I HATE !

Š It’s Overused

Š It’s Badly used

Š It’s not serious typography

Š Used Incorrectly by Hospitals, Businesses, and Banks, etc. ? “A Computer on Every Desk, In every Home, Running

the Microsoft Mission statement c. 1980 ™ Computers were expensive ™ Marketed mostly to businesses ™ Expensive Dial up internet ™ Off peak use only on AOL (after 6pm-6am) ™ Screen savers were products ™ Microsoft Scenes ™ After Dark (flying toasters) ™ CD-ROM ‘multimedia’ software ™ MS Beethoven, Schubert, Stravinsky, Strauss ™ MS Ultimate Frank Lloyd Wright ™ MS Wine Guide, MS Dogs, MS Complete Gardening (1993 Consumer Division)

•Goal: To create software for Mums, Dads, and kids

Product titles: • Simulator* •Microsoft * •Microsoft Scenes* •Microsoft

Wall Street Journal: Aug 24, 1995

• Home computers in US home electronic stores for about $1000

•First affordable computers available • with installed

• MSN Online network released to compete with America Online (AOL), Compuserve, Genie etc.

• First Generation released in the Plus Pack for Windows 95 ™ ‘Utopia’ Project Lead: Melinda French ™ (future Mrs. BillG) ™ UI used a simple method of Launching Applications ™ Similar to Hypercard stacks of the late 1980s ™ For children and novice users ™ Release: to coincide with Win95 and 1995 Christmas Season Rover talks in 1994 DC Comics: DC Comics The Dark Knight Returns DC COMICS: WATCHMEN 1986-87 ILLUSTRATOR/LETTERER :

• I did not scan anything • Freehand drawing on screen in MacroMedia Fontographer • Looked at Comic Books to get a feeling for letterforms • Comic Books are hand lettered and usually only capitals are used • MS Bob ships with TIMES NEW ROMAN • Manually hinted with MS Visual Truetype • MS Plus Pack for Win95 • Internet Explorer 1.0 • Windows 95 OEM versions • MS Movie Maker • Comic Chat Microsoft Products: • Jerky City Comic Strip •http://www.jerkcity.com/ • Mermaid Elizabeth’s .exe downloads •http://www.mermeliz.com/cchat.htm • Ty Beanie Babies • Apple I-Cards (original) • Apple has replaced the Microsoft fonts • Disney Corp.

DaMa Logo by Mode London Dalton Maag Custom Type

1. Round features in logos and type 2. Corporations want to appear warm and friendly

EMAP : sneak Magazine initial release

Š Comic Sans matched the brief Š Popular with novices, Mums, Dads and Kids Š Popular because it’s not like a Š Friendly and casual Š This is what design is all about! Daltonmaag.com connare.com