Apple Trailers Ipad Application W I R E F R a M E S

APPLE / Apple Trailers iPad Application W I R E F R A M E S

Table of Contents

Specifications Application Map 2 Design Specifications 3

Trailers List View (Home) 4 List View (Full Page) 5 Playlist 6 Grid View 7 Grid View (Trailer Detail) 8 Infographic View 9 Infographic View (Zoom) 10 Infographic View (Trailer Detail) 11

Showtimes List View (Theaters) 12 List View (Movies) 13 Map View 14

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 1 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Application Map

A three-part interface

Filter by: Trailers Trailers Trailers List View Grid View Infographic Just Added 1. View Exclusive

Just HD

Most Popular

Genres Showtimes Showtimes Movie Studio 2. List View Map View

Theaters Theaters

Movies Directions

Genius 3.

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 2 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Design Specifications

Build Specifications Objective C

768 Screen Resolution Resolution: 1024x768

Hardware Interface 9.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology

1024

Portrait and Landscape Orientations

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 3 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Trailers - List View (Home) 1. Playlist - Drops down the trailer playlist

2. Trailers panel sub-navigation controls - toggle between list, 2 grid, and infographic views iPad 9:24 PM

1 Playlist Apple Trailers 3 3. Search

4. Featured content area

5. Listed content navigation (cycle through content)

6. See More - expands the list view to full screen

4 7. Filter by - drop down with filter selections

8. Movie trailer content box - Title, Genre, Release date, "Add to Playlist", and links to by tickets and view more information (pops up movie info box)

9. Primary navigation links 6

iTunes Movie Trailers See More > Filter by: Most Popular 7

5 ▶ ▶ The Town Machete The Sorcerer's App... Drama, Romance TICKETS Action and Adventure TICKETS Drama, Fantasy TICKETS In Theaters Sept. 10th, 2010 In Theaters Sept. 3rd, 2010 In Theaters July 14th, 2010 8 VIEW VIEW VIEW + Add to Playlist + Add to Playlist + Add to Playlist

Devil The Expendables White Wedding Thriller TICKETS Action and Adventure TICKETS Comedy, Romance, Foreign TICKETS In Theaters Sept. 17th, 2010 In Theaters Aug. 13th, 2010 In Theaters Sept. 3rd, 2010 VIEW VIEW VIEW + Add to Playlist + Add to Playlist + Add to Playlist

▶ ▶

Trailers Showtimes Genius More 9

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 4 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Trailers - List View (Full Page) Full trailer list (3x4 in landscape, 2x6 in portrait)

iPad 9:24 PM

Playlist Apple Trailers

iTunes Movie Trailers Filter by: Most Popular

▶ ▶ The Town The Sorcerer's App... Mesrine - Killer Insti... Drama, Romance TICKETS Drama, Fantasy TICKETS Action, Drama, Foreign TICKETS In Theaters Sept. 10th, 2010 In Theaters July 14th, 2010 In Theaters Aug. 13th, 2010 VIEW VIEW VIEW + Add to Playlist + Add to Playlist + Add to Playlist

Devil White Wedding Smash His Camera Thriller TICKETS Comedy, Romance, Foreign TICKETS Drama TICKETS In Theaters Sept. 17th, 2010 In Theaters Sept. 3rd, 2010 In Theaters July 30th, 2010 VIEW VIEW VIEW + Add to Playlist + Add to Playlist + Add to Playlist

Machete The Chronicles of N... Louis Action and Adventure TICKETS Action and Adventure, Fa... TICKETS Musical, Drama TICKETS In Theaters Sept. 3rd, 2010 In Theaters Dec. 10th, 2010 In Theaters Aug. 25th, 2010 VIEW VIEW VIEW + Add to Playlist + Add to Playlist + Add to Playlist

The Expendables Welcome to the Ril... Waiting for Superm... Action and Adventure TICKETS Drama TICKETS Documentary TICKETS In Theaters Aug. 13th, 2010 In Theaters Nov. 5th, 2010 In Theaters Sept. 24th, 2010 VIEW VIEW VIEW + Add to Playlist + Add to Playlist + Add to Playlist

▶ ▶

Trailers Showtimes Genius More

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 5 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Trailers - Playlist 1. Playlist pop-over - options to play all trailers in order or each individual

iPad 9:24 PM

Playlist Apple Trailers

Done Playlist

1 Play All Trailers

Now in Theaters Filter by: Most Popular 1.▶ Inception Trailer 1 ▶

2. TheInception Town Trailer 2 The Sorcerer's App... Mesrine - Killer Insti... Drama, Romance TICKETS Drama, Fantasy TICKETS Action, Drama, Foreign TICKETS In Theaters Sept. 10th, 2010 In Theaters July 14th, 2010 In Theaters Aug. 13th, 2010 3. The Expendables TrailerVIEW 1 VIEW VIEW + Add to Playlist + Add to Playlist + Add to Playlist

4. DevilThe Expendables Trailer 2 White Wedding Smash His Camera Thriller TICKETS Comedy, Romance, Foreign TICKETS Drama TICKETS 5. InMachete Theaters Sept. Trailer 17th, 2010 2 In Theaters Sept. 3rd, 2010 In Theaters July 30th, 2010 VIEW VIEW VIEW + Add to Playlist + Add to Playlist + Add to Playlist

▶ ▶

Trailers Showtimes Genius More

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 6 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Trailers - Grid View 1. Movie one-sheet images

2. Swipe through the grid to see more movies

iPad 9:24 PM

Playlist Apple Trailers

Sort by: Most Popular

The Kids Are All Right The Sorcerer's Appr... Ramona and Beezus Charlie St. Cloud The Other Guys

Predators Inception Salt Dinner for Schmucks Step Up 3D

Trailers Showtimes 2 Genius More

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 7 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Trailers - Grid View (Trailer Detail) 1. Movie one sheet, title, genre, release date, director, cast, and writers

2. Link to buy tickets iPad 9:24 PM

Playlist Apple Trailers 3. Links to add trailers to the playlist or play now

Dinner for Schmucks Trailer 1 Sort by: Most Popular 4. Movie imagery Comedy + Add to playlist In Theaters July 30th, 2010 3 5. Additional movie content below imagery (swipe down) Play Now 1 Director: Jay Roach Cast: Steve Carell, Paul Rudd, Trailer 2 Jermaine Clement, Jeff + Add to playlist Dunham, Bruce Greenwood, Ron Livingston, Stephanie Play Now 2 TICKETS Szostak

The Kids Are All Right The Sorcerer's Appr... Ramona and Beezus Charlie St. Cloud The Other Guys 4

Synopsis 5 "Dinner for Schmucks" tells the story of Tim (Paul Rudd), a guy on the verge of having it all. The only thing standing between him and total career success is ﬁnding the perfect guest to bring to his boss' annual Dinner for Extraordinary People... More ▼

Predators Credits Inception Salt Dinner for Schmucks Step Up 3D

Trailers Showtimes Genius More

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 8 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Trailers - Infographic View 1. Movie one-sheet images sorted by release week

2. Sort by drop-down menu

iPad 9:24 PM 3. User taps a one-sheet image to see a pop-over detail page

Playlist Apple Trailers

Sort by: Date in Theaters 2

Jun Jul Aug Sep 1 Trailers Showtimes Genius More

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 9 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Trailers - Infographic View (Zoom) 1. Selecting a different "sort by" filter will automatically reorder all of the movie one-sheets in the timeline to the appropriate categorization. The user can still pinch zoom in and out to increase or decrease the date-range of included films. iPad 9:24 PM

Playlist Apple Trailers User can pinch zoom in or out to see more or less detail.

Sort by: Date in Theaters 1

Jun Jul

Trailers Showtimes Genius More

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 10 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Trailers - Infographic View (Trailer Detail)

Tap a movie's one-sheet poster to view details, watch the trailer(s), or add a trailer to the Playlist.

The poster animates as shown:

iPad 9:24 PM

Playlist Apple Trailers iPad 9:24 PM Playlist Apple Trailers

1. Sort by: Date in Theaters Dinner for Schmucks Trailer 1 Sort by: Date in Theaters Comedy + Add to playlist In Theaters July 30th, 2010 Play Now Director: Jay Roach Cast: Steve Carell, Paul Rudd, Trailer 2 Jermaine Clement, Jeff + Add to playlist Jun Jul Dunham, Bruce Greenwood, Trailers Showtimes Genius More Ron Livingston, Stephanie Play Now TICKETS Szostak 2.

Synopsis "Dinner for Schmucks" tells the story of Tim (Paul Rudd), a guy on the verge of having it all. The only thing standing between him and total career success is ﬁnding the perfect guest to bring to his boss' annual Dinner for Extraordinary People... More ▼ 3. Credits Jun Jul

Trailers Showtimes Genius More

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 11 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Showtimes - List View (Theaters) 1. Theater/Movies toggle - reorganizes content to be listed by theater or movie

1 2. Content block - categorized content by theater iPad 9:24 PM

Playlist Theaters Movies Search or Address 3. Movies are displayed with the one-sheet, movie title, next showtimes, and links to buy tickets or view movie details 2 AMC Theaters - Center City 15

The Kids Are All Right Get Him to the Greek TICKETS TICKETS 7:15, 8:00, 8:55, 9:15 7:15, 8:00, 8:55, 9:15 VIEW VIEW

The A Team The Twilight Saga: Eclipse TICKETS TICKETS 3 7:15, 8:00, 8:55, 9:15 7:15, 8:00, 8:55, 9:15 VIEW VIEW

Despicable Me Toy Story 3 3D TICKETS TICKETS 7:15, 8:00, 8:55, 9:15 7:15, 8:00, 8:55, 9:15 VIEW VIEW

Predators Inception TICKETS TICKETS 7:15, 8:00, 8:55, 9:15 7:15, 8:00, 8:55, 9:15 VIEW VIEW

Village Theater Westwood

Inception Toy Story 3 TICKETS TICKETS 7:15, 8:00, 8:55, 9:15 7:15, 8:00, 8:55, 9:15 VIEW VIEW

Predators The Sorcerer's Apprentice TICKETS TICKETS 7:15, 8:00, 8:55, 9:15 7:15, 8:00, 8:55, 9:15 VIEW VIEW

Despicable Me Get Him to the Greek IMG Subtitle with multiple lines of text that IMG Subtitle with multiple lines of text that wrap lines. Trailers Showtimes Genius wrapMore lines.

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 12 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Showtimes - List View (Movies) 1. Movie one sheet, synopsis, genre, release date, director, and cast

2. Links to add trailers to the playlist or play now iPad 9:24 PM

Playlist Theaters Movies Search or Address 3. Theaters ordered by distance to the user (using assisted GPS). Displays the theater name, address, and showtimes. Tap the Inception theater name to get the location's details.

Synopsis Genre: Action and Adventure Trailer 1 4. Links to purchase tickets at a selected theater or view the Acclaimed filmmaker Christopher Nolan In theaters: July 16th, 2010 + Add to playlist 1 directs an international cast in Director: Christopher Nolan 2 theater in Map View (pg. 14) “Inception,” an original sci-fi actioner Cast: Leonardo DiCaprio, Ellen Page, Play Now that travels around the globe and into Ken Watanabe, Marion the intimate and infinite world of Cotillard, Joseph Gordon Levitt, Trailer 2 dreams. Dom Cobb (Leonardo Tom Hardy, Cillian Murphy + Add to playlist DiCaprio) is a skilled thief ... More ▼ Play Now

Paciﬁc El Capitan TICKETS AMC Burbank 16 TICKETS 3 6838 Hollywood Blvd, Hollywood, CA 125 E. Palm Ave., Burbank, CA 10:00am 1:00 4:00 7:00pm MAP 10:00am 1:00 4:00 7:00pm MAP

CGV Cinemas LA TICKETS AMC Universal Citywalk Stadium 19 TICKETS 621 South Western Avenue, Los Angeles, CA 100 Universal City Plaza, Universal City, CA 4 11:20am 1:35 3:50 6:10 8:25 10:40pm MAP 11:20am 1:35 3:50 6:10 8:25 10:40pm MAP

Paciﬁc's The Grove Stadium 14 TICKETS Paciﬁc Theatres Glendale 18 TICKETS 189 The Grove Drive, Los Angeles, CA 322 Americana Way, Glendale, CA 11:35am 2:20 5:15 8:05 10:45pm MAP 11:35am 2:20 5:15 8:05 10:45pm MAP

Toy Story 3 3D

Synopsis Genre: Family, Comedy Trailer 1 The creators of the beloved “Toy Story” In theaters: July 18th, 2010 Add to playlist ﬁlms re—open the toy box and bring Director: Lee Unkrich + moviegoers back to the delightful world Play Now

Trailers Showtimes Genius More

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 13 APPLE / Apple Trailers iPad Application W I R E F R A M E S

Showtimes - Map View 1. Theaters/Directions toggle - see all theaters in the map area or get directions from your location to a specified theater.

2. Trailers panel sub-navigation controls - toggle between list and 2 iPad 9:24 PM map views 1 Playlist Theaters Directions SearchApple Torrailers Address 3 3. Search - same functionality as the Maps application

4. Theater locations in the geographic area near the user

5. Theater detail pop-over - shows movies playing at the theater, the next few showing times, and a link to see more showtimes for each movie.

Done Paciﬁc's The Grove Sta...

Inception Showtimes 7:15, 8:00, 9:25 5

The Sorcerer's Apprenti... Showtimes 7:15, 8:00, 9:25 Predators Showtimes 4 7:15, 8:00, 9:25 The Twilight Saga: Eclip... Showtimes 7:15, 8:00, 9:25 Despicable Me 3D Showtimes 7:15, 8:00, 9:25

address 6301 West 3rd St. Directions Los Angeles, CA To Here

Trailers Showtimes Genius More

This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. Modified Thu Jul 22 2010 pg. 14