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2012 GAME MARKETING AWARD WINNERS

2012 GAME MARKETING TEAM OF BEST PRODUCT LOGO DESIGN THE YEAR GOLD: ROCKSMITH – LOGO AND CUTWATER 2012 GAME MARKETING AGENCY SILVER: RAGE RUINS LOGO OF THE YEAR BETHESDA SOFTWORKS/THE ANT FARM AKQA BRONZE: V: SKYRIM – LOGO SHARPEST LIVE-ACTION AWARD – BETHESDA SOFTWORKS AND AKQA BEST ENGINEERING GOLD: MICHAEL BEST KEY ART DEUTSCH GOLD: THE ELDER SCROLLS V: SKYRIM – KEY ART SUITE SILVER: THE ELDER SCROLLS V: SKYRIM BETHESDA SOFTWORKS, AKQA – TV LIVE ACTION COMMERCIAL AND MEDUZARTS BETHESDA SOFTWORKS, AKQA AND LOGAN SILVER: TWISTED METAL COMPUTER ENTERTAINMENT BRONZE: PURITY FIRST TRAILER AMERICA & PETROL (DEUS EX: HUMAN REVOLUTION) SQUARE ENIX BRONZE: : LAST LIGHT THQ & PETROL BEST USE OF SOUND GOLD: THE ELDER SCROLLS BEST PARTNERSHIP V – SKYRIM GOLD: EA SPORTS AND ESPN – DEFACTO SOUND & BETHESDA PARTNERSHIP SOFTWORKS EA SPORTS, ESPN SILVER: ASSASSIN’S CREED SILVER: EA SPORTS NHL 12 REVELATIONS INTERNATIONAL TV30 COVER ANNOUNCEMENT THE ANT FARM BRONZE: BATTLEFIELD 3 “MY LIFE” BRONZE: BEST PARTNERSHIP: STAR ELECTRONIC ARTS WARS®: CLONE WARS ADVENTURES™ & BEST COPYWRITING FOR STATIC HASBRO MEDIA OR ONLINE GOLD: CALL OF DUTY: MODERN BEST WEBSITE FOR A PRODUCT WARFARE 3 – SOAP’S FIELD MANUAL GOLD: 3 ARMED MIND (NOTE: ILLUSTRATION WAS “WALL OF BROTHERHOOD” HANDLED BY ARMED MIND’S PARTNER AGENCY, PETROL) SILVER: WEBSITE SILVER: 3: BLITZ DRAKE’S DECEPTION BRONZE: THE ELDER SCROLLS V: SONY COMPUTER ENTERTAINMENT SKYRIM – ELDERSCROLLS.COM AMERICA & PETROL BETHESDA SOFTWORKS AND AKQA BRONZE: BATTLEFIELD 3 ‘ABOVE AND BEYOND THE CALL’ BEST ONLINE ADVERTISING CAMPAIGN ELECTRONIC ARTS GOLD: SKYLANDERS SPYRO’S ADVENTURE, DIGITAL BANNERS BEST COPYWRITING FOR A 72ANDSUNNY VIDEO ASSET GOLD: PURITY FIRST TRAILER SILVER: THE ELDER SCROLLS V: SKYRIM (DEUS EX: HUMAN REVOLUTION) – ONLINE ADVERTISING CAMPAIGN SQUARE ENIX BETHESDA SOFTWORKS AND AKQA SILVER: : DUTY CALLS BRONZE: EA SPORTS: MADDEN NFL 12 ELECTRONIC ARTS HEAT BRONZE: RAGE BLAKE GRIFFIN ONLINE TRAILER BETHESDA SOFTWORKS & THE ANT FARM BEST COMMUNITY-BASED THINKING OUTSIDE OF THE BOX WEB EXPERIENCE AWARD – MARKETING GOLD: GEARS OF WAR 3: BROTHERS GOLD: MARVEL VS. CAPCOM 3: TO THE END FATE OF TWO WORLDS ULTIMATE AKQA BATTLE MANUAL OFF BASE PRODUCTIONS SILVER: WORLD’S BIGGEST PACMAN MICROSOFT, NAMCO BANDAI & SILVER: CALL OF DUTY: XP SOAP CREATIVE NCOMPASS INTERNATIONAL/ PUBLISHING BRONZE: EA SPORTS: MADDEN NFL 12: SMACK SHACK BRONZE: EA SPORTS LAUNCHES HEAT INTEGRATED CAMPAIGN TO SUPPORT MADDEN NFL 12 COVER VOTE WITH BEST ONLINE TAKE OVER/ROAD ESPN’S SPORTSNATION BLOCK/RICH MEDIA UNIT EA SPORTS/ESPN GOLD: THE ELDER SCROLLS V: SKYRIM – VOICE SHATTER BEST PRODUCT ANNOUNCEMENT BETHESDA SOFTWORKS AND AKQA GOLD: ROCKSMITH YOUTUBERS’ CAMPAIGN SILVER: STAR WARS UBISOFT DRAFTFCB SAN FRANCISCO SILVER: SKYLANDERS: SPYRO’S BRONZE: : ARMAGEDDON ADVENTURE THQ & PETROL OMD U.S. BEST USE OF ONLINE MEDIA OR USE BRONZE: STAR TREK “INCOMING” OF ONLINE SOCIAL MEDIA MARKETING MOCEAN GOLD: GEARS OF WAR 3: BROTHERS TO THE END MOST EFFECTIVE BUZZ AKQA MARKETING/PROMOTION GOLD: CALL OF DUTY: XP SILVER: GLOBAL RESISTANCE NCOMPASS INTERNATIONAL/ SONY COMPUTER ENTERTAINMENT ACTIVISION PUBLISHING AMERICA, & SOAP CREATIVE SILVER: RAGE FPS RUSSIA VIRAL BETHESDA SOFTWORKS BRONZE: SIMS SOCIAL DRAFTFCB SAN FRANCISCO BRONZE: EA SPORTS LAUNCHES INTEGRATED CAMPAIGN TO SUPPORT OUTSTANDING OVERALL MARKETING MADDEN NFL 12 COVER VOTE WITH CAMPAIGN OF THE YEAR ESPN’S SPORTSNATION GOLD: THE ELDER SCROLLS V: EA SPORTS/ESPN SKYRIM – MARKETING CAMPAIGN BETHESDA SOFTWORKS AND AKQA BEST LIMITED EDITION OR COLLECTOR’S EDITION SILVER: LONG LIVE PLAY GOLD: GEARS OF WAR 3 EPIC EDITION DEUTSCH MICROSOFT STUDIOS, BRONZE: GT ACADEMY SILVER: STAR WARS: THE OLD OMD U.S. REPUBLIC COLLECTOR’S EDITION EA AND HAMAGAMI/CARROLL, INC. OUTSTANDING OVERALL MARKETING CAMPAIGN – BRONZE: MOTORSPORT 4 GENERAL ENTERTAINMENT LIMITED COLLECTOR’S EDITION GOLD: ROCKSMITH – MARKETING MICROSOFT STUDIOS, TURN 10, TOP GEAR CAMPAIGN UBISOFT BEST SWAG GOLD: CALL OF DUTY XP PATCHES SILVER: VIDEO CAMPAIGN MIDNIGHT OIL CREATIVE/LAGRAPHICO G-NET SILVER: LEGO® STAR WARS® III: THE BRONZE: 2011 JUST DANCE CAMPAIGN CLONE WARS™ “POP-UP” UBISOFT LUCASARTS BRONZE: LEGO® STAR WARS® III: THE CLONE WARS™ “HOLIDAY PROMOTIONAL ITEM” LUCASARTS DON’T YOU WISH YOU’D THOUGHT OF BEST PRODUCT PACKAGING THIS? MISCELLANEOUS GOLD: : COMBAT EVOLVED GOLD: ROCKSMITH – “GUITAR BABY!” ANNIVERSARY CUTWATER AND UBISOFT MICROSOFT XBOX SILVER: CALL OF DUTY: XP SILVER: HOMEFRONT NCOMPASS INTERNATIONAL/ACTIVISION THQ & PETROL PUBLISHING BRONZE: SKYLANDERS SPYRO’S BRONZE: EA SPORTS NHL 12 ADVENTURE EXPANSION PACK LEGENDS UNVEIL ACTIVISION PUBLISHING, INC AND ELECTRONIC ARTS HAMAGAMI/CARROLL, INC. STANDOUT PRINT ADVERTISEMENT BEST LIMITED EDITION, SPECIAL GOLD: ROCKSMITH PRINT AD – EDITION OR COLLECTOR’S CHIMP ROCK EDITION PACKAGING UBISOFT AND CUTWATER GOLD: GEARS OF WAR 3 LIMITED EDITION SILVER: 2 TEASER POSTER MICROSOFT STUDIOS, EPIC GAMES THQ AND HAMAGAMI/CARROLL, INC. SILVER: THE ELDER SCROLLS V: BRONZE: SIMS ACQUISITION – SKYRIM – COLLECTOR’S DREAM DATE/WORST NIGHTMARE EDITION PACKAGING DRAFTFCB SAN FRANCISCO BETHESDA SOFTWORKS AND AKQA STANDOUT PRINT CAMPAIGN BRONZE: ROCKSMITH – GOLD: DUNGEON SIEGE III PRINT GUITAR BUNDLE AD CAMPAIGN UBISOFT MIDNIGHT OIL CREATIVE/LAGRAPHICO BEST SHOWING AT A TRADE EVENT SILVER: KINECT PRINT CAMPAIGN GOLD: ACTIVISION AT MICROSOFT XBOX IGNITED/THE ANT FARM/ACTIVISION BRONZE: THE ELDER SCROLLS V: SILVER: SKYLANDERS AT TOY FAIR SKYRIM – PRINT & IGNITED/ACTIVISION OUTDOOR CAMPAIGN BETHESDA SOFTWORKS AND AKQA BRONZE: “THE BIOWARE BASE” OUR MASS EFFECT 3 PRESENCE STANDOUT OUTDOOR ADVERTISING AT COMIC-CON GOLD: CUT THE ROPE BIOWARE/EA INTERACTIVE OUTDOOR LIQUID ADVERTISING AND EA MOBILE BEST RETAIL MARKETING CAMPAIGN GOLD: GAMESTOP GO BIG SILVER: THE ELDER SCROLLS V: UBISOFT SKYRIM – HOTEL FIGUEROA BETHESDA SOFTWORKS AND AKQA SILVER: SKYLANDERS: SPYRO’S ADVENTURE BRONZE: BATTLEFIELD 3 MIDNIGHT OIL CREATIVE/LAGRAPHICO OUT-OF-HOME CAMPAIGN ELECTRONIC ARTS BRONZE: ROCKSMITH MIDNIGHT OIL CREATIVE/LAGRAPHICO STANDOUT OVERALL POP DISPLAY GOLD: SKYLANDERS OF OUTSTANDING TV OR THEATRICAL AD POWER INTERACTIVE DISPLAY GOLD: MICHAEL MIDNIGHT OIL CREATIVE/LAGRAPHICO DEUTSCH SILVER: SKYLANDERS INTERACTIVE SILVER: GET BLAKE IN RAGE – DIORAMA DISPLAY :30 VERSION MIDNIGHT OIL CREATIVE/LAGRAPHICO BETHESDA SOFTWORKS/THE ANT FARM BRONZE: BATMAN: ARKHAM CITY BRONZE: GEARS OF WAR 3 ORIGIN LLC “INTO DUST” MICROSOFT XBOX OUTSTANDING TV OR THEATRICAL BEST CO-BRANDING AND VIDEO ASSET AD CAMPAIGN GOLD: MORTAL KOMBAT “GOD OF GOLD: CALL OF DUTY: BLACK OPS WAR” TRAILER REZURRECTION – ZOMBIE LAB AYZENBERG GROUP AND WARNER BROS. ACTIVISION AND TBWA\CHIAT\DAY SILVER: GAMESTOP TV AD SILVER: CABELA’S BIG GAME UBISOFT HUNTER 2012 72ANDSUNNY BRONZE: AC REVELATIONS MEETS WORKAHOLICS BRONZE: EA SPORTS: MADDEN NFL 12 UBISOFT/COMEDY CENTRAL HEAT FUNNIEST VIDEO ASSET GOLD: LEGO® STAR WARS® III: THE CLONE WARS™ ‘CHARGE’ TV SPOT LUCASARTS, GOODNESS MANUFACTURING SILVER: ROCKSMITH – “GUITAR BABY!” CUTWATER AND UBISOFT BRONZE: GET BLAKE IN RAGE – 1:30 ONLINE VIRAL BETHESDA SOFTWORKS/THE ANT FARM OUTSTANDING PROMOTIONAL TRAILER GOLD: ANNOUNCEMENT TRAILER & AXIS ANIMATION SILVER: PURITY FIRST TRAILER (DEUS EX: HUMAN REVOLUTION) SQUARE ENIX BRONZE: THE OFFICIAL SKYRIM TRAILER BETHESDA SOFTWORKS BEST GAME FOOTAGE TRAILER GOLD: LITTLE BIG PLANET 2 – HISTORY OF GAMES MAVERICK MEDIA LTD. GOLD: FORZA 4 LAUNCH TRAILER MICROSOFT XBOX SILVER: BATTLEFIELD 3 “MY LIFE” ELECTRONIC ARTS BRONZE: ASSASSIN’S CREED REVELATIONS MULTIPLAYER TRAILER 1 “PRESTIGE” THE ANT FARM BEST LONG-FORMAT PROMOTIONAL CONTENT GOLD: GEARS OF WAR 3 “INTO THE WICKED WORKSHOP” MICROSOFT XBOX SILVER: GTTV PRESENTS: BATTLEFIELD 3 OPERATION GRIDIRON TV BRONZE: SKYLANDERS SPYRO’S ADVENTURE, “MENACE” 72ANDSUNNY A SPECIAL THANKS TO OUR 2012 ADVISORY COMMITTEE AND JUDGES ADVISORY COMMITTEE

SARAH ANDERSON RACHELLE CONSIDINE 2K FUTURE US MARY BIHR CAROLYN FEINSTEIN LUCASARTS ELECTRONIC ARTS KAREN CONROE MONA HAMILTON CAPCOM SQUARE ENIX ONSITE JUDGES

ALLEN ADLER ERIK JENSEN UBISOFT BLIZZARD ENTERTAINMENT MICHAEL BANNON KEVIN KRAFF SQUARE ENIX THQ MATT BRETZ OOGIE LEE THE ANT FARM IGNITED RHODA BUENO ADAM NOVICKAS FUTURE US UBISOFT HEZ CHORBA DAN PFISTER LUCAS ARTS ENTERTAINMENT CREATE ADVERTISING STEPHEN CLEMENTS STEVEN ROSENBAUM AKQA BUDDHA JONES JONATHAN GITLIN MOLLY SCHULTZ CREATE ADVERTISING CBS INTERACTIVE MATTHEW GORMAN LEE UNIACKE 2K GAMES KONGREGATE JENIFER GROELING DAVID WILSON OF AMERICA, INC. THE ANT FARM ALISON HAMON MARCI YAMAGUCHI HUGHES LIQUID ADVERTISING GAMEPRO MEDIA

A SPECIAL THANKS TO UBISOFT AND IGNITED FOR THE USE OF THEIR SPACES FOR ONSITE JUDGING. ONLINE JUDGES

AMY ALLISON JOSEPH JOHNSON MOCEAN WARNER BROS. JIM BOTKO GEOFF KEIGHLEY HAMMER CREATIVE SPIKE TV KRISTIN BRUNO ERICA LARSON AYZENBERG GROUP GOOGLE TREVOR BURROWS HENRY LIU SQUARE ENIX MICROSOFT XBOX KEVIN CHEUNG OH RIOT GAMES ACTIVISION ED DAVIS JOHN ROSENBERG AKQA G-NET DAVID GETSON LEE ROSSINI G-NET MICROSOFT XBOX