Miuccia Prada Anna Doremus

6 febbraio 2018 Introduzione

- Prada, Miu Miu - Most famous Italian designers - Known for her more practical, less sexy lines - Inherited the company from her grandfather—Fratelli Prada - Worth $3.3 billion

01

La vita prima

✤ Born Maria Bianchi, May 10, 1948 in Milan

✤ Earned her PhD in Political Science (1973) from the University of Milan

✤ Feminist, Active Member of the Italian Communist Party

✤ Was a mime five years in Milan

01 Ditta I

✤ Became head of the company in 1978

✤ Met Patrizio Bertelli in 1977 at a trade fair

✤ Together they began reviving the struggling company

✤ Pocono nylon handbags initially flopped, but, after branding, sales skyrocketed

✤ Was officially adopted by a maternal family member in the late 1980s, changing her name legally to Prada

✤ She married Bertelli in 1987, and in 1988 debuted her first RTW line—heavily featuring black nylon 01 Ditta II

✤ Early 1990s: Miu Miu, perfume, Fondazione Prada, growing international acclaim, menswear

✤ Late 1990s: Prada Group, Linea Rossa, Acquisitions

✤ CFDA Fashion Designer of the Year, 2004

✤ Took the company public in 2011 in Hong Kong

✤ In 2012 she and her work were celebrated at the internationally-renowned Met Costume Institute Ball: An Impossible Conversation

✤ As of 2017, she is the 79th most powerful women in the world by Forbes Estetica

✤ She rejects the idea that, in fashion, only sex sells. Her designs have been very dissimilar to those of her competitors.

✤ Casual luxury, decadent fabrics, more modest, professional looks

✤ For “confident, intellectual, affluent working women”

✤ Rich colors, bold patterns, exquisite tailoring

✤ Thinks of herself more as a businesswoman than as an artist

✤ “Clothes are very intimate…My conclusion is that because fashion touches your intimate life, it embarrasses people.”

✤ Prada Spring/Summer 2011 Womenswear 01

Vocabolario

✤ la moda: fashion

✤ il nylon: nylon

✤ il femminismo: feminism

✤ il cuoio: leather

✤ la fondazione: foundation

01 Bibliografia

✤ https://www.britannica.com/biography/Miuccia-Prada

✤ https://www.businessoffashion.com/community/people/miuccia-prada

✤ https://www.forbes.com/power-women/list/2/#tab:overall

✤ https://www.forbes.com/profile/miuccia-prada/

✤ http://www.independent.co.uk/life-style/fashion/features/is-miuccia-prada-the-most-powerful-and- influential-designer-in-fashion-a6683801.html

✤ http://nymag.com/news/intelligencer/encounter/miuccia-prada-2012-5/index1.html

✤ https://www.pradagroup.com/en.html

✤ http://www.telegraph.co.uk/fashion/people/miuccia-prada-on-being-shy-working-with-her-husband-and- her-mad/

✤ https://www.vogue.com/fashion-shows/spring-2011-ready-to-wear/prada

✤ https://www.wsj.com/articles/inside-miuccia-pradas-process-1446689350