Skagit Wild & Scenic River System

Sign Plan and Graphics Guideline

for

Mt. Baker/ Snoqualmie National Forest

Skagit Wild & Scenic River System

Sign Plan and Graphics Guideline

for

Mt. Baker/Snoqualmie National Forest

by

Joe Guarisco and Louanne Atherley

Heritage Design USDA Forest Service

January 2002

This project was funded by Seattle City Light as part of The Settlement Agreement on Recreation for the Skagit Hydroelectric Project #553 Cascade River SKAGIT WILD & SCENIC RIVER SYSTEM

TABLE OF CONTENTS

INTRODUCTION...... 9

I. FAMILY OF SIGNS ...... 13

a. WAYSIDE EXHIBITS ...... 15 ORIENTATION ...... 17 INTERPRETIVE ...... 19

b. ROADWAY SIGNS ...... 21 W&SR IDENTIFIER ...... 23 WELCOME W&SR ...... 25 WS&R RIVER IDENTIFIER ...... 27 APPROACH ...... 29 RECREATION SITE & BOAT LAUNCH IDENTIFIER ...... 31 ADMINISTRATION SITE IDENTIFIER ...... 33

II. STRUCTURES & SIGN MOUNTS ...... 35

KIOSKS ...... 37 LOW ANGLED INTERPRETIVE MOUNTS...... 45 RECREATION SITE & BOAT LAUNCH BASES ...... 46 ADMINISTRATIVE SITE IDENTIFIER BASES ...... 47

III. SIGN GRAPHICS GUIDELINE ...... 49

PLACEMENT OF GRAPHIC ELEMENTS Ð GRIDS ...... 50 GRIDS Ð ORIENTATION PANEL (42” X 42”) ...... 51 GRIDS Ð KIOSK INTERPRETIVE PANEL (30” X 42”) ...... 52 GRIDS Ð INDIVIDUAL INTERPRETIVE PANEL (36” X 24”) ...... 53 HEADERS ...... 55 SIDEBARS ...... 56 SIDEBAR APPLICATION ...... 57 COLOR PALETTE...... 60 BACKGROUND COLOR...... 60 HEADER & SIDEBAR COLORS ...... 60 HEADER & SIDEBAR COLOR SELECTION ...... 61 SKAGIT WILD & SCENIC RIVER SYSTEM LOGO ...... 62 RIVER IDENTIFIERS ...... 64 TYPE & SIZES ...... 66 ALTERNATIVE TYPE ...... 67 TEXT WRAPS ...... 67

IV. RETROFIT WS&R HEADER ...... 69 PARTNERSHIP LOGO PLACEMENT ...... 70

5 Sauk River LIST OF FIGURES SKAGIT WILD & SCENIC RIVER SYSTEM

Figure page

1. Map of Skagit Wild & Scenic River System ...... 11 2. 3 panel kiosk sketch ...... 14 3. Orientation sign example ...... 16 4. 30” x 42” Interpretive sign example ...... 18 5. 36” x 24” Low Angled Interpretive sign example ...... 20 6. Low Angled Interpretive sign concept sketch ...... 20 7. Skagit W&SR System Identifier sign ...... 22 8. Skagit W&SR SystemIdentifier sign concept sketch ...... 22 9. Skagit W&SR System Welcome sign ...... 24 10. Skagi W&SR System River Identifier signs ...... 26 11. Skagit W&SR System Approach signs ...... 28 12. Boat Launch Identifier sign concept sketch ...... 30 13. Administrative sign profile ...... 32 14. Existing kiosk with rock base ...... 34 15. Examples of one, two and three panel kiosks with rock base...... 36 16. One panel kiosk, post base construction, front and side elevations ...... 38 17. One panel kiosk, rock base construction, front and side elevations ...... 38 18. One and two panel roof detail ...... 39 19. Two panel kiosk, post base construction, front and side elevations ...... 40 20. Two panel kiosk, rock base construction, front and side elevations...... 41 21. Three panel kiosk, post base construction, front, side and top elevations ...... 42 22. Three panel kiosk, rock base construction, front and side elevations ...... 43 23. Low angled interpretive sign mounts ...... 44 24. Recreation & Boat Launch site Identifier base ...... 46 25. Administrative site Identifier base...... 47 26. Skagit W&SR River sign profile ...... 48 27. Grids – Orientation panel (42” X 42”)...... 51 28. Grids Ð Kiosk Interpretive panel (30” X 42”) ...... 52 29. Grids Ð Kiosk Interpretive panel (36” X 24”) ...... 53 30. Header specifications ...... 54 31. Header examples ...... 55 32. Sidebar Specifications ...... 56 33. Good and Poor Sidebar usage ...... 57 34. Sidebar illustrative styles ...... 58 35. Color palette...... 60 36. Header and Sidebar color suggestions ...... 61 37. Skagit Wild & Scenic River System logo color specifications...... 62 38. Skagit Wild & Scenic River System logo wayside size specifications ...... 63 39. River identifier icons ...... 64 40. River identifier icons and header colors ...... 65 41. Recommended interpretive sign type size...... 66 42. Retrofit WS&R header examples ...... 68 43. 58” x 12” retrofit WS&R header...... 69 44. Partnership logo placement guide ...... 70 7 Suaittle River SKAGIT WILD & SCENIC RIVER SYSTEM

INTRODUCTION

The Skagit Wild and Scenic River System is comprised of four river segments totaling 158 miles in length, the system runs through multiple jurisdictions and land ownerships and connects with other identified corridors and routes. While the Skagit Wild and Scenic River System is an administrative designation and not a travel route, identity for this designation should non-the-less be created, even if shared with other distinct classifications. In doing so an effective identity program will provide:

¥ Unification and cohesiveness to this complex system through visual identity and orientation ¥ Needed roadway directional information ¥ Visitor awareness of features and information specific to W&SR ¥ A common thread for interpretation

This document provides a foundation for developing a unique identity for the Skagit W&SR System giving guidance in the areas of visual and aesthetic considerations for sign graphics and the construction of new sign structures.

The objective of this plan and guideline is to create with the use of creative graphics and structural design a sense of place that sets the Skagit Wild and Scenic River System apart from other designations within the area. Implementing a signage program in an effective consistent method will broaden the visitors viewpoint and will allow access to better understanding of each of the rivers ecological and cultural values, as well as to encourage respect for natural resources, beauty and uniqueness of the system as a whole.

Also in this plan, an appendix for retrofit recommendations of existing facilities that are currently in place that are in need of W&SR identity.

9 Skagit River SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 1. Map of Skagit Wild & Scenic River System

11 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

12 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

I. FAMILY OF SIGNS

A signage program that is effective utilizes similar graphic elements placed with logical frequency along a travel corridor or within an area like the Skagit W&SR. Consistent signing provides the traveler instant recognition either in a moving automobile or on foot.

For this reason a Family of Signs was created utilizing common design elements that provides a standard approach to all directional, information and interpretive signs along the Skagit W&SR. It also provides planners a standard to use in sign development. The Skagit W&SR System family of signs falls in two categories; Wayside and Roadway.

WAYSIDE ¥ Orientation ¥ Upright Interpretive ¥ Low Angled Interpretive

ROADWAY ¥ W&SR Single sign Identifier ¥ Welcome W&SR ¥ W&SR River Identifier ¥ Approach ¥ Recreation Site & Boat Launch Identifier ¥ Administrative Site Identifier

13 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 2. 3 panel kiosk sketch

14 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

I-a. WAYSIDE EXHIBITS

Signs designed for wayside exhibits provide the visitor orientation, interpretation and other information regarding the Skagit W&SR System. These computer generated multi-informational signs are more complex utilizing graphic elements found in the Graphics Guideline on page 49. They involve a higher degree of preparation and forethought and a more involved manufacturing process. These signs require full color plotter output that is either plastic or PVC laminated or fiberglass embedded and mounted with or without a frame.

PVC laminated or fiberglass embedded signs mount with frame to secure them to the base structure. Sign panels mounted without a frame will have to be 1/2” thick to accommodate embedded hardware necessary for mounting. Signs of this type will have to be manufactured from plastic laminated material that allows for the required thickness.

Orientation

Upright Interpretive

Low Angled Interpretive

15 W A Y S I D E E X H I B I T S SKAGIT WILD & SCENIC RIVER SYSTEM

1

2

4

5

3

6

Fig. 3. 42” x 42” Orientation sign example 7 1

16 W A Y S I D E E X H I B I T S SKAGIT WILD & SCENIC RIVER SYSTEM

I-a. WAYSIDE EXHIBITS

ORIENTATION

Orientation signs welcome and help orient the visitor to the Skagit W&SR System. They are designed to involve the visitor in the river system and it’s many features. This type of sign provides an overview of the entire river system and highlights opportunities on the Skagit, Cascade, Suiattle, and Sauk rivers.

Depending on the requirements Orientation signs can be used in one, two or three panel kiosks. They may stand alone or be used with an Interpretive Sign and or Information Board. Except for size, as in the case of retrofitted signs for existing kiosks, Orientation signs should be identical, the same size (42” x 42”), color and always contain the same information and placement of design elements with the exception of the ‘You Are Here’ locator.

Elements of an Orientation Sign:

1. Skagit Wild & Scenic River System Logo at top and type at bottom 2. Skagit Wild & Scenic River System text in sidebar 3. Map of river system with ‘You Are Here’ locator 4. River identifiers Icons 5. Text listing features and opportunities at each of the four rivers 6. Partnership logos in sidebar 7. Mt. Baker-Snoqualmie National Forest identifier centered at bottom

17 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

1

2

3

4

Fig. 4. 30” x 42” Interpretive sign example 5 18 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

I-a. WAYSIDE EXHIBITS

INTERPRETIVE

Interpretive signs reveal stories behind the landscape and encourage the visitor to think about the natural surroundings and events that happened here. These signs are designed to have sidebar information to tell a separate but related story or to enhance and illuminate the featured story. Interpretive signs come in two types and sizes. They can either be used mounted in an upright kiosk and associated with other sign panels like the Orientation Panel or with Orientation sign and Information panel or mounted singularly in a stand-alone low angled mount. The kiosk Interpretive Sign panel (30” x 42”) is the largest of the two. It can be used to tell a story that is specifically related to the site on which it is placed or tell a more general story of the river system itself. Interpretive subjects that are not river specific should not include a river identifier icon on the header design. The smaller on-site Interpretive Panel (36” x 24”) should be used to tell a story specifically related to the site. It should include a river identifier icon and Skagit W&SR system logo in the header. The Mt. Baker-Snoqualmie National Forest identifier should be centered at the bottom of each sign type. The words “Skagit Wild & Scenic River System” should also be spelled out across the bottom of each sign to clearly identify them as a member of this signage program. Elements of an Interpretive Sign common to both sign types: 1. Blends text and art to create visual interest 2. May contain principle text and graphics, maps, diagrams, photos etc. 3. May use sidebar for secondary text and graphics 4. Skagit Wild & Scenic type across the bottom* 5. Forest Service shield and Mt Baker-Snoqualmie National Forest identifier at bottom

Elements of a Stand Alone (36” x 24”) Interpretive Sign 1. Use river identifier icon in header 2. Use Skagit W&SR System logo in header

* Skagit W&SR logo is not used on up right 30” x 42” Interpretive panels that are mounted with Orientation panels. 19 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

6 2 1 7

3

Fig. 5. 36” x 24” Low Angled Interpretive sign example 5 4

Fig. 6. Low Angled Interpretive sign concept sketch

20 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

I-b. ROADWAY SIGNS

Roadway signs are signs designed to be added to the Skagit W&SR System to provide directional assistance and site identification at the same time clearly identify the Skagit W&SR System.

It is important that this type of sign is readable at speeds traveled on the roadway where they are posted. The size is relative to the speed of traffic. The overall dimensions and letter size of roadway signs should follow guidelines set up in the Sign and Poster Guideline for the Forest Service*

Each sign of this type shall contain the Skagit W&SR System logo in color and a Mt. Baker Snoqualmie National Forest identifier and FS shield on FS brown field of color. White background color on the Skagit W&SR System logo on all Roadway signs should be replaced with Pantone Cool Gray #1. (See figure 37, page 62) These signs are fabricated out of metal.

WS&R Identifier

Welcome W&SR

W&SR River Identifier

Approach

Recreation Site and Boat Launch Identifier

Administrative Site Identifier

* United States Department of Agriculture Forest Service, Engineering Staff, Washington D.C., August 1998, 7100-15, Revised

21 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 7. Skagit W&SR System Identifier sign

Fig. 8. Skagit W&SR System Identifier sign concept sketch

22 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

I-b. ROADWAY SIGNS

W&SR IDENTIFIER

These 24” x 24” signs are designed to indicate Skagit W&SR System designation and can be mounted on a single post or attach to existing roadway sign.

Elements of an W&SR Identifier Sign:

¥ Skagit Wild & Scenic River System Logo ¥ Brown background ¥ Mt. Baker-Snoqualmie National Forest logo

23 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

WELCOME TO THE SKAGIT RIVER

MT. BAKER-SNOQUALMIE NATIONAL FOREST

Fig. 9. Skagit W&SR System Welcome sign

24 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

I-b. ROADWAY SIGNS

WELCOME SIGN

58” x 34” Welcome sign designed to be used on roadway at or near portal entrance. This sign provides the motorist an opportunity to recognize the route they are traveling on has been designated a National Wild & Scenic River and to look for any possible upcoming attractions.

Elements of a Welcome Sign: ¥ White text on brown background color ¥ Skagit Wild & Scenic River System Logo ¥ Mt Baker-Snoqualmie National Forest logo ¥ Double post mounted

25 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

SKAGIT CASCADE RIVER

MT BAKER-SNOQUALMIE NATIONAL FOREST

RIVER NORTH FORK SAUK RIVER

MT. BAKER-SNOQUALMIE NATIONAL FOREST

MT. BAKER-SNOQUALMIE NATIONAL FOREST SUIATTLE RIVER

MT. BAKER-SNOQUALMIE NATIONAL FOREST

SAUK RIVER

MT. BAKER-SNOQUALMIE NATIONAL FOREST

Fig. 10. Skagit W&SR River System Identifier signs

26 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

I-b. ROADWAY SIGNS

W&SR RIVER IDENTIFIER

24” x 24” river identifier signs used to identify each river.

Elements of an W&SR Identifier Sign:

¥ White River name ¥ Skagit Wild & Scenic River System Logo ¥ Mt. Baker-Snoqualmie National Forest logo ¥ Brown background color ¥ Single post mounted

27 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

SAUK BOAT LAUNCH 5 MILES

MT. BAKER-SNOQUALMIE NATIONAL FOREST

SAUK BOAT LAUNCH

MT. BAKER-SNOQUALMIE NATIONAL FOREST

Fig. 11. Skagit W&SR System Approach signs

28 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

I-b. ROADWAY SIGNS

APPROACH

58” x 34” approach sign with destination distance placed several miles on either side of destination and at destination with directional arrow.

Elements of an Approach Sign:

¥ Site Name ¥ Skagit Wild & Scenic River System Logo ¥ White lettering on brown background color ¥ Mt. Baker-Snoqualmie National Forest logo ¥ Double post mounted

SAUK BOAT LAUNCH

29 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 12. Boat Launch Identifier sign concept sketch

30 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

I-b. ROADWAY SIGNS

RECREATION SITE & BOAT LAUNCH IDENTIFIER

Use Forest Service design and specifications* with addition of Skagit W&SR System logo placement on separate panel below principle site name panel.

Elements of a Recreation Site & Boat Launch Identifier:

¥ Site name ¥ Agency Logo ¥ Skagit Wild & Scenic River System Logo ¥ FS Yellow lettering on FS Brown background ¥ Routed and painted wood or plastic routed laminate ¥ Masonry rock base

* United States Department of Agriculture Forest Service, Engineering Staff, Washington D.C., August 1998, EM 7100-15, Revised

31 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 13. Administrative sign profile

32 F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

I-b. ROADWAY SIGNS

ADMINISTRATIVE SITE IDENTIFIER

Administrative Site Identifiers of rock masonry bases and routed wood sign panels are traditional Forest Service design with the addition of adding a Skagit W&SR System logo to the raised masonry side.

Elements of an Administrative Site Identifier:

¥ Site name ¥ Agency Logo ¥ Skagit Wild & Scenic River System Logo ¥ FS Yellow lettering on FS Brown background ¥ Routed and painted wood or plastic routed laminate ¥ Masonry rock base

33 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 14. Existing kiosk with rock base 34 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

II. STRUCTURES & SIGN MOUNTS

Important features of structures used for wayside exhibits is the capability to be durable, relatively vandal and maintenance free while fitting well into the environment. The new Skagit W&SR System structures and sign mounts accomplish all of these criteria.

Rustic Cascadian architectural style that emphasizes craftsmanship, material detailing, proportion and mass of structural elements, and an organic quality that is harmonious to the forest setting, is present in this sign plan.

Rock masonry based administrative and recreation site signs are traditional Forest Service designs. Kiosk structures in this plan follow closely the specifications recommended in the Mather Memorial Parkway Development Guideline* utilizing Cascadian features, and are already present on W&SR locations.

Kiosks

Low Angled Interpretive Mounts

Recreation & Boat Launch Site Identifier Mounts

Administrative Site Identifier Mounts

* Development Guidelines, Mather Memorial Parkway; August 1991; Prepared by National Park Service in cooperation with Mt. Baker-Snoqualmie National Forest, Wenatchee National Forest, Federal Highway Administration & Washington State department of Transportation 35 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 15. Examples of one, two and three panel kiosks with rock base

36 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

KIOSKS

One, two and three panel kiosks designed to fit the location and need should be constructed with either post or rock base.

One and two panel kiosks displays are flat and both sides of the panels can be utilized. The three panel kiosk display is bay constructed with wing panels at 30 degree angle from the center panel. Only one side can be utilized for display.

One and two panel kiosks can be used either to display an Orientation Sign panel, Interpretive Signs or Information Board on either side depending on the requirements of the site.

Kiosk Elements:

¥ for either or each; Orientation sign, Interpretive sign and Information Board ¥ Roofed timber construction with or without rock base ¥ Placed in a pleasing accessible setting near parking with picnic and/or wayside activity nearby

37 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 16. One panel kiosk, post base construction, front and side elevations

Fig. 17. One panel kiosk, rock base construction, front and side elevations

38 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 18. One and two panel roof detail

39 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 19. Two panel kiosk, post base construction, front and side elevations

40 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 20. Two panel kiosk, rock base construction, front and side elevations

41 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 21. Three panel kiosk, post base construction, front, side and top elevations

42 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 22. Three panel kiosk, rock base construction, front and side elevations

43 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

SINGLE PEDESTAL

SIDE MOUNT

Fig. 23. Low angled interpretive sign mounts

ROCK PEDISTAL

44 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

LOW ANGLED INTERPRETIVE MOUNTS

Low Angled Interpretive sign mounts are designed to be used near or away from kiosk structure. They may be designed and constructed with or without frame to accommodate 36” x 24” Interpretive sign panel. Examples shown here indicate a versatility of design to implement use requirements.

It is recommended that interpretive sign locations be located with minimum impact to the setting, unobtrusive yet easily accessible. In some instances the area chosen should be set apart and away from high traffic areas and connected with a path and landscaped with plants blending it into the natural setting. Avoid stand-alone, stand- out interpretive locations where an interpretive sign stands out creating a distracting singular profile on the landscape. It is advisable to avoiding placing interpretive signs near restroom facilities, garbage cans, information kiosks and other structures. To enhance a more pleasant visitor experience these elements should be if at all possible kept away from interpretive installations.

Kiosk Elements:

¥ Frame or frameless mount ¥ Versatile design and structure ¥ Placed in a pleasing accessible setting near parking with picnic and/or wayside activity nearby

45 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

RECREATION & BOAT LAUNCH SITE IDENTIFIER BASES

Use Forest Service design and specifications with the addition of the Skagit W&SR System logo placed on a separate panel below the principle panel.

Fig. 24. Recreation & Boat Launch site Identifier base

46 S T R U C T U R E S & M O U N T S SKAGIT WILD & SCENIC RIVER SYSTEM

ADMINISTRATIVE SITE IDENTIFIER BASES

Use Forest Service design and specifications with addition of Skagit W&SR System logo placement.

Fig. 25. Administrative site Identifier base

47 ONE, TWO AND THREE PANEL KIOSKS. TIMBER CONSTRUCTION WITH OR WITHOUT KIOSKS WAYSIDE ROCK BASE. CONTAINS DIGITAL OUTPUT LAMINATE OR EMBEDDED ORIENTATION AND INTERPRETIVE PANELS AND/OR FREE- POSTING INFORMATION PANEL.

36” X 24” DIGITAL OUTPUT LAMINATE OR INTERPRETIVE WAYSIDE EMBEDDED INTERPRETIVE SIGN PANEL MOUNTS ON LOW, ANGLED MOUNT. BASE CONSTRUCTED OF METAL, ROCK OR WOOD.

24” X 24” W&SR LOGO SIGN. MADE OF METAL. W&SR IDENTIFIER ROADWAY

58” X 34” SIGN WITH ‘WELCOME’ AND W&SR WELCOME W&SR ROADWAY LOGO MOUNTED ON DOUBLE WOOD POSTS. MADE OF METAL.

W&SR RIVER 24” X 24” SIGN WITH W&SR LOGO AND RIVER IDENTIFIER ROADWAY NAME MOUNTED ON SINGLE WOOD POST. MADE OF METAL.

58” X 34” SIGN WITH W&SR LOGO, SITE NAME, DISTANCE IN MILES OR DIRECTIONAL ARROW. APPROACH ROADWAY MADE OF METAL. MOUNTED ON DOUBLE WOOD POSTS.

ROUTED WOOD WITH ROCK BASE. CONTAINS RECREATION & ROADWAY W&SR LOGO, SITE NAME, FS SHIELD AND BOAT LAUNCH FOREST NAME.

ROUTED WOOD MOUNTS TO ROCK BASE. ADMINISTRATIVE ROADWAY CONTAINS W&SR LOGO, SITE NAME, FS SHIELD AND FOREST NAME.

Fig. 26. Skagit W&SR River sign profile F A M I L Y O F S I G N S SKAGIT WILD & SCENIC RIVER SYSTEM

III. SIGN GRAPHICS GUIDELINE for Orientation & Interpretive Signs

The visual presentation of a sign is an effective communication tool but often not well understood. One is not likely to be aware of the dynamics employed that either make a sign effective or not. The visual parts of a sign, color, graphics, , logos and other identifying information as well as the material that it’s made of, are all key to creating an effective and consistent message. They need to harmonize with one another to create a pleasing and memorable presentation.

The following guidelines will help managers at all levels to create wayside exhibits that present information in a professional manner.

Simple rules, variables in layout, choices in type and color, usage of header and sidebar are given to aid in a more professional presentation that will link individual sites into a cohesive whole visually through a consistent design program.

BASIC ELEMENTS of Skagit W&SR System sign design:

Layout Headers and Sidebars Color Logos & Icons Type Fonts and Sizes

49 S I G N G R A P H I C S G U I D E L I N E SKAGIT WILD & SCENIC RIVER SYSTEM

PLACEMENT OF GRAPHIC ELEMENTS Ð GRIDS

Grids accomplish several things. Primarily grids help give order to the composition and standardize sign look. This underlaying organizational system provides perimeters aiding the designer in laying out text and graphic information in a pleasing manner. The use of grids along with other graphic elements help link each sign with one another visually from one site to another. From the visitor’s viewpoint, the system provides at a glance a thematic recognition and conveys a sense of order that improves access to information.

However, the use of a grid system should only be an aid assisting the designer to aline horizontal and vertical elements when needed. Grids also provide a method for placement of standard elements common from sign to sign.

50 S I G N G R A P H I C S G U I D E L I N E SKAGIT WILD & SCENIC RIVER SYSTEM

GRIDS Ð ORIENTATION PANEL (42” X 42”)

A

B

C

D

E A. HEADER: 38 PICAS DEEP B. 3 PICAS SPACE BETWEEN GRID BOXES C. GRID DIMENSIONS: 35.5 PICAS WIDE X 30 PICAS DEEP D. BOTTOM : 16 PICAS E. OUTSIDE MARGIN: 12 PICAS fig. 27

51 S I G N G R A P H I C S G U I D E L I N E SKAGIT WILD & SCENIC RIVER SYSTEM

GRIDS – KIOSK INTERPRETIVE PANEL (30” X 42”)

A

B

C

D

E A. HEADER: 38 PICAS DEEP B. 3 PICAS SPACE BETWEEN GRID BOXES C. GRID DIMENSIONS: 23.5 PICAS WIDE X 30 PICAS DEEP D. BOTTOM MARGIN: 16 PICAS E. OUTSIDE MARGIN: 12 PICAS

fig. 28 52 S I G N G R A P H I C S G U I D E L I N E SKAGIT WILD & SCENIC RIVER SYSTEM

GRIDS Ð INDIVIDUAL INTERPRETIVE PANEL (36” X 24”)

DEEP

PICAS

WIDE X 15

PICAS

PICAS

PICAS

DEEP

PICAS

SPACE BETWEEN GRID BOXES SPACE

PICAS

A. HEADER: 24 B. 3 C. GRID DIMENSIONS: 30 D. MARGIN: 12 BOTTOM E. OUTSIDE MARGIN: 10.5

E

D

A B C fig. 29 53 S I G N G R A P H I C S G U I D E L I N E SKAGIT WILD & SCENIC RIVER SYSTEM

ORIENTATION SIGN 252 picas

38 picas

Align 25 wide W&SR Center 300 Times Roman heading, 8 picas from logo with left edge of first grid bottom edge of header , 8 picas from bottom edge of header

UPRIGHT INTERPRETIVE SIGN (30” X 42”) 180 picas

38 picas

Align river identifier Align header with left edge of 2nd grid with left edge of column, 6 picas from bottom edge of first grid column header. If heading is more than two lines, Align 18 pica wide the bottom line should fall in this position W&SR logo with with the first line above flush left. right edge of last grid column. LOW ANGLED INTERPRETIVE SIGN (24” X 36”) 216 picas

24 picas

Align river identifier Align header with left edge of 2nd grid column, 6 picas from bottom with left edge of edge of header. If heading is more than two lines, the bottom line first grid column should fall in this position with the first line above flush left (may have slightly less space from bottom edge)

Fig. 30. Header specifications

54 S I G N G R A P H I C S G U I D E L I N E SKAGIT WILD & SCENIC RIVER SYSTEM

HEADERS

Headers are the narrow banner at the top of Orientation and Interpretive signs. They are represented at the top of the grid system with a 3 pica space in between. They serve as title bar separating main title from the main body of information below. Headers contain the Skagit Wild & Scenic River logo and River Identifiers. (Fig. 30)

The headers created for the Skagit retains the banner approach but utilizes a sculpted designed edge. Headers of this type must remain simple providing a solid base for main title and logos. This is especially important if used with illustrative sidebars to prevent clutter. The graphic feature of the header remains on the bottom edge in a shallow relief profile so as to not interfere with the River Identifier, W&SR logo and main title.

Irregular

Ripple

Ragged

Mountain Terrain

Fig. 31. Header examples

55 S I G N G R A P H I C S G U I D E L I N E SKAGIT WILD & SCENIC RIVER SYSTEM

SIDEBARS

Sidebars provide an interesting design element and are useful to separate graphics and text from the main body information in the principle display area of both Orientation and Interpretive signs. Orientation panel sidebars should contain National Wild & Scenic River information and partnership logos. Interpretive sign sidebars can contain either encapsulated main theme information or an entirely different but related interpretive theme.

ORIENTATION SIGN INTERPRETIVE SIGN

Align National Wild Align river name under & Scenic text with river identifier icon left edge of first flush left and top of first grid column. Set grid column box. Set in 24 point in 36 point Times Bold Roman Regular or Bold same color as header

Align partnership logos with left edge of first grid column or center in lower portion of sidebar Fig. 32. Sidebar specifications

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SIDEBAR APPLICATION

Sidebars created for the Skagit employ a silhouette profile. Its purpose is to create a space to isolate information and also create an interesting design element.

Provided in this guideline are a variety of sidebar options that can be used. The amount and content of information that each sidebar will contain will determine which design will work best.

Sidebar illustrative subject may support main or secondary theme information as Western well as provide a more general design Redcedar element. However in some cases, a simpler Because it’s wood approach may provide less distraction. is durable and resistant to decay, this tree species is useful as an A careful balance should be observed when outdoor building choosing sidebar design, color and material. It’s wood is used for placement of text and graphics. Western shingles, paneling, Redcedar fencing and also used in boat GOOD USAGE Because it’s wood building. is durable and Sidebar sample application resistant to decay, The totems poles on left illustrates good this tree species is carved by Native useful as an Americans of the usage of text and graphics. outdoor building Pacific Northwest The secondary theme material. It’s wood are made from Western Redcedar and the is used for trunks of this tree, choice of sidebar design shingles, paneling, also known as fencing and also Canoe-cedar and relate well with one another. used in boat Giant Arborvitae. Text fits within the solid color building. space beneath tree silhouette. The totems poles carved by Native Americans of the POOR USAGE Pacific Northwest are made from Sample on right illustrates trunks of this tree, poor usage. The secondary also known as theme Western Redcedar Canoe-cedar and Giant Arborvitae. conflicts with graphic theme. Text placed over image is marginal and may be difficult to read. Fig. 33. Good and Poor Sidebar usage.

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Fern Eagle Fish Tree

Fig. 34. Sidebar illustrative styles. 58 S I G N G R A P H I C S G U I D E L I N E SKAGIT WILD & SCENIC RIVER SYSTEM

Mammal Irregular Wavey Ragged

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COLOR PALETTE

A standard color palette used consistently throughout the Skagit Wild & Scenic River System provides a valuable element for further unifying the look of a family of signs.

The color selections below represents a range of colors selected from PANTONE¨ MATCHING SYSTEM and their approximate match in process color. The colors represented here are a close approximation but are not true PANTONE¨ MATCHING SYSTEM colors. Consult a PANTONE¨ Color Selector to view the true color.

Rust Red Dark Orange Gold Yellow Gray Light Blue Dark Blue Green Dark Green PMS 1807 PMS 485 PMS 1385 PMS 142 PMS 1215 PMS 5435 PMS 7458 PMS 7469 PMS 7489 PMS 349 C=0 C=0 C=0 C=0 C=0 C=13 C=40 C=100 C=60 C=100 M=100 M=97 M=47 M=28 M=9 M=3 M=0 M=20 M=0 M=0 Y=96 Y=100 Y=100 Y=76 Y=45 Y=0 Y=5 Y=0 Y=80 Y=91 K=28 K=0 K=8 K=0 K=0 K=17 K=6 K=40 K=7 K=42

BACKGROUND COLOR

Principle display, other than header and sidebar, on both Orientation and Interpretive signs should be a consistent tonal value. The use of “screened back” graphics to produce a light image behind text should be carefully considered to maintain readability and to avoid competition with other graphic elements.

Parchment PMS 155 C=0 M=9 Y=27 K=0

HEADER & SIDEBAR COLORS

Being consistent with color maintains unity and design integrity. Keeping with a few chosen colors for header and sidebar provides versatility and variety without losing overall design unity. These choices will be needed when color coded river identifier icons are used in the interpretive sign headers. (See page 64 & 65)

Fig. 35. Color palette

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HEADER & SIDEBAR COLOR SUGGESTIONS

fig. 36 61 S I G N G R A P H I C S G U I D E L I N E SKAGIT WILD & SCENIC RIVER SYSTEM

SKAGIT WILD & SCENIC RIVER SYSTEM LOGO

Two versions of the Skagit W&SR logo shall be used, one for roadway signs and another for wayside exhibits, both logo versions are essentially the same with the exception of background color. The addition of gray shall be used on the roadway signs to help blend them into the brown background sign color. Wayside exhibits shall utilize logos that use the originally designed white background color.

LOGO COLORS FOR ROADWAY SIGNS

Green PMS 335 C=100 M=0 Y=65 K=30

Blue PMS 299 C=85 M=19 Y=0 K=0

Gray PMS Cool Gray #1 C=0 fig. 37 M=0 Y=0 K=6 SKAGIT WILD & SCENIC RIVER SYSTEM

Place ‘Skagit Wild & Scenic River System’ text in Times Roman regular face at the foot of orientation and interpretive signs. Align text on the left edge of the second grid column box across the bottom edge of the bottom row. See Placement of Graphic Elements Ð Grids (pages 51Ð53). Text should be in color on all interpretive signs. Use any color from Guideline Color Palette and never in black. On orientation panel logo text should be Green PMS 349.

ORIENTATION SIGN: 30” x 42” INTERPRETIVE SIGN: 36” x 24” INTERPRETIVE SIGN:

100 point Times Roman Regular 64 point Times Roman Regular 64 point Times Roman Regular Green PMS 349 Green PMS 349 Green PMS 349

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Skagit Wild & Scenic River System Logo for use on Orientation, 30” x 42” and 36” x 24” Interpretive signs should be color with white background.

ORIENTATION SIGN

25 PICAS Wide

30” x 42” INTERPRETIVE SIGN

20 PICAS Wide

36” x 24” INTERPRETIVE SIGN

18 PICAS Wide

fig. 38

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RIVER IDENTIFIERS

Each river, the Skagit, Cascade, Suiattle and Sauk rivers are identified with a graphic icon symbolizing their geographic feature and are color coded to further communicate a consistency in design. They should be used on the Orientation sign along with their river name and text describing each river’s features and opportunities. River identifiers should also be used in the header of each Interpretive sign that specifically addresses interpretive topics of that particular river. River name should be placed directly beneath icon in upper portion of the sidebar. They should not be used in the header when the interpretive theme is of a broader nature and is not specific to any particular one river in the system.

Skagit River Cascade River Blue Red PMS 7469 PMS 1807

Suiattle River Sauk River Green Orange PMS 349 PMS 1385

Fig. 39. River identifier icons

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Placement of River Identifier Icons on Interpretive Sign Headers

Parchment background color (PMS 155) placed behind and slightly extending beyond icon image should be used at all times. This provides the icon sharper contrast and also allows the colored icon to be placed on the same header color. See examples below.

Include river name at bottom of icon in the top portion of sidebar area, preferably in the same color as the header. See Sidebars for placement instructions (page 56).

River Identifier Icons should not be white or black.

Fig. 40. River identifier icons and header colors 65 S I G N G R A P H I C S G U I D E L I N E SKAGIT WILD & SCENIC RIVER SYSTEM

TYPE FONTS & SIZES

A type font is a complete assortment of characters of one type face in one style. Each font normally has several variables Ð roman, italic, light, regular and bold faces. It is best to build variety using these variables rather than switching fonts. Except in rare circumstances use no more than two fonts in a design.

Type should be treated as a graphic element creating a balance with other graphic imagery. Text can be layered, with principle text short and to the point (no more than 50 words). Secondary text can be set aside by color, boxed or set in a field of color such as a sidebar to present an aside or provide more detail. Layering information readily addresses two types of visitor, the skimmer, with only a passing interest in the subject and the more engaged reader.

For ease of reading, the general rule is to use a font for main body text. Usage of san serif fonts for secondary text can be effective for a change of editorial voice and for emphasizing short elements such as subheads and labels.

Main Title: 96 point (minimum) Times Roman Regular Helvetica Bold or Black Subtitle: 36 point (minimum) Helvetica Bold or Black Although many fonts are Times Roman Bold similar with only slight degree of difference, Main Text: 36 point Times Roman and Times Roman Regular Helvetica are standard, compatible and Helvetica Regular universally available font choices. Secondary Text: 24 point Helvetica Regular, Italic or Bold Times Roman Regular, Italic or bold Captions: 20 Ð 24 point Helvetica Regular or Italic Times Roman Regular or Italic Labels: 20 Ð 36 point Helvetica Regular or Bold Fig. 41. Recommended interpretive sign type size

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ALTERNATIVE TYPE FONTS A B C D E F G Snell Roundhand Script

Alternative type fonts can create subtleties in design that can enhance the overall feel of a wayside interpretive sign. Whether used as a slightly different style for text, subtitles and labels or as embellishment, quotes or headings they provide a less generic look and open up possibilities that can broaden the design avenues for a more creative approach.

There is no hard fast rule when it comes to font styles and their compatibility to theme. Deciding what is right calls for judgments beyond the scope of this guideline. It is an aesthetic design decision that is more a “Feel” than Rule.

Fonts that harken to a period of history or typify a theme may or may not be compatible with other fonts chosen or fit well within the overall design. Many of them have too much character and draw excessive attention to themselves. A balance must be struck that takes a professional eye and sensibility for design.

Type Fonts that are unusual, scripted, or antique, if used in scale, with sensitivity to the overall design of the panel or interpretive theme can be in themselves an element of design bringing to play a unique quality of their own. Used as an embellishment, as in the case of illuminated letter forms and caps, or script fonts for quotes, these touches can bring a sense of thematic quality to the design very much like any other design element.

Many Antique fonts have been converted to digital format, however specifying can be confusing when different manufacturers give different names to similar fonts. This is true even with standard, well used fonts. The major drawback in using unusual or antique fonts is the difficulty in finding them for universal use. Sources are limited and matching font styles is sometimes challenging. Always include a copy of your font software when sending your electronic file to an output service or sign manufacturer.

TEXT WRAPS

orking well within the framework of the design grid, wrapping text or following an edge W around an image is a unique way to add variation and interest to your design. Text fitted closely with the corresponding graphic allows the text to become an extension of the graphic, relating more closely the written word with the image. It can also solve space problems and provide a less blocky appearance to your narrative. Relatively easy to do with computer desk top publishing programs, however, some minor adjustments may have to be made to eliminate clumsy line breaks. 67 S I G N G R A P H I C S G U I D E L I N E SKAGIT WILD & SCENIC RIVER SYSTEM

Fig. 42. Retrofit WS&R header examples

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IV. RETROFIT WS&R HEADER

For site locations that have a preexisting kiosk, a header should be fabricated and attached that welcomes the visitor and identifies the site as being a part of the Skagit Wild & Scenic River System signage program.

For this purpose we have designed a header 58” x 12” to be fabricated from either plastic laminate or embedded graphics utilizing fonts and colors recommended in this guideline.

Fig. 43. 58” x 12” retrofit WS&R header

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PARTNERSHIP LOGO PLACEMENT

Depending on the number and size of partnership logos a certain flexibility is needed for their placement. Here two vertical edges, 18 and 22 inches from center, and two base lines, 5 1/2 and 10 1/2 inches from top edge, can be employed to aid in the alignment of logos.

58” x 12” overall dimensions 0” 18” 22” 27-1/2”

5-1/2”

10-1/2”

Fig. 44. Partnership logo placement guide

Options for Partnership Logos

A. Flush logo left on either vertical line depending on the number of, size and shape of logo

B. Flush logo(s) on either top or bottom horizontal base lines

C. Do not extend beyond vertical line to maintain 1 1/2” right hand margin

70 71 Heritage Design Interpretive Services USDA Forest Service www.heritagedesignorg ¥ [email protected] 509.680.0485