Style Guide Table of Contents

STYLE GUIDE TABLE OF CONTENTS

Brand Guidelines Digital Media Templates

Overview ...... 3 Website ...... 18 Letterhead & Envelopes ...... 25

Vision, Mission, Values ...... 4 Social Media ...... 21 Media Releases ...... 26

Marks - Logo, Seal & Spur ..... 6 E-Mail Signature ...... 23 Proclamations & Resolutions ...... 28

Department Logos ...... 9 PowerPoint ...... 24 Ordinances ...... 29

Use of Marks ...... 10 Council Communications ...... 30

Colors ...... 11 Request for Proposals ...... 31

Fonts ...... 12 Printed Materials ...... 32

City Designed Logos ...... 13 Business Cards ...... 36

Photography ...... 17 Identification ...... 38

Vehicles ...... 39 Quick Guides Uniforms ...... 40 City ...... A

Parks & Recreation ...... B Signage – Facilities ...... 41

Police ...... C

Fire Rescue ...... D

Transit ...... E

2 | Page Brand Guidelines

These guidelines are designed to establish and strengthen brand equity through integrated messaging and usages for the city. This document is a guide to managing the City of Steamboat Springs’ reputation and community identity.

These efforts benefit departments and the city as a whole by standardizing materials to save time, be more efficient and share a similar look.

The brand of the City of Steamboat Springs is more than simply a location. It’s the perception of the city and what makes Steamboat Springs distinctive, different and stand out from other municipalities.

These guidelines ensure a greater level of communication success and comprehensive messaging that stays true to who we are as a city and how our neighbors, business owners and visitors relate to us, the City of Steamboat Springs.

3 | Page

City of Steamboat Springs

Located in northwest Colorado, the City of Steamboat Springs was incorporated in 1900 and lies against the western flank of the Continental Divide of the Rocky Mountains. With a history rooted in the American west, this genuine and authentic community embraces a year-round mountain lifestyle; a western heritage that still holds strong generations later; an Olympian tradition spanning nearly a century; abundant outdoor recreation centered around the Yampa River, namesake mineral springs and miles of trails and open space; and a passion for taking care of its neighbors through a diversity of community organizations.

Vision Mission Values To preserve our past while We plan, partner and provide Friendliness assuring an economically, superior services and facilities in Integrity culturally and environmentally a thriving, authentic community. Respect sustainable future. Stewardship Teamwork

Tagline We Serve The City

4 | Page Capitalize The name of the city should always be capitalized when used to identify the city or destination; however, city should not be capitalized when used alone.

• The City of Steamboat Springs is a proud partner of the following organizations. • The city partners with various organizations.

Geography The location of the city should be referred to as Steamboat Springs and not simply Steamboat, if possible.

Numbers Typically, numbers from one to ten should be spelled out and do not use st, th, nd, rd on dates. In addition, never use 1st Annual – should be Inaugural. After that can be referred to as 2nd Annual, 43rd Annual, etc.

Staff The employees of the city are the heart and soul of the organization and the driving force in providing the highest level of service for residents and guests. A city is only as good as its citizens and Steamboat Springs relies on the professionalism, dedication and expertise of its employees to live up to its vision and mission on a daily basis.

We Serve the City One Team One Goal One City

Photos of staff should represent employee as ambassadors for the city. See photo guidelines on page 17.

Community Recognition For all community recognition, the City of Steamboat Springs logo is to be used as the primary mark. It is rare that a department logo would be used, which requires advanced approval by Communications and/or the City Manager.

5 | Page MARKS

The City of Steamboat Springs spur logo is unique and immediately recognizable. It is a direct reflection of the staff, services and programs which set the city apart from other municipalities. This section provides specific guidelines on how to use the logo effectively and consistently with all marketing collateral related to the City of Steamboat Springs. The City of Steamboat Springs logo, seal and spur must appear in one of the following formats.

Logo

Two-Color One-Color Blue

RGB (0/85/140) | Silver (167/169/172) RGB (0/85/140)

One-Color One-Color Black White

Two-Color Vertical One-Color Blue Vertical One-Color Vertical RGB (0/85/140) | Silver (167/169/172) RGB (0/85/140) White

Logo Font: Bozeman

6 | Page Seal

Two-Color One-Color Blue RGB (0/85/140) | Silver (167/169/172) RGB (0/85/140)

One-Color One-Color Black White

Seal Font: Helvetica

7 | Page Spur

Two-Color One-Color Blue RGB (0/85/140) | Silver (167/169/172) RGB (0/85/140)

One-Color One-Color Black White

8 | Page DEPARTMENT LOGOS

The City of Steamboat Springs logo should be the primary version used for the majority of materials regardless of department. The exceptions may include Police Services, Steamboat Springs Fire Rescue, Steamboat Springs Transit and approved city designed logos, such as Howelsen Hill, Ice Complex, etc.

On the rare occasion, a department logo is necessary; then, see Communications for options and approval, which will also need to be obtained from the City Manager.

Note: Refrain from using department with name. For example, use Public Works instead of Public Works department; Steamboat Springs Police instead of Steamboat Springs Police department.

9 | Page USE OF MARKS

All collateral materials should include a version of the City of Steamboat Springs logo, and if not adequate space, then the seal may be used with approval. Keeping a consistent look will prevent confusion. The following outlines how the logo should NOT be used in materials.

Examples:

Special Events

Do not alter colors Do not rotate Do not add text

Do not use portions of logo Do not add extra elements Do not ‘squeeze’ or ‘stretch’.

Note: Do not change the logotype in any instance of use and do not add additional text under the logo. Any additional questions about the use of the logo should be directed to Communications.

10 | Page COLORS

Primary Colors

Pantone 7462C Silver RGB 0/85/140 RGB 167/169/172

Secondary Colors

White Yellow Orange Black RGB 255/255/255 RGB 254/237/1 RGB 226/117/0 RGB 0/0/0

Represents the Represents 300 Represents the Represents the abundant, light, dry days of sunshine, color of aspen coal mining and

powder snow yellow aspen, leaves and Yampa mineral history of

wildflowers & year- Valley sunsets the valley round climate

Green Red Blue Olympic Heritage

RGB 54/70/43 RGB 196/18/48 RGB 0/85/140 Gold

RGB 142/119/72 Represents the Represents the Represents the sky

lush Yampa Valley earth, trails and and the color of Silver and its open rich mineral water in the RGB 167/169/172 space, parks, components and Yampa River, trails, vegetation & vibrancy of the lakes & reservoirs sustainability Yampa Valley Bronze RGB 139/99/75

11 | Page FONTS

The following fonts should be used in marketing and collateral materials. Generally, Helvetica, Arial or Calibri serve as the primary fonts for general text and content. Tahoma, Verdana or Univers are secondary fonts and used as an alternative.

Primary Fonts Secondary Fonts

Helvetica Calibri a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

Arial Verdana a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

Tahoma Univers (W1) a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

Logo & Seal Fonts

Bozeman (Logo-City of Steamboat Springs) Helvetica (Seal-City of Steamboat Springs) a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

12 | Page

CITY DESIGNED LOGOS

Updates or modifications to city designed logos must be approved by communications and ultimately the City Manager. The following are approved marks that may be used in addition the standard city logo, seal and spur.

Parks & Recreation

Steamboat Springs Transit (SST)

Fire Municipal Court

Police

13 | Page Howelsen Hill Ski Area

Two-Color One-Color (Black) Two-Color One-Color (Black)

Howelsen Ice Complex

Two-Color One-Color (Black)

City Events

NOTE

All logos, patches, clothing, and/or other items designed for city sponsored events, programs and activities must be developed and approved in coordination with Communications and/or Parks & Town Challenge Ski Free Sundays Recreation – Marketing.

14 | Page City Partners

Haymaker Golf Course Haymaker Golf Course - Twentieth Anniversary (2017)

Steamboat Springs ProRodeo Tennis Center at Steamboat Springs

Botanic Park Alpine Slide – Howelsen Hill Haymaker Nordic Center

15 | Page Come Play!

Summer

Winter

16 | Page PHOTOGRAPHY

The images portraying the City of Steamboat Springs should have a high emotional appeal and resonate with the values of the community. Ideally, it is best to use high-quality photography from a professional photographer instead of quickly taken snapshots. In addition, liability releases of individuals shown in the image are required. Avoid clothing that depicts logos of other locations or organizations, i.e. universities, ski resorts, other states or company sweatshirts.

Photos shown below are for illustrative purposes only and cannot be used without permission.

Employees: Keep in mind, every employee is an ambassador for the city. Shots featuring city employees should depict them in appropriate attire, safe working conditions and enjoying their job. Outside of headshots or group staff images, individuals should not look directly at the camera.

17 | Page DIGITAL MEDIA

Website steamboatsprings.net

The city website underwent a refresh in 2018 and a new color scheme, utilizing six primary colors, was selected and applied to all pages (see below). The colors complement the city’s signature blue and gray hues. The Americans with Disabilities Act (ADA) requires that colors meet a 4.5:1 contrast ratio (level AA) to be in compliance with government regulation.

As a matter of consistency, steamboatsprings.net should never be capitalized nor should Fonts the web address be proceeded by www in text. In addition, where possible, web address should be an active link directly to the site. Montserrat Open Sans Colors Arial

Styles Headline

Subhead 1 Subhead 2 Clear Class Image Sizes Hyperlink (width x height – measured in pixels at 72ppi)

Home Banner Interior Banner News Flash Thumbnails Spotlight Image 2200 x 1050 2200 x 650 740 x 870 740 x 490

Images/Clip Art It is preferred that professional looking images be incorporated into web pages to make them more appealing and easy to view. Use approved images, which typically carry permission from the photographer Refrain from Using Clip Art.

18 | Page Redirects Emails Approved Redirects should adhere to web requirements, with Use text links instead of writing out email limited exceptions for abbreviations, for example: address, i.e. steamboatsprings.net/ice steamboatsprings.net/police Email Gary Suiter steamboatsprings.net/CDCUpdate steamboatsprings.net/airport Email City PIO

City Home Page City Internal Page

19 | Page Parks & Recreation Landing Page Parks & Recreation Internal Page

Notify Me – Message Headers

20 | Page Social Media

The city utilizes social media sites as efficient tools to convey information, messaging, images and brand awareness. It is important that consistency is maintained for each platform and channel and that communications take place in a timely, consistent and accurate manner. In addition, too many channels will dilute audience. All images, including background, cover photo and background color should reflect the city’s vision, mission and values and utilize officially approved logos.

Communications must approve administrators for city accounts. No accounts may be created on behalf of the city or individual city departments without prior approval by Communications/City Manager. With an eye always evaluating evolving technology, the City of Steamboat Springs utilizes the following platforms and accounts as well as works with several third parties. In addition, Yelp, Nextdoor and YouTube are being monitored by staff.

Facebook Twitter Instagram LinkedIn CityofSteamboat @cityofsteamboat @cityofsteamboat City-of-Steamboat-Springs SteamboatRecreation @stmbtparksrec SteamboatTransit SSFireRescue HowelsenHill HowelsenIce

Tripadvisor Bear River Park Howelsen Hill Ski Area Rotary Park Boardwalk The Tennis Center Emerald Mountain Howelsen Ice Complex Alpine Slide Yampa River Botanic Park Haymaker Golf Course Yampa River Core Trail

City Facilities-3rd Parties Haymaker-Golf-Course @HaymakerGC @Haymaker_Golf_Course Steamboattennis @steamboattennis @Steamboat_10s Haymakernordic @HaymakerNordic

Hash Tags

#CityofSteamboat #SteamboatSprings #HowelsenHill #HowelsenIce #SSFireRescue #SSPolice #2ATrails #SteamboatParksRec #SST #DiscoverParksRec #Transit #Wildfire

21 | Page

Social Media Disclaimer

The City of Steamboat Springs’ use of external social media websites is provided as a public service. The city disclaims all liability for ads, videos, promoted content or comments accessible from any external web page. The responsibility of external content or comments rests with the individuals or organizations providing them. Any inclusion of external content or comments on external social media websites does not imply endorsement by the City of Steamboat Springs.

Social Media Comments

The City of Steamboat Springs encourages comments, concerns, and questions regarding any topics on our social media pages, but will remove the following types of comments: • Comments that include commercial advertisements and spam or promote services or products • Comments that incite illegal activity • Obscene comments/contents • Comments fostering, promoting, or perpetuating illegal discrimination • Libelous or defamatory comments/content • Comments containing specific or imminent threats • Comments infringing on copyrighted or trademarked material • Off-topic comments

The public comments expressed on social media pages do not reflect the opinions or position of the City of Steamboat Springs, or its employees. If you have any questions or would like to report a comment in violation, please contact us at [email protected]

The city’s Social Media Disclaimer should appear on digital sites to serve as a guideline for users.

22 | Page E-Signature City of Steamboat Springs in e-signature blocks should be a Arial, Size 12pt or 11pt, blue or black link to the city’s website. Phone numbers should use periods in between each set of numbers.

Format

Full Name Gary Suiter Jonathan Flint Title City Manager Transit Manager City of Steamboat Springs City of Steamboat Springs City of Steamboat Springs ###.###.#### 970.871.8240 970.871.8228

Cory Christensen Mel Stewart Julie Franklin Police Chief Fire Chief City Clerk City of Steamboat Springs City of Steamboat Springs City of Steamboat Springs 970.879.4344 970.879.7170 970.879.2060

Angela Cosby Jason Lacy Lisel Petis Parks & Recreation Director City Council President City Council City of Steamboat Springs City of Steamboat Springs City of Steamboat Springs 970.871.7017 970.879.2060 970.846.5255

Incorrect Email Signatures

Do not use colored text, change font sizes, Do not promote events in footers. Do not use personal social media, quotes or images. additional backgrounds or add department on separate line. Full Name Full Name Title Title

Full Name City of Steamboat Springs City of Steamboat Springs Title ###.###.#### ###.###.#### Department facebook.com/myfacebook City of Steamboat Springs Call now to register for a free training ###.###.#### class. Next class, May 21, 2020. “Well done is better than well said.” -Benjamin Franklin

23 | Page PowerPoint

Title Slide

Interior Slides

24 | Page TEMPLATES

Letterhead Letterhead is an important means to share the city brand and often can be the city’s first impression.

• Ideally, should be in two-colors (blue/silver) on 70# paper stock.

Envelopes Two different options exist including the standard city envelope (all-blue) and the window envelope (all-black) version.

25 | Page Media Releases

Templates for all city departments as well as templates for Fire and Police.

• Title is 18 point – Bold, Not ALL Caps • Subtitle is 14 point - Italics • Text is 12, 11 or 10.5 point in Arial • Location is ALL CAPS & Date lowercase.

Media releases are drafted by Communications or the individual department. A final draft version is submitted to Communications/Dept Head for review and approval.

Once approved, Communications will: • Schedule release to media • Issue news flash • Upload to website • Schedule social post/message on appropriate channel

Questions

• Mike Lane, Communications Manager • Ginger Scott, Grants/PR Specialist • Emily Hines, Marketing & Event Coordinator

26 | Page Steamboat Springs Steamboat Springs Fire Rescue Police

27 | Page Proclamations Recognizes individual, organization or event. • One-sided landscape page format • Text is 12pt or 11pt in Tahoma o Title is centered o WHEREAS sections are left justified o NOW, THEREFORE paragraph is full justified • Approved by City Clerk, written by sponsoring department.

Resolutions Formal expression of opinion or intent of the City Council. • Text is 12pt in Tahoma • Single spaced, full justified • Approved by City Attorney and/or Staff Attorney

28 | Page Ordinances Amend, repeal or supplement the Municipal Code, provide zoning specifications, or appropriate money for specific purpose and require two readings. • Text is 12pt in Tahoma • Single spaced, full justified with each subsequent paragraph indented • Approved by one of the following: City Attorney and/or City Clerk

29 | Page City Council Communications

A communication from city staff to City Council, often through the City Manager, outlining a specific topic, matter or item that is seeking direction or presented for information only as well as for an ordinance, motion or resolution.

• Text is 12pt in Tahoma • Single spaced, full justified • Headers are in Roman Numeral numbering, ALL CAPS in Bold and Underlined • Subsequent paragraph(s) is/are NOT indented.

30 | Page Request For Proposals (RFP)

The city seeks bids and contract opportunities from consultants, service providers, contractors, vendors, or suppliers. • Text is 12pt in Arial • Single spaced, full justified • Headers are in Roman Numeral numbering, ALL CAPS in Bold I. Purpose II. Proposal Requirements A. Proposal Item A 1. Item 1 2. Item 2 B. Proposal Item B

31 | Page PRINTED MATERIALS

32 | Page

33 | Page Annual Report & Brochures

34 | Page Generic Message/Flyer Templates

Horizontal #1 Vertical #1 8 x 11 Landscape, Typed 8 X 11 Portrait, Typed Arial Font in Blue or Black Arial Font in Blue or Black Can insert image/graphic if necessary. Can insert image/graphic if necessary.

Horizontal #2 Vertical #2

Your Message Your Here Message Here

35 | Page Business Cards

Standard

Blank on Purpose First Last Title Cell inclusion is up to individual ###.###.#### (p) P.O. Box 775088 ###.###.#### (c) 137 10th Street ###.###.#### (f) Steamboat Springs [email protected] Colorado 80477-5088

Alternative

First Last Title

###.###.#### (p) P.O. Box 775088 ###.###.#### (c) 137 10th Street ###.###.#### (f) Steamboat Springs [email protected] Colorado 80477-5088

36 | Page

Fire

First Last Title

###.###.#### (p) P.O. Box 775088 ###.###.#### (f) 2600 Pine Grove Road [email protected] Steamboat Springs steamboatsprings.net Colorado 80477-5088

Police

First Last Title

###.###.#### (p) P.O. Box 775088 ###.###.#### (f) Steamboat Springs [email protected] Colorado 80477-5088

37 | Page IDENTIFICATION

Name Tags Name tags are another way to identify the city and its employees, elected and appointed officials and should be worn when attending official city events, meetings and functions. Names should be in all caps and the first letter of each word of the department should be capitalized. Blue background with white typeface and logo.

Rebecca Bessey JASON LACY CARRIE Planning & Community Development City Council General Services

Note: If necessary, the last name of female employees may be omitted to provide security and privacy.

Table Tents Folded table tent cards are intended for use when permanent placards are not available by participants during city sponsored events, presentations, panels and functions.

Font is Helvetica or Arial in Blue, Pantone PMS 7462C (RGB: 0/85/140) and the dividing line is Silver (RGB: 167/169/172) to match the spur snowflake.

Desk Placards All caps with title on one or two lines and full name on one line if possible.

CITY MANAGER GARY SUITER

38 | Page VEHICLES

All city vehicles will carry the City Seal on the front doors that is centered and scaled appropriately. In addition, a three-digit vehicle identification number will be placed, at a minimum on the front side panel, just in front of the driver side door.

The back of the vehicle will feature the city website under the rear window or on the tail gate, a vertical city logo on the left side of the back panel and a Share the Road sticker on the driver side rear bumper.

Final discretion remains with the Fleet Superintendent on all vehicles, trailers and miscellaneous equipment.

39 | Page UNIFORMS

T-Shirts: Colors should be city colors and could include City Blue w/white logo, White (2C or Blue) or Silver (Blue logo). Specific hues may be used for select departments such as Yellow (Visibility – Blue or 2C), Green w/white logo (Parks), Dark Blue w/white logo (SSFR) or Black (Police). Logo, Seal or Spur.

Polo Shirts: The two-color city logo is preferred, but one-color may be used. Use the logo color which provides the greatest contrast between the shirt and logo, with the logo on the left front of the shirt. For light colored shirts, the blue/silver or all blue is recommended. For dark shirts, the all-white logo should be used.

Hats: Can be embroidered or silk screened with the City Logo (two-color or one-color). Arched tag line (Blue, Silver or White color) is only intended for use on the back of hat.

Visibility Vests: Should carry the city seal on the back center in two-color or blue. The city vert logo may go on lower left front.

Colors: Primary and Secondary colors should be considered as the preferred options for city uniforms. See page 11.

Police/Fire: Department specific standards pertaining to uniforms should be followed.

Logo items must be reviewed and approved by Communications/Parks-Marketing.

40 | Page Facility Signage

Just as employees provide a first impression, so should city facilities – welcoming, open and accessible. The city logo in traditional blue adorns the top of specially carved wood signs.

The facility is listed below the logo and should be centered on the board and printed with the first letter of each word capitalized. It is recommended to not exceed five locations on one sign for readability.

Posters/Placards Please check with facility representative before hanging placards, posters or messages. Once approved, these materials must be placed in designated locations and use approved formats.

Fire Stations The name of the station will be listed in ALL CAPS on the building in RED similar to the color of the department emergency vehicles.

CENTRAL FIRE STATION MOUNTAIN FIRE STATION

41 | Page

Questions

Michael Lane Emily Hines Ginger Scott Communications Parks & Recreation IGS/PR 970.871.8220 970.871.7031 970.871.8215

42 | Page City of Steamboat Springs Quick Guide

LOGO

Two-Color: RGB (0/85/140) | Silver (167/169/172) One-Color Blue: RGB (0/85/140)

One-Color, Black One-Color, Reversed White

SEAL

Two-Color One-Color Blue, RGB (0/85/140) RGB (0/85/140) Silver (167/169/172)

One-Color One-Color Black (0,0,0) Reversed White

VISION MISSION VALUES To preserve our past while assuring an We plan, partner and provide superior Friendliness economically, culturally and environmentally services and facilities in a thriving, Integrity sustainable future. authentic community. Respect Stewardship Teamwork TAGLINE We Serve The City

TYPEFACE

Primary Arial Helvetica Calibri Arial Helvetica Calibri Arial Bold Helvetica Bold Calibri Bold Arial Italics Helvetica Italics Calibri Italics

Secondary Tahoma Verdana Univers (W1) Tahoma Verdana Univers Tahoma Bold Verdana Bold Univers Bold Tahoma Italics Verdana Italics Univers Italics

COLORS

Blue Silver Orange RGB 0/85/140 RGB 167/169/172 RGB 226/117/0

Represents the sky Represents western Represents the color and the color of equestrian elements of aspen leaves and water in the Yampa and the bright stars Yampa Valley River, lakes & that flood the night sunsets reservoirs sky

Green Red Yellow RGB 54/70/43 RGB 196/18/48 RGB 254/237/1

Represents the lush Represents the Represents 300 days Yampa Valley and its earth, trails and rich of sunshine, yellow open space, parks, mineral components aspen, wildflowers & trails, vegetation & and vibrancy of the year-round climate sustainability Yampa Valley

White Black Olympic Heritage RGB 255/255/255 RGB 0/0/0 Gold

Represents the Represents the coal RGB 142/119/72 abundant, light, dry mining and mineral powder snow history of the valley Silver RGB 167/169/172

Bronze RGB 139/99/75

SOCIAL

City Facilities-3rd Parties Haymaker-Golf-Course @HaymakerGC @Haymaker_Golf_Course Steamboat Tennis @steamboattennis @Steamboat_10s Haymaker Nordic @HaymakerNordic

CONTACT NOTE Michael Lane All logos, patches, clothing, and/or other material items Communications Manager designed for city sponsored events, programs and 970.871.8220 activities must be developed and approved in coordination with Communications and/or Parks & Rec-Marketing. Parks & Recreation Quick Guide

LOGO

Two-Color - RGB One-Color RGB One-Color White Blue (0/85/140) | Silver (167/169/172) Blue (0/85/140) Reversed

TYPEFACE

Primary Arial Helvetica Calibri Arial Helvetica Calibri Arial Bold Helvetica Bold Calibri Bold Arial Italics Helvetica Italics Calibri Italics

Secondary Tahoma Verdana Univers (W1) Tahoma Verdana Univers Tahoma Bold Verdana Bold Univers Bold Tahoma Italics Verdana Italics Univers Italics

COLORS

Blue Silver Orange White RGB 0/85/140 RGB 167/169/172 RGB 226/117/0 RGB 255/255/255

Represents the sky Represents western Represents the color Represents the and the color of equestrian elements of aspen leaves and abundant, light, dry water in the Yampa and the bright stars Yampa Valley powder snow River, lakes & that flood the night sky sunsets reservoirs

Green Red Yellow Black RGB 54/70/43 RGB 196/18/48 RGB 254/237/1 RGB 0/0/0

Represents the lush Represents the earth, Represents 300 Represents the Yampa Valley and its trails and rich mineral days of sunshine, coal mining and open space, parks, components and yellow aspen, mineral history of trails, vegetation & vibrancy of the Yampa wildflowers & year- the valley sustainability Valley round climate

FACILTY LOGOS

Howelsen Hill Ski Area

Two-Color One-Color (Black) Two-Color One-Color (Black)

Howelsen Ice Complex

Two-Color One-Color (Black)

CITY PARTNERS

Haymaker Golf Course Haymaker Golf Course Haymaker Nordic Center Twentieth Anniversary (2017)

Steamboat Springs ProRodeo Tennis Center at Steamboat Springs Botanic Park

CITY EVENTS

Design in Development

Town Challenge Ski Free Sunday

COME PLAY!

Summer Winter

SOCIAL

Facebook Twitter Instagram LinkedIn SteamboatRecreation @stmbtparksrec @cityofsteamboat City-of-Steamboat-Springs SteamboatTransit HowelsenHill HowelsenIce

Hash Tags

#SteamboatParksRec #DiscoverParksRec #CityofSteamboat #SteamboatSprings #HowelsenHill #HowelsenIce #2ATrails #SteamboatKids #SteamboatSummer #SteamboatSeniors #SteamboatRecreation #YampaRiver #CoreTrail #SteamboatYouth #RecLeagues

CONTACT NOTE: All logos, patches, clothing, and/or other Emily Hines, Marketing & Events Coordinator, 970.871.7031 material items designed for city sponsored events, Michael Lane, Communications Manager, 970.871.8220 programs and activities must be developed and approved in coordination with Parks & Recreation – Marketing and Communications. Steamboat Springs Police Quick Guide

LOGO

Two-Color RGB One-Color RGB One-Color White Blue (0/85/140) | Silver (167/169/172) Blue (0/85/140) Reversed

VISION MISSION VALUES Striving to provide a safe and welcoming The Steamboat Springs Police engages our Integrity community. community to provide professional police Compassion services. Service

SHIELD PATCH

Around the world, the uniform badge is Complementing the uniform badge, the most visible and recognizable the shoulder patch integrates key symbol of policing, seen by many as a features of the community that sign of law enforcement authority. The officers have chosen to serve. The classic shield shape is customized to natural environment inspires us on be as unique as the community the a daily basis and the new patch department serves and protects. honors the four seasons and the community’s legacy of service.

TYPEFACE

Primary Arial Helvetica Calibri Arial Helvetica Calibri Arial Bold Helvetica Bold Calibri Bold Arial Italics Helvetica Italics Calibri Italics

Secondary Tahoma Verdana Univers (W1) Tahoma Verdana Univers Tahoma Bold Verdana Bold Univers Bold Tahoma Italics Verdana Italics Univers Italics

COLORS

Blue Silver Orange White RGB 0/85/140 RGB 167/169/172 RGB 226/117/0 RGB 255/255/255

Represents the sky Represents western Represents the color Represents the and the color of water equestrian elements of aspen leaves and abundant, light, dry in the Yampa River, and the bright stars Yampa Valley sunsets powder snow lakes & reservoirs that flood the night sky

Green Red Yellow Black RGB 54/70/43 RGB 196/18/48 RGB 254/237/1 RGB 0/0/0

Represents the lush Represents the earth, Represents 300 days Represents strength Yampa Valley and its trails and rich mineral of sunshine, yellow and constancy open space, parks, components and aspen, wildflowers & trails, vegetation & vibrancy of the Yampa year-round climate sustainability Valley

CONTACT Michael Lane, Communications Manager, 970.871.8220 Cory Christensen, Police Chief, 970.879.4344 Steamboat Springs Fire Rescue Quick Guide

LOGO (need HIGH RES versions)

Need image

Color Logo Shield Patch

TYPEFACE

Primary Arial Helvetica Calibri Arial Helvetica Calibri Arial Bold Helvetica Bold Calibri Bold Arial Italics Helvetica Italics Calibri Italics

Secondary Tahoma Verdana Univers (W1) Tahoma Verdana Univers Tahoma Bold Verdana Bold Univers Bold Tahoma Italics Verdana Italics Univers Italics

COLORS

Blue Silver Orange White–Chief Officers RGB 0/85/140 RGB 167/169/172 RGB 226/117/0 RGB 255/255/255

Represents loyalty, Represents sincerity Represents worthy Represents peace, calm/healing, water ambitions simplicity and serving the city

Green Red - Captains Yellow Black - Firefighters RGB 54/70/43 RGB 196/18/48 RGB 254/237/1 RGB 0/0/0

Represents hope and Represents Represents wildland Represents, strength, joy magnanimity, danger, protection, axe and constancy, grief and energy, flames and fire generosity/elevation smoke axe with poll of the mind SOCIAL

Facebook Instagram LinkedIn SSFireRescue @cityofsteamboat City-of-Steamboat-Springs

Hash Tags #SSFireRescue #CityofSteamboat #SteamboatSprings #Wildfire

SYMBOLS

STAR OF LIFE ROD OF ASCLEPIUS - Symbol of Healing Star Points represent working clockwise from top: 1. Detection In Greek mythology, the Rod of Asclepius, is a 2. Reporting serpent-entwined rod wielded by the Greek 3. Response god Asclepius, a deity associated with healing and 4. On Scene Care medicine. The symbol has continued to be used in 5. Care in Transit modern times, where it is associated with medicine 6. Transfer of Definitive Care and health care.

CONTACT Michael Lane, Communications Manager, 970.871.8220 Mel Stewart, Fire Chief | Chuck Cerasoli, Deputy Chief | 970.879.7170 Steamboat Springs Transit Quick Guide

LOGO

Two-Color RGB One-Color RGB One-Color White Blue (0/85/140) | Silver (167/169/172) Blue (0/85/140) Reversed

TYPEFACE

Primary Arial Helvetica Calibri Arial Helvetica Calibri Arial Bold Helvetica Bold Calibri Bold Arial Italics Helvetica Italics Calibri Italics

Secondary Tahoma Verdana Univers (W1) Tahoma Verdana Univers Tahoma Bold Verdana Bold Univers Bold Tahoma Italics Verdana Italics Univers Italics

COLORS

Blue Silver Orange RGB 0/85/140 RGB 167/169/172 RGB 226/117/0

Represents the sky and Represents western Represents the color of the color of water in the equestrian elements aspen leaves and Yampa River, lakes & and the bright stars that Yampa Valley sunsets reservoirs flood the night sky

Green Red Yellow RGB 54/70/43 RGB 196/18/48 RGB 254/237/1

Represents the lush Represents the earth, Represents 300 days of Yampa Valley and its trails and rich mineral sunshine, yellow aspen, open space, parks, components and wildflowers & year- trails, vegetation & vibrancy of the Yampa round climate sustainability Valley

White Black RGB 255/255/255 RGB 0/0/0

Represents the Represents the coal abundant, light, dry mining and mineral

powder snow history of the valley

PARTNERS

CONTACT Michael Lane, Communications Manager, 970.871.8220 Jonathan Flint, Transit Manager, 970.879.3717