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Final Report on 20 Years Perspective Tourism Plan for the State of Tamil Nadu

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Final Report on 20 Years Perspective Tourism Plan for the State of Tamil Nadu GOVERNMENT OF INDIA MINISTRY OF TOURISM AND CULTURE DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION FINAL REPORT ON 20 YEARS PERSPECTIVE TOURISM PLAN FOR THE STATE OF TAMIL NADU March 2003 CONSULTING ENGINEERING SERVICES (I) PVT. LTD. NEW DELHI KOLKATA MUMBAI CHENNAI Contents Chapters Page No. Executive Summary 1. Introduction 1.1 Scope of work 1 of 7 1.2 Objectives 3 of 7 1.3 Deliverables 4 of 7 1.4 Approach 4 of 7 1.5 Methodology 6 of 7 1.6 Structure of the Report 7 of 7 2. Profile of the State 2.1 Evolution of Tamil Nadu 1 of 27 2.2 Geographic Features 4 of 27 2.3 Climate 6 of 27 2.4 Econo-Cultural Activities 6 of 27 2.5 Tourism Scenario 15 of 27 2.6 Eco-Tourism in India 18 of 27 2.7 Tourism Policy 27 of 27 3. Tourist Destinations in the State 3.1 Pilgrimage Destinations 2 of 41 3.2 Heritage Locations and Historic Monuments 9 of 41 3.3 Destinations of Scenic Beauty, Forests and Sanctuaries 16 of 41 3.4 Tourist Festival Locations 30 of 41 3.5 Adventure Destinations 34 of 41 3.6 Leisure Destinations 39 of 41 4. Analysis and Forecast 4.1 Trends in Tourist Flow 1 of 27 4.2 SWOT Analysis 7 of 27 4.3 Tourist Forecast 19 of 27 4.4 Potential Destinations 25 of 27 5. Tourism Infrastructure 5.1 Carrying Capacity 2 of 25 5.2 Quality of Service 17 of 25 6. Strengthening Tourism 6.1 WTO’s Bali Declaration 1 of 24 6.2 Strategy for Tourism Promotion 5 of 24 6.3 Product Development 7 of 24 6.4 Augmentation of Infrastructure 17 of 24 6.5 Employment Potential 22 of 24 7. Environmental Management Plan 7.1 Socio-Cultural Impacts 1 of 12 7.2 Beach Pollution Scenario 3 of 12 7.3 Environmental Impacts due to New Projects 8 of 12 7.4 Potential Negative Impacts and their Mitigation 10 of 12 7.5 Development Control and Planning 12 of 12 8. Planning and Development Control 8.1 Spatial Planning 2 of 5 8.2 Development Control 3 of 5 8.3 Conservation of Heritage 5 of 5 9. Investment Plan and Sources of Funding 9.1 Investment Plan and Fund Requirement 1 of 13 9.2 Funding Mechanism 2 of 13 9.3 Institutional Assistance 9 of 13 9.4 Package of Incentives for Promoting Private Investment 10 of 13 9.5 Financial/ Investment Analysis 13 of 13 10. Economic Benefits 10.1 Direct Benefits 1 of 6 10.2 Indirect Benefits 4 of 6 10.3 Employment Generation 6 of 6 11. Implementation Mechanism 11.1 Major Elements of Implementation 1 of 13 11.2 Monitoring and Management 2 of 13 11.3 Institutional Linkages 3 of 13 11.4 Private Participation 8 of 13 11.5 Marketing Strategy 9 of 13 List of Tables 2.1 Demographic details in Tamil Nadu 4.1a Tourist arrivals in Tamil Nadu 4.1b Tourist arrivals across Tamil Nadu 4.1 Pilgrim tourist arrival 4.2 Pilgrimage tourists in Tamil Nadu 4.3 Share of tourists at classified destinations 4.5 Projected Tourist arrivals by destination 5.0a Profit making properties of TTDC 5.0b Loss making properties of TTDC 5.1a Situation of infrastructure in Tamil Nadu 5.1b Number of Schools in Tamil Nadu 5.2 Hotels and accommodation facility at various tourist destinations 5.3 Travel and transportation infrastructure at various tourist destinations 5.4 Infrastructure availability and condition at various tourist destinations 9.1 Financial Plan and Phasing of Fund Requirement 9.2 Annual requirement of Funds 9.3 Financial/ investment analysis 10.1 Tourist Expenditure pattern 10.2 Net Value Added/ Receipt ratio 10.3 Direct Benefits from additional tourist arrivals 10.4 Indirect Benefits from additional tourist arrivals 10.5 Cost Benefit analysis 10.6 Generation of Direct and Indirect employment List of Maps 2.1 Location Map 3.1 Major Tourist Destinations 5.1 Major Transport Infrastructure List of Figures 2.1 Decennial growth rate of population 4.1a Tourist arrivals over the years 4.1b Reasons for change in tourist flow 4.2 Pilgrimage tourist arrivals 4.3 Pilgrimage tourists in Tamil Nadu 4.4 Share of tourists by classified destinations 4.5 Stay of foreign tourists in Tamil Nadu 4.6 Average tourist flow in hotels 4.7 Reasons for change in occupancy rate 4.8 Availability of accommodation in hotels 4.9 Overall bottlenecks in Tamil Nadu 4.10 Bottlenecks at Marina beach 4.11 Bottlenecks at Mamallapuram 4.12 Bottlenecks at Kanyakumari 4.13 Bottlenecks at Hogenakkal Falls 4.14 Bottlenecks at Ooty 4.15 Bottlenecks at Thanjavur 4.16 Bottlenecks at Tiruchirapally 4.17 Bottlenecks at Chennai 4.18 Bottlenecks at Kanyakumari 4.19 Bottlenecks at Ooty 4.20 Bottlenecks at Thanjavur 4.21 Bottlenecks at Tiruchirapally 4.22 Change in tourists availing tours and travel services 4.23 Services offered by tours and travel agencies 4.24 Strategy during the non-peak season 4.25 Additional services desired by tourists 4.26 Suggestions for attracting more tourists 4.27 Domestic tourist forecast before the plan 4.28 Domestic tourist growth before the plan 4.29 Foreign tourist forecast before the plan 4.30 Foreign tourist growth before the plan 4.31 Domestic tourist forecast after the plan 4.32 Domestic tourist growth after the plan 4.33 Foreign tourist forecast after the plan 4.34 Foreign tourist growth after the plan 5.1 Urban housing shortage 5.2 Housing requirement 5.3 Roads and road lengths 5.4 Details of roads in Tamil Nadu 5.5 Targets and achievements in 2001 5.6 Population, beds and doctors ratio 5.7 Energy scenario in Tamil Nadu 5.8 Post and telegraph offices – 1999-2000 5.9 Commercial banks 5.10 Status of water supply 5.11 Condition of accommodation at pilgrim destinations 5.12 Condition of accommodation at destinations of scenic beauty 5.13 Condition of accommodation at heritage destinations 5.14 Condition of accommodation at destinations for adventure tourism 5.15 Condition of accommodation at leisure tourism 5.16 Condition of transport infrastructure at pilgrim destinations 5.17 Condition of transport infrastructure at destinations of scenic beauty 5.18 Condition of transport infrastructure at heritage destinations 5.19 Condition of transport infrastructure at destinations for adventure tourism 5.20 Condition of transport infrastructure at leisure tourism 5.21 Condition of infrastructure at pilgrim destinations 5.22 Condition of infrastructure at destinations of scenic beauty 5.23 Condition of infrastructure at heritage destinations 5.24 Condition of infrastructure at destinations for adventure tourism 5.25 Condition of infrastructure at leisure tourism List of Annexes 1.1 Questionnaire for Domestic Tourists 1.2 Questionnaire for Foreign Tourists 1.3 Questionnaire for Hoteliers 1.4 Questionnaire for Tour Operators/ Travel Agents 4.1 Projected Tourist Arrivals during the Plan Period 6.1 Details of GoI Assisted Schemes to be taken up for Implementation during 2002-2003 6.2 Details of GoI Assisted Schemes likely to be completed during 2002-2003 6.3 Details of Schemes for which funds were sanctioned during 2001-2002 for provision of infrastructure 9.1 Investment Plan and Phasing of Fund Requirement – Basic Infrastructure 9.2 Investment Plan and Phasing of Fund Requirement –Tourism Infrastructure 9.3 Investment Plan and Phasing of Fund Requirement – Tourism Product Development 9.4 Investment Plan and Phasing of Fund Requirement – HRD and Tourism administration 9.5 Investment Plan and Phasing of Fund Requirement – Promotion Marketing Project: 20 Year Perspective Tourism Plan for the State of Tamil Nadu Sheet 1 of 7 Document: Final Report March 2003 Executive Summary Revision: R0 Executive Summary The preparation of the 20-year perspective tourism plan for Tamil Nadu has been principally for identifying development aspects of the tourism industry including identification of new tourism product in the state so that a direction and long-term goals can be evolved for a meaningful and growth oriented tourism in the state. The Consultants have explored secondary information available from the state; besides they have conducted primary surveys/ market studies at various destinations. These studies range from tourists’ (domestic and foreign) opinion, hoteliers’ response, to travel agents/ tour operators. Separate sets of questionnaires were designed for each such market/ primary survey. SWOT Analysis has been undertaken to identify strengths, lacunae etc. Also new tourism products/ projects have been identified. Past tourist trends have been analysed based on which future tourist flow is forecast. The Environment Impact Assessment of all projects has been considered. Economic benefits including employment, investment plan and funding etc. are based on the forecast. The State of Tamil Nadu, situated in the southern part of the Indian Peninsula has over 20 centuries of cultural heritage and historic significance. The foremost of attractions in the state are its impressive temples, which are true edifices of a great and ancient culture vibrant and lively even today. Next only to the pilgrimage and heritage locations in Tamil Nadu comes the scenic beauty of nature in and around the state in the form of forests, wildlife sanctuaries, hill stations and the long bio-diverse coastline. These locations provide immense opportunities for sightseeing, pleasure and leisure, to the visitors of various categories including adventure tourists. Based on the importance, potential for attracting tourist population and uniqueness, the tourist destinations in the state of Tamil Nadu can be broadly covered under the following classifications namely: Pilgrimage destinations; Heritage locations and historical monuments; Locations of scenic beauty – hill stations, beaches, and forests/ sanctuaries; Tourist Festival locations; Adventure destinations; and, Leisure destinations.
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