WWD.COM WWDTHURSDAY Sportswear/Men’s Caroline FASHION Wozniacki 8 As men’s wear designers prepare to mount the starting blocks in the French capital, WWD snuck into hotels, ateliers and showrooms around the city to grab a slice of the action. Advanced Placement GENERAL Planning Ahead and Shopping Early Are Hallmarks for Back-to-School 2010 1 With China’s middle class growing fast, firms such as Gap Inc., American Eagle Outfitters and Bebe Stores onna, mom of two, takes a very strategic planning to shop, 79% say they need to, and poor Inc. are making their first forays into the country. approach to back-to-school shopping each fit appears to be the culprit; 63% say their kids’ 3 French President Nicolas Sarkozy welcomed an year: “I start early,” she says. “While most clothing is either too big or too small, and 15% say English “fashion revolutionary” to the Elysée Palace D on Wednesday night, and decorated John Galliano people are thinking about the end of the current the clothing is worn out. school year, I am planning ahead for fall and the new “Classics” like tees, denim, sweaters and athletic as a Chevalier of the Legion of Honor. school year.” apparel, will also drive back-to-school purchases 3 Now that he is Millennium Promise’s first world Whether they plan to shop as early as Donna or this year. When asked what they plan to purchase, leader, Tommy Hilfiger on Friday will make his initial wait for the days of summer to come to a close, most respondents said shirts (88%) top the list, followed pitch to end world poverty. women do plan to shop for back-to-school. Eighty-one by jeans (80%), socks (76%), pants (65%), 12 The four-level, 91,257-square-foot flagship Forever percent of female respondents report to the Cotton outerwear, (58%), and sweaters (54%). “These 21 will open in Times Square on Friday represents Incorporated Lifestyle Monitor™ garments are the staples of back the retailer’s $100 million ambitions in Manhattan. survey that they are at least planning to school wardrobes, and they Back-to-school is a EYE to purchase new clothing for their forecaster“ for Christmas, are on everyone’s list year after The ladies at Wimbledon may be competing for the children for the fall. so we all hope to see some year for good reason,” says Maria ▲ 4 championship title, but they also seem to be vying Taking a page from her improvement. There is Dziedzic, Men’s Design Director for most fashionable player. daughters’ lesson books, Donna cautious optimism this year, for Uniqlo, the international uses what she calls the “ABC’s” of and that’s a good thing.” retailer. “Denim can be both a back to school shopping. “It’s all basic and a directional garment, Classified Advertisements.................................................................................................15 about Accessibility, Bargains and Casey Chroust, and it can be purchased at price TO E-MAIL REPORTERS AND EDITORS AT WWD, THE ADDRESS IS Classics,” she says. Retail Industry Leaders Association points across the board.” Monitor [email protected], USING THE INDIVIDUAL’S NAME. By “accessibility,” Donna data reveal that women say they WWD IS A REGISTERED TRADEMARK OF ADVANCE MAGAZINE PUBLISHERS INC. COPYRIGHT ©2010 FAIRCHILD FASHION GROUP. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. means she looks across all shopping channels, are willing to spend $29.22, on average, for a pair of VOLUME 199, NO. 132. WWD (ISSN 0149–5380) is published daily (except for Saturdays, Sundays and holidays, with one additional issue in January, May, June, October and December, two additional issues in March, April, August, September and including in-store, online and in catalogs, for an jeans for their children. November, and three additional issues in February) by Fairchild Fashion Group, which is a division of Advance Magazine easy shopping experience. For the overwhelming Stephen Donnelly, Vice President and General Publishers Inc. PRINCIPAL OFFICE: 750 Third Avenue, New York, NY 10017. Shared Services provided by Condé Nast: S. I. Newhouse, Jr., Chairman; Charles H. Townsend, President/CEO; John W. Bellando, Executive Vice President/COO; majority of women, back-to-school shopping is a Merchandising Manager for Kmart Apparel, agrees Jill Bright, Executive Vice President/Human Resources. Periodicals postage paid at New York, NY, and at additional personal experience: 90% of female respondents with Dziedzic. “It’s all about the denim: worn-out, mailing offices. Canada Post Publications Mail Agreement No. 40644503. Canadian Goods and Services Tax Registration No. 886549096-RT0001. Canada Post: return undeliverable Canadian addresses to: P.O. Box 503, RPO West Beaver Cre, who say that they are shopping for clothing for their vintage, bleached, skinny silhouettes and the all- Rich-Hill, ON L4B 4R6 POSTMASTER: SEND ADDRESS CHANGES TO WOMEN’S WEAR DAILY, P.O. Box 15008, North children this fall report to the Monitor survey that important jegging.” Hollywood, CA 91615–5008. FOR SUBSCRIPTIONS, ADDRESS CHANGES, ADJUSTMENTS, OR BACK ISSUE INQUIRIES: Please write to WWD, P.O. Box 15008, North Hollywood, CA 91615-5008, call 800-289-0273, or visit www.subnow.com/wd. they plan to shop in-store. Moms may focus on the price tag, but kids still want Please give both new and old addresses as printed on most recent label. Subscribers: If the Post Office alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address within one year. If Regardless of the shopping channel they choose, fashion-forward looks; 15% of female respondents during your subscription term or up to one year after the magazine becomes undeliverable, you are ever dissatisfied with women and retailers alike will focus on “bargains” shopping for children’s apparel say their children your subscription, let us know. You will receive a full refund on all unmailed issues. First copy of new subscription will be mailed within four weeks after receipt of order. Address all editorial, business, and production correspondence to WOMEN’S for back-to-school shopping. “There will continue to want new clothing styles for back-to-school. WEAR DAILY, 750 Third Avenue, New York, NY 10017. For permissions and reprint requests, please call 212-630-4274 be a value play with consumers this season, but how “We will be introducing several new fashion or fax requests to 212-630-4280. Visit us online at www.wwd.com. To subscribe to other Fairchild magazines on the World Wide Web, visit www.fairchildpub.com. Occasionally, we make our subscriber list available to carefully screened a consumer defines value differs by the consumer,” brands to appeal to a range of ages, from kids to companies that offer products and services that we believe would interest our readers. If you do not want to receive these says Casey Chroust, Executive Vice President of teens and tweens,” says Donnelly. “Among the offers and/or information, please advise us at P.O. Box 15008, North Hollywood, CA 91615-5008 or call 800-289-0273. WOMEN’S WEAR DAILY IS NOT RESPONSIBLE FOR THE RETURN OR LOSS OF, OR FOR DAMAGE OR ANY OTHER INJURY TO, Retail Operations for the Retail Industry Leaders latest launches are the Dream Out Loud collection UNSOLICITED MANUSCRIPTS, UNSOLICITED ART WORK (INCLUDING, BUT NOT LIMITED TO, DRAWINGS, PHOTOGRAPHS, AND TRANSPARENCIES), OR ANY OTHER UNSOLICITED MATERIALS. THOSE SUBMITTING MANUSCRIPTS, PHOTOGRAPHS, ART Association, the trade association for some of the by Selena Gomez, and Rebecca Bonbon from the WORK, OR OTHER MATERIALS FOR CONSIDERATION SHOULD NOT SEND ORIGINALS, UNLESS SPECIFICALLY REQUESTED world’s largest retailers. “For some, it’s about price, makers of Hello Kitty. Existing lines like Route 66 TO DO SO BY WOMEN’S WEAR DAILY IN WRITING. MANUSCRIPTS, PHOTOGRAPHS, AND OTHER MATERIALS SUBMITTED while for others, it’s about quality or durability.” continue to have wide appeal to a young missy, back- MUST BE ACCOMPANIED BY A SELF-ADDRESSED STAMPED ENVELOPE. According to to-campus customer,” Monitor data, moms Among Females: Where Do You Plan on Shopping Donnelly adds. DAILY will be keeping their for Most of Your Children’s Clothing This Fall? Donnelly also sees We have a big plan for eye on price tags; a a significant overlap QUOTE “ nearly unanimous 93% between what is on trend In stores: 90% China, but it’s a country of females said that for moms – and their they were somewhat to On the internet: 7% daughters. “Military- where it requires us to be very cautious, very likely to purchase inspired fashions are Through a catalog: 1% fall clothing for their also a key trend for to go not as fast as you can but as children on sale. Further Over television: 1% your wardrobe; look for evidence of their still epaulets and shoulder carefully as you can. Other: 1% cautious spending details, military or brass —” Paul Marciano, Guess vice chairman habits is revealed by the buttons, dusty neutrals and chief executive officer. Page one. 68% of women who say Source: CottonLifestyleMonitor.com and cargo pants.“ they prefer to shop at mass merchants, followed by At Garnet Hill, little touches also add up to a lot TODAY ON chain stores (52%), specialty stores (43%), off price for their latest back-to-school collection. “We are retailers (26%) and department stores (23%). calling it ‘Free Spirited Fun and Function’ with Inside the Forever 21 At Garnet Hill, the multi-channel retailer, back- ruffles, embellishments and graphics,” says Thayer. inin TimesTimes Square.Square. WWD to-school bargains are defined both by price and a “Our signature backpacks all have our own exclusive .COM small enticement to motivate consumers.