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Registration Workshop Lunch Debate Enjoy Italy REGISTRATION WORKSHOP LUNCH DEBATE ENJOY ITALY ITALIA The Italian National Tourist Board has been founded in 1919 as ENIT (Ente let’s MEET here Nazionale Italiano per l’Incremento delle Industrie Turistiche). Today, the Board has changed due to a deep internal reorganization. This new business structure allows resource optimization, the increase of efficiency in terms of expenditure and performance, and the growth of the promotional actions’ efficacy. ENIT works for Italy to promote the Country all over the world. The promotion is carried out with a corporate strategy that is made in Italy and implemented through local offices and numerous partnerships with embassies, Italian culture institutes abroad, the Italian Trade Agency, chambers of commerce, trade unions and the Regions. In the next few years, Italy’s tourism development will be focused on a valuable growth to generate economic, social and cultural sustainability: enhance tourism supply, increase the value of the territories and businesses, as well as market relevance. Marketing strategies are based on the knowledge of trends, tourists, and products thanks to the internal Department of Market Research and Statistics / National Tourism Observatory of ENIT. These strategies are developed on any market, due to a precise demand segmentation. Operational marketing supports the products’ commercialization to strengthen the existing THE ITALIAN tourism-related products, introducing new ones on NATIONAL traditional markets as well as breaking into markets with a high growth potential. Moreover, the digital TOURIST strategy covers any action of the Agency in an BOARD all-encompassing way. REGISTRATION WORKSHOP LUNCH DEBATE ENJOY ITALY ITALIA let’s MEET here EUROPE AMSTERDAM FRANKFURT MUNICH STOCKHOLM [email protected] [email protected] [email protected] [email protected] BERLIN LISBON MOSCOW WARSAW [email protected] [email protected] [email protected] [email protected] BRUSSELS LONDON PARIS VIENNA [email protected] [email protected] [email protected] [email protected] BUDAPEST MADRID PRAGUE ZURICH [email protected] [email protected] [email protected] [email protected] AMERICAS AND OCEANIA ASIA AND MIDDLE EAST BUENOS AIRES TORONTO MUMBAI TEL AVIV [email protected] [email protected] [email protected] [email protected] LOS ANGELES SÃO PAULO BEIJING TOKYO [email protected] [email protected] [email protected] [email protected] NEW YORK SYDNEY SEOUL [email protected] [email protected] [email protected] REGISTRATION WORKSHOP LUNCH DEBATE ENJOY ITALY ITALY RANKS 6° IN THE WORLD AND 5° IN EUROPE UNESCO WORLD HERITAGE SITES FOR NUMBER OF MEETINGS 58 UNESCO SITES. Of these sites, 53 are cultural and 5 are natural. U.S.A 934 Germany 714 France 595 Spain TOP 11 COUNTRIES IN THE WORLD 578 U.K. Country Cultural Natural MIXED Total 567 Italy 5 Italy 53 58 China 38 14 4 56 China 550 Germany 48 3 8 51 Japan 539 France 43 5 1 49 Netherlands 527 Spain 43 4 2 49 Portugal India 32 7 1 40 356 Mexico 27 6 2 35 342 U.K. 28 4 1 33 Russia 19 11 30 Iran 24 2 26 Japan 19 6 25 MEETING INDUSTRY IN ITALY Data Source: Market Research and Statistics Department ENIT on ICCA 2019 Data Source: Market Research and Statistics Department ENIT on UNESCO THE ITALIAN MEETING INDUSTRY IS BECOMING THE MOST DESIDERED BY BLEISURE TRAVELERS • BLEISURE DESTINATION 13.000 MEETING AND In less than ten years Italy has become a tourist hot-spot and one of the European start- CONGRESS ROOMS up capitals for bleisure travel, combining business trips with some of the most beautiful places to visit all over the world. IN MORE THAN 4.000 VENUES +40 EXHIBITION • HIGH STANDARD OF PROFESSIONALISM Italy has over 250 PCOs, Incentive Houses and DMCs with high standards of service. CENTERS +33.000 Why choose Italy as a MICE destination? HOTELS + 2.2 Accessibility MILLION BEDS Italy lies right in the heart of the Mediterranean Sea and can be easily reached from anywhere. Once in Italy, you can count on a HIGH SPEED railway network. Italy has over 16.530 KM of railway with stations throughout the Country. SOME INCENTIVE IDEAS Flying here is easier Italy is the perfect VENUE for INCENTIVE TRAVELS. Dreaming of experiencing authentic Italian Style VENEZIA MILANO With 31 airports and over 13 low cost SLOW ACTIVE LUXURY airlines, every corner of Italy is easily accessible to you. • Parmigiano Reggiano tasting • Vespa tours • Italian fashion shows Italy’s busiest airports by passenger traffic: • Pasta making • Vintage Fiat 500 tours • Ferrari rides ROMA • Rome - Leonardo da Vinci • Unesco sightseeing experience • Etna hiking/ skiing • Maserati tours International Airport won the 2018 • Gelato making • Biking on the Appia Way • SPAs experiences ACI Europe Best Airport Award • Pizza baking • High mountain trekking • Milan Malpensa Airport is freshly • Buffalo Mozzarella tours on Alps and Dolomites renovated, having welcomed WHY CHOOSE the world foe EXPO 2015 • Wine tasting & vineyard tours • Treasure Hunting • Leonardo da Vinci Last Supper • The Italian Motor Valley ITALY AS A MICE • Venice - Marco Polo Airports DESTINATION? ITALIA let’s MEET here businessmadebeautiful www.italia.it REGISTRATION WORKSHOP LUNCH DEBATE ENJOY ITALY Business, made beautiful. Via Marghera 2/6 - 00185 Roma Tel. +39 06.49711 - [email protected] @enititalia | @italia.it @Italiait @enit_italia | @italia enit.it | italia.it.
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