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Townsville Enterprise Annual Report 2019/20 1 WHAT’S INSIDE

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Townsville Enterprise Annual Report 2019/20 1 WHAT’S INSIDE Townsville Enterprise Annual Report 2019/20 1 WHAT’S INSIDE 4 PRIORITIES 19 TOURISM MARKETING (POST COVID-19) 6 BOARD OF DIRECTORS 21 CONVENTION BUREAU 7 COMMITTEES 23 WELCOMING VISITORS 9 A MESSAGE FROM OUR CHAIR & CEO 25 TOURISM INDUSTRY DEVELOPMENT 11 ADVOCACY 27 TOWNSVILLE ENTERPRISE EVENTS 13 HELLS GATES AND BIG ROCKS WEIR 29 MEMBERSHIP 15 INDUSTRY ENGAGEMENT 30 OUR MEMBERS 17 TOURISM MARKETING (PRE COVID-19) 32 2019/2020 FINANCIAL REPORT Front Cover: Jaxon Foale Townsville Enterprise Annual Report 2019/20 2 Connect, grow and promote Townsville North Queensland Townsville Enterprise Annual Report 2019/20 Image: Katie Purling 3 Townsville Enterprise ADVOCACY PRIORITIES POLICY Promoting North Developing key policy Queensland to achieve positions that affect the sustainable economic, growth and development visitor and lifestyle benefits of the region for the region and Australia INVESTMENT INFRASTRUCTURE ATTRACTION Attracting public and Working with key private sector stakeholders to attract funding for economic investment for major infrastructure regional projects of signficance JOBS FOR THE TOWNSVILLE NORTH QUEENSLAND COMMUNITY MEMBERSHIP EVENTS Supporting, Events development promoting and and acquisition advocating for our members MARKETING & AVIATION COMMUNICATIONS Working with Marketing and Townsville Airport to promoting the region to maximise aviation attract new residents, opportunities INDUSTRY new investment DEVELOPMENT and visitors Providing events and training to support industry development Image: Phil Copp Townsville Enterprise Annual Report 2019/20 4 Building the region is everyone’s business. As a member of Townsville Enterprise, your business will be supported by strategic activities that attract investment, create jobs and improve liveability in the Townsville North Queensland region. Palm Island Townsville Enterprise is only as strong as our members and with their support we can continue to drive growth for Townsville North Queensland. Join with us. Townsville Enterprise Annual Report 2019/20 5 2019/2020 BOARD OF DIRECTORS CHAIR Kevin Gill Chief Operating Officer Townsville Airport Pty Ltd DEPUTY CHAIR Joe Carey Cr Jenny Hill Director Mayor Carey Accountants Townsville City Pty Ltd Council Jamie Ranee Crosby Kathy Danaher Executive Director & Fitzpatrick Chief Executive Officer Chief Financial Officer Managing Director Port of Townsville Sun Metals FGH Group Limited Corporation Pty Ltd (Appointed 19/02/2020) Professor Sandra Peter Harding AO Honeycombe Vice-Chancellor Managing Director & President Honeycombes James Cook Property Group University COMPANY Michael Jones Moya Steele SECRETARY Chief Executive Officer Director/Principal Michelle The Ville Keir Steele Waldon Warrington Resort–Casino Lawyers (Resigned 06/04/2020) Townsville Enterprise Annual Report 2019/20 6 2019/2020 COMMITTEES FINANCE AUDIT & RISK ECONOMIC DEVELOPMENT TOURISM AND EVENTS STRATEGIC ADVISORY STRATEGIC ADVISORY Kathy Danaher (Chair) Sun Metals Corporation Pty Ltd Ranee Crosby (Chair) Michael Jones (Chair) Port of Townsville Limited The Ville Resort–Casino Shawn Anderson Queensland Country Bank Kari Arbouin (Resigned March 2020) Chris Briggs CQUniversity SeaLink Travel Group Peter Duffy wilson/ryan/grose Lawyers Brett Brogan Amanda Byrne Townsville City Council Queensland Airports Ltd Kevin Gill Townsville Airport Pty Ltd Eber Butron Angus Campbell Townsville City Council Riverside Marine Luke Guazzo Otto’s Fresh Food Market Stuart Cunningham Mark Evans Core Developments Paronella Park Observer: Patricia O’Callaghan Townsville Enterprise Limited Kathy Danaher Jacqui James-Eggins Sun Metals Corporation Pty Ltd North Queensland Toyota Cowboys Observer: Vilton Crasto Townsville Enterprise Limited Ashley Finn (Resigned March 2020) Norman Jenkin Pacific Islands International Tourism Magnetic Island (TMI) David Lynch David Lynch Townsville City Council Townsville City Council Paul Taylor Associate Professor Laurie Murphy Glencore James Cook University Carl Valentine Fred Nucifora PVW Partners Great Barrier Reef Marine Park Authority Isabelle Yates Patricia O’Callaghan Townsville Airport Pty Ltd Townsville Enterprise Limited Patricia O’Callaghan Lisa Woolfe Townsville Enterprise Limited Townsville Enterprise Limited Wayde Chiesa Observer: Kevin Gill Townsville Enterprise Limited Townsville Airport Pty Ltd Observer: Paul Holden Observer: June Powell Department of State Department of State Development, Manufacturing, Development, Manufacturing, Infrastructure and Planning Infrastructure and Planning Townsville Enterprise Annual Report 2019/20 7 Kevin Gill Patricia O’Callaghan Chairman Chief Executive Officer Townsville Enterprise Annual Report 2019/20 8 A MESSAGE FROM OUR CHAIR & CEO Whilst it was a difficult year, it wasn’t one without achievements and is a testament to the resolve and resilience of our business community working with Government to secure positive outcomes and inevitably jobs for the people of Townsville and North Queensland. The final quarter of the 2020 tourism infrastructure priorities for the provided free professional support financial year was overshadowed destination. Despite the challenges and and resources to members and proved by the COVID-19 pandemic which difficulties COVID-19 created, within popular with 1700 visits within three spearheaded a global health and just seven months of launching this months. 23 virtual webinars were economic crisis. COVID-19 compounded new plan more than 40% of the priority also held during the three-month the impact on our community after infrastructure requirements identified shutdown to keep members and the only just starting to recover from the are well on their way to being realised. wider business community informed unprecedented 2019 monsoonal floods. of the rapidly changing situation. The As COVID-19 forced the tourism industry webinar platform was a success, with Townsville Enterprise was not immune into shutdown, the highly successful 630 attendees participating in these to the impacts of this crisis but while ‘Buy Now Holiday Later’ campaign was forums. dealing with these the organisation launched securing over $100K in gift simultaneously pivoted operations to card sales to support local businesses The final cohort of the Emerging deliver tailored services to members at a time when they needed it most. Leaders Program was also completed and our broader North Queensland Upon Queensland reopening for with 16 participants successfully business community at a critical time. Queenslanders, targeted destination graduating and delivering the marketing campaigns relaunched to Stadium Activation Project and the This was in addition to continuing to drive conversion during key school JigSaw Project which had significant manage major projects such as the holiday periods. community benefit. Big Rocks Weir Business Case which was delivered on schedule and on In early 2020, we were proud to Financial hardship of our members budget despite the challenges the open the new Elliot Springs Visitor from unprecedented events like the pandemic presented. Managing the Information Centre (VIC) along the 2019 floods and COVID-19 have had a $24M Big Rocks Weir and Hells Gates Bruce Highway which will be manned direct impact on Townsville Enterprise, Dam Business Case was a centrepiece by some of our 60 dedicated Tourism but with the support of our members of an exceptionally important year. We Volunteers. While only open for a short we will be able to ensure a solid submitted the final Business Case to period before the pandemic entered financial foundation into the future. the Federal and State Governments Australia, the visitation to the new VIC which identified the project would shows promise for the future. Despite a difficult year, Townsville deliver significant economic benefits Enterprise has returned to surplus as a for the region and encourage new Members were front and centre as result of sound financial management economic activity. Nearly 50 years in the business community dealt with and a diversification of revenue the making, Townsville Enterprise was the impacts of the 2019 monsoonal streams. This has proven important proud to have played a part in finally floods and the COVID-19 pandemic at a time membership was challenged delivering the funding required for this within 12-months. Tailored business and providing services to the business project in the North. development programs, new community was critical. We know engagement initiatives and a pivot North Queensland has the people, the Prior to COVID-19, the region’s tourism to digital and online services were potential and the projects that can and events sector was anticipating a however valued by members during support our State and Nation’s long- record year, with major events secured this period. The tailored ‘SME Flood term economic recovery, and locally we for the Queensland Country Bank Recovery Program’ wrapped up will continue to support our members Stadium and new globally significant in March 2020 after 12 months of and business community’s recovery by tourism attractions opening, like the providing personalised support to continuing to drive that agenda. Museum of Underwater Art, set to members impacted by the floods. turbocharge the tourism industry. In October 2019, Townsville Enterprise, in Digital platforms through the partnership with the regional councils COVID-19 pandemic were critical as and industry, launched the Product the organisation transitioned several and Experience Development Plan, member engagement
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