ISSUE NUMBER 568 THE INDUSTRY'S WEEKLY NEWSPAPER JANUARY 25, 1985 WKKT Selects Travis
N S I D E: Z As Program Director Former WGCL /Cleveland PD Bob Travis has been select- FCC DEREGULATES ed as Operations Manager/PD BUSINESS PRACTICES at First Media's newest acquisi- tion WKKT /Boston,_ wb'eh The Commission votes to eliminate seven plans to debut an ,."Ad [C including con- station business practices, format in early FPM s test and ratings rules. Three additional GM Mark Schwartz told policies, one of which covers fraudulent R&R, 'Bob has demonstrated
t % billing, are also earmarked for possible an ability to succeed in a hig11 deregulation. competitive major market like Page 8 Cleveland, and to remain in a situation for a long time. He has an eye toward rriit,.i 417':ST a oiig relationship PEOPLE IN THE RADIO & RECORDS and that fits in well with First for us." to advance from Travis programmed WGCL THIS WEEK Media's policy NEWS within whenever possible. All in for six years and WIFI /Phila- Dave Parks VP /Operations, Ron Parker delphia for three prior to that. PD at KKBO -AM & FM "From what I can see," he said, Jim Richards PD at KYKY "the market already has Hits -type CHRs. I John Driscoll OM at WLZZ & WZUU Viacom President enough Hot Bieler New intend to take all of the good Tom Gorman National Promotion WMZQ /Washington, DC VP/ work with Viacom's incredible tools First Media can provide Director for Capitol GM Brian Bieler has been nam- resources, both in people and and deliver a personality- Robert Rene Evans Station Manager, ed President of parent Viacom facilities, culminates 15 years of oriented adult CHR, playing all Glasco PD at KLZI Radio. That position had been radio. The group has made the hits, minus the hard, metal - Chris Kampmeler Station Manager at open since last month, when great strides in the past year, edged records. There is a real KUUT former President Norm Feuer and I look forward to helping need for a full- service, fun-to- Brad Hunt National AOR Promotion resigned. the growth and vitality con- listen-to station in Boston, and tinue." Director at ElektralAsylum Viacom Broadcasting Presi- WKKT will fill the void." Prior to joining WMZQ in Jon KonJoyan Director /Singles at A &M dent Paul Hughes said, "Brian's a terrific guy who's June 1983, Bieler spent 12 years Gary Isaacs GM, J.J. Salvia GSM at done an outstanding job for us with Sudbrink Broadcasting. He Moen To KJYO in Washington. He has a wealth started there in 1971 as GSM at Director, Brian Bieler Michael Ellis National Music of successful experience in WLYF /Miami under Feuer, Terry Danner Director of Research at operating stations; we're look- experience and translating it in- later serving as VP /GM At Program Doubleday ing forward to his taking that to our radio operations as head WLIF /Baltimore, WORJ /Or- Billy Bass resigns as VP at Chrysalis of the group." lando, and KPOI /Honolulu. Shelia Shipley National Promotion Jeffries Of his appointment, Bieler Bieler's replacement at Director at MCA /Nashville told R&R, "This is the ultimate WMZQ is expected to be named WASH Rose Eider GSM at WZOU challenge. The oppportunity to shortly. Jim Moyer GSM at KCNR -AM & FM Named Pages 3, 4, 6 WGCL PD Bolke Returns To WGCL /Cleveland MD /mid- KPKE PD Helm day personality Tom Jeffries has been promoted to Pro- F'oliowing Tim Fox's depar- gram Director, succeeding ture for WKTI/Milwaukee (see RADIO & RECORDS C.C. Matthews, who left last separate story), KPKE /Denver week to program KWK /St. Assistant PD Mark Bolke has RADIO AND REVENUE- time, resumed his former duties as -- - - SALES 8 MANAGEMENT '85 Louis. At the same - - - --' night personality Sha- Program Director, a post he WGCL PD dow Stevens moved up to Mu- held before KPKE changed for- Former WEZI /Miami has been named sic Director. mat from AOR to CHB a year John Moen Station President /GM Kim ago. Program Director at WASH/ Bill Colebrook told R &R, "If any- VP /GM Eric Stenberg com- Washington, succeeding re- body in the country had knock- mented, "We're happy that he Tanner, who coincidentally ed on my door with a resume stuck around after Tim joined placed Moen at WEZI (now Mark Bolke PD Kid like Tom's, I would have us when we made the transition. WHQT). WASH acting jumped at the chance to hire During that time he's gained port of Doubleday," he told Curry will pursue a program- him. But when that person is the seasoning needed to handle R&R. "With four of us in the ming position elsewhere. Tom Durney told in your own backyard it's an the job on his own." CHR race, we're in a very com- VP /GM fits into his easy decision. Tom has an in- A station staffer since 1982, petitive market, but KPKE will R&R how Moen tense desire to win, and that's Bolke previously worked as Re- continue to grow. The staff is al- recently-announced plans to re- what we need." search Director at co-owned ready in place, and with our turn WASH from CHR to A/C. Before joining WGCL three KDWB -FM /Minneapolis. "I've dominant position, a lot of "I really like a guy who's been years ago, Jeffries program- inherited a winning situation changes aren't going to be at one place for a long period of med KTAC /Tacoma and with a great staff and the sup- necessary." time, rather than one who hops pro- WZZP /Cleveland (now WLTF), around. John's national and worked on -air at WDRQ/ gramming experience gives and his In conjunction with this week's RAB Sales Detroit and WMET /Chicago. WKTI Traps Fox As PD him a rare overview, knowledge of the A/C format, Management Conference, R &R takes a He said, "I've watched and After a year as PD at Double- as well as this market, makes and Revenue." Included in learned from everyone else day's KPKE /Denver, Tim Fox look at "Radio him the perfect candidate. John and now it's time for this sta- has accepted the Operations this special supplement are industry fore- handicapped at WEZI with tion to really do things right. Manager /PD assignment at was casts from RAB President Bill Stakelin and limited signal, but I intend to I'm going to predict a turn- WKTI /Milwaukee. He replaces a Chairman Richard Harris, an overview of give him the tools necessary to around for us in the spring Dallas Cole, who became PD at RAB marketing and sales tools, an exami- implement our return to a per- book. Our sights are set only WL -FM /Chicago earlier this nation of the Certified Radio Marketing A/C format. By mid - on winning, as we reestablish month. sonality a suc- we'll be well on our Consultant program, and guide to this station as a pure CHR ele- VP /GM Steve Smith told February cessful planning sessions. ment for the market. We will R&R, "I'm really delighted to way." "This is a return Page 25 have all the tools to work with have Tim here. He's an out- Moen said, city I lived in for to win, and with the help of standing PD, and in fact, has to the area and years as PD of WLPI./ Shadow Stevens as my MD, I always been high on our list eight OM at OK100/Wash- can't help but feel positive Tim brings impressive pro- both programmed WZOK/ Baltimore, National PD NewsstandPncé S3.50 about our future." Jeffries ad- gramming credentials to Rockford), they share similar ington, and then as Broadcasting's nine- ded that he will retain an air - WKTI. Since Dallas and Tim programming philosophies. for United MOEN /See Page 4 shift. are such close friends (having FOX /See Page 4 Page 4 R &R /Friday, January 25, 1985 NAB Investigates Ratings Alternative Mutual Launches New
A resolution passed unanimous- the Task Force has been asked to not suggesting anything but a Satellite Service ly last week at the NAB Radio delve into the methodology to be study at this time. After the in- Board meeting which urges the used in collecting radio audience vestigation, the NAB could say, The Mutual Broadcasting systems - MutuaLink and Multi - formation of a Radio Audience data, as well as the acceptability 'Forget it.'" System has formed Mutual Satel- Comm - for satellite delivery via Measurement Task Force to study of such data to the advertising lite Services, a new telecom- Westar IV. and report by June on the "crea- community. Moen munications system offering na- tion of a nonprofit entity to collect tionwide distribution of program- MutuaLink, is a point -to-point Continued from Page 1 pro- audience research for the indus- Johnson told R&R the impetus ming and high -speed data. This satellite delivery system tr " for the plan came "from broad- station chain, so I feel like I'm division provides uplink and viding transmission of radio /data Proposed by Medium Market caster frustrations with ratings coming home. Tom and I real- downlink capabilities to program- signals, while MultiComm is a Committee Chairman Ken John- service inconsistency. We want to ize that the original heritage of ming suppliers and will utilize two point -to- multipoint distribution son, the resolution states that see what might be done to stan- WASH needs to be recaptured service communicating encrypted broadcasters are "greatly con- dardize measurement proce- again, and we intend to design information over FM subcarriers. cerned with the quality of radio dure,. It also might be conceiva- the station for the needs of the audience measurement" and the ble that the NAB could offer this market, without preconceived Bass Resigns Mutual Exec. VP Jack Clem- "high costs and annual rate in- service to its members as an addi- plans. This market forces ents said, "The radio business is, creases and their impact." Thus, tional inducement to join up." creativity and that's what we're has been, and always will be the As Chrysalis Broadcasting according to NAB spokespeople, However, Johnson added, "We're going to give it." roots of the Mutual System. But since introducing E/A Staffers Carried Away By Xavion satellite technology to commer- VP/ Marketing cial radio several years ago, that has become part of our roots too. We've researched and successful- ly tested some of these new businesses during the last three years and determined that there is a market for them. Through Mutual Satellite Services we will give them our unqualified sup - Port" In addition to providing a means of distribution, Mutual Satellite Services will also assist busines- ses in creating ad -hoc networks and working out the logistics of program transmission.
When Mirage /Asylum artists Xavion toured recently with Hall & Oates, they stopped by the label's office in New York to lift spirits. Pictured here (l-r) are E/A VP Mike Bone, E/A's Lisa Frank (airborne), Xavion members Derwin Adams and Billy Bass Dexter Haygood, and E/A VP Greg Peck. Fox Only nine months after rejoin- Continued from Page 1 World Sitaenz Unite ing the company, Chrysalis VP /- Marketing Billy Bass has resign- This is an ideal segue from one ed. A longtime record industry programmer to another." executive, Bass had earlier worked Noting the intense competi- for the label as Sr. VP /Promotion tion between four CHRs in the & Creative Services until 1981. He market, Fox remarked, "I later held promotion positions at wouldn't be going there if I WMOT and Motown before corn- didn't like the cold or felt I ing back to Chrysalis last April. couldn't hold my own among the other CHRs. Milwaukee is Bass told R&R, "During my not too dissimilar from the tenure at Chrysalis, the company market I'm leaving. Dallas set new sales records, making assembled the finest airstaff in 1984 the best year in its history. town, and all I want to do is The advertising, promotion, mar- build on his foundation. This keting, and creative services de- move puts me closer to my partments are set in place, and home town of Dayton, OH, and Chrysalis is now prepared for an signals the completion of what I even better '85. set out to do in Denver, which "My job is now completed, and I was to build one of the finest look forward to working with CHRs in America." Manhattan Records is now in business with World Sitizenz, its first band. The debut album will be out shortly. Pictured another record company that SucceedingFox as KPKE PD World here (l -r) are: World Sitizenz's London McDaniels and Phil Roy, Manhattan VPs Gerry Griffith and Bruce Garfield, could benefit from my experi- is Mark Bolke (see separate Manhattan President Bruce Lundvall. Sitizenz's Khris McDaniels, and ences." story) .
Kill Driscoll KJYO Konjoyan Continued from Page 3 Continued from Page 3 Continued from Page 3 Continued from Page 3 assumes the position previous- commented, "To be involved in a station in In addition to serving as OM, Driscoll look to expand all of our efforts in promo- Konjoyan who moved up to VP last your home town is a thrilling experience, replaces the morning team of Buck tion, visibility, market and sales presence, ly held by Stone, "My return affirms A &M's commit- and to have FairWest as a consultant is ic- McWilliams & Chris O'Connor. "It's like a and of course, ratings. KJ103 is in a leader- year. to bring home singles in 1985," he ing on the cake. I'm looking forward to a homecoming for me," he said, "and I'm ship position, and we intend to stay there." ment said. "This is an opportunity to work with great 1985." looking forward to the battle. I don't have Salvia previously served as GSM of the top promotion executives in the Kampmeier, who was unavailable for any preconceived ideas about what needs to CCC's co-owned Oklahoma News Service. two of well as a well -organized and comment at presstime, was KLZI's first be done, outside of fine -tuning." Isaacs noted, "J.J. has been in the sales business, as well -motivated field team." PD, having previously worked as GM at Driscoll, whose background includes pro- arena here for a number of years. Not only WPLR /New Haven. gramming and on -air work at KTNQ/Los does he have excellent sales skills, but he Angeles, WCFL /Chicago, and KIMN /Den- also knows everyone in the marketplace. ver, indicated a PD would be named in the He'll be a direct and immediate help to us." near future. Gorman from Page 3 Hunt Continued Continued from Page 3 Gorman, who begins his assignment upon relocation to Los Angeles, is a veteran of followed six years in promotion for MCA KKBQ Parker added, "This is definitely a career Midwest regional promotion at Arista, Records. Hunt told R&R, "I'm excited Continued from Page 3 move I had been hoping for. The best part is A&M and Elektra /Asylum. He said, "This is about the new Elektra Records, and work- that this has happened right in my own something I've been working toward my ing with Mike Bone, the regional album established winners, and with the support of backyard here at KKBQ." Parker's back- whole life. It feels great to be with a staff, and the entire promotion force. I'm the excellent staff already in place, we'll ground includes programming stints at wonderful organization like Capitol. The looking forward to putting together the best continue our dominance. I'ili looking for- Tampa outlets WLOF and WLCY; he earli- product ahead in 1985 is fabulous, and it will possible album promotion team for break- ward to working with Ron Parker, whose er worked as Research Director/air person- make this new position very exciting and ing artists in the future." work I've been aware of for some time." ality at WQXI -AM & FM /Atlanta. challenging." 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SWVUSNI NYU R &R /Friday, January 25, 1985 Page 6 Shipley Heads MCA /Nashville Promotion Shelia Shipley has been ap- pointed National Director of Pro- motion for MCA /Nashville, filling the vacancy created when Patti Olsen returned to independent promotion in December. In making the announcement, Senior VP and MCA /Nashville GM Bruce Hinton said, "Shelia has been in the chair for the past two months. and a look at the charts quickly confirms the ex- pertise and organization she has brought to the department. I be more pleased that this couldn't Shelia Shipley is , deserved appointment . richly- his debut A &M solo coming home to radio, which is Former Average White Band leader Alan Gorrie premiered now official." ANYTHING BUT AN AVERAGE GORRIE - National Director/R &B in love. very proud to be listening party. From left, manager Dave Margereson, Shipley came to MCA March my first I'm LP "Sleepless Nights" at a recent executive Lance Freed, manager Friesen, Gorrie, Almo Irving Publishing President 1984 as Manager of Promotion and a part of the MCA promotion Promotion Step Johnson, A &M President Gil and VP /East Coast Operations Michael Leon. was elevated to Director /Market- team." Kenny McPherson, VP /A &R Jordan Harris, ing & Sales a few months later. Prior to MCA, Shipley was Di- She told R&R, "For the last nine rector /Career Coordination for months I've called on retail ac- Hallmark Direction Company, an counts; it's given me a different artist management firm. She pre- perspective of the record busi- viously spent five years in sales ness. Taking this position is like and promotion at RCA Records. Elder Upped To WZOU GSM
WHDH & WZOU /Boston Na- count Executive, and became tional Sales Manager Ross Elder NSM in 1981. When asked about ii* has been named GSM for WZOU, working with the CHR outlet, he been involved with joined with friends and label execs to commemorate the release while retaining his NSM title. Now said, "Having PLAYING TO WIN IN '85 - Capitol artists LRB recently new vocalist John Farnham. From left (front row) are: Picture handling the day -to-day national AM stations all my life, this is go- of the band's tenth Capitol LP "Playing To Win," featuring Director/A &R Bobby Colomby, LRB's Stephen Housden, for stations is ing to be a good learning experi- Music Intl Director /Music Video Development Mick Kleber, sales duties both Geoff Schuhkraft, Pasha Studio's Carol Peters, is on the verge Organization's Glenn Wheatley (with son Timothy), manager WZOU Account Executive Karen ence for me. WZOU Wheatley Ray Tusken. From left (back row) producer Spencer Proffer, Triad Artists' John Marx, and VP/A &R of exploding into a major Boston LRB's Wayne Nelson, and David Hirshfelder, Berch. Huber, the group's Graham Goble, Farnham, Steven Prestwich, Elder came to the Blair stations station, and I'm excited to be part are: assistant engineer Hanspeter engineer Duane Baron. six and a half years ago as an Ac- of it." and MUSIC, RESEARCH APPOINTMENTS Ellis, Danner Take Doubleday National Posts
Doubleday Broadcasting has created two national positions in its programming department, naming WAPP /New York PD Mi- chael Ellis, National Music Direc- tor, and WHN /New York Direc- team was flown to Los Angeles tor /Marketing & Research Terry ALL -STAR LINEUP The entire Warner Bros. Records national promotion FOGERTY'S - flanked by label President as Director of Research. and preview his new album "Centerfield. " John is seen front-and- center, Danner to meet John Fogerty Doubleday VP /Programming Da- Lenny Waronker and Chairman Mo Ostin. vid Martin told R&R, "In recogni- tion of their considerable talents, (President) Gary Stevens and I Michael Ellis are proud to announce these ap- my abilities. However, my first pontments. Terry and Michael re- priority is to WAPP, and this in no present two outstanding resources way will diminish frorr my work that will benefit all of the Double- here." day stations." A research veteran, Danner Ellis joined WAPP last Septem- came to WHN nearly two years ber from competitor WHTZ ago after stops at KYUU /San KGW (Z100), where he worked as Assis- Francisco and /Portland. to work with tant PD /MD for 15 months. Before "The opportunity Martin is that he served four years as MD at Gary Stevens and David com- crosstown WKTU. "I'm very ex- very exciting. Doubleday's in every cited by this significant broaden- mitment to excellence is fan- ing of my responsibilities," he area, including research, been drafted said, "and I'd like to thank Gary tastic. I feel like I've and David for their confidence in by the 49ers."
Moyer New KCNR GSM stations in 1981 as an AE, KCNR-AM & FM /Portland Re- casting up to his regional post gional Sales Manager Jim Moyer and moved said, "We're looking has been promoted to General last year. He to a year of powerful, vi- Sales Manager, overseeing a staff forward impact on the Portland radio signed vocalist Natalie Cole to a longterm recording con- of five account executives. sible NA TALIE COLE SIGNS WITH MODERN - Modern Records has in the Adult /Contemporary (1 Atlantic VP /West Coast Paul Cooper, scene tract: her first Modern LP project is now underway. Celebrating the signing are -r) An 18 -year advertising veteran, Modern President Paul Fishkin, market." manager Dan Cleary, Modern Director /Urban Contemporary Music Marc Kreiner, Cole, Moyer joined the Duffy Broad- and Atlantic President Doug Morris. SNVHNITIN SIAM IHHOIH 11O11V3 AANDVYAI NVTZV HHQRTS rIHVHDIN HSVO ZHOIANQ Say* rIrIIS SIIHH,L011S HDXOI 'WI Z.LISSIvm NHOI :ut.zniraj ONIIIVHS NOIZVLNUOJNI OIQWII IMMIX IIOMAI ZVI1NNIV HZXIS 1HZ 110.1 XINIaOHd at ZHO OZ .LIVAN ZAND am
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O86T AZID SVSNVN u 1.1I4aauz Y.loj Papi ttI3 peti am Page 8 R &R/Friday, January 25, 1985 FRAUDULENT BILLING TARGETED Contest, Ratings Rules Part Of Business Practice Deregulation
In its latest "underbrush" clearing action, the FCC voted last week to quit regulating seven station business practices and proposed tossing RKO VOTER CAMPAIGN RECOGNIZED - RKO's nationwide 1984 campaign to register out three other rules, including its controls on fraudulent billing. young voters has earned the group an award from the President's Citation Program for Private Eliminated altogether were rules that: Sector Initiatives. The 150 honorees also included Westinghouse Broadcasting and Cable for Prohibited station distortion of audi- laws, or are illegal under federal and state its contributions to the Young Astronaut Program. Above, RKO General President Shane O'Neil ence ratings laws. (center) receives a C -flag from presidential assistant James Coyne (left). At right is another Banned so-called "scare" promotions Noting that problems should be left to award recipient, Baseball Commissioner and 1984 Los Angeles Olympic Committee Chairman "private remedial mechanisms," the Com- Peter Ueberroth. and contests Frowned on false, misleading, and de- mission said it "should not directly enforce ceptive commercials private rights and obligations of its li- Penalized failure to perform sales con- censees without a clear and convincing tracts showing that without such enforcement a Controlled promotion of a station's non- substantial and immediate danger to view- broadcast activities and use of a station for ers or listeners would ensue." personal advantage in other business en- Amoeba Invasion Washington Report deavors No Longer Scary Imposed conflict of interest standards The deleted and in the selection of sports announcers policy against contests Governed concert promotion announce- promotions which "adversely affect the ments. public interest" was adopted in 1966 after incidents. involved an- At the same time, the Commission issued several One "scare" nouncements that a city was being invaded ials, news, public and PSAs respon- a Notice of Proposed Rulemaking in which affairs, by "amoebas." Another station had listen- NAB Loans $100,000 sive to the issues." it will seek comments on the elimination of ers call strangers at random from the To Reagan Inaugural In other action, the board approved a by- three additional policies covering: phone book at all hours. Other contests laws change to let Mutual retain its board Fraudulent billing Committee created traffic hazards, and one promotion seat even after ceasing to be a licensee Network clipping, or the failure to run NAB officials confirm that the associa- resulted in the creation of a giant scrap when its sale of WHN /New York is com- network commercials for which a station tion made an interest -free loan $100,000 metal heap that blocked entry to a nearby of to pleted. receives compensation inauguration commit- business. President Reagan's Multimedia Broadcasting Chairman Wil- Combination advertising rates and tee about a month ago. Loans from NAB Although it doesn't encourage disruptive son Wearn was chosen to receive this year's joint sales practices. and other major lenders will be repaid with programming, the FCC said those harmed Distinguished Service Award (DSA) at revenues such as the ticket -sale proceeds Private Remedies Favored by contests can avail themselves of a wide NAB's spring convention in Las Vegas from Monday night's (1 -21) nine inaugural In justifying its wholesale deregulation of range of civil and criminal remedies, in- (April 14-17) . balls. business practices, the Commission reason- cluding actions for injunctive relief, tres- NAB Secretary-Treasurer Michael Har- Four California ed that its rules are either unnecessary or pass, injury, invasion of privacy, disturbing wood said he expects repayment in a few Stations Renewed With duplicative because the activities in ques- the peace, public or private nuisance, and weeks, and he anticipates no complications tion are either legal under federal antitrust violations of the Communications Act. from the cancellation of numerous inaugu- EEO Conditions ral events due to Washington's sub -zero The filing of periodic EEO reports was weather. Reportedly, 25,000 people paid be- made a condition of license renewal last tween $12.50 and $100 apiece for seats along week for KAHI & KHYL /Auburn, CA and NIGHT SPORTS SELL BETTER Pennsylvania Avenue, route of the in- KOWN-AM & FM /Escondido, CA. The Na- augural parade that never happened. The tional Black Media Coalition had petitioned committee said it will refund the money. the FCC to deny the stations' renewal Harwood called the loan "a very common because of discriminatory hiring practices. Power Hike Gives Needed practice in Washington" and said a smaller Although the Commission found that no sum loaned to Reagan's inaugural in 1981 substantial evidence of discrimination ex- was paid back within two or three weeks of isted, it called the stations' EEO efforts the event. "minimal," warranting further monitoring. Lift To Class 4 AMs The Auburn stations failed to direct their Five weeks the FCC allowed Class 4 AMs to quadruple night- Study Finds Little Cable TV recruitment efforts to Hispanics, the domi- after nant minority in their area, and called on time power, an R &R spotcheck finds stations enjoying sizeable coverage Impact On Radio Usage their minority referral sources only twice in gains, while experiencing no new interference problems. Broadcasters A study conducted for NAB by Washing- one 12 -month period. KWON overlooked are clearly pleased with their new status, but there's agreement that the ton State University communications pro- qualified blacks and Asians for fulltime benefits will be modest. fessor Joey Reagan failed to show that jobs by directing its EEO hiring efforts to cable television subscribership has any parttime positions first. On December 15 about 1000 stations Hirsch's AM and FM stations. Previously, definitive impact on radio listening. formerly required to power down to 250 poor coverage meant only one team could In fact, the survey of radio /cable behav- Other Key Developments: watts at sunset were allowed to begin main- be covered on AM. daytime level of 1 kw through- ior in five communities found that nonsub- For the record: Last week's story on taining their 45 -Mile Reach scribers and those who subscribe to pay - United station renewals reported that out the night. Backing up the move was the The extra power at night has "solidified" cable services have very similar radio WKDM /New York shares its frequency theory that, since only Class 4s operate on KQIL /Grand Junction's basic coverage listening habits. But those who subscribe to with WAWZ /Zarepath, NJ. In fact, WKDM the channels involved, each station's own area and eliminated some "skittering" of only basic (nonpay) cable channels "seem went fulltime last fall after reaching agree- boost would offset potential new interfer- reception on the fringes, according to Sta- to be less oriented to radio than the other ment to take over WAWZ's 31 -hour weekly ence from its neighbors. tion Manager Don Rhea. "I'm more sur- groups, whether this is considered in terms schedule. Morale Booster prised than I am pleased," said Rhea, who of in-home or in -car listening," said Rea- hearings on the Fairness Doc- Public KNZS/ Pittsburg, KS President /GM Tim has had reports of nighttime listening to gan. "Basic subscribers also tend to get less trine have been slated by the FCC for the Menowsky reports, "The AM staff morale KQIL from as far as 45 miles away. Unfor- of their news from radio." For instance, mornings of 7 and 8. Legal schol- February was boosted immediately, which I see as a tunately, the new coverage area is sparsely basic cable subscribers in Daly City, CA public interest groups, and media rep- ars, definite value." The AM staff used to feel populated. Or as Rhea puts it, "I would say spend only 13% of their daily media "news" resentatives will testify. like a "stepchild" at night, he says. "We we have added several thousand ground- time with radio. But the radio news percen- A grant to Community Broadcasters, always knew we were hot in programming. hogs." tages for non -subscribers and pay-cable Inc. to build a new AM station on 990 kHz in Now we're hot in signal as well. Another station that boosted to 1 kw nights customers were 29% and 33% , respectively. Miami has been upheld by the FCC over "It has also helped me on the street," is WWON /Woonsocket, RI, where Sales protests from two losing applicants. NAB Board Steps Up Menowsky added. Local high school and Manager Jim Bilyak commented, "From a KCLO & KZZC /Leavenworth, KS co- college sports have become "much easier sales standpoint it certainly sounds better Alcohol /Drug Campaign owner Mark Wodlinger has beat out four to sell," and he has hopes of wiping out the when you talk about it." WWON has also re- NAB will "accelerate its ongoing nation- competing applicants for the right to build a prevailing "dawn to dusk" buying attitude directed a night show aimed at children ag- wide awareness campaign on alcohol abuse new FM station in Naples Park, FL. many advertisers have toward Class 4 sta- ed 6 to 12. "We feel a lot more confident and illegal drug use," the association's Some thinning is already evident in the tions. talking to kids in the outlying school dis- board of directors pledged last week at a massive field of contenders for the RKO WDME /Dover-Foxcroft, ME President/ tricts," he explained. meeting in Palm Springs, CA. New activi- radio properties. Three applications for the GM Frederick Hirsch reports, "It's in- KROC /Rochester, MN GM Greg Gentling ties will include working with groups like group's Boston and Ft. Lauderdale stations creased our nighttime coverage from a estimates his nighttime reach has doubled Mothers Against Drunk Driving (MADD) have already been dismissed. radius of five miles to about ten miles." An to 20 miles, an improvement that will aid and requesting "written commitment from Mass Media Bureau attorney David immediate benefit has been greater flex- the station's coverage and sales of Min- broadcasters for all non-entertainment pro- Blank has been named Chief /FCC Aux- ibility in dividing coverage of basketball nesota Twins night baseball games this gramming by time period such as editor- iliary Services Branch. games from six area high schools between summer. 3DII'32i33AIOD S3'Ids JNIIJVNIHLAI âV2I 3H.I..Ld Sfl NW NOW saia2ud `oaspueld LIES 'SMUG `sm01 'IS `ogeatgD `]ioilaa `eluepd `UigdiapUiyd `11o nnaN :s03W0
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Top Execs' A Clock Radio Raises To
MAGNAVOX Average 12.5% In '85
The average top executive will take home a 12.5% pay raise in 1985, ac- cording to a survey of 1000 firms conducted by Princeton, NJ -based Sibson & Co. Although this increase is said to be about the same as last Pollack's Software year's, the survey notes that top ex- ecs' base salaries will climb only The '80s 7.5% in 1985, as opposed to 8.4% For Package Available last year. Major reasons for the decline include the cooling inflation Cube -shaped, but not for squares. That's the "03110," the latest top - rate and '84 company performances, of- the -line clock radio from Magnavox. The 41/2-inch AM /FM unit contains a which failed to meet projected or digital electronic clock that not only features dual alarm times, but also (and introduced a pair of previous levels. Successful radio consultant Jeff Pollack recently this is what really makes it a clock radio for the '80s) a back -up system for for radio pro- These raises aren't expected to broadcast software packages "designed by radio programmers the time and alarms in case of power failure. vary widely by industry. However, grammers." The "Programmer I " is a music preprogramming system that ena- middle -level managers are likely bles the user to achieve 'round the clock musical consistency with a minimum most see a smaller increase than their of effort. Among the system's features are: artist separation, dayparting, pack - to bringing in pay hikes eting, tempo control, and the ability to preprogram special features. bosses, in the 5.5 -6.5% range. The "Listener Preference Index" is a callout music system for pinpointing estimated Number one, there are too which songs are most appropriate for your target audience. Research data is Why? Radio Scriptwriting Contest many baby- boomers pouring into the broken out by demographic, and the system also allows users to rank stations Secondly, this employee by their market position on a weekly basis. workforce. group is the prime cutback target of Both packages will run on most computers using "MS -DOS" and "CP/M" Deadline Nears trying to reduce their operating systems. For more information, contact Jeff Pollack Communica- companies tions, Inc. at (213) 459 -8556. overhead. The American Radio Theatre, a nonprofit corporation dedicated to the preservation and advance- ment of radio theatre arts, is holding Its annual radio script - writing contest. In addition to a $500 grand prize, the winning en- The key to increased radio sales is here. tries will be performed, produced, and distributed as part of the ' A.R.T. Presents" radio drama anthology series to be aired over noncommercial and public radio stations. The contest is open to every- one, and all authors will receive a all- important entry form, write to written critique of their work. the American Radio Theatre, However, the organization wishes Radio Script Guidelines, 1616 to stress that all entries must be in West Victory Blvd., Suite 104, radio script form; simply dusting Glendale, CA 91201. Enclose a off an old screenplay won't do. SASE to help beat the February For additional guidelines and an 28 entry deadline.
Self- Employed Ranks Rising In The '80s
It's the "Entrepreneurial '80s!" The report also indicates that the The number of self -employed Ameri- self -employed are likely to be young- cans climbed 5.8% between 1980- er in the future. Currently, 45% of Today's fast paced radio sales environment demands quick answers to sales requests. 83, while the number of wage and sal- those self -employed are at least 45 old, down from 49% in 1979. The Strata -G system allows you to explore thoúsands of Arbitron ratings relationships ary workers grew by only 1.3 %. years According to a recent American Along with getting younger, the aver- in a matter of minutes. You can discard unfavorable relationships and showcase the Demographics analysis of a report age self -employed person is more ability of your station to deliver what the advertiser wants. In seconds, you can design issued by the U.S. Bureau of Labor likely to be a woman. While men make or update a media buy for your station or the entire market. Statistics, there were 9.1 million up 71 % of the self -employed work- the number of women opting Strata -G does even more. Why show your client pages of dull statistics when Strata -G self -employed Americans in 1983, up force, million in 1980 and seven for self -employment is growing five will prepare full color 3 dimensional graphs that clearly show the superiority of your from 8.6 million in 1970. Until the '70s, the times faster than their male counter- station. If you want to increase advertising sales and get a greater share of media buys number of self -employed Americans parts and three times faster than the call Bruce Johnson at (312) 620-4340 today. - had been steadily decreasing, mostly number of women moving into the because of the demise of the family wage and salary workforce. farm. Since 1976, the number of self - employed agricultural workers has With an average work -week of 40 leveled off at about 1.6 million, or hours (compared to 38 hours for 17% of the ranks of today's self - wage and salary workers) and an aver- employed. age annual income of $12,600, the STRATA Meanwhile, the number of self -em- self-employment road is rougher than it's romanticized to be. But the tax Strata Marketing, Inc. 2 South 306 Ivy Lane Lombard, Illinois 60148 ployed non-farmworkers has grown from 5.2 million in 1970 to 7.6 million breaks are substantial, and - best of in 1983 -a 45% increase. all - you get to be your own boss. snoaqo aq nzm S3PUA artu, uopv;uasada woias
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r toe" ifl'ii use 100% of the library. All our station and client needs are covered.J5 Steve Manitt Operations/Production Li I've listened to a lot of libraries and this is Manager definitely the best. It's the most FM96, Montreal contemporary library around.55 The NEW Production Library will handle spot Jay Ginsberg production for every retail category and Creative Director KYUU-FM, San Francisco station promotional need. Even those hard -to- find music tracks for night clubs, stereo We surveyed hundreds of radio stations to shops and computer stores are included. find out what was needed in a production That means you can be the #1 music library. The answers came back loud production center in your and clear: market. "Give us something as contemporary as today's hits." Here's what you get "Give us something that's unique and when you order The different from all the other libraries NEW Production around." Library: "Give us something that's flexible and We've grouped all cuts of a similar tempo -A 20 disc initial easy to use." or intensity on the same disc. The back of library containing 18 Thanks to your input, we created each jacket has space to note broadcast discs of commercial length :60's and :30's The NEW Production Library. dates and client name. (over 300 cuts including ii Not only is it contemporary it's got mix -outs and versions) and two longevity. I'll be using The NEW Production discs of random length production tracks Library for today and tomorrow.55 (over 60 cues). David Schlenker Production Co- ordinator - 12 new discs per year over the three year WMYX -FM, WEMP -AM lease term. Milwaukee, Wisconsin -A catalogue listing all cuts that cross To guarantee The references them for possible retail or NEW Production promotional application. Library stays new, -A series of "instant locater" audio we provide twelve cassettes that allow you to quick sample new discs per cuts. year, all based on Exclusive rights to The NEW Production monthly input from our subscribers. Library can be yours today - if you get to us A separate catalogue lists all cuts and first. Call Airforce Broadcast Services collect cross references them for possible retail or at (416) 961 -2541 for rates and market promotional application. Plus we provide a availability. What I'm really impressed with is the series of "instant locater" audio cassettes quality. The NEW Production Library is that allow you to quick sample the right 1st Class all the way! 55 track for the right job fast. rll0l%/J Curt Little Production Manager CIIN/!%/ WYKS -WMGI, Gainesville, Florida 'r .ri7.1/' i_ The NEW Production Library was created specifically for radio producers who demand the highest quality production IYes. Send me a demo and rates for for their station and clients. The NEW Production Library immediately. And it will give you the I understand that market exclusivity will be sales edge. The NEW I determined on a first come first served basis. Production Library will I Name create those high profile, Title money making spots I Call Letters Phone demanded by your top AIR FORCE I Address time buyers. And it's also O° 1985 Airforce Broadcast Services, Inc. great for spec 216 Carlton Street Return to: Airforce Broadcast Services, Inc. presentations to cinch long Toronto, Canada 216 Carlton St., Toronto, Canada M5A 2L1 term contracts. M5A 2L1 .m. - - - ow N - The NEW Production Library is a co- production of St. Clair Productions and Airforce Broadcast Services, Inc. Ps0!.UOo t1N 15p P001100S 11L.1103 WM u0 U11JW3 10.N u0 P1011+00 0u.p0 51 wan CI-t1 SOTO 10-0 Ot. II óiói [it'- 9ú90 a-St MALI O-Ot 1aO .102S 01 -0 1W SI -111 m 00SY 11-6 0001 01-tt lt-71 40O ft. 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Somebody (A &M) I Want To Know What Love Is (Atlantic) DAVID BOWIE & PAT METHENY (90) PHILIP BAILEY w /PHIL COLLINS (134) This Is Not America (EMI America) Easy Lover (Columbia) SURVIVOR (85) CHICAGO (102) CHART EXTRAS High On You (Scotti Bros /CBS) You're The Inspiration (WB) BILLY JOEL (70) BILLY OCEAN (80) 6096 level without sufficient Chart Extras are records above the airplay Keeping The Faith (Columbia) Loverboy (Jive /Arista) chart activity to debut on the National Airplay 40 this week. JULIAN LENNON (54) REO SPEEDWAGON (72) Too Late For Goodbyes (Atlantic) Can't Fight This Feeling (Epic) ERIC CARMEN I Wanna Hear It From Your Lips (Geffen) 71% of our reporters on it. Moves: Up 40, Debuts 49, Same 58, Down 0, Adds -FM, KWK, KITS, KHFI. Complete KIM WILDE "Go For It" (MCA) 81/19 22 including WHTX, CHUM, WHYT, KDWB ZZ99, WRQN, KCAQ, 01(100, Moves: Up 4, Debuts 7, Same 51, Down O. Adds 19 including WLOL -FM, KWOD, KX104, WZPL, airplay in Parallels. KTDY, WBWB, KKAZ, KZOZ, Z93 d -32, WABB-FM d -23, WJAD 39 -35. LRB "Playing To Win" (Capitol) 77/31 WOUT, WMEE, KOFM, PAT BENATAR Moves: Up 0, Debuts B, Same 38, Down 0, Adds 31 including WXKS -FM, WGCL. WSSX, WZYP, WHOT, KNMQ, KBOS, KISR, KFMW, WSPK d -39, KKRD d -35, WBNQ d -34. Ooh Ooh Song (Chrysalis) KIM CARNES "Invitation To Dance" (EMI America) 68/7 -FM, WZON, SLY96, Z93 35 -31, 70% of our reporters on it. Moves: Up 64, Debuts 30, Same 59, Down 0, Adds Moves: Up 3, Debuts 7, Same 51, Down 0, Adds 7, WHYT, WLAN -FD, WKFM, WKRZ -FM, KDON K093 d -21, WIGY d -37 WJBQ d -37 WIXV d -40, WDBR 36 -31. KITS, KSET -FM, KCAQ, WZYQ, KKXL -FM, KKRC, KZOZ. Complete WZYP d -39, WOKI d-37, 12 including BRONSKI BEAT "Small Town Boy" (MCA) 64/6 36 -27, WXKS -FM in Parallels. Moves: Up 19, Debuts 4, Same 33, Down 2, Adds 6, PRO -FM, Y100, KITS, WLAN -FM, 93Q, KSET -FM, WHTT airplay 16 -13, WJBQ 28 -24, KBIM 37 -29. 19 -14, CKOI 1 -1, CFTR 7 -5, Z93 34 -19, 195 16 -13, WHYT TEMPTATIONS "Treat Her Like A Lady" (Gordy /Motown) 63/12 WQUE -FM, WRVQ, WRON, KHOP, Moves: Up 18, Debuts 7, Same 26, Down 0, Adds 12, CKOI, 94Q, WKFM, KXX106, WFMI, l WC/CM, WKSF, WGLF, WXKS -FM 29-23, WCAU -FM 28-23, WHYT 17 -12. DEEP PURPLE "Knocking At Your Back Door" (Mercury/PolyGram) 63/1 WRCK 29 -26, WHTF Moves: Up 22, Debuts 3, Same 37, Down 0, Adds 1, WZYQ, WHTT 33-29, 0100 38-31, WPST 39 -36. 33 -29D, WSPT 39 -33, KDVV 25-20, KBIM 32 -25, OK95 BREAKERS 31 -27, KZZB 40-37, WRNO 30-27, WJXQ 25-21, WRQN 33 -26, WKSF 29 -25. COMMODORES "Nightshift " (Motown) 61/25 WCGO, WIXV, WBWB, Y94, Moves: Up 5, Debuts 8, Same 23, Down 0, Adds 25 including WHYT, KIIK, WHOT, KF95, KSKD, KDVV, KKAZ, KZOZ, WHTX 30-26, WJZR 32 -29, WNOK -FM 37 -32. JOHN WAITE "Restless Heart" (EMI America) 57/26 1(104, KWIC, 1(X1104, WKDD, SURVIVOR Moves: Up 2, Debuts 4, Same 25, Down 0, Adds 26 including WLOL-FM, WFLY, WVSR, 0100, High On You (Scotti Bros.ICBS) KIIK, KOFM, KEYN -FM, KKRD, WIXV, WJXQ 39-35, K093 37-33, KZOZ d -36. 76% of our reporters on it. Moves: Up 14, Debuts 43, Same 38, Down 0, Adds 85 including WXKS -FM, PRO -FM, Z93, Q105, Q102, WLOL -FM, KMJK. Com- plete airplay in Parallels. BILLY JOEL Keeping The Faith (Columbia) SIGNIFICANT ACTION 68% of our reporters on it. Moves: Up 16, Debuts 31, Same 44, Down 0, Adds 70 including B104, Q107, WAVA, 94Q, KBEQ, KIMN, KITS. Complete airplay in Parallels. ANIMOTION "Obsession" (Mercury/PolyGram) 47/32 0100, WNOK -FM, WM Moves: Up 4, Debuts 2, Same 9, Down 0, Adds 32 including WXKS -FM, WCAU -FM, KWOD, WFLY, JOHN HUNTER KBFM, Y106, WJXQ, WHOT, KLUC, K093, KIIS-FM 32-29, KCAQ 30 -26, KOZE 34 -24. TOTO "Holyanna" (Columbia) 33/33 -FM, WANS -FM, Tragedy (Private I /CBS) LAO Moves: Up 0, Debuts 0, Seme 0, Down 0, Adds 33 including WCAU -FM, WHTX, KWK, 1(104, WRCK, WKRZ of our reporters on it. Moves: Up 85, Debuts 14, Same 35, Down 0, Adds WOKI, WFMI, WJXQ, KQXR, K093, KHOP, KSKD, KCPX. 66% ROMAN HOLLIDAY "One Foot Back In Your Door" (Jive /Arista) 32/15 KSKD, WOMP -FM, T94, WBWB, 22 including CKOI, WLS, KIMN, WXKS -FM 36 -26, Z93 31 -26, WLOL -FM 22- Moves: Up 0, Debuts 1, Same 16, Down 0, Adds 15, WERZ, WKFM, WRCK, WOKI, WHOT, WAZY -FM, KCDO. KHTX, 0100 on, KX104 d -35, KEYN -FM on. 17, WBCY 40 -31. See Parallels, debuts at number 40 on the CHR chart. 30/14 BRUCE COCKBURN "If I Had A Rocket Launcher" (Gold Mountain /A &M) WKRZ -FM, WFMI, WRNO, Z104, DURAN DURAN Moves: Up 4, Debuts 0, Same 12, Down 0, Adds 14, WCAU -FM, KWK, 0100, WERZ, WKFM, KBOS, K093, KHTX, CFTR 40 -36, 01(100 36 -31, WJBQ 33 -29. NOLAN THOMAS "Yo' Little Brother" (Mirage /Atco) 28/7 Save A Prayer (Capitol) 2100 18 -18, 195 Moves: Up 9, Debuts 2, Same 10, Down 0, Adds 7, WFMI, WZPL, KDON -FM, 01(100, WPFM, WIXV, Z102, 62% of our reporters on it. Moves: Up 0, Debuts 0, Same 0, Down 0, Adds 29 -26, WHYT d -35, FM102 17 -15, WTIC -FM 17 -11, WZKS 28 -25, Y106 32 -27, KCAQ 29 -22. Y100, B96, WLS -FM, KIIS -FM, KPLUS. Complete JERMAINE JACKSON /PIA ZADORA "When The Rain Begins To Fall" (Curb /MCA) 23/23 148 including Z100, B94, WBBQ, KXX106, Moves: Up 0, Debuts 0, Seme 0, Down 0, Adds 23 including CKGM, CKOI, CFTR, Z93, FM102, WFLY, 93Q, airplay in Parallels. WJZR, WANS -FM, WFMI, Z98, KSKD, KDON -FM. JERMAINE STEWART "The Word Is Out" (Arista) 23/13 -FM, WHTF, WBBQ, KWIC, JOHN PARR Moves: Up 4, Debuts 1, Same 5, Down 0, Adds 13, WCAU -FM, WHYT, 0100, WTIC -FM, WKRZ (Atlantic) WNOK -FM, KCAQ, T94, WCIL -FM. Naughty Naughty FIRM "Radioactive" (Atlantic) 21/21 WFMI, WRNO, KZIO, WJXQ, 62% of our reporters on it. Moves: Up 70, Debuts 26, Same 34, Down 1, Adds Moves: Up 0, Debuts 0, Same O. Down 0, Adds 21 including WFLY, 1(104, WKFM, WJZR, WOKI, 17 including PRO -FM, WAVA, WCZY, KIMN, WGFM, KXX106, KBOS. Com- KQXR, 01(100, 95XIL, KDVV, KZOZ, OK95. KENNY ROGERS "Crazy" (RCA) 18/1 KAMZ 29-25, KRGV 19 -15, KTFM d -28, plete airplay in Parallels, debuts at number 37 on the CHR chart. Moves: Up 5, Debuts 3, Same 9, Down 0, Adds 1, KHYT, K104 36-26, WKRZ -FM on, WKFR on -dp. K093 30-24, KR0 on, 01(100 d -30, WIXV 38 -33, KIST d -40. DOKKEN "Just Got Lucky" (Elektra) 14/11 KKXX, WAZY -FM, WDBR, Moves: Up O, Debuts 0, Same 3, Down 0, Adds 11, WRCK, WHTF, WJZR, KX104, WKDQ, WRQN, KHTX, 0195, WJXQ on -dp, KKLS -FM on, WSPT on-dp. MARTIN BRILEY "Dangerous Moments" (Mercury/PolyGram) 14/8 WRQN, 0101, WDBR, WLAN -FM on, Moves: Up 1, Debuts O, Same 5, Down 0, Adds 8, K104, WERZ, WRCK, WOKI, WFMI, NEW & ACTIVE WHTF on. WJXQ 40-37, WSQV on, WHSL on, KBIM on. TRIUMPH "Spellbound" (MCA) 13/0 KWIC on, WJXQ 31 -27, WZON on. Mover Up 2, Debuts 0, Same 11, Down 0, Adds 0, 0100 39 -32, WRCK on -dp, WHTF on, 95XIL, on -dp, WJAD on -dp, WHSL on, WBNQ on -dp, KBIM on, 01(95 on TWISTED SISTER "The Price" (Atlantic) 13/0 on, WRNO on, WJXQ d -40, WFBG aTEENA MARIE "Lovergirl" (Epic) 138/48 Moves: Up 3, Debuts 1, Same 9, Down 0, Adds 0, 0100 on, K104 29 -28, WRCK 32-30, WJZR KWOD, Moves: Up 45, Debuts 20, Same 25, Down 0. Adds 48 including WNYS, CKOI, 094, Y100, B97, Q105, WLOL-FM, on -dp, WZON on, 01(100 34 -29, 95XIL on, KKOV on, WDBR on -dp, 01(95 on. 93Q, WDCG, ZZ99, KYNO -FM, WXKS -FM 34 -21, WCAU -FM 4 -3, KAFM 35-27. MADONNA "Material Girl" (Sire /WB) 11/5 -FM, KWES, WHIT 35 -30, CKOI on, KAFM ;in BRYAN ADAMS "Somebody" (A &M) 135/132 Moves: Up 4, Debuts 1, Same 1, Down 0, Adds 5, KITS -FM, 1(5103, KUBE, WQUE B94, CHUM, 940, KAFM, to Moves: Up O. Debuts 2, Same 1, Down 0, Adds 132 including WXKS -FM, WNYS, WCAU -FM, 24-14, KNBQ d -26, KCAO 18-16, WRKR 29 -24. 93FM, B96, KDWB-FM, WLOL -FM, KMJK, KWOD, KWSS, KNBQ. JANEY STREET "Under The Clock" (Arista) 11/5 on, WKFM on, WPST on, WKRZ- AUTOGRAPH "Turn Up The Radio" (RCA) 103/17 Moves: Up 1, Debuts 0, Same 5, Down 0, Adds 5, WHTF, 01(100, Q101, WHSL, 99KG, WSPK KKRD, Moves: Up 43, Debuts 17. Same 26, Down O. Adds 17 including 93Q, WKFM, WB80, WNOK-FM, WZLD, WZYP, WVIC, FM on, T94 on, KCBN 40 -35. KCPX, WOMP -FM, KNIN, KKLS -FM, KAFM 34-30 WHTF 40 -33, KX104 27 -21. SCANDAL featuring PATTY SMYTH "Beat Of A Heart" (Columbia) 97/34 Moves: Up 3, Debuts 12, Same 48, Down 0, Adds 34 including KAFM, WKTI, KDWBFM, WERZ, WGFM, KWIC, WANS -FM, WKDD, WGTZ, KEYN -FM, KKFM, B96 d -38, WJZR 37 -34, WJXQ 29 -25. JEFFREY OSBORNE "The Borderlines" (A &M) 96/29 New & Active Includes songs reported by at least 50 of our CHR reporters. Significant Moves: Up 10, Debuts 12, Same 45, Down 0, Adds 29 including Z93, B97, Q103, FM102, KPLUS, WMAR, WKRZ-FM, KWIC, CHR The KRGV, KOFM, KEYN -FM, WYKS, 94Q 32 -25, KIIS -FM d -39, 0100 40-33. Action Includes songs reported by fewer than 50, but at least 10 of our reporters. how CARS "Why Can't I Have You ?" (Elektra) 95/40 two numbers following the artist /title (label) designation Indicate the total number, KAFM, Q103, KWSS, WMAR, WSPK, WZLD, LAM Moves: Up 9, Debuts 18, Same 28, Down 0, Adds 40 including WCAU -FM, many added It for the first time this week. Moves Indicate the type of activity this week; 92X, WHOT, KSKD, KTDY, KQCR, KPLUS 38 -32, WGRD 39-31, KYNO -FM 37 -21. G100, or continued uncharted activity, Down DAVID BOWIE & PAT METHENY "This Is Not America" (EMI America) 90/90 Up for upward chart movement. Same for sideways 596, station F& Moves: Up 0, Debuts O. Same 0, Down 0, Adds 90 including WXKS -FM, WNYS, WCAU -FM, PRO -FM, 94Q, Z93,195, for downward chart activity, and Adds for the number Is a sampling of individual KDWBFM, KHTR, 0103, KIIS -FM, KMJK, FM102, KNBO. activity- Complete activity can be found in the Parallels. GEORGE BENSON "20/20" (WB) 85/2 lack required 60% of our CHR reporters to become Breakers may ac- Moves: Up 37, Debuts 3, Seme 42, Down 1, Adds 2, Q103, KDON -FM, WXKS -FM 31 -28, KPLUS 27 -25, WNOK-FM 40-33, WOKI Note: Records that the 29 -25, G100 38 -32, KKRD 33 -27, KF95 28 -25, KIKI 40-35, WOAY 33 -28, WIXV 40-35, WGLF 37 -34, KQCR 36 -32, KCDQ cumulate enough chart points from high chart positions on those stations reporting them, 38 -33. to debut on the CHR National Airplay /40. CHAKA KHAN "This Is My Night" MB) 82/15 Moves: Up 17, Debuts 11, Same 39. Down 0, Adds 15 including 93FM, WHYT, KS103, KPLUS, WPST, WKRZ -FM, WHTF, WNOK- FM, KBFM, WRQN, KHOP, KKQV, WCAU -FM 35 -30, Z93 33 -29, WBBQ 28-24. 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First, based on a 122 -diary shortfall (11% under its in -tab goal) the ratings firm has promised to make small rebates to subscribers to the fall '84 market report. In addressing the situation, however, Arbitron may have uncovered another problem. Company spokespeople confirmed to R &R that they are talking to postal authorities regarding reasons why the desired number of diaries did not get back Advertiser - Oriented to Beltsville. One of the standard steps in a case when the shortfall is more than in 10% is to ask local postal officials to investigate whether any diary- tampering the mail may have occurred. Research: Unlocking $$$ Although there is rampant market speculation that some diaries may have been sent back by diarykeepers but plucked from the mails, Arbitron spokesper- How can you get it up in '85 posting station revenues above son Alison Conte told R &R, The investigation is still ongoing; nothing unusual - found date. Some diarykeepers were called back and stated that they sales level? That topic will undoubtedly be on the tips of has been to your '84 is a typical response." Ms. Conte indicated leaders gather in had returned their diaries, but this many tongues as the industry's sales management that research test diaries currently in the market may have somehow fueled the Dallas for the RAB Managing Sales Conference. When all else fails, clamor. you may want to study sales research for advertiser insights that can help unlock more dollars. If you have a new general or sales How does "Advertiser- Oriented Re- When-setting up the appointment and generally less expensive than resear- manager . (to help quickly acquaint search" (the sales version of AOR) later visiting the advertiser's office, the chers' salaries. them with the ins and outs of the local work? What types of situations cry out researcher must stress the confidentiali- Mailed Questionnaires ad market) for this approach? What sort of sales ty of the respondent's comments. At the payoff can you expect? Let's delve into same time, the researcher must not di- If you need to shotgun advertiser - If you are contemplating a format sampling a brief examination of this topic. vulge the identity of the study's sponsor. oriented research to a larger change (perhaps the advertisers see a To do so would color the nature of the (50 or more persons), the mails may be hole, or maybe they won't support the advertiser's comments, a sin that your best bet. In terms of gross costs this format you have in What Is It? Punk/Disco/Polka negates one of AOR's real advantages. approach would likely be the least ex- mind) Basically, AOR is "the confidentially - Typically, 10 -25 advertisers comprise pensive, but there are some tradeoffs. ratings are up, but your sponsored retrieval of key advertisers' the sample for such a project. This ap- The main hassles fall into two areas. If your revenues are flat (why can't you convert perceptions of and opinions toward radio proach is probably more expensive than First, since you can't probe with a ques- ratings is it a staff clash pro- station sales efforts." The key words here the following two techniques (but usual- tionnaire, it's tough to be as incisive as those - blem, is there skepticism about your are "confidentially -sponsored." You can ly worth the cost). you can be during the in- person or tele- bet your override that you'll get different format's longevity, or are you perceived feedback from a key advertiser when you as being too unreasonably priced ?). take him to lunch or golfing, as com- pared to the opinions he might spout Revenue Payoff when queried by an anonymously - Properly- executed advertiser -oriented sponsored researcher. research should result in your station receiving overall conclusions, as well as How can a station obtain that free - thorough verbatims (with the in- person flowing feedback so valuable in open- and telephone techniques), from each ing the doors to sales growth? There are respondent. These responses can be three key techniques that have been us- priceless and lead to account exec shifts, ed by researchers. Listed in descending rate card redesigns, better communica- order of effectiveness (in my opinion), tions with the buyers, etc. they are as follows: In-person interviews The ability to unlock your potential Telephone interviews revenues comes from the sales manage- "I've never seen advertiser -oriented research fail to - Mailed questionnaires ment team's follow -up to the research Let's examine the pros /cons of each ap- boost sales, with the increase depending on where findings. In some cases it may make proach. you've been and how aggressively you want to imple- sense to go "public" and have a recep- tion for those surveyed advertisers. You ad community research results." In- person Interviews ment the can share the fact that your station cared enough to ask their opinions, then The one -on -one, face-to-face ap- state what changes will be initiated to proach is probably the most effective phone interview. Secondly, there is Telephone Interviews follow up on their thoughts and sugges- way to enter the hearts and minds of the often an extremely poor rate of return A less expensive, but still useful, ap- tions. key decisionmakers in your local or na- with mail surveys. You might receive proach to obtaining ad community tional sales arena. The sponsoring sta- fewer than half the number you A more typical follow-up course, feedback involves soliciting opinions tion (or network or rep firm, if done on originally mailed. is to keep the findings strictly over the phone. Since these calls can't however, a national level) supplies the researcher AEs may not be privy to usually take an hour, you get responses internal. Even with a list of potential interview sub- The sales team and the from more advertisers. However, these When To Do It the information. jects, who are then contacted in hopes will, it's hoped, only viewpoints may not be as in -depth as No matter which technique best suits local advertisers of setting up an interview. see the study results put into action those, from an in- person interview. your needs, you still face one basic ques- - better service, format adjustments, per- These interviews are ideally held in You'll also lose the observational benefits tion: "Is advertiser -oriented research ?" Here are some in- sonnel shifts, or an improved PR cam- the advertiser's office an important of body language and facial expressions right for my station - research paign. I've never seen advertiser- factor since the subject is likely to be - which, in a personal interview, can stances when ad community weight in oriented research fail to boost sales, more comfortable on his own turf. A often be as expressive as what the media has proven to be worth its with the increase depending on where discussion takes place wherein the re- maven is saying. gold... a you've been and how aggressively you searcher probes and solicits the adver- The good news about the telephone If you're contemplating buying want to implement the ad community tiser's opinions and thoughts, using a poll concerns sample size and costs. If station (to check out how advertisers its sales effort) research results. series of questions determined by the you want to conduct a national sales view the station and a station (same If you're wondering how to get your sponsoring station. A typical interview survey the telephone might be the best If you've bought see if there is a sales up this year and meet those '85 session lasts an hour, although some system, especially if you need more than reason as above; also to - can- sales projections maybe advertiser - media decisionmakers are so flattered 25 interviews. Costs are álso better con- sales manager or account executive - about join- oriented research holds the answer. to be asked their opinions that they go trolled since travel wouldn't be a factor, didate worth approaching Give it a try! on for two hours or more. and telephone interviewer salaries are ing your operation) 1 S.tunoo ag} .zano iiE suopEls AisnoauEgnuns r liana puE ApuElsui 1! op um am 2uTSn uaáq Vi an,noA uzalsAs aqp uutp Apuapt;;a wow mogs auogdata,L zno iangap UEO am .AllEp Jo qluouz-E-aoup pap.zooa.z-aid .to ant" 2uoi .to suzEao.zd l.zogs ssaappd aunp 2uoi Apa.zd E .to; ktiunoo sso.toE smogs Buedwoo 2utounoq uáaq s,iEnlnyx `uzalsiis umo .ttagi anti. atueH alt?.zado puE unno 'clop/tap 3pomiau oipE.z AAII'NIlLf1LN uo uor;euuopiI awes Jane aaunog aseara iEp.tauxuxoo lug am sum iEnlnw aouts p ZOZZZ VA 'uo7$ulJb' apimuopEU SuopEls paiEtii;}E SiI $unutuu REMgft sIeEQ uosJa;,I'af 'S SSE -o zd .xaniiap sasn vomlaN otpEg iEnlnyv alp auT 'wa;sds EupsEapEoug IEnlnY1i saawaS ai?IIa;ES [EU7nIt uxalsXs kzangap aiiiiaTES awes alp st sig1, o puaS lsoo Hum iii2úTst.zd.zns E iE iiE lEm $tg E ui umao.xd .moA p)i.reui uodnoo am ui puas .10 Z80Z-589 (EOL) o paau noA Aiiiigixag puE paads `iticgEiia.z pismoiZOx unr uopEUZ.xo;ut wow am aq apino.td um am puy NugEnlnyAi ái,aikk ataq 1! AEm isaq agp sm NutiEnlnw aouo lSnf sn;;o 1! ;;ó utEao.td 2utounoq os 2utounoq Aq A.tlunoo ssÓ.loE suon suopEis;o ogoads u oi uzEao.zd .xnoA -Eis oipE.z ;o spuEsnotp pa.zaniiap uzE.aloid puas ol womiau paztiEpads ping osiE maAA otsnuz .10 moqs .znofi anEg uEO noA moN ISM KEJA4O7 V .Lb' QNb' A7Sb'I7WI HgOI1l `2IH.LSb',I .LHO 77,1I RSR /Friday, January 25, 198 Fall '84 Arbitron Advances Norfolk - Albany- Portsmouth- Birmingham Dayton Charlotte - Schenectady-Troy Newport News- Gastonia - Dethrones Spot; WHIO -FM Wins By WPYX & Hampton WZZK Retakes Top Perennial Leader; WGY WKXX Affected By Bigger Margin; WTUE Rock Hill WFOG Stable; Drops As WTRY Segues WAPI -FM Move To Loses Two, Holds Double WCMS -FM Takes Second To A /C; Healthier CHR; WENN Stable; Digits; WHIO Softer WSOC-FM Softer, Still As WNOR -FM Softens; WQBK Climbs To Third WMJJ Posts Best Without Baseball Number One; WBT WOWI Wins Urban Spring '84 Fall '84 Battle; WLTY Jumps Score Ever Zooms Into Double WPYX (AOR) 12.5 11.8 Spring 84 Fall '84 Spring '84 Fall '84 Digits; WBCY, WGY (AC) 12.8 9.0 (BM) 10.7 10.5 WHIO-FM (BM) 14.4 16.0 WROQ-FM, WJZR Post WQBK (Talk) 6.6 8.3 WFOG Spring '84 Fall 84 WCMS -FM (Ctry) 8.6 8.3 11.3 12.1 WTUE (AOR) 13.6 11.5 CHR Showings WGFM (CHR) 9.4 7.8 WZZK (Ctry) Strong WNOR -FM (AOR) 10.3 8.0 11.7 11.8 WHIO (AC) 9.8 8.0 WROW (AC) 5.0 6.8 WENN (Mk) Spring '84 Fall '84 WOWI (Urbn) 4.8 7.5 11.0 WDAO (Urbn) 6.4 6.5 WWOM (AC) 6.5 6.4 WKXX (CHR) 13.4 WSOC-FM (Ctry) 17.3 15.8 WLTY (AC) 5.6 7.3 8.4 WONE (Ctry) 7.6 6.1 WFLY (CHR) 6.0 5.6 WAPI-FM (CHR) 8.2 WBT (AC) 7.7 13.3 WNVZ (CHR) 9.3 7.3 8.3 WGTZ (CHR) 6.6 5.8 WROW-FM (BM) 6.0 5.5 WMJJ (AC) 6.9 WPEG (Urbn) 10.8 10.9 WMYK (Urbn) 6.9 5.0 6.5 WAVI (Talk) 3.6 4.2 WGNA (Ctry) 4.9 5.0 WATV (Blk) 5.9 WBCY (CHR) 7.4 9.2 WWDE (AC) 4.5 4.8 6.1 WING (AC) 5.4 4.1 WTRY (AC) 3.9 4.1 WAGG (Rel) 7.2 WROQ-FM (CHR.)' 7.2 7.7 WTAR (AC) 5.3 4.7 WYMJ (AC) 4.4 4.1 WQBK-FM (AOR) 3.1 3.6 WSGN (BBnd) 5.5 5.7 WEZC (AC) 6.1 6.7 WPCE (Rel) 2.6 4.0 5.6 WVUD (AC) 3.9 3.6 WABY (BBnd) 2.3 3.3 WVOK (Ctry) 4.1 WJZR (CHR) 5.4 6.4 WNSY (CHR)* 2.1 3.6 3.3 WBLZ (Urbn) 2.1 3.1 WPTR (Ctry) 5.4 2.4 WERC (N/T) 3.1 WZXI (BM) 4.1 6.0 WXRI (AC) 1.3 3.4 WSKS (AOR) 2.1 2.6 WCKL (AC) 1.6 WJLD (Blk) 1.9 2.4 WLVV (AC) 3.7 2.8 WRAP (Blk) 3.9 3.1 2.3 WBZI-FM (Ctry) 1.9 2.4 WWCN (N/T) .4 1.5 WQUS (Ctry) 2.6 WGIV (Blk) 2.3 1.8 WQKS (Urbn) 3.4 2.8 1.9 WPTW-FM (AC) 1.3 2.1 WHAZ (Rel) 1.0 1.1 WAPI (AC) 2.2 WLON (Ctry) 2.7 1.1 WNIS (News) 2.9 2.5 2.6 1.8 WBLY (Ctry) - 1.9 WASM (BM) .8 1.0 WDJC (Rel) WQCC (Blk) 2.8 1.1 WCMS (Ctry) 1.1 1.8 WLW (AC) 3.0 1.8 'Was CHR in previous sweep. WYDE (Gold) 2.6 1.4 WRKB (Rel) 1.3 1.1 WTID (Ctry) 1.2 1.8 1.6 1.0 WAZU (AC) - 1.6 WCRT (Rel) *Was AOR in previous sweep. WTJZ (BBnd) 1.1 1.2 WFCJ (Rel) 1.2 1.4 *Was AOR in previous sweep. WNOR (Gold) 1.2 1.1 Oklahoma City WPMH (Rel) - 1.0 KKNG Adds Three, *Was A/C in previous sweep. Takes Honors; KTOK Strong Rochester Second; KATT -FM WVOR Enlarges Slips; Country, Winning Margin; CHR Races Tighten WPXY-FM Wins Close Spring 84 Fall '84 WCMF KKNG (BM) 9.3 12.6 CHR Race; KTOK (N/T) 11.2 11.8 Softer, Loses Three KATT-FM (AOR) 10.9 9.8 Spring '84 Fall '84 KXXY-FM (Ctry) 9.8 9.1 WVOR (AC) 13.5 14.7 KZBS (AC) 8.9 8.8 WEZO (BM) 12.9 12.5 KEBC (Ctry) 8.3 8.5 WHAM (AC) 9.1 9.2 KJYO (CHR) 8.2 7.9 WCMF (AOR) 11.6 8.8 KOFM (CHR) 5.5 6.9 WPXY-FM (CHR) 7.7 8.4 KLTE (AC) 6.0 4.5 WMJQ (CHR) 8.1 8.2 5.3 KOMA (Ctry) 4.1 3.2 WBBF (N/T) 4.6 WKY (Ctry) 2.4 2.3 WYLF (BBnd) 6.7 5.2 KJIL (Rel) 2.2 2.0 WNYR (Ctry) 4.3 4.5 2.5 2.3 KXXY (Ctry) .5 1.6 WDKX (B1k) KAEZ (Blk) 2.4 1.4 WHFM (CHR) 2.4 2.3 KKLR (AC) 1.3 WFLC (Ctry) 1.1 1.8 N,G Our TV commercials BOB BR Ei`I`Oi5i' fAG drive people to the radios Si Which is exactly where we want them to go. 554 ert that sell W 14f W That's because Creative Works specializes in award -winning tv spots MB ;_s-S4- - K,1-1r E radio stations. With concepts that are innovative, entertaining and attention M{ adcr getting. The kind of commercials that stand out from the crowd instead of getting AG GM Worse lost in it. Z"yrxs1 `' To find out more, call Jay Bigelow at (215) 525 -6430. Once you do, we think piyitÇ I you'll agree that Creative Works is the quickest way to get people from their -ro ()avow I tv set to your radio station. RADIO ONE ...America's one -of -a-kind Adult Contemporary format that delivers 25 -54 demographics. We sell radio. CChurchill Productions -3331 1130 E. MissourüSuite 800 Phoenix. AZ 85014 (602) 264 L8£l-bLESL Xl 'SV11V0 'L8£l4L X09 'Od :3111:1M dO 'ZZO3-089Wd (42) ly MON ÌNVd 11VO oI MOH ysluld ol 3Je1S wo1l aso10 an13dwnssy '64 suolloalg0 aleulwll3 'ZI. ;OH ' 1ua110 aldoadsalBS yllM Aeld-alod ' 0£ 09013 uoung s,IuallO puld Ll siar(ng Io spuIN luaJaula IIaS ol MOH '6Z uollsanp a;es '9l isnii pling ol MoH-uoddea ieuollow3 auoydalal asano0 sales alllu3 Io malnati '9Z ¿saso10 lepi aiy IeyM 'L anbluyaal '6 6ullaadsold aso10 lauoog II auo0 aneH pinoyg 'LZ ales 0so10 o3 .8 uayM '9l 6uluueld aso10 Ieluowllsal ' 9Z a6en6uei . 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IIIM )ry) aslnoD 2unne11, sairS oap!A uoiSSas p£ e y)iM sexal, `SElwa wo11 soluo'I wEd 111,1 `! zjäiy s nóf bous MR/Friday, January 25, 1985 Page 18 NETWORKS PROGRAM SUPPLIERS REED BUNZEL NETWORK INTERVIEW - DICK BRESCIA of DIR's new "Ticket To Ride" pro- Growth, Strength TICKET TO RIDE EIGHT DAYS A WEEK - Scott Muni, host taping. Pictured (l -r) are: gram, gathered with the show's production team following the premiere Kendall, and Peter Kauff. Projected For '85 Denny Somach, Tom Couch, Muni, Bob Meyrowitz, Charlie DIR Tickets Beatles Show Increasing advertiser awareness is a top priority for the radio indus- try, on both national and local levels. Being included as part of every All- Beatles, all-the -time? Not quite. But DIR Broadcasting is putting the media buy is vital to radio's stlrvival, and advertiser education is the finishing touches on its first new program of 1985 - "Scott Muni's Ticket surest way to effecting such a decision. The Radio Advertising Bureau To Ride." Collins, Mick Jagger, David Bowle, and function for individual station -client relation- The program, which is (obviously) hosted by Robert Plant. provides this educational "Ticket (RNA) covers the same WNEW- FMINew York's Scott Muni, debuts According to DIR's Bob Meyrowitz, ships, while the Radio Network Association void untouched next Friday (2/1), and features a variety of To Ride" fills a programming ground on a network level. by all- Beatles weekends or formats. "Music adversely affected, we would have felt it in Beatle memorabilia, including: To further explore the role of the associa- cuts survey tests conducted coast to coast show the fourth quarter of last year. 1984 was a Old and rare Beatles tion, and ponder the future of the radio net- Paul, George, and the Beatles capturing the kind of audience im- tough year, but my guess is that we will Interviews with John, work industry, this week's column features pact that makes everything and everyone else come out of the fourth quarter with a mar- Ringo a brief interview with CBS Radio Sr. VP and -answer for- pale by comparison." 10 Beatle trivia in a question- ABC ket growth of somewhere between and for DIR by Charlie Dick Brescia, who recently replaced mat The program is produced 15 %. This is pretty good when you consider Radio Sr. VP Ed McLaughlin as RNA Elton John, Phil Kendall and Denny Somach. out of the first nine months of Guest stars including Chairman. that we came the year with 2.8% growth. R&R: What sort of business are you ex- the network industry look like DB: The companies that are in the busi- pecting for networks in 1985? What will ten years down the road? ness now, and I include all of those that are DB: In general, I don't believe we have a five, maybe into the future of in the Radio Network Association, are pret- concern regarding how the business DB: If you want to look major going to see some ty well positioned to take advantage of in 1985. It looks like the first network radio, you're is going to be the networks these kinds of opportunities. Still, we will all and probably the first half of 1985, changes. I'm not sure that all quarter, the same probably change because radio is changing, considerable growth over 1984. that are around today will have will show that they have and we will be doing things a little bit dif- The best kind of expression of confidence look in four or five years too far out on a ferently in the future. that you could see is that advertisers are now. It wouldn't be going the next five A big question is whether the networks putting money into network radio in the limb to suggest that during in the market- can come up with some kind of program- fourth quarter. As far as '85 is concerned, I years the role of networks to change. Some networks ming that will address local challenges. see that same growth factor working for ra- place is going newer away, and others may grow up. We Two areas of concern are attracting dio networks as a whole. This is a pretty may go and to help Dick Brescia dealing with a medium that is so fan- and perhaps younger listeners, strong endorsement from advertisers. Ob- are if a net- tastically competitive that there appears to get costs under control. Obviously, As the Radio Network Association viously, many of them are returning to net- can come up R&R: be a lot of opportunity to step in and deal work or a program service well into its second year, what objec- work radio because they feel it is the impor- that meets moves with the needs of the stations. with some kind of programming do you see for yourselves if you are to tant part of their mix or their marketing going to be a tives R&R: How are networks going to have to those two criteria, there's "spread the network word ?" plan. keep pretty good marketplace both from a sta- look at short -term alter their ways of thinking in order to DB: The basic goal of the RNA is to make R&R: We always tion and advertiser point of view. about longterm results? pace with the rest of the radio industry? the national advertising community feel growth, but what R&R: Do you think the traditional, old - comfortable with the network and with the line networks will move even further into concept of using the network as an advertis- programming ventures, to compete with ing vehicle. To achieve this we use an ap- those syndicators who are already supply- proach incorporating informational and ed- ing product? as Network Spots ucational meetings, either one-on -one or DB: One of the definite changes coming a group. on is the temptation to get into the program with adver- We are trying to do this both Big Event Lovemakers development business, tempered by the tisers who are comfortable with radio and IRS R US economy. Radio has to deal with the reali- un- Barnett-RobbinS Enterprises has announced who know radio, and those who either AP Radio has announced production of a new ties of economics - the potential return on that it is currently syndicating "The Lovemakers," derutilize radio or don't use it at all. There 10 -part series discussing taxes and the taxpayer, investment coupled with the needs to fill a need a 3 -hour music special distributed as part of the are some major advertisers whom we scheduled to be fed January 28 to all AP affiliates. programming void. Big Event Radio Network. The program, schedul- to better educate about the values of radio "Taxbreak," a :60 program hosted by AP busi- You've got an FM marketplace which is, ed to air the week of Valentine's Day (2/8 -17), as a medium, and then networks as a sec- ness correspondent Alan Schaertel, takes a look on the whole, very successful. But a lot of features "the greatest love songs of all time" from ond part of that. at the complicated American tax system and radio stations have to carve out an identity artists such as Barbra Streisand, Nell Diamond, R&R: Doesn't this process duplicate the suggests ways the payer can keep more from the for themselves. How many CHR stations Lionel Richie, Kenny Rogers, and Pat Senator. efforts of the Radio Advertising Bureau? payee. you have in a market? Networks offer "The Lovemakers," produced by Draper & can DB: There is no question that the RAB "Taxbreak" is done in conjunction with another an opportunity for those stations on the FM Hampton, Inc., is available to stations on a barter does an excellent job. However, they have AP 50 -part tax- oriented feature. For more infor- side of the band to have some sort of unique- basis. Call (818) 788 -2331 for further details. to concern themselves with a very broad mation call (202) 955 -7243. ness. We've had great experience doing this membership base, which generally lies at Hispanic Inquisition for AM radio stations through the years and for them Independent Programming the station level. It is very difficult UPI's Spanish- language Nuestras Noticias there are definitely some great opportuni- thousands of The Independent Group Of Companies has to represent, as best they can, radio network has added a new feature, " Quien ties on the other side of the dial reached séparate agreements with both Ariello radio stations and rep organizations, and Soy Yo," to its lineup of programs. The 5- minute R&R: A year ago at this time, 1989 was They do a Productions and Cinema Sound, Inc. to jointly also cover the radio networks. daily feature focuses on the lives of important projected to be a good year for radio, but but can't produce and distribute a variety of new radio pro- very good job for radio as a whole, historical figures in and events of importance to the first nine months turned out to be slug- of radio net- grams. IGC, headed by Henry Kavett, will kick off really bring focus to the value the Hispanic listener. gish. Is 1985 going to follow suit, or will and its new joint arrangement with Addles Leslie Corn works. Their first concerns are - "Quien Soy Yo" is formatted as a "quiz" pro- there be real changes in revenues by this by offering an encore presentation of "How To should be - the radio stations. gram, wherein questions are asked regarding time next year? under- Make Love To Each Other," a Valentine's Day fea- R&R: Last year's reports of affiliate famous events and dates of past or present DB: It is gratifying to see the current rais- ture hosted by daytime serial stars John and San- payments and advertiser overcharges Hispanic history. A brief discussion of that seg- growth figures because it says, despite the dy Gabriel. The two -hour music special is being ed fears that network radio's reputation ment's topic follows, and the answer to the ques- fact that there's been a little turmoil in our a pervasive offered on a cash basis, and heads a list of other a might be tarnished. Is this still tion is given at the close of the program. This for- marketplace, that we are still viewed as program features in various stages of develop- concern? mat is designed to increase audience involvement valuable part of an advertiser's marketing is a reason for ment. of DB: I don't think there and maintain quarter -hour listening. plan. We feel very good about the end IGC and Cinema Sound will, explore develop- concern as far as stations or advertisers are The program is produced by Productions 19 1984, and are very confident about 1985. The deal ment and production possibilities for a variety of involved. There was obviously a great Ltd. of Chicago, and is available to network af- association has some fascinating things but is formats. of concern that arose last year, that filiates on a barter basis. Contact (202) planned to help our main mission - to draw If radio For further information contact (201) really just a part of history now. the 898 -8231 for more information, por favor. attention to the values of network radio. network industry as a whole was going to be 558 -0098. s)Insaa lSaL 13 tl d f"1 S aotogo ano,S autooag o ao3 MoN aatnboe alqe aa,no,f tloaeasaa jo mottle aLp 2ututtuaalap otsnlAI ut lutod IIo-lno atp 2ututu.ualap w_ A a)Itl PNM '0866-686 autosuapang aouo alp oa pua ue (£0£) ,Sepo) Ileo `sanpe ut ,Sa)l e st isoo `,Clgepuelsaapun jo -;uasaadaa ano jo auo Stlt9epao.Od Slnd aamai Swans antsnloxa sun 'apt; utoaI 2tstn Ieuosaad e ioj Souatogia s2upea paIuea t{oea 01 8uvoa /-\ 221t142 32I2 02 ,aooa satldde Saaans ) a2ueaaé oZ ¿aaoiu noS Ila) sn lou Sc.IM -Isom ao3 noS auo . ,faaans $utsootlo aae suopms Suoseaa Ham Ras)! 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In addition to heading the Los Angeles office, Gary is re- sponsible for the firm's entertain- A BETTER APPROACH TO UNDERSTANDING EACH OTHER ment and broadcasting specialty practice. During the last five years he was Sr. Partner with a major in- ternational executive search firm. Improving Internal All in all, Kaplan has 20 years' ex- perience as a personnel profes- sional. Communications By Gary Kaplan "We are in the communications business, yet we can- functions: not communicate with each other." How many times Satisfying Employees' Needs part of the team contributes to ees. Taking into consideration have you heard that all- too-familiar refrain? Employees expect and are enti- high morale, trust, and loyalty, travel time, try not to schedule tled to and honest ap- impact meetings more than an hour in ad- Although certainly ironic, the direct and can have an incredible agement communicating with its of their job performance, vance of or beyond normal busi- communications gap is by no praisals on productivity. employees; letting them know strengths, weaknesses, job direc- And Objectives ness hours. Better yet, cater in means strictly limited to radio. Defining Goals what is happening. In upward tion, priorities, and goals. Manag- is in interest of the lunch and have the meeting before Many businesses within and out- It the best communications, the roles are a sense of or during the meal. Strategic side the broadcast industry share ers must also provide station or company to make em- switched, with the employees show sincere con- ob- issues such as upcoming conven- this common dilemma internal "belonging," ployees aware of its goals and - keeping management informed on for the employee as a person, this tions, sales campaigns, and pro- communications whose effec- cern jectives. Staffers armed with issues that may positively or not dismiss him as just an- to gramming promotions should be tiveness leaves a lot to be desired. and knowledge are more inspired negatively affect their perform- other cog in the working machin- for one, one for all" discussed well in advance at these So what is the solution? It begins adopt the "all ance. Then there's lateral, i.e., ery. who keep gatherings. with an understanding of the inter- work ethic. Managers PD, GSM, chief engineer discuss Satisfying Group Needs run the dependent relationship between employees uninformed Retreats /Workshops problems or ideas that may affect As a group, station staffers risk of distrust, overblown specu- effective internal communica- and workshops are ex- each of their departments. should receive regular updates as lations, paranoia, wasted time, Retreats tions and a good, skillful manager. cellent ways to become better ac- Successful implementation re- to company and job-related pro- decreased pro- You cannot have one without the low morale, and lies in turn on how attuned the gress, staff promotions, termina- quainted with fellow staffers/ other. ductivity. managers and strategize for the manager is to his or her leader- tions, resignations, policy To implement and maintain ef- First, let's break internal com- future. These do not have to be ship role. All skilled managers changes, and potential or current fective internal communications, munications down into three cate- held out of town; renting a hotel should understand that their job problems. Again, the feeling of managers can draw from one or gories. Downward involves man- suite in the same city can work centers around three primary belonging or being an integral more of the following suggestions: wonders. Uninterrupted by the One -On -One Feedback usual office distractions, par- Whether in a formal perform- ticipants can clearly focus on the ance appraisal (which will be tasks at hand. And if you do decide When you check the CHR Parallel One Playlists in this week's R &R, covered in a future article) or in- to go out of town, remember that it try to guess how many of the reporting stations are currently using formal discussion, managers should is psychologically healthy for JAM. Want a hint? provide honest, candid evaluations. those who work together to play jingle packages from Frequently, managers engage together. Allow for some leisure employees in conversation only to time. reprimand them when something Miscellaneous offering praise or is wrong. When Under this category fall news- criticism, be direct, constructive letters, bulletin boards, announce- get straight to the point, respect ments, memos, and suggestion employee feelings, stand by your boxes anything that keeps em- convictions, and do not apologize - ployees informed and encourages for them. participation. Like meetings, any Since communication is a two- form of office correspondence way street, the manager must en- feedback as should contain meaningful courage employee For example, newslet- well. Though many workers material. ters should report more than just should like to share their ideas the latest bowling and softball opinions, they fear retaliation. and scores, deaths, births, marriages, They also believe that manage- retirements. Though this in- couldn't care less, does not and ment formation is important, today's welcome comments from the low- are looking for more. and only employees er- status "workers," Suggestion boxes open the door to from the "yes - wants hear management and employ- men." This means fostering an to both ee benefits. Management receives know -door policy for the staffers America's leading programmers how important the right open new ideas, and employees are and other managers: there is easy station ID's are to their success. And when it comes to creating the rewarded for their contributions, access to all levels of manage- sound they want, the leaders come to JAM. Why? Because they cultivating healthy internal com- ment, whose ears and minds are munications. need bright, exciting production that sparkles on the air. And JAM open. Since many employees cannot does it better than anyone else. Managers should also ask ques- afford their own subscriptions, and be able to interpret non- tions routing trade press to the ap- Let us show you what stations like Z -100, KIIS -FM, and WLS verbal behavior. Again, employ- propriate people is another option already know: Time after time JAM sounds the best. Call us and ees may have a problem but are i.e., issues of fmd for or uncomfortable about ap- to consider; current out what's new '85. After all, what's the percentage in going afraid the many broadcasting trade pub- proaching management. anywhere else? lications. Staff Meetings So there you have it. Effective Periodic meetings with various internal communication relies on departments or the entire staff management encouraging and should be meaningful, not held practicing candid dialogue with just for the sake of having a its employees. Open dialogue meeting. Meetings lacking real leads to understanding, which discussion substance waste em- paves the way toward success - ployee and management time. Al- achieving teamwork. But it takes ways have an agenda, even if the two to communicate, and the em- PRODUCTIONS session will only last for half an ployee must also share part of the 4/ . hour. In addition, well-planned responsibility. This subject - and substantive meetings should peer group and management com- not take the form of a lecture; munications from the employee's JAM Creative Productions, Inc. 4631 Insurance Lane Dallas, Texas 75205 (214) 526 -7080 allow for maximum participation perspective - will be explored in between yourself and the employ- my next article. 9S£E-9Z9/8017 ES6£6 e!womeo `140e08 al44ad 'OZZI x08 Od Sl1dIJOSSt/ I? 2118IH NVHÍ 'aÁasllnq anuenat pue sbu!1et ail ii] noi( dia] seTe!oossy pue tagIH ueqr 'sal1iligeliene Te 1Jew pue sl!e1ap toI 9588 -9Z9 (800 le sn Ileo `o .]Booq ano ;,]oteasaa pue sóuRea oipeu o apin0 y `sogoutagiH lo Moo e dn >130 pue selle° ui aouataluo° sales 6ulfieueW ail Te sn steulwas Atlsnpul 6uispanpy bu luietl lielS son salpnus lenldaotad Apnwwo° 6ulsipanpy snnalnau Atei° AantnS-}sod ]oteasaH IenTdaoaad AeH-X la>tew :ate taw) am saointas óuowy uopllnsuoo OAR -eon pue sai6aletls 6uRet `]oteasat la>tew 'wow -a6euew `sales lseopeotq ui aouaitadxa tno wot pamauaq ane] palInsuoo suoRels aglio %06 tan0 sanuanat pue s6uq.et tia]l anotdwi swap podia] se] saleloossy tagiH uetr steaA xis Ised a]} toj JJOA13d sops ati1 prnijiy llTw)IJIqA: pup tioxposall The First Annual National Black /Urban Radio Sales Conference A Two -Day Radio Sales Seminar Designed Specifically To Increase Black /Urban Radio Station Revenues TOPICS OF DISCUSSION Identifying the Importance of the Black Consumer Specific Brand and Category Preference of Blacks Examining Ways to Prospect Proven Techniques in Getting Through to the Decision Makers Pre -Conditioning your Prospect Black Listening Habits Building a Strong Rapport with Your Prospects Examining Black Listenership by Location Mastering the Art of Asking Questions Examining Heavy Ethnic Users Creating Buyer Signal Awareness Increasing Agency /Client Servicing Effectiveness Determining Black Purchasing Patterns Closing Questions and Phrases Over 30 Ways to Overcome Objections Effective Use of Newspaper Consultancy Form Mastering the Art of Writing an Effective Black Presentation Director of Ralph Brown, President of Ralph Brown and Associates, is the Executive he developed these the Conference. As Northeast Editor for Black Radio Exclusive the effective meetings as a direct response to the need for more information about marketing of Black /Urban Stations. Advertising Conducting the seminars will be Richard Kaufman, President of Radio firm. Mr. Dynamics, a New York -based sales /marketing training and consulting in Kaufman was the guest sales speaker at the Black Radio Exclusive Conference Houston in 1984. provided by The Data on the Black consumer's buying behavior and media habits are marketing firm. Wellington Group, the nation's foremost Black marketing research and Dates and Cities: February 6th and 7th - Washington, D.C. February 12th and 13th - Atlanta February 27th and 28th - Los Angeles March 6th and 7th - Detroit (215) To register or for further information: Contact Ralph Brown at 879 -0625 or Richard Kaufman at (718) 225 -1515 S7001 JNI13)fd tfW 8t/8 a ,. SS303f1S klOd JNINNb'7d 371d01:1d 80d Wb'89O1:Id 014180 } .; , 9-87-1N3W13OtfNVW S»`dS %%%A í ïrori /In wii 'AllElvIiiINIFi iw SaNOld '2 O109'd R&RiFriday, January 25, 1985 Page 26 RADIO AND REVENUE RAB On RAB The Bureau Chiefs Speak the future, but at the moment they are at various stages of develop- ment. Training For Dollars Another project we have in the works is an RAB training manual, "How To Sell Radio For Radio Stations." This is a sales training manual or primer for radio sta- tions to use in training new salespeople - and for ongoing training for salespeople in every size market. Also, we are continu- ing our focus groups across the country and meeting with the broadcasters on a regional basis to target activity and determine how we can be in closer contact with them. We are working to be more supportive of the member stations and different regions, and one way to do that is to do local marketing seminars and sales seminars in their individual cities. Sponsoring "radio days" and helping broadcasters target in on regional accounts is a project of top priority. We are also attempting to get a grass-roots new business develop- ment system in place during 1985. This would be designed along the same lines perhaps of what's be- ing done on a national level with the National Association of Broad- casters and the National Radio Richard H. Harris Bill Stakelin Broadcasters Association. Every state association and city associa- tion would have a designated New Chairman, RAB President, RAB Business Development Commit- tee and Chairman. That chairman with the RAB, per Bowl for sales professionals. would work directly for the in- The irrepressible The players who turn out radio. The sales and marketing and we would provide how -to The objective of the to John Madden en- RAB's Managing Sales Confer- side of our job is to target the formation and presentations and the ex- Radio Advertising groups. deavored to make a ence all come to play, clients and make presentations, help them target specific be live- is one of de- a local level Su- change should once again Bureau and to continue an ongoing effort They would do on point before this year's is a con- national and ly. At its best, radio sales veloping dollars and devel- to bring more money into the in- what we do on a per Bowl contest. He was basis, making calls on tact sport. oping people, and we will dustry. regional talking about how much worry about the ra- and selling them on the Some people be working along that Looking ahead to 1985, some of key clients vinegar oldtime industry's penchant for but- medium of radio instead of selling puss and dio the things we're very excited heads. I believe just the oppo- theme during 1985. individual stations. This is a very quarterbacks like Norm ting about have to do with the develop- I think it's all part of our uni- project, which we think can Broklin and Sammy site. Radio & Revenue ment of people - such as our new big Van character and a needed ele- work as effectively as the systems to with que On the revenue side, we will on -line co-op service. We have Baugh used play - ment in our industry's continuing which work with legislative pro- continue to zero in on major ad- been working on this project for lamenting that their brand process of self- renewal. - is now fully cesses. vertising clients and decision some time, and it of enthusiasm is notably My own involvement in the RAB makers to try to increase radio's developed. We have put it through absent from today's signal and National Association of share of advertising expenditures. rigorous tests, and it will be Onward And Upward Broadcasters reinforces my faith It is our mission to represent the available to our membership later callers. radio's capacity to learn from "if you in radio stations across the country this year. The complete RAB co- There is no doubt that radio in "Heck," Madden said, discussion and debate. The attention to those guys, lively at key client meetings, speaking op database will be on-line for the 1985 will be able to sustain the didn't pay at this moment center -stage you." RAB, as their marketing voice and mak- stations to access on their in-house growth that it experienced in its they'd just spit at in Dallas, is foremost in our ing presentations on how and why computers. The system will tell record year of 1984. Of course, it Play Action Pass minds. to use a radio. These presenta- them how to use it, how to contact may not be the 151/2 % increase be no such lack of in- Signs Of Progress will target such groups as the manufacturer, and how to turn which we had last year; right now There will tions this week, where Can the RAB be made a better Retail Merchants the database and the co-op infor- looking at 13%. However, tensity in Dallas the National we're Bureau is organization? Obviously there are Association, Automobile Dealers mation into dollars for the individ- radio will be as strong, and that the Radio Advertising again hosting what has come to of America, and other organiza- ual radio stations. We have plans Continued on Page 27 Continued on Page 27 resemble the radio industry's Su- tions that can spread the word on to offer other on -line systems in 6SLL-LZS-008-1 tlS8-b£9-171-Z LbZSL Xl'sellep mou le6afi 6t£l usaq Auew os aaNew-oisnw -Om 4suoneomnu.nuo9 woisno ay; oWl apew aney;eyn sa6emoed oisnw ay; o Wl owap e;sanbai 10 suelap ssnosip o; `6SLL-L39-008- l`aaa4-11o1 `z;nb aiuer ileo noA ao; awes ay; op ueo am pue sal6uif WOlSfIa unno a1911; a;eaao k1.1eO pue `wol `Aaeo padlay oWl a0139a1a u.fea6oad 'Hem Aa.1e0 6uif.uwea6oad/;uapisaad aolA aoivaS `iluesae8 11101 "Woo AN6i3-ual- Nvamo'mit aa6euew wea6oad `uei6iued Aae0 uoisog `M dnwo - ZBM suoneis Cu!pue}nno oMi Janoue ao; saf eloed aiCuir wu,Lunrj uonea.ia saaunouue Ripnoad 'uol;Ediaised s,auo.Saana uo Ag papnnord s,;egm -HUeBro aq; jo sne33e aq; paBeuew '()Hoer si leg; -sa am am aaegs snp Buisier vo sPaou ;I ;eq; BuioP Si âd2l aq L Bunnbn;ua Ag aigeHHene appui uoH;Er;snuiwpe ova mau aqj, RUrop 3o dem anH;aa33a Aran E pue uI poi o; ApogArana ;a8 o; si gray oiper Runaq sleira;ew pue arn;eraltj uoH;H;ad 'srawovsno Aw uo Ut ;Op ware; Aar' Hear aui *swoop Bwspran ayv Buiplmq jo ssauisng agv y;im urna AHHEUOSrad. Ag -MOD jeUOi;eUra;ur U[ lepaw plo8 o; 108 an,I 'Aes on RuiuUlRaq -Pe Lela; do %L pauneurar wogs uo ;a2 pue spuey apys o; aun; apnnord o; paveara sum gy;l saoHn e trim Ov g2noua poo8 sem vl srasp ar,Aayy viper w 3Hooi e won m0 '()Hoer roj read ;ea.B e sem uagm moud ;nq uopuege ras ay; ti! ;saravuH anpe ue Bvr -ranpe oiper mau Hei;ua;od o; stun; o; BuHUUIBag are day; pue `sp8pnq 17861 'pies ApogArana align aid mint Aeld;snw .os op oi Kev sraquiaw Ag algnssod si ;I -e;uasard snorawnu ui asn poo2 o; .nag; uI sasearaUl amens aims Buispranpe aq; jo ;Jed se owl 3o uowwo3 rno un si vn vaym srluer ¿alqissod sHy; sH mog md pue 'punos jo ramod aqJ,,, aney Allear ;sed am in umipaui amis aq; asearaur ueo am ray;agm asop 01 yBnoua awn ag ;snw s;uor3 Iie `uon;e;uasard A/y sales paler aq; parouBi aim ogm sraspranpe aq o; sanupuoo rope; BHq aq/ am Ala;enrn;In 'vaA ;uergin pue uo sanuivuoa ssarBord veyv aas o; v- sn3 e pavear3 Bris saint ag; 3o amos saEaA ma3 vsei ag; usai efulues ram ange ssauisnq oiper aq; claw' pa sraqwaw preog pue diysragwaw smau ;o aarnos Alawp ro; onper ui pa;sara;ui uaaq Allear ()Hoer ' ;Insar e sy enep pue suop dlay aney spun;sul asoyv asneaaq gyg ay; ov dn svi pue 'auop aq e se uoisinala; o; ;no Bu[sol onper ;,uanEy ogm aidoad wor3 suo -e;uasard ;o d ;genb ay; in se }lam 'poi Tel Pue aissnn o; PooIg rno ov pom arow s,aragv Alpiepap mogs o; Bup.rodrnd Apn;s ydNy2í -uasard ro; s;sanbar RUnniaoá.r mou se 'Pis Pue pauopnsod si umipaw uH s,vl Trrnl alp ro3 qsnd o; 'aqord slapoui uE o; AlanissarBBe papuodsai are am s1ro33a .mo 3o;Insar e eV .mo ;eÿ; Aunt aq; Ui aauara331P pue uopsanb o; am;eu rno sn 11 mau aOnporvui ov uiee oiper dnor8 yareasar sua qog ñuBUEgo are Sara e aas o; Bmuu6aq Areal are s.rasp sat;inpJE BuHllas dooa rno o; -marls BugaslrEw nag; asneoaq -ranpy s;uaip wor3 rioimpaaj do ra;ndwoa aqi sBuHrq ;et; wa;sAs 31001 1.1sa13 e pue 1i roI eualuo a416uipas 'luelrodwi se (pea ;e Ba?Ae; vol e Buq;aB are am 'oiper roi lsnf Uol;EUUo3ui dooa mau Buisnuord WE pue ';I Bunop jo sAem mau qmordde sales ;uaBfa;n arow 'pue Amenb 6uipuewap sn Io 11g sn si 11 "lanai leuoi6a - Alatuar;xa ue se gam se 'pog ro3 Bvnlooi are Aaqj, suoH;e;ua aas o; BuiuuiBaq are am raq;aBo;ly a41 1e lo 'AioA nnaN ui 6uNronn aidoad Io uoiloapoo e We! 8d1d aornos panordun uE y;tm saan -said mau o; uado are aneg pinogs watf1 o; aigeliene si peal e1eP Pus '1ilauaq wnwixew ayl ma41 JoI >{.ionn 01 11 ioI aap.* U! 8V1j ay; Io -Aras dooa pauayo2uar;s Aagy San Imo ;sed ag1 ur ssai orper pa sra;ndwoo jo asn rapaq Rumeur sanqoafqo ay; o1 saniaswa4l liwwoo Apenpin¡pu¡ ;snw siagwaw sanpaaÇqo pue s;aBre; -sn am' oqm sraspranpe 'wnlpaw 'SU1RJ20rd Runner; asnoq -un umo ai;Toads gvnm ueid Bui;arlrEw BupaarEn ranuard aq; sH olper nay; gsnlgensa sanuedwoD crow lle sn spew uHm o; llim agy uop Buisn si ;alornagp suonpe;s anisuagardwoa u uo Bugar unR asneaaq pUe 'Bugaare) a1 paunq pue arow Ruinas are am 'osly -padwoa Jo arlel-pueani8 ay; uo IeaoI pue 'spomlau 'sdai jo s;.ro; -ag pug paveinuuo3 aney Aagy aney qpeordde Bunsp.lanpe Aed ov RuiuujBaq si Buispanpe anici; ov MIAOW) are aldoad oipeg -3a aqi a ;euiprooa padlay pue sra;sEJ ssew aq; un awp naq; pue Aauow owl ur aidoad ;sawa;ui o; yaeord sraAeid anpoe 1o3 slle° onper ;ior ;aQ un kgsnpui ani owovne ay; peorq oiper yvim gano; rasop n ag; IIE Buipuads uaaq anEq de angaa33a pue ;uaRnllaluH arow p[rom anqwn; pue yBnor ut uopezHUeBro aqi ;nd o; gyg AuEw 3o aqZ uo palma âv :1 aqi asneaaq SpaBrel oqm sraspranpe aBrel sun Buisn puoaas vot;ens nag; ;i ;ng poni snorowel8 Alpreg sn ay; paznueBroar aney AayZ asneaag arEys svI pue ssaunsnq se pure pro urn paw e se umipaw ro3 enra;pa ay; BUi;;as ';uevrodwH sau ;snpui;uara;Izp 01 roopo; -J00p :mono; snuaun;sildw000e asag; s1i asearauH o; A;nun;.roddo uap;o8 o!per aq; Ruinas Bmpeordde mou sE ;stir 'pue d;tienb Buipuewap ssauanpaa33a s,ofper Baillas 3o autos gy;l anpaa;;a arow e BuH e seg onper 'S86T ra;ua am sy are sra;seopeorq comer 'wall sn sn si ;l lanai ieuoiBar -rnpnr;s ;o rise} aqi ov AvHnn;earo 3o Qe A.nsnpun rno.03 sani ;epnun Bui ;ia sxaoug B;iun;aoddo 'suosearleranas agv ve ro 'poA maN Ui Bupirom ald -xa panem saunsnpui ani;owo ;ne pue ABraua snowroua BuHrq .ro; sreaA Bvnuoa ay; ui pooR -oad jo voipalloa e ;,usn gyg ays pue `arti;and uopow `A.gamar ay; o; ;.ro33a nag; sn asaq; jo alge;ou 0661 Act sref - aq ov anupuoa Ilim pue 'umipaw li;auaq umunxEw rnay; ro; pom o; suope;uasard reaA ised stil; ;sow agy gof ay; uo reaA ;sag -lop BuHspranPE ay; 30 %0i ;seal ;e ;H ayn roi reaA poo2 e aq ppiogs o; ;n ro; rapro un gyg ay; 3o sang Tnnnpe av l 1Ue;.rodurn uE aram nag; n sBunyv Bunpue;s;no amos Bunperpe o; sn peal AIIn3adoq oink S86í mol unsurar o; uopej WXKS -FM 34-21 B97 add KWOD add WNYS add Q105 add KS103 32 -24 CKOI add WGCL 22 -16 KPLUS 24-20 Z100 29 -23 WCZY 25 -16 KUBE deb 29 WCAU -FM 4-3 WHYT 23 -17 KNBQ 25 -20 B94 add 24 KIIS -FM 22 -16 Z106 4-4 940 deb 27 K77P deb 30 K77B 20 -14 KAFM 35 -27 KMJK deb 32 WOAY 19 -10 Y100 add 30 FM102 16-10 OK95 16-10 spooaa S93 Aq Painquula gupgqS 991 o0 99 naaa ` Imo 98108t c)/09ZA tt p au0 a aaa ss° as sp,o3akt sao Jig pamcp.itsm iuYgiIè 991 %99 suoIlm3S actea 111110 99109t %91,A alai ara0 aKaalr ISON Page 30 RADIO AND REVENUE R&R/Fnday, January 25, 1985 Promotion & Sales Planning Makes Perfect by Dwight Case Everyone has his or her own idea about when annual plan- ning for sales and station promotion should be done. It is my guess that each of these ideas is probably cor- rect - as long as the plan- ning is done for a full year and includes many options for change or enhance- ment. The Merits Of Planning It is my feeling that the special planning time for setting up sales promotions and programming 1" plans is prior to submitting your annual budget to the bank or to the f>tffttt.t: home office. "Chase's Annual Events" First off, planning in advance book perhaps the most fun tool plugs the costs and rewards into of them all. This book is so great your annual plan. It also helps you that you should have one on your by informing the department coffee table for browsing! It sup- heads of their fiscal responsibility, plies you with all the input you before and during the successful need about special days, weeks, execution of the packaging and and months. You may not think contesting that will go on through- the fact that July is "Hot Dog out the year. Month" is great shakes, but the I, for one, really look forward to hot dog producers, vendors, and the planning session. eaters sure do! At any rate, Planning is supposed to be a "Chase's Annual Events" is great time of enjoyment while you exer- Fun Planning For Profit fun, so buy one. cise the grey matter, thinking about exciting stuff and genera- Planning forms. Whether you ting ways to beat the socks off of Chase's Annual Events go out and buy some or make your your competition. own, don't be left without them. Ever The Fun Of Planning wonder what the "Tar Skiing Race of Oulu" was? Perhaps you've been expecting the question "When is the Fun planning, however, Cordova Icework Festival" when you play Trivial Pursuit. In either case, Notes. Make sure someone at re- your meeting quires serious planning. the answer is at your fingertips in "Chase's Annual Events, "an indispensable compendium of takes copious notes. Because we're in radio we all tend The first question in this process facts and dates for your planning and reading pleasure. to record these things on tape. is where are you going to do it ?! You can obtain your own copy of this valuable promotion and sales tool ($14.95 each) by However, if the meeting Some ideas: is work- contacting the publisher at: ing correctly you'll In a hotel suite? have hours of Chase's Annual Events stereo hilarity and never be able On board a cruise ship? to find the real "meat" of the In your own backyard? Best Publications, Dept. C meeting. Within the confines of your 180 N. Michigan Ave. meeting room? Chicago, IL 60601 Whatever you do, don't meet in You can also purchase copies from the National Association of Broadcasters, which sells Life After Planning .. . your office. If possible, try not to the books to radio folks for a discount. even gather in the same city. For the approximately two days Knowing The next question is who should that May 3rd opens the "Kansas Barbed Wire Show" may not be important to you are together eat lightly and attend the planning session. The you, but to me it's 6 great reason to have a few friends by for a cocktail - or, in Kansas, it's a keep your head clear. Walk answer? Everyone who has a fin- sales package. around outside at least every two ger in the pie, including the Gener- or three hours. Air does wonderful al Manager, General Sales Man- things to enhance clear thinking. ager, Local Sales Manager, Na- tional Sales Manager, Program After you have all your plans in Director, Operations Manager, place, the next step is to affix a Promotion Manager even your dollar amount next to each of the year's history of promo- consultant, if you have Last By studying this data you can see including who the folks are that efforts on your list. Often this one. In- tion and sales packages. cidentally, some stations use a if your contest prizes mesh with you wish to attract (where they seems impossible, but do it any- An RAB Action "professional enabler" to keep the Chart. This the seasonal "mind set" of your live, what they look like, etc.). way. It is important to put a value tool tells about the business activi- meeting exciting and on track. An listeners. Another list contains the names of on what you are doing and where ty within industries. interesting idea! most Do not target accounts you want to at- you are going. Sometimes the be misled by this chart this in- "Hope Chests" lists of tract in the coming year. most expensive idea may turn out The Basic Tools formation tells you not only when those people you are keying on to be the least productive. Next in line comes the planning each category of advertiser does with your promotion or sales We often overlook how these two tools you will need. Among others, business, but it also tells you what package. One list should reflect groups interweave for success. Now comes the hard part. these include: your listeners are thinking about. the ratings success you hope for, They are not two separate subjects. Type up your plan and get to it! .uopipea_L aql si aJueuaaopaci oiavu aiva ¡aDueuaiopad s,eql .4ueduao) uoneluasaida., opal Joreua 4ue jo uoneis luap aad sae¡¡op isow aqi si¡¡q a¡e18 saea4 iz jo a6eiane ue sn gam uaag aneg slaNaeua 01-dol aql ui sivap a¡e18 .slaNaeua 05-doi aqi ui suopeis f# aaoua seg o¡pea a¡e18 NOIlIG VII IHI SI 3)NVWUOI3d IUIHM OIOVU ó1d78 R &R /Friday, January 25, 1985 Page 32 RADIO AND REVENUE Certified Radio Marketing Consultant A Program For Professionals The Certified Radio Marketing Consult- Ray ant program offer- ed by the Radio Advertis- ing Bureau is designed for Sasser radio sales and manage- WTQR/Winston-Salem ment personnel to improve and sharpen their profes- The CRMC is the only sional skills. RAB likens program in the the program to the Certifi- broadcasting in- ed Public Accountant de- dustry which certifies ra- signation in the accounting dio salespeople. The pro- business, and it is the radio gram isn't designed just industry's only national for salespeople, but every. certification program one who enters the pro- developed to recognize pro- gram has to meet the same fessional excellence. sales requirements. The RAB Board of Directors The CRMC certification is bas- conceived the CRMC program in ed on experience, ability, and char- 1973, and Ken Costa, RAB VP/ acter; plus successful completion Ken Costa Ray Sasser Marketing Information, research- of a three -hour, five -part written ed and developed the study mater- radio sales examination. If a per- ials and exam. By the end of 1984 son doesn't understand the mater- 1177 individuals had been certified ial, he or she will never finish it. by the program, and 36% of those The CRMC program offers the who passed last year were only certification that says a per - women. This comes close to SASSER/See Page 34 Costa's target of 40 %, which is the percentage of women in radio sales and management positions. Candidates who wish to become Robert a CRMC have to meet strict eligi- bility requirements. Applicants must have at least three years Dobbs fulltime radio sales or manage- KIZN /Boise ment experience, or two years of radio sales and two additional years of related advertising/mar- The greatest advan- keting experience. Individuals tage of becoming a must be recommended by their CRMC is the level station management, and the sta- it indicates. tion must be an RAB member. All of attainment candidates must pass a rigorous It signifies that a person three -hour, five-part examination Gary Isaacs demonstrates a certain covering basic knowledge of ra- amount of professionalism dio's dimensions and strengths; The advertiser realizes he is the only certification pro- in the marketing of radio knowledge of competitive media; dealing with a salesperson cer- the lending gram in broadcasting advertising. It indicates arguments countering adver- tified by the industry, Gary know you tisers' objections to radio; basic more prestige and importance to industry, they that the person has put in a understanding of marketing, the client -station relationship. are a true professional with certain amount of time and advertising and business prin- The CRMC program advo- Isaacs a greater capacity of effort. It also suggests that ciples; and solutions to marketing cates the consultant sell, a more knowledge about the or she is the type of per- successful sales City he problems. effective and KJYO /Oklahoma business. who is motivated RAB claims the CRMC certifi- technique that sets the salesper- son advantage of being a cation benefits the radio profes- son apart from the typical "spot An added toward the acquisition of is the opportunity it pro- sional in a number of tangible peddler." One of the greatest CRMC knowledge. This person For a personal perspective on vides in dealing with local clients. ways: advantages of be- they are isn't just the average per- a RAB's CRMC program, R&R When they understand RAB certification marks ing a CRMC is the who has son who takes out the rate person as having more experience spoke with three managers who dealing with somebody by the industry, it is problem-solving skills neces- successfully completed the designation on your busi- been certified card and sells advertising and indication that we know sary to do a top -rate job. course. In the following article ness card. When people see an added on the street. He is the per- we are talking about. The The CRMC is a ticket to they discuss the motivation be- those initials after your what son who takes a lot of pride advertiser sees that I am a career advancement. While 25% hind their involvement in the pro- he is doing and name it becomes a topic of CRMC; he realizes that I know a in what of all certification candidates are gram, the opportunities the CRMC conversation. Once you ex- than the next guy, I am wants to achieve a higher managers when they take the test, acronym has given them, and the little more and going to be more trustworthy, and of professionalism. over 50% of all CRMCs are now in career benefits they have realized plain to advertisers level /See Page 34 DOBBS/See Page 34 management. through their participation. retailers that the CRMC is ISAACS souauty autzu8eun Apeiaa.z vompN ()TEN iumnYQ aqZ smau aq snid `leun 'ienwiAi dunau uoqeutssesse goeuospn SC: aLij e SanutAt it£ o dn zo;-szaualstl aq Iage wow liist;v.sado .64.4odaa .zaSunoA pap8.nm - sa.mleal tijuo am wag uaeag luapisa.td;o uoRipuoo aq4 uo suodai peal Aam a.tagm .10 '050Z-589 (£OL) suoueiaH uopels pue smau alrilsa t .zano ow am IenwlAl Ileo wow u.zeai oZ xlompu oval suoqoutlnpaqos ou noA IenInjs aq} aunoo `smau oapv,s luem noA uaqm smolle a2mped peu e ut padde.tm Iie uotsenut sn .tage vpvua,co y am asp 2utmCtze s.tam asp ApogoN wu st `si tomau AI am amun `puy .moq yava.s luapùodsà.uoa otpei mg alp wog skupdn uuo;-uogs Hug am uo samurai ang dn .zo .mog aqu suOda.t nag 04 paum Aam aaaqm wag; Nsy ieiaads pue swana smau upieazg-lse; uo sainun.0 ang 04 ein s.taualstl .znoA s.zauaistl .moA Nsy ¿Aes noA `smau st smaN Io aezanoo anti snonuquoo `ifisnoauellnuzis Aem AuE smau aneq ueo uopels inoA 'ONLL?IOcINI QI70S ?103 3.Ll1.LLLS8!IS ON S3?I3ILL `pue 2ututiueao.zd palnpagos Ai.rein2a.z :t.LI7I8IX373 ?IO 1sel 2utmo12 st istl .zno gym noA apino.td IiI gsip ayllaws aaz} smau uotstnajai .rano aq-4 puy -pupal(' smau ienInw am fiuea 008 e gym smau ag} .tanilap noA dial II,aAA -patu.nem lsn[ uag0 ¿2up4a2 Aga.' saaua4sg .nano :Ioo.zd wum saletigle Am am }sn j HSIQ 3.LI773.LVS 33?l3 d.LnOSVMOx .moA pue noA à-ie wgm lug `svompu Al am smau otpu.' anquulsgns leuuo; .moA sig lsaq uoqeutqutoo am wog smau omet -moA noA a.ms .nantiap 04 moll smowi ag sueatu ktep.toas asooqo noAuoqewasa.td umo _ma owl kw 14eA, satue j;o uogeu3isa.4 4nnag ssaid jequapisaid aauuo3 pue `.zomne `.zoltpa -od.toout .zo Alpa.tip lseopewq uea noX lem wog swapuadap;o uoqenoena `uouega-I Isiieu.mo[lseopeang se punoa)loeq siH aSpa suoda.t Ietoads pue salepdn Itnalco pasop o sauueyAI puas ol sueid a3I1 sauois 2tq ue uneal smau .mo san0 digsaapeal VIoM pue `suodk ssautsnq `2tnuoyN am ut uo saotn.las anm pue wom4au Al aqp swag `smaN iunwiAi luapisa.td aotA sy st aH UNWOS uo oq Aiw aj spool I uogaauua3 3Jfl1?S e pUE spnpoid sMau saplays jqjxa 13 lugzodaz MiSSa12E salegje 0(3 Al?wt sqi alp uassaN UoI Page 34 RAM AND REVENUE R &R /Friday, January 25, 1985 vertiser he can be sure he is equip- the CRMC indicates, you have the Also, just because someone gets Gary Isaacs ped with a full range of facts and confidence to go out and succeed. Ray Sasser his CRMC does not mean that per- figures that relate to radio and Just learning the materials pro- Continued from Page 32 Continued from Page 32 son has the aptitude or attitude for competitive media. If a person vided by RAB prepares you for management. Nor does it mean he I'm going to be somebody who can knows he is professionally compe- your job, and passing the test son has passed the test of being a wants to become a manager. think a little bit better on my feet tent it builds his self-esteem. brings it all together. pro in the broadcasting business. There are many CRMCs who than the next guy. All CRMCs An added advantage to being a The test administered by RAB It's much like being a Charter Life wouldn't move into management have been through a rigorous CRMC is the value it has in your for CRMC certification is a seri- Underwriter (CLU) for the life in- for anything in the world because three -hour exam that covers sev- career. If you intend to make ous examination of industrywide surance industry. If you are going they would make less money. to with life eral months of study and prepara- radio sales a career, it is defin- knowledge. Much of the informa- deal a insurance per- They also enjoy what they are do- tion, so we have to know more. itely advantageous to become cer- tion comes from its "Radio son you want to find a CLU, be- ing. But anyone who is looking to The greatest benefit of being a tified. On the other hand, if you Facts" book and other publica- cause you are assured that the make a career in this industry CRMC comes from being able to are not committed to radio sales, tions, which forces a person to person knows all of the basics should definitely go for it. necessary talk intelligently about the dif- you probably have no business learn every fact and figure deal- to handle your affairs. One word of warning: the test is The is in ferences of various media and taking the test. The CRMC con- ing with radio and consumption by same true radio if tough. There are a lot of statistics how they relate to radio. By suc- firms that you are aware of all the various demographic categories. you are going to buy advertising, to memorize, and a candidate has cessfully completing the course aspects of radio sales and com- The candidate will learn the pros you need to buy it from a CRMC if to have considerable knowledge it is You and exam you not only understand petitive media, and basically con- and cons and vital statistics of vir- at all possible. know the about the industry in order to CRMC the radio industry inside and out firms that you know everything tually every media. Half the exam has trained and studied pass. Also, there is a lot of per- but you are also aware of the other you need to know to be successful. consists of answering fill- in-the- and passed the industry's exam, ceived pressure felt by a person which indicates competitive media as well. By be- blanks and true -false questions. he knows not only who has been out of school and his own industry but competing ing so prepared you can be a little The other half is essay, in which hasn't taken a test in 20 The "The greatest benefit of being a years. more professional with your you are given several hypothetical media as well. Another advantage process becomes a lot easier if clients, because you can speak to CRMC comes from being able examples of businesses and are of the program is that it helps a that person realizes that a sales- whatever they may or may not be to talk intelligently about the dif- asked to write a marketing plan person understand what a total person is tested every day. Every planning to do in newspaper, ferences of various media and for each of them. Is the exam advertising campaign is all about. time a salesperson makes a sale print, In a way the CRMC creates a or television. how they relate to radio. By tough? In a word, yes. he gets a commission and wins. I Accompanying this recognition The average advertiser is really self -fulfilling prophecy. It gives have seen successfully completing the billings flow rapidly by clients is a greater degree of just beginning to recognize the you two paychecks the first during the study period, because self -confidence. While I would like course and exam you not only value of the CRMC, but even more monetary and the second psycho- the candidate is forcing himself to to think that anyone who is sell- understand the radio industry valuable than the client recogni- logical. Do CRMCs make more learn things he was supposed to ing radio knows the basic facts inside and out but you are also tion is the added confidence it money? They should, because know already. knowledge is power. The more about the industry, the CRMC aware of the other competitive gives the individual so he or she Becoming a CRMC is an accom- salesperson has passed an exam can live up to a standard that only you know about what you are do- media as well." plishment, just like winning a tro- certifying this knowledge. It is al- a fraction of professionals are ing, the better you should be able phy. There is a lot of pride and most like passing a final exam, a capable of achieving. It sets them to do it. Our newest salesperson, self -esteem involved, and it is confirmation that you have passed The self- assurance derived apart from the others and raises who will be taking the test in Ap- easy if you know what you're do- the mark of professionalism in our from being a CRMC is another them above the average salesper- ril, has set some company rec- ing. industry. Every time that sales- valuable asset. If you know you son all because of proven abili- ords. The only way she could have person goes in to talk with an ad- are as far along in your career as ty. done that was to dig in, put her nose to the grindstone, and learn as rapidly as possible. All our CRMCs make well above average Robert Dobbs market income, and the reason is Continued from Page 32 because they understand retail- ing, advertising, and broadcast- While I have been selling radio ing. The reason they understand and have been involved in a level CART'EM UPON AA-4! all this is because they train for it, of management for a number of From AOR to CHR, Country to Jazz-Whatever the format, and the reason they train for it is years, it was only recently that I this cart's for you. For outstanding high frequency sensitivity because they knew if they didn't became a CRMC. Becoming cer- and headroom, compatibility with all cart machines, the pass the test they wouldn't have a tified was a professional goal that job. As far as I'm concerned, it is multi-format AA-4 delivers the sound that audiences turn on. I had continued to put off because another reward for achievement. the examination is extremely °;e THE AUDIOPAK AA-4 time -consuming, and there is a "Most advertisers are unaware certain amount of information to For stations who care what the CRMC designation comprehend if you intend to pass how they sound. means, so we promote the pro- it. In addition, the program relies considerably on a lot of other gram to agencies and retailers. knowledge latent learning Once they understand what the that comes from going out and certification signifies, however, calling on accounts and learning it starts to mean a lot because it about other people's businesses. positions the CRMC as a pro- The CRMC exam is not exactly the kind of test you can cram for CAPITOL MAGNETIC PRODUCTS fessional. Everybody else is and pass if you don't have the ac- 6902 Sunset Blvd. second best. tual sales experience behind you. Los Angeles, CA 90028 A person with a CRMC certifica- (213) 461-2701 We are the only station in our tion has a professional designation market which has this require- quite similar to those people cer- ment for our salespeople. If you tified by other industries. If I am have more than three years' ex- a prospective advertiser I know perience when you come on the that a CRMC will most likely take job, you must pass the test within a greater interest in me and my 30 days. If you have less than business, and will understand three years, when you pass that what I want to achieve with my mark you have to take the test and marketing plan. I also know that pass it no ifs, ands, or buts. the CRMC is someone I know I can Most advertisers are unaware depend on, someone who has at- what the CRMC designation tained a certain, measured level means, so we promote the pro- of knowledge and education. The gram to agencies and retailers. CRMC will make sure that I'm not Once they understand what the going to just go out and throw my certification signifies, however, it money to the wind. starts to mean a lot because it Anybody who goes out and does positions the CRMC as a profes- a little bit extra, and works a little sional. Everybody else is second bit harder, does it for his or her best. own self-esteem. That's what the Some people have raised the CRMC program is all about. The question whether CRMCs have a fact that you have a lot of pride in capacity to move quicker through what you are doing is an indica- the industry. The answer is yes tion that you will go out and work and no. I have seen some classifi- a little harder. You are proud of eds in the trades reading "Help your work, you're proud of those Wanted: sales, CRMC preferred," initials after your name on your but not to a great extent. The pro- business card, and you're proud of gram hasn't been pushed long and the fact that you have been able to hard enough to really catch on. accomplish something...... EIM...... LI I66 VD '069'0 uos/o61 x09 I. 3NOHd3131 woJ3 aD niaS anisnpx3 uy A211Nf1OJ/dIZ/31ó'1S/A10 133211S NOIló'1S 31111 3WVN 6lf`/9 A' puo y ivy spJaw I oGo4ob"o i o 6uiwwos6oad sll afipnl puo earl asn u133 l os ysold i 1 4r 8/ J ti áa H- ssalaaiM egg jo aldwos raNI-oAAI o puas asoald uollois I 02 rno diilouosrad puo 6uiz 'diz ppo ysold ssalariM I to f*0 i0%o4 I /o-)J .voy aas aw Jai 'uoyoóilgo ou /ty I i SiA ...... aaotu 'no puu SS3731NM risejy u ui sinoA sm AiIuAoj iauaisil puu Ailluuosiad s3utiulj aatnias 3utLUU.tuaoid laant-u-aatnti Ano uo pau2ts anuLi siaisuapumq dnoa &tuui os &jM Jo . roq aLi ut siagtunu lind Alluaisisuoa siaginsgns ino jo Isom ALlm Jo yse& aLp antaaai agop alp punoiu suopuis OOL uuLp a.1o111 ALIM siuLp agAupv Ysej ssaja,rm4 aLl su Aiiluuosiad LlanLu su uolluis inoA sang piu 2uiLULUUaoid .10 aainJas `Niomiau iaLpo ou puy Aiiluuosiad s2utlui puu AiluAol `ssauaiumu iauaistj sisooq 2uiLioN T R&R /Friday, January 25, 1985 Page 36 RADIO AND REVENUE Marketing The Medium Training Tools For Sales Success / \( td 1 ;\Ti. monummul ' . immommum ,4e. ...'-5 , , ".... samommul rsolommt #, , omms 4 . Wr m:- 50 Business Categories Apo:Assents& cona. e Votes - Motets Mole, - .c Snce vor. wyyogeSO , Amt.. Wept SIOes Auto Maroeges eenta eoeaes e.o; w.«Yc Beet CrKe SvoprY Sra. k Ywpa Motes ' OOS^GeMarf + Vet h Cowlectronew COOUIStore, tta. . Iteolets - Convenience Sor. aearcam Ñ tonMa ror - wr., apa.p Cen!en - Son o.nr blears MIN VoOMWMent y . hpanrg Cools Sloes Stops , Stock trWers saadOloo ,- twermrnnteh a honnas v elepttOne Stasa Cwaheholm. ar ngenta vrsts NutY CeO1M k.'oass CmC Oso Com. NF Vuks0 Stoves MomettoopnqlQW yey e s"e lt. 1 ``6enthal & h P re 5 111111111M1111111111111 program people and managers as profes- As a moving force in clearinghouse for market- numerous seminars and work- faculty members, this consultants, in- radio broad- ing information, RAB also shops, and publishes scores of ed- helps radio managers refine and sional marketing the skills. dicating achievement in the indus- industry, helps build radio's share of ucational materials. Some of expand their professional casting these programs and publications Limited to 50 students, this annual try. For further discussion, see the Radio Advertising Bur- media expenditures (though certainly not all) which weeklong course covers topics Page 32. eau claims two objectives: through an education pro- are part of this educational ser- ranging from motivation and time "Sound Management": Anew to develop dollars and to gram focused at both vice include: management to the mechanics of monthly magazine circulated to members only, "Sound Man- develop people. The organ- advertisers and members Radio Workshop: This semi- human interaction. RAB Associ- Sales Confer- agement" contains numerous ar- to new nar, cosponsored with the RAB Managing ization works bring alike. ation of National Advertisers, brings ence: This annual convention is an ticles on sales, marketing, promo- dollars to the radio indus- together current and prospec- industrywide gathering of over tion, motivation, consulting, and try through an aggressive Sales & Marketing tive advertisers to share informa- 1000 radio executives, managers, broadcast law. and marketing cam- Services tion, strategies, and techniques and salespeople for three days of "Radio Facts ": A handbook sales over- paign, and maintains a As part of its service to member while helping to expand the use of intensive panel discussions, work- providing a comprehensive forums. view of the commercial radio in- close relationship with ad- radio stations, and as part of an radio advertising. shops, and ongoing effort to inform the adver- Wharton Sales Management CRMC: The Certified Radio dustry in the United States. It con- vertiser trade associations tising community about the ad- School: An intensive, nuts -and- Marketing Consultant program is tains information on the latest me- and industry groups. As a vantages of radio, RAB organizes bolts course taught by Wharton designed to educate radio sales- Continued on Page 38 isaq aqj dno.ip °well zieN °weld onqndeti 01P REVENUE R &R /Friday, January 25, 1985 Page 38 RADIO AND Marketing The Medium SONAVENU Co mPUf I °'«a °°.°»°°°°°ti..e^raefurero a.»a, .-.,«°., od , occards ? °- % 177:: + ..'-°»a-,"°""...»,.. MKÉARlING n S\d dea` ° : »«. , -». ` . 5 0 ,+d°a wÁh»»yc. 11IE SM S0E iP, °^°4^^^w.:,,,°»°°`°^wm.:.,,! /aamfd moto 's O EGP n°i°,a 4°6,f r^.^+o«,.« + _ ./' as . °"°>r F a ,t° p` p w RetcaAïng P p dd.,,/r/^°a'>f'-^' m , Corn f i ,a,, Radio Puters `'PS¡P,l RADIO BUREAU CO -OP ADVERTISING -4 Spring > informative and writing and selling, and reprinting plan are several "RAB Instant Background" : "Explosive Radio Promo- and successful spec essential publications: of loose -bound publica- effective Co -Op tions" : A book outlining suc- This series "Introducing Radio from Page 36 scripts to assist the local station Continued radio promotions and pre- tions profiles industries and A booklet designed cessful in preparing copy for a wide range Advertising": senting step -by-step guidelines to critical marketing information. to assist management and sales in Material usually covered includes of advertisers. co-op advertis- dia buying trends, shows the use preparing and executing a promo- "America On Radio": More developing a sound to target business characteristics, dis- radio vs. other media, and tion from setting objectives stories highlighting a ing effort. The publication of who a client's customers are, success systems, - checking legalities. mar- cusses the basic terms, documents radio's strengths corn place, and variety of industries and the when business takes incor- forms, and strategies involved in pared with other media. the pro- keting strategies they -I- Format ": - Using this why consumers choose Covered topics "Introducing Radio Consul- "Flex porate. the co-op process. ready -to-use artwork, the manag- ducts they purchase. from "Tapping Co-Op's Po- tant Sales & Marketing": This range er or salesperson can design, Advertising tential" to "Retailer Record - booklet defines the basic terms of A Co-Op flip - "Sounds Of Success ": and marketing, and pre- adapt, and produce graphs, According to RAB literature, Keeping & Reimbursement." sales slides, and series of periodic publications Sources ": This the novice for a career as a charts, brochures, there are only two ways to build "Radio Co-Op pares or discussing the challenges of copy- of manu- professional radio marketing con- posters for sales presentations radio station revenues: increase handbook lists thousands writing, offering tips on creative plans grouped to- sultant. other marketing tools. the budgets of active clients and at- facturer co-op new advertisers. Simple as gether by advertiser category. Ty- tract company may sound, many broadcast- pical entries include this telephone ers have difficulty achieving eith- name, address, contact, All data er increase. One way a sales de- number, and co-op plan. partment can achieve both is bet- is verified by RAB prior to publi- is up-to- '1311W Ad3WO) ter utilization of co-op advertising cation, so all information dollars. Because of this, RAB has date. Humor Service A monthly The First Electronic developed a co-op information "Co-Op Bulletin": Write on stolen station letterhead or program to better inform its update of the co-op sourcebook, lists the latest phone to call (collect if you have to) members about all aspects of this this news bulletin use station of lucrative yet often ignored source co-op programs of hundreds 1747 Lincoln Blvd., Suite 314 (213) 305 -7216 of revenue. manufacturers. Page 40 Santa Monica, CA 90404 Included in this co-op education Continued on d,o14olo1 w 'W31SAS 9NINNIM 3H1 '011 1 S INd n1011010W .P9ll0o T7590-9L9-IE TP ',zabpupw buTlapplAI /saps 'ziTAp,z)I anals IIpD .LuauT Jamsup 01 STUpM auTHOH 'suzalqazd JO suuaouoo 'suogsanb ,znoA JanaTpLlM anTonpozd a,zouz Aauouz do-os JnoA a)Ipuz (DI. mot{ mom{ am -ao, zol saps JnoA dn iIoAsd suip,ibo,zd ang.uaouT Tsabbns upo GM 'SbuTIp,z JnoA pup ATTjTgTsTA LznoA isoog djat{ spi anpLl aM -suogouzo,zd SaIpS a1141 pup 1Sa191.11t dasT1 -Janpp 'aouaTpnp pjinq ol MOLI pug oulpo 'uialsAs uzpno-0 aLl1 anpLj Appa,zlp noA II Ipqualod buTiTOxa sTT pup uzalsris uipn0-3 at{i. jo AJqs 9111. ol aumoH Trio asn 'O9.191s NV bupfultp SiOLIM JabpLIptLi JO JauMO 11Oi1p1.9 P a,l,noA Ij 'AIanISSa,lbbp aSipLIptIolauI Upo noA TpLp SMau bTg . 1a}I,IpLLi InoA UI small OSIp si uzalsAs LupnO-D 3141 puv paLliOup SI aoupidaoop Jaznppinuptu JaATaoaH ¡Guo iSn( sT aouallaoxa IpoTutpai iunluaLUOUu snopuauia zi tpns dn pajlo z SpLI uza;sAs Oazals INV uipn0-3 SUOSpaz pijos aJp azaLli ¡3N17LOH IHL NO 0311315 WIC WVDO 3 VTOIIOIOW 11101»H) R &R /Friday, January 25, 1985 Page 40 RADIO AND REVENUE Marketing The Medium ide tewspapers, e . ims.. .-.arid u'h3`ßadro is better catch. MOM This push -pull "slide- rule" retail and de- understand radio's power, while age": profiles and sales presentations selling equation" for profiler breaks out target consum- marketing, "re- others adhere to the "seeing is Continued from Page 38 targeted directly to a specific partment store er groups and ranks them accord- business. tailing computers with radio," "fi- believing" philosophy. with the salesper- ing to radio usage compared These monthly information nancial marketing with radio," To better prepare in- for the competi- TV and newspaper. Statistics Sales Presentations packets identify trends and out- and "super marketing for super- son and manager tool were at work, RAB provides corporated in this media To Client Businesses line effective marketing ap- markets." tive forces H.R. Bruskin its members a wide range of ma- compiled by Local radio sales depends on a proaches for the local salesperson Competitive Media terial which points out the advant- Associates. wide variety of businesses, each of or manager to follow. Financial Newspapers' Latest Presentations ages and disadvantages of other "Inside which has its own particular statistics, projections, and con- An RAB "position paper" of the facts of life radio media when compared with radio. Claims": quirks and buying habits. Depart- sumer buying habits are outlined One many of the statistics must face is the While radio is not always the negating ment stores approach their cus- for the manager to follow, while broadcasters by the Newspaper Ad- of other media in the number one choice for an adver- promoted tomers from a different perspec- sales presentations are designed presence Bureau, and clearing up arena. The competi- tising buy, these publications sug- vertising tive than do automobile retailers, for the advertiser's information advertising equating circu- and newspa- gest why radio should at least be many of the myths and supermarket advertising in- and education. This is all part of a tion from television well as outdoor, direct included in a client's overall lation with readership. corporates a more direct ap- move to better educate all parties per, as other publications and cable, cuts the advertis- marketing plan. In addition, proach than do financial institu- involved, and to get that sale. mail, TV Viewers Are into a number of slices of Some of the titles of recent such as "Light tions. Because of these differ- Recent topics of these monthly ing pie and "How Ef- Many advertisers include: Heavy Consumers" RAB publishes a number of presentations include "radio's various size. presentations Reach ences, "The Radio Marketing Con- fective Is Your Advertising look at the Guide To Media ": This And Frequency" take a sultant's and how is designed to assist the reach of various media booklet are not) best salesperson by presenting the ad- advertisers are (or & ASSOCIATES, INC. problems involved served by them. Various statistics BILL HENNES vantages and are on broadcast TV, in support of radio advertising in advertising to outdoor, newspaper, yellow presented as better alternatives BROADCAST CONSULTANTS and demonstrate pages, direct mail, cable televi- other media, CATALPA LANE Offering expert advice in all formats - combine 1814 magazines, and shopping how reach and frequency sion, key to an effec- MT. PROSPECT, ILLINOIS 60056 with proven results! supplements. as an instrumental marketing plan. (312) 364 -6966 RAB "Profiler Of Media Us- tive 50E103E43 V311 Z13)1113218 01g-V001 $13113iS 4130144 NO111M dl VON 3H1 INO8d NOSAVHO V1\118111V omanaouiNt N3VIA101. ANN ONIHI.V3d 113(113,4 NOJfHitt noA oi dn NIA001 39 1111S -11,1 (139 I HOIH MOH 8311VW ON) R &R/Friday, January 25, 1985 Page 42 TURN UP THE RADIO! Street Talk Lots of talk this week about who'll nab the Congrats to ED KMETILOS ANGELES PD gig. No definite ECKSTINE, who's the new decision yet, but it's no secret that GEORGE VP /A &R -R &B at ARISTA. HARRIS, PD at METROMEDIA sister station Ed was formerly a longtime WMMR /PHILADELPHIA, is a leading executive with Quincy candidate. Jones's companies. In case you're a newly- converted 49ers After a hiatus from the fan, you might want to check out some industry, JAY JOHNSON is openings in the Bay Area. Longtime market back in broadcasting, personality TOM PARKER has left the morning joining KDKOIDENVER as show at K101/SAN FRANCISCO. Tom says Ed Eckstine PD. Jay once worked in he'll stay in northern California to further his New Orleans at WYLD and WAIL. on -air television career. Thirty -year broadcast Meanwhile, crosstown KITS PD BOB sales veteran MIKE HORN GARRETT has resigned; he can be reached at has announced the (415) 924 -1941. The acting PD is PM driver formation of MIKE HORN & RICHARD SANDS who's been with the Hot ASSOCIATES, a Hits station since day One. Contact KITS consultancy organization VP /GM ED KRAMPF if you're interested in this aimed at building local, one. retail, and national sales for and More West Coast (read "Warmer ") radio stations, groups, cable systems. Among the openings? OK. Owing to ratings slippage, TO many pros in the group are AND LISTEN KIXI- FMISEATTLE GM DEAN SMITH and PD Mike Horn RICK SKLAR, DAVE BILL NORTON have departed. No and DAVID CRONINGER. The new replacements have been named, but the KLEMM, AUTOGRAPH'S reached at (617) 536 -8392. station is now being consulted by BPL firm can be WUSL/PHILADELPHIA MD FRED BUGGS Across town, RON NORWOOD has exited SINGLE has joined WRKSINEW YORK as MD. DEBUT the PD slot after eight years at KMPS-AM & Replacing Fred at WUSL is TONY GRAY, who FM/SEATTLE to set up his own computer moves north from WOWIINORFOLK. business. Sister station KRAK/Sacramento PD DON LANGFORD is Acting PD at KMPS while KOSTILOS ANGELES "TURN UP maintaining his KRAK duties. The search is morning man DAVID K. underway for a new PD. JONES is stepping down March 2 to start If you're headed for the B /A/M /D SHOWPREP, INC., a full conference in sunny Miami, E /A's AOR Field service show preparation THE RADIO" Director JEFF COOK and AOR indie WYNN package. You can reach JACKSON have arranged a special forum for David at (213) 851 -4325 the record promotion folks attending. For I NEW & ACTIVE for more info. By the way, CI R details, contact Wynn at (404) 399 -0409. David will stay on at KOST NOW ON OVER 100 CHR STATIONS INCLUDING: & KFI as Production However, if business brings you to the David K. Jones Director. RAB Sales Management Conference in Dallas, WXKS-FM WCAU-FM KAFM say hi to ANTHONY MIRAGLIA, the new if you heard that M.G. KELLY is going Director of Marketing for CBS RADIO National And WPHD Q107 KHTR be KOST's new morning man, you heard Sales /N.Y. He joins CBS from McGAVREN to However, the rumor that M.G. will KPLUS GUILD, where he was VP /co- manager of right. on co -owned KFI (which would INTERNET. simulcast displace LOHMAN & BARKLEY) is absolutely ADDED THIS WEEK: false. PD NEAL MIRSKY is leaving WCKOIMIAMI to take on programming duties In additional L.A. personality patter, KRLA 93Q WVIC KTDY at WPLRINEW HAVEN, as of February 11 bring in the REAL DON WKFM KKRD KNIN reportedly plans to STEELE for afternoons when GREATER WBBQ K093 KKXL-FM Country promotion indie GENE HUGHES MEDIA takes over the station next month. WNOK-FM KCPX KKLS-FM has a new home: 6 Music Circle North, Page 44 WZLD WOMP-FM KFMW Nashville, TN 37203; (615) 255 -1633. Continued on WZYP WYKS TO AIR DATE ,cE&. TIME 23%' as FROM THE RCA DEBUT ALBUM "SIGN IN PLEASE" B lira rem4 l//rccjcr. °f 2 I FROM =AREA CODE NUMBER o yyESTU'OOD (EVE (2 / 3) 244/ -5000- - -- RC/1 M M E s E É ehe oh /y A/0/5 Sand eyed radio evew IT'S ONE ...AND ONLY AUTOGRAPH 0 .1111r FOR THE BIGGEST EVENTS ON RADIO, WESTWOOD i.(7ti/O OA/1"'3ti1O OOOM.ISgM SII 'OI42111 MO ueaR e sawn gZ >sow ui sloe qsaoy egg Aq saouewmpad anis sJanisap 2.,a3uo3 ul tape6auad pue spueH Ayg up awil yonysi mu_ ueysj Jessop ants Bwpnioup soisseso xAas pauuad-nneys snid '(a.iow pue sooyos Asauo-s 'aum asqiI ayl) sung yalm sNlo 'wnqie osos angap sly woJ; sreJa log ;o saouewmpad sn;uannod 6wJanisap pues pus asaM siy pue nneys saJnaea; anisnioxa aasouog siyl 'unnoqawoy eweqesb v(Jawo6guosAi siy ui aluap oinip aya asnoy pared e 3uoJ; ui aup poonnqsaM Ag papmooed .x/tas dnou6 wnwpesd-pinw ay1 pwyag s83.10; anileauo Aal ;o euo 'men Awwol 2sgeoonospegm6 Aq aouewmpad BAH anisnioxa ue noA s6wpq sayas 3Joouo0 Jno se t7 AJenasad ;o puaNaann áya vonnaaN oiped aup poonnasaM ayq wor o,y.0 R &R!Friday, January 25, 1985 Page 44 Street Talk Continued from Page 42 TOM KS103(KSDO- FM)ISAN DIEGO Assistant GARY RODRIGUEZ has exited his GM PD MIKE PRESTON has been tapped as post at KBEQIKANSAS CITY. No word on a Acting PD, following Dave Parks's move to replacement yet, but you can find Gary at KKBQ -AM & FM /HOUSTON (see Page 3). (913) 383-9217. Kudos to FRED DISIPIO SR. on receiving Also departing this week is Z98 /TAMPA the 1984 New Jersey Martin Luther King MD JOHNNY WALKER. With all this frigid Service Award for feeding over weather, that may be a nice opportunity to 500 destitute black families this past BY check out ... Apparently Savannah, GA is just Christmas. BA 7-29130 RAY WILLIAMS. He's R not warm enough for left as PD at Z102 to become programmer for Former WLS -AM & FM /Chicago KBIUILAKE CHARLES. While we're in Operations Manager STEVE CASEY has Louisiana, RAY WALDON has left landed at MTV. He'll be the Director Of Music WLCSIBATON ROUGE to take the OM slot Programming for VH-1. the first sing) e at KWKHISHREVEPORT. Current OM PETER STEWART, who came to Country KWKH about three months ago, returns to CHR as WRKAILOUISVILLE PD DAN TOBIN from PD at KQIZ- FMIAMARILLO- becomes the PD at WFWQIFT. WAYNE next week. Both outlets are consulted by MIKE McVAY. No replacement for Dan in Louisville Tom Robinson's Score a round in the Sacramento yet. News/Talk battle for KFBK. The McClatchy KGNR's entire morning station has hired away Changes at WUSYICHATTANOOGA, as debut on a two -year contract. team and signed them to PD Big JON ANTHONY moves into sales. MD /anchors DAVE The package includes host JOHN HART has been promoted to PD, while and Geffen Records, WILLIAMS and BOB NATHAN, staffer PETE PORTER takes over as MD. editor /producer BETSY BRAZIEL. HOPE AND WSOC(AM)ICHARLOTTE has dropped mornings Listen up! KIRT A/C in favor of Country, simulcasting afternoons with market leader WSOC -FM. GLORY GHS/M5G 24053 DANIELS is the new and National Sales Manager for the CREATIVE RADIO To D.I.R. NETWORK. As you can Wedding Bells: Office Manager see from his picture, Kirt's BROADCASTING JELTES and Director of a guy you don't want to DORIS KAMINSKY mess around with. Production BOB (1 2 -8). Just last week, POLYGRAM Denver Former WKTM/ promotion rep KATIE ARNOLD and Mark Charleston MD TONY Pedretty took their vows (1 -19). And advance RANDY Kir. Daniels LAWSON replaces congrats to RAB President BILL STAKELIN PD. CULPEPPER as WLSQIMONTGOMERY and LOUISE HALLAHAN of CBS SPOT SALES on their engagement. They're planning a June wedding in Washington. Seeking to shed its outmoded teen image, WPGC- FMIWASHINGTON this week became in WCLY ( "Classy 95 "). The old calls remain Diaper Duty: WHOK & WLOHI place for WPGC -AM, and there's been no LANCASTER, OH News Director CATHY change in the combo's simulcast A/C format. FITZPATRICK and husband Dave welcome daughter Sarah Catherine (1 -16) Many other call letter changes are occurring: KKMIISEATTLE has applied for the Finally, a real radio romance: KFOG/SAN Charted at #2 calls KOCK. After bouncing around Boston, FRANCISCO Station Manager TONY married the WCOZ handle has settled down at the SALVADORE and bride Beverley were in the U.K. former WNCWIPARIS, KY as of February 25. way back in November, but waited to take KOGO, another familiar sign, goes back to their Maui honeymoon until the book was over. work soon at KBBQ /VENTURA, CA. Now that's loyalty! produced by: Tom Robinson Management. David Massey at Domino Directions Ltd London BOB! o IN ONE THREE EXPERTS NM-779-700J MAHLMAN STEINBERG BIERNACKI Brokerage Appraisals GEFFEN RECORDS ,uuett 9961 6 suoi1a93ozd 1Tpri u0400j10d zo uapm Iailt -e3rze Xc[ 3Ourzzv pur 3apn3ozd II .ciad sazols u! 'sóuça fo a.mpw ata 'uzncur sozg zauzLA uIUuoai.pzo} 59 tuozi aluis 45z1j aLj uapl IarIatyAT trzPN uUozJ n1011 'ui1S11V t}}E'd VIM. 1093 V aLULutr 'aLULUIr 'aLULUir « Vnouj aanaN ll/'°X R &RIFriday, January 25, 1985 Don Henley & The Boys Of Shiloh "The Boys Of Summer" is a baseball metaphor, adapted from Roger Kahn's book on the '50s Dodgers, one of the great teams in diamond history. Henley himself was on a pretty strong team, the Eagles. And even his earlier musical teams included some interesting players KEN BARNES Henley and Richard Bowden, now of coun- try comedy duo Pinkard & Bowden, were HEAVY PHONES born in Linden, TX, and formed a group together around 1967 called the Felicity, whose single featured a Bowden song on the the flip. The A -side and a Henley tune on Up to Calling Later both Henley and Bowden migrated L.A., where they worked together in a group called Shiloh, a country-rock aggregation Telephone Songs whose one 1970 album turns out to be sort of Three current a country superstars of the future gathering Songwriters seem to have a hangup about telephones. place. Black /Urban hits, two of them sizable CHR hits, deal with the subject: Besides Henley and Bowden, the group in- "Mr. Telephone Man" by New Edition, "Operator" by Midnight Star, cluded noted steel guitarist Al Perkins, who Band. But phone songs probably go later recorded on his own, and one Jim Nor- Henley and "Beep -A- Freak" by the Gap "jug" Bell (title of a Sweet song). The man, who after inserting an "Ed" between adds back to the days of Alexander Graham became first a star band influence so to stay within the his first and last names telephonic total is probably a seven -digit number, now head of Warner Bros./ to Shiloh highlights in producer and three -minute limit (of reading time), I'll have to hit the Nashville. The album's Art Director was musical telephone history, but feel free to call in any significant addi- Bruce Hinton, who's now second -in com- mand at MCA /Nashville. Producer of the LP tions. Don Henley's was the leader of an in- between -hits combo, And The Number Is . . . the First Edition - Kenny Rogers. And the first single by The most basic approach is the song built label was Amos Records, owned scored less - Bowen (and around an actual phone number. In the pre - MCA /Nashville President Jimmy than- felicitous digital era, the most famous rock phone also Kim Carnes's first label as a solo artist). sales results failed song was "Beachwood 4- 5789" by the Mar - Somehow this collection of megatalent velettes. Wilson Pickett, first to adapt to to ignite, and Shiloh broke up. Henley teamed Ronstadt. That group became the Eagles, seven -digit numbers, changed only the ini- with Glenn Frey, who'd been in a folky duo off in 1972 with "Take It Easy" for a tial number and kept the Marvelettes' other called Longbranch Pennywhistle with J.D. who took of long run. But if Shiloh had made it, Henley six for "634- 5789." The biggest recent phone Souther, and Bernie Leadon, formerly Burrito could now be one of Nashville's reigning number hit was Tommy Tutone's "867 -5309 Hearts & Flowers and the Flying (or executives). (Jenny)," although the Time scored with Bros., and started backing up Linda superstars "777- 9311" and the B -52s released "606- 0842." (One of the amusing side effects side to phone songs. Jim Know My Name (Look Up The Number)" of these hits is the way they inspire fans to vide the human is near-definitive; by the Beatles, "Call On Me" by Chicago, call those titular numbers - amusing, that Croce's "Operator" the Grateful Dead and "Call Me" by Al Green, Aretha is, to everyone but the rock-hating elderly Manhattan Transfer and Chuck Berry Franklin, Skyy, and Blondie (who also did folks who always seem to be victimized. also had songs by that title. operators "Hanging On The Telephone "). Recently More polite artists, like the Four Tops with and Johnny Rivers pleaded with wrote an Stevie Wonder ( "I Just Called To Say I "Just Seven Numbers" and Steely Dan on on "Memphis," and Nick Lowe And, shifting You ") and Sheena Easton ( "Tele- "Rikki Don't Lose That Number," have ode to "Switchboard Susan." Love Wilson made a con- fone") have jumped on the party line (title avoided specifics.) the gender focus, Meri nection with the "Telephone Man." of a Kinks song). And the Gap Band's cur- In the realm of phone -oriented titles (or rent interest in phone technology was POT, as we call it in radio), there are far shared earlier by Rupert Holmes on "An- too many to list. Among the more well - swering Machine" and (bit of a stretch The known are "Telephone Line" by ELO, again) the Rolling Stones on "Off by Foreigner the Marvelettes' "Love On The Telephone" Hook." Top, Wilson Pickett's got The Phone" the Gap Band scores a (and not forgetting "Love On Ma Belle Amie number; below, Call" for the beeper hit by Suzanne Fellini), "Phone There are even a few songs about the Pretenders, "Hotline" by the Sylvers, "You phone company itself, notably last year's novelty rewrite of "Breaking Up Is Hard To Do," dedicated to AT&T by the American ONE YEAR AGO TODAY Comedy Network. ELO did "Ma Ma Ma Belle" in the '70s, and I guess even the Tee fl? which I always Set's "Ma Belle Arnie," OPERATIONS AT MOTOWN SKIP MILLER SR. VPIDIRECTOR OF thought was about the Bellamy Brothers' & WOJCITAMPA AL BRADY LAW GM AT WFLA mother, could be lumped into this class. PRESIDENT /CEO FOR BONNEVILLE JIM OPSITNIK NAMED And as a final addition, I should mention Telephone takes its name literally on this STATION MANAGER AT WJITINEW YORK FRANK FLORES APPOINTED a few bands who've adopted euphonious single Club (Virgin /Epic) (2nd week) #1 CHR: "Karma Chameleon" - Culture names, such as the Yellow Payges, a & The Gang (De- Ute /PoiyGram) (2nd week) #1 A /C: "Joanna" - Kool late -'60s rock band; Human Switchboard This Is The Williams (MCA) Hello Baby, #1 Country: "Stay Young" - Don Akron; a Midwest band called the Labelle (Philadelphia International /CBS) (4th week) from Big Bopper Speaking #1 Black: "If Only You Knew" - Patti Phones; and a French band simply called Van Halen (WB) (2nd week) A more complex phone approach is actu- #1 AOR Track: "Jump" - Telephone. ally including a phone call in the record. #1 LP: "1984" - Van Halera (WB) Before it's time to put some more change a very The Big Bopper's "Chantilly Lace," FIVE YEARS AGO TODAY in the slot, I need to credit a few sources. one-sided conversation, is the stylistic Concept & Inspiration: Hurricane Heer- model here. Carol Douglas started DAN MASON NAMED GM AT KFMKIHOUSTON an, Ellen Gazecki while "Doctor's Orders" with a phone chat, CHARLIE KENDALL NAMED PD AT WMMRIPHILADELPHIA Research: Hurricane Heeran, Greg "Walkin' In The Rain With The One I Love" DEAN TYLER NAMED PD AT KLIFIDALLAS Leschishan, the "Green Book." ARISTA by Love Unlimited ends with one. And Sug- RICHARD SMITH VPINATIONAL R &B PROMOTION FOR You" fea- More Irrelevant Titles arloaf's "Don't Call Us We'll Call #1 CHR: "Sara" - Fleetwood Mac (WB) phone solo. (2nd week) Mark Lindow of WQUS /Birmingham tures the first -ever touchtone #1 AIC: "Deja Vu" - Dionne Warwick (Arista) Boys (MCA) with a couple more songs with ti- The ultimate operator title must be Mother "Leaving Louisiana In The Broad Daylight" - Oak Ridge came up #1 Country: in their lyrics, following Grebe, The Tele- Loved Ya" Narada Michael Walden (Atlantic) (3rd week) tles not mentioned Earth's "Goodnight Nelda #1 Black: "I Shoulda - His excel- & Heartbreakers (Backstreet/MCA) (2nd week) up on my column two weeks ago. Company Has Cut Us Off." (Stretch- #1 LP: "Damn The Torpedoes" - Tom Petty phone lent examples are "Superstar" by the Car- it a bit, you could probably classify a lot ing AGO TODAY penters and many others and "Romeo's "Hello" songs in this group, such as TEN YEARS of Tune" by Steve Forbert. "Hello Dar iin"' by Conway Twitty, "Hello JOHN SEBASTIAN PD AT KDWBIMINNEAPOLIS Final note: if you would like to extend Josephine" by Fats Domino and Jerry BOBBY RICH NAMED PD AT KFMB-FMISAN DIEGO sympathies to Richard Allen, the Def Lep- Jaye, and of course "Hello Hello" by the ERIC CHASE NAMED PD AT K100/LOS ANGELES pard drummer who recently lost his arm as immortal Sopwith Camel.) (3rd week) #1 CHR: "Mandy" - Barry Manilow (Arista) a result of a New Year's Eve auto accident, #1 A/C: "Best Of My Love" - Eagles (Asylum) send cards to Allen c/o Sian Thomas, Inter- Long Distance Information, #1 Country: "Legend In My Time" - Ronnie Milsap (RCA) national Dept., Phonogram Ltd., 50 New /Capitol) (2nd week) Get Me Memphis, Tennessee #1 LP: "Dark Horse" - George Harrison (Apple Bond St., London W1Y 9HA, England. As Midnight Star proves, operators pro- 9000Z`J4 uo18u!yseM cou MN 'and lna!laauuoj 818 L9006 da'sala8ud sorl isaM dinluaJ 0£6I swam o!Pea 40 O£Eb-055/CiZ ZOZ is og6b 99 paa aip aa pinot >Z 04 ,1o3aZß 1111 417 sp a4 Sawnbu} Aa tipapa 04 anutil st44 uuotida9413d uottiaossti mau 0 otpti?I alp guis};.taapd ida.t 'ntia,ng >n uasa p unos ,o an.i }uauaaStiutiVl uoua mau au nd li} as s41 aaunouuti uoitiaila Sy uot}aal axa aLl ti aaisnl oaa?I ß oipti uis};,aap Sutalti S p pastiald st saaiaaas 04 R &R /Friday, January 25, 1985 Page 48 Datebook SEAN ROSS HIBERNETICS Time Around A Guide to by Jhan Hiber Watley's Nth Radio Ratings "They'd say you're moving to the devil's land, where the anti -Christ resides, all kinds of weird stuff." That's what Jody Watley's friend told her when she announced her move to Britain. In a recent interview with NME's and Research Simon Witter, the ex- Shalamar vocalist says she decided to go ahead anyway, largely because she felt stereotyped by the American music industry. limitations, "I was so pissed off," Watley says. "I couldn't stomach (A &R people) sitting there telling me my because I'm black, who I should work with, etc." Watley turns 24 on Wednesday. She was born in Chicago but moved around frequently. She joined Shalamar make along with fellow "Soul Train" dancer Jeffrey Daniel and, with the R &B hit "Take That To The Bank," helped the group one of those rare producers' creations that survive not only changes in members but also a change in producers (from Simon Soussain to Leon Sylvers Ill). I Am A Camera Van Halen's It might conceivably mean something that on Roddy Frame's 20th birthday, January 29, 1984, "Jump" was already America's top AOR track and about three weeks away from number one CHR. In Britain, Frame's Aztec Camera may be known for a few relatively intellectual hits, "Oblivious" and "All I Need Is Everything." In America, the Scottish group's finally got some sort of following from the B -side of "Everything," an acoustic reworking of "Jump." Frame's fascination with "Jump" was born from contempt, not admiration for the song. He's described the song's overhaul as "an attempt to make something good out of something totally worthless." Uw 1 Frame jokingly promises a bigger change than Van Halen covers for his next project. "I was thinking that Aztec ` ORDER b"cat;on Camera's next thing should be like the New Romantics, because it was never really milked, was it? It would be good to be a new romantic." Faace Otter MONDAY, JANUARY 28 1956 /Elvis Presley's first national TV appearance on the "Dorsey Brothers Stage Show." 1973 /Graham Central Station makes its concert debut. Here's what you get in simple, easy to read and useable form. 1977 /Freddie Prinze commits suicide. Ryan born. Chapter 1 1982 /Jackson Browne's son Radio Research Overview TUESDAY, JANUARY 29 of research -a history 1958/The Champs' "Tequila" released. Chapter 2 1962 /Peter, Paul & Mary signed to Warners. Focus On Focus Groups 1979 /Emerson, Lake & Palmer disband. yourself - Definition, use, do-it- 1983 /Stevie Nicks gets married. Chapter 3 Telephone Studies WEDNESDAY, JANUARY 30 - strengths/weaknesses, do's and don'ts 1969/The Beatles' last public performance, on the roof, as seen in "Let It Be." Chapter 4 1973 /Kiss's first show at Queens' Coventry Club. 1949. Other Market Birthdays: Marty Balin 1943 or 1945, Steve Marriott 1947, William King (Commodores) Research Techniques - Mail, in- person, when/how to Chapter 5 A Look Inside Arbitron - Intro and production Chapter 6 The Almighty Diary - evolution, longevity, history Chapter 7 Diary Analysis - how to get the other 75% of information Chapter 8 Quarterly Measurement - how to succeed, history and problems Chapter 9 Birch Radio - background, methodology, comparison with ARB THURSDAY, JANUARY 31 Chapter 10 1970 /Slim Harpo dies. revenues would have been Sales Research - a key to better Birthdays: Phil Collins 1951, KC 1951, Phil Manzanera (Roxy Music) 1951. Terry Kath Chapter 11 Sales Breakouts 39. - computer options, types of breakouts FRIDAY, FEBRUARY 1 leads the introduction of the 45rpm record on February 1, 1942. r 7 1939/RCA initiates its "Project X." which Order your copy now and take advantage of this 1964/ "I Want To Hold Your Hand" hits #1 in the U.S. SPECIAL PRE- PUBLICATION OFFER: 1973 / Steppenwolf comes out of retirement. 1968. This is definitely Rick James's Birthdays: Don Everly 1937, Ray Sawyer (Dr. Hook) 1939, Lisa Presley Please send me copies at $39.95 of birthday, but the official tally, 33 years old, is questioned by almost everybody. Hibemetics, A Guide to Radio Ratings and Research. 2 NAME. SATURDAY, FEBRUARY nine years before anybody hears about her in STATION /AFFILIATION 1955 /Petula Clark's first hit, "Majorca," enters the UK charts, ADDRESS America. 1959 /Frankle Avalon's "Venus" released. CITY STATE ZIP 1978/WB signs Van Halen. # MASTERCARD 1979/Sld Vicious dies at age 21. INTERBANK # 1981/REO Speedwagon's "Hi Infidelity" goes Platinum. E,CPIRATION DATE Birthdays: Graham Nash 1943, Howard Bellamy 1946. VISA # SUNDAY, FEBRUARY 3 BOOKS EXPIRATION DATE 1959/Buddy Holly, the Big Bopper and Richie Valens die in a plane crash. Make check payable to: R &R Books /Hibemetics 1967/Tornadoes producer Joe Meek commits suicide. (please allow 4-6 weeksfor delivery.) 1969/The Beatles, minus Paul McCartney, hire, Allen Klein. Ca. residents add 61/2% sales tax. 1978/The Jan & Dean biopic, "Dead Man's Curve," airs on ABC. Haircut 100 first reported. HIBERNETICS © R&R BOOKS 1984 1982/Nick Heyward's departure from 1930 CENTURY PARK WEST LOS ANGELES, CA 90067 J AuVOUro7 V nV0 W+1uuJ s6ui.iey umupiy V96Lï?) ANVJWOD S7NIIViI NO)I119bV 9 59NIlVE NOElIBEV -sauyóia aoJnosaJ o!peJ ay `SON3a1181:1b' s,11 "o!peJ ui puag nnau Jofew ay }noqe puu. pue 00E1-L88 íZIZ) le s6uue8 uoJliqJy IleO -asud,ins Ag noA goleo s6uReJ Luop os 'SaN3alI8-Jd lo Aouaioula pue uo!sloaJd `Jannod s,leyl Apn}s ol paau noA saléwi}sa pue `s}JedAep `solydeJ6owap owoads ay Noid noA slewJol podaJ algeloalas-Jasn noA -asn i(Ilenpe ueo noA uNewJolui o}ui sJagwnu ay} awn o} óuidlay `na( Joi NJOnn saop SON3alI88d pub' -suolsloap ssaulsnq a}nuiw-ayl-o}-dn aNew ueo noA os 'mpg Jana ueyl awi} JalJoys e ul }a)lJew JnoA o aJnlold e noA ani6 ueo y6noJypieaJg leol6olouyoa} e s,l .-6uilaNJew opal ui lsJu e si SON3a1I88d 'spuag aouaipne sael ay} uo dn goleo (341 /Spew aJ,noA pue `1X ®W81 JnoA uo `auoyd dn Nold sI op noA lly -sJnoA Ja}ndwoo Jno la)Jew olpeJ e sJanPp SON3a1181:Id -sauy6ia s6uueJ pazualnd -woo an W5`SON3alI8ab' padolanap s6uuea uoJmJy Aynn sjeyl y6noua }sej Lusi s}JOdaJ AIJalJenb uNewJolui 6uqa6 sawpwos pue noX o} aouelJodwl awud spuau. asoyl -spólJad óuueJ uaann}ag a6ueyo úeo saouaJalaJd 6uiwweJ6oJd pue s}Igey 6uiva}siI ui spuaJl nnau pue `anow ay} uo uallo si aoualpne JnoA -sa6ueyo }a)Jew ay} Aenn ay (pm dn daaN }ue}Jodwi s,}I mow' noA `oipeJ mow' noA l asixaxns AS (lOA DNIHDLVD wouA J.3NÜäIl1i JNIJAI\iH3 H d1}I R &R /Friday, January 25, 1985 Did You Hear The Nice Story About The Jock DAN O'DAY And The Salesman? Tom Kennedy of Miami's KISS -FM talks about the practice of having The Job -Hunting jocks cut "spec" spots, "those little boogers that rarely get on -air but often are used as a tool to get an advertiser to place the buy. I think it would be great to be paid for these babies, but that may be asking too much. How buns about a little 'bonus' if the spot actually sells the client? I hate to bust my on a spec spot and then never hear whether or not the guy liked it. Guide I his Survival of the way did "Recently one of the sales guys here at WKQS sold a client because was nice spec spot. The rep gave me a bottle of wine for helping him make that sale. The thought to say, I probably try a little harder for him now..." Part One and I really appreciated it. Needless doesn't know the first A There four good reasons for ac- a jerk and the GM The Gracious & The Guilty When To Look For New Job: are now they're about to thing about radio. And You haven't quit; you've been tively seeking employment at another radio station. You know it's time Your immediate shock So ... pull the plug on you. fired. Now can you let the PD know what gig when: followed by a feeling of anger. to look for another is quickly you think of him & his operation? No. want to tell them what they can do with 1. Your present job no longer offers you You Because you still need the PD's assistance, job: "You can't fire me; I quit!" You any challenge and you feel you've learned York, his new management told him he their and the time to ask for it is immediately from the room, all you can there. This is an especially good couldn't do any of the daily features he'd than stride purposefully after you're terminated, while he's still feel- door slamming behind you. gauge to use in the first few years of your developed so successfully in L.A. He pride intact, ing guilty and uncomfortable. The first career. Most personalities start in small became frustrated there; his new station WRONG! Unless you've got an indepen- markets and have hopes of moving up to in- didn't seem to know what to do with him. dent and adequate source of income, you creasingly larger ones. But there's no point After a few months, hé left New York and never resign in that situation! If you quit, in leaving a good situation solely because has moved around through a few other ma- you won't qualify for unemployment com- "You still need the PD's assist- the new job is in a bigger market. jor markets since then. Was it worth it? pensation ... and if you're being' `let go" or to for it is When you start your first radio job, 3. Your job appears to be in jeopardy. Too "phased out" or "terminated" due ance, and the time to ask you're almost overwhelmed by the task of many jocks are shocked to find themselves reasons beyond your control (ratings,' immediately after you're termin- competing with the more experienced unemployed when they should have seen it economics, politics, format changes, etc.), "pros" in your market. After a while, coming: constant hassles with manage- you're entitled to your unemployment ated." however, you realize most of those guys ment, credible rumors of a major format benefits. aren't all that good. Your first few years, change, serious personality conflict with It's not unheard of for management to especially, should be ones of continued the PD. The insecurity and unpredictability try to maneuver you into quitting. Don't thing you ask for is a letter of recommenda- growth. One way to measure that growth is of life as an air personality constitute the take the bait! Last year a station in the tion. It's important to ask for and get that to aircheck yourself daily and save the other good reason to aircheck yourself Southwest wanted to fire an air personality, the same day you're fired, if at all tapes for future reference. If you're con- letter that's when the PD (and tinually improving, you'll probably find possible, because too) will be most likely to be that that "great" aircheck you made six the GM, with you. After all, guilty can be a months ago is filled with flaws ... just as generous motivator. today's "great" aircheck will pale by com- powerful direct and gentle: "Well, I guess parison with what you'll be doing another Be both start looking for another job. six months from now. I'd better mind giving me an honest letter But if you've met with success in your Would you so I can show prospec- market and discover that meeting or of recommendation that we parted on good beating the competition no longer is much tive employers terms ?" Usually the PD will graciously of a challenge, then it might be time to start when he does you add, "Great! looking around for bigger things. agree, and my things together while 2.You're unhappy with your present job. Why don't I get you type up the letter ?" Sure, this should be obvious, but the inverse point the PD might indicate that of this rule should be considered: If you are At this come back later in the week for happy where you are, perhaps you should you should It's crucial for you to be firm on Having a job that you enjoy, the letter. stay there. I'm really feeling over- working with people you respect, and living this point: "Gee, whelmed at suddenly being unemployed, in a community that suits your personal and the best telescoped who happened to be woman. The PD decid- every day. Keep five and I'd like to start sending out tapes this social needs are riches that shouldn't be belong on the air, at least shows at home. Review them each month to ed women don't don't mind waiting around for given up lightly. It's important not to let afternoon. I keep them up to date. not as disc jockeys. Instead of saying, it." your national ambition catapult you out of looking letting you go," the PD told the jock 4. You lose your job. Obviously, "We're Remember, the PD wants to be left off an enjoyable position and into a better - is a wanted her to be news director ... even for a new job when you're unemployed he the hook and is grateful to you for not mak- paying or more prestigious one that isn't Psy- though the jock in question had no ex- lot harder than when you're working. ing a scene. He's so grateful, in fact, that right for you. Do you absolutely hate the you're at a disadvantage. perience in news and no desire to change chologically, you hit him up for another "favor" : "I real- snow? Then why leave St. Petersburg for in that manner. You're much more desperate to land her career ly wasn't prepared for this. Would it be Detroit? Do you relish your freedom to do something, and this can make you more "Just try it out for a week or so," the PD okay with you if I were to use the production extended on -air phone bits? Then why leave likely to take a chance on a gig you other- the jock have done? room a couple of nights this week to dub off your happy medium market job for a major wise wouldn't consider. Also, an said. What should Well, the jock had a contract that airchecks? I'll provide my own tape, of market time & temp gig? unemployed air personality is more attrac- specified her job as "disc jockey." She course." Get the PD's commitment before tive to a program director than an wasn't described as "general announcer" he has second thoughts and posts a notice unemployed one. It's easy to understand or "member of air staff" or "on -air informing all employees that Ed Jock no "It's important not to let your na- why most PDs would rather "steal away" a employee "; she was described only as. a longer is allowed on the premises. jock from another station than hire some- tional ambition catapult you out "disc jockey." Had she agreed to try being Getting fired is an unsettling and upset- one who's just been rejected by his or her newsperson and ended up quitting, she ting experience. It takes character to see it of an enjoyable position." employer. a probably would not have qualified for through with some style and class. ..and it If You Love Your Job unemployment compensation. The station builds professional points that may help lead along with given her another job. to your next job. - I know a jock who for years held down a You haven't been getting had, after all, philosoph- not qualified to be Job-Hunting, Part Two. drivetime shift at a major Los Angeles sta- management. Personality clash, She told the PD, "I'm NEXT: you want to call it. The PD replied, "So you're tion. He made good money, had a good ical difference,whatever news director." visible in the market, and The PD or GM calls you into his office and quitting, then ?" "No," she said, "I'm will- home, was highly and with your to continue in my job as a disc jockey I NEED YOUR INPUT. Letters, comments, had a fairly secure position. He was offered says, "Ed, we're really unhappy ing got an '.attitude pro- and, in fact, would like to continue in that cassette airchecks are welcome. Due to a large a job in New York City. The people offering work. I think you've I and forth like that for I regret that I cannot the job were rather vague about what they blem." job." They went back volume of mail, however, ?? Hell, you've been the PD uttered the wanted him to do, but they were willing to An attitude problem some time, until finally critique the tapes I receive. putting in let you go, pay more than he could get in L.A. He took busting your back for this station, fateful words: "We'll have to low pay. The PD's the gig. As soon as he went on the air in New very long hours for very then." spiopaH eiqwnioD ¡mpg au 3 o }no sppb' ££ sales uoijliyA1 5 1a1'0 puy spiemd 8 TIM shuzumip 1786I a4Z uzo.zA padeas3 6 c VllNITtiI ()IL b 0,11,01, %It fiE/L6 £LI6DdeigwnioDAIOIIINVM :I11164 :wnQ[b' a4.L u-101A HMI }y slsanbas UT clod, puy snmS wnulw[d 441M pau.uy AI!neaH wnQly a4.L wol3 6611IV:I1I V A() Hi/ANSI A,I.,I.V(i PnVW' hal JKI811,Ldal 1.'7 pappv ÌsoIN %89 OL/I9I a41 JO auo Iszeñdmle L£88£ D"wn'o3`cMTh 1K2130K111I NC, u.IO.zA ALyN uO uoilelos AneaH ui uaaS Ise 661I1IIT,i :I1I1 91\I(I:I:I/I4è :[or A'i'III e,gwnio°ccSSOII .u.inglH (M7176£ DA 21111, SAHS ayZ w°1-i ¡sp1o338 uolllN OOI lanO pI°S seH }e41 pues au way uew tis asealas olos 'sly au 6611I9IN 1I:I1I,I,()NV I,S111 ti:[jlf)fvr maim ÄV(101L ISIIAYIJ UllOA NO (I 3 VIVA( dur dream is to introduce recordings of musical quality by a diverse roster of uniquely talented artists, and to present their work with care, integrity and vision", New York City, January 1985 THE MANHATTAN FAMILY OF DEDICATED MUSIC PEOPLE ANDERSON BRUCE THERIOT BRUCE LUNDVALL STEPHEN REED STAN SNYDER GORDON JAYNE LIPMAN GEOFF BYWATER BRUCE GARFIELD GERRY GRIFFITH VARNELL JOHNSON SARI BECKER LISA JACKSON CANDIE TAYLOR DIANE NIXON TERRI BURKE BRIDGET SULLIVAN FRED KRESSNER AND SUPPORTING SERVICES MARTIN BLUE NOTE REISSUES: MICHAEL CUSCUNA GRAPHIC DESIGN: MANTEL KOPPEL 8 SCHER PRODUCTION: CHRISTINE wl'wtllwm owv.,4 u'wawx uwioyuwV'5861 V ANVdWOD IW3/1OlIdVD M3N V SI Sa210D3á NVIIVHNVW '6£6I aauis zzvf uz isauífay 7,9(07 aow an18 a1quaDJw°u1 alp fo uonngu1sip apvnppom aazsniaxa puy u1nia1 alp .ó1.1.7llnouuy puv SWIW S31äVHD g N3HSf18 37I211Vd NäOHNI3813VHJIW :SäD(1130äd a31VoOSSV W01108 )IDV18 SiJl3NIVII VW JO 1SVD 1t/N1O1210 3H1 2Pd81f10 Y )INId Sf101D1A J121f1D213W DI213 )INOW 'S 1 dINt/1 213ONdO13dd0a 11A3N 3188021 ZN3ZI1IS a12lOM 213SSVW 13VHDIW Hpf101 3H1 Wv321a JO S3D3Id iN3O2Jfl =ma Td S3NOf 3Db2IO Sa21OJ311 NVIIVHNVW 30 S1SIlöV 3H1 AMERICAN MUSIC MAGAZINE Radio stations can now make RICK DEES a part of "AMERICAN MUSIC MAGAZINE starring RICK DEES" their air -staff all week long. is filled with lots of music, Rick's ingenious wit, his irresistable charm his "AMERICAN MUSIC MAGAZINE starring RICK DEES" and entire cast of comedic char- acters who ... five one hour shows, one for each day Monday have made his week -end program a giant through Friday, every week. Ideal for drive time success. Drop -ins from the actual stars themselves adjacencies, mid -days or early evenings. will complete the program. Just as TV's Entertainment Tonight lets everyone For station clearance information call our Washing- know what's happening in the entertainment world, ton, D.C. office at (703) 556 -9870. "AMERICAN MUSIC MAGAZINE starring RICK DEES" For national sales information call our New York office will let your listeners know what's happening day by at (212) 869 -7444. day in the world of music ... from Rick's vantage point in Hollywood -the record capital of the world. The Stations` You'll find out the WHO, WHAT, WHERE, WHY Uniftd AMERICAS TARGET RADIO NETWORKS C. AND WHEN of videos, tours, new albums and new projects. Who's hot and who's not. New York Chicago Washington. B.C. 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In addition, the station's "Artist Of personalities around the clock, but most The Day" promotion means $92 and an en- As programming head of the most recent convert to CHR in New York, would be hard-pressed to tell you who's on tire catalogue for listeners calling in when how does WAPP Operations Manager Gerry Cagle view things? "(PD) the air after Scott and Ross." they hear the day's designated artist. Michael Ellis and I are still getting the station to sound like we want it to. So why does Neil think WKTU's numbers Were not too far away from being there. When that happens, then we will declined this past book? "WKTU has al- ways had a very high cume, and continues paint a target on someone's and take back careful aim. to do so. Our cume is shifting to a less ethnic "It's important for everyone do- With four CHRs in New York, each of us mix than before, so this decreases the TSL for Z100 to make a few mistakes. I'm not sure ing the format to have a goal in has a which be closet competitor could ( time spent listening). I think our approach what WKTU is doing, but I have a lot iof determined by ratings or by sound. We have is more one-on -one with WPLJ, as we both mind of being number one. If respect for them and Sunny Joe. I think he's to see who we can play a lot of music of still putting the building blocks together too. At Urban and have more they don't, then they should be beat first. It's sort of an adult feel. one time Jay Thomas was one of the best selling something door -to -door, like knocking each of "Z100 and WAPP seem more head-to- morning talents I'd ever heard, but since I real- the other guys off one head. It might boil down to a playoff -type or soon will be." ly don't pay much attention to the competition, at a time. This is my situation. Because of WAPP's history, the -Neil McIntyre 1 wouldn't know about him now. Anyhow," he 'three steps to victory' market has more of a wait -and -see attitude noted with confidence, "all of this will soon plan. In WPLJ's posi- about it. I don't agree with those who change as we really gear up." think tion, they have to beat we can't make it because we're a latecom- Part of that gearing -up process is the hiring 1100, but we can take er. No one is too late into if Follow The Music of WBTTIMIlwaukee PD /morning man R.J. getting any race Leader aim anywhere. In the they doing something unique (Rick) Harris. "He's one of the freshest, fun- are and are Confident about the future, Neil added, end I want to beat ev- -presenting a better product than the rest." niest guys I've heard in years. R.J. will be a kil- "Our input from Sunny Joe allows access to eryone." Gerry Cagle Neil is hoping that WKTU's "$10,000 Mu- ler for us. Unlike others in this town, we're go- his research. I've no doubt we'll be a big Gerry had some observations on the CHR sic Monitor" (where listeners check off ing to be innovative in every daypart." winner. I'm really more concerned with fragmentation and how it has affected things. their ten favorites from a list of 92 songs, staging promotions that are more timely "Looking at the book realistically, I'm not sure return the entry to win $5000, and grab an than the competition, rather than the over- why everything is down, but it seems the au- additional $5000 if they hear their name and all efforts of what they're doing. I don't dience WAPP had at the begining and the end call in within nine minutes and 20 seconds), worry about the music end, since we're al- of the sweep are completely different. After will have an impact on its audience. The ways going to beat them on the hits. We in- spending some time observing everything, I've contest has been supported by liberal TV tend to be `New York's Music Station. "' got to admit everyone in this town is good. Usually one CHR is outstanding and the others are lightweights. This is really going to be a PD's battle. Innovation is the key. It will take a sly fox to win." Predictions Of Demise For Trying To Become The Sly Fox Like Scott Shannon, Gerry is known for be- - Latelys ing a Come- hard -charger bent on success. "WAPP Johnny will win with its innovative programming and With years of New York experience promotion, plus active community involvement behind him WPLJ PD Larry Berger in feels victory for his station is in the near future. "We're here for the long-run. the coming months. With all of us being Using the theater of the mind, Gerry is doing pretty tight-listed CHRs, it's impossible Our decision to change from a to play a contest called the "Little Black Box." Ongo- AOR to CHR year and a half ago using the the wrong current records, will so this battle ing clues prompt listeners to call in to win its handle 'Hit Radio 95' was a well- thought -out and original idea. ABC is a con- go far beyond the music. We need more contents. "In addition, I've got a ton of cash to servative company, and by nature so am I. Anyone expecting us to drop out cumes and loyalty before we can expand. hand out in simple, uncomplicated ways. Our will be old and gray before that happens. The 'Johnny- Come -Latelys' are go- Thanks to Michael, our music is on target. TV campaign will let people know that we're ing to have a tough row to hoe." "It won't be a question of how many dollars new and exciting. are spent, but how Larry recalled, "This happened before when they're spent and how "We're not overhyping as we go in. In other We also contributed to our loss, but have quickly the city takes the station into its heart. everyone went Country, and when everyone since corrected 1' places I've dropped a bomb, but here I think our mistakes." One of us is going to be New York's favorite, went Disco. Broadcasters are too trendy patience will be a virtue for us. When WAPP From Frying Pan To Fire I regard for the but couldn't predict how soon it will be us. was an AOR station we had ratings but no without Calling upon the recent past to Today I I act as a pat- don't see Z100 deteriorating, but six heart." Gerry admitted, "The listening au- market's needs. don't tern for the future, Larry said, "When WAPP I was any months from now do. dience does have a wait- and -see attitude think there changed from "I liken WPLJ to a defensive football team, real thought when AOR to CHR they set them- about us. But once we prove it to them, I know selves up for history to repeat itself. They while Z100 plays offense. WPLJ is just waiting well have them locked in." these changes were made at WKTU or came on the air as the third AOR, and now as WAPP. It's amazing to me the lack of depth in programming in this country. People just follow like sheep. Ego Being First Is Most Important Larry Berger is controlling format decisions rather than market demands. "Anyone who has heard WPLJ and WHTZ Continued on Page 55 that let their competition control their program- can tell an immediate difference in presenta- ming. Anyone Someone's going to take a fall. You can book that's worried about their corn- tion, so we both serve different functions in the fact that petition is wasting a lot of sleep and energy. we'll wait them all out." the market. I don't see that WAPP or WKTU It's Program For Your Audience obvious that others in this market are pay- demonstrate unique functions within CHR for ing a lot of attention to us by what they're now New York. I feel those two stations are doom- Scott wouldn't comment on who he thought programming. I'm not saying don't pay atten- ed to lower shares." would be the first to fall the fourth CHR, they're in no better shape. out. "I've got no tion, but don't clone, either. You might im- And speaking of lower shares, I asked Larry vested interest in They will clearly have to do things better than commenting on that subject. prove your position, but you can't win unless if he thought the increased CHR competition us or Z100 to make an impression. you offer a better product. caused him to lose a full share. "Sure, that "WKTU's hiring of Dan Ingram does say "Our energy and personality levels were may have something to do with it, since every- something about their commitment to the for- "In the end, it doesn't matter unique to this market. Now others are trying to one is sampling everyone else right now. But I mat," he observed. "They've got to go lower imitate us. There was a time when no one how many points you scored or don't think the music was as good this fall as in in the ratings before getting better, as much of handed out money; now everyone is." During how fast you ran the summer. Many major artists put out big their audience hasn't really gotten the mes- the race. the fall book, Z100 used the "$10,000 Mys- hits, but they weren't as broadbased as earlier sage about what they're up to. WPLJ is al- What's important is tery Sùperstar" contest. Each time the contest to be first." releases from the same album. We can be vic- ready established and we're set to continue was run, the 100th caller took a guess -Scott Shannon at the timized or enhanced by playing mostly cur- making inroads within the format, no matter identity of the four mystery voices. Also during rents. It's still the better alternative to oldies. how many competitors come at us." the book, in cooperation with Wendy's and We're like Kentucky Fried Chicken; we do one Agree Shampoo, the station used Z100 Su- thing right, and that's being the best CHR in perstickers to give away a Corvette. Super - N.Y.C. I spend more time worrying about im- stickers, version two, is underway now. proving my product than I do about the pen- Scott remarked, "The newcomers are al- Slicing Up New York guins running behind me. I've been on top for ready seeing it's not going to be as easy as it five of the last six books. They better put on Continued from Page 55 move into a less crowded then those once was. Personally, I like WAPP's outward arena, faster track shoes to catch up." sound better than the rest. It's more specific - Playing the hits is the basic philosophy of winning stations who stick with CHR will With increased competition there is the sounding, more cohesive. It's a clean, crea- CHR. It's a proven concept which will al- only prosper. Remember, if you change for- tendency to look over your shoulder more at five, but disciplined sound. 'They sound a bit ways work. Whether there is one station do- mats, go into it with the commitment to ac- what others are doing. According to Scott, like Z100. So does New York need another ing it or four, there will always be a winner cept nothing but the best in all areas. With that's a mistake. "I get so amazed by stations Z100?" who is satisfied with the money and ratings this attitude, the chances for success are returned. Should competitors decide to greatly improved. -sddiN urgod ¡oealyo 'Non! aW $SMN Si ParHog óuleg luoy ul 'II!i8 4!8 poop -ieaaua9 u! otpea IAN alowoad 'padoq s,VOtV pue 'eu!I)1 Ib' lsoyoo 5u/wow 'slllrJ peig s,11 'pue 'sauotdpeat q2no.ry; oaaals IAN jo ii771M SAVM7V . 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SNOIJ.V.Ld AI]! Lg abed 986 L' 9 Z AJenuer 'Aepu j/EFH R&R/Fnday, January 25. 1985 STEVE FEINSTEIN PROGRAMMERS' SALARIES Are PDs Getting Their Money's Worth? Take the following radio biz truisms: "A good program director is an integral part of a station; ideally, he's part showman and part businessman." "This is a people business; winning requires hiring the best people available." BORN TO POSE - KLOUHouston morning team Dayna Steele and Charlie struck this familiar pose for a poster that the station gave away while Combine with these universal truths: Springsteen -mania gripped Houston. "Each according to his ability." "Money talks." And mix in the correlation between ratings and revenue that generally applies. The equation would seem to add up to PDs' paychecks PD vs. GSM growing commensurately as stations grow in profits. After all, success- ful programmers produce the audience that brings in the bucks, right? Unfortunately, this isn't always the case. Granted, in recent years, there's been Earning Power substantial improvement in the salaries PDs command, particularly in larger markets. Enlightened management no From a programmer's longer views a PD as the chief disk jockey perspec- Consultants' Effect and pays him accordingly. tive, earning less than the GSM Do consultant fees often cut into the There are two financial frontiers that the seems inequitable. Consultant Jeff salary left for a PD? Beck recalls an owner majority of PDs hasn't crossed, though: Pollack says, "Both jobs (PD and he knew who proposed hiring a "drone" PD More often than not, a PD's compensa- GSM) are critical, and inter- at a salary virtually identical to the amount tion doesn't rival that of a general sales changeable of money the station's consultant would re- manager. in their importance to ceive. Beck objects to this approach, feeling the Most PDs, particularly outside of ma- station's success. There's pari- even if the station does well with a cookie - jor markets, work on a straight salary with ty in the responsibility, so why not cutter approach to programming, it will no bonuses offered for ratings performan- parity in the pay ?" eventually suffer when faced with competi- tion. ces. KISW /Seattle PD Beau Phillips notes, "If We'll study why those situations prevail, a PD can deliver a couple of ratings points Why The Difference? and take a look at some exceptions. Mel Karmazin John Beck that are going to make a half- million -dollar In some instances, AOR PD salaries may difference in billing, he deserves his fair lag behind the job's increased responsibili- share as much as the person who is then ties in comparison to the '705, when some better able to write the additional business. PDs functioned as glorified music direc- PAY BY NUMBERS It pays to hire the best. It's silly to spend tors. Phillips observes, "It now takes a $15,000 less and get a C+ caliber PD instead smarter programmer who can do more of an A caliber." than just music rotations. He's got to know how to position, image, market, and mer- Beck And Balis Bond chandise a radio station, and how to fire up an airstaff." Ratings Incentives One GM who'll offer no argument to that Nonetheless, the GM who sets the respec- school of thought is KSHE /St. Louis's John tive salaries usually comes from a sales who Beck, indicates that PD Rick Balis background, and as Infinity President Mel receives a salary "As ye reap, so ye as partners instead of as employer /em- comparable to the Karmazin notes, "may not regard the PD shall sow" is a station's GSM. (Balis noble concept. Though not yet ployee." clearly earns his position as highly as the GSM. The PD may it's keep, as KSHE has risen 5.6- 7.2-8.8 -12.0 the industry standard, some opera- Not all PDs embrace the bonus system. be the guy he used to battle with over the Some feel they should be rewarded on the since his return to the station in March '84.) spot load." Beck's tors are applying this tenet to PD basis of their expertise and how they per- thoughts on the matter will earn At Infinity, according to Karmazin, "we salaries by offering incentives for form their duties day -to -day, rather than him points with programmers. '`Ratings pay PDs at least as much, and in some equate to dollars, in the end. In highly ratings performance, much as ac- according to what Arbitron says. "I don't a cases more, than sales managers. We feel competitive market, if your PD is either count execs receive commissions. want my salary to hinge on Arbitron's the single biggest factor in the success of methodology," says KISW/Seattle PD Beau making the station's numbers grow or the radio station is Arbitren, and the person Dwight Douglas, President of consultan- Phillips. "Bad sampling or bad returns can maintaining great numbers, his happiness who influences Arbitron the most is the pro- cy Burkhart/Abrams /Michaels /Douglas & screw up the numbers. I look more for directly relates to the bottom line. I look at gram director. If you have any doubt the Associates, says, "A smart programmer on overall trends and growth." paying a PD of that quality a good salary as importance of the numbers, try to get will ask for a bonus system or even equity a profitable investment." Have It Your Way through on the phones when the advances in a company that offers stock. In our own Beck feels a top -notch PD has at least as are ready." company, we have a bonus structure that President Mel Karmazin says Infinity broad an understanding of what makes a This applies particularly in major rewards for performance our associates lets programmers choose between a radio station tick as a GSM. "A GSM markets, whereas "in a smaller market, when numbers the come in." straight salary or an incentive program. He doesn't have to understand the intricacies personal relationships with clients and At KSHE /St. Louis, says GM John Beck, feels a PD "gets a salary just for being in of researching and marketing the product, financial institutions mean more. There, if PD Rick Balis gets a base salary and the position and the effort he makes, while a while a strong PD will be able to go on sales you're a retailer who advertises and gets receives a cash bonus for each 12+ ratings bonus rewards the of on basis performance calls; he understands the station's budget results, you don't need to look at the point over a benchmark figure the - share and meeting goals. Because of the fragmen- and the overall operation of the station. numbers as closely." that Balis inherited when he took over the tation and competition for audience, it can "Also, the PD not only controls the larg- programming reins. As the station's be in the interest of owners and managers est chunk of the operating budget that's set Weidel Tells Why double -digit numbers start to level, Beck to establish goals and reward people for from month to month, he also manages the KZAP /Sacramento VP /GM Tom Weidle anticipates setting an incentive system achieving and exceeding them." biggest group of people at the station. He has been through the programming ranks linked to Balis's ability to meet budget. He Karmazin's system offers rewards for has to be a leader and weave a fine fabric of himself. He also believes that a PD in a hot- explains, "I try to get the PD into the communication and security among the ly competitive market is worth the same business of the radio station, and I look at us Continued on Page 60 airstaff." Continued on Page 60 .0 >u, wo).>u,nMp.ovwnn'.pwaaywriA,M sed, VUU1313 Sa2103321 dNV S3113SS13 >ISf1W Vä1N313 NO 318V11VAV .'. w arnva Ag7aoA .r47 UT - 4 an.- ao; gonm Aaan noA 'meta YdM gbnoag7 pa7nqp7s7p pue spioa.y va7ystH 46noi47 uoo. paseatea .'op o1 TWO u, 4aoX r,A124. 20; 4aivM qoavasaa a.auva 07 butyem st A27snpu2 P2020a a277us a47 7e47 7i011e ant7vsad000 7ue7aodot ue OZ a7ngtsiuoa tt,noA '7avd anoA 6utop AB 'atnps4os snjsuaixa uae uo abvyavd óutst7asnpe t.7o7 e gbnoag7 amgtv ago . 00moad o7 psavdad aia pue po7aad wtvs buot v s7vdtapue .M s7od. s7e-uo puoo.. 09 puy 0t óuTpntout mogTv .at7 io; ubtadelva uoTiomoad a, uaixa u but7vuop st.A.Ly 'tta a2aA 7T sntb tiTA noA ado 4 A Iuteisaa aM eaqsodxa mnmTxw io; mnqTs .47 uot7tsod o7 noA pesa an pup '4bt4 s7 ooa[ozd sp. o7 7umirmoa ano 'stsgsi 7uass37Tp s0s; TT. .óuos 174 1T supe7000 mnqtv ago .'o0 01 tioy u, good s,A131. p.1771 -AaTi?qTstn .io7s-uT 46T4 iT sntb o7 dt04 anoA paau OA puy 2627uaD 4aav.s.y aaaueJ JXy .47 07 p.ivuop en mu (saa7Tan 's7.T7a. 'sa1stiqnd ' .cuvdmoa Paoaaal PioaOa s747 moi; ttv 7047 aTss u Me a47 7o6 .mTi buoi v ut s- v a4 v WV 00207s .q7 7t4 oz .abeyavd 7sa6uoa7s s47 ;oauon s,at Pue - S6, ;;o Ilaly 04 buTmoo st d7 asat; s,A1X .s1o;ng7a7.T0 pue siatte;ay paoasu arao e66í '9i aagmaoen .,ayln ruoma10 Y4a pu, ,uapxmdwoman,an anaq W Muagnd DI\11 J/1C10! V LL._lN ! I.LY tl spao,ad ualla0 uo aun) ayl u0 s,wod wnglo a4l woy sp,oa loudo) uo aaauon a1ou, d. wnqlo ay! woy SAba11t/H3NVa 1IH11MOaO110J3A07S61dHM 9NflH3 DWL1 U1Nfl1 VNII sp,mad oquopy ua ,,alp) a4, lo w0., wnglo ay, way MON 3W a1OH NIVd JO ONIN aNflOnf aNV aNflO?J SM 1 N 13110d 3H1 11V sp,olad SA) uo elnl ,aa S wnglo ay, wo,a A1dH31S VNNOOVIAI 1dflV1' ÏONA3 splolay A.nl,aly uo d0 11 Ma!1 .. nglo ayl woy ç p,ola; syosA+4) wnglo ay, uo..IlaA Ia9ar woy sp.u,ae tl)M uo ..I t,od InuS M. MIo; wnglo ay, woy dfl 11 )011 113A 138321 OS 1ASi 11 AVS 551)1 1001 X1118 SEN 11dH e v)W ua * uoyd wnglo ay, woy ,p.may oyqay uo ,oaq,maN,. wnqlo ay, woy Au) sp,mad vlo+A,y) uo u wod 10 +awuy. wnqlo ay, woy If 3Aläa N311a1IHD áOi SI 113H '2131N3D HD21V3S321 2I3DNVD >WV 3H1 2J01 SaNflA 3SIV21 Ol A211Sf1aN1 JISf1W 3H1 AS 1210333 3A11V2I3dOOD V :00 0111021 N, )I3O21 S,A1W 3ISflh/\J H9flOH1 U13NV3 11113 dl1H Page 60 R&R/Friday, January 25, 1985 Earning Power SEGUES Continued from Page 58 tant, signal, diary placement - that are not Consultant Jeff Pollack signs money as a GSM, but offers explanations as always as immediately identifiable with on- WCKOIMiami and KLOL /Houston. to why that doesn't apply across the board. ly one person." KLOL retains the services of Burkhart) Abrams /Michaels /Douglas, and First, the inequity reflects a historical (Of course, that argument begs the ques- bias in our society that started in the time of tion of whether or not the AE deserves sole Pollack no longer works with KSRRI the Industrial Revolution. During that era, credit for landing the accounts. In most Houston. Also, B /A /M /D has signed we began to place more value on the selling cases, the buy is at least partly a function KZOK /Seattle for consultation. HALLOWEEN HOWLER - KBPI'Denver brought of products rather than the manufacturing of the station's ratings.) Wolfman Jack to town o provide thrills and chits of them, and came to regard the person who Third, Weidle notes another underlying WCMFIRochester MD Dave Kane for costumed revelers on Halloween. sells a product as worth more than the per- precept of radio: "You can go out and sell a adds Assistant PD duties ... Andrea son who makes it. station that doesn't have tremendous num- bers, but excellent numbers by themselves Karr named Assistant MD at WMMRI Second, says Weidle, a salesperson do not necessarily guarantee excellent Philadelphia from crosstown WFIL. "comes back with finite, measurable sales; an excellent sales department does." Smokin' Joe Simpson replaces Pro- results every day - orders for business that motions Director /night rocker Brian It he alone is directly responsible for. A sta- Last, he proposes that the ranks of astute, Krysz at WAQXISyracuse. tion's ratings, whether they're lousy or inspired programmers are relatively thin, good, are often attributable to a number of thereby enabling the top-drawer PDs to factors programming, jocks, competitive command megabucks while the Lee Howard takes over from Scott - rest earn SQUIER CHECKS OUT SOUNDLY - WDIZ Or- nature of the market, promotions, consul- more modest stipends. Iversen on KFMF/Chico, CA late nights lando brought two winners to a Billy Squier ... KZAP /Sacramento's Adrian Bolt sound check. From left, Capitol's Keith Gershow goes to KGB /San Diego for weekends. and Stan Gleason, midday guy Gary Mandino. Squier, and the winners. Ratings Incentives Continued from Page 58 how many he collects, rather than for bill- first-place showings, and in some cases, ings. second -place showings in demographic Karmazin cautions, though, "You have to rank, rather than for 12+ numbers. "My know who you're dealing with when you set advice is to not always use traditional com- up a bonus system. A greedy programmer pensation plans," says Karmazin. "Create who sets his sights so narrowly only on be- one that targets the problems you're faced ing a1 in his core demo so he'll make his with." bonus can lose you spillover aúdience in Accordingly, one of his stations may struc- other demos." ture a bonus to inspire performance in His final observation is most telling: "Programmers react to your concern that MR. BROWNE GOES TO WASHINGTON areas that need improvement. For in- STEVIE RAY AT KKDJ - Stevie Ray Vaughan - they're being treated fairly financially. found the blues alive and well at KKDJ /Fresno Jackson Browne dropped by DC101 while in stance, if an 18-34 station is weak in the when he stopped in to see afternoon driver Har- town for a political rally. From left, afternoon demo's upper end, the bonus may be con- Whether or not they choose to work on a lan "Wingnut" Winslow (right). driver Adam Smasher, Browne, and late nighter structed around growth in 25 -34 numbers. A bonus system, just the fact that you're will- Ernie Kaye. GM at a station with a problem in accounts ing to sit down and structure a program receivable may be rewarded according to with them makes a difference." < ÚÉFTÈSe'O" It might rock advertisers to know LOIRü-n.elMe s ES really listens bh.el who E13H to album rock radio. Section I Time S Hwades Tinr S hl/noes Ymr.eaur.e maw sad mast the rwpwtliato.. I. TRUE OR FALSE O r SRSdWEBNdul,LUa..nmanmm.i.immemtraT MORE WE RN ADULT LISTENERS THAN ANY COWERCINCINNATI owe per week RADIO AUDIENCE OT OF E WO. of WEBN edult nhe.elumh. vfnmh.megIwi awe per week 0 A La III Nees CT Or D OM of WORN tIwe.enn.,erwnh..ae.an.w.m.mt Listen A nto. r,.. New IOW MI withID rm W hew daN Purdue*e.R;w.l Ti.,.., Nea.ewA. C.rmm.n,.m. I. MATCH EACH ITEM IN COLUMN WITH COLUMN Oh" FWrha.Sm. In.t,w naawn.Bw:Ire.r of MEBN ADULT LISTENERS HAVE 6.IwJwIIMivD nnhmi'. B.a018.eSar C. Mot MEIN Re,nla Wallas: 3 nuke mw SUMO >ew D. OW of W ERN IialMla familles. e. N named Was( C driven pm OF WORN D 73, ADULT LISTEN E.% NON,*I TIRES BATTERIES, CAR ACCESSORIES.On Or WE BE ADULT LISTENERS: c e.n.a rem ue merges, mRUI.IT SARIS Nero this Nat war O D. ynn m remetore C.peeler with pepper .me Bar. á AN `cntn Ice holders 4 IN THE PAST YEAR dip OF N ADULT LISTENERS. NEW FURNITURI:. CARPETING BEDDING WAS u RSNOF WEIN ADULT LISTENERS. a A..haBAed o A..wá ..h w department .wem o R. wet at >w rMRw c..m°'n O D. Eureka*í at nie mare *moment O D. da on drehe re ..eSI.. LIMB) thrown Out S . HOMER IDYNIE OF gIBEIpmI ANY C INCINNATI RAIgAUI lNCE I am OF WEIN ADULT LISTENERS THANA\ A. WISH 'AA. IASHI 0 A. putekaa an solonmINN In the km year O and b.. haw dime Ion Ne INN then ÓI. IIIIMeary C MirA ,ET 10 eaten up nn during wark gmmr O D. Nub en.tlndw.e O D. g AMA Ne actors ehAS.a on 'Dukes . Named/ O E. h.emwn IaHVnrut> a IIA n lal ) SHATTERING STEREOTYPES - Humor ... the most effective weapon. These station brochures speak directly to the incorrect "earth dog" image of AOR listeners that some adver- tisers may have. WEBN/Cincinnati related legitimate data from a formal market research study in this mock aptitude test. Note the Inside joke kr section 2, question #2 (the Wood family owns and operates 'ESN.) KZAP /Sacramento used a pictorial profile that many stations, including WZXR/ Memphis, have employed to contrast erroneous images with actual listener profiles. 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`iGaoduaauo 9 abed S861 SZlienue¡ agE{ Page 62 R &R /Friday, January 25, 1985 Black/Urban The Three Main Points Radio Provide more information to the public regarding the alcohol and drunk driving problem WALT LOVE Educate the public to using beer and wines WILLIE DAVIS COMMENTS in moderation Prevent any ban of alcoholic beverages in the The Proposed Alcohol broadcast media. Advertising Ban um. Look at other products, such as cigar- loss. Minority broadcasters would get hurt ettes. From what I understand, you can't the most." see any noticeable decline in smoking com- Advocating Caution In pared to when cigarette The advertising was suggested ban on broadcast beer and wine ads, which is at the allowed. We would be kidding ourselves to Spirits Advertising top of the Congressional agenda for 1985, will probably be the big- think that removing beer and wine advertis- In closing, Willie said, "We're going to gest and most -talked -about debate in the past two decades. In- ing would stop the problem of drunk driving have to study closely how we advertise deed, it is the number one subject on the minds of broadcasters and af- or overindulgence. What's needed is infor- these products. As we look to the future and fected advertisers. mation, education and some additional help try to be more responsible for our actions, from law enforcement." we may have to look at even who we use to Naturally, there are some who applaud be advertised to the American public do the advertising." and support this kind of thinking. But there through all media." Expanding on this point, he continued, are also those who are working to fight off Protecting The Youth "Right now, there is a basic ban on using the "ban plan," as they feel it would not "A number of broadcasters would active athletes in the endorsement of a Davis continued, "On occasion, hinder the drunk driving problem. More- we have alcoholic product. We have to make sure been irresponsible about how we have pre- face major revenue losses if a to- over, such a ban would take a serious finan- that we are not, maybe even unintentionally, cial toll on many businesspeople, especially sented malt liquors and other alcoholic bev- tal ban took place ... minority minority broadcasters. erages to the public. I also have a problem broadcasters would get hurt the To get more information in the debate with an over -focus on youth that has been and a perspective on the impact of such pro- exhibited too many times. Younger people most." posed legislation, I contacted All Pro have to be protected until they can make Broadcasting President Willie Davis, who the correct decisions for themselves. is involved with both the NAB's drive against drunk driving and the Drug Abuse Responsible Actions From Task Force. Ironically, he's also a wine and All Parties Encouraged beer wholesaler /distributor. Willie mentioned that the committee he's Willie is a member of a committee as- on will be working from the position of be- signed to protect the rights of manufactur- ing more responsible from each point of ers, advertisers, and broadcasters involved view. This, in his opinion, is another reason with these products. His goal? "To ulti- why a ban should not gccur. He said, "A mately work towards not having these pro- number of politicians are looking at this ducts - beer and wine - banned from situation because a lot of pressure is being radio advertising as we know it." exerted from many different activist organ- Taking A Responsible Stand izations. This is a very high- profile issue As one working with anti-drunk driving right now, and my group feels the challenge campaigns, radio properties, and alcoholic is to try something that will be more effec- beverages, where does Willie stand on the tive at removing the problem of overindul- issue? "If alcoholic beverages are handled gence, as opposed to removing advertising in a responsible way by responsible people, from the air. Advertising is not the cause of I have no problem with it. What I really people drinking too much and creating don't like is overindulgence by anyone at dangerous situations. Advertising may any time. If there is one thing I really have created greater product awareness, detest, it's a totally inebriated person who but that's what it's supposed to do. I've jumps in a car and takes another person's never seen any advertising that invites peo- life through stupidity and irresponsibility. ple to overconsume, esspecially if they're An intoxicated driver can potentially cause going to drive an automobile." great harm to innocent people, and that can't be tolerated by our society." "Advertising is not the cause of "When I put on my other hat as a broad- people drinking too much and caster, I have to realize that the revenue generated from these products is creating dangerous situations. impacting "Sometimes there have been probably in some way on young people the strongest segment of advertising for Advertising may have created through symbolic or personality endorse- broadcasters who have conducted minority broadcasters. Obviously, those of greater product awareness, but ment. If that is one of the problem areas in themselves in irresponsible ways us in the radio industry appreciate the current advertising approaches, then we revenue because it has helped us build our that's what it's supposed to do." have to do something about it. about situations dealing with businesses. But I must say that if the alcoholic I revenue came at the expense of misinfor- beverages, and find Who Gets Hurt The Most that deplorable." mation and marketing approaches that ad- "It's time for us to take a more vocated overindulgence, I would have to If a ban was decided on, what would the make a change. effect be on minority broadcasters? Willie responsible role in how we pre- ".1 feel very good about my position on replied, "These products are so well estab- sent alcoholic advertising to the that removing both sides of this issue. It's up to us to see to lished within our society general public." The Rights Of Consumers it that these products stay on the air, but them from the broadcast media would that we also take a responsible attitude probably not affect in any great way the At the same time, Willie defends consum- about the marketing approaches that will person who buys these products and overin- ers' rights to enjoy their spirits. "I do value be used to sell the product. Sometimes there dulges. Along with intoxication, drinking "It's just time for those of us involved in an adult's right to be able to go home, sit have been broadcasters who have conducted and driving is the problem, not the advertis- either of these industries to get our down, and enjoy a relaxing drink, if that's themselves in irresponsible ways about sit- ing of the product. A number of broad- priorities in order and address this prob- what he chooses to do. Nine times out of ten uations dealing with alcoholic beverages, casters would face major revenue losses if a lem. Whether you're on the inside or on the he'll be staying at home and not go out driv- and I find that deplorable." total ban took place. Some minority owners outside of this situation, we need to exercise ing on our local highway endangering him- Ban Is would most likely have to close their doors a more responsible attitude. That will see to self and others. When I decided to get into Unreasonable because they would be strapped for cash. I it that the problem is rectified so there both of these businesses, I strongly felt that Davis said, "It's time for us to take a also think that these broadcasters would would be no need for any kind of ban." responsible use of beer or wine as a product more responsible role ih how we present al- really become totally ineffective in pro- Who knows where it will all end? But we justifies my being involved with it as a coholic advertising to the general public. It viding information and education to their all hope the awareness of not drinking and business. More importantly, I also feel that would be a bit drastic for us to try to remove listeners about overindulgence of alcoholic driving will sink in with the irresponsible these products have a responsible right to product advertising from any type of medi- beverages because of their overallfinancial violators of this common-sense social trust. splooaa weeodlod Aq pa]a>i.aew spJooaa weaDAiod jam all up uMOa imp alp wo4 *9e4 apt jaa.i aul uj X00 Id1dIdHS Lunge aina mil log av alp IlloH .inzea oq Osp],, SuIVI 3INVHd3IS IW 31NtlHd315 7, Ape, peounos pun mp way ooldoog 3!4OI],, AUUII g áI110 lunge imam& 841 111041 dipaism ONVO 3H11 ioÜí VIDAi Od WO u IN AVidO! Iv' Page 64 R &R /Friday, January 25, 1985 JAZZa BARBARA BARNES THE PROOF'S IN THE RATINGS PUDDING MACDONALD VISITS WJZZ - Ralph MacDonald was in Detroit to promote his latest Polydor /PolyGram album, "Universal Rhythm." Pictured (l -r) at WJZZ are DJ Cliff Coleman, Super Simultaneous Success! former MD John Hill, Ralph, and DJ Billy Walden. There is much to be proud of for Jazz radio, according to the latest ratings results! It appears that the public's interest in Jazz radio is ap- proaching new highs, and we'll hear from radio and record executives in the coming weeks for insight on what's generating all the excitement. Here's a brief wrap -up of the major market figures. Arbitron, Fall '84 1.1 -1.5, a new station high. Back East, WBBY/ Thus far, the most impressive Arbitron 'Columbus, OH climbed half a share to a 2.0, while WJZZ /Detroit maintained gain was made by KIFM /San Diego. Climb- a healthy 2.5 share. ing 9 /10ths of a share, the A/C-Jazz station increased from a 2.7 12+ (tied for 12th in Birch, Fall '84 the market) to a lofty 3.6 (ninth). The in- On the Birch board, noncommercial sta- crease is particularly noteworthy in light of tions performed well, too, though no trends KIFM's forthcoming license transfer to an are available. WGBH /Boston marked a interim operator and "no promotion budget commendable 2.4; WBFO /Buffalo notched to speak of," according to Operations Man- a 1.0; WIAN /Indianapolis scored a 1.3; ager Bruce Bauer. Bruce attributes at least KPLU /Seattle- Tacoma came in at a 1.1; part of his station's to up a 1.4; KXPR- growth a greater KUOP /Stockton picked 2AM IN TWO HOURS KKGO/Los Angeles re- of in - awareness jazz the market. FM /Sacramento delivered a 1.9; and cently presented a special two -hour interview Our silver anniversary friends, KKGO /Los KMCR /Phoenix, which switched calls to with Arista artist Barry Manilow. The show fea- Angeles, climbed 12+ from 1.0 -1.2, the first KJZZ on New Year's Day, carried a 1.4. tured selections from his new album "tam Para- GROVER AWARDED - WBFO/Buffalo's MD upward movement for the station in a year. Arbitron results on NPR stations are not dise Cafe" and other jazz music he was influenc- John Hunt (sitting) interviewed Grover Washing- Meanwhile, crosstown KUTE surged from usually available until a few weeks after the ed by. The program, which included a long -dis- ton Jr. before a special night at Shea's Buffalo 1.3-1.7, using a playlist comprised of around first advances of commercial stations are tance (Italy) live interview with Gerry Mulligan, Theatre, where Hunt presented Washington with Poll' 40-45% Jazz -oriented artists. Up North, released. We look forward to those was produced by KKGO Operations Manager WBFO's 1983 -84 Jazz 88 Listener's KJAZ /Alameda (San Francisco) rose from numbers! Jeff Gehringer (at left). Award. WIANIIndianapolis segue to KDKSIShreveport. WRTIIPhiladelphla quells rumors spawned by under the wing of PolyGram's Urban Contem- Bill's taking over the PD /morning positions, while the abrupt resignation of Station Manager Vincent porary/Black Music Division. They were previous- All That Jazz Maggie covers the News Director duties. Thomas that the station will be changing format. ly handled by PolyGram Classics. WBFOIBuffalo MD John Hunt was named Na- Acting as interim Station Manager is engineer KKGOILos Angeles installed a new antenna on tional Radio Chairman for the National Associa- Mark Humphries ... New afternoon jock at metro peak Mt. Wilson, using a 30 -kw transmitter KRVSILafayette now signs off overnights, tion of Jazz Educators ... The Tampa Bay Jazz WMGI /Gainesville is Dave Hand. ... KLCCIEugene also has a new transmitter; it Monday- Thursday, when the station formerly car- to family friends of Society recently held its first meeting; it's headed Our condolences the and boosted its power from 30 kw to 86 kw . ried Jazz programming. However, some jazz is by Joe Urso ... WUSFITampa, whose staff in- Oregon sitar/tabla player Collin Walcott, who KXPRISacramento upped its signal from 22 kw to being put back in during the new "Harmonics" cludes some Jazz Society members, is now died recently after an automobile crash in Ger- 50 kw, with a new transmitter, tower, and fre- show between 10pm- midnight Carol broadcasting 24 hours and has added another 20 many. quency (from 89 to 91 mHz). Handley, who was MD at former Jazz outlet hours of Jazz programming weekly ... Stations with new CDs include KBEMIMin- its fundraising record, collec- KJZZISeattle (now A/C KLSY), has moved to KPOAILahaina, HI debuted as fulltime outlet, pro- neapolis (four of 'em!), KXPR/Sacramento, KXPR also broke Another station surpassing its KPLUITacomaSeattle for Sundays 9am -1 pm. gramming Hawaiian music during the day and jazz KIFMISan Diego, and KJAZ /San Francisco. ting $152,000 ... fundraising record is WGBHIBoston, tallying Sunday evenings at KRMLIMonterey are now five nights a week from 8pm -1am. Call PD Paul Orrin Keepnews, cofounder of Riverside That's a 21% increase over last hosted by jazz writer John Howard, who was Douglas at (808) 667 -9110. Records and the Milestone labels, announces $215,406. WHROINorfolk, . . year's fall pledge drive ... previously with KJAZISan Francisco WNOPICInclnnet1 has a new show entitled the formation of Landmark Records ... Rounder GM Joel Seguine resigned to become KWMU/St. Louis' Saturday afternoon host Joe "Africa Panorama." Slotted from 2 -4pm on Satur- takes over production, distribution, and promotion whose Manager at WUOMIAnn Arbor, raised Holtzman moves to NPR station WSKG1Bing- days, the program is hosted by Chuka Anlagolu of Philo Records ... Jam Records is now Station KLSKISanta Fe raised hampton, NY, while jazz critic Walter Parker ... Jack Wilke, former producer /host of the distributed by Allegiance, while Progressive is $204,444 in its drive ... Insight Learning Clinic during a resumes the KWMU position ... PD Bill Hunt defunct NPR "Jazz Plus Service," moves to APR being covered by Jazzology .. Gramavision's $10,000 for the and news producer Maggie Thompson of three -day on -air campaign. (American Public Radio) in the same capacity .. . promotion and publicity departments are now When. AZZ lirc,v IC1' U Tacoma/Seattle FM ..411 u'hcrc NF.'N'S Is ALL JAZZ 100,000 Watts Extensive Translator Network Compact Disc Equipped Tru,,w FM ae , .mead C,nnalu titi4, Te,la,or FM 4C4 Tmim,,, FM , Martin Neeb - GM x Scott Williams - PD r ir,aw,o, FM ea Charles Tomaras - MD Colleen Hall Barta - Promotions EVERYBODY'S PICTURED IN THIS PIZZA! - And some are garnished with Wayne Johnson's release "Everybody's Painting (1-r) Records /Word Of Mouth Primary Air Staff: Dale Bundrant, Charles Tomaras, Jim Wilke Pictures. "Nabbed at a New York pizza parlor during last fall's Jazz Times convention are Zebra Marketing President Ricky Schultz, Laura Caprita, KERA/Dallas -Ft. Worth MD Ed Budanauro, WXRT /Chicago MD Lyn Brehmer, KPLU FM Tacoma, Washington 98447 (206) 535 -7758 WLVE/Miami MD Dave Caprita, KPLU/Tacoma MD Charles Tomaras, WBGO /Newark Executive Producer Al Pryor, and In front, Elektra/Asylum Jazz Coordinator Susan Levin. splooa2l Ag sin palnquis!Q S0170611O'e3l1101Al erueS "pia 1IJed uBeao 4El Et+LB-Z6E EZ «PHAA °0 In uo(1/W0'IN HO gausoolaM rak1øfrf4 . . s1143 01 uaIsil mvr '6S6I 9se n aueid tn pa!p SHoH APPng '8L aauaga!lt we f'Sy Uoluaalael uaai 0í, asau0 gog '8£ a!nwpW (£-Z) SepunS 'tiI61 «Tuaoouul papunol moos g"0 '86 eaag*ows Swwo1 £{ geeAl ulagea0 8£ 1ta3MU,d geaae3 :Avg eoypunoa0 (g-g) depones 'Z9 aauany plageaels 'gy Alaan uoQ 9p 1aSMes Sog '6L6I al!xa woaJ ueli ot Pattmtaa nnawnog}r iptlolaSy I06í woq a19w0 t!ael0 -cop aauemsui saalaneaL) 8681 panse! 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Unknown at least until the jigs were all sawed, and ACM, KWEN(K95FM)ITulsa screamed out from their CMA MEMBERSHIP desks. KWEN GM Lee Masters explains: "The puz- zle was, of course, a sales piece. Just a little direct mail campaign - designed to maintain What's In It For Me? name awareness - sent to advertisers and our national reps." Did it result in sales? "Naw, A lot of people ask that question when deciding whether to join either no one called and said, 'I want to place an the Country Music Associaton or the Academy of Country Music. Both order because you guys are so clever.' But it's groups grapple with answering that query in their quest for fun and creates a lot of talk by keeping your those vital name in front of people in a different and in- additional members. Only by attracting new members while renewing teresting way." established ones can they prosper and provide the services which help You'll notice there weren't any call letters or Country grow. When it comes right down to it, the growth of Country is other markings on the can to indicate who was what it's all about. behind the gift. "That was part of the plan," Lee said. "We didn't want people to know who I've been on the ACM board the past few years and recently attended my first meet- it was from, so curiosity would almost force them to put it together." The ploy worked at ing as a Director of the CMA. - My overriding For you budding promotional first impression of both least in my case. Then and there I stopped pranksters organizations was with an eye what I was doing to put the puzzle together on the bottom line, K95 sent out the tremendous diversity of those donating 2000 of these little ditties their time and talents. The members repre- and decipher the identity of the creative nuts at a cost of about behind this great idea. $2900, excluding mailing. sent a wide range of interests tied by the common thread of making a living from some aspect of Country. There are record company personnel, from presidents to marketing directors to promotion people. There are representatives from the record retailing/merchandising field as well as talent buyers. There are artists, personal managers, and people from BMI, ASCAP, and SESAC, not to mention radio per- sonalities and trade publication folks. The amazing thing about the meetings is that everybody takes off his "corporate COUNTRY MUSIC hat" in order to address the problems fac- ASSOCIATION ing all of us in Country, even though it's ob- vious that many of the members are in di- rect competition with others on the board. The very evident, overall feeling is that if , the entire board can effectively work toward the enhancement of Country as a I imagine the same is true for many people, whole, each segment the individuals repre- which is unfortunate because it's an in- sent will also prosper - the trickle -down dicator that many of us take for granted the theory at work, no doubt. efforts made on our behalf and the benefits The work being done by committees is which accrue to us all, no matter how in- just as diverse as the membership, but direct they may be. again focused on the development of Coun- If you make your living from Country in try around the world. The recent CMA any way, shape, or form, look into member- meetings included members from New Zea- ship for both the CMA and the ACM. They land, Japan, and the UK. Issues addressed exist to promote Country, which makes it ranged from the home -taping bill legislated easier and hopefully more profitable for by Congress (the CMA was singled out for you to do your job. its efforts toward passage of that bill) to The next time you receive membership the most effective way to support individual information or see an ad, don't ask, Country radio stations. Personally, I never "What's in it for me ?" You're already realized the full extent of the work done by benefitting. Think of it as "job insurance." these organizations until I had the oppor- Or, as John F. Kennedy said, "Ask not what tunity to become part of the inner workings. your Country can do for you ..." Classing Up Your Cans Among the yuletide goodies I received this year was a great tin of cookies from KNIX /Phoenix. What most impressed me (outside of the delicious cookies, which were gobbled in a matter of minutes by several unfed R&R staffers) /NMI was the striking, classy packaging. In- stead of placing a sticker on the outside or a card inside the tin, KNIX had its .1ONIXFM ON logo screened directly onto the lid. ¡ó r According to Promotions Director Sheryl Henderson, going first class "on- ly cost about 30 cents more per can than if we had sent them without the silk - screened logo." And that's a small price to pay for the subliminal message you TUXEDO JUNCTION The WTCR in a send to clients, listeners, or station - staff of /Huntington, WV was decked out style to host recent concert by Johnny Lee. Displaying their finest duds to Johnny before the show are (l-r) PD Jim Schneider, friends. MD Dave McLain, Kim Lane, Johnny, Terry Collins, Jim Forbes, and Michael Fincham. / / bQ S / ot° . e,Q / / 1íc5 p`á3°// AAI.LI.L3d1-11OD 11OA Sd333I 9AIISS3DO2Id AidgZIO / Sa'1 // á, ,),?°// u0gio ti - :cAs1 a°/ / 08t -L :xaiay L90i-LS6 (Sit) .erulojrreD uI `8617t-LZZ (008) :aaJd Hod, /3° / LOi176 VD `oaspueJd tics `pS 5t9 '%/ -am sa;rlaossd ueqsp ,e SO /d'/ ai / / u0pewlO3u! aJOUI JOJ sn ileJ JO alum JO ',largo') ueq1O aluone3 Jnoi( aas 'onward() SurssaooJd anoi peqm Jamul ou - Nid-poeupd0 gprm SuoJm 08 1,ut'a noA `Jana imp aJOUI mou `srsseqD AJOSSaaad pui;g-xts mau agp 3o Alrrrgeirene ad) g1rAk aarAlaS pue iilrienb o1 luaullruluroa uanoJd Jno snid `u8rsap ieuotssajold `aiqels pur `A.nrnaJra AJeparadold `slualed Surssaaold orpne arseq Jno w01; sawoa apuaurwaald 51I wapsAs VOOIB agp uasoga Al8urwiagmlano aneq lewJOJ Álana LIT swear s8upeg pazruowJeg Arpaa3Jad aJe saluos pue surd asogm zua;stfs argep1o33e `luaia133a ue anargae op AJllnaJia 52! do Isou! pue Aiddns Jamod s,00í8 wog ag1 sasn .LX/V00I8 agp asneaag s,legy 1SOJ MO! Ar8ursrJdJns 1e uopeJado pueq-xrs `anrssa188e 01 lr apeJBdn AirpeaJ uea srsseqD AlossaaaV JalrwrZ pueg-xiS 1X/V0018 mau Jno `a8epurn Aue Jo Nrd-poUlpdO I/V00 i 8 Jo V00 i 8 ue umo noh JI Surdurnd aBueJprul asnea Jana UED apt; aqp Jou sseq aqI laglrau os `uopanpaJ 1!e8 ou sasn Jaliuxri Nead agp - aligns pue Jeinaelaads Aisnoauelinuns sr puns ag1 `Jaddrp Suriiaauea-uoplolsrp puegpinw palualed Jno 01 ssiueq,); wd-poumdO pueg-xrs mau alp ON 'Aunty uaSre1 aJe a1ZZrs pue wood alp uaqm a8ueJprul reJnleùun `Adwnd e ieanaJ 01 asdeiioa 1ng `slavads 8rq uo pnoi ualsrr noA uaqm aug puns Aagp - psal aidwrs-Ai8urwaas srgl wed p,ueJ sJOSSaaoJd anrlrldwOa AMIN Jareads &up qup e qprm orpel awl JO 3raop wooJpaq apirr e uo A13os 1r Arid pue 1eu8rs awes agp ages :Niis ag1 uag,I, SJauapsrr JROi qprm slurod swim pue `uoppadwoa ag1 sagaund-pno `rerp alp sdwni pegp punos 8urggeJB-apuarpne ue sr _mad iinoC peq/A Jea JO awog U! 1ewJOJ AJlunop uJapoini JO `uegJll 'NOV `2IHD Jnoli dn SjUeJp :pals aq;;ssl3 'PM pup 'iis L11.1-10rOL1lI,.1dO QAIb'S-XIS AlYAI WH1 Page 68 R &R /Friday, January 25, 1985 SHARON ALLEN CRS Panels Set Panel discussions for the 16th annual Country Radio Seminar, to be held March 7 -9 at the Opryland Hotel in Nashville, were set by the Board of Directors and the Agenda Committee. Agenda Chairman Beverlee Bleisch announced that 18 sessions will be held in the areas of program- ming and promotion, sales, and management, designated to reach the various aspects of station operation. Here's the rundown for 1985: "Pie Crust To Pickup Trucks" - Adver- "Don't Get Caught With Yotir Pants tising executives and recording artists Down ... Like Levi's Did" - Research discuss the growing importance of artist en- revisited. dorsements and corporate sponsorships. "Takin' It To The Streets ... The Ears "Synergism - Working Together For RESTLESS HEART - Greg Jennings, Paul Gregg, Larry Stewart, Dave Innis, and John Dittrich. Have It" - Music research ... who, what, Mutual Benefit" - How the artist, label, when & where do you ask. radio, promoter, merchandiser cooperate employees like family. Anyway, I had a lit- "What Goes On Before The Mike's On" - to influence the marketplace. which he also cowrote. tle Vega that I could hardly make payments Preparation, concentration & moderation. Millions Country Music On "Reaching - Get Well company was going to "Survey Says Presentation of more than the music on, and the car ... - Television" - It's We at R&R send wishes for a speedy repossess it if I didn't come up with some results from the CBS's first -ever research video. recovery to Gary Morris's road manager went to Bill Golden and told survey of the radio, records, and trade in- money. So I Steve Small, who is hospitalized in St. were go- dustries. TNN Debuts New Program Series him I needed $300 real bad. They The Nashville Network will mark its se- Elizabeth's hospital on the island of ing to come and tow my car off. Right then "Radio's Most Desirable Prizes . . . Curacao in the Dutch Antilles. Small was Diaries" - Effective promotion and adver- cond anniversary in March by debuting and there he wrote me a check for $300, and three new programs. They are: "Video hospitalized after feeling disoriented follow- I've never forgotten." tising. is Country," a 30- minute weeknight music ing a scuba dive off the island, and "Get Your Act Together Before You Put reportedly "doing fine." It On The Air" Know your market before video series; "Play It Again, Nashville," a Gray proved that he hadn't forgotten that - middle you promote in it. 30- minute weeknight nostalgic talk/variety Gray Repays Debt. kindness when he walked out in the series hosted by Charlie Douglas ; and of the Oak Ridge Boys' set and presented "The Farm Show . . . It's Not Mark Gray took advantage of his first very special `W.E.I.E.I.O.' Any More!" "Country Notes," also a 30- minute weekend opening for the Oak Ridge Boys in Mer- them with three $100 bills and a inscription: "To The Oak Ridge Boys/When "News In The Nineties - The Death Of country music newsmagazine series. rillville, IN to repay a 13-year -old debt. The Five- Minute Newscasts." In addition, the current weekly music Gray had been hired by the Oaks (prior to I needed help /My help came from you /Now "The Programming Answer Man" Ask video program "Country Clips" will be ex- their transition from gospel to country) to 13 years later/My dream has come - in a questions, discuss problems with top pro- panded to one hour. work in their Nashville publishing com- true /So hang this plaque somewhere grammers and managers. New? pany. As Gray remembers, "When I moved room/And may it remind us of old gospel Who's it was much more than "Never Try To Teach A Pig To Sing; It to Nashville, I took a real dive financially tunes/Because RCA's new group Restless Heart is the money/You gave me that day /Our Gol Annoys The Pig & Wastes Your Time" - because the Oaks were struggling. So things result of five Nashville session players who calls it love /I thank you /Mark Gray." Hiring the right people. kept crossing paths in the studio. They occa- were tight. But even then, they treated their "S.O.S.... Strategies On Selling" - Help sionally jammed together after sessions in maximizing your sales. and friendships developed, but it wasn't un- "Where Good Ideas Start . . . Small til producer Tim DuBois recognized their Markets." potential and brought them together as a BECOME A "Things Your Mother Never Told You unit that Restless Heart evolved. About Radio Sales" - Bring all the ques- John Dittrich (drums) attended North MEMBER OF tions you were afraid to ask. Texas State University on a drum scholar- "Are You An `Island In The Stream ?' " - ship, and led various bands around the U.S. Develop teamwork for success. before moving to Nashville where he work- THE LARGEST & "FCC Legal" - Managing your people , ed with Gail Davies and the Boys Band. and your license. Paul Gregg (bass) led several country, PROFESSIONAL "So You Wanna Be 'The Big Guy' " - rock, and folk bands in the Southwest learn how to go from PD to GM. before coming to Nashville where he then "Lifestyle Management" worked with the Boys Band, Sylvia, and as MUSIC TRADE "Not Your Usual Boring Engineering a musician at Opryland. Greg Jennings Session" - Recruiting, training and the (guitar) began in local rock n' roll bands. ASSOCIATION management team. Since moving to Nashville, he's played on Music Industry Agenda the road and recorded with Keith Stegall, Nane The agenda for the Music Industry Pro- Jim Glaser, Sylvia, and Randy Parton. fessional Seminar session includes: Dave Innis (keyboards) is a graduate of the Company Berklee Jazz Conservatory in Boston. Since "You Gotta Have A Plan" - Examining Mailing Address the essential role of the artist /manager in moving to Nashville in '81, he has recorded developing the total entertainment per- with Anne Murray, Michael Murphey, Lee Gty State Zip sonality. Greenwood, Tammy Wynette, and Rosanne "The Deal Makers" - Top attorneys and Cash. Larry Stewart (keyboards) majored Tel. No. in administration at Bel- bargaining agents reveal how they music business Job Description: negotiate contracts for those whose talents mont College. With the encouragement of are in demand. producer Jerry Crutchfield, be began "What Comes First, The Chicken or the writing ( "Goin' Gain' Gone," "Statue Of A Egg" - Who are we making records for? Fool") and singing backup on sessions. One Do we create what they want, or do they of his biggest credits to date is singing on Amuol membership fee: 135 (U.S.) Me Inside Out," want what we create? Lee Greenwood's "It Turns METHOD OF PAYMENT: CHECK, MONEY ORDER C VISA L MASTERCARD Country News Charge Cord Number This Week's Guests: Expiration Date: THE STATLERS Signature For Charge Authorization RAZZY BAILEY Country Music Association DAN SEALS. P. 0. Box 22299 -R 131 Ocean Park Blvd., Santa Monica, CA 90405 (213)392-8743 Nashville, TN 37202 S.08 3H1 dO DISnW 3H1 DNIH3/1I730 saaor_a V311' MON dg ono7 uaeg aneH pinogS y onee7 pinogS Apogawos AeMV sap!y.(ogMoQ 0U1-1IVH1S 3011030 ONV 000MN33110331/113HONVW VHVBHVa - 3HI1N3311 V93H WOH3 310NIS 1S3M3N "AOV3H1V 10H ONV M3N ONVHB SN3A31S AVH S,3H ..MON dOIS 010009 001 .,SS311S3H iIay;woad SHNIHl 3H `wngj ayl woud Ailsnpul wnqle sig woid ¡>{eaqs 6uylas-lsag slq ¡iana Ilion.' 6ul>lealg-isaisel lall noa all ui 916ws 6ulllas lsalioH 3H1 ,Jenrnay sanulluoo `qg, jo loe ,q6no.Nmealq, aU1 IQ peep , b - Sa3H10Ha AWV1138 famines ddiss!ssiW- SN3A31S AVH s/4g,t1!unoQ- H3013NH3S NHOP iV"'palllllnd aslwom ;pimp iSei V 83H10NV V3W inqa0 aql wngle VNI1OHV3 3dV3., S3413S301H9IN 0009 3N0 dl oisnw ao(eW V lg8iy ll aHeW all wal LIME uelo lualslsuo3 Well paddlgs lsnl, aql wo.l 8l6uls ingap all 111M eno7ÁluQ- NOSHV13113103IN d maw SWVI111M N00 00 1,11140 ! IegM- H3NIHVM 3A31S iwngle 0109 .,OMl -ag- of -uoos all wolf óuos allll ,u!wó0 S11H 1S31V3a9 L# JallouVnoA en07 poop V109 naA - 000MN33H0 331 4101 e117 e4eW- SA08 30018 )IVO saA madng bump'V. "'S11V1571id118 686 L S1VIW Page 70 Marketplace R &R /Friday, January 25, 1985 COMEDY EMPLOYMENT /INSTRUCTION PROMOTIONAL BUTTONS i,l`NEWT BRIGHT! FRESH! Write on station letterhead to Custom free CHEEP LAFFS `'t` 1111 W El Camino Real mPle. Suite 109 -212 Sunnyvale. CA 94087 Printed 4 ME 10,000 RADIO, TV JOBS REPRODUCE YOUR CALL LETTERS OR Hundreds renewed again! 1. PROMOTIONAL IDEA ON THE MOST POPULAR Contemporary Over 10.000 Radio & TV jobs are published every year. Up to 98% of Free sample! the nationwide openings can be found in THE AMERICAN RADIO JOB WEARABLE! FREE CATALOG & SAMPLES AVAILABLE. MARKET weekly paper. to Write on station letterhead 2. The most current and complete radio and television job publication in Contemporary Comedy America. JOY PRODUCTS 3. 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Disk Jockey Comedy Stu Collins Broadcast Services Funny Horoscopes, Krazy Kommercials, Silly Soap Operas, Ridiculous TV and Movie Reviews, over 1000 174 King Henry Court, Palatine, IL 60067 (31 21 991 -1522 Free Sample Of different bits (25 pages per month) delivered to your RADIO'S DAILY mouth. For FREEBEE, write: HYPE, INK.. 7805 Sun - ON -AIR set Blvd., #206, Los Angeles. CA 90046. PREPARATION AIRCHECKS write: SERVICE! Box 20093R. Airshift -ready music next career Long Beach, CA 90801 notes, star facts, "AIRCHECK ARTS" knows it's hard to prepare a tape for your the boss finding move . The hassle of late -night splicing, worrying about calendar, more! 'Indicate COUNTRY or out you're locking for another job. Put your confidence in AIRCHECK ARTS' O'L¡ners CONTEMPORARY Format professional staff to put your tape together!! We know what PDs are looking FREE SAMPLE ISSUE for. of radio's most popular humor service Send on cassette or reel your best efforts and let us do the rest. Special Send w /tape to: For sample, write on station letterhead to: O' tin instructions welcome. 815 ers PROGRAMMING AIRCHECK ARTS, P.O. Box 13437, San Inds Obispo, CA 93406 1237 Armacost Ave., Suite 116 -R Los Angeles, CA 90025 EXTRA DUBS 83 "Phantastic Phunnies ". TM Current and Classic Airchecks! Highly Respected! Hilarious! Original! N.Y.P.D. Current Issue #58 features NY's new WAPP /Harry Nelson, Proven worldwide audience builder! (New York Parody Department) ZI00 /Z Morning Zoo, KFRC /Dr. Don Rose, KMEL /Mark McKay, WJMK/Dick Biondi, KIIS-FM /Big Ron O'Brien, the 'Quick- quip,' Topical Humor!! Introductory month's 500 new KITS -AM /Larry Morgan, Cleveland's WGCL/Tom Jeffries, topical one -liners and 'BONUS'. ..Just $2.00!! Phantastic radio Portland's KGW /Steve Lloyd and Phoenix's A/C battle bet- Phunnies, 1343 -A Stratford Drive. Kent, Ohio 44240. Prerecorded comedy bits for the discriminating personality. Air -quality cassette containing ready-to-use ween KKLT & KLZI. 90-minute cassette, $5.50. parody commercials, slice-of -fife skits, and drop -ins. Current Issue #57 features KFRC /Chuck Browning, KITS/ Unlike other prerecorded comedy services, our bits Craig Roberts, Phoenix CHRs KOPA & KZZP, Dallas' new PROFESSIONAL SERVICES require no set-up by the jock. Send S5 (check or mon- CHRs KEGL & KTKS, WFYR /C.K. Cooper, WBBM -FM/Don ey order) to: Geronimo, plus KRTH /Dean Goss. 90- minute cassette, $5.50. We specialize in Special Issue #S-48 features SAN BERNARDINO's CHRs KFXM & KGGI, AOR KCAL -FM, A /Cs KMEN & KQLH, PHONO NEEDLES EAST, INC. / BROADCAST PRODUCTIONS LAS VEGAS' CHRs KLAV, KLUC & KITT, A/Cs KUDO, To11 Free: 800 - 368 -3506 . 23 Rustic Ave., Medford, NY 11763 KMJJ & KMZQ, and AOR KOMP, plus BAKERSFIELD CHRs In VA: 703 -661 -8868 Send for a free catalo (516) 286 -8125 KQXR & KKXX. 90- minute cassette, $5.50. Needle in a Haystack, Inc. Special Issue #5-49 features PITTSBURGH & CHARLOTTE! P.O. Box 17435 Washington. DC 20041 PITTSBURGH CHRs WHTX & WBZZ, A/Cs WWSW, KDKA "We're Needling the World- & WPNT, AORs WDVE & WYDD, plus CHARLOTTE CHRs i L_ i WROQ, WBCY, WZVR & Urban WPEG. Cassette, $5.50. Classic Issue #C-S I features KIMN /Jay Mack -1971, KFWB/ At Last, An Attorney B. Mitchell Reed- I 960, KCBQ /Gene Knight -1973, KHJ /Real Been There INSTANT REAGAN Don Steele -1966, KSFX /Bob Foster -1974, WABC /Howard Who's Hoffman-1979, KH)/Tony Mann -1974, KLOS /Jim Ladd- I 975, .. as a jock, PD. Account Executive, GSM, and GM. more fun than the real one! KHJ /Dr. John Leader- I 976. Cassette, SI 0.50. Stations include WMMR, WRVR, WRKS, WCOZ, WBOS. LIVE WITH YOUR TALENT (os heard cnKf MB Scr'0 goi Whether it's to negotiate a better contract or to make your M A.R K L A R S O N CALIFORNIA AIRCHECK reality, call Initial consultation Diego, CA 92 104 (619) 460 -6104 ownership dreams me. 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Page 72 Opportunities R8R /Friday, January 25, 1985 Openings Openings Openings Openings WQEN -FM has openings for P0. Five years minimum ex- perience & PM announcer, three years minimum. No calls. T &R: WEST Rich Wood, 0104, 752 Chestnut St., Gadsden, AL 35901. EOE NEWSWATCH! OF M/F I1 -181 WMBD THE RHYTHM 30,000 metro needs a news pro to PD & or morning lock needed at K093. We want talented, ag- Top -rated 100kw CHR on Gulf Coast needs progressive & gressive people! T &R: Mike Novak, 2121 Lencey Dr., Modesto, promotion-minded morning talent. Excellent pay, benefits. T &R: join our 15- person AM /FM/TV CA 95355. EOE M/F (1 -251 WJST, 3101 W. Hwy. 98, Panama City, FL 32402. EOE M/F news department as a radio re- 11 -181 Central CWfornle soft A/C asks afternoon air talent with pro- porter/anchor. We offer good pay duction skills. Garry Brill: (8051 466 -6511. T &R: 0104, Box Q, 1060/KO, PHOENIX ... The South - Gulf Coast AM/FM combo needs anchor /reporter who wants to Atascadero, CA 93423. EOE M/F 11 -25) leading Urban Contemporary grow in management. T &R /writing samples: Mike Sockell, solid benefits, excellent facilities, West's KIEZ /KWIC, Box 6067, Beaumont, TX 77705.14091842-2210 need station has rare opening for high - EOE M/F (1 -18) the chance to advance. We a contemporary writer/reporter/ SPACE CADETS! profile, high -quality air personality. KX104 CHR la looking for air talent: AM drive, overnight with Mountain West CHR seeking morning star. but & T news loves Extensive experience preferred, traffic duties AM news. &R: Mike Murphy, WWKX, 11 thinker that lives and Must give good production and community in- Music Circle South, Nashville, TN 37203. EOE M/F 11 -181 are a hot item, to dig. Send tape, resume, writing volvement. $18- 20,000 /year. T &R to Radio & if you're positive you samples: Duane Wallace WMBD- Records, 1930 Century Park West, #872, Los belong in a major market, and know Angeles, CA 90067. EOE ... no Klingons and love music, flash tape & resume AM-TV, 3131 University, Peoria, please. MIDWEST ProgramDir- IL 61604. EOE M/F with refs to: Jay Stone, ector, KUK), 2021 E. Thomas Rd., Indiana CHR looking for future air talent for all shifts. Be crea- Phoenix Ariz. 85016. No cals pose. tive, enthusiastic & personable. T &R/selary: Scott Howard, PD, Experienced ND wanted for information powerhouse. Three Z93, Both men and women en- Box 2208, Kokomo, IN 48902. EOE M/F 11 -25) Exeapdona, Creative Director needed, includes airshift. years seasoning & degree preferred. T &R: KPQ, Box 159, E.O.E. T &R/production sample: Ray Reynolds, WDIF, Box 10,000, Wenatchee. WA 98801. EOE M/F (1 -251 Ftidrne newspeople for possible fusse openings. T couraged to reply. &R: Gary Marion. OH 43302. No calls. EOE AVE (1 -251 Wescott, WSPT, Box 247, Stevens Point, EOE W164481. M/F Morning news anchor needed in northern California. T &R: Jon - 11 -25) son Communications Corp., Box 2424, Sacramento, CA 95811. EOE M/F (1 -251 100kw NC FM loo&Mg for creative communicator for afternoon Take charge Operations Manager/ Seeking mature sounding announcer. two years experience, drive. T &R: Michael O'Connor, Box 1017, Hannabel, MS Rost In the Rockl el R &R reporter looking for future personality good produciton for afternoon drive CHR. T &R: Rich Eidman, 83401. EOE M/F (1.251 Morning Personality. Must be a jocks. All day-pans. C &R/selen: John Edwards, KRQU, Box KBIM, 214 N. Main. Roswell. NM 88201. EOE M/F 11 -25) people- oriented, motivational self - 818, Laramie, WY 82070. EOE M/F 11 -251 starter. Must be creative pro- Need on-air talent with production skit. Also need newsper- BROADCAST PRODUCTION and son. T &R: Ed Nickus, PD, KZUN, Box 1360, Modesto, CA DIRECTOR motion-minded. State of the art 95353. EOE M/F 11 -251 Excellent opportunity in top 20 market for facilities, a number one rated Mid- KAZY- DENVER Excellent opportunity for AM drive persorWlty with top -rated strong, dramatic male voice. Good production west Class C powerhouse, a top Country station in growing company. T &R: Gary Donovan, very helpful. State-of-the-art studios, benefits, Successful state -of- the -art Adult KYAK, 2800 Dowling Rd., Anchorage, AK 99507. EOE M/F compensation package, and an I1 -251 salary, limitless opportunity. Send T &R AOR station has immediate opening (record /concert spots preferred): Radio & opportunity to grow and develop with experience KKRB/KFLS accepting resumes for future opening for Chief Records, 1930 Century Park West, #908, can be yours if you qualify. Rush air - for midday announcer Engineer. Contact: Charlie Van Hall. Box 1450, Klamath Fells, Los Angeles, CA 90067. check and complete resume along and a good knowledge of Album OR 97801. EOE M/F 11 -251 with a detailed statement of your Rock. Looking for a team player with KGB/KPOP is looking for an Engineering Assistant. Basic elec- management and phil- tronics & good all- around mechanical skills required John Bar- motivation a positive attitude that can grow with croft (8191 292 -1360 EOE M/F 11 -261 KJJY Is masking one terrific air personality. Prefer background in Country. Music intensive format. osophies to Radio & Records, 1930 us. NO CALLS PLEASE! Tapes & C &R: BevMee Bleisch, 1551 Aggressive Comm pity- oriented Country station looking for NE 66, Des Moines, IA 50313. EOE M/F 11 -251 Century Park West, #911, Los resumes to: Chuck Browning, Oper- future talent. Good production e must) T &R: Bob Campbell, Angeles, KIDN, Box 293, Pueblo, CO 81002. EOE M/F 11 -251 CA 90067. ations Manager, 2149 S. Holly St., K -Lite needs warm. natural NC personalties. C &R: Pent Finn, EOE /MF PD needed for western Colorado A/C & CHR. Experience KLTE, 2814 Quail Plaza Dr., Oklahoma City, OK 73120. EOE Denver, CO 80222. EOE M/F necessary managing people, music progrenaning, production & M/F 11 -25) promotion. T&R: GM, Box 1120, Grand Junction, CO 81502. EOE M/F 11 -251 Need CHR personalty newapsroon ASAP. Good bucks for the right person. T &R: Ken Hagen, KHHT FM, Box 1888, Minot, ND 58702. EOE M/F (1 -251 KORV In northern California seeks newaperson. ND's job to the right person. T&R: Charlie Foxx, Box 1340, Oroville, CA News woman wanted! Be part We're stumped. immedlets need for PM drive announcer, 95985. EOE M/F 11 -251 strong in production & a steady, healthy check. T&R: Bred of Reno's #1 CHR station and Hot Rock-102 needs air talent & news pros. T &R: Jay Walker, Shupe, WQLX, Box 808, Galion, OH 44833. EOE M/F 11 -251 live on beautiful Lake Tahoe! KFIV FM, Box 3408, Modesto, CA 95355. (2091 527 -6100 EOE M/F (1 -25) Someone to head own depart- ment and have fun on the morn- HITS 106 /WIOG ing show! Send to O.M. John Is looking for a News Director /Morning Is looking for a high- energy jock to Chommie, KHTX, P.O. Box 1365, News Personality for this 50,000 -watt 25+ make evenings special! Join a great Rocky Mountain regional class C FM Crystal Bay, NV 89402. CHR. Skills should include personality/life - CHR team that's really hot! (Sept./ seeks committed broadcast journalist style approach to news, ability to work with Nov. Birch: #1 12+ with a 21.1 share) for News Director. Gathering, writing wacky morning man, and personal appear- 97th Arbitron market. Rush tape & re- and presentation skills are a must. talents. We ance New facility, great city and sume to: Rick Belcher, WIOG, Box look for dedication and Clac -C FM seeks committed News Director. We look for enthusiam. dedication and enthusiasm. Future unlimited. T &R: to David good bucks for the right person. Females 1945, Saginaw, MI 48605. EOE M/F Wrth us your future is unlimited. Tapes Elliot, KGMJ, Box 1111, Eagle, CO 81631. EOE M/F (1 -18) encouraged. Equal Opportunity Employer. and resumes to: Tapes & resumes to: Jim Owen, WKLQ, 60 David Elliot Fun CHR, furl power FM, needs tight personality/communicator Monroe Center, N.W., Grand Rapids, MI, Assistant Program Director with strong production skills. T &R: Mike Purdy, KSND, Box 49503 staff expansion! Big bundles for big talent. T&R: Bob Beck, Y93 10767, Eugene, OR 97440. EOE M/F 11 -181 FM, Bismarck, ND 58502. EOE M/F (1 -181 Box 1111 Eagle, CO 81631 News Director, KBCO /KADE, 3 -5 years experience. Natural Wanted: Reporter, afternoon anchor at capitol city CHR FM. delivery, communication, good production skills. T &R: Dennis MD /turns needed for top -rated central Minnesota station. T &R: Al Setka, KYYY, Box 1738, Bismarck, ND 58502. FOE Constantine. 4801 Riverbend Rd., Boulder, CO 80302. FOE 100kw FM/CHR. T&R: Jack Hicks, KCLD, Box 1468, St. Cloud, M/F (1 -181 M/F (1 -181 MN 68301. EOE M/F 11 -26) Foxy 101/Saginaw has prime slot open soon. Rush C &R: Kim 92 KOMP looking for experienced AOR talent. Pamime open- Travis, Box 357. Pinconning, MI 48850. EOE M/F (1 -181 ings availiable immediately. C &R: Charlie Morris, Box 26629, Las Vegas, NV 89128. EOE M /F /H 11 -18) Weekend sit talent rested knnwdlatsly. Experienced with NC Full & partdme employment for WXLP /KKZX. Great production only. Contact Larry Irons at KRNO: (7021 828 -1355 EOE M/ Friendly people. fun station & great scenery. Medford, OR's A must. T &R: TOP 75 ADULT CHR Gabe Baptiste, Box 3788, Davenport, IA new MOYL station needs great air talent. T &R: Rick Kymela. ( -25) 52808. No calls. EOE M/F -18) Is looking for News Director /Morning 11 Box 1400, Cave Junction, OR 97523. EOE M/F It -181 News Personality. Must be able to relate Morning personality needed for modern Country format. Teams Multi-station company offers good pay & working conditions. females to and banter with morning man and be & encouraged. T &R: J.D., 2234 Camelot Court, Al- T &R for air & production talent. Jay Moore, PD, KLZY, Powell, toona, IA 50009. EOE M/F (1 -18) familiar with "lifestyle" -type news. Per- 114k, A WY 82435. EOE M/F (1 -18) sonality is the key word. $25- 30,000 an- K- BUZJWIchits looking for urban contemporary talent. Good Top notch Production Director needed now. New studios, ex- nual salary and great benefits. Females T facility & bucks. T &R: Mark Jones, Box B, Wichita, KS 67218. cellent salary. Tremendous growth potential. &R/photo: John A. Katz, 717 N. Mooney, Tulare. CA EOE M/F (1 -181 encouraged. An Equal Opportunity Em- EOE M/F 11 -18) 93274. ployer. T &R to: Radio & Records, 1930 K-101 FM needs hot hits to run evening Park Morning entertainer needed to fill heavy shoes. Can you make K -101 is looking for a great morning talent. 100kw creative personality Century West, #904, Los Angeles, T KMTW, Box N, a name in our Top 100 market? bucks. C 4890 show. Good pay, benefits. &R: Dennis Conrad, CA Good &R: Doing morning now? Doing afternoons? Want 90067. Slaton, Jackson, MI 49201. EDE M/F -181 Twin Falls, ID 83303. EOE M/F (1 -181 11 to do morning drive at one of the country's opportunity, ex- WCRM /Chicago's premier Contemporary Christian station is legendary radio stations? Send cassettes only Modem Country personality for AM. Good perience required. Versatility desire a must. T &R: Dennis looking for sharp, committed air talent. T &R: Bob Souer, to: Jeff Sattler, Box IOI, San Francisco, CA & KLIX, Box Falls, ID EOE (1 -181 WCRM, Dundee, IL 60118. (3121 428 -0104 EOE M/F (1 -181 Conrad, 1259, Twin 83303. M/F 94101. If you are a major market talent in a with in Clew dimwit NC needs strong midday entertainer. Muet use Morning & afternoon communicators for full color Great Lakes small or medium market, please apply. EOE KLCY/KYSS looking for ad person basics sales & phones. Females encouraged. T&R: Kelly Carle, 74KRMG, regional FM. 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OHO saBuey0 1g6nos suoi }Isod yfinos suomsod s6uivadp sag7gunpoddO £L e6ed 9861 '9Z AJenuef'Aepp3/H'8!1 74 Page R &R /Friday, January 25, 1985 Drake-Chenault Bob Laurence (818) 883 7400 X T-40 ASHFORD & SIMPSON "Solid" JOURNEY "Only The Young" JULIAN LENNON "Too Late For Goodbyes" BILLY JOEL "Keeping The Faith" National Music Formats SURVIVOR "High On You" Added This Week CARS "Why Can't I Have You?" Contempo 300 BPI Peters Productions, Inc. John Sherman /Bob English (206) 624 -8651 TINA TURNER "Private Dancer" Debbie Welsh (6/9)565-8511 Adult Contemporary BILLY JOEL "Keeping The Faith" Country Lovin' JULIAN LENNON "Too Late For Goodbyes" BILLY JOEL "Keeping The Faith" COMMODORES "Nightshift" BARRY MANILOW "Paradise Cafe" LEE GREENWOOD "You've Got A Good Love Comin"' Great American Country RAY CHARLES with WILLIE NELSON "Seven Spanish Angels" NITTY GRITTY DIRT BAND "High Horse" Modern Country HANK WILLIAMS JR. "Major Moves" BELLAMY BROTHERS "I Need More Of You" BELLAMY BROTHERS "I Need More Of You" ANNE MURRAY "Time Don't Run Out On Me" JUDDS "Girls Night Out" ANNE MURRAY "Time Don't Run Out On Me' BARBARA MANDRELL and LEE GREENWOOD "It Should Have Been Love By Now" JANIE FRICKE The First Word In Memory" The Great Ones BARRY MANILOW "Paradise Cafe" Century 21 Greg 934 -2121 Radio Arts FOREIGNER "I Want To Know What Love Is" Stephens (214) BILLY JOEL "Keeping The Faith" John Benedict (818) 841 -0225 The Z Format REO SPEEDWAGON "Can't Fight The Feeling" Country's Best JULIAN LENNON "Too Late For Goodbyes" JOURNEY "Only The Young" JUDDS "Girls Night Out" FRANKIE GOES TO HOLLYWOOD "Relax" GEORGE STRAIT "The Cowboy Rides Away" SURVIVOR "High On You" "Don't Call It Love" DOLLY PARTON SCANDAL featuring PATTY SMYTH "Beat Of A Heart" CARS "Why Can't I Have You?" DURAN DURAN "Save A Prayer" Soft Contemporary Media General JOHN PARR "Naughty Naughty" Broadcast Services JULIAN LENNON "Too Late For Goodbyes" Bob Dumais (901) 320-4433 COMMODORES "Nightshift" ACtion The A/C Format Sound 10 COMMODORES "Nightshift" REO SPEEDWAGON "Can't Fight This Feeling" ERIC CARMEN "I Wanna Hear It From Your Lips" ERIC CARMEN "I Wanne Hear It From Your Lips" TINA TURNER "Private Dancer" JULIAN LENNON "Too Late For Goodbyes" PHILIP BAILEY á PHIL COLLINS "Easy Lover" KENNY ROGERS "Crazy" JIM DIAMOND "I Should Have Known Better" GLENN FREY The Heat Is On" HONEYDRIPPERS " Rotkin' At Midnight" JULIAN LENNON "Too Late For Goodbyes" Super -Country Your Country JUDDS "Girls' Night Out' ALABAMA "There's No Way" BELLAMY BROTHERS "I Need More Of You" Concept Productions GEORGE STRAIT "The Cowboy Rides Away" ANNE MURRAY "Time Don't Run Out On Me" Dick Wagner (916) 782 -7754 MICKEY GILLEY "I'm The One Mama Warned You About" HANK WILLIAMS JR. "Major Moves" BARBARA MANDRELL and LEE GREENWOOD WAYLON JENNINGS "Waltz Me To Heaven" CHR "It Should Have Been Love By Now" RESTLESS HEART "Let The Heartache Ride" DOLLY PARTON "Don't Call It Love" BILLY JOEL "Keeping The Faith" ASHFORD & SIMPSON "Solid" CARS "Why Can't I Have You?" 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(Philly World /Atlantic) ASHFORD & SIMPSON (16) I STEVIE WONDER (22) BREAKERS.] Outta The World (Capitol) Love Light In Flight (Motown) are CHAKA KHAN (16) "Breakers" those newer records that have the greatest level of This Is My Night (WB) MADONNA (21) station activity on any given week. ROCKIE ROBBINS (16) Like A Virgin (Sire/WB) We BelongTogether (MCA) COMMODORES Nightshift (Motown) 75% of our reporting stations on it. Rotations: Heavy 4/0, Medium 23/1, Light 32/12, Total Adds KASHIF "Ooh Love" (Arista) 25/5 WJJS, WTOY, WEAS, KDKO. Heavy WJMI. Medium: 13, WRKS, WAOK, KKDA -FM, WEDR, WDMT, KDAY, KJLH, WPEG, WQMG, WKXI, WJJS, Rotations: Heavy 1 /0, Medium 18/3, Light 8/2, Total Adda 5, WHRK, WWDM, WDAO. WWWS. KHYS, KDKO. Debuts at numbere 35 on the Black /Urban chart. WAOK, KACE, XHRM, WKND, KQXL, WFXC, WOMG, WLOU, WORL, KAPE, WISH featuring FONDA RAE "Touch Me (All Night Long)" (KR /Personal) 25/3 WDAS, WILTON FELDER with BOBBY WOMACK Rotations: Heavy 2/0, Medium 8/1, Light 15/2, Total Adds 3, WILD, WDMT, KHYS. Heavy: WBMX, WLOU. Medium: (No Matter How High I Get) I'll Still Be Looking Up To You (MCA) WAMO, KRNB, WEDR, KACE, WFXC, WQMG. 71% of our reporting stations on it. Rotations: Heavy 2/0, Medium 14/5, Light 40/17, Total Adds 22 including KYOK, WHRK, WTMP, WZAK, WJLB, KACE, KDAY, WRDW, WATV, WENN, JET94, KIIZ, WBLX, KHYS, WTOY, WDAO. This week's most added record. Debuts at number 39 on the Black /Urban chart. SIGNIFICANT ACTION TINA TURNER Private Dancer (Capitol) 66% of our reporting stations on it. Rotations: Heavy 6/0, Medium 19/1, Light 27/13, Total Adds 14, WWIN, WILD, KRNB, WHRK, WTMP, WJLB, KQXL, WAN, WQMG, WJJS, WPLZ, WVKO, ROGER (f/SHIRLEY MURDOCK) "Girl, Cut It Out" (WB) 24/2 Adds WAAA. Heavy: WAOK, WRDW, WANM. Medium: KKDA- WKWM, KUKQ. A most added record. Debuts at number 37 on the Black/Urban chart. Rotations: Heavy 3/0, Medium 10 /0, Light 11/2, Total 2, WFXC, FM, WTMP, XHRM, WATV, WPEG, WORL, WDAO, WTLC, KDKO, KUKO. CHERYL LYNN SHIRLEY BROWN "This Used To Be Your House" (Sound Town) 23/3 At Last You're Mine (Private I/CBS) Rotations: Heavy 4/O, Medium 12/1, Light 7/2, Total Adds 3, WYLD -FM, KJCB, WWDM. Heavy: KRNB, WDIA, WBLX, WKWM. -FM, WKND, WXOK, WAN, WENN, WQMG, WPDQ, WORL, KAPE, WEAS, WTLC. 62% of our reporting stations on it. Rotations: Heavy 0 /0, Medium 17/3, Light 32/8, Total Adds Medium: WZEN BUTCH SAM & THE STATION BAND "Say That You WNI" (Private I /CBS) 23/2 KYOK, KACE, KDAY, WXOK, WPEG, WQMG, KAPE, WOKS, KDKO. Debuts WPEG, 11, WDAS, WAMO, Rotations: Heavy 0/O, Medium 7/1, Light 16/1, Total Adds 2, WRDW, WWDM. Medium: WAOK, WVEE, KRNB. WDIA, at number 40 on the Black /Urban chart. Debuts at number 40 on the Black /Urban chart. KOKA. REBBIE JACKSON "A Fork In The Road" (Columbia) 22/19 WVEE, LIM Rotations: Heavy 0 /0, Medium 4/2, Light 18/17, Total Adds 19 including WXYV, WILD, WRKS, WUSL, WAOK, KKDA -FM, KNOK -FM, KRNB, WTMP, WGCI, KMJM, KJLH, WKXI, KDKO. Medium: WOQK, KOKA. ROCKIE ROBBINS We Belong Together" (MCA) 21/16 LAM Rotations: Heavy 0/0, Medium 4/4, Light 17/12, Total Adds 113, WAOK, KNOK -FM, KYOK, WDIA, KMJM, WRDW, WAN, WPEG, WFXC, WKXI, WORL, KOKA, WWDM, WANM, WOKS, WAAA. NEW & ACTIVE MAGNUM FORCE "Cool Out" (Now Sounds) 20/5 Medium: WUSL, Rotations: Heavy 2/1, Medium 9/1, Light 9/3, Total Adds 5, WXYV, WILD, KYOK, KRNB, KDAY. Heavy: WGCI. WBMX, WDRQ, WZEN -FM, WOQK, KOKA, WKWM, WWWS. PATTI LABELLE "New Attitude" (MCA) 19/10 CASHMERE "Can I" (Phaly World/Atlantic) 48/5 Rotations: Heavy 0/0, Medium 7/3, Light 12/7, Total Adds 10, WDAS. WAOK, KYOK, WKND, WFXC, WJAX, KJCB, WORL, Rotations: Heavy 3/0, Medium 25/3, Light 18/2, Total Adds 5, WDJY, WHRK, XHRM, WPEG, WOOK. Heavy: WVEE, WPDQ, WWDM, WANM. Medium: WUSL, WVEE, WOQK, KOKA. KOKA. Medium: WWIN, WXYV, WILD. WDAS, WHUR, KRNB, WEDR, WDIA, WZAK, WXOK, WENN, WQMG, WKXI, WJAX, WLOU, aDAZZ BAND "Heartbeat" (Motown) 17/14 KMJM, KHYS, KAPE, WAAA, WDAO, WTLC, WWWS, KDKO. Rotations: Heavy 3/0, Medium 6/6, Light 8/8, Total Adds 14, WDAS, WAMO, KNOK -FM, WVOK, WTMP, WBMX, WHAM( featuring GEORGE MICHAEL "Careless Whisper" (Columbia) 45/14 KDAY, WENN, WJMI, K94, WOKS. WKWM, WWWS. Heavy: WGCI, WZAK, KIIZ. Rotations: Heavy 13/1, Medium 16/3, Light 18/10, Total Adds 14, WXYV, WHUR, WGCI, WZAK; KDAY, 293, WQMG, 1012, FREESTYLE "The Party Has Begun" ISunnyview) 16/0 KJCB, WBLX, KHYS, KAPE, WKWM, KUKO. Heavy: WILD, WDJY, KMJO, KRNB, WHRK, WLUM, KACE, KJLH, WJJS, WOOL Rotations: Heavy 1/0, Medium 7/0, Light 8 /0, Total Adds 0, Heavy: WTLC. Medium: WENN, WPEG. WOOK, WEAS, WWDM, WAAA. WWDM, WOKS. Medium: WUSL, KNOK -FM, WYLD -FM, WTMP, WBLZ, XHRM, WRDW, KQXL, JET94, WJAX, K94, KOKA, KRNB. WVKO. Debuts at number 36 on the Black/Urban chart. pnDIONNE WARWICK & GLENN JONES "Finder Of Lost Loves" (Arista) 15/15 KJLH, XHRM, UTFO "Roxanne, Roxanne" (Select) 44/5 Rotations: Heavy 0/0, Medium 2/2, Light 13/13, Total Adds 15, WDAS, WHUR, WHRK, WTMP, WZAK, Rotations: Heavy 21/2, Medium 15/1, Light 8/2, Total Adds 5, KMJQ, WGCI, WLUM, KJCB, WOKS. Heavy: WRKS, WDAS, WKND, WTOY, KAPE, WDAO, WKWM, WTLC, WWWS, WVOI. WUSL, WAMO, WVEE, KYOK, KRNB, WDIA, WHRK, WDMT, WZAK, WDRQ, WJLB, KDAY, KIIZ, WOOK, WPLZ, WWDM, WVOI. KLIOUE "Be Ready For Love" (MCA) 15/14 KMJM, WKND, WPEG, K94, WANT, WTOY, WANM, WWWS. Moves 39-29 on KMJM, WKND, Medium: WWIN, WILD, WAOK, KKDA-FM. WEDR, Lal Rotations: Heavy 0/0, Medium 2/2, Light 13/12, Total Adds 14, WXYV, WAOK, KYOK, WYLD -FM, WGCI, the Black/Urban chart. WNHC, Z93, WJAX, WORL, KOKA, WANM, WTLC. THOMAS McCLARY "Thin Walls" (Motown) 41/1 ROXANNE SHANTE "Roxanne's Revenge" (Pop Art) 14/13 Total Adds 1, Z93. Heavy: WAMO, WPDQ, WANM, WTLC. Medium: WWIN, KMJM, KDAY, Rotations: Heavy 4/0, Medium 14/0, Light 23/1, Rotations: Heavy 3/2, Medium 2/2, Light 9/9, Total Adds 13, WXYV, WDAS, KNOK -FM, KMJQ, WHRK, WDMT, -FM, XHRM, WOMG, WORL, KAPE, WEAS, KOKA, WWWS. WVEE, KNOK -FM, WYLD -FM, WBMX, WJLB, WZEN WOQK, K94, KHYS, WANT, WWDM. Heavy: WRKS. FAT BOYS "Can You Feel It" (Sutra) 40/12 ROGER KELLAWAY "Moon" (Greene St /2001) 14/5 Total Adds 12, KKDA -FM, WEDR, WGCI, WJLB, WLUM, KDAY, JET94, WJMI, KRNB, KOKA. Rotations: Heavy 2/0, Medium 16/3, Light 22/9, Rotations: Heavy 0/0, Medium 2/0, Light 12/5, Total Adds 5, KMJQ, WAN, KJCB, WANM, WOKS. Medium: KIIZ, WANT, WANM, WDAO. Heavy: WAMO, WOOK. Medium: WXYV, WDAS, WVEE, KYOK, KRNB. WDIA, WDMT, WZAK, WDRQ, 14/0 WKND, WPEG, WTLC, WWWS. FATBACK "Spread Love" (Spring) Rotations: Heavy 0/0, Medium 2/0, Light 12/0, Total Adds 0, Medium: WAOK, KRNB. DARYL HALL & JOHN OATES "Method Of Modem Love" (RCA) 40/4 WHISPERS "Some Kind Of Lover" (Solar /Elektral 13/12 Rotation*: Heavy 9/1, Medium 26/2, Light 5/1, Total Adds 4, WVLD-FM, WZAK, KDAY, WWDM. Heavy: WDJY, KKDA-FM, WORL, Rotations: Heavy 0/0, Medium 3/3, Light 10/9, Total Adds 12, WHUR, KNOK -FM, WTMP, WDRQ, KDAY, WJMI, WBLX, JET94, WJAX, KIIZ, WJJS, WANM, WOKS. Medium: WWIN, WXYV, WILD, WUSL, WHUR, WVEE, KNOK -FM, WHRK, WBLZ, WWDM, WWWS, WVOI, KUKQ. WDMT, WLUM, KACE, XHRM, WRDW, WXOK, Z93, WFXC, WBLX, K94, KOKA, WVKO, WKWM, WWWS, WVOI. CICI "(You Got Me) Hypnotized" (Creative Funk) 13/6 aJOHNNY GILL "Half Crazy" (Cotillion /Atco) 39/20 WXYV, Heavy 0/0. Medium 5/1, Light 8/5, Total Adds 6, WWIN, KRNB, WQMG, WJMI, WANT, WOKS. Medium: Rotations: Heavy 0/0, Medium 8/4, Light 31/18, Total Adda 20 including WXYV, WUSL, WAMO, WAOK, KYOK, WVLD -FM, Rotations: WPEG, WPDQ, WBLX. WBMX, WGCI, WZAK, WJLB, KDAY, WKND, WFXC, WTOY, KAPE, KOKA, WOKS, WVKO, WKWM, WTLC. Medium: WTMP, WPDQ, WQQK, WANM. JOHNNIE TAYLOR "Lady, My Whole World Is You" (Malaco) 13/3 Rotations: Heavy 1/0, Medium 4/1, Light 8/2, Total Adds 3, KMJQ, KACE, WJMI. Heavy: WXOK. Medium: WILD, WYLD -FM, OMEVELYN "CHAMPAGNE" KING "Out Of Control" (RCA) 37/14 WBLX. Rotations: Heavy 1/0, Medium 10/2, Light 28/12, Total Adds 14, WHUR, KYOK, WDIA, WEDR, WENN, WFXC, WKXI, KIIZ, KJCB, WJJS, KHYS, KAPE, WWDM, WWWS. Heavy: WAOK. Medium: WUSL, WTMP, KACE, XHRM, WAN, WPEG, WANM, DYNAMIC BREAKERS "Dynamic (Total Control)" (Sunnyvlew) 13/2 KRNB, WKXI, WPLZ, KOKA. WENN. WDAO. Rotations: Heavy O/O, Medium 6/1, Light 7/1, Total Adds 2, WHRK, WTOY. Medium: PENNYE FORD "Change Your Wicked Ways" (Total Experience/RCA) 37/10 FOREIGNER "I Want To Know What Love Is" (Atlantic) 12/2 WJAX, WOKS. Medium: WHRK, WBLZ, Rotations: Heavy 7/2, Medium 17/4, Light 13/4, Total Adds 10, WXYV, KRNB, WHRK, WGCI, WENN, Z93, WPEG, WJAX, WOOK, Rotations: Heavy 3/0, Median 7/1. Light 2/1. Total Adds 2, WUSL, WJJS. Heavy: WDJY, WTLC. Heavy: WDIA, WYLD -FM, WXOK, WKXI, KAPE. Medium: WWIN, WDAS, KNOK -FM, WDMT, WZEN -FM, KDAY, WOMG, KACE, WPDQ, WWDM, WLUM. WPDQ, WLOU, KHYS, WEHS, WDAO, WSLB. MICHAEL WYCOFF "Gonna Chase You ('Till You Catch Me)" (Valley Vuel 12/1 KURTIS BLOW "BasketbaN" (Mercury/PolyGram) 37/3 Rotations: Heavy 0/0, Medium 3/0, Light 9/1, Total Adds 1, KMJQ. Medium: KRNB, WAN, KHYS. Rotations: Heavy 8/0. Medium 17/0. Light 12/3, Total Adds 3, WXYV, WQMG, WKWM. Heavy WVEE, KKDA -FM, KNOK -FM, JESSE JOHNSON'S REVUE "Be Your Man" (A &M) 11/11 KMJQ, KDAY, WRDW, WENN, WPEG, KIIZ, WWWS. Medium: WDAS, WAMO, KYOK, WDIA, WHRK, WEDR, WDMT, WZAK, KMJM, WZEN -FM, Rotations: Heavy 1/1, Medium 2/2, Light 8/8, Total Adds 11, WXYV, WRKS, WDAS, WHUR, KNOK -FM, WEDR, WAN, K94, WANT, WWDM, WANM, KDKO. WOOK, WOKS, WAAA. ROCKWELL "He's A Cobra" (Motown) 36/9 CONTROLLERS w /VALERIE DENECE "Just For You" (MCA) 11/4 Medium: KKDA-FM, Rotations: Heavy 1/0, Medium 13/4, Light 22/5, Total Adds 9, WXYV, WDAS, WDJY, WDMT, KDAY, WKND, WPDQ, KAPE, Rotations: Heavy 1/0, Medium 4/0, Light 8/4. Total Adds 4, WXYV, WILD. WZAK, WANM. Heavy: WAN. WEAS. Heavy: WAMO. Medium: WILD, WAOK, WVEE, KSOL, WRDW, WFXC, WJMI, WWWS, KDKO. WTMP, WENN, WDAO. WHODINI "Freaks Come Out At Night" (Jive /Arista) 36/9 - ANGELA BOFILL "Let Me Be The One" (Arista) 10/10 WAAA, Rotations: Heavy 10/0. Medium 12/3, Light 14/6, Total Adds 9, WDAS, WDJY, KJLH. WAN, WENN, WEAS, WWDM, WVKO, Rotations: Heavy 0/0, Medium 1/1, Light 9/9, Total Adds 10, WRKS, WHUR, KKDA-FM, WTMP, KACE, WRDW, WJMI, KUKQ. Heavy: KYOK, WDMT, WZAK, WZEN -FM, WKND, WRDW, WJMI, WDAO, WWWS, KDKO. Medium: WUSL, WAMO, WDAO, WTLC. WVEE, WHRK, KMJM, JET94, WQMG, WOOL K94. RICHARD "DIMPLES" FIELDS " We Gotta Stop Meeting Like This" (RCA) 10/6 Medium: WTMP. CULTURE CLUB "Mistake No. 3" (Virgin /Epic) 33/5 Rotations: Heavy 0/0, Medium 'I/O, Light 9/6, Total Adds 6, WAOK, WOO, WNHC, WKXI, WJAX, WANM. WANM. Rotations: Heavy 2/0, Medium 19/2, Light 12/3, Total Adds 5, KMJQ, WGCI, KACE, WLOU, WOKS. Heavy: WAMO, ELEANOR GRANT "Don't Stop 'Till You Get Enough" (Catawba/CBS) 10/2 Medium: WHUR, WVEE, KRNB, WHRK, WYLD -FM, WZEN-FM, KSOL, WNHC, WRDW, KQXL, Z93, JET94, WBLX, WOOK, WPLZ, Medium: WDIA, WEDR. Rotations: Heavy 1 /0, Medium 2/0, Light 7/2, Total Adds 2, KRNB, WANT. Heavy: WPEG. KOKA, KDKO. RAY, GOODMAN & BROWN "Who's Gonna Make The First Move" (Panoramic) 33/5 Rotations: Heavy 1/0, Medium 10/0, Light 22/5, Total Adds 5, KMJQ, WJLB, KDAY. Z93, WDAO. Heavy: WPDQ. Medium: WWIN, WILD, WBMX, WZAK, WNHC, WRDW, WFXC, WQMG, KAPE, WEAS. FORCE MD'S "Forgive Me Girl" (Tommy Boy) 29/9 Rotations: Heavy 1/0, Medium 13/3, Light 15/6, Total Adds 9, WAOK, WDIA, KDAY, XHRM, WATV, WANT, WEAS, KOKA, KDKO. Heavy: WPLZ. Medium: WXYV, WILD, WVEE, KYOK, WOW, WZAK, KIIZ, KJCB, WOKS, WWWS. are records that have achieved concurrent airplay at 60% of our reporting GRANDMASTER FLASH "Sign Of The Times" (Ekektra) 28/13 Breakers those Rotations: Heavy 0 /0, Medium 9/3, Light 19/10, Total Adds 13, WAMO, WVEE, KRNB, WDIA, WEDR, WDMT, KDAY, XHRM, stations. New & Active records are receiving airplay at 25 or more stations. Records In WRDW, WAN, WENN. WPEG, WJAX. Medium, WRKS, WAOK, KMJQ, WTMP, WJLB WKND. Sfvi Hcant Action are receiving airplay from 10-24 stations. Records with substantial heavy ERNIE JASPER ISLEY "Kiss And Tell" (CBS Associated) 28/9 ISLEY /CHRIS /MARVIN and medium rotation airplay activity do not have to achieve Breaker status to enter the Rotations: Heavy 2/0, Medium 11 /1, Light 15/8, Total Adds 9, WXYV, WAMO, WVEE, WENN, WPEG, WJAX, KHYS, KAPE, WWDM. Heavy: WJMI, WKXI. Medium: WAOK, KRNB, WHRK, KJCB, WOOK, WORL, KOKA, WDAO, WTLC, KDKO. Black /Urban chart. Records which have achieved Breaker status must also have sufficient GRADY HARRELL "Belinda" (Consteaetion/MCA) 26/4 heavy and medium rotation airplay to enter the chart. Checkmarks signify the most added KOKA. KRNB, WEDR, WGCI, WENN, Rotations: Heavy CVO. Medium 7/1, Light 19/3, Total Adds 4, WDAS, WPEG, KJCB, Medium: of the non-charted records. WANM. KSOL. LONNIE HILL "Hard Tines" (Urbars Sounds) 26/0 Rotations: Heavy 1/0, Medium 11/0, Light 14/0, Total Adds O. Heavy: WXOK. Marian: WDAS, WAMO, WEDR. WENN, WKXI, WPDQ, WLOU, MILX, KHYS. WAAA, WATV. NOUVeoe»O aeO,» IA MOD, a, ,q1 .io; s 1g8noaq p napun 1e aa;;oo a 4 ¡aaaA eau jo -paau anE ato UO aZ PGA aqi JO; pump! OZZlnoge d an,aM noA lsanaeq e aloulf MM nag );;oo s, ens !¡;un 1I0M pun pz il lnogy aa;;oa ii111M SAVM1V Suo! 001 p aq of St q sluapnns gBlq -nsaq q uolsenu nd aqj, Jo Isom 'eh SVH SAVM1V - utelunou sa1e1S "' wne; luau > alqlssod elsiuTpueS aUvaaa yin lnodxa un g1 pua;ap 'Sá1A111G NMOIIOW uolloa pur !tux); aaaM aSJOM uan ag on santo wae; ;o ); sluapnns Sg aaNnaaa Mou lsan on pauueld aaqwanoN Ielluassa aao;ag Xaautgaeu io¡1111naI Ian; ao; spaau ,fa1 1aogs nogel [otd-aa;;oo apean seer spuesnoqn e Sulsaelt awunanos anuanaa sutanQ wit. dona t 1,110 ZI autos 'apt nualnadxa :319NIS seq lsana aull asael - aa33oo ueo waql .,feble lualol;;aul pue uoil OA au, 9NI1ZZIS IHI pueluu ifq Ismael asuaia.i -evado Ta, iglatl aqi i 58 mj lsaij mp - Mona -aa. g1tM stungp umupuIId aidia4 ut t aa;;oo al peg anE teau moa; aanp puu uinuTuic aignóp ;o spuesn ppe uy -uoa se u. Tres on ulnuTluid xis spaoaaa paztlgow pioN onnl-Aluanni 4ipaaa aiati ,fq paser a,faqy aql uo ai o anVti sampounUOp -uaanos [alai 21.18l; stsuo It ca3laoM aeI piaonn atp moLiNno.up puu alegaaaex imp anow nalunoa siip 3o pupi qonm suI duew ato s,enseaeol mimosa Aaana páddol anUti Aatil. y-ense SOaO038 4:4VNM01001 2lIJILX3SO80031:i NMO1O1A1 qpua1E I '"°1°W RSR /Friday, January 25, 1985 Page 78 Stations are listed by region. Hots are listed in order of Black /Urban Regional Adds & Hots their airplay activity. W LOUILouisville W GOKINashville WTOYIROanoke W DRO /Detroit WNHC /New Haven WXOKIBaton Rouge W OMGIGreensboro MIDWEST Tony T. Fields Fred Harvey Duke Ellington Snowden EAST James Jordan SOUTH Al Wallace Doc Foster Jim W W W INIBaltlmore NOLAN THOMAS ROXANNE SHANTE. POINTER SISTERS BMXIChicego CAPTAIN ROCK RICHARD D. FIELDS W AOKIAtlanta READY FOR THE WOR KURTIS BLOW CHA KA KHAN JESSIE JOHNSON KAS HIF Lee Michaels WHISPERS Keith Newman KLIQUE Larry Tinsley WILTON FELDER ASHFORD 6 SIMPSON TIME CHAKA KHAN XAVION DEBBIE DEB STYLISTICS JONZUN CREW TINA TURNER JOHNNY GILL READY FOR THE WOR TINA TURNER REBBIE JACKSON TIME INTRUDERS RUN D.M.C. GAP BAND Hottest: CHERYL LYNN WARWICK 6 JONES DAZI BAND CICI PATTI LABELLE COMMODORES CULTURE CLUB PENNYE FORD JONZUN CREW Hottest: RAY PARKER JR. Hottest: WILTON FELDER JOHNNY GILL NUANCE RICHARD D. FIELDS KLYMAXX CHERYL LYNN Hottest: JEFFREY OSBORNE EUGENE WILDE MADONNA NEW DYNAMIC BREAKERS POINTER SISTERS PHILIP KLIQUE WONDER WHAM! EDITION CASHMERE BAILEY PAUL HARDCASTLE MIDNIGHT STAR STEVIE HARDCASTLE AM -FM CHAMPAIGN Hottest: RITA HART NEW EDITION SHEENA EASTON PAUL Hottest: NUANCE TOM BROWNE TEENA MARIE Hottest: Hottest: EUGENE WILDE JOHNNY GILL PENNYS FORD CICI GAP BAND STEVIE WONDER GAP BAND STEVIE WONDER NEW EDITION THELMA HOUSTON PAUL HARDCASTLE ROCKIE ROBBINS EUGENE WILDE Hottest: EUGENE WILDE DIANA ROSS FORCE MD'S EUGENE WILDE CHAMPAIGN PAUL HARDCASTLE EUGENE WILDE SHEENA EASTON STEVIE WONDER EUGENE WILDE MIDNIGHT STAR WUSLIPhHadelphla COMMODORES WENNIBirmingham NEW EDITION GEORGE BENSON TEENA MARIE WJJS /Lynchburg KOOL 6 THE GANG RANDY.HALL W XY V/Baltimore Jon Wyatt Hottest: Michael Star PAUL HARDCASTLE STEVIE WONDER UTFO Lad Goins STEVIE WONDER STEVIE WONDER Roy Sampson MIDNIGHT STAR EUGENE WILDE WKWMIGrand Rapids REBBIE JACKSON PENNYE FORD Orleans MADONNA KOOL 6 THE GANG WYLD- FMINew WEASISavannah NOLAN THOMAS FOREIGNER GEORGE BENSON SHEENA EASTON W GCIIChicago Frank Grant PAUL HARDCASTLE Dell Spencer Don Jones CHAMPAIGN JOHNNY GILL NEW EDITION WHODINI NOLAN THOMAS Graham Armstrong THELMA HOUSTON KYOKIHouston DAll BAND RJ'S LATEST ARRIV ROCK MASTER SCOTT RODNEY SAULSBERRY JONZUN CREW HALL 6 ORTES MADONNA Steve Hedgewood CLUB KURTIS BLOW MAGNUM FORCE Hottest: ASHFORD E. SIMPSON READY FOR THE WOR TIME ROCKWELL CULTURE KLYMAXX UTFO CHAMPAIGN JESSIE JOHNSON WVEEIAtlanta EVELYN KING MAGNUM FORCE STEPHANIE MILLS JOHNNY GILL CHAKA KHAN ROCK MASTER SCOTT WILTON FELDER CHAMPAIGN WHAM! WILTON FELDER CONTROLLERS Scotty Andrews DAZI BAND SHEENA EASTON FORCE MD'S UTFO YARBROUGH 6 PEOPL JOHNNY GILL JOHNNY GILL KLIQUE CYNDI LAUPER ASHFORD 6 SIMPSON FIVE TIME FURIOUS KLIQUE JONZUN CREW NARADA MICHAEL WA SHEENA EASTON KLYMA XX ISLEY, JASPER R POINTER SISTERS FOREIGNER CHAKA KHAN JAMES MARIE JESSE NOLAN THOMAS CHAKA KHAN EGYPTIAN LOVER TEENA REBBIE JACKSON GRANDMASTER FLASH EVELYN KING GAP BAND SHIRLEY BROWN WHODINI SHAKA TAK REBBIE JACKSON KAS HIF RICHARD D. FIELDS STAPLE SINGERS ISLEY, JASPER 6 E. SIMPSON KLIQUE ASHFORD KASHIF PENNYE FORD TINA TURNER REBBIE JACKSON WDASIPhiladelphia GRANDMASTER FLASH COLORS CHAKA KHAN TIME MADONNA KYM YANCEY REBBIE JACKSON WARWICK 6 JONES ISLEY, JASPER 6 Joe Tamburro RITA HART DAZZ BAND VANITY JOHNNY GILL Hottest: ASHFORD 6 SIMPSON WHAM! ROXANNE SHANTE GENERAL PUBLIC Hottest: COMMODORES WILDE H EWCLE US CHERYL LYNN EUGENE Hottest: Hottest: JANICE CHRISTIE PATTI LABELLE KOFFIE MIDNIGHT STAR STAPLE SINGERS EDITION FAT BOYS KLIQUE NEW MIDNIGHT STAR PAUL NARDCASTLE XAVION DAZ.Z. BAND Hottest: EUGENE WILDE RALPH TINA TURNER MIDNIGHT STAR Hottest: SHERYL LEE POINTER SISTERS SHIRLEY BROWN N UNARX ROCKWEIJ. GWEN GUTHRIE EVELYN KING MARIE READY FOR THE WOR NEW ED {TION WILTON FELDER TEENA NEW EDITION NEW WHAM! WARWICK 6 JONES STEVIE WONDER Hottest: TEMPTATIONS EDITION KURTIS BLOW JERMAINE JACKSON STEVIE WONDER GEORGE BENSON MADONNA JOHNNY GILL CHERYL LYNN GAP BAND RAY PARKER JR. ROCKIE ROBBINS MADONNA D REAMBOY LEVERT EUGENE WILDE MADONNA ROCK MASTER SCOTT ROCKWELL UTFO PATTI LABELLE PHILIP BAILEY K941Norfolk SHEENA EASTON JESSIE JOHNSON ROCK MASTER SCOTT W W WZICharleston PRINCE KOKA/Shreveport DIANA ROSS Hottest: Bruce Dowdy WTLCl!ndianapolis KURTIS BLOW WHODINI Marc Little EUGENE WILDE BILLY OCEAN B.B. Davis OHIO PLAYERS GRADY HARRELL PENNYE FORD WRDWIAUgusta BEAT BOX BOYS RAY PARKER JR. BAND WBLZICincinnati Jay Johnson ROXANNE SHANTE DAll GLADYS KNIGHT Hottest: Charlotte Logan WHAM! ROCK MASTER SCOTT RONNIE LAWS Brian Castle DIANA ROSS GRADY HARRELL CHAMPAIGN KRNBIMemphis ROCKIE ROBBINS PENNYE FORD READY FOR THE WOR ROXANNE SHANTE JOHNNY GILL POINTER SISTERS Hottest: ROCKIE ROBBINS PENNYE FORD UTFO Jerry Mason KLIQUE GLENN FREY Hottest: CHAMPAIGN ANGELA BOFILL PAUL HARDCASTLE TEMPTATIONS GWEN GUTHRIE. RAY GOODMAN 6 BR PHILIP BAILEY SHERYL LEE RALPH GAP BAND PAUL NARDCASTLE WILTON THOMAS MCCLARY WJMIIJackson NOLAN THOMAS JOHNNY GILL CHAKA KHAN KYM YANCEY FELDER KOOL 6 THE GANG KLIQUE JEFFREY OSBORNE VANITY THE S KLIQUE Carl Haynes GAP BAND FORCE MD'S Hottest: BUTCH SAM 6 HALL E. OATES WARWICK JONES TIME NOLAN THOMAS Hottest: PENNYE FORD PRINCE Hottest: none 6 JEFFREY OSBORNE NEW EDITION JOHNNIE TAYLOR CICI NEW EDITION RODNEY STEPP WILD /Boston READY FOR THE WOR TEENA MARIE Hottest: JONZUN CREW MADONNA WHISPERS JONZUN CREW TEMPTATIONS WDMTICIeveland Elroy R.C. Smith EUGENE WILDE WAMOIPittsburgh GRANDMASTER FLASH KOOL 6 THE GANG SADE BLACK IVORY PAUL HARDCASTLE Dean Dean WORLIOrlando PHILIP BAILEY WISH Harrison ANGELA KLYMAXX WILTON FELDER REBBIE JACKSON EUGENE WILDE Allen BOFILL Earl James PAUL NARDCASTLE MAGNUM FORCE NEWC LEUS DIANA ROSS DAZZ BAND MAGNUM FORCE CASHMERE KOOL 6 THE GANG NUANCE NEW EDITION REBBIE JACKSON GRANDMASTER FLASH Hottest: WPEGICharlotte FAT BOYS KYM YANCEY WILTON FELDER WWDMISumter STYLISTICS GRANDMASTER FLASH WISH FURIOUS FIVE CONTROLLERS JOHNNY GILL PAUL HARDCASTLE Rossi WHISPERS MaystHart Mike ANGELA BOFILL PAULA ANDERSON ROCKWELL NUANCE ISLE?, JASPER 6 MADONNA CHAKA KHAN HALL OATES WLUMIMilwaukee TINA TURNER CHERYL LYNN MIDNIGHT CICI SHERYL LEE RALPH 6 COMMODORES STAR ISLEY, JASPER E. PATTI LABELLE DEODATO Brown /Austin Hottest: DAZZ BAND NEW EDITION Hottest: CHAKA KHAN STRAFE CASHMERE PAUL HARDCASTLE JASPER E. DIANA ROSS ELEANOR GRANT ISLEY, GRANDMASTER FLASH TEMPTATIONS COSMETIC STEVIE WONDER PENNYE FORD TEDDY PENDERGRASS ROOKIE ROBBINS GAP BAND RODNEY SAULSBERRY EUGENE WILDE ROBARD JOHNSON RUN D.M.C. GLENN FREY PAUL HARDCASTLE ASHFORD 6 SIMPSON ROCKIE ROBBINS ROXANNE SHANTE NEW EDITION Hottest: Rouge CHAKA KHAN STEVIE WONDER TINA TURNER ROXANNE SHANTE SHEENA EASTON KOXLIBaton KLIQUE SHIRLEY BROWN Hottest: JERMAINE JACKSON GEORGE BENSON GRANDMASTER FLASH JERMAINE STEWART Hottest: Hottest: FAT BOYS Gaylord Boyd WILDE JOYCE KENNEDY PAUL HARDCASTLE UTFO NEW EDITION COMMODORES TIME EUGENE NEW EDITION UTFO NOLAN THOMAS PATTI LA BELLE EUGENE WILDE PRINCE TINA TURNER ROCKIE ROBBINS DIANA ROSS Hottest: DIANA ROSS WHODNI NEW EDITION WKNDIHartford PATTI LABELLE DAN HARTMAN REBBIE JACKSON WKXIIJackson MADONNA EVELYN KING CHICAGO GWEN GUTHRIE READY FOR THE WOR PAUL HARDCASTLE Jordan/McLean ASHFORD 6 SIMPSON TIME CHERYL LYNN Tommy Marshall STEVIE WONDER WHISPERS SKY? MADONNA UTFO NEW EDITION GRADY HARRELL SHEENA EASTON BUTCH SAM 6 THE S KLIQUE WDJYIWashington SHEENA EASTON Hottest: COMMODORES RAY PARKER JR. REBBIE JACKSON Hottest: WZAKICIeveland JOHNNY GILL Dan O'Neil Hottest: PAUL NARDCASTLE WOIAIMemphis WILDE PHILIP BAILEY NUANCE W PLZ/Petersburg EUGENE ROCKWELL PAUL HARDCASTLE DIANA ROSS Bobby O'Jay UTFO Lynn Tolliver GLADYS KNIGHT Hardy Jay WARWICK E. JONES ASHFORD 6 SIMPSON JERMAINE STEWART KURTIS BLOW WW WS /Saginaw WORLD GEORGE BENSON JEFFREY OSBORNE. INTRUDERS PATTI LABELLE CASHMERE DIANA ROSS JONZUN CREW THIRD FOR THE WOR Crockett EVELYN KING RONNIE LAWS EUGENE WILDE READY LEVERT Kermit KEY -MATIC WHODINI TEMPTATIONS NUANCE PAUL. HARDCASTLE INTRIGUE ROCKWELL MIDNIGHT STAR RICHARD D. FIELDS FORCE MD'S SHEENA EASTON WARWICK 6 JONES KYM YANCEY ROCKIE ROBBINS JONZUN CREW TIME WANMITallahassee WILTON FELDER Hottest: SAMSON 6 DELILAH JET941Chattanooga EVELYN KING Hottest: EVELYN KING OLLIE 6 JERRY Joe Bullard WHAM! MADONNA BRONSKI BEAT Rich Phillips WHISPERS TINA TURNER E. OATES GEORGE BENSON Hottest: W ATV (Birmingham EUGENE WILDE GLADYS KNIGHT HALL DAZ.Z. BAND GRANDMASTER FLASH Hottest: TEDDY PENDERGRASS CNAKA KHAN PHILIP BAILEY Ron January KLYMAXX WARWICK 6 JONES SADE WILTON FELDER HARDCASTLE ROCKIE ROBBINS PAUL HARDCASTLE FOREIGNER FAT KOOL 6 THE GANG ROCKTE ROBBINS PAUL STYLISTICS DAVID SIMMONS BOYS ROCK MASTER SCOTT PRINCE WHAM! FG.._E MD'S Hottest: NEW EDITION Hottest: FAT BOYS JOHNNY GILL JEFF LORBER MADONNA MANHATTANS POINTER SISTERS NEW EXPERIENCE NEW EDITION SADE EUGENE WILDE GEORGE BENSON Hottest: 6 SIMPSON GAP BAND STEVIE WONDER PATTI LABELLE CONTROLLERS HALL 6 OATES ASHFORD PRINCE ROCK MASTER SCOTT UTFO OLLIE 6 JERRY WILTON FELDER PAUL HARDCASTLE WJAX-FMIJacksonville MADONNA THELMA HOUSTON SHEENA EASTON SHEENA EASTON Chris Turner JEFFREY OSBORNE ROGER KELLAWAY Hottest: MADONNA WRKSINew York W HUR1W ashington TIME. /Port Arthur TINA TURNER PHILIP BAILEY KHYS NUANCE READY FOR THE WON STEVIE. WONDER Tony Quedarone Libby Lawson Mark Petry STAPLE SINGERS UTFO WHODINI KKDA- FMIDallas PENNYE FORD PRINCE FLASH GRANDMASTER FLASH WHRKIMemphis SADE NEW EDITION ANGELA BOFILL WARWICK 6 JONES GRANDMASTER Terri Avery OLLIE 6 JERRY NOLAN THOMAS RUN D.M.C. ANGELA BOFILL KYM YANCEY ASHFORD 6 SIMPSON Stone /Smith FREDERICK KMJM/St. Louis MILLS REBBIE JACKSON JESSIE JOHNSON NOLAN THOMAS ROCKIE ROBBINS RUN D.M.C. STEPHANIE WHODINI Ron Atkins J. BLACKFOOT CHAKA KHAN SHEENA EASTON KLIQUE TIME WHAM! ROGER KELLAWAY ANGELA BOFILL GWEN GUTHRIE. W VKOIColumbus DON HENLEY ROXANNE SHANTE RICHARD D. FIELDS WHODINI REBBIE JACKSON JESSIE JOHNSON Hottest: FAT BOYS ISLEY, JASPER 6 RONNIE LAWS TIME CONTROLLERS K.C. Jones DAZZ BAND COMMODORES WHISPERS KOOL E. THE GANG REBBIE JACKSON NUANCE PENNYE FORD WILTON FELDER Hottest: KLIQUE WHODINI EVELYN KING EUGENE WILDE JUNIE MORRISON BILLY JOEL CHAMPAIGN DYNAMIC BREAKERS E. SIMPSON KOOL 6 THE. GANG ROCKIE ROBBINS Hottest: JEFF LORBER NEW EDITION COMMODORES RICHARD D. FIELDS ASHFORD WHODINI WILTON FELDER WISH RAY PARKER JR. REBBIE JACKSON UTFO Hottest: MADONNA Hottest: GLADYS KNIGHT TINA TURNER TINA TURNER CHAKA KHAN HALL E. OATES ROXANNE SHANTE MADONNA EUGENE WILDE DIANA ROSS KURTIS BLOW PATTI LABELLE WILTON FELDER KLIQUE WARWICK 6 JONES ISLEY, JASPER POINTER SISTERS FREDERICK E. THE GANG PRINCE PAUL HARDCASTLE JOHNNY GILL KOOL ROXANNE SHARPE WHAM! GUTHRIE JONZUN CREW STEVIE WONDER READY FOR THE WOR Hottest: GWEN Hottest: THELMA HOUSTON KASHIF EVELYN KING Hottest: READY FOR THE WO R DIANA ROSS ROCK MASTER SCOTT PRINCE WIMP /Tampa WILDE CASHMERE COMMODORES EUGENE MADONNA MIDNIGHT STAR PHILIP BAILEY PHILIP BAILEY NEW EDITION PAUL HARDCASTLE Hottest: Hottest: MichaelslMoore JERMAINE STEWART EUGENE WILDE MIDNIGHT STAR PHILIP BAILEY READY FOR THE WOR FOREIGNER FELDER WFXCIDurham UTFO EUGENE WILDE WILTON PRINCE NOLAN THOMAS CHICAGO 6 JONES Alvin Stowe PHILIP BAILEY TEMPTATIONS WARWICK PAUL HARDCASTLE DAZZ BAND WPDOIJacksonville MADONNA STEVIE WONDER KDAYILos Angeles KJLHILos Angeles DIANA ROSS TINA TURNER WDAOIDaylOn WZEN/St. Louis WEST Bob Scott PAUL, HARDCASTLE KOOL 6 THE GANG Jack Patterson Maddox/Reed MADONNA ASHFORD 6 SIMPSON Lankford Stephen Rod King EVELYN KING WHISPERS ROCKWELL. WEDR/Mlami WANT /Richmond WHAM! WHODINI PATTI LABELLE REBBIE. JACKSON TEDDY PENDERGRASS none KDKOIEnglewood ROXANNE SHANTE WHISPERS ROCKIE ROBBINS Hottest: JacksonlJones Kirby Carmichael ANGELA BOFILL INTRUDERS Hottest: ICE T COMMODORES JOHNNY GILL COMMODORES 6 BR STEVIE WONDER Danny Harris PHILIP BAILEY MD'S DAVID SIMMONS RAY GOODMAN RUN D.M.C. CHAKA KHAN ROGER KOKO POP FORCE Hottest: CREW TEMPTATIONS VANITY FAT BOYS JONZUN FAT BOYS REBBIE JACKSON Hottest: EUGENE WILDE KOOL 6 THE GANG FELDER MIDNIGHT STAR ASHFORD 6 SIMPSON PRETTY TONY CNAKA KHAN WILTON CHERYL LYNN WARWICK 6 JONES KOOL 6 THE GANG JEFFREY OSBORNE NEW EDITION 6 JONES READY FOR THE WOR REBBIE JACKSON ROBEY JANET JACKSON WARWICK MAGNUM FORCE Hottest: PAUL HARDCASTLE JANET JACKSON PHILIP BAILEY PAUL HARDCASTLE, KASHIF RUN D.M.C. SHEENA EASTON ANGELA BOFILL GRANDMASTER FLASH NEW EDITION STEVIE WONDER ROSS FORCE MD'S READY FOR THE WOR ROXANNE SHANTE DIANA STYLISTICS READY FOR THE WOR ASHFORD 6 SIMPSON KLYMAXX PHILIP BAILEY PAUL HARDCASTLE FAT BOYS W VOIRoledo TIME WHAM! KIIZIKilleen JESSIE JOHNSON CICI SHEENA EASTON ROCK MASTER SCOTT EVELYN KING IVY Maxs Myrick BOBBIE JIMMY SHEENA EASTON Bill St. John ELEANOR GRANT CHERYL LYNN COMMODORES WOKS/Williamsburg Hottest: ROCKWELL WHODINI KNOK-FMIFt. Worth Hottest: CAPTAIN ROCK COMMODORES GRANDMASTER FLASH NEW EDITION Steve Crumbley EUGENE WILDE Hottest: WILTON FELDER Kenny Byrd DIANA ROSS VANITY N EWC LE US EVELYN KING CHAKA KHAN PAUL HARDCASTLE UTFO PHILIP BAILEY POINTER SISTERS KUKOIPhoenix PAUL HARDCASTLE WARWICK 6 JONES NUANCE ASHFORD 6 SIMPSON MADONNA HONEYDRIPPERS HALL 6 OATES SHEENA EASTON WHISPERS PAUL HARDCASTLE Jay Stone ROCKIE ROBBINS FAT CULTURE CLUB WHODINI COMMODORES FAT BOYS BOYS KOOL 6 THE GANG Hottest: VANITY JESSIE JOHNSON Hottest: DAll BAND PHILIP BAILEY TWILIGHT 22 WHISPERS WILTON FELDER GWEN GUTHRIE EUGENE WILDE DIANA ROSS PATTI LABELLE EUGENE WILDE TIME DAZZ BAND WHOD INI MIDNIGHT STAR WJLBIDetrolt PAUL HARDCASTLE NOLAN THOMAS DAZZ BAND HARDCASTLE KIM WILDE WHISPERS ROCK MASTER SCOTT WHAM! PAUL James Alexander SHEENA EASTON SHANTE CHERYL LYNN HOUSTON WHAM! ROXANNE SOS BAND KOOL 6 THE GANG KAPEISan Antonio THELMA JOHNSON UTFO ROBERT WHITE NUANCE WHISPERS JANET JACKSON SADE JESSIE FAT BOYS MORRISON Mike Kelly JOHNNY GILL NEW EDITION KACEILos Angeles MT UME SKY? JUNIE Hottest: GAP BAND JOHNNY GILL REBBIE JACKSON ROCKIE ROBBINS WILTON FELDER Miller /Robinson RAY GOODMAN 6 BR PAUL HARDCASTLE MADONNA TINA TURNER KELLAWAY FORCE MD'S Hottest: Hottest: KIDS AT WORK DIANA ROSS ROGER RAY GOODMAN I BR CICI JOHNNIE TAYLOR STYLISTICS TEENA MARIE NEW EDITION KLYMAXX WBLXIMobile KLYMAXX TINA TURNER Hottest: CHERYL LYNN JOHNNY GILL KLYMAXX KURTIS BLOW KURTIS BLOW 8.J. Taylor WHAM! HOt test: DAVID SANBORN JESSIE JOHNSON PRINCE EUGENE WILDE PHILIP BAILEY EVELYN KING WHAM! PAUL HARDCASTLE. SHEENA EASTON WILTON FELDER DREAM TEAM STEVIE WONDER MADONNA SADE JOHNNY GILL TEENA MARIE. ROSS WHAM! EDITION HELEN TERRY BEASTIE BOYS MADONNA DIANA TEDDY PENDERGRASS NEW NEW EDITION CULTURE CLUB KJCB /Latayette ASHFORD 6 SIMPSON HALL 6 OATES TEMPTATIONS Hottest: KMJO /Houston WARWICK 6 JONES ANGELA BOFILL NEW EDITION XHRMISan Diego Beatrice Evans WHISPERS STYLISTICS ROCK MASTER SCOTT EUGENE WILDE Hottest: Brute Bailey WILTON FELDER UTFO Duff Lindsey ISLEY, JASPER 6 PAUL NARDCASTLE WILTON FELDER Hottest: W AAAIW inston-Salem READY FOR THE WOR UTFO KING CHERYL LYNN KLYMA XX EVELYN STEVIE WONDER James EUGENE WILDE ASHFORD 6 SIMPSON JOHNNIE TAYLOR UTFO PERFECT TIMIN' Eric St. JEFFREY OSBORNE GRANDMASTER FLASH MICHAEL WYCOFF JERMAINE JACKSON ROCKWELL SHEENA EASTON GRADY HARRELL NEW EDITION ROCKIE ROBBINS WARWICK 6 JONES ROXANNE SHANTE Hottest: 79 Reporting Stations DIANA ROSS WHAM! KLYMAXX JESSIE JOHNSON KSOLISan Francisco CASHMERE JESSIE JOHNSON PATTI LABELLE PAUL HARDCASTLE BR DIANA ROSS ANGELA BOFILL 77 Current Reports Bernie Moody FORCE MD'S RAY GOODMAN 6 SHIRLEY BROWN GWEN GUTHRIF. Hottest: ROGER KELLAWAY GAP BAND ROGER none ROGER KELLAWAY REBBIE JACKSON The following stations reported a frozen PAUL HARDCASTLE CULTURE CLUB Hottest: JEFFREY OSBORNE Hottest: MADONNA Hottest: NEW EDITION Hottest: week: MIDNIGHT STAR NEW EDITION EUGENE WILDE playlist this KLYMAXX NEW EDITION STEVIE WONDER TEENA MARIE EUGENE WILDE PAUL HARDCASTLE NEW EDITION WONDER EUGENE WILDE TEMPTATIONS WZEN /St. Louis STEVIE KOOL 6 THE GANG EUGENE WILDE KLYMA XX PAUL HARDCASTLE KOOL 6 THE GANG NOLAN THOMAS TEMPTATIONS KSOL /San Francisco NEW EDITION UTFO PAUL NARDCASTLE iS£Z-Z917--£iZ 3QIM-Q72IOM JISI1Y1lMLNIIOJ 9Z006 VJ 'QOOMJCIIOH 'Si6 a.LIf1S 10 .LN3Y1t3JNVHN3 QNb' ''QAZS .LgSNf1S SSZ9 JISf1L1I ,C2LLNf1OJ JO NIAIRQdJV NOLLOL1tO2Id 31-II 01, Q3.LHJIa3Q :peluoJ aseald suopepilddv dtusaaquiaw pue uo9e11z.103uI IeuoMppV ,zod AL-JflN IARIHd ANNdfl SIIONN 5861 JC2IHS2IdAINNV 5861 '9 JCdLAI ,`I MOHS SHMdQ2I 5861 c u}OZ pisnyv Aqunoj ;p Awap auy uTO j Ai;snpu1 aut, in uomsod mo,k lioddns óuuuooawoH (VaH)lalla8 no,, anOl pino0 I I/30f11i8 03 XAXM 'IM1M:wn!pa1N XVW1'001M 'MOM 'XXVM 'SOMAS 'o1OM'IIAM'L sPPV Ielol'EZ iy&l'Z wnipeW 'O AneeH auonelou an loN AyM (qinO/VOH) auoD s,AgeB AW/SOOfIf L/SZ (elgwnp0) spuowep;O se13V NOSIIM ANN38 iayloudsanrasaalyóiN poop aup a19noA1lmaH/H3NIHVM dOSM (VON 3/131S wnipeW 'p AneaH lOA)1 'MOM 'HW8)1 'OWH)1'3XOM'XMI)1'AHHX'AS1M "WVAN 6u!Pnlou! 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S/S (ewoseMV) ienoi A146iwIV e41 VHH3IS OS)1 'IN WM 'O W HM 'AXIM :146!1 'DAMN '083)1 'XA)1)1 'MAIN 'ONSM ' VNOM '9 sPPV 19101 'LL 14B!l 'O wrnpaW '0 MeeH :suo!1eioH 91L l(we10Alod/A1no1eYV) d¡L Bueleeele 8,o4M sup e41 111,1 A31SN3H IHVl dOS1'MVWM 'lV1)1 '383)1 'OSX 'MAIM 'OWA1 'VAMM 'ASOM 'ASIA& 6u!pn!OU! 81 PPP/ 1101 'HL 14&1 'O wmpaW 'O MeèH auo4eloH 808 (solede0) , de1S 1e41 deLS,. NMOHB 63AMVS 6L a6ed 996 '9Z Alenuer'Repuj/dea Page 80 R&R/Friday, January 25, 1985 NATIONAiAIRPLAY/50 MOST ADDED January 25, JUDDS (63) 1985 Girls Night Out (RCA /Curb) ALABAMA wo Leal Total (53) Wet. e week Reports Adds Heavy Medium Light There's No Way (RCA) 130 18 10 B. MANDRELL /L. GREENWOOD (52) 2 1 0 OAK RIDGE BOYS /Make My Life With You (MCA) 158/1 It Should've Been Love By Now (MCA) 9 4 MEL McDANIEL/Baby's Got Her Blue Jeans On (Capitol) 160/2 125 26 9 0 GEORGE STRAIT (421 3 2 3 CONWAY TWITTY /Ain't She Somethin' Else (WB) 157/0 129 18 10 The Cowboy Rides Away (MCA) 6 3 4 T.G. SHEPPARD /One Owner Heart (WB /Curb) 155/0 122 24 9 MICKEY GILLEY (39) 7 5 0 ED BRUCE /You Turn Me On (Like A Radio) (RCA) 156/1 116 31 9 I'm The One Mama Warned You About (Epic) 10 8 0 GARY MORRIS /Baby Bye Bye (WB) 160/0 120 35 5 DOLLY PARTON (39) 11 9 EDDY RAVEN /She's Gonna Win Your Heart (RCA) 155/0 114 36 5 O Don't Call It Love (RCA) 12 10 RICKY SKAGGS /Something In My Heart (Epic) 144/0 100 32 12 0 BELLAMY BROTHERS (23) 14 11 DAN SEALS /My Baby's Got Good Timing (EMI America) 159/1 98 50 11 0 I Need More Of You (MCA /Curb) 17 12 (D THE STATLERS /My Only Love (Mercury/PG) 156/0 84 62 10 JOHN FOGERTY (21) 16 13 GLEN CAMPBELL/A Lady Like You (Atlantic America) 161/0 78 72 11 Big Train (From Memphis) (WB) 18 15 EXILE /Crazy For Your Love (Epic) 162/2 73 78 11 MAINES BROTHERS BAND (20) Everybody Needs Love... (Mercury /PG) 21 17 LEE GREENWOOD /You've Got A Good Love Comin' (MCA) 160/3 52 95 13 ® RAY CHARLES with WILLIE NELSON (20) 19 16 (r) GUS HARDIN w /EARL THOMAS CONLEY/AII Tangled Up In Love (RCA) 150/2 68 64 18 Seven Spanish Angels (Columbia) 5 6 15 MERLE HAGGARD w /JANIE FRICKE /A Place To Fall Apart (Epic) 125/0 79 28 18 22 19 VERN GOSDIN /Slow Burning Memory (Compleat /PG) 148/2 53 82 13 23 20 MICHAEL MARTIN MURPHEY /What She Wants (EMI America) 155/1 43 91 21 28 25 KENNY ROGERS/Crazy (RCA) 153/4 32 99 22 27 24 0 STEVE WARINER /What I Didn't Do (MCA) 157/2 34 97 26 HOTTEST 24 21 e JIM GLASER /Let Me Down Easy (Noble Vision) 134/2 55 59 20 25 23 ® LACY J. DALTON /If That Ain't Love (Columbia) 144/2 32 86 26 MEL McDANIEL (94) 33 27 Q DON WILLIAMS /Walkin' A Broken Heart (MCA) 158/13 23 99 36 Baby's Got Her Blue Jeans On (Capitol) 29 26 JOHN ANDERSON /Eye Of A Hurricane (WB) 143/3 31 90 22 a OAK RIDGE BOYS (62) 34 28 ED JOHN SCHNEIDER/Country Girls (MCA) 148/10 15 90 43 Make My Life With You (MCA) 1 7 25 ALABAMA /(There's Al Fire In The Night (RCA) 108/0 65 22 21 CONWAY TWITTY (57) 36 32 Q EARL THOMAS CONLEY /Honor Bound (RCA) 149/14 16 85 48 Ain't She Somethin' Else (WB) T.G. (39) 39 35 ffl RAY CHARLES w /WILLIE NELSON /Seven Spanish Angels (Columbia) 125/20 29 62 34 SHEPPARD One Owner Heart (WB /Curb) 38 33 l) GEORGE JONES w /BRENDA LEE/Hallelujah, I Love You So (Epic) 134/12 20 75 39 ED BRUCE (36) 4o 36 JANIE FRICKE /The First Word In Memory Is Me (Columbia) 139/13 13 74 52 Q You Turn Me On (Like A Radio) (RCA) 44 37 Q JOHNNY LEE /Rollin' Lonely (Full Moon /WB) 138/14 12 78 48 GARY MORRIS (35) 32 29 31 RAY STEVENS /Mississippi Squirrel Revival (MCA) 106/5 27 51 28 Baby Bye Bye (WB) 45 38 Q NITTY GRITTY DIRT BAND /High Horse (WB) 146/17 10 75 61 RICKY SKAGGS (32) zo 18 33 EMMYLOU HARRIS /Someone Like You )WB) 114/1 31 60 23 Something In My Heart (Epic) THE STATLERS (27) 49 40 Q BELLAMY BROTHERS/I Need More Of You (MCA /Curb) 141/23 8 67 66 My Only Love (Mercury /PG) 4 14 35 CRYSTAL GAYLE /Me Against The Night 94/0 42 32 20 (WB) RAY STEVENS (26) 42 39 Q DAVID ALLAN COE /She Used To Love Me A Lot (Columbia) 113/12 15 63 35 Mississippi Squirrel Revival (MCA) 41 ff/ ANNE MURRAY /Time Don't Run Out On Me (Capitol) 128/12 4 65 59 MERLE HAGGARD w /JANIE FRICKE (25) 8 22 38 JOHN CONLEE /Years After You (MCA) 86/0 33 37 16 A Place To Fall Apart (Epic) BREAKER © DOLLY PARTON /Don't Call It Love (RCA) 116/39 4 36 76 46 Q HANK WILLIAMS JR. /Major Moves (WB/Curb) 115/16 5 4.8 62 44 a WAYLON JENNINGS/Waltz Me To Heaven (RCA) 117/16 0 54 63 BREAKER ZI JUDDS /Girls Night Out (RCA /Curb) 108/63 6 39 63 i 47 45 l JOHNNY PAYCHECK /I Never Got Over You (AMI) 79/5 10 4.8 21 35 34 REX Lane 91/3 20 49 22 44 ALLEN JR. /Running Down Memory (Moon Shine) MOST ADM) & HOTTEST list those songs athleveg the I DEBUT ] 0 GEORGE STRAIT /The Cowboy Rides Away (MCA) 94/42 3 28 63 most adds nationally, and the songs reported "hottest" complied from all our reporters. The number in paren- 13 30 46 GENE WATSON /Got No Reason Now For Goin' Home (MCA /Curb) 61/0 20 23 18 theses Immediately tOlbwnlg the songs In Most Added S BREAKER m MICKEY GILLEY /l'm The One Mama Warned You About (Epic) 98/39 0 28 70 Mottest inmate the total number of COuney reporters DEBUT Q. BARBARA MANDRELL /LEE GREENWOOD/It Should've Been... (MCA) 89/52 1 21 67 adding the song this week or meting that the song IS among their nye hottest. [ DEBUT 11. 0 SHELLY WEST /Now There's You (Viva) 87/19 0 37 50 15 31 50 REBA McENTIRE /How Blue (MCA) 53/0 11 23 19 The Information shown on the National Airplay 50, Breakers, New a Active and SiprNRCant Action, is current. The results shown are based on reports taten from BREAKERS. our reporters on Monday, 1- 21 -85. DOLLY PARTON MICKEY GILLEY Don't Call It Love (RCA) I'm The One Mama Warned You About (Epic) On 71% of reporting stations. Rotations: Heavy 4, Medium 36, Light 76, Total Adds 39 including On 60% of reporting stations. Rotations: Heavy 0, Medium 28, Light 70, Total Adds 39 including WAJR, WHN, WMZQ, WYNK , KXYL, WEZL, WCOS, KIKK, WGKX, WQYK, WUSN, WBCS, KNIX, WCAO, WOKQ, CHOW, WZZK, WFNC, KSSN, KKYX, WMNI, WITL, WOW, KVOO, KFRE, KVEG, KWJJ, KSOP. A most added record. Moves 47 -39 on the Country chart. KCCY, KGA. A most added record. Debuts at number 47 on the Country chart. JUDDS Girls Night Out (RCAJCurb) On 66% of reporting stations. Rotations: Heavy 6, Medium 39, Light 63, Total Adds 63 including WTSV, WRKZ, WDSY, KASE , WXBQ, WAMZ, WSIX, KSO, WFMS, WMIL, WOW, KYGO, KCBQ, KMPS, KCUB. A most added record. Debuts at number 42 on the Country chart. Promote Yourseffln The Marketplace Call Nina for R &R Marketplace advertising information (213)553-4330 salasse pue spoatl ¡úmoppnol NOI1ISOddO 3H1 ONIZI1VN3d 321,3M jnp }s laaM L 'S2I3)IV3218 ' S2J3)IV32I8 a (..1) I m ® e ED 88 21 'ell 8 m 88 NTH 83 88 2l L86E1-8d fá SL6El-9d 166E1-8d "aAO1 41 Hop 4,UOa AZaap 4(10 446!N sIa!O N01ádd A7700 MOON ANN31)1 saanr 3N.L LllvL m I aniy nna¡v 83 88 NTH 8J 88 wed 83 21511 ti86E1-8d 88 696E t-8d 096E1 -8d uanaaH 01 OW LUDIC, ap!ä 94,D4.IDaH 941 481 puno8 .IOUGH N07Af/M 1111V3H SS371S3111I AMINO) SIMON'. 1111V3 :S1N I Od V213 3 H121 Od1 ¡aauiD6 Buol Co ao; AD¡daa juDjSUI UD SADMID ui 12IV3H NO12J Vd JlllOa SS3I1S3ä ¡una BUOI D ao;;no Buio6 saanr 3H1 ¡ADO ssnd aadna aadnS D ao; S2I38O21 ANN3N s;u¡od ay; BUlaon A37NO3 SI/WWII-121W an INh UVIIS 11v S1V3U NIM iVNl SAVIcI Page 82 R &R/Friday, January 25, 1985 17., PI Regional Adds & Hots MOST ADDED EAST HOTTEST MOST ADDED MIDWEST HOTTEST MOST ADDED SOUTH HOTTEST MOST ADDED WEST HOTTEST Alabama (RCA) Mel McDaniel (Capitol) Judd. (RCA/Curb) Conway Twitty (WB) Judd. IRCA/Curb) Mel McDaniel ICepitol) Judds (RCA/Curb) Mel McDaniel (Capitol) B. Manche)) /L. Greenwood IMCAI Oak Ridge Boys (MCA) Alabama IRCAI Mel McDaniel ICapHOI) B. Mandrel) /L. Greenwood IMCAI Oak Ridge Boys IMCA) Alabama (RCA) Conway Twitty me) Judds IRCA /Curb) B. Mandrel) /L. Greenwood IMCAI Oak Ridge Boy. (MCA) George Strait (MCA) KYKX WCMSSM WNW WOES WOWAMFM WW1' WINO KIXtp RRRK VA OmMM NB CJN1Wreap, TN Long*. TO Nrl.a. EAST SWr., YT Nea TO., NY wFFnMatm. DC MIDWEST :.."4,.. E. Onto Farts, MN Green Bay. W1 SOUTH MS REAMAMMY nee. MOM IMAM cMAbilene, e WOMAN' my Weill WWI AME ITOLLT PAM my.. Abilene, Tx ' a CZYCA STRAIT NY Al.en OH GRAY MAT MUM Alba, 1.1 MOAT MOM: MA MY JOAN MRS TRIM ATM. MYATT CALL. MAYA. I. memo , AMMO 111.1.A LAW WCOS+WIFM MIA MLA IOW Oil MOM MIT Meet 7 MAY TM ARAM SILL LEM rmyy RAN cm MIAMI PAW.. MIA. 110.1 COON ROMA Mal CtlomMF.SC GOMM AM yA MOM NMI .0A RUM MA IIALGAIO MS COMMA TWIT. DAVID ALAN. CM MOLT MOT RAMA M mo. 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W MAZIM.cR B111JOnnson W WOWAleany JACK WAGNER JOHN FOGERTY SURVIVOR ROGLIDERS Stem MOrpSY WCKpbNN.OICEm larII KY RnM1A1Wnt«g CRICAGO CHICAGO PHILIP BAILEY N ICAO DAVID LEE ROTH MANDRELS I CHICAGO J ECASwINOye. JOHN WAITE STEVE PERRY STEVE PERRY DIANA ROSS JANET STREET JACKSONKSON FOREIGNER MANDRELS k eNW gIM CARNES ANNA HURRAY Parallel One ELTON JOHN FOREIGNER STEVIE WONDER FORE CANER CARS Hottest: ELTON JON STREET none oUlO.N DURAN JUL]. LENNON WHAM! FOREIGNER JACK WAGNER DIANE FOREIGNER WHAM! DIANA ROSS STEVIE WONDER GEORGE BENSON LEE ROTH RAY PARSER JR. sPEEDXAGOR DIAN RAY PARKER JR. JACK C í°ONiIUCO`NLE. KEZRSMn Jose CHICAGONICA WNW NOW/Portland BILIS JOEL IRIXIFMISWOSN FOREIGNER DIANA ROSS RAY PARKER JR. Hottest: STEVE PERRY KNOWIDenrsr NSIIosr1D.NI FOREIGNER CHICAGO MAD DIME PHILIP BAILEY FOREIGNER STEVIE WONDER MSI MORI. BIII Morten DIANA ROSS KKUAINooIuM J OIN FOGERTY PHILIP BAILEY OMANI EUROGLIDERS FOREIGNER JULIM L CH Is MIIIMr none STEVE PERRY FOREIGNER STEVE PERRY CARMEN SURVIVOR KRSBIRO0.borO. OA STEVE PERRY BENSON KIM Ix ERIC N KTWOICSSper WARBIANEntewn CHICAGO Vemnlla Burne RAY PARRER JR. BI°LLY`JOEL HP.NEY COMMODORES John L.W, IMI Newnan RAY PARKER BOWIE STEVIE WONDER CULTURE CLUB BARRY :UNISON GR STEVIE WONDER FOREIGNER MANDRELS k MADONNA CHICAGO ER IA JACKSONS " COMMODORES KENNY ROGERS CHICAGO ORAN PERRY PHILIP BAILEY PERRY GLEN CAMPBELL CARS EEO SPEEDWAGON STEVE STEVE GEORGE BENSON WARWICK . JONES FOREIGNER JOHN WAITE none RUSS OCEAN K EPLSpokan. DIANE SCHUUR DIANE SCRUM: STEVE PERRY BÑSTDiegoen Diego Allen reported FOREIGNER Den The following stations helUDean KJNSeanIE GEORGE COMMODORES CHICAGO A ROSS or changes in BILLY JOE: EMEr«NI relaay°E Colleen MM.d.n NFIRM Arpelea STEVE PERRY no adds none 1.0 SPEEDWAGON ELTON JOHN KayNKlley JULIAN LENNON WHAMI WK:ClkrgpEpon KENNY ROGERS CULTURE CLUB MANHATTAN TRANSES rotation this week: Hottest: BARRY MANILOW GEORGE BENSON PMnMwlBroedIn JACE wGReRRH RAY PARKER JR. FOREIGNERER HN eRELLPUBLIC CHICAGO Hottest: STEVE PERRY - KINIOreel Fata KENNY JR. FOREIGNER JOHN KMGOSwIW Barbera RO`ROTH GO RAY PAREER CHICAGO ELTON LEE Wes McSnaE Stephen Mee. WHBC/Canton RoR `e MARI WHANI COMMODORES GEORGE BENSON HALL OATES ELT J0107 REO RIN no- DIANE SCHUUR WSNY/Columbus KFMBIS.n Dlegd JOEL STEVIE WONDER CARS BILLY KMGGILOS .geles Mart Larson CHICAGO PAUL RDCASTLE W S B-FM/Atlanta N NACumnungs " "D MIAMI JULIMI LENNON Parallel Three STRRIR H H STEVE PERRY NWAVISON«eV KrSRA ERIC CARMEN W Y/Montgomery WONDER CPOWMORES MNiwl Reading JULIAN LENNON Parallel Two POPEIGNER `PERRY WCKO/Campellsville LTONE JOHN HONEYDRIPPERS PAUL xARnCASTLE CHICAGO JULIAN KANOSEro CHICAGO KFODIAnchoreg.. AK WHAM, KIXI-FM/Seattle V100/ClWneatw POINTER SISTERS ERIC CARPI.CA Lary Irons BENSON FOREIGNER POINTER SISTERS Mla. ford Francisco SpencWS«lea STEVIE MONDER NBOUBdea FOREIGNER K101/San KIN CARNES ERIC CARMEN DrM IIarOM JULIAN IENNON PHILIP BAILEY ASHFORD A nPSON KALERA CHIME ANNE MURRAY BARRY MA MADONNA JIM DIAMOND T PAULO RAROMtLE Bill Templeton B10WSEn DNgD REO EER: N CARNES L JULIAN LANNON failed to JOB. 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January 25, 1985 Page 86 &R ,ro,l Total Hot Medium Adds All January 25, 1985 152 AOR REPORTERS Reports Rotation Rotation Rotations "Old Man" (144) "Girls" (128) 4 1 Q JOHN FOGERTY /Centerfield (WB) 151+ 141+ 9- 1- "Sunset Grill" (136) "Boys" (85) "All She Wants" 1 2 2 DON HENLEY /Building The Perfect Beast (Geffen) (82) 148+ 134- 14+ 1+ (1 2 3 3 FOREIGNER /Agent Provocateur (Atlantic) "I Want To" 16) "Yesterday" (1 16) "Tooth" (28) 144+ 133- 11 + 1 + Only Love" 3 4 4 BRYAN ADAMS /Reckless (A &M) "Somebody" (137) "It's (71) "Run" (42) 144+ 128+ 16- 0- "The Heat Is On" (139) 9 5 0 BEVERLY HILLS COP /Soundtrack (MCA) 140+ 113+ 25- 4- Dowanna (1 1 ) 10 10 Q REO SPEEDWAGON /Wheels Are Turnin' (Epic) "Can't Fight" (123) "I Know" 129 + 100+ 29- 5+ 12 12 Q JULIAN LENNON /Valotte (Atlantic) "Too Late" (130) "Valotte" (10) 132+ 85+ 46- 9+ "Knocking" Strangers" e 7 8 DEEP PURPLE /Perfect Strangers (Mercury /PG) (125) "Perfect (58) 134- 70- 64+ 0- 5 6 9 KINKS /Word Of Mouth (Arista) "Do It Again" (87) "Living" (66) 123- 70- 51- 3+ (1 1 1) 11 11 PAT BENATAR/Tropico (Chrysalis) "Ooh Ooh Song" "Diamond" (46) "Belong" (19) 131+ 66 - 65+ 1- Me Right" (30) 7 e 11 GIUFFRIA /Giuffria (Camel/MCA) (103) "Do 117- 71- 46+ 2- On 1 1) 15 14 SURVIVOR/Vital Signs (Scotti Bros/CBS) "High You" (1 "I Can't Hold" (12) 119+ 56- 63+ 12+ e 9 13 PHILIP BAILEY /Chinese Walls (Columbia) "Easy Lover" (95) 98- 74- 24+ 1- 13 13 14 JOHN PARR /John Parr (Atlantic) "Naughty Naughty" (92) 99- 46- 51- 6+ (1 14 15 15 TRIUMPH /Thunder Seven (MCA) "Follow" (55) "Spellbound" (50) "Killing" 5) 111- 29- 78+ 6+ 16 17 16 AUTOGRAPH /Sign In Please (RCA) "Turn Up The Radio" (100) "Girlfriend's" (10) 107- 27= 80- 3= "Why Can't I Have You" (105) 26 a CARS /Heartbeat City (Elektra) 111+ 21+ 84+ 35- 19 19 OD ROGER HODGSON /In The Eye Of The Storm (A &M) "In Jeopardy" (95) "Had A Dream" (14) 100+ 21- 76+ 12+ Launcher" (87) 17 16 19 BRUCE COCKBURN /Stealing Fire (Gold Mtn. /A &M) "The 89- 28- 60 + 1- 24 20 Fi TWISTED SISTER /Stay Hungry (Atlantic) Price" (92) 93= 12- 79+ 6- "Just Got Lucky" (87) 23 21 ® DOKKEN /Tooth And Nail ( Elektra) 87- 11- 74- 4= 21 22 22 HALL & OATES /Big Barn Boom (RCA) "Method" (53) "Bank On Your Love" (30) 72- 40= 31- 3- 18 18 23 U2 /The Unforgettable Fire (Island) "Wire" (39) "Unforgettable" (30) "Pride" (18) 72- 26- 46- 0- 30 MARTIN BRILEY /Dangerous Moments (Mercury /PG) "Dangerous" (79) 80+ 6+ 69+ 14- "Tenderness" 29 28 ® GENERAL PUBLIC /All The Rage (IRS /A &M) (59) 63+ 26+ 36+ 5- 26 25 26 MOLLY HATCHET /The Deed Is Done (Epic) "Stone" (64) 64- 10- 54- 0- 20 24 27 BRUCE SPRINGSTEEN /Born In The U.S.A. (Columbia) "Born" (29) "I'm On Fire" (20) 53- 24- 29= 0- 27 29 28 FRANKIE GOES TO... /Welcome To The... (ZTT /Island) (44) "Welcome" (10) 58- 18= 37+ 7- 35 ; SCANDAL f /PATTY SMYTH /The Warrior (Columbia) "Beat Of A Heart" (60) 61 + 13+ 44+ 16- 38 p JOHN WAITE /No Brakes (EMI America) "Restless Heart" (70) 70+ 5+ 56+ 26- 22 23 31 LOS LOBOS/How Will The Wolf Survive? (Slash/WB) "Don't Worry Baby" (49) "Will The Wolf' (13) 56- 16- 38- 4- 25 27 32 HONEYDRIPPERS /Volume One (Es Paranza /Atlantic) "Rockin' " (381 48- 22- 25+ 4+ 35 33 © ANGEL CITY /Two Minute Warning (MCA) "Underground" (56) 56+ 1= 52+ 8- DEBUT Q ROBIN GEORGE /Dangerous Music (Bronze /Island) "Heartline" (42) 45+ 4+ 35+ 14+ 32 34 35 KROKUS /The Blitz (Arista) "Ballroom Blitz" (23) "Our Love" (20) 43- 4- 36- 4+ 37 40 Q CHICAGO /Chicago 17 (WB) "Inspiration" (30) 33- 17- 16- 2= 38 37 ffj STEVE PERRY /Street Talk (Columbia) "Foolish Heart" (38) 38- 9- 27+ 3- DEBUT © HEAVENLY BODIES /Soundtrack (Private I /CBS) "Keep On Working" (38) 45+ 1= 32+ 26+ 31 32 39 PRINCE /Purple Rain (WB) "I Would Die 4 U" (37) 37- 13- 24- 0- 33 - Q TOTO /Isolation (Columbia) "Stranger In Town" (21) "Holyanna" (1 5) 33+ 15- 18+ 5+ I wíaRI\IING 1 WO M N UT_ BREAKERS° MARTIN BRILEY Dangerous Moments (Mercury/PolyGram) 53% of our reporters on it. 80/14 including adds at: WKLS, WSHE, KMJX, KISS, WAPL. Moves 30 -24 on the Albums chart. NEW & ACTIVE - Records building In airplay and coming closest to charting. Numbers in- dicate total reports /total adds; for example, 40/20 means 40 reports and, of those, 20 add- ed It this week. Figures In parentheses are last week's data. Checked records are those that were among the week's most added. AOR ALBUMS - Album airplay data, with four -week trend of chart movement. Records showing significant upward momentum are bulleted. An album's most-reported tracks are listed, with number of stations reporting each song in parentheses. Current singles are BOWED. Current week's total reports, hot and medium rotation reports, and total adds, are also listed. Symbols represent more (+ I, less ( -I, or equal ( =1 reports compared to last week's figures. TRACKS - Track airplay data for songs from all configurations, including albums, EPS and 45s. Shows four -week trend of chart movement. Records showing slgnHlcant upward momen- FEATURING : tum are bulleted. Current week's total reports, hot and medium rotation reports, and total adds, are also listed. Symbols represent more ( +1, less ( - I, or equal ( = I reports compared to Ibi ICI I) = RG IZG lJ ICI I) last week's figures. .MCA RECORDS bbSS-b96-1.0£ bbOlZ ONV1A8VW VI8Wn1O0 KR XO8'O'd y»easad lsnpu! an!.1)y sa!uedwoa piooai pue siaonpad `sJa6euew islue Jo! oisnw apd pue HH3 ssasse opt sJoi3a4p olsnw pue weióo,d io oMiau apiMUOieu e si (yoeasaa ouI yoeasaH,(lsnpul an!loV S861 , isnpui aniiod) aiy V1SI8V 13381S A3NVf )IOO10 3H1 d30Nf1 V3I831NV-I1N3 31IVM NHOf 1HV3H SS311S3H V1SI1:1V 1HVM31S 3NIVW83f IfIO SI Odom 3141 V3>:i/13NVld S3NV0I11114d 03H0 )ISVW 3141 ONIH38 H WVHJA1Od Aa1Nf1O0 018 MOOVHS V lsflf 1381/1 1511!!V 31111 'lepsaupeM '9861 `OE Ilnnuef 'wdg s! asuodsei HHO iol eu!IpeOO 'CtSS-1,96-lOE le ol sasuods01 Jno,( u! Oeo HIV uayl 11e40 (e414y IeualeN 1:19H O4l u! SZ dol io og dol `en4oy g 41040 ol MON I011ualOd ayl sey Wee l! ap!oad 1A01a01 pals!I suo!loe!es ay) ol uels!1 446!N a41 Puede s,lal anol ou;oa13 >130H 01 346!H a41 Wi'V/NIV1NflOW u OIOJ 133N )1301:1 01111011:13H1 aW i0 4u!41 WIN aneH 1,up!no4S 11, o AHf13H31A1 A311H8 N118VW SIN31NOW Sf1O83JNV0 138111 1511!!V S1f10/31111 -9861 `lE &mnuef Faps.inyl wdg s! sasuodsai HOV Jo) au!IpOOa'CCSS-V96-lOE HIV sasuodsei mo,( u! peo le 04 ueqj '0/1004 10H HOV 819H041 u! SZ lo oq dol g MON ol I040a10d dol wile ay) sey yoea N Op!oep wo!eg pals!I uelsn L 914 >13AM sai }iaoiad dip 91# >33M j uo!}ew.IOlu! wow .1o; bbSS-V96 (10E) yl!wS uelb Ileo i o!snw uais!l 01 (mpw 6uma6 JO; loo; alqe!lai isow um 'Alasualui aJOw `Jauoos i(luo }ou ualsll Aliunpoddo ayl pue anlluaoui aney 96-Z le am HIV yIlM 'Aa>i ay} si oisnw Tsag umadwo 6uileag pue Apea s}!y uo 5uia8 'aJolag Jana ueyl Jay6no) si 9861. ui slly 041 6ui>oid lid `wayalyla8 96-Z J1ll3N WOl 'ua}sy e lab iseal }e spJooaJ asoyn `dld y1IM MOU inq `aoueyo e slab Janau }eyn aJayll }no lonpoJd poo6 e s,aJayl leilua}od >Ioew !. peg Apo lyónoy1 aney Aew I atingle asoy} ow! Jadaap yonw o6 aw sasne0 ald `Jano passed uaag aney Aew asoyn Alleioadsa lOnpad Mau aJeMe aJOw aw sa){ew uo!madwoo s!yl dl `anbnqnQ AA-Di H313M 'V 1a3808 n kil S3I1I1D1 RSA/Friday, January 25, 1985 Page 88 WARNING! MOST ADDED o MOST HOTS JOHN FOGERTY (141) DOUBLE Centerfield (WB) CARS (35) DON HENLEY (134) Heartbeat City (Elektra) Building The Perfect Beast (Geffen) DURAN DURAN (27) FOREIGNER (133) BREAKERS. Arena (Capitol) Agent Provocateur (Atlantic) JOHN WAITE (26) BRYAN ADAMS (128) No Brakes (EMI America) Reckless IA &MI HEAVENLY BODIES (26) BEVERLY HILLS COP (113) JUST Soundtrack (Private I /CBS) Soundtrack (MCA) REO SPEEDWAGON (100) AHEAD! Wheels Are Turnio'(Epic) NEW & ACTIVE JOHN HIATT /Warming Up To The Ice Age (Geffen) 38/13 (25/15) KBCO, WLIR, KILO, UM Adds: WYSP, KGB, WAAF, KLBJ, WAPL, WGIR, WWWV, KTYD. Hots: 8 include WXRT, KWFM. Mediums: 23 include WBAB, KAZY, KGON, KOME, KKDJ, KEZE. DURAN DURAN /Arena (Capitol) 36/27 (13/0) MARTIN KZEL. Hots: 4 WPDH, K97, KKDJ, WBYG. Mediums: 27 UN Adds include WMMS, WPYX, KLAQ, WIMZ, WIQB, include WZZO, WKLC, WFYV, WWCK, WIOT, KOMP. BILLY OCEAN /Suddenly (Jive /Arista) 33/2 (32/3) 21 include WLUP, Adds: WXLP, WQBK. Hots: 12 include WMMS, KKCI, WZZO, WKLC, WYDD, WWWV. Mediums: KDKB, WOUR, WFYV, WIMZ, KMJX, KWFM. BRILEY JOHN HUNTER /Famous At Night (Private I /CBS) 30/2 (32/4) WYSP, WXRT, Adds: WKLC, KFMX. Hots: 6 include WMMS, WIMZ, WIQB, WXCS. Mediums: 24 include WMMR, KBCO, KOMP, WRUF. TINA TURNER /Private Dancer (Capitol) 29/5 (27/4) KSPN. Mediums: Adds: WHEB, WCKN, WRDU, WIQB, WHMD. Hots: 9 include WMMS, WKQQ, K97, WIZN, WCPZ, 19 include WZZO, WIMZ, WWCT, WBLM, KLYV. WHAM( /Make It Big (Columbia) 22/2 (19/3) Mediums: 11 include Adds: WRCN, WCKN. Hots: 11 include WLUP, WMMS, KKCI, WZZO, WKLC, WYDD, WPDH. "DANGEROUS KINK, WLIR, KMJX, WBLM, KSPN. JANEY STREET /Heroes, Angels, & Friends (Arista) 21/9 (14/11) 14 include Adds: WHEB, WPDH, WOUR, WTKX, WIQB, WGIR, KTCL, KRQU, KOZZ. Hots: 1 WDHA. Mediums: WMMS, KBCO, KAZY, WWWV. FLASH AND THE PAN/Early Morning Wake Up (Epic) 18/11 (6/5) MOMENTS" KNCN. U.pn Adds include WBCN, KBCO, KAZY. Hots: 2 WLIR, WCPZ. Mediums: 12 include WXRT, WPDH, WOUR, DANNY SPANOS /Looks Like Trouble (Epic) 17/17 (0/0) KZEW, KSHE, KUPD, Adds include WHJY, WSHE, WPLR, KLAQ, WIQB. Hots: 0. Mediums: 12 include WDVE, KGB, WAAF, KLBJ, KISS. RATT /Ratt (Atlantic) 17/7 (10 /6) WQFM, KGB, ALBUM Adds: KUPD, KISW, WRCN, WTKX, KXZL, KEZE, WXCS. Hots: O. Mediums: 13 include WHJY, KSRR, WAQX, KISS, KTYD. BILLY JOEL/An Innocent Man (Columbia) 17/5 (14/8) WMMR, Adds: WTKX, WRDU, WIQB, KGGO, WQBK. Hots: 2 include WRKI. Mediums: 13 include WBCN, WBAB, TRACK CD WMMS, WZZO, KLAQ, KLYV. KEEL /The Right To Rock (Gold Mtn. /A&M) 16/5 (14/8) KZEW, WQFM, KMET, KUPD, Adds: KLOL, WLLZ, WAAF, KNCN, KFMX. Hots: 1 KLOS. Mediums: 13 include WHJY, KLAQ, KISS. KIM WILDE /Teases & Dares (MCA) 15/5(11/6) KFMF. 1 Adds: WBCN, KCAL, WCCC, WQBK, KUFO. Hots: 3 WLIR, WBYG, KRQU. Mediums: 11 include KQAK, WPDH, A DROP IN THE GRAY /Certain Sculptures (Geffen) 15/4 (11/9) KAZY, KQAK, KKDJ, KEZE, KSPN, KTCL. Adds: KNCN, KMBY, KUFO, KOZZ. Hots: 1 KBCO. Mediums: 10 include ERIC CARMEN /Eric Carmen (Geffen) 15/3 (15/8) >R WTKX, WXCS, A Adds: KBPI, WIMZ, KGGO. Hots: 4 WMMS, WBYG, KSPN, KRQU. Mediums: 10 include KAZY, KLAQ, ,1,i,1> 11>` KLYV. Numbers Indicate total NEW & ACTIVE - Records building In airplay and coming closest to charting. In paren- reports /total adds; for example, 40/20 means 40 reports and, of those, 20 added It this week. Figures 1 1 theses are last week's data. Checked records are those that were among the week's most added. AOR ALBUMS - Album airplay data, with four -week trend of chart movement. Records showing significant up- . stations reporting ward momentum are bulteted. An album's most-reported tracks are listed, with number of each song in parentheses. Current singles are BOLDED. Current week's total reports, hot and medium rotation reports, and total adds, are also listed. Symbols represent more l ), less 1 -), or equal ( =1 reports compared to last week's figures. at least 50% of our AOR reporters. AOR BREAKERS -A record Is a breaker the first week that It's reported by reports and, of those, Total reports /total adds Information listed; for example, 100 / 50 means 100 total station 50 added it this week. PolyGram ReCOrdS Page 90 R &R /Friday, January 25, 1985 EAST (continued) WRUFfMK9alnasVllla WCKOIMIami WKDFINashvllla W2XRIMamphls KFMXFMILUbboek AUPOORMS wcXa+I KLAOIEI Paso 100 SlES000. 110 726-0080 (806) 747-1224 (904) 3924771 (305) 731-4800 (115) 2449532 (901) OraanvlllrSpart. SC (915) 5444864 SPVIDOR CCCMUINt PD. DILL 7011 110: .7001117021 ID MVP LIMP 10. MAL NIRS. -óe... HILLS COP WOIRFM WOBKfMIAlbany, PO OVID MILL DMID PPS 4803) 2261511 S.. RD: NIESSPAP 00'. .L. pm , 00 JOIN P.M 110 IManehaatar NY POOR 110 (S18)4625555 DAVID 121/0711 JON PCNORT 011 6252915 INI 10ILIP SOL. (603) JO N PARR MIL. SAIL. J ULIO. 0110 PEI JOIN =OP. 110 PLOY IV. PRY. 0/0 INI POT BOP CO. SOILS 1.011. J. 000 DATO 1072 17.7 M1MM WO CIO J OIN 110 ND, P2042 APPLE wtRO 0.07 JOIN POO.. MI PRY. ODOIS 1111 POMPOM IM MORLY PILLS COP O C. RISLEY QUOOSRYCHE DM MM. 110 DAVID 1.1211 01.11 JOIN MOWN 10.1.7 HILIS COP Sot 000.2 WILLS COP G IOSPRIA ILI CANS .700 POMIITY R1001 .011 MOM CPCMMM OOP 10 010 Wit 1100 POD. 1000SON MOM ACAPO pHILIP Cl LAO. PO 1111 l. PH ILIP SOL. 1011111.. TRISPON 110 a, MMICS pn.r JULIA0 LORI. CORM DON MRS. 0101 L201011 NIML- 020 MOM RINas SILLY COOS PRO 001171.011 ROL OATES SRO. COC110011 TOM.. 1111 TO MPH riMOO. CITY DON MO. 01701 0011 GROOM JO. 10000 TOPPO S.10 001 NOERLY NIL. COP WM. KILLS COP RPM TIM roe .0 7100001 PSLCON MD T. 010 007. AUTONAPPR MO 0.00111 1.01. 100S 011 017111 SILLY 11100111 11001.2 PILLS COP LEMY .1.7 JOIAN LEM. 110 DAVID L. 10711 SITIVIVOR PRO r1101 IOW SYS. 0171170 .11701 NALL OAT. J0101 WAITS PORI 911107101 LIS TOTO MIDI LAO. PIC CAP. 1002 NIL. COP CANS FAT MINIM . Lw PDT STOR RIMY DI a ... BOOT. ALIOGINAH 101111 OPOR. KTXOIDaOas LAUVER PSTALLICA 00 MALE LOS LOBOS C1101 VISION ausrt'.. .00 .000D NALL OAT. (214) 5282500 01.1M 011101 SUPTIVOP IOLL OPT. 71101110 PIPPIN PO .0701 JASSY 111140 0.10 LSE 001 PO PLOP. CARS ROO. PODPOP MON ADAM ON: 00 00 POP. HOLI107 .0101.100 141 00 .171 DEORCE 700.00 Rt0 MVP.. oLIO TIVA "MOM CAPS VISION n OVUM L0011 QUOIT JOIN OAST (Aan PRIN. 10 CON 110. . mot SPAPL 7111101 DORM TVISIVO 111111111 LISA TOM. JCILIA 01100N 10111 SRILEY PUBLIC 004 rococo . IND AOCEL CITY .100 QUEST MC.M. COY MILLI OILIC V.I. 001211 .LL7 11177.0 Dol no. JON MITR IIMPNLY 110010 CAM C.010 PROIC TIM TURNS, JONI 0.00 TINA NW. 00.1 HOOP. SurvIvoR OLDS SURVIVOR B ILL} JOEL a SURVIVOR Noy, HATO. IOW OPPA 17.0/A 1010 LEE 100 RUPOOLICHRS R. LOOS ROIL CITY PRO 01200. Lt. Wm PPS ALIRAVILLII 0120 III TIE cp.. PISS ChM CAPS BIC COUNT7 700 WAITS 000 /111.2.00 COLS VI C1102. PCOLIC MAO CCC0ORN LPS MICE CONDOL. .011.17 010 VISION CARO 101 LIP .0.7 OPP. 7000000 GOO. OILIC 01 POI. MKS COCIE11. MATIN .1.7 .011. 001000 FOLLY HOC. SCANDAL PO: TO1 TOSS MOP SAIL. MRS NIL. COP SILLY 004 100 0.000 0.17 tat JMN CaPP PPP. PHILIP HALL a OAT. SOL. LPS 010 110010 011 POD 0.00.01 KSRRMOUSIOn SP. 010 001 PAN1 C1101 LAP. 001-111 DAIL. 1001.7 MIPS CASIO SP. (713) 797-0097 100 10.07 C. CONTRIA 011170 SIST. DAvIO LEE 00 .70101 /PERO PONIV011 PARALLELS Stations arranged LtMt W. poNLEY - MM. PO. NICROIL WIDOW OTTE MR. VISION 0 SPRIPPION QUM 0 0101 PAM by market size, according to Ar- . 0 110 HILLS COP bitron's MSA population figures. J0101 1.111111. DSO POOL KMJXILIKI. Rock 10701 110. (501) 470-0123 PAT MIST. Parallel One: 1,000,000 +. DVID 00 POI MODO 10 10 PPS LOS 001 CTSDI 000 J0111 POMNIT 010 CPIS. PO TORT 011D1 LOSCP Parallel Two: 200,000 - PISS MTALLICa 0.101 1.2010 POPP 71100.00 1,000,000 AUTOGRAPH LL°LCO,.. Parallel One PAT MOAT. DSO 0101.1 v 0.1011 w.R TINA 1101. Parallel Three: under 200,000. PAT MIMPAR ILLY .0110 RAC =TM OSLIC BILLY SWIM XRP 1.11 IMP 11SPATAN 02000 1010 SON. a ratings OVID 100 Parallel Two TORT WA Stations at significant AWL- w:.. 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AND sesusN/SAAN 1.1.05 310r OP. 3103 50. 031 1131 .10.110.1 311133 110131A .31 131 wP. 11101 131 31A. 3310011 34.1011 331031 1103 Oa KY OM 1713. 1111 33301 3113115 .T3 in WV. 1311 3.1.1 510r 1151 01900.. 2101 0116 .0135 10111 Va. 11337.9 03.1. .. I ,Ii 11 do, 371111 3730. WWI. WC Mr 4510 ItIC 503 31113 31.31 113133 33111333 .11 J1511101 150.77 1001 .1 .07100 All. 107.0 33. 0311 On Zia OW 00701 057515 035 3. Om 151007.1 WWWWW 31131 031015 111017101 1.3101 019Zi99 (9/6) .. 0 ATM. 31111. - 3310 larVID 0011 a#11 011 1111171.03 asIn1J00Wx 310.13 33 1311311. 31.01 SIT TWO 331.011. 13d AO./ 33313 0007010. 331037 01 Alla 13.1311 TT. .71 AVMS .31 1131001 3103 105I1LZ (ClS) 1.1131 101113 0.33 331311 0773 1113 A0017101 .301 A00 110101 SOT 301 0. uO1A013n1M 7105135 A717.113 111.1.11. .5 214 0116 1113 011 595L -LSL(Lit) 3001 030 10131 0015 11303 001/13 011.3 33137 3 331311. 501100. *DM sl lodeuelPUl/OBdM 1133.3.1.15 130111 1.333 17116 4000. 3.11 .50003 133011 3310711 371. 194S-954 (919) 711. 1.11.1331 113111/1 01.151 0101 1110r puuh 371030 311.17/0 17. 131033113 ATM TINA spldetl .0.111 311.011.07 .91 on.LUZ 00 00 1010 33.317. 11.3311 nd 01307 373 W}Atl1M .31 3111 013. 5101 3.37 01133 .001 317. ,.aro o 403 3711111711.1 .01 331 01333 3311111 TAM. c00.130. 7.033 .1 51130 3113313 1.13111 330 11.103 .33 13100 13115. 130. 1100001 33701 NOWT MI. 0111/1 311. 13.17533 Lid Sri 31113 1110011 d3.1 3111110113333 .3 131 0.11 COO 33.13 103 11301 VT Ma. all 1031 01303 NV. 01.3 1003101.3333 033 37113 11112311 .3 131 wor JAW 0151A arm a SIC 31103 .. 123311. 171. 51. JAW 1100003.3 031 a33111 331115 35013 Tat. 11101 731 31333 0w00. 37313731001a 110.1315 .3330 3600 30151A 0.060113 LOW. 1131 171.135 ixd MOM 11103011 111. NOWT .10515 V 11.3 407 VII 511 31013 .10 gaga 1110100 A .3 3113 0011 03.5 meloa 00 1115.7100 3.21 33.3 (111 130001 .3 15017003 1.503 .1 .3705 5103 331105 .0 00 1.33 5203 3111700 11. 131 3101330A 11.01 NKr 31.131 .30 3301 OK, .1 1111.10103 .71 035100130.1 .15 5315 OOp5-169 313111 O M 37 MST WTI 07.1. 0311 AWO sMwwlo)Ix 3001 PT 1. 1.30d 11103 131 3071.30. 1333130.3 03/ a 1.1131 331101 .0152 1.101 3.1311011 TrO .01 11. 111.111 413.111 L. 51310013 J. MATO .7331 1331 A1017101 3.31 A.aro.. 0699-Z619u) (rSZ9ZE Le Le) NV/ 5103 (509) I,odueaeOldlXM .1 40131101 S9S99L (ZOO nos-ZCL (LI9) CCSC-9LS uolueOJSOOM .1 1001.10 131 . 3701 1110r uloou11lOY1JN .11ilf 0.3361.. a1neH ,n1JOaM AWO PldstlIAOSN /panupuoa 1 S3M O/W 6 abed Page 92 R&R/Friday, January 25, 1985 ;t0 WEST (continued) SMIT COSSU KSPNIAapen , KFOGISan Francesco MID PUMA W L 8022 0.101.11 (303) 925.5776 0202. 2.22 (415) Parallel Three 6661045 LOMP DAVID 1.112 1012 MID SPAM. HILLS OM COMM DOOM 1102.2 00200 2.10000D JULIAN UM. PL MT IMPPIA KGBISan Diego 3.22 11221. POMP PICO= PAM CITY DAVID MASSON 119.11.2 MIES .12220 SISTIR OMPRIA (619) 292 -1360 1922 2,11111.2222 0010 POSLt 121 JIMIC MTV MC CAPS. MAY 1422.22 WO PM PAM. GM TO TARRY sou, 11214.11 17 111 2001 POD TM SIM MOILIS AM PD. WO COMM TRITOWP 211101. OM NAGA, KTCLJFt. Collins ba MPH SPASM Pro 2.201.04 22 i. Mrt 11111L. 1111222 111122 (303) 571 -1232 (-MN 121992 PIC COUNT. 19292 TO PM AMA 1101/.10. PAT 8010TA MID POPP. Oil 1112911122 20129 MOM .222 111022 CCC291211 WIMP IN. .10114 10.211 1141 112.10.2 MIL. COP .I We PhIal JON,. PAM IIMCP 2.901.1 1141 Klos MOM. 110 ul 101111 TIP. MARV 004 11272.2 121 =MOD 141100G2 . MST PO .90AR M. sT042 110 MIL JC442 MATT TM UMW 22.2.0 EPIC .10.9 MAX MM. MOON ENO Me OPLIA PRINS WOMB 210. 9.2.2 HILLS L.120 LIMMITS D. MAT .112 MIST TM KEZEISpokane 220 10220.0. MI AM. POT 111142 IMARla 0022 IOCA MGM MOLLY ILIOCABT CARS AUTOGRAPH 110.0 VOID (509) 448-1000 PHILIP .1.2 IONATAR CFOKIVBncouYer MCP CCCMOS JITIOO COMP J2.11 0001.011 10.2 ADM1 CARS 0. (604) 684-7221 TOTO ye: 91 KISan Diego 191 CARS 0901 .12911 so MCIER POD.. MOM pa 001. C-19111 .102 291 -9191 0.10110. /UT op (619) IMP TIM BYO AN MAWS 00 K97/Edmonton B ILLY IDOL PD. NM 102 1,10 MAT. GIUPPRIA OVID 122 pow 121 LRO OM OP MIM mve 011921 NOT TOM.. (403) 428-8597 ',RIO WW1 IMPS TULIP .ILI 1. BILLY WS. SCAMH PO: OARIOS S PA M.. 020702 J OIN 110.2. JOHN HO, .111 UMM Mr. u2S LOBOS 1141 902222 21122 WO 2121.02 PM AMPS 014112 2 WM up. w MAT IST. COVII SAY v 1002 WM TM TAM 20049.2 00 0 2.101. 9/01C 00 COUNT,. LIO TIM T11901 PAS 10140211 1141 W W2 IMO 'Mr/ Pri00 ,uLIPAI MM. BILLY IDOL MI CID 0200 STIONCLONS NM. B.011 001110.61.9 PATT 0.10 LAP VOW KZAPISacramento 1.2 JOIRs pOLLY PATCH. TIMM 11.2211 PM 4.421,11 925-3700 Tom MAIM 0.10 22 POW MIMICS (916) NNW MI 1071922 10.10901 121 sILLY 20M211 on0C92 IMP GIUTTRIA L. L01221 ILI 12MPA 10006. SURVIVOR MD 210 ALPHAv TULIP .11.22 OM. MO. CITY O OPITCS HMOS 12. WALL [DM 110 121 V20 22007.404 Or .2220 1 POGSRPT CM MOOS 00 CARP MOLL COT 91114.1. Mt 1110.1110. 9MS KFMFIChICo SAM J042 /BATT S. )049 PAPS (916) 343-9461 022001 'MSC 70 142 POMP, .10.144 42111102 1112 GRAT 22y. Amp 00041 0.1221. .4112 ILPM Mr DAVIO .110.102 co. 2.92 SLIMS KFMGI Albuquerque JANIV MO PURIM M P MEATY H AMM ORILLY COI. 1002 100 1.220100. (505) 265 -8811 12.0 v010 STC IMILIP 220 21021.004 111.10 .2 NM 211.120U4 .121,02 902.1.2 MILLS COP WIN COMM A OPOP .2 GRAY MM. TIMMOD Wm NM. PO. Divr9 MOM HAILS 11.1 141.212. POOP J0111 PAM .10111 MATT 112.1112 COg, RMOBIES MO COT Ot. PUMP. AL PROU ryr,lpe r22 WM DMA .1010122 0l02 022. AUTOGPAPH MTN 3012 TICERCI 121 ML DAVID 122 ATAI1 ADM O. 140022 121 KBCOIB9ulder GAM ni.Mt12 MS TO. A DI 1112 GMT 10011 CSOMP 1.0144 MOP PAM.. CLUB .910 PA LO. MOT. SRO (303) 4445600 IDGER SOM. P.22 2112 IMAMS POP P1022 POP. 10LIDAY TON. IMP LPS MCC COMM. MOSS LU CY M. OVID DAVID .212 ITC COW SLUGS w MUM WM . MILT WOOS ARD 10 DOOM o LUNA ACM 090112 TVIMMD ORS JOHN PAM uT STOW 21.22 WM POLMITT 0012 O ILI MOT 911.11 J 0114 POOPTI KZOKISeenle 21112204111 M P.M 027.04 MOM 010ID 922901114 Fla MM. SWIM MIMI KKDJJFreeno DAVID 0m (208) 281.5600 NIMM 902.2 NIL. COP PAT MATAR 1.2120 1412402 226-5991 VISION s PHILIP .1.2 (209) DSO 1931012 PO PHIL 92110 OS 2.2P CAM HALL OPOIS PC: Ma 17904.4 .102 SIM @ MO MOMS (MOM MIMIC PRLCOH 040 TIO 00 SIM VOLP Ilea IMP MGM mgm JOIN 2072 HALL DATSS 19] 1011 VMS JOIN MATT 1111 K W MLIAnchorage J O. MCCAW rAPP RAM AM. (907) 349-6551 KDKBIPhoenl. 21401.000 7021211 LPIP209 .1 .14 100120 GM. KZOOIMissoula 110.14 G20120 PO: CARTER RADL2.P c> MUM MUM (602) 897 -9300 PIP IBM. (406) 728 -5000 WS MOP IMPLY WACIOPS Mil MATT PRIMP OPRLY HIM CM 11.2 12011 122 /CT. 9022 000092 MGM COT 1111 O vID 21, DWG WPM KOME/San Jose MOP 1101.2. 0. 101.2 MP PUMA KSJO /Sen Jose 1421114 .1112 (408) 246-6811 2200 122 1.11 (408) 288-5400 Oft MO PUPS. p0P210011 /NI J ULIAN MOM 3012 121 JOIN PAPS MM. CITY 70112 9.21. 121 MM. A OOP 1142 PO. PM MPS DOOM 121 RCO .221.1.44 PM KM 01.21422 O 011 1091. TWIST. 901201 a0m W111 00.0 O 110104. 121 PHILIP BAIL. KIM RCO L. LOWS 022 PO0220 JULIAN LAMP p. MAX NANO W. 1. W AN ADAM 00 101212. 11.202 RILLS COT V191011 QUIST MIDI Mr. .111. AMR. HILL. COP STOW MT MLIA2 421001 IMPLY BILLS COP 2.04 MUM, MCP C002.2 .1012 PAPA MID Lt2 P RY. .M49 1220101. 121 CAIS 10041110 RIM 1. LOS MOP MIAs CAPS .100? PARR AUTOGPAPH ODWII 0010 001 YOSCAT 110 004 14022,1 S ILLY K W FM/Tucson JAMS 00004 CM NM- 10,1204 ADAM IMPLY 21M PAT MM. .1 (602) 623 -7556 12110.14 DAVID WI MOW 9.421.99 MAIM oCIAM 0.11 0229. .2 JOIN POMP( AUTOOPAPPI AND 1112 POO PAT =NASA, MO. CARP TWIST. PO: CANTLE DMIPT L OP .009 SIM. MAI. MAR ADM WIN POMP/ RIM CMIS PITAN DEEP PORM DAVID Lin IIPTCHIT MOM 1w Msr MO KISS MS KRSP-FMI 10001 MM. BOWS SURVIVOI M1. MILIP .1.2 9002 14.211 Salt Lake City MPS 0201. 111000.72 110 o.w0n Yana, 901. THOPOGWO WM= 21029 0102.2 PUBLIC M PAPS PALCO2 1,20 292 DAVIS 1122 M. (801) 262 -5541 W LIO MGM. CITY 301111 MOT 'MAT HATC101 MOM ISIS CARS VAN DOOM yam. POSE MGM CITY R OM 02010 M. 1014.111. "MS 2.2212 COPS TO MVP .111. KTYDISanta Barbera OM POEM DAP. MI POW AUTWAMM 1002. MOT BMW ROM T02120 SITTER MT LOW. 11ML OM. MO MITE (805) 9674511 100. 2000201 2242 MITT .021. CITY 0.10 IOW PALCO2 2D 040 SM. AMP 1,010104. 121 .IC MOO IMP 1.2001 JOIN MOT 291.12 ARIL. 2112..910 I1 HOWIRL2 MIES a WIN 19122 0222RAL 1011.1C ad 02.21 PAT IMTAR 121 .0120 MOMS. .914 IOLLIDAY MATT/ MOIST 0.11092T 121 111112 ms STIVE A OOP 19 TM GRAY M P MATT PHILIP SA/LtT 12 OTC H OLLY PAPC.T O 922 02.021 ROTH CARS 0.10 at 002 902. MOM MAUS Mt- J 0104 1111 P ISS J ON* PAPS POOLE 121 up. 2222 upa 022. 01.P 940 TRI ORO HAILS 00011 P ALCON MD Tit SIO NM. BAIL. H POMP M. MP 0000.2 B RUCC 0.11100109 MV., MOM PLASH 1112 104 up. 0011 SOT LOPS. a 0022 KOAKI POS. G20.2 v121.vv. MST MLIM MM. PIRA 110112RT 12100111 IMP PURPLE .01991 WOMMOD J ULIAN .2424 M UM KW XL/Albuquerque San Francisco CAM DAVID LSE /C 7,1 11121..2 1101.211 A. 911220.001 (505) 765-5400 (415) 474 -9100 PM MAT. BRUCE 99020222. KGONIPOrtland, OR UP J O. PM KMETILos Angeles (503) 655-9181 11011. MOM (213) 464 -5638 .022 COT cARS PO: Mv2 110192 COP 12109 TOM TOM 9.2 SURVIVOR MCP BILLY CCM2 KROUI P20 SPECOMS. Wair RPM TRIORPH KPOIIMOnolulu LaremieLheyenne LOS LMOS .1022 PWSIIM PAT M OT. (806) 5247100 P.212011 1141 SURVITOP .1.14 Mal (1221 PURPLE MO MAPLE PHI LIP MI ILST SS JOIN PCMCIRT (307) 7454396 SCMAL M WILLS KISWISeatee PURP. 121 KBPIIDOnyar C0401 LAMP BRYAN 0.14.0 cLus PHILIP .ILMI 2400. CITY Mrc (303) 9362313 (206) 2867625 IVIR.101.12 COP SOMT MOAN .91212 10211 TO. =MY at mom , EMU PHILLIPS viSION MST FO. LOW BALLS 1xM1r QUI ST 01.2 MAT. 2112AIS 1.148 .1020 00211 JULIO. UMW 024 220.22 POP. .111DAY 910 COMM 229 041 401 WILDE 1.10 1St IOW IMP. HILLS MI PLMIrt .1001 MATT Ori 02 00 .2 VIM 101C0r4 MO TO 9. MOVIVOR O 04 19122.2 O 0221, 211.12 COP H ALL 1.229 AMP 9101.001.4 MILL COT DAVID .2 IOW O MAAS M. 1102212 MILLI COP 30101 POEM. BM. POW CARS TOLL PAM MVO o. w.`s< CM. TIMM. KOMPILes vegas 101119 0.1. O 1.2 COC101.1 1.0.0 TOID 1.2211ILY 700129 AUTOGRAPH P PS WHAT. STOW MY All.. 1020 PAT 01.110112 (702) 8761460 IMO AMMO. MGM. COT WM 112922 P20 111021.1022 CAPS IG COOTTT . .0 COUNTRY WP 7.2 101111 OWS ASCAL CIT./ LIO MP PA. PHILIP MIL. MOM PUBLIC SWITIM 10.11 HoWs. DAVID MS 1401T19 RILZT 1320 POOLS LPN LNY W M= SIST. vISIOR .110 1.0 PP Ry MIMS HILL. COP 100 111202 CMOV1rx M 92AT 142.141.2 BILLS COP 2.201.40 JOIO MATT .300110.211. 1111 RM.{ MP P HILIP SAILLY AILLT 0.22 0 Noor 11022LT PILLS C. 7011111 MATT .2.2 amw11.. 112DCZ 911.114112201 C.01 LAM. 2141C ISOM 10121.1 TIM RUTCCRAPH POLLY MT.? SLOVIv011 KILOI SWISS TPLIIIM ROM Mrn_a.Oe MOWN 2100 12P IOW MAI. ADA. 1141 111. SC19210. GIMP. THORMOD Cobrado Springs 1122211 Mg. POMP /COOS. 2114 2111122 11 1.1. 701114 PALM A DM WE OM MEL CITY GIUMMIA 11`w.r POOLE 1.972D LOOS Of 2214 M. MIMIC SOMIVOR 1p1 0022 MT 634-4896 L RIPLAMMTS MOW 211.11 POP.M. 191 (303) . PAT IMMTAR TC9. 61012 WIN HIATT OM MD WP RI.pa22. 153 Reporters M 9. OM PURPLE 00 20222 MOM ° i:`ú1. Mali MOW. P I 112 CARS MGM CIT2 148 Current Playlists SU LIM MOM 004.2 1219 CAPS J001. 10.922 LRD `ucap`wo m0 an JOIIN PARR CAPS o. ws.r CARS C00011 M OO Two stations reported a frozen MMUS 29. LO LOAM GOMM SUIIVIVON POP. AMMO. 4020 010.9 202 1129.10 W. HAITI playlist this week. TVIBAL2 MILLS COP CPIS O UR. WM .1.02 Parallel Two TWIST. 2121112 TIM. SIMI DAVID 122 IOW P012 020.2 COOL 2112 MPG LOOM THOM.. .11.2 MOM CITI /Winnipeg Angeles KLOSILOS M OW 111 WDHA /Dover 1213) 5577250 . T112.042 KROO-FMI J012 MATT 100211 40001. Los Angeles VISION DM. KURD/Phoenix. KZELIEu9ene failed to report this C0092 WORM. Two stations (602) 838 -3062 art (503) 342.7096 (213) 578-0830 wiNKS BRIM ISM 110 week. Their rotations were frozen. PD. vAL21220.4 KLP%/TUCSon KAZYIDenrer POI IM 14Mel 9229 .09 622-6711 xi. 10.n M, MOT OEMS 759-5600 (602) LOS LOOM (303) COMM J.11 Vat KMBYISalinas- 112.2 2.120222. KYYS /Kansas City Monlerey upa AM Dane. WW2 10101.. 191 WEBN /Cincinnati waa 209,22 Ma VS MOS CM CM JNirr 221022 OT14200L Or IMPS ARM M. 121 .1010110.219 121 (406) 394-9000 J0112 PAM MM. PODLIC MOLD, PAIL. JOIN PC22211 SOMIVOP 0.442 MPIS 110 One station reported a frozen list JODI 10.2. w Mfr MID L. MTH 2002 n JOIN IWIT2 100 0122.1M TIPS 40.1 MGM /010101. 121 .c:R for a second consecutive week. .2140110022 TO MST. 811201 PAT 1.10741 POMPOM 1a .1112 PO. Its playlist was not included in ALCOA 1010 1. árR E MI. COMMIS 10212 10U.IDAT JOIN PAM S AWS .11104 1.21- CITY 122012 041 OW. DOM 142,2114 .1122 this week's data: JuLIAN 12.02 MID 122 MTV 090220 S12, 001 PM MM. 200422 0.12 T IMM WM Mi MAT 100. MGM .2712 11111124 MCI D. KOZZIReno MVO MM. CITY CARS 2.011 19214 rumm MM. ACMC (702) 329 9261 04.10 04.412 CAPS AVICCROM C21101 12.22 WAQY/Springfield IMPS MIJ111 0 2090 .0100000 000 IIML 02.9 GroRGE 190.00. 010222 TROMODO .104119111. piler OP STM 0.1412 IRIS LIS 1.2.9 d JULIAN Lt.. 121. 01111.0204 10.2 2.0100.4 10 0 9010100 0110. 19211111002 21212 PRWCE COWIE 1P 19 The following station is a new LO MPS .11.21.211 L91 ROM 1OLLIDAY 'RILEY OACROM 101.119 000.11.12 Mr w 00. MMET AOR reporter: /012 MATT MARTIN 221L. . toot.: ° M a. 00001.2 PALOS .0 040 LOS MOS 070.1112 MITI. SM. PHILIP MIST WRDU/Raleigh ... :a.:.d me ro a, 71.71/710r T. 7711707 nontavalasaa 16777701 Man °:!Mow o. 11710.71 777777 mr Mra 167. 71 ,..,om +Mud V 7.270 770 . MOM a7.ro 7 . M;. °.° any 4 aM :.,._.,m. ,, ni son w o. at 174 C _.a.7 a 307 7771 72 7070 orS . .m7 ota, na via Oa/Man nor noon Mu aloannuar fa 0 17170 a MITI Mrs140 mama 7177 .7.7 7,..m ..m m 10M111 0700177.171.711 ma so nomnladat 777 711777,4211110 n Manly nW , 97 0 Una Oa 01.011/102 MIS 770177 0 :: :avmw`iiw K 17177 7 7701.771.7 7 77 e Mantooal cam IC CC .: 70114 71.71/7001 110 .7 nal WM OM at 1971107117 10174 a GE arandi an a CC 111710 SI MOO.' n u at my MEMO Orin aw,.a ó a .a, é:...m.ó.,v..o ... .,w,...rM malletiMulau Mon L .,,,.. a7 . not de a 70 PI a. 71707 OM al tl°mmiv .1007.7. .e 077 i... ColMOM au 07 717 SE 7477 7707 A. 61 LI 777 7777070 unnaultaa 10770 7771197771 son arm u ot .a...n r..á+ v ® ,,. 77 a 771 IC 701 1767117711 vanil An 1021 am/1MM Man Li n 77.717700717 71211 atO n 7777. 171017 777 7001 70 7177770 11177 01 7 ,v,e.:m Li it Gonna/MU 77770 71 007.77101 07707 7 a w, :o1,0.1010100 O. ...wl ä.. .a..a Moon ..,. 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Taa 77, 77 Xi 3E77 100/70/7 ..., SI 3i1 TINA /171371.7777 7767774,72. 770e, 37 771 CAA 37177 7 7 n. e: 707772 74 PM 0 A 7772 GOON TO Ala. 777067177 70 7 76 34 34 20.77 wwm.wY 77 IS 11 3111 71171/171.717 le 77 17 53117 aa/Y.7 n te 0 77 5277 A It J72761110 7776 0 11 7/0 775757077., 717 D 10 707 It 157 D n 110017177767/1717. 7 .m : ,.ea>, TM7 WEST A LOA 1775717.17 1.77 u 717 11111711772 la 7 777 Los Angeles ru.501707717 5017077171. a °31 n5. Chicago ALT 707.77607 A IA 72007 27701717 217 167 177. fa 701777717 17. 776 Ops. Mgr.: John Gehron a._'1=.. ëa[ :1m 102.7 Late Per PD: Tim Kelly 7.171 177/77 0677 011 0176 1725/71777 FM /O MOW 177277777 177 St. Louis VP/Prop.: Gerry De Francesco .,: 71117 111.127/7207 777 111777/117 72.6. HK,re-i Assistant PD: Mike Schaefer Miami 7 rrc KOAQ PD: Jack Regan 771171131/7 Te A 17 MD: Alan Sledge 171211/771 1777 rrnr 171/3727 71760 r Ops. Dir.: Dave Robbins