Louis. and WZEN(FM) Alton. Ill. Filed Abbreviations: AFC -Antenna For Communications. executives with WGAU(AM) -WNGC(FM) Athens. Ga. July II. ALJ- Administrative Law Judge. ult.- altemate. ann.- Filed July 10. WQQB(TV) Bowling Green. Ky. (ch. 40: ERP vis. announced. ant.-antenna. aur- aural. aux.- auxiliary. WWAM(AM) Savannah, Ga. (1450 hz; I kw-D: 250 1.096 kw. aur. 10.9 kw; HAAT: 340 11.1 -Seeks assignment CH -critical hours. CP- -construction permit. D-day. kw-N) -Seeks assignment of license front Ben Broadcasting of license from JMC Inc. to Word Broadcasting Network DA-directional antenna. Doc -Docket. ERP -effective Corp. to Inter Urban Broadcasting of Savannah Inc. for Inc. for assumption of liabilities. Seller is owned by John M. radiated power. HAAT -height above average terrain. $156.000. Seller is owned by Ben A. Korngold. and his Cunningham, who has no other broadcast interests. Buyer is khz- kilohertz. kw-kilowatts. m- meters. MEOC- maximum expected operation value. mhz- megahertz. mod.-modification. N- night. PSA- prcsunrise service authority. RCL -remote control location. S-A- Scientific- Allanta. SH- specified hours. SL- studio location. TL- transmitter location. trans.- transmitter. TPO- transmitter power output. U- unlimited hours. vis.- visual. w- watts. *- noncommercial. Ownership Changes "Higher ratings...

WSFU -FM Union Springs, Ala. (100.9 mhz: 3 kw: or your HAAT: 265 ft.) -Seeks assignment of license from Dale A. Allison Jr. to MAR Inc. for S53. 920.86. Scllcr is court appointed receiver with no other broadcast interests. Buyer is owned by Joe F. Hagler and Jack Eley. It has no other money back" broadcast interests. Filed July 16. KRKN(FM) Anchorage (102.1 mhz: 25 kw; HAAT: 165 Strategic Radio Research has developed a special research plan ft. )-Seeks assignment of license from Cook Inlet Broad- specifically for stations who have just experienced a down or flat casters Inc. to Ingstad Alaska Broadcasting Inc. for book. It's a comprehensive series of audience research studies that will $650.000. Seller is owned by Joseph Perry, original owner of help your management team develop a strategy for winning in the station since 1973. It has no other broadcast interests. Buyer Fall is subsidiary of Grand Forks. N.D. -based group three AM's book. and three FM's owned by Tom Ingstad and. in part. by Randy And because of our track record in growth situations we're willing to Holland. group's chief operating officer. Filed July 10. make this incredible offer: We guarantee you better ratings in the Fall KXCC -FM Lompoc. Calif. (92.7 mhz; 3 kw; HAAT: book ...or we'll refund every cent you pay for the research. This is a 710 ft.) -Seeks assignment of license from Golden Coast limited offer and some restrictions apply. For complete details, call Broadcasting Inc. to Broadcast Management Consultants Hanson today at (312) 280 Inc. for 5750.000. comprising 5250.000 cash and remainder Kurt -8300. note. Seller is owned by Dennis Mandel. It has no other broadcast interests. Buyer is owned by Clifford Hunter. for- mer director of broadcasting with Sterling Recreation Asso- I I I I I I 1 1 1 I t I ciation. Bellevue. Wash. -based station group. Filed July 16. KWSP(FM) Santa Margarita. Calif. (CP) -Seeks trans - STRATEGIC fer of control of Mid -Coast Radio Inc. from Patricia Witlicki to Samuel C. Idas for $2.502. Seller and buyer have no other RADIO broadcast interests. Filed July 10. WINF(AM) Leesburg, Fla. (1410 khz; 5 kw- D)- -Seeks RESEARCH assignment of license from Taylor & Taylor to Stoehr Com- I I I I I 1 1 1 1 1 munications Corp. for assumption of liabilities. Seller is owned by N. Kison Taylor and his wife, Margaret. It has no 211 E. Ontario other broadcast interests. Buyer is owned by Robert D. Chicago, IL 60611 Stoehr. who has no other broadcast interests. Filed July 18. (312)280.8300

WEEG(AM) Jefferson, Ga. (880 khz; 5 kw -D) -Seeks assignment of license from McAnally Communications Inc.

Broadcasting Jul 28 1986 QO equally owned by Roben W. Rogers. Donald Miller. Ray KCIX(FM) Garden City. Idaho. Filed July 16. WAPF(AM)- WWCA(FM) McComb, Miss. (AM: 980 Morgan. Marian Parker and Willis Berry. It also owns WINQ -FM Winchedon. Mass. (97.7 mhz: 1.75 kw: khz; 5 kw -D; FM: 94.1 mhz; 100 kw; HAAT: 501 ft.)- WBNA(TV) Louisville. Ky. Filed July 14. HAAT: 439 ft.)--Seeks assignment of license from North- Seeks assignment of license from Southwestern Broadcast- WSTUAM) Eminence. Ky. (1600 khz: 500 w -D)- banke Co. to Quality Communications Inc. for 5562.000 ing Co. of Mississippi to Dowdy Broadcasting Co. for Seeks assignment of license from Radio 1603 Inc. to Bass cash. Seller is owned by Edward P. Manar, a ho has no other $600.000, comprising $300.000 cash and remainder note. Broadcasting Co. for 561,500. Seller is principally owned broadcast interests. Buyer is Wilson W. Wong and Lawrence Seller is owned by Louis Alford, Phillip D. Brady and Albert by Doris Hammond. It has no other broadcast interests. DeHaan. Wong owns wholesale food distributor and De- Mack Smith, who also own WMDC -AM -FM Hazelhurst, Buyer is owned by Stuart Bass and his brother. Martin. It has Haan operates advertising and marketing service, both in Miss. Buyer is owned by Congressman C. Wayne Dowdy father, no other broadcast interests. Filed July I I. Boston. Filed July 1I. (D- Miss.); his brother. J. Morgan Dowdy, and their Charles W. Dowdy. Wayne and Charles have interest in three KNPA(AM) Nampa. Idaho (1340 khz: I kw-Ill WOAD(AM) Jackson, Miss. (1400 khz; I kw -D; 250 w- -Seeks AM's and six FM's. Morgan has interest in WROA(AM)- assignment of license from Boise Area Radio Stations Inc. to N assignment of license from John H. Pembroke to I-Seeks WKXX(FM) Gulfport. Miss.. and WMCG(AM) Milan. Ga. Contemporary Media Corp. for 5166.000. Seller is owned Melvin R. Jennings for $455,350. Seller owns CP for new Filed July 17. by Ralph J. Carson. It owns one AM and four FM's. Buyer is AM in Canton, Miss. Buyer has no other broadcast interests. Fdwin F owned by Guth and Kenneth R. King. It also owns Filed July 18. KXOQ(FM) Poplar Bluff. Mo. (96.7 mhz: 3 kw; HAAT: 328 ft.) -Seeks assignment of license from KXOQ Inc. to Bruce Schneider and Associates Inc. for $525,000, compris- ing $170,000 cash and remainder assumption of liabilities Review Board Actions and notes. Seller is principally owned by James T. Lambert, Jack Holmes and James R. Page. It also has interest in Buyout. FCC Review Board has approved settlement agreement permitting grant of WFKX(FM) Henderson. Tenn. Buyer is owned by Bruce application of Radio Hyannis Inc. for new FM in Hyannis, Mass. Under settlement, Radio Schneider. Vic Tetreault. Al Rotskoff and Lee Stone. It also owns colocated KLID(AM). Filed July II. Hyannis agreed to pay $600,000 to Puopolo Communications Inc., which prevailed in initial decision, L&D Broadcasting Inc. and Hyannis and Cape Cod Broadcasting Co. to KBGT-TV Albion, Neb. (ch. 8: ERP vis. 316 kw, aur. dismiss their applications. Susan P. Shanely is president and 33.3% owner of Radio 31.6 kw; HAAT: 2.000 ft.)-Seeks assignment of license Hyannis, which is also owned by two others. At time of initial decision, she was physical from Amaturo Group Inc. to Citadel Communications Co. for $3 million, comprising 52,250.300 cash and remainder therapist at Sports Medicine Rehabilitation Center in Plymouth, Mass. None of Radio note. Seller is principally owned by Joseph Amaturo. The Hyannis's principals have other media interests. group owns no other broadcast properties. but Amaturo indi- O vidually owns WJQY(FM) Fort Lauderdale. Fla. Buyer is New York -based group of three TV's principally owned by Settled. FCC Review Board has approved settlement agreement clearing way for grant Phillip J. Lombardo. Filed July 16. of application of Rama Communications Group for new AM on 1160 khz in Oakland, N.J. KRNY-AM -FM Kearney. Neb. (AM: 1460 khz: 5 kw -D: Under settlement, Rama agreed to pay WINE(AM) Brookfield, Mass., whose application for 98.9 mhz; 40 kw: HAAT: 1.010 ft.)- -Seeks assignment of upgrade from 940 khz to 1160 khz was mutually exclusive, $22,500 to dismiss application license from Semeco Broadcasting Corp. to Radio Ingstad Nebraska for $475.000. comprising $25.000 cash, $125.000 President and 3.62% owner of Rama, which prevailed in initial decision (BROADCASTING, noncompete agreement and remainder note. Seller is owned Feb. 17), is Peter Murphy, who was video editor for ABC. Rama is 84.58% owned by by W.O. McCorrick. Buyer is also purchasing KRKN(FM) Salvatore Borelli Jr., northern New Jersey attorney. Ruben H. Preti and Salvatore Borelli Anchorage (see above). Filed July 11. Sr. each own 5.9 %. Ramat principals have no other media interests. Grant was WOCD(TV) Amsterdam, N.Y. (ch. 55: ERP vis. 4.999 conditioned on Rama satisfying all reasonable complaints" of blanketing interference kw. aur. 991 kw; HAAT: 461 ft.) -Seeks assignment of within its one millivolt per meter contour. license from Beacon Broadcasting Inc. to Amsterdam Broadcasting Inc. for 550.000. Seller is owned by William Kitchen. Buyer is owned by Louis J. Keam and family. It also owns KTLD(AM) Granby, Colo. Filed July 15. WGBB(AM) Freeport. and WBAB -FM Babylon, both New York (AM: 1240 khz; I kw -D; 250 w -N: FM: 102.3 mhz; 3 kw; HAAT: 300 ft.) -Seeks assignment of license from The All- Island Radio Co. to Noble Broadcast of New York Inc. for 512,975,000 cash. including $500.000 con- CLOSED sulting agreement. Seller is owned by Franz Allina and his wife. Marcia. It has no other broadcast interests. Buyer is headed by John T. Lynch. It operates XETRA -AM -FM Ti- WYDE -AM juana. Mexico. Earlier this year it sold KJOI(FM) Los Ange- les for $44 million. Filed July 17. FROM: SUDBRINK BROADCASTING OF ALABAMA WFAS -AM -FM White Plains, N.Y. (AM: 1230 khz; I VIC RUMORE, kw-D; 250 w -N: FM: 103.9 mhz; 600 w; HAAT: 670 ft.)- PRESIDENT Seeks assignment of license from by Prospect Communica- tions to CRB Corp. for $7.5 million, comprising $7 million TO: WYDE BROADCASTING OF ALABAMA cash and remainder noncompete agreement. Seller is owned L. ROGERS BRANDON, CHAIRMAN by New York Subways Advertising Co. and Herb Saltzman. Buyer is New York -based group of three AM's and three FM's owned by Carter Burden, Ed Rogoff and Robert Con- ALSO nor. Filed July 14. CLOSED WADA(AM) Shelby. N.C. (1390 khz; I kw -D: 500 w- NI --Seeks assignment of license from Bello Broadcasting KKQV -FM Co. to Cleveland County Broadcasting Co. for assumption of liabilities. Seller is owned by Joseph Bello, who has no FROM: SUNSHINE RADIO OF TEXAS, INC. other broadcast interests. Buyer is owned by Boyce J. Hanna. who also has interest in WGAS(AM) Gastonia, N.C. ANTHONY S. BRANDON, PRESIDENT It is previous owner of station. Filed July 17.

WADA(AM) Shelby, N.C. (1390 khz; 1 kw -D; 500 w- TO: SUNGROUP RADIO OF TEXAS, INC. N) -Seeks assignment of license from Cleveland County Broadcasting Co. to WADA Inc. for $287,846. Seller is FRANK A. WOODS, CHAIRMAN repurchasing station (see above). Buyer is owned by Debbie Sarrau. Robert S. Toney and James B. Campbell. Campbell and Toney own WAGY(AM) Forest City. N.C. Filed July 17. JOHN L. PIERCE & ASSOC WYDK(AM) Yadkinville. N.C. (1480 khz; 1 kw -D)- Seeks assignment of license from Yadkin Valley Broadcast- ers Inc. to Childress Radio Co. for $125,000. Seller is prin- MEDIA BROKERS cipally owned by Alan Soper. Buyer is owned by James B. Childress and family. It also owns WRGC(AM) Sylva, 7075 INDUSTRIAL RD. FLORENCE, KY 41042 N.C.. and WBRM(AM) Marion, N.C. Filed July 16. KPDQ -AM -FM Portland, Ore. (AM: 800 khz; I kw -D; (606) 727 -8323 FM: 93.7 mhz; 100 kw; HAAT: 947 ft.) -Seeks assignment of license from Inspirational Broadcasting Corp. to Salem WE ARE PLEASED TO HAVE SERVED AS Media of Oregon Inc. for $6.5 million. Seller is controlled BROKER IN THESE TRANSACTIONS by John W. Davis. It also owns KBMC(FM) Eugene. Ore. Buyer is Winston -Salem, N.C. -based group of seven AM's and three FM's principally owned by Stuart Epperson and Edward Atsinger. Filed July 10.

Broadcasting Jul 28 1986 Inn KWEN (95.5 mhz) Tulsa, Okla. -Seeks CP to install aux. WTNE(AM)- WLOT(FM) Trenton. Tenn. (AM: 1500 WTRI (1520 khz) Brunswick. Md. -Seeks CP to change khz: 250 w -D; FM: 97.7 mhz; 3 kw: HAAT: 300 ft.) -Seeks day power to 9.3 kw and install DA -D. App. July 16. sys. App. July 16. assignment of license from Mack L. Hale to Trenton Broad- Pa. WSPC ( 1 140 khz) St. Paul. Va. -Seeks CP to increase day WWZW (95.3 mhz) Bellefonte. -Seeks mod. of CP casting Co. for 5340,000. Seller has no other broadcast power to 2.5 kw. App. July 15. to move SL outside community of lic. App. July 21. interests. Buyer is owned by Carlton Viers. Lyle Reid and khz) Wash. -Seeks CP to change * W RTI (90. I mhz) Philadelphia -Seeks CP to change TL: Velma Hodges. and also owns WBHT(AM)- WTBG(FM) KASY 11210 Auburn. city to Auburn- Federal Way. Wash.: increase night change ERP to 13.96 kw. and change HAAT to 934.14 ft. Brownsville. Tenn. Filed July 16. of lic. power to 10 kw; install DA -2. and make changes in ant. sys. App. July 15.

KLSR -AM -FM Memphis. Tcx. (AM: 1 130 khz: I kw -D: App. July 15. *KESD (88.3 mhz) Brookings. S.D. -Seeks CP to FM: 105.3 mhz; 100 kw: HAAT: 105 ft.) -Seeks assignment change ERP to 51.25 kw and change HAAT to 623.86 ft. of license from James A. Giesecke to Harold J. Davis for Accepted $78,348.49. Seller and buyer have no other broadcast inter- ests. Filed July 15. KNCR (1090 khz) Fortuna. Calif. -Seeks CP to make TV's changes in ant. sys. App. July 18. WMON(AM) Montgomery. W.Va. (1340 khz: 1 kw- Accepted U) -Seeks assignment of license from Greater Montgomery WMPC (1230 khz) Lapeer. Mich. -Seeks CP to increase

Broadcasters Inc. to Upper Kanawha Valley Broadcasters for night power to 1 kw. App. July 16. KREB -TV (ch. 38) Seaford. Del. -Seeks MP to change $35,000. Seller is owned by Roben B. Harvitt. who also has WCOG (1430 khz) Ridgeland. S.C. -Seeks MP to ERP to vis. 2.880 kw. aur. 288 kw: change HAAT to 2.001 interest in WBTHIAM) -WXCC(FM) Williamson. change TL. App. July 16. 0.. and change TL. App. July 21. WMMN(AM) Fairmont. W.Va.. and WQTY-AM -FM Lin- ton. Ind. Buyer is principally owned by Arthur Clark. It has WJKS (ch. 17) Jacksonville. Fla. -Seeks CP to change to no other broadcast interests. Filed July II. ERP to vis. 5.000 kw. aur. 500 kw and change HAAT FM's 991.22 ft. App. July 18. KOWY(TV) Lander. KWWY(TV) Rock Springs and (ch. 15) Fort Wayne. Ind. -Seeks CP to KCWY -TV Casper. all Wyoming (KOWY: ch. 5; CBS: ERP Tendered WANE -TV July 21. vis. 100 kw, aur. 10 kw; HAAT: 272 ft.; KWWY: ch. 13: change ERP to vis. 1.114 kw. aur. III kw. App. CBS; ERP vis. 10 kw, aur. I kw: HAAT: minus 60 ft.: *KBSU (91.3 mhz) Boise. Idaho-Seeks CP to change WGOT (ch. 60) Merrimack. N.H. -Seeks MP to change KCWY -TV: ch. 14: CBS: ERP vis. 1.456 kw. aur. 146 kw: freq. to 90.3 mhz: change ERP to 31.6 kw. and change ERP to vis. 1,403 kw. aur. 140 kw; change HAAT to 1.011 HAAT: 1.887 ft. ) -Seeks assignment of license from Rocky HAAT to 2.637.12 ft. App. July 15. ft., and change TL. App. July 18. Mountain Communications Network Inc. to Stauffer Com- munications for $3.5 million. Seller is principally owned by Accepted Actions Daniel M. Burke. M. Joseph Burke. Henry Ort and Franklin Brown. It has no other broadcast interests. Buyer is Topeka. KOOL -FM (94.5 mhz) Phoenix-Seeks CP to install aux. AM's Kan. -based group of four AM's. three FM's and six TV's sys. App. July 18. principally owned by Stanley H. Stauffer and family. It pub- KCFM (98.3 mhz) Chester. Calif. -Seeks mod. of CP to WKLU (920 khz) Midway, Ky- Dismissed app to lishes 21 daily newspapers in eight states. plus magazines change TL: change ERP to 25.2 kw. and change HAAT to change TL. Action July 9. including Grit. It also has cable interests in Texas and owns 2.555.12 ft. App. July 21. WCBX 11130 khz) Eden. N.C.- Granted app. to change four Kansas specialty networks. Filed July 10. KSUR (99.5 mhz) Greenfield. Calif. -Seeks CP to install freq. to 830 khz: add night service with 1 kw: install DA -N, aux. ant. sys. App. July 15. and make changes in ant. sys. Action July 9. Newport. Wash.-Granted app. to KKGO (105. I mhz) Los Angeles -Seeks CP to install KMJY (700 khz) New Stations aux. system. App. July 16. change TL. Action July 1I. mod. of *KOJC (89.7 mhz) Cedar Rapids. Iowa -Seeks FM's CP to change TL: change ERP to .21 kw, and change HAAT AM to 86.92 R. App. July 15. KDEJ (97.3 mhz) Anchorage- Granted app. to change Lawrenceburg. Tenn. -Prospect Communications seeks *WOUI (88.9 mhz) Chicago -Seeks CP to change TL. TL and change HAAT to 593 ft. Action July 10. Principal is 590 khz: 750 w -D. Address: Route 5. 38464. App. July 15. KYXI (100.9 mhz) Yuma. Ariz. -Granted app. to change owned by Roger W. Wright, who owns WLLX -FM Minor *KEMC (91.7 mhz) Billings. Mont. -Seeks mod. of CP TL; change HAAT to 1.075.84 ft.. and make changes in ant. Hill, Tenn. Filed July 3. to change TL: change ERP to 100 kw. and change HAAT to sys. Action July 14. Inc. seeks Steilacoom, Wash.- Master Broadcasting 516.93 ft. App. July 15. KUTE (101.9 mhz) Glendale, Calif. -Returned app. to 1480 khz; I kw -D. Address: P.O. Box 489. 98399. Principal *WAUP (88.1 mhz) Akron. Ohio-Seeks CP to change change TL; change ERP to 27.9 kw. and change HAAT to is owned by Lawrence E. Adams and Gregg D. Neilson. It DA pattern. App. July 15. 660.92 ft. Action July 11. also owns CP for new AM in Tumwater, Wash. Filed July 16. KLVE (107.5 mhz) Los Angeles -Granted app. to change FM's ERP to 27.9 kw and change HAAT to 3.000 ft. Action July *Hornsby. Tex. -Texas Educational Broadcasting Co- Summary of broadcasting 7. operative Inc. seeks 91.7 mhz: 3 kw; HAAT: 291.9 ft. Ad- Riverside. Calif.-Granted app. to 1986 *KSGN (893 mhz) dress: Rt. I. Box 15A, Manor. Texas 78653. Principal is as of May 31, install aux. sys. Action July 9. nonprofit corporation headed by Michelle L. Bensenberg. mhz) San Bernardino, Calif. - Granted president. Filed July 8. *KVCR (91.9 Service On Air CP's Total app. to change ERP to 90 kw; change TL, and change HAAT Statesboro, Ga.- Nanette Markunas seeks 102.9 mhz: 3 to 1.620.32 ft. Action July 14. kw: HAAT: 266 ft. Address: P.O. Box 2576. Montauk, N.Y. Commercial AM 4.838 170 4,958 WGAB (1550 khz) Bloomfield, Conn.-Denied app. to 11954. Principal has no other broadcast interests. Filed July Commercial FM 3.917 418 4.335 retain SL at 630 Oakwood Avenue West, Hartford. Conn. 7. Educational FM 1.247 173 1,420 Action July 8. Bedford, N.H. -Taylor Broadcasting Inc. seeks 96.5 Total Radio 10.002 761 10.763 K W KH -FM (94.5 mhz) Shreveport. La.- Granted app. to mhz; 3 kw; HAAT: 327 ft. Address: 117 Amble Rd.. FM translators 789 444 1.233 change TL and change HAAT to 1,107.4 ft. Action July 9. Chelmsford. Mass. 01824. Principal is owned by Richard E. Taylor and his wife, Edith. It has no other broadcast inter- WWGT (97.9 mhz) Portland, Me.-Granted app. to Commercial VHF 547 23 570 ests. Filed July 14. N change TL: change ERP to 16 kw. and change HAAT to Commercial UHF N 415 222 637 889.21 ft. Action July 10. TV's 116 Educational VHF N 113 3 WOCQ (103.9 mhz) Berlin, Md.- Granted app. to install of Eugene Inc. seeks ch. 34; Eugene. Ore. -Telecasters Educational UHF N 187 25 212 new ant. Action July 10. ERP vis. 4,441 kw, aur. 444 kw: HAAT: 1.049 ft. ant. height Total TV 1,262 273 1.535 app. to above ground: 400 ft. Address: 2624 College Ave.. Mo- WFLC (102.3 mhz) Canadaigua, N.Y. -Granted desto. Calif. 95350. Principal is owned by Raul Palazuelos change TL. Action July 10. 74 and his wife. Consuelo. It has no other broadcast interests. VHF LPN 248 322 *WVCR -FM (88.3 mhz) Loudonville, N.Y. -Returned Filed July I I. UHF LPN 160 136 296 app. to change ERP to 2 kw. Action July I1. 408 210 618 Total LPN WPCM (101.1 mhz) Burlington, N.C. -Granted app. to Facilities Changes change TL and change HAAT to 1,189.98 ft. Action July 10. VHF translators 2.869 186 3,055 WRDX (106.5 mhz) Salisbury, N.C. -Granted app. to UHF translators 1,921 295 2,216 change TL. Action July 10. WAYZ -FM (101.5 mhz) Waynesboro. Pa.-Granted app. Applications ITFS 250 114 364 to change TL; change ERP to 50 kw; change HAAT to 230 824 0 824 install DA. Action July 8. AM's Low -power auxiliary ft., and N auxiliaries 7,430 205 7,635 KLIO -FM (107.1 mhz) Bastrop, Tex. -Granted app. to Tendered UHF translator /boosters 6 0 6 change TL. Action July 9. Experimental TV 3 5 8 KAND -FM (107.9 mhz) Corsicana, Tex.-Granted app. KNEW (910 khz) Oakland. Calif. -Seeks CP to operate Remote pickup 12,338 53 12.391 to change TL and change HAAT to 841.65 ft. Action July 9. experimental synchronous AM station at Antioch, Calif., 2.836 166 3,002 simultaneously with Oakland. Calif., facility on same freq.. Aural STL &intercity relay KLTG (100.3 mhz) Lamesa, Tex.-Granted app. to 910 khz, with 3 kw, night. App. July 15. change TL and change HAAT to 1.000 ft. Action July 8. WDFB (1170 khz) Junction City. Ky -Seeks CP to in- Includes ofl-air licenses. KVIC (95.1 mhz) Victoria, Tex.-Granted app. to change crease power to I kw. App. July 16. ERP to 100 kw. Action July II.

Broadcasting Jul 28 1986 101 KBLQ -FM (92.9 mhz) Logan. Utah-Granted app. Moberly, Mo. (FM 105 Inc. and Randolph Broadcasters) Las Vegas (Classic Vision Inc.. et al) TV proceeding. change ERP to 50 kw. Action July 10. FM proceeding. Granted motion and enlarged issues against Granted motion by 4 -A Communications and dismissed app. Randolph to determine whether it failed to make its app. of Venture Broadcasting Co. with prejudice. By MO&O. TV available for public inspection during regular business July 9. hours. By MO &O. July I I. +WRES (ch. 18) Cocoa. Fla. -Granted app. to change ERP vis. to 28.3 kw. aur. 2.8 kw; change HAAT to 400.16 ALJ John M Frysiak made following decision ft.. and change TL. Action July 3. Redding and Carmel Valley. Calif. (Pacific Cascade Com- Call Letters munications Corp. and Jetty J. Collins) AM proceeding. Granted Collins' motion for summary decision and resolved coverage issue in his favor. By MO &O. July 15. In Contest Applications ALJ Joseph P Gonzalez made following decision: Can Sought by Bluffton, S.C. (Dohara Associates Inc.. et al) FM pro- ALJ Thomas B Fitzpatrick made following decision ceeding. Granted Dora E. Overstreet's motion and dismissed New FM's Palmer. Ark. (Matanuska Broadcasting Co. and Valley her app. with prejudice. By order. July 14. Broadcasting Co.) FM proceeding. By separate orders: KBMS Debra D. Carrigan. Las Vegas granted joint request for settlement agreement and dismissed ALJ Edward J Kuhlmann made following decisions WMIO Maria I. Ortiz de Magraner. Cabo Rolo. PR Matanuska s app. with prejudice: granted Valley's motion for Fort Bragg. Calif. (First Communications Group. et al) summary judgment and resolved air hazard issue in its favor: TV proceeding. Ordered apps. of First Communications and New TVs granted Valley's app. for new FM station at Palmer. By Virginia L. and Frederick O. Fruits dismissed with prejudice MO&O and summary d: Inn. July 14. for failure to prosecute. By MO&O. July 8. WLMR Family Television Network. Vineland. N.J.

'KAZO Alpha -Omega Broadcasting of Albuquerque Inc.. Albuquerque. N M Services WLFG Tookland Pentecostal Church. Grundy. Va. Existing FM's

AERONAUTICAL CONSULTANTS FCC ON -LINE DATABASE WSRZ WMLO Sarasota FM Inc Sarasota. Fla. TowE A LOCATIOr. HE GH1 STUDIE S WORZ WVNF Thomas Ann F FAA NE GO1 ill iONs W and Dobrient. Al- pharetta. JOHN CHEVALIER. JR. datawoPle® Ga AiiOCaLon Terrain Studies KXKX AVIATION SYSTEMS, INC. AM FM TV LPTV ITFS KQKX Marcom of Iowa Ltd.. Dubuque. Iowa 84a, H10.4000F Ro Sit 201 4827 Rugby Ave Suite 200 'G Hw.S ESTATES CA 9021. Bethesda. MD 20814 Grants 12'313`73449 (3011652-8822 1-800- 368.5754 Call Assigned to

o 737 5677 c....,.1. Complete Listing Of:, New AM s.o.a.a.: Fri,, pa .o . ..,... KSPO Classical Music Broadcasters. Dishman. CALL LETTERS Wash systems Ltd Call Latter Systems New FM's ... ,Ai... s..r. ..I P. O. Box 53789 MS 39236-3789 Jackson, 'WERU-FM Salt Pond Community Broadcasting Co.. (601) 981 -3222 Blue Hill. Me

KPZA Los Alamos FM Broadcasters. Los Alamos. Completely Curent - No Maritime Calls N.M BROADCAST DATA SERVICES Computerized Broadcast Service Existing AMs Including AVAILABLE Data Base Allocation Studies CALL LETTERS KVNA KZKZ Communications Ltd.. Flagstaff. Ariz. Terrain Profiles WITH FULL APPLICATION KIT A Dir. of.Moffri. Larson & Johnson. Mc. RADIO INFORMATION CENTER KAMJ KFLR Affiliated Broadcasting Inc.. Phoenix (703) 841-0282 575 .-..grcn Arem< New York. NV 1002:- (]+21371 -4828 KFLT KGLR Family Life Broadcast Systems Inc.. Tucson. Ariz.

KFXX KFLT Tucson Wireless Ltd.. Tucson, Ariz. Professional RAMIRONIN, INC. Services to the WYBT WKMK Blountstown Communications, Connector Supplier Broadcasting A Production Blountstown. Fla. to the Broadcast Industry sociotes tndustnes KFRG KOFO Macom of Kansas Kings/ITT Cannon Inc in Ltd.. Ottawa, Kan. Architecture 67 Jefryn Blvd. E. WKXT WRDS Sardis Broadcasting Co.. Sardis. Deer Interior Design Park, N.Y. 11729 (818) 351-5521 Technical Design Miss (516) 242.4700 Construction Mgt. woGO WHUM Reading Radio Inc.. Reading. Pa.

WTSA Tri WMMJ -State Broadcasters Inc . Brattle- Stephen Raleigh UNUSED boro. Vt Broadcast Services CALL LETTERS Existing FMs Full Service Technical Consulting Specialists in Audio & RF Systems WZNJ WNAN Southstar Facility Design & Installation Communications Inc.. De- P.O. Box 3403, Princeton, N.J. 08540 datawoPle mopolis. Ala. (609) 799-4357 1- 800-368 -5754 KAMJ-FM KAMJ Affiliated Broadcasting Inc.. Phoenix

KONC-FM KMZK KLFF -FM Inc.. Sun City Ariz

KRED-FM KPDJ KPDJ -FM Inc.. Eureka. Calif. BROADCAST FINANCIAL A SERVICES DIVISION DONT BE STRANGER KEZL KTED Bilmar Communications Inc.. Fowler. to B,oadcasong$ '9178" Reade Calif. Dis0lay your ProieS5,Onai or Se'. '.peclalmng in Financial mere Serv:cn including Cara n will be seen by stale* r WPHK WRTM Blountstown Communications. INTEREP 7ousuc:ng cable Tv system Owners and decs EpwryDebt Financing ma hers Blountstown. Fla. ; en, Reslrudunng '1982 Readerstrio Survey snowing - KDZN KGLE c:zed PreMntanans readers net CODY -FM Magic -Air Communications Co.. Glendive. Mont.

KIXC-FM KOTX Landmark Broadcasting Co.. Ouanah, Tex.

Broadcasting Jul 28 1986 102 Professional Cards

A.D. RING & ASSOCIATES, P.C. A CerGpn LOHNES & CULVER COHEN and DIPPELL, P.C. r NI/Avl Consulting Engineers CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS Awami luaus AsprS0 SIfow.P, 1156 15th St.. NW_ Suite 606 Suite 500 CONSULTING ENGINEERS 1015 15th SI., N.W.- Suite 703 Washington. D.C. 20005 1140 Nineteenth St., N.W 7901 VARNWOOD COURT 1202)783.0111 Washington, D.C. 20036 SPRINGFIELD . VA. 22153 12021 2962722 Washington. D.C. 20005 1202) 223.6700 (703)569.7704 Member AFCCE Member AFCCE MEMBER AFCCE MrmMr AFCCE

SILLIMAN AND SILLIMAN Moffet, Larson & Johnson, Inc. ANDRUS AND ASSOCIATES, INC. HAMMETT it EDISON, INC. 8701 Georgia Ave. =805 Consulting Telecommunications Engineers ALVIN H. ANDRUS, P.E. CONSULTING ENGINEERS Silver Spring, MD 20910 1925 North Lynn Street 351 SCOTT DRIVE Box 68. International Airport ROBERT M. SILLIMAN. P.E. SILVER SPRING. MD. 20904 (3011 589.8288 Arlington, VA 22209 San Francisco. California 94128 THOMAS P.E. A 301 384.5374 14151 342 -5208 B. SILLIMAN. (703) 841 -0500 18121 853 -9754 A Membe AFCCE AFCCE Menthe/ A t Ert. Member AFCCE Member

CARL E. SMITH VIR JAMES B. HEFFELFINGER JULES COHEN JOHN CONSULTING ENGINEERS CONSULTING ENGINEERS & ASSOCIATES, P.C. AM -FM -TV Engineering Consultants Applications and Field Engineering Suite 400 9233 Ward Parkway, Suite 285 Complete Tower and Rigging Services Compulenied Frequency Surveys N.W. 816- 444 -7010 1730 M St. "Sensing the Broadcast Industry 3137 W. Kentucky Ave. -80219 Kansas City, Missouri 64114 Washington DC 20036 for over SO )'ear." (303) 937.1900 12021 559.3707 Membre ArCCE Box 2727 Bath, Ohio 44210 DENVER, COLORADO Member AFCCE (216) 659 -4440 .Member AFCCE & NAB

E. Harold Munn, Jr., ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & DAWSON & Associates, Inc. SYSTEMS Consulting Telecommunications Engineers Consulting Engineers Broadcast Engineering Consultants CONSULTING & ENGINEERING 9049 Shady Grove Court Broadcast and Communications Box 220 250 West 57 Street Gaithersburg, MD 20877 4226 6th Ave., N.W., Coldwater, Michigan 49036 New York, N.Y. 10107 301 -921 -0115 Seattle, Washington, 98107 Phone: 517- 278 -73,39 1212) 246.2850 Member AFCCE (206) 783 -9151 Member AFCCE

STRUCTURAL SYSTEMS C. P. CROSSNO & ASSOCIATES JOHN F.X. BROWNE ENTERPRISE ENGINEERING P.C. TECHNOLOGY, INC. & ASSOCIATES, P.C. Cnnsuiting Engineers MATTHEW J. VLISSIDES, P.E. Consulting Engineers PRESIDENT 525 VVoodward Ave. FW. HANNEL. PE. TOWERS. ANTENNAS. STRUCTURES P.O. Box 18312 Bloomfield Hills, Ml 48013 PO Box 9001 Peona. IL 61614 New Tall Towers. Existing Towers Studies, Analysis. Design Modifications. Dallas, Texas 75218 (313) 642-6226 1309) 6914155 Inspections, Erection. Etc. (214) 669-0294 Washington Office Member AFCCE 6867 Elm SI. . McLean. VA 22101 {703) 356 -9765 (202) 293 -2020 Member AFCCE Member AFCCE Member AFCCE

D.C. WILLIAMS R.L. HOOVER SHERMAN & BEVERAGE ASSOCIATES INCORPORATED CLARENCE IA BEVERAGE Consulting Telecommunications Engineer & ASSOCIATES, INC. COMMUNICATIONS TECHNOLOGIES. INC. Co V rnq.n CONSULTING & A4-r4I.nTV lOTv City 11704 Seven Locks Road BROADCAST ENGINEERING CONSULTANTS POSY ENTICE 00k mn FIELD SERVICES Potomac. Maryland 20854 tune IS 123 CAECA ROAD FOLSOM, CALIFORNIA 95630 3019830054 P.O. Box 770 u,GUNn MOLLY. NJ OB06O (916) 933-5000 WILLIAMSTOWN, NEW JERSEY 16091 722 0007 MemberAFCCE (609) 728 -2300 08094

LAWRENCE L. MORTON ASSOCIATES SELLMEYER & KRAMER, INC. PAUL DEAN FORD Pla71 SVNPION LANE CONSULTING ENGINEERS tir +e+elatvcherZáir. IAN Fonts, uuIOTJA Jl -... BROADCAST ENGINEERING CONSULTANT J.S. Sellmeyer, PE., S.M. Kramer, PE. TELECOMMUNICATIONS ENGINEERS LAWRENCE L. MORTON, E.E. APPLICATIONS FIELD ENGINEERING R.R. 12, Box 379 FM- TV -MDS -LPTV -Land Mobile AM FM TV Applications -Frequency Searches PO. Mckinney, TX APPLICATIONS FIELD ENGINEERING Box 841 75069 WEST TERRE HAUTE, INDIANA 47885 P.O. Box 924 ANTENNA BROADBANDING FOR AM STEREO 214-542-2056 214 -548 -8244 Dearborn. MI 48121 (714) 859-6015 Member AFCCE 812 -535 -3831 (313) 562 -6873

D.B. COMMUNICATIONS, INC. RICHARD L. BIBY, P.E. JOHN J. DAVIS DON'T BE A STRANGER Broadcasl/RCC /cellular/satellite COMMUNICATIONS ENGINEERING Telecommunications Consultants SERVICES, PC. & ASSOCIATES To Broadcasting's 191.781 Readers WEST Highway. Suite 404 Display Professional 4401 East 1600 Wilson Boulevard, *1003 CONSULTING ENGINEERS your or Service Maryland 20814 Card here II will be seen by Bethesda, Arlington, Virginia 22209 P. O. BOX 128 station alto (Located i( s6 n4gtto7. D.C. Area) cable Tv system owners and decision 77 (703) 522-5722 SIERRA MADRE. CA 91024 -0128 makers -6909 contact, Darrell E. Bauguess Member AFCCE (818)355 t982 Readership Survey showing 5 2 Member AFCCE readers per copy

EDM a ASSOCIATES. INC. contact LECHMAN & JOHNSON B /Cost AM FM TV LPTV IIFS Translator BROADCASTING MAGAZINE Irequeacy Searches 8 Rule Makings 1735 DeSales St. N.W. Telecommunications Consultants C /Cama LeSular Satellites MMDS P/P Mierorraa Washington, D. C. 20036 A ppIication, Foie Engineering for avallebllitlee 1234 Mass. Ave., N.W., Suite 1006 2033 M Street. N W. Surie 702 Washington, D.C. 20005 Phone (202) 63943880 Phone: (202) 63 8-1022 Washington DC 20036 Member AFCCE 12021 775.0057 See last page of Classified Section for rates. Classified Advertising closing dates, box numbers and other details.

Mid -West Family Radio's expansion to 17 stations Texas Panhandle City of 30,000 seeking account ex- RADIO can be your opportunity to bigger and better. You are a ecutive with production ability Must be aggressive and problem HELP WANTED MANAGEMENT solver, college grad on the way up. Have two self- starter with at least one year radio sales exper- years of highly successful selling experience small/me- ience. Reusme and tape and photo to Dannell Sehonn, General sales manager: Urban AM /FM, Southeast top dium markets. Strong on creativity, ability to write and Box 1779, Pampa, TX 79065. KGRO -KOMX 806 -669- S0, aggressive. leader motivator, proven winner. Send sell imaginative advertising. Let's trade. At'll teach you 6809. -esume, salary history. Box G -7. a new, exciting, profitable way to sell more radio. Few This is an for with openings now available, good growth markets in Wis., invitation a person a successful sales track record Station manager: Class C country FM needs a station Mich., Ill. Possible career path to management, equity. and a desire to grow in this exciting manager industry We are a three market in with at least 3 years radio sales experience Write Phil Fisher, Box 253, Madison, WI 53701. EOE. group the upper and eager to hit the streets. Salary and incentives ne- Midwest with a strong interest in expansion. If you want gotiable. If you are experienced, eager, and ready to Account executive: FM -104, KKYK, Little Rock's long- a good income now, the challenge of future responsibi- go to work in North Platte, NE, contact John McDonald, term ratings and revenue success story seeks local lity, and the enjoyment of working with a team of profes- 308 -237 -2131 day 308 -237 -3483 night. Resumes account executive to work direct and agency ac- sionals who want to continue winning, send your infor- Box 666, Kearney, NE 68848. counts. Join a winner! Call Wayne Cox, 501 -661- mation today. Duane P Cariveau, President, Vaughn 7570. EOE1M -F. Broadcasting Group, PO. Box 997, Grand Forks, ND General manager: Little Rock, top -rated CHR FM and 58201. EOE. Urban AM unique opportunity Vk are a very aggres- Arizona AM /FM wants an experienecd medium mar- sive broadcast group who acquiried these properties ket sales manager with GM potential. Right SM will in January. We have hit the ground running and we are handle agencies, key local accounts, run good sales HELP WANTED ANNOUNCERS determined to be the leaders of this excellent market. If staff. Ownership option possible. EOE. Box G -47. Central New York FM you are an experienced general manager with a prov- contemporary powerhouse Beautiful Colorado River resort area seeks an ag- seeks unique, strong morning personality. Great oppor- en track record, send me all of your information. I am gressive street-pounder for AM tunity. Minimum particularly interested in what you have done different our expanding -FM -TV three years' experience. Resume Box operation. Established list, and other G -58. and unique. If you have increased sales tremendously, expenses bene- fits, plus quality of life- living, 45 mile tell me how If you have increased ratings significantly, on a -long lake. London Bridge Broadcasting, Industrial Classical music announcer for afternoon drive at tell me how We want to fill this position quickly Contact 2001 Blvd., Lake Havasu City, AZ 86403. 602 -855 -4098. 100kw commercial outlet. Classical music back- Richard Oppenheimer, 2407 Enfield Rd., Austin, TX ground, good pronunciation, production skills, exper- 78703. Top Doane rated Missouri farm station seeks salesper- ience required. T &R to: Operations Manager, WRR -FM, son for agricultural Fair Park General manager. Growing Palm Springs station accounts. Minimum four years' ra- Station, Dallas, TX 75226. dio sales experience, Person needs aggressive experienced manager. Send re- proven track record. we select will earn more than $30,000 annually. Contact 1240 WGBB needs on -air talent/PD for full service A/C. sume and salary history to: Radio, PO. Box 67561, Rush T Missouri's most powerful FM station, KMZU, Carrollton, &R to Rich Sutton, Station Manager, WGBB, Century City, CA 90067. 1240 MO 64633. 816 -542 -0404. EOE. Broadcast Plaza, Merrick, NY 11566. EOE. General manager: Southern group owner needs sta- General sales manager for proud aggressive number Detroit's WXXT-AM has a rare opening for exper- tion manager with strong sales background for FM sta- ienced If one AM /FM combo. If you want manage, motivate, anchor/reporter. you're a strong writer with tion in St. Thomas, Virgin Islands. Broadcast manage- to to lead, we are looking for you. Wb are a fast growing great delivery, lets talk. Anchor work includes all -news ment or sales management a must along with ability to morning group that pays and VAe show- street work requires ability to report motivate staff. Send detailed resume, salary history to advances those who work. are close to Washington, live. If you're among the best join Michigan's "most George Harvey, Family Group Broadcasting, 5401 West Baltimore and Philadelphia beautiful living conditions. Send resumes honored" radio news team. An equal opportunity em- Kennedy Blvd., Suite 1031, Tampa, FL 33609. EOE, and sales philosophy to ployer. Tapes and resumes to: Tom Bell, News Director, M/F WQHQ/WSBY, City Center, 213 W Main St., Salisbury, MD 21801. 15600 W 12 Mile, Southfield, MI 48076. GM promotion/transfer creates super opportunity for Aggressive salesperson wanted street oriented manager with prior success. You'll work for AM/FM combo in growing Midwest market. Illinois. with bright, enthusiastic staff in a great college town. Established list. If HELP WANTED TECHNICAL you're experienced, If Salary, bonus, equity opportunity Contact Jim Glass- great! not, you'll learn from us. Send resume to Box G Metropiex Communications seeks engineers with EE man, President, WTAO, Inc., 108 North Tenth, Mt. Ver- -77. EOE, M/F degree or minimum 5 years related experience for East non, IL 62864. EOE, M/F. Dallas -Ft. Worth area Class C FM fulltime AM expand- Coast markets. Contact Doug Holland, Uplink Engi- ing sales department. Sales oriented general manager. Immediate opening Excellent opportunity for exper- neering, 1635 South 21st Ave., Hollywood, FL 33020 ienced winners. Send resume work references to replace GM who is moving to new acquisition. & to 305 -920 -6438. Galen Gilbert, Box 50539, Denton, TX 76206. EOE, M/F AM /FM South Carolina medium market. Must - be entre Chief engineer. Florida! East coast Class C FM. If striv- prenueral. long Excellent term participation opportuni- Sales manager wanted for MAGIC 105 in San Antonio. ing for the competitive edge excites you, we've got the ty with growing group. Box G -78. Must have proven ability to build and lead a winning right climate. A chance to join a sound, aggressive local sales effort. A minimum Energetic general manager needed. Small but of three years' sales man- broadcast group. Resume & salary to: Paul Clancy, 600 agement experience required. healthy market in western Idaho /eastern Oregon. Start- Excellent financial and Atlantic Ave., Ft. Pierce, FL 33450. 305 -461 -0099. company opportunity up experience and strong sales background impor- Send resume and references to Jack Collins, KSMG 8930 Four Chief engineer: For KUNM, an NPR affiliate. Responsi- tant. Attractive performance incentives. Send resume -FM, Winds, Suite 500, San Antonio, TX 78239. bie for installation, operation and overall maintenance to Box G -80. of FM facility. KUNM has received an NTIA grant and Sales manager for General manager: Growing group seeks GM for #1 local radio station. Work with ac- will be re- equipping the air and production studios. count on station in coastal California mid -size market. Must have executives individual sales opportunities; as- Associate or Bachelor's degree in engineering plus sales, promotional and financial background. Salary certain needs of accounts & potential advertisers; aid two years' experience in broadcast FM required. Sala- in and incentives negotiable depending on experience. developing features & benefits in the form of packag- ry $16,500. Letter of application and references to: ing, research Send resume to: Box G -81. analysis, sales promotions, creative con- Personnel, University of New Mexico, 1717 Roma, NE, ceptual copy, & campaigns. Monitor competitive mar- Albuquerque, NM 87131 by August 15, 1986. AA/EOE. GSM for new 100kw FM, on air in fall, undiscovered ket activity; assign accounts & follow up regularly, Sunbelt city of 100,000. Can you aggressively price the manage account list to insure effective coverage; co- Chief engineer: Los Angeles classical format station station, handle local and national agencies, teach and ordinate sales related meetings, sales promotion activi- needs highly -qualified CE to supervise maintenance of practice Counsellor Selling? Can you hire, train and ties, & maintain sales research files. Highly motivated four- station group. Heavy emphasis on RF, microwave, re- motivate retail reps to sell more than "spots ", to stick to with very strong problem solving, organizational, & satellite technologies. Supervisorial experience the rate card and to walk when the rate is too low? Send people skills. EOE, M/F Send resume to KYW- Newsra- quired. Travel within southern California. Resume and resume, success stories and management philosophy dio, Independence Mall East, Phila, PA 19106. salary requirements to: Bill Kappelman, Dir. Eng /Ops, if you can answer "yes" to all of these questions. EOE, KUSC, P.O. Box 77913, Los Angeles, CA 90007. M/F Box G -82. Regional ,manager - National Association of Broad- casters has an opening in its radio department for a Regional Manager for the Northeastern territory. Duties include all radio membership activity in the region, in- HELP WANTED NEWS cluding providing HELP WANTED SALES service to existing members. serve Central New York AM/FM powerhouse seeks innova- as a liaison with state associations, and serve as re- tive news director with proven ability. Minimum three Florida someday? Do it now! Need experienced radio gion's representative to NAB. Qualifications will include years' experience. Resume G -57. street salesperson, who will, if a pro, make more than an understanding of broadcasting operations, knowl- up North on the My same billing. figures will prove it! Ft. edge of sales techniques, previous telemarketing ex- Established Midwest AM /FM has opening for new - Myers. Gulf Coast, 300,000 metro and booming...lf you perience and broadcasting experience. NAB offers ex- sperson. Individual we're looking for should have one- have what it takes to sell, sell, sell...send short resume cellent salary and benefits. Send resume and salary two years' experience in news writing /announcing, be to P.O. Box 216, Ft. Myers, FL 33902. Replys in strict requirements to Ann Miller, NAB, 1771 N St., NW, Wash- self- motivated, and enjoy a challenge. Excellent oppor- confidence. EOE. ington, DC 20036. An EOE, M/F. tunity. Send resumes to Box G -54.

Broadcasting Jul 28 1986 News position in beautiful Napa Valley, California 45 Former major market announcer/host seeks position miles from San Francisco. Experienced writing and re- either coast. Full voice, versatile interp. Salary desired? TELEVISION not fulfilled! porting. Mature voice helpful. Send cassette and re- $27 -30K! Presently employed, but Box G- HELP WANTED MANAGEMENT sume to KVON /KVYN, Tom Young, 1124 Foster Rd. 72. Napa, Business manager Leading Southeast affiliate seeks CA 94558. voice and com- Easy listening or soft rock. Excellent take charge. hands -on individual. experienced in all years' Dan Louis. Afternoon anchor /PM supervisor for heavy schedule mercial delivery Several experience. phases of television broadcast accounting and auto- of AM /FM newscasts. Cover night meetings and super- 3916 Kentucky Dr. #5. Los Angeles, CA 90068.818- mated systems. Candidate should possess strong su- vise preparation of overnight material for morning 980 -2625. pervisory and communications skills. Accounting de- team. 6 person department. Car necessary. Tape and gree preferred. Send resume. complete with salary i get amazing results -Strictly one -of -a -kind high pro- resume to Jerry Lademan. News Director, file looking for long -term promotion- oriented station. history in confidence to Box G -46. WASR!!WLKZ, Box 799. Laconia, NH 03247. EOE. Box G -75. National sales manager: Major Southeast affiliate in Experienced anchor -reporter for morning shift in Talkradio, major market weekend talkshow host seeks growth market. Experienced national sales manager or three person news department. Experience only Per- rep. Must demonstrate skills in competitive market. In- weekday time slot. All inquiries considered. I am young sonality welcomed. Tape & resume to Ed Huot. WTRC, management. broadcaster with excel- and serious about quality - must have good station ventory Group Box 699. Elkhart, IN 46515. EOE. Box G -48. support. Box G -79. lent growth opportunities. EOE. HELP WANTED PROGRAMING Accounting supervisor. ABC affiliate. Sunbelt. Excel- PRODUCTION & OTHERS SITUATIONS WANTED TECHNICAL lent accounting skills /supervisory experience neces- Responsible for daily operations of accounting On-air program director Urban FM Top 50 market. sary. looking for similar position in Eastern experience helpful. Reply with Must be proven winner that can motivate, supervise. Chief engineer department. Broadcast market. 15 years' experience includes FM, AM DA, resume, references, salary requirements to Pat Sellars, Reply Box G -8. studio, transmitter, and satellite installation, repair and Business Manager, WTSP -TV, P.O. Box 10,000. St. Pe- Program underwriting manager. MPR seeks exper- maintenance. Box G -73, or 919 -762 -3105. tersburg. FL 33733. EOE. ienced ad, PR and /or broadcast sales person to repre- Can do air shift or production if for medium market solid inde- sent MPR's non -commercial programing to businesses Experienced chief. Local sales manager needed. Prefer to medium market in western good ratings. local sales position for image enhancement. Ability to speak and write small pendent with Strong Reply Box 17383, Seattle, WA 98107 or phone market is available immediately to sales clearly and effectively, willing to travel. Letter, resume state. to in competitive 206 -7725. pro well versed in research, local direct sales pack- by August 8th to: MPR Personnel. 45 E. 8th St.. St. Paul, -672 Highly visible with ex- MN 55101. AA/EOE. ages and people skills. position New England. Experienced, stable. (held last job 20 cellent company benefits and compensation package Motivated seeks new challenge in Program director: Fine country FM in dynamic. large years). engineer. awaits creative sales leader. Send resumes to General radio. production or related field. Impressive Southern market... You don't have to be country, but you cable, Sales Manager, WHA/-TV 23, 23 Broadcast Plaza, references. First phone. type. Currently work- must be an analytic programmer with a great feel. We credits, Charleston, WV 25526. ing Boston major, summer -relief. For immediate re- want to win bigger with targeting, positioning, execu- -5316. Leading Seattle- Tacoma in- tion. Need aggressive professionalism, not gimmicks. sume, call Richard Ward 617 -233 National sales manager. seeks national sales man- Leader to build staff consensus and consistent format dependent experienced Chief engineer looking for similar position in Eastern will have five years' broad- execution. Respond with tape and letter telling how to ager. Successful candidate market. 15 years experience includes FM, AM DA, stu- national rep win and why you can. 8213'Kentbury Drive, Bethesda, cast sales and two years' experience. dio. transmitter, and satellite installation, repair, and Manager, KSTW -TV PO. MD 20814. Send resume to General Sales maintenance. Box G -85 or 919 -762 -3105. Box 11411, Tacoma, WA 98411. EOE. Long Island's top stations WKJY/WHLI need strong production /copywriter person. Great opportunity to Promotion manager: Applicant should be a creative SITUATIONS WANTED NEWS and move up from medium market. Send production and person, with good writing ability organizational production skills. plus a thorough knowledge and ex- copy samples to: WKJY/WHLI, Hempstead, NY 11550. Sportscaster, three -plus years experience, seeking perience for developing strong publicity campaigns. No calls, please. EOE MIE play -by -play, reporting with station committed to qual- Person selected will have to be able to work well with all ity. Will news combo for right opportunity 614 -237- Write copy for departments within the station, as well as advertising Copywriter production announcer. 2418. Stardust AM, Transtar A/C FM. Must have good voice agencies and organizations outside the station. WLNE- for production and taped /live satellite breaks. Some Football stringer: Giants. Generals. Actualities and TV is very heavy in on -going news and movie promo- operator duties. Top dollar in market, excellent facili- voicers. Four years' radio experience. Call Paul 201 - tion. Send resume to John D. Quinlan, Vice President ties. Tape and resume to Pete Eckhoff, Operations Man- 944 -3238 for results and General Manager, WLNE-TV Inc., 430 County St., ager, WASR WLKZ. Box 799, Laconia, NH 03247. EOE. New Bedford, MA 02741. No phone calls. An equal I do sports PBP because (a) I used to coach (b) I own opportunity employer. SITUATIONS WANTED MANAGEMENT the station (c) I own the team (d) I'm just damn good! For sportscasting excellence choose (d) and choose Major Group with three successful turnaround ex- GM me! Ivy grad, pressure performer, impeccable creden- periences ready for another. Currently employed. Will tials. Barry. 802 -885 -9428, or call my boss, Frank, relocate. Can invest. Box E -115. HELP WANTED SALES 802 -885 -4555. Experienced working GM seeks position in AM /FM Local sales manager: #1 CBS affiliate in Sunbelt I sure would like to relocate on Vest Coast. Award - radio station with potential for buy in and ownership seeks experienced professional with strong local sales - winning. seasoned newsman. Call 915 -692 -7776 future participation or purchase a must. Contact Ted background. Good research, communication, and pri- bright and early. Smith, 97 Haverstraw Rd., Suffern, NY 10901. 914- or management skills a must. Send resume, salary his- 356 -7060 or 914 -357 -9425. Water in the hold? This major market ND can captain tory sales philosophy to WTVR -TV 3301 VNest Broad the crew to right the ship. Veteran news programmer, St.. Richmond, VA 23230. EOE. Urban radio management pro. Over 20 years exper- experienced in all -news, news /talk. AC. country. Look- ience. 10 years major market management, program- Account executive: Immediate opening for exper- ing westward, but will consider any station bent on ing. and sales. Successful track record and reputation. ienced account executive. Seeking an aggressive indi- winning in large market. 901 -794 -4695, evenings. Looking for station owner who wants dedicated profes- vidual with a proficiency in dealing with agencies and sional. Box B -156. direct accounts. Strong understanding of ratings analy- SITUATIONS WANTED PROGRAMING, sis a must. Please send resume to Nick Nicholson, GSM major market. Current Spanish station. Success- PRODUCTION & OTHERS KOTV-6, 302 S. Frankfort, Tulsa, OK 74120. A Belo ful station being sold. Will consider management op- Broadcasting station. EOE. portunity in any format. Will relocate. Replies confiden- AC- oriented PD: Creative interests include music spe- tial. Box G -83. cials. spec spots. SCA. Small market. Jim 615 -896- Development director. Plans and directs fundraising 4271. activities in support of a Northeast public television SITUATIONS WANTED ANNOUNCERS station. Supervises marketing personnel and volun- AOR /CHR program director. Over 8 years' exper- teers in solicitation of station underwriting, billing, ac- TWo years commercial experience in small market. ience; Billboard award winner: BSC. Stable, energetic. counting, and publication of monthly newsletter /pro- Want to move up. Adult, top 40, MOR. Want to be cre- and creative. Mark Lapidus 512 -443 -7426. gram guide and researches grant proposals. ative, not just push buttons. Call Dave anytime, 201- Equivalent of 4 yrs.' development experience, public 777 -0749. Experienced personality looking pro- country air for radio or TV preferred. 4 -yr. college degree desirable. graming and production opportunity Call 214-539- in Texas, Send resume/salary requirements to: Personnel Office, Was graveyarder in medium market got trad- 0877. ed for a jock with a drawl. 3 years total experience, New Jersey Network, 1573 Parkside Ave., CN -777, available yesterday, can write and do production, will Female classical music program producer, writer, an- Trenton, NJ 08625. EOE, MIE relocate anywhere, including small markets. Mark nouncer seeking permanence. benefits. 5 years ex- KMPH -TV (Independent - Fresno, California), Ameri- 414 -334 -3563. perience. BA degree. 7 years' advertising. Awards. Re- ca's #1 Independent TV station, is seeking to fill the ferences. Jean Barthell, 1107 Julie Lane, Powell, WY Recent ATS position of local sales manager. Television sales exper- In tune with a different drummer! grad 82435. 307-754 -9768. seeks entry level opening. Highly gifted copywriting - ience required. Local sales management experience /production. Not just another man on the street. Chris MISCELLANEOUS required. Position requires skills in motivation, creation Dowd. 212-794 -1562. of new business, leadership and comprehension of We buy records- 45s and LPs- No quantity too independent television. Immediate reply essential. Mature Black male W: Outstanding voice and per- large. Immediate payment; all sounds and vintage; for Send resume to: Director of Marketing, KMPH -TV, 5111 sonality with print news experience. seeks entry level export: can travel. Florida -Rock Distributors, 7315 NW East McKinley Ave., Fresno, CA 93727. No phone calls, announcer position immediately Karl 212 -325 -5451. 79 Terrace, Miami, FL 33166. accepted. An EOE, M /F.

Broadcasting Jul 28 1986 Inc Director of marketing. Television station seeking per- Maintenance engineer: New Orleans #1 indie seeks Assistant director needed for two daily half -hour son to assist sales management with new business tech experienced in all areas of TV maintenance. Ex- newscasts for Spanish language TV station in Los An- development. Experience with consumer research, perience in excess of 6 years preferred. Excellent geles. Ability to organize, work under heavy pressure Advertising and marketing. Knowledge of retailing and benefits and opportunities with Tribune Broadcasting. and have hands -on experience with Chyron, Ampex 1" effective written /verbal presentation skills. College de- Send resume to WGNO -TV 26, Suite 2800, World Trade and Sony 3/4" required. Bi- lingual. Send tape, resume gree. Resumes only; Sales Manager, P.O. Box 400, Center, New Orleans. LA 70130, Attn: Randy Davis. and references to KVEA Production Department. 1139 Hampton, VA 23669. M/F an equal opportunity employ- Grand Central Ave., Glendale, CA 91201. EOE. er Maintenance engineer for PBS station in #1 market Excellent opportunity to work in all areas of TV broad- Director. Public TV station in 43rd market, Pennsylva- HELP WANTED TECHNICAL cast system. Strong technical education /background nia's capital. seeks director for ADO and graphics - required. Superior salary (DOE) plus excellent bene- heavy early evening newscast, newsbreaks and other Field maintenance supervisor. Duties: Will be respon- fits. Send resume to Myra Pollack, WLIW, 1425 Old studio productions. Minimum two years' experience sible for the reliability, Country Rd., Plainview, 11803. quality, and functionability of re- NY directing news and other studio productions. Hands - mote technical equipment, to include: Grass Valley on experience with Ampex HELP WANTED NEWS A/C switchers, ADO and switcher and terminal equipment, Ikegami cameras, ESS preferred. Salary negotiable. Send resume and Chyron CG, Ampex 1". Responsible for all design and Assignment editor. We're looking for a bright, high tape by August 11 to: Personnel, WITF, Box 2954. Har- fabrication protects. Requirements: 4 -6 years' exper- energy person to lead and guide our talented staff of risburg, PA 17105 EEO ience in related area, First Class license or equivalent. reporters and photographers. Successful candidate must willing to HELP WANTED PROGRAMING be travel. Contact: Director of Finance, will have Bachelor's degree plus 2 to 3 years' exper- WYES P.O. Box New LA PRODUCTION & OTHERS -N 24026, Orleans. 70184. No ience. We're the number one station in a top 40 market calls, please. Send resume and letter reflecting news philosophy, Top flight CMX editor needed for expansion at Nash- TV broadcast maintenance technician. Position re- goals and objectives to Box G -30. EOE, M/F. ville's most progressive post -production center. Famil- iarity with Sony 2000's, Ampex ADO and switcher. CMX quirements: Entry level position entails repairs and Experienced TV sports director, Southeast NBC affili- maintenance of 3400 a must. Background in Abekas A-62 and Ouantel transmitting and studio cams, Sony ate. On -air presentation a must. Produce and anchor 6 Paintbox a definite plus. If you have three years' exper- field cameras, Sony 3/4" VCRs, Ampex 2" VTRss, RCA 8 11. Box G -55. film chain, ADDA & Grass alley switching equipment, ience and desire a career in a growing south -central Ampex TA30B transmitter. Assist CE with all equip- General assignment reporter, 2 years' experience in metropolis, contact Terry Climer. Senior Editor. Post - ment. Learn operations and and switching for eventual daily news & series work. Position open now. Photogra- Masters, 1717 West End Ave., Penthouse. Nashville. TN trainer duties. Must be eager, work flexible schedule. pher and producer: We're wanting to strengthen our file 37203. Position available mid -autumn. No phone calls, Background experience /training in repair and mainte- of potential candidates for future openings. 2 years' please. nance of electronic equipment a must; digital helpful. experience. Send tape and resume to News Director, Production director. Qualified 2", 3/4" and 1" tape SBE or similar certification helpful. Salary and Box 4, Nashville, TN 37202. benefits machine operator; editor; on -air switching. computer competitive. Send resume to Chief Engineer, WHAG- News photographer for non-network DC graphics experience. Background in graphic arts a TV, 13 East Washington St., Hagerstown, MD 21740. We Washington, bureau. At least plus. Two years' experience in broadcasting or televi- are an NBC affiliate. EOE. No phone calls. three years' experience with ENG cam- eras and editing systems. Must be skillful in dealing sion production. EOE. Call Bruce Sloan 907 -562- ENG photogeditor 2 -3 years' experience with skills to with young reporters. Degree preferred. Send tape 3456. use Sony BVP 250 with BVU 110 and edit Sony BVU and resume to: Lou Prato, Medill News Service, Suite Business program producer. TV news producer ex- 800. Must be able to solo, gather facts to 200. 1333 F St., NW Washington. DC 20004. sufficient perienced in business/economics reporting sought by produce stories, and work flexible hours. Join hard We're still looking for for New Jersey Network News Department for weekly half - working, small market news team at NBC affiliate. Sala- an anchor/producer the 6:00 and 10:00 news. This hour statewide business program. Newscast and /or ry and benefits competitive. Send resume, with salary is not an entry level position. It's permanent and minidoc producing credentials essential. Send resume history, sample tape to: Bob Borngesser, WHAG 13 experience is a must for a Midwestern -N and tapes to: Personnel Office. New Jersey Network, East Washington St., Hagerstown, MD No Capitol City CBS affiliate. Must be more than a reader, 21740. 1573 Parkside Ave., CN -777, Trenton. NJ 08625. EOE, phone calls. EOE. solid journalist required. Send resume, tape and salary requirements to News Director, KXMB -N Box 1617 M /F. Broadcast field engineer with state public broadcast Bismarck, ND 58502. Editor/writer: Public Broadcasting (WNED, WNED- system. Responsibilities include maintenance and in- FM, WEBR, Buffalo, NY). At least 2 years' experience. Anchor: We need an anchor who isn't afraid to report at stallation of statewide microwave and translator sys- Constant deadlines, long hours. Write. edit, produce station in Midwest, 50s ADI. Assignments include ma- tem. Extensive travel. Experience with video, micro- 32 -page monthly program guide of features, informa- jor stories being highlighted in our number one rated wave (heterodyne and remad), translators necessary. tion and radio/TV listings. Also, heavy ad copy writing; 6PM newscast. Will anchor that newscast with estab- TV studio, transmitter experience helpful. Starting sala- weekly press releases; quarterly press kits. Must have lished female anchor. Require least ry normally $10.16 hourly Contact Director of Engineer- at 5 -10 years' ex- publications mechanics. Need consciestious self -start- perience in commercial TV Tapes and resumes. All ing, Idaho Public Television, 1910 University Dr., Boise, er with high motivation. Send samples. with resume to resumes should be sent to the attention of Jeff Bartlett, ID 83725, 208-385 -3727 by 8/6/86 for application Publicity Dept., Office B, WNED -N, Box 1263, Bufallo, News Director, KTUL Television, PO. Box 8, Tulsa, OK form. Closes 8/15/86. An EEO employer. NY 14240. Application deadline August 15. An equal 74101. opportunity employer. Maintenance engineers: Immediate openings for Producer. WFSB, a Post-Newsweek station, seeking maintenance engineers/technicians and a studio su- Director: Commercial production, 5 years' exper- experienced and creative news producer. Candidates pervisor. A thorough knowledge of RF systems, audio, ience in production or broadcast. Highly skilled in EFP, should be experienced in news journalism, have thor- video, digital, and microwave as applied to broadcast- a camera, lighting. switching, CMX. A great opportunity ough knowledge of state -of- the -art equipment and ing is a must. They are hands-on positions with the to grow with Maine's first independent. Send resume have the ability to apply it to the production of our ability to trouble shoot equipment to the component and reel to David Greenfield, Production Manager. newscast. Resume to: Deborah Johnson, Executive level. FCC general class radio -telephone license an- WPXT -TV, 2320 Congress St.. Portland, ME 04102. Producer, WFSB, d/or SBE certification is preferred. Previous supervi- 3 Constitution Plaza, Hartford, CT 06115. sory experience is required for supervisor position. EDE. Promotion Coordinator. Must be creative and enthu- Qualified candidates are invited to submit an applica- siastic with copywriting and 3/4" video tape editing Miami. Local cable news seeks reporter - operation experience in addition to good clerical and organiza- tion, resume and salary requirements to: KGGM -TV, /photog combo. No 14,800 Tape beginners. plus OT. tional skills. Must have degree. Send resume and tape Engineering Department, 13 Broadcast Plaza SW Al- resume to Pam Kassner, ND, Dynamic Cablevision, to Promotion Director, WKYT-N P.O. Box 5037, Lexing- buquerque. NM 87104. EOE. 4586 Palm Ave., Hialeah, FL 33012. ton, KY 40555. EOE. Maintenance engineer. Top 100 VHF needs exper- Field producer, for the Nightly Business Report on Designer. WDIV /Post- Newsweek in Detroit, has an ienced studio engineer. Two years' experience with 2" PBS. Need Washington experience, ability to juggle opening for a Designer in the Design Department. Pre- and 3/4" VTRs, cameras, and switchers. Send resume and a reporter's mind. -$17K. resume 236 $15K Send to fer applicants with television design experience. and salary requirements to: Donald Sturzenbecher, Mass. Ave., NE, #205, Washington, DC 20002. No Knowledge of Chyron 4, Grass Valley 300 switcher and CE, KDLT-N Box 1200, Mitchell, SD 57301. EOE. calls, please. Ouantel paintbox helpful. Strong design sense and PBS has an opening for a repair technician in its satel- Producer /director: Overall responsibility for directing good understanding of layout and typography re- lite operations/repair depot division. Qualified candi- 6 and 11 PM newscasts. Two years' experience in news quired. Should be able to prepare finished art for print must have dates at least 2 years' technical school train- directing. Resumes: Alicia Rodriguez, WROC -N 201 and spec type (typesetting experience a plus). Set ing with an enphasis in RF and microwave equipment Humboldt St., Rochester, NY 14610. EOE. M/F design experience desirable, drafting and model mak- and a minimum of 3 years' work experience as an elec- ing skills preferable. Send resume to WDIV, Personnel tronic technician. Duties include testing and repairing Sports director. WRCB -TV in Chattanooga is search- Department, 550 W Lafayette, Detroit, MI 48231. EOE. satellite communications and microwave devices, ing for a new sports director. We're looking for someone electronic trouble shooting, bench repairs and con- with previous experience as a television sports direc- St. Louis PBS station seeks candidate for the follow- struction. Must know RF and digital electronics through tor, or someone who is ready to move up from the ing position: Director. Creative, knowledgeable individ- combined education and industry training, must also number two spot in a market about our size. Please ual to light and direct four weekly series and studio know circuit and system diagnosis and have good send resumes and tapes to Lee Meredith, WRCB-TV performance specials; lighting credentials and live di- communication skills. Salary commensurate with ex- 900 Whitehall Rd., Chattanooga, TN 37405. An equal recting experience required. Send resume and salary perience. Should send resume, letter of interest and opportunity employer. requirements (no videotapes) by August 15 to Director, salary requirements to: PBS, ATTN: Sheila E. Hum- KETC, P.O. Box 24130, St. Louis, MO 63130. EEO. phrey, 1320 Braddock Place, Alexandria, V 22314. KFYR -TV has reporter opening; main area of responsi- Production manager: Great Lakes area network affi- bility will be agriculture reporting. Person will also be liate/production house needs a leader to manage a Chief engineer(s) needed for VHF and UHF stations in substitute anchor for two daily ag shows. Tapes and talented group of employees. People skills, attention to Caribbean. Good maintenance experience required. resumes to Dick Heidt, Box 1738, Bismarck, ND, detail, administrative ability. Please esnd resume and Box G -86 58502. KFYR-TV is an Equal Opportunity Employer. salary requirements to Box G -37.

Broadcasting Jul 28 1986 inn PROGRAMING, Associate producer: Good Company, the top -rated SITUATIONS WANTED PROGRAMING HELP WANTED PRODUCTION AND OTHERS afternoon show in the country, needs a creative self - PRODUCTION & OTHERS starter with lots of drive who knows what works in the VidifontChyron operator with sports background, Editor - NAB is seeking an editor for RadioActive. the studio and on remote Ideal candidate has experience currently employed, some producing and editing ex- monthly radio publication. Duties will include total re- producing daytime talk, studio demonstrations and perience, seeking position where producing talents sponsibility for editorial content and production of the taped packages, and knows what's happening in the can futher develop and flourish. Possess good organi- periodical, and other member services publications world. Please send impressive letter and resume to: zational skills and office managerial experience. Box and promotional projects as assigned. Previous editori- Good Company, KSTP -TV, Attn: Jennifer Groen, 3415 al experience, excellent salary and benefits. Send re- oppor- G -52. University Ave., Minneapolis. MN 55114 Equa! sume and salary requirements to Ann Miller, NAB. 1771 tunity employer, WE MISCELLANEOUS N St., NW Washington, DC 20036. An EOE. M/F Promotion assistant/entertainment producer. Num- California, Washington, Oregon TV newsletter, SITUATIONS WANTED MANAGEMENT ber one network affiliate-on South Carolina Coast look- monthly job listings, articles. $35 annually The Nest ing for energetic, creative. quality- conscious individ- Coast Edition, Box 136, San Luis Obispo, CA 93406. Syndicators - recently completed two-year stint as on- ual. Strong writing, editing and producing skills a must camera host of syndicated pro wrestling program 16 Send tape and resume to Andy Hunt, WCSC -TV 485 Primo People: The News Director's best friend when years' in all phases of broadcasting, including sales! East Bay St., Charleston, SC 29403. its time to fill a talent or management position. Top Looking for next opportunity Contact Bax G -88. quality people available now Comtact Steve Porricelli Art director - responsible for graphic design for station or Jackie Roe, Box 116, Old Greenwich, CT 06870- RADIO AND TV PROGRAMING promotion, newscast, local, programing and commer- 203 -3653. 0116. -637 Radio & TV Bingo. Oldest promotion in the industry. cial clients. Nbrks in variety of mediums: Print. electron- Copyright 1962. World Wde Bingo, P.O. Box 2311, ic, set design and construction. Photography and Planned giving officer: Public Broadcasting organi- officer. An Littleton, CO 80122. 303 -795 -3288. drawing ability a "must ". College degree or 4 years' zation is looking for a grants /planned giving is on its feet and requires graphic experience necessary. Send demo tape, port- existing program just getting EMPLOYMENT SERVICES folio samples, resume and salary requirements to: She- a personable self- starter to give it life. Good communi- lia Nelson, KOTV, P.O. Box 6, Tulsa, OK 74101. No cation skills are essential as is the ability to translate the Madia Marketing is the most unique and affordable phone calls, please EOE, M/F A Belo Broadcasting needs of the organization into effective long -term rela- referral service in the industry. We consult companies Corporation. tionships. Must have car and be able to work a flexible with personnel needs and help broadcasters find bet- schedule. Experience in both areas helpful. Reply with ter career opportunities. All areas of television and ra- SITUATIONS WANTED MANAGEMENT resume, references and salary requirements to Devel- dio. Completely confidential. P.O. Box 1476, Palm Har- opment Office, Dept. B. WNED -TV Box 1263, Buffalo, 786 -3603 General manager: Experienced strong bottom line ori- bor, FL 34273 -1476. 813- NY 14240. An equal opportunity employer. ented GM looking for new challenge. Indies. affiliates, MISCELLANEOUS established or start-up even turn-arounds; exper- ienced in all. Ready to move for the right offer, dollars Attention TV and radio stations! Don Messick, the talk. Call 904-485 1815. All areas considered. most exciting promotional voice available to local and regional broadcasters. Call us today for a promotional timely, Promotion/production manager. I'll deliver tape. Charles H. Stern Agency 213 -273 -6890. creative promotions, commercials and programing. Five years' affiliate /independent management exper- WANTED TO BUY EQUIPMENT ience. Award- winning spots. programing reflect cre- CABLE 1,000 and 5,000 watt AM -FM trans- ative abilities. Excellent team attitude and references. SALES Wanting 250, 500, HELP WANTED Radio Supply Corp., 1314 Iturbide 617- 879 -4908. mitters. Guarantee Emerging conversative Christian cable television Street, Laredo, TX 78040. Manuel Flores 512 -723- SITUATIONS WANTED SALES network featuring diversified entertainment, education- 3331. al. and sports programing seeks aggressive individual Experience in major budget TV commercial sales. Instant cash -highest prices. We buy TV transmitters with minimum 5 years' cable and/or broadcast man- Knowledge of production and getting client to air. I and studio equipment. $1,000 reward for information agement experience to become Director of Marketing want to sell time! Box G -74. leading to our purchase of a good UHF transmitter. resume and references to and Sales Operations. Send Quality SITUATIONS WANTED ANNOUNCERS BBCM/Position L, 6445 Powers Ferry Rd., #180, Atlan- ta, GA 30339. EOE. Wanted: for parts, Gates FM 5B transmitter. Cash for Major league baseball announcer available bas- buyout for right price. KIXY, San Angelo, TX. 76903, play or color. ketball or hockey, college or pro, play by Lynn Smith, 915 -653 -3387. 214 -559 -3108. Excellent voice and delivery. Experienced Dan Louis, 3916 Kentucky Dr., #5, Los Angeles, CA 90068. ALLIED FIELDS FOR SALE EQUIPMENT 818 -980 -2625. excellent condition. HELP WANTED INSTRUCTION AM and FM transmitters -used, SITUATIONS WANTED TECHNICAL Guaranteed. Financing available. Transcom. 215- Long term substitute broadcast technology instruc- 884 -0888. Eng. Maint. Tech. Sony 3/4" and 1/2". Tim 1-800 -255- tor. Minimum qualifications: Two years' related post- all equipment 1 year old, Harris 9500 Ext. 708. secondary education. Three years' (6000 hours) occu- Complete FM station, monitors, 3 -bay ERI, Cable, 2 pational experience with 2000 hours within prior five 2.5K w /MS -15, Optimod, M. Cooper/Transcom 215- 884 -0888. years. Desirable qualifications: Post -secondary teach- studios. EBS, Call SITUATIONS WANTED NEWS er education sequence. Teaching experience. Philos- FM transmitters: 25kw -Sparta 625-20kw-Collins ophy of vocational education. Human relations. Com- 831G1, CCA 20,000E-5kw -Bauer 605B, RCA BTF 5E1, Weethercaster meteorological background, positive ments: Occupational experience to be in television and AEL 5KE, Gates 5B- d.5kw- McMartin 3.5k- 1kw -Syn- sounding, understandable forcasts, team minded radio broadcasting, production and sales. Send letter tronics 1.5kw, Gates FM 1 C, Transcom Corp. 215 -884- friendly, resourceful untapped talent. Jeff 716 -735- of application and resume by June 16, 1987 to: Cla- 0888. 9142. rence Maddy, Supervisor of Certified Personnel, Lake Ave and Second St., Duluth, MN 55802. AM transmitters: 5kw -ITA 5000A -1kw- Harris SX1, Sports anchor /reporter. Strong sports background in- Sparta $51000, Collins 820D1, RCA 1N, Transcom cluding TV production in 3 of top 20 markets. On -air Faculty position: Nine -month, tenure track position in Corp. 215-884-0888. radio in NYC and DC. Seeking on -air TV position. For Broadcasting (production /business and news). May tapes and resume contact Todd Ehrlich, 100 Dwight teach some Oral Communication. Prior college teach- New TV startups. Quality Media can save you money. Place, Englewood, NJ 07631. 201 -569 -3558. ing preferred. Rank and salary dependent on qualifica- Top quality equipment at lowest prices. Business tions. Appointment date 8/22/86. Send letter of applica- Plans, financing available. Quality Media 404 -324 - Dynamic reporter. UNC -CH journalism degree. Mark tion, resume, and names and telephone numbers of 1271. Regional winner. One year of Excellence Broadcasting three references to: Tmothy B. Harris, Professor and TV transmitter, new, $195,000. experience at student television. Camera -operating Head, Division of Communication, Box W-940, Missis- Sllverline 30kw UHF Bill Kitchen, Quality Media, 404- and editing experience. Seeking position in small mar- sippi University for Women, Columbus, MS 39701. Immediate delivery. ket. -1271. Sonya Terrell 919 -374 -2715. 601 -329 -7249. Equal opportunity, affirmative action 324 Black female seeks anchor /reporter position. Me- employer. Sllverline UHF transmitters new, best price, latest redundant. Bill Kitchen, Quality Me- dium /small market. Credible, capable, attractive. Need HELP WANTED MANAGEMENT technology, totally a chance to prove committment. A. Lewis 707-- --425- dia, 404 -324 -1271. 6092. Broadcast lender. Firstmark Financial Corporation, a transmitter. RCA closeout. Fast major provider of funds to both the broadcast and ca- New RCA 110kw UHF - includes tubes. Bill Kitchen, A -E, reporter in top -15 seeks F -T position in stable ble industries, is looking for an addition to its Communi- delivery. Price: $550,000 news operation. Award- winning. 4 yrs.' TV exp. John cations Finance Division. The successful candidate will Quality Media, 404-324-1271. 206-475-5106. market and qualify potential broadcast borrowers. Es- New RCA TTG-30H Hi -band VHF transmitter. RCA radio indus- Sports director available with solid anchoring exper- tablished contracts with individuals in the closeout. Fast delivery. Price: $185,000. Bill Kitchen, ience. BA in communications. Strong "on-air pres- try a must. Some prior lending experience to communi- Quality Media. 404 -324 -1271. cation firms is desirable. Send resume and salary ence. PBP of the four major sports. ' íbice" of champion Completely rebuilt, new teams. Host of live football coach's sorner show Re- history in confidence to: Personnel Director, Firstmark CCA 10Kw FM transmitter: to channel. $14,000. Bill sume tape available. Mike 718-934-1434 or 212- Financial Corporation, 110 E. Wáshington St., Indiana- tubes, new exciter, tuned your 404 -1271. 613 -0262. polis, IN 46204. Kitchen, Quality Media, -324

Broadcasting Jul 28 1986 Townsend UHF TV transmitter: 110KW, immediate RADIO availability. Possible financing. Call Bill Kitchen, Quality Media, 404 -324 -1271. Help Wanted Management Quality broadcast equipment. AM -FM -TV new and Help Wanted Technical used, buy and sell. Antennas, transmitters, VTRs, switchers, film chains, audio, etc. Trade with honest, Broadcast Engineer reliable people: Call Ray LaRue, Custom Electronics GENERAL MANAGER Corp. 813 -685 -2938. WVUD -FM Dayton, Ohio Over 100 AM & FM transmitters. AM-50kw, 10kw, 5kw, 2.5kw, 1kw. FM: 40kw, 25kw, 20kw, 10kw, 5kw, 3kw, DI\IRSIFIED 1kw. All our own inventory. Besco Internacional, 5946 General Manager sought for 50,000 Club Oaks Dr., Dalls TX 75248. 214 -630 -3600 watt urban FM commercial station. This unusual opportunity requires managing FM BROADCAST SONO -MAG 350- series 2- automation carousel system WVUD -FM both as a commercial operation with mini -pro controller - three years old - excellent and also as an academic training lab. ENGINEER condition. Station going 100% "live ". Call 218 -751- 5950. The General Manager is supported by a DiversiCom, a nationwide mes- professional' staff of approximately RCATCR -100 Quad cart system, with SPU, Pinzone. ten persons while creating paid learning saging service has an immediate 1000 carts. Just removed. $5500.00. Maze Broadcast. opportunities for undergraduates. requirement for a Broadcast Engi- 205 -956 -2227. The position requires at least a neer to work with FM station Macom MA -7 7Ghz microwave system, new, includes Bachelor degree, experience in all engineers to resolve technical prob- 6.2 & 6.8 demods. Less dishes. Cost 25K. $19,500.00. aspects of station management, experi- lems, verify performance of all elec- Maze Broadcast. 205 -956 -2227. ence in FCC and professional community relations, a commitment to development tronic equipment, perform station RCA TK-29C color film camera system including TP- required, 55, TP-7B plus two TP -66C projectors. Just removed. of student broadcasters, ability to equipment installation, as Maze Broadcast. 205 -956 -2227. teach selected college -level courses, etc. Some travel. Based in Costa willingness to be guided by and Good TTU Mesa, CA. condition. RCA UHF -50C Transmitter on contribute to the goals of a University, channel 19 for sale. Includes Townsend solid state ex- ability to adapt to University pro- Requires 8 -10 years experience in citer and four Klystrons, good heat exchange, ect. Call cedures, and ability to lead by example broadcast station installation, main- R.T. Laughridge, 803-776 -3600. and persuasion. tenance and operation; excellent in- Great buy. Production bus. 4104 GMC, 2 generators, 4 Send application letter with terpersonal and written communica- cameras on -line, editing suite. Terrific shape, ready -to- specific response to position require- roll. tion skills. RF experience is essen- $120,000.00 cash or terms available. For a com- ments and resume (not tapes) no later plete list of equipment & cost, call or write: Sweet, Inc., in than August 15, 1986 to R.M. Donatelli, tial. Prefer a Bachelor's degree Rt. 2, Box 122-B, Cabot, AR 72023, 501-843 -2694. Assistant Vice President for Academic appropriate technical discipline. FP -40s cameras, JVC 4700 recorder, TP -66s, TK -27s, Affairs, University of Dayton, Dayton, If you desire an atmosphere that is TP -7s, RCATR -70B, 1200B, HL VR- -79A, Grass Valley OH 45469. challenging, professional and reward- switcher, BVH- 1100s, VPR -2s, and 2Bs. Tektronics t 1485R, 1420s, 528, 520, Mdeotek TSM -5s, VM -8PRD ing, please send resume with salary color monitors. Call Lynwood Taylor or Marvin Luke history to: 919- 977 -3600. II1 D. DEVEREUX (BE586) Communication equipment. 1977 Dictaphone 10 Channel Dual Transport recorder /reproducer with addi- ï AMERICAN DIVERSIFIED tional components. Also portable reproducer with used 3200 Park Center Drive 1/2" tape. Village of Lynbrook - 516 -599 -3300 - Chief The LTitivemity of Dajtoli Kehr. Costa Mesa, CA 92626 An Affirmative Action/ Grass Valley switcher several models available. CMX Equal Opportunity Employer Equal Opportunity Employrr 1- Square units for BVU 800 interface. ADDA/Harris dual TBC 2 with effects. Video Brokers - 305-851- 4595. Situations Wanted Technical Sony 6800 (Demo use only). Sony 850 & 870 slightly used (20 hours). Sony 820' & 800. Sony 1100A with AVAILABLE NOW! time code generator, WF. VS & monitor. Video Brokers - CHR/ AC Programmer 305-851 -4595. & Personality Gary "Lee" Robbins Rock IS Norfolk Ampex ADO Bosch still frame. BTX Cipher audio edit XL102 Richmond system with interfaces. Utah Scientific router 32X32 - 3 Situations Wanted Management Y96 Nortolk level. And others! Video Brokers - 305 -851 -4595 Air talent- Production -Promotion 15 years- Leadership-Available New equipment racks, RTS intercom equipment. Magnatech full coat reader, bulk tape stock. Video 804-741 -6922 Brokers - 305-851 -4595. New Service for Radio Ampex ACR25s (2). 3,000 extra cassettes numerous Stations and Brokers spares. 6 head assemblies. Low cost backup for spots, Situations Wanted Programing, why wait for digital? Video Brokers - 305 -851 -4595 INTERIM Production, Others CETEC 7000 /GLS, priced to sell! Includes Audiofile, 2 MANAGEMENT Cartel /Carousels, 1 Instacart, 3 Otari Playbacks, CRT Logging package, live assist package. We also sell Call us when DIRECTOR OF ENGINEERING new and used equipment. Call for your broadcasting ...in the process of selling your station, the man- Rare opportunity. 15 + years experienced, peo- needs. Dale Hendrix, Holt Technical Services, 215- ager "jumps ship" ple- oriented, administrator of major market 866 -2131. A division of The Holt Corporation. AM/ FM's. Looking for new challenge with es- .Accident or sickness requires immediate tablished or growing group. If you believe that temporary replacement quality audio and maintenance are essential ...You need a caretaker in bankruptcy for getting and keeping top ratings, let's talk. Box G -71. ...Yours is a start-up operation.

CLASSIFIED Over fifty years radio experience Someone you know -knows me! ADVERTISING THIS PUBLICATION AVAILABLE CHARLES E. SEEBECK IN MICROFORM "always working" IS YOUR University Microfilms International STAUNTON, VIRGINIA BEST (703) 885-4850 300 North Zeeb Road, BUY... 24 hr. phone Dept. P.R., Ann Arbor, MI 48106

Broadcasting Jul 28 1986 no TELEVISION Help Wanted Technical Continued Help Wanted Management PROMOTION DIRECTOR (HIEF BROADCASTING We're looking for a creative, hands on, experienced, self - ENGINEER motivated individual looking for the #1 position of Promotion Manager with an aggressive promotion minded NBC Affiliate. KLCS -TV Los Angeles, a PBS affiliate and award- winning producer Excellent opportunity for a move or a #2 person ready to move of instructional programs, is con- up. Rush your resume, tape and samples to Ray Poindexter, ducting a national search for a General Manager, KAMR-TV, P.O. Box 751, Amarillo, Texas 79189 Chief Broadcasting Engineer to the operation and main- M /F. supervise or call 806 -383 -3321. An equal opportunity employer tenance of equipment used in the production and broadcast of live KAMR -TVi4 and recorded programs. The position requires a minimum of two years of experience as a chief or supervising Engineer in a Help Wanted Programing, Production, Others television broadcasting station, including responsibility for supervising the operation of all EXECUTIVE PRODUCER technical equipment involved in color television production, recording, and transmission. KYW-Tv 3 PRODUCER /DIRECTORS Experience in the maintenance of is looking for an experienced producer logs and the preparation of FCC willing to think "outside the box." We Proposed national minority reports is also required. want someone ready for new chal- news and current affairs series The current annual salary range is $42,203- 52,317. Call our Recruit- lenges, strong field production skills, focusing on black issues. ment Office for an application: (213) & wide range of experience in shows Only those with national or 62 -LAUSD or send your resume to: and formats required. This is an op- top -ten major market documen- Los Angeles Unified School portunity to work on an Evening need apply. District, Classified Recruitment, tary experience P.O. Box 2298, Los Angeles, CA Magazine like no other. Please send Box G -89 90051. An equal opportunity tape & resume to Program Depart- employer. ment, KYW-TV, Independence Mall Wye UNIfIEOSCNOO East, Phila., PA 19106. The business EOE M/F á 11 of education.// N % a O r-,

WBZ T1/ ¡9SONNrL OIVIS'O

CREATIVE SERVICES Help Wanted Sales WRITER/PRODUCER Top network affiliate seeks marketing professional with strong creative and a ACCOUNT EXECUTIVE/ minimum of five years video/film production SALESPERSON experience, proven script writing, post Images. Inc.. a growing oorrm.nications company in production, radio and print skills. Strong Jacksonville. Fla.. Is seeking an experienced aggres- WSOC-TV background in news promotion a plus. Send sive Salesperson/AE to sell MWN- Image. Film & Video resume and video /radio/print samples to: production services. A working knowledge of the CHARLOTTE Audio -Visual communications industry and document- Promotion Manager ed success in selling N Productions a must. Please Production Director WBZ -TV4 send resume. references & compensation history to: 1170 Soldiers Field Road General Manager WSOC -TV wants a first -class Boston, MA 02134 Images, Inc. 1662 Stockton St. Production Director to head No pane calls Group W Television Inn 6 an equal opporlunily employer. Jax, FL 32204 up one of the South's best production teams. Candidate should have strong organiza- tional, budgeting and staff Help Wanted Technical development skills. Position includes some operational WBZ -TV responsibilities. Three to five VIDEOGRAPHER/ EDITOR This space could be =r. an:y n " ' ..Oeo cameras ana can equpment ana years experience required. :her opera, moat,on Irghling Mrnrmun, 2 years eaper- Send letter and resume to: ence ro red_ ? -' r _-e tape working for you for a Responcoie'o- z- -- ,.deography of puWC aparrs programmng for WBZ-TV using 3a mcn maeo egwpment Assignments range Iron, Greg Stone, VP/GM maganne format segments to Ws length documentary programs Re- very low cost ... and it sponsive for pOSLpr nUOLW earung using slated- the-en 3'4 inch edit - WSOC -TV no edu pment reaches a most Resumes only to P.O. Box 34665 Mr Robert Glover Pr00ucton Manager Program Department Charlotte, NC 28234 WBZ.TV responsive audience. .170 Borders Freer Read EEO /MF Boston MA 02134 West'nghouse Broaacasang 8 Cade. Inc. rs an Equal Oooartunrry Em Plater

Broadcasting Jul 28 1986 104 Help Wanted Technical ALLIED FIELDS Continued Radio & TV Programing

EICONVERGENCE NEW FORMAT? CORPORAITION - BUILD RATINGS WITH OURS - Coontr9 50 & Vie Bs oldie* Gold -write - COG' AMERICAS 71CSH' FURmAiS 15205 w. Lmrew4 Ce Convergence Corporation, the leading manufacturer \es Berlin. 11'1 55151 of video editing systems, needs a qualified FIELD ENGINEER to install and service A/B roll editing sys- Attention Managers & Owners; CONTEMPLATING A tems in the New York City area. Travel on the Eastern FORMAT CHANGE? is Our STARROCK format attracts ad :ts 25.49 with REAL seaboard required. ROCK 'N ROLL! STARROCK ma new LIVE format that's NOT AC. NOT AOR. NOT Top -40 & NOT Oldies) Call The applicant must have at least three years exper- 512 -448.1873 for free demo. ience in microprocessor based video components.

Reply to: RICHARDS & ASSOCIATES Personnel Dept. Radio Programming Consultants CONVERGENCE CORPORATION Proven Track Record 1641 McGaw Individual Station and Chains Irvine, CA 92714 (512) 282 -1807 (714) 250 -1641

Help Wanted Programing, Production, Others FREE!!! CONSUMER ENERGY INFORMATION CORPORATE VIDEOTAPE 26 DOE programs. 5 minutes each, in- SENIOR PRODUCER -WRITER cluding: Brockway Broadcasting, one of the nation's leading corporate videotape producers for Fortune 500 firms, has an immediate opening at its Long Island headquarters for the position Donna Fitzpatrick, Asst. Sec. of Energy of Senior Producer -Writer for corporate communication videotapes. "Energy Conservation." Plus: Everyday energy saving tips. This position requires a creative person with top script writing skills, and an ability to trans- form the into a memorable production. script television Contact: Tom Kirlin, 202- 466 -2105 Responsibilities will include supervising creative meetings with clients, developing story Americans For Energy Independence, treatments, writing scripts, evaluating talent, overseeing production, and supervising all 1629 K St., N.W., Washington, DC 20006 aspects of post -production. This is a senior position, requiring extensive corporate videotape experience in both writing and editing supervision. THE FBI WANTS YOU Brockway Broadcasting offers an excellent salary comensurate with experience, fully paid Funny Button. Inc.. the 24 hour satellite Comedy net- benefits including life, major medical and dental, and four weeks vacation annually Just as work. want to hear from more great air teams to make the Country's day important, we offer the successful candidate an important role with what we believe to be the Tape Please to most talented team in corporate television production. Dan Orlich Funny Button Inc! PARKWAY Applicants MUST include the following with their initial correspondence to be considered for 2400 N St. NW Washington., D.C. 20037 the position: complete resume, minimum of two sample scripts solely written by the appli- cant, and 3/4" reel of previous work. Please note in your letter your exact responsibilities pertaining to video productions sent on your reel. All tapes will be returned to applicant. Employment Services Applications will only be accepted by mail. NO PHONE CALLS OR PERSONAL VISITS, PLEASE. All replies will be treated confidential. NEW LOW SUBSCRIPTION RATES! For 40 New York Avenue $30 you get six weeks of MediaLine Huntington, New York 11743 job leads in NEWS, PRODUCTION, Attention: Nancy Olson ENGINEERING, PROGRAMMING, Senior V.P., Administration PROMOTION, SALES AND ON -AIR An equal opportunity employer TALENT. Learn more. 312 -855 -6779. BROCKWAY BROADCASTING 1.1NE ON 1HE CORPORATION PBS 1\4 BES

Broadcasting Jul 28 1986 110 Employment Service Wanted to Buy Stations Continued PARKWAY WANTED SEEKS TO ACQUIRE

ENTRY LEVEL 1) Station (FM or Combo) Classical Format or Announcers Possibility as Such (Male and Female) 2) Syndicator/Program Supplier Programmers Major Newspeople Contact: President B.T.A. wants you for radio 2400 N Street, NW stations that NEED you. For complete details and regis- Washington, DC 20037 tration, send $2.00 postage (202) 659-5959 handling to: AMERICA'S FINE ARTS BROADCASTING SERVICE Broadcast Talent If you have an FM or AM -FM station. If Wanted: AM/ FM or FM- Prefer Agency you would sell your station at approxi- Indiana, Ohio, Illinois, Michigan, If would 73 -255 El Paseo mately 2x gross. you accept Kentucky, Tennessee. Up to Suite 9C $300 to $400 thousand down. If you $550,000 with terms. Reply: would like to sell to a reputable group Palm Desert, CA 92260 VEGA, P.O. Box 4056, South (619) 341 -0225 broadcaster. Please respond to Box G- 90. Bend, IN 46634

Help Wanted Instruction For Sale Stations

DEAN &Co. - RA.Marshall GRADUATE SCHOOL Investment Analysts & Brokers Bob Marshall, President OF JOURNALISM \./MediaV

Ideally a leader. widely experi- AM /FM combo in medium -size northeastern market, enced in the profession. with a both with excellent ratings and facilities. $1.45 million. passion for teaching and scholar- ship. 508A Pineland Mall Office Center. Hilton Head Island, South Carolina 29928 803 -6815252 Nominations and applications should be sent, no later than September 30th. 1986 to: i Professor Boris Yavitz. Chairman Two Texas Markets - Search Committee. Graduate One AM & two FM's School of Business. Columbia All three -$325.000! University, New York. NY 10027. 512/327.9570 We take affirmative action toward COURT Liquidation equal opportunity Chapgr JAMAD 1fZ}CE CQ SALE 110 Wild Basin Rd. # 245 Austin. TX 78746 Columbia University BANKRUPTCY / Fully equipped in- operation NEW LISTINGS RADIO STATION WTKO AM ITHACA, NY AM /FM Combos + Fulltime AM's 24 Hour FCC LICENSE. STAN RAYMOND & ASSOCIATES. INC Help Wanted Technical 1795 Peachtree Rd., N.W. Suite 220 by Bid. To be sold in bulk only, Sealed Atlanta. GA 30309 Auction at Sheraton Inn. 404 -897 -1418 VIDEO PRODUCT ENGINEER Ithaca on Triphammer Road. Stan Raymond Nick Imbomone CMC division of Datatape Incorporated Tuesday, September 9; 1:00pm. seeks an individual with 2 -3 years exper- FCC BROADCASTING SPECS: ience in electronic field service in video Frequency - 1470KHZ AM. tape maintenance, knowledge of Ampex Nominal power: 5 kw day; 1 kw. night MICHIGAN and Sony "C" format video tape record- Deposit of $75,000 cash or certified ers and familiarity with the TV broadcast check at time and place of sale. For CLASS B industry. Will assist in preparation of mar- market. facility. financial background keting strategies, market presentation and terms of sale please contact: BLOCKBUSTER MARKET plans and order forecasts for the video Andrew N. LaVigne, CPA product line. Through customer contact, Trustee in Bankruptcy will maintain awareness of customer re- 309 N. Tioga P.O. Box 6432 quirements for current and future pro- Ithaca, NY 14851 -6432 Radio Deals? ducts. To apply, please send a resume, (607) 272-3243 Tune in Barry Sherman & Associates indicating salary history and professional Inspection of Studio and Transmitter with Trustee. area of interest to: CMC Technology, by appointment J 2650 Lafayette Street, Santa Clara, CA o 95050, Attn: E. St. John. An equal oppor- 18281_51, NIA'. Suite 300 \v'ashhlgton. IX: 21)0341

tunity employer. I ( . . 2 1 4 2 9 -O 6 5 8 AA'alter I AN'estman 13131881-5432

Broadcasting Jul 28 1986 111 For Sale Stations Continued

Location Size Type Price Terms Contact Phone BARN SE Met AM /FM Sa,00K Terms Mitt lbunts (202) 822-8913 MW Sm AM /FM $1150K $275K Bill Lytle (816) 941 -3733 Rky Mtn Med AM/FM $1100K $175K David LaFrance (303) 234 -0405 BURNERS MW Med AM /FM $975K $230K Bill Lytle (816) 941 -3733 MISSOURI OFFICE NE Sm AM /FM $795K $195 Ron Hickman (401) 423-1271 OK Sm 2 FMs $750K $125K Bill Whitley (214) 680 -2807 Class C FM 8 5kw AM in Midwest College AZ Sm AM /FM $700K $300K Peter Stromquist Town, Good Cash Flow. underdeveloped. priced (818) 366 -2554 CO Sm AM /FM $75K at $1.8 million cash. $650K Greg Merrill (801) 753 -8090 MO Sm AM /FM $565K $165K Bill Lytle (816) 941 -3733 Profitable. Missouri small market AM /FM with NC Sm AM $300K $30K Mitt Mounts (202) 822-8913 valuable real estate. asking price of $240.000 is 2x gross, town has small bible college. For information on these properties. please contact the Associate shown. For information AM /FM in Midwest College Town. excellent on other avaliabilities, or to discuss selling your property, contact Marketing market, under-radioed, asking $600.000. Janice Blake, Director, Chapman Associates Inc., 8425 Dunwoody Place, Atlanta, GA 30338. 404 $250.000 down, excellent potential. -998 -1100.

Price has been reduced on this profitable Mid - West small market AM /FM, single station market to $475.000, $100.000 down and terms CHAPMAN ASSOCIATES° Full Time AM, Class A FM with C-2 possibilities in Iowa. single station small market priced at nationwide media brokers $1300.000 with terms to qualified buyer.

Class A FM, can up -grade to 131, full time AM in Metro with over 100,000 population, exceptional growth market. asking $1 million. Terms available. The Holt Corporation Full Time AM /FM in Eastern Kansas. college town, $498,000 with $98,000 down and assume Class A plus 1 kw fulltime AM, with cash flow, available in Top 100 metro for less $400,000 SBA loan. than $750,000. Northeastern Michigan. Class A FM, priced at less than 11/2 tunes 85 gross at $600,000 This attractive, growing summer resort city also serves as the county seat. Call financing available Gary Kirtley in Falls Church, VP at 703 -698 -8824 today for more information. Call CHARLES EARLS (314) 888-3224 Suite 205 Washington Office: Box 2869 The Westgate Mall 7809 Freehollow Drive One Tower Park TEXAS OFFICE Bethlehem, PA 18017 Falls Church, VA 22042 Winchester, VA 22601 Small market Texas AM /FM 1985, Collections $175,000 - Make offa. AM /FM County Seat - only station in County $450,000 terms. - FM APPLICATIONS BOB KIMEL'S NEW ENGLAND MEDIA, INC. George^A RE Satellite Systems Engineering, Inc. is now preparing FM & AYslsociates,Inc. radio applications for FCC TRUST BC Docket 80 -90 The Northeast's Leading MEDIA BROKERS AND APPRAISERS (689 new FM locations). Broadcast Brokers At Home 6116 N. Central Expressway our Office call Bob. John or Dave Kimel at 802 -524 -5963 Dallas, Texas 75206 (214) 361 -8970 Contact: In Maine. call George Wildey at 207-947-6083 or Bill Mockbee at Bob Napp, 506 -529 -3487 In Connecticut, call Mike Rice at (301) 652 -4660 203 -456 -1111

RADIO GROUP FOR SALE 8 Driscoll Dr., St. Albans, VT 05478 MIDWEST AM FM 802- 524-5963 COLORADO SPRINGS, CO 40% interest in town of 13K -Near metro KIKX -FM $3,900,000 INCREDIBLE GROWTH POTENTIAL KIKX -AM $300.000 - Nice facility AMARILLO, TX Great Opportunity for Sales Manager KOIZ -FM $3,300,000 Seeking Ownership KWAS -AM $200,000 Terms? Box G -76 DUOPOLY PREVENTS EXPANSION This 1000 watt dayumer can increase power. but not Terms available to qualified buyer, but substan- under present ownership. 30 minutes from downtown tial cash required. Stations sold as group or Boston and the only game in town. 7 acres of prime real individually Interested and qualified buyers For Sale estate goes along with this fantastic opportunity and are asked to submit financial statements and you'll be showing plus cash flow from day one. references when requesting information from Rocky Mountain KW AM radio station $550,000 cahs Brokers protected W/A Communications, P.O. Box 431, Manitou Recently re- engineered with new tower Write to Box 1228, Taunton, MA 02780 Springs. CO 80829. Attn: Jack Higgins. Want out for health reasons. Consider leasing. Make offer. Home phone: (303) 738 -1660

THIS COULD BE THE BEST BUY ON THE YEAR MARYLAND CLASS C FM LOW DIAL AM FULLTIME AM/ FM 3054533311 Suburban market Both stations cover urge metro but Box 1065, Merritt Island. FL 32952 are underdeveloped by owner with financial and health Profitable, stable community, 60 miles from problems. Priced well below comparables at 1.3 mil- Wash, DC, 90 miles from Balt. Dominant posi- lion to facilitate immediate No sale. brokers or finders. tion in (3) Call or write for information: (303) 423-6959 -Mr. 'MIls. county area. Donald K. Clark, Inc. $1,950,000 CASH PO. Box 601 Media Broker Arvada. CO 80001 Box 16834 Baltimore. MD 21206

Broadcasting Jul 28 1986 112 For Sale Stations Continued

Clint Eastwood, Class C Combo in deep South city $2.8 million. Terms. "Play Misty for Me" FM covering Omaha. $790.000. Terms KRML AM Powerful fulltimer covering 120K people in Western SOLD BY slate $400.000. Terms MARGRET HANEY Business Broker Associates OF GRAHAM -HANEY 615 -756 -7635 24 hours MEDIA BROKERS /CONSULTANTS 2363 Van Ness Avenue, Suite 204 San Francisco, CA 94109 415 -474 -6664 CALL MARGRET FOR PERSONALIZED SERVICE & LOTS OF HARD WORK YEARS IN UPPER MIDWEST 23 BROADCASTING Powerhouse combo-lulltime AM SEE YOU AT THE wnn Class C FM Ratings ana revenue leaders CALIFORNIA BROADCASTERS ASSOCIATION! In Ir,endly progressive marker Asking $1,800.000 wain $360.000 down Contact BM Lytle 18,6194,3733 CHAPMAN ASSOCIATES nationwide media brokers BROADCAST MEDIA ASSOCIATES Media Investment Analysts & Brokers 702 -789 -2700 CALIFORNIA -OREGON -WASHINGTON MEDIA BROKERS APPRAISERS TO $10 Put my over 30 years of serve FM'S AND COMBOS -$350,000 MILLION. t0 work for you DETAILS TO QUALIFIED BUYERS ONLY. BURTSHERUIIOOD 316 California Avenue, Suite 700, Reno, Nevada 89509 INC'1,"`r 11

I 3125 Mao. Leal Dr GienvIew IL 60025 I i 312.272.4970 i''4O1"

BROADCASTING'S CLASSIFIED RATES

All orders to place classified ads & all correspondence dressed to: (Box number), c/o BROADCASTING, 1735 pertaining to this section should be sent to: BROAD- DeSales St., N.W., Washington, DC 20036. CASTING, Classified Department, 1735 DeSales St., N.W., Washington, DC 20036. Advertisers using Blind Box numbers cannot request audio tapes, video tapes, transcriptions, films, or VTR's Payable in advance. Cash, check, or money order. Full to be forwarded to BROADCASTING Blind Box num- & correct payment MUST accompany ALL orders. bers. Audio tapes, video tapes, transcriptions, films & VTR's are not forwardable, & are returned to the sender. When placing an ad, indicate the EXACT category de- sired: Television, Radio, Cable or Allied Fields; Help Publisher reserves the right to alter classified copy to Wanted or Situations Wanted; Management, Sales, conform with the provisions of Title VII of the Civil Rights News, etc. If this information is omitted, we will deter- Act of 1964, as amended. Publisher reserves the right to mine the appropriate category according to the copy abbreviate, alter, or reject any copy. NO make goods will be run if all information is not includ- Per issue: Help ed. Rates: Classified listings (non -display). Wanted: $1.00 per word, $18.00 weekly minimum. Situations The publisher is not responsible for errors in printing due Wanted: 600 per word, $9.00 weekly minimum. No person- to illegible copy -all copy must be clearly typed or print- al ads. All other classifications: $1.10 per word, $18.00 ed. Any and all errors must be reported to the classified weekly minimum. Blind Box numbers: $4.00 per issue. advertising department within 7 days of publication date. No credits or make goods will be made on errors Rates: Classified display (minimum 1 inch, upward in which do not materially affect the advertisement. half inch increments), per issue: Help Wanted: $80.00 per inch. Situations wanted: $50.00 per inch. All other Deadline is Monday at noon Eastern Time for the follow- classifications: $100.00 per inch. For Sale Stations, ing Monday's issue. Earlier deadlines apply for issues Wanted To Buy Stations, Public Notice & Business Op- published during a week containing a legal holiday, & a portunities advertising require display space, Agency special notice announcing the earlier deadline will be commission only on display space. published above this ratecard. Orders, changes, and /or cancellations must be submitted in writing. (NO tele- Word count: Count each abbreviation, initial, single fig- phone orders, changes, and /or cancellations will be ac- ure or group of figures or letters as one word each. cepted.) Symbols such as 35mm, COD, PD,etc., count as one word each. Phone number with area code or zip code Replies to ads with Blind Box numbers should be ad- counts as one word each.

Broadcasting Jul 28 1986 113 Books for Broadcasters/Ca blecasters

TUNE IN TO SUCESS IN BROAD- 101 WAYS TO CUT LEGAL FEES MAKING IT IN RADIO, by Dan BROADCASTING AROUND A - CAST SALES. twelve cassette AND MANAGE YOUR LAWYER Blume. A wealth of information for THE WORLD, by William E. Mc- twenty -four lesson seminar that By Erwin Krasnow, Esq. and Jill anyone who wants to know more Cavitt. A unique guide to broad- shows you how to be more produc- MacNeice. A practical guide for about careers in radio broadcast- casting techniques. regulations tive ... increase sales ... multiply broadcasters and cable operators. ing either as a professional or for and practices the world over! In income. Prepared Let your and pro- one of the nation's top commu- personal knowledge. MAKING IT one volume, this exhaustively - duced by Pam Lontos. nationally - nications lawyers show you how to: IN RADIO tells the inside story researched sourcebook gives you known sales wizard, you'll learn Select the right lawyer for you. En- about the industry, explains the re- full into on the broadcasting done how to organize yourself... pros- ter into the best fee arrangement. warding jobs and careers it offers, in Britain, the USSR, Poland, India, pect by telephone ... sell persua- Get the most out of your lawyer. and shows how stations and net- Italy, Canada, Brazil, Germany, sively... research your clients ... sell Control legal costs. Monitor and works operate. The rich traditions Guyana, Japan and lots more ... in- ... benefits eliminate /overcome ob- evaluate your lawyers perfor- of radio, its unlimited future. the cluding the U.S. Broadcast codes jections ... sell to "non- believers" ... mance. Remedy problems with wonders of satellite transmission, and FCC rules and regulations. close the sale fast ... and much, your lawyer. The book that opens and much more are covered. And And, our regs are compared to the much more. Equal -at least -to a up the "secrets" of getting and us- 19 top professionals, including methods used in almost every $500 per person sales clinic, this ing legal services. Communica- morning man Don Imus of wrier. foreign country that has extensive seminar -at -home (or in your car), is tions "superlawyer Erwin G. Kras- ABC -TV sportscaster Don Chev- broadcasting activity. FM transmit- a tremendous aid for all those in- now is former General Counsel for rier, and CNN anchorman Bob ting towers, network management, volved in broadcast sales. the National Association of Broad- Cain. provide firsthand advice government control ... they're all PL100 $250.00 casters (and now a partner in Liip- about careers in radio announcing, completely described from infor- fert, Bernhard, McPherson and programming, sales, engineering, mation provided by people who Hand). In his new book, Mr. Kras- and management. They also dis- work with the broadcasting indus- now strips away the mystique sur- cuss how one determines if a ca- try of the country involved. This rounding the legal profession to reer in radio is for him or her, and, if THE FUTURE OF VIDEOTEXT. book is a great opportunity to learn show broadcasters and cable op- so. how to prepare for the field, Worldwide investment in videotext about world -wide radio and televi- erators 101 ways to cut costs and break into the business, and ad- technology has sion broadcasting and to find out passed the $100 boost the performance of in -house vance in the industry. 178 pages. million mark and shows no the effects of different political sign of and outside counsel. 103 pages; comprehensive glossary, bibliogra- slackening, as broadcasters, tele- systems and many different softbound. phy, index. philosophies phone companies, publishers and of communication. CP -101 $29.95 CM100 $9.95 computer companies rush to adopt 336 pps., 104 illus. this new way of using the TV set for CREATING ORIGINAL PRO- T51193 S22.95 information display. Videotext, in- GRAMMING FOR CABLE TV. Ca- volving text. graphics. and even ble television now reacnes over still photos on an adapted video 30% of Americas' households - screen, is in full swing in the U.S., and the ever growing number of Britain, France. Germany, Japan stations avaliable on new cable TV VIDEO USER'S HANDBOOK, 2nd and a score of other countries. Yet systems has created a huge need Edition. A thorough hands -on despite the investment, research as well as a viable market for origi- manual for all levels of TV produc- and attention, no videotext service nal programing. This basic, "how- tion to help you get more effective VIDEO EDITING AND POST-PRO- is a commercial sucess, and some to" manual edited for the NFLCP, use out of your video equipment. DUCTION: A PROFESSIONAL skeptics doubt it can ever suc- will take you step -by -step through Peter Utz outlines many new and GUIDE, by Gary H. Anderson. A ceed. Analytical and well docu- the fascinating world of cable TV creative ideas for getting truly pro- complete 'real world" guide to both mented. The Future of Videotext ex- programing. Representatives of ca- fessional results with even the most the technical and nontechnical fac- plores the problems and explains: ble companies, programing ser- basic video set -up. It not only tors of video tape post-production the evolution and present status of vices. producers and a communi- teaches you how to solve the sim- by well -known, four -time Emmy videotext, in major countries cations attorney explain the ins and ple problems that can arise. but Award winner, Gary H. Anderson. around the world; the technology of outs of how to create programing also enables you to avoid the large The book includes: basics; art videotext including broadcast sys- for cable TV They discuss who the ones. You get complete descrip- and technique; overview of corn- tems (teletext), telephone line sys- participants are in this new enter- tions, and instruction in the in the mon videotape edit bay; prepara- tems (viewdata), and hybrid sys- prise; the role of advertising on ca- use of all kinds of studio machinery, tion; online and offline editing; digi- tems using phone lines and cable ble TV programing; suggest pro- not to mention information on tal video effects; trends and future or broadcast; the advantages and gram sources; provide an overview audio. lighting. editing and graph- directions. of disadvantages videotext corn- of copyright and royalty issues; ics. This book is packed with dia- Complete with a glossary, a bib- pared to print on the one hand and and show the way from producing grams, photographs. TV screen re- liography and suggested reading TV on the other; just what kinds of to distributing original programing. productions, even cartoons. all materials, Video Editing and Post - services are viable -and which are The role of access and indepen- designed to sort out and simplify Production is comprehensive in not -using this medium; how con- dent producers is examined and a the huge variety of situations that scope and incisive in explanation. sumer and business applications glossary of terms has been pro- can arise in a television studio. 500 It is the one -volume pragmatic ref- differ; where the industry is going vided. 175 pages. index. glossary. pages, index, illus., appendices, erence for both the student and and more. 197 pages. 0- 86729 -043 -9 (HC) $29.95 bibliography practicing professional 0- 86729 -025 -0 534.95 0- 89461 -036 -8 (PAP) $21.95 0- 86729.036 $17.95 K521 -A $34.95

BROADCASTING E BOOK DIVISION 1735 DeSales Street, N,W., Washington, D.C. 20036

Send the books whose numbers are indicated at right. Payment must accompany your order Book No. Prece

Name

Address _ _

City _ State _ Zip _ _ Total $ ment director. David Welch, president, De- Appointments at DFS Dorland, New York: Media troit office, and Richard Johnson, senior VP Karen S. Davidson, director, advertiser sales and group director, Saatchi & Saatchi Comp- for program syndication services, to VP; Larry Blum, general sales manager, Jacor ton Inc., New York, named to board of direc- John M. Keil, executive creative director, to Communications, Cleveland -based owner of tors. director, creative development; Clifford L. IO radio stations, joins WUPW(TV) Toledo, Edward Goldman, VP Freeman, creative director, succeeds Keil; Ar- Ohio, as VP and general manager. Nikki Jew- and Eastern sales man- thur Bijur and Donna Weinheim, VP's and ett, traffic assistant, wuPw, named traffic ager, Group W Televi- creative group heads, to senior VP's and cre- manager. sion Sales, New York, ative directors; Dick Anderson, George named president. Joel Cinto, Stephen Dolleck, Terry Gallo, Bill Paulette Williams, station manager, KMEL(FM1 Gangi, Fred Massin, Sherry Nemmers, and San Francisco, named general manager. Segall, VP and nation- al sales manager, Pat Peduto, associate creative directors, to named senior VP and creative directors. Appointments at San Fran- general sales manager. cisco office of DFS Dorland: Ron Colnett, account executive, to senior account execu- Dan Cole, account di- tive; Mike Tekulsky, Terri Holderith and Shar- rector, D'Arcy Masius on Freeman, assistant media planners, to me- Benton Bowles Goldman & dia planners. (DMB &B), New E. Silver, senior VP, international York, named senior VP. William J. Morgan, Stephen marketing, Telmar Group Inc., New York, senior account executive, DMB &B. St. VP and director, worldwide Louis, named account supervisor. Michele named executive marketing. Fite, account executive, Tracy -Locke Adver- tising, Dallas, joins DMB &B, St. Louis, as Appointments at TeleRep Inc.: Cathy Faulk- Minneapolis, to sales Williams Renaud account executive. ner, account executive, Becker, local account Arthur Kover, senior VP and director, re- manager there; George Tony Renaud, general sales manager, WMAL executive, KDVR(TV) Denver, to account man- (AM) Washington, joins WBT(AM) -WBCY(FM) search, Cunningham & Walsh Inc., New York, named to board of directors. ager, New York; Tom Lauchner, partner, Charlotte, N.C., as VP and general manager. Hamilton, Lauchner, Miller Inc., Marina del Howard R. Trickey, general manager. Family Appointments at Doyle Dane Bernbach, New Rey, Calif., to account executive, Los Ange- Group Broadcasters' KAYC(AM)- KAYD(FM) York: Patti Coleman, director, systems train- les; Katybeth Jensen, account executive, Beaumont, Tex., and KKWF(AM)- WAIL(FM) ing and support, Stan Grayson, associate me- WFrs(TV) Tampa, Fla., and Lynn Zacherl, ac- Key West, Fla., named general manager, co- dia planning director, Lee Ward, promotion count executive, Hillier, Wechsler & How- owned WLAX-TV La Crosse, Wis., which will development supervisor, Ellen Conlan and ard, Chicago, to account executives, Chica- sign on next fall. Family Group Broadcasters Cort Kirkley, account supervisors, to VP's; go. Tom Schwartz and John Staffen, art directors, is Tampa, Fla. -based owner of four TV and Appointments at New York -based Seltel: to VP's and art supervisors; Richard Midden- four radio stations. Randy Brown, sales manager, Los Angeles dort and Ken Shuldman_, copywriters, to VP's office. to sales manager, Chicago office; Rick Dan Hern, VP and general manager, Ackerley and copy supervisors. Communications Inc.'s KSGO(AM) -KGON(FM) Tichman, account executive, to sales man- Portland, Ore., adds titles of VP and general Robert J. Culpepper Jr., director, business de- ager, New York; Fran Mazure, account super- manager of co -owned KJR(AM) Seattle. Ack- velopment, Eisaman, Johns & Laws Adver- visor, Oglivy & Mather, New York, and Wil- erley is Seattle -based owner of three radio tising Inc., Houston, named senior VP. liam Solomon, account executive, Chicago and four TV stations. Officers elected at Eastman Radio Inc., New office. to account executives, New York of- fice; Jeffrey Cohen, account executive, New Clarence Rice Baxter, general sales manager, York: Marty Dentin, manager, New York, York office, to account executive, Chicago WERC(AM) Birmingham, Ala., named VP and Lindsay Paz, manager, Philadelphia, Ken office. general manager, WERC and co -owned Gioia, manager, St. Louis, and Tom O'Brien, max(Fm) Birmingham. manager, Detroit office, to VP's; Cynthia Cara O'Donnell, account executive, Harring- Newlin and Peter C. Remington, sales execu- ton, Righter & Parsons Inc., San Francisco, J. Michael Henderson, president, Radio Re- tives, to managers, New York office. named manager, Seattle office. Michael search Development, Minneapolis, joins KKCI -FM Liberty, Mo., as general manager. L.A. Sturdivant, teacher, William Allen White School of Journalism and Mass Communica- tions, University of Kansas, Lawrence, joins WMGT(TV) Macon, Ga., as station manager. Investing in Radio 1986 Richard Dutton, assistant production man- ager, KWTV(TV) Oklahoma City, named oper- The Market -By- Market Guide to the Radio Industry ations manager. 175 Markets listed by Market Floyd Whellan, from Harte -Hanks Communi- Rank for your comparable sales analysis cations Co., San Antonio, Tex., joins Lee Enterprises, Davenport, Iowa -based owner Historic Financials and much more! of six TV and four radio stations, as VP, hu- Revenue Projections For a free brochure man resources. Ownership Data Call (800) 323 -1781 Station Sales California and Alaska Call collect (415) 366.1781 Marketing ARB Rating Trends The Best Radio Investment Research Available Ernst de Flines, executive VP and manage-

Broadcasting Jul 28 1986 11c Goodman, account executive, MMT Sales York, as group research manager. sentative. Inc., New York, joins HRP there as account Wendel McCorkle, account executive, Young Wayne Joseph, account executive, WJBK -TV executive. & Rubicam, New York, joins HBM /Creamer Detroit, joins wxYZ-TV there as account ex- Appointments at Gardner Advertising, St. Inc. there as account executive. ecutive. Louis: Susan Bell and Alison Johnsen, ac- Michael Haggerty, senior VP and media direc- Deena Brant Zetterlund, from Regional Radio count executives, to account supervisors; Tim tor, Wells, Rich, Greene, New York, joins Reps, Evansville, Ind., joins WEVV(TV) there Halpin, copywriter, to creative supervisor; Ke- Fisher & Co. Advertising there as director, as account executive. vin Reardon, assistant account executive, to media services. account executive. Appointments at Randy Culpepper, account executive, Data Gardner's subsidiary, Advanswers Media - John Lunghi, account manager, MTV Net- Communications Corp., Memphis joins /Programing Inc.: Jeanette Leonard, broad- works Inc., New York, named director, ad- WREC(AM) there as account manager. Phil cast service associate, to national television vertising sales. Morgan, general manager, WIRJ(AM)- WZDQ(FM) Humboldt, Tenn., joins WEGR(FM) services manager; Lynne Brooks, media buy- Appointments at Arts & Entertainment Net- Memphis (co-owned with WREC) as account er, to project manager; Diana Haerr and Rox- work, New York: Kenneth Street, account re- manager. anne Neuberger, staff assistants. to project presentative, affiliate sales and marketing, to associates. account manager; Randall R. McKey, market- Leonard J. Hart VP and general manager, Paul Baker, Peter Nunziato and Jennifer Rais- ing consultant, Group W Cable, New York, WNYR(AM) -WEZO(FM) Rochester, N.Y., joins er, assistant account managers, Ingalls, to account representative; Susan Samuels, WLTE(FM) Minneapolis as general sales man- Quinn & Johnson, Boston, named account account executive, to sales development ager. managers. manager; Cathryn Hansen, Midwest sales ac- Dale Coloma, national sales manager, count executive, Rolling Stone magazine, James O'Neal, account executive, WINS(AM) KPDX(TV) Vancouver, Wash., named sales Chicago, to account executive, Chicago ad- New York, joins CBS Radio Networks as ac- manager. Walt Adler, marketing manager, vertising sales and marketing. count executive, New York office. KGO -TV San Francisco, joins KPDX as general Appointments to Ocean Spray Mauna La'i, Dennis Birch, from Ehrig & Associates, Seat- sales manager. tle, joins Knoth & Meads, San Diego, as co- shelf -stable concentrates and paper bottle Jeffrey Specter, account executive, wxKS -FM pywriter. brands account, Bozell, Jacobs, Kenyon & Medford, Mass., joins KPWR(FM) Los Ange- Eckhardt Inc., Boston: Steve McDonald, ac- William H. Moore, account executive, les as national sales manager. Susan Perry count executive, Ted Bates & Co., New York, KCPQ(TV) Tacoma, Wash., and Steven T. Hoffman, local sales manager, KKBQ -AM -FM to account supervisor; Matthew Baker, ac- Linde, broadcast representative, Tacher Co., Houston, joins KPWR as account executive. count executive HBM/Creamer Inc., Boston, Seattle, join KOMO -TV Seattle as account ex- Beth Ann Herring, account executive, to account executive; Margaret Webb, recent ecutives. KTFM(FM) San graduate, Bates College, Lewiston, Me., to KTKS(FM) Denton, Tex., joins KYW(AM) sales assistant account executive. Appointments to Victoria Forbes, account executive, Antonio, Tex., as manager. Philadelphia, joins WTAF -TV there in same ca- Ocean Spray cranberry drinks and refrigerat- Lew Blatte, account executive, WJQY(FM) Fort pacity. ed product brands account: Linda McDonald, Lauderdale, Fla., joins WQAM(AM)- WKQS(FM) account executive, to account supervisor; Debra Johnson, market researcher, Frost Boca Raton, Fla., as account executive. Donna Plantedosi, account coordinator, to as- Bank, San Antonio, Tex., joins KSAT-TV there Scott Emery, salesman, WABF(AM) Fairbanks, sistant account executive. as research manager. Alaska, named sales manager. Mary Cam- Sharon Walz, senior reserach analyst, KW -TV Cole Case, salesman, McGavren Guild, San mack, recent graduate of University of Ala- Los Angeles, joins Petry Television, New Diego, joins KYXY(FM) there as sales repre- bama, joins WABF as sales representative. Mary Lynn Finn, recent graduate, Ohio Uni- versity, Athens, Ohio, joins WOWK -TV Hun- tington, W.Va., as salesperson.

Programing

Paul J. Heller, senior agent, The Agency, Los Angeles -based talent agency, joins Para- mount Network Television there as VP, series development.

Heller Adelman Barry Adelman, supervising writer, TV's New Interep head. Les ..oldberg, executive vice president/western division manager, Bloopers and Practical Jokes, produced by McGavren Guild Radio, has been named president and chief operating officer of its The Dick Clark Co., Los Angeles, named parent, Interep. Goldberg (right), an 18 -year McGavren Guild veteran, takes over the day - VP, TV development of Clark Co. from its to -day operations of the national radio representation company current president David Goldsmith, VP, series development, and founder, Ralph Guild (left). Guild will be chairman and chief executive officer of Lorimar, Culver City, Calif., named senior Interep, concentrating on strategic planning. (Interep is composed of five national radio VP, network series television, Lorimar-Tele- representation firms: McGavren Guild Radio, Hillier /Newmark/Wechsler & Howard, Weiss pictures. & Powell, Major Market Radio and Durpetti & Associates.) Vicki S. Horwits, associate director, program

Broadcasting Jul 28 1986 sports director. development, The Disney Channel, Bur- tor. ple University, as news and bank, Calif., joins NBC Entertainment as Patricia Cadavid, assistant production man- Larry Shenosky, special projects manager, manager, current comedy programs. ager, Naitonal Video Center, New York re- wivJ(TV) Miami, joins KMOV -TV St. Louis, as Michael Casten - Mireille Soria, director, current programs, Co- cording studio, joins ADM Video Produc- executive news producer. of Mis- lumbia Pictures Television, Burbank, Calif., tions, Port Washington, N.Y. -based gera, journalism teacher, University -TV as assistant joins ABC Entertainment, Los Angeles, as commercial video production company as ac- souri, Columbia, joins KMOV director, dramatic series development. count executive. news director. news producer, Shelly Schwab, executive VP, MCA TV, New Molly Youngling, independent New York - Cheryl Kunln Fair, executive named managing edi- York, moves to Los Angeles office to head based TV writer and producer, joins Public WPVI -TV Philadelphia, execu- MCA TV Enterprises division which oversees Broadcasting Service, Alexandria, Va., as di- tor. Eric Schoenfeld, producer, named development of first -mn programing. Marc rector, acquisitions. tive producer. Grayson, VP, Western area, Los Angeles, Tammy L. Green, production manager, Jim Wesley, producer, Washington Week in Re- moves to New York office to head station wccB(TV) Charlotte, N.C., joins wCrI(TV) view, public affairs program produced by non- sales of first -run programing and clearances New Bern, N.C., as operations and program commercial WETA -TV Washington, named of off -network advertiser sales. manager. senior producer, news and public affairs, WETA -TV. Sue Ducat, producer, special Ann E. Stich, VP, MGM/UA Television, Los Robert Darling, general manager and program VP, events, WETA -TV, succeeds Wesley. Angeles, joins Orion Television there as director, KKNU(FM) Fresno, Calif., joins current programs. KJOI(FM) Los Angeles as operations and pro- Appointments at WNEV-TV Boston: Jacques director, WMAQ -TV Chi- John Price, from Real Radio Co., Los Ange- gram director. Natz, assistant news cago, to assistant news director; Dave Wright, les, joins Charles Michelson Inc., Beverly Rhodes, program coordinator, Karen Black- anchor and reporter, Atlantic Television Sys- Hills, Calif. -based distributor of radio dra- City, named assistant KWTV(TV) Oklahoma tem Ltd., Halifax, Nova Scotia, to anchor; mas, as VP, station relations. Tim McClintock, program director. host of Urban Update, WNEV- West Coast manager, Keystone Broadcasting Lester Strong, Prai- show, to noon anchor; De- System, Los Angeles, joins Michelson as VP, Karen L. Curry, announcer and producer, TV public affairs Tem- and R.D. Sahl, re- network sales. rie Public Radio, Bismarck, N.D., joins lores Handy, noon anchor, ple University's WRTt -Fla Philadelphia as as- porter, to weekend anchors. Appointments at New York -based Paramount sistant programing manager. Domestic Television and Video Programing's Linda Knowles, producer, KWWL(TV) Water- Entertainment Tonight: John Tesh, sports- Brian Dampier, producer and project man- loo, Iowa, joins KMBC -TV Kansas City, Mo., caster, WCBS -TV New York, to co -host; Rob ager, noncommercial WTTW(TV) Chicago, as producer. named producer, Chicago Tonight with John Weller, former Entertainment Tonight co -host, Mary Coffman, news manager, Capital Broad- Callaway. to co -host, Entertainment This Week; Fred cast News, Washington, joins Washington Farrar, line producer with ABC's Good Morn - Tod Mesirow, producer, Capital Edition, bureau serving Post -Newsweek's four TV sta- ing America, to supervising producer of Enter- weekly public affairs show, wUSA -TV Wash- tions as assignment editor. tainment Tonight and Entertainment This ington, joins WRC -TV there as producer. Tex.: Week. Appointments at KFDA -TV Amarillo, Christopher Funkhouser, traffic manager, Robert Hinckle, staff assistant. Texas State Peter Knepper, VP, finance, Keith Barish Pro- noncommercial WENH -TV Durham, N.H., ductions, Los Angeles, joins Marvel Produc- named program manager. s tions Inc., Van Nuys, Calif., as VP and chief financial officer. Regina Scruggs, program director, KLEF(FM) Houston, joins WRR(FM) Dallas as program adminstra- BUY A Richard Merkle, director, finance director. tion and business affairs, WABC -TV New York, executive, KYAK joins Reiss Media Enterprises Inc. there as Terri Larson, senior account VP, finance and administration. Reiss Media (AM) Anchorage, joins KTBY(TV) there as pro- STATION operates Request Television, satellite deliv- gram director. ered pay -per -view service. Vid- AND Michael V. Opelka, program director, Hit GO eo USA, Houston -based 24 -hour music video network, adds title of VP, programing and News and Public Affairs network operations. ON AIR Judy Grant, news director and anchor, KELO- Kenneth N. DuBow, Southeastern division TV Sioux Falls, S.D., joins CBS News, New manager, MGM/UA, Atlanta, joins Buena Special sealed bid sale York, as night news manager. Vista Television, Burbank, Calif. -based sub- (by the City of New York) sidiary of Walt Disney Pictures, as director, Steve Hirsh, assignment editor, and Kate W. Packer Ill, O'Brian, ABC News, Eastern sales, New York. James associate producer, Now you can buy FM Denver-based marketing representative for named Washington bureau producers. Radio Anheuser- Busch, St. Louis, joins Buena Vis- and UHF TV transmitters (for- James Bleicher, news ta as account executive, Eastern division. director, WLNS -TV Lan- merly operated as WNYC). Mary Palmer, director, financial reporting, sing, Mich., joins The Taft Entertainment Co., Los Angeles, WJRr--TV Flint, Mich., Interested parties should contact: named assistant controller. as news director. Gordon Shaw - 212 -669 -8548 Randall Rumage, assistant music director, Fred Ertz, news direc- City of New York Harmony Gold, Los Angeles, named music tor, WNEM -TV Bay City, Department of General Services director. Mich., joins WDlv(TV) Division of Municipal Detroit as news as- Supplies Todd Baker, manager, creative development, signment manager. One Centre Street New World Television, Los Angeles, named New York, New York 10007 development director. Steve Scott, news di- rector, KWSS(FM) Gil- Sealed bid opening Don Pemrick, casting director, Universal Stu- Bleicher roy, Calif., joins August 27, 1986 dios, Universal City, Calif., joins Cannon WRXR(FM) Chicago as news director. Television, Los Angeles, as casting director. City of New York Department of General Services Don Greenberg, video tape editor, Broadway Cassandra A. Stencil, news director, Ball WBST(FM) Muncie, Ind., Video, New York, joins NFL Films Video, State University's in Of Mount Laurel, N.J., as senior video tape edi- joins WRTI -FM Philadelphia, licensed to Tem- %.

Broadcasting Jul 28 1986 117 Senator Bill Sarpaulis, to assistant news di- BIAS services are Data Communication's Randall Bongarten, president, NBC Radio, rector; Rhonda Harrison, from KAuz-Tv computerized products designed for broad- New York; Mrs. Omar Bradley; Himan Wichita Falls, Tex., to anchor and reporter; cast news and advertising departments. Brown, executive producer, CBS Radio's Michael Jones, political correspondent, Mystery Theater; Jack president, Gloria J. Wlttke, regional applications man- Clements, KENS -TV San Antonio, Tex., to regional news Mutual ager, Augat Inc., Broadcasting, Arlington, Va.; Priscil- director. Attleboro, Mass., named district manager, components division. la Collins, chairman of board, King Broad- Joe Fowler, former sportscaster, KMOX(TV) casting, Seattle; Edward DeGray, executive John L. Klecker, sales manager, TV RF pro- St. Louis, joins WTTG -TV Washington director, Broadcast Pioneers, New York; Ron- as ducts, Harris Quincy, sportscaster. Corp., Ill., joins An- ald S. Diana, deputy general counsel, Hearst drew California Corp., Upland, Calif., as ap- Corp., New York; Eddie Fritts, president. Na- Craig Mustard, sports director, wcsa(AM) plications engineer, broadcast products. tional Association of Broadcasters, Washing- Freeport, N.Y., joins WOR(AM) New York as Thomas W. Casey, creative director, ton; Kenneth Giddens, chairman of board, sports director. Gateway Studios, Pittsburgh, joins Production Masters WKRG -TV Mobile, Ala.; Ben Hoberman, for- Cindy Ward, from WAVE -TV Louisville, Ky., Inc., Pittsburgh -based audio and video pro- mer president, ABC Radio, New York; Martin joins wsBT-TV South Bend, Ind., as anchor duction facility, as director, computer anima- Rubenstein, president and CEO, Corporation and reporter. tion. for Public Broadcasting, Washington; Paul Steinle, president and CEO, Data Broadcast- Dave Freeman, anchor, WMBD Appointments at -TV Peoria, Ill., Kinetic Design Systems ing Corp., Vienna, Va. Committee is being joins WHIO -TV Dayton, as Ltd., Denver: Ronald Ohio general as- L. Shaw, operation organized to aid Voice of America with ideas signment reporter. manager, animation, named to board of direc- on programing and securing funds for special tors; Steven Dumonceau, from Peat, Donna Deedee, part-time reporter, Mar- projects. First meeting is planned for Novem- wick, Mitchell & Co., Tampa, Fla., to con- WNYR(AM)- WEZO(FM) Rochester, N.Y., and ber. troller and corporate director; Todd Herrick, Steve Scully, anchor, producer and reporter, computer artist, Genegraphics, Denver, to Rozanne Weissman, public affairs director, WSEE(TV) Erie, Pa., WHEC join -TV Rochester, animator. Communications Workers of America, Wash- N.Y., as reporters. ington, joins Corporation for Public Broad- Joni Baluh, news director, WINC -AM -FM Win- casting there as VP, corporate communica- chester, Va., named newswoman, Associated Promotion and PR tions. Press, Richmond. Janice Obuchowski, legal assistant to FCC Mark Zakarin, director, advertising and pro- Chairman Mark Fowler, named Fowler's sen- motion, ABC Motion Pictures, named VP, ior legal advisor. creative Technology advertising, ABC Entertainment. Alvin Hempel, former VP, creative services, Barry Stagg, VP, publicity and promotion, D'Arcy MacManus Massius Worldwide, has Anthony R. Pignoni, former VP, business de- Embassy Television, Los Angeles, joins Lori - formed New York-based consultancy, Ham- velopment, video systems division, Robert mar-Telepictures, Culver City. Calif., as sen- per Creative. Bosch Corp., Salt Lake City, joins Panasonic VP, ior publicity, promotion and advertising. Vicki Huff, casting director, Marc Schwartz & Broadcast Systems Co., Secaucus, N.J., as Robert Crutchfield, VP, publicity and adver- Associates, Los Angeles -based casting agen- VP, marketing and sales (see "Closed Cir- tising, Lorimar, named VP, public relations, cy for television series, ABC's Dyn- cuit," July 21). including Lorimar- Telepictures. asty and The Colbys, named VR. John D. Zeglis, VP and general counsel, Monie Begley Feurey, director, corporate re- John Mantley, producer of past TV shows AT &T Communications, New York, named lations, RKO General Inc., New York, Laugh -In, Little House on the Prairie, and named VP, corporate communications. Back Stairs at the White House named to Linda Dozoretz, senior VP, Rogers & Cowen, emeritus status by The Caucus for Producers, Los Angeles, joins Guttman & Pam Ltd., Be- Writers & Directors, Los Angeles. verly Hills, Calif. -based public relations firm, as president, business entertainment di- vision. Deaths Kimberly Wells, supervisor, programing pub- licity and affiliate publicity, The Disney Thomas K. Bamstuble Jr. (known profes- Channel, Burbank, Calif., joins Rogers & sionally as Tom Barnes Jr.), 43, president and Cowen Inc., Los Angeles as account execu- chairman of KXJB -TV Fargo, N.D., and KCMT- tive. TvAlexandria, Minn., died July 13 of injuries Zeglis Burlingame Appointments at WLS -TV Chicago: LuAnn suffered in motorcycle accident near Cormo- senior VP and genera counsel. Harold W. Wing, promotion coordinator, to promotion rant, Minn. He is survived by his wife, VP, Joetta, Burlingame, corporate public relations, producer; Donna Williams, sales assistant, to and daughter. named senior VP, public relations. promotion assistant; Elsa Claveria, secretary, Joseph J. Doyle, 68, retired executive, Four Anthony Zalenski, senior VP, sales and ser- public affairs department, to community ser- Star Entertainment Corp., Northridge, Ca- vice, General Data Communications, vices coordinator. lif., died July 10 after heart surgery at Palm Technol- Middlebury, Conn., joins Comsat Lisa Revare, from KZKC -TV Kansas City, Beach Gardens Medical Center, Tequesta, ogy Products, Clarksburg, as VP, mar- Fla. Four Star in Md., Mo., joins KMBC-TV there as promotion writ- Doyle joined Entertainment 1960. keting and sales. er and producer. Jane Schlict, promotion as- After 25 -year career, during which he served as head of domestic syndication de- Michael Sayovitz, operations director, ByVi- sistant, WCGV-TV Milwaukee, joins KMBC -TV partment, he retired in 1985 as VP, sales ad- deo, Sunnyvale, Calif., joins Spectra Image as on -air coordinator and publicist. ministration, and member of board direc- Inc., Burbank, Calif. -based manufacturer of of tors of parent company, Four Star dual laser head disk players and editing sys- International Inc. He is survived by his wife, tems, as VP, manufacturing. Allied Fields Rosemary, son and daughter. Neil Pietrangeli, Midwest district manager, Aileen Nance Paro, 56, member personal Banyan Systems Inc., Westboro, Mass., Joseph A. Morris, counsel to chairman, Equal of staff of Dwight Eisenhower during 1952 joins Zenith Electronics Corp., Glenview, Employment Opportunity Commission, joins presidential campaign and wife of Tom E. Ill., as national sales manager, communica- United States Information Agency as chief of Paro, president of Association of Maximum tions products unit, cable products division. staff and counsel to USIA Director Charles Z. Service Telecasters, died July 22 Wick. Washington, Doug Domergue, regional sales manager, of cancer at Sibley Hospital, Washington. Data Communications Corp., Memphis, Volunteers joining private- sector advisory She is survived by her husband, two sons and named general sales manager, BIAS services. committee, Voice of America, Washington: daughter.

Broadcasting Jul 28 1986 11A %1 Hstoter)

NAB's prudent counselor sion you were going to get tossed out very quickly." Unlike his namesake, the acerbic H. L. His tenure at the renewal branch added to Mencken, Henry Lewis (Jeff) Baumann is his regulatory enlightenment. Baumann be- affable, self- effacing and filled with kind- gan to see what he calls the "human side" of ness toward his fellow man. As the National the broadcast industry. "I had the opportuni- Association of Broadcasters senior vice ty to find out that broadcasters weren't just president and general counsel, his quiet pieces of paper. That they were real people manner and working knowledge of the FCC trying to comply." are proving an effective combination in deal- He moved on to the policy and rules divi- ing with the regulatory and legal problems sion of the Broadcast Bureau where he was confronting the broadcast industry. chief from 1979 to 1981 under former FCC Baumann joined the NAB in January 1984 Chairman Charles Ferris. He played a sig- after spending just over 14 years at the FCC, nificant role in the commission's radio dere- departing as deputy chief of the Mass Media gulation and its adoption of a simplified Bureau. He succeeded Erwin G. Krasnow, postcard license renewal system. (The FCC now with Verner, Liipfert, Bernhard, adopted its radio deregulation order in McPherson & Hand. There are marked dif- 1980.) In 1981 Baumann became deputy ferences between the two. Krasnow, a tire- chief of the Broadcast Bureau under the less writer of briefs, tracts and memoran- HENRY LEWIS (JEFF) BAUMANN- Senior vice agency's current chairman, Mark Fowler. dums, was ever in the public eye. president and general counsel, National Baumann kept a low profile at the com- Baumann is more comfortable offstage. Association of Broadcasters, Washington; b. mission. But John Kamp, special assistant to But the transition has been smooth and Bau- Feb. 27, 1944, Erie, Pa.; BA, political science, FCC Chairman Mark Fowler, who also mann is getting high marks from colleagues. University of Virginia, Charlottesville, 1966: worked for Baumann as a staff attorney in He had big shoes to fill when he took the JD, Dickinson School of Law, Carlisle, Pa., the policy and rules division, describes him job," said National Association of Broad- 1969; staff attorney, compliance branch, as a "great manager, who inspired loyalty casters President Eddie Fritts. who praised complaints and compliance division, FCC, and confidence." He was particularly good his legal counsel for taking the "staff and 1969; FCC renewal branch, 1971; hearing at "coming up with solutions and under- department to new levels of performance." division, 1972; review board, 1973; reviewing standing the political environment," said Baumann's famous name was the work of attorney, renewal branch, 1975; chief, Kamp. his father, a Mencken admirer who corre- renewal branch, 1976; chief of policy and As deputy chief of the Broadcast Bureau sponded with the author for 20 years. Proud rules division, Broadcast Bureau, 1979; (renamed the Mass Media Bureau in 1982) of his father's friendship with the literary deputy chief, Broadcast Bureau, 1981; deputy Baumann was responsible for implementing critic, Baumann has some of those letters chief, Mass Media Bureau, 1982; present many of new deregulatory policies of Fowl - framed on his office wall. Of particular note position since, January 1984; m. Betty Blades, er's marketplace approach to regulation. He is Mencken's letter on the christening of his 1970. was also involved in the agency's analysis of namesake, which included a flattering, if as its technical rules, its re- evaluation of chil- yet unfulfilled, prediction: "1 am delighted dren's television and the fairness inquiry. to hear that young Henry Lewis has been After considering various job offers, Bau- In 1984, Baumann accepted NAB's offer taken under the protection of the Holy mann joined the FCC in 1969 as a staff attor- to head its legal department. Working at the Church. 1 have a hunch that there is a Bishop ney with the compliance branch of the com- trade association appealed to him as a way to in him." plaints and compliance division. "The FCC continue his involvement in policy matters Although the 42- year -old Baumann grew was really the best opportunity for some- and still be a lawyer. He welcomed the up in Erie, Pa., his heart was in Virginia, a body who wanted to spend a year in Wash- chance to "assist the industry in its regula- state whose history he found fascinating. "I ington," says Baumann. "That was my origi- tory battles." always loved Virginia," he says. "I read a lot nal intent. And one thing led to another so I Baumann sees his department as "a sup- about Virginia when I was a child." Pursuing made a career in communications law." port arm of both NAB and the industry. I that interest, Baumann attended the Univer- In five years he moved from complaints make it my goal to devote my attention to the sity of Virginia in Charlottesville. He gradu- and compliance to the renewal branch to the membership and getting them information." ated in 1966 with a BA in political science hearing division and finally to the Review As for his long -term objectives at the as- and went on to Dickinson School of Law in Board. During those years, he began to feel sociation, NAB's legal chief hopes to play a Carlisle, Pa., receiving a law degree in that the "regulatory goals of the commission role in the eventual repeal of the fairness 1969. were wrong." Regulations, he concluded, doctrine. He'd also like to see legislation In college, Baumann developed what he were "knee -jerk and not well thought out. enacted to eliminate the comparative renew- calls a "bad case" of Potomac fever and de- Nobody ever thought through what we were al process and to codify the FCC's radio and cided to pursue a legal career in Washington. trying to accomplish," he says. television deregulation. Communications didn't figure in his original Despite that growing realization, Bau- In the meantime, he's devoted to the asso- plan. In fact, it was a miscommunication mann relished the opportunity to return to ciation's chief preoccupation: the adoption that introduced him to the Fifth Estate. He the renewal branch in 1975. It was an excit- of new must -carry rules. "I had no idea when responded to a notice for what he thought ing time for the young bureaucrat as the I came to NAB that I would be in the middle was a job at the Federal Trade Commission. agency re- evaluated its ascertainment rules of that fracas," he says. When he was at the "I kept talking about my interest in antitrust and license renewal forms. In a year he was FCC, he saw no need to disturb must carry. law, and finally the interviewer looked at me chief of the branch and served in that post "It created an appropriate balance between and said, 'We don't even do any antitrust until 1979. cable and broadcasters and served the public law.' And I said, 'You're the Federal Trade There was plenty to do. There was a back- interest. I always felt the government had an Commission; you have a whole bureau.' log of 300 petitions to deny, Baumann says. obligation to go slowly in this area and not to And the interviewer said, 'No, we're the "We indicated that unless you had something upset the applecart because the public has a Federal Communications Commission. - really worthwhile to submit to the commis- damn good radio and television service." E

Broadcasting Jul 28 1986 119 sGI

All- Industry Radio Music License Committee and American Society accept a settlement,' said Bob Henley, chairman of committe of Composers, Authors and Publishers reached accord on new Radio and president and general manager, KGNR(AM)- KCTC(FM) Sacramen music licensing contracts for radio late iast week that will, on in- to, Calif. New music license agreement, which must be approve dustrywide basis, raise annual rates by approximately 7.5 %. (In- by federal judge who administers ASCAP consent decree, is ex crease will vary from station to station.) According to committee, pected to be mailed to stations in September. new licenses (both blanket and per -program) will eliminate trade o and barter income reporting. Sustaining fee in blanket licenses will also be dropped. Radio industry has been operating under The Radio -Television News Directors interim agreement with ASCAP since last contract expired on Association presented its Distin- Dec. 31, 1982. However, new blanket music licenses, which will guished Service Award to FCC Chair- run for five years, will be retroactive Jan. 1, 1986. Settlement with man Mark Fowler last week in recogni- ASCAP provides for no additional payment for 1983 and 1984. tion of his support for full First Rather, it calls for flat 7.5% surcharge fee on station's 1985 pay- Amendment rights for electronic jour- ment to ASCAP, which can be submitted in two installments. As nalism. Fowler said "deregulation" for per -program licenses, terms of existing agreement will be ex- was right for nation's communica- tended through end of 1986 with new contract taking effect Jan. 1, tions system. "It leads to more 1987. Per -program license, which will run for four years, will pro- choice," Fowler said. "Dealing with all vide for easier reporting of music use by stations, committee said. the new choice is daunting. But it's Last week's development follows three -and -half years of negotia- not impossible. And it's a policy that tions and legal battles between committee and ASCAP. After keeps government from controlling negotiations broke down between two parties in April 1985, corn - what is said or who says it, even if it's mittee, under "consent decree" issued by Justice Department in wrong." Fowler appeared to lend cre- 1950, initiated "rate court" proceeding with U.S. District Court in dence to reports Justice Department s antitrust chief, Dougla New York to determine new license fees (BROADCASTING, April 8, Ginsburg, is White House choice to replace Judge J. Skelly Wright o 1985.) ASCAP was seeking approximate 16% to 18% increase U.S. Court of Appeals in Washington. Wright last month took statu while committee was looking for reduction. Both sides, however, as senior circuit judge. In his remarks at luncheon, Fowler ex returned to bargaining table last May. "Given the costs and uncer- pressed pleasure at prospect of Ginsburg's nomination. Antitrus tainties of continuing the litigation, the committee determined chief, who was in audience, did not resist good wishes or den that it was in the best interests of the stations it represents to reports.

Screen Actors Guild- American Federation of Television and Radi Spectrum allocations. The FCC last week voted to allocate most Artists talks with prime time television producers were schedule. of the 32 mhz of UHF spectrum remaining for land -mobile ser- to resume today (July 28) in last -ditch effort to avoid strike. Vote vices below 1,000 mhz. on call for strike authorization were due by end of day Friday (Jul Under the commission's action, 10 mhz of the spectrum in 25) and officials close to situation expected authorization to b the 800-900 mhz band went to private land -mobile services; 10 approved. Meanwhile, talks last week between AFTRA and net more went to cellular radio; 6 mhz went for public safety; 2 mhz works concerning pact covering news personnel broke off. AFTRI were allocated for general purpose mobile radio, with Chairman claimed networks were trying to force news on -air talent and stor Mark Fowler making clear that he wants congressional author- writers to perform technical duties in some instances, propose ity to auction that off, and another 4 mhz were held in reserve. rejected by union. Talks have continued on and off since las One of the more controversial issues pending before the com- contract expired in November. No word on when talks woull mission was whether to allocate UHF spectrum for land -mobile resume again. satellite service, a two -way radio service that would use satel- lites to interconnect. The Canadian government and entrepre- Century Communications, New Canaan, Conn. -based neurs hoping to launch such services had been contending that MSO princi pally owned by Leonard Tow, and MI,. Media Partners, a UHF allocation was needed to get the service group head off the ground. ed by I. Martin Pompadur of Television Stations Partners, Ne, In her first vote as a commissioner, Commissioner Patricia Diaz York -based station group of four TV's, have to purchase Dennis gave Fowler contracted and Commissioner Dennis Patrick the third Cable Television Co. of Greater San Juan Inc. (P.R.) for millior vote $141.7 they needed to reject such an allocation over the dissents Seller of station is principally owned by Harris Cable Corp. an. of Commissioners James Quello and Mimi Dawson. Instead, the Harriscope Broadcasting Corp. Under agreement, Century/ML wi majority allocated 27mhz of less desirable spectrum on a shared initially acquire 90% of system. System has over 105,000 subscrib basis in the 1.5 mhz band, contending that the service could be ers. Broker for sale was Edwin Tornberg & Co. viable there. In a discussion about how "comity" is a two -way street and how the FCC had to consider U.S. interests first, Patrick and Fowler also intimated that UHFspectrum from the 4 Representative Matthew Martinez (D- Calif.) introduced House bil mhz reserved might be made available for land-mobile satellite last Thursday night (July 24) that would block Spanish Internationa service subject to further negotiation between the U.S. and Communications Corp. sale of five UHF TV's to joint venture o Canada. There were also indications that Patrick and Fowler Hallmark Cards Inc. and First Capital Corp. of Chicago for $301.1 may be hoping to extract concessions from the Canadians in million ( "Changing Hands," page 89, and story, "Top of th( other areas. It's said that one issue Patrick and Fowler have in Week "). Martinez said sale would deprive Hispanics of owning sta mind is the Canadian satellite system's retransmission of the dons that broadcast to more than half of nation's Spanish- speakinf signals of U.S. TV stations without copyright compensation. homes. Bill would change FCC policies involving transfer of re The State Department has agreed to discuss the land-mobile yoked licenses to create more favorable atmosphere for minority satellite issue with the Canadians. Patrick will represent the ownership, specifying that minority -owned stations where li FCC in those talks. censes had been revoked or renewal denied must be sold to minor ity controlled entities. Martinez that at Robert Foosaner, chief of the FCC Private Radio Bureau, said least three qualifiec said minority -owned companies had attempted to that even with the fresh, nationwide purchase station: allocations, land mobile and maintain Spanish -language operations. Nancy Matheny, di would continue pushing its case for UHF television spectrum. rector of communications for Hallmark, said company has not hat "7n the major cities, there are still significant spectrum short- time to study bill, but stations will remain Spanish- format for twt ages for land -mobile communications," Foosaner said. years, according to terms of sale agreement. It has also pledge< long -term commitment to Spanish -language format.

Broadcasting Jul 28 1986 120 oncommercial KCET(TV) Los Angeles will be step ahead of network than private -property principles relied on by lower court. Systems ews as of Sept. 1, when it begins airing The MacNeil /Lehrer New - also say that if high court holds that utilities have Fifth Amend- 'lour live, weekdays at 3 -4 p.m. Pacific time. Earliest network ment right to be free of regulation, then First Amendment rights of awscast in Los Angeles currently begins at 6:30 p.m. on NBC, cable operators will be jeopardized. Utilities, they say, will be ,ith ABC and CBS beginning their nightly news broadcasts at 7 given "monopoly stranglehold on electronic publishing." Nor -West .m. KCET will continue to air NewsHourat 6:30 p.m., repeating its and Preferred are represented by law firm of Farrow, Schildhause artier broadcast and running updated versions when news breaks & Rains, which, in press release on its brief, predicts that "main- ter. Currently, station airs telecourses in 3 p.m. time slot. stream" cable systems will be "reluctant" to support its argument. Firm says those systems will fear "opening pole attachment ser- vices to all corners will be an open invitation to competition in the enate is scheduled to take historic vote July 29 on whether it will cable business." lake TV coverage of its proceedings permanent. All indications are o iat Senate will vote to continue coverage. Survey conducted by York Daily News reported last week that its nationally known -SPAN backs that up: 77 members are in favor; 17 are against; New columnist Jimmy Breslin will do one -hour, iur are undecided and two declined to respond. Also last week, Pulitzer prize winning talk show ABC next season to appear twice weekly enate Rules Committee continued its discussions on finetuning late -night for after ABC's Nightline. However, ABC denied that final agreement roadcast coverage. Committee rejected request from Architect of with Breslin, although it acknowledged that apitol for additional funding for two more cameras. Instead com- had been reached were in progress. Breslin told his newspaper that show would iittee authorized purchase of one extra camera (there are six in talks third week in September and that working title is According se). Senate authorized $3.5 million for broadcasts when TV ex- debut to Breslin. Plan, he said, was for show to air Tuesdays and Fridays eriment began; roughly $1 million has been spent in implement - Dick Cavett show would air Wednesdays and Thurs- ig experiment. Committee also voted to restrict size of graphics while new id charts used on floor to 24 inches high and 30 inches wide. days.

WBFF -TV Baltimore has told NBC it will drop Tonight Show Starring apcities/ABC and union representing 3,200 members have hit Johnny Carson in October to pick up new Joan Rivers talk show from tumbling block in attempt to complete new four -year contract. Na- Fox Broadcasting. WBFF -TV is independent station that has been onal Association of Broadcast Employes and Technicians mem- carrying Carson since NBC affiliate WMAR -TV dropped program two ers approved bulk of company offer earlier this month, but meet - years ago. NBC said it would pursue other independents in market ig between Capcities /ABC and union in Hollywood last to carry Carson but had not signed deal, as of last Friday (July 25). /ednesday, July 23, was unable to resolve remaining disagree- lent over pacts covering 25 -30 San Francisco AM radio writers - o well roducers and Los Angeles radio program coordinators, as as WBBM -TV Chicago, which has been target of Operation PUSH boycott LS(AM) Chicago newswriters. NABET negotiating team expects for last nine months, was reportedly close to deal to move Lester i 28, hold telephone conference today, July to decide whether to Holt, WCBS -TV New York news correspondent, to Chicago as news ithorize strike on behalf of units without agreements. anchor. Holt is black and station hopes his assignment as anchor would appease PUSH. But boycott organizers last week said it liner Broadcasting System last week asked FCC to request further would take more than one anchor to do it and that overall minority rmment and hold oral arument in must -carry proceeding. TBS said employment levels at station and better coverage of minority af- .at since close of formal comments, docket had been "inundated" fairs in Chicago area were two issues yet to be addressed. ith rash of ex parte discussions and new must -carry proposals. o -laving neutralized the major cable trade association, the broad - rsters, through a well- orchestrated campaign, have created a In suit brought by CBS -affiliate KcTV(TVi Kansas City against indepen- nch mob frenzy that new must -carry rules be adopted post dent KZKC -TV Kansas City, U.S. District Court of western Missouri aste," said TBS. "The reasoned decision making required of the decided that KZKC-TV must drop use of "TV" from its call letters and =mission demands more than acquiescence of the political must cease using "TV" in promotion and advertising. KCTV(TV) vice .aelstrom of the moment." president and general manager Phil Jones said his station filed suit o to eliminate any confusion between two stations, especially when it comes to filling out diaries for rating services. Jones said entire irner Broadcasting System issued last week new schedule for case would have not come to trial if FCC had not eliminated rambling of CNN's satellite feed. New schedule was necessitat- regulation requiring other stations in markets to be notified of new I by Turner's failure to make smooth transition from fixed -key to call letters, and call letter changes. "I think the FCC should look at Idressable scrambling last week. When addressable scrambling a case like this and say, 'Are we doing our job ?' " It was year and as started last Tuesday (July 15), many CNN affiliates lost signal. half ago that KZKC changed call letters. Spokesman for KZKC said liner spokeswoman blamed losses on cable operators, saying station was pleased with decision, especially considering pros- any descramblers were not properly installed. Under new sched- pect that it originally faced having its entire call letters changed. a, Turner will begin testing of addressable scrambling for brief Judge presiding over case was Joseph Stephens, who also heard iriods each day on Aug. 4. It will try again to make move to full - Christine Craft case. ne addressable scrambling on Aug. 25. Like other cable pro - o amers, Turner is using the M/A -Corn Videocipher II scrambling stem. Television and film production company, Imagine Films Entertain- ment, made big splash in initial public offering. Offering (Bottom vo cable companies have asked Supreme Court to rule that pole Line," June 30) of units -each consisting of one share common tachments offered cable systems by utility companies are public stock and warrant to buy one -third share -were initially to be ility offerings and that, as result, FCC's regulation of prices priced at $5- to -$7, prospectus said. Instead, initial price was iarged does not constitute "taking" in violation of Fifth Amend- $10.75, and subsequent first -day trading saw bid price rise to ent. Nor -West Cable Communications and Preferred Communi- $18.25. Company is majority owned by Ron Howard and Brian itions Inc. made argument Friday (July 25) in friend- of_court brief Glazer. Neil S. Braun is president and chief operating officer. ed with Supreme Court. They are supporting commission and o ible systems seeking to overturn decision of U.S. Court of Ap- Lawsuits between Phoebe Cowles and Cowles Publishing Co. have ials for 11th Circuit which held that Pole Attachment Act of 1978, been settled out of court with result that cousin of executives Wil- ider which commission regulates pole attachment rates, is un- liam H. Cowles III and James P. Cowles will sell her shares -about institutional. Nor -West and Preferred argue that public utilities 121/2% of total -back to company for price to be negotiated "at ive "dedicated" their poles to use of cable companies and that, as arms length." Spokane -based Cowles owns Spokane Chronicle, suit. case is governed by standard public utility principles rather The Spokane Review and co- located KHQ -TV and KLSN(AM)- KISC(FM).

Broadcasting Jul 28 1986 121 C O M M I T T E D T O T H E F I R S T A M E N D M E N T & T H E F I F T H E S T A T E

The plot thickens ups the constitutional difficulty of sustaining must -carry rules, and for that reason alone must be weighed with great care. (Were Whatever else may be said of Senator John Danforth's (R -Mo.) we suggesting fine -tuning of the original plan it would be to proposal on must carry, it has both crystallized the debate on that provide a one -channel -per- system allocation for public broad- issue and injected new life into it. Broadcasters, both commercial casting and to consider adjustment of the network nonduplication and public, are properly ecstatic over his conclusions, and must feature to provide for carriage of local programing that might hope they will become the law of the land. The cable industry is otherwise be blacked out under the compromise-a cause cham- understandably dismayed. Where the FCC will finally come out pioned valiantly, if so far unsuccessfully, by the ABC Television remains conjectural, but the Danforth style of congressional guid- Affiliates Association.) ance can be helpful in clearing one's head. Among the qualities that have commended the industry com- The basic good news for broadcasters is that Danforth has promise to this page is that it struck a balance between the needs declared a fundamental government interest in protecting their of broadcasters for a degree of must -carry protection and the signals in an increasingly wired nation: "If the commission acqui- rights of cablecasters to First Amendment exercise. And because esces to circumstances that bestow gatekeeper status upon cable so many participated in that process -the National Association of systems, this will conflict with three long standing, substantial Broadcasters. the Television Operators Caucus, the Association government interests --the public's First Amendment right of ac- of Independent Television Stations, the National Cable Television cess to diverse sources of information, the preservation of vigor- Association, the Community Antenna Television Association -it ous competition among communications services and the com- could be surmised that the compromise was equitable to all par- mission's statutory obligation to promote a nationwide ties and represented the least degree of governmental intrusion broadcasting service built upon local outlets." Moreover, the necessary to facilitate a compelling public interest (the O'Brien senator holds that: "The absence of mandatory carriage rules test). That dual- industry consensus heightened the likelihood that threatens localism. Without rules, cable systems will be the arbi- the rules could survive court muster. ters of which local stations are carried and which are not, and The scales still favor a pro- must -carry solution, and the politi- ultimately which local stations flourish and which do not. Cable cal likelihood is that there will be one. But, compromises being systems will sit between the commission and the local broadcast- what they are, neither party is likely to come away totally ing structure it has nurtured for over 50 years (emphasis sup- pleased. Two things are certain: The five members of the FCC, plied). The commission remains under a continuing obligation to anxious to serve their constituents and the law, will not have an foster local broadcasting. To neglect the present threat would be easy time of it on Aug. 7. And, in terms of the future of must to abdicate the responsibility delegated by Congress. It must carry. Aug. 7 will be only the beginning. reassert its jurisdiction in this area and implement limited must - carry rules to insure that local television broadcasting remains a Forget It. The FCC has been given no end of advice on vital part of our nation's communications mix." whether or not to impose multiple-ownership caps on ca- Coming from a chairman of the Senate Commerce Committee ble television operators. The best advice favors no action. who has heretofore been relatively quiet on telecommunications The alarms about existing and prospective concentrations issues, so ringing an endorsement of over- the -air broadcasting's are either excessive or hypothetical: To read the com- place in the policy sun is encouraging indeed. No matter that in ments of the Motion Picture Association of America is to this instance much of the Danforth rationale echoes that of his visualize Lew Wasserman cowering in a Universal City hand -picked director of the National Telecommunications and basement. The cures for any abuse of market power that Information Administration, Alfred Sikes; it is clear that the may in fact arise are already at hand in the antitrust laws. senator is himself an ardent believer in what was once meant by Even if the FCC has the authority to adopt ownership the phrase, the American system of broadcasting. limits, as Time Inc. persuasively argues it hasn't, it would So where do we go from here? be wise to follow the natural instincts of most incumbent Once it is established that there ought to be limited must-carry members and, once again, let the marketplace rule. rules, the question turns to their formulation. How much is too much. and how much not enough? The Danforth proposal is markedly more demanding of cable than is the industry compro- mise that has until now been the focus of policymaking. It raises from 24% to 33% the percentage of system capacity that would be set aside for must carry. It eliminates the exemption for systems with 20 or fewer channels. It eliminates the viewing test for public television and sets aside 25% of must -carry channels for that medium. It requires carriage of all new stations for one year. It changes the method by which the viewing test is conducted in a way to favor carriage. Indeed, it goes so far that the principal cable association has said it prefers no rule at all rather than the Danforth proposal- meaning, of course. an automatic court chal- lenge should the FCC adopt so stiff a measure. It is not clear, of course, that the FCC will rubberstamp the senator's draft, any more than that it will rubberstamp the indus- try compromise. Indeed, in the ebb and flow of commission sentiment on this matter, Danforth's proposal came along just as Drawn for BROADCASTING by Jack Schmidt the tide was beginning to turn against must carry. It is clear that it "We can both report we were first on the scene." JO

Broadcasting Jul 28 1986 122 ou've always known even better, this source is Ampex, complete line of special effects, Betacam'm is a great format with full product support and serv- editing and graphics systems. with its tremendous cost ice capabilities around the world. savings, excellent reliability, and And one more thing; when you're Atlanta (4041 491 -7112 Chicago 13121 593 -6000 high picture quality. But as a ready to talk business, you'll find Dallas (214) 960-1162 Los Angeles (818) 365 -8627 decision- maker, you don't sole - that this new alternative choice for New Jersey j201) 825 -9600 1In New York (2121947 -86331 source unless it's necessary. Well, Betacam products wants to be your San Francisco (415) 367-2296 your dilemma is solved! first choice. Washington, D.C. (3011 530.8800 Now you have an alternative Call your nearest Ampex repre- Canada (4161 821-8840 source for Betacam CCD and tube - sentative or authorized dealer for type camcorders, portable recorders/ more information about Betacam players, and studio VTRs. What's and our "C" format VTRs, plus a AMPEX

©Ampex Corporation 1986 Betacam is a registered trademark of Sony Corporation Dependable VHF Transmitters from a Dependable Source. NEC. The PCN -1400 Series transmitters feature high performance exciters, high power transmitter amplifiers, superior reliability, excellent stability with power ranges of 1 to 35kW, in band I to band Ill. 100% solid state to 10kW; only one tube to 35kW. A 30% reduction in exciter parts means you get a 50% increase in MTBF- 30,000 hours. It's ready for stereo without modification. NEC is a leader in today's transmitter industry, with over 1400 installations w Idwide. Each r one carries NEC's commitment t Ience..For today, and tomorrow. NEC IMAGINE WHAT WE'LL DO FOR YOU C AMERICA, INC., Broadcast Equipment Division at 1255 Michael Drive, Wood Dale, IL 60191 2g'6(63 Phone 312- 860 -7600 JL\ ,a