FY21 Annual Report
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Motorpoint Group Plc Annual Report and Accounts 2021 Motorpoint Group plc Group Motorpoint Annual Report and Accounts 2021 and Accounts Annual Report Reigniting growth through E-commerce MOTORPOINT Car buying made easy Motorpoint is the UK’s leading omnichannel retailer of 0-3 year nearly new vehicles driven under 30,000 miles. Making car buying easy has been our Purpose for over 20 years. It’s the reason why we have such a rich history of adapting to the needs of our customers and continually innovating to deliver the best car buying experience possible. Decades of putting our customers at the centre of everything we do has given us an unparalleled understanding of what people want when they buy a car. This is why we believe so strongly in giving our customers unrivalled Choice, Value, Service, and Quality, and why we are trusted to be the Car Buyer’s Champion. People Omnichannel and powered customer-centric At our heart we are a people powered business and it is our By focusing on making car buying easy for our customers we talented people who help customers when purchasing a have been able to create the very best omnichannel experience. vehicle from Motorpoint, giving them the advice they’re One that combines the convenience and benefits of buying online, looking for, ensuring everything is to the standard they expect Home Delivery and Reserve and Collect with an extensive and developing new innovations, products and services that nationwide retail network ensuring high levels of quality, constantly improve the purchasing process. service and support. 1 45 77 Strategic Report Governance Financial Statements 1 FY21 Highlights 46 Board of Directors 78 Independent auditor’s report 2 At a glance 48 Introduction to governance 84 Consolidated statement of 6 Investment case 49 Corporate governance report comprehensive income 7 Market overview 52 Audit Committee report 85 Consolidated balance sheet 8 How we create value 55 Nomination Committee report 86 Consolidated statement of changes in equity 10 Chief Executive’s statement 58 Remuneration Committee report 87 Consolidated cash flow statement 14 Chairman’s statement 60 Remuneration policy 88 Notes to the consolidated 16 Response to COVID-19 66 Annual report on remuneration financial statements 18 Our strategy 72 Director’s report 111 Company balance sheet 20 Strategy in action 76 Statement of Directors’ responsibilities 112 Company statement 22 Section 172 of changes in equity Environmental, social and governance 24 113 Notes to the company 33 Financial review financial statements 39 Principal risks and uncertainties 117 Alternative performance measures 44 Non-financial information statement 118 Glossary 119 Shareholder information and advisers Motorpoint Group plc Annual Report and Accounts 2021 FY21 HIGHLIGHTS Financial highlights Report Strategic Revenue Gross Margin 2021 £721.4m 2021 8.7% 2020 £1,018.0m 2020 7.8% Profit Before Tax (‘PBT’) Basic Earnings Per Share (‘EPS’) Governance 2021 £9.7m 2021 8.4p 2020 £18.8m 2020 16.4p FY21 performance and liquidity were impacted by forced branch closures and the challenging economic uncertainty caused by the COVID-19 pandemic. Strategic and operational highlights Financial Statements Financial 68,000 69% +35% vehicles sold, inc 25,000 units sold online online retail volume via Action4Cars platform growth Next day Home Delivery 9,300 available within #18 Best large vehicles home delivered 60 company to work minutes of branches for in the UK Net Promoter Score (NPS) #18 Best Large Company to #1 Best Company to work of 83 in H2 Work For in the UK, our seventh for in Wales 14 day money back consecutive year in the top 100 Employee engagement guarantee launched #1 Best Company To Work For In at records levels (bHeard) Following successful launch The Automotive Sector Stockton on Tees, our 14th of free Home Delivery, 1,000 branch opened vehicles delivered in first month Motorpoint Group plc Annual Report and Accounts 2021 1 AT A GLANCE The UK’s leading independent omnichannel vehicle retailer Our Purpose Our Vision Our Purpose is to make car buying easy. Our Vision is to be the car buyer’s We’re here to help our customers buy champion, trusted to deliver unrivalled the car they want, in the way they want. choice, value, service and quality. Our medium term strategy is to grow revenue to more than £2 billion Rapidly upscaling Increase customer Expand wholesale Operational efficiency our E-commerce acquisition and and E-commerce through technology capability retention channels and innovation Substantial increase in Increasing investment in Expanding our Further automation and technology, data and our customer proposition, E-commerce technology investment marketing investment. marketing capability Auction4Cars.com as sales migrate to and leveraging our data. platform to grow and E-commerce channels. Led by online sales accommodate new and fulfilment capacity supply channels. increase in new markets. Powered by our people See more detail on P30 Underpinned by a commitment to: Our Our people Our communities Governance Risk stakeholders and culture and the environment management See more detail See more detail See more detail See more detail See more detail on P22 on P31 on P28 on P32 on P36 Motorpoint Group plc 2 Annual Report and Accounts 2021 Strategic Report Strategic Governance Financial Statements Financial “ We’ve been protected and supported financially throughout the pandemic as well receiving training and development opportunities. I also appreciate that many of the Senior Leadership Team are approachable and friendly to colleagues of all levels.” Team Member IT Support Head Office Motorpoint Group plc Annual Report and Accounts 2021 3 AT A GLANCE CONTINUED Our Brands A Group focused on growth through two distinct channels: Motorpoint and Auction4Cars.com. Motorpoint is the UK’s leading omnichannel vehicle retailer. Auction4Cars.com is the UK’s leading independent trade car auction site. Motorpoint Auction4Cars.com Our retail offer of nearly new cars that are under three years Auction4Cars.com, a business-to-business entirely old or have completed less that 30,000 miles provides online auction market place platform, allows an efficient and customers with an omnichannel purchasing journey quick route for sale of part-exchange vehicles which do not combining online with 14 retail branches nationwide. fall into our nearly new retail criteria. The business benefits We also offer a range of commercial vehicles under from over 9,000 registered trade users. the Motorpoint brand. 20+ years Wholesale >9,000 Consumer nearly new vehicles Customers omnichannel dominance online and growing only Lowest online #1 83 buyers’ fees Low Value retailer cost base NPS from £30 Motorpoint Group plc 4 Annual Report and Accounts 2021 The Car Buyer’s Champion Report Strategic Our talented and engaged team are focused on making Car Buying Made Easy for our customers and ensuring we achieve our vision. Choice Value Choice for our customers means not only Being the biggest allows us to secure the Governance the model and price range of available best stock at competitive prices when we vehicles we stock, but also the options source stock and we pass those savings through which they can view, purchase, on to our customers. Efficient new branch and take delivery of their vehicle. capital investment and no requirement to pay for goodwill helps manage the overhead base. Service Quality Statements Financial 100% stock mobility across the UK between Motorpoint Quality Standard sits at any of our branches means we are able to the core of our operations, ensuring provide convenience-led initiatives, such we deliver the highest levels of quality as Same Day Driveaway, free Home Delivery, of product and service along the entire Contactless Collections and a range of customer journey. financing and ancillary products. Part- exchanges are competitively priced and provided and disposed through Auction4Cars.com. Our people Our people are at the heart of our business, “ I have never been in such a not least in ensuring the quality of the customer supportive working environment, experience; this is why we are determined to where everyone works as a team. continually focus on our team engagement. The management genuinely care for your well-being. I always feel motivated and enthusiastic when in work.” Team Member Customer Service Swansea See more detail on pages 23 and 29 Motorpoint Group plc Annual Report and Accounts 2021 5 INVESTMENT CASE What makes us different Key highlights Only nearly new cars Nationwide 20+ years of Always Multiple revenue – under three years / branch network customer insight and lowest price streams – Motorpoint, 30,000 miles innovation Auction4Cars.com, ancillary services and finance We make car buying easy by being online and in branch We have invested in creating a deeply embedded digital and retail omnichannel customer journey that gives the car buyer the choice of how to buy their next car in a way that fits their lifestyle. Easy to Easy to Easy to Easy to Easy to find view buy collect contact Branch Diverse and Enthusiastic In branch locations vast range of team to help stock to customer Customer browse and through the sales agents within test drive process branches Same day Friendly, highly driveaway trained team Home delivery available Reserve and both online Collect and at branch Comprehensive 360 virtual tour Finance online search of the vehicle completed in Online engine and gallery of privacy of own images with home and with technical access to all specifications information KEY BENEFITS OF BUYING FROM MOTORPOINT • Extensive Choice • Flexible Finance Options • Free Home Delivery • Great Value - Motorpoint Price Pledge • Competitive Part-exchange Prices • Same Day Driveaway • Award-Winning Service • Test Drives Available • Contactless Collections • Quality Standard • Buy Online, Collect in Branch • 14 day money back guarantee Motorpoint Group plc 6 Annual Report and Accounts 2021 MARKET OVERVIEW Strategic Report Strategic Governance Financial Statements Financial Accelerated E-commerce investment means we are well positioned to further increase market share.