TV Life; July 19

Home , Ben Grauer, Dinah Shore, Panel show

With Complete TV Schedules for ROCHESTER, BUFFALO and SYRACUSE ~ Now Combined With July 19-25, 1952 ~ ROCHESTER WHIRL MAGAZINE TV LIFE COVER~., ~. Western New York's Official TV Radio and Entertainment Magaz.ine DINAH -~SHORE

Vol. 2 ..... 12 No: 19 Dinah Shore. _<;me_:_oi 'im; J)jr~htest J~~inafies • in the singing-.:.Wor'14·, has stgrB a lon§~terrn Owned and Published by contract wi~h~-_j,tJe· ~,N~ior,aF Broadc;1sting <::ompany to-_'-Joln c t!i.~ _Jl9ster . of . out$tandmg ROBERT H. PEIFFER ASSOCIATES stars of the ·e~~rtai.q:iitent world . 'now· asso- 16 State St., Rochester 14, N.Y. ciated with NOC."'!l > . .· · _The .singing_. __St¥, w.b.a-]i£gan her · televi Phone BAker 0513. Sion career .ol ast Waif:- db~ NBC-TV net work, scored an immediate success with Editor ------Bob Peiffer press and ~ublic. ,Her 'SIK>w, seen on NBC Photographer ______Len Campagno TV Tuesdays and Thursdays, 7:30 to 7:45 p.m. has been renewed for the 1952-1952 season. . JULY 19 • 25, 1952 The "Dinah Shore Show"' went off the air June' 26 for eight weeks. . and wilf return to the network ihom Hollywood on Tues TV Life is published weekly ·at Rochester, day, August 26, ·in the same time period. New York. Subscription price $5.00 per Dinah Shore has had a meteoric career in year, irl advance. broadcasting. She started with NBC in 1940 and soon rose to a position of eminence in radio. Since then she has become one of the IF YOURS IS A TV HOME top recording artists - iri America and has starred in many motion picture.s. YOU NEED nyy LIFE 11 Dinah Shore is the wife of actor -George Montgomery. They are the · parents or a four-year-old daughter, · Melissa.

"LOST IN _ACTION'; ... almost Chicago, fuly ~--:-:-The tape recorder which NBC radfo. newsmen smuggled ·into the meeting of -the Rep11blican National Commit tee on July 1st- w~,s discovered- and confis- cated~but no.t for ·_ long. · · A house detective at the Conrad Hi1ton Hotel, where- the·committee met. discovered the NBC minicorder and turned it over to the sergeant-at-arms. At the · ~onclusion of the session-at which the National Commit tee rea ffirmed an earlier decision. not to ad mit the- recording and photographic equip ment of radio and television broadcasters Joseph 0. M eyers, radio ne-ws operations manager, and two NBC engineers crowded around the sergeant-at arms to look at the gadget. They asked him questions about the_ min icorder, typical questions th;i:t any layman would ask. In the confusion of trying to answer them, the sergeant-at-arms let them come between him and the tape recorder Now is the time for a and before he could say "Willi'am Howard Taft," they had made off with it. When Glamorgraph by the ' last seen, the NBC engineers were success- fully outdistancing the sergeant-at-arms thru LEN CAMPAGNO STUDI~ the halls of Canrad Hilton-and NBC didn't 133 Clinton Ave. S. • BAker 4431 have to list a $250 minicorder as "lost in action." Press Time Flashes

FRIDAY, JULY 18th piano-satirist Victor Borge keep activities lively on this show hosted by Conrad Nagel. 8:00-Arthur Murray Party. Kathryn Murray 1 0:30-American Forum of the Air. Kefauver, plays hastes on this lively variety show Kerr, Russeell and Harriman discuss " Who with well-known guests. Will Top Democratic Ticket in '52?" 8:30-We The People. Interviews with Demo 11 :00-Boss Lady. Lynn Bari's aloof attitude pre cratic personalities at the Chicago Con. vents use of her new General Manager's i,!"l · 9:00-Doorway To Danger. Roland Winters stars novation in the operation of her firm. in drama of international crime. 10:30-Greatest Fights of the Century. Ike Wil MONDAY, JULY 21st liams vs. Enrique Bolanos, filmed at Wrigley Field, 1948. 6:45-Eddie Arnold. Eddie takes over Perry 11 :15-Charlie Wild. Como's spot for the summer series starting tonight. SATURDAY, JULY 19th 8:00-Lux Video Theatre. Henry Hull plays a flinty-tempered Union Army Commander in 12 :00-Big Top. Your favorites plus these guests: "Brigadier." The Takers, Teeter Board act; Tubby and 9:00-My Little Margie. Margie tries to master Spatz, Comedy Acrobats; The Paris Trio, the conga in order to go on a trip to Trampoline Routine, and The Loaf Rios, Re Havana with her Dad. volving Anchor Act. 11 :15-Police Story. A homicidal maniac is 2:00-Siars Cavalcade. Larry Storch tokes over tracked down in this true case. the reins of this popular show. 8:00-AII-Star Summer Revue. Comedy Magician, TUESDAY, JULY 22nd Mr. Ballentine emcees another sparkling all star revue. 8:30-Keep Posted. Guests from the Democratic 9:00-Biind Dale. Six young men vie for dales National Convention will debate the big with three beautiful girls. question of the week. 9:330-Saturday Nnght Dancing Party. Orches-· 9:30-Circle Theatre. Pre-empted for the Dem Ira with Jerry Lester, host. ocratic National Convention.

SUNDAY, JULY 20th WEDNESDAY, JULY 23rd 3:00-Talent Scouts. Singers, Accordionist, and 9:00-Kraft TV Theatre. 10 :00-Biue Ribbon Bouts. Comediene on todays tryouts with Arthur Godfrey. 7:30-Your Lucky Clue. "Mr. District Attorney" THURSDAY, JULY 224th is Basil Rathbone's guest on this new mys 8:00-The Best of Groucho. The best shows of tery-quiz program. the past season are seen again. 9:00-Goodyear TV Playhouse. "The Trial of 9 :30-Mr. Peepers. Wally Cox is off to a fine Eleven l

CONVENTION COVERAGE IS LISTED ON PAGE 18 I ~------··---- ... -SUBSCRIBE TODAY--...... ----...-- Enjoy every exciting issue - Get • Accurate Schedules TV LIFE • , News and Picture Highlights • Radio and TV Personalities 16 State Street, Rochester 4, N. Y. • Area Entertainment Features Gentlemen: Please enter my subscription to ROCHESTER TV LIFE for one year for which I enclose $5.00 - A saving of $5.40 on the Single Copy Price.

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3 FILM vs LIVE TV

by FRED COE Director, Goodyear TV Playhouse

"Will television switch to Hollywood and film?" That's the current question bee that's buzzing in video's bonnet these days. As fo r an answer, all of us have theories and, on the odd chance that I might be correct, here's mine. Yes, television will go to film, but NOT because of any artistic reason. It will PRICE itself onto film . And here's what I mean. A full-hour dramatic show may cost the sponsor some $30,000 per week for the pro duction. And, when the show is over, what does he have fo rthis money?-Nothing! Script rights revert to the author and union regulations prevent a reshowing of the kinescope-thirty thousand dollars gone with the wind. Film, on the other hand, has that all-im portant re-run value which is the quality I feel counts the most in television. True, today a filmed show costs more than a live one, for you pay a greater fee to everyone concerned with the production. However, the point is rapidly being reached when it will pay the sponsor to spend the increase and have a show he can run again. To me, and I'm not acting like the horse player picking a winner via the hatpin method, this so-called point will be reached when live TV costs 50 per cent of filmed Through their own organization Desilu Produc TV. And, with daily cost increases, we're tions, Inc., lucille Ball and Desi Arnaz were getting there very rapidly. one of the first to make telefilms of their Actually, although I'd much rather con- video show. Two days afteer their first film was finished they had a sponsor, Phillip Mor ris, and a network contract. The sponsor paid $30,000 a week far the show out of which they paid all expenses, leaving an average net af $6,000. This is nat the end however, as they awn the films and can resell them for subsequent showings. Each film eventually will bring in $100,000 ... easy to see why television is turning more and more to films.

Does your furniture need re-covering? tinue to do "Goodyear* Television Play Do you want good workmanship, * * * a certainty. Try as we may, to cut or style and fabric? Call house" live, I'm afraid that film is almost maintain costs, they are still rising. Rudies Upholstering Co. During the last four years technical costs GLenwood 3749 have risen on the average of I 0 per cent each year. And, with the advent of the TV 4 actors union, talent costs have also increased though the union is not solely responsible, MAKE-UP BAR because ·a number of other TV producers have aided the increase by paying as much FOR CANDIDATES as $5,000 for stars. Naturally, when the NBC television is the only network covering star gets that much, then the featured player, the Democratic convention to have its own instead of $600, wants $750, and so on down "make-up bar" complete with powder, eye the cast list. brow pencil and grease paint. Actually, I've never yet seen the per The bar is one of several makeup instal former worth $5,000 for one show. To me, lations provided for Presidentiial candidates, there are up-and-coming actresses, or others delegates and political leaders who appear who are not star names, who could per on Philco-sponsored NBC-TV programs at form just as well for considerably less the International Amphitheatre or the Hil money. In the four years that "Playhouse" ton Hotel. · has been on I've never paid more than Syd Simons, noted Chicago make-up man, $1.000 for any guest star. When you pay heads NBC-TV's three-man team of cos more, you're paying that extra for the name. metic artists at the conventions. A makeup And, as Hollywood is currently finding out, man is on duty at the Amphitheatre and at people now want a good show more than a network headquarters in the Hilton from name. We put our emphasis on stories, and early in the morning until late at night. the proof-that we must be on the right track The "makeup" bar is built into a special lies in the fact that we're still the top-rated room in NBC convention studios at the dramatic show on TV, despite the influx Amphitheatre. Simons and. his men will seat of higher-priced competition. the politicos before the bulb-studded theatri cal mirrors and as rapidly as possible pro vide them with whatever base and correc tive makeup is necessary. Simons started working as a makeup man * in Hollywood when he was still in knee * * * pants. He went to work for NBC in Chicago in 1933 and has been associated with the network there ever since. Simons is a versa tile man with cosmetics. He has a "flesh color" thumb. In recent years he has in vented a rapid way to manufacture beards and mustaches ~ "lip toupees" he calls them~and a quick-aging plastic that adds forty years to a person's appearance in 40 seconds. He can, if need be, make up a per son completely in a minute. He'd rather not. He's been training a staff for the conven tions for the past six months and will work around the clock. The "makeup bar" with Simons' staff in attendanc-e is one more NBC-TV facility which makes the network's coverage of the political conventions the most extensive in history.

Visit "The Gallery of Homes" To Select Your Home THE BEST HOME BUYS- BEFORE YOUR EYES Our Main Gallery and Color Vision Mezza nine, a theatre in miniature, located at 14 Folk singer Eddy Arnold, the Tennessee Plow E. Main St. (Ground Floor), nearly two thous boy, will replace Perry Como every Monday, and listed properties, shown by photos, slides Wednesday and Friday at 6:45 p.m., starting and movies. July 21st. Eddy will play host to guest vocal John T. Nothnagle, Inc., Realtors ists each week throughout this replacement BAker 8150 sum mer series. 5 SEE! HEAR! JUDGE! DEMOCRATIC CONVENTION From Chicago -- J U L Y 2 1

WHAM RADIO and TELEVISION Radio--1180 on your dial TV--Channel6

6 DAYTIME PROGRAMS MONDAY THROUGH FRIDAY

1 :QO---iTues) Film CHANNEL 6 (Wed) Art Gallery Program 9 :55-Thoughts for the Day (Thurs.) How Do You Do It? (Fri.) Make It and Market 10:00---iMWF) Morning News (T& T) Arthur Godfrey 1 :15--{Mon) " Homemakers' Design" (TTF) Film 10:15-Morni ng News (T&T) (Wed) Bride and Groom (CBS) 10 :30---Take It Easy with Mort Nusbaum 11 :00---iMTTF) Bride and Groom 1 :30---Garry Moore Show (Wed) Film 2:15-(Mon) Film 11:15--{Mon) You and Your Child 2:30---Guiding Light (TWT) Film 2:45-0pen House (Fri) Bride and Groorn 3 :00---The Big Pay-Off 11 :30-Strike It Rich 12:00---Noonday News 3:30---Johnny Dugan Show 12 :15-Love Of Life 4:00---Matinee in New York 12:30---Search for Tomorrow (CBS) 5:00---Hawkins Falls 12:45-"Ship' s Reporter" 5:15-Gabby Hayes 1 :00---iMon) " Homemakers' Designs" 5:30---Howdy Doody

CHECK THE SCHEDULES DAILY Tues. July 22nd Thur. July 24th Compact, Complete List for Entire Week 6:00 Industry on Parade 6:00 Film 6:15 News 6:15 News 3:30 What's My Name? 6:30 Speaking of Sports Sat. July 19th 6:30 Speaking of Sports 6:45 Film 4:00 Date With Judy 6:45 For Sports Sake 4 :30 Zoo Parade 7:00 Film 7 :00 Film 7:30 Liberace 1 0:30 Space Patrol 5:00 Super Circus Time 7:30 Travel 7:45 News Caravan 11 :00 Hopalong Cassi d y 5:30 Film News Caravan 12:00 Big Top 7 :45 8 :00 Groucho Marx 6:00 Sky King 8 ,00 Midwestern Hayride 1 :00 Western Theatre 8:30 Film 6:30 Foreign Intrigue 8 :30 Keep Posted 2:00 Stars Cavalcade 7 :00 Meet the Press 9:00 Sportsman ' s Club 9:00 Film 9:15 little Theatre 3:00 Matinee Theatre 8:00 Big Payoff Circle Theatre 9:30 Mr . Peepers 4 :30 Time for Travel 9:00 TV Playhouse Orig. Amateur Hour 9:30 10,00 Martin Kane 5:00 TV Teen Club 10:00 Celebrity Time Bob Considine 10:00 10:45 Film 5:30 Rootie Kozootie 10:30 R.D.C. Theatre News 10:30 6:00 Bishop Sheen 11 :00 11 :00 News 11 :00 Boss lady 11 :15 Stars Playhouse 6:30 Wild Bill Hickok 11 :30 Sammy Kaye Show 11 :15 Broadway 7:00 Mr. W izard 7:30 Film 7:45 NBC Weekly News Wed. July 23rd Fri. July 25th 8 :00 All-Star Rev ue 6:00 Space Cadet 9:00 Blind Date Mon. July 21th 6:00 Space Cadet 6:15 News 9:30 Dance Bond Party 6:15 News 6 :30 Speaking of Sports 10:30 Wrestling 6:00 Space Cadet 6:30 Speaking of Sports 6:45 Eddie Arnold 11 :30 Film Playhouse 6:15 News 6:45 Eddie Arnold 7:00 Film 6:30 Speaking of Sports 7:00 Film 7:15 Safety First 6:45 Eddie Arnold 7: 15 How a Plane Flies 7:30 Those Two 7:00 Film 7:30 Those Two 7:45 News Caravan Sun. July 20th 7:30 Those Two 7:45 News Caravan 8:00 Arthur Murray Party 7:45 News Caravan 8:00 Boston Blackie 8 :30 We The People 12:00 In the Park 8:00 lux Video Theatre 8:30 Chromoscope 9:00 Door of Danger 12:30 Candy Carnival 8: 30 Big Picture 8 :45 Film 9:30 The Unexpected 1 :00 Hats in the Ring 9:00 Little Margie 9:00 Kraft TV Theatre 10:00 Summer Sports 1 :30 Frontiers of Faith 9:30 Dang. Assignment 0:00 Blue Ribbon Bouts 10:30 Great Fights 2:00 Name' s the Same 10:00 Sum mer Theatre 10:45 Sports Parade 10:45 Nature of Things 2:30 Trouble with Father 11 :00 News 11 :00 News 11:00 News 3:00 Talent Scouts 11 :1 ~ Pol ice Story 11:15 Robert Montgomery 11 :15 Charlie Wild FOR EXCELLENT • WASH JOBS • LUBRICATION CHARLES DE JUNO • GAS AND OIL • SERVICE HUDSON AT NORTH EMpire 1001

7 PAGING PATTI Patti Page, singing favorite of theatres, nightclubs and recordings, stars in "Music Hall," a new twice-weekly musical-variety series featuring Carl Hoff and his orchestra and outstanding guest entertainers. Miss Page, whose recordings of "Tennes see Waltz," after several other song suc cesses, has become one of the biggest best sellers of all time, was raised and educated in Tulsa, Okla., and got her vocal start on a radio station there. A touring band man ager named Jack Rae! discovered her, got .her a job with an orchestra and afterward a radio network spot in Chicago. For a time she had her own CBS radio program in that city. A guest appearance with Frankie Laine at N ew York's Paramount Theatre spring boarded her recording career.

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8 CLOTHES MAKE THE MAN • ESPECIALLY ON TV For the first time in history a dark horse For women who may be wondering what political candidate may appear lighter and will enhance their appearance, TV costume brighter than Republican and Democratic designers suggest they steer clear of large favorites at the Chicago conventions. This prints, white shiny fabrics, avoid extreme state of aff.,.irs may come about because of contrasts of colored accessories. Rustling television,. which places a premium on taffeta is much too audible. Ruffles and certain types of clothing for best appear elaborate details on dresses are wasted on ·ance on TV screens. televiewers. Fitted suits and dresses show Established Presidential candidates and up best. Women would do well to pay major politicos have had the benefit of ex attention to their hair, face and upper torso pert NBC-TV advice on what clothes to because they will be the focus of TV at wear, what makeup, if any, is needed to up: base, eye shadow, lipstick, plus such avoid a shiny nose or a perspiring .bald tention. Women can wear a complete make scalp. But a compromise candidate, the corrective cosmetics as they may wish to unknown politician who might run away use. with the nomination at the last moment, Makeup was a basic necessity for all may show up for his acceptance speech persons, men and women, at the 1948 con in a white suit, white shirt, white pocket ventions, but greatly improved television handkerchief, and black and white shoes cameras · have eliminated the need. Male that will obliterate his face on the voters' political figures can feel safe going "on television sets. camera" without any makeup whatsoever, What the candidates know already is though a touch of flesh-color on the face that conservative gray, blue and tan suits will obviate five o'clock shadow and any are most appropriate for television appear perspiration shine. Personalities may want ances. The suits remain unobtrusive and do to remove wrinkles or bags under their not cause a " halo," dark or light, on tele eyes with pale grease-paint, or use an eye vision tubes. This "halo" occurs where brow pencil or liquid scalp masque to there is too violent a contrast between cover up bald spots and thinning hair. yellow or white and black. White Summer On polished bald pates a coating of fabrics are therefore taboo. Light blue, tan, dark cake makeup would do well to have green or gray shirts look neatest. Haber their hair cut a few days before convention dashers in Chicago are doing well-who time to eliminate the freshly shorn look. have put in big stocks. Ties that are NBC has fully equipped makeup rooms small-patterned, striped or plain look fine. at the network's convention headquarters The man with the hand-painted tie risks in the north wing of the International Am his charm under a blurry cloak. To con phitheatre, where the Republicans have ·stituents he'll appear to be wearing a light met and the Democrats will meet. Among up joke tie of other days. many other facilities NBC will have a Most persons who will appear on tele vision at the Chicago conventions are old stock of blue-tinted shirts on hand for last hands at TV. They know what to wear. minute speakers caught " blooming" white.

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9 Your lilt/eo Weelt In Plcture1 QUIZMISTRESS LUX STAR ROMANTIC ADDS SHOW

POLITICS will again reign this week when the Democrats take over Chicago for their Presidential Convention. Just as with the GOP Convention of a week ago, television will again provide tremendous coverage of a tremendous event. This week's "Big Show" should go over just a little bit more smoothly because everyone connected with the con vention coverage had the opportunity to ob serve mistakes made at Republican Sessions. To the newsmen below it is certainly no new story because not only did they get their feet wet in last week's deluge but some of them such as Richard Harkness, H . V. Arlene Francis emcees her own sum Kaltenborn, Ben Grauer and George Hicks mer panel show, "Who's There?" on have been covering National events for Monday evenings (CBS-TV). years. Ben Grauer, it is said, has broadcast at least once a day on NBC for the past 20 years. LUCKY SLEUTH Many of these newsmen have become by words in our households throughout the land. To them, and their staffs of unnamed hundreds, goes the real task of bringing a clear, easily understood picture of what is going on. The TV cameras, wandering over the en tire convention-zoom up close to significant developments on the convention floor or Hennry Hull, Broadway and Hollywood Hillary Brooke, Hollywood lovely, adds Garry Moore, in addition to his daily take viewers right into delegation caucuses. star, plays flinty-tempered Union Army zest to the romantic interest in "My program, acts as master of ceremonies All of this makes Mr. and Mrs. America of commander in "Brigadier" on CBS· TV's Little Margie," on CBS- TV starring in CBS-TV's new weekly panel quiz · 1951 , the best informed electorate in our en "Lux Video Theatre" Monday, July 21- Charles Farrell and Gale Storm. "I 've Got A Secret." tire history.

Sauve Basil Rathbone presides over the new mystery quiz "Your Lucky Clue," CBS-TV's summer replacement for "This Is Showbusiness." Host Rathbone tests the sleuthing abilities of both real and George H leks W. W. Chaplin John Ca!'!'eron Ben Grauer Elmo Roper Morgan Beatty H. V. Kaltenborn - Richard Harkneaa fictional detectives appearing on the Swayze weekly panel.

10 11 NITE LIFE * * Among the " Hi~Lites" that twinkle in the Rochester night is the Ray Brand Trio DUMPLING HILL with their authentic jazz at Squeezer's Restaurant and Cocktail Lounge Musical Bar, 420 State Street. Full Course Dinners - Lunches • • • Friday Specials "And the night shall be filled with mu Fish Fry - Scallops - Fried Shrimp sic" ~when the charming Suzanne plays the organ at picturesque Colonial Hotel which Fils Trio- Fri. -Sat. nestles in the dugway at Ill Empire Boule~ vard. Suzanne entertains Friday and Sat~ We Cater to Wedding Receptions urday nights. There's a spacious dance floor Banquets - Parties to glide over. . 2130 ScoHsville Road • • • GEnesee 6143-J The gently rolling hills, the lovely Spring ~ time blossoms ·and the awakening country~ side make a drive out to Dumpling Hill IT'S sheer pleasure. And when you get there (stop at 2130 Scottsville Road~that's the place), you'll be greeted with a: relaxing THE GARDEN GRILL cocktail · and your choice of one of the specials of the house. If you go on a Friday for or a Saturday the Fils Trio will serenade • The Very Finest of Food you~and you'll love it! ' • Real, Friendly Atmosphere • Orchestra and Dancing • • • Billy Spitz;' trumpet sounds the call to Friday - Saturday - Sunday the Fawn Club, 1982 Ridge Road East, and Make It a MUST Each Weekend the Cugar Blues Five come in with a few blue notes for you. 1133 NORTON STREET EMpire 1054 REX STEVENSON 1 S LIQUOR STORE Rochester's Only Authentic Jazz Spot Offers Your Choice Now Presents of THE Fine Wi-nes, Liquors and Cordials

RAY BRAND TRIO 1738 East Avenue 420 State Street MOnroe 1740 EMpire 0967

12 HIGH LITES * Tony Bennett, popular recording star is appearing at The Triton starting July 17th. Call Culver 6077 for your reservation to * a wonderful "night out" at the T riton. • • • TONY BENNETT You'll have to look for the Hide-A-Way, but it's worth finding! It's at 504 Atlantic Popular Recording Star Avenue near Culver. The whole place rocks starting July 17th at on Fridays and Saturdays when Lou Fellen and his Rhythmasters go to town. THE TRITON Sunday Dinner Starts at 1 P. M. • • • Bowling Banquets Invited The Garden Grill has such a friendly at mosphere it advertises it! So, if you like friendly atmosphere, rollicking rhythms and dancing the polka, stop in at 1133 Norton Hide-A-Way at Street. You'll be welcome. THE HIDE-AWAY • • • Always A Take a setting like the cocktail lounge of the Hotel Seneca, add a refreshing drink, Star-Studded Show sprinkled liberally with friends, blend - and there you have the perfect ingredients Lou Fellon and Rhythmasters for a delightful evening. Try our recipe for FRIDAY - SATURDAY A Night at the Seneca. Book your bowling banquets and partit:~s now!

504 Atlantic Ave. (~ear Culver) THE FAWN CLUB Phone: CUlver 6329 for Reservations Now Presents Tasty Food and Delicious Drinks Always COLONIAL BANQUETS and PRIVATE PARTIES HOTEL Serving Lunches 1982 Ridge Rd. CU. 7403 and Dinners Daily SUZANNE TIMES SQUARE AT THE ORGAN Points With Pride To FRI. - SAT. BILLY VALENTINE Dancing to Bert Latimer and His Orchestra Saturday Evening At The Piano MATT REGER - Prop. 44 Exchange Street 1111 EMPIRE BLVD. LOcust 9442 CUlver 3968

13 Channel 8 WHEN Syracuse, N.Y.

1 :00 Previews - Sign Off DAILY MONDAY THRU FRIDAY

9 ,40 Sign On 11 ,oo AI Pearce Show 1,00 (TWT) Dem. Con. FRIDAY 9 :55 Morning Pra yer 11:1 5 Bride and Groom 2,30 The Guiding Light 2,45 Mike and Buff JO ,oo CBS News 11 ,30 Strike It Rich 3 :30 Summer Sess ion 4 :00 Movie Matinee 10,30 Arthur Godfrey 12,00 The Egg & I 5,00 The Bunkhouse 10 ,45 Kay' s Kitchen 12,15 Love of Life 6 :00 Western Theatre 6 :20 News and Sports 6,30 Space Cadet SUNDAY 5,00 The Bunkhouse 9,30 Keep Posted 6 :45 News and Sports 6:00 Western Theatre 9 :00 Crime Syndicated 7 ,00 Captain Video 6:20 News and Sports 9 :30 Dem . · Convention 7,30 Your TV Shopper 12,00 Sign On 6 :45 News and Sports 11 ,30 News & Sports 7,45 Eddie Arnold 12:10 Morning Prayer 6,30 Space Cadet 11 ,35 Sammy Kaye 8:00 Murray Party 112:15 Tootsie Hippodrome 7,00 Captain Video 12,05 Charlie Wild 8:30 Pantomine Quiz 12,30 Candy Carnival 7,30 Ozark Mt, Boys 12:35 Previews - Sign Off 9,00 Playhouse of Stars 1 :00 To Be Announced 7 ,45 Perry Como Show 9 :30 footl ights Theatre 1,30 Life Is Worth Living a ,OO Lux Video Theatre 10,00 Police Story 2:00 Sunday Matinee 8,30 Godfrey Talent Show WEDNESDAY 10,30 B'd 'w'y · Hollywood 3,30 Name's the Same 9,00 My Little Margie 1 1 :00 News and Sports 4,00 The Big Picture 9:30 Dem . Convention 6,30 Space Cadet 11 :05 Premier Playhouse 5:00 Super Circus 11 :30 News and Sports 6:45 News and Sports 12,30 Previews • Sign Off 6:00 Pre-Conv. Program 11 :35 Mystery Theatre 7 ,00 Captain Video 6,30 It's News to Me 12:30 Previews - Sign Off 7 :30 furniture Trends 7,00 Gene Autry 7 ,45 Perry Como Show SATURDAY 7 ,30 Your Lucky Clue a,oo Godfrey a,oo Toast of Town 9,00 Strike It Rich 10:55 Morning Prayer 9 :00 Information Please 9 :30 Dem . Convention 11 ,oo Space Patrol 9,30 Break the Bank TUESDAY 11 ,30 News & Sports 11 ,30 Prize Party JO ,oo Celebrity Time 11 ,35 Mystery Theatre 11 ,45 Film Featurette 10,30 What's My Line 12:30 Previews - Sign Off 12,00 The Big Top 11 ,oo Sunday News 3,00 Mike and Buff 1 ,oo Hopalong Cassidy 11 ' 15 Previ ews • Sign Off 3,30 Mel Torme Show 2 :00 Mystery Matinee 4:00 Movie Matinee THURSDAY 5,30 Wild Bill Hickock s,oo The Bunkhouse 6,oo Beulah 6 :00 Western Theatre 7 ,00 Captain Video 6 ,30 The Cisco Kid MONDAY , '6,20 News and Sports 7 :30 lone Ranger 7 ,00 Stu Erwin Show 6 :30 Film Feature a ,oo Amos ' N Andy 7 ,30 Beat The Clock 6 :45 News and Sports 8,30 Chance of Lifetime 8:00 Summer Cinema 12:30 Dem . Con vention 7,00 Captain Video 9 :00 Around the Town 9 :00 Summer Cinema 3,00 Mike & Buff 7' 30 Gadabout Gaddis 9 :30 Oem . Convention 10:00 Summer Cinema 3:30 Summer Session 7 ,45 Music Holl 11 ,30 News & Sports 11 ,oo Wrestling from Chi. 4:00 Movie Matinee a ,oo Date With Judy 11 ,35 Mystery Theatre 12,30 Previews • Sign Off

Channel 5 WSYR-TV Syracuse, N. Y. 9,30 Mr. Peepers DAILY MONDAY THRU FRIDAY 10,00 Martin Kane 10,30 The Unexpected 12,00 Ruth Lyons 50 Club 3:30 Johnn y Dugan Show 6 ,55 Red Patron 's Sports 11 :00 Camera Headlines 12:30 Camera Headlines 4,00 Kate Sm i th 7,00 (MWF) 5how Case FRIDAY 12:45 Hollywood Matinee s,oo Hawkins Falls Tues . Con vention a ,oo Curtain Call 2,00 Ladies Day s,15 Gabby Hayes Thur . Three 8,30 We, The People 3,00 The Big Payoff 5,30 Howdy Doody 7<15 (MWF) Goldbergs 9 :00 Doorway to Danger 6,00 Canyon Jack 7,30 (MWF) Those Two 9 :30 Dangerous Assignmenl 10:00 Sports Newsreel Ed Murphy 6,30 (TT) Liberace 10:30 Greatest fights 6:45 Camero Headl ines 7 ,45 Camel News 10:45 Genesee Playhouse 12: 15 Camera Headlines

SUNDAY 10,30 Hollywood Theatre 10:00 Orig . Amateur Hour SATURDAY 12,30 News • Sign Off 10,45 Bob Considine Show 1 ,50 Sign On & Music 1 :20 Sign On and Musk 11 ,oo Beyond the Sound 3 :00 Western Jamboree 1 :30 frontiers of faith MONDAY 4 ,30 Ch i cago '52 WEDNESDAY 5:30 Rootie Kazottie 2,00 Hat's In the Ring a,oo Qui z Ki ds 6,00 Royal Showcase 2 :30 America at Work 8:30 Voice of Firestone 8:00 Youth Wonts to Know 6,30 Big Picture 3 :00 Midwestern Hayride 9,00 lights Out 8 :30 Juven ile Jury 7,00 Film Feature 9:30 Robert Montgomery 9,00 Kraft TV Theatre 7 :30 American Inventory 4 :00 Movietime 10,30 Who Sai d That 10:00 Conv . Conference a ,oo All Star Revue 5,00 Zoo Parade 11 ,oo Camera Headlines 10:30 forum of the Air 9,00 Blind Date 5:30 The Big Picture 11 :00 Camera Headlines 9 ,30 Dance Party 6,00 Campbell Playhouse TUESDAY 10:00 Conv. Conference 7:00 Meet the Press 10:30 Ass ignment - Manhunt 7,30 Meet the Press a,oo Jeffrey Jones THURSDAY 11 ,oo Eleventh Hour a,oo Big Payoff 8:30 M idwestern Hayride a ,oo You Bet Your Life Weather 9,00 TV Playhouse 9,00 Boss Lady 8:30 Conv . Conference Baseball Score s 1o ,oo Gruen Theatre 9,30 Circle Theatre 9,00 Dragnet local News 14 SUPER MOBILE UNIT--CRASH TRUCI(-- It's NBC's News Room On Wheels

NBC television put its super mobile unit generator powers the three TV camera on the air Saturday from Chicago for the chains and provides sufficient illumination first time during a full-hour program point to interview survivors at nighttime disaster up the network's extensive installations for scenes. The generator is sealed in a special covering the Republican and D emocratic compartment to minimize noise and vibra National _ Conventions. tion. The super mobile unit, sometimes called The electronic TV cameras and five "the disaster unit," "crash truck" or "TV monitors and all other moveables travel in newsroom on wheels," is a 35-foot roving fibre-board or foam rubber anti-shock mount TV studio equipped to transmit electronic ings. The 10--man crew can assemble the and film sound-pictures to the NBC network cam~ras and go on the air within 15 min from the field. The unit provides its own utes after they arrive at the spot of a electric power from a 10-kilowatt gasoline remote pickup. generator and can operate completely in When NBC-TV's newest mobile unit, dependent of cables, wires or public power the first of three, drives into a gas station supply within a 30-mile radius of any to "fill 'er up," it takes 135 gallons before NBC-TV stations. the gauge reads "full." The truck rolls William Resides of NBC-TV's audio around the country on two 11 x 20 tires in video engineering group in New York front, four in the rear. Wherever it goes, supervised the design and construction of its size alone attracts attention and when the converted 44-passenger bus. The crash its ding-dong-ding air horn sounds the NBC truck is 35 feet long, eight feet wide and Chimes at intersections, everyone in the 11 feet. four inches high. Its 12-cylinder vicinity turns around to look. engine developes 210-horsepower and pushes The disaster unit is one of four NBC-TV the truck with its full load of equipment mobile units operating under the supervision · and its operations crew of 10 men at speeds of F . A. Wankel at Chicago. They enlarge as high as 65 miles per hour. On long trips, the scope of the network's political conven two drivers alternate at the wheel of the tion coverage. In Chicago, NBC-TV's new huge blue-and-gray vehicle marked "NBC" est mobile unit is garaged at 2424 South with bright -aluminum letters. Wabash Avenue. Inside the super mobile unit, behind the curtained-off driver's cab, is the control room for the field and technical directors, the video, audio and utility engineers. The FINE FINISH crew coordinates and transmits pictures from three electronic TV cameras and will, when ARTHUR GODFREY on "TALENT the equipment is installed, be able to trans SCOUTS " ~ "Well, they finally selected mit sound-pictures from film cameras, too. Miss Universe. As far as I can see, the The truck will soon contain a fast-develop world is in pretty good shape." ing darkroom and a film projector. A dual purpose microwave carries both sound and picture from the disaster unit to the nearest NBC-TV station or relay point. The crew headed by technical director Jimmy Davis LA DELPHA can receive instructions on another wave length through a cue radio receiver. They BROS. also have a two-way telephone link to NBC-TV as well as a series of internal phone circuits connecting control personnel REPAIRS to cameramen and to the mobile units' SERVICE headquarters. The whole truck is air-conditioned by a Installation machine that operates alternately on gaso line and electric power. The air-conditioner HEATING is similar to those used in refrigerated trucks and trailers and can be removed bodily CONTRACTORS from the truck for servicing. 114 RANDOlPH ST. BAk. 6033 The 10-kilowatt gasoline-driven electric 15 Channel 4 WBEN-TV Buffalo, N. Y.

11 :30 Playhouse of Stars DAILY - MONDAY THRU FRIDAY FRIDAY 7:00 To Be Announced 9:00 Your Figure 11 ,30 Stdke It Rkh (Th) Sh;ps Reporter 7:30 Stars of Excellence 9 :15 News (Th) Your FamH y 3 :30 Johnny Dugan 7:45 News Caravan 9 :30 Learn and live 12,00 (WTF) News 4 :00 Matinee in N .Y. 8:00 Arthur Murray 9 :-45 film Featurette 12:15 love of life 5:00 Fun to learn 8 ,30 We the People 10:00 Shoppers Guide 12:30 Search· Tom . 5:1 5 Flash Gordon 9:00 Feature Film 10,30 (MTWT) Godfrey 12,45 The Gu;d;ng Ught 5 ,30 Howdy Doody 10:00 Summer Sports Reel ( fri) Tee Vee Theatre 1 :00 Matinee Ploy . 6:00 Sagebrush Trail 10,30 G•eatest F;ghts 10:45 Tee Vee Theatre 1:45 Johnny ' s Show 6,30 News 10:45 Nature of Things 1 hOO (F) Br;de, Groom 2:00 Garry Moore 6 ,45 Sports Spot!;ght 11 ,oo Late News 11:15 MTWT Bride, Groom 2:30 Meet Millers 7 :00 Summer Sh'cose 11 ,30 Racket Squad 3 ,00 (MWF) B;g Payoff 12,00 The Unexpected SATURDAY 11 ,oo Space Patrol SUNDAY MONDAY 11 ,30 Charne WUd 11 :30 Children ' s Theatre 12,00 News 12,00 B;g Top 7:00 Film Featurette 12:15 Film Featurette 1 ,oo WUd BHI Hkkok 7:30 Stranger Than Fie . WEDNESDAY 12:30 Candy Carnival 7:00 To Be Announced 1 :30 lo Be Announced 7 :45 News Caravan 2:00 Film Feature 1 :00 Range Rider 8:00 Video Theatre a,oo Arthur Godfrey 1 :30 Frontiers of Faith 9 ,00 TV Theatre 2,30 Campbell Playhouse 8:30 Voice of Firestone 3 ,00 Hopolong Cassidy 2:00 Hats in the Ring 9,00 My Uttle Marg;e 1 0 :00 Boxing Bout 4:00 Film Featurette 2:30 The Big Picture 9:30 Crusade in Europe 10,45 Sports Spot 3 :00 To Be Announced 11 ,oo Late News 4:30 Paul Whiteman 10:00 Summer Theatre 5,00 c;sco K;d 3 ,30 Claud;a 11 ,oo Late News 11 : 15 To Be Announced 4 :00 Film Featurette 11 ,30 The Web 5,30 Beat the Clock 11,10 F;nal Sports Sports Spotl;ght 4 :30 Name's the Some 11 ,25 FBI Fug;t;ves 6,oo 5,00 Sky K;ng Theotre THURSDAY 6 : 15 News Bulletins 5:30 lone Ranger TUESDAY 6:30 Western Theatre 6 :00 Vacation Time 7:00 To Be Announced 7,30 UofB Round Table 6 ,30 Charades 7:00 To Be Announced 7 :30 Film Featurette a,oo All -Star Revue 6 ,50 News 7:30 Sportsman's Club 7:45 News Caravan 9 ,00 B!;nd Date 7 :00 Meet the Press 7:45 News Caravan 8:00 Groucho Marx 9 : 30 Donee Party 8,00 The B;g Payoff 8 :00 Midwestern Hayride 8:30 To Be Announced 1 o,oo Newsreel 9 ,00 TV Playhouse 8,30 Keep Posted 9:00 Gangbusters 10:15 Week in Sports 10:00 Celebrity Time 9 ,00 Boss Lady 9 :30 Mr. Peepers 10:30 Assignment-Manhunt 10:30 One Man's Family 9:30 Circle Theatre 10:00 Martin Kane 11 :00 late News 11 :00 late News 10:00 Orig. Amateur Hour 10:30 Dangerous Assignment 11 :05 Weather Forecast 11:10 Sports Review 10:45 Invitation Playhouse 11 ,oo Late News 11 : 10 Final Sports Review 11 : 15 Montgomer y Presents 11 ,oo Late News 11:15 Industry on Parade 11 : 15 Film Theatre "WEDGE WIPE"-- New CBS Technique

CBS T elevision yesterday introduced a new vention floor. The wedge, which was as method of covering a major news event big as Director Hewitt wanted it to be, sometimes showed Cronkite or Edwards when it used its newly-perfected wedge alone in CBS-TV's control studio "A," wipe amplifiier device while bringing the sometimes was enlarged to include their as sight-and-sound story of the opening day's sistants, sitting alongside at the control sessions of the Republican National Con studio desk. The wedge usually was cut into vention to millions of televiewers from coast the lower, right-hand corner of the main to coast_ picture on the receiver screen. A special switching device, operated by The wiper, which operates either horizon a technician under the direction of Director tally or vertically, again as the director Don H ewitt, enabled the nationwide CBS wishes, slowly wiped out the old picture as TV audience to watch simultaneously on its a new pickup was brought on the screen. home screens not only the main picture Thus, if Hewitt wanted to switch to an air the proceedings on the convention floor, a port arrival, the technician, operating his " remote" from elsewhere in the Amphi switching device, "wiped out" the conven theatre, or a pickup from some other point tion floor, and the airport scene was brought in Chicago-but any other picture that Di on the receiver screen as the convention rector H ewitt wanted to cut into the main floor floor picture disappeared. picture. GOP delegates who watched the opening Thus, Anchor Men Walter Cronkite, dur sessions on Westinghouse receivers posted ing the morning and afternoon session, and throughout the Amphitheatre, were flatter Douglas Edwards, during the evening ses ing in their praise on this new television sion, frequently were cut, as "wedges," into broadcasting technique introduced by CBS the pictures being broadcast from the con- TV. 16 ttOVER THE TV fE.NCE'' After all the talk about the lack of sponsors for TV, NBC and CBS have just reported virtual sell-outs of available time for next season ... Telethons may be few and far between in the future. The Bob Hope-Bing past couple of years .. . Is there a fued de Crosby show for the Olympic Fund brought veloping on "This Is Show Business" be in only 30 per cent of the million dollor tween George Kaufman and Sam Levinson? pledges. Too many phonies and publicity And another between Kaufman and Jack seekers gummed the works for fair .. ·. Hey! Leonard? Some strange actions are going on Here's news! Walter Winchell just this min ... Herb Shriner, this department's vote for ute signed for simultaneous radio and TV the most refreshing new video comic of the programs in the Fall. He will be on ABC past year, is heading for Hollywood in his TV, natch, and at his usual time of 9 p.m. 1937 Cord. Sure hope he makes it . . . Cur EST, Sundays, ditto natch. Got sponsors rent American Magazine bestows kudos on for both mediums, too . . . The big NBC-TV ABC's "Beulah" program as an "outstand "Comedy Hour" line-up for next season ing contributor to family fun" ... Glad to shows Eddie Cantor, Martin & Lewis, Bob see "Date With Judy" back on the air. Hope, Donald O'Connor and Abbott & Cos Heading the cast in the title role of the tello as returnees. The same web's "All Star ABC-TV half-hour is cute Mary Linn Bel Revue" will go under some slight changes as ler, formerly seen on the pioneer video soap Jimmy Durante and Martha Raye are the opera "The First Hundred Years" . . . If only two signed for the series. Definitely you want to grasp the fabulous rise in pub out of the picture are Ed Wynn, Danny lic acceptance of TV, may we point out that Thomas and Olsen & Johnson. Reports are the 1948 Conventions were beamed to 420,- that the network is dickering currently with 000 sets throughout the nation, while last Ben Blue, the Ritz Brothers, Tallulah Bank week's goings-on in Chicago were sent to head, Phil Harris, Maurice Chevaliier and some 18,000,000 receivers . . . Somehow or Harold Lloyd to take over the full-hour spot other the title of the video program that on occasions .. . Now it appears the reports fascinates us most is "Tootsie Hippodrome." that Der Bingle would appear on radio and Gotta tune that one in and see just what TV for that soft drink company were pre happens .. . Fran Allison, the lovely gal on mature. He'll be back on the air lanes next "Kukla, Fran & Ollie," bobbed up recently Fall for somebody or other, so don't worry as regular panelist on "Ask Me Another," a about that .. . "Life With Luigi" has been sports quiz show, of all things. With the assigned the choice Monday evening spot on lovely Fran was footballer Johnny Lujack NBCTV immediately following the highly and Lonny Lunde, Quiz Kid sports author rated "I Love Lucy" show ... A New York ity . .. Boston's Roland Winters starring TV station is about to launch the first all in the new "Doorway to Danger" series night operation in TV history. Disc Jockey over NBC-TV ... After all that space in Fred Robbins will serve as emcee . . . Al the big magazines about the new Wally Cox bert McCleery, the fine TV producer who program, we feared the worst, but can re goes in for those close-up shots so impres port that the show was a dilly . .. and be sively, is currently handling the directional sides something new and novel for video. chores on the "Hallmark Summer Theatre" A Summer replacement at present, we feel . .. Bay & Ray, two zany comedians from it will get a spot of its own soon. Follow Boston, are returning to their home town for ing in the footsteps of Jerry Lester, Jack a triumphal public appearance shortly .. . Carter and Jackie Gleason, is a pretty tough Dan Petrie, another of TV's top directors, deal, but Larry Storch did OK on his first will produce the "Police Story" program for emcee job on "Cavalcade Of Stars." If CBS-TV for a couple of weeks this Sum they give him solid material, Larry will leap mer. Young Dan is the only person in TV right to the top . . . Mary Pickford Rogers, we've discovered who hails from Nova Bob Hope, Bing Crosby and Jimmy Stewart Scotia . . . Three top gal singers will be are several top Hollywood names who have seen often on TV this Fall due to wide applied for TV station licenses around the sales of recent disks. The threesome are country . . . Mort Nusbaum, disc jockey Patti Page, whose TV show is already on and emcee at WHAM and WHAM-TV the air, Georgia Gibbs and Peggy Lee. And Rochester, off on an eight week cruise into don't forget Dinah Shore, likeable songstress Canadian waters aboard his yacht "Tee neatly tucked into her own show for the Vee," returns September I. 17 HHIS RADIO AND TV WORLD~ •

TELEVISION CONVENTION COVERAGE · JULY 18TH 8:30-9:00 p.m . - WE, THE PEOPLE. Inter views from Chicago of the leading Demo cratic Party. personalities. JULY 19TH 4:30-5 :00 p.m. - CHICAGO '52. Tour of NBC convention facilities. Staff of commen tators will be featured. 10:00-10:30 p.m. - CONVENTION NEWS CONFERENCE. Lawrence Spivak and Martha Rountree with leading Democratic candidates and newspaper reporters. JULY ~OTH 5:30-6:00 p.m. - HATS IN THE RING. 7 :00-8:00 p.m. - MEET THE PRESS. All Democratic candidates. 10:30 p.m. - AMERICAN FORUM OF THE Judith Parrish is a featured player in "Sum mer Theatre" which has replaced AIR. "Who Will Top Democratic Ticket in "Studio One" until September 22. '52?" Discussion by Kefauver, Kerr, Russell and Harriman on eve of the Democatic Con- vention. JULY 21ST 10:00-11 :00 a.m . - DEMOCRATIC CON VENTION . Features prior to opening of ses sions. 11 :30 a.m. - CONVENTION SESSION. · 7 :00-7:30 p.m.-CONVENTION HIGHLIGHTS 9 :30 p.m. - CONVENTION SESSION. JULY 22ND 8:30 a.m . - " KEEP POSTED." Guests from Democratic National Convention will discuss question of the week. 10:00 a.m . - ' CONVENTION Pre-views. 11 :30 a.m . - CONVENTION SESSIONS. (Will continue if convention warrants it). 7 :00-7:30 p.m.-CONVENTION HIGHLIGHTS 9:30 p.m. - CONVENTION SESSIONS. JULY 23RD 10:00-11 :00 a.m .-CONVENTION Pre-views 8:00-8:30 p.m .-YOUTH WANTS TO KNOW Crack reporter Erward R. Murrow, is Teen-agers interview prominent Democrats. one of the CBS team of reporters and analysts covering the Presidential Con· JULY 24TH vent ions. 8:30-9:00 p.m.-CONVENTION HIGHLIGHTS 18 MAMIE MUSES THE GREEN THUMB JO TREHY, NBC-TV's make up marvel, By DOC and KATY ABRAHAM, Naples, N.Y. went on loan to "WE, THE PEOPLE" for "The Green Thumb" is broadcast every General Eisenhower's pre-convention ap Saturday at I 2,00 noon over WHAM -TV pearance-and travelled all the way to TOMATO WILT: We've received inquiries Ames, Iowa, to make Ike telegenic. Raptly asking us what causes tomato plants to wilt. watching her G . 0. P . candidate husband One reason for wilt is the activity of the being made up was Mamie Eisenhower, tomato borer. This pest starts at the base whose sole comment during the operation and works up through the stalk, eventually was: "I never thought I'd live to see the killing the plant. Once the borer has en day " tered, the only hope is to stab it with a sharp knife. Plants can be protected by dust ing chlordane dust around each stalk. last part of July and through a large part And then there is the fusarium wilt, often of August. It is during this period that plant called tomato yellows. This causes a slight ing is best done. The Madonna lily belongs wilting of leaves on lower part of plant, fol to the group which does not have stem roots, lowed by yellowing and dropping of Je·aves. but rather basal roots. Moving the bulbs Control: resista nt varieties such as Mar with the basal roots on is an advantage. globe, are the best mean·~ of control. Des The Madonna lily is unique in that bulbs truction of tomato refuse is another means start growth in early Sepptember and send of preventing th.e spread of the . fungus. . up a rosette of green leaves which persist There is anothec serious tom.atp ·disease, throughout the winter. blossom-end rot, which. bears ~atching ..This A common mistake is to plant too deeply . is caused. by ·fluctua tions .in the :water sup When you plant them, just barely cover ply and you can prevent it by mukhing the bulbs with soil. In general, the stem your plants with straw· or sawdust. These rooting bulbs can be planted deeper than materials ·conserve moisture and check weed these whose roots come only from the bulbs. growth. FREE:" We have a free bulletin on WILD MORNING GLORY: Bindweed Sawdust Uses in the Garden. If you'd like or wild morning glory is a very pernicious a copy drop a · note to The . Green Thumb. pest. This weed is able to survive in spite Please be sure to enclose a self-addressed, of many attempts to eradicate it, mainly be stamped envelope. cause it has deep-running underground parts which produce buds and give rise to new ROSE CHAFER: If you notice holes plants. Sometimes the roots penetrate to a chewed in the flowers and leaves of roses, depth of 10 feet below the surface. The peonies, hollyhocks, etc., chances are this roots often contain enough food to live over is the work of the rose chafer, or rose bug, a year without appearing above the surface a long-legged,· grayish-brown beetle about of the soil. Control: Clean cultivatiion is one--half inch · long. They also chew on helpful. By pulling the tops out as soon as grape leaves. Control: Use a garden dust or they appear, you can eventually starve the spray containing DDT or metho xychlor. plants out. You won't have troubles with any leaf We have used am mate weed killer at the chewing insect, if one of these are used. rate of one pound in a gallon of water. This MADONNA LILY: This plant is just sprayed on the plants, any time now, will abput finishing its last blooms for the season. do the job. It can be applied any time up un After the blooming season, the flower stalks til frost. You may have to put on another · die" down and the bulb is dormant for the application a month later.

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