October 16-31, 2012 Volume 1, Issue 11 `100 30 VIKRAM MALHOTRA ANURAG KASHYAP COO, VIACOM 18 MOTION PICTURES FILM MAKER AND PRODUCER A CONVERSATION ON FILM MARKETING The duo discusses the future of film content and marketing with a noted content researcher, Shailesh Kapoor. 12 8 38 40 PLUS FEVICOL Drifting Bond 14 HAVAS Just Another Name 16 IRS Q2, 2012 Report Card 22 CINTHOL CARTOON NETWORK PROFILE Youthful Turn New Avatar Alok Agrawal SAB To lure the youth, it has Ben10 is now avalaible on From advertising to The Fight at 8 PM 42 shed its macho image. print through a magazine. broadcasting. 245 million page views No.1 Hindi website Contact:
[email protected] Source: Google Analytics EDITORIAL This fortnight... Volume 1, Issue 11 EDITOR Sreekant Khandekar n the year 2000, I had the opportunity to interview Shammi Kapoor. During our conversation, he made a statement – ‘Me and you, we don’t PUBLISHER I Prasanna Singh October 16-31, 2012 Volume 1, Issue 11 `100 watch films’. That was the phase of Indian cinema, when the educated EXECUTIVE EDITOR 30 consumer stayed away from the theatres. Cinema, at that point of time, was Prajjal Saha meant for the masses or the front benchers. The storyline of these films, which SENIOR LAYOUT ARTIST was mostly formula driven, was aimed at this segment. This was when there Vinay Dominic were only single screen theatres in the country. PRODUCTION EXECUTIVE Andrias Kisku As the single screen theatres made way for multiplexes across the country, ADVERTISING ENQUIRIES VIKRAM MALHOTRA ANURAG KASHYAP COO, VIACOM 18 MOTION PICTURES FILM MAKER AND PRODUCER Indian cinema expanded its reach as well.