Social Responsibility Report 2003 t n e m n o ir v n e e c e la ac tp pl e k rk or a w m y nit mu com Introduction 6 Some Highlights from 2003 6 Chairman’s Statement 7 Shared Commitment Statement 8 Managing Director’s Statement 9 Summary of Operating Principles 11 Workplace 13 Corporate Governance 14 Internal Management Controls 16 Directors 16 External Assessment 16 Directors’ and Senior Executives’ Compensation 17 Mission & Values 17 Coca-Cola HBC Mission Statement 18 Coca-Cola HBC Core Values 18 Our Statement of Business Principles 18 Monitoring our Progress 19 Promoting Equality of Opportunity 19 Providing a Positive Working Environment 20 Creating a High Performance Culture 21 Recognizing & Rewarding Performance 22 Developing Employee Engagement 23 Health & Safety at Work 23 Environment 25 Environmental Policy 27 t n Environmental Management Organization 27e The Environmental Challenge 28 m Business Planning n28 Environmental Training o 29 ir ISO 14001 Certification v 29 Effective Systems for Efficient Stewardshipn 30 e e c Environmental Management System Verificatione 30 la Environmental Standards c 31p la t Environmental Performance Indicatorsp ke 31 Materials rk ar 31 Energy o 32 w m y nit mu com 3 Water 33 Wastewater 34 Emissions and Effluents 35 Solid Waste 36 Post Consumer Packaging Waste Management 38 Cold Drink Equipment 39 Transport 40 Benchmarking 41 Community Environmental Support 41 Volunteer Staff Environmental Activities 42 Protecting Heritage 43 Mission Antarctica 43 Environmental Education 43 Environmental Data Table 2003 44 Marketplace 47 Major Beverage Company, Diverse Operations 48 Development of the Business 48 Market Description 49 A Global Company with Local Understanding: Freedom within a Framework 49 Financial Overview 50 Organizational Structure 50 Shareholders: Delivering and Adding Value 51 Taxes 51 Share Dividends 52 Our Product Range 52 Scale of Operations: a Growing Portfolio of Products 53 Key Measures of Consumption 53 Quality 53 Share Trading 53 External Validation of Quality 54 Adding Value for Customers 55 t Latest Technology Further Lifts Quality 55n e m Communityn 57 Leading, Listening and Learning o 58 Community ir 58 v Memberships n 60 e Connecting With the Company e 61 c e la Economic Investment c 62p Enriching the Community Through Educationla 63t p ke Enriching the Community by Providing a Helping Handrk ar 65 Enriching the Community by Supporting Active Lifestyles and Sporto m 66 Bringing People Together w 68 Contributing to Culture 69y nit mu com 5 INTRODUCTION Coca-Cola HBC, one of the main franchised bottlers that brings to market brands owned by The Coca-Cola Company, is headquartered in Athens and serves a population of 500 million people in 26 countries, 25 of which are on the continent of Europe. The business system comprising The Coca-Cola Company and its independent franchised bottlers, as well as self-owned operations, is known as the Coca-Cola System. Further details of The Coca-Cola Company, its environmental performance, and its stance on Corporate Social Responsibility as well as information on the "system" as a whole, are available at www.coca-cola.com. This report is broken into four sections, they are: The Workplace, The Environment, The Marketplace and The Community. Each section may be downloaded as a .pdf file at www.coca-colahbc.com. SOME HIGHLIGHTS FROM 2003 January July CCHBC Switzerland and CCHBC Greece cele- Coca-Cola, “Worldwide Sponsor of the brate Occupational Health and Safety Assess- 2003 Special Olympic World Summer ment (OHSAS) 18001 certification. Games” held in Ireland. February August CCHBC employees take part in Mission Summer community events in Poland, Antarctica 2003 to make a contribution Austria, Romania, Hungary, Italy and to environmental sustainability. Russia entertain hundreds of thousands of consumers. March CCHBC Poland wins The Coca-Cola September Company President’s Quality & CCHBC Northern Ireland wins presti- Environmental Award. gious UK Charity Times Award for Corporate Community Involvement. April System Summary Report on WWF October “Water Savers” Project. CCHBC announces completion of Multivita mineral water acquisition in Poland. May The Coca-Cola System in Russia donates US $320,000 to the State Hermitage November Museum in St. Petersburg to celebrate First wastewater treatment plant com- 10 years of cooperation and partnership. missioned in Nigeria operations. June December CCHBC Greece implements a new CCHBC Austria acquires mineral water Graduate Trainee Programme, called company Römerquelle. “Youth Programme 2003”. 6 Chairman’s Statement Chairman’s Statement Chairman’s Statement Chairman’s Statement Chairman’s Statemen At Coca-Cola Hellenic Bottling Company S.A. (Coca-Cola HBC) we seek to meet our social and environmental responsibilities through the pur- suit of two core principles: continuous improvement and sustainability. We call it our “Journey to World Class”. In this report, which is the first of its kind to be published by Coca-Cola HBC and covers the year ended 31 December 2003, we aim to demonstrate the progress we are making on this journey. Our starting point is a shared commitment statement and set of operating princi- ples that have been drawn up and agreed with The Coca-Cola Company and other key Coca-Cola bottlers around the world. These form the basis of our report and our actions. For us at Coca-Cola HBC, For us at Coca-Cola HBC, the desire to be “World Class” is more than merely an ambition to achieve the desire to be business success. It requires us to constantly review “World Class” and improve our performance in all aspects of the way we undertake our business in each of the 26 coun- is more than merely tries in which we operate. an ambition to achieve business As a leading producer in Europe of alcohol-free bever- ages - serving a population of more than 500 million success. people - there are many challenges that require con- stant attention. This report focuses on a number of these challenges, including human rights, the environment, water management, packaging and packaging waste, legislative requirements, health and safety and our commitment to our employees. You will find examples in the following pages that illustrate how local knowledge and skills are being com- bined with the extensive capabilities, resources and relationships across the Coca-Cola System. We hope that this document will help you to appreciate the scope of our social and environmental vision and to gain an understanding of the dedication of our management and employees to building sustaina- bility into our business and the communities in which we live and operate. GEORGE A. DAVID Chairman 7 Shared Commitment Statement More than simple business interest and the brands we jointly produce bind Coca-Cola HBC and The Coca-Cola Company together. We also share a view of the world; we see people not as just statistics, but as individuals with aspirations for themselves, their families, and their communities. We see markets as societies that seek sustainable economies and we see differ- ences not as obstacles, but as opportunities that draw us even closer. Together, we accept the responsibility to use our knowledge and resources to help make a positive difference to the world in which we live. Consistent with this view of the world, we also share a set of values that underpin how we do business and how we interact with our customers, consumers, employees, the environment and the communities we serve. Those values include honesty, integrity, quality, respect for indi- viduals and for the environment, and a fundamental sense of accountability for our actions. Together, we strive to build and maintain a reputation for excellence in each of the countries in which we do business. That reputation built over many years is our strength. We strive for excel- lence not just in what we produce, but also in how we do business. This is why people reach for our products every day, and it is why investors place trust in us. That reputation endures because of our shared values and our commitment to conduct business in the right way. Conducting business in the right way also means conducting business successfully, because the first responsibility of business is to make a profit and create wealth for those people it touches. That concept of building for the long term, profitably, responsibly, and in a principle- based manner, is core to our existence. Ultimately, it is our job, and by doing it well we con- tinue to contribute to society through wealth and job creation, through community involve- ment and people development, and through philanthropy. We are committed to acting with honesty and integrity at all times, in the way we conduct our businesses, and in the way we communicate with our respective investors and with regulatory authorities. Our core values will be reflected in all our relationships and actions - in the mar- ketplace, the workplace, the environment, and the community. We work to avoid violations of our principles and act quickly to address violations should they occur. In this document we intend to set out the principles that embody our shared values, and whilst implementation is the independent responsibility of each of our operating companies by following the necessary processes and management routines, we come together to reaffirm our commitment to good citizenship and ethical conduct. 8 Managing Director’s Statement Managing Director’s Statement Managing Director’s Statement Managing Directo In reading this report, I hope you will observe the importance Coca-Cola HBC places on the contribution made by its close involvement and par- ticipation in the worldwide Coca-Cola System. We recognize that, by embracing shared visions and uniform values with our partners, The Coca-Cola Company and other Coca-Cola bot- tlers around the globe, we add depth and a broader perspective to our business.