M&M’S® MS. BROWN SCRATCH & WIN Contest -OFFICIAL RULES & REGULATIONS

TO PLAY : No Purchase Necessary. Buy one (1) Combo consisting of one (1) large popcorn, one (1) large drink and one (1) select candy [M&M’S® (120 g), ® (100g) , ® (191g) OR GUMMIES® (191g) peg pack] at a participating Cineplex Entertainment Theatre (Participating Theatre) Concession Stand and receive a Scratch& Win Card while quantities last. Scratch all nine (9) boxes to reveal if you are a potential winner.

To obtain a randomly selected Scratch & Win Card without purchase, make a request by mailing a stamped self addressed envelope to M&M’S® Ms. Brown Scratch & Win Contest c/o P.O. Box # 7, 2680 Matheson Blvd E., Mississauga, ON L4W 0A5. Limit of one (1) free Scratch & Win Card per person, per outer mailing envelope during the Contest Period while Scratch & Win Cards last. Mail in requests must be post marked on or before March 2, 2012 and received no later than March 9 2012. Requests that made in any fashion other than as specified herein are void.

A total of two hundred thousand (200,000) Scratch & Win Cards available at the start of the Contest of which there are one thousand ,one hundred and ten (1110) winning Cards containing three ( 3) matching images representing the prize to be won.The Contest ends on March 15th 2012 11:59:59 (ET) or when all the prizes have been awarded, whichever is the earlier (Contest Period).

ELIGIBILITY: Contest is open only to individual legal residents of Canada, who are 13 years or older, at the time of participation in the Contest except employees of Canada Inc (Contest Sponsor) its affiliates, promotional agencies, independent judging organization, Cineplex Entertainment LP (Cineplex) and persons with whom such employees are domiciled.

PRIZES: There are a total of one thousand one hundred and ten (1110) prizes available to be won at the start of the Contest.

Ten (10) Grand Prizes each consisting of forty eight (48) peg packs of M&M’S Milk Chocolate Candies (120g) and forty eight (48) peg packs of M&M’S® Milk Peanut Candies (120g) (ARV $312.00 CDN) Odds of winning: 1:20,000.

One hundred (100) Secondary Prizes each consisting of a twenty five dollar ($ 25CDN) Canadian M&M’S branded Cineplex gift card that may be presented as payment towards the purchase of admissions, concessions and merchandise at any Cineplex theatre or towards a purchase at the Cineplex Store at Cineplex.com. Use of the gift card are subject to Cineplex terms and conditions.. (Approx Retail Value $ 25.00CDN). Odds of Winning: 1:2000.

Five hundred (500) secondary prizes each consisting of one (1) M&M’S® (120g) OR MALTESERS® (100g) Peg Pack (ARV $4.75 CDN) Odds of winning: 1:400.

Five hundred (500) secondary prizes each consisting of one SKITTLES® (191g) OR LIFE SAVERS GUMMIES® (191g) Peg Pack (ARV $4.75 CDN) Odds of winning: 1:400.

Number of prizes available to be won will be reduced as prizes are claimed

PRIZE CLAIM: To claim Grand Prize: mail via registered mail the winning Scratch and Win Card with the potential winner’s name, full address ( street name , number, city, province and postal code ), telephone number, e-mail address and age to M&M’S® Ms. Brown Scratch & Win c/o P.O. box # 7, 2680 Matheson Blvd E . Mississauga, ON., L4W 0A5. Compliance with these Rules and correct answer to a mathematical skill testing question is required to be declared a winner. Potential winner ( or parent/legal guardian of winners below the age of majority) must correctly answer unaided, the mathematical skill testing question on the Scratch & Win Card and sign the back of the Card to redeem the Grand Prize, In the event that Grand Prize claim is late, illegible or incomplete or a potential winner does not meet the eligibility requirements as described above or fails to sign a standard Declaration & Release form as described herein the Contest Sponsor is under no obligation to award the Grand Prize to that potential winner. Grand Prizes must be claimed before March 30th , 2012 11:59:59 ET.

To claim Secondary Prizes : Peg Pack prizes must be claimed at Participating Theatres by March 15th, 2012, 11:59:59pm (ET). To claim the M&M’S® Brand Cineplex Gift Card mail the winning Scratch & Win Card with the potential winner’s name, full address (street name , number, city, province and postal code ), telephone number, e-mail address and age to M&M’S® Ms. Brown Scratch &Win Contest c/o P.O. Box # 7 , 2680 Matheson Blvd E Mississauga, ON L4W 0A5. Prize must be claimed by March 30, 2012 11:59:59pm (ET). Compliance with the Official Contest Rules and correct answer to skill testing question required to win. Potential Winner (or parent/legal guardian for winners below the age of majority) must correctly answer unaided, the mathematical skill testing question on the Scratch & Win Card and must sign the back of the winning Scratch & Win Card to redeem a Secondary Prize. In the event that a potential winner does not meet the eligibility requirements or fails to sign the Card, the Contest Sponsor or Cineplex is under no obligation to award the Prize.

Scratch & Win Cards that have been obtained through unauthorized or illegitimate sources/channels, including any Scratch & Win Cards purchased or obtained online, or at a live auction; or which are not original, are illegible, have been tampered with, mutilated, altered, reproduced, stolen, forged, counterfeited, irregular, marked improperly; or which contain printing or production errors, or any errors in any way, will be void at the sole discretion of the Contest Sponsor. Contest Sponsor reserves the right to disqualify any individual that it finds to be in violation of the Official Rules and Regulations or who tampers with the Contest process. All Prize claims are subject to verification.

GENERAL:

By entering the Contest, entrants agree to abide by these Official Rules and Regulations and decisions of Contest Sponsor made in it’s sole discretion, which are final and binding on all entrants with respect to all aspects of the Contest

Contest Sponsor is not responsible for lost, stolen, delayed, damaged, incomplete, misdirected or postage-due Scratch & Win Cards.

Contest Sponsor reserves the right at its sole discretion without advance notice to limit claims or cancel, suspend or modify this Contest in whole or in part due to a printing, seeding or production error or any other errors or if more than the advertised number of winning Scratch& Win Cards are printed or claimed or if the integrity of the Contest is in any way compromised subject to the approval of the Régie des alcools des courses et des jeux. In no event will the Sponsor be liable for more than the number of Prizes described in these Official Rules and Regulations will be awarded in this Contest. Contest Sponsor is not responsible for distribution of the Scratch & Win Cards.

Prizes must be accepted as awarded and are non-transferable or convertible to cash.

By participating in the Contest, entrants agree to release the Contest Sponsor, prize Sponsors, Cineplex, their respective affiliates and respective advertising and promotional agencies connected with the Contest and the independent judging organization from any claims and liabilities arising out of or in any way relating to the operation of the Contest and prizes awarded.

By accepting a prize in this Contest, prize winners agree to hold the Contest Sponsor, prize sponsors, Cineplex, their affiliates, advertising and promotional agencies, their respective directors, officers, employees and assigns harmless from and against all claims and liabilities arising out or in connection with the operation of the Contest and acceptance and/or use of a Prize.

Cineplex Entertainment LP is not a sponsor or organizer of this Contest.

By participating in this Contest, entrants agree to be bound by the Official Contest Rules and Regulations and the decisions of the Contest administrators which shall be final.

By participating in the Contest all entrants agree to the collection of their personal information and to the use and disclosure of this information by the Contest Sponsor and Contest administrators only for the purpose of administering this Contest unless the entrant has consented to the use of their personal information for other purposes listed at the time of the consent. All entries will become the property of Contest Sponsor and will not be returned.

For Quebec residents, any litigation respecting the conduct or organization of a Publicity Contest may be submitted to the Régie des alcools des courses et des jeux for a ruling. For Quebec residents any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

The Contest and the terms and conditions contained in these Official Rules and Regulations are exclusively governed by the laws of the Province of Ontario, Canada and the federal laws of Canada applicable herein. Any dispute arising hereunder shall be adjudicated solely in Toronto, Ontario. This Contest is subject to all applicable federal, provincial and local laws and is void where prohibited by law.

To obtain the name of the Grand Prize winners send a stamped addressed envelope to M&M’S® Ms. Brown SCRATCH & WIN Contest C/O P.O. Box # 7 , 2680 Matheson Blvd E, , Mississauga, Ontario, L4W 0A5 between May 1 2012 – June 30th, 2012.

M&M’S and MALTESERS are Registered Trademarks. © Inc., 2011. All rights reserved.

SKITTLES and LIFE SAVERS GUMMIES and all affiliate designs are trademarks of the Wm. Wrigley Jr. Company or its subsidiaries.