Who We Are …
- CHCH signed on in 1954 – we are over 60 Years Strong!
- One of two remaining independent TV stations in Canada
- News Leader in the Hamilton Niagara region
- Local news, primetime movies, news magazine & current affairs programs, hit dramas & comedies
- Not just a Hamilton station
- Available to over 90% of Ontario
- Viewed by millions nationally each week
- Independent = flexible, responsive & creative
- TV & Online Prime-Time Schedule
Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday Program Time
6:00 PM 6:00 PM Evening News at Six Matinee Movies Matinee Movies
6:30 PM 6:30 PM
Access Hollywood [HD] 7:00 PM 60 Minutes (S- 7:00 PM 20/20 encore [HD] CBS) [HD] Studio 1.0 7:30 PM 7:30 PM Last Man Standing The Watchlist [HD] 8:00 PM The Pinkertons Rosewood (S-Fox) (S-ABC) [HD] 8:00 PM [HD] [HD] Raising Hope [HD] Raising Hope [HD] 8:30 PM Dateline Mystery 8:30 PM (S-NBC) [HD] 9:00 PM CHCH At The Supernatural The Originals Sunday 9:00 PM Movies [HD] (S-CW) [HD] (S-CW) [HD] Blockbuster [HD] 9:30 PM CHCH at the CHCH at the Movies 9:30 PM Movies [HD] [HD] 10:00 PM Nashville (S-ABC) 20/20 (S-ABC) 48 Hours (S-CBS) 10:00 PM [HD] [HD] [HD] 10:30 PM 10:30 PM Note: Blue = US Simulcast Over 4 Million Viewers Weekly Across Canada
Weekly Reach
Toronto/Hamilton EM: 2.2 million
Ontario Balance: 1.3 million
Total Ontario: 3.5 million
The Rest Of Canada: 642,000
Total Canada: 4.1 million
Source: Numeris Canada, Spring 2015, Ind. 2+, weekly reach Over 90% Reach of Ontario CHCH Antenna Coverage
Note: CHCH is available in additional areas across Ontario, including the Peterborough/Kingston area through satellite and digital cable
Source: Mediastats, September 2014 News Leader In The Western Half of News The Toronto EM CHCH news is the only news that extensively covers the western portion of the Toronto EM, an area that consists of over 1.2 million people. Morning News Early Evening News Late Evening News Hamilton Niagara Ratings Hamilton Niagara Ratings Hamilton Niagara Ratings
Adults 25-54 5.5 Adults 25-54 Adults 25-54 2.6 1.8 5.0 2.4
1.6 4.5 2.2
2.0 1.4 4.0
1.8 1.2 3.5 1.6 3.0 1.0 1.4
2.5 1.2 0.8
2.0 1.0 0.6 0.8 1.5
0.4 0.6 1.0 0.4 0.2 0.5 0.2
0.0 0.0 0.0 CHCH Breakfast Canada The CBC News CP24 CHCH Global CTV CBC News CityNews CTV CHCH CTV Late Global CP24 Live CBC News CityNews Morning Television AM (CTV) Morning Now Breakfast Evening News Evening at Six at Six Evening Evening News News at at 11 at 11 Tonight Live (Citytv) Show News at 6 Hour News News News at 11 (Global) (CP24) 11
Source: Numeris Canada, Spring 2015 Note: Based on M-F, Morning Live (7am-10am), Evening News at 11 (11pm-11:30am) Toronto Central Market Reach While CHCH is the dominant station in the western region of the Toronto EM, we also reach 1.4 million viewers within the Toronto Central Market Area each week.
Source: Numeris Canada, Spring 2015, Ind. 2+, weekly reach Broad Appeal Programs CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US simulcasts and popular movies that attract broad appeal across the entire province. Prime-Time Programs That Deliver The Toronto Central Market
Average Minute Audience Average Minute Audience Prime Time Programming A25 - 54, % of Tor/Ham EM Tor/Ham EM, A25-54 Coming From Toronto CMA
87% Balance of Tor/Ham EM 28% 85%
Toronto CMA 72% 80%
78%
Source: Numeris Canada, Spring 2015, Fall 2015 (new programs), A25-54 The Best of Both Worlds CHCH effectively and efficiently reaches the entire Toronto EM and the rest of Ontario.
+
Wide appeal US simulcasts and popular Dominant news in the western movies to reach the entire Toronto EM and portion of the Toronto EM the rest of Ontario. offering extensive unduplicated news reach. Engaged Viewers 94% of CHCH’s audience comes from live viewing. Average Minute Audience M-Su 2a-2a Total Canada, A25-54 Playback Viewing 6%
94%
CHCH Live TV Viewing
Source: Numeris Canada, Spring 2015 Recap
• 4.1 million viewers across Canada each week.
• Over 90% reach of Ontario.
• Balanced coverage of the entire Toronto EM.
o Toronto centric prime-time programming and movies to reach the Toronto CMA and the rest of Ontario.
o Dominant local news to reach the western half of the Toronto EM.
• Live engaged viewers Who Is Watching? Viewer Profile CHCH Demographic Profile
Demographic Avg Wkly Rch Profile % Individuals 2+ 3,458,000 100% Gender Women 1,845,000 53% Men 1,613,000 47% Age Individuals 2-11 193,000 6% Individuals 12-17 120,000 3% Adults 18-34 652,000 19% Adults 35-54 960,000 28% Adults 55-64 618,000 18% Adults 65+ 916,000 26% Occupation Managers/Professionals 574,000 17% Technical/Trade 256,000 7% Sales 366,000 11% Clerical/Labourer 363,000 10% Self-Employed 196,000 6% Education College+ 1,727,000 50% University+ 910,000 26% Household Information Home Owned 2,635,000 76% Kids in Home 1,018,000 29% HHI Under $30,000 483,000 14% HHI $30,000-$50,000 605,000 17% HHI $50,000-$75,000 723,000 21% HHI $75,000-$100,000 554,000 16% HHI $100,000+ 805,000 23%
Source: Numeris Canada, Spring 2015, Ontario, profile based on average weekly reach, Mo-Su 2a-2a CHCH.com Complete The Picture With CHCH.com Ensure that your message is reaching the entire CHCH viewership by adding CHCH.com to your TV buy. CHCH.com delivers over 350,000 users per month who access our news content when and where they want it (56% from mobile/tablet). They are middle to upper income and tend to fall within key buying demo age brackets.
CHCH.com User Profile CHCH.com Devices Composition Index UV vs. Internet Pop. Used to Access the Site
Females: 49.6% Males: 50.4% 172 152 Tablet 15% 116 Mobile Index 100: Internet Population Phone 41%
Desktop A25-54 W25-54 HHI $75K- 44% $100K
How to read an index: The index is comparing CHCH.com’s unique visitors to the internet population. The population is considered 100 and the number over or under 100 is the percentage difference. So looking at A25-54, CHCH.com’s viewers are 14% more likely than the internet population to be A25-54. Source: comScore Media Metrix, April 2015 (demographic profile – UV Index) Google Analytics April 2015 (users, devices) Rapid Growth for CHCH.com CHCH’s live news stream and new CH-CHing! loyalty program have helped to contribute to huge growth for CHCH.com. Visitors to CHCH.com are viewing more pages, watching more videos and spending more time on the site than ever before!
Page Views Video Views Time Spent Minutes Per Visit 1,258,959 3:03 382,586 +97% +40% +86% 2:11
638,159 205,985
April 2014 April 2015 April 2014 April 2015 April 2014 April 2015
Source: Google Analytics Program Descriptions Nashville
(S-ABC) "Music City” can mean so many things to different people. In Nashville, musicians and songwriters are at the heart of the storms driven by their own ambitions. Some are fueled by their creativity and passion for fame, others struggle to cope with the pressures of success and doing everything in their power to stay on top. These contrasts are personified in Rayna Jaymes an established music legend and Juliette Barnes a young sassy cross over artist. The show focuses on these two stars as they make their way in Nashville.
Starring: Connie Britton, Hayden Panettiere, Charles Esten, Jonathan Jackson Rosewood
(S-FOX) Rosewood stars Morris Chestnut (Legends) as top Miami pathologist Dr. Beaumont Rosewood, Jr., known for finding “the secrets in bodies that others usually miss.” A lover of life and an eternal optimist, Dr. Rosewood often finds himself at odds with the grouchy female detective (Jaina Lee Ortiz) he’s been saddled with — not that she doesn’t see the value in his skills. Starring: Morris Chestnut, Jaina Lee Ortiz, Gabrielle Dennis, Anna Konkle, Maggie Elizabeth Jones Dateline Mystery
(S-NBC) A Hollywood actress’ sister disappears. A millionaire mother of two vanishes. A couple is murdered on Lover’s lane. These are the kinds of one-hour, real-life mysteries that millions of viewers watch each week on Dateline. And they’re mysteries that millions could watch around the world. Dateline Mysteries presents the highest quality reporting and features relatable characters, perplexing “whodunits” and surprising plot twists. These compelling and intriguing stories aren’t just ripped from the headlines…they ARE the headlines.
Hosted By: Josh Mankiewicz, Keith Morrison, Lester Hold, Drew Peterson, Ann Curry Supernatural
(S-CW) Sam (Jared Padalecki) and Dean (Jensen Ackles) have spent their lives on the road, battling every kind of supernatural threat. Over the years, after dozens of bloody adventures, they have faced everything from the yellow-eyed demon that killed their mother to vampires, ghosts, shapeshifters, angels and fallen gods. They even came face to face with Lucifer and the Four Horsemen in averting the Apocalypse. With the help of allies, both human and supernatural, they've discovered that every threat they vanquish opens a new door for evil to enter in.
Starring: Jared Padalecki, Jensen Ackles, Jim Beaver Jimmy Chance, a 23-year-old man who skims pools for a living, has a chance Raising Hope romantic encounter with Lucy, a wanted felon. When he visits Lucy in prison months later, Jimmy discovers that she gave birth to a baby he must now raise -- with his family's help. Jimmy's family includes his parents, who have no interest in helping to raise their grandchild, and his grandmother, Maw Maw, who can barely care for herself ... let alone a baby. Greg Garcia ("My Name Is Earl") created and executive produced this Starring: Lucas Neff, Cloris Leachman, family comedy. Martha Plimpton, Garret Dillahunt, Shannon Woodward The Originals
(S-CW) An offshoot of The Vampire Diaries, The Originals centers on the Mikaelson siblings, otherwise known as the world’s original vampires: Klaus (Joseph Morgan), Elijah (Daniel Gillies), and Rebekah (Claire Holt). The Original Vampire family pledge to remain together, but now their bonds of family are broken and Klaus reacts to an anonymous tip that someone is plotting against the family in the place they helped build, New Orleans.
Starring: Joseph Morgan, Daniel Gillies, Claire Holt Last Man Standing (S-ABC) Mike Baxter is the marketing director for an iconic outdoor sporting goods store. He loves to have adventures while he's traveling for work and, of course, he drives a pick-up truck. While Mike is king of the hill at work, he's the odd man out in a home that is dominated by women -- namely his wife, Vanessa, and their three daughters, 22- year- old Kristin, 17-year-old Mandy and 14-year-old Eve. After being a stay-at-home mom for years, Vanessa recently returned to the workplace and was quickly promoted (much to the dismay of her primarily male co-workers). As a result of Vanessa's increased work load, Mike is pulled into more hands-on parenting than ever before.
Starring: Tim Allen, Nancy Travis, Molly Ephraim, Kaitlyn Dever New Prime New Access Hollywood (S-NBC) Everybody wants to know more about the lives of their favorite celebrities, and this program provides all the news they could ask for. Following the ups and downs in the careers of Hollywood's top stars, viewers are given an up-close look at both the successes and the scandals. Access Hollywood has been keeping the trends and gossip in Hollywood since 1996.
Hosted by: Billy Bush, Shaun Robinson News/Current Affairs Established Favourites
(S-ABC) A primetime news magazine program featuring co-anchors Elizabeth Vargas and David Muir. 20/20 combines hard-hitting investigative reports, newsmaker interviews and compelling human interest and feature stories.
(S-CBS) 60 Minutes, the most successful television broadcast in history, begins its 47th season in September 2014. Offering hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, the broadcast begun in 1968, is still a hit in 2014. 60 Minutes has won more Emmy Awards than any other primetime broadcast, including a special Lifetime Achievement Emmy. It has also won every major broadcast journalism award over its tenure, including 18 Peabody and 14 DuPont Columbia University awards for excellence in television broadcasting.
(S-CBS) Television’s most popular true-crime series, 48 Hours investigates shocking cases and compelling real-life dramas with journalistic integrity and cutting-edge style. 48 Hours in-depth approach has earned the program and its teams numerous awards including 3 Peabodys, 20 Emmys, 5 RTNDA Edward R. Murrow Awards and an Alfred I. DuPont-Columbia Award. Justice With Judge Mablean
(S-WUTV) Judge Mablean Ephriam, who previously starred on “Divorce Court”, returns to the courtroom genre with “Justice With Judge Mablean”, a show that deals with life and the law. The former Los Angeles-based prosecutor says that her show "will be life because everything we do, it involves the law.".
Starring: Judge Mablean Ephriam Long before the FBI and the Secret The Pinkertons Service, the Pinkerton’s National Detective Agency was the most feared law enforcement organization in the land. Experts of undercover operative and masters of disguise, no one ever saw them coming. Set in a young America still reeling from the Civil War, The Pinkertons is an action-adventure detective series that follows Allan Pinkerton, his son, William, and America’s first female detective, Kate Warne, as they solve crimes throughout the “Wild West” Starring: Jacob Blair, Martha MacIsaac, of the 1860s. Angus Macfadyen Creative Advertising Opportunities Content Integration & Promotions
- Creative, flexible, responsive & affordable
- Strong ability to create and share compelling content
- News editorial support & program integration opportunities
- Sponsorships, Promotions, Contests Lower Third Ads on CHCH These 10 second graphic advertisements are a great way to get your brand noticed in-show, over content while viewers are at their highest engagement level! Lower third ads can be used to reinforce & build on your commercial campaign by reminding viewers of your brand message or providing additional information like a website address or call-to-action. They are high-impact and tough to miss or skip over during prime time shows from 7-11pm or when watching CHCH by PVR! Examples: Multi-zone Ad Opportunity High Frequency Invasive Ads At An Affordable Rate
• Become a part of our viewer’s regular daily routine • 10 second L shaped unit airing 55 times per week during CHCH’s daytime programming (M-F 6a-6p) • Logo/creative will appear at the bottom of the multi-zone area (highlighted below): • CHCH’s Innovative consumer loyalty program - first of its kind for any TV broadcaster!
• Brand engagement = FREE rewards!
• Access 30,000+ highly engaged members
• Reach CHCH audience with TV promos, Morning Live mentions, digital impressions, newsletter & e- blasts to subscribers, opt-in database & more!