23 SeptemberSeptember 20120100

week 38

Rounding out the brand Frank Hoffman on broadcasting four-hour documentaries on Saturday evening

Germany United States N-TV produces documentaries with Turkish broadcaster TRT5 with new jury

France Paris Première and Téva of Holland makes present new season programme clever use of new technologies week 38 the RTL Group intranet

23 SSeptembereptember 20120100

week 38

Cover: Frank Hoffmann, Managing Director of Vox

Rounding out the brand Frank Hoffman on broadcasting four-hour documentaries 2 on Saturday evening

Germany United States N-TV produces documentaries American Idol with Turkish broadcaster TRT5 with new jury

France Netherlands Paris Première and Téva makes present new season programme clever use of new technologies week 38 the RTL Group intranet

Giving orientation Frank Hoffmann uses the Vox Saturday documentaries as an example for why reach isn’t always the be-all and end-all. Frank Hoffmann, Managing Director of Vox Germany - 23 September 2010

On 25 September 2010, Vox is hosting its TV’s The Wonderful World of the Wiesn – third big four-hour Saturday documentaries. Munich’s Oktoberfest Turns 200 will get things How did you first hit upon the idea of running off to a good start. documentaries on Saturday evening rather than films or shows? We want to give viewers orientation on Vox – both strategically speaking and in terms of content. The long programmes are ideal for collecting viewers who either stay with us right away while zapping through the channels, or return to us over the course of the evening. The documentaries are also, however, meant to help provide orientation about our content. The long programme sessions allow us to explore topics from new and different angles. Add to that the fact that our Saturday evening programmes The documentaries cover topics from Amok... provide a very obvious alternative. The documentaries are four hours long on What is so special about this programming? average. How do you ensure that viewers We’re probably the only channel that has ever don’t lose interest over this long stretch of dared to run this kind of programming during time? prime time. The 240-minute documentaries There is no general answer to that particular allow us to add weight to ‘light’ topics because question. There are topics that allow for a we can treat them in depth. And in the case of dramatic storyline spanning several hours. serious, ‘heavy’ topics such as the ‘Nuremberg In other cases, it’s more of a collage. For the Trials’ we have the chance to explore details in a authors, it’s always a big challenge as we are on way that is rarely possible in TV programmes. As completely uncharted territory. a result the programmes are unique. The documentaries explore topics ranging Where do you find these documentaries? from history to reportage features through Who are the main producers? to science. How do you choose the topics? Most of the ideas for the topics are gener- Which are the most popular topics? ated during brainstorming sessions – often in Almost always they are topics that create a conversations with Alexander Kluge. Many are vacuum, trigger curiosity, possess fascination. then realised by Spiegel TV. However, we also For instance, our documentary The King of realise programmes with other DCTP partners. Loneliness about Michael Jackson’s life worked For instance over the course of the season especially well, scoring 8.5 per cent of the 14- to we will air the BBC documentary The Seven 49-year-old viewer market. Other documentaries Wonders of the Solar System and Agenda including Fast Food Or Delicatessen, Hitler Up Media’s The Porsche Saga, which was Close & Personal or The Evil Next Door were produced by Stefan Aust, the former editor-in- also well received by viewers. chief of Spiegel. Next Saturday Süddeutsche 3 week 38 the RTL Group intranet

Will you expand further on the ‘documentary’ With a market share of 7.4 per cent in 14- to section of your programming in future? 49 target group, that particular Saturday was We’ve just done so with Vox Planet Blue, which above our channel’s Saturday average, which is looked into a wide range of issues related to currently 7.2 per cent. In other words, it was a the overarching theme of ‘Water’ in high-quality, successful programme. Frankly, we had expect- elaborately researched reports and documen- ed lower ratings. In programmes like this, we’re taries that ran from 12 noon until well after not interested solely in reach anyway – they are midnight: water as habitat, as a source of life, but about rounding out our brand image. also as a threat to life.

... to portraying successful German companies ... or Porsche – in this case with the German rallye legend such as Glashütte... Walter Röhrl driving

Topics of upcoming Saturday evening documentaries:

25 September – 20:15 The Wonderful World Of The Wiesn Munich’s Oktoberfest Turns 200 (Süddeutsche Zeitung TV)

2 October – 20:15 Made in Germany A Business Fairytale! (Spiegel TV)

9 October – 20:15 The Porsche Saga History of a High-Octane Dynasty (Agenda Media)

16. October – 20:15 Amok Anatomy Of The Unthinkable (Spiegel TV)

4 week 38 the RTL Group intranet

“Bridging the gap between the cultures” The news channel N-TV and the Turkish TV broadcaster TRT 5 have signed an agreement to partner on a 4-part feature on lifestyle, luxury, beauty and sports. Germany - 23 September 2010

This marks the first-ever joint programme production between a German commercial chan- nel and the Ankara-based public-service broad- caster. The producers of the report series are Ziver Aksungur and Nadir Serin in cooperation with Spin TV. Both have built an extensive media network in Germany and Turkey and are already planning further German-Turkish projects. They were able to recruit Fatih Cevikkollu, a Turkish- German national who lives in Germany, for their reportage project. Audiences are familiar with Cevikkollu as Murat from the RTL Television series Alles Atze.

Hans Demmel, Managing Director of N-TV, says: “We very much look forward to the joint project. Especially given the recent discussion concerning the integration of German citizens with a Turkish background, it is especially impor- tant to bridge the gap between the cultures with projects like this.” Hans Demmel

“With this joint project we wish to further strengthen international cooperation and help advance Turkish Integration by exploring Turkish topics on German television,” says Sadik Ikinci, Chief Coordinator at TRT 5. “The project even has the support of the Turkish Ministry of Culture in Ankara.“

5 week 38 the RTL Group intranet

Committed to excellence in journalism By establishing the ‘International Academy Of Journalism’, Bertelsmann reiterates its commitment to press freedom and quality journalism. Germany - 17 September 2010

On 16 September evening, Bertelsmann founded The ‘International Academy of Journalism’ will be a virtual academy of journalism that will work built up in the months ahead and officially take to disseminate the ideals of press freedom and up its teaching activity at the end of 2011. It will promote the skills and networking of young be established in close cooperation between journalists around the world. Bertelsmann and the Group’s two acclaimed schools of journalism: the Henri Nannen School By establishing the new academy, the company in Hamburg and the RTL School of Journalism reiterates its commitment to press freedom, in Cologne. Headquartered in Hamburg, the quality journalism and social responsibil- Academy will also pursue partnership with ity as it celebrates its 175th anniversary. The organizations and institutions that advocate official founding took place under the patron- freedom of the press and of opinion. age of José Manuel Barroso, President of the EU Commission, at Bertelsmann’s 175th Authors, as well as noted representatives of anniversary ceremony at the Konzerthaus outside media, will select scholarship recipients am Gendarmenmarkt in Berlin. Barroso gave who have made a name for themselves as a speech on the importance of freedom of the dedicated journalists in their home countries. press and of opinion for the European unification The Academy seeks to support them, primarily process. by promoting their professional skills. On the one hand they will be mentored by experienced Each year, the academy will convey the tools journalists and authors at Gruner + Jahr, needed for the digital future of journalism to a RTL Group and Random House, including select group of journalists worldwide, through Nathalie Renoux (M6), Jacques Esnous (RTL on-site workshops and e-learning modules. It is Radio France), Rick Nieman (RTL Nederland), targeted primarily at promising journalists, mainly Antonia Rados (RTL Television), Johanna from countries where press freedom is nonexist- Wieland (Geo) and Hans Hermann Klare (Stern). ent or at risk. They should have advocated press Other supporters of the project include Andreas freedom in their previous work, make imagina- Wolfers and Leonhard Ottinger, the respective tive use of the opportunities of the new media, deans of the Henri Nannen School and the and be talented, courageous writers. RTL School of Journalism.

“This project is among the most innovative The academy will also develop a special of its kind anywhere in the world and picks up one-year e-learning curriculum that will provide on an important trend in the development of virtual training to the fellows in various areas. journalism,” said Bertelsmann Chairman & Their knowledge will be further deepened during CEO Hartmut Ostrowski. “We don’t just want to on-site workshops in Germany, led by experi- show how elemental important press freedom enced journalism coaches from Germany and is, but also that we feel the future belongs to abroad. well-trained, globally networked journalists with high standards of quality. The new media offer unprecedented opportunities and open up the most efficient imaginable means for reaching and supporting journalists locally.”

6 week 38 the RTL Group intranet

“Cheeky, demanding and creative” Once again, Paris Première’s broadcast schedule for the new season features high-quality programming that is willing to take risks to astonish and enlighten its audience. Paris Première’s top-billed shows will do everything to enthral their audience France - 17 September 2010

The general-interest pay-DTT channel Paris tôt ou tard, he inherits a programme this season Première presents three magazine shows for that is tailor-made for him. Broadcast unencrypt- the new season, two of which will be broad- ed every Sunday at 19:20, the show is meant cast unencrypted on DTT (18:30 to 20:30). to be a successful synthesis of major Ameri- Karine Blouët, CEO Paris Première and can talk show savoir-faire and typically French Secretary General of Groupe M6 says: “We have spirit. Two new faces this season: publisher chosen to promote this unencrypted broad- Eric Naulleau and author Philippe Besson. casting, which is our drawing card,” she stated Eric Naulleau presents the cultural magazine during the Buzz Média Orange-Le Figaro Ca balance à Paris, while Philippe Besson, a fine programme, on which she was a guest last week. connaisseur of the nation’s capital who is also fond of encounters, will host the cult phenome- Paris Première is the most watched pay TV non TV show Paris Dernière, a sort of night-time channel on DTT. “Its audience has tripled in road movie set in the streets of Paris. six years,” said Karine Blouët during the press conference on the new TV season. “We believe in the development of pay-DTT,” she added, specifying that the channel has “about 500,000 subscribers” in this medium. It is a fine achievement for Paris Première, which will celebrate its 25th anniversary next year, and also a good occasion to offer its viewers programming that is “cheeky, demanding and creative”, in the words of its CEO.

The new show called Mon beau miroir (every Sunday at 18:15) is an innovative political programme hosted by Xavier de Moulins that calls into question the well-oiled speeches of elected officials. Concealed behind a two-way Pierre Lescure hosts Lescure tôt ou tard, one of the top-billed mirror, the guest – a politician or a personality in shows in Paris Première’s new schedule society – witnesses the discussions of a panel of French citizens, who are unaware of the guest’s Launched in 1986, Paris Première is the channel presence and thus express themselves freely for cultural programmes, concerts and debates. on the topic in question. At the end, the secret It has become a standard in upscale television guest is revealed and confronts the panel, thus programming while making culture accessible to continuing the discussion without any pretence. a broad audience. Paris Première is broadcast The Paris Première schedule also features, on cable, satellite, ADSL and pay-DTT, where unencrypted this time, Comité de la carte, it benefits from an unencrypted window. Karine a caustic, humorous show with Philipe Blouët has announced the overhaul of the chan- Vandel, every Saturday at 19:30. Curious by nel’s website between now and the end of the nature, Pierre Lescure is a long-time fan of year, as it is necessary “to accompany the chan- David Letterman and Jay Leno. With Lescure nel’s evolution on new technologies.” 7 week 38 the RTL Group intranet

The favourite channel of women begins a new season Groupe M6 pay-TV channel Téva updates and enriches its schedule while continuing to cultivate its essential programmes. France - 21 Septembre 2010

Contemporary and glitzy, Téva is the favourite pay-TV channel of women

According to a Médiamétrie study carried The new magazine show this season is Du out from March to June 2010, Téva proved temps pour moi, hosted by Sophie Brafman. to be the number one pay-TV channel with Airing Saturdays at 20:00 and Sundays at 11:45 women under 50 (1 per cent audience (repeat), the 26-minute show gives helpful hints share), women between the ages of 15 and for managing one’s time well and finding free 34 (1.1 per cent) and women in the higher time for taking care of oneself and recharging socio-professional categories (1.2 per cent). the batteries. The new US series on Téva are For this favourite target group, the channel is Cougar Town with the beautiful Courteney Cox, offering a season rich in new programming, Nurse Jackie and Accidentally on Purpose. including a new magazine show, three new Téva also presents an ambitious documentary US series and a policy of more documenta- series called Lire, écrire, grandir, un an à l’école, ries. The channel’s website also has a brand which will follow daily life in four primary schools. new look, with a more contemporary graphic The channel’s essential magazine shows are, design, improved ergonomics and increased of course, still part of the viewing schedule: links to social networks. Téva déco, Les dossiers de Téva, Projet haute couture and Extraordinary People. “To be the benchmark channel for female audi- ences and the number one pay-TV channel Téva has built a strong brand in its 14 years with women under 50 is a satisfaction, a strong on the air. The channel is received by almost foundation and a big responsibility: to continue 19 million individuals and is watched by an to offer those who have been watching us for audience that is 70 per cent women. 14 years the kind of television they love, that entertains them, speaks to them, helps them in their daily life and inspires them,” says Deputy Managing Director Catherine Schöfer in the channel’s press kit. “It’s the relaxation bubble they can’t and don’t want to pass up.” 8 week 38 the RTL Group intranet

Global superstar and rock and roll legend Jennifer Lopez and Steven Tyler, the frontman of Aerosmith, the best-selling American rock band of all time, have joined American Idol. They will join returning Idol judge Randy Jackson for the tenth season, which premieres in January 2011. Randy Jackson, Steven Tyler, presenter , Jennifer Lopez and Jimmy Iovine (from left to right) North America - 23 September 2010

In addition, Jimmy Iovine, chairman of “Our tenth season begins with a completely Interscope Geffen A&M Records, will join invigorated panel of judges with Jenni- AMERICAN American Idol as an in-house fer and Steven joining Randy. This is com- mentor. Throughout the season, American Idol bined with the world’s most successful and will go behind-the-scenes to feature Iovine brilliant music executive, Jimmy Iovine, working with and lending his expertise to the becoming the contestants’ special mentor,” contestants as they compete to become the explains series creator and executive next American Idol. As part of Universal Music producer Simon Fuller. Group’s long-term alliance with American Idol, Interscope Geffen A&M will market, promote and “It’s exciting to have such adiverse cast of distribute albums globally from American Idol industry professionals, each with distinctive finalists and winning contestants across a broad passions for music, lead the charge in array of retail and new media platforms. disco-vering the next American Idol,” said Cecile Frot-Coutaz, CEO of Fremantle- “For nine years I’ve enjoyed watching artists Media North America and Executive Producer of compete to get a meaningful chance to achieve American Idol. “From dancing sensation to pop, their dreams,” said Lopez. “I know from my own film and fashion superstar, Jennifer has experience how hard it is to succeed, and I’m experienced a career that exemplifies the looking forward to discovering and nurturing that American dream, and Steven is a spirit in the many American Idol contestants I rock iconwhose performances, look forward to meeting this year.” accomplished song-writing and personal style are as relevant “I’ve been on tour for most of my life in a band today as ever.” with four guys who judge me every day. Some- times it hurt, but it only made me stronger,” For more info said Tyler. “I want to give everybody a little love AmericanIdol.com before I decide who goes home heartbroken. If you don’t like what I say, don’t get mad, get better. I’m ready to bring some rock to this ‘roller’ coaster and show these kids if they have the dream, the talent and the drive, they will be the next American Idol.”

9 week 38 the RTL Group intranet

“A true star in our global business” , X Factor judge and producer, has won the specially introduced Golden Jubilee Award at the 50th Rose d’Or Festival in Switzerland. Simon Cowell United Kingdom - 23 September 2010

Cowell accepted the award on Wednesday at the closing ceremony of the 50th Rose d’Or Festival, for which more than 500 entries from 40 countries were submitted this year. Cowell, 51, generates high ratings around the world with his TV shows, which include Britain’s and X Factor. Until this year he also sat on the judging panel of American Idol.

“He is, in my mind, an unprecedented phenom- enon”, said Tony Cohen, CEO of Fremantle- Media, in the industry magazine World Screen. “I can’t remember, in all my years in television, somebody who has had that degree of creative and commercial success both in the US and the UK. He always challenges himself to do better creatively and commercially. He is relentless on himself and he challenges us, too. It’s why we find him such a real inspiration.”

The Golden Jubilee Award was created to commemorate the 50th anniversary of the festival. As the organisers announced, it honours a programme and a personality for their out- standing contribution to entertainment televi- sion. The programme award went to Coronation Street, while the personality award went to Si- mon Cowell. “The enormous success of Mr Cow- ell’s formats and his on-screen charisma have made him one of the most important figures ever in entertainment television,“ said Festival Direc- tor Rolf Probala. “He is a true star in our global business.” “

TV professionals and producers from 40 countries meet each year in Lucerne to learn about the latest trends. Initiated in Montreux in 1961, the Rose d’Or moved to Lucerne in 2004. 10 week 38 the RTL Group intranet

New talent, new record Blues singer was crowned the winner of this year’s season of America’s Got Talent. It was the most-watched episode of the talent show ever. Michael Grimm North America - 17 September 2010

With 16 million viewers tuning in, America ‘s Got his grandparents, who lost everything in Talent was the evening’s most-watched show, Hurricane Katrina. Last year, Grimm already the most-watched America’s Got Talent finale participated in the show, but was eliminated ever and the most watched episode of the series during the early audition rounds. of all time as well. Evancho, who had impressed judges Piers The 30-year-old Grimm from Mississippi beat Morgan, and , 10-year-old soprano singer of said she had enjoyed taking part in the show. Pittsburgh, performing ’s When “This experience has been amazing. I have a Man Loves a Woman for the final show. loved every single moment that I’ve been doing The “perfect song, a perfect delivery and it,” she said. Evancho was a late entry to the a great performance,” said judge Sharon series, among a dozen acts chosen through a Osbourne. Thus, Grimm won USD YouTube contest that bypassed the traditional 1 million, and will also headline his own audition process. The two other finalists were show at Las Vegas. He said that he’s plan- Prince Poppycock and performance dance ning to use some of his prize money to help troupe Fighting Gravity.

Piers Morgan, Sharon Osbourne, Michael Grimm and Howie Mandel (from left to right)

11 week 38 the RTL Group intranet

Clever use of the mobile Internet?! Vodafone is supporting RTL 4’s new talent show The voice of Holland by providing mobile Web applications. Since 17 September 2010, the family channel airs the programme Fridays at 20:30. Netherlands - 17 September 2010

The voice of Holland is a totally new kind of talent show, offering unprecedented interac- tion between the viewers and the programme. Images and information from various media will complement each other, making for a richer view- ing experience. Vodafone makes this possible by enabling viewers to interact via a second screen, namely their mobile phone or laptop, to obtain additional information about the programme and its contestants.

The contestants and viewers can then use a mobile Web app to communicate with each other and the contestants can contact their fans at any time, wherever they may be, to give them the latest update on their experiences. In fact, contestants can even contribute towards their own popularity by making smart use of social media. And even when the show is not being aired, its fans can go on the Web to follow the latest developments regarding The voice of Holland, since an active reporter will be posting and circulating news and updates on Facebook, Hyves and Twitter.

In the run-up to the programme, would-be contestants could audition online using a webcam. The quality of their singing was then analysed and ‘judged’ by software. At the same Nick & Simon, VanVelzen, Angela Groothuizen, time, visitors to the website could watch the Jeroen van der Boom and Martijn Krabbé (from left to right) auditions online and award the singers a mark On the programme, Nick & Simon, Jeroen van of their own. der Boom, VanVelzen and Angela Groothuizen will seek out new Dutch solo artists and duos. RTL 4 Programming Director Erland Galjaard The host of The voice of Holland is Martijn enthusiastically says: “The voice of Holland is the Krabbé. The preliminary rounds have already very latest breed of talent-show formats offering taken place, off air. Calls for contestants, an major entertainment. Every aspect of the show active nationwide search and the opportunity has been rethought and overhauled, not just the to audition online produced 7,000 applications programme itself, but also everything associ- in all. Out of these, 150 talented singers were ated with it as well. Teaming up with Vodafone selected and will feature on the programme. enabled us to harness all the latest technology Amongst other things, the winner of this unique to guarantee the audience maximum enjoyment new talent show will bag a dream recording with The voice of Holland.” contract.

12 week 38 the RTL Group intranet

Proof of journalistic independence RTL Radio France’s cult political programme Le Grand Jury celebrates 30 years on the air. All the leading names from the political class have passed through here. Michèle Cotta (right) was the first RTL journalist to lead the debate. Today Jean-Michel Aphatie (left) is at the helm France - 20 September 2010 of Grand Jury

Many have been invited to have a seat in the A little history: Under the aegis of Managing “Grand Studio” on rue Bayard over the last 30 Director Jacques Rigaud, RTL Radio launched years. From prime ministers and ministers of the its landmark political programme RTL, Le Monde French Republic to members of the opposition et vous in 1980. A year later it was renamed and presidential candidates, to economic and Le Grand Jury RTL Le Monde. Until 2005, labour leaders: they all came to debate here for the programme was produced in partnership an hour each Sunday starting at 18:30. with the major daily Le Monde. In October 1997, it was broadcast simultaneously on LCI, Elie Vannier and Michèle Cotta presented the a French 24-hour news TV channel. Since very first edition on 7 October 1980. The invited September 2005, after Le Monde, the best guest was Simone Veil, who was president of excerpts are published the following day in the European Parliament at the time. During Le Figaro. this period, the show aired fortnightly and the journalists posed questions from the listeners. The anniversary show will take place on Sunday 3 October 2010 with Jean-Michel Aphatie And in the process they caused plenty of head- and the partner journalists Etienne Mougeotte lines: on 13 September 1987, Jean-Marie Le (Le Figaro) and Eric Revel (LCI). Pen said on the show that the Nazi concentra- tion camps were “a detail of the Second World War”– later, a French court ordered him to pay a 1.2 million franc fine. In September 2005 Prime Minister Dominique de Villepin informed the nation about President Chirac’s condition just one day after Chirac’s vascular accident. And in Septem- ber 2007, Foreign Minister Bernard Kouchner’s remarks about the possibility of a war against Iran went around the world from rue Bayard.

During these past three decades, the top names in political journalism have shaped this RTL Radio programme. Elie Vannier, Michèle Cotta, Gilles Leclerc, Philippe Alexandre, Henri Marque, Jean-Pierre Defrain, Olivier Mazerolle, Patrick Cohen and Ruth Elkrief have hosted Le Grand Jury in succession. Since 4 September 2005, Jean-Michel Aphatie has been at the helm of this radio show. A true testimony to the inde- pendence of RTL Radio for 30 years, Le Grand Jury is an hour-long forum of expression during which political figures submit to questions from three journalists that lead the debate.

13 week 38 the RTL Group intranet

A true, well-rounded radio personality Jochen Trus, programme director and announcer at 105’5 Spreeradio, was named the country’s best radio announcer at the first Deutscher Radiopreis (German Radio Award). 105’5 Spreeradio happily celebrates Jochen Truli’s award Germany - 20 September 2010

“The broadcast submitted shows him as a paragon of professionalism, competence and authenticity. He doesn’t come across as a clown, nor as a moralising teacher,” said the judges. “He isn’t sensationalist or provocative. He stands for clear points of view, interest in his listeners and courtesy towards them. He is synonymous with great entertainment as well as reliable information. He is a true and well-rounded radio personality.“

Jochen Trus is both the morning announcer and programme director at 105’5 Spreeradio. In his morning show Jochen Trus am Morgen he is Jochen Trus (right) with Adel Tawil of the German band Ich + Ich assisted by Conny Hapke and Nicolas Kreutter also known as ‘the Swiss guy’, who as junior director is on a constant quest for new stories. Jochen Trus: Together, the three deliver a winning mix of the Three questions – three answers best songs of all time, information and good entertainment. How does it feel to be Germany’s best radio announcer? It feels excellent. The award is confirmation Gert Zimmer, Managing Director of RTL Radio of the strategic course I’ve taken with the 105’5 Deutschland, said: “The German Radio Award Spreeradio team, an increasingly successful is a well-earned tribute to the daily work done one. But above all, it provides motivation for the at radio stations and underlines the medium’s future. superstar potential.” What is the concept behind 105’5 Spree- radio’s success? The German Radio Award is sponsored by the We surprise and inform our listeners, clearly go radio programmes of ARD, Deutschlandradio our own way and are distinctive thanks to our and commercial radio stations in Germany, in announcers’ personalities, our experts and the music. Anything goes as long as it sounds good. cooperation with the Free and Hanseatic City of Hamburg and celebrated its premiere on What do you personally think makes radio so 17 September. The award is lead-managed by special? NDR. The Adolf Grimme Institute appoints the Radio is a medium that can move people equally independent judges for the German Radio with music and words. It kindles the listener’s imagination; everyone can project their own Award, and the award’s advisory council is mental image. Radio can open up a wonderful composed of representatives from Radiozent- world of experiences. rale and the major radio airtime sales agents.

14 week 38 the RTL Group intranet

How does a brand become a TV star? IP Network demonstrated how the partnership between brand and programming works, presented research results and explained the governing conditions. Marc Schorestene Germany - 23 September 2010

It’s not enough to simply advertise on TV. To give The event has to date been hosted in Paris, the brand power and turn it into a star requires , Brussels and most recently Cologne. well-made commercials and a clear strategy. Anyone interested in attending has two other Marc Schorestene, CEO of IP Network, com- dates to choose from: one on 4 November in ments: “Television is the leading medium – and Amsterdam and one in November in Milan. More will remain so for many years. If you want to information is available from Carine Jean-Jean popularise a brand, there’s no avoiding televi- ([email protected]). sion.“

Vincent David, Marketing Director, and Chris- tophe Loisel, Business Development Director at IP Network, explained to the 45 attendants when product placement makes sense; how sponsorship can be employed intelligently and effectively; or what opportunities the licensing business opens up in television and on the new digital platforms.

“Studies show that the relationship between viewers and their favourite programmes is very strong,” Schorestene says. “If the brand matches the programming, it can benefit from this rela- tionship – the most difficult thing is to find the Christian Loisel right show for the right product.“

IP Network is RTL Group’s international market- ing and sales structure for export and advertising solutions with offices in eight European - Coun tries. The marketing team is located in Paris and builds a quantity of country surveys, sector surveys, ad hoc presentations. IP Network is also in charge of the publication of the annual Television – International Key Facts thanks to a dedicated team in Cologne.

Vincent David 15 week 38 the RTL Group intranet

The RTL Televizija fun factory Many will remember the evening RTL Televizija officially presented its strategy for spring 2011 and the new season line-up. The channel also announced a revamp of its news. Johannes Züll and Sales Director Miro Bizic (right) presenting the new lineup Croatia - 23 September 2010

In early September, Backstage already reported on some of RTL Televizija’s new shows. Now, the channel officially presented its new season programming at a conference for clients and press hosted in a former factory. The slogan of the event: ”RTL fun factory”.

RTL Televizija CEO Johannes Züll opened the evening’s festivities by presenting the new line- up. In addition to the shows already unveiled earlier in press releases, he announced that the news programme Vijesti will be relaunched with a new concept and under the new name RTL Danas. Also, the celebrity magazine Exkluziv is to be renamed Exkluziv Tabloid. The famous cooking show, Večera za 5, is returning in its fifth season with a new host and more memorable kitchen adventures.

To celebrate the fact that RTL Televizija has now been Croatia’s most-watched channel among 18- to 49-year-olds for six years in a row, the channel invited all guests to stay, celebrate and listen to one of Croatia’s best bands: Hladno

Pivo. Faces of RTL Televizija: presenters Anonija Stupar, Renata Sopek and Edila Misiric

16 On a high note FremantleMedia India’s first production of ‘Indian Idol’ has been a phenomenon: The show increased its market share over the previous season by 16 per cent among all viewers; with a total of 5.9 million viewers tuning in to the final. Winner of this year’s edition was 24-year-old Sreeram Chandra Mynampati. week 38 the RTL Group intranet

Go online anytime, anywhere The RTL Surfstick Internet dongle offered by RTL Interactive in cooperation with Vodafone now offers a quick and easy way to get on the Internet, for immediate online connectivity without contract requirements or basic monthly charges. Germany - 17 September 2010

The Price is Right for iPads FremantleMedia Enterprises and Ludia recently published The Price is Right HD for iPad on the App Store. North America - 20 September 2010

Football on W9: the fans are watching With 1.5 million viewers on average for the broadcast of the Europa League match between Sevilla and Paris Saint Germain, W9 beat its historical audience record on 16 September. France - 20 September 2010

Three channels with more than 1 million viewers On 16 September in the evening, three of RTL Nederland’s channels aired programmes that attracted over a million viewers each, notching up a combined market share of no less than 46.3 per cent among viewers aged between 20 and 49. Netherlands - 20 September 2010

Reaching French audiences everywhere The website of France’s number one radio station chooses to evolve by continuing the formula that has made it a success. France - 21 September 2010

18 week 38 the RTL Group intranet

BCE client wins Innovation Award The European Parliament’s Audiovisual Unit, whose technology is provided by BCE, won the Innovation Award at the IBC international media convention. Luxembourg - 21 September 2010

High-gloss TV commercials IP Deutschland recommends that commercials for all Mediengruppe RTL Deutschland channels be supplied in High Definition (HD) from 1 October. Germany - 22 September 2010

“The world is changing… and RTL is still France’s number one radio station” To launch the press conference on the 2010/11 season, Christopher Baldelli, Chairman of the Board of RTL Group’s French radio stations, let powerful, vivid images of climate change and RTL Radio France’s hegemony do the talking. France - 22 September 2010

The book-loving radio station Again this year, France’s number one radio station highlights literature for adolescents by launching “Coups de cœur RTL Jeunesse”. France - 22 September 2010

19 http://backstage.rtlgroup.fr http://backstage.rtlgroup.com http://backstage.rtlgroup.de

Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg

Editor, Design, Production RTL Group Corporate Communications and Marketing