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Serial Name Channel Name TRP . Pavitra Rishta Zee TV 5.1 TRP We will tell you the TRP of the Top 10 TV Serials of the week here. So just watch out below for the TV Program you watch and check its TRP: Serial Name Channel Name TRP . Pavitra Rishta Zee TV 5.1 TRP . Pratigya Star Plus 4.1 TRP . Jhansi Ki Rani Zee TV 3.7 TRP . Bidaai Star Plus 3.5 TRP . Yeh Rishta Kya Kehlata Hai Star Plus 3.5 TRP . Uttran Colors 3.4 TRP . Agle Janam Mohe Bitiya Hi Kijo Zee TV 3.3 TRP . Tere Liye Star Plus 3.2 TRP . Laagi Tujhse Lagan Colors 3.1 TRP . Balika Vadhu Colors 3.0 TRP 1. There are 134 million households which own television sets in India; 70 million are in rural areas, 64 million in urban India 2. India is the world’s second largest broadcast market in viewership base as well as the total number of channels (500) 3. An average Indian watches television for two and a half hours a day, South Indians are glued to the idiot box for longer 4. There are more news channels (81 and counting) than general entertainment channels 5. News and current affairs channels has 7.5% viewership share; GECs have 51%. 6. Hindi has 43% reach and audience; the regional language channels put together account for 37% 7. Hindi speaking market is larger but South Indians watch TV for longer, spending close to three hours a day 8. English channels, news and otherwise, gets only 11% of viewership share 9. English news channels have a 0.4 per cent viewership 10. Men watch sports, news and movie channels; women watch soaps and serials http://www.indianexpress.com/news/the-view-from-the-couch/638431/1 http://www.indiantelevision.com/headlines/y2k2/july/july122.htm The television viewership data of IRS 2009 R1 shows a decline in viewership of the national network DD1, while viewership of every other private channel see growth. As per the data, the viewership of DD1 went down by 4.81 per cent, as compared to IRS 2008 R2 at 167.89 million viewers. However the national network stood way ahead of the next in line, Star Plus, which saw a rise of 5.07 per cent with 84.339 million viewers. Zee Cinema has witnessed the maximum rise of 9.41 per cent, followed by Gemini TV and Star Gold with a rise of 5.93 per cent and 5.90 per cent, respectively. News channel Aaj Tak stood third among the top 10 channels in the country with a viewership of 73.689 million. TV Viewers by Regions in India (1998-99) (Million) Home Viewers Other States/UTs TotalViewers Viewers Urban Rural Total Delhi 9.8 - 9.8 1.4 11.2 Uttar Pradesh 15.3 21 36.3 15.7 52 Rajasthan 6.6 7.7 14.3 5.5 19.8 Punjab 4.2 9.1 13.3 3.4 16.7 Haryana 2.8 7.4 10.2 2.2 12.4 Himachal Pradesh 0.8 2.9 3.7 1.6 5.3 Jammu & Kashmir 1.7 7.4 3.1 1.2 4.3 North 41.2 49.5 90.7 31 121.7 Maharashtra 28.2 16.7 45 15.8 60.8 Gujarat 13.1 9.3 22.4 6 28.4 Madhya Pradesh 10.9 12.5 23.4 11.6 35 West 52.3 38.5 90.8 33.4 124.2 Tamil Nadu 20.1 11.9 32 5.4 37.4 Andhra Pradesh 19.5 14.2 33.7 9.9 43.6 Karnataka 14.3 9.6 23.9 4.9 28.8 Kerala 6.3 9.7 16 4.5 20.5 South 60.2 45.4 105.6 24.7 130.3 West Bengal 21.1 11.3 32.4 7.4 39.8 Orissa 4.3 6.3 10.7 5.5 16.1 Bihar 7.9 12.3 20.2 11.1 31.3 North East Zone 4.4 7.4 11.8 4.3 161.1 East Zone & North East Zone 37.7 37.3 75 28.3 103.3 India 191.4 170.7 362.1 117.4 479.5 http://www.indiantelevision.com/special/y2k10/gec_yearender.php Year 2009 shall be a year to recall…if not for all, at least for the Hindi general entertainment channels!!! Even through the recession fever, and the debacle of three channels, the Hindi GEC genre has roared to an eleven per cent growth over the previous year. According to Tam data for Hindi speaking market (HSM), the share of Hindi GEC, which stood at 34.59 per cent in 2008, has moved up to 38.39 per cent in 2009. Despite a strong cricket calendar, audiences batted for entertainment content on the GECs. While daily soaps generated interest with their varied range of focus, reality content brought in male and younger viewers. The fragmentation, led by Colors, helped the Hindi GEC ad market to grow. Says Zee Entertainment Enterprises Ltd (Zeel) chief revenue officer Joy Chakraborthy, "We expect the Hindi GECs to take away Rs 24 billion in ad revenues during FY'10, up from Rs 19 billion a year ago." A more conservative estimate would put the Hindi GEC ad pie at Rs 23 billion, miles away from the competing genres in the broadcasting space. The genre did not just see 'masala' content but also twists and turns in the ratings turf as Colors overturned Star Plus' nine-year monopoly to stay at the top. Also, with recession being the talking tale for '09, the general entertainment space faced hiccups galore. And yet with them came intelligent designs that broadcasters and markets corroborated to fight back the downturn plague. So how did the genre fair in the calendar year 2009? What were the major trends? How did the Top 3 channels - Colors, Star Plus and Zee TV - play the game? Did the economic downturn hamper growth plans? Read on… A Bird's eye View A major part of the year saw a raging ratings war between Colors, Star Plus and Zee TV as the channels used all the ammunition from their armoury for the great GEC battle. Be it staple fiction shows, reality, big movies, scheduling, marketing and promotions! Source : TAM Click here to zoom As the GEC space opened up and audiences got more choices in terms of fresh programming and more channel options, the game was set to change in the GEC room with viewers asking for more. Competition increased as contenders for the top spots transformed as well. Also, in the month of May, Sony Entertainment Television (Set) overhauled its programming. During the course of the year, Sony's old horses - CID and Aahat - delivered and the channel moved from 80 to 180 GRPs to occupy the fourth spot. NDTV Imagine fought on and came up with Rakhi ka Swayamvar to grab its peak ratings. The channel gained in mindshare though in the ratings ladder it still has a long way to go. Meanwhile, Sab, Sony's sibling channel, donned the family comedy hat and started experimenting with different strands within the genre to surge ahead of Star Plus' second GEC Star One. The year also saw the death of Zee Next, while Real (a Turner -Alva joint venture) and 9X (launched by Indrani Mukerjea and Peter Mukerjea with a promise of nine times more) await a verdict on their existence. Opines Lodestar Universal COO Nandini Dias, "Despite two channels almost on the verge of closing down and a couple of channels not doing well at all in 2009, the genre saw a growth in its market share. This is because the gap has been compensated by the top 3- 4 channels in the genre, which have performed fairly well during the year." Surge in Reality Quotient Unlike 2008, when television predominantly targeted female viewers with high-voltage drama soaps, 2009 saw a huge surge in reality content in the overall GEC programming. And the format, coated with not just drama but controversies too, had an impact beyond its ratings. Result? Not just women but men too were driven to the genre. The share of reality shows , which was 4.3 per cent in 2008, increased to 6.9 per cent in 2009, a jump of almost 60 per cent (Tam data, HSM, for top five channels). Source : TAM, Top 5 GECs Elaborates Dias, "Unlike 2008, when the shows were more about Kyunki's and Kahani's that were mainly woman skewed, 2009 saw the launch of a slew of shows, especially reality that targeted both the woman and the men audience equally like Sach Ka Saamna andKhatroan Ke Khiladi." Adds Sony Entertainment Television business head Ajit Thakur, "2009 saw GECs experimenting with non-fictions by launching reality shows other than the usual singing and dancing format." Thus, while viewers were subject to some new and interesting formats like Rakhi Ka Swayamwar, Sach Ka Saamna, and Pati Patni aur Woh, there were a few that failed to catch attention likePerfect Bride and Iss Jungle Se Mujhe Bachao. Not to forget, some old formats did get bigger in their sister seasons like Bigg Boss,Khataron ke Khiladi, India's Got Talent and Entertainment Ke Liye Kuchh Bhee Karega. Additionally, dance-and-music-based reality shows too saw their ultimate high points on Zee TV with Dance India Dance andSaregamapa (with kid anchors). Says Star India EVP marketing Anupam Vasudev, "In order to appeal to urban viewers, we saw differentiation and innovation in the reality space.
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