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Building the Empire: How Tinker Fits Ilito 'Meths Master In Focus: Who's Earning What? JU ..rAUGUST THE BUSINESS OF COMMUNICATIONS 1987 Building the Empire: How Tinker Fits Ilito 'meths Master 1111111ImInit- WT111111111'NM Gathered in what is to be Grant linker's new Culver Studio! office are, from left, Tinker, Gannett v ce chairman Doug hicCorkindi le, CEO John C irley and broadcast divisio. chief Cecil Walker. Stick withthe onlyoft networklfirstrun comedy tested and provento holdt t's a wingWITT/THOMAS ?kfft`5- CHANNELS THE BUSINESS OF COMMUNICATIONS VOL. 7, NO. 7 JULY/AUGUST 1987 REPORTS Ad dollars from abroad. .. Bullish on Blair... KMOV gets the spirit ... New challengers for TV 13 Guide ... Cable comes (at last!) to Palo Alto. MARKETING/PROMOTION 4 STARTING OVER IN DALLAS PRESIDENT'S NOTE Heritage hopes smart marketing will make a 23 winner out of a troubled cable acquisition. BYCECILIA CAPUZZI 8 LETTERS NETWORK TV 32Then, all of a sudden, 17 "doing it" was okay at CBS. LOOSER, YES, BUT STILL WHAT'S ON THE DEANS OF DISCIPLINE 32 A monthly calendar How fares the network censor? Cut budgets, uncut cable films and looser societal attitudes are 21 fundamentally altering the role of broadcast AUDIENCE standards and practices. Case of the Missing BY L.J. DAVIS Kids COMPANIES 26 THE PUBLIC EYE GRANT'S BACK & Hype in a Good GANNETT'S GOT HIM 40 Cause Gannett has a Midas touch with newspapers, but BY LES BROWN it's never been a TV power. Now with Grant Tinker and a station group under its belt, an 28 emerging media giant is changing all that. THE BUSINESS SIDE BYJERI BAKER So Much For the Dog Days CABLE BY MERRILL BROWN MTV'S GREAT LEAP BACKWARD MTV went public, the music went soft and viewers 45 65 PRIVATE EYE went elsewhere. Now it's back to hard rock and At Fox, the Quarry is advertisers are tapping their feet once more. Teenagers BYFREDERIC DANNEN BY WILLIAM A. HENRY III PRODUCTION 66 BABE IN TOYLAND MARKET EYE Andy Heyward built DIC from nothing into one of 48 Loughlin's Lament the world's largest animation studios. BY JEAN BERGANTINI BY PATRICIA E. BAUER GRILLO PROGRAMMING 68 DISTANT SIGNALS THE SYNDICATED BENCH Torn Curtain BY MICHAEL POLLAN 52 BY DON GRAFF THE SYNDICATED COUCH BY JOSEPH VITALE 70 Syndicators have found riches in courtroom SOUND BITES drama. Now they're looking for more on the From an interview shrink's couch. with television producer Stephen J. Cannell IN FOCUS: THE 1987 SALARY REVIEW 72 Channels' first annual look at how the new 59 RUNNING THE Cover photograph: Bonnie Schiffman economics of television are changing compensation. NUMBERS 2 CHANNELS / JULY/AUGUST 1987 3 MORE REASONS WHY WE'RE AMERICAS *1 RENT -A -MOVIE CHANNEL 1. "Request is committed to supporting the cable industry's efforts to build the pay -per -view business."-Dale Parker, Heritage Communications, Des Moines, IA 2. "One of the major advantages of Request is the opportunity to work directly with the movie studios."-Kenneth Krushel, American Cablesystems, Beverly, MA 3. "Request covers the marketing bases we need to make pay -per -view a mainstream part of Our business."-John Clark, Cencom Cable, St. Louis, MO For more information call in N.Y. (212) 984-5900; LA.(213)557-9828; Atlanta (404) 392-9860; Chicago (312)884-1390. Ole OSIII AMERICA'S#1RENT -A -MOVIE CHANNEL' Reiss Media enterprises, Int . 1987 All Rights W11,11'. Request television Is a registered servile mark of Reiss Media f nterprist s, Inc. PLEASE COME AND ENJOY OUR EXQUISITE THAI CUISINE KHUN AKORN The ABC's of Success THAI RESTAURANT TIME OUT: By Lindsey Bareham As September 1, the day people meters become the principal national 'It's the food the makes this new restaurant an ABSOLUTE MUST to visit. ratings tool, draws near, the television community is increasingly The food is so complex, rich, tasty and concerned with assessing the impact the technology will have on delicious that it is quite unlike any other Thai food I've tried in London. This is Thai program ratings and advertising revenues. The advent of the new food at its most regal.' audience -measuring technology and the growing competition between ratings HARPERS & QUEEN: by Lloyd Grossman services, while causing temporary uncertainty, can only lead to more accurate 'A fine example of upmarket ethnicity. I and fairer assessments of who is watching what. look forward to a return visit.' Also recommended By: WHATS ON The magazine business is not unlike the television business. Advertising 3 -course set Lunch £9.50Lunch Menu £5.80 success for both is driven by delivering audiences that advertisers want to OPEN 7 DAYS A WEEK FOR LUNCH AND DINNER reach. Also, advertisers in both markets demand independent verification of 136 Brompton Road audience levels and involvement. Knightsbridge For these reasons I am pleased to announce the completion of Channels' first London SW3 1HY Tel: 01-225 2688 circulation audit by the Audit Bureau of Circulations (ABC). ABC audits our circulation records annually to verify both the number and job titles of the industry professionals who receive Channels. Results of the audit show that Channels reaches over 28,000 While a circulation audit provides advertisers with verification that a publication is reaching the audiences they want to reach, it doesn't demonstrate whether the magazine is being read and how important it is as a source of information. To learn the answers to these and other questions, Channels engaged Frank N. Magid Associates, one of the country's leading television and media research companies, to conduct a thorough industry study ahe to determine which magazines are most important. About 450 interviews were conducted with station personnel (general managers, program directors and &writXiciadetie others), station group executives, advertising -rep firms and program producers. TANDOORI RESTAURANT All of these interviews were done six months after the March 1986 launch of the "new" Channels. We were gratified to learn that many of the changes had FULLY LICENCED not gone unrecognized. Most importantly, of the five magazines surveyed 1 BRECKNOCK ROAD (Channels, Broadcasting, Electronic Media, TV -Radio Age and View), LONDON N7 Channels, with its new design and editorial focus, finished a solid third (behind Tel: 01.267.7550 the two weeklies) in virtually all categories. Opening Hours: We also used this study to ascertain what business topics were of most 12noon - 2.30 p.m. interest to our readers. The Magid research showed that marketing and 6 p.m. - 12 midnight promotion are at the top of that list of concerns. Consequently, over the past couple of months, we have introduced several new features, including, most notably, a marketing and promotion section, called "The Selling Of.... " We plan to continue to conduct these annual industry surveys in order to stay abreast of the rapidly changing television business. As we continue to grow and change, I hope you will let me know what you think of our efforts. Manzil Restaurant CONTINENTAL FULLY LICENCED 18 YORK WAY LONDON WI Tel: 01.837.8042 4 CHANNELS / JULY/AUGUST 1987 CHANNELS Editor in Chief Itdoesritcostanymore LES BROWN Publisher GEORGE M. DILLEHAY tomakesure your Executive Editor MERRILL BROWN Managing Editor PETER AINSLIE media investmentpaysoff. Art Director TRACI CHURCHILL Senior Editors When selling your television or Memorandum of Information. Our STEVE BEHRENS, RINKER BUCK, JERI BAKER radio station, or restructuring your detailed presentation to qualified Associate Editors financing, it pays to depend on media buyers and financing sources pays off JOSEPH VITALE, CECILIA CAPUZZI West Coast Editor brokers with investment banking skills. with completed transactions in 60 to PATRICIA E. BAUER People who approach broad- 90 days. Assistant West Coast Editor casting and capital markets with equal For a confidential discussion JOAN VON HERRMANN expertise. The experts at Gammon & on the current marketability of your Washington Editor PATRICIA HERSCH Ninowski. media investment, call our Washing- Assistant Art Director We reinforce your property's ton office or one of our growing num- CAROLYN Z. MARTINS market value with our comprehensive ber of regional offices. Editorial Assistant CHERYL GERBER Contributing Editors JOHN F. BERRY, DAVID BOLLIER, L.J. DAVIS MARK FRANKEL, MERYL GORDON WILLIAM A. HENRY III DAVID LACHENBRUCH, MICHAEL POLLAN JAY ROSEN, JOEL SWERDLOW, JAMES TRAUB GAMMON 6 NINOWSKI Photo Research LAURIE WINFREY/CAROUSEL, INC. MEDIA INANMENKS. INC. Interns TIM BOCK, MICHAEL BURGI 1925 K Street, NW Washington, DC 20006 ERIN KELLY, MATI LASZLO Member: National Assoctatton of Medea Brokers (NAMB), NAB, INTV FRANCESCA LAPRELLE, KIM MARTIN Washington: Ronald J. Ninowski, James A. Gammon, Donald R. Russell (202) 862-2020. JUAN SUAREZ Kansas City: Richard T. Wartell (913) 681-2901. Denver: Marc O. Hand (303) 733-5637; Al Perry (303) 239-6670. Philadelphia: Jack F. Satterfield (215) 525-8767. Los Angeles: Carl J. Fielstra (714) 583-0366. Associate Publisher BRONNA A. BUTLER Production Manager SUSAN C. TURK Circulation Manager LAWRENCE M. MCKENNA Controller CATHERINE PAONE OfficeManager CARLTON HILL Administrative Assistant DEBORAH GERMAN Associate Publisher-Advertising Sales JOEL A. BERGER Eastern Advertising Manager JONATHAN BLINKEN Western Advertising Manager NELDA H. CHAMBERS Sales Assistant LAURI MOYER Advertising Sales Coordinator BRIAN FUORRY Advertising Sales Offices New York: 19 West 94th St., New York, NY John McLaughlin fuels the fire while respected journal- 10036,212-302-2680 WestCoast:1800 Century Park ists Jack Germond, Morton Kondracke, and Robert East, Suite 200 Los Angeles, CA 90067213-556-1174 England:Jack Durkin & Co. 55 Hatton Garden, London Novak provide informative and often explosive opinions. EC1N 8HP England Tel: 011-441-831-1131 Join them all on the McLaughlin Group. It just might be the C.C.Publishing Inc. President freshest, boldest, most incisive political show on the air.
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