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July 2019 Proudly informing and inspiring the greater Waikato region for 147 years, the Waikato Times is a trusted and proven advertising channel for connecting with local consumers, growing brand awareness and driving action. METROPOLITAN NEWSPAPERS
Average issue readership Day by day readership 15+ (000s)
45,000 The Waikato Times is read by 45,000 people across a typical day. Across a typical week the Waikato Times is read by 78,000 different people.
Monthly Audience
132,000 132,000 different people read the Waikato Times across a typical month.
Average time spent reading
45 minutes Benefit from strong reach and A typical reader spends 45 minutes with the Waikato Times each weekday. This is effective frequency by advertising in slightly higher on Saturdays at 46 minutes. the Waikato Times across the week.
Source: *Nielsen CMI Fused Q2 18 - Q1 19 Jun 19. Base: All people 15+ METROPOLITAN NEWSPAPERS
Homeowners Main Household Shoppers Average Household Income
37,000 82% 20,000 44% $98,809 OF READERS OF READERS 37,000 homeowners read 20,000 Main Household The average Household Income the Waikato Times across Shoppers read the Waikato Times of a Waikato Times reader is a typical day. across a typical day. $98,809.
Mortgage Free Homeowners Household Income $100K+ Business Decision Makers
53% 38% 13% 24,000 17,000 6,000 OF READERS OF READERS OF READERS 24,000 Mortgage Free 17,000 average issue readers On a typical day 6,000 Homeowners read of the Waikato Times have a Business Decision Makers read the Waikato Times across household income $100K+. a copy of the Waikato Times. a typical day.
Readers of the Waikato Times are financially secure and asset rich.
Source: *Nielsen CMI Fused Q2 18 - Q1 19 Jun 19. Base: All people 15+ METROPOLITAN NEWSPAPERS
Average age Male/Female
63 years 58/42
The average age of a Waikato Times 45,000 average issue readers of the is 63 years. 69% of readers are over Waikato Times are split by gender the age of 45. 58% male – 42% female.
Reader age profile (000s) Reader lifestage (000s)
Source: *Nielsen CMI Fused Q2 18 - Q1 19 Jun 19. Base: All people 15+ METROPOLITAN NEWSPAPERS
Circulation area METROPOLITAN NEWSPAPERS
Feature sections
REACH REACH
25,000 19,000 intending overseas fashion store shoppers
travellers
fashion store shoppers
A typical issue of the A typical issue of the
Waikato Times will reach Waikato Times will reach
25,000 people who 19,000 people who have M T W T F S intend to travel overseas M T W T F S visited a fashion store in in the next 12 months. the last months.
From tropical island getaways Published every Wednesday, to Europe river cruising — Life showcases the latest Additional Escape provides inspiration trends in fashion, beauty and opportunities: 18,000 for your next holiday and the food. It’s the essential local ● Sunday Star-Times tools to turn dreams into guide for Wellington quality food shoppers Escape liftout reality. fashionistas and foodies! ● Stuff.co.nz’s A typical issue of the Travel section With a line-up of New Additional Waikato Times will reach
Zealand’s most experienced opportunities: 18,000 people who travel writers and columnists, ● Your Weekend magazine regularly choose to pay we deliver superior writing, ● Stuff.co.nz’s more for top quality beautiful photography and Life & Style section foods. independent, expert advice.
Source: *Nielsen CMI Fused Q2 18 - Q1 19 Jun 19. Base: All people 15+ METROPOLITAN NEWSPAPERS
Feature sections
REACH REACH BUSINESS WORLD
25,000 37,000 Business section World section readers
readers on a typical Saturday
A Business section of the The World section of the
Waikato Times is read by Waikato Times is read by
25,000 readers on a 37,000 readers on a M T W T F S typical day. M T W T F S typical Saturday.
Additional Every day our highly Features the latest Additional opportunities: respected business pages international news from our opportunities: ● Sunday Star-Times cover local, national and experienced team of ● Sunday Star-Times World section international news and correspondents, plus in-depth Business section ● Stuff.co.nz commentary on business, coverage of stories that have ● Stuff.co.nz World markets, the economy and real relevance to New Zealand Business public policy. readers.
Source: *Nielsen CMI Fused Q2 18 - Q1 19 Jun 19. Base: All people 15+ METROPOLITAN NEWSPAPERS
Feature sections
REACH REACH PROPERTY MOTORTIMES
50,000 11,000 Saturday readers of the intending car buyers
Waikato Times
A typical issue of the
Advertising within the Waikato Times is read by
Waikato Times on 11,000 people that are
Saturday will ensure that likely to buy a car in the M T W T F S your property will be M T W T F S next 12 months. seen by both passive and active buyers across the Additional The weekend edition of the Every Thursday Motortimes Waikato region. opportunities: Waikato Times is the ‘go to’ delivers the latest automotive ● Sunday Star-Times publication for local real news through Stuff’s Additional Motoring section estate and open home experienced and respected opportunities: ● Stuff Top Cars information. editorial teams. Our writers ● Showcase Plus twice yearly liftout are passionate and Property carousel ● Stuff.co.nz Motoring Whether it’s making the authoritative, offering trusted appearing on biggest purchase of their lives, advice and reviews for car Stuff.co.nz and buying an investment buyers across Waikato. Neighbourly.co.nz property, relocating, or down ● Sunday Star-Times sizing, advertisers in the Property section Waikato Times can connect with Waikato property buyers at these pivotal moments.
Source: *Nielsen CMI Fused Q2 18 - Q1 19 Jun 19. Base: All people 15+ METROPOLITAN NEWSPAPERS
Magazine liftout
Your Weekend is a Waikato Average Issue premium weekly Readership magazine that appears in The Press, as well as The Dominion Post in 32,000 Wellington and the
Waikato Times in 32,000 people across the Hamilton. Waikato read Your
Weekend magazine on a Every Saturday Your typical Saturday. Weekend is packed with
practical advice, fashion 90% of Your Weekend inspiration, profiles of readers in the Waikato intriguing people, and own their own home. stories about social
trends and big issues. National Average Issue
Readership M T W T F S Your Weekend is the
perfect place for readers
● Compact magazine to start their weekend. 279,000 ● Stitched and trimmed Advertising packages for ● Higher grade newsprint Your Weekend magazine On a typical Saturday ● Inserted into Stuff’s Metro are available for either Your Weekend magazine newspapers the full print run or for is read by 279,000 people individual titles nationwide. (e.g. The Press circulation area only).
Source: *Nielsen CMI Fused Q2 18 - Q1 19 Jun 19. Base: All people 15+ METROPOLITAN NEWSPAPERS
Day-by-day section guide
Position your advertising amongst premium editorial and feature content
COMPACT BROADSHEET MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY News News News News News SECTION A SECTION C National News National News National News National News National News News Property Politics Politics Politics Politics Politics National News Classifieds Opinion Opinion Opinion Opinion Opinion Politics Employment Editorial/Letters Editorial/Letters Editorial/Letters Editorial/Letters Editorial/Letters Opinion MAGAZINE Catalyst In Depth In Depth In Depth In Depth World Your Weekend In Depth World World World World TV World Business Business Business Business Weather Business Sharemarket Sharemarket Sharemarket Sharemarket SECTION B Weather NZFarmer Comm. Property Homed Entertainment Weekend Escape Weather Life Weather Weather Weekend Leisure Puzzles Well & Good Weather Puzzles Puzzles Entertainment TV Puzzles Puzzles TV TV National Portrait Obituary TV TV Obituary Obituary Flashback Family Notices Obituary Obituary Family Notices Family Notices Business Classified Family Notices Family Notices Classified Classified Puzzles Racing Classified Classifieds Racing Racing Racing Sport Racing Racing Sport Sport Family Notices Sport Sport LIFTOUT Sport Motortimes +
Stuff’s print and online weekly audiences in Waikato:
Integrated solutions for maximum impact
Take advantage of Stuff’s separate and shared audiences across print and digital media products to maximise your campaign reach. 69,300 33,700 35,600 130,900 166,500 different only read the read both only read different Waikato By pairing Stuff.co.nz and the Waikato people print edition the Waikato Stuff.co.nz people visit Waikato Times your read the of the Times and (including Stuff.co.nz over campaign will reach a larger Waikato Times Waikato Stuff.co.nz waikatotimes. the course of a local audience. Consistent over the course Times co.nz) typical week messaging across both of a typical channels will also reinforce week your message with consumers viewing both channels.
Source: *Nielsen CMI Fused Q2 18 - Q1 19 Jun 19. Base: Waikato 15+ Thank you