The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting0Jul28 GroWin PainsWARNER BROS. TELEVISION DISTRIBUTION n A Warner Communications Company *r 7 Z 7 k r S5-irer (;6/ViR )l-i 40£'1 WHEN YOUR CASH ISDN THE LINE. It's no secret that national spot dol- antee the moon but give you just a lars have become tougher to come song. We don't buy that act, and yo by. At Torbet Radio, we've made a shouldn't either. At Torbet Radio, habit of grabbing more than a fair we earn you maximum spot dollars share for our client stations. By sell- with superior representation. ing creatively and aggressively - which is the only way to win in PROBES RADIO today's changing radio marketplace. PROFESSIONALS Ar We know what you need and how to WIN MAXIMUM get it. Some folks, though, will guar- NATIONAL DOLLARS Torbet Radi RADIO REPRESENTATION Vol. 111 No. 4 Broadcasting Jul 28 Danforth brings forth must -carry proposal Hallmark buys SICC TV station group Special Report on Radio SENATOR STEPS IN ID Missouri senator John END OF THE LINE FCC apprehends Captain Danforth offers must -carry proposal that calls for Midnight, part -time employe of central Florida greater carriage of broadcast signals than exists teleport. PAGE 90. in compromise before FCC. PAGE 32. STATION SALE D Spanish International TAFT SHIFT D Taft Broadcasting repositions top Communications Corp. sells five television stations management. PAGE 36. to Hallmark Cards for $301.5 million. PAGE 91. ABC'S OF NETWORK RADIO ID Three ABC radio HILL ADVICE D House Republicans urge Corporation networks continue dominance in RADAR report. for Public Broadcasting to move ahead with PAGE 37. proposed content analysis. PAGE 92. SAME OLD SONG D Debate continues before House TOP SPOT D Turner Broadcasting System taps Copyright Subcommittee over music licensing MGM executive Robert Mayer to run film library. issue but there is no breakthrough in sight. PAGE 93. PAGE 38. RADIO 86 a The reports of radio's demise that have CAMPAIGN CONUNDRUM D Sacramento, Calif., circulated since the flicker of the first cathode -ray newscaster challenges FCC rule on political tube remain highly overrated, as this week's candidates who are also television journalists. "Special Report" on the state of the aural medium PAGE 94. indicates. Network radio is enjoying a strong sales year with revenue increases hitting the double NUMBER ONE D KABC(AM) Los Angeles moves into digits. PAGE 46. Contemporary hit radio stations are top spot in Arbitron spring book. WHTZ(FM) stressing oldies and AOR hits from the past in remains first in New York. PAGE 95. their new format mix. PAGE 56. All- industry group moves to set technical standards for AM radio's DAYTIME DOMINANCE D CBS wins 20 Daytime high frequency reception. PAGE 66. Competition Emmy awards, most among networks. PAGE 98. among stations is causing greater emphasis on syndicated product, as evidenced by the number NAB'S QUIET MAN D National Association of of program suppliers -including some new Broadcasters general counsel, Jeff Baumann, faces -whose mini -profiles appear on PAGES 70 -79. brought a background in FCC law and an interest in policy decisions to his NAB post. He has TURNED DOWN D FCC staff rules against Kahn received high marks working quietly but complaint but AM stereo proponent vows to fight effectively to serve that organization's on. PAGE 86. membership. PAGE 119. INDEX TO DEPARTMENTS Business Briefly 18 Fates & Fortunes 115 Law & Regulation 86 Riding Gain 84 Cablecastings 10 Fifth Estater 119 The Media 90 Satellite Footprints 83 Changing Hands 89 For the Record 99 Monday Memo 22 Stock Index 83 Closed Circuit 7 In Brief 120 Open Mike 26 Syndication Marketplace ... 97 Datebook 24 Journalism 94 Programing 95 Telecastings 80 Editorials 122 Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications Inc.. 1735 DeSales Street, N. W Washington, D.C. 20036. Second -class postage paid at Washington. D C and additional offices. Single issue $2 except special issues $3 50 (50th Anniversary issue $10). Subscriptions. U.S. and possessions: one year $65. two years $125, three years $175. Canadian and other international subscribers add $20 per year U.S. and possessions $170 yearly for special delivery, $100 for first-class. Subscriber's occupation required. Annually Broadcasting o Cablecasting Yearbook $90. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor. Mich. 48106 (35mm, full year $55). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Division. Old Mansfield Road. Nboster. Ohio 44691 ($37 /yr.). Postmaster please send address corrections to Broadcasting, 1735 DeSales St., N.W Washington. D.C. 20036. INDEX TO ADVERTISERS: Allied Broadcast Equipment 58 0 Alternative Programming. Inc. 87 American Legion 75 o Ampex Corp. Third Cover D Arbitron Ratings 54 o ASCAP 81 D Associated Press Broadcast Services 49 0 Audichron 66 0 Basys, Inc. 53 0 Blackburn & Co., Inc. 88 0 Blair Radio 4 o Bonneville Broadcasting System 44 0 Broadcast Electronics, Inc. 64 0 Broadcast Investment Analysts 115 0 Caballero 67 o Chapman Associates 92 0 Donald K. Clark, Inc. 95 o Classical Music Syndication, Inc. 72 D Classified Ads 104.113 0 Continental Electronics 84 0 Daniels & Associates 94 0 Dielectric 27 0 Firstmark Financial 93 0 Fleet National Bank 30 0 Milton Q. Ford & Associates 96o Fries Distribution Co. 16-17 o Gabriel Awards 20 o Group W Productions 11 o Group W Radio 62 -63 o Hillier, Newmark, Wtchsler & Howard 55 0 Hogan -Feldmann, Inc. 97 o Houston International Teleport 10 0 Hubcom Communications, Inc. 29 0 Katz Radio Group 43 0 KMOX 48 o H.B. La Rue 91 D Lorimar-Telepictures Perennial 19 0 The Mahlman Co. 52 D Major Market Radio 85 0 MCATV 6 0 McGavren Guild Radio 61 o Motor Racing Network 86 o Multimedia Entertainment 15 o Mutual of Omaha 25 o NEC America. Inc. Fourth Cover o New York, City of, Dept. General Services 117 o NPR Satellite Services 57, 69 o Orban Associates, Inc. 71 0 Otani Corp. 21 o Panasonic Broadcast Systems 40 -41 o John L. Pierce & Assoc. 100 o Procter & Gamble Productions, Inc. 39 0 Proffessional Cards 103 0 The Research Group 47 o Cecil L. Richards, Inc. 89 o Robert W Rounsaville & Associates 90 o Satellite Music Network 51 o Select Radio Representatives 3 o Seltel, Inc. 23 0 Services Directory 102 o Strategic Radio Research 99 0 Joe Sullivan & Associates, Inc. 18 0 Torbet Radio second cover D 20th Century Fox Television 12 -13 o United Broadcasting Co. 70 0 United Stations Radio Networks 59 0 Warner Bros. Television Distribution Front Cover, 8 -9 o Westwood One Radio Networks 65 D Wild Wide Bingo, Inc. 77 KATE & ALLIE HERE TODAY. SOLD TOMORROW! Produced by Reeves Entertainment Group Distributed by MCAT% 0 1906 UOiversol City Studios Inc. All rights reserved. [C1osedCircuit J experiencing gradual decline since early television industry by 1988, and Japanese Hometowt. action 1985, are expected to hit low point from broadcast networks, space during first quarter next year before communications companies and other TV While networks continue to plead TV starting back up. industry firms, have been knocking on to low hard times and try adjusting door at Hubbard Communications -owned is inflation rate. local TV sales market Conus for discussions on how to start Television Bureau of livelier. According to Really big show satellite news cooperative. No agreement sales in first Advertising. local station has been reached with Japanese at this quarter were up average 13% over year Radio-Television News Directors point, according to Conus spokesman. but same ago. despite softness in areas like Association is preparing for annual company is interested in Japanese venture prices. Final Southwest. hit by falling oil conference Aug. 26-29 in Salt Lake City, and may have something more to report in there has figures aren't available yet. but but has found itself with exploding trade next several months. been no indication that local sales were far show as well. Concurrent exhibit's floor off that mark in second quarter. By space has shot up 35% following last contrast, Broadcast Advertiser Reports puts year's 20% growth and will more total Pieces on hold network sales up only 2.1% through May than 50,000 square feet with indoor and (although May alone was up more than outdoor booths. Number of companies in Although many conflicts between owners 4 %). Spot market. by some estimates. is attendance has increased to 150 from 120 of privately held media companies have up about 8% through May over year ago. two years ago, with most prolific exhibit been resolved through buyouts of One reason for gains in local market is category being information -programing minority shareholders or sale of entire that softer network and spot markets leave services. Satellites may dominate at this company, some conflicts linger more inventory for stations to fill. Some year's electronic news marketplace, with unresolved. Forty- percent owners of CBS also speculate that new players in station satellite -delivered services on display by affiliate. wNEv-TV Boston. are still trying ownership are beefing up their local more than 20 companies and satellite to sell their shares in station at what they selling not only because local is one newsgathering vehicles from at least 14 consider reasonable price. Bids by market segment they can control. but also others. outsiders to buy entire station have been because they need to boost revenue to rejected by majority shareholder.