May 2009 NATO of /Nevada May 2009 NATO of California/Nevada

Information for the California and Nevada Motion Picture Theatre Industry

In s i d e NATO of CA/NV Pr e v i e w s Annual Membership Meeting NATO of CA/NV Annual Membership Meeting Scheduled Scheduled for June 25 for June 25 NATO of California/ term box office and admis- Page 1 Nevada’s annual member- sions trends, movie theatre • The Landmark ship meeting is scheduled for performance during econom- th Theatre Receives Thursday, June 25 , 10:00 am ic downturns, the theatrical Mayor’s Award at The Landmark Theatre in release window, the current Page 2 West . The meet- number of screens and sites, • ing is open to all employees digital and 3-D screens, and Projectionist of member companies. seasonal product mix. Catches Movie Pirate This year’s keynote speak- Also on the program will Page 2 er will be Stephen Gilula, be a report by NATO of CA/ • chief operating officer of Fox NV Sacramento lobbyist, Is Your Theatre Searchlight Pictures. Mr. Gi- Stephen Gilula, COO of Terri Thomas, with details on Staff Prepared for lula is no stranger to NATO Fox Searchlight will deliver the “tumultuous proceedings” Ratings Awareness the keynote address. currently facing Sacramento Month of California/Nevada. Prior Page 3 to joining Fox Searchlight legislators. • Mr. Gilula served as President and Chief The meeting will begin with a continental Win-Win for All: Executive Officer of Landmark Theatres breakfast at 9:00 am followed by the Mem- 2009 Spring/ which he co-founded in 1974. Mr. Gilula bership Meeting at 10:00 am. Summer Film spent five years on the Board of Directors Product Seminar As part of the agenda the 2009/2010 and Executive Committee of the National Page 4 officers of NATO of California/Nevada will Association of Theatre Owners and served • be introduced. The 20 winners of the 2009 as Chairman of NATO of California/Nevada NATO of CA/NV NATO of California/Nevada Scholarship for six years. To Present Six- program will also be announced. Part History of Mr. Gilula has overseen the distribution of Exhibition Seminar/ The Landmark Theatre is located at the some of Fox Searchlight’s most successful films Lecture Series corner of Pico and Westwood Boulevards and as part of his keynote address will provide Page 5 with ample free parking available on site. • the anatomy of the very successful release of Year-To-Date Slumdog Millionaire which also became the All member employees are encouraged to Statistics Academy Award winner for Best Picture. attend, however admission is by reservation Page 6 only. To register please complete registration National NATO Director of Media & • form found at http://www.natocalnev.org/ Research Patrick Corcoran will present a Calendar of Events seminars.html and send to office@natocalnev. statistical analysis of the state of the industry. & Holidays org by June 10th. Page 7 Topics covered will include long- and short- NATO of California/Nevada May 2009

Previews The Landmark Theatre Receives Mayor’s Award is published by the National Association of On April 30, 2009 Landmark Theatres’ flagship theatre, The Landmark received the prestigious Theatre Owners of Los Angeles Mayor’s Certificate of Appreciation award for the significant contribution the theatre has California/Nevada made to the community by “improving the quality of life in the Rancho Park Village”. 11661 San Vicente Blvd., Suite 830 The theatre is currently developing a “Take Me Out To The Movies Day” as a fundraiser to help Los Angeles, CA 90049 the many local schools in the area that are facing severe budget cuts. The theatre was chosen for the Phone: 310/460-2900 Fax: 310/460-2901 award by the Westside Neighborhood Council and Chamber of Commerce who commented “We are E-mail: [email protected] very lucky to have The Landmark in our neck of the woods”! www.NATOCalNev.org

Of f i c e r s Milton Moritz President & CEO Raymond W. Syufy Chairman (L-R) Rita Gattegno, General David Corwin Manager of The Landmark Vice President and Ted Mundorff, Landmark Frank Rimkus Theatres’ CEO accepted a certificate Treasurer recognizing their contribution to the neighborhood from Jay Alan Grossberg Secretary Greenstein, Sr. Deputy Field Officer for Council District Jerome A. Forman, 5; Jennifer Badger, West Area Chairman Emeritus Representative for Mayor Antonio R. Villaraigosa; Charles Horwitz, Bo a r d o f Di r e c t o r s school representative for the Bruce Coleman Westside Neighborhood Council Brenden Theatres (WNC) and Lisa Morocco, business David Corwin representative for the WNC. Metropolitan Theatres Nora Dashwood Peter Dobson Projectionist Catches Movie Pirate Mann Theatres As part of its active campaign to fight movie piracy the Motion Picture James DuBois Association of America (MPAA) has established a program that encourages Regal Entertainment Group individuals with information on suspected video piracy operations to come Alan Grossberg UltraStar Cinemas forward with that information. In many cases the person reporting may be George Krikorian eligible for an award. Mike Yanez, a projectionist at Cinemark’s Century Krikorian Premiere Theatres Centre 9 Theatre, was rewarded with a check for $500.00 Scott Lotter from the MPAA for being observant while doing his job, thus leading to the Paradise Cinemas Michael Yanez apprehension of a movie pirate. Ed Moyer of Cinemark’s Mr. Yanez was in the projection booth getting ready to start a new movie AMC Theatres Century San Francisco Ted Mundorff Centre 9 Theatre on its opening Friday when he spotted a patron setting up a camera under his Landmark Theatres jacket. Mr. Yanez informed his GM, Kelly Taylor, who called the police. Frank Rimkus Galaxy Theatres When the police arrived, they walked into the theatre, came up behind the patron with the cam- era, took the camera out of his hands and asked him to step outside. After looking through the film, Bruce Sanborn The Movie Experience they handcuffed him and took him down to jail. The police department understood the severity Hal Sawyer and handled it accordingly. Mr. Yanez, who had to go to the courthouse later that week to make a Cinemark USA statement said “it was all very easy.” Raymond W. Syufy West Wind Drive-Ins Afterwards Mr. Yanez and Mr. Taylor contacted the MPAA, filled out the required paperwork ❦ and Mr. Yanez received an award check for a job well done. For more information on piracy and the Charlene Sievers MPAA visit http://www.mpaa.org/piracy.asp Director, Member Services 2 NATO of California/Nevada May 2009

Is Your Theatre Staff Prepared for Ratings Awareness Month?

Following is a check list to help you prepare for ❑ Monitor One-Sheets to Ensure Ratings Information is June 2009 Ratings Awareness Month - Included Once the Movie is Rated – Studio marketing departments should distribute movie posters with ratings information once a movie is rated. Theatre personnel must ❑ Employee Notification Regarding Ratings Awareness ensure that unrated posters are replaced with rated posters Month – Member company executives should notify ALL once they become available. If rated posters are not made employees that June 2009 is Ratings Awareness Month, and available after a movie is rated, theatre personnel should should describe the company’s activities planned for the inform NATO. month. Theatre personnel responsible for press inquiries should be made fully aware of all activities undertaken by ❑ the company. Ensure the Compatibility of Trailers – Ratings com- pliance officers and theatre marketing personnel should always take steps to ensure that trailers are compatible ❑ ID-Check Policy Reminder – Member company executives with the feature film that follows. All trailers should be should remind all company employees of your ID-Check policy viewed prior to exhibition, with feature film audience for “R” and “NC-17” rated films, via company-wide memo, staff compatibility in mind. Trailers for “R” rated movies meetings, and other appropriate communication channels. should never be shown before films rated “G” or “PG”, and should be viewed and assessed before being shown in ❑ Personnel Policy Review – Ratings compliance officers conjunction with a “PG-13” feature. Exhibitors receiving should review their personnel policies to ensure proper em- patron complaints regarding trailer compatibility should phasis on ratings education and enforcement. Any updates inform NATO. or enhancements in those policies should be promptly com- municated to all employees. ❑ Reach out to Local Newspapers – Ratings compliance officers and company marketing executives should contact ❑ Display Ratings Posters – Ratings compliance officers newspapers with whom you do business to encourage them should take steps to ensure that posters explaining the rat- to include reasons for the ratings in their movie reviews. ings system are displayed in every theatre complex. Contact NATO if you need additional posters. (To obtain ratings ❑ Reach out to Community, Parent and Religious Orga- posters contact NATO at [email protected] or visit the nizations – Company executives and ratings compliance MPAA site at http://www.mpaa.org/index.asp) officers should consider using the NATO ratings power point to provide tutorials to local groups on the rating sys- ❑ Include Ratings Information on Web Site – Ratings compli- tem. Electronic copies of the tutorial can be obtained by ance officers should work with their company information going to www.natoonline.org and clicking on the Ratings technology providers to ensure that ratings information is Links. included on your company’s web site. ❑ General Patron Education – Company executives and rat- ❑ Include Ratings Information and Protocols on Online ings compliance officers should investigate additional ways to Ticketing Systems and Kiosks – Ratings compliance offi- use this month to educate patrons about the ratings system. cers should review the online ticketing system and ticketing Post your company’s ratings policy where all patrons can kiosks utilized by your company to make sure that ratings see. Encourage box office attendants to mention the ratings information is included in the system. You should also re- in their conversations with patrons. Conduct theatre open view the prompts utilized when tickets for “R” and “NC-17” houses and disseminate ratings information. Reach out to rated movies are ordered to ensure proper age requirement local schools. Create employee contests with ratings themes. notification. Be creative and have fun!

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NORTHERN SOUTHERN CALIFORNIA Win-Win for All: 2009 CALIFORNIA Spring/Summer Film Product Seminar The NATO of California/Nevada Film Product Seminar is Cinemark’s Century San Francisco Jerry Forman and Jay Swerdlow of Centre 9 Theatre’s General Manager a highlight of our calendar as evidenced by the growing registra- Pacific Theatres Kelly Taylor accepts appreciation tions at each semi-annual meeting. Members look forward to plaque from NATO of CA/NV previewing the exciting product reels and rare footage brought by President Milt Moritz. the studio marketing representatives; the studio representatives enjoy the opportunity of promoting their upcoming slates and meeting with so many managers in one convenient location – a win-win situation for all. The promise of a special added surprise screening of one of the summer’s blockbuster films increased the Our hosts for the Southern California seminar the management team level of enthusiasm and kept guests in their seats until late in the of National Amusement’s The Mariel Diaz, Warner Bros.; Audrey afternoon. Sincere thanks to Paramount Studios whose surprise Bridge::Cinema de Lux. Top left Marr, Renaissance Rialto and Eric screening of Star Trek was received enthusiastically. - Paul Jones. (L to R) - Raymund Carr, Focus Features Cornelio, Victoria Kimbell, Samuel The Associations’ members were treated with gracious King, Mark Bastian, Brian Hutchison hospitality in Southern California by the staff and manage- ment team of ’ The Bridge::Cinema de Lux led by Mark Bastian and in Northern California by GM Kelly Taylor along with his management team and staff at Cinemark’s Century San Francisco Centre 9 Theatre. We Rob McConnell, Maria Parra and Fariba Ramirez of Simply Right, our extend our sincere appreciation to our host circuits, National Northern California lunch sponsor. Amusements and Cinemark. We thank ACS Enterprises, Inc. Many thanks to our Southern who continued their four-year breakfast sponsorship at both California photographers Brigette seminars and Simply Right for their sponsorship of the San Buehlman from NATO and Aaron Fowler (pictured above) and Daniel Francisco lunch and drawing for a trip to Big Sur that was won Sanders (not in photo) from The Bridge. by James Crosgrove of the Regal UA Berkeley 7 Theatre. Focus Features, Fox/Fox Searchlight, Lionsgate, Over- ture Films, Paramount Pictures, Roadside Attractions, Sony, John Fraley, Maria Silva and Jared Universal Pictures, Walt Disney Studios Motion Pictures and Figueira of Regal with Tony Cheng of Miramax Warner Bros sent representatives who took advantage of the time to introduce their Spring and Summer movie slates to Harold Taylor, Sherry Gartley and Bill the managers, and to mingle with the attendees during the Gartley of The Movie Experience breaks. Based on calls received by the Association office the slate of studios will grow at the next seminar. Check your email for future issues of Previews that will list the dates of the Fall/Winter Film Product Seminar or visit the Coming Attractions’ Nathan Davies, Sarah Shearer, Lee Fuchsman, Julie Previews Reading Room on our website: www.NATOCalNev.org Vogan & London Goss. to review the past and future issues. Kim Goia, Terri Moore and Elizabeth McCormick of Reading Cinemas

Please visit http://www.natocalnev. org/Event_Photos.html to view all of the photos Patrick Artiaga of ACS from the Film Product Enterprises, the sponsor of our Breakfast sponsor ACS Enterprises, Inc. Cinemark SF Centre GM Kelly Taylor seminar breakfasts with Mike Seminars. was represented by Wayne Koochanek, and Regional Leader Hal Sawyer. Tyler and Merrill Munoz of AMC Richard Ortega and Jose Ramos 4 NATO of California/Nevada May 2009

Starting Tuesday, October 13, 7:30 PM and continuing on the second Tuesday of each subsequent month. This unique program will provide a rare opportunity to learn about and appreciate our storied industry’s rich heritage, the pioneering showmen and the cultural, economic and political forces which helped shape the business. The series will take place in Los Angeles, with the venue to be announced shortly. Free to all NATO of California/Nevada members. Following is a very brief outline of the series’ individual programs and dates: The Coming 1. Begins with a prologue about the years between 1896 and 1927. of Sound and the Great Depression (1927-1941), introduction of color, the October 13, 2009 coming of newsreels, neighborhood theatres.

2. The War and Boom Years (1941-1948), The Golden Age of Hollywood, Liberty Bonds. November 10, 2009 (1948-1960), the 3. Television, the Consent Decree, and the Postwar Era breakup of the studio system, drive-ins, shopping centers, wide-screen formats. December 8, 2009

4. The Business in Transition (1960-1975), counter culture, independent distribution, multiplexes. January 12, 2010 (1975-1994), high concept films, 5. The Blockbuster and New Hollywood merchandising. February 9, 2010 (1995-present), 6. Megaplexes, Alternative Content, and the Digital Age alternative content, home video. March 9, 2010

The series will be conducted by noted motion picture theatre historian, author and lecturer Ross Melnick, a Ph.D. candidate at UCLA in the Department of Film, Television and Digital Media. Mr. Melnick presently teaches cinema and media studies at UCLA and Otis College of Art and Design. If you are interested in attending any of these lectures please e-mail offi[email protected] stating your name, your theatre location and particular lectures you would like to attend. Reservations will be accepted on a first come basis. No walk-ins will be accepted, by reservation only.

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Top 25 California Theatres 1/2/09 through 4/28/09 CA Rank Circuit Theatre and Screen Count City National Rank 1 AMC BURBANK 30 Burbank 2 2 Regal LONG BEACH STADIUM 26 Long Beach 5 3 Pacific GROVE STADIUM 14 Los Angeles 7 4 Pacific ARCLIGHT HOLLYWOOD 15 Hollywood 9 5 AMC BLOCK 30 Orange 13 6 Regal IRVINE SPECTRUM 21 Irvine 15 7 Regal FRESNO STADIUM 21 Fresno 16 8 Regal HACIENDA CROSSINGS 20 Dublin 17 9 Pacific ARCLIGHT SHERMAN OAKS 16 Sherman Oaks 22 10 Cinemark CENTURY 25 Union City 23 11 AMC CENTURY CITY 15 Century City 29 12 Regal MIRA MESA STADIUM 18 30 13 Cinemark OAKRIDGE 20 San Jose 32 14 Cinemark CENTURY REDWOOD 20 Redwood City 37 15 Regal ONTARIO PALACE 22 Ontario 38 16 Pacific WINNETKA ALL STADIUM 21 Chatsworth 40 17 Cinemark DALY CITY 20 Daly City 44 18 AMC DEL AMO 18 Torrance 46 19 AMC MISSION VALLEY 20 San Diego 48 20 AMC PROMENADE 16 Woodland Hills 49 21 Cinemark CENTURY 20 Huntington Beach 50 22 Regal SOUTH GATE STADIUM 20 South Gate 60 23 National Amusements BRIDGE DE LUX 17 Westchester 63 24 AMC ONTARIO MILLS 30 Ontario 69 25 AMC METREON 15 San Francisco 85 Top 15 Nevada Theatres 1/2/09 through 4/28/09 NV Rank Circuit Theatre City 1 Regal RED ROCK STADIUM 16 Las Vegas 2 Rave TOWN SQUARE 18 Las Vegas 3 Cinemark SANTA FE STATION 16 Las Vegas 4 Regal ALIANTE STADIUM 16 Las Vegas 5 Cinemark SOUTH COAST 16 Las Vegas 6 Cinemark ORLEANS 18 Las Vegas 7 Cinemark CENTURY 14 Sparks 8 Cinemark PARK LANE 16 Reno 9 Regal TEXAS 18 Las Vegas 10 Cinemark SUMMIT SIERRA 16 Reno 11 Regal SUNSET STATION 13 Henderson 12 Regal GREEN VALLEY 10 Henderson 13 Cinemark SAM’S TOWN 18 Las Vegas 14 Brenden PALMS 14 Las Vegas 15 Cinemark SUNCOAST 16 Las Vegas

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Top 50 Theatres Nationwide 1/2/09 through 4/28/09 Calendar of Events & Holidays Rank Circuit Theatre and Screen Count City, State 1 AMC EMPIRE 25 New York, NY 2 AMC BURBANK 30 Burbank, CA Mother’s Day 3 Regal UNION SQUARE 14 New York, NY May 10 4 AMC GARDEN STATE 16 Paramus, NJ 5 Regal LONG BEACH STADIUM 26 Long Beach, CA 6 Cinemark EGYPTIAN 24 Hanover, MD Armed Forces Day 7 Pacific GROVE STADIUM 14 Los Angeles, CA May 16 8 AMC TYSONS CORNER 16 Mc Lean, VA 9 Pacific ARCLIGHT HOLLYWOOD 15 Hollywood, CA 10 AMC BOSTON COMMON 19 Boston, MA Memorial Day 11 AMC LINCOLN SQUARE 13 New York, NY observed 12 AMC AVENTURA MALL 24 Aventura, FL 13 AMC BLOCK 30 Orange, CA May 25 14 Regal E-WALK 13 New York, NY 15 Regal IRVINE SPECTRUM 21 Irvine, CA Flag Day 16 Regal FRESNO STADIUM 21 Fresno, CA 17 Regal HACIENDA CROSSINGS 20 Dublin, CA June 14 18 AMC RIVER EAST 21 , IL 19 AMC PALISADES 21 West Nyack, NY Father’s Day 20 Regal SHEEPSHEAD BAY 14 Brooklyn, NY June 21 21 AMC PLEASURE ISLAND 24 Lake Buena Vista, FL 22 Pacific ARCLIGHT SHERMAN OAKS 16 Sherman Oaks, CA 23 Cinemark CENTURY 25 Union City, CA Summer begins 24 Cinemark RIO 24 Albuquerque, NM June 21 25 Cinemark PARADISE PARK 24 Davie, FL 26 AMC NESHAMINY 24 Bensalem, PA 27 Regal GREENWAY GRAND PALACE 24 , TX NATO of CA/NV 28 Cinemark PALACE 20 Boca Raton, FL Board of Directors 29 AMC CENTURY CITY 15 Century City, CA 30 Regal MIRA MESA STADIUM 18 San Diego, CA Meeting 31 AMC GULF POINTE 30 Houston, TX June 24 32 Cinemark OAKRIDGE 20 San Jose, CA 33 Cobb DOLPHIN 19 Miami, FL 34 AMC CLIFTON COMMONS 16 Clifton, NJ NATO of CA/NV 35 AMC KIPS BAY 15 New York, NY Annual Membership 36 AMC SUNSET PLACE 24 South Miami, FL 37 Cinemark CENTURY REDWOOD 20 Redwood City, CA Meeting 38 Regal ONTARIO PALACE 22 Ontario, CA June 25 39 Regal NEW ROC CITY 18 New Rochelle, NY 40 Pacific WINNETKA ALL STADIUM 21 Chatsworth, CA 41 AMC DEERBROOK 24 Humble, TX NATO of CA/NV 42 AMC HOFFMAN 22 Alexandria, VA Scholarship Award 43 National Amusements SHOWCASE 16 Randolph, MA 44 Cinemark DALY CITY 20 Daly City, CA Winners announced 45 AMC STUDIO 30 HOU. Houston, TX June 25 46 AMC DEL AMO 18 Torrance, CA 47 AMC WHITE MARSH 16 , MD 48 AMC MISSION VALLEY 20 San Diego, CA Independence Day 49 AMC PROMENADE 16 Woodland Hills, CA July 4 50 Cinemark CENTURY 20 Huntington Beach, CA

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