2015 POST-SHOW REPORT EXHIBItalk 37,364 2015 ATTENDANCE
THE RESULTS SPEAK FOR Large crowds gathered daily to shop, learn and buy! THEMSELVES! BIG CROWDS. BIG SUCCESS. Exhibitors shared their experience in the Thousands of homeowners converged on the Prime Osborn Convention post-show survey. Here’s what was reported: Center for four days of shopping at the Spring 2015 Jacksonville Home + Patio Show, making it a must-attend event again this year. With ideas in mind and money to spend, visitors eagerly walked the show to gain inspiration and % 92 will “definitely” or meet with 365 exhibitors and experts to discuss their projects. Here’s a recap “probably” reserve a booth of the exciting marketplace these buyers experienced. for 2016
88% stated the number of attendees was “excellent,” “very good” or “good”
83% will “definitely” recommend or are “likely to” recommend the show to other potential exhibitors
77% were “very satisfied” or “satisfied” that their expectations of the show were met Shoppers carefully considered their purchase options at the show.
SNAPSHOT OF VISITORS DID YOU KNOW? • 25,272 UNIQUE visitors browsed our show website in the 30 days prior to AT THIS YEAR’S SHOW: the show. Web banners are available at a low cost for you to be in front of • 96% did not attend another home this powerful and huge online audience. show in the market (reach a unique • The most viewed page was the Buyer’s Guide Listing. Did you post your audience) company information there? • 94% are homeowners (sell to a • 1,534 NEW consumers signed up to receive information from us in the qualified audience) future. Ask us how you can communicate your marketing message to this • 82% rated their overall satisfaction as engaged group year-round. “very satisfied” or “satisfied”
BEST OF THE BEST TWEETS + POSTS Congratulations to our winners! Nominated by show staff, • It is going to be a great day these outstanding exhibitors received special recognition at at @TheJaxHomeShow. • Jackson ville Home + Patio the show. An award honoring their achievement was presented Come see me at noon and Show, March 5-8th visit to them by the show team. These exhibitors went the extra @ChrisLambton13 at 1 p.m. #Booth S5-11#PrimeOsborn mile in their efforts for exceptional booth quality. Will you be #dynamicdoublefeature @TheJaxHomeShow included in this illustrious group next year? Tweeted by @divaofdiykc Tweeted by @FoundationPros
• #MattAboutJax Here’s a • Check us out this weekend behind the scenes look at at the Jacksonville Home Best Kitchen @TheJaxHomeShow with & Patio Show at the Prime & Bath the @PrattGuys. Osborne. Booth 721. Display Tweeted by @MattPittmanFTU Tweeted by @GTJAX Matt Herman of Cabinetry • Great view & aroma working • The Jacksonville Home & Masters next two the food trucks at Patio Show is 3 Days away. with the home + patio show This Thursday thru Sunday, Leonor @TheJaxHomeShow you can shop, compare and Moore of @JaxTruckies save. Marketplace #JaxHomeShow Tweeted by @999gatorcountry Events Tweeted by @tonymannradio
• Gr eat Sunday Follow us on Twitter! @TheJaxHomeShow! Food @TheJaxHomeShow trucks and great vendors! Come visit! #SkyFlexUSA #skyflexjax #Jacksonville Like us on Facebook! Tweeted by @SkyFlexUSA Home and Garden Events Best New Product Gary DiStefano PERFECT of Rhino Pro PORCHES Floors with Cottage by the Sea Diana along with G&H Lossing of Reclaims & Rockaway Marketplace Events Gardens, created two perfect porches and showed how to transform outdoor living spaces into an entertaining and relaxing environment.
The “Promoting SEEN AND HEARD From radio and television to online and print, the Spring The Show” Award Jacksonville Home + Patio Show was a hot topic for local Michele media! The show received extensive coverage on media outlets Johnson of including: Super Sod with Diana PRINT RADIO Lossing of The Florida Times-Union WAPE 95.1 FM Marketplace Events Jacksonville Magazine WEJZ Lite 96.1 FM WJCT First Coast Connects (NPR) ONLINE firstocastnews.com TELEVISION folioweekly.com CW I Know Jax Best Overall Display - Earthworks/Pratt Boys jacksonville.com WJAX-CBS Most Creative Exhibit - Axiom Outdoor, Ryan Jundt thespecktator.com WJXT-4 wjxt.com WJXX-25 BEST USE OF SMALL SPACE - Sunrise Pools, Mike & Kristen Remeika WTLV-12 Rookie of the Year - Dwell Done Interiors, Linda Gaines CENTER OF ATTENTION VOICING YOUR OPINION Lively presentations, from both local and national experts on Here’s what exhibitors in this year’s show had to say: the Main Stage, kept the crowds enthralled and inspired “I received a large order from “We were very impressed consumers with the latest trends in DIY, creative solutions a hotel in Georgia! This was at how clean and organized in remodeling and landscaping, mouth-watering cooking all because they saw us at the the event was! Everyone in demonstrations and fresh ideas in home décor. show!” attendance seemed to be Gordon Swenson of North enjoying themselves and we Florida Outdoor Furniture were able to introduce our exclusive sunrooms to the “Now that we have done a few Jacksonville market with good shows, prospects come by to results!” Chris Lambton say hello and that recognition Jill Cram of WCI Renovations, a of HGTV’s has translated into current and div.of WCI Group Inc. “Yard Crashers” future business.” Teresa Fennimore of “We generated numerous leads NHance Wood Renewal that will result in sales. We are very happy with the results of “This was the most amazing each show that we’ve attended show… I generated over with Marketplace Events!” $50,000 in sales!” David Neese of JulieAnne of A-Box TV All Seasons Roofing
Leanne Lee Diva of DIY
JACKSONVILLE GNOME + PATIO SHOW Presented by the Marketplace Events team, each member was responsible for creating their very own gnome to represent each member of the team. Florida Grown, Scottish Heritage and Miami Heat were just a few of the gnomes available for viewing. DRAB TO FAB Local frugalista Lyndsey Almeida of Pink Coffee blog, inspired attendees to take items ready for the dumpster and give them a makeover. Sharing tips, Lyndsey EVERYTHING’S COMING UP ROSES inspired visitors to 2,500 roses were sold at the entrance to attendees & exhibitors. search their own The proceeds were donated to the Jacksonville Rose Society. homes for DIY project! SAVE THESE DATES STAY CALM & DIY DIY expert Chris Tice demonstrated four great space saving items including a drink station, potting bench and towel rack. He also included OCT. 1-4, 2015 MARCH 3-6, 2016 the instructions so Prime Osborn Convention Center Prime Osborn Convention Center homeowners could JacksonvilleHomeShows.com JacksonvilleHomeShows.com replicate his designs. ADVERTISING CAMPAIGN Print Ads Admission Passes Show Guide (12 pages) Emails
Billboards
GETTING THE WORD OUT Web Ads Advertising spend topped more than $121,000! Spreading these dollars across multiple media – television, radio, print, outdoor and online – ensured total saturation of the local market and drove thousands of attendees through the doors!
SPONSORSHIP CALL TODAY TO BOOK 2016! Looking for unique ways to gain additional exposure before, during and after the LEONOR MOORE (Alpha A-K) show? Contact Rosanna Hrabnicky at Exhibit Sales Consultant 888-248-9751, ext. 104 or 407-363-7653, ext. 12 [email protected] for rates and info [email protected] for this or any Marketplace Events show. DIANA LOSSING (Alpha L-Z) SATISFACTION Exhibit Sales Consultant GUARANTEED 407-363-7653, ext. 13 Any attendee who was not completely [email protected] satisfied with the Jacksonville Home + Patio Show was able to visit the Show Office to CRISTIAN MOORE submit paperwork to receive a full refund. This Group Manager guarantee was promoted in show advertising. From Left to Right: Kyle Shelton, Liz Harper, Leonor 407-363-7653, ext. 15 We’re pleased to report that out of 37,364 [email protected] visitors, we received 0 requests for a refund. Moore, Diana Lossing and Cristian Moore
TIPPING OUR HAT TO YOU We gratefully acknowledge the support of our valued customers and sponsors. The success of the show depends largely on you. Thank you for making this year’s show memorable.