PACKAGING and LABELING BRANDING TRANSITION July 2018
PACKAGING AND LABELING BRANDING TRANSITION July 2018 © 2018 Merck KGaA, Darmstadt, Germany and/or its affiliates. Merck, the vibrant M, Sigma-Aldrich, BioReliance, Supelco, SAFC, Milli-Q, Millipore are trademarks of Merck KGaA, Darmstadt, Germany or its affiliates. Packaging and labeling branding transition Overview At Merck, we are rebranding all product packaging, labeling, and related documentation to reflect consistent corporate branding and relevant portfolio branding. What Why • Follows the launch of the new Merck brand in 2015 Updating packaging and label Additional changes include: and the integration of Sigma-Aldrich into our Life materials on all 300,000 of our Science business, the largest acquisition in our products, including: • Adding 2D Data Matrix Global Standards One (GS1) barcodes to history. • Shipping boxes most of our labels. • Ensures that our products and packaging are visibly, • Product and kit boxes • Enhancing the sustainability boldly and undeniably Merck and that you will start to • Labels on devices, bottles, product characteristics of our packaging. see a consistent brand presence across the entirety of and shipping boxes • Adding a new security feature to our the life science business of Merck. • Packaging materials (such as labels to ensure the authenticity of branded bottles, films, bags, packing our products. When tape and drums) • Updating labels and documentation • You may start receiving newly-branded products in • Branding of product documentation for legacy Merck Millipore products the coming months. (such as certificates of quality and that currently reference the 290 • We expect to make significant progress over the analysis, handling instructions, Concord Rd, Billerica, MA address to course of 2018.
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