NATO of CA/NV Annual Membership Meeting Scheduled for June 25
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May 2009 NATO of California/Nevada May 2009 NATO of California/Nevada Information for the California and Nevada Motion Picture Theatre Industry INS I DE NATO of CA/NV PREV I EWS Annual Membership Meeting NATO of CA/NV Annual Membership Meeting Scheduled Scheduled for June 25 for June 25 NATO of California/ term box office and admis- Page 1 Nevada’s annual member- sions trends, movie theatre • The Landmark ship meeting is scheduled for performance during econom- th Theatre Receives Thursday, June 25 , 10:00 am ic downturns, the theatrical Mayor’s Award at The Landmark Theatre in release window, the current Page 2 West Los Angeles. The meet- number of screens and sites, • ing is open to all employees digital and 3-D screens, and Projectionist of member companies. seasonal product mix. Catches Movie Pirate This year’s keynote speak- Also on the program will Page 2 er will be Stephen Gilula, be a report by NATO of CA/ • chief operating officer of Fox NV Sacramento lobbyist, Is Your Theatre Searchlight Pictures. Mr. Gi- Stephen Gilula, COO of Terri Thomas, with details on Staff Prepared for lula is no stranger to NATO Fox Searchlight will deliver the “tumultuous proceedings” Ratings Awareness the keynote address. currently facing Sacramento Month of California/Nevada. Prior Page 3 to joining Fox Searchlight legislators. • Mr. Gilula served as President and Chief The meeting will begin with a continental Win-Win for All: Executive Officer of Landmark Theatres breakfast at 9:00 am followed by the Mem- 2009 Spring/ which he co-founded in 1974. Mr. Gilula bership Meeting at 10:00 am. Summer Film spent five years on the Board of Directors Product Seminar As part of the agenda the 2009/2010 and Executive Committee of the National Page 4 officers of NATO of California/Nevada will Association of Theatre Owners and served • be introduced. The 20 winners of the 2009 as Chairman of NATO of California/Nevada NATO of CA/NV NATO of California/Nevada Scholarship for six years. To Present Six- program will also be announced. Part History of Mr. Gilula has overseen the distribution of Exhibition Seminar/ The Landmark Theatre is located at the some of Fox Searchlight’s most successful films Lecture Series corner of Pico and Westwood Boulevards and as part of his keynote address will provide Page 5 with ample free parking available on site. • the anatomy of the very successful release of Year-To-Date Slumdog Millionaire which also became the All member employees are encouraged to Statistics Academy Award winner for Best Picture. attend, however admission is by reservation Page 6 only. To register please complete registration National NATO Director of Media & • form found at http://www.natocalnev.org/ Research Patrick Corcoran will present a Calendar of Events seminars.html and send to office@natocalnev. statistical analysis of the state of the industry. & Holidays org by June 10th. Page 7 Topics covered will include long- and short- NATO of California/Nevada May 2009 Previews The Landmark Theatre Receives Mayor’s Award is published by the National Association of On April 30, 2009 Landmark Theatres’ flagship theatre, The Landmark received the prestigious Theatre Owners of Los Angeles Mayor’s Certificate of Appreciation award for the significant contribution the theatre has California/Nevada made to the community by “improving the quality of life in the Rancho Park Village”. 11661 San Vicente Blvd., Suite 830 The theatre is currently developing a “Take Me Out To The Movies Day” as a fundraiser to help Los Angeles, CA 90049 the many local schools in the area that are facing severe budget cuts. The theatre was chosen for the Phone: 310/460-2900 Fax: 310/460-2901 award by the Westside Neighborhood Council and Chamber of Commerce who commented “We are E-mail: [email protected] very lucky to have The Landmark in our neck of the woods”! www.NATOCalNev.org OFF I CERS Milton Moritz President & CEO Raymond W. Syufy Chairman (L-R) Rita Gattegno, General David Corwin Manager of The Landmark Vice President and Ted Mundorff, Landmark Frank Rimkus Theatres’ CEO accepted a certificate Treasurer recognizing their contribution to the neighborhood from Jay Alan Grossberg Secretary Greenstein, Sr. Deputy Field Officer for Council District Jerome A. Forman, 5; Jennifer Badger, West Area Chairman Emeritus Representative for Mayor Antonio R. Villaraigosa; Charles Horwitz, BO ARD O F DI RECT O RS school representative for the Bruce Coleman Westside Neighborhood Council Brenden Theatres (WNC) and Lisa Morocco, business David Corwin representative for the WNC. Metropolitan Theatres Nora Dashwood Pacific Theatres Peter Dobson Projectionist Catches Movie Pirate Mann Theatres As part of its active campaign to fight movie piracy the Motion Picture James DuBois Association of America (MPAA) has established a program that encourages Regal Entertainment Group individuals with information on suspected video piracy operations to come Alan Grossberg UltraStar Cinemas forward with that information. In many cases the person reporting may be George Krikorian eligible for an award. Mike Yanez, a projectionist at Cinemark’s Century Krikorian Premiere Theatres San Francisco Centre 9 Theatre, was rewarded with a check for $500.00 Scott Lotter from the MPAA for being observant while doing his job, thus leading to the Paradise Cinemas Michael Yanez apprehension of a movie pirate. Ed Moyer of Cinemark’s Mr. Yanez was in the projection booth getting ready to start a new movie AMC Theatres Century San Francisco Ted Mundorff Centre 9 Theatre on its opening Friday when he spotted a patron setting up a camera under his Landmark Theatres jacket. Mr. Yanez informed his GM, Kelly Taylor, who called the police. Frank Rimkus Galaxy Theatres When the police arrived, they walked into the theatre, came up behind the patron with the cam- era, took the camera out of his hands and asked him to step outside. After looking through the film, Bruce Sanborn The Movie Experience they handcuffed him and took him down to jail. The police department understood the severity Hal Sawyer and handled it accordingly. Mr. Yanez, who had to go to the courthouse later that week to make a Cinemark USA statement said “it was all very easy.” Raymond W. Syufy West Wind Drive-Ins Afterwards Mr. Yanez and Mr. Taylor contacted the MPAA, filled out the required paperwork ❦ and Mr. Yanez received an award check for a job well done. For more information on piracy and the Charlene Sievers MPAA visit http://www.mpaa.org/piracy.asp Director, Member Services 2 NATO of California/Nevada May 2009 Is Your Theatre Staff Prepared for Ratings Awareness Month? Following is a check list to help you prepare for ❑ Monitor One-Sheets to Ensure Ratings Information is June 2009 Ratings Awareness Month - Included Once the Movie is Rated – Studio marketing departments should distribute movie posters with ratings information once a movie is rated. Theatre personnel must ❑ Employee Notification Regarding Ratings Awareness ensure that unrated posters are replaced with rated posters Month – Member company executives should notify ALL once they become available. If rated posters are not made employees that June 2009 is Ratings Awareness Month, and available after a movie is rated, theatre personnel should should describe the company’s activities planned for the inform NATO. month. Theatre personnel responsible for press inquiries should be made fully aware of all activities undertaken by ❑ the company. Ensure the Compatibility of Trailers – Ratings com- pliance officers and theatre marketing personnel should always take steps to ensure that trailers are compatible ❑ ID-Check Policy Reminder – Member company executives with the feature film that follows. All trailers should be should remind all company employees of your ID-Check policy viewed prior to exhibition, with feature film audience for “R” and “NC-17” rated films, via company-wide memo, staff compatibility in mind. Trailers for “R” rated movies meetings, and other appropriate communication channels. should never be shown before films rated “G” or “PG”, and should be viewed and assessed before being shown in ❑ Personnel Policy Review – Ratings compliance officers conjunction with a “PG-13” feature. Exhibitors receiving should review their personnel policies to ensure proper em- patron complaints regarding trailer compatibility should phasis on ratings education and enforcement. Any updates inform NATO. or enhancements in those policies should be promptly com- municated to all employees. ❑ Reach out to Local Newspapers – Ratings compliance officers and company marketing executives should contact ❑ Display Ratings Posters – Ratings compliance officers newspapers with whom you do business to encourage them should take steps to ensure that posters explaining the rat- to include reasons for the ratings in their movie reviews. ings system are displayed in every theatre complex. Contact NATO if you need additional posters. (To obtain ratings ❑ Reach out to Community, Parent and Religious Orga- posters contact NATO at [email protected] or visit the nizations – Company executives and ratings compliance MPAA site at http://www.mpaa.org/index.asp) officers should consider using the NATO ratings power point to provide tutorials to local groups on the rating sys- ❑ Include Ratings Information on Web Site – Ratings compli- tem. Electronic copies of the tutorial can be obtained by ance officers should work with their company information going to www.natoonline.org and clicking on the Ratings technology providers to ensure that ratings information is Links. included on your company’s web site. ❑ General Patron Education – Company executives and rat- ❑ Include Ratings Information and Protocols on Online ings compliance officers should investigate additional ways to Ticketing Systems and Kiosks – Ratings compliance offi- use this month to educate patrons about the ratings system. cers should review the online ticketing system and ticketing Post your company’s ratings policy where all patrons can kiosks utilized by your company to make sure that ratings see.