Evasive Action on SOLAS | Hedging Bets on ACE | A Husky Project | Chassis Impasse | Special Report: Roll-On, Roll-Off Shipping May.2 2016 V.17 N.9 THE JOURNAL $15.00 OFDELIVERING GLOBAL TRADECOMMERCE AND LOGISTICS INTELLIGENCE | SINCE 1827 Ocean carriers are taking a beating on trans-Pacifi c rate contracts, but savvy BCOs are looking to the day when the tables might turn WALKING A TIGHTROPE www.joc.com JACKSONVILLE TRADE AND TRANSPORTATION BEYOND DEEPER WATER 44 THE JOURNAL OF COMMERCE www.joc.com MAY 2.2016 JACKSONVILLE SOLIDIFIES POSITION AS DISTRIBUTION EPICENTER OF SECTION ADVERTISING SPECIAL By John Powers acksonville Port Authority has experienced year-over-year growth for nearly a decade J COMMERCE OF JOURNAL THE and a half. 2015 marked 14 years and counting. “Two of our key commodity groups, automobiles and containers, were both up. We budget aggressively every year, and we’ve historically been successful in meeting our goals,” Roy Schleicher, Jaxport’s executive vice president and chief commercial officer, said. This success is owed, in no small part, to ongoing carrier and shipper outreach highlighting the port’s viability as a distribution epicenter. JACKSONVILLE PORT AUTHORITY’S BLOUNT Doug Wheeler is president and ISLAND MARINE TERMINAL HANDLES A WIDE CEO of the Florida Ports Council, an advocacy organization that attempts VARIETY OF CARGO FROM CONTAINERS TO to direct public policy and secure VEHICLES TO HEAVY-LIFT AND PROJECT CARGO. strategic seaport funding at the state and federal levels. Outlining the area’s benefits for shippers, he said, “aside from our advantageous geography, Florida ports are unique in that they can handle any cargo, from containers to breakbulk, bulk and roll-on, roll-off. Our state has also invested historic amounts of www.joc.com THE JOURNAL OF COMMERCE 45 JACKSONVILLE TRADE AND TRANSPORTATION funding into seaboard infrastructure and who travel the world. Our marketing Combined marketing efforts by the state, connectivity to other modes, making team comprises specialists in key port, Chamber of Commerce and local our ports ready to assist businesses in commodity groups such as automobiles, development entities have convinced achieving success.” containers and non-container freight. many shippers and logistics-support Jaxport is at the forefront in Additionally, their targets include specific enterprises that the area offers a viable, communicating this message, of course. geographic areas, growth commodities, cost-effective option for distribution and Aggressive social media and advertising major shipper accounts and potential consolidation operations. campaigns are directed toward key foreign trade zone users, for example,” Up the coast, the ports of Savannah, constituencies: shippers, carriers, Schleicher said. Georgia, and Charleston, South beneficial cargo owners, third-party One measurement of Jacksonville’s Carolina, have enjoyed rapid growth logistics providers and government growing international visibility has been largely attributable to their ability to entities. “Most importantly, we deploy the proliferation of distribution operations attract distribution centers and the global cargo experts/sales representatives and warehousing in and around the city. carriers that deliver their inventories. THE JOURNAL OF COMMERCE OF JOURNAL THE FLORIDA PORTS HELP BUSINESSES THRIVE Florida seaports reap vast economic rewards for the state that continues to lorida is home to 15 seaports that Florida seaports have state leadership to grow. Cargo and cruise activity currently F deliver seamless and efficient move- thank for an extraordinary level of financial, support nearly 700,000 jobs in Florida. ment for a broad assortment of freight, as and other, support. The focus on the role Ports contribute $96.6 billion of output well as passengers. They serve a diverse of the ports in capturing international to the state’s economy, equivalent to consumer market within the state (and trade and improving freight mobility is due approximately 13 percent of Florida’s across the country) and are champions to recognition of their critical position in gross domestic product. SPECIAL ADVERTISING SECTION OF SECTION ADVERTISING SPECIAL of both international trade and domestic the supply chain by Florida Governor Rick Florida’s seaports are creating mo- cargo movement. Florida is also the clos- Scott, the Florida Legislature and the Flori- mentum around economic vitality. They est connection between Latin America da Department of Transportation. Coopera- are achieving it by improving global com- and Caribbean trade partners and the U.S. tion at the state level has become a reliable petitiveness and increasing mobility for Midwest and Northeast, offering access reality, and the ports are also working with people and freight. They have enhanced to the Gulf of Mexico and Atlantic Ocean. federal leaders in this important effort. the diversity and flexibility of their assets, Each year, Florida increases its connections and are creatively optimizing how those to Asian and European trade lanes. assets are used. Florida ports are prioritiz- Together, there is no business or cargo ing capital investments and maximizing Florida ports can’t handle. Its ports system the use of scarce resources. is well-equipped with the infrastructure, Florida’s seaports are proud to connect waterway access and stable workforce to local businesses to international markets help businesses succeed. They plan to be and global businesses to nearly 20 million the seaports of choice for every business in residents and 100 million visitors a year. Florida, and for more and more shippers in Florida is where your ship (and business the United States and around the world. success) comes in. ■ 46 THE JOURNAL OF COMMERCE www.joc.com MAY 2.2016 FLORIDA: WHERE YOUR SHIP COMES IN In Florida, we’ve invested billions of dollars to increase efficiencies in our multi-modal freight delivery network of seaports, airports, highways and rail lines. We can reliably handle your cargo volume with diversified options, less congestion and more connectivity to markets in the Southeast and beyond, resulting in greater performance for you. When you think business success, think Florida first. Port Canaveral | Port Citrus | Port Everglades | Port of Fernandina | Port of Fort Pierce JAXPORT | Port of Key West | Port Manatee | PortMiami | Port of Palm Beach | Port Panama City Port of Pensacola | Port of Port St. Joe | Port of St. Petersburg | Port Tampa Bay 502 East Jefferson Street | Tallahassee, Florida 32301 | flaports.org JACKSONVILLE TRADE AND TRANSPORTATION “ALL OF THE ELEMENTS ARE LINING UP.” Already boasting the widest channel among Southeast ports, Jacksonville will shortly initiate an ambitious deepening project. “All of the elements are lining Jacksonville is already capitalizing on international warehousing, both in use up. We’re on the verge of signing the the same phenomenon and has the and available. This compares with port and U.S. Army Corps of Engineers physical resources in place to accelerate 51 million square feet in Savannah and agreement to put things in motion. If their growth curve. “According to the 68 million square feet in Charleston. This things go as scheduled, we could begin Costar Industrial Marketing Report, speaks volumes as to our desirability as a dredging in the first quarter of next year,” Jacksonville has 120 million square feet location for these types of operations,” Schleicher said. The project consists of in distribution centers and domestic/ Schleicher said. four different sections totaling nearly OPERATING THE LARGEST US ON-DOCK WAREHOUSE or the past 30 years, Seaonus has Seaonus Mission Seaonus continually evaluates and THE JOURNAL OF COMMERCE OF JOURNAL THE F provided customized port, terminal Seaonus provides customized port, invests in its system capabilities to provide and warehouse solutions driven by col- terminal and warehouse solutions driven by its customers with the latest technology to laboration, innovation and creativity. The collaboration, innovation and creativity. keep their cargo in motion. Seaonus has company is headquartered in Jacksonville, recently invested in upgrading and expand- Florida, and has additional operational Seaonus Core Competencies ing its terminal operating system to meet facilities in the ports of Mobile and New Provide access to the following markets: the current demands of customers and assist Orleans. Its trusted, professional team pro- • Breakbulk, bulk and container with future growth opportunities. The com- vides stevedoring and terminal services, stevedoring services. pany provides its customers with real-time, along with dry, frozen and temperature- • Cold storage and warehousing services accurate information they need to manage controlled warehousing, as well as sup- with automation solutions. their business. ■ SPECIAL ADVERTISING SECTION OF SECTION ADVERTISING SPECIAL porting logistics transportation solutions. • Container freight station and cross- No matter the challenge, Seaonus can Seaonus has extensive experience in dock services with automation find a resolution. We welcome the oppor- handling breakbulk; bulk; roll-on, roll-off; solutions. tunity to partner with clients to develop lift-on, lift-off; heavy-lift; and out-of-gauge • Drayage and transportation services. innovative supply chain solutions to improve cargoes. Seaonus specializes in handling performance levels and growth opportuni- all types of forest products such as paper, In Jacksonville, Seaonus operates