Department of Journalism Studies Political Brand
DEPARTMENT OF JOURNALISM STUDIES POLITICAL BRAND MANAGEMENT: FORMS AND STRATEGIES IN MODERN PARTY POLITICS. A Thesis in partial fulfilment for the Degree of DOCTOR OF PHILOSOPHY. ALBERT KOBBY MENSAH 2011 DEDICATION I dedicate this Thesis to my brother, Daniel Osei Mensah, and the entire DANMENS family in Sekondi-Takoradi (Twincity), Ghana. For your sponsorship and guidance, I say THANK YOU! ii ACKNOWLEDGEMENT To God the Almighty be the glory for seeing me through it all. Firstly, I would like to extend my sincere gratitude to Professor Ralph Negrine for his supervision of this research. ‗Prof‘, as I always call him, has been immensely helpful, not only in the supervision of the research, but also by encouraging me a lot whenever my morale was down. His guidance has been invaluable. I also thank my second supervisor, Professor Jackie Harrison, for attending my presentations at seminars during the course of my research. It was always refreshing seeing both Ralph and Jackie around during such presentations. I would also like to acknowledge and thank Professor Martin Conboy, with whom I shared nice and inspiring stories and jokes, for his advice to make the thesis better. The academic and administrative staff and my PhD colleagues at the Department of Journalism Studies, University of Sheffield, are not left out in this acknowledgement. I also acknowledge and thank those who participated in the FGDs and the in-depth interviews, especially the party officials of the NPP, the Academics at the University of Ghana (UG) and the media practitioners and analysts. Many thanks also go to my two research assistants, Kobby Gomez Mensah and Ato Kwame Appiah, who did not complain throughout our difficult journey across Ghana.
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