Volume.21 2012

ISsN 1739-5089

The Official Magazine of the Promotion Organization for Asia Pacific Cities

Volume.21 2012 | | China | Tianjin Korea |

Youhao Square, Dalian Tourism Promotion Organization for Asia Pacific Cities

TPO is a network of Asia Pacific cities and a growing international organization in the field of Tourism. It serves as a centre of marketing, information and communication for its member cities. Its membership includes 68 city members and 32 industry members representing the private sector, educational institutions and other tourism authorities. TPO is committed to common prosperity of Asia Pacific cities geared toward sustainable tourism development.

Geoje, Korea trend & Analysis 52 Great Potential for MICE Tourism

55 The Importance and Impact of Food Tourism

tpo News

58 Industry News

62 Organization News

64 Best Tourism Product The Official Magazine Directory Scope of the Tourism

70 TPO Objectives & Members Promotion Organization for Asia Pacific Cities

Published by TPO Secretariat 2012 Volume.21 # 1208, 2 Dong, Yeonje Gu, Contents 611-807, Korea Tel : 82-51-502-2984~7 Fax : 82-51-502-1968 Website : www.aptpo.org E-mail : [email protected] TPO Focus Destination Guide Publisher Hwan-Myung Joo 06 Culture 20 Special

representative City of Northeastern Director of Planning Launy Choi Kyushu Editor in Chief Myung-Hyo Chung Oita, Editorial Director -Joo Shin Editor Su-Jin Kim, Jae-Hyuk Jung, Seon-Ae Yu Travel Dalian 07 Port City Hidden in the Continent Intern Su-Mi Jung colorful Adventure of Soccer, fashion and woman. Those are words searched with the Photographer Choong-Keun Oh Ipoh, Malaysia keyword, Dalian. The close but strange city is just the hometown of the pro soccer team where Korean player Jung-Hwan Ahn belongs to, Art Director Teak-Keun Park 08 Interview the city of latest fashion trend or the hometown of a glamour girl. Designers Jin-mi Lee, Bo-ra Lee Going back in time, Dalian is the address of the Lushun Prison where Contributing Designer Sin-ae Lee Azran Osman-Rani, Malaysia the independent movement activist Jung-Geun Ahn was jailed. We started journey to Dalian without any information. Located at the Edited by AB-ROAD Co.,Ltd. Wang Li Hua, China southern part of the Peninsular, Dalian is still China but is Changwon B/D 2f, 97-31 Seongbuk-dong, far from it at the same time. We went there with three words, soccer, Seongbuk-gu, 136-823, Korea fashion and women. The land was vast and the population was huge. 10 Sketch Tel : 82-2-3676-2001 th Fax : 82-2-763-8607 the 5 TPO General Assembly Sketch 32 City Tour 1 Website : www.abroad.co.kr A Smart Travel in the Crisis Yeongju, Korea 14 Festival Calendar 40 City Tour 2

18 People Tourism Scope 2012 vol.21 mayor of CITY Tianjin, China Registered January 28. 2005 Registered No. Busan Sa-01014 46 City Tour 3 Published Nov. 30 2011 HONG-CHUL YUM Published by TPO Secretariat Tel : 82-51-502-2984~7 Gunsan, Korea Fax : 82-51-502-1968

Copy right “Tourism Scope” All right reserved TPO Focus Culture TPO Focus Travel

Representative City of Northeastern Kyushu Kyushu and Onsen, Onsen and Kyushu. It is true that Kyushu Island is Colorful Adventure just considered as Onsen town in the close but distant nation, Japan. Indeed, Kyushu Island has many tourism spots famous for Onsen includ- The Hidden ing Beppu, Yufuin and Oita and is good for travel in cold days as it has a Ipoh, warm temperature. However, looking closely, Kyushu has many things to enjoy other than Onsen and foods and culture are different from those of Malaysia Onsen Village the main Island. Other than famous tourist destinations such as Kita- Kyushu, Hakata and , the southern part has the cities with long history and tradition. Onsens in the eastern part have different colors One of the oldest cities in Malaysia, Ipoh Oita due to the concentration of sulfur and different efficacies. One of the has grown into one of the four largest cit- Onsen towns is Oita City where Oita Province Office is located at the ies along with the tin industry and the northeastern part of Kyushu. Oita has the largest yield of hot spring in advantage of being the transportation cen- Other than famous tourist destinations Japan along with the attractive natural environment. ter connecting large cities. Various such as Kita-Kyushu, Hakata and Oita City has 170 places where you can enjoy hot spring. You can easily cityscape created by various ethnicities Fukuoka, the southern part has the cities find Onsen near your hotel as the city has abundant yield of water. And including Malaysian, Chinese, Indian and with long history and tradition. Onsens in the water in Oita gives different feeling from other regions as its high Portuguese, and beautiful nature makes Adventure Finding Ancient Nature the eastern part have different colors due concentration of sulfur makes the water have dark brown color and slip- Ipoh from just a passing transportation Getting out of the downtown, you can fully feel the beauty of the city’s to the concentration of sulfur and different pery texture. And each Onsen has different effect. Among them, Tsukano center to a must-visit tourist destination. natural environment. It takes only 20 to 30 minutes by car even from the efficacies. One of the Onsen towns is Oita Onsen famous for its long history is good for gastrointestinal disorders. suburban area. Therefore, it is not difficult to have the adventure to the City where Oita Province Office is located Drinking the Onsen rich in carbon dioxide, sodium and hydrocarbon nature through public transportation or travel agency’s tour package. at the northeastern part of Kyushu. sodium is also effective in treating gastropathy, chronic constipation and diabetes, and therefore the Onsen attracts many visitors every year. Nibu Gunung Lang Recreation Park Onsen is famous for speeding up metabolism and outdoor Onsen sur- Gunung Lang Park is closest to Downtown Ipoh. Visitors can enjoy lime- rounded by the nature. stone topography near city. The topography has been created over the last Oita is literally the Onsen Old Downtown Full of Interesting Buildings 500 million years and has been preserved as a hidden garden. Inside the Paradise as you can enjoy Tour to downtown Ipoh usually starts from railway station. Ipoh Railway limestone mountain fence, three lakes and 85 species of plants created a quality Onsen anywhere in Station which has a round dome at the center is loved by Ipoh citizens quite landscape on the 280,000m2. the city. Oita City has expe- as it is also called as ‘Taj Mahal’. The Moroccan and Victorian-style rienced a drastic develop- building is small but clean and sophisticated. At the garden where a Perak Tong ment in the 1950s. It was a fountain cools off the heat of the day, red bougainvillea which symbol- The largest cavern temple in Ipoh, Perak small city with the popula- izes Ipoh, blossoms. Ipoh tree is planted at one corner of the garden. Tong is located near the Gunung Lang tion of only 100,000 after The city’s name came from the tree. Not long ago, the tree was easily Park. A Chinese monk established the the war ends. However, found in the city. However, as the city develops, they disappear so that temple at the huge natural cave on the Oita was benefited from the city have only three Ipoh trees. The Ipoh Town Hall across the sta- 122m-high limestone hill in 1926. The the rapid economic devel- tion is the symbol of downtown Ipoh. The white building similar to the temple has a 12.8m-tall seated Buddha opment of Japan in the station which was built statue, 40 Buddha statues and unique 1960s. The small village during the Britain’s colo- Chinese murals inside. As stepping on blessed with pristine nial rule is tasteful neo- 385 stairs leading to the inside the cave, nature grew after the mod- classic building. Across you can reach the top where you can ernization. The city execut- the State Mosque, another overlook the suburban Ipho region at a ed the industrial promo- landmark, Birch Memorial glance. It looks like a water paining, tion strategy. Being desig- Clock Tower stands tall. oddly with tin mine and refineries. nated as a new industrial Anticlockwise, 44 great city, Oita became the representative industrial city in Kyushu Island. In figures who changed the Sunway City Ipoh 1963, the population of Oita City doubled to 210,000 in 10 years. The cur- world from the pre-historic Tambun is famous for water theme rent population is 470,000 and the land area is 501㎢, a bit smaller than period to today including park and Onsen. Ipoh Sunway City is Seoul. Natural environment and modern culture well harmonize in Oita. inventors, theorists and the best attraction complex in Ipoh Every fall, the city boasts beautiful landscape with autumn leaves as it politicians are painted on where entertainment facilities gather. has dense forest other than Onsen. Festivals around the village height- the tower. Moslem market At the center is water theme park ‘Lost ened the festive mood in summer and fall. In addition, the city is famous opens around the tower World of Tambun’. The water here is for the best shitake mushroom, which takes up 20 % of the domestic every Friday. The market is good for skin as it is natural hot production. Kyushu is exciting for Hakata and Kita-Kyushu. Traveling small but is full of interest- spring of Tambun coming from the around the main island is enough. However, Oita, located at the north- ing Moslem goods includ- 600m deep underground and is rich eastern part of Kyushu, is a must-visit for its natural environment, civiliza- ing traditional food, in minerals including calcium and tion, culture, festival and Onsen. How about traveling Oita which is abun- books, cosmetics, per- magnesium. It is also equipped with dant with water and forest? Traveling around Kyushu starting with Oita fume, hats, religious music the adventure river with the 600m-long artificial wave pool, children will make you different experience in Japan. CD and lecture video. pool, artificial beach, attraction, tiger zoo and futsal field.

6 7 TPO Focus Interview TPO Focus Interview

and New Zealand. Next, we have worked hard What is the best-selling tour product in your Azran to achieve on-time performance and reliability Wang Li Hua company? What are your recommendations rates better than even full-service airlines. This towards future tourists? year, we are consistently surpassing on-time , , Japan, and performance rates of over 90% for our flights. Macao. We would like to recommend a free Osman-Rani We also have a comprehensive Safety Man- travel tour to South Korea, or a romantic tour agement Program that is certified by authori- to Bali. For future tourists, there is good news ties around the world, including from Australia, to announce. The company is planning a Europe and Japan that rigorously audit our direct charter flight to Bali Board Chairman of Dalian Gulian International CEO of AirAsia X Sdn Bhd operations. Finally, we offer a convenient service and we Travel Service In your opinion, which factors distinct your are looking to enhance our service quality fur- company from other travel agencies? Why Recently, Low Cost Carrier (LCC) has come into the spotlight by lowering the ther. Our websites and mobile sites enable This company was founded in Dalian in 1989 based on the proposal by do tourists select your company? cost through limited cabin services. AirAsia X is a leading budget airliner in Asia passengers to purchase tickets directly. In case China National Tourism Organization. With a great pride such as ‘One Gulian never takes the same road. Persisting with extensive international routes including Malaysia (Kuala Lumpur), Korea, of Korea, we have call centre of top 100 travel agencies in China’ and ‘One of top 10 travel agencies its innovation and people-oriented mind is Japan, China, Australia, New Zealand, Iran and Europe. Azran Osman-Rani, the operators. We are also upgrading the quality in Dalian City’, it has become a respected and reliable travel agency in the long held principle of Gulian. High-quality CEO of AirAsia X, has played a key role for this success. of our local onboard service, from having China. Based on exquisite services and a variety of travel products, service, high-quality staff, the most reason- Korean cabin attendants, serving quality Kore- Dalian Gulian International Travel Agency is still evolving. able travel routes, the most favorable price an meals and even Korea’s most popular drink makes Gulian the leader agency in the tour- Can you introduce about AirAsia X to us? distances. The aircraft that we use are new, Soju (Korean distilled liquor) on board. ism industry. By choosing Gulian, we assure AirAsia X is an airline focused on providing with more comfortable seats, including Flat- stration Unit’ and as well as customers of its services. affordable lowest-fares for long-haul routes, Bed business class seats What is the most important project in prog- many other honorary titles. under the AirAsia brand. We are a global pio- ress? Please describe your plan for the proj- As a national franchise travel Please tell us about your company's mar- neer in low-cost long-haul aviation, using How much has AirAsia X improved this year ect in detail. agent for outbound Chinese keting strategy, planned activities and widebody aircraft (Airbus A330-300) to fly to compared to last year in terms of growth There are many but the most important stra- citizens travels, Dalian Gulian goals in 2012. routes from over 4 hours to 12 hours dis- rate? What is your sales goal for 2012? tegic initiative for us is to keep maintaining International Travel Service is Our goal is to enlarge international charter tance. We connect , through AirAsia X is still going through a period of our strong on-time performance and safety/ the only agent in the 3 North- flights, and promote outbound tour products our hub in Kuala Lumpur, Malaysia to a glob- rapid growth. We launched in November reliability track record. This is an area where east Provinces to charter into the market. al network of long-haul distances across 2007. In 2009, we tripled our sales and reve- we do not compromise, and we expect to be direct flights, with over 400 Korea, Japan, China, Chinese Taipei, Australia nue compared to 2008 (our first full year of among the world’s best airlines for reliability. flights and 50,000 tourists and New Zealand, India, Iran and Europe. operations). In 2010, we almost doubled our We invest in state-of-the-art predictive engi- annually. growth rate and achieved revenue of RM1.3 neering systems and tools, and invest signifi- Gulian International Travel Outline of the Company It seems that a lot of people confuse AirAsia billion, or approximately US$450 million. We cantly to offer our pilots and engineers the started as single tourism *The Number of Employees : 62 Per- X with AirAsia. What is the difference are expecting to continue to grow by about best training programs. agency and diversified its sons between the two brands? 50% in 2011, and a further 20% in 2012. business with wholly owned *Paid-in Capital : RMB 2,000,000 Total Revenue/year : RMB 85,000,000 To the consumer, we do not intend to empha- Long-term, we have a confirmed aircraft order AirAsia X visits a variety of cities. Please subsidiaries : Overseas Inter- * *Major Business : Inbound tour, local tour, domes- size the difference between AirAsia and AirA- book that will take us from our current fleet of mention your marketing strategies by city. national Travel Service of Jilin, tic air ticket sales agent service, conference service sia X, because we use the same ‘Consumer 11 aircraft to 40 aircraft by 2020, a capacity The most important marketing principle in Dalian Huachen Media Co., *Established in Year : 1989 *Cooperating Companies : Century international Brand’, i.e., AirAsia (and the same website growth of about 15% a year. every city is to be locally relevant and to be Ltd., Dalian Huachen Confer- travel agency in Liaoning, Shenzhou international AirAsia.com). Behind the scenes, we differ consistently present, especially in the digital ence & Exhibition Company, travel agency in , Phoenix holidays travel because we specialize it using bigger wide- Why should people use AirAsia X? What are space. This means offering local language Dalian Sea Cucumber Compa- agency in Peking, Environment international travel agency, Youth travel agency in Peking, International the strengths of AirAsia X? body aircraft that is capable of flying longer content, continuously having our brand pres- ny, and Dalian Gulian Aviation travel agency in overseas in Shenzhen, Caesar’s Firstly, we are the world’s most cost- ent in consumer media, and having on-going Services Company, in order to travel agency in Peking, Classic holidays travel efficient airline. This allows us to offer promotions and contests to increase the establish solid economic base agency in Shenzhen, Hong Kong good luck interna- tional travel agency, China far international travel the most number of low fares that awareness and appeal of the destinations and social status. agency in Peking, around the world in Peking goes make it affordable for people to fly. that we offer to our target customers. international travel agency, morals of the world trav- Secondly, we offer a wide range of des- Please tell us a brief overview of your com- The Company has gone through 20 years of el agency, china Korean border travel agency, China pure travel agency in Korea, Xuexin travel agency, pany's situation to our readers. tinations. From Seoul, Korea to Kuala As a young CEO, you may be short of free development. Since its establishment in Shen Yang youth travel agency Company in Chinese Lumpur, we have an unrivaled compre- time. However, you are good at Frisbee, Dalian Gulian International Travel Service was 1989, the tourism business seems to have travel agency, Dalian. International travel agency in hensive network across Southeast Asia, surfing, snowboard and marathon. What founded in 1989, is approved by the National undergone many changes, what is the big- China, Dalian Kang Hui international travel agency in Dalian, Communication international travel agen- from tropical island paradise like Pen- makes all these possible? Tourism Administration as one of Chinese gest change to the company so far? cy in Dalian, Overseas in youth travel agency Dalian ang, Langkawi, Phuket and Bali, to pul- Waking up early in the morning! Outbound Travel Agents. The Service has won The biggest change so far, is the Travel agen- in Dalian travels company, the Fu travels interna- sating cosmopolitan cities like Kuala many honorary titles, such as ‘Top Hundred cy’s charter project. The rapid development tional travel agency in Dalian, International travel agency in northern Liaoning, Chinese country trav- Lumpur, , Bangkok, Jakarta, What are your business plan for 2012 and Nationwide Travel Agencies’, ‘Top Ten Liaon- of the project, only after a few years, led the els company in Dalian, Jiulong International travel to exotic historic and eco-tourism sites long-term goal? ing Province Travel Agencies’, ‘AAAA-Class company into the ranks of China’s Top Five agency in Dalian, Gold color holidays in Dalian like Angkor Wat, Borobodur, Sabah, Keep achieving world’s best standards in International Travel Agencies’, ‘Double Ten Hundred Travel Agencies. This is the result of international travel agency, Eastern day off interna- tional travel agency in Dalian, Ruide international scuba islands across cost-efficiency, on-time reliability and safety, International Travel Agencies’, ‘Honest & the company’s embodiment of consistent travel agency. – and even onward flights to Australia and customer convenience and comfort. Quality Tourism Agencies in Dalian Demon- innovation.

8 9 TPO Focus TPO General Assembly Sketch

Member Session 1 : management’ and ‘measures to increase exchange among TPO member Case Study Presentation cities’ were discussed. Secretary General of TPO, Hwan-Myung Joo by TPO Members opened the discussion by introducing the participants. Mayors from 11 This Session was about sharing member cities including Dalian, Guangzhou, Busan, Fukuoka, , various tourism strategy patterns Ipoh, Busan Jung-gu, Sanya, Gunsan, Georgetown and Kota Kinabalu focusing on the cause and effect participated in the discussion. Before the discussion, the Founder and of successful tourism promotion. President of Tourism & More, Dr. Peter Tarlow came up to the stage. Dr. The session was opened by MCM Peter Tarlow said, “Tourism crisis can’t be defined as it is the result of Group Holdings CEO Manuel C. very complicated factors”, and added that “It should be made clear that Menendez and case study presen- tourism basically requires wear and tear expenses.” The following discus- tations of the nine member cities sion dealt with natural disaster and economic crisis in-depth. Mayors of continued. He emphasized on the the cities exchanged ideas about the tourism industry’s attitude toward importance of tourism in the 21st unpredictable natural disaster and somewhat predictable economic cri- century by saying “Economy and tourism have close relations. Not only sis. The discussion on member cities cooperation on crisis management developing countries but also advanced countries are dedicated to the smoothly moved on to the measure to increase the exchange among tourism industry”. The case study presentations were very meaningful as TPO member cities. Propelling joint projects such as holding TPO Travel member cities were able to learn more about each other. Representative Fair and revitalizing Travel Agency Network Project were suggested. No of Dalian introduced their measures to boost the stagnating tourism one can prevent natural disasters nor economic crisis, alone. The discus- industry due to financial crisis. Sanya of China, Iksan, Gusan and sion became the first step to developing solid foundation of the tourism of Korea made presentations and then Penang, Kota Kinabalu, Ipoh of industry based on the shared experiences and knowhows. Malaysia and Jakarta of Indonesia made a presentation about their cases and plans, respectively. Member Session 2 : TPO Workshop At the second member session, various ways in promoting TPO busi- Japanese Tourist Cities Presentation nesses were discussed. The CEO of the MCM Holdings Group Manuel C. The Japanese Tourist Cities Presentation started at noon along with the Menendez declared the opening of the session and the workshop was luncheon. Kagoshima, Kumamoto and Fukuoka participated in the pre- composed of 20-minute plenary session, 90-minute group discussion sentation held at the reception hall on the 2nd floor of the Furama Hotel and 20-minute closing session. The mainly discussed agenda in the West Wing. Before the presentation of these three cities, Vice Mayor of workshop was about finding ways to promote joint projects. Ongoing Fukuoka, Yamazaki Motoki encouraged the slightly decreased number of projects such as Overseas Joint Marketing Project, Student Travel Chinese tourists to Japan by adding that “the number of Chinese tourists Exchange Program (STEP) and Travel Agency Networking Project were decreased sharply after the earthquake on March 11. But the Kyushu reviewed. Priority among joint projects and new projects in the future A Smart Travel in the Crisis Shinkansen which was newly opened on March enables traveling were also discussed. The 10 core projects, Bright Vision 2020 plan he th eneral ssembly talks about how to manage crises in tourism T 5 TPO G A between major cities in about 1 – 2 hours. I personally recommend the grabbed participants’ attention. It includes Enlarging the tour package including three cities Fukuoka, Kagoshima and Kumamo- Membership(Big Body), Establishing a tourism development coopera- to.” During the presentation, Chinese traditional food was served and the tion fund and Building business cooperation network(Real Power), Build- attraction of the Kyushu Island with abundant nature was the main topic. ing a database of tourism industry information and Researching the Editor Jae-hyuk Jeong Photo by Choong-geun Oh 1st day Various festivals, shopping streets comparable to Tokyo, four different tourism market(Infinite Intelligence), Overseas joint marketing and Cooperated by TPO(Tourism Promotion Organization for Asia Pacific Cities, www.aptpo.org) 5 September 2011 landscapes by season, seafood and the advantages of each city were E-marketing development(Gainful Marketing), Operating TPO Tourism well presented. The Japanese tourism industry which is already suffering School(Highlighting Education) and Developing joint projects and Desig- from earthquake and high exchange rate of yen showed its dedication to nating a Visit Member City Year(Tangible Cooperation). The BRIGHT Selected as the host city of the 5th TPO (Tourism Opening Ceremony save itself. vision 2020 Plan which was named after their first letters reflects that the Promotion Organization for Asia Pacific Cities) The Furama hotel lobby was crowded with people from early morning of future tourism industry is not simply about promotion and product General Assembly, Dalian was crowded with many September 5. Representatives of the member cities met at the network- Mayors' Roundtable Discussion development but a complex industry of statistics, exchanges and mar- people from the tourism industry from 36 cities of 8 ing reception held on September 4, a day before TPO’s progaram. Their After luncheon, mayors of TPO member cities had a meeting at the main keting. The topics suggested at the plenary session were discussed in- countries for 3 days from September 5 to 7. At the faces glowed with excitement as the official opening was near. Haibin venue, TianBoFu Ballroom. As one of the most important events in the depth at the group discussion, which was divided into English-Korean Furama Hotel located in the main street of Dalian, Huang from TPO hosted the opening ceremony and the promotional General Assembly, two themes ‘member cities cooperation on crisis group and Chinese-Japanese group. Remin, representatives of the TPO member cities video of Dalian was played. Dalian is the gateway of the southeastern shared their own cases and development directions part of China and the cultural city created by Han Chinese and minority of the tourism industry and discussed tourism strat- groups. The video introduced many things about Dalian that were not egies to handle external factors such as natural well known. After the video introduction Li Wancai, the Mayor of Dalian, disasters and economic instability. And there were greeted visitors by saying “tourism is the fastest growing industry in the also discussions about promotion tourism through 21st century and Dalian is one of the most important tourist destinations cooperation and building relations among travel in the Asia Pacific region”. It was followed by the congratulatory remark agencies. In the early autumn, the General by Xu Jing UNWTO Regional Director for Asia Pacific Cities. He said that Assembly held at the port city in the southeastern “the center of the tourism market is moving to the Asia Pacific Region. part of China was a small harvest to TPO. Asia What does it mean to tourism?” Member cities seemed to agree with Pacific cities gathered once again for long-term the importance of sharing information, building up trust and continuing and sustainable tourism. exchanges to promote a better tourism in the Asia Pacific regions.

10 11 TPO General Assembly next host city of the 6th TPO General Assembly in 2013. Heated discus- The main event, General sion on TPO joint projects including student travel exchange project, Assembly was held at Tian- travel agency network project, project of building tourism statistics data- BoFu Ballroom at 2 in the base and overseas joint marketing project were mentioned once again. afternoon September 6. With TPO Travel Fair as part of the overseas joint project has been approved the participation of 35 repre- as priority project, and project for the cooperation between member cit- sentatives from 35 member ies on crisis management of tourism industry and project for expanding cities, the Secretary General exchanges among member cities have been approved as reserve project of TPO Hwan-Myung Joo as a result of discussion. opened the session. As the most important session of Farewell Reception & TPO Best Award the assembly, about 150 peo- People meet and time comes to say good-bye. The representatives of ple attended the meeting the member cities had a farewell reception at TianBoFu Ballroom at 6. At and the vibrant discussion the beginning of the reception, Vice Mayor of Dalian and Vice Mayor of was made. General Assembly Guanzhou made a speech about the successful hosting of the 5th TPO is the supreme decision-making of the TPO. Representatives of each General Assembly. After the speech, TPO Best Award was followed. The member city and industry member organizations gather every two years awards were given to the cities who showed outstanding performance in to discuss the matters on organization management and future strate- promoting city tourism including marketing, print advertisement, broad- Special Session for TPO Travel Agency Network discussion had been made about approval of Taichung city and Dalian gies. At the General Assembly, the reports were made on activities of cast advertisement, festival/events, etc. The Best Marketing Campaign On September 5th, when the official schedule of the General Assembly Gulian International Travel Agency that have applied to become a new 2010 and 2011, subdivision meetings, TPO Working Level Meeting and went to Guangzhou and Yantai, Best Print Advertisement went to Sanya, began, meetings were held one after another and discussions were member. As a result, Taichung and Dalian Gulian International Travel TPO Travel Agency Network Meeting. In addition, decisions have been and Best Broadcast Advertisement went to . After 10 awardees concurrently held at two or three different venues with different topics. Agency became new members by unanimous consent. The revision of made about the revision of the TPO statues and election of President were announced, mayors raised their glasses for a festive mood. The Then from 2 o’clock after the luncheon, TPO Mayors’ Roundtable Dis- the TPO statues was discussed and followed a procedure of confirming and Co-President Cities. Guangzhou was elected as the President City evening along with Chinese traditional food and festive atmosphere cussion was held at TianBoFu Ballroom, the Member Session 2: TPO the decision made at the 18th meeting about abolishing the vice presi- and Busan and Daejeon (Korea) and Sanya (China) as the Co-President brightened with the future of the tourism industry in the Asia Pacific cit- Workshop was held at Conference Room and Special Session, for TPO dent position and having no more than 5 co-president cities. Busan and Cities. The next host city of the TPO General Assembly and joint projects ies. The two days of compact and fruitful General Assembly ended with Travel Agency Network was held at the Rose Grill Room. 12 representa- Daejeon (Korea) and Sanya (China) have been nominated as co-presi- were discussed as well. Among them, the decision about the next host the speech by the representative of Daejeon, the host city of the 6th tives of the 10 travel agencies participated in the discussion of future dent cities. city grabbed the biggest attention. Daejeon, Korea was elected as the General Assembly. businesses. The session opened with the discussion on how to cooper- ate among travel agencies to create potential market while preparing 2nd day against the crisis in tourism industry. The representatives of participat- 6 September 2011 ing travel agencies discussed on operating charter flights between Dalian and Busan from October and between cities that have no direct flights from this winter. Seminar on Crisis Management March 11, this year, the earthquake not only hit Japan but also the world The 19th Executive Committee Meeting tourism industry. The number of tourists to Japan sharply decreased and In the afternoon, Executive Com- travel agencies specializing in Japan tours are in crisis. Natural disaster is mittee Members discussed the one of the biggest risk factors in tourism industry along with economic operation of the organization at depression. At the Seminar on Crisis Management held in the morning of the 19th Executive Committee September 6, participants had chance to learn how to cope with the Meeting. Deputy Director General problem in crisis management. 60 representative from 30 member cities of Tourism Administration of participated in the seminar and the in-depth presentations have been Guangzhou, Mr. Li Zhixin, Direc- made by the experts and quality speakers from leading organization. tor General Culture, Sports & Deputy Governor of the Tourism Authority of (TAT) Mr. Sansern Tourism Bureau of Busan, Mr. Ngaorungsi made a presentation about several natural crisis happened Kab-Joon Lee, Executive Director in Thailand and things to learn from the Thailand government’s response Convention & Visitiors Depart- to natural disasters. Founder and President of the Tourism & More Dr. ment of Fukuoka, Mr. Tetsuro Peter E. Tarlow suggested solutions to prevent crisis in advance and min- Fuchikami, Vice Executive Direc- imize damage after the crisis. The ways to respond to the media in case tor of Tourism & Culture Office of of natural disaster were discussed. Executive Editor of the Travel Impact Jakarta, Ms. Tinia Budiati, Head of International Relations and Toursim Newswire Mr. Imtiaz Muqbil emphasized the importance of cooperation Department of Vladivostok, Mr. Saprykin Vladimir, Director of Culture, with the media in times of tourism crisis. The case of Phuket which was Sports and Tourism of Ho Chi Minh, Mr. Nguyen Thanh Rum , Director of damaged by tsunami in 2004 was mentioned. Former President and Sanya Tourism Development Commission of Sanya, Ms. Du Li-Yin, Chief Honorary Advisor of Thai Hotels Association, Mr. Methee Tanmanartragul of Korean Tourism Resource Division of , Mr. Young-Ho Cho, Chief provided specific explanation about the situation and the cooperation of Tourism Promotion Section of Kagoshima, Mr. Takashi Kakimoto, and between the government and the private organization. Natural disaster CEO of MCM Group Holdings of Honolulu, Mr. Manuel C. Menendez dis- might be the biggest enemy to the tourism industry. However, it is not cussed many significant issues concerning the operation of TPO and the matter people can control. The panel discussion was about how to activity plan for 2012. The first agenda was about new membership. The respond to the unpredictable tourism crisis wisely and sensibly.

12 13 TPO Focus Festival Calendar

Ho Chi Minh, | Jan. 18 to 28 worldwide. It has been held in Shanghai successfully for 5 SPRING FLOWERS FESTIVAL years, playing its role as a leading trade platform for inter- Venue: Tao Dan Park national seafood suppliers to enter the China market, The festival is a major Tet cultural event for city dwellers, especially the rich Yangtze River delta region, and for a festive day for flowers from different regions of the domestic suppliers to meet international buyers. Visitors country. The Flower Festival is also a competition rendez- will be able to see new products and understand market vous for gardeners and ornamental-plant artisans from trend in China especially cities around Shanghai. the city and other locales countrywide. In addition, dur- ing this festival, Nguyen Hue road will be decorated with Osaka, Japan | Dec. 22 flowers from 20 to 26. “A garden street” filled with well- KOTSUMA PUMPKIN FESTIVAL shaped flowers, fruits and ornaments from all regions December 2011 Venue: Ikune Jinja Shrine Jeongdongjin Sunrise Spring Flowers Festival January 2012 12 arranged in a magnificent and imposing manner in the 1 On Winter Solstice, there will be an exciting celebration in heart of the city. Ikune Jinja Shrine. People eat steamed sweet Kotsuma Pumpkin and wish for ‘No Disease and No Accident.’ In Kota Kinablu, Malaysia | Jan. the past, it would be sold by merchants in Kotsuma. You CHINESE NEW YEAR CARNIVAL can get candies made of local vegetables and Kotsuma Venue: Lintasan Deasoka, Gaya Street Pumpkin Soju. The event continues from 09:00 to 15:00. Kota kinabalu city will hold this carnival to celebrate the , Korea | Dec. 31 2011 to Jan. 1 2012 It will be over if all Kotsuma Pumpkins are sold out. The Chinese New Year festive season. By taking a stroll along JEONGDONGJIN SUNRISE steamed sweet Kotsuma Pumpkin is served free of the vibrantly lit Gaya Street, your family and friends can Venue: White Sands of Jeongdongjin Beach charge. enjoy colorful cultural performances during this festival. Jeongdongjin where it’s famous for the hourglass has And a variety of stalls will sell Chinese New Year goodies Busan Jung-Gu, Korea | Dec. 1 2011 to Jan.9 2012 been highlighted as another to the extent as well as other interesting and rare items. It will be good that tickets of the sunrise train were sold out several BUSAN CHRISTMAS TREE CULTURE FESTIVAL Taste of the World Food Festival Chinese New Year Carnival to get a special product as a meaning of a new start. months ago. Jeongdongjin where you can enjoy the inex- Venue: Around Gwangbok-dong rd pressibly beautiful scenery such as the pine trees lying The 3 Busan Christmas Tree Festival will be held at Bangkok, Thailand | Jan. slanted by the sea wind, the clear blue sea near to the rail- Gwangbok-dong Street under the motif of ‘the Light of the 9th WORLD FILM FESTIVAL OF BANGKOK road just like getting it wet, steep cliff, coastal road, rail- King of Peace Jesus.’ A 12m-tall spectacular X-mas tree Venue: Paragon Cineplex, Esplanade Cineplex Ratcha- road bank road, and wild flowers bloom along the road. In and 390m-long light tunnel make the festival many fasci- dapisek 5 Jeongdongjin “Hourglass Rotation Event” that starts a new nating. In addition, exciting events such as Photo Zone 9th World Film Festival of Bangkok is postponed from year again by rotating the hourglass a half round at mid- and various citizen-participating cultural performances November 2011 to January 2012 because of the critical night of Dec. 31 with the management of Chambit AD, fire- will be held during the festival. In particular, this year will situation of flood in Bangkok and central area of Thai- Busan, Korea | Jan. works, drum concert, and modern dances are performed. be more exciting with multimedia and IT contents. You land. The objective of the World Film Festival of Bangkok 25th THE POLAR BEAR SWIM can participate in photography and UCC contests on the is to introduce well-made, non-mainstream films from Venue: Haeundae Swimming Pool Ho Chi Minh, Vietnam | Dec. 26 2011 to Jan.1 2012 website. all over the world. More than 80 international films are The Polar Bear Swimming Competition is a popular winter TASTE OF THE WORLD FOOD FESTIVAL 2011 New Year's Eve Countdown Concert Amsan Ice Festival screened at the festival each year. With over seven years sporting event. Participants jump into the icy-cold sea just Hanoi, Vietnam | Dec. 30 2011 to Jan.2 2012 Venue: September 23 Park in Ho Chi Minh City’s District 1 experience, the World Film Festival of Bangkok has now like polar bears, showing off their health and strength. The seventh annual ‘Taste of the World Food Festival HANOI FLOWER FESTIVAL 2012 become a significant film festival in Southeast Asia Tourists can watch this unusual event. This event was first 2011’ is organized to create a chance to exchange culture, Venue: Streets of Dinh Tien Hoang, Le Thai To, Le Lai and attracting more film industry and media from all over held in 1988 in commemoration of the Seoul Olympic promote international cooperation and build a culture- so on the world. Apart from film screenings, there are film- Games by the Westin Chosun. Since then, it has become tourism event to honor Vietnam’s and other country’s The Hanoi Flower Festival 2012 will open in the capital related talks such as Master Class Workshop and other popular annually. Since 2000, approximately 1,000 people culinary culture. The festival this year will introduce fine city of Hanoi from December 30, 2011 to January 2, 2012. special events. have participated in the fascinating winter event. cuisines from 30 countries to a large number of the City According to Deputy Director of the Hanoi Department of citizens and foreigners. The food festival is the opportuni- Culture, Sports and Tourism Nguyen Khac Loi, the festival Andong, Korea | Jan. Osaka, Japan | Jan. ty for visitors to get a deeper insight into the essential aims to honor the cultural heritage sites and values that AMSAN ICE FESTIVAL TOKA FESTIVAL characters of culinary cultures of Vietnam as well as of were recognized by the United Nations Educational, Sci- Venue: Namhu-myeon, Gwangeum-ri, Amsan Resort Venue: Imamiya Ebisu Shrine other countries. There will be activities including street entific and Cultural Organization (UNESCO), especially An exciting ice festival is being held at Amsan Resort The lively Toka Ebisu Festival draws throngs of people parade, international folk music performances, cooking those of Hanoi through the means of flower. It is part of Shanghai International Fisheries & Seafood Exposition 2011 Kaohsiung Lantern Festival which is famous for scenic nature and high-quality natural who come to pray for prosperity in their business and buy challenge, bartenders’ skills performance and so on. activities to promote cultural tourism in the capital city ice conditions. This year, a variety of fun and interesting new "fukusasa" sacred bamboo branches decorated with and respond to the National Tourism Year 2012, which programs (ex: ice sculpture, ice climbing, ice PR center, lucky items in hopes of the success of their endeavor. The Kaohsiung, Chinese Taipei | Dec. 31 takes the theme of “Heritage Tourism”. This year’s festival etc.) are planned for children and family tourists. In addi- deity of commerce at Ebisu shrines is affectionately called NEW YEAR’S EVE COUNTDOWN CONCERT will be held in streets of Dinh Tien Hoang, Le Thai To, Le tion, you can experience folk plays (ex: Korean top spin- "Ebessan" and is professed to be good luck by those Venue: Dream Mall, E-DA World Lai, Le Thach, on the surface of Hoan Kiem Lake and in ning, kite flying, sleighing, etc.), taste Tteokguk (rice cake engaged in commerce and business. Everyone in the This year is the 100th anniversary of Chinese Taipei. Kaoh- popular sites of Ngoc Son temple, Tran Ba temple, Huc soup) and enjoy thrilling events such as skating, bare- merchant city of Osaka knows and loves the Toka Ebisu siung city will also hold big festival to end 2011 and wel- Bridge and Hoa Phong towers. In the framework of the handed Sancheoneo (mount trout) fishing, salmon trout Festival. The shrine itself is visited annually by a million come 2012. The New Year’s Eve Countdown Concert is the event, a wide range of activities such as flower arranging fishing, ice soccer, ice sliding, etc. people who come to pray for commercial prosperity. final climax of Kaohsiung’s annual activities. The City Gov- competitions, traditional games, exhibitions of ornamen- ernment invites singers and entertainers every year to tal plants, handicraft and tourism products will be also Kaohsiung, Chinese Taipei | Jan.28 to Feb.6 Fukuoka, Japan | Jan. 8 perform a live show lasting over 5 hours. Everyone on the organized. KAOHSIUNG LANTERN FESTIVAL TAMASESERI (Ball-Catching Festival) spot raises hands to countdown, wishing Kaohsiung a Venue: Love River Venue: Hakozaki Shrine Osaka, Japan | Nov. 18 to Dec. 25 Hanoi Flower Festival 2012 25th The Polar Bear Swim year even better than the last. Moreover, a fireworks has It’s an annual activity held around Lantern Festival, on the Men wearing only loincloths compete for a treasure ball been planned for this festival. The night sky of this year GERMAN CHRISTMAS MARKET 15th day of the 1st lunar month, at the Love River. The (takara-no-tama) in diameter which is believed to bring will be lit up with fireworks. Venue: Umeda Sky Building’s Floating Garden combination of the harbor view, the Love River, fabulous good fortune upon the person who can lift it over his The Christmas Market which originated from Germany fireworks, and various lanterns and vendor stands stretch- head. The men are divided into the Land Team made up Shanghai, China | Dec. 8 to 10 opens at the Floating Garden of Umeda Sky Building in ing for almost 3 kilometers always attracts visitors and of farmers who mainly work on the land and the Sea SHANGHAI INTERNATIONAL FISHERIES & Osaka. You may feel like being in Germany in the Christ- tourists from home and abroad. Traditionally, the festival Team consisting of fishermen who work at sea. Whether SEAFOOD EXPOSITION 2011 mas Market. You can experience a variety of tasty Ger- has been celebrated by carrying hand lanterns. The Tai- the New Year will bring a rich harvest or a large catch will Venue: West hall, 1st floor, Shanghai Everbright Conven- man food (ex: Hot wine and tea, grilled sausage, roasted wan Lantern Festival adds a high-tech to this traditional be determined by which team wins the ball and hands it tion & Exhibition Center potato, etc.) and meet fascinating German items (ex: custom and brings the event to the international stage. to the priest. This is one of the three main festivals Shanghai International Fisheries & Seafood Expo (SIFSE) is German-style house models, handicraft, Christmas orna- From to the theme lantern displays to folk arts and perfor- of Kyushu. With a history of 500 years, its origins are said sponsored by Shanghai Municipal Government and ments, etc.) in the Floating Garden in which the Christ- mances, the festival has become a perennial favorite of to lay in the legend of the dragon god (ryujin) offering two Shanghai Fisheries Trade Association, aiming at promoting mas atmosphere can be felt all over. There is no admis- locals and foreign visitors alike. balls to Empress Jingu. the trading and communication in the fishery industry sion fee to the Christmas Market. German Christmas Market Toka Ebisu Festival

14 15 TPO Focus Festival Calendar

Kaohsing, Chinese Taipei | Mar. Kota Kinabalu, Malaysia | Feb. 26 MEGAPORT MUSIC FESTIVAL CITY TOURISM TREASURE HUNT Venue: Pier-2 Art Center Venue: various interesting locations within Kota Kinabalu Next march, Megaport music festival will be held as 2011. One of the activities in the City Day celebrations calendar This Music Festival is an activity held at the Pier-2 Art Cen- of events, the Tourism Treasure Hunt is a fun and chal- ter, allowing visitors to enjoy the pounding blast of inde- lenging way to get to know Kota Kinabalu better. It can pendent rock and roll. Diverse independent rock and roll also be very competitive as participants stand to win bands will feature musical performances. This will be a attractive prizes at the end of the hunt. The thrill of the must-see for independent rock and roll fans. Audiences chase and the excitement of figuring out the answers to will be able to experience the world of a fantastic rock solve the various clues are simply too addictive to resist. and roll. The festival is for promoting the indie scene in February 2012 Jeongwol Daeboreum Traditional Folk Game Festival Megaport Music Festival March 2012 2 Add to that beautiful backdrops and interesting locations the southern part of Chinese Taipei. 3 and you have got yourself a recipe for a great event. It will be organized by Kota Kinabalu City Hall. Kota Kinabalu, Malaysia | Mar. 2 to 5 PARAGLIDING ACCURACY WORLD CUP SABAH Incheon, Korea | Feb. Hanoi, Vietnam | Feb. 1 to Mar. 10 Venue: Lohan Hill, Ranau JEONGWOL DAEBOREUM TRADITIONAL FOLK CO LOA FESTIVAL Paragliders from all over the world will gather in Lohan GAME FESTIVAL Venue: Co Loa Commune, Dong Anh District Hill, Ranau, for this event which is part of a world tour release of internationally renowned fashion designers’ Venue: Incheon Dohobu All of the eight communes (including Co Loa Commune organized by the Fédération Aéronautique Internationale work, and the brand new information of future trends, The City of Incheon holds a traditional Korean folk culture and the establishing relations between seven com- (FAI). Nine countries including Hungary, Indonesia, Japan, fashion design contest, international fashion model con- festival in celebration of Jeongwol Daeboreum 2012. The munes) hold the incense offering ceremony at the com- Montenegro, Qatar, Slovenia and Taiwan took part in last test, the international fashion forum, and fashion adver- highlight of the festival is Daljip Taeugi. It is a folk perfor- munal house. At Thuong Temple, village officials and year’s PAWC and more is expected to compete this year. tising art exhibitions. Prestigious designers and models mance in which villagers offer a rite to the moon burning mandarins hold the similar ceremony and revise the Set against the beautiful view of the valley, villages, and have been assembling together to offer a visual feast of moon-shaped objects made of straw and twigs in wish for king's contributions and achievements. The official festi- Gossaum-nori Festival Paragliding Accuracy World Cup Sabah the majestic Mt. Kinabalu, come witness top pilots com- the gorgeous fashion culture and the future trends. The happiness and prosperity. A variety of fun and exciting val day starts with processions and grand sacrifices pete for the champion title. This match will be played by festival has become a communication forum for interna- programs are scheduled such as exciting folk perfor- offering ceremony. The path to the temple is lined with dividing into individuals and team event. The public is tional fashion trends and Chinese national fashion cul- mances, Yunnori (Korean board game), Tuho (thick throw- decorative weapons and eight precious votive objects. welcomed to become spectators of the event at both the ture. ing), Jegichagi (Korean hacky sack). You can get great The Co Loa Festival has many other fun activities such take-off and landing points. rewards for participating in those events. In addition, you as human chess, wrestling, cock fighting, swings, rope Suzhou, China | Mar. can experience diverse traditional folk culture such as for- climbing, card playing, and cheo and tuong singing. Busan, Korea | Mar. SUZHOU TAIHU LAKE PLUM BLOSSOM FESTIVAL tune-telling and writing the family code of conduct. Local people enjoy the god's favour and expect a year of GUPO MARKET MARCH FIRST INDEPENDENCE Venue: Linwo Mei Hai prosperity and protection from the god. MOVEMENT IN 1919 Suzhou Taihu Lake Plum Blossom Festival Suzhou has , Korea | Feb. Venue: Gupo Market, Gupo Station been a well-known place for plum blossoms in China GOSSAUM-NORI FESTIVAL Irkutsk, | Feb. 20 to 26 In March, the March First Movement is restored in Gupo since ancient times, and has developed a rich plum cul- Venue: Chilseok-dong, Gossaum Folk Game Theme Park MASLENITSA (SHROVETIDE) Market. The March First Movement was Korea’s biggest ture. The place ‘Linwo Mei Hai‘ has become the largest base for plum visiting and plum culture. The Taihu Lake Gossaum-Nori is a Jeongwol Daeboreum folk play handed Venue: Taltsy The Lantern Festival Gupo Market March First Independence Movement in 1919 nationwide anti-Japanese rally which took place on March down in Otdol Village in Chilseok-dong (Nam-gu, Gwangju). Maslenitsa festival is a folk celebration which has 1, 1919 during the Japanese colonial period. Merchants, Plum Blossom Festival with “plum” as the theme organiz- Through the event, villagers wished for good harvest and remained in Russia since pre-Christian time. This is the young people, farmers and workers participated in the es a variety of large-scale folk cultural activities, in order peace. In addition, it enhanced social cohesion and unity merriest Russian holiday. According to long traditions independence movement at Gupo Market on March 29, to share with travelers the symbolic meaning of the among them. During the festival are planned a variety of events for citizens and visitors of Irkutsk will be held not 1919. 9 were injured and 42 were imprisoned. To memori- mountain and the lake and the flower and the . fun and exciting folk plays such as Jwibulnori (burning the only in Irkutsk city, but also out of the city – in the histori- alize the movement and pay the respect to ancestors, the dry grass on the ridges between rice fields to kill harmful cal and ethnographical museum Taltsy. Different amuse- independence movement and cry are reproduced at the Kumamoto, Japan | Mar. 10 insects, wishing for good harvest and prosperity) and ments are held during the days of Maslenitsa festival: event. It is held in Gupo Market and Gupo Station on the ASO MOUNTAIN FIRE FESTIVAL Pansori (Korean opera). In addition, you can participate in driving from ice-runs, strolling, open-air celebrations with fourth Saturday in March every year to enhance Korean Venue: Ojo-dake & Aso Shrine Ganggangsullae (circle dance), Juldarigi (tug of war) and songs, round dances, dances with mummers, taking a pride and provide the opportunity to learn patriotism. This is a fire festival which is held over a period of one Nongaknori (farmers’ music and dances). snow fortress. Culmination of the events is burning of a This event will be a great chance to witness the historic month in all towns in the environs of Mt. Aso in Kyushu. woman of straw as a symbol of winter. It is the most large- scene of Korean history. Under the motto of ‘ASO – ONLY ONE,’ a variety of events Suzhou, China | Feb. scale and long celebration than in other countries. All are held during the festival by six local authorities. These Co Loa Festival Shanghai International Fashion Culture Festival THE LANTERN FESTIVAL breadth of Russian character, Russian prowess is dis- Gwangju, Korea | Mar. 30 to Apr. 8 events are called ‘Fire Festival of ASO.’ No-yaki refers to Venue: Guxu Gate Square closed during Maslenitsa festival. GWANGJU SPRING FLOWER SHOW 2012 setting fire to the plains in order to maintain the pasture The Lantern Festival falls on the 15th day of the first lunar Venue: Kimdaejung Convention Center grass in good condition and is carried out in a number of month. Traditionally, Suzhou people appreciate lanterns, Manila, | Feb. 23 to Mar. 1 The Gwangju Spring Flower EXPO is held at Kimdaejung places. The main event is the Dai Himonjiyaki which is guess lantern riddles, set off firecrackers, admire lantern 37th BAMBOO ORGAN FESTIVAL Convention Center under the top of ‘Heal-being Village.’ held in Ojo-dake on the second Saturday of March. On displays and exercise to stay healthy. Nowadays, Suzhou Venue: St. Joseph Church The exhibition will be divided into Entrance Garden, Pot- the mountain slope, a gigantic Chinese character signify- people also follow the custom of eating sweet dumplings This 37th International Bamboo Organ Festival has an ted Flower Hill, Rosen Garden, flower Arrangement Hall, ing 'fire' measuring 350 m appears. The no-yaki fire and holding lantern fairs. Most people buy ready-made impressive line-up of six evening concerts which will run Flower Garden Hall, Florist Hall, Potted Plant Hall, Flower spreads nearby and the excitement of this spectacle con- sweet dumplings rather than making them. Thousands of from February 23 to March 1, 2012. The Gala Night will Craft Hall, Flower Painting Hall, Flower & Ceramics, Flori- tinues until late into the night. At the same time, local art lanterns and colorful lights will attract many citizens and commemorate the 400th Death Anniversary of the Italian culture Education Hall, Heal-being Village, Corporate Gar- performances and local product exhibition are held. tourists at the lantern show. composer and organist, Giovanni Gabrieli in a concert for den, Children’s Garden and Wild Flower Hall. A total of two choirs, as was the practice in Venice of the early 17th 140 booths (130: 70 domestic firms, 10 : 10 foreign firms) Japan | Mar. 3 Ho Chi Minh, Vietnam | Feb. 27 to 29 century. Performers will be Imusicapella and the Las Piñas Maslenitsa(Shrovetide) Suzhou Taihu Lake Plum Blossom Festival will be installed. Extra events include flower export fair, HINA-MATSURI (DOLL FESTIVAL) MY HOMETOWN FESTIVE DAY Boys Choir, a brass ensemble, conductor Eudenice Palaru- special floriculture lessons and floriculture market. In Venue: All Around Japan Venue: Van Thanh Tourist Park an and our very own Armando Salarza, titular organist and addition, a variety of fun and exciting hands-on programs This is a festive event held on March 3rd when Hina By attending ‘My Hometown Festive Day’, visitors will have Artistic Director of the Festival. One concert will be dedicat- (ex: urban farming, mini-flowerpot, etc.) and performanc- ningyo dolls are decorated in homes where there are a chance to indulge themselves in a festive atmosphere ed to the Filipino composer, Rev. Fr. Nicolas Matias Seng- es (ex: Okarina, yodel song, magic show, puppet show, daughters. It is also called Momo-no-Sekku (Peach Festi- typical of Vietnamese traditions as well as to enjoy food son, SVD presenting his religious music (in Pilipino and etc.) will be held. val). Displayed on the a tiered doll-stand are gorgeous specialties of the three regions and participate in fun folk English) in a unique para-liturgy, covering the different Hina ningyo dolls together with miniature articles and fur- games. Cultural activities will include a countryside market seasons of the liturgical year: Advent, Christmas, Lent, Holy Shanghai, China | Mar.15 to 17 niture. And offerings of diamond-shaped rice cakes, display featuring bartering and trading and popular folk Week, Easter and Pentecost. The festival will also feature SHANGHAI INTERNATIONAL FASHION CULTURE sweet and peach blossoms are made to accompany games such as pillar climbing, bamboo pole dancing, fish world class violinist Diomedes Saraza, Jr., harpsichordist FESTIVAL prayers for the healthy growth and happy future of the fighting and stilt walking. Highlight of the event is the rural Armando Salarza, with Vienna-based conductor Aries Venue: Shanghai New International Expo Center daughters. There is also the custom of cooking clams and markets genuinely depicted with plain sales pitches from Caces and the Manila Symphony Orchestra, during the Shanghai International Fashion Culture Festival comprises short-necked clams, these dishes decorate the doll-stand vendors’ stalls. closing concert, with works by J.S. Bach and W.A. Mozart. 37th Bamboo Organ Festival Aso Mountain Fire Festival of many activities like international fashion exhibition, the and are served as a special dinner for this feast.

16 17 TPO Focus People Hong-Chul Yum

MAYOR of DAEJEON CITY

Geographically, Daejeon is situated in the heart of South Korea. This city is also known as ‘the hub of transportation.’ With a variety of strongly advise member cities to participate in You are an enlisted poet with having pub- should never neglect the little things. Winston charming tourist resources such as these exciting festivals which have already lished many collections of poems in the Churchill once said that he gets political inspi- the EXPO Science Park, museums gathered large interest home and abroad. I quarterly poetry magazine ‘Poems and ration through drawing. Likely, my mind instinc- and Daejeon Aqua world (Korea’s expect that this event to lead the wine industry Spirit’. Do you write often? How does writ- tively turns to hear the voice of the citizens largest freshwater aquarium), of Korea and to greatly contribute to the glo- ing poems affect your roles on municipal while writing poems. Daejeon has a potential to evolve balization of Korean traditional cuisine. administration? into a tourist city. In particular, I used to write more poems before my inaugu- What are the goals of tourism industry in many major festivals of Korea are to At the 5th TPO General Assembly which was ration. But after taking the office, it is not easy 2012 including the second half of 2011? be held in Daejeon in 2012. The held at Dalian in September, Daejeon was to write due to busy schedule. However, I write And what are your specific activity plans? mayor of Daejeon, Hong-Chul Yum, elected as the Co-President City along with during weekends or in the early morning hours I plan to revitalize the fields of green tourism, tells about the present and future of Busan and Sanya. Would you like to say few so that I could prevent from losing the taste for medical tourism and MICE industry that meets tourism industry in Daejeon. words on being elected and any project poetry. The similarity between the composition the 21st century paradigm in tourism industry. I plans you have in mind to jointly promote of poetry and administration works is that you will enhance developing Daejeon’s tourism with TPO? resources such as Gyejoksan Barefoot Fine I am very happy to be elected as the Co-Presi- Walks, Mountain Doo-le Walks, and Daechung dent of TPO, and at the same time I also have Hoban Street into tourism products, and It’s been a year since you were inaugurated We have Citizen's Observatory, Geological Ppuri Park enshrines genealogical trait of Kore- a tremendous responsibility. I would like to expand tourism infrastructure programs link- as the mayor of Daejeon City. You were re- Museum, the first of its kind to study displays an families contributing Korean emphasis on work on promoting development of joint tour- ing with the neighborhood cities. Moreover, elected as the Mayor of Daejeon City for of geological specimens, Currency Museum tradition. You can also observe the root of ism products and marketing projects by con- Daejeon plans to promote medical tourism by three times in a row. It appears that which offers the world history of currency Korean ancestors in the genealogy museum necting member cities' tourism resources such utilizing excellent medical infrastructure and ‘Daejeon as a Tourist City’ is the ultimate and its impact to the economy, and a Science located inside the park. The Hanbat Arboretum as their beautiful natural environments, history services. We are especially concentrating our goal of Daejeon. Would you please give us Park from Expo in 1993. There are Ppuri Park is a forest park in downtown, a place where and culture to bring benefits to the city and marketing efforts targeting Southeast Asia and an overview of the current statuts of with the theme of hyo, meaning respect to one can take a rest and enjoy short walks. I industry members of TPO. Mongolia. I plan to link MICE and tourism Dajeon's tourism industry. parent, and a genealogy museum tracing the would recommend O-world for a family trip industry, and execute priority promotion by Daejeon is a distinguished tourist city. It has family tree. O-world, the largest zoo in central with children where you can enjoy both the Daejeon was selected as the next host city hosting international conferences and events. the population of 1.5 million providing com- Korea consisting ‘Zoo Land’, ‘Flower Land’, Zoo and Flower Land. of the General Assembly at the 5th TPO fortable residence condition encouraged by and ‘Joy Land’ also offers many interesting General Assembly. The year 2013 seems to How would you describe Daejeon in a word? the richness in culture, engagement in educa- attractions and recreational activities to enjoy. What is the most famous festival that repre- be a meaningful year with the 20th anniver- Daejeon is a new hub city. Located in the cen- tion program, administrative support system sents Daejeon? Please name the festival sary of Daejeon Expo and the hosting of ter of Korea, Daejeon has established conve- and strength in scientific technology. Sur- Please name five tourist destinations you you would personally recommend. TPO General Assembly. Please share with nient transportation system to travel every cor- rounded by four mountains, Daejeon places strongly recommend to foreign tourists vis- Daejeon is raising its reputation as a city with us your goal and plan for the successful ner of the country. Daedeok Research and cluster of research park, venture enterprise, iting Daejeon. What has made you choose many remarkable festivals. We are hosting hosting of these international events. Development Innopolis has been a leading IT, and sufficient tourism infrastructure such as these spots? series of festivals in variety of themes such as Through the experience of successfully hosting BT, NT industries in Korea for thirty years convention center, hotels and performance I would pick Daejeon Mount Doo-le Forest Gyejoksan Barefoot Festival reflecting the well- international events such as the 1993 Daejeon through accumulation in high technology. halls. There are 50 tourist sites under the Walks, Mount Gyejoksan's Forest Walks, Ppuri being culture, Dicu Festival under the theme of Expo, 2002 World Cup, and the 60th IAC 2009 Being selected as an international science themes of science, culture and nature, and we Park, Hanbat Arboretum, and O-world as our comic animation, Science Festival, Hyo Ppuri Daejeon, the city is well equipped with urban business belt city where world class research- host about sixteen festivals every year offering representative tourist attractions. Daejeon Cultural Festival, Hot-air Balloon and Eco- infrastructure. By holding various programs ers develop critical studies and the future abundant tourism resources to enjoy. Doo-le Forest Walks is a combination of twelve Science Festival. Especially, Daejeon expects such as cultural performance, event, exhibition, growth engines are produced, Daejeon walk courses connecting mountains surround- to host an internationally recognized food fes- and tour courses during the 6th TPO General expects to rise as a leading city in the national The City of Daejeon is not been a well ing Daejeon. You will get to observe Daejeon tival 2012 WACS World Association of Chefs Assembly, Daejeon will attract mass participa- competency. Overall, it can be said that Dae- known tourist destination. What is the at a glance by choosing one of the courses. Societies Congress Daejeon in May, and 2012 tion and strengthen exchange and cooperation jeon is growing as a new hub city of Korea charm of Daejeon as a tourist city? Please Mount Gyejoksan's Forest Walks is paved in Daejeon International Food and Wine Festival among the member cities. I will do my utmost with its excellence in transportation, science, explain to us the reasons why we must fine red clay and provides well-being tourism in the following October which is designed to in contributing to the revitalization of tourism administration and cultural art. head to Daejeon. for the modern people who cares about health. promote Korean food and wine to the world. I in the Asia Pacific region.

18 19 Special Dalian, China

Soccer, fashion and woman. Those are words searched with the keyword, Dalian. The close but strange city is just the hometown of the pro soccer team where Korean player Jung-Hwan Ahn belonged to, the city of latest fashion trend or the hometown of a glamour girl. Going back in time, Dalian is the address of the Lushun Prison where the independent movement activist Jung-Geun Ahn was jailed. We started journey to Dalian without any information. Located at the southern part of the Liaoning Peninsular, Dalian is still China but is far from it at the same time. We went there with three words, soccer, fashion and women. Editor Jae-hyuk Jeong Photo Choong-Geun Oh Cooperation Tourism Promotion Organization for Asia Pacific Cities, www.aptpo.org China Port City Hidden in the Continent, Dalian and Beyond A Small Peep

Sneak-peak of 04 05 Dalian My voice got louder, eyes frowned and fist tightening. I have a painful memory of China. When I saw the signboard of Dalian I

remembered an unpleasing memory at the Beijing Airport 5 06 years ago. I drank fake Pepsi which had soy-sauce taste and had a meal at the table with three Chinese strangers, and a security lady scanned my butt at the Beijing Airport where I had to wait for 5 hours as my transfer flight was delayed. I felt dizzy 01 due to the memory. And I did ‘hide-and-seek’ with the airport 02 staff when arriving at the Dalian International Airport. A female staff who can’t speak English avoided me. I escaped the airport after three or four times of tussles. She spoke no word until we met a Korean-Chinese guide who was waiting in the car. I was in China, and China time began. Dalian has the population of 6 million and the size of the land is similar to that of Gyeonggi-do, Korea. The shipbuilding industry and the trade are developed in the city, as the gateway of the southeast part of China. After the 1990s, the industrial complex has been established based on IT and software industry, which also houses 100 Korean companies and many Japanese companies. Due to its geographical position, the city has been important military strategic point and has played a role of protection to Chinese major cities including Beijing and Tianjin. The influence of Russia and Japan through the China- Japan War and Russo-Japan War has been the foundation of the city. European-style buildings around the city, and Nanshan Japanese Cultural Street near Children Park are unexpected landscape in China. Dalian is famous for latest fashion as the gateway to western culture and various games and sports as the base of the Chinese most famous soccer team, Dalian . Dalian is a bit strange city where long history of the 03 continent and dynamic present coexist. Communicating in English is not easy in Dalian. Except for five star hotel employees, people in Dalian barely understand more than hello and thank you. Body language does not work well in Dalian. Dalian people do not try to understand English. After being rejected two times, you might think of the F word naturally. No matter how much you get mad, there is no possibility of fighting as people do not respond. Silence of Dalian which has kept the Chinese capital for hundreds years and suffered invasion from up and down is different from unkindness or arrogance. “History education requires 1. Brand-name goods are especially expensive in China. The guard appeared at night might be a warning sign of consumption. 2. History is irony. Bai Yun Tower in Lushun was established to commemorate Japanese soldiers died during the Russo- miraculous combination of training about memory and baptism Japanese War. One of the most popular sky parks in Dalian. 3. Russian Street, 10 minutes away from Renmin Road by car, is of spirit.” I remembered a phrase I saw at the Lushun Russia- crowded with cars from early in the morning. Commuters and tourists create Russian scramble. 4. Movies deceive the reality Japan Prison. Poker face of Dalian which has kept the nation and the reality hides behind the movies. I met a group of people making a film while taking a walk around the Lushun Prison. and tried hard not to lose their root might be their power to 5. Working clothes or white handkerchief cleaned and dried. The white clothes are swinging pleasantly in front of house. 6. maintain their own time. Picking a fight is of no use. Dalian’s Maybe the most silent place in Dalian. Nanshan Japanese Cultural Street is quite good for relaxing. River flows, time passes. time shows its miracle little by little. That is enough.

22 23 Three Dalian is the city of plaza. 70 small and big plazas create circles around the city. Roads have Museum of Architecture and Culture, Zhongshan Square been constructed around the circles and the city creates rectangular road network. Among Russia selected Dalian as a leased territory in 1898. The Qing Dynasty leased Dalian to Russia for participating in the China-Japa- most important 廣 them, Zhongshan Square, Youhao Square and Xinghai Square are centers of the city. nese War. Russian officials of the time established ‘Oriental Paris’ by considering the urban construction structure of Paris. Many circles infrastructures were constructed in western style and one of them is Zhongshan Square. It is the oldest square in Dalian as it was in Dalian established in 1899 and its diameter is almost 200m. The ten roads coming from its center look like a flower. It is also a financial 場 district. Address Dalian-Shi Zhongshan-Qu Zhongshan Square 都 Bank of China Liaoning Industrial and Commercial Citibank's Dalian Branch Dalian Financial Building Dalian Hotel Bank of Communications Industrial Commercial Bank Branch Bank of China Zhongshan Established in 1908, it is the oldest It has very simple exterior among many The renaissance style building has the Dalian Branch of China Dalian Branch Two lion-sculptures are impressive. Square Branch building in the square. It was designed Gothic and Renaissance style buildings Greece Ionic structure whose column The building follows Art Deco Method Zhongshan Square has two branches of 市 Established in 1909, it was Yokohana The building with the beautiful Corinthi- in Russian style by Japanese. It was in the square. As the newest building top part looks like a whelk. Established of Paris, France. The use of geometric Industrial Commercial Bank. (Zhong- Jeonggeum Bank(横浜正金銀行) at the an-style column was Bank read Dalian Police Station at that time. as it was established in 2001, the build- in 1914, it was used as Yamato Inn (ヤマ straight line and curbed line is impres- shan Square and Dalian) Built in 1919 time. It was designed by an architect of Dalian Branch, established by Japan in ing houses Shanghai Pudong Develop- ト旅館) at that time by Japanese. sive. It was established in 1936 as Japa- by Japanese, the building was Dalian the Meiji Period, Tsumaki Yorinaka (妻木 1920. The 10 major buildings in the ment Bank and Guangdong Develop- nese Oriental Development Company City Hall at that time. 頼黄) and designated as ‘building of square were numbered and the build- ment Bank. Dalian Branch. protection’ by Dalian. ing is no. 1.

Youth Meeting Point Shenzen Development Bank Intercontinental Hotel Crystal Ball Jin Bu Cinema GBS Hairdresser’s KFC Youhao Squre Youhao Square Dalian The tallest building in Youhao Square. It is the symbol of Youhao Square. It Dalian does not have a big multiplex. It looks like a game arcade but is a hair- The building was constructed as a Rus- Another square which was made during Banks gathered from Zhongshan The 48-storied hotel has 600 guest has dozens of shades and the crystal Most theaters have two or three dresser’s. As a city of fashion, Dalian sian church at the end of the 19th cen- the Russian colonial period. It was Square through Youhao Square to Ren- rooms. ball is supported by five hands. The five screens. Jin Bu Cinema is a relatively has many hairdressers who studied in tury. Its second floor has a terrace, called as West Square before, but the min Road. The Shenzen Development hands indicate five ethnicities in Dalian. big cinema with 6 screens. The admis- Korea and Japan. Cut from 20 Yuan and good for take a quick rest. name changed into Youhao (友好) to Bank is based on Canton China. And it sion is 30 Yuan for adult. Perm from 80 Yuan commemorate friendship between Chi- is its Dalian branch. na and Russia. Crystal Ball at the center of the square was established when the square was renovated in 1996. The establishment symbolizes various eth- nicities and values in Dalian. The square houses many French and Rus- sian-style buildings, restaurants, movie theaters and shopping malls, attracting many young people.

Address Dalian-Shi Zhongshan-Qu Youhao Square

Dalian World Expo Center Xinghai Yipin The Ornamental Column The Dalian Centenary Sculp- Dalian Shell Museum Haidu Ocean Station, Square ture Xinghai Square The modern building faces the sea. High-end restaurants are located near The modern round roof is impressive. High-end Chinese Restaurant. The six- Opened in 2004, it is equipped with Xinghai Square. Xinghai Yipin is Chi- The 19.97m-high structure is the The one side of the square is sky and Located at the right side of the square, course meal is 300~350 Yuan. The square is located near Xinghai Bay, exhibition, large hall and offices. Every nese restaurant. The specialty is Fuo- highest marble tower in China. sea. The seaside road is embroidered the museum exhibits 5,000 types of north to Dalian. Meaning the sea of Tel 0411-88859688 year trade-related conventions and Tiao-Qiang made with 18 ingredients Eight dragons climb the with footprints of 1,000 Dalian citizens seashells around the world. The muse- stars (星海),the center of the square exhibitions are held and in 2007 the including chicken and duck and 12 sea- white tower. Located to commemorate the Centenary of um originally used a castle-like building looks like a star. With the land area of center received the China Newly Rising sonings including Chinese traditional at the center of Xing- Dalian. but moved to a newly-built building in 45,000km, it has the biggest scale in Star Award at the China Convention Yellow Wine. The price is 180 Yuan. hai Square, it is the 2009. the eastern world. It was made to com- Exhibition Summit Forum. symbol of the square. memorate the return of Hong Kong to Tel 0411-84801333, 0411-84802555 Address 0411-84801470 China in 1997 and one corner of the square is embroidered with the foot- prints of 1,000 Dalian citizens. The Xinghai Convention and Exhibition Cen- ter, luxury restaurants, amusement park, etc. are located around the boundary of the square and the sea is wide-spread on its south.

Address Dalian-Shi Shahi-Qu Zhongshan Road Xinghai Square 25 Pocc Russian-style Dalian had lived in the war between Japan and Russia from the end of 19th century to the 日本 Nanshan It is the cleanest and most quite street in Dalian which is very generous to waste and beginning of the 20th century. Won in the 1898 China-Japan War, the Qing Dynasty leased noise. Located at the Nanshan District, the street was filled with European-style buildings in Street Dalian to Russia out of appreciation to Russia’s participation in the war. Won in the 1905 Rus- in Japanese at the end of 19th century and then Japanese-style buildings after the World War 2. The Dalian so-Japan War, Japan colonized Dalian. The Russian-style Street is 20 minutes walk away from Dalian Cultural street is surrounded by Qiqi, Jinan, Wanghai and Shanlin streets and the total length of the Dalian Station and the village was created when it was leased to Russia. European and the street is 700 meters. More than 100 Japanese style buildings are located. Dalian treet Russian-style buildings create a unique landscape. Souvenir shops, schools, hotels and res- S invested 2 million dollars for restoration and redesign in 1997 receiving consultation from taurants gather around the street, good enough to spend the half day. Japanese experts to preserve and maintain the unique street.

Taking a Walk Artistically, A cup of tea in the afternoon, Old Legacy, Japanese Food added Slow time with Espresso, Children Park with Green Innocence of Dalian Art Exhibition Hall Tianfu Tea Russian City Hall of Dalny with Chinese Flavor, Ginpei 2010 Coffee Childhood It is the first art gallery in Dalian, opened in 1997. As Chinese traditional tea brand, Based on Taiwan, Tianfu At the end of the Russian Street, a small square with a Naturally the Japanese cultural street has many Japa- It is very difficult to find café in Dalian which has only The park is a good starting point of exploring the Nan- the Gothic-style building built in 1902, it was used as a Tea is easily found in China’s big cities including Bei- round fountain is located. A big old building stands nese restaurants. Among them, Ginpei serves Japa- three Starbucks. Tourists go to KFC or McDonalds in shan Japanese Cultural Street. Located at the south- government building during the Japanese colonial jing and Shanghai. It occupies more than 80% of the still in front of the square. The Russian City Hall of Dal- nese sashimi and sukiyaki. The food is different from despair in the end. 2010 Coffee serves 20 espresso east part of Jongsan District, pond and wide green period. Western modern arts and Chinese contempo- Taiwan tea market. Visitors can buy tea and enjoy tea ny, Dalny is the Dalianʼs former name when Dalian was original Japanese and the one in Korea. Sukiyaki which base beverages and sandwich and rice served with make visitors feel pleasant. Established with the rary arts are in exhibition. The Oil Painting Exhibition time at the three-storied building. The price vary from leased to Russia. Even though the building was par- is similar to Korean Bulgogi has herb aroma. Fish is toppings. But cooking time is quite long. It is better to theme of children’s education in 1920, the park copied was held when visiting for reporting. Located at the 25 Yuan to 100 Yuan. tially renovated as part of the Russian Street Renova- relatively fresh. English is not spoken but the restau- visit when you have enough time. When I ordered the European park structure. In 2003, the Jongsan Dis- southern end of the Russian Street, the building was Hours of operation 09:00~21:00 Homepage http://www.tenfu.com/ tion Project in 1999, the building still looks instable. rant staffs can speak Japanese. The price per person is banana shake, the staff went out and returned with a trict Office conducted the park redevelopment project designated as a construction of protection. en/shop/ The restoration is in need. It is the ending point and approximately 50~70 Yuan. bag of bananas 10 minutes later. Small amount but and established tree-lined streets, music hall, gym and Hours of operation 09:00~16:00 Tel 0411-82540584 land mark of the Russian Street. Tel 0411-82657000 the price is inexpensive. Beverage is 25~30 Yuan and children’s art performance center. Re-opened in June rice served with toppings is 30~40 Yuan. 2004, the park has been loved by citizens and tourists. Tel 0411-82825757

26 27 10 Spots in In Dalian, beaches in southern part are booming in summer and golf courses in the southeast and southwest are booming in spring and autumn. They are most popular both among locals Dalian and overseas tourists. However, other than water parks and golf courses, there are charming, sometimes absurd, meaningful but sometimes shabby spots for tourist hidden in Dalian. Dis- appointed or wowed. 10 hot spots in Dalian are here. 05

Beijing Opera, Hongji Grand Stage Vacation to the Water in the City, Sun Asia Ocean World Beijing opera is performed at the Hongji Grand Stage. The water theme park was opened in January, 1994. The ocean aquarium with the 118- Dalian has three theaters which present Beijing Opera. meter long water tunnel houses more than 7,000 ocean fauna and flora of 200 species. Hongji Grand Stage is the most popular for its price They include seal, penguin and dolphin. Other than ocean aquarium, Ocean World is and the quality of pieces. The building was established in 1908 and equipped with attractions including Viking, Ferris wheel, bumper car and park. The sea its purpose of use has changed several times. The theater with 400 spread in front of the Ocean World is good for taking a walk. seats provides two performances a day on average. When the Address Dalian-Shi Shahe-Qu Zhongshan Road No. 608-6-8 Tel 0411–84581113 Admission 180 Yuan Dalian city theater company performs, the admission is 15~100 Yuan and when the Chinese famous theater company performs, Illy Found in the Hell of Cafes the admission ranges Coffee in Dalian tastes plain. Hard to find a 50~200 Yuan. starbucks in Dalian for there are only three Address Dalian-Shi Zhongshan-Qu, Minsheng of them. Illy Café is easy to visit as it is Street 59 Tel 0411-86328777 Website www. located at the center of the Renmin Road. dlhjdwt.com Water Paradise 06 It is on the second floor of the Galleria 01 Dalian Laohutan Ocean Park Fashion Walk. It has a open structure but Luxury Shopper’s While Sun Asia Ocean World is a ocean theme has cozy atmosphere. It has many espres- Heaven, Renmin Road park in the urban area, Laohutan Ocean Park Along with the five star Fura- 07 so variations and bakery menus. Hot offers many different kind of activities including Americano is 38 Yuan. You can enjoy better ma Hotel where North Korean sea bathing, water show, attraction and boating. quality coffee than in hotel coffee shop. leader Kim Jong-il stays in Dalian evaluates the grade of tourist attractions Dalian, top-notch hotels are Address Dalian-Shi Zhongshan-Qu Renmin Road The Galleria with the number of A. Laohutan Ocean Park has Fashion Walk 2F Hours of Operation 10:00~21:00 lined up at the Renmin Street. 04 5 As. The park also has a legend that a young It is the center of Dalian and man died after killing the tiger which attacked a where consumption level mermaid. The park is equipped with Pole Aquari- Trace of War soars up. Brands such as um which houses marine animals of the North Lushun Dongjiguan Hill Bally, Just Cavalli, Bang and Pole, the Coral Hall which houses dozens of spe- 08 It is the military fortress made by Russian Olufsen opened at the base- cies of corals, the Bird-Singing Woods, where you soldiers during the Russo-Japanese War. ment floor of the Furama can take a walk while observing birds, bungee Located 20 minute drive away from the Large Sand Beach of the Hotel. The Dalian Times jump stand and cable car. The whole area of a downtown Lushun, 30 air defense artiller- Continent Square, five minutes’ walk small peninsular is created as a ocean resort. ies and memorial tower have been pre- Xinghai Bay Bathing Place from the hotel, houses luxury Address Dalian-Shi Zhongshan-Qu Mid Binhai Road No 9 Website www. served along the mountain. It has been brands including Dior, Celine, laohutan.com Dalian has four famous beaches. They are said that more than 300 Russian soldiers Prada, Tods, Giorgio Armani, Hot History, Bangchuidao beach from east, Fujia- Club & Bar Dongping Street had lived in 1904 and Japanese construct- Gucci, Boss and Mont Blanc. Lushun Russia-Japan Prison zhuang beach, Jinshatan beach and Xing- ed a tunnel to defeat them. You can feel 02 Open shops selling Japanese and European There is another luxury goods shopping mall across the Furama Hotel. The Galleria Fash- The prison was where Korean independence hai beach at the west. The 800 meter long the urgency of the Russo-Japanese War beers gathered around the street. Small pubs ion Walk houses Cartier, Max Mara and Emporio Armani. movement activist Jung-geun Ahn was jailed and sand beach is crowded with locals and when having some time to look around. and Japanese-style Izakaya open after 6 in the Address Dalian-Shi Zhongshan-Qu Renmin Road Hours of Operation Dalian Times Square 10:00~21:00, Furama Hotel 09:30~21:00, The is a well-known tourist spot among . Lus- overseas tourists every summer. The wave But for uninformed tourists, it could be Galleria Fashion Walk 09:00~21:00 evening. Among them, Cheonma is famous for hun belongs to Lushun, Dalian in terms of is not high so that it is good to enjoy swim- boring. It is a good place to breathe fresh croquette, sashimi salad and seasoned squid administrative district. It takes 1 hour-drive from ming. And the service facilities are good. air and take a rest. There are many Japa- and sells Japanese draft beer including Asahi. the downtown Dalian. It was established by Rus- Above all admission is free of charge. nese tourists as the history is written by Bars and clubs in Dalian are mostly big and sian in 1902 and used by Japanese after that. Address Dalian-Shi Shahe-Qu Zhongshan Road the victors. Observatory with Hidden Pain packed with people, but shops in Dongping are The building is composed of red color and black Lushun Baiyu Tower quite and cozy. Address Dalian-Shi Lushun-Qu Qixin Street No.1 Tel 0411- color parts, which shows two different occu- 86287271 Admission 20 Yuan Baiyun Hill is located 20 minutes drive north from Lush- Address Dalian-Shi Zhongshan-Qu Dongping Road 03 un Bay. There is a tower at the top of the hill, which can pants. The black parts were made by Russian be seen from anywhere in Lushun. It was made by Japa- and the red parts were expanded by Japan after 10 nese during the Russo-Japanese War to commemorate the Russo-Japan War. There is no specific exhibi- 20,000 Japanese died during the war. For the reason, it looks tion, but the building has been well-preserved. It like candlelight. Some criticize that it symbolizes the Japanese has been just preserved rather than managed, colonialism as it looks like a bullet. At the top of the 67 meter- which makes me feel sorry. But the roses of Sha- high tower observatory, you can oversee not only Lushun but ron blossoming around the prison give a mean- also the whole area of Dalian. ingful greeting. Address Dalian-Shi Lushun-Qu Xiangyang Street No. 139 Hours of Address Dalian-Shi Lushun-Qu Baiyushan Street No. 1 Tel 0411-86621445 Admission 25 Operation 09:00~17:00 Admission 20 Yuan Yuan (Additional charge to the tower observatory 10 Yuan)

28 09 29 9 Foods Table of No spectacle, no drama. Foods in Dalian were quite modest. Of course the chicken foot skewer Night market Dalian does not have proud forest of buildings or beautiful arch leg, but the night market at was pretty shocking, but it was within the expectation. 9 foods, 9 tastes. The folksy taste plea- the backstreet shines the most in the city. On one side is lined with cart bars and the other 9 Tastes Dalian sure. gallery in side is with street stalls. People shouts and honking sound of cars shake sky and ground. Sev- 夜 eral nights at Dalian. That was the landscape of market and people. Dalian

01 02 03

04

油条 yóutiáo 干豆腐 gāndòufu 糖醋肉 tángcùròu Also called as guozi, the food is a favorite breakfast for Stir-fried dried tofu. It is always included in the three- or Chinese-style sweet and sour pork. Dredged small piec- workers. A kind of chewy bread is fried flour dough. four-dish set menu at any Chinese restaurant. As a stir- es of pork are fried. The dish is no different from the Bean powder makes it more delicious. Price5 jiao fried dried tofu with vegetables, it is simple and sweet. Korean-style dish. But, it is less sour and sweeter. Price (approx. KRW 50). Price approx. 60 Yuan (approx. KRW 11,000) approx. 80 Yuan (approx. KRW 15,000)

05 1. After 9, streets of Longquan, Fushou and Xinghe are full of street stalls. People are tangled with high fever and noise whether they have something to buy or not. Just hope that the guy in white shirt is not a pickpocket. 06 07 2. Fruits, just fruits. Maybe the cleanest thing in Dalian night market. 3. Only a dumb chooses store by menu. All stores sell Dùnbǐmùyú Fúróngxiānshūtāng Yángròuchuàn 炖比目鱼 芙蓉鲜蔬汤 羊肉串 skewers and beer. Halibut boiled down in soy sauce. As a port city, Dalian Chinese enjoy soup KFC sells soup in Dalian unlike KFCs You can easily see groups of people eating grilled skew- 4. I watched a scene of the has many fresh fish. But they are expensive as most of in Korea. Vegetables including bok choy and carrot are ers at a small cart bar at night in Dalian. A grilled lamb film of the director Ming- them are for export. Soy sauce is base. The dish is a bit boiled in the chicken broth. They are good for breakfast skewer is the most favorite snack for beer in Dalian. liang Tsai. At this moment, fishy as Chinese do not mind fishy smell. Price 150 Yuan and also good with hamburger. Price 6.5 Yuan (approx. Spicy and sweet seasoning is safe for those who cannot time is in her arms. (approx. KRW 27,000) KRW 1,200) eat lamb to try. Price approx. 15 Yuan (approx. KRW 5. Formidable enemy 2,700) appears. ‘Special Audio Unit Trunk Car’ which instantly suppresses honking sound of a car 6. Every one become a turtle with the mind of rabbit. Road is congested with cars and people. 7. What you are going to eat is the cow. One of those axes of Dalian night market. 8. There is no such Calvin Kline around the world. Maybe in the backstreet of Myeongdong. 9. Even if you know nothing about Chinese language, you can’t miss the character. Sex. The sacred word at night. LOWEN 嘿市 Beer 10. You can find time to relax 10 11 LOWEN Hēishì Beer 08 if you want. A week table 串鸡爪 Chuànjīzhuǎ 冷面 lěngmiàn It is not the famous German and a small fishing chair 09 present a nice drinking party. It could not be cow or lamb when you have skewers. Literally, it is cold noodle. But, it is more like noodle with Munich Lowen Brau. The Dalian- Dalian people enjoy chicken’s foot skewer following cow Kimchi when considering ingredients and taste. It is produced beer has a unique top. It 11. The fever of skewers is served with shredded cucumber, sliced tomato, boiled can open without an opener. It has felt at home. A woman pre- and lamb. It is spicy. But its bold appearance makes paring a table of drinks and people reluctant to try. Price approx. 20 Yuan (approx. egg and a slightly hot seasoning. Even Koreans who a strong taste for slightly high malt snacks for husband and a KRW 3,600) tried Chinese food for the first time can easily enjoy it. content. Price approx. 9 Yuan young man in yellow T-shirts Price approx. 20 Yuan (approx. KRW 3,600) (approx. KRW 1,600) in agony over inventory

30 31 City Tour 1 Yeongju, Korea

Gangwon-do Gyeonggi-do Seoul Yeongju Gyeongsangbuk-do

Chungcheongbuk-do

Chungcheongnam-do Gyeongsangbuk-do he ity of obility T C N DaeJeon

Daegu Jeollabuk-do Ulsan

Gyeongsangnam-do Gwangju Busan

Jeollanam-do Yeongju Jeju-do

SonataThe City of Yeongju situated on the Sobaek Mountain in the northern part of Gyeong- buk Province is a new discovery. The antique traditional Korean houses, elegant and refined temples and scenic Sobaek Mountain create a remarkable charm unlike big cities such as Seoul and Busan. Come and meet Temple, one of Koreans’ most beloved temples and high-quality Punggi Insam (ginseng) and experience tradi- tional Korean houses. Editor Jin-Joo, Shin Photo Seung-Min Hyun Cooperation Yeongju City www.yeongju.go.kr Yeongju, the City of Ginseng (Insam) Treasures of Yeongju Editor’s Choice Buseoksa Temple When I arrived at the City of Yeongju, Punggi Insam Festival was on its way. The weather was fine and clear, and the wind was refreshingly calm . I could hear Buseok-myeon SobaekDansan-myeon Mt. National Park Sunheung- amusing songs sung by young ladies. Punggi Insam Festival is one of the biggest myeon Seonbichon Village Jungang Highway festive events of Yeongju. Farmers come out with their just harvested, high-quality Punggi-eup Sosu Seowon Punggi Ginseng ginseng (1 to 6-year old roots). After passing through a long line of ginseng booths Punggi Insam is famous because it is lined along the Namwoncheon Stream, I could smell the strong scent of ginseng. The farmed in perfect conditions such as fertile Punggi IC Anjeong- village was hustling and bustling with a lot of people, and some tipsy local villagers myeon soil, cold continental climate and soft sandy Isan-myeon danced around. After drinking up a bowl of maggolli (turbid rice wine), I finally Bongheon- loam. Once it is cut in half, leaf-like firm tissues Yeongju City Hall myeon appear. Its strong taste stays the same even realized that I was in Yeongju. Even though I was a stranger, I easily got along with Jangsu-myeon the locals thanks to friendly Gyeongsang accent. Yeongju IC Munsu-myeon though it is boiled several times. Punggi Insam Sudori Folk Village is rich in saponin contents with strong bitter Punggi Insam Festival differs from general cultural festivals in that it creates high Pyeongeun-myeon revenues by selling a variety of ginseng. During the festival, consumers can buy taste. At present, 393 tones of ginseng are reliable, high-quality ginseng, and farmers can make money. For the 6 day, you can produced by about 880 households. get diverse local products such as apple, wine and sweet potato bread as well as gin- The Way to Yeongju seng at good prices. A lot of fun and exciting events (ex: Tasting ginseng dish, gin- The City of Yeongju is the northernmost Punggi Seonbigol Insam Market seng liquor making, digging out ginseng, etc.) are held during the festival. Punggi There are a lot of places to buy Punggi Insam across the part of Gyeongbuk Province in Korea. It is City of Yeongju. However, it is recommended to visit Insam Festival is a great chance to see the charm of Yeongju. elongated longitudinally and lies on the Punggi Seonbigol Insam Market where you can meet mountainous highlands of Mt. Sobaek. farmers in person. A lot of shops are lined on both sides from the entrance. A variety of ginseng-related products The city borders Bonghwa-gun to the east, such as ginseng snack are available.

Danyang-gun of Chungbuk to the west, Address #446, Sanbeop-ri, Punggi-eup, Yeongju, Gyeongbuk Tel 054- FESTIVAL Andong and Yecheon-gun to the south, 636-3450 Opening Hour 09:00-08:00 (* Opening hours vary by shop). ✚ Punggi Insam (Ginseng) Festival and Yeongwol-gun to the north. It is a stra- Punggi Viscose Rayon Date Friday of the first week to Wednesday of the sec- tegic point where Jungang Highway, rail- Punggi Viscose Rayon is a specialty of ond week, every October ways, and Expressways intersect. Yeongju that is made of pulp from refined Venue Around Namwoncheon Stream in Punggi-eup Naeseongcheon Stream, springing from larch and linters (short cotton fiber) from cot- Mt. Honghwang and the northern moun- ✚ ton seeds. About 85% of viscose rayon in About Punggi Insam tains, passes through Bonghwa-gun to The high quality of Punggi Insam comes from its geographical advantag- Korea is produced in Punggi, Yeongju. That’s arrive at Sudo-ri of Munsu-myeon. Nam- es. Punggi Ginseng is cultivated in the northern part of the Sobaek why it is called ‘Punggi Viscose Rayon.’ It looks Mountain. The basin has a fertile land. Due to a lot of streams which woncheon Stream from Birobong and like ramie fabric, but it is softer and lighter. It is originate from the Sobaek Mountains, productive eroded basins were Yeonhwabong Peaks of Mt. Sobaek and developed. Spring and fall are short with high rainfall (744mm) in sum- mostly used in making summer clothes Jungnyeong Valley, and Jukgyecheon mer (Jun.~Aug.). This highland has a cold continental climate with great because it is airy. airing and drain. Thanks to these blessed environmental conditions, the Stream from Gukmangbong Peak merge at finest ginseng has been produced in Punggi. Gohyeon-dong to form Seocheon Stream Wellbeing Gallery that meanders around the city to flow into ✚ Characteristics of Punggi Insam As the flagship store of Punggi Viscose Rayon, it sells a 1. The ginseng stays hard and solid after being boiled twice and three the . The sandy soil grows variety of naturally dyed products (ex: clothes, scarf, times. various kinds of farm produce. The north- bag, bedcloth, etc.) made of Punggi Viscose Rayon. High-quality fabrics are produced through six 2. The extract is dark and strong. ern mountainous region is covered with 3. Strong scent manufacturing stages including extraction, dyeing and 4. Firm flesh and heavy with great medicinal effect sandy loam that is great for cultivating gin- design. You can experience natural dyeing in person. 5. If taken regularly, it controls blood pressure and protects the internal organs. seng and apples. Address #141-3, Seobu 2-ri, Punggi-eup, Yeongju, Gyeongbuk Tel 054- 6. It is effective in preventing and healing cancer and diabetes. 635-5673 Website www.namoksun.com 7. It quickly eliminates fatigue and stimulates appetite. 8. It promotes metabolism such as increase in the number of red blood cells. Yeongju Sweet Potato Cake Healthy and nutritious bread made of Yeongju sweet potato. The use of wheat flour and sugar was minimized to emphasize the Yeongju Native Cattle genuine taste of sweet potato. The sweet Yeongju Hanu (Korean beef) from native potato contents are as high as up to 80%. cattle which grew in healthy soil, clean water Other delicious and nutritious products (ex: and laidback nature is highly recommended green tea powder, fruit, whole red beans, etc.) as well. Under the beef traceability system, available as well. you can easily check the farmers and the entire distribution processes at a time. Miso Meogeumgo Sweet potato bread as tasty and stylish as cup cake in Yeongju Livestock Cooperatives Hanu New York. This healthy brand bread is made of high- (Korean Beef) Plaza quality Yeongju sweet potato. You can order it on the It is a reliable Korean beef shop run by Yeongju Livestock website. Cooperatives. Because there is a restaurant on the 1st Address #515-7, Hyucheon 2-dong, Yeongju, Gyeongbuk Tel 054-638- floor, you can buy and taste fresh Korean beef on the 1799 Website http://e-goguma.com spot. The prime beef is only sold.

Address #140, Sanbeop-ri, Punggi-eup, Yeongju, Gyeongbuk Tel 054- 631-8400

34 35 Valley of Mt. Sobaek Beautiful Wooden Temple of Korea Buseoksa Temple The Sobaek Mountains which stretch to the southwest from the Mountains The trail to Buseoksa Temple is very scenic. Fields of gold are seen are situated in the northern part of Yeongju. Here, you can meet Buseoksa Temple, along the trail. At the end of the spectacular yellow color of ginkgo one of Korea’s most beautiful wooden buildings, and scenic hiking trail. tree leaves, a wide apple orchard appears. Thanks to fresh air and cool shade under the trees, you can relax and enjoy the scenic beauty of nature. Buseoksa Temple, the main temple for the Along Mt. Sobaek Hwaeom Order of Buddhism, was established by Priest Euisang in Mt. Sobaek is one of 12 noted mountains of Korea and was designated as a national park in 1987. the 16th year of the reign of King Munju of (676 B.C.). It is one It includes ’s No. 1 Hibang Falls and the observatory deck of Hibangsa Temple. Jung- of 10 major Buddhist temples of Korea. In this temple, there is nyeong (692m) with 99 turns surrounds the national park. The park is beautifully covered with Korea’s second oldest wooden building ‘Muryangsujeon Hall,’ fol- royal azalea in spring and snow blossoms in winter. Birobong (1,439m), Gukmangbong (1,421m), lowing Geungnakjeon Hall in Bongjeongsa Temple in Andong. You and Yeonhwabong (1,383m) Peaks are magnificently rising between Gyeongsangbuk-do and need to climb up the 108 stairs to Muryangsujeon Hall from Any- Chungcheongbuk-do Provinces. The park is covered with the rare yew trees. A total of 12 angru Pavilion. The 108 stairs mean a path to the heaven in Bud- scenic hiking trails are developed in Mt. Sobaek, and eight of them belong to the City of dhism. The Josadang Hall in which the great monk Euisang had Yeongju. It takes about 40 minutes to finish short trails (about 2 hours to finish long stayed has a great view of the Sobaek Mountains. Here, you may trails). It is recommended to come and get lost in meditation. feel like healing all the diseases from the hectic urban life. This temple possesses many cultural heritages, including Muryangsu- Website of Mt. Sobaek National Park http://sobaek.knps.or.kr jeon Building five national treasures, four treasures, and five prov- ince-designated cultural heritages. The Buseoksa Museum is slat- ed to open in December 2011.

Address #148, Bukji-ri, Buseok-myeon, Yeongju, Gyeongbuk Tel 054-633-3464 Ascent Routes of Sobaek Mountain Admission Fee KRW 1,200 (Adult), KRW 1,000 (Student) Website www.pusoksa.org

Route 1 Time 4.5Hours Distance 10.6km Treasures of Buseoksa Temple 1.2km 2.4km 7km Huibang Visitor Center Huibangsa Temple Yeonwabong Peak Juknyeong Resting Place Floating Stone It is the origin of the name of Buseoksa Temple. Considering that we can still pass Stone Lantern (National Treasure No. 17) Route 2 Time 5Hours Distance 14.6km straps between the rock behind Muryangsujeon Building and the other rock on It is believed that this stone lantern was built when top, we know that the stone is still floating. This stone tells a sad love story. Priest Buseoksa Temple was established. With the beautifully 1.8km 4km 4.4km 2.4km 2km Euisang met Lady Seonmyo when he was staying in China to study Buddhism. skillful craftsmanship and aesthetics, it is known as the Lady Seonmyo loved him with all her heart, but Priest Euisang was not able to most beautiful stone lantern from the Silla Dynasty. A Samga Birosa Temple Birobong Peak Yeonhwabong Huibangsa Huibang accept her love. To stay with Priest Euisang, Lady Seonmyo threw herself into the rectangular stylobate is placed on the compacted Parking Peak Temple Visitor sea and became a dragon to follow Euisang to Silla. After that, Lady Seonmyo foundation and the lotus-shaped covering stone was Spot Center protected and helped Priest Euisang. When Priest Euisang was building placed on top of it. Then, an eight-angled stone post is Buseoksa Temple, the dragon lifted large rocks three times to drive away erected to support another lotus stone and an eight- Route 3 Time 5.3Hours Distance 13.3km the thieves who had been at the site. This floating stone with the angled firing stone. legend of Priest Euisang and 4.4km 3.1km 4km 1.8km Lady Seonmyo is called Choamsa Gukmangbong Birobong Peak Birosa Temple Samga Buseok. Muryangsujeon Building Temple Peak Parking (National Treasure No. 18) Spot Muryangsujeon was built in 1016 (7th year of the reign of King Hyeonjong of the Dynasty) by National Priest Wonyung when he was ordered by the King to rebuild Path to Hanyang (former name of Seoul) Flagship Waterfall of Yeongju Old Streets of Jungnyeong Hibang Falls Buseoksa Temple. Muryangsujeon is one of the oldest existing wooden building in Korea and is known as the The Old Streets of Jungnyeong, which started from Station, were the You can meet Hibang most beautiful traditional building. It is a gable-roofed major path to Seoul from Busan during the Joseon period. If you climb up the Halls on your way to building with 5 front units and 3 side units. Each column Bawitgil Trail surrounded by old trees for about 40 minutes, Jungnyeong Tavern Hibangsa Temple from has the head that is 34cm in diameter and the center appears. Jungnyeong cherishes a long history with many sad stories. For a while in Sobaeksan National entasis that is 49cm in diameter. Therefore, the columns the Age of Three Empires, it was the border between and Silla where the Park Management are soft and elastically curved. Muryangsujeon Building Three Empires often battled against one another. Goguryeo dominated Jungnyeong Office. The valley water has a Sojo Yeorae seated Buddha statue (National Treasure No. 45), facing east on the west in the last year of the reign of King Jangsu (around 470 B.C.). In the 12th year of the which originates from part of the building. The inside of the building is open with no partitions. The tablet for reign of Silla King Jinheung (551 B.C.), King Jinheung ordered eight generals, includ- Yeonhwabong Peak Muryangsujeon was written by King Gongmin. ing General Geochilbu, to form an alliance with Baekje to attack Goguryeo and con- (1,383m) falls roaring. quered 10 villages to the north of Jungnyeong. In the 1st year of the reign of King Hibang Falls, with luxu- Yeongyang (590 B.C.), which is 40 years later, noted General Ondal of Goguryeo rious woods and cool planned to lead his troop to Jungnyeong and said to the King, ʻI will not return if I fail wa t e r, b e co m e t h e to retrieve Jungnyeong.̓ These historical records (Samguksagi) tell us how important most welcoming desti- Jungnyeong was at that time. nation in hot summers. If you climb up the stairs near the waterfalls, a newly built overpass which is connected to Hibangsa Temple appears.

36 37 Time Travel in Yeongju A Village of Korean Traditional Delicacies of Yeongju Houses A village of Confucian scholars, in which their voices would be heard from the I have discovered three great restaurants which use healthy and nutritious food Seonbichon Village distance. Here, you can meet Korea’s first private Confucian school bestowed by materials from Sobaek Mountain. The dishes were very refined and healthy Once you arrive in front of the huge stone pil- the throne and elegant traditional Korean houses. You can go back and forth with a deep taste. The greatest restaurants of Yeongju! between the past and the present here in Yeongju. lar engraved with ‘Seonbichon Village,’ blue tile-roofed old houses appear. The village fea- Traditional Village with Beautiful Stream tures low stone fences, antique houses and Let’s try Prime Hanu (Korean Beef)! Dinner Table for the King and Confucian Scholars Sudori Folk Village straw-roofed houses. The Seonbichon which Yeongju Livestock Cooperatives Museom Goldongban It takes about 40 minutes by car to get to Sudori Folk Village (Museom Village) from Sosu Seo- was completed in Sunheung-myeon in 2004 Hanu (Korean Native Cattle) Plaza As the only restaurant in Museom Village, it is situated across from the entrance to the village. won Academy. A peaceful Naeseongcheon Stream flows through this beautiful village which is restored a Confucian scholars’ village during This Yeongju Hanu wholesale store offers This traditional Korean house-style restaurant serves Goldongban, a former name of Bibimbap surrounded by thick forest. The village is called ‘Museom’ because it looks like a floating island. the Joseon period. It is not like a film location ‘one-stop service’ which makes it possible to (Rice Mixed with Vegetables and Beef). According to a legend, people would eat Goldongban on Bannam Park’s family and Seonseong Kim’s family would live in this fascinating village in the wit a goal of attracting tourists only. People taste and purchase Yeongju beef at a time. December 30 (the lunar calendar) to wrap up the year. The dishes cooked by Yeongju local food past. At present, about 50 antique traditional Korean houses remain. You can meet real Haeun- actually live in the traditional houses which Deumsim (beef sirloin) and Galbisal (beef specialist Kang Seong-suk are served in high-quality brass tableware (made by Intangible Cultur- dae Old House and Manjukjae Old House in Sudori Folk Village. Sudori Folk Village is also popu- have been designated as cultural heritage. It is short ribs) are main menus. Insam Bulgogi al Property No. 22 Kim Sun-ik) on the refined and elegant wooden table. About 30 different jan- lar with a single-log bridge above the Naeseongcheon Stream. It had been partially lost in last known as a future-oriented tourism resource (with 30g of ginseng) is also popular. It is rec- gajjis (vegetables picked in soy sauce) made by Kang Seong-suk without artificial flavors are a summer due to a torrential rain, but it has been restored. Even though it is a that revives Korean traditional ideologies and ommended to grill the beef fast to prevent its pride of Museom Goldongban. The menus are Pannip (red bean leaves), Dadami Namul, Bibim- very narrow bridge, you can cross it without difficulty because the offers various traditional experiential activities. juice from being dried away. The charcoal grill bap and Museom Seonbi Jeongsik (set meal). Advanced reservations are required. stream is very shallow. It is just a short 30 minute drive away from Yeongju has been known as the ‘town of makes the beef more delicious. In general, Address #268, Sudo-ri, Munsu-myeon, Yeongju, Gyeongbuk Tel 054-634-800 Website www.museomfood.com the heart of downtown Yeongju. nobility’ and has designated Seonbichon and AAA grade beef is available at KRW

Address Museom Village, #209, Sudo-ri, Munsu-myeon, Yeongju, Gyeongbuk Tel 054-634-0040 vicinity as the site of historical and cultural 25,000/200g. On the 1st floor, you can have experiences. tasty Korean beef over a cold beer. Yukpo The houses were named after an owner’s name (beef jerky) is also available. The delivery ser- such as Haeudang Old House, Indong Jang vice is available on all products.

Family’s Head House and Kim Sang-jin’s House. Address #140, Sanbeop-ri, Punggi-eup, Yeongju, Gyeongbuk The Seonbichon Village offers a variety of fun Tel 054-631-8400 and exciting Korean cultural programs such as Hanji () craft, natural dyeing and knotting craft. Come and get away from a hectic life for a moment and enjoy the romantic moonlight here in this beautiful village.

Address 357, Cheonggu-ri, Sunheung-myeon, Yeongju, Gyeongbuk Tel 504-638-6444 Opening Hour 09:00-17:00 (Nov.~Feb.), 09:00-18:00 (Mar. ~May, Sep.~Oct.), 09:00-19:00 (Jun.~ Aug.) Admission Fee KRW 3,000 (Adult), KRW 2,000 (Student) 1 night stay (depending on house type) KRW 45,000 ~ KRW 140,000 (4 Persons) Website www.sunbichon.net

TIP Questions about Ginseng Korea’s first private Confucian Q Why is ginseng not good for those with school bestowed by the throne high body temperature? Sosu Seowon A Warming up is a correct expression than Sosu Seowon, established by Governor Ju, Se More increasing body temperature. Because ginseng Haeudang Old House boosts energy by promoting the activities of Bung of Punggi in the 38th year of the reign of The Haeudang Old organic matters, it may rather decrease body Joseon King Jungjong (1543 B.C.E), is the first Seo- House features temperature and keep the balance if taken for a won built in Korea and the first Seowon accepted ‘□’-shaped Anbang long time. by the King. It was erected to redevelop education (women’s quarter), Q What is the most effective way to eat Healing Food Party Geonneobang (quarter ginseng at home? Yeongju Samgyetang (Chicken Soup with Ginseng) and philosophies. Sosu Seowon fostered many across from Anbang) A The saponin content is the highest in ginseng recognized scholars and nobles. An average of and two Sarangbangs (men’s quarters). If you book harvested in fall (September to early November). It is Samgyetang (chicken soup with ginseng) restaurant which opened three months ago. 800,000 tourists visits here every year. a room in this house, breakfast and snacks are Therefore, fall is the best season to eat ginseng. It ‘Yeongju Samgyetang’ made of healthy Punggi chicken with 5-6 years old ginseng is the main served free of charge. The genuine Haeudang Old is a good idea to buy ginseng in fall and dry and menu. The meat stock made of medicinal herbs and dried ginseng is very savory and refreshing Currently, it is preserved as Historical Item No. 55 keep it properly. You can extract good ingredients House is situated in Sudori Folk Village. The rooms with a strong scent of ginseng. and cherishes invaluable cultural heritages, are very simple compared to spacious (almost 90%) while drying or steaming ginseng including the portrait of Hoiheon (Sir Anhang, Daecheongmaru (living area) and courtyard. Even as well. The tasty tender and juicy flesh and glutinous rice with healthy beans may heal your body. Park National Treasure No. 111) and five treasures. though Anbang was originally designed for four Q What is saponin? Sun-hwa, a medicinal food specialist, praised the excellence of ginseng, saying that it removes a people, it is as small as to house two adults. A Glycoside which is found in all plants is rich in toxin in every corner of our body and enhances immune system by increasing body temperature. Don’t miss to visit the Sosu Museum in which you Because a bathroom is situated in the outside, it peels and root hairs. Punggi Ginseng is If ginseng is grinded or fried, its bitter taste could be reduced. Therefore, grinded ginseng would can see the history of Neo Confucianism. would be somewhat uncomfortable in cold winter. particularly good with a lot of root hairs. This However, you can experience the heated floor in a be added to Samgyetang for those who don’t like ginseng smell. Address 151-2 Naejuk-ri Sunheung-myeon Yeongju ingredient improves immune systems and traditional Korean room. Tel 054-639-6693 promotes metabolism. Address #26-6, Ohyeon-ri, Bonghyeon-myeon, Yeongju, Gyeongbuk Tel 054-633-3379 Opening Hour 11:00-21:00 Website www.seonbichon.or.kr Website www.yaksundang.co.kr

38 39 City Tour 2 Tianjin, China

Beautiful Future of China Tianjin

China’s biggest industrial city with the largest artificial port, Tianjin is a gateway to Beijing. It has been growing since the opening of the great canal during the Sui Dynasty and continued its expansion in the economic and social areas. Many areas are under con- struction with the frenzy over redevelopment. Its growth speed already exceeds that of Shanghai. It is more famous as an economic city than as a tourism city, but it still has many tourism factors. As a port city which is generous to other cultures, the city is full of for- eign cultures from European buildings including Italian, French and Austrian ones, various museums, and traditional streets to cui- sines full of Chinese colors. The one-night and two-day trip to Tianjin starts now. Editor Seon-Ae Yu Cooperation ST. Regis Hotel www.stregis.com/tianjin, Tianjin Municipal People's Government www.tj.gov.

Haedong Yonggungsa Temple Part Historical and Cultural · Art City Tianjin 01 All about Tianjin

Delicious Tianjin Tour Tianjin Flavor Best 4

Specialty of Tianjin, Dumpling Gou Bu Li Paos 狗不理飽子 Originated from the Qing Dynasty 100 years ago, Gou Bu Li Paos became the specialty of Tianjin. There is a saying that you never go to Tianjin when you do not eat Gou Bu Li Paos. Meats and various ingredients are used as filling inside the fermented flour dumpling skin. It looks nice and soft white skin and rich gravy are its features. They are served when treating state guests. It is also famous as a favorite dish of former U.S. President, Bush.

Sweetness of Fried Snack Spajemahwa 十八街麻花 Flour is used to make noodle- like dough and it is twisted and fried. Ginger and sesame mixed with laurel tree and sugar are added. People of Tianjin started to enjoy this from the 1920s and now it became one of the three Tianjin, referred to as "Jin" for short, is one of the four municipalities economic development. In addition, the investment environment has The professional performance troupes of Tianjin deal with a wide range foods of Tianjin. It is crispy and sweet. Types and tastes vary directly under the Central Government of China. Not only is it an interna- been improved steadily. Tianjin enjoys a lot of advantages in its invest- of arts, including Peking opera, Pingju opera, Hebeibangzi, Quyi, according to ingredients. tional harbor and economic center in the north of China, but it is also ment environment: its convenient port transportation, open market, drama, singing and dancing, symphony, etc. In the museums and Among them, Spajemanhwa is well-known for its profound historical and cultural heritage. The name of excellent logistic services, attractive investment policies, highly efficient memorials in Tianjin, there are nearly 60,000 pieces of cultural relics, the most famous. Tianjin, meaning "a port for the emperor", was first adopted in the first government services, and its transaction environment characterized by including some rarities which deserve to be recognized as national year of Yongle Reign in . In 1860 Tianjin was opened as a honesty and cooperation. So far, Tianjin has attracted investment from treasures. The local folk arts of Tianjin are varied and interesting. The Sweet Chestnut All trading port. After the founding of the People's Republic of China, Tianjin over 110countries and regions, and nearly 18,000 foreign-funded enter- colorful Yangliuqing New Year Paintings, vivid colored sculptures of Clay Over the Street became a municipality directly under the central government. In 1978, prises have established their branches in Tianjin, bringing along invest- Figurine Zhang, impressive well-designed kites of the Weis, and exqui- Tangchaobanli 糖炒板栗 Chestnut produced in Tianjin is with the adoption of the policy to reform and open up to the outside ment more than US $55 billion. Of the top 500 enterprises in the world, site carved bricks of the Lius are outstanding representatives of the folk relatively smaller but have great world, Tianjin became one of the first coastal cities in China to open up. more then 110 have invested in Tianjin. In the future, efforts will be made arts of Tianjin. As a modern cultural metropolis, Tianjin claims posses- taste and flavor. Sweet chestnut In the Outline of the 11th Five-Year Plan for the Development of National to build Tianjin into an international harbor city, economic center in the sion of a 415.2 meter tall TV and radio broad casting tower, a world- grows at the Chinese northern Economy and Society in the People's Republic of China, which was north of China, and an ecological city. This positioning of the city pro- class exhibition center, and the largest modern book edifice in China. border line which has high temperature difference between approved of in 2006, it is pointed out that the development and open- vides Tianjin a broad stage to seek further development. These first-rated cultural facilities, with their unique features, constitute day and night. Tianjin sweet ing of Tianjin Binhai New Area is part of the overall national develop- As a famous city of historic and cultural significance in China, Tianjin is a a public culture and sports service system, which contributes to the chest nut produces fruits of 4-5 ment strategy of China.Since the adoption of the policy to reform and birth place of culture and arts in the north of China. It enjoys a reputation prosperity of the culture in the modern city. kg per tree. Chestnuts are fried in oil and sold at the street. open up, Tianjin has opened wide to fuse itself into the global trend of of a “Cradle of operas” and “Motherland of Quyi”. ⃰ Reference ; Tianjin Municipal People's Government Better the taste, easier to peel the skin.

Tianjin Kong Lasting Brands Kang Le 天津火车站 Kang Le offers a variety of ice-cream popsicles ranging from classic chocolate to pineapple and red bean flavor. The company was founded in 1951 and has become one of the most successful ice-cream brands in Tianjin. You had better hurry and get your fill of these frozen treats before weather turns cold!

42 43 Part Highlights of Tianjin 02 One Day Tour in Tianjin Brand New, Opening on 31 Oct, 2011! Walking on History Ancient Tianjin Ancient Cultural Street 古文化街 Heavenly Culture Street Queen Temple Tianjin Ancient Cultural Street was formally opened in 1986. Tianjin Ancient Cultur- al Street attracts tourists who come to see its special architectural styles, admire tianjin railway station its classic cultural features, buy various folk crafts, and sample the delicious local The New Italian The largest church in Tianjin The Xikai Church 西开教堂 Style Town Tianjin snacks. Above all, as visitors walk along the street, they will be particularly Jinwan Plaza impressed by the splendid replica classical architecture in the folk The existing buildings, constructed by French Catholicism, include the catholic chief church built The St. Regis Tianjin Oriental Financial Street style of the Qing Dynasty. Visitors who are inter- in 1914 and the cathedral built in 1917. The whole church follows the European style, adopting Tianjin World The Golden Street French Romanesque architecture technique. The church takes up an area of 1,585 square meters, Financial Center ested in Chinese traditional handicrafts will also Porcelain House appreciate another Tianjin Ancient Cultural and is 45 meters high. It has a long cross-shaped layout. There are three tall towers standing at The Serenity Garden Street attraction - the hundreds of stores selling a the apexes of a triangle, at the front and the back of the church. There are three corridors inside The Astor Hotel wide variety of folk handicrafts. with luxury colored frescoes on the inner wall. Now it is still the local center of Catholic activities. Catholicism Xikai The Westin Tianjin Hotel Directions Nankai District of the Tianjin Municipality Address Northeastern Address Dushan Road, Binjiang Avenue, Heping District, Tianjin, China Tel. 022-85568253 Opening Hours 9:00-11:00, 14:00-16:00 (Closed on Head Church Corner of The East Entrance, Nankai District, Tianjin, China Tel. 022-27275039 Sunday) Price RMB 66 (Business) RMB 94(VIP)

Rising Tianjin! Tianjin Railway Station 天津火车站 The Tianjin Railway Station was built in 1888 first and was rebuilt in 1987-1988. On August 01, 2008, the bullet trains linking Tianjin and Beijing was put into operation. The high-speed train reaches above 350km/h, shortening the St. Regis Hotels ride time to 30 minutes. Its newest renovation Understanding Modern China Bigger than London Eye The last emperor Puyi’s Garden Italian Style in Northern China The St. Regis Tianjin defines a new benchmark in started in Jan, 2007 and finished 2010. The The Golden Street 天津火车站 Tianjin Eye 天津之眼 Garden of Serenity 静园 New Italian Style Town 新意街 the city for modern luxury and bespoke services. The hotel offers 238 exquisitely designed new renovated Tianjin Railway Station is The Golden Street (Heping Road) is situated Standing 120m (390 ft) tall, the Tianjin Eye is The former residence of Puyi, boasting historic New Italian Style Town (Xin Yi Street) is called guestrooms and 36 suites that are among the equipped with most modern facilities with to the west side of Haihe River, with a total one of the largest Ferris wheels in China and architecture under special protection, as well the Italian Custom Region which was built in largest in Tianjin. The elegant décor is a seamless dimensional transportation. While not pres- length of 2,138 meters. Along the street, there the only structure of its kind to have been as Heritage Protection Unit of Tianjin. From 1902. It was engineered on the previous Italian integration of contemporary Western aesthetic and ently connected to the Tianjin Metro network are shops providing services, general mer- built on a bridge. Completed in April 2008 in 1929 to 1931, the last emperor Puyi, along with Concession Region, which was the only real ancient Chinese influences punctuated by floor-to- ceiling windows with stunning views of the Hai River will be completed in 1-2 years, the new Lines 2 chandise, foods & drinks, cultural education, time for the Beijing Olympics, the Tianjin Eye Queen Wan Rong and concubine Wenxiu lived concession region of Italy within the world. and downtown Tianjin. Each room offers modern and 3 as well as an extension of Binhai Mass recreation, all for shopping, tour, eating and sits astride the Yongle Bridge (永乐桥) over here. In the manor, there is Asin-Gioro Puyi The most of the buildings are restaurants and conveniences such as flat screen LCD televisions Transit (Line 9) will intersect at the station. entertainment. Various branded commodities the Hai River, its 48 capsules swinging pas- Exhibition Hall, exhibiting hundreds of pic- bars that attract foreign tourists. Here tourists with multi-channel cable, iPod docking stations with sound systems, and high speed wireless internet Address Hai He Dong Lu, HeBeiQu, Tianjin, China Price Beijing- can be found here, and shoppers enjoy cui- sengers up and around on a 30 minute rota- tures and articles of literature, recording the can't solely tastes Italian noodles, the pizza access. The spacious and lavishly appointed Tianjin One way RMB 55 (Economy), RMB 66 (Business) RMB 94 (VIP) Website www.emay.cn sines and famous Tianjin local snacks, at tion that takes in commanding views of the romantic life of Puyi from an emperor to a and alternative Italian snacks. Besides, tour- bathrooms offer double vanities, luxurious establishments such as Gou bu Li Paos Fast city below. Brightly lit at night, the Tianjin Eye common citizen, and showing his main activi- ists may fancy liking the Italian performances rainforest showers, plush towels and robes, and exclusive Remede accessories. Food Restaurant, Up Island Café, Brazil BBQ, has become an iconic part of the Tianjin sky- ties when living in Tianjin. and alternative Italian garments and handi- Direction access to the Tianjin Binhai International Airport (25 Korean Cuisines, Italian Pizza, McDonald, KFC, line, its reflection making a dramatic, some Address 70 Anshan Road, Heping District, Tianjin, China craft exhibition. minutes by car), and is located within a five-minute walk to the Tianjin Railway Station Address 158 Zhangzizhong Road, Heping and others. might say auspicious, figure of eight in the Directions Marco Polo Square, Hebei District, Tianjin, China District, Tianjin, China Tel. 22-58309999 Price from RMB 908 Directions It takes 10minutes by foot from St. Regis hotel river below. (Superior Room), from RMB 1550 (Grand Deluxe Room) Website www.stregis.com/tianjin Directions Metro Xibei Jiao and Xizhan stations will both drop you a 15-minute walk away. Address Haihe East Road, Hebei, Tianjin, China Tel. 022-26288830 Opening Hours 09:00~21:30 (Closed in heavy wind or rain) Price RMB 60 In touch with history The Porcelain House 瓷房子 More The Porcelain House, a private museum deco- Haihe River Cruise rated with about 400 million pieces of ancient Chinese ceramic chips and over 13,000 The Haihe River meanders its ancient Chinese porcelain vases, plates and way through the bowls. It is perhaps the most strange and eye- city of Tianjin. catching house in Tianjin. The owner said he The renowned cruise on the spent over 20 years collecting materials and river features five years completing the decoration. The the Haihe Park, the Fountain Amusement Park, house, originally a French style villa, is located magnificent waterfront homes, and green parklands, and gives a comprehensive view of what in Chifeng Street, Heping district. the landscape of Tianjin is all about. Address 72 Chifeng Avenue, Heping District, Tianjin, China Tel. 022- 27123366 Opening Hours 10:00~17:00 Price RMB 35

44 45 City Tour 3 Gunsan, Korea

Silently preserved old past as if time stops and growing and new future like a fast running sprinter. Gunsan has two faces like Janus. Yesterday and today of Gunsan met Gunsan, Vintage & Modern in a time machine. Editor Su-Jin Kim Photo Choong-geun Oh Gunsan, DAY - 1 Vintage Travel Course Modern Cultural Legacy of Gunsan Customs Exhibition Designed by a German in 1908, the Honam Customs Exhibition was built with the same construction method with Seoul Station and the head office of Bank of Korea. It was the only customs office during the Period and it is now used as exhibition hall. The photos of port transporting war supplies including rice and then customs office are exhibited. The bags of rice to be transported A hut by the railway Railway Village to Japan were piled up in the storage after the Houses gather around an old railway in the vil- Gunsan Port opened. lage. The village hasn’t changed as if time goes Location Across E-mart Gunsan, 12-tong, Gyeongam-dong Gusan-si, back in the village. Refugees started to build Jeollabuk-do houses near railway during the January•4 Retreat (The Korean Government retreated from the capital when attacked by the Chinese army during the in 1951) to create the current village. The railway was established during the Japanese colonial rule and had been used by the cargo train from the old Gun- san Station and a paper factory. The operation has stopped since June 2008 and loud train engine sound became the thing of the past. Location Across E-mart Gunsan, 12-tong, Gyeongam-dong Gusan-si, Jeollabuk-do

The Only Japanese-Style Temple in Korea Dongguksa Temple The temple was established in 1909, exactly ten years later since Gunsan opened its gate to Japan in 1899. Its original name was Geumgangseonsa. The landscape makes visitors feel that they are in Japan. The building used the construction technique that the building inclined inside slightly. It is Japan’s unique earthquake-resistance technique. The bell ringing in the wind and the green and tall bamboo forest create a nice harmony. Take a look at a jar buried under the bell. It’s Korean style to make the bell ring, which proves that Dongguksa is the temple in Korea. Address 135-1 Geumgwang-dong, Gunsan-si, Jeollabuk-do Tel 069-462-5366 Website www.dongguksa.or.kr

Food Recommended Restaurants Bakery in Memory Best Jjambbong Do you know the Yiseongdang Bokseongru taste of crab? ‘Arare’ started by a Tourists to Gunsan visit Yuseong Garden Japanese owner in 1910 famous Jjambbong What is the food you must was the start of (Chinese style-noodles have in Gunsan? That is Yiseongdang. It changed with vegetables and seasoned raw crab. the name to Yiseongdang seafood) restaurant as if it Gunsan is famous for the in 1945 and moved to the is a must. When a lady main producing district of current location in 1948. wearing a red apron plump crab. Cutting a big Yiseongdang is the oldest serves a bowl of crab into several pieces, bakery in Korea. The Jjambbong, tourists are crab meat pops out. Put bakery reminded the generations who were born in surprised with the large portion of the meal once and hot boiled rice inside the soy sauce seasoned crab the 70s or 80s of past memories as a hot place of that with the special taste once again. A lot of pork is shell and mix it up with eggs and wrap it with High Roller School time and all menus are served at a reasonable price to topped on Jjambbong in Bokseongru. The restaurant seaweed. Red-pepper paste seasoned crab is also Japanese-style House in Sinheung-dong young generations of today. Half of the bread is made uses a huge amount of seafood, 40kg Manila clam, delicious. You can finish a bowl of rice quickly with the The house was built by a famous Japanese fabric dealer in Gunsan, Hiro in 1925. In the movie of rice, not of wheat, considering customers’ health. 30kg mussel and 10kg cockle. But the ingredients run seasoned crab. Yuseong Garden buys crabs in April ‘Tazza: The High Rollers’(2006), it was used as a house of Yun-sik Baek where main character Husband of the owner operates the adzuki bean out earlier and therefore many times the shop closes and May and quick-freezes them to maintain the best factory and provides ingredients. Some customers buy earlier than the closing time. As the restaurant is busy, taste throughout the year. You can place an order Seung-Woo Jo practiced fast hand techniques to become a high roller. Two ‘ㄱ’-shaped houses 10 adzuki bean breads at a time. The bakery sells fried rice can be ordered before 11: 30 am. through phone or internet within Korea. are located side by side and a Japanese-style garden and a big stone lantern is located between pastry which is popular these days but vegetable Address 332 Miwon-dong, Gunsan-si, Jeollabuk-do Tel. 063-445- Main restaurant Address 476-1 Seongdeok-ri, Seongsan-myeon, bread and croquette are popular. 8412 Opening Hour 10:30~16:00(closed on Sunday) Price Price Gunsan-si, Jeollabuk-do Tel 063-453-6670 Susong Branch Address them. The traditional Japanese-style house reminds of the Japanese horror movie ‘Ring’, giving Jjambbong KRW 5,500, Jajang KRW 4,500, Fried rice KRW 6,000 840-5 Susong-dong, Gunsan-si, Jeollabuk-do Tel 063-464-6670 Address 12-2 Jungangno1-ga, Gunsan-si, Jeollabuk-do Tel 063-455- Opening Hour 09:30~21:30 Website www.yuseonggarden.co.kr chiil. The building on the back yard looks like a storage but actually a vault. 2772 Opening Hour 07:30~22:30 Price adzuki bread KRW 1,000, Address 58-2 Sinheung-dong, Gunsan-si, Jeollabuk-do Opening Hour 10:00~18:00 Patbingsu KRW 4,500

48 49 Gusan, DAY - 2 Modern Travel Course More Gunsan Saemangeum City Tour Bus For those who travel Gunsan through train or bus, do not miss the city bus tour to cultural properties in downtown Gunsan, tourist destinations and modern cultural property course. The tour bus departs at Gunsan Intercity Bus Terminal (09:10), Gunsan Staiton (09:30) and KTX Warm Place Floating on the Music Iksan Station (10:00) every Wednesday, Friday, Saturday and Sunday. The modern cultural property Namu Gallery Flying Island course starts in front of Gunsan Intercity Bus The owner’s husband, sculptor, built all the Funky interior and lights are free like a café at Terminal (09:10) and Gunsan Station Plaza (09:30) furniture inside the café and interior. Warm the backstreet of Hongik University. Sometimes every Wednesday and Friday. Expenses other than boarding fee are individual responsibility. and soft tree feels cozy. A stage is created on indie music bands perform and art market Registration is available through phonecall and the first floor and paintings of artists in Gun- ‘Nanjangpan’ opens. The café is full of artistic online. san are exhibited on the second floor. vibe as it sells CD of indie musicians in Gunsan. Reservation 063-465-2240 Price KRW 5,000 Website http://tour. gunsan.go.kr/?SITE=3&MENU=1210 Address 9-2 Gaebokdong, Gunsan-si, Jeollabuk-do Tel 063-466-5825 Address 2F 11-4 Gaebok-dong, Gunsan-si, Jeollabuk-do Tel 063-446- Island Embracing the Water More Opening Hour 11:00~23:00 7772 Opening Hour 13:00~24:00 (Closed on every first Monday) Sinsido Mudflat Experience and Sinsido has Wolyoungbong Peak and Daegak Mountain as the 7th course of Gunsan Gubulgil. Fishing on the Boat in Sinsido And it is the largest island in Gogunsangundo Archipelago. Visitors can enjoy the island’s land- Mudflat experience and fishing on a boat with The Great Wall on the Water scape along the 16.5m-long shoreline and climb Daegaknountain observatory or Wolyoungbong generous and friendly fisherman are the course you Saemangeum Breakwater should not miss in traveling Sinsido Island. Picking The 33.9km-long Saemangeum Breakwater was listed on the Guinness Book as the world’s lon- Peak. In particular, autumn leaves of Wolyoungbong Peak are so splendid that it moves hearts of seashells and marine organisms at the mudflat in gest breakwater. It connects Gunsan-si of Jeollabukdo, Gogunsangundo and Buan-gun. The rec- people passing along the shoreline. The 12km-walking path allows visitors to enjoy mountain the village and catching fish with loach and and sea at the same time. Saemangeum Breakwater which connects Gunsan-si of Jeollabuk-do, lugworm as bait will give you unexpected pleasure. ommended course is driving toward the wind power plant which looks like a white pinwheel, Tel 063-463-3401 Price One-day course charge (KRW 50,000 per passing through Bieung Tourism Port where red and white lighthouses face each other and enter- Gogunsangundo and Buangun was completed in 2010. And Visitors can enjoy the beautiful land- person, lunch included), One-night two-day course charge (KRW scape of Sinsido Daegaksan Mountain and Baesugapmun at the Sinsido Observatory which 90,000 per person, meals included) ing Saemangeum Breakwater. Address 121 Bieungdo-dong, Gunsan-si, Jeollabuk-do Tel 063-467- 6030(Saemanteum Tourism Information) became popular after the completion of the breakwater. Directions Jeonju-Gunsan Industrial Road (To Gunsan) → Starting point of Jeonju-Gunsan Industrial Road → Saemangeum Breakwater → Dock → Sinsido

Silver Wave The Village with Beautiful Yard Famous Restaurant Hidden in Eunpa Resort Ddeulareum Village Bieung Port Nights in Gunsan begin with constantly chang- Ddeulareum Village meaning ‘the village with Ariul Achim Bada Sashimi center ing lightings of the Eunpa Resort. The beautiful yard’ welcomes visitors with rustic People can leisurely enjoy landscape of the Birds are flying in Where Flowers and Trees Whisper 370m-long ‘Mulbit Bridge’ colors the calm lake landscape and various themes. Various experi- Bieung Port over glass window and course Geumgang Migratory Birds Observatory Wolmyeong Park and the ‘music fountain’ dancing to the music ence programs including tall flat sedge, tradi- meals at the restaurant. Whenever visiting a Every winter, various species of rare migratory birds including spectacled teal, mallard duck, com- Wolmyeong Park, Wolmyeong Mountain is symbolizes pedals. The popular Eunpa Resort tional food and farming are a great opportunity port, visitors can’t find a nice sashimi place shelduck nest around the mouth of Geumgang River. Migratory birds fly in the reeds creating good for couples to enjoy date as it has trees was originally called ‘Mije Reservoir’. Mije orig- to find your hidden hand technique. Villagers among many. The crowded port can make visi- a golden wave and a graceful wile goose are flying over water. As the bank was completed in 1990 growing tall and fully-blossomed flowers. On inated from the Korean word ‘Rice Land’ as the greet visitors at the experience center. Make tors lose mind. Let’s visit Ariul where you can at the mouth of the river, the place became the best habitat for winter migratory birds in Korea. the Susi Tower and observatory which look like reservoir had been used as a agricultural soft tofu by grinding beans and make products enjoy neat meal leisurely. Hunger is the best The Birds Observatory was established in 2003. The observatory is equipped with a permanent a flaming torch and a sail flapping in the wind, water since the Goryeo Dynasty. You can cool with tall flat sedge. Tall flat sedge is split and sauce. Ariul serves sashimi first and various exhibition hall, an incubation experience zone, a plant ecological exhibition and sky lounge on you can overlook the sea in front of Gunsan off the heat of the summer night by taking a dried to make mat or sitting mat. Visitors can other course meals follow. Sashimi refill is the land of 19km2. You can watch migratory birds which vitalize the mouth of the river on the 11th and Geumgang River. Wolmyeong Lake near walk around convenience facilities such as see how it grows and how it is made to mat. free. Each course meal is impressive from fried floor of the observatory and enjoy various events during the 2011 Gunsan World Migratory Birds the forest of Japanese cypress makes visitors outdoor concert hall, lotus flower habitat, After observing the process, visitors make Bok- noodle, seasoned fish to fish stew. Festival held from Nov. 16-20. feel cool. Rattan and cherry trees get greener in cherry blossom path and inline skate rink jori with tall flat sedge. Put fortune in Bokjori. Address 61-5 Bieungdo-dong, Gunsan-si, Jeollabuk-do Tel 063-468- 5501 Opening Hour 10:00~22:00 Course Price Achim Bada KRW Address 411-1 Seongdeok-ri, Seongsan-myeon, Gunsan-si, Jeollabuk-do Tel 063-453-7213~4 Opening Hour 10:00~18:00 Admission adult KRW the summer, providing fresh air and relaxation. Address 1 Naun3-dong, Gunsan-si, Jeollabuk-do Tel 063-450-4431 Address Wonjugok Village, Jugok-ri, Napo-myeon, Gunsan-si, Jeolla- 25,000, Eunbit Bada KRW 35,000 Website www.ariulgunsan.co.kr 2,000, youth KRW 1,000, children KRW 500 Website www.gmbo.kr buk-do Tel 063-453-2110 Website http://arum.go2vil.org Address 35-20 Geumdong, Gunsan-si, Jeollabuk-do Tel 063-450-4000

50 51 Trend & Analysis

Great Potential and the outlook for the MICE market is very bright.” He continued, “People once believed that technology devel- opment might decrease the necessity of meeting others in person. With the expansion of the network, on the con- trary, the necessity of meeting people has rather for MICE Tourism increased, which means growth of the MICE market.” The ITB Asia was an event to see the rapid growth of the MICE industries in Asia and witness its great potential.

The stage for the MICE industries has recently shifted from Europe and the U.S. to Asia. In particular, South Korea has seen the value of the MICE after successfully hosting the 1988 Olympic Games in Seoul. In April 1997, ‘Act on Development of International Convention Indus- Songo Convensia Inchoen Korea try’ was enacted. In 1998, ‘Master Plan for Development and Promotion of International Convention Industry’ was In fact, the MICE has been the mainstream throughout established. Since then, Korean government has focused the world. Regarding convention industry, for example, a on boosting the MICE industries. In 2000, world-class total of 181 exhibition centers (5000m2 or greater in exhi- COEX Convention Center in Seoul opened. Empowered by bition area) were built during the last year alone. As a the success of the 2000 ASEM in Seoul and 2005 APEC result, the total number of exhibition centers reaches up Summit, Exhibition & Convention Center (EXCO) to 1,100. According to the Union of International Associa- and Busan Exhibition & Convention Center (BEXCO) were tions (UIA), which collects and announces international built. Since then, large convention facilities have been conference statistics around the world, a total of 11,519 built across the nation such as Jeju and Daejeon. In addi- conventions were held all over the world in 2010 (11,503 tion, South Korea hosted the G20 summit last year. conventions in 2009). In terms of the number of interna- China Pavilion, Expo 2010 Shanghai China Thanks to expansion of this kind of infrastructure, the tional conventions hosted by nation, the U.S. ranked 1st number of international conventions held in Korea has for two consecutive years with 936, followed by Japan tripled for the past decade. Because of these competent (741), Singapore (725) and France (686). According to the modern facilities, the related industries have developed. figures above, Asian countries were very strong in 2010.

What has made it possible for MICE industries to emerge as a leader in tourism industry as ‘Chimneyless Industry’, ‘Golden Industry’ and ‘Blue Ocean in Tourism’? The MICE refers to an abbrevia- tion of ‘Meeting, Incentive Travel, Convention and Exhibition’. It generates enormous economic effects in various fields by close connetion of related industries such as hotel, transportation, tourism, trade and distribution. Now, it is time to pay attention to MICE as a key to boost local economy.

Editor Jin-Joo Shin The scope of MICE is broad. The MICE has rapidly grown Can you guess the potential economic effect of the MICE with significant tourist attraction power in various fields the world has kept an eye on? such as meeting, incentive travel, convention, exhibition, international conference, event and festival. First of all, Current status of MICE industries the MICE differs from general tourism industry in that it ITB Asia, the Trade Show for the Asian Travel Market, targets businesses. In other words, while the convention- which was held in Suntec, Singapore in October was a al tourism is Business-to-consumer (B2C), the MICE is great opportunity to see the potential of the MICE indus- Business-to-Business (B2B). Therefore, the MICE can gen- tries in Asia-Pacific regions. In his opening address, Hilton erate far greater values than the general tourism industry. Worldwide executive Paul Brown said “In global tourism Many countries from around the world have already con- market, convention industry accounts for 25%, about centrated on the MICE to develop it into their strategic twice increase in seven years. Due to current global eco- industry. They have been active in building huge-scale nomic downturn, some people worry about grim outlook convention facilities and attracting international events. for tourism. However, Asian economy is still on the rise,

52 53 Trend & Analysis

It was Singapore which stood out most among Asian Chinese tourists. A total of 11,200 employees of Bao Jian countries. Considering top 30 countries in terms of the Commodity Co, Ltd.(寶健) of China visited Jeju through number of international conventions hosted as of 2008, ‘Incentive Travel’. For two weeks starting September 13, the growth rate for the past decade reached up to 426%. they spent about KRW 40.1 billion. The economic ripple Singapore has invested SG 107 million dollars in global effect reaches up to KRW 91.4 billion. In other words, it is marketing since 2006. All these have been possible no wonder that the MICE is called ‘chimneyless golden because of a great support from the Singaporean govern- industry’. In case of the , each ment. Singapore targets to generate KRW 10 trillion of participant spent US 248.8 dollars in average, roughly revenue through the MICE industries. twice greater than the spending by general tourists. The China has also grown at a rapid pace since the hosting of tourists of ‘Incentive Travel’, a way to motivate and reward the Shanghai World Expo in late October last year. In fact, valuable employees through an overseas trip, are also Chinese exhibition & convention industry has annually greater than general tourists in terms of expenditure. The grown by 20%. Since the massive earthquake, Japan has City of Incheon is also one of the leading cities in Korea, suffered a downturn in tourism industry. However, Japan which has boosted local economy through the MICE busi- still maintains JPY 4.73 trillion of international exhibition & ness. The Songdo Convensia Convention Center in the Analysis through international case studies convention market by authorizing about 50 local authori- Incheon Free Economic Zone (IFEZ) has hosted a total of ties to host the international events. In fact, Japan has 426 events since 2008. It has already attracted about 2 generated JPY 11.4 trillion of economic ripple effect hundred events for 2012. The state-of-the-art center aims through the MICE industries. to host 700 events (about 2 events per day) in 2014. References Because of the success of the World Expo 2010, Shang- The Korea Travel Times The Importance and www.traveltimes.co.kr MICE industries boosting local economy hai has also expanded its exhibition & convention facili- UNWTO www.unwto.org In September this year, situated in the south- ties. In other words, the competition has become fierce in Korea MICE Association www.micekorea.or.kr ernmost part of the Korean peninsula was crowded with . Once ongoing exhibition and convention-relat- ed construction across Asia such as Seoul, Kuala Lumpur Impact of Food Tourism and Chiang Mai is completed, it is likely that the new facilities would significantly boost local economy.

Obstacles of MICE industries There still are a lot of problems to solve in the MICE industries such as a lack of understanding on the indus- Among various cultural tourism resources which represent the nation or local culture, ‘food’ is one of try, poor infrastructure, unskilled staff and absence of the easiest living cultural factors that tourists can get access to. In fact, food is an essential element in related organizations. In addition, the MICE industries are order for tourists to have cultural experience. Since a long time ago, therefore, advanced countries in diversely classified depending on scale, scope, subject and purpose of participation and differently defined by tourism have developed food culture into a tourist product in recognition of its value as a tourist international organization or country. Therefore, it is diffi- resource and attracted a lot of tourists from around the world. Let’s take a look at the success stories cult to establish reasonable standards on the MICE indus- of leading countries in food tourism - Thailand, Singapore, France and Japan – and discuss future tries. In particular, the MICE industries in the Asia-Pacific directions for food tourism. region should be further developed both quantitatively and qualitatively, compared to those in Europe and the BEXCO, Busan Korea U.S. No matter how much Asian market grows, it just stays at 25% of the global market. In terms of the per- Editor Seon-Ae, Yu Necessities to combine food with tourism Tourists experience Experienced travelers centage of the exhibition & convention business to GDP the steps of the peak As both quantitative and qualitative experiences of travel as well, Asia is about 1% of the western advanced coun- increase, the number of cultural tourists has increased tries. these days. Based on high educational and living stan-

It is important to systematize MICE planning to meet cus- Food tourism Emphasizes dards, these tourists focus on spiritual richness with a Commercialization of food tomer needs and demands and provide high-quality ser- the tradition of food high cultural demand. Because their cultural demand is vices. It is also required to use the exhibition & conven- based on cultural diversity, they are interested in local tion facilities as a cultural space for local citizens. What is culture. In fact, cultural tourists prefer experiencing local Effective element Attract tourists culture in person instead of just watching. Among various most critical is that local authorities should fully aware of incentive travelers the importance of MICE industries, make investments in cultural tourism resources which represent the nation or the facilities and make continued efforts to secure profes- local culture, ‘food’ is one of the easiest living cultural fac-

sional staff. Even though there is a great concern about a Activation tors that tourists can get access to. Food is an essential Local economy huge economic loss, the MICE industries in the Asia- of the local economy element in order for tourists to have cultural experience. Pacific region may flourish in the future considering their As food becomes more important in terms of industrial International Convention Center Jeju great growth potential. aspect as well as cultural aspect, many countries around

54 55 © World Gourmet summit 2011

© Office de Tourisme de Menton

the world have attempted to develop food-themed tour- Case Studies and Suggestions ist products. In addition, increase in public interest in Case 1-Globalization of Thai food health has enhanced the value of the food-related tourist Right now, there are nearly 6,975 Thai restaurants around products. In average private consumption expenditure in the world. For global standardization of Thai dishes, EXIM a premium festival. Now, it hands over its operational tourism, restaurants have been greater than hotels or avi- Thailand has promoted ‘Kitchen of the World’ since 2004. knowhow to Disneyland in Orlando, Florida and Tunisia. ation in terms of economic contribution. This project aims to open up to 20,000 Thai restaurants The Menton Lemon Festival is held in February, nearly Even though ‘food’ cannot be expressed with words like all over the world by supporting the globalization of fran- same period of time with the Nice Carnival. Therefore, it language, this cultural resource covers various fields such chises. In particular, Thai government has been active in attracts the tourists of the Nice Festival as well. The num- as politics, economy, tradition and natural features. It the globalization and standardization of Thai food. ber of tourists has gradually increased every year. even contains local villagers’ mind. In other words, food Thanks to its unique flavor and taste, Thai food has been culture has existed since the beginning of mankind. popular around the globe. It appears that the govern- Case 4-Japanese Food Museum © Office de Tourisme de Menton Because food culture is formed over time under the influ- ment-led projects such as ‘Thai Brandization’ and stan- In Japan, ‘Single-menu Food Theme Park’ has drawn great ence of ambient environment, it can be a valuable tour- dardization of Thai food may improve the reputation of attention. To attract diverse customers, various food ist product which makes the trip more fascinat- Thai food and Thailand at the same time. Case 3-Menton Lemon Festival in France theme parks (ex: Ramen Museum, Curry Museum, Dump- ing. When you go on a trip, it is an exciting expe- The Lemon Festival in Menton is the world’s only lemon ling Museum, Ice Cream Museum, etc.) have opened (or rience to taste local delicacies. As a social tour- Case 2-Singapore Food Festival festival. It is the second biggest festival in Reviera, follow- have been under development). ist resource, the food culture makes your trip Singapore Food Festival which had been held in April has ing Nice Carnival. It has been held annually since 1934. In Japan’s first food theme park is ‘Shin-Yokohama Ramen more valuable and exciting. Hence, ‘food culture’ been held in July since 2005. Singapore is a nation in 1895, hotel owners proposed carnival parade to boost Museum which opened in 1994. Even though it originat- is a core and essential element in tourism. which diverse cultures are welcomed and accepted such tourism in winter season. However, it was similar to Nice ed from China, it has become popular with ‘Ramen.’ Since as Chinese, Malay, Indian, Eurasian and Peranakan. For Carnival. In 1929, one hotel owner came up with the idea the opening of the museum, various Ramen restaurants one-month festival period, tourists can taste a variety of of ‘flower and citrus exhibition’ considering the fact that (Ex: Menya Musashi, Aoba Ramen, Kujira-, etc.) have localized Chinese, Malay and Indian dishes. In addition, a Menton is No.1 in Europe in terms of lemon production. opened. A variety of ramens, ramen products and souve- variety of fun and exciting events (ex: food-related events The Menton authority has developed the festival into one nirs are showcased in the museum. In the basement, you and contests, cooking class, etc.) are held throughout the of the most famous festivals in France. It has been held can meet an old street and famous Ramen restaurants (9 nation during the festival. over seven decades so far. restaurants in total). This museum attracts 100,000 This year is the 17th anniversary of Singapore Food Festi- Menton is a small city with a 30,000 population. Howev- -150,000 tourists every month. val. About 70 exciting events (ex: Chili crab tour, shop & er, it has attracted nearly 400,000 tourists annually Empowered by the success of the Ramen Museum, eat tours, contest, cooking class, cultural tour, etc.) are through the festival. This festival has been successful ‘Dumpling Museum’ and ‘Traditional Food Museum’ were held for a month. because the Menton government has chosen a unique additionally established. In the Dumpling Museum, the The Singapore Food Festival alone has attracted about and interesting topic and popular fairy tales and narrated historical resources on the origin of the dumpling about 650,000 tourists annually. One of the keys for the suc- the stories using fresh oranges and lemons only. five decades ago are showcased. And an old street is cess is that all kinds of Singaporean food are served for a The famous sculptures such as Lemon & Orange (as restored. At present, 22 dumpling restaurants are operat- certain period of time. In addition, a variety of fun and heavy as 145 tons), Flower Palace, Windmill and Catholic ed in the Dumpling Museum. Three of them are Chinese innovative events are held in connection with tourist Church will remind you of Menton Lemon Festival. In Dumpling restaurants. It appears that if we establish a attractions during the festival. cooperation with the world’s leading entertainment cor- food cluster just like Ramen Museum or Dumpling Muse- porations such as Disneyland Paris, in particular, the um in Japan, we would be able to make a sensation Menton authority has developed the Lemon Festival into through it is not traditional food.

56 57 Tpo News Tpo News Industry News Tourism Promotion Organization for Asia Pacific Cities

CHINESE TAIPEI 1 pyeong-wide)’ and promote PR activities at TAIWAN-NAMED AS ONE OF THE TOP 10 the port stopover. In addition, the municipal DESTINATIONS TO VISIT IN THE WORLD authority aims to promote PR activities at IN LONELY PLANET’S BEST IN TRAVEL five major stopovers in cooperation with 2012 travel agency owners. Taiwan has been named as one of the top 10 destinations to visit in the world by Lonely SHANGHAI, CHINA 4 Planet. Lonely Planet's Best In Travel has TO THE SHANGHAI DISNEYLAND IN 2015, annually announced the best travel destina- A DEDICATED METRO LINK FOR VISITORS tions in the world and introduced them to Visitors to the Shanghai Disneyland and its millions or readers from around the globe. related resort in Pudong will get a dedicated The largest travel guide book and digital Metro link and road access when it opens in media publisher in the world stated that Tai- 2015, Shanghai government officials said. To wan has remarkable nature with open coast facilitate the Disneyland project, the first on and thick forest. In addition, tourists can the Chinese mainland, a Metro link is to be meet a variety of valuable Chinese cultural constructed plus supporting highways. The relics in a museum. Taiwan offers the unique initial cost to build the park is about 24.5 bil- opportunity to experience a living presence 1 lion yuan (US$3.7 billion). An additional 4.5 4 of Taoism and Buddhism. The travel guide billion yuan will finance other aspects of the book also pointed out that delicious food is resort, including hotels and a retail, dining one of the greatest prides of Taiwan. With and entertainment complex. The city govern- well designed transportation infrastructure, ment regards the project as vital in its bid to Taiwan has great travel environment. In par- make Shanghai a world-class tourist destina- ticular, tourists can tour every corner of the tion. The first phase of the project is expect- yakarta Hadiningrat will be the setting for The parade use five royal horse carriages, country through a bike path. The best travel ed to attract 7.3 million visitors annually. The Java’s own grand royal wedding between with the newlyweds riding in the Jongwiyat, destinations in the world have been chosen park is about 21 kilometers from People`s Princess Gusti Raden Ajeng Nur Astuti Wijar- a horse carriage built in 1880. The royal wed- by voting in accordance with the evaluation Square and 12km from Pudong International eni, youngest daughter of the Sultan of Yog- ding also coincided with Yogyakarta’s 255th criteria (ex: region, thrill, value, etc.). 2 3 Airport. Besides the Disney Metro link, yakarta, and Achmad Ubaidillah. Scheduled anniversary celebrations. Yogyakarta’s Cul- Shanghai will start the construction of other to take place on 18 October 2011, the date ture and Tourism office is planning to merge NAMHAE, KOREA 2 new subway projects, including the third chosen for this memorable occasion has the royal wedding togetherwith the city’s NAMHAE-GUN SIGNS AN MOU FOR phase of Metro Line 8, the third phase of been carefully determined through ancient anniversary celebrations into an elaborate PRODUCTION OF THE CABLE TV SERIES Line 9, the second phase of Line 5, and Line and sophisticated Javanese calculations package, which have as its pinnacle the ‘SAVING MADAME GOH BONG SHIL’ 17. The subway projects are only part of the based on the dates of birth of both the bride Jogja Java Carnival on October 22nd. This On October 26, 2011, Namhae-gun and city`s efforts to improve and expand public and the groom. Daughter of Sultan Hameng- year, the Jogja Java Carnival 2011 has pur- Group Eight signed an MOU for production bridge which reminds of Golden Gate Bridge ance event, it is described as ‘the Everest of services and traffic infrastructure. kubuwono X of Yogyakarta and the staff posely chosen the theme: “Magniworld”, of ‘Saving Madame Goh Bong Shil’ at a in San Francisco), Baraegil Cliffy Road and Sailing.’ It is held every four years. The 2011- member of the office of the Indonesia’s Vice presenting the magnificent world. “We hope Namhae-gun office. The new TV series will be Namhae Hilton will be introduced through 2012 Volvo Ocean Race begins in Alicante on YOGYAKARTA, INDONESIA 5 President originating from Lampung in the theme can establish Yogyakarta as the aired through the TV Chosun channel. the new soap opera. As a result, the number October 29. According to the schedule, the THE ROYAL WEDDING Sumatra, tie the knot during a full royal Java- home of the world’s arts. Yogyakarta is the ‘Saving Madame Goh Bong Shil’ is a story of of tourists visiting scenic Namhae will signifi- race ends at Sanya, China on February 4, If London had its Royal Wedding earlier this nese ceremony. As for colors used for this perfect place to express arts and cultural a middle-aged (50s) woman who comes up cantly increase. Meanwhile, TV Chosun’s new 2012. year in April, this October the Palace of Yog- happy occasion, the princess said that the expressions to Seoul from a remote rural village in Nam- TV series has been shooting at Namhae-gun Sanya is one of the top major port cities couple used white-orange during the ‘Ijab hae, Gyeongnam. Starring veteran actors and Itaewon. selected for this international event. Sanya Qabul’ or wedding vows ceremony and BANGKOK, THAILAND 6 and actresses (ex: Kim Hae-sook, Cheon Ho- aims to come out to the world through this white-green during the evening wedding ROYAL CARIBBEAN CRUISES NAMED jin, Dokgo Yeong-jae, etc.) and Korean idol SANYA, CHINA 3 world’s renowned sporting event. From Feb- reception. The Ijab Qabul ceremony held in BEST CRUISE OPERATOR OF TTG TRAVEL stars (ex: Luna (F(x)), Kim Gyu-jong, Lee SANYA IS ABOUT TO COME OUT TO THE ruary 4 to 19, a variety of events (ex: wel- place at the Penenpen Mosque at 07.30 in AWARDS FOR FOUR YEARS IN A ROW Seung-min, etc.), it has drawn great atten- WORLD THROUGH THE VOLVO OCEAN come ceremony, opening ceremony, Jeong- the morning. The royal Sultanate family also Royal Caribbean Cruises (Asia) is named the tion from the public. RACE wol Daeboreum congratulatory performance, adopted the Kirab Temanten or the Royal Best Cruise Operator of the TTG Travel The major tourist attractions of Namhae-gun The Volvo Ocean Race is the world’s premier awards, youth yachting championship, sail- Wedding Parade which was also conducted Awards 2011, and this is the fourth consecu- including Daraengyi Village which features offshore race. Crews set sail on a 72,728km ing ceremony, farewell ceremony, etc.) will for the wedding of Sultan Hamengku Buwo- tive year the company is honored with the 108 tiers and about 680 rice fields, Namhae- race, across five continents and three oceans be held in Sanya. In addition, the City of no VII, proceeding from the Keraton or Pal- award since 2008. The TTG Travel Awards are 5 dae-gyo Bridge (Korea’s first suspension for nine (9) months. As a real extreme endur- Sanya plans to install ‘Sanya PR Center (150 ace to the Kepatihan. given out annually to honor organizations in

58 59 Tourism Promotion Organization for Asia Pacific Cities

Asia Pacific’s travel industry for their strong at the event, Deputy Prime Minister Nguyen Korea-Japan Joint Railroad Ticket service on commitment towards service excellence. Thien Nhan stressed that Buddhism helps November 3, 2011. With the pass, tourists Royal Caribbean has been voted unanimous- monks, nuns and followers in and outside can get special discount (up to 30%) on ship ly by TTG panels for the Award. Royal Carib- the country understand more about the and train tickets in various routes including bean won the award for offering the best guidelines and policies of the Party and Seoul-Hakada, Seoul-Oita and Seoul-Osaka. product in terms of service and itineraries as State in the cause of national construction Because KORAIL Tourism Development starts well as the best onboard programs and facil- and defence. to sell the ticket, it appears that a variety of ities such as signature rock-climbing wall With the spirit of mercy, freedom and peace tourist products will be developed. In addi- and mini golf course. loving, the VBS is taking the lead in promot- tion, tourists from both countries would now The Asian-based Legend of the Seas stops at 9 ing the great national unity and religious sol- go on a trip in a more convenient manner. Phuket, Halong Bay, Nagasaki, Fukuoka, idarity and building a new life for a strong After signing a cooperation agreement with Seoul, Jeju and Beppu with Busan, Incheon, products and services, to transact business nation with rich people and a democratic, JR Kyushu Railway Company and JR Kyushu Singapore, Hong Kong, Shanghai, Tianjin with Philippine Sellers on one-on-one pre- fair and civil society. At the meeting, Vice Jet Ferry, KORAIL has concentrated on devel- and Yokohama as home ports. Kelvin Tan, scheduled business appointments. State President Nguyen Thi Doan conferred oping Korea-Japan railroad tourist products. Regional Director of Royal Caribbean, said “It The Pre and Post Tours would be an experi- the Ho Chi Minh Order on the VBS in recog- As a result, the train tourism industry in both is a great honor to receive this prestigious 7 ential tour for the Buyers bringing them to nition of its great contributions to the Korea and Japan may expand in 2012. award for four years in a row. Wining this the highlighted attractions that are critical in nation’s revolutionary cause. Deputy PM award means that we maintain our strong their decision making. On the other hand, Nhan presented the Independence Order, position in Asia, and customers have been anniversary is the 130th quarter (the Irkutsk the Educational Seminars on 31 August for first class, second class and third class, to satisfied with our elegant and refined servic- Sloboda), which was growing and changing Sellers, provided updates and insights on Buddhist monks and nuns who have made es.” He added, “We’d like to express my almost every hour during last days before how to maximize opportunities from vital outstanding contributions to national con- deepest gratitude to all our customers and celebration. Now it is not constructed com- and potential tourist source markets. struction and defence. On the occasion, the business partners. We promise that we will pletely, but it has already impressed. The State President decided to present the Great keep providing the best services.” Irkutsk Sloboda is a special zone of historical VIETNAM, HANOI 9 National Unity Order to Buddhists with excel- Royal Caribbean Cruises Asia (Legend of the buildings, which includes tens of monu- GRAND MEETING MARKS BUDDHIST lent achievements in building great national Seas, 70,000t) has been operated since ments of architecture and city history. There SANGHA’S ANNIVERSARY unity. The Prime Minister also offered certifi- 2007. The Asian-based Legend of the Seas is will be forge and potter workshops, souvenir A grand meeting was held in Hanoi on Nov. 7 cates of merit to the VBS’s affiliates. currently in her Hong Kong season, and will shops, cafes, and restaurants. The center of to celebrate the 30th founding anniversary be returning to Singapore this November to the Irkutsk Sloboda became a square which of the Vietnam Buddhist Sangha(VBS). A Japan 10 kick-start her Singapore season. Royal Carib- can be transformed in a concert space which message of the VBS leader presented by TOURING BOTH KOREA AND JAPAN WITH bean will be expanding her presence in Asia seats 2000. Most Venerable Thich Chon Thien, Vice Chair- KOREA-JAPAN JOINT RAILROAD TICKET! next year with the addition of Voyager of the The first underground parking has already man of the VBS Executive Council, said the KORAIL Tourism Development launched JR Kyushu Sinkansen 800 Series 10 Seas, the largest and most innovative to constructed and soon trade pavilions will be foundation of the VBS on Nov. 7, 1981 was an homeport in the region. opened there. New objects will appear important event for the Vietnamese Bud- 10 besides historical ones. Among them there dhism. The VBS is a sole organization that 8 are hotels, art galleries, culture centers and has a mission to maintain the 2,000 year an amphitheater which will be connected by unfolded the country’s hidden gems, best- history of the Vietnamese Buddhism. It is an an overground passage with the Zagursky kept secrets and natural bounties scattered active member in the great national unity Musical Theater. It is planned to construct throughout its 7,107 islands. From the stun- bloc, defending the country and reassuring squares, pedestrian streets, and bikeways ning geographical landscapes, verdant vis- the people, it said. The message called upon on all territory. tas, sun-blessed shores, prolific underwater the Sangha at all levels, Buddhist dignitaries life and the myriad of adventures on offer, to and followers in and outside the country to MANILA, PHILIPPINES 8 the vibrant nightlife, remarkable shopping make efforts to fulfill all Buddhist tasks and PHILIPPINE TRAVEL EXCHANGE 2011 and delectable cuisine, unique destinations overcome shortcomings to further develop The Department of Tourism (DOT) through its and activities were introduced and promoted the VBS. In his opening speech, Most Vener- 6 marketing and promotions arm, the Tourism during the event. With the main objective of able Thich Thien Nhon, Vice Chairman and Promotions Board (TPB), staged the 11th sustaining the growth of inbound tourists to General Secretary of the VBS Executive IRKUTSK, RUSSIA 7 Philippine Travel Exchange (PHITEX) on 30 the Philippines, the Travel Exchange or Council said that Buddhism has made great THE IRKUTSK SLOBODA (THE IRKUTSK August to 01 September 2011 at the SMX TRAVEX, the principal module of PHITEX, contributions to the national culture, espe- LARGE VILLAGE) Convention Center. With the theme “Philip- which was held on 01 September, provided a cially in literature, philosophy, education, JR Kyushu Sinkansen N 700 Series One of the main gifts to Irkutsk city on its pines: Undiscovered Treasures,” PHITEX 2011 venue for invited Foreign Buyers of tourism aesthetics, architecture and arts. Speaking

60 61 Tpo News Organization News Tourism Promotion Organization for Asia Pacific Cities

dents were divided into 10 groups; with meeting, which was held on July 27 in Seoul, the TPO for the period of 2012 to 2013. And TPO Regional Meeting for Korean given project missions, they participated in Korea. According to the announcement, both the mayor of Guangzhou serves as TPO Presi- Member Cities Held in Busan various interesting programs. Highlights of sides recognize the importance of further dent. On Tuesday, June 28, 2011, a TPO regional this year’s camp event were the lectures tourism exchanges between Chengdu City ▶ Adoption of Co-President System and Elec- meeting for Korean member cities was held given by world-famous tourism experts, Prof. and Korea as well as agree to develop a tion of Co-President Cities of the TPO The at the Busan City Council, with about 20 Jerome Agrusa from Hawaii Pacific Universi- mechanism that can facilitate cooperation General Assembly approved the abolishment tourism officials from 12 member cities par- ty, Prof. Bruce Prideaux from James Cook between them. of the position of Vice President and the intro- ticipating. The meeting focused on the report University, and Prof. Back Ki-Joon from Uni- “Last year, the number of Korean visitors to duction of the system of Co-Presidents, not of TPO’s performances in the first half of versity of Houston. Speeches on the devel- Chengdu was 30,000 while the number of more than five of whom will represent the TPO 2011 and plans for the second half of 2011 opment plan and future vision of the tourism Chengdu citizens visiting Korea was 25,400. internally and externally along with the Presi- ▶ Selection of Korea’s Daejeon City as the and 2012. The upcoming 5th TPO General industry were delivered, followed by Q&A TPO Secretary General Hwan- We think the number should be increased dent. Busan City (Korea), Daejeon City (Korea), Host City of the Next TPO General Assembly Assembly, which is scheduled to be held in sessions. In addition, field studies were Myung Joo Visits Chinese Member through our joint efforts. We look forward to and Sanya City (China) were elected as the Co- in 2013 In addition to the above significant September in China’s Dalian city, was the arranged in Busan and Geoje cities, enabling Cities to Promote the 5th TPO having more cooperation with Korean organi- President Cities, and mayors of these three cit- outcomes, the 5th General Assembly offered a main issue of the meeting; The TPO Secre- the students to complete the given project General Assembly zations through TPO’s network,” said Mr. Yin ies serve as Co-Presidents of the TPO. variety of programs to enhance members’ tary General encouraged member cities’ commissions through tourism products In order to promote the 5th TPO General Jianhua, Chairman of the Chengdu Culture ▶ Announcement of the Official Establish- exchanges and friendship-building, including active participation in the Dalian meeting. In experiences. Assembly, which is to be held September and Tourism Development Group. ment of the TPO Travel Agency Network Member Cities’ Case Study Presentation, Japa- addition, delegates had hot discussions on “W.A.F.L. Competition” was held on the last 4–7, 2011, in Dalian, China, as well as to Committee TPO Travel Agency Network (TAN) nese Cities’ Promotion Session, seminar on Cri- the budget for security plans in TPO’s proj- day of the camp (July 10); group presenta- enhance mutual exchanges and coopera- Committee was officially established. The Presi- sis Management for Tourism, Member Cities’ ects. “The regional meeting offered a very tions were made based on the given proj- tion, TPO Secretary General Hwan-Myung Joo dent of CITS Guangdong Co., Ltd. (China) was Tourism Photo Showcase, and Welcome and good opportunity to exchange tourism-relat- ects. TPO Secretary General Hwan-Myung paid a four-day visit to the Chinese member elected as the Chairman, while presidents of Farewell Reception, etc. ed information as well as to strengthen Joo, APTA Chairman Sang-Taek Lim, and cities of Shanghai, Chengdu, Tianjin, and Dalian Gulian International Travel Service Ltd. friendship among TPO member city coordi- Dong-A University Professor Han Hee-Sup Dalian from July 20 to 23. During his visit in (China) and In-Travel (Korea) were elected as nators. In the future, our city will work on the and David Faul Woods were invited as judges Tianjin, the Secretary General met with Mr. Vice Chairmen. The Committee decided to TPO Travel Agency Network Online plans for more active participation in TPO’s for the competition. The Best Team award She Qingwen, Director General of the Tianjin launch a charter flight between China’s Dalian Travel-Trading System Opens activities,” said Mr. Kim Jeong Dae, chief of was given to the first place group, the Best Tourism Administration. They shared views and Korea’s Busan this October. Recently, the TPO online travel-trading system the Tourism Promotion Division in Gwangju Idea award to the second place group, and on the tourism development in China and ▶ Selection of Joint Projects and Assignment opened. The system is designed to facilitate Metropolitan City. the Best Teamwork award to the third place Asia Pacific region and explored ways to of Priority Project of the TPO The following international business members of the TPO group. Tourism-major students’ active par- strengthen cooperation between the TPO The 5th TPO General Assembly projects were approved as joint projects of the Travel Agency Network (TAN) through the Inter- ticipation add remarkable depth to this and Tianjin. “We are very pleased to wel- Concluded with Great Success in TPO: Student Travel Exchange Project, Travel net. With this online travel-trading system, trav- year’s camp event. The success of the event come you in Tianjin. Tourism, especially tour- Dalian, China Agency Network Project, Overseas Joint Market- el agencies with TAN membership can carry out is expected to encourage more member cit- ism manufacturing, plays an important role The 5th TPO General Assembly, the supreme ing Project, and the Project of Building Mem- a variety of businesses as well as exchange ies to participate in TPO’s STEP project in the in the city’s strategic development. We hope decision-making body of the TPO, came to a bers’ Tourism Statistics Database. Among these travel and tourism information related to TPO future. to enhance Tianjin’s tourism development successful conclusion at Furama Hotel Dalian, joint projects, priority shall be given to convert member cities. This will enhance involvement through further cooperation within TPO’s China. The event, which was held September the TPO Travel Trade events that have been as well as provide more development opportu- network,” said Director General She. 5–7, 2011, brought together approximately 200 held as part of the Overseas Joint Marketing nities for private members within TPO’s net- The TPO General Assembly, the supreme delegates from 36 city governments and 13 Project into the TPO Travel Fair from 2013. work. Correspondently, the TPO Secretariat also decision-making body of the TPO, is a special industry businesses in the Asia Pacific region. ▶ Proposals for Member Cities’ Cooperation established a business center to manage the gathering for member cities’ mayors, tourism Now let’s have a look at the important deci- on Crisis Management for Tourism and Mea- business operation and facilitate communica- TPO International Student officials, and travel businesses to make reso- sions made at this General Assembly. sures to Expand Exchanges among Member tion among TAN members. To date, 21 travel Exchange Camp “W.A.F.L. Competition” lutions on significant issues of the TPO. Cur- ▶ Expansion of TPO Membership The 19th Cities At the Mayors’ Roundtable Discussion agencies across the Asia Pacific region have Concluded with Great Success rently, it is held once every two years. TPO Executive Committee held on September 5 on September 5, high-level officials from mem- joined the TAN network. For more active devel- Jointly held by the TPO, Busan Metropolitan approved the membership application of Taic- ber cities made proposals on cooperation on opment of the businesses, the TPO Secretariat City, and APTA, the “W.A.F.L. Competition (We hung City (Chinese Taipei), Zhaoqing City crisis management for tourism and measures plans to recruit more travel agencies to join the Are the Future Leaders),” TPO’s Student Trav- TPO and Chengdu Sign Joint Tourism (China), and Dalian Gulian International Travel to increase exchange among member cities, network. el Exchange Program (STEP), was successful- Development Announcement in Service Ltd. With these three organizations’ including holding seminars on tourism crisis ly held July 7–11, 2011, in TPO’s Korean mem- Seoul, Korea joining in the TPO, the number of TPO members management periodically for officers of mem- ber cities of Busan and Geoje. In order to enhance mutual understanding has reached 100 (68 city governments and 32 ber cities, publishing manuals to cope with More than 80 tourism-major university (or and cooperation, the TPO and Chengdu, one industry businesses). tourism crises, developing tourism products postgraduate) students from 13 TPO member of the TPO’s member cities in China’s ▶ Reelection of Guangzhou City as the Next that allow visiting a plural number of member cities of seven countries in the Asia Pacific Province, signed a joint tourism announce- President City of the TPO Guangzhou City in cities at a time, making efforts to increase direct region participated in the camp. The stu- ment at Chengdu City’s tourism promotion China was reelected as the President City of flights between member cities, etc.

62 63 Tpo News Best Tourism Product Tourism Promotion Organization for Asia Pacific Cities

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Western Medicine Center which aims to heal 3 villages and coastal towns, paddy fields, both the exterior and interior provide an Korea chronic and hard-to-cure diseases is under Former President Roh Moo-hyun’s Chinese Taipei rainforests and plantations of rubber and environment that would have been typical of DEAGU 1 construction. After all, Daegu City has made Birth Place KAOHSIUNG 4 coffee, a ride on North Borneo Railway is stepping onto a train in the 1900s. The exte- MEDICAL TOURISM its best efforts to realize ‘Medi City, DAEGU.’ Jinyeong Bongha Village situated at the foot E-DA WORLD truly a journey of rediscovery into the heart rior utilises the traditional deep green and Lotus World is the largest lotus theme park. Through Daegu Medical Tourism, tourists of Bonghwasan Mountain (140m, elevation) Located in Kaohsiung city at the foot of Guan of Borneo. The North Borneo Railway is a cream of the original North Borneo Railway, As the global society is aging, the world has can get a variety of modern treatments such and about 4.5km away to the east from Yin Mountain, E-da world is a recreation par- joint venture project between Sutera Har- with carved brass logos showcasing the become more interested in health. People as hair transplantation, general check-up, Jinyeong-eup is a typical rural village in adise that incorporates a Theme Park, Outlet bour Resort and the Sabah State Railway original design of a tiger holding a rail wheel, from around the world have searched for oriental aesthetics, integrated diagnosis of which Jinyeong Sweet Persimmon and rice Shopping Mall, and 2 hotels. Over 25 years Department, signifying a historical collabo- standing on the royal crown. The interior better medical services at good prices to live oriental/western medicines, plastic surgery, are farmed. It is named ‘Bonghwa Village’ planning and constructing, E-da World ration between the private sector and the highlights the natural woods of Sabah and a healthier and better life. The City of Daegu skin aesthetics, dentistry and surgeries for because it is situated at the bottom of Bong- opend in December 2010 and became the state government. The primary goals of the unless the train is fully booked, passengers organized Medical Industry Team for the first severe diseases including cancers. The City hwa Mountain. There are Jungtowon Temple newest and largest wonderland in Taiwan. project are to enhance existing infrastructure are offered free seating on one of the five time in Korea in March 2008. In August of Daegu will keep moving forward to attract and Maebul (rock-carved Buddha statue) in You could start your adventure from E-da as well as help in efforts to promote Sabah colonial-style passenger train carriages. 2009, the municipal authority won a bid to more medical tourists by supporting the the mountain. You can also meet magnifi- Theme Park, which is built according to Tro- as a destination for domestic and interna- construct High-tech Medical Complex. On development of bilingual websites, fostering cent Lion Rock at the mountain peak. The jan Castle, Acropolis and Santorini Mountain tional tourism. The North Borneo Railway GEORGETOWN 6 January 14, 2011, the local government experts such as interpreters and coordina- Hwapocheon Stream flowing near the village City style. Exquisitely styled architecture and offers passengers an opportunity to experi- LITTLE INDIA established Hair Transplant Center to sym- tors and designating and nurturing local is a treasure house of ecological resources original amusement facilities make it a suit- ence the bygone era of British North Borneo Little India is located at the side of 78 Main bolize ‘hair transplant’ as the hub of medical medical institutions. with 68 different bird species and 16 differ- able trip for the whole family and a get- while transporting passengers along the life- Street on Mill Street. Home to many tradi- tourism. In addition, Integrated Oriental and ent plant communities. The Roh Moo-hyun’s together venue for good friends. The E-da line of Sabah. Refurbished to recreate the tional Indian traders back in the 18th century HADONG 2 Birth Place was restored and finally opened Outlet Shopping Mall is a good place to stroll nostalgic romance of people travelling by when Penang was declared as a trading Tea Culture Center to the public in September 2009. This typical and adventure. Being Asia’s largest Outlet steam train in the days of the Chartered post, Little India is the centre of George Hadong Tea Culture Center features ‘Tea Cul- thatch-roofed house (11 pyeong) features Mall, the mall offers consumers great shop- Company and the British Colonial Office, Town’s Indian culture and legacy, perfect for ture Exhibition Hall’ in which you can learn Bonchae Building and Araechae Building. ping environment and reasonable prices for those seeking a different kind of shopping the history and culture and Hadong tea and The 11 pyeong-wide Bonchae Building con- various brands. After exciting shopping tour, experience. Little India is arguably the most

1 experience the mystery of tea, ‘Tea Experi- sists of two rooms and a kitchen while the you could end the adventure by taking the colorful area of Georgetown. Filled with an ence Hall’ where you can make Deggeum 4.5 pyeong-wide Araechae Building features highest Ferris wheel in Taiwan. There is a assortment of shops offering a myriad of Tea in person using traditional Korean tea a barn and toilet. For tourists’ convenience, Ferris wheel with a diameter of 80 meters on goods and products, it is quite a delightful making technique and experience Hadong an information center is installed at the the roof of the outlet mall. You could enjoy experience for visitors, offering lovely sights, tea ceremony, ‘Ceramics Hall’ in which you entrance to the house. A cultural interpreter an impressive panoramic view of southern sounds and scents. As you walk along its can make Hadong pottery in person and ‘Tea is also available. Taiwan. streets, Indian songs can be heard blasting

Shop’ where a variety of premium Hadong 3 through the speakers from the shops, con- teas are available. Hadong Tea Culture Cen- Malaysia tributing to the district’s din and lively atmo- ter is a great shelter to tourists throughout sphere. Their menu includes favourites such the year. Hadong Tea Culture Festival is KOTA KINABALU 5 as samosas, pakoras, kabobs, naan bread, annually held here. As the place where you NORTH BORNEO RAILWAY roti, rices, masalas, paneers and perennial can learn the past, present and future of tra- North Borneo Railway is the oldest running favourites such as butter chicken and cur- ditional Korean tea, Hadong Tea Culture Cen- steam train in Sabah and Borneo. The nos- ries. Little India is also the starting point of ter has played a key role in spreading the talgic romance of an old steam train relives the procession of devotees celebrating 5 1 excellence of Hadong tea. memories of a bygone era. Passing through Thaipusam, a Hindu religious festival.

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Indonesia gamelan music. For example, Gendhing Pamurbaya on their way from Australia to Japan Happiest Surprise!’ It would be a great 11 Pathet Lasem is used to accompany war Europe, or vice-versa. Add all these species opportunity to experience the true thrill and YOGYAKARTA 7 scene in Wayang Kulit performance. In Javen- together, and Wonorejo’s mangrove forest OSAKA 9 excitement of Universal Studios Japan. GAMELAN ese myth, gendhing was used to accompany eco-tourism has become an area with one UNIVERSAL STUDIOS JAPAN Gamelan comes from the word gembelan, Javanese ceremonial, such as Sekaten Night the highest levels of bird diversity in the Universal Studios Japan which opened in FUKUOKA 10 means played by striking on it. To get the Market. Now, gamelan has becomes the her- whole of Java, an undeniably impressive March 2001 is a movie-based theme park. GREEN BUS real harmony, gamelan must be played with itage of Indonesian culture. Indonesian is achievement. In addition to birds, sea mon- Here, both children and adults can experi- Green Bus is a sightseeing bus that allows another instruments, such as bonang, kend- the owner of gamelan. But, some foreigners, keys or long tailed monkeys can also be ence thrilling and exciting Hollywood. In passengers to get on and off any time at any ang, saron, peking, gong, gender and so on. such as Australian, United States, Malaysia, found in the new eco-tourism park. Wonore- Attraction, a fantastic movie world such as bus stop along the route connecting JR The best quality of gamelan has made from Japan, Filipina and Canada, have visited to jo’s mangrove forest eco-tourism has also Terminator and Jurassic Park is restored. You Hakata Station (Hakata Bus Terminal, the mate. It is sometimes called the "Hawaii in bronze and stell. Some materials, such as Indonesian to learn gamelan. Many gamelan developed into a popular study location for can also meet Japanese animation events. bus stop no.11) with other tourist spots in the east ". It is said that first Chinese emper- wood, leather and rope, put on the gamelan festival that you may find in Jogja, such as students. With its amazing collection of flora The theme park is divided into Ride Attrac- the Fukuoka and Hakata areas. One loop or once raised horses there. This is where as accessories. Some peoples says, hearing Festival Gamelan Yogyakarta, Fesival Kese- and fauna, this conservation area also often tion (ex: Jaws, Back to the Future, etc.), Show takes about 90 minutes. There are two the island got its name from. The island has the gamelan makes soul relax and calm. The nian Yogyakarta, Children Art Biennale, etc. hosts both domestic and foreign research- Attraction (ex: Shrek 4D Adventure, UNIVER- routes for Green Bus: Art Museum Route, set up more than 20 scenic spots and nearly gamelan player must become the leader to Most of the festival is involved gamelan ers, including scholars from Singapore, Tai- SAL MONSTER LIVE ROCK'N ROLL SHOW, which is used in the daytime and Night 30 service facilities; such as the "Caves at themselves, also have a capability to match musician as their part performance. wan and even Canada. The presence of a etc.) and Play Zone (ex: Snoopy Sound Stage Explorer Route in the evening and at night. the Bottom of the Sea", "Paradise on the the rhythm of other instruments. To Play well maintained forest in a city as big as Adventure, Snoopy Play Land, etc.). In addi- With such features as floor, seats and hand Sea", the "Splendid Walled Town", the "Pal- gamelan well, the player must be skilled and SURABAYA 8 Surabaya3 is indeed a phenomenon that is tion, the 10th anniversary Christmas is held straps all made of wood and, for some ace of the Tour to the West", a horserace have a good sense of hearing. While playing SURABAYA’S MANGROVE FOREST becoming rarer, as the actual coastal areas under the theme of ‘The Greatest Park, The buses, streamline-shaped seats for passen- course, convalescent centers, and hotels gamelan, the player could sharpen their sen- ECO-TOURISM found in many of Indonesia’s coastal cities gers to sit face-to-face, it is joyous just to and holiday inns which attract a large num- sitivity of sound from other instrument. The In Surabaya, there are at least eight kinds of tend to be taken up by settlements or even 9 ride this bus. Green Pass is available in ber of tourists from inland and abroad. ability to maintain the emotion is necessary mangrove growing in the Wonorejo forest, slums. In this context, Wonorejo’s mangrove Green Bus, Hakata Bus Terminal, airport for the players. While playing gamelan, the including the black mangrove (aegiceras forest eco-tourism can truly be said to be an boarding area, tourist information center CHENGDU 12 player should not be dominant. To Play comiculatum), the yellow mangrove (ceriops environmental conservation fortress for and major hotels in downtown. With the BIRTHPLACE OF HAPPY FARMHOUSE gamelan, the player must be understand the tagal), and the apple mangrove (sonneratia Surabaya, defending nature from ever Green Pass, you can get diverse benefits. TOURISM tone of gendhing, a scale which played in alba). Mangroves not only serve as a buffer expanding human development. And so the At the opening ceremony of the 1st China against the waves, but are also a thriving mangrove forest eco-tourism not only serves China Rural Tourism Festival in April, 2006, the habitat for wildlife, acting as a home for at as the city’s lungs, but has also become a National Tourism Administration named least 147 species of birds. Of the 84 species new tourism asset for Surabaya, a city which YANTAI 11 Chengdu officially the “Birthplace of Happy known to have settled on Pamurbaya-the until now has relied almost entirely upon HORSE RAISING ISLAND Farmhouse Tourism,” where there are 6,000 name given to Surabaya’s eastern shore, giant shopping centres and cultural attrac- Horse Raising Island is a provincial holiday plus Happy Farmhouses that have a total right next to the Wonorejo mangrove forest tion to attract visitors. Even before its official resort, approved by the government of Shan- number over 100,000 across China. Five are protected. Observant bird watchers may opening in February 2011, tourist flocked dong Province. It is situated in Ninghai, Mup- kilometers away from the southeast of be able to spot the native kuntul perak, here and there were about 1.000 visitors per ing District. The holiday resort occupies an Chengdu proper is an Eden of rural tourism, pecuk hitam, mandar padi and kowak month, both domestic and foreign, from area of 1000 hectares including a villa area, widely known as the “Five Golden Flowers” malam, as well as 44 different kinds of countries like Australia, the Netherlands, a central pleasure area, an international of San Sheng (Three Sages) Village. The local migrant birds. These foreign, feathered Italy, Germany and China. exposition and commercial area. The island villagers have lived on cultivating flowers 7 guests are mostly making a stopover at has beautiful scenic spots and pleasant cli- and trees from one generation to another.

66 67 Tourism Promotion Organization for Asia Pacific Cities

13 13 16 17

Ever since 2003, the Village has pushed for- Vietnam Russia goes in two directions: from Irkutsk to Sly- ward various forms of tourism projects udyanka and from Sludyanka to Port Baikal, respectively focusing on leisure and sight- HANOI 14 IRKUTSK 16 or in the opposite direction. Also a diesel seeing, flower appreciation and fruit tasting, ELECTRIC CAR TOUR THE KRUGOBAIKALSKAYA RAILWAY locomotive “Matanya” goes between the and farm work experiencing, which later Traveler can use to hop on the electric car The Krugobaikalskaya railway is considered station Slyudyanka and the station Baikal have developed into five distinctive agricul- and enjoy a short city tour, on a public ser- to be the main made-man sights on Baikal. It some times in a week. tural villages specially for tourism, i.e. Five vice specifically aimed at tourists only. Each is a unique monuments of architecture and Golden Flowers, Farmer’s Floral Hometown, car can carry a maximum load of 8 passen- engineering, the most beautiful section of VLADIVOSTOK the Lotus Pool under Moonlight, Blessed gers at any given time, and no bulky luggage 15 the Trans-Siberian railway. The Krugobaikals- ARSENYEV MUSEUM OF NATURAL Plum Woods, Chrysanthemum Garden on is allowed. The route is about 7km with 10 kaya railway was constructed in almost SCIENCE 17 the East Side of the Hedge, and the Jiang’s stations; with Dinh Tien Hoang Street are impassable place, on precipices, which are The natural science museum was named Vegetable Plot. both the first and the final stop. The itinerary HO CHI MINH 15 overhanging on deep waters of Baikal, in a after Russia’s famous traveler and explorer, contains up to 28 commercial streets, 13 old WATER PUPPETS SHOW severe climate and in such conditions when Arsenyev. This is the biggest museum in 18 streets, 3 pagodas, 8 historic sites and many Water Puppetry is a unique art of Vietnam- navigation is possible only when the weather Vladivostok and the oldest one in the Pri- Philippines tourism destination around Hoan Kiem Lake ese culture. Water Puppet was developed is calm. It is necessary to notice that the morsky region which opened in 1890. It has MANILA 13 area and Dong Xuan Market. The electric based on Vietnam’s background as an agri- greatest quantity of works was concentrated a collection of 200,000 items including ence Thai court cuisine, there is no place like RESORT WORLD MANILA cars are ready to take in passengers from cultural country whose rice paddy fields are in rather narrow zone limited by mountains stuffed animals and botanical specimens Blue Elephant. From the typical menu, Tomy- The Resort World Manila (RWM) situated in 8.30 a.m to 16.30 p.m and from 19p.m to 23 so popular. The art of controlling the pup- on the one hand and by Baikal Lake on the with exhibitions on nature, ethnography and amkung, to creative desserts created by Newport City, a key spot in the downtown of p.m. While enjoying the city tour, tourists will pets and use them to perform human activi- other. 39 tunnels, 15 galleries, 440 bridges archeology. On the first floor, a black bear world-widely recognized owner chef Kun Manila Metro City, is the nation’s first also have a chance to listen to many beauti- ties underneath water attracts lots of for- were constructed for a distance of 76 kilo- and 4-5 m tall Tiger are displayed. Neuro, and to organic rice, you will be satis- 24-hour multiplex. It offers great excitement ful old songs about Hanoi played on the car eigners when they visit Vietnam. The Water meters. This railway is fairly called “the gold Most wild animals in display are stuffed fied with everything in Blue Elephant. Affec- and a variety of leisure activities with various audio. During the car is in motion an audio Puppets Show is often conducted in the eve- buckle of steel belt of Russia” because the ones of real life and they are the ones easily tion of Thai tradition instilled in the cuisine, restaurants and shopping facilities. With the guide will be offered, but only in Vietnamese. ning at the Golden Dragon Water Puppet volume and cost of construction work of the found in Eastern Russian or northeastern Thai court cuisine’s unique delicacy, and beauty of scenic nature, the RWM is Theater, inside the Labor Culture Palace railway surpassed all the railways in the China. Also, records and remains of the friendly English-speaking atmosphere will designed in high-contrast color combina- HCMC. It costs about $4 / adult for a ticket. world. The train of Krugobaikalskaya railway natives and remains of Korea’s peri- upgrade your travel and make your trip spe- tions. As the first and most luxurious resort The show lasts for 45 minutes or an hour. In od are eye-catching. cial. Blue Elephant cooking class is a class in the Philippines, the RWM features a vari- the show, you can have a thorough view on that participants cook and taste four courses ety of modern facilities such as a large movie Vietnamese people’s daily life in the past 16 Thailand of food whose recipes are not too complicat- theater, high-tech multiplex and glass- such as: paddling and fishing, farming or ed and whose ingredients are readily avail- roofed indoor plaza. This state-of-the-art even dancing. Language might be a barrier BANGKOK 18 able. In the morning class, participants do resort also provides the exquisite services to your understanding. Don’t worry about it. BLUE ELEPHANT COOKING CLASS grocery shopping with the chef at morning through special events such as food festival, The puppets’ movements by skilful puppe- Blue Elephant operates its chain restaurants markets. Then, through lessons of theory wine tasting, live entertainment, special per- teers can deliver non-verbal communication in 12 cities throughout the world including and practice, they learn the secret recipes of formances and casino evening. With almost and fade the language gap. If you are curi- London, Brussels, Copenhagen, Dubai, and Blue Elephant. After the cooking class, all all kinds of fascinating entertainment facili- ous about how puppets show their love others. Entering into the restaurant that goes participants and the chief share food they ties, it promises a perfect evening with the affections, you should not miss a Water Pup- back 100 years, you first come to meet ele- made. Then, they receive the certification finest food and wine for all customers and pet Show at the Golden Dragon Water Pup- gant table settings and aroma which stimu- and presents- Thai herb tea, curry paste, and 14 their friends and families. pet Theater. lates appetite. If you are willing to experi- an apron. All the classes run in English.

68 69 Tourism Promotion TPO Members Organization 68 city members, for Asia Pacific Cities 32 industry members

Tourism Promotion Organization City Member for Asia Pacific Cities Russia Vladivostok TPO is a network of Asia Pacific cities and a growing international organization in the field of Tourism. Japan Irkutsk It serves as a centre of marketing, information and communication for its member cities. Fukuoka Its membership includes 66 city governments and 31 non governmental members representing the private sector, China Kagoshima Chengdu Shenyang Kitakyushu educational institutions and other tourism authorities. TPO is committed to common prosperity of Dalian Suzhou Korea Kumamoto Asia Pacific cities geared toward sustainable tourism development. Foshan Tianjin Andong Gwangju Miyazaki Guangzhou Urumqi Busan Nagasaki Hangzhou Weihai Busan Jung-gu Hadong Oita Qingdao Yantai Iksan Osaka Sanya Zhaoqing Changwon Incheon Shimonoseki Shanghai Chuncheon Jeju Daegu Jeonju Chinese Taipei Daejeon Namhae Kaohsiung Donghae Pohang Taichung Gangneung Geoje Seongnam Gimhae Thailand Vietnam Gunsan Ulsan Bangkok Danang Yeongju Hai Phong Philippines Hanoi Manila Ho Chi Minh

Malaysia Georgetown Ipoh Kota Kinabalu Indonesia Melaka TPO - the Marketing Centre Jakarta Surabaya • Holding TPO Travel Trade designed exclusively for TPO Members Yogyakarta • Developing Cruise Tour Program to interact with its member cities NGO/NPO Member • Supporting Student Travel Exchange Programs among its member cities Japan Fukuoka Convention & Visitors Bureau Malaysia Taiping Tourist Association • Providing TPO Travel Cards, discount available in its member cities Kagoshima Convention & Visitors Bureau U.S.A Hawaii Visitors & Convention Bureau Korea Busan Tourism Association TPO - the Information Centre Busan Tourism High School Vietnam Haiphong Vocational College of Tourism Daegu Tourism Association • Operating the TPO official website in 4 languages (English, Korean, Japanese and Chinese) • Issuing online newsletter, Tourism News Patrol Business Member • Publishing TPO official magazine, Tourism Scope, three times a year Korea Road ABC Media Co., Ltd. China Dalian Gulian Internaional Travel Service Arum Travel Service Co., Ltd. China Comfort Xi’an International Travel Service Co., Ltd. TPO - the Communication Centre Aunique China Travel International (Xinjiang) Ltd. Busan Exhibition & Convention Center (BEXCO) Guangzhou Star Cruises Co., Ltd. • Creating leadership and peer networking opportunities among its member cities : Cheongsong Travel Service Co., Ltd. GZL International Travel Service Ltd. - TPO General Assembly and TPO Forum, either one in alternate years Haeundae Centum Hotel Shandong Channel International Travel Service Co., Ltd. Intravel Ltd. The Garden Hotel, Guangzhou - TPO Executive Committee Meeting as occasions demand JB Tour Korea Geographic Network (KGN) Inc. Mongolia Ancient Nomads Tour Agency • Quality education for tourism professionals and governmental officers with destination stewardship Lee Convention TourJapan Co., Ltd. Russia Breeze Tour

To join the TPO, please contact the TPO Secretariat : Japan JTB Corp. (Fukuoka Office) U.S.A. MCM Group Holdings, Ltd. Kinki Nippon Tourist Co., Ltd. • Tel : 82-51-502-1967 • Fax : 82-51-502-1968 • E-mail : [email protected] Vietnam Haiphong Vanhoa One Member Limited Corporation

71 Volume.21 2012

ISsN 1739-5089

The Official Magazine of the Tourism Promotion Organization for Asia Pacific Cities

Volume.21 2012 China | Dalian Korea | Yeongju China | Tianjin Korea | Gunsan

Youhao Square, Dalian