Status and Prospects of Tourist Industry Development in the Vologda Region

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Status and Prospects of Tourist Industry Development in the Vologda Region REGIONAL ECONOMY • The issue theme: TOURISM UDC 338.48(470.12) © S.A. Selyakova © L.V. Dubinicheva © K.V. Markov Status and prospects of tourist industry development in the Vologda region The article shows the role of the tourism sector in the economy of the Vologda region, identifies key problems and a number of key areas of the tourism development and management tools for the tourism industry of the region. The Vologda region, tourism industry, problems of the development management. Svetlana A. SELYAKOVA research worker of Vologda scientific and coordination center CEMI RAS Lyudmila V. DUBINICHEVA juniour research worker of Vologda scientific and coordination center CEMI RAS Kirill V. MARKOV research engineer of Vologda scientific and coordination center CEMI RAS Research studies and practice show that un- advantageous positions in terms of the tourism der current conditions tourism is increasingly development. It has a unique combination of important as a factor in favor of stabilization favorable climatic conditions and the major of the entire socio-economic process, ensuring places of cultural heritage. European experts the inflow of funds into the regional budget, estimate the total volume of incoming tourism of creating jobs, stimulating the production of NWFD in 2006 at 12,8 million people, of which goods and products, improving infrastructure Russian tourists make up about 56%. The tour- and communications, etc. In Russia the North- ism industry market of the North-West Federal West Federal District occupies one of the most District of Russia was second after the Central 64 1 (5) 2009 Economical and social changes: facts, trends, forecast REGIONAL ECONOMY • The issue theme: TOURISM S.A. Selyakova, L.V. Dubinicheva, K.V. Markov region (including Moscow) in percentage of ar- 1. Natural and geographical conditions. The rivals of foreign tourists from countries outside region is geographically widespread. Its length the Commonwealth of Independent States. from the north to the south is 385 km and from Among the regions of NWFD the Vologda the west to the east is 650 km. The location of region in 2006 ranked 7th at the total income the region in the north of the European part from tourism per capita, as well as the percent- of Russia between 58° and 62° north latitude age from the tourism revenues in the amount at the intersection of the ways from Moscow of GRP (fig. 1). to Arkhangelsk and from St.-Petersburg to the This sector contributes significantly to the Urals and Siberia is economically beneficial. economy of the region. In structure of the gross Natural resources of the Vologda region, with its regional product the share of tourism in 2006 unique northern landscape, forests, lakes and amounted to 2,7%. Calculation of the «instan- rivers are of great importance for therapeutic taneous multiplier» showed that every 1000 and recreational, adventure and sports tourism. rubles, spent by tourists in the Vologda region, 2. Peculiar historical and cultural potential. yielded to its economy 1160 rubles in 2007. In the region there are plenty of monuments of The number of tourist companies in 2007 Russian history and culture (761 units, includ- compared to 2000 increased twice – from 34 ing 218 units of federal importance). They are to 68 units. 18 of them are tour operators and unique architectural complexes (monaster- 44 are travel agencies. The number of tour- ies, objects of religious and civil architecture, ists served by the Vologda tourist companies city planning and engineering), the ancient amounted to 71 thousand people in 2007, portage ways, historic settlements, memorial 48,3ths people of them were sent to journey through the country, 22,5ths were sent abroad signs, places connected with the life and work and 25,6ths people were received by the region. of people who made a tangible contribution to Success in the market of tourist services Russian history and culture. 11 settlements of depends primarily on the attractiveness of the the region listed as a part of the historic cities region. The attractiveness of the Vologda region and settlements of Russia. The main centers is attributable to: of historical and cultural monuments of the Figure 1. The total income from the tourism industry in the NWFD regions in 2006, billion rubles 16000 14 13663 14000 12 11376 12000 12,1 10 10000 7,8 7861 8 7032 8000 6,6 6582 % Rub. 5007 4839 6 6000 4,8 6,1 4298 4000 3,8 2578 4 2,7 2,5 1735 2000 1,5 2 0 0,01 0 Pskov region Komi St.- region region region Vologda region Republic region Karelia region Novgorod Leningrad Murmansk Petersburg Republic of Kaliningrad Arkhangelsk Income from the tourism industry per capita, rub. Income from the tourism industry, in % of GRP Economical and social changes: facts, trends, forecast 1 (5) 2009 65 Status and prospects of tourist industry development in the Vologda region Vologda region are Vologda, Kirillov, Belo- tourism potential capacity of the Vologda region zersk, Veliky Ustyug, Tot'ma, Verkhovazh'ye, is more than 3 million visitors a year. Nowadays Ustyuzhna and Vytegra. its potential is used near 30%. 3. The maintenance and resurgence of folk Having a high level of attractiveness for arts and crafts, including traditional Vologda tourists the Vologda region has a number of crafts such as weaving lace, the Northern niello problems hampering the development of the in Veliky Ustyug, carving and painting on bark tourism industry. and other traditions of folklore, holding fairs. The main problem is the lack of development 4. Environmentally friendly natural areas, of tourist infrastructure. Primarily this is the which create the opportunity for the devel- discrepancy of world class collective accom- opment of ecological tourism. There are two modation (CEB) and the lack of places in them. natural monuments of national significance. The leading position in the number of tour- They are the part of the Darwin State Reserve ists in collective accommodation is occupied in the distict of Cherepovets (with an area of by the city of Vologda and Cherepovets, and 45,1 thousand hectares within the limits of six districts of Veliky Ustyug, Cherepovets, the Vologda region) and National Park "Rus- Vologda, Vytegra, Tot’ma and Kirillov. The sian North" in the distict of Kirillov (with an proportion of tourists provided with CEB in area of 166,4 thousand hectares). In addition, the total number of tourists in these districts 77 public natural reserves are organized. In- is 87,7%, which is due to the highest attractiv- teresting objects of nature that are of scientific ness of these areas in the tourism sector. At research, aesthetic and cultural value are pre- the same time in the districts of Syamzha and served. These are ancient parks, groves and pine Mezhdurech'ye collective accommodation is forests, flowing springs, etc. not available, thus limiting the opportunities Over the past 10 years the Vologda region for attracting tourists and developing tourist has become very noticeable on the tourist map industry. of Russia. The favorable environment in the re- The hotel complex area of the region in gion, provincial atmosphere make it attractive in 2007 included 103 collective accommodation terms of recreation for inhabitants of megacities, means, including 66 hotels, 37 institutions for and primarily from Moscow and St.-Petersburg. special purposes such as 24 sanatorium, spa and In 2007 the number of tourists visited the health camps, preventoriums and 9 campsites region is more than 3,7 times increase compared and rest homes. with the year 1997 (table 1). The bulk of the Most collective accommodations do not tourist flow are sightsees (71%), who come in have a star category (except for 2 three-star no longer for a period of 24 hours. The remain- and one two-star hotels), not all facilities are ing 29% of tourists are staying in the region on certified accommodations. So many tourist average for 3,5 days. The Kirillov and Veliky accommodation facilities need to be renewed Ustyug districts are visited most of all, they or reconstructed. A relatively low percentage account for more than 30% of travelers. The of rooms with all conveniences shows that the Table 1. Dynamics of the incoming tourist flow in the Vologda region, thousand people Indicators 1997 2005 2006 2007 2007 to 1997, times Total number of visitors 310 1045 1100 1164 3.7 Among them: tourists 180 316 320 340 1.9 sightseer 130 729 780 824 6.3 66 1 (5) 2009 Economical and social changes: facts, trends, forecast REGIONAL ECONOMY • The issue theme: TOURISM S.A. Selyakova, L.V. Dubinicheva, K.V. Markov local collective means of accommodation are in Vologda and Cherepovets. In the region not sufficient to ensure global standards of there are a lot of different activities in the field servicing tourists. of sports and recreation. But most of them are In addition, when Vologda and Cherepovets not of interest to tourists because of the low hold such large-scale tourism event activi- level of organization, moral and physical wear ties, such as the exhibitions "Russian Forest", of equipment (including sports), a number of "Russian Flax" and "Gates to the North", the other factors. festival "Voices of History", the Gavrilin Inter- Cultural and informative component has national Music Festival, sporting events in of precedence over spectacular and entertain- Cherepovets, there is the problem of shortage ing one that significantly reduces the overall of hotels. performance of the tourism industry sector. The system of public catering also does not Creation of the entertainment industry as well meet modern international standards of servicing as hotel facilities and catering should be a prior- tourists. In the Vologda region it is represented ity investment area in the tourism sector.
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