Women and Soap-Operas: Popularity, Portrayal and Perception
International Journal of Scientific and Research Publications, Volume 2, Issue 6, June 2012 1 ISSN 2250-3153 Women and Soap-Operas: Popularity, Portrayal and Perception Dr. Aaliya Ahmed Media Education Research Centre, Kashmir University, India Abstract- In the multi-media world of today, television has immense popularity. The closed soap opera is more common in emerged as an important instrument of transmission of Latin America, where it dominates primetime programming from knowledge and information. Working as a complimentary agent Mexico to Chile. In India, Geet, Dil Mil Gaye fall in this to other sources, television has enhanced the process of change category. These „telenovelas‟ are broadcast nightly and may by providing timely information about education, hygiene, stretch over three or four years and hundreds of episodes. They health, customs and so on. The purpose of television is to inform, are, however, designed eventually to end, and it is the educate and entertain its viewers. Television, because of its anticipation of closure in both the design and reception of the predominance of visual movement has the capacity of bringing closed soap opera that makes it fundamentally different from the the world into the living room with great authenticity and open form. The term itself signals an aesthetic and cultural efficacy. As a result of this, television has a more profound and incongruity: the events of everyday life elevated to the subject persuasive impact on its viewers, particularly women. Women matter of an operatic form. are treated as “special audience groups”, so that appropriate measures can be taken to cater to their propensities and inclinations.
[Show full text]