Marketing Materials

Table of Contents Page

Welcome to the Children of Hangzhou: Connecting with China tour!

Introduction 1

Contact Information for Boston Children’s Museum 2

PR, Marketing and Sponsorship Requirements

What You Should Track: Reporting back to Boston before, during and after the exhibit. 3

PR & Marketing Strategies to Consider 4 Guiding Visitor Expectations: please share with your Visitor Services Division! Public Relations: Press Releases and Photography Choices Marketing: Suggested Angles, TV Promos and Website

Trade Marking and Production Credit Requirements 7

Graphic Design: Use of Images 8

Approval Process 9

Sponsorship Topics: Local and National 10

Appendices

Where to buy Children of Hangzhou: Connecting with China materials for Appendix A activities and workshops, or for Retail Sale in your Museum Shop

PR, Marketing & Online Styleguide Contents Appendix B

Introduction

Welcome to the national tour of Children of Hangzhou: Connecting with China!

Through hosting the Children of Hangzhou: Connecting with China exhibit, your visitors will discover that Chinese life today mixes ancient traditions with modern lifestyles, and that life in China is both similar to and different from life in North America. The young Chinese in the exhibit will be a bridge to learning about China and building cross-cultural understanding. The exhibit features original artwork created to present a unique Chinese aesthetic that delivers an immediate and unmistakable impression: You are in China.

The exhibition is organized into several components: Bus Stop, where visitors “enter” Hangzhou, China and meet the four children; Lin Apartment, where visitors meet Weicheng and his family in their apartment, and learn to cook a birthday meal for Weicheng’s grandmother; Yellow Theater, where visitors meet Qianyun, who is studying Chinese opera, and can join in a performance of White Snake Lady or play traditional instruments; Bao Chu Ta Middle School, where visitors meet Gangzheng and follow him through a day at school. Learn about Chinese history and the Great Wall, and the First Emperor of China. Three Lanterns Reflecting the Moon Pavilion, where visitors can play traditional Chinese games, and learn some martial arts moves from a Tai Chi master. Huang Fan Village, Meet Dou Dou and help her plant rice seedlings with her grandfather. Learn how two thirds of people in China live – on the land.

This Marketing Manual is intended to give you information about PR, marketing, graphic design and presentation issues you may encounter. Please feel free to call if you have any questions.

Enjoy!

Kate Marciniec Director of Exhibits 308 Congress Street Boston, MA 02210-1034 617.426.6500 ext. 370 [email protected]

1

Contact information for Boston Children’s Museum

For any questions regarding the PR, Design or Marketing Materials, or for marketing approvals, please contact:

Kate Marciniec Director of Exhibits Best Way  Email:[email protected] Phone: (617) 426-6500, ext. 370 Fax: (617) 426-1944

Mailing Address: Boston Children’s Museum 308 Congress Street Boston, MA 02210

2

What you need to report back to Boston Children’s Museum

Before and during the exhibit run:

Please keep us posted on your PR, Marketing, Hospitality and Community Outreach Opportunities. A list of your plans prior to opening, and another in the middle of your run is required. This will be important for us to share with the national sponsors. It may also help us help you spot any further special opportunities you might have. In particular, we are interested in:  The full retail value of the various avenues of advertising support that you are putting behind the exhibit, whether paid, discounted or donated.  The press coverage that you are getting for the exhibit.

At the end of your Children of Hangzhou: Connecting with China exhibit run:

Please report back to Kate Marciniec at Boston Children’s Museum with the following:

1. Your comments about your experience with the exhibit overall. Nice words are always appreciated, but your honest assessment is most important. 2. Your overall admission numbers during the exhibit run, including:  How these numbers differed, if at all, from your previous two year’s numbers for that period;  Any notable statistics you gathered, i.e. specific exhibit programming that drove attendance  Anything else you think we should know about your visitors. 3. Listed overviews of the following:  Any paid, discounted or free media you ran, and an estimate of its retail dollar value;  Any press coverage you received, and an estimate of its readership/impact if you can;  Any other marketing/promotion activities along with pertinent audience impact information;  Any special programming you hosted, and estimate of attendance. 4. Two final copies of samples of all materials you created:  Press releases, advertisements, PSA scripts, invitations, brochures, newsletters, photos of building banners, etc.  Press photos: Copies of any good shots we might be able to use again (we’ll talk to your photographer about permission before we actually use them) and copies of any shots that demonstrate that Children of Hangzhou: Connecting with China came to YOUR museum. 5. Info about and/or photos of anything you did to supplement the exhibit or activities 6. Any ideas you’d like to offer for improving the exhibit or manuals

3

PR & Marketing Strategies to Consider

Guiding Visitor Expectations

Children of Hangzhou: Connecting with China is an interactive 850 - 1200 s.f. exhibit that explores contemporary Chinese life and culture through children in the city of Hangzhou. In immersive environments, children ages 3-12 years old and their families will engage in culturally relevant, inherently interesting activities that will encourage curiosity and exploration of Chinese life and culture.

Four children serve as hosts through the exhibition, introducing visitors to important elements and settings of their daily lives. Through these children, visitors will explore the main messages of the exhibition.

Within the last two decades, China’s modernization has made a tremendous economic, social, political, and environmental impact on the United States and the world. Consider:  Every fifth person in the world is Chinese.  More people speak Chinese than any other language in the world.  Within the next decade, China will be the largest economy, surpassing the US.  China’s policy decisions affect the whole world.

Yet, the level of knowledge and understanding of China in North America has not kept pace with China’s development. School curricula offer little on China and most adults have only a superficial understanding of China. In the absence of any serious education about China, stereotypes and misconceptions control the popular imagination.

Through quality educational and public programs along with the strong representation in the local media, Children of Hangzhou will help to address this gap and promote understanding of the following principles:  Promote understanding and appreciation of China  Demystify China and dispel stereotypes  Encourage children and families to learn about China and Chinese people  Provide opportunities for families to talk about their own culture and traditions

4 Public Relations: Press Releases and Photography Choices

We assume you have a usual repertoire of such tools as:  Press releases/kits  Media event/photo ops  VIP/member opening event  Advertising  Website promotion  Etc.

Here are a few further ideas that will help position the exhibit in the public eye:  Host a Children of Hangzhou: Connecting with China Day or Weekend with extra activities and programming.  Offer children in school groups something to take home that invites their parents to bring them back for a return visit.  If your museum does not already have a relationship with local Chinese community organizations, Children of Hangzhou: Connecting with China can present an excellent opportunity to do so. A list of local community resources can be found in the Educator’s Programming guide.

Templates in online Styleguide

To aid you in writing your press release and media fact sheet, we are providing you with templates for a starting point. Templates can be found in the online styleguide. Link and password will be provided to you.

In these templates, you’ll find helpful quotes, statistics, and all the legal language you should be sure to include in your final press pieces. If you need any more information, please contact the Director of Exhibits at BCM (see page 4 for contact info).

Photography considerations

Boston Children’s Museum will provide you with several suitable promotional photos. The photos will include kids and families enjoying the exhibit. Should you wish to take more photos of visitors to your Museum, please submit those photos to BCM for approval before incorporating them into marketing materials.

5 Marketing: Suggested Angles, TV Promos and Website

How to portray the Children of Hangzhou: Connecting with China Exhibit:

 Focus on the highly interactive exhibit aimed at helping children, parents and educators gain a better understanding and appreciation of Chinese culture and contemporary life.  Exhibition experiences engage children in learning how: Chinese life today mixes ancient traditions with modern lifestyles; life for Chinese is both similar to and different from life in North America  Chinese children are a bridge to learning about China and building cross-cultural understanding.

Some phrases to consider:  Explore (instead of the milder “visit”) Children of Hangzhou: Connecting With China

 DO NOT…!  Use a China map with Taiwan or Tibet

 Emphasize  Chinese children are a bridge to learning about China and building cross-cultural understanding.

Samples of ads and printed materials created by Boston Children’s Museum can be found in the online styleguide.

6

Trade Marking and Production Credit Requirements

Marking and Product There are a few credits and some legal language that you must include in all of your materials about Children of Hangzhou: Connecting with China exhibit. The following lays out the specifics for each instance. Here is your general check-list:

In the exhibit:  Use the Title Panel that is provided to you, and install it near the exhibit entrance as seen on the floor plan provided. This will cover all your legal requirements. If you create an additional credit panel to recognize local sponsors (BCM approval required), their logos may not be larger than any national sponsor’s logo.

On all printed or written materials... SEE BELOW FOR DETAILS:  Credit the exhibit producers prominently and appropriately  Place copyright info on artwork  Place copyright info near text

Crediting Exhibit Producers & National Sponsor You MUST use the Children of Hangzhou: Connecting with China and the FFACES logos as they have been provided to you. The logos must appear at least ONCE on each document, invitation, hand-out, webpage, postcard, etc. You may not alter the logos. If you have an odd-shaped document where the logo just won’t fit well, please discuss your options with BCM.

Placing Copyright Info on Artwork This text must appear ONCE on each artwork layout that you create that includes Children of Hangzhou: Connecting with China images.

This information must be legible to the naked eye, directly on the artwork if you like. Generally we have found that it looks best when placed subtly along a heavy line within the artwork.

Placing Copyright Info Near Text This copyright line needs to appear ONCE on EACH document you produce (NOT on each page). In a multi-page document, such as a newsletter, please try to put it somewhere near information related to the exhibit. It can be in smaller type, but it should be in a size and location that demonstrate your good faith effort to protect the trademark.

Children of Hangzhou: Connecting with China was produced by Boston Children’s Museum as part of the Freeman Foundation Asian Culture Exhibit Series, funded by The Freeman Foundation and administered by Association of Children’s museums. All underlying materials, including all artwork and the use of Children of Hangzhou: Connecting with China characters are used with permission of Boston Children’s Museum.

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Graphic Design: Use of Images

You are free to use any images and designs that are provided within the online styleguide.

The styleguide includes logo, photographs, backgrounds, borders and fonts.

We would prefer that you not seek to add other Children of Hangzhou: Connecting with China photos to this menu if you can avoid it. However, if there is something you really need that is not there, please consult the Director of Exhibits at Boston Children’s Museum. You must have BCM’s permission to add any other image.

REMINDER: All pieces you produce must be pre-approved by Boston Children’s Museum. Approval process can be found on the following page.

Colors and Font:

Color palette and fonts can be found in the online styleguide. Contents of the online styleguide can be found in Appendix B.

Questions? Please contact the Director of Exhibits at Boston Children's Museum. 617-426-6500 x370 or [email protected].

8

Approval Process

Show it to Boston Children’s Museum!

It’s pretty straightforward:

Everything that you do for public consumption MUST be approved by Boston Children’s Museum PR/Marketing Department PRIOR TO PUBLICATION.

This includes & is not limited to:  Press releases and kits  Graphic materials, from ads to banners to invitations  Teacher materials  Website  Your choice of local exhibit sponsors

If something is approved for one context, it must also be RE-APPROVED for re-use in another context.

Here’s why: Boston Children’s Museum is very careful about how the Children of Hangzhou: Connecting with China is presented, and in what contexts they appear. Furthermore, with a national sponsor there are contractual obligations about how they are represented.

How will the approval process work? Boston Children’s Museum will take a look at your materials, and flag anything for revision that does not follow the guidelines laid out in this manual. Once Boston Children’s Museum thinks the materials meet expectations, and fulfill the obligations to a national sponsor, Boston Children’s Museum will approve.

How do you send your materials to BCM? Please submit all materials to the Director of Exhibits for approval before publication.

Are we going to be nit-picky and annoying about this? We hope not! Boston Children’s Museum has itself been in your shoes before, facing this kind of approval process, so we know what it can feel like when you are on deadline. We’ll do our best to minimize the burden on you, if you’ll do your best to follow the guidelines in this manual.

What’s the turnaround time on approvals? Boston Children’s Museum will strive to provide fast turnaround. However, please allow at least TEN (10) business days for approvals.

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Sponsorship Topics: National and Local

National Sponsorships The Freeman Foundation is the national sponsor for Children of Hangzhou: Connecting with China.

Host Museums MUST recognize the national sponsors in the following ways:

o Prominently display the exhibit logo and national sponsor logos on all print, online collaterals/visual materials and other mediums associated with the exhibit. o Prominently recognize the Freeman Foundation, by name in all press releases, as the title sponsors. All releases must have prior approval from Boston Children’s Museum for distribution. o Include the paragraphs about Children of Hangzhou: Connecting with China and Boston Children’s Museum at the end of your release. o The national sponsor will have the opportunity to provide a press release to each host Museum. o The national sponsor will be highlighted in the lead release issued by each host Museum. o The national sponsors will have the opportunity to invite select media to any “sneak preview”/launch events designed in advance for media. o The national sponsor’s spokesperson will have the opportunity to deliver remarks at launch events and/or media events conducted by each host Museum. o The national sponsor reserves the right to use a photographer to shoot launch events, hospitality events, employee events and media events held at each Museum explicitly for internal and external publicity purposes.

Marketing

o Each host Museum will offer specific cross-platform promotional opportunities.

Hospitality

o The Freeman Foundation representatives, clients and community partners will be invited to attend special Children of Hangzhou: Connecting with China program-related events in each market. o The national sponsor will have the opportunity to host private off-hours functions at each museum. Terms will vary market by market subject to individual Museum function space/policies.

10 Local Sponsorship

You are welcome to seek local sponsors/underwriters for your hosting of Children of Hangzhou: Connecting with China.

The only limitations are:

 The Freeman Foundation has category exclusivity in their field, and any local sponsors cannot be either in the same field of business or actual competitors of the Freeman Foundation.

 Your local sponsors must be in business categories that are generally acceptable to Boston Children’s Museum: no tobacco, alcohol, or firearms companies, for example...categories you probably avoid anyways!

 Local sponsors’ logos may not overshadow the exhibit logo nor may they be bigger than a national sponsor’s logo.

 Local sponsors must be billed as such, e.g. “Sponsored in Boston by XYZ”, not simply “Sponsored by XYZ.” When you are offering sponsorship to a potential partner, please be sure to make this clear.

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Where to purchase Materials Appendix A

Children Of Hangzhou: Connecting with China materials Appendix A MATERIALS FOR ACTIVITIES AND WORKSHOPS OR FOR RETAIL SALE IN YOUR MUSEUM SHOP

For your Museum’s own use in activities or workshops:

Non-profit, educational institutions may purchase Children of Hangzhou: Connecting with China Merchandising. Items are subject to availability.

Here you will find: . China Merchandise . China Bibliography

In Boston, we found that everything China-related sold well! We hope you have a similarly rewarding experience!

Please note you may not create custom Children of Hangzhou: Connecting with China items of any kind, even souvenir-type pieces that also feature your museum name/logo.

Appendix A Merchandise Information

Our merchandise list was prepared for us by Event Networks. The following items were sold in our shop while Children of Hangzhou was in our Museum. Please contact Boston Children’s Museum with any questions.

Company Item Number Description Number sold at BCM China Sprout Inc. A441 CS Puppet Lion Dance 5 China Sprout Inc. A948 Abacus Chinese Suan 9 Pan China Sprout Inc. AKA059 Yo-Yo Chinese Bamboo 9 China Sprout Inc. AOS009EA Pencil Olympic Mascot 40 Wood China Sprout Inc. AOS010 Notebook Mascot 8 Lined D/C China Sprout Inc. AOT004 Playing Cards Beijing 10 Games and Culture China Sprout Inc. ATG022 Abacus Assorted 28 Chinese China Sprout Inc. ATG052 Game Go Go Chess 2 China Sprout Inc. BLF058 Flash Cards Matching 14 China Sprout Inc. BLF085 Flash Cards Matching 12 China Sprout Inc. M082 CD Ten Chinese Pipa 4 Classics China Sprout Inc. MBC002 CD Greatest Chinese 4 Folksongs China Sprout Inc. MCS029 CD Sleep Baby Lullaby 4 China Sprout Inc. MCS032 CD 50 Children’s Songs 2 I China Sprout Inc. MCS053 CD 50 Children’s Songs 4 II Oriental Trading 16/839 Chinese Rubber Duckys 393

Oriental Trading 48/5559 Wood 51 Necklace Oriental Trading 57/6816 G 37 Sticker Set Xeko XCH-GSD-06 Game China Starter 3

Appendix A

China Related Resources for Educators:

Chinese History and Culture Chang, Tian. The Culture of Festivals. Beijing: Chinese Economy Press, 1995.

Cotterell, Arthur. Ancient China. New York: Knopf: Distributed by Random House, 1994.

Ebrey, Patricia Buckley. Cambridge Illustrated History of China. London: Cambridge University Press, 1999.

Enderlein, Cheryl L. Celebrating Birthdays in China. Mankato, Minn.: Bridgestone Books, 1998.

Gernet, Jacques. Daily Life in China on the Eve of the Mongol Invasion: 1250-1276. Trans. H.M. Wright. Stanford: Stanford University Press, 1962.

Fung Yu-lan. A Short History of . Ed. Derk Bodde Toronto: The Macmillan Company, 1948.

Hartz, Paula. . New York, NY: Facts on File, 1993.

Hoobler, Thomas and Dorothy Hoobler. . New York, NY: Facts on Files, Inc., 1993.

Hu, William C. Chinese New Year: Facts and Folklore. Ars Ceramica, Ltd., 1991.

Hucker, Charles O. China’s Imperial Past: An Introduction to Chinese History and Culture. Stanford University Press, 1975.

Kwok, Irene. Chinese Cultural Resource Book: (for elementary bilingual teachers). Fall River, MA: National Assessment and Dissemination Center for Bilingual-Bicultural Education, 1976.

Li Leyi. Tracing the Roots of Chinese Characters: 500 Cases. Beijing: Beijing Language and Culture University Press, 1994.

Li, Xin. The Tao of Life Stories: Chinese Language, Poetry, and Culture in Education. New York: P. Lang, 2003.

Li Xueqin. Zhou Yi Shu Yuan. : Ba Shu Shu She, 2006.

Munro, Donald. J. The Concept of Man in Early China. Stanford: Stanford University Press, 1969.

Murrowchick, Robert, ed. Cradles of Civilization: China. University of Oklahoma Press, 1995.

Newman, Jacqueline. Food Culture in China. Westport, CT: Greenwood Press, 2004.

Shen, Xiaolong. Han Zi Ren Wen Jing Lun. Nanchang China: Jiang Xi Jiao Yu Chu Ban She, 1995. Appendix A

Spence, Jonathan D. The Search for Modern China. New York: W.W.Norton, 1990. Stepanchuk, Carol and Leland Wong. Exploring Chinatown: A Children’s Guide to Chinese Culture. Berkeley, Calif.: Pacific View Press, 2002.

Tu Wei-ming. The Living Tree: The Changing Meaning of Being Chinese Today. Stanford: Stanford University Press, 1994

Waley, Arthur. Three Ways of Thought in Ancient China. Stanford: Stanford University Press, 1994.

Wang, Duo. Chinese Ancient Gardens and Culture. Wuhan China: Jiao Yu Chu Ban She, 2003.

Wang Jian Hai. Zhongguo Wanju Yishushi. , China: Hunan Meishu Chubanshe, 2006

Wang, Robin R. Chinese Philosophy in an Era of Globalization. New York: SUNY Press, 2004.

Windridge, Charles. Tong Sing: The “Know-Everything Book” Based on the Ancient Chinese Almanac. New York: Three Rivers Press, 2000.

Yang, Shaorong, Traditional Chinese Clothing: Costumes, Adornments & Culture. San Francisco: Long River Press, 2004.

Zhang, Weiqing. The History of Chinese Culture. Jinan, China: Shandong Ren Min Chu Ban She, 2002.

Anthropology Becker, Jasper. Dragon Rising: An Inside Look at China Today. Washington, D.C.: National Geographic Society, 2006.

Chen, Yiu Por. Schooling problem of rural-urban migrant children: the forgotten story of urbanization in China. Thesis (A.L.M., Government)--Harvard University, 2005.

Cohen, Myron L. Kinship, Contract, Community, and State: Anthropological Perspectives on China. Stanford: Stanford University Press, 2005.

Fan Jie. Rural China: Economic and Social Change in the Late Twentieth Century. Armonk, N.Y., M. E: Sharpe, 2006.

Fawdry, Marguerite. Chinese Childhood. New York: Barron's, 1977.

Giskin, Howard and Bettye S. Walsh. An Introduction to Chinese Culture through the Family. Albany: SUNY Press, 2001.

Jing Jun, ed. Feeding China’s Little Emperors: Food, Children, and Social Change. Stanford: Stanford University Press, 2000.

Appendix A Leeming, Frank. Rural China Today. London, NY: Longman, 1985.

Liu, Bokui. Chinese Culture and Chinese Communities. : Ji Nan Da Xue Chu Ban She, 2005.

Parish, William L., Shen Chonglin, and Chang Chi-hsiang. Family Support Network in the Chinese Countryside. Hong Kong Institute of Asia-Pacific Studies; The Chinese University of Hong Kong, 1996.

Quan, Zhong. Ju Zhu Gai Bian Zhongguo: Yi Ge Ren He Yi Zuo Cheng. Tianjin Shi, Tianjin She Hui Ke Xue Yuan Chu Ban She, 2001.

Wang Fei-. From Family to Market: Labor Allocation in Contemporary China. Rowman & Littlefield, 1998.

Watson, James L. (ed.) Golden Arches East: McDonald’s in East Asia. Stanford: Stanford University Press, 1997.

Wu Fulong. Globalization and the Chinese City. New York: Routledge, 2006.

Yan, Yunxiang. Private Lives Under Socialism: Love, Intimacy, and Family Change in a Chinese Village: 1949-1999. Stanford: Stanford University Press, 2002.

Chinese Arts and Literature Williams, C. A. S. Chinese Symbolism and Art Motifs: a Comprehensive Handbook on Symbolism in Chinese Art through the Ages. Tokyo: Tuttle, 2006

Bartholomew, Terese Tse. Hidden Meanings in Chinese Art. San Francisco: Asian Art Museum, 2006.

Bao Chengjie, Cao Juan, and He Jun. Culture of China: Fascinating Stage Arts, Beijing, Foreign Languages Press, 2002

Berliner, Nancy Z. Chinese Folk Art: The Small Skills of Carving Insects. Boston: Brown and Company, 1986.

Bhattacharya, Deben. Performing Arts of China (Videorecording): the Opera. New York: Lyrichord Disc; Montpelier, VT: Multicultural Media, 2003.

Ho Minfong, Jean Tseng, and Mou-sien. Children’s Poems from the Tang Dynasty: Maples in the Mist. Lothrop, Lee & Shepard Books, 1996.

Li Xiaoxiang. Origin of Chinese Music and Art. Asiapac Comic, 2001

Li, Yi. Zhonghua Shu Fa. Nanning: Guangxi Jiao Yu Chu Ban She, 1997.

Appendix A Liu, Zhonghong and Jiang, Xia. Zhongguo Minjian Jixiang Wenyang Yu Shaoer Meishu Jiaoyu. : Hena Renmin Chubanshe, 2004

McNaughton, William, ed. : An Anthology from the Earliest Times to the Present Day. Rutland, VT: Charles E. Tuttle, 1974.

Qu Lei Lei. Simple Art of Chinese Calligraphy: Create Your Own Chinese Characters and Symbols for Good Fortune and Prosperity. New York: Watson-Guptill Publications, 2002.

Sickman, Laurence and Alexander Soper. The Art and Architecture of China. New York: Penguin, 1978.

Weng, Wan-go. Chinese Painting and Calligraphy: A Pictorial Survey. New York: Dover, 1978.

Chinese Folk Stories Chang, Monica and Lesley Liu. The Mouse Bride. Taiwan: Yuan-Liou Publishing Company, 1994.

Chen, Debby and Wenhai Ma. Monkey King Wreaks Havoc in Heaven. Union City, CA: Pan Asian Publications, 2001.

Demi. Liang and the Magic Paintbrush. New York: Holt, Rinehart, and Winston, 1980.

Kraus, Robert, et al. The Making of Monkey King. Union City, CA: Pan Asian Publications, 1998.

Shepard, Aaron and Song Nan Zhang. Lady White Snake: A Tale from Chinese Opera. Union City, CA: Pan Asian Publications, 2001.

Yep, Laurence and Kam Mak. The Dragon Prince: A Chinese Beauty and The Beast Tale. New York: Harper Collins Publishers, 1997.

Young, Ed. Monkey King. New York: Harper Collins Publishers, 2001.

Young, Ed, and Hilary Beckett. The Rooster's Horns: a Chinese Puppet Play to Make and Perform. New York: Collins + World in cooperation with the U.S. Committee for UNICEF, 1978.

Chinese Festivals Behrens, June and Terry Behrens. Gung Hay Fat Choy = Happy New Year. Chicago: Childrens Press, 1982.

Chang, Monica, illustrated by Arthur Lee. Story of the Chinese Zodiac. Taipei, Taiwan: Yuan-Liou Publishing Co., 1994.

Chinn, Karen, Cornelius Van Wright, and Ying-Hwa Hu. Sam and Lucky Money. New York: Lee & Low Books Inc., 1995.

Appendix A Demi. Happy New Year / Kung-hsi Fa-ts’ai. Crown Publishers, 2001.

Hu, William C. Chinese New Year: Fact and Folklore. Ann Arbor, Mich. : Ars Ceramica, 1991.

Simonds, Nina, Leslie Swartz, and Children’s Museum of Boston; illustrated by Meilo So. Moonbeams, Dumplings and Dragon Boats. San Diego: Harcourt Inc., 2002.

Sing, Rachel adn Shao Wei Liu. Chinese New Year’s Dragon. Cleveland: Modern Curriculum Press, 1992. Stepanchuk, Carol. Red Eggs and Dragon Boats: Celebrating Chinese Festivals. Berkeley, CA: Pacific View Press, 1994.

Young, Ed. Cat and Rat: the Legend of the Chinese Zodiac. New York: Henry Holt, 1995.

Waters, Kate, Madeline Slovenz-Low, and Martha Cooper. Lion Dancer: Ernie Wan’s Chinese New Year. New York: Scholastic, Inc., 1990.

Wong, Janet S. and Yangsook Choi. This Next New Year. New York: Francis Foster Books, 2000.

Zhan, Tong. Legends of Ten Chinese Traditional Festivals. Dolphin Books, 1992.

Catalogues Asia for Kids 4480 Lake Forest Dr., Suite 302 Cincinnati, OH 45242-3100 Phone 1-513-563-3100/1-800-888-9681 www.AsiaforKids.com

Cheng & Tsui Company 25 West St. Boston, MA 02111-1213 Phone 1-800-554-1963 www.cheng-tsui.com

China Books & Periodicals, Inc. 2929 24th St. San Francisco, CA 94110-4126 Phone 1-415-282-2994 www.chinabooks.com

Shen’s Books 40951 Fremont Blvd. Fremont, CA 94538 Phone 1-800-456-6660 www.shens.com

Appendix A

Other East Asian Outreach Centers  Asia Society 725 Park Ave. New York, NY 10021 (212) 288-6400 www.asiasociety.org Programs that encompass the public affairs, arts and cultures of all of the countries of Asia. Extensive educational materials on Asia.

 Association for Asian Studies 1021 East Huron Street Ann Arbor, MI 48104 (734) 665-2490 www.aasianst.org/eaa-toc.htm Educational materials and catalogues of recommended resources on Asia. Publishes Education About Asia, a quarterly journal for educators on ways to present Asia in the K – 12 classroom.

 Five College Center for East Asian Studies Florence Gilman Pavilion Smith College 69 Paradise Road Northhampton, MA 01063 (413) 585-3751 www.smith.edu/fcceas Lending library and extensive catalog on East Asian resources available for K –12 teachers in New England.

 National Consortium for Teaching About Asia (NCTA) General inquiries to: [email protected]. http://www.nctasia.org/ A multi-year initiative to encourage and facilitate teaching and learning about Asia in world history, geography, social studies, and literature courses. To learn about an upcoming seminar in your state or region, please visit your U.S. STATE PAGE by choosing it from the homepage dropdown menu.

Appendix A

Contents of online Styleguide Appendix A

The following list can be found in the online styleguide.

Address: TBD Password: TBD

Media Relations/Marketing  Press release template  Fact sheet template  Marketing Guide

Education Materials

Styleguide  Promotional Materials  Templates  Photos, color palette, logos and appropriate fonts  Invitations and promotional materials used by BCM while exhibit was on display in Boston

Appendix A