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NATO May 06 Color.Indd NATO of California/Nevada May 2006 May 2006 NATO of California/Nevada Information for the California and Nevada Motion Picture Theatre Industry Annual Membership Meeting CALENDAR Set For June 14 of EVENTS & The National Associa- CA/NV members. As many as tion of Theatre Owners of 18 $7500 scholarships will be HOLIDAYS California/Nevada has set its awarded to field level employ- annual membership meeting ees and spouses and dependent for Wednesday, June 14, at children of management. Mother’s Day ArcLight Cinemas in Holly- A special presentation by May 14 wood. A continental breakfast Kathy Benjamin, Senior Vice will be served beginning at President and Strategic Analyst 9:00 a.m., with the business for Nielsen NRG will present Memorial Day portion of the meeting to excerpts from Nielsen’s latest Observed commence at 10:00 a.m. 2006 research on movie con- ArcLight Cinemas May 29 Among the items included sumption trends both in the on the morning’s agenda are the introduction of theater and at home. The presentation will be based new officers and directors of the Association, the on information compiled from more than 5,000 Board of Directors announcement of winners of the Association’s moviegoers surveyed last Summer and this Winter. meeting scholarship programs at the University of South- Topics will include insight into who are today’s en- June 13 ern California, and the University of California, tertainment consumers and what are the dynamics Los Angeles, along with a review of accomplish- between the various entertainment venues. ments over the past year. Attendance is open to all employees of member companies and is by reservation only. Please RSVP Annual Membership A special part of the program will be dedi- cated to the announcement of the winners of by Monday, June 4th, at (310) 460-2900, or email, Meeting at ArcLight our original Scholarship Program for NATO of Offi[email protected]. ▼ Cinemas June 14 NATO of California/Nevada Donation Goes A Flag Day June 14 Long Way In Helping Tsunami Victims NATO of California/Nevada’s $100,000 tsunami. These included the purchase of a donation to the nonprofit international relief fully equipped ambulance for the District Fathers Day organization AmeriCares has gone a long Health Office in Aceh Besar, the purchase of June 18 way in helping to ease the plight of tsunami materials for a malaria prevention program victims in South Asia. in northern Nias, an island in North Sumatra, AmeriCares’ Lisa Karl, Associate Di- including bed nets, insecticide, spray cans Independence Day rector, Major Gifts, has written to say that and protective gear, and the replacement of July 4 thanks to the Association’s generous dona- medical equipment damaged in the tsunami tion they were able to carry out a number of at Jaffna Hospital, one of Sri Lanka’s major major relief projects in the aftermath of the hospitals. ▼ NATO of California/Nevada May 2006 Previews Record Turn-Out For Spring/Summer is published by the National Association of Theatre Owners of Product Seminars California/Nevada Rain did not impede theatre personnel from attending NATO of 11661 San Vicente Blvd., Suite 830 California/Nevada’s Spring/Summer Film Product Seminars with more Los Angeles, CA 90049-5116 than 325 attending in Southern California and 250 in Northern California. Phone: 310/460-2900 Each of the major film studios had strong representation at both of the Fax: 310/460-2901 meetings where they collectively showed footage from eighty different films. E-mail: Offi[email protected] www.NATOCalNev.org From the reaction of the audience it promises to be a very busy summer. On behalf of the Association we extend our appreciation to host OFFICERS circuits; the Regal Entertainment Group for the Southern California Milton Moritz seminar and Century Theatres up north, and to our breakfast sponsor, President & CEO Patrick Artiaga of ACS Enterprises, Inc. A heartfelt thank you goes to Raymond W. Syufy Chairman Dave Pricz, Brent Lynch and Eddie Torres of the REG Edwards Long William F. Hertz, Sr. Beach 26 Theatre and Ruth Ward and Bryan Edwards of the Century 16 Vice President Downtown Pleasant Hill theatre, along with their staffs, for welcoming us David Corwin and doing such a great job hosting the events. Treasurer Bruce Sanborn As in past years the product seminar also included lucky winners. Secretary Wendell Arciaga of Pacific’s The Grove Theatre and Josh Bastian of ❦ Sierra’s Sutton Cinemas were the winners of the raffle, each receiving the beautifully illustrated book The OARD OF IRECTORS B D Ninetieth Anniversary Edition of Glorious Bruce Coleman Brenden Theatres Technicolor, The Movies’ Magic Rainbow. Milt Moritz presented appreciation David Corwin The winners of NATO’s 2nd Annual plaques to hosts, Dave Pricz in Metropolitan Theatres Long Beach and Ruth Ward in Showmanship Awards were also announced. Pleasant Hill. Nora Dashwood Pacific Theatres The three winners were all from Southern Alan Grossberg California and received their award certificates and checks from UltraStar Cinemas Association President Milt Moritz. The first place award of $1,500.00 William F. Hertz, Sr. Milt Moritz presented the raffle Mann Theatres prize, The Ninetieth Anniversary went to Ted Goldbeck at Krikorian’s Monrovia 12 Theatre for his George Krikorian Edition of Glorious Technicolor, promotion of Dust to Glory. Sherry Gartley of The Movie Experience at Krikorian Premiere Cinemas The Movies’ Magic Rainbow, to lucky winner Josh Bastian of Sierra Cal Oaks and Janet Swindell of The Movie Experience at Tower Plaza split Greg Laemmle Cinemas’ Sutton Cinemas. Laemmle Theatres the second place prize of $1,000 for their joint promotion based on Charlie rd Ted Mundorff and the Chocolate Factory. The 3 Place award of $500 went to Penny Landmark Theatres Benson also at The Movie Experience at Cal Oaks for her promotion of Neal Pinsker Lords of Dogtown. Penny had a double prize with the recent birth of a Regal Entertainment Group baby daughter and was not able to attend but Lisa Kanno from The Movie Frank Rimkus Galaxy Theatres Experience home office happily accepted on Penny’s behalf. Bruce Sanborn As a special added attraction the excellent documentary CINERAMA The Movie Experience ADVENTURE was shown. This feature length documentary chronicles Raymond W. Syufy Century Theatres the amazing history of the long lost three-camera, three –projector Milt Moritz congratulates lucky John Tegtmeier raffle winner Wendell Arciaga, cinematic process which thrilled millions around the world in the 1950s Paradise Cinemas Pacific Theatres’ manager at and early 60s and led the film industry into the widescreen – stereo Dick Walsh The Grove. AMC Theatres sound era. For many it was an emotional thrill to again witness the ❦ way movies were shown in those amazing theatre palaces of the past. Director and Producer David Strohmaier and Producer Randy Gitsch attended the screenings and provided a Q & A session. Charlene Sievers Director, Member Services The next NATO of California/Nevada Product Seminar will be held in the Fall featuring product coming for the Holiday season. ▼ 2 NATO of California/Nevada May 2006 Top Three Showmanship Award “Dust To Glory” Winners Divide $3000 Promotion Campaign Sincere appreciation goes to Earns Ted Goldbeck the Showmanship Award Judging Committee comprising Lisa Kanno, Top Showmanship The Movie Experience; Dan Cahill, CinemaStar Luxury Theatres; Honors and $1,500 Melody Graves, Brenden Theatres; Ted Goldbeck, General Manager of Shaun Mullen, Regal Entertainment Krikorian’s Monrovia 12 Theatre, pulled out Group; Todd Cummings, Krikorian all the stops in his promotion campaign for the Premiere Theatres and John Sittig, one night only showing of the documentary Pacific Theatres. film “Dust to Glory,” earning him top honors 1st Place in NATO of California/Nevada’s 2nd Annual Ted Goldbeck of Krikorian Premiere Theatres’ Monrovia Showmanship Awards and a $1,500 prize for Cinema 12 his efforts. “Our “Dust to Glory” block party raised money for the Building on the film’s theme of the Baja Malcom Smith’s Baja Orphanage and the Monrovia Public 100 off-road race, Ted tied in with a number Library. We worked with radio, TV, newspaper, websites, of local and national promotion partners in local and national businesses to help promote the film and casting a wide net to attract the audience. event. We shut down over three city blocks to display off-road Staged in connection with Monrovia’s Street vehicles and more!” Fair, the street in front of the theatre along with a nearby park were blocked off to display 2nd Place over 200 off-road vehicles, motorcycles, and Janet Swindell of The Movie Experience at trucks, while on-air personalities from a local Tower Plaza and Sherry Gartley of The Movie radio station broadcasted live from the site, Experience at Cal Oaks for their Charlie and the interviewing the film’s director, star and fans. Chocolate Factory promotion Local merchants displayed fliers throughout “Our promotion was a joint promotion in which the town, and news crews from two Los we advertised through events in the Murrieta & Angeles TV stations came out to cover the Temecula area. We contacted local businesses & event. With a portion of ticket sales going established several media relations to help promote to benefit an orphanage and the local library, opening weekend events including many contests and the efforts were recognized with a Certificate activities for children, giveaways, a golden ticket annual pass give away, and a of Recognition signed by the Mayor and charity event in support of Variety.” members of the City Council. 3rd Place Ted’s far-reaching promotion was well documented in a colorful, eye- catching and Penny Benson of The Movie Experience at Cal Oaks for very expansive scrapbook identifying his many her promotion of Lords of Dogtown.
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