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VOLUME ARCHIS 2019 #2 Alexander R. Galloway, Silvio Lorusso, PER ISSUE 19.50 EURO Simone C. Niquille, Arthur Röing Baer VOLUME IS A PROJECT & Nick Houde, Jonas Staal, George BY ARCHIS + AMO + ... Jepson, Patternist, Denisse Vega de Santiago, Eventually Made, Irene Chin & Francesco Garutti, You+Pea, Davide Tommaso Ferrando, Kris Ligman, Ben Schouten & Gabriele Ferri 56 PL AY- BOR 1 4 EDITORIAL ALL WORK, ALL PLAY THERE ONCE WAS A TIME WHEN WORK 6 ALEXANDER R. GALLOWAY THE RAPTURE OF PLAY INTERVIEW AND LEISURE WERE SEPARATE REALMS: POWER PLAY YOU WORK OR YOU PLAY. THESE DAYS, 11 SILVIO LORUSSO HACK THYSELF 16 SIMONE C. NIQUILLE A HOUSE IS NOT A HOME PLAYING IS WORK AND WORK DEMANDS 20 ARTHUR RÖING BAER & NICK HOUDE WORKER OF THE WORLDS UNITE! 24 JONAS STAAL & DENISSE VEGA DE SANTIAGO LETTERS FROM THE FUTURE PLAYING. WHO’S FOOLING WHO, 30 GEORGE JEPSON LABOR CONSUMPTION FOR A CYBERNETIC WORLD MAY WE ASK? 34 PATTERNIST IN THE BEGINNING WAS THE WORLD PLAYGROUND 39 DENISSE VEGA DE SANTIAGO LOVING GAMIFICATION 41 DENISSE VEGA DE SANTIAGO PROFANING GAMIFICATION 44 EVENTUALLY MADE GARAGE TALES 50 IRENE CHIN & FRANCESCO GARUTTI OUR HAPPY LIFE 54 YOU+PEA VIDEOGAME URBANISM 60 DAVIDE TOMMASO FERRANDO OUR HOUSE (IN THE MIDDLE OF THE WEB) 64 KRIS LIGMAN YOU ARE JEFF BEZOS 66 BEN SCHOUTEN & GABRIELE FERRI PLAYIFICATION AND GAMIFICATION INTERVIEW BACKCOVER IMAGE: 1979 ADVERTISING CAMPAIGN FOR THE BRITISH CONSERVATIVE PARTY, SAATCHI & SAATCHI 2 3 garage APPLE assembly, packaging Steve Jobs and Steve Wozniak founded GARAGE TALES the company Apple in 1976. At the time, the two friends had been working together to develop a printed circuit board, a project Steve Wozniak had EVENTUALLY MADE started in his home. After deciding to work together, they formed a basic West West East East office in the garage of Jobs’ parents home, in which they assembled the 2066 PRIVATE first order of Apple I and subsequently PROPERTY Seattle: Seattle: 3d 3d started working on Apple II. With the Bellevue: Bellevue:Elliott Bay’s CrossfitElliott Bay’s Crossfit 9 9 Dixie’s BBQ Dixie’s BBQ 8 8 initial funding supplied by Mike Markkula, Amazon Amazon 1d WA 1d WA the entrepreneurs sought out an office Portland: Portland: Rudy’s BarbershopRudy’s Barbershop 7 7 space and left the garage. The garage is Garage Sales Garage Sales a classic residential garage with two Apple I Eugene: Eugene: 6 6 walls connecting it to the house. Used first complete microcomputer Nike Nike NY NY OR OR as a workshop and storage room, the circuitboard place quickly turned into a production first completed Steve Jobs line made up of several desks with lamps and soldering irons, for manufacturing New York New York 12h 12h 1h 2 1h 2 1d 1d the first batch of Apple I which were 1 1 Princeton: Princeton:then boxed after successful assembly. preparation preparationSpatially, the garage did not undergo 6h 6h NJ NJ massive changes but rather remained Steve Wozniak Berkeley: Berkeley: 1d 1d the origin of a passion project that made San Jose: SanThyrsus Jose: Press Thyrsus Press 5 5 Apple Apple 4 6d 4 6d use of an under-designated space. Google Google 1h 1h Hewlett-PackardHewlett-Packard CA CA Today, owned by Patricia Jobs, sister to the company’s founder, the garage 6h 6h remains private and largely inaccessible Los Angeles: Los Angeles: 80km 80km Disney Disney to the public. Nevertheless, the birth- Trystero CoffeeTrystero Coffee 3d 3d Big Jo’s Big Jo’s 3 3 place of the computer company is Richard HollanderRichard Hollander visited by fans from around the world. Declared a Historic Site by the Los Altos 200km 200km Historical Commission, a sign at the property reads: NO TRESPASSING – The residential garage, the little adden- companies: entertainment brands like Security Cameras Are Filming All dum to the typical private house, bears Disney, toy manufacturers like Mattel Pictures Must Be Taken From Street. a significance that surpasses the simple and musicians like Nirvana embraced purpose to shelter a car. With the post- the annex for making something new war advent of personal automobiles with little to no cost. Buried under this and the widespread installation of such surface of famous examples lies a sea kind, the corporately nine-to-five wor- of common dens, nowadays captioned king homeowner soon started to work workshops, which serve as a retreat on side projects, developed hobbies within the house, a repository for extra- and created individual ambitions in this curricular passion that exceeds the surprisingly variable space. Success capacities of the living area and holds stories like the late-night tinkering of the power to hatch the extraordinary young Dave Packard and Bill Hewlett in (impulse) within the ordinary (space). their Palo Alto ‘car-house’ in 1937, which Garage Tales illustrates the story of 14 ultimately turned into the multinational ventures whose founders originated in company HP, add to the mysticism that residential garages and describes home- encases the typology of the garage – a made stories of success, adaptation and romantic vision of the self-made entre- aspiration. The case studies ranging preneur and domesticated ‘weekend from coffee makers to yard sales were warrior’. Although not originally an researched and documented through American concept, the particularities a variety of drawings, collages, and Jobs. (2013). [film] Hollywood: Joshua Michael Stern. of San Francisco’s Bay Area transformed annotations to display a historical, Strange, A. (2013). Garage Where Steve Jobs Started Apple Designated as Historic Site. [online] Mashable. Available at: the idea into a quintessentially suburban geographical, and cultural context http://mashable.com/2013/10/29/steve-jobs-apple-garage- one. Firms such as Apple, Google or between the independent examples landmark/#4IUzTv.fw5qB [Accessed 22 Jan. 2016]. Amazon continued building the myth of along the West Coast of the USA. Wozniak, S. and Smith, G. (2006). iWoz. New York: W.W. Norton & Co. the garage and piled on to the notion Matyszczyk, C. (2014). Woz: No, Apple was not started in a of this unsuspected creative nature, garage - CNET. [online] CNET. Available at: http://www.cnet. com/news/woz-no-apple-was-not-started-in-a-garage/ even if the legend not only entails tech [Accessed 22 Jan. 2016]. 44 45 running shoes Plymouth Valiant sold on the road 1964 running shoes Plymouth Valiant sold on the road 1964 running shoes Plymouth Valiant wooden planks sold on the road 1964 to cover the roof stiffening bars subconstruction for the roof ring beam wall structure front and back facades out of wood plates DISNEY In 1923, Walt Disney moved to Los Angeles to look for a job in the movie light blue wooden industry and moved in with his uncle, wall from horizontal boards Robert Disney, in Los Feliz. Unable to white wooden window with a find an offer, Disney resorted back to his metal mesh Phil Knight passion of creating cartoons and was allowed to use his uncle’s garage on the Phil Knight property. Here, he built a cartoon stand light blue NIKE wooden door out of plywood boxes and turned his movie camera into a stop motion device. In the 1960s, Phil Knight, a native of Phil Knight In the garage, he further developed his a smaller extra room/storage Oregon, ran track while studying at ‘Alice’s Wonderland’ series before moving special thanks to the Stanley behind a thin wooden wall University of Oregon in Eugene under Ranch Museum for the tour in his own estate down the street. The coach Bill Bowerman, with whom he garage as the first Disney studio was would later found the athletic wear only in use from July to October 1923. bare light company Nike. His background in Long forgotten and neglected by the bulbs running sparked the interest and led company, a group called ‘Friends of Walt photos, certificates, him to observe the Japanese market, Mickey & Minnie letters, newspaper Disney’ bought the desolated garage in boards clippings signing a distribution deal with Onitsuka 1984 and relocated it to the Garden Grove Co. Ltd. Together with Bowerman, the Historical Society, where it was rebuilt two created the now widely distributed and refurbished to be displayed among glass vitrines on a waffle grid sole: high friction with low solid wooden base diy table out of other historic buildings from the 19th wooden boards material use and therefore a lighter and early 20th century. Its interior is fur- shoe. The trunk as a sales device was nished with relics and memorabilia from disused after 1969, when the first the early age of Walt Disney, ranging from conducted sales allowed Knight to quit the used movie equipment and film reels his job as an accountant to work full- to a large cut-out Minnie and Disney time for Nike. Not founded or created in more easily distribut able in the vastness merchandise. Disney’s garage is a simple, a garage, this example of entrepreneur- of the Pacific Northwest. Nowadays freestanding timber frame construction ship merits its place among the others connoted with illegal drug and firearms with a double door on the front. Rela- with a distinctive converted origin of sales in cine matic depictions, a sale out tively small and nondescript, a sign indi- creation through its sales method. of a trunk makes distinctive use of the cates the earlier use as a film studio. The Knight’s first sales of Blue Ribbon Sports microspace’s characteristics. Opening relocation of the original garage to the (later rebranded as Nike), were made in a trunk of valuables evokes the image Peter, J. (2015). Phil Knight sees the finish line as Nike’s leader.
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