Everybody's Game: Chess in Popular
OCTOBER 18, 2012 – APRIL 21, 2013 Everybody knows that queens, kings, bishops, and pawns are chess pieces, but what happens when cultural icons like Miss Piggy, Homer Simpson, Darth Vader, and Piglet take their place? Chess in Advertising Since the birth of mass media, the rich Often associated with intelligence, and recognizable symbolism of chess has sophistication, inspiration, strategy, been used to add an intellectual edge to class, and success, chess effortlessly entertainment and marketing campaigns fits into marketing campaigns selling alike. For hundreds of years, chess has been myriad products. There is something a reflection on the culture of its time, as the so unique about the game of chess— pieces represented “players” in wars and its far-reaching popularity and easily characters in popular literature. recognizable concept makes it the ideal tool to promote merchandise ranging from Everybody’s Game: Chess in Popular Culture alcoholic beverages to insurance. And, takes a playful look at how the ancient sport because the game and terms associated is represented in contemporary society by with it are so ingrained into society, one showcasing the game of chess as it has been does not have to be a skilled player to featured in such mass media as magazine understand intricate details and see the advertisements, rock music and movie connections, making it a perfect metaphor posters, and other popular venues. These for when a company wants you to make examples demonstrate that while chess is a the right “move” to buy its product. Since serious game, there is more to it than just the many chess terms and phrases, such as competition—chess is everybody’s game.
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