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Tourism Demand No. 29 Policy Note- 2006-2007

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Tourism Demand No. 29 Policy Note- 2006-2007 TOURISM DEMAND NO. 29 POLICY NOTE- 2006-2007 INTRODUCTION Tourism promotes national integration and international understanding. It encourages preservation of monuments, heritage properties and eco-sanctuaries, helps survival of traditional art forms, crafts and culture. It has achieved rapid strides due to its capacity to earn foreign exchange, generate employment opportunities and inculcate a sense of love and fraternity in the minds of people. Today, Tourism is not just seen as an activity of visiting tourist spots, clicking a few photographs and preserving them for posterity. Instead, it is expected to play a larger role in the development of mankind. The stated objective of the nation is to distribute the benefits of Tourism more widely, contribute to poverty reduction, sustainable development and gender equity and minimise adverse social impacts. 2) TOURISM IN WORLD To woo the tourists, nations are prepared to spend any amount of money. An artificial beach has been created in Tokyo in 7000 sq.mt. area, for which 1000 Tonnes of white sand were brought from China. According to World Tourism Organisation, by 2020, China will become the world's biggest tourist destination. 2 3) TOURISM IN INDIA Indian Tourism has been declared, the fastest growing at about 8.8% annually by leading tourism organizations including the World Tourism organization. Tourism is the third highest foreign exchange earner for India. During 2004-2005, more than Rs.21,000 crores were earned through tourist arrivals. During 2005-2006, 10.2 lakh foreign tourists had visited India and 163.40 crore American dollars were earned as foreign exchange. In India, the amount spent by Tourists in 2005 has registered 23% increase over the figures of 2004. In India, Tourism accounts for 3-4% of the gross domestic product. One of the main factors, which is responsible for growth of Tourism in India is the phenomenal rise in air services. According to a survey made by "Conde Nast Traveller", a leading travel magazine, India ranks fifth among the world's 10 top tourist destinations. A sum of Rs.830 crores has been allocated to Tourism sector in the union budget for the year 2006-2007. Out of this, tourist infrastructure will get a major share (i.e.) Rs.422.50 crores. 3 India can now boast of operating the world's highest cable car with inauguration of the second phase of cable car project, which will take skiers to a height of 4390 mtrs. from Gulmarg to Affarwat peak in Kashmir. The States in India are vying with each other in promoting tourism. 4) TOURISM IN TAMIL NADU Tamil Nadu, the gateway of South India has emerged as the hub for West Asia and South East Asia. UNESCO has declared 788 places in the world as heritage sites of which 611 are of cultural importance, 154 Natural and 23 a mixture of both. Out of 788 world heritage sites, 26 are in India, of which Tamil Nadu has been bestowed with 5 world heritage sites (i.e.) Rock cut monuments-Mamallapuram, Brihadisvara Temple -Thanjavur, Iravadisvara Temple- Darasuram, Brihadisvara Temple- Gangaikondacholapuram and Nilgiris Mountain Railway. 5) TOURIST WEALTH OF TAMIL NADU a) Natural Tourism Wealth Nature has bestowed Tamil Nadu with countless number of Tourist spots. Notable picturesque hill resorts are Udhagamandalam, Kodaikanal and Yercaud. Beaches constitute one more natural attraction for tourists. India 4 has 7516.6 kms. long coastline, of which Tamil Nadu has 1076 Kms of coastline with innumerable beach resorts. The marina beach in Chennai is the second longest beach. The beach at Kanniyakumari is a big attraction for tourists as one can watch both dawn and dusk. Moreover, the tourists can enjoy a very rare sight (i.e.) confluence of three seas - Arabian sea, Indian Ocean and Bay of Bengal. Thoothukudi beach is famous for chunk and pearl beds. The Gulf of Mannar is famous for coral reefs. The ozone content at Tranquebar beach ranks second highest in the world. (The first being an area in Switzerland). Waterfalls like Courtallam, Hogenakkal offer enthralling experience for the tourists. The mangroves at Pichavaram in Cuddalore District are one of the largest in the world. The lake at Pulicat in Thiruvallur District is the second largest saltwater lagoon in India. b) Natural and man made Tourist Wealth of Tamil Nadu: Places falling under this category are nature based that have been transformed into tourist spots. Wildlife sanctuaries (like Mudu- malai, Anamalai, Mundanthurai, Kalakkadu), Bird Sanctuaries (like Vedanthangal - Kancheepuram District, Pulicat - Thiruvallur 5 District, Koonthankulam - Tirunelveli District, Karaivetti - Perambalur District, Kodiakkarai - Point Calimere, Nagapattinam District), Zoological Parks (Like the Aringnar Anna Zoological park at Vandalur, Chennai), Botanical and Horticultural Gardens (at Udhagamandalam and Coonoor), etc. are some of the tourist spots which have both human and natural elements. c) Man made Tourist Wealth: Pilgrim Centres, Historical and Heritage monuments constitute the tourist wealth under this category. Temples are the core strength of Tamil Nadu Tourism and they attract both pilgrims and tourists. There are about 35,000 temples. Out of one lakh stone inscriptions in India, 65,000 stone inscriptions are in Tamil Nadu. Santhome Basilica, St. Mary's Church at Fort St. George, (First Anglican church in India), Church at St. Thomas Mount, St. George's cathedral, Armenian Church in Chennai, Shrine of our Lady of Refuge, Elakurichi in Perambalur District, Velankanni and Poondi Madha Churches in Thanjavur District, Holy Cross Church in Manappad in Thoothukudi District are some of the world renowned churches. Nagore Dargha in Nagapattinam District, Thousand Lights Mosque in Chennai, Dargha at Erwadi in Ramanathapuram District are some of the important Islamic pilgrim centres. Historical Buddhist and Jain shrines are also found here. 6 There are 241 monuments in Tamil Nadu under the control of Archaeological Survey of India and 88 monuments are under the control of State Archaeological Department. To ensure better preservation and conservation of heritage towns, the Government of Tamil Nadu had declared the following 38 places as Heritage Towns:- Sl. Heritage Town District No. 1. Kancheepuram 2. Mamallapuram Kancheepuram 3. Sriperumpudur 4. Chidambaram 5. Pichavaram Cuddalore 6. Marudhur 7. Kurinjipadi 8. Marakkanam 9. Rameswaram Ramanathapuram 10. Srirangam Tiruchirappalli 11. Srivilliputhur Virudhunagar 12. Thanjavur Thanjavur 13. Kumbakonam 14. Gangaikonda Perambalur Cholapuram 15. Madurai Madurai 16. Palani Dindigul 17. Tiruchendur Thoothukudi 18. Thiruthani Thiruvallur 7 19. Kanniyakumari 20. Padmanabha- Kanniyakumari puram 21. Colachal 22. Tiruvannamalai Tiruvannamalai 23. Gingee Villupuram 24. Chettinad Sivaganga 25. Karaikudi 26. Vaalinokkam Ramanathapuram 27. Tranquebar 28. Poompuhar 29. Nagore Nagapattinam 30. Velankanni 31. Courtallam Tirunelveli 32. Tirunelveli 33. Tiruchengode Namakkal 34. Perur Coimbatore 35 Bhavani Erode 36. Sittannavasal Pudukottai 37. Avudayarkoil 38. Thirumayam Funds for the development of the above said centres are provided by the Town and Country Planning Department and Tourism Department. 8 6) TOURIST ARRIVALS TO TAMIL NADU Aggressive promotion and marketing campaigns through print and electronic media at the domestic, national and international levels and creation/upgradation of basic amenities/Infrastructure facilities at Tourist/ Pilgrim spots have resulted in increase of tourist arrivals to Tamil Nadu as follows: - Year Domes- Foreign Total Foreign tic (in (in (in Exchange lakhs) lakhs) lakhs) earnings (Rs. in crores) 2000 229.82 7.86 237.68 1788 2001 238.12 7.73 245.85 1750 2002 246.61 8.05 254.66 1809 2003 270.59 9.02 279.61 1913 2004 300.77 10.58 311.35 2283 2005 323.39 11.79 335.18 2556 During the year 2001 Tamil Nadu occupied the third rank in both domestic and foreign tourist arrivals to India. According to a survey conducted in the year 2005, Tamil Nadu has moved on to the second position in attracting foreign tourists. In the case of domestic tourists, Tamil Nadu continues to occupy the third position. Efforts are being taken to reach the first position in the arrival of tourists, both foreign and domestic. 9 7) COMMISSIONERATE OF TOURISM AND THE OFFICES UNDER ITS CONTROL The Commissionerate of Tourism is headed by Commissioner of Tourism, with other posts like one Joint Director, two Deputy Directors, three Assistant Directors, One Publication Officer, One Accounts Officer and 206 Ministerial staff members. The field offices comprise of 20 Tourist Offices (14 within Tamil Nadu and 6 outside Tamil Nadu) and 27 Tourist Information Centres (19 within Tamil Nadu and 8 outside Tamil Nadu) whose main functions are rendering assistance to tourists in respect of their stay, food, sight seeing, shopping, worship, amusement, etc; publicising the tourist potential of Tamil Nadu; and co-ordinate with District Collectors / Public Works Department/Local bodies, etc. in implementation of Tourism projects. Tourist Offices Tourist Offices of Tourism Department are functioning at the following places:- Within Tamil Nadu: 1. Chennai 2. Kanniyakumari 10 3. Udhagamandalam 4. Kodaikanal 5. Mamallapuram 6. Madurai 7. Rameswaram 8. Thanjavur 9. Tiruchirappalli 10. Tirunelveli 11. Salem 12. Dharmapuri 13. Chidambaram 14. Poompuhar (b) Outside Tamil Nadu: 15.New Delhi 16.Mumbai 17.Kolkatta 18.Panaji (Goa) 19.Jaipur 20.Agra Tourist Information Centres Tourist Information Centres of Tourism Department are functioning at the following places:
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