2019
Annual report and accounts
LEADING SUSTAINABLE AVIATION
INTERNATIONAL AIRLINES ANNUAL REPORT GROUP AND ACCOUNTS 2019 Contents
We’ve always led the industry Strategic Report “ 2 Our highlights in addressing climate change. 3 Chairman’s letter Launching Flightpath net 4 Our network zero, our commitment 6 Chief Executive Officer’s review 10 Management Committee to net zero CO2 emissions by 11 Question and answers 2050, puts environmental with the Chief Executive Officer sustainability firmly 12 Our investment case at the heart of our business 14 Business model and reaffirms our leadership 16 Section 172 Statement 22 Strategic priorities and key in this critical area.” performance indicators 26 British Airways 28 Iberia Willie Walsh Chief Executive Officer 30 Vueling 31 Aer Lingus 32 LEVEL 33 IAG Platform 35 IAG Cargo 36 IAG Loyalty 37 IAG Tech 39 Sustainability 62 Risk management and principal risk factors 70 Regulatory environment 72 Financial overview 73 Financial review Corporate Governance Financial Statements Management Report 86 Chairman’s introduction 132 Consolidated income statement IAG is required to prepare a to corporate governance Management Report in accordance with 133 Consolidated statement Article 262 of the Spanish Companies 88 Board of Directors of other comprehensive income Act and Article 49 of the Spanish 90 Corporate governance 134 Consolidated balance sheet Commercial Code. Pursuant to this legislation, this Management Report 102 Report of the Audit and 135 Consolidated cash flow statement must contain a fair review of the Compliance Committee 136 Consolidated statement progress of the business and the 105 Report of the of changes in equity performance of the Group, together Nominations Committee 138 Notes to the consolidated with a description of the principal risks 109 Report of the Safety Committee financial statements and uncertainties that it faces. In the preparation of this report, IAG has taken 110 Report of the 187 Alternative performance measures into consideration the guide published Remuneration Committee 193 Group investments in 2013 by the Spanish National Securities Market Commission (CNMV) which establishes a number Statement of Directors’ Responsibilities of recommendations for the Independent Auditors’ Report preparation of management reports of listed companies.
Additional Information The Management Report is composed of the following sections: 206 Glossary 14 Business model 208 Operating and financial statistics 22 Our strategic priorities and key performance indicators IBC Shareholder information 33 IAG Platform 39 Sustainability 62 Risk management and principal risk factors 70 Regulatory environment 72 Financial overview 73 Financial review The Annual Corporate Governance Report is part of this Management Report but has been presented separately. This report has been filed with the CNMV, together with the required statistical annex, in accordance with the CNMV Circular 2/2018, dated June 12. The Annual Corporate Governance Report and the statistical annex are also available on the Company’s website (www.iairgroup.com). The Non-Financial Information Statement in response to the requirements of Law 11/2018, of December 28 (amending the Commercial Code, the revised Capital Companies Law approved by Legislative Royal Decree 1/2010, of July 2, 2010 and Audit Law 22/2015, of July 20, 2015), is part of this Management Report and is available on the Company’s website (www.iairgroup.com). OUR HIGHLIGHTS A year of maintaining and strengthening our business
IAG continues to deliver in a changing industry...
Total revenue (€m)3 Operating profit before exceptional items (€m)1 2
+€1,248 million vly -€200 million vly
2019 25,506 2019 3,285
2018 24,258 2018 3,485
...investing in the future of our customers, people and airlines...
Net Promoter Score Commitment to 25.8 net zero +9.5 pts vly CO2 emissions by 2050
...while continuing to achieve sustainable returns to shareholders
Return on Invested Adjusted Capital1 2 EPS2 14.7% 116.8€c -2.2 pts vly +1.9€c vly
1 2018 pro forma financial information is based on the Group's restated statutory results with an adjustment to reflect the estimated impact of IFRS 16 ‘Leases’ from January 1, 2018. A reconciliation of the pro forma financial information to the Group's statutory results is included in the Alternative performance measures section. 2 For detailed calculations refer to the Alternative performance measures section. 3 The 2018 results have been restated to reclassify the costs the Group incurs in relation to compensation for flight delays and cancellations as a deduction from revenue as opposed to an operating expense. There is no change in operating profit. For definitions see Glossary.
2 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 CHAIRMAN’S LETTER
Building on our commitment to Strategic Report sustainable growth Corporate Governance
A warm welcome to For IAG, 2019 was a year of continued We believe consolidation in Europe will “ progress and a time of significant change. continue and our model means that we are ready to seize the right opportunities at our annual report for Willie Walsh is stepping down as our Chief the right time, as we did in November Executive in March, and will leave the when we announced Iberia’s agreement to 2019, a year in which Company in June as part of a careful buy Air Europa for €1 billion, a deal which, process of transition in the IAG we sustained our once approved, will add a sixth, cost- management team. effective airline to the Group. financial performance, Willie has played a formidable role in
As Brexit negotiations proceed, we are Financial Statements shaping the Group since British Airways confident the EU and the UK will sign a prepared for and Iberia merged in 2011 – the architect comprehensive air transport agreement of our unique business model and our significant transition in in the months ahead, safeguarding the acquisition strategy, bringing real discipline huge consumer and employment benefits to IAG’s finances, and advocating the Group’s leadership of an open aviation market. Our ownership powerfully for change in our industry. and control plans have been accepted and took a strong lead I thank him wholeheartedly for his by regulators in Spain, France, Ireland fantastic leadership. in tackling climate and Austria. Luis Gallego will replace Willie, having For 10 years we’ve led our industry in overseen a profound transformation of change. tackling climate change, and last year we
Iberia as the airline’s CEO since 2014. The Additional Information ” became the first airline group to commit to Board is confident he is the right person to achieving net zero carbon emissions by lead us in our next stage of development. 2050, backed by a comprehensive action His appointment is part of a series of programme and stretching, but achievable, leadership changes, including the targets. Environmental, social and appointment of a new Chief Financial governance issues have risen to the top Officer, and new CEOs at both Iberia and of the agenda for all our stakeholders, Vueling. The fact that these posts have including investors. They now see been filled by internal candidates, after sustainability as a test of a company’s exhaustive succession planning, is proof value, as well as its values. of the depth of talent we have in IAG. From day one we saw it as our vocation In 2019 our airlines carried 118 million to reward shareholders as soon as our passengers, up by 4.7 per cent. But, finances permitted. Since 2015 we have despite our revenues growing to returned €4.4 billion in dividends and €25.5 billion, operating profits before share buybacks, and are determined to exceptional items declined by 5.7 per cent maintain that record. versus 2018 pro forma, to €3.3 billion. It’s been another extraordinary year for Nevertheless, we remain financially strong. IAG, made possible by the tremendous In November we updated investors on our contribution people across the Group medium-term financial goals, maintaining make each day. our ambitious targets on return on It is a time of change for us, but also invested capital and operating margins continuity. I believe we can all look ahead for the next three years. We expect lower with great confidence and excitement. capacity growth in that period and have adjusted EPS growth accordingly. The market has responded very positively to Antonio Vázquez these numbers. Chairman In December 2019, the International Air Transport Association forecast that the global industry will increase net profits to US$29.3 billion in 2020. However, the spread of COVID-19 will affect global demand during the year, but it’s too early to estimate its full impact on global profitability.
www.iairgroup.com 3 OUR NETWORK Our business around the world
IAG combines leading airlines in the UK, Spain and Ireland, enabling them to enhance their presence in their target market while retaining their individual brands and operations. The airlines’ customers benefit from a larger combined network for both passengers and cargo, and its scale enables an ability to invest more efficiently in new products and services.
Our longhaul operations
4 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Passengers Destinations Aircraft Cargo tonnes kilometres Strategic Report 118million 279 598 5,577million +4.7% vly +11 vly +25 vly -2.4% vly Corporate Governance
Our shorthaul operations Financial Statements Additional Information
British Airways
Iberia
Vueling
Aer Lingus
LEVEL
www.iairgroup.com 5 CHIEF EXECUTIVE OFFICER’S REVIEW Demonstrating the continued strength and flexibility of our business model
Some problems were internal. The strike by British Airways pilots in September had an impact on our operations, our customers and finances. Nobody wants to see industrial action especially with a highly valued group like our pilots and I am glad the situation has been resolved. These are strong results and ones we will be able to look back on in a few years as very impressive. It confirms our view that we continue to make good progress and remain firmly placed among the leaders of Willie Walsh a much-improved industry. Group Chief Executive Air Europa We were really delighted that Iberia’s €1 billion acquisition of Air Europa was agreed during the year, subject to regulatory approvals. This will be a transformational deal for the two airlines and for IAG. Above all it will allow us to transform Madrid, turning it into a genuine global hub. It’s already a powerful hub for In many ways 2019 was a bittersweet Latin America, but our aim is to further Although our results year for International Airlines Group “ extend its reach into Africa and Asia. for 2019 were down but one where, once again, we proved the underlying strength of our business I think this opportunity to transform slightly, they are still model and our flexibility to respond to Madrid explains why the deal has been market conditions and challenges within so well received in Spain – by trade very impressive and the Group. unions, politicians, the airport itself and the travel industry. are proof that we Our results showed a 5.7 per cent decline in our operating profits to €3.3 billion, But for me it also demonstrates that remain firmly among which came despite our revenues climbing people now really understand how IAG works. the leaders in our to €25.5 billion. A number of external factors contributed When we make acquisitions we can point industry. to that result, including a sharp increase to a solid track record of achievement. We ” in our fuel bill to €6 billion and continuing can demonstrate what we have done with volatility in the oil price throughout the Vueling, for instance. We can show what year which we were able to partly offset we have achieved for Aer Lingus and for through our hedging policies. The general Dublin by turning that airport into an economic environment was also softer, exciting and expanding transatlantic hub, but we responded well, modifying our with huge benefits for consumers and the capacity where necessary to match Irish economy. People now know we underlying demand. honour our commitments, and often far exceed them. 2019 was also the second-worst year on record for air traffic control disruption in We expect to receive approval for the deal Europe, following an even worse situation in the second half of 2020. Our plan is to the year before. Our airlines coped well maintain the Air Europa brand initially, with this situation, especially Vueling giving ourselves time to decide how best which was particularly exposed to ATC to integrate our operations in Spain, where strikes in France. we will eventually have five brands, including Iberia, Iberia Express, Vueling and LEVEL. Although we think Spain is both a diverse and big enough market to support a multi-brand strategy, we need to really understand what the brands mean in different segments of the market.
6 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Strategic Report Corporate Governance
We continue to keep our eyes open for Net promoter scores Operational highlights other consolidation opportunities in I talked extensively about our use of Net British Airways celebrated its centenary Europe. One of our key strengths is the Promoter Scores (NPS) within our airlines during the year and it was great to see the fact that we have a dedicated team last year and this was one of the big airline proudly trace its roots right back to working on the Air Europa integration and positives in 2019. The NPS provides a 1919 when, under the name Air Transport plenty of extra capacity to scan the market fantastically sensitive tool to weigh up and and Travel, it launched its inaugural flight for further opportunities. balance financial and customer investment – with just one passenger on board – Although we see no immediate prospects decisions, providing a mass of highly between London and Paris. granular data. I’m glad to say all our airlines right now, it’s clear that 2020 will be a A highlight of the year was the Financial Statements saw their scores climb during the year. challenging year in Europe, even before we introduction of the Airbus A350 fitted take account of the impact of COVID-19. The increase was particularly strong at with our new Club Suite product, which Economic growth continues to soften, Vueling as the team responded to the ATC customers love. The airline is investing although not to the point where recession disruption last summer in an exceptional heavily in this product but retrofitting it to is likely, and some airlines will fail. That is manner, adjusting the network, providing our existing longhaul fleet will take time never nice to see, but it does provide us additional standby aircraft, and using data and we will have the challenge of having with the opportunity to grow into gaps in analytics to predict disruption and its two products – one new, one old – on our the market left by carriers that disappear. effects more accurately from patterns aircraft for a while. they’d seen in 2018. As a result customer Climate change Iberia is prospering following some five satisfaction rose significantly. Once again we took an industry-leading years of work to transform its brand, Additional Information position on climate change, becoming the British Airways also performed strongly. operations, culture and financial first airline group to commit to net zero The NPS was affected by the pilot strike, performance. People often talk to me carbon emissions by 2050, through our but recovered quickly. We have seen a about how Iberia is so different to ten or Flightpath net zero programme unveiled great example of how the scores help us even five years ago. They can really see in October. to track customer reactions with British the difference. The product is great, Airways’ Euro Traveller product, where we and the service is excellent. It’s a This is a vitally important initiative for IAG introduced buy-on-board a few years fantastic achievement. and our industry. I am convinced we can ago in our economy cabin. Customers achieve that goal and am pleased that we Vueling has done an excellent job in were not happy at first, but, much as we have a 30-year programme, backed by dealing with the disruption I mentioned expected, there has been a shift in opinion tough targets, that is based on the hard earlier and has also had to overcome a and scores are now higher than before we science of keeping rises in global softening in key markets, particularly Italy made the change. temperatures to below 1.5 degrees Celsius. and France. It has done this well. Ten years ago the industry pledged to We measure reactions in all our cabins Aer Lingus continues to focus on halve CO emissions, but the science and, where we see things going wrong, 2 expanding its transatlantic services, helped makes it clear we must go much faster. move very quickly to make changes. We by the introduction of the long-range have now set new targets for 2020 and Powerful new aviation technologies are version of the Airbus A321. This aircraft is a 2021 and there are very clear investment on our side, as we demonstrated during game-changer. It allows Aer Lingus to plans in place for all the airlines to either the year on a promotional flight by one target cities on the eastern side of North maintain NPS at high levels or of British Airways’ new Airbus A350s America where there is unlikely to be to improve further. from London to Toronto. It allowed us to demand for a direct service with a larger compare fuel burn in this new aircraft with aircraft. Replacing one Airbus A330 with a Boeing 747 carrying an identical payload. two Airbus A321LRs also allows the airline It was reduced by a huge 38 per cent, to operate multiple frequencies, opening with the same reduction in emissions. up better connecting opportunities. A This represents a real step-change service to Minneapolis, St. Paul was in technology. launched in 2019. However, the planned service to Montreal was postponed because of delays to aircraft deliveries. Aer Lingus also continues to compete effectively with Ryanair on shorthaul routes, providing an efficient and profitable feed for flights across the Atlantic.
www.iairgroup.com 7 CHIEF EXECUTIVE OFFICER’S REVIEW CONTINUED
LEVEL – our low-cost longhaul brand Our cargo operations had a very difficult Digital transformation – had a mixed year. Its popular Barcelona year as world trade faltered and as the It’s vital we strengthen and transform to Buenos Aires service was performing trade war between China and the US our digital infrastructure and we were very exceptionally well, ahead of the intensified. There is still a disconnect fortunate to recruit John Gibbs as our new devaluation of the Argentinian peso. between supply and demand, made worse Chief Information Officer on the With a very strong point of sale in by the growing number of airlines making Management Committee. Argentina and with continuing strong hold space available for freight on wide Our airlines still rely on a range of demand locally, the financial performance body passenger aircraft. This year will be embedded legacy systems that need to was, nevertheless, hit hard as the currency tough too, and, given China’s vital role in be completely overhauled to take full declined by between 50 and 60 per cent. the global supply chain, is likely to be advantage of digital technology. John can Opening a second longhaul base in Paris exacerbated by COVID-19. I see an lead us in making sure our systems are fit also proved more difficult than expected, opportunity here. When production for the future. We are heavily investing in although things improved in the second returns to normal there will be many this effort but it’s a complex task. half. We were delighted to appoint looking to move cargo quickly, and Fernando Candela as LEVEL’s new CEO, airfreight will play a central role in that. A new leadership team during the year. He has achieved great It was an exceptional year for IAG Loyalty, I’m delighted that Luis Gallego is replacing things at Iberia Express and we are sure but to me the most important me as CEO of the Group. For several years he will do the same in this new role. development was the chance to explore I have seen him as a natural successor in new ways to look at its role within the this role and I know he will do a superb job. Group. While its main business is loyalty, At Iberia he has demonstrated he is a it is data-driven and we see a huge world-class leader of this or, indeed, any opportunity to turn it into a centre of industry. His style is different from mine, excellence for data, for the benefit of all but I am sure the transition will be smooth. our airlines.
IAG has led aviation We commit to net zero CO2 action on climate emissions by 2050 change for over a decade. Now, we are We are under no illusions, the challenge With Flightpath net zero, we are putting ahead is great. Aviation brings great environmental sustainability at the heart stepping up our benefits and 80 per cent of emissions are of our business, ready to meet the commitment with a for journeys over 1,500km where there are task ahead. no reasonable alternatives to flying. package of new We are also using our influence to As an industry, we are currently reliant on encourage industry partners to play measures to reduce fossil fuels and the low-carbon solutions their part and calling on governments to for aviation are more complex than for create the policies and incentives that will our carbon footprint many other sectors. But we believe our ensure we collectively meet our global and a long-term goal ambitious goal is achievable. climate goals. to reach net zero CO₂ emissions by 2050.
8 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Strategic Report Corporate Governance
His move creates a domino effect, It’s great to have a mix of internal and should the economy improve faster than meaning an extensive transition in IAG’s external candidates, but really pleasing expected, or if opportunities to grow into leadership team. Javier Sánchez-Prieto that we can fill these positions with tried gaps in the market do emerge. Our returns to Iberia as CEO from Vueling, with and tested talent from within our own overall capacity flexibility will help us to Marco Sansavini moving from Iberia to ranks. I’d say one of the things about IAG face the new challenge of COVID-19 replace him. This follows the appointment that makes me most proud is that people which is affecting many businesses, last year of Steve Gunning as IAG’s Chief in the business feel there is real scope to including airlines. Financial Officer to replace Enrique Dupuy progress in their careers. Despite this, we remain as confident and de Lôme, who stood down at our Annual Outlook ambitious as ever. Financial Statements General Meeting in June. Recently we also Our updated medium-term financial announced that Adam Daniels will become It’s been a tremendous privilege to lead targets for the next three years, released the new CEO of IAG Loyalty, following IAG. I have enjoyed working at the front to the market last November, demonstrate Drew Crawley’s decision to pursue a new line of this amazing industry and I will miss our great confidence in the future. Almost challenge outside the business. the fantastic colleagues I have been lucky all our goals are unchanged, including enough to work with across the business. These internal moves have been planned those on Return on Invested Capital and with great care over a long period, operating margin. But I believe our business is in very good during which time we also searched shape and I leave it in the hands of an We did moderate our expectations on the external market to assess other experienced and very capable leadership capacity growth, but that was to send a potential candidates. team who are ready to take IAG on the clear message. In the past we have often next stage of its development. Additional Information talked about our ability to quickly manage capacity down if and when demand drops off. Here we are saying that we also have Willie Walsh Chief Executive Officer the flexibility to increase capacity rapidly
First airline group In line with United Contributing to Establishing worldwide to commit Nations’ objective UK government’s management to achieve net zero to limit global goal of a net zero incentives carbon emissions warming to 1.5 carbon economy aligned to our by 2050 degrees Celsius by 2050 climate targets
British Airways target 10% reduction in
CO2 per passenger 20% reduction Net zero
kilometre in net CO2 CO2
New targets: From 2020 By 2025 By 2030 By 2050
British Airways will offset carbon emissions for all its IAG Group targets UK domestic flights, making them net zero carbon
www.iairgroup.com 9 MANAGEMENT COMMITTEE
Management Committee The IAG Management Committee led by Willie Walsh is responsible for the overall direction and strategy of the Group, the delivery of synergies and coordination of central functions.
For further information visit the IAG website
Willie Walsh Steve Gunning Alistair Hartley Group Chief Executive Chief Financial Officer Director of Strategy
Julia Simpson Chris Haynes John Gibbs Chief of Staff General Counsel Chief Information Officer
Alex Cruz Luis Gallego Martín Javier Sánchez-Prieto Chairman and Chief Executive Chairman and Chief Executive Chairman and Chief Executive Officer of British Airways Officer of Iberia Officer of Vueling Chief Executive of IAG designate Chairman and Chief Executive Officer of Iberia designate
Sean Doyle Andrew Crawley Lynne Embleton Chief Executive Officer of Aer Lingus Chairman and Chief Executive Chairman and Chief Executive Officer of IAG Loyalty Officer of IAG Cargo
10 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 QUESTION AND ANSWERS WITH THE CHIEF EXECUTIVE OFFICER Strategic Report Q&A with Group Chief Executive
Willie Walsh Corporate Governance
As he steps down as CEO, Willie Walsh answers some key questions to explain why he believes IAG is so well-placed to continue leading the airline industry. Why is IAG in a stronger position than some of its Q: global peers? A: I think it’s because of the talent, focus and clarity we have within the business. The airline industry is better today than it has ever been and we believe we are the strongest because we try harder,
have a better track record and are determined to succeed and Financial Statements excel like no one else is. We are a great company in a great industry. Q: What will Air Europa bring to the Group? A: Air Europa is going to be a transformational acquisition for IAG in Spain. It will enable us to truly transform Madrid into a hub airport. It has a great reputation as a hub for Latin America already. But we want to make it a true global hub, expanding not just in Latin America but into Africa and Asia as well. This deal will help us do
that. Additional Information Can IAG really achieve net zero carbon emissions Q: by 2050? A: I’m absolutely convinced we can and, let’s be honest, we must. Back in 2009, the airline industry committed to reducing net emissions by 50 per cent. But the scientific evidence now demands we move faster. We have always shown leadership on this issue. We have committed to this challenging target because we think we can do it and believe we can lead the industry in achieving it too. What has driven the Group’s improved customer Q: satisfaction scores (NPS)? A: Our Group NPS figures have improved thanks mostly to a great performance by Vueling, responding to very difficult air traffic control challenges. 2019 was the second-worst year on record for ATC disruption in Europe. Despite that, Vueling responded far better, learning from an even worse situation in 2018. NPS improvements at British Airways also played a big part, but I’m very pleased that satisfaction scores for all our airlines are rising. You have appointed a new Group Chief Information Q: Officer at a more senior level. What are his priorities? A: John Gibbs has come in as the new CIO and is a member of the Management Committee. He has a great track record as a leader in technology, particularly in the area of change. His role is to make sure we continue to transform our IT platform, so that we can take full advantage of digital technology for the benefit of our customers. What do you feel has been your greatest achievement Q: at IAG? A: The thing I’m most proud about is that my successor comes from within the Group. I’ve always seen it as one of my responsibilities as CEO to make sure we have talented people within the business, capable of stepping into any roles that become vacant. We have done a great deal of succession planning in recent years. So it’s great for me to see Luis Gallego – someone who I truly admire, and who has already demonstrated superb leadership – taking on the Willie Walsh role. I have no doubt he will be a great leader for IAG. Group Chief Executive
www.iairgroup.com 11 OUR INVESTMENT CASE Our unique value proposition
Our unique structure unlocks growth and innovation to generate industry-leading shareholder returns.
Unique approach
Corporate parent •• Makes capital •• Defines portfolio •• Exerts vertical and •• Sets the long-term allocation decisions attractiveness horizontal influence vision for the Group across the Group
Airline operating companies
•• Deep and real-time •• Define product •• Standalone profit •• Individual brand, understanding of strategy for target centres and independent cultural identity and customer and competitive customer segments credit identities management teams environment
Portfolio of world-class brands Global leadership and operations positions ••Portfolio caters to a diversified customer base ••IAG holds attractive ••Distinct brands with clear customer focus leadership positions in each of its home markets: ••Complementary networks Barcelona, Dublin, London ••Airlines focused on operational performance and Madrid ••IAG’s common integrated platform allows the Group to exploit ••Leading the consolidation revenue and cost synergies of the airline sector ••Joint businesses help grow our global reach
Cost Innovation efficiency ••Dynamic and creative culture ••Driving digital innovation in the airline industry 11.0% ••Digital platform to grow revenue Reduction in CASK ex-fuel at constant streams, enhance customer loyalty currency since IAG’s formation in 2011 and drive cost efficiencies
Underpinned
12 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Strategic Report Corporate Governance
Our structure creates additional shareholder value over and above the individual value generated by the operating companies. We have a unique structure with a strong parent company that strictly adheres to the principle of Sustainable Total parent neutrality. This is the key point of profitability shareholder differentiation between IAG and other European airline groups. IAG’s returns independence enables dispassionate, Financial Statements flexible and rapid decision making. We are Return on disciplined and allocate capital to our Invested operating companies based on strict Capital return criteria in line with our Return on Invested Capital (RoIC) target of 15 per cent. We manage a great portfolio of profitable businesses, each with an attractive and distinct market positioning which diversifies our exposure to both Operating EPS
€1,310m mature versus fast-growing customer margin Additional Information growth segments and business versus leisure
695 customer segments in addition to new and evolving market segments. The result of
€1,051m our unique structure is superior returns to €995m shareholders, with both EPS and dividend 500 growth and additional capital returns. Our 500 Sustainable RoIC exceeded our targets between 2015 ordinary and 2018, and nearly reached our target of 15 per cent in 2019, just being slightly
dividend €625m below at 14.7 per cent. The operating margin of all our companies has improved 337 327 since they joined IAG and we continue to 295 Accretive €415m 262 benefit from the synergies of our
growth Share 212 combined airlines. buyback/ 288 288 256
Special 233 dividend 203 Organic ‘15 ‘16 ‘17 ‘18 ‘19 Interim dividend Final dividend
Share buyback/ Special dividend
Inorganic
by environmental sustainability
www.iairgroup.com 13 BUSINESS MODEL Our business model is built to maximise choice and value creation
Our vision is to be the world’s leading airline Our resources group, maximising sustainable value creation for our shareholders and customers. A portfolio of world‑class brands and operations The Group portfolio consists of unique operating companies, from full service longhaul to low-cost shorthaul carriers, each targeting specific customer What we do needs and geographies. IAG combines leading airlines in Ireland, the UK and Spain, with key non-airline businesses, enabling them to enhance their presence in the aviation market while retaining their individual brand identities. The airlines each target specific customer markets and geographies, providing choice across the full spectrum of customer needs Global leadership positions and travel occasions. The airlines’ customers benefit from a larger combined network for both passengers and cargo and greater ability to invest in new products and services through improved financial robustness. Our vision is to be the leading airline group on sustainability. We are committed to reducing our carbon footprint and to reach 598 779 the goal of net zero CO2 emissions by fleet routes 2050 across all of the IAG businesses. How we’re organised IAG is the parent company of the Group, exerting both direct and functional 279 4 influence over its portfolio of companies. destinations joint businesses IAG is supported by its Management Committee which is made up of CEOs from across the operating companies and IAG senior management. The portfolio sits A common integrated platform on a common integrated platform driving efficiency and simplicity while allowing IAG’s common integrated platform allows the Group to each operating company to achieve its exploit revenue and cost synergies that the operating individual performance targets and companies could not achieve alone. maintain its unique identity.
14 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Strategic Report Corporate Governance
How we create value The value we deliver
Unrivalled customer propositions Shareholders • Ensure our operating companies collectively deliver an unrivalled proposition able
31.5 € cents Financial Statements to fulfil customers’ needs across the full spectrum of travel occasions Final dividend 17.0€ cents and total • Use consolidation and develop organic options to differentiate the Group from returns to shareholders since 2015 of its competitors and ensure customer demands are met where they are currently under- €4.4 billion. served • Deepen customer centricity to win a disproportionate share in each customer segment
Customers Unrivalled customer 25.8 Net Promoter Score proposition Additional Information +9.5pts vly
1 Strengthening a portfolio of world-class Employees brands and operations 66,034 2 3 Manpower equivalent Growing Enhancing +2.0% vly global IAG’s common leadership integrated positions platform 7% Value- Workforce voluntary turnover accretive and Eciency sustainable and innovation -1.0% vly growth 30% Female senior executives
U n ty d ili er b pin ina ne sta d b l su y environmenta Community and environment
89.8g CO2/pkm Value accretive and Efficiency Carbon efficiency sustainable growth and innovation -1.8% vly • Pursue value accretive organic and • Reduce costs and improve efficiency by inorganic growth options to reinforce leveraging Group scale and synergy existing or pursue new global opportunities leadership positions • Engage in Group-wide innovation and Commitment • Attract and develop the best people digital mindset to enhance productivity in the industry and best serve our customers to net zero CO2 • Set the industry standard for • Drive incremental value with external emissions by 2050 environmental stewardship, safety business-to-business services and security
www.iairgroup.com 15 SECTION 172 STATEMENT Engaging with our stakeholders
Introduction Long term vision, strategic priorities and Article 3.6 of IAG’s Board of The commitment made in section 3 of our key stakeholder groups Directors regulations establishes: Board Regulations, in accordance with the The Board's strategic and risk discussions The Board of Directors shall perform Spanish corporate governance framework, have been informed by different its duties with unity of purpose and is equivalent to that of section 172 of the stakeholder considerations, mostly by independent judgement, giving the UK Companies Act. This section aims to having customers at the centre of what same treatment to all shareholders in describe how directors have applied and IAG does. The Group’s vision is to be the the same position and being guided complied with these principles in the world’s leading airline group, maximising by the corporate interest, understood reporting year. Further details of how the sustainable value creation for its to be the achievement of a profitable directors’ duties have been discharged are shareholders and customers. included in the complete Corporate and sustainable business in the The first strategic priority for the Group is Governance section. long-term, which promotes its to strengthen our portfolio of world-class continuity and the maximisation of the Although IAG has multiple stakeholder brands, particularly through continuous company’s value. In seeking to serve groups, the Board considered the most improvements in net promoter scores the corporate interest, in addition to significant stakeholder groups to be across the Group airlines, by looking across respecting the applicable legislation customers, shareholders and investors, each of the elements of the customer and maintaining conduct based on employees, suppliers, governments and journey, (i.e. investments on products and good faith, ethics and respect for the regulators, and airline partners and services detailed in the ‘Strategic priorities generally accepted good practices industry associations. The relationship with and key performance indicators’ section). and customs, the Board of Directors all stakeholders is informed by In order to achieve this objective, it is key shall endeavour to reconcile the the overarching need to ensure the to ensure the necessary cooperation and corporate interest with the legitimate sustainability of our business in all its support from our suppliers, for example interests, as applicable, of different aspects, including the impact the new British Airways business class seat the employees, suppliers, customers of our operations on the community and “Club Suite” or catering investments. In and other stakeholders that might be the environment. effect, our operations are dependent on affected, also taking into consideration the timely entry of new aircraft and also on the impact of its activities on the community as a whole and on the environment.
Our key stakeholders
Airline partners Customers and industry associations
Governments Sustainability Employees and regulators
Suppliers Shareholders and investors
16 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Strategic Report Corporate Governance
Mapping our stakeholders to our strategic objectives
Customers Employees Financial Statements
Unrivalled customer proposition
1 Strengthening a portfolio of Shareholders world-class brands and and investors operations
2 3 Additional Information Growing Enhancing Suppliers global IAG’s common leadership integrated Airline partners positions platform and industry Value- accretive and Eciency associations sustainable and innovation growth
U n ty d ili er b pin ina ne sta d b l su y environmenta
Governments and regulators the necessary engine performance of these competition and markets are in the launched with the vision of bringing aircraft to improve our operational long-term best interests of the airline “Technology Excellence” to everything the efficiency and resilience, as well as to industry and consumers. IAG has a high Group does, aiming to increase support the delivery of our Group appetite for continued deregulation and shareholder value, accelerate business sustainability programme, for example consolidation and we sustain our position performance, delight customers, enable Rolls Royce Trent engines and fleet in the relevant industry organisations and employees, and protect the Group’s modernisation. From our customers’ with governments and regulators, seeking business through the innovative and agile experience, the Group is dependent on the to mitigate the risk from government use of technology and data. At the same performance of key suppliers that provide intervention or changes to the regulations time, the Group’s focus on the customer’s services to our customers and the Group that can have a significant impact experience, together with this exploitation itself, such as airports operators, border on operations. of technology, reduces the impact digital control and caterers. disruptors can have. Lastly, the Group’s third strategic priority is The second strategic priority for IAG is enhancing IAG’s common platform, Regulation of the airline industry covers growing our leadership positions, heading improving efficiency and focusing on many of our activities, and our ability to the consolidation of the airline sector, digital and innovation. The realisation of comply with and influence changes to either through acquisitions or developing these objectives needs to be built through regulations is key to maintaining joint businesses that help the Group grow cooperation and engagement with our key operational and financial performance. its global reach, for example the proposed suppliers, for example New Distribution Namely, the Group is dependent on Air Europa acquisition or joint business Channel certification for British Airways resilience within the operations of Air agreements, such as the British Airways and Iberia, and our Hangar 51 initiatives. Traffic Control (ATC) services to ensure joint business with China Southern. Open Under the Group’s new CIO, IAG Tech was that our flight operations are delivered as
www.iairgroup.com 17 SECTION 172 STATEMENT CONTINUED
scheduled. At the same time, the delivery model’ and ‘Strategic priorities and key environment. At the same time, our of a positive customer journey also performance indicators’, ‘Risk management common integrated platform drives depends on the timely, on-budget delivery and principal risk factors' and efficiency, simplicity and consistency in our of the required infrastructure changes, ‘Sustainability’ sections. approach to our suppliers. As the parent particularly at key airports (i.e. ATC company, IAG is responsible for capital Key stakeholders and engagement challenges, Dublin airport, London allocation decisions which are considered mechanisms Heathrow third runway project). in a specialised, neutral and disciplined Our stakeholders engagement framework manner, as its independence from the As part of our vision and informing all our is articulated in line with our unique value operating companies enables strategic priorities, as well as the Group’s proposition and business model and, dispassionate and efficient decision- stakeholder, engagement is our focus on consequently, the relationship with certain making while ensuring strategic focus and the sustainability of our business. In stakeholders remains an operating long term vision. Finally, our value particular, the Group’s commitment to be company matter, while others are proposition is underpinned by a general the leading airline group on sustainability, managed at IAG level or are treated as a commitment to environmental integrating environmental considerations cross-group responsibility sitting on IAG’s sustainability as a vision that unites all of into the business strategy at every level common integrated platform. In this sense, our companies. For further details refer to and, increasingly, as part of our customer the fact that customer engagement is ‘Our investment case’ and ‘Our business proposition, for example the launch of undertaken by the different operating model’ sections. Flightpath net zero. companies ensures a deep and real-time For more details please read ‘Business understanding of customers’ needs and of their cultural, social and economic
Why is this stakeholder Which are our engagement relevant to the Group? mechanisms with this stakeholder group? Customers Our customers are central to the We engage and listen to our customers through a range of customer success of IAG and we maintain a satisfaction and market research surveys and focus groups. Their relentless focus on delivering invaluable feedback is analysed by our expert customer insight teams outstanding customer experience at and is used to drive product and service initiatives that will deliver the all levels of the business. Our diverse greatest value to the customer. Through our IAG Loyalty schemes we portfolio of brands gives us a leading develop strong, long-term relationships with our customers. This helps position in meeting the specific us to deliver an experience tailored to individual customer needs and requirements of customers across engage in a way that suits them. different demand spaces. All IAG airlines have dedicated and highly-skilled customer relations teams, working around the clock to deliver the highest level of support and assistance to our customers. The customer relations teams are also responsible for resolving any customer complaints or claims, such as those covered under EC Regulation 261/2004. They engage with our customers across a range of channels, including our websites, call centres, social media accounts, e-mail and postal mail. In addition, our customers receive help and guidance in-person throughout their journey from our renowned on-board and airport colleagues. Employees In all the operating companies, Each operating company has its own communication channels adapted employees play a vital role in to its culture and profile. In general terms, communication with delivering the service experience that employees is made using formal and informal channels which include: customers expect, whether on the performance reviews, specific consultations, employee forums, internal ground or in the air. Our employees social networks, local cascade meetings, newsletters, workshops, bring a diverse range of talent and engagement surveys and speak up lines. perspectives that contribute to the IAG has a European Works Council (EWC) which brings together values and culture of our companies. representatives from the different European Economic Area (EEA) Creating an environment where countries in which the Group operates, covering around 95 per cent of employees feel motivated, safe and the Group’s total workforce. EWC representatives are informed about able to thrive and deliver for and, where appropriate, consulted on transnational matters which may customers is central to the continued impact employees in two or more EEA countries. success of the Group.
18 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Strategic Report Corporate Governance
Why is this stakeholder Which are our engagement relevant to the Group? mechanisms with this stakeholder group? Shareholders As an IBEX 35 and FTSE 100 company, We actively and frequently communicate with shareholders and and Investors we pride ourselves on being a investors, through an open and transparent dialogue so they can multicultural group that has inherited the understand our performance and also raise any possible concerns. legacy of longstanding listed companies We hold at least six formal meetings every year (Annual General in Ireland, Spain and the United Kingdom. Meeting, Capital Markets Day and four quarterly results briefings),
Shareholders and investors are our main where they have the opportunity to interact with our management Financial Statements capital providers to both invest and grow and communicate directly with them. We also attend numerous our business. Our shareholders' and investor conferences throughout the year and organise roadshows investors’ views are critical in supporting around the world to meet investors with diverse perspectives and the Group to formulate our strategy, as from different locations. Some of these include both management well as the operational and financial and Board members, and have a business focus as well as a performance, to generate and optimise corporate governance and ESG focus. Additionally, we maintain an returns in a sustainable way. ongoing dialogue with equity research analysts, to understand our investors and shareholders’ views of the Company. Through our website, annual reports and press activity we keep our
shareholders informed of the development of our business. Additional Information Suppliers IAG is dependent on the performance IAG Global Business Services (GBS) provides a centralised of key suppliers that provide services to procurement function for the Group and manages supplier our customers and the Group, including engagement. IAG GBS engages with approximately 27,000 aircraft and engine suppliers, airport suppliers on behalf of IAG and its operating companies. IAG GBS operators and caterers. Any sub‑optimal strives to conduct business and build relationships with suppliers service delivery or asset supplied by a sharing the Group's values: acting with honesty and integrity in all critical supplier can impact on the business dealings, reducing environmental footprints, improving Group’s airlines’ operational and financial safety, and strengthening contributions to building better societies, performance as well as disrupting locally and globally. In additional to usual procurement processes, our customers. the Group engages with supplier using joint projects, including our Hangar 51 accelerator programme, industry conferences and In addition, the Group’s suppliers are supplier workshops. fundamental to ensuring our companies meet the high standards of conduct that IAG GBS has built on its sustainable supply chain strategy customers and other key stakeholders throughout 2019, by screening an additional 13,000 existing expect. Supply chain integrity is critical to suppliers to the Group. Screening includes third-party assessments our business as we rely on our suppliers of legal, social, environmental and financial risks. As part of our to help meet our customers’ needs and to Procurement Sustainability Programme, IAG GBS has built a ensure the reliability of our services. Corporate Social Responsibility (CSR) audit plan and is increasing the number of external specialised audits carried out each year, with a focus on suppliers located in countries where there are human rights or environmental concerns. IAG GBS also has collaboration projects with key suppliers to encourage sustainability innovation and identify ways to reduce emissions.
www.iairgroup.com 19 SECTION 172 STATEMENT CONTINUED
Why is this stakeholder Which are our engagement relevant to the Group? mechanisms with this stakeholder group? Governments The nature of aviation, providing IAG manages its engagement with government and regulatory and international connections in a safety and stakeholders through a small team reporting to the Chief of Staff. Regulators security critical environment, means that This is supported by representatives in Madrid and Dublin who can governments will always take a close engage quickly with local stakeholders where necessary. In states interest in the industry’s developments where IAG has major airline bases we engage frequently through and that regulators will make rules that informal and formal mechanisms. This includes taking part in face directly affect our operations. to face meetings with ministers and economic regulators as well as providing written input to formal consultations and taking part in IAG therefore engages closely with the on-going industry groups such as local Airport Operator national governments, regulators and Committees, particularly where they have a close regulatory parliamentarians in the states in which its involvement, such as at Heathrow. airlines are based, as well as with relevant supra-national organisations such as the As explained further in section ‘Regulatory environment’, in 2019 International Civil Aviation Organisation IAG has met and corresponded frequently with government (ICAO), the European Commission and stakeholders, in particular with AESA (L’Agencia Estatal de other European institutions. We do so to Seguridad Aérea) in Spain and with the Commission for Aviation ensure that policymakers and regulators Regulation (CAR) in Ireland to explain the Group’s position on understand the nature of IAG’s business Brexit and ensure support for the ownership and control status of and the wider benefits flying delivers. We its airlines. IAG also engages on all policy topics affecting its seek to ensure that they see the impact business in Spain, Ireland and in the UK, where IAG staff have met of their decisions on our business and, government ministers and officials to provide input on a range of where possible, to influence them to issues including the government’s potential aviation strategy, adopt the most advantageous position sustainability and the environment and on airline insolvency. IAG for IAG’s customers. also provides regular input to the CAA through its structured constructive engagement process as well as on a one-to-one basis on the issue of Heathrow prices.
Key decisions made in the year
1 Product investments: the Board has considered several 2 Distribution policy: it is IAG’s intention to distribute regular investment decisions during the year aimed to address cash returns to shareholders in the medium- and long-term. specific needs of the different airlines’ target customer Levered free cash flow is a key performance indicator, segments. All these initiatives require the involvement of which represents the cash generating ability of the key suppliers and the support of the airline’s employees. Group that is available to return to shareholders, to Examples of these decisions are: improve leverage and to undertake inorganic growth opportunities. In determining returns to shareholders, the •• roll out of British Airways’ new longhaul business class Board considers the financial headroom enabled by the seat “Club Suite” Group’s financial leverage target needed to sustain an •• refurbishment of British Airways and Iberia lounges in investment grade rating. key markets •• renewal of British Airways and Iberia catering When considering cash returns to shareholders, IAG has a propositions disciplined capital allocation process. The first priority that the Board considers is the requirement to re-invest in the •• implementation of new boarding procedures in Iberia business through accretive organic growth. The second •• improving connections experience for Aer Lingus priority is to pay a sustainable ordinary dividend to passengers shareholders, which, since 2015 has been at a rate broadly •• Vueling’s development of in-house digital solutions to four times covered by profit after tax before exceptional improve disruption management items. In it’s decision making, the Board takes into account the use of cash for and the impact on financial leverage of inorganic acquisition opportunities, such as IAG’s proposed acquisition of Air Europa in 2020. If no foreseeable inorganic opportunities exist, the Board would consider the return of surplus cash to shareholders in the forms of share buybacks and special dividends, as was the case in respect of the 2016 to 2018 financial years.
20 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Strategic Report Corporate Governance
Why is this stakeholder Which are our engagement relevant to the Group? mechanisms with this stakeholder group? Airline IAG participates in different national and IAG takes a leading role in the international associations of which its Partners and international associations in order to airlines are members, in particular the International Air Transport Industry develop common positions in alignment Association and A4E (Airlines for Europe) as well as the national Associations with those of IAG and to improve the airline associations in Spain (ACETA) and the UK (Airlines UK), effectiveness of the associations’ work participating through the relevant corporate governance structures.
in developing and promoting the Financial Statements As far as partnerships are concerned, each has formal governance airline industry. structures in place, with regular meetings to monitor progress IAG and its operating companies rely on against a set of agreed outcomes. Informal working level a number of partnerships with airlines all engagement on a continuous basis also occurs, usually to progress across the world. These partnerships specific initiatives that require additional focus. are an efficient way to strengthen the The majority of our partnerships have emanated through our operating companies’ marketing and participation in the oneworld alliance. They can vary in size from distribution presence in “non-home” simple bi-lateral agreements between an operating company and markets, and to extend the number a partner airline to market the services of each other on a number of of destinations we can offer to our routes, to a fully comprehensive immunised joint business extending
customers. The customer bases of Additional Information across a number of regions and allowing participants to co-ordinate these partners also provide a vital source on pricing and capacity decisions. of traffic to sustain the overall scale of our airlines.
3 Flightpath net zero: A specific session on sustainability was In addition to this, management incentives are being included in the Board’s annual strategy meeting, held in developed, in line with IAG’s new targets, for employees to September 2019, where the Group’s strategic approach to reduce carbon emissions across the Group. sustainability and, in particular, to climate change was From an external perspective, the Group is committed to considered in depth . In line with this, IAG announced its support the search for a global solution to climate change. commitment to achieving net zero carbon emissions by For this reason IAG is participating, amongst others, in the 2050. By doing so, IAG is contributing to both the UK new United Nations’ aviation offsetting scheme which allows Government’s commitment to a net zero carbon economy our industry to invest in carbon reduction in other sectors. by 2050 and the United Nations’ objective to limit global warming to 1.5 degrees Celsius. The Group’s new emissions Read more about IAG’s commitment to achieving net zero goal will be achieved through numerous and diverse carbon emissions in the CEO review and sustainability report environmental initiatives, including: •• investing in verified carbon reduction projects •• investing in sustainable aviation fuel •• the modernisation of IAG’s fleet including more environmentally-friendly aircrafts •• exploring innovative technologies to reduce the Group’s carbon footprint
www.iairgroup.com 21 Strategic priorities and key performance indicators
Following the adoption of the new lease remaining KPIs. Lease adjusted operating EBITDAR has been replaced with net debt accounting standard IFRS 16 ‘Leases’ on margin has changed to operating margin. to EBITDA. For further detail see the January 1, 2019, the IAG Management Capital expenditure (CAPEX) will now be Alternative performance measures section Committee has changed how it monitors measured using average gross CAPEX and for definitions refer to the Glossary. the performance of the Group and has also replacing average net CAPEX. Equity free taken the opportunity to evaluate the cash flow has been replaced with levered definitions and appropriateness of the free cash flow and adjusted net debt to
Strategic priority Strengthening a portfolio of world-class 1 brands and operations How we Unrivalled customer proposition create value
Our Our activity in 2019 such as WhatsApp. Aer Lingus Our priorities for 2020 performance In 2019, IAG customer satisfaction continued to achieve the highest Net IAG will continue to strengthen its scores improved across all touch-points Promoter Score amongst the IAG customer propositions to ensure with each of its brands maintaining airlines with investment focused on competitiveness in its chosen priority focus on addressing the specific needs improving the connections experience, customer demand spaces. Particular of their target customer segments. At aided by a new flight connections focus will be paid to the proposition British Airways, investments in facility in Pier 4 at its Dublin hub, as well attributes that matter most to the refurbishing lounges in key longhaul as enhancements to its catering customer, namely food and drink, markets such as San Francisco and New proposition including complimentary service, Wi-Fi and seat comfort. Major York JFK were well received by beer and wine in longhaul economy. initiatives will include the roll-out of customers, as was the additional With Air Traffic Control (ATC) British Airways' new Club Suite to investment in catering across the challenges continuing into 2019, gain coverage across a wider number cabins. British Airways also began the disruption management remained a of its longhaul aircraft and Wi-Fi roll-out of the new longhaul business priority issue for Vueling. It developed provisioning across the Group. class seat, “Club Suite”, with excellent in-house digital solutions and combined reviews from industry commentators. these with new business rules that The new seat will provide gate-to-gate empowered decision making to in-flight entertainment, increased front-line staff. Additionally, the privacy and stowage, as well as all-aisle automation of how Vueling responds to access. Over the same period, Iberia customers in the event of a flight delay completed the refurbishment of its or cancellation has significantly reduced lounges in the Madrid hub, implemented processing times, improving the overall a new set of boarding procedures quality of passenger service in times of designed to improve on-time disruption, and the speed and accuracy performance and added new channels with which hotels are assigned to of communication with the customer disrupted customers.
KPI or industry Net Promoter Score (NPS) Definition and purpose R Performance measure NPS is a non-financial metric which IAG’s NPS in 2019 increased 9.5 points measures the customer’s sentiment versus last year's reported figure. and loyalty to a brand. At IAG a Product upgrades and service 2022 transactional NPS is measured: enhancements, alongside improved target customers respond about their operational performance, helped likelihood of recommending an IAG deliver improvements in customer 33.0 operating carrier no more than seven satisfaction across all key journey days after taking a flight. Including touch-points. All IAG airlines delivered 2019 NPS targets in the Group's bonus NPS growth or maintained industry- scheme has driven a stronger focus on leading levels of customer improving the customer experience, recommendation. Vueling contributed 25.8 which together with customer solidly to the IAG NPS increase, +9.5pts vly advocacy drives competitive achieving substantial growth in advantage, leading to faster satisfaction through greatly improved organic growth. operational performance and the successful delivery of multiple disruption management initiatives. Customer highlights for 2019 included British Airways’ 100th anniversary celebrations and the launch of the new Club Suite product.
22 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Strategic priority Growing global leadership Strategic Report 2 positions How we Value accretive and sustainable growth create value
Our Our activity in 2019 €1 billion to be satisfied in cash. The Our priorities for 2020 performance IAG maintained leadership revenue deal will transform the Madrid hub into IAG will focus on obtaining Corporate Governance positions in its home markets of a true rival to Europe’s four largest competition clearance to complete Barcelona, Dublin, London and Madrid. hubs: Amsterdam, Frankfurt, London the Air Europa acquisition. IAG will During the period, the Group managed Heathrow and Paris Charles De Gaulle. then prioritise the integration of Air to grow capacity by 1.7 per cent and This transaction will also clearly position Europa into the Group and commence 1.4 per cent to Europe and North IAG as a leader on the important delivering the synergies brought America respectively, IAG’s two most Europe to Latin America and Caribbean about by the acquisition. important markets. market. It is anticipated that the deal will complete in the second half of 2020 Growth will be focused on building In May 2019, Chile’s Supreme Court following receipt of the relevant network depth in core markets with rejected an appeal for the proposed competition approvals. limited investment in new markets. South American joint business between This growth strategy is expected to IAG and LATAM. Prior to the appeal, the In December 2019, British Airways deliver incremental value and to be joint business had received clearance entered a revenue sharing joint business RoIC-accretive, whilst at the same by Chile’s anti-trust tribunal and also with China Southern on services time improving resilience to Financial Statements secured approvals from Brazil, between the Peoples Republic of China demand shocks. Colombia and Uruguay. Subsequently and the United Kingdom. The deal is IAG will continue to prioritise its on December 6, 2019, IAG and LATAM designed to improve services to assessment of consolidation confirmed that plans to develop a joint consumers, in particular by offering opportunities in Europe to further business agreement had been enhanced connectivity in the respective enhance its existing portfolio, and terminated. hubs in London and China. Currently China is the sixth largest longhaul shape industry consolidation where On November 4, 2019, IAG announced destination from the UK, and the UK is strategically attractive targets are that definitive transaction agreements the largest European destination from identified for growth or entry into new had been signed to acquire the entire China by passenger volumes. With 31 markets. issued share capital of Air Europa for per cent share of seats the joint
business is the market leader between Additional Information China and the UK.
1 2 4 KPI or industry RoIC (%) A Definition and purpose R Performance measure Return on Invested Capital (RoIC) is The Group’s RoIC fell 2.2 points versus defined as EBITDA2, less adjusted fleet last year. The decrease reflects a Targeting depreciation, other depreciation and reduction in EBITDA of 1.6 per cent on sustainable software amortisation, divided by 7.2 per cent higher invested capital. average invested capital. We use 12 16.9
14.7 months rolling RoIC to assess how well 15% the Group generates returns in relation to the capital invested in the business together with its ability to fund growth and to pay dividends.
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Operating margin (%)1 2 3 A Definition and purpose Performance Operating margin is the Group Operating margin remains within our operating result before exceptional target range of 12 to 15 per cent with a Targeting items as a percentage of revenue. We 1.5 points decline to 12.9 per cent. This use this indicator to measure the was supported by strong revenue and efficiency and profitability of our continued focus on non-fuel costs 12-15% business and improvement in the which helped offset the significant rise 14.4
12.9 financial performance of the Group. in fuel costs, and the impact of strikes at British Airways.
’18 ’19 1 2018 pro forma financial information is based on the Group's restated statutory results with an adjustment to reflect the estimated impact of IFRS 16 ‘Leases’ A Alternative from January 1, 2018. performance 2 For detailed calculations refer to the Alternative performance measures section. measure 3 The 2018 results have been restated to reclassify the costs the Group incurs in relation to compensation for flight delays and cancellations as a deduction from revenue as opposed to an operating expense. There is no change in R Measure linked to remuneration operating profit. of Management 4 During 2019, management amended the methodology for calculating RoIC. Committee Refer to the Alternative performance measures section for the definition.
www.iairgroup.com 23 KPI or industry Average growth (ASKs) Definition and purpose Planned growth measure Capacity in the airline industry is IAG is moderating its growth measured in available seat kilometres expectations over the next three years (ASKs) which is the number of seats in response to the current economic 2020-2022 available for sale multiplied by environment and expected market the distance flown. demand. Capacity forecasts have been 3.4%* reduced from 7.4 per cent to 3.4 per per annum cent over the three-year period. IAG has good flexibility in our fleet plans to reduce or increase our capacity 2019 as needed. 4.0%
** Last year’s growth target over 2020–2022 was 7.4% per annum.
Average gross CAPEX (€m) Definition and purpose Planned CAPEX Gross CAPEX (capital expenditure) is IAG recognises the need to continue to the total investment in fleet, customer invest in fleet, customer product, IT product, IT and infrastructure before and infrastructure projects which will 2020-2022 any proceeds from the sale of all improve our customer offerings and property, plant and equipment. competitiveness in the market. 4,700 We track the planned capital Our 2019 gross CAPEX of €3,465 per annum expenditure through our business million reflects the level of fleet planning cycle to ensure it is in line additions during the year and the with achieving our other additional investment in customer 2019 financial targets. propositions including British Airways' new Club Suite. In 2019, we announced our average gross CAPEX forecast 3,465 spend for 2020 to 2022 of €4,700 million per annum, of which the majority is replacement fleet spend and reflects the aircraft that are due for delivery in that period.
2 Levered free cash flow (€m) A Definition and purpose Performance Levered free cash flow is the cash The Group’s levered free cash flow was generated in the year before returns to €760 million higher than 2018, with net 2020-2022 shareholders. It is used, in conjunction debt increasing by €1.1 billion, with leverage (measured as net debt reflecting the increased investments to EBITDA), to measure the underlying the Group is making in fleet, customer 2,100 cash generation of the business. and IT. The Group continues to focus on its capital discipline and flexibility. 1,496 736
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24 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Strategic priority Enhancing IAG's common Strategic Report 3 integrated platform How we Efficiency and innovation create value
Our Our activity in 2019 predictive analysis to help airlines that will enable significant performance IAG delivered strong progress over the reduce delays and increase utilisation, improvements in the speed of partner Corporate Governance last year in the areas of efficiency and benchmark handler performance and integration and customer changes. innovation. Central to this has been the implement optimal service-level Accompanying this has been the Group’s focus on leveraging the agreements. Importwise is focused on merging of IAG customer data with capabilities brought about by digital small and medium sized importers of the opportunities offered through technology. freight, offering them access to a digital artificial intelligence to increase platform that allows them to create and customer engagement. In the last quarter of 2019, British manage new imports. The platform Airways and Iberia reached the highest reduces paperwork, increases price Our priorities in 2020 IATA New Distribution Channel (NDC) transparency and ultimately lowers cost In 2020, IAG will continue to invest in certification. NDC has allowed both for the importer. enhancing its common integrated carriers to reduce their indirect sales platform to provide quality services and distribution costs and enhance their During the period, IAG also and solutions across the Group at a content offering, such as creating accelerated the development of its faster pace and lower unit cost, while additional longhaul price points across Nexus Global Data Platform. This supporting innovation across the Financial Statements the North Atlantic which have helped platform is core to driving advanced Group. A refreshed IT operating increase yields. analytics within the Group, with IAG's model will be introduced that brings maintenance function already relying on together IAG’s digital and IT teams to Through its Hangar 51 accelerator its functionality to build predictive better transform existing areas of programme, IAG continued to make maintenance capabilities. legacy systems and processes. IAG strategic investments in promising will continue to make investments early-stage and emerging technology The Group has also accelerated its through its Hangar 51 programme partners such as ‘Assaia’ and journey to transform its approach to and support IAG operating ‘Importwise’, with whom IAG Cargo has loyalty, recognising the integral nature companies to accelerate their partnered. Assaia provides an artificial of loyalty across multiple business units. digital transformations. intelligence solution to monitor aircraft Central to this is the modernisation of the Group’s core loyalty technology turnarounds as a means to generate Additional Information
1 2 KPI or industry Adjusted EPS (€ cents) A Definition and purpose R Performance measure Adjusted earnings per share represents Adjusted earnings per share increased the diluted earnings for the year before by 1.7 per cent from 2018 pro forma. 2020-2022 exceptional items attributable to Profit after tax before exceptional
116.8 Average ordinary shareholders. This indicator items declined by 1.4 per cent, but the 114.9 reflects the profitability of the business number of dilutive shares also fell, and the core elements of value reflecting the full year impact of the 10%+ creation for IAG's shareholders. 2018 €500 million share buyback per annum programme and redemption of a €500 million convertible bond in 2019.
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1 2 Net debt to EBITDA A Definition and purpose Performance Net debt to EBITDA is calculated as The Group’s financial headroom long-term borrowings (both current remained strong in 2019 with net Ceiling and non-current), less cash, cash debt to EBITDA at 1.4 times. equivalents and less other current Net debt rose by €1,141 million to
1.4 interest-bearing deposits. This is 1.8 €7,571 million primarily from an
1.2 divided by EBITDA. increase in borrowings reflecting IAG uses this measure to monitor additions to the fleet in the year. leverage, to assess financial headroom and to maintain the investment grade rating.
’18 ’19 1 2018 pro forma financial information is based on the Group's restated statutory results with an adjustment to reflect the estimated impact of A Alternative IFRS 16 ‘Leases’ from January 1, 2018. performance 2 For detailed calculations refer to the Alternative performance measure measures section.
R Measure linked to remuneration of Management Committee
www.iairgroup.com 25 A future based on sustainable growth
“During our centenary year – a landmark in global aviation – we continued to deliver our investment programme for our customers and colleagues, and we made industry-leading strides towards the future of sustainable aviation.”
Alex Cruz Chairman and Chief Executive Officer of British Airways Overview days to account for anticipated disruption on September 9, 10 and 27, and to provide British Airways statistics 2019 was an extraordinary year for British Airways which saw us celebrate 100 years our customers with as much certainty as Operating margin 2020-2022 of flying, lead the way in creating a possible about their travel plans. The sustainable future for the industry and planned action on September 27 was 14.5% 15%+ deliver on our strategic priorities: achieve cancelled by BALPA and our teams -1.1pts vly1 2 higher network growth, invest where our worked hard to reinstate flights so as customers and people value it most and many of our customers as possible were RoIC 2020-2022 sustain a financial performance for the able to travel as planned. As a result, long-term. In December we saw evidence 2,196 flights were reinstated leaving 14.7% 15%+ that our strategy was working as the 2,325 cancellations over the period. -1.1pts vly1 prestigious Centre for Aviation This disruption was compounded by an (CAPA) awarded us the title Airline error which saw some customers of the Year 2019. ASK growth 2020-2022 incorrectly informed that their flights were per annum We welcomed four brand-new Airbus cancelled. We immediately apologised and c.3% A350 aircraft to our increasingly fuel- rebooked or refunded our customers, 0.9% efficient fleet and with those aircraft came enlisting the help of hundreds of our much-anticipated new business cabin colleagues from around the business to Fleet 2020-2022 seat, the Club Suite, a real milestone in our assist our Customer Service team in £6.5 billion investment plan. We also speedily resolving complaints and meeting 302 316 refreshed our Boeing 777 fleet with new our compensation obligations. interiors, refurbished several of our lounges The financial impact of this disruption was around the world and introduced new-look clear in our results for the third quarter and amenities in our First and World Traveller the market was informed that IAG would Plus cabins. not meet its profit target for the year. But 2019 was also a tough year. While we Our revenues have slightly increased remained on track to meet our stretching compared with 2018 at £13,290 million. financial targets in the first half of the year, Throughout 2019 we continued to operate the summer months were challenging for efficiently while investing for customers the aviation industry as a whole and for us and our teams worked hard to deliver an at British Airways. operating profit of £1,921 million and RoIC Operationally we faced a range of of 14.7 per cent. adversities including unseasonably bad I am incredibly proud of all we were able weather and Air Traffic Control issues to accomplish in celebration of our 1 Comparisons vly are on a like-for-like basis, as across Europe, reducing airport flow rates centenary in 2019. My personal highlight the 2018 figures are based on the Group’s and inconveniencing customers. was the visit to our headquarters from Her restated statutory results with an adjustment to reflect the estimated impact of IFRS 16 The disruption caused by the pilots' union Majesty the Queen. We also initiated our ‘Leases’ from January 1, 2018. BALPA’s industrial action in September future-facing programme, BA: 2119, which 2 Comparisons vly are on a like-for-like basis, as added to these challenges both saw us lead the conversation on the future the 2018 results have been restated to of sustainable aviation fuels and the reclassify the costs the Group incurs in relation operationally and financially. In total, 4,521 to compensation for flight delays and flights were originally cancelled over seven evolution of customer experience for the cancellations as a deduction from revenue as years to come. opposed to an operating expense. There is no change in operating profit.
26 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Significant investment in customers During summer 2019 we operated our remote-controlled Mototok vehicles, which Strategic Report 2019 saw us continue our investment largest longhaul schedule in ten years and are powered by 100 per cent renewable programme for customers with new launched eight new routes from London electricity and save 7,400 tonnes of C02 aircraft, new cabins, new technology, new Heathrow including Osaka, Islamabad, every year, completed more than 100,000 routes, new in-flight dining and refreshed Pittsburgh and Charleston. We are also pushbacks at Heathrow. We also lounges. We are pleased that customers responding to increased demand for implemented artificial intelligence in many are noticing the difference, and that our leisure routes with new services from areas of our business including within our customer satisfaction scores versus 2018 London Gatwick to Milan Bergamo airside operation at Heathrow Terminal 5 have improved. While we fell slightly short and Kos. to help colleagues ensure every flight of meeting our profit target for the year, departs safely and on time. We now serve 33 points in North America Corporate Governance we have solid financial foundations and will making us the largest longhaul carrier into We launched a new, comprehensive continue our investment programme the North Atlantic market and we will section of ba.com to help customers if throughout 2020. continue our strategic growth with our their journeys are disrupted. We will make We debuted our new business cabin seat Atlantic Joint Business partner, American a significant investment in the website in Club Suite on our new Airbus A350 Airlines, throughout 2020. 2020 through major re-platforming and enhanced functionality to vastly improve aircraft. The Club Suite features a door for Sustainable aviation greater privacy and gate-to-gate the booking experience and drive an In October IAG became the first airline programming via 18.5-inch in-flight increase in direct bookings. group worldwide to commit to achieving entertainment screens. The strategic net zero CO emissions by 2050. As part of Safety and security remain our highest roll-out of the Club Suite across our fleet 2 this commitment, British Airways became priority and, following the theft of will continue over the coming years and the first UK airline to announce it would customer data in 2018, we have continued will significantly elevate our position within Financial Statements offset carbon emissions on its domestic to invest in cloud-based services, replace the competitive business cabin market. flights from 2020. legacy infrastructure and increased We introduced a new lounge design cybersecurity investment. We know that tackling our impact on the concept and renewed our lounges in climate requires a multi-faceted response Communities Johannesburg, San Francisco, Milan and and we are committed to playing our part. At British Airways we are passionate about Geneva. We also completed the Since 2012, when the EU introduced community development across our global renovation of our First and Club lounges emissions reduction regulations, British network. During 2019, we announced at New York JFK Terminal 7, providing Airways has reduced emissions on partnerships with the British Red Cross the premium experience we know our European flights by around 40 per cent on and The Diana Project, and we supported customers appreciate. every European flight. the relief effort to help those affected in
I am delighted that in 2019 our colleagues the Bahamas by Hurricane Dorian, Additional Information From January 2020 we began offsetting were recognised by Skytrax as the Best including delivering vital aid to the region. the carbon emissions for all customers Airline Staff in Europe following the In August 2019, BA Holidays announced a flying on one of our 75 flights a day within introduction of our First Contact new long-term partnership with the the UK by investing in quality-assured Resolution programme at Heathrow, which international wildlife charity Born Free carbon reduction projects around the we expanded worldwide in 2019. The Foundation and launched its new animal world. Customers travelling further afield programme transforms the airport welfare strategy, outlining the who want to offset their individual customer experience we offer by travel company’s commitment to never emissions can do so via our new carbon empowering our people to resolve promote the captivity of wild animals and calculator. Additionally, we are reviewing customer issues at the first point of discouraging its hotel partners from doing minimising the carriage of additional fuel contact. We also invested heavily in our so. Additionally, thanks to the generosity on our flights to limit the impact on the people, including equipping our of our customers and colleagues, we have environment. 15,000-strong cabin crew with iPhone XRs, now raised a total of £24 million, since so they can offer a more personalised We believe that sustainable aviation fuels 2010, for Flying Start in partnership with service to our customers. will transform the industry, and we are Comic Relief. leading the way in sustainable fuels We made considerable improvements Strategic growth development. Following the to the service we provide customers with We will take delivery of a further 22 new announcement of our collaboration with hidden or visible disabilities including the aircraft in 2020 and more than 100 over partners Shell and renewable fuels launch of a dedicated customer care team the next five years to 2025. During 2019, 14 company Velocys in 2017, Altalto to assist more than half a million travellers new aircraft (excluding wet leases) were Immingham Limited, a subsidiary of with additional needs who fly with us each delivered, including four Airbus A350s, Velocys, submitted a planning application year and pledged to make accessibility a three Airbus A320neos and seven Airbus in 2019 to develop Europe’s first plant to Board-level issue. We have continued to A321neos. These aircraft are 25 to 40 per transform waste into sustainable fuels in invest in young people and will again fund cent more fuel-efficient than those they Immingham, Lincolnshire. Every year the flying lessons for youngsters throughout replace. Our Boeing 747 fleet will be plant will convert more than half a million 2020, inspiring them to pursue a career retired by 2024. tonnes of non-recyclable domestic and in aviation. During the first half of 2020 we will receive commercial waste into cleaner sustainable our first state-of-the-art Boeing 787-10 aviation fuel and our ambition is to power Conclusion Dreamliner. Deliveries of the aircraft, which our entire fleet using this fuel. Throughout a challenging year we have demonstrated the resilience of our airline will feature our newest cabins, are moving Digitalisation and innovation at pace and we will take ownership of a and I am proud of the results achieved Introducing new technology and digital further six Boeing 787-10s throughout through the hard work of our team. We solutions to increase efficiency, punctuality 2020. know there is more to do, and change and sustainability while providing our takes time. Meeting our financial targets These aircraft, which balance range and customers with a seamless travel is our priority while delivering excellence capacity with enhanced fuel efficiency, experience continues to be a priority. We for our customers across the globe allow us to quickly and effectively expand trialled autonomous, emissions-free, and innovating to ensure our future our route network and further grow our driverless baggage vehicles to speed up is sustainable. presence in markets across the globe. the transportation of luggage and our
www.iairgroup.com 27 Continuous and rigorous transformation to face new challenges
“With the launch of Plan de Futuro 3, Iberia will continue its efficient transformation focused on digitalisation, customers and sustainability, leveraging data capabilities and talent.”
Luis Gallego Martín Chairman and Chief Executive Officer of Iberia initiatives and setting the base for Plan de In shorthaul, we achieved significant Futuro Phase 3, which we launched at the growth mainly focused on Iberia Express, Iberia statistics end of the year, with a strong focus on strengthening our network and adding Operating margin 2020-2022 digitalisation, customer and sustainability. six new destinations, improving our We also took an important step in the seasonal proposition. consolidation of our hub strategy by 8.8% 12% New sustainable fleet for new challenges -1.5pts vly1 2 announcing in early November the During 2019, we added four Airbus A350 and acquisition of 100 per cent of the share four Airbus A320neos to our fleet, increasing RoIC capital of Air Europa, subject to approvals. 2020-2022 the number of fuel-efficient and environment- In the second half of 2019 we reduced our friendly aircraft in our portfolio, as part of 14.1% 15% capacity growth, considering the early IAG’s commitment to sustainability. Also, 1 -2.7pts vly indications of a potential global we completed the implementation of our macroeconomic slowdown and an Premium Economy cabin in all our ASK growth 2020-2022 unstable political situation in some of our longhaul fleet. per annum strategic markets in Latin America. Our In June 2019, Iberia became a launch customer swift reaction allowed us to shift capacity c.3% for the new Airbus A321XLR, due to arrive in from these markets towards others with 7.6% our fleet in 2023. This new aircraft model will solid performance both in longhaul and have an extended range of 50 per cent, Fleet shorthaul. Additionally, we announced a 2020-2022 allowing for an increase in frequencies into significant reduction of our growth plans current destinations and for a potential for 2020 to 2022, leveraging the 107 112 expansion into new destinations on the East embedded flexibility in our fleet and Coast of the United States. The new Airbus operating plans. A321XLR has an extremely competitive cost Strong progress in the transformation Our financial performance was in line with base and comfort level equivalent to the of Iberia the targets set out by the Group in 2018. standard wide body aircraft in use. 2019 was another very positive year in the We recorded an operating profit of €497 In 2019 we maintained our 4-star status transformation of Iberia. We progressed million, with a margin of 8.8 per cent and a with Skytrax and continued to invest in steadily in our Plan de Futuro Phase 2, Return on Invested Capital of 14.1 per cent, our customers where it adds value. cementing our competitive positioning in thanks to the strength of our passenger Improvements in customer satisfaction key markets, renewing our fleet, revenues and our continuous focus on were achieved due to enhanced comfort, completing our ongoing transformation tight control of our cost base. providing extra legroom in the Airbus A350 Solid growth in key geographies and and Airbus A320neo aircraft, and with the overall capacity discipline optimisation of the boarding process based During 2019, we increased overall capacity on customer value segmentation and the 1 Comparisons vly are on a like-for-like basis, as by approximately 8 per cent with refurbishment of the Madrid lounges. the 2018 figures are based on the Group’s expansion across our network, leveraging Launch of Plan de Futuro Phase 3 restated statutory results with an adjustment our best-in-class cost base. to reflect the estimated impact of IFRS 16 At the end of 2019 we concluded Phase 2 of ‘Leases’ from January 1, 2018. In longhaul we took delivery of four new Plan de Futuro and started a new Phase 3 that 2 Comparisons vly are on a like-for-like basis, as generation Airbus A350-900s, and should allow Iberia to reach a sustainable the 2018 results have been restated to reclassify the costs the Group incurs in relation increased our depth in American markets. financial performance in line with IAG targets. to compensation for flight delays and We also continued our efforts to The Plan de Futuro 2 set the basis on which cancellations as a deduction from revenue as strengthen Iberia’s presence in Asia, we built up the new Plan de Futuro 3, as opposed to an operating expense. There is no enhancing connectivity to Tokyo while change in operating profit. improving the product. 28 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 without the strong focus in maximising our supporting investigation, as well as cost-effective airline to IAG, consolidating revenues and reducing our cost structure renewing and searching for ecofriendly Madrid as a leading European hub and Strategic Report during the Plan de Futuro 2 phase, alternatives for our ground equipment. resulting in IAG achieving South Atlantic combined with a fleet renewal and a new leadership, while unlocking further network Data and people as key enablers of our network strategy, we would not be able to growth opportunities. transformation initiate the next step in our transformation. We are becoming an even more customer- This will result in customers benefiting from In order to give a new and fresh impulse to centric company by exploiting data to an increased choice and schedule flexibility the Plan de Futuro, Iberia has created Plan improve our customer experience, but data and greater opportunities to earn and de Futuro 3, which is mainly focused on goes further. We have redefined Iberia’s redeem miles.
digitalisation, our customer and Corporate Governance data strategy and launched our Data Assuming satisfaction of all conditions to the sustainability, implying two key enablers Centre of Excellence that will allow us to acquisition, completion is expected to take which guarantee the success of our plan: improve real-time information, boosting place in the second half of 2020. new data strategy and talent. business intelligence capabilities and Outlook on 2020 Digitalisation for efficient operations developing advanced analytics models for the whole company. The next two years are 2020 is expected to be a complex year for Real-time information and data analysis key for capturing the value of data in both the industry, due to economic and political are the pillars of one of our core projects revenues and cost efficiencies. uncertainty. Our approach is based on in the Plan, Connected Operations. We are moderate growth of 3 per cent and focused developing a more flexible, seamless None of this will be possible without our on the strongest markets (USA and domestic operation providing all stakeholders with people and included in Plan de Futuro 3 is profitable routes). We will launch a new accurate and consistent information the next phase of Plan person@. Since its seasonal route to Washington DC, increase allowing us to automate processes, make launch a year ago, it has been reinforced flights to Puerto Rico and continue growing Financial Statements quicker decisions and give customers through various initiatives of recognition, capacity on routes to the West Coast of the solutions even before any disruption participation, well-being and benefits for US. To consolidate our position in Asia we occurs. A good example of a seamless people. Its commitment to the will increase frequencies to Tokyo. We will digital initiative in this field is the biometric management of diverse talent in an also add new shorthaul and mediumhaul boarding experience that we launched at inclusive way has achieved, among other services to strengthen our position in Europe. the end of 2019. objectives, an increase in the number of senior female executives from 10 per cent We will continue with our fleet renewal, our Accurate data at the right time will improve in 2017 to 27 per cent in 2019. customer impact projects and our focus on the way we plan and manage our network, giving a decisive boost to the digital increasing our revenue. We are developing In terms of collective negotiation, during transformation of Iberia. We will continue new distribution capabilities that will allow 2019 a pre-agreement was reached for with the focus on costs, to keep improving us to offer a wider range of services and the future signing of the XXI Collective Additional Information our non-fuel unit cost, which is the best products to our customers throughout their Agreement. In 2019, we also began among our competitors, and we hope to journey with personalised interactions. negotiations regarding the XVIII agreement conclude the current labour negotiations Iberia is creating some of the digital assets relating to passenger Cabin Crews. The with the passenger cabin crew, which have that will reinvent the way we travel. 2017 Collective Dismissal agreement has already started. now expired and has resulted in the Innovation to fulfil our customers’ departure of 955 employees from all Finally, 2020 will hopefully be the year we expectations groups through early retirement, obtain competition authorities’ approval to Boosting the communication and finding withdrawals with incentives and complete the acquisition of Air Europa and new ways to interact with our customers deferred relocations. we can commence its integration into IAG, through using and implementing an omni remaining as a separate company within channel strategy, where the customer can Non-airline businesses Iberia. The approval of the Air Europa freely chose the channel to use depending 2019 was also a positive year for transaction would lead us to continue on the individual travel journey, has the transformation of our implementing our strategy to develop improved our Net Promoter Score non‑airline businesses. Madrid into a "360-degree hub” that reaches significantly. Through the GO UP! program, the new regions for the Group, and will also Plan de Futuro 3 will bring even more airports management has continued its develop traffic between Asia and Latin alternatives to our customers to self- transformation process, structured in four America through the Madrid hub, which still manage their travel end to end. This will pillars: digitalisation of the processes both has great growth capacity, especially when generate more revenues, promote the sales in the airport terminal and in the operations combined with that of Air Europa. of ancillaries and reduce cost in comparison under the wing: business development; Through Phase 3 of the Plan de Futuro with traditional channels. commitment of people; and Hub Vision we aim to reach the final objectives of the (at the airports in Madrid and Barcelona). Focus on sustainability transformation that we initiated several 2020 is a key year in continuing the Thanks to the digitalisation process, our years ago, to make Iberia a profitable implementation of transformation initiatives initiatives have saved more than 20,000 company, with a sustainable character with a focus on efficiency and sustainability. kg/month of paper waste, avoiding around and focused on our customers thanks to digitalisation and innovation. 482 tonnes of CO2 during 2019. The Acquisition of Air Europa - a strategic reduction of fuel burn and emissions is core move for the Madrid hub and IAG and we have an ambitious plan to fulfil the In early November, IAG announced the IAG commitment for net zero CO2 acquisition by Iberia from Globalia of 100 emissions by 2050. per cent of the shares of Air Europa, one Iberia is aware of the need to act of the leading private airlines in Spain, responsibly and with coherence in the fight operating scheduled domestic and against climate change, responding in a international flights to 69 destinations, consistent manner to our social and including European and longhaul routes environmental commitment. Apart from the to Latin America, the United States of objective of becoming a carbon neutral America, the Caribbean and North Africa. company, we continued implementing our The acquisition of Air Europa, which is still sustainability strategy by reducing, reusing subject to approval from competition and recycling plastics and waste, authorities, would add a new competitive,
www.iairgroup.com 29 Consolidating Vueling’s position in a changing environment
for our highly capable and professional crews Our investments in all contributed to achieve high levels of “ customer satisfaction. customer experience We strengthened our cost discipline. We and operational introduced new aircraft that are more efficient than the ones they are replacing, reliability created signed a new collective agreement with our crews and created efficiencies in our measurable maintenance model without compromising on improvements in 2019. safety. These actions have helped us maintain ” our healthy cost position. We continued investing in digital. Our digital, 2019: Navigating a changing environment Javier Sánchez-Prieto innovation and data teams continue to Chairman and Chief Executive Officer Higher fuel prices and softer demand drove tirelessly deliver new tools that underpin our of Vueling lower operating margin and RoIC versus performance. Our teams delivered models 2018. Despite these challenges, Vueling that forecast passenger demand and predict Vueling statistics delivered revenues of €2.5 billion and the ATC environment, tools that optimise carried 34.6 million passengers, both the how aircraft are matched to flight lines, and Operating margin 2020-2022 highest totals in Vueling's history. Our fleet intelligent ancillary bundling. These surpassed 120 aircraft, we improved improvements have also fostered a better 9.8% 12% operational reliability (operated 99.8% of customer experience by letting our customers 1 2 -1.5pts vly scheduled flights, up 0.7 points from 2018) receive real-time, precise flight information, and punctuality (75.2% of flights departed anytime, anywhere. RoIC 2020-2022 within 15 minutes of scheduled departure time, up 6.9 points from 2018), and we We made sustainability a priority. Our efforts successfully implemented technologies such are focused on climate and energy use, noise 13.1% 15% reduction and waste management. With an -4.6pts vly1 as operational decision support tools. Investments in our customer experience in average age of 6.8 years, our fleet is the most modern in Southern Europe, contributing to a ASK growth airports, in-flight and during disruptions led 2020-2022 15 per cent reduction in CO emissions per per annum to higher levels of customer satisfaction. We 2 delivered solid financial results by amplifying passenger kilometre since 2012. Our Airbus c.2% our strengths. A320neo aircraft reduce noise pollution by 50 2.7% per cent. We are actively reducing the use of We focused on market leadership. Our plastics on our aircraft and in our offices. Fleet 2020-2022 markets continued to grow, albeit at a slower pace, so we adjusted our growth too. Looking ahead: Vueling NEXT in 2020 123 128 We maintained balance between capacity Following 15 years of growth and success, and demand while still managing to Vueling is ready to continue as the leading strengthen positions in key markets carrier in Barcelona and several major Overview throughout Spain and beyond, including shorthaul and mediumhaul markets. The next In 2019, Vueling’s 15th year of operation, we Barcelona, Valencia and Paris. phase of Vueling NEXT will implement an delivered better punctuality, higher levels of enhanced network design, tighten our We kept improving our processes. We customer satisfaction and solid financial operational model, and help us to maintain invested greatly in our Integrated results. We pushed forward on innovation, and strengthen our cost position. It will also Operations Control Centre to improve how data-driven decision-making, and position the company to become one of the we operate. We improved our processes for implementation of the transformational leading airlines in sustainability. initiatives of our Vueling NEXT programme. maintenance planning, crew scheduling and handling, using automation where possible Conclusion to make us more agile. We look forward to 2020. We will tackle any challenges with our usual mix of agility and Our customers enjoyed an improved resolve. We remain focused on generating customer experience. We are making significant progress toward our goal of strong profitability, supported by a leading 1 Comparisons vly are on a like-for-like basis, as customer experience and a constructive the 2018 figures are based on the Group’s providing the number one customer restated statutory results with an adjustment experience among European low-cost employee environment. Vueling will continue to reflect the estimated impact of IFRS 16 carriers. Improvements in our cabins (such to be the primary long-term vehicle for the ‘Leases’ from January 1, 2018. low-cost shorthaul expansion of IAG. 2 Comparisons vly are on a like-for-like basis, as as new slim seats throughout our fleet), the 2018 results have been restated to high-speed on-board Wi-Fi, disruption reclassify the costs the Group incurs in relation self-management systems (such as to compensation for flight delays and automated electronic vouchers for meals cancellations as a deduction from revenue as opposed to an operating expense. There is no and hotels), and customer-centric training change in operating profit.
30 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Maintaining financial performance Strategic Report in a challenging market Corporate Governance
Our model is also underpinned by a strong Following a record Net Promoter Score (NPS) performance. “ Feedback from our ‘Voice of the Guest’ 2018, a solid financial surveys is fundamental to the design and delivery of our product and service, with performance has investment decisions being made in line with our value principles. We have received been maintained external validation by retaining our status in 2019 as Ireland’s only 4-Star Airline in the
with investments Financial Statements Skytrax Ratings and achieving a top five made to facilitate finish in the annual Ireland RepTrak® 2019 study of 100 leading organisations in Ireland. future growth. Sean Doyle ” Our product and brand are well positioned Chief Executive Officer of Aer Lingus We have continued to innovate and evolve our product offering in 2019 – launching new greater connectivity combined with ways to pay with ‘Apple Pay’ and ‘Pay with excellent service across more North Aer Lingus statistics Avios’, introducing AerSpace, our new American routes than ever before. premium shorthaul travel experience and Operating margin 2020-2022 Aer Lingus is delivering on this ambition, launching a new co-brand credit card, ‘Aer with a compelling offering in the markets Credit Card’, with Bank of Ireland. We have Additional Information 13.0% 12%+ we serve, creating the opportunity for also invested in a new baggage tracking -2.5pts vly1 2 further profitable growth. system, partnered with PressReader giving Aer Lingus has achieved an operating guests free access to various media and RoIC 2020-2022 result and Return on Invested Capital that welcomed our most fuel-efficient aircraft yet demonstrates our ability to respond to a as three Airbus A321neoLRs joined our fleet. 22.0% 15%+ challenging environment. 2018 was an The continued investment in our fleet is one -5.0pts vly1 exceptional result which benefited from of a range of initiatives focused on reducing fuel being heavily hedged. 2019 capacity carbon emissions. Other initiatives include reducing the use of single-use plastics ASK growth 2020-2022 increased by 4.2 per cent, even with per annum capacity growth being moderated against onboard and increasing the number of c.5% initial plans given the competitive industry electric vehicles in our ground fleet. 4.2% backdrop. Our North Atlantic network had We are also part of the first airline group to a record 2.5 million seats between Ireland commit to achieving net zero carbon Fleet 2020-2022 and North America. Our strong revenue emissions by 2050. 3 performance has been delivered in the We have expanded our network in 2019 context of the rising cost of fuel, 57 60 introducing direct routes to Minneapolis – St. operational disruption at Dublin Airport Paul from Dublin and to Dubrovnik and Nice and a heavy 2019 maintenance year from Cork. Finally, we continue to invest in Overview compared with a light one in 2018. We our people with hundreds of new cabin crew, Aer Lingus started off 2019 by unveiling a have maintained high levels of guest pilot and ground positions created to keep refreshed brand reflecting our position as a satisfaction and our results are pace with new aircraft and routes. modern contemporary Irish brand underpinned by continued focus on cost competing on the international stage. This efficiency and productivity. We believe Conclusion was part of our continuing mission to be that our 2019 performance can be Aer Lingus remains committed to delivering the leading value carrier across the North sustained and the opportunity remains for on our ambition to be the leading value Atlantic. Our commitment is to deliver Aer Lingus to continue to grow Dublin carrier across the North Atlantic. In 2020 we Airport as a major hub connecting Europe will continue to develop opportunities for and North America. growth by further enhancing the depth, Our value model breadth and connectivity of our network with the arrival of additional new engine Our value model is centred on cost, 1 Comparisons vly are on a like-for-like basis, as technology aircraft, whilst remaining product and service. It has delivered the 2018 figures are based on the Group’s committed to delivering high levels of guest growth in our business, created new jobs restated statutory results with an adjustment satisfaction and operating performance. Our to reflect the estimated impact of IFRS 16 in Aer Lingus and driven significant brand will be further enhanced in 2020 with ‘Leases’ from January 1, 2018. broader economic benefits, with more 2 Comparisons vly are on a like-for-like basis, as the introduction of a new uniform. We North American visitors coming to Ireland the 2018 results have been restated to believe the successful execution of our than ever before. reclassify the costs the Group incurs in relation strategy will continue to deliver compelling to compensation for flight delays and cancellations as a deduction from revenue as results for IAG, our stakeholders and for the opposed to an operating expense. There is no Irish economy. change in operating profit. 3 Includes four wet leases, two Boeing 757 and two Avro RJ85. www.iairgroup.com 31 Scaling up IAG’s low-cost brand
Longhaul routes Shorthaul routes
Passengers carried Aircraft in service at Passengers carried Aircraft in service at in 2019 December 31, 2019 in 2019 December 31, 2019 849 thousand 7 1,028 thousand 6
Overview LEVEL is IAG’s new low-cost airline brand, built on the belief that the world is a better place when we all get out and experience it. LEVEL makes travel more affordable, allowing customers to choose what’s important to them on their journey. The LEVEL brand operates longhaul flights from Paris and Barcelona with a fleet of seven Airbus A330-200 aircraft and shorthaul flights from Vienna and Amsterdam with six Airbus A320 aircraft. In 2019 LEVEL carried close to two million passengers across 24 routes. LEVEL continues to collaborate and harmonise with other IAG operating companies whilst remaining true to LEVEL’s low-cost DNA, including increased flight connectivity with Vueling and Iberia. During the year Fernando Candela joined LEVEL as CEO having previously held the CEO position at Iberia Express.
Longhaul operation Shorthaul operation During 2019, LEVEL continued scaling up its operations, adding an In shorthaul two additional Airbus A320 aircraft were added to additional longhaul A330-200 aircraft to each of its Paris and the Vienna and Amsterdam operations. In March, LEVEL Europe Barcelona longhaul bases. LEVEL opened new longhaul routes opened a shorthaul base in Amsterdam, with three Airbus A320 from Barcelona to Santiago de Chile and New York along with aircraft and routes including Barcelona, London, Vienna, Milan and Paris to Las Vegas. Rome. LEVEL has continued to improve key low-cost carrier value LEVEL Europe continues to develop an added focus on charter drivers including unit cost, ancillary revenue per passenger and and tour operator segments operating in Austria, Germany and improving yields across most markets as routes mature and the Switzerland (DACH region) with destinations in Spain and the rest business cements its presence in new markets. The brand of the Mediterranean. Strong NPS results continue to demonstrate continues to stimulate demand particularly in longhaul markets as a positive customer reaction to the LEVEL Europe value its unbundled product grows IAG’s presence in the frugal fun proposition, despite ongoing and significant disruption in the longhaul segment. Central European airspace. Looking forward The LEVEL Europe operation continues to harmonise with other 2020 will be a year of network stabilisation, with no plans to add IAG airlines, especially Vueling where LEVEL is building enhanced new aircraft to the fleet, which is aligned to IAG’s broader connection opportunities for its customers. capacity rationalisation. The business will focus on cementing a Looking forward robust foundation for future sustainable growth, with a focus on As with the longhaul business, 2020 will be a year of stabilisation unit cost, brand, Net Promoter Score (NPS) and operational and capacity discipline for LEVEL Europe, leveraging high resilience, ensuring we deliver on our promise to customers. customer satisfaction, solid operational performance and product consistency. The business will continue to build a solid foundation for future growth with investment in partnerships, connectivity and digital-owned channels.
32 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 IAG PLATFORM
Enabling quality, innovation and Strategic Report efficiency across the Group Corporate Governance
The IAG Platform is now a well-established part of the Group’s delivery model. It allows IAG to achieve revenue and cost synergies that the operating companies could not attain alone and provides a "plug and play" platform that new operating companies can efficiently join and rapidly exploit. The Group has already extracted significant value from the IAG Platform with opportunities identified to further
enhance synergies and support innovation. Financial Statements
IAG Platform
The IAG Platform enables IAG operating In 2020 Group Procurement will continue scalable platform removing complexity companies to access centres of excellence, to focus on streamlining the supply base to and cost across the Group, enabling the Additional Information quality resources and systems that progress towards stability and effective carriers to provide consistent customer would be hard to achieve as a Corporate Social Responsibility with the experiences across three connectivity standalone organisation. Group’s partners. It will continue to providers, regardless of the aircraft. develop its key supplier relationships to 2020 will continue to be a year of delivery Global Business Services (GBS) deliver value to the Group. for IAG Connect. The Group is on track to IAG GBS was established in 2014, have 90 per cent of aircraft enabled with following which it was engaged in a Finance Wi-Fi connectivity by the second half of period of fast-paced start up activity 2019 saw the continued roll-out of the 2020, enabling a consolidated product centralising the core finance, IT and common finance system across the Group, offering across the Group. IAG Connect procurement functions across the Group, with GBS Finance joining the platform in will continue to develop the .air portal starting with British Airways and Iberia the first half of the year and British Airways with the introduction of new features and and rolling out to Aer Lingus and Vueling. from July 2019. GBS Finance continues to services to further enhance customers’ In 2019, GBS has focused on consolidating focus on the simplification, harmonisation in-flight experience. the considerable achievements to date and automation of processes to improve while also continuing to drive further efficiency and constantly evaluates Maintenance, repair improvements across the Group in areas opportunities for further cost savings. and overhaul (MRO) and fleet such as supplier management, automation Moving forwards and with a growing In 2019 the Group’s MRO organisations of processes and operational resilience demand for services, in 2020 GBS Finance remained focused on further strengthening through the introduction of common will continue to transform migrated their operations and ensuring cross Group systems. functions through the optimisation of competitiveness in cost, quality and sustainability. The main achievements Procurement processes, and a review of insource, delivered were: In 2019, Group Procurement integrated outsource and onshore and offshore the procurement platform into the new opportunities. •• completion of outsourcing of inventory management and repair activities for common finance system enabling IAG Connect and .air portal enhanced streamlined processes and British Airways' narrow-bodied fleet IAG Connect enables airlines to leverage a further synergies for the Group. These including the transfer of assets connected fleet with the development of include simplification of the end-to-end ownership to the supplier; digital in-flight services across supply chain from sourcing through to entertainment, retail and loyalty through •• consolidation of line maintenance payments; a standardised workflow for the universal platform, .air. Throughout suppliers across regions to leverage all operating companies; and improved 2019 the embodiment of the Group’s Group volume; supplier spend analytics across the Group aircraft with Wi-Fi capabilities continued. •• transformation of the wide-bodied to identify potential savings. New digital IAG Connect commenced shorthaul airframe maintenance division through tools have also been deployed to provide connectivity on British Airways, Iberia and the roll-out of a new organisation and a more robust and automated approach Vueling aircraft enabling a Wi-Fi offering implementation of further lean practices to supplier relationship management. to customers on over 300 aircraft. The IAG to improve quality and cost Non-fuel cost savings of more than €280 Connect .air portal has been installed and performance; and million were delivered across the Group operates on all newly connected aircraft in 2019. across the Group. The portal provides a
www.iairgroup.com 33 IAG PLATFORM CONTINUED
•• continued optimisation of the supply •• continued optimisation of supply chain • continued improvement of the chain together with IAG GBS including the restructuring of selected competitiveness of wide-bodied Procurement. airframe and components contracts, maintenance to reach our objective of The main areas of focus in 2020 leveraging new fleets; best in class performance. will include: •• preparation for the future introduction In 2019, the Group has incorporated new, •• further outsourcing of inventory of new narrow-bodied engine types, more efficient aircraft into the fleet, management and repair activities for repair and overhaul capabilities; and reducing fuel consumption, noise and
additional selected fleets across the CO2 emissions. operating companies;
Aircraft Fleet Total Total Changes since Future Owned Right of use1 December 31, 2019 December 31, 2018 December 31, 2018 deliveries Options Airbus A318 1 – 1 1 – – – Airbus A319 17 40 57 61 (4) – – Airbus A320 50 204 254 241 13 34 76 Airbus A321 20 46 66 56 10 45 14 Airbus A330–200 5 19 24 22 2 – – Airbus A330–300 2 14 16 16 – 1 – Airbus A340–600 9 6 15 17 (2) – – Airbus A350 5 4 9 2 7 33 52 Airbus A380 2 10 12 12 – – – Boeing 747–400 32 – 32 35 (3) – – Boeing 777–200 36 10 46 46 – – – Boeing 777–300 2 10 12 12 – 4 – Boeing 777–9 – – – – – 18 24 Boeing 787–8 – 12 12 12 – – – Boeing 787–9 1 17 18 18 – – – Boeing 787–10 – – – – – 12 – Embraer E170 6 – 6 6 – – – Embraer E190 9 9 18 16 2 – – Group total 197 401 598 573 25 147 166 1 Includes 108 finance leased aircraft transferred to ROU assets on adoption of IFRS 16. As well as those aircraft in service the Group also holds 10 aircraft (2018: 5) not in service. The table above excludes one wet lease which is recognised as a right of use asset on the Balance sheet.
34 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Staying focused on our strategy Strategic Report during challenging market conditions Corporate Governance
Premium products, including Constant Innovation in operations Climate, Critical and Prioritise, performed To continue to improve our operational better than general freight. Our new performance and customer service, we temperature-controlled facility in Madrid, have been busy with an extensive which gained Good Distribution Practice programme of innovation. certification in February, has been We have again led a category in IAG’s welcomed by our customers and unlocked Hangar 51 global innovation programme, new revenues for our Spanish hub. Whilst working with exciting start-ups who are industry sectors such as automotive parts
helping us to improve how air cargo works. Financial Statements were significantly down, our Constant The 2018 winner, EmuAnalytics, has used Fresh perishable movements saw some its data visualisation platform to identify year-on-year growth, particularly out of problem areas that prevent cargo getting Latin America and Africa. Lynne Embleton on a flight on time. A finalist from this Chairman and Digitalising in commercial year’s programme, AllRead, has spent ten Chief Executive Officer of IAG Cargo 2019 was an important year for advancing weeks working alongside our team in In a year characterised our commercial capability, with the Madrid using its machine learning “ adoption of integrated Customer technology to optimise data extraction by a declining market, Relationship Management tools and the processes within our operations. application of machine learning to spot We have trialled 3D scanning technology pricing. These foundation steps set the Additional Information at IAG Cargo we have to streamline the way we scan and basis for further benefits in 2020. identify freight, and in December we continued to invest in We have invested in IAGCargo.com with announced significant advances in the trial our business and focus our website now accounting for around 30 of autonomous drone technology within per cent of our bookings. We have also our Madrid warehouse. developed digital Application on our customers. In our London hub, we have worked Programming Interfaces (APIs) which ” with a virtual reality (VR) partner to create provide instant access to rates, route Market overview immersive VR training to cut induction availability and enable customers to time for new recruits. 2019 proved to be a difficult year for global manage bookings in real time. Customers airfreight, with industry-wide revenues can directly integrate these APIs into their These technology steps sit alongside down versus 2018, a result of declines in websites or access them through a programme of investment in our both volumes and yields. According to partnerships with third parties. warehouse facilities, upgrading of systems IATA this was the steepest drop in and adoption of continuous improvement In 2019, we implemented a single Cargo demand since 2009 during the global methodologies to drive operational Revenue Accounting system and despite financial crisis. A combination of trade excellence across our hubs. tariffs, market uncertainty and some initial challenges with our cut-over we are economic softening affected air cargo beginning to benefit from efficiencies in Sustainability flows across almost every region. our processes. Our sustainability agenda has progressed in 2019. We replaced 957 of our Unit Load Our comprehensive product offering has Against this backdrop, IAG Cargo revenues Devices (ULD) with lightweight been boosted by the introduction held up relatively well at €1,117 million. At alternatives, reducing on-board weight and of several ancillary products. In April, the end of 2019 IAG Cargo revenues were fuel burn. This brings our total lightweight we became the first air freight carrier to down 4.8 per cent, trending more than two ULDs over 50 per cent. New recycling offer a home relocation service directly to percentage points above the industry initiatives are aimed at industrial wood and consumers and in October, we partnered average decline. plastic waste at our hubs. In London and with Cargo Signal to offer our customers Dublin we are trialling electric tugs as a advanced end-to-end tracking services. low-carbon alternative to our current vehicle fleet of over 100 diesel models. Conclusion 2019 was a tough year for global airfreight and we expect the market to continue to be challenging into 2020. IAG Cargo has continued its strategy focused on customer service, growth and investment in data, technology and operations to become the carrier of choice worldwide.
www.iairgroup.com 35 IAG’s centre of excellence for loyalty
Overview Another product going from strength to IAG’s centre of excellence for loyalty, strength is the British Airways Executive IAG Loyalty, was developed to reflect the Club Rewards app. Throughout the year it more comprehensive loyalty services that has been continually updated with new we now provide to our airlines and features. The new flight finder has seen a commercial partners, beyond the significant increase in customers clicking management of the Avios currency. from the app to make a booking and geolocation features make sure the app is IAG Loyalty offers a wide range of loyalty relevant for the customer. services; these include the Avios currency, customer programmes, loyalty Pay with Avios was introduced across management tools, technology solutions, Aer Lingus and members can now use the data and customer insights. product to pay for baggage on British Airways flights. We launched new £1 Andrew Crawley Customers remain at the heart of what we Chairman and Chief Executive Reward Flight Saver fares, which has been do at IAG Loyalty. Through our loyalty Officer of IAG Loyalty greeted very positively by members, services we offer commercial and airline driving them to also collect more Avios. partners ways to attract, acquire and retain 2019 saw a customers, through using the Avios Whilst we delivered a strong performance “ rewards currency and other data services. against profit targets, issuance growth in continuation of some of our non-air partnerships was just Key successes in 2019 below our expectations. We are confident underlying profit Central to the growth of loyalty across IAG this will turn around in 2020. is the implementation of a new Global growth and delivery of Loyalty Platform – bringing together our IAG Loyalty place significant emphasis on customer data into a single integrated open channels of communication and key projects to drive Group platform. With a focus on safely and two-way dialogue between colleagues and securely safeguarding customer data, management. The introduction of the future growth and Phase 1 of the programme was delivered in “OpenBlend” tool supports IAG Loyalty by value. The exciting 2019 and saw 13 million accounts migrated upskilling managers in coaching and 10 billion Avios moved to the new capabilities, creating engaging transition of Avios platform. Through the new platform IAG performance reviews, empowering Loyalty can deliver a more personalised managers to effectively lead their people, Group Limited to IAG and richer experience for our members providing real-time analytics on employee and simplify the onboarding process for wellbeing and building an open and honest Loyalty will see new partners. We plan to complete the culture where people want to work. continued investment next phase of the project in 2020. Future New digital and technological solutions are In 2020, IAG Loyalty will continue to focus in new products and also key to future growth; we’re continuing on expanding its data capabilities through to build our capabilities to position IAG the integration of Group data sources. This technology, as well as Loyalty as a technology-driven company. helps better segmentation and In 2019 our Developer Portal was opened communication for Avios members, with loyalty and data to over 500 developers, enabling them to more personalised and targeted content capabilities. test APIs in seconds. We’re adopting a relevant to them. ” product-driven, agile method for delivering The next phase of our Global Loyalty new services and products and Platform will be progressed, and we will continuously updating and improving our continue to introduce new features to products. enhance our members’ experience across We launched nine new Non-Air Partners our loyalty programmes. in 2019 and introduced the Amex Small We remain focused on securing new Business Card to reward small business strategic partnerships across the travel, owners. retail and financial services sectors; Our e-store platform, our online portal growing our member base and providing with over 1,000 retailers issuing Avios, even more ways for members to collect continues to grow and in 2019 we and spend. launched an e-store for our AerClub members.
36 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Our journey Strategic Report to Technology Excellence Corporate Governance
In September 2019, IAG created the role of an enhanced 24/7 Security Operations Chief Information Officer (CIO), Centre. IAG Tech has continued to partner recognising the importance of digital and with world-class global providers whose IT to the future of the business. Under the expertise is helping support a resilient and new CIO, IAG Tech was launched. IAG scalable IT platform for the Group. Tech brings together over 1,500 digital and The streamlined organisation now has over IT professionals across the Group, with the 40 per cent of IAG’s technology experts simple vision of bringing “Technology working in product centric, agile teams Excellence” to everything we do with a
with more teams working in this way every Financial Statements renewed mission to increase shareholder week. In 2020 IAG Tech will strive to value, accelerate business performance, deliver technology excellence, driving to delight customers, enable employees, and become industry leaders in the use of protect our business through the John Gibbs technology and data, through the innovative and agile use of technology and Chief Information Officer development of highly innovative leaders, data. strong relationships and partnerships, The focus continues to be on cyber consistently delivering products and IAG Tech has the security, leveraging the expertise of projects to time, cost and quality in a “ strategic global partners to help ensure secure and compliant environment. simple vision of early detection of future threats through bringing Technology Additional Information Excellence to everything we do with a renewed mission to Digital IT increase shareholder value and enhance the experience of our other stakeholders. ” Over 1,500 internal and external experts and a world class IT supply chain Focused on delivering ‘Technology Excellence’
To deliver the vision of Technology •• running a professional function, Excellence IAG Tech has refocused around delivering great value and developing a common purpose. We will do this by: our capabilities; •• researching and piloting innovative use •• partnering with the individual businesses of technology across all our value to understand and exceed their streams; expectations; •• developing a new technology vision, •• leveraging the power of our capabilities strategy and enterprise architecture; for the benefit of the community and environment; •• delivering new business and technology capabilities in an efficient •• providing world-class, trusted and effective manner; technology leadership and partnerships; and •• providing resilient services that deliver required levels of availability • leveraging all of this across the Group to and performance; maximise the opportunities. •• protecting the business from cyber IAG continues to lead the industry in threats and risks, and ensuring our innovation and digital transformation. A compliance with external regulations; 2019 Frost & Sullivan Global Airline Digital Transformation report benchmarked us alongside 65 other global airlines and airline groups – IAG was ranked #1.
www.iairgroup.com 37 IAG TECH CONTINUED
Our five key transformations
SHOP ORDER AI AND DATA MARKETPLACES AUTOMATION DIGITAL MINDSET SETTLE
4k+ £30+million 3 £90million 1,700+ Connected NDC AI / Data plan Venture pilots Cost savings Technologies partners screened
INCREASED ADVANCED EXPLORE NEW COST RAPID REVENUE DECISION- MARKETS EFFICIENCIES IMPLEMENTATION MAKING
IMPROVED REAL-TIME RAPID SEAMLESS INDUSTRY FIRST CUSTOMER VISIBILITY EXPERIMENTATION JOURNEY INNOVATION EXPERIENCE
We remain focused on our five key Working in collaboration with data teams Our cargo colleagues have been trialling transformations and have been from the operating companies across the autonomous drone technology to enhance encouraged by the early wins and value Group, we have made the core data inventory management and in 2020 we that is being generated from these capabilities for this future platform will extend this technology to other areas initiatives. Beyond our proof of concepts, available. This lays the foundation for of our business. we are now seeing, through greater collaboration and sharing, building Above the wing, our focus remains on implementation, the generation of real not only a closer community of data customer digital identity. 2019 saw Iberia value for our shareholders, operating expertise but a catalogue of capability and introduce digital mobile enrolment for companies, employees and other products to drive advanced analytics and customers, offering a seamless biometric stakeholders. AI based within the Group. airport experience. British Airways has Shop Order Settle (SOS) Throughout 2019 we have continued to been building on the success of customer Our SOS transformation is committed to pilot these capabilities, working with teams touch-points combined with self-service delivering revenue and customer across the business in engineering, loyalty, bag drop and boarding. operations and back-office functions. satisfaction benefits along with realising To date we have realised £90 million of cost reduction opportunities. During 2019 Marketplaces cost savings within British Airways above our focus has been on confirming the IAG continues to actively identify and and below the wing. vision and direction of the core commercial explore new revenue streams and is strategy, and 2020 will see the Digital mindset currently evaluating new opportunities introduction of the initial modules of the Attracting and working with the leading with further proof of concepts and pilots new retail platform supporting IAG. digital talent globally is core to our Digital being considered for 2020. Mindset strategy. 2019 represented the Specific SOS focus areas during this Previous marketplace initiatives, including fourth iteration of IAG’s Hangar 51 period included: LEVEL, Zenda and RouteStack, continue to acceleration programme, being hosted in •• continued development of our new retail grow demonstrating the value of Madrid and Barcelona, which will span pricing engine and its introduction supporting and incubating new business seven business focus areas including across Iberia point to point routes; models centrally at Group level. Airport Operations and Logistics, Future of Customer Interaction, Disruption •• completion of further trials supporting Automation dynamic Iberia Express Bag Pricing – Management, Future Cargo Logistics, New We continue to drive forward our demonstrating significant potential Products and Services, Sustainability, plus automation agenda both above and below improvements to ancillary revenues; a Wildcard category. Hangar 51 welcomes the wing to transform operational safety, start-ups and innovation partners to bring • driving industry forward through efficiency and customer satisfaction. participation in work on ONE Order new thinking and the latest technologies Transition and the creation of a new On the ramp, more remote controlled to help drive faster innovation across our “Retail & Supply” agreement as the Mototok aircraft pushback devices are business. being introduced, with 30 new units at future of interline; and Since the programme’s inception in 2016 Iberia. In addition, we are trialling Smart we have screened over 1,700 technologies • achieving the New Distribution Ramp initiatives at Heathrow, such as from over 40 countries and have run Capability (NDC) at scale certification automated Foreign Object Damage (FOD) demonstrable pilots with 35 start-ups for both British Airways and Iberia. detection, event time stamping, automated focused on delivering real world outcomes passenger boarding bridges and Digital Artificial Intelligence and data to the aviation industry. To date 60 per Twins. Continuing our strategy commitment, we cent of these pilots have resulted in either set out last year to make a step-change in 2019 has seen the first operational trials of follow-on trials, commercial contracts and/ the way we collect, connect and drive autonomous dolly and baggage tugs. In or investment funding. business value from data across the Group, 2020, the next phase of the autonomous We have a clear journey, and there has we have accelerated the development of dolly will continue to be developed never been a more exciting time to be part our Nexus Global Data Platform. alongside live trials of autonomous vehicles of IAG Tech. with Iberia.
38 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 SUSTAINABILITY
A world-first commitment Strategic Report to net zero emissions Corporate Governance
2019 was a momentous year for our We were instrumental in setting up We’ve led our industry sustainability programme and we have CORSIA, the UN’s first global offsetting “ restructured this part of the report to scheme. This will enable our industry to cut in tackling climate highlight the bold environmental actions emissions by 2.5 billion tonnes in the next we are taking and our engagement with 15 years through a $40 billion investment change in the last ten stakeholders on this increasingly in verified carbon reduction projects. pressing issue. From January 2020, British Airways began years and are For over a decade we have led the aviation offsetting emissions for all its domestic continuing to take
industry in taking action on climate change flights through investments in, for example, Financial Statements and this remained our main focus during solar and forestry projects in South bold steps to ensure the year. America, Africa and Asia, while Iberia is offering companies the chance to offset environmental In October, we became the world’s first emissions created when their employees airline group to commit to achieving fly by funding a forest protection scheme sustainability is fully net zero carbon emissions by 2050. Our in Peru. Flightpath net zero commitment is built integrated into our on a 30-year programme of far-reaching Our efforts have also accelerated in other initiatives, backed by challenging targets. areas such as recycling and reducing strategy and decision These include improving carbon efficiency plastic, glass, metal cans, paper and food making. by 10 per cent to 80gCO2/pkm by 2025 waste. For example, we cut 160 tonnes of and reducing net emissions by 20 per cent single-use plastics during the year. Iberia is ” Additional Information to 22 million tonnes by 2030. This year leading an EU project to develop best we will introduce management incentives practice guidance on sustainable cabin to encourage senior executives to act to waste management. reduce emissions. All these moves are backed by a The actions we are taking are based on commitment to build sustainability into our the science needed to keep global strategy, our risk management systems temperature rises to below 1.5 degrees and our day-to-day decision making. Celsius and we underlined our We know that sustainability in its widest determination to meet that objective sense, and climate change in particular, are when, in December, we became the only of growing concern to our stakeholders – airline group to sign the UN’s Business including the communities we serve, our Ambition for 1.5 degrees Celsius pledge. customers, employees and investors. It is Achieving our net zero goal will involve a an issue that will only grow in importance. whole range of actions, including I hope this report will prove that it is an improving operational efficiency, renewing issue we treat with the utmost seriousness our aircraft fleets, investing in sustainable and that we take on as our commitment. fuel and offsetting and removing carbon.
We will take delivery of 143 new aircraft Antonio Vázquez in the next three years that are between Chairman 20 to 40 per cent more carbon efficient, and 50 per cent quieter, than those they replace. Over the next two decades we plan to invest $400 million (€360 million) in sustainable aviation fuels, including British Airways’ groundbreaking venture with Velocys to build Europe’s first household- waste-to‑jet-fuel plant in Humberside. It is due to begin operations in 2024, turning waste destined for landfill into fuel producing 70 per cent less CO2 emissions over their lifecycle. We are also exploring carbon capture technologies through our Hangar 51 accelerator programme.
www.iairgroup.com 39 SUSTAINABILITY CONTINUED
Sustainability overview
Sustainability governance structure
Proposals, updates IAG Board Strategic direction, approvals, guidance, challenge
IAG Audit and Compliance Committee
IAG IAG Management Committee sustainability
Operating company management committees
Sustainability network comprising operating company representatives
Sustainability governance The IAG Management Committee provides ISO 14001 (the international standard for the forum for review, challenge and setting environmental management systems) IAG's sustainability strategy sets the strategic direction of these programmes. tailored specifically for airlines and is fully context and ambition for our sustainability Further oversight and direction are compatible with the International programmes, which are coordinated at provided by the IAG Board and the IAG Organisation for Standardisation (ISO). Group level. It covers our Group policies Audit and Compliance Committee. The British Airways achieved Stage 1 and objectives, governance structure, risk above diagram depicts how sustainability certification in 2019 and all other Group management, strategy and targets on is governed across the Group. airlines are progressing on Stage 1 climate change and noise, sustainability certification in 2020. performance indicators, communications In addition, we have continued to progress and stakeholder engagement plans. Each our environmental management with the individual operating company within the adoption of the International Air Transport Group has a distinct sustainability Association (IATA) Environmental programme that is aligned with the Assessment (IEnvA) management system. Group strategy. IEnvA is the airline industry version of
40 INTERNATIONAL AIRLINES GROUP Annual Report and Accounts 2019 Strategic Report Corporate Governance
We measure our progress against our opportunities, and Engagement with Sustainability vision to be the leading airline group on stakeholders on sustainability subsections, strategy sustainability against five strategic aims. as well as relevant case studies. Sustainability underpins our business 1 Clear and ambitious targets relating to In 2019 we further embedded our strategy and is fundamental to our our most material issues consideration of sustainability issues into long-term growth. We have set our vision 2 Low-carbon transition pathway core business processes: IAG three‑year to be the world’s leading airline group on embedded in business strategy business plans, one–year financial plans, sustainability and are committed to 3 Management incentives aligned to enterprise risk management, procurement minimising our environmental impact. We delivering low-carbon transition plan and financial approvals now address Financial Statements climate and sustainability impacts. are also committed to delivering best 4 Leadership in carbon disclosures practice solutions and demonstrating 5 Accelerating progress in sustainable We have also committed to developing thought leadership to drive global aviation fuels, future aircraft and low management incentives aligned to our improvements in the aviation industry’s carbon technologies climate targets, to improve the alignment sustainability performance. of our business strategy and More details on our 2019 progress can be We have aligned our sustainability strategy decarbonisation pathway. We will found in the Climate change - Overview to IAG’s strategic priorities, as implement these incentives in 2020. and targets, Sustainability risks and demonstrated in the diagram below. Additional Information 1 1 2 3