Survey Report

YouGov/ The Sun Survey Results Sample Size: 1219 GB X Factor viewers Fieldwork: 12th - 13th December 2013 Age Gender Region Watching X Factor final this weekend? Definitely Total Total 18-24 25-39 40-59 60+ Male Female North Midlands East London South Wales Scotland May vote Will not vote vote Voters Weighted Sample 1227 158 380 444 245 478 749 316 206 121 158 255 61 97 346 619 262 965 Unweighted Sample 1227 24 291 559 353 471 756 317 171 131 146 270 59 120 336 635 256 971 % % % % % % % % % % % % % % % % % % Will you be watching the final of ITV1's singing contest, X Factor, this weekend? Yes, I will be watching and I will vote 28 33 32 27 21 34 24 26 23 43 34 25 23 30 100 0 0 36 Yes, I will be watching and I MAY vote 50 44 49 52 55 45 54 53 55 38 41 54 50 53 0 100 0 64 Yes, I will be watching but I will NOT vote 21 23 19 21 25 20 22 20 22 19 25 21 27 17 0 0 100 0 No, I will not be watching it 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Not sure 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Which ONE of the following is your favourite TV talent show? The X Factor 38 36 50 33 28 38 37 39 30 30 37 44 38 41 44 39 27 40 Britain's Got Talent 27 24 25 29 26 29 25 28 38 27 20 22 38 16 28 24 31 26 Strictly Come Dancing 16 20 9 16 22 16 15 14 15 21 15 18 9 19 12 19 13 16 Dancing on Ice 9 12 5 10 13 5 12 9 10 9 16 7 3 9 8 9 11 9 The Voice 5 0 6 6 5 6 5 5 4 3 6 4 8 9 4 5 7 4 None of these 4 7 3 3 3 4 3 3 1 8 3 5 0 4 4 2 7 3 Don't know 2 0 1 4 3 1 3 3 2 3 3 2 3 2 1 2 4 2 Do you think the Voice was better or worse than the X Factor this year, or is there not much difference? The Voice was better than the X Factor 12 13 12 12 10 15 10 12 10 17 16 9 12 11 19 9 10 12 The Voice was worse than the X Factor 47 43 51 45 47 50 45 50 43 41 41 50 60 50 49 49 41 49 No difference - both shows are good 24 27 21 25 23 18 28 21 31 21 23 25 20 17 23 26 20 25 No difference - both shows are bad 6 4 6 5 7 7 5 5 6 10 6 6 5 3 4 5 10 4 Don't know 12 13 10 12 13 10 13 13 11 10 14 11 4 19 5 13 19 10 Would you be more or less likely to watch the X Factor next year if Simon Cowell was on the judging panel, or would it make no difference? More likely 40 30 49 40 34 46 37 40 45 44 49 34 35 34 52 37 34 42 Less likely 7 12 8 5 6 10 5 6 2 12 5 13 4 9 11 7 4 8 No difference - I would still watch the show if Simon Cowell was on 50 49 42 52 57 41 55 52 46 43 44 52 58 53 36 53 59 47 the judging panel Don't know 3 9 1 2 3 2 3 2 8 1 1 1 3 3 1 3 4 2 yougov.co.uk 1 © 2013 YouGov plc. All Rights Reserved Fieldwork: 12th - 13th December 2013 Age Gender Region Watching X Factor final this weekend? Definitely Total Total 18-24 25-39 40-59 60+ Male Female North Midlands East London South Wales Scotland May vote Will not vote vote Voters Weighted Sample 1227 158 380 444 245 478 749 316 206 121 158 255 61 97 346 619 262 965 Unweighted Sample 1227 24 291 559 353 471 756 317 171 131 146 270 59 120 336 635 256 971 % % % % % % % % % % % % % % % % % % REST OF SURVEY TO THOSE WHO WATCH XFACTOR Did you vote on last weekend's show? Yes, I did 20 12 22 23 17 24 18 16 19 20 30 21 16 19 48 12 1 25 No, I did not 78 78 76 76 83 73 81 79 81 73 68 79 84 80 48 86 99 72 Can't remember 2 10 2 1 0 3 2 5 0 7 2 0 0 1 5 2 0 3 Who do you think will win the X Factor? Sam Bailey 73 68 72 74 78 69 76 73 80 68 75 72 78 69 63 76 82 71 Luke Friend 12 16 13 12 9 14 11 11 12 15 10 17 5 6 20 10 7 14 Nicholas McDonald 8 7 8 8 9 10 7 11 4 5 7 6 4 20 10 8 6 9 Don't know 6 9 7 6 4 6 6 5 5 12 8 5 14 6 8 6 5 7 Which of the current X Factor finalists do you want to win? Sam Bailey 56 55 53 55 62 59 54 59 66 56 63 55 40 29 51 56 62 54 Luke Friend 24 25 27 25 17 18 28 21 21 24 22 32 31 16 29 23 19 25 Nicholas McDonald 11 7 9 12 16 13 9 12 7 6 8 7 9 40 13 11 7 12 None 3 9 4 2 1 4 3 3 1 8 4 0 15 2 4 3 3 3 Don't know 6 4 7 6 5 7 5 5 5 6 3 6 4 14 2 7 8 5 And if you had to choose, which of the current X Factor finalists would you want to win? [To those who said None or DK. N=96] Sam Bailey 49 66 39 45 66 45 52 53 23 15 44 61 82 62 35 62 35 54 Luke Friend 29 0 32 48 15 23 34 29 69 29 30 23 18 12 12 24 51 21 Nicholas McDonald 22 34 29 8 19 32 15 18 8 56 26 16 0 26 52 14 14 25 Do you think the winner of this year's X Factor will go on to be more or less successful than...? James Arthur (2012 champion) More successful 45 31 45 45 55 47 44 48 46 44 34 46 57 41 48 44 43 45 Less successful 20 34 22 18 13 22 19 25 19 15 20 18 15 26 21 22 16 22 About the same 27 35 27 27 23 24 29 19 29 33 35 28 27 24 28 24 33 25 Don't know 8 0 7 10 9 6 9 7 6 8 10 8 1 9 4 10 7 8 Little Mix (2011 champions) More successful 27 27 24 27 31 33 22 28 31 24 17 32 25 19 33 25 21 28 Less successful 39 57 44 36 26 35 41 45 38 49 38 27 51 35 35 39 45 37 About the same 27 16 26 29 31 25 28 20 23 21 35 34 21 39 27 27 26 27 Don't know 7 0 6 8 12 6 8 7 8 6 10 7 4 7 5 9 7 7 yougov.co.uk 2 © 2013 YouGov plc. All Rights Reserved Fieldwork: 12th - 13th December 2013 Age Gender Region Watching X Factor final this weekend? Definitely Total Total 18-24 25-39 40-59 60+ Male Female North Midlands East London South Wales Scotland May vote Will not vote vote Voters Weighted Sample 1227 158 380 444 245 478 749 316 206 121 158 255 61 97 346 619 262 965 Unweighted Sample 1227 24 291 559 353 471 756 317 171 131 146 270 59 120 336 635 256 971 % % % % % % % % % % % % % % % % % % Matt Cardle (2010 champion) More successful 59 51 60 65 53 57 61 59 61 57 61 58 69 55 56 57 70 56 Less successful 13 31 12 8 11 15 12 18 14 14 9 11 10 9 17 14 6 15 About the same 21 15 22 19 26 21 21 18 20 25 20 22 20 30 23 21 19 22 Don't know 7 3 6 7 10 7 7 6 6 5 10 9 0 6 4 9 5 7 Steve Brookstein (2004 champion) More successful 70 53 70 75 72 64 74 68 77 67 64 72 71 71 65 69 81 68 Less successful 11 31 11 6 6 14 9 15 12 13 9 7 6 6 16 11 4 13 About the same 10 11 13 9 9 14 8 9 4 15 17 10 8 16 14 9 8 11 Don't know 9 4 6 10 13 8 9 8 8 5 10 11 15 7 5 11 8 9 Regardless of who you think will win, which of the X Factor finalists do you think will go onto have the biggest career? Sam Bailey 39 37 34 41 41 42 36 37 40 33 43 38 46 41 38 40 36 39 Luke Friend 36 42 39 35 30 30 40 33 39 39 41 42 25 23 38 34 39 36 Nicholas McDonald 13 14 14 10 18 18 10 17 11 12 9 9 21 20 14 14 9 14 Don't know 12 7 13 14 11 10 13 13 10 16 8 12 9 16 10 12 16 11 Regardless of who you think will win, which of the X Factor contestants do you think will go onto have the biggest career? Rough Copy 27 23 27 30 24 21 31 27 24 39 31 25 22 20 25 25 35 25 Sam Bailey 20 14 18 22 25 26 17 21 19 17 20 18 37 24 24 18 21 20 Luke Friend 16 15 16 16 15 14 17 16 17 9 16 18 12 15 17 15 14 16 Tamara Foster 15 15 17 15 13 16 15 13 19 13 10 21 14 12 16 15 15 15 Nicholas McDonald 8 16 7 6 10 12 6 12 5 4 8 6 5 18 6 11 4 9 Sam Callaghan 2 4 5 1 0 4 2 3 1 9 2 1 0 1 5 2 0 3 Don't know 11 12 9 11 13 7 13 9 16 10 12 10 10 11 8 13 10 11 Do you think next year's X Factor should or should not include novelty acts (such as Wagner)? It should include novelty acts 27 22 33 27 19 35 21 28 20 25 35 27 21 23 38 23 21 28 It should NOT include novelty acts 66 69 55 67 76 59 70 65 67 68 55 68 73 68 56 68 72 64 Don't know 8 9 12 6 6 7 9 7 13 7 10 5 6 8 6 9 7 8 yougov.co.uk 3 © 2013 YouGov plc.

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