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No.1/May 2010 We Make Our Readers Succeed! Petcare & Lifestyle

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No.1/May 2010 We Make Our Readers Succeed! Petcare & Lifestyle AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET TO THE NATIONAL POST No.1/May 2010 We make our readers succeed! PETCARE & LIFESTYLE 00STS3TEPTIPS/TIPS S CARING FOR YOUR PET WHISPERS INTO EL NN HA C RAPHIC G YOUR PET’s SOUL AL GEO N Cesar Millan, The Dog Whisperer, provides insight into the importance of health and diet. PHOTO: NATIO How To Choose Pet Health Small Pets Finding the right Ticks and fleas It’s not all cats and pet for you and and heartworm. dogs: the neigh on where to purchase Oh my! B:10.8” horses to hamsters T:10.8” S:10.8” right there. Don’t turn the page. There’s something you should know about your dog’s nutrition. It’s called Natural DefenseTM premium food for dogs. Withth iningredientsgredients from nature chosen for their scienti cally proven benee ts, it’s a great way to protect anandd defend your dog’s health. MadeMaade with natural B:3.6” S:3.6” T:3.6” extracts like marigold, myrtle, green-lipped mussels and chicory – along withh vvitamins,itamins, mineramineralsls and other trace nutrients – it uses the power of nature to create a more proactiveoaactive approach to your dog’s nutrition. So healthy and happy is where you’ll both stay. Ask more from your dog food. naturaldefense.canaturaldefense.ca TM Trademark. © Mars Canada inc., 2010. All rights reserved. Ad Number: EFM_PIN_P015384 Publication(s): NationalPost This proof was produced This ad prepared by: SGL Communications for BBDO Toronto • 2 Bloor St. West, Toronto, Ontario • phone 416.413.7495 • fax 416.944.7883 by the following department: File Location: SGL_A-M:Volumes:SGL_A-M:Effem-EFM:Nature’s Defense:P91181-NaturalDefense:Stay:EFM_PIN_P015384.indd PREPRESS JOB SPECIFICS FILE SPECIFICATIONS: PREMEDIA OPERATOR: FONTS & PLACED IMAGES SIGNOFFS: Client: Mars Canada File Name: Operator: SQ Family Style Creative Name: Stay English Creative: EFM_PIN_P015384.indd INKS: Tw Cen MT Regular, Bold Agency Docket #: EFM PIN P91181 Creation Date: 4-14-2010 3:17 PM Avenir 85 Heavy Main Docket #: SEF PIN P91181 Last Modified: 4-16-2010 3:12 PM Cyan Production: Art Director: Linda Carte Workstation: T05-0652 MAGENTA File Name Colour Space Eff. Res (PPI) Copy Writer: Rachel Abrams InDesign Version: CS3 YELLOW Framed_Pics_2_up_S.psd CMYK 449 ppi Premedia: Print Production: Kathie Hintsa App. Version: 5.0.1 Framed_Pics_2_up_S_grd.psd CMYK 449 ppi BLACK Retoucher: None Round #: 1 Page Count: 1 SAM090268_Group_Shot_25_S_grd.psd CMYK 543 ppi, 527 ppi Proofreading: Live: None GRAPHIC PRODUCTION: Trim: 10.8” x 3.6” Operator: jr Account: Bleed: None Correction: None Artwork Scale: 1:1 Client: R6 Print Scale: 100% 2 · MAY 2010 AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET TO THE NATIONAL POST CHALLENGES WE RECOMMEND They Are What They Eat Cesar Millan whis- pers the importance of health and diet in your pet PAGE 4 “Before my dogs eat, I take them for a walk. In this way, I ask my dogs to work for food and water. This is a psychological exercise that helps nurture a balanced, happy dog.” Shears and hinges p. 5 The breakdown on oral and joint health .COM K All dogs go to heaven p. 7 Pamper your pet with a week retreat. PHOTO: SHUTTERSTOC Considering a new addition to your family of the pet persuasion? It’s not as simple as picking the prettiest puppy in the window. How to choose the right pet for you n fact, if the puppy is in a window, genetic issues may be prevalent in ■ Diarrhea or stained hair around you shouldn’t be picking it at all! the pet you are considering. the anus We make our readers succeed! Selecting the right pet for you ■ For dogs and cats, are copies of PET CARE & LIFESTYLE needs to be a well thought out Cost health, vaccination certificates and 1ST EDITION, MAY 2010 decision with the end goal being Food, bedding, vaccinations, toys, documentation of veterinarian vis- Country Manager: Gustav Aspergren a good match. From birds and pet sitters, this list goes on. The aver- its available? [email protected] Editorial Manager: Jackie McDermott hamsters to horses and fish, there age annual cost for veterinary visits, [email protected] is a lot to consider in choosing the food and other products and services Proper documentation Production Manager: Carrie Reagh I [email protected] right pet. For the person or family for a dog is $1036 and $663 for a cat, Will you be provided with a bill of Responsible for this issue with a busy schedule, a pet that is according to the 2008 PetLynx Busi- sale, listing; Publisher: David Shoemaker already house-trained and has lots ness of Urban Animals Survey deliv- ■ Date [email protected] Production Assistant: Missy Kayko of energy may be a better fit than a ered by Ipsos Reid. ■ Name [email protected] young puppy who will require train- ■ Price Susan Dankert Contributors: Jessica Hume, Ted Kritsonis, ing and constant supervision. Adop- Selecting the right source Communications Coordinator ■ A written guarantee that lists: Josee Bermingham tion is an option for pre-loved pets. Whether it’s through a pet store, ■ Specific details of pet return BEST TIPS Distributed within: Many large breed dogs are better shelter, or friend, it is important to or compensation arrangements National Post, May 2010 suited to homes with large yards or explore as many reputable sources First things first! in the event of a health problem/ This section was created by Mediaplanet and did not involve the National Post or its owners who live an active lifestyle. as possible. Consider the following Proofing your environment is illness and any time frames that Editorial Departments. Cats and certain breeds of small dogs checklist: 1 crucial. Look for hazardous apply? Photo credits: istockphoto.com unless can make wonderful partners for materials and sharp objects. ■ What is expected of the buyer (i.e. otherwise noted someone with an urban lifestyle or Cleanliness exam by a veterinarian within a cer- limited green space. There are some ■ Is the facility clean? No people food please tain time frame)? Mediaplanet’s business is to create new customers for our advertisers by simple yet important factors to think ■ Is there food and water available Stick to appropriate dog food A little bit of homework and providing readers with high-quality editorial about which can help pet parents in the animal’s enclosure? 2 and treats. Some people foods asking the right questions will go a content that motivates them to act. find their new best friend. ■ Have you been asked pertinent are toxic. Most people know not long way to ensuring a good match questions to ensure the compatibil- to feed chocolate, but do you know and a happy long term relationship Lifestyle ity of you (the buyer) and the pet? grapes are severely toxic for dogs? with your pet. The species, breed, size and temper- Checklist information based on, ament of a pet will influence the care Health and He will grow. A lot. “Acquiring a dog?” text by National 5 and amount of exercise required. physical appearance Don’t let your puppy do Companion Animal Coalition. Below are some of the symptoms 3 anything you won’t allow TIPS Health that may be of concern: when he’s full grown. If you don’t Certain types of pets need to have ■ Thin body condition want an 80 lb dog on the couch, Make an informed regular visits to a veterinarian for ■ Pot-belly don’t let the adorable puppy on decision on veterinary checkups and vaccinations. It is also ■ Lethargy the couch. care good to be aware of what types of ■ Discharge from the eyes or nose Ask friends, get recommenda- 1 tions, schedule a visit and meet the team. Consider Atmosphere Finding your new family member Do you sense a caring environ- 2 ment? Adding a new pet to your Most puppies in pet stores are from them and meet their animals, they household is a very exciting time puppy mills or backyard breeders, are knowledgeable about health and Communication and can lead to many years of so do not purchase a cat or dog from genetics and they will ask you lots of Is time spent addressing your companionship and joy. a pet store, unless it is a reputable questions to ensure you are a good 3 concerns? Will your pet see the supply store acting as a satellite adop- match for one of their puppies or same veterinarian, or is this a tion centre for a humane society or kittens. team-care practice? But it can also lead to a great deal SPCA. Beware of researching only Other animals that make great of heartache and expense if you don’t on the internet as many puppy mills companions are rabbits, guinea Facilities take the time to get informed and and backyard breeders have mislead- pigs, hamsters, gerbils, mice, rats Find out about hospital make a smart choice. A pet is a long- ing websites or post their animals on and common birds such as budgies 4 policies—house calls and term commitment, so choose a pet classified sites. Do not purchase from or canaries. They must be provided hours. Ask how the practice handles that suits your life and living situation anyone who suggests meeting you with a clean, spacious and stimu- after-hours emergencies. Is there now and in the coming years. somewhere to deliver an animal. lating environment. Reptiles are specialty equipment on-site? No matter what kind of pet you Puppy mills are horrific places Shelagh MacDonald not ideal pets due to public safety Program Director choose, be sure to check out your local that keep dogs in dirty, run-down Canadian Federation of Humane Societies concerns and the difficulty of meeting Client services humane society, SPCA or a rescue and crowded facilities.
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