STUFF NORTH ISLAND REGIONAL NEWSPAPERS REACH YOUR CUSTOMERS DELIVER YOUR STORY SELL YOUR PRODUCTS LINKED TABLE OF CONTENTS

Slide 3. The Dominion Post Slide 10. Taranaki Daily News Slide 17. Waikato Times Slide 24. Manawatu Standard The Dominion Post is part of Wellingtonians DNA. Informing and inspiring the greater Wellington region for over 150 years, The Dominion Post is a trusted and proven advertising channel for connecting with local consumers, growing brand awareness and driving action. Day by day readership 14+ (000s) Average Issue Readership: 121

121 118,000 The Dominion Post is 124 read by 118,000 people across a typical day. 110

120 Benefit from strong reach 110 and effective frequency by advertising in The Dominion 118 Post across the week.

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Homeowners Mortgage free homeowners Main income earners Main household shoppers Average household income

91% 64% 58% 41% $117,440 107,000 readers of 76,000 readers of 69,000 readers 48,000 readers of The average The Dominion Post The Dominion Post of The Dominion The Dominion household income are homeowners, are mortgage free Post are main Post are main of The Dominion which is 91% of homeowners, income earners, household Post readers is readers. which is 64% of which is 58% of shoppers, which $117,440. readers. readers. is 41% of readers.

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Reader age profile (000s) Average age: 6 59 years The average age of The 13 Dominion Post readers is 59 years old. The percentage of The 18 Dominion Post readers that are aged 50 years 36 and over is 69%.

46

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Reader living arrangements (000s)

9 Male Female 51 55% 45% The Dominion Post readers 33 are slightly more male dominant when it comes to 2 gender, with 55% male and 45% female. 11

10

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . The Dominion Post circulation area Each week stuff.co.nz and The + Dominion Post have a combined (unduplicated) reach of: 294,000 Each week up to 294,000 people in the Wellington region connect 231,000 with The Dominion Post or stuff.co.nz Homeowners

133,000 Mortgage free 144,123# homeowners In the Wellington region there are 144,123 Neighbourly members

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Wellington. #Neighbourly membership as of 1 July 2021. . The Taranaki Daily News engages and informs residents across Taranaki Monday – Saturday each week. A trusted voice in the community, the Taranaki Daily News offers brands and businesses a variety of options to connect with local consumers and residents. Day by day readership 14+ (000s) Average Issue Readership: 28

33 30,000 Taranaki Daily News is 27 read by 30,000 people across a typical day. 28

28 Benefit from strong reach 36 and effective frequency by advertising in the Taranaki 30 Daily News across the week.

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Homeowners Mortgage free homeowners Main income earners Main household shoppers Average household income

87% 70% 53% 40% $87,180 26,000 readers of the 21,000 readers of 16,000 readers 12,000 readers of The average Taranaki Daily News the Taranaki Daily of the Taranaki the Taranaki Daily household income are homeowners, News are mortgage Daily News are News are main of the Taranaki Daily which is 87% of free homeowners, main income household News readers is readers. which is 70% of earners, which shoppers, which $87,180. readers. is 53% of is 40% of readers.

readers.

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Reader age profile (000s) Average age: 3 54 years The average age of 3 Taranaki Daily News readers is 54 years old. The percentage of 6 Taranaki Daily News readers that are aged 10 50 years and over is 57%. 8

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Reader living arrangements (000s)

4 Male Female 12 53% 47% The Taranaki Daily News 5 readers are slightly more male dominant when it 1 comes to gender, with 53% male and 47% female. 7

1

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Taranaki Daily News circulation area Each week stuff.co.nz and the + Taranaki Daily News have a combined (unduplicated) reach of: 64,000 Each week up to 64,000 people in the Taranaki region connect with 53,000 the Taranaki Daily News or stuff.co.nz Homeowners

39,000 Mortgage free 21,124# homeowners In the Taranaki region there are 21,124 Neighbourly members

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Taranaki. #Neighbourly membership as of 1 July 2021. . Proudly informing and inspiring the greater Waikato region for 147 years, the Waikato Times is a trusted and proven advertising channel for connecting with local consumers, growing brand awareness and driving action. Day by day readership 14+ (000s) Average Issue Readership: 42

37 40,000 The Waikato Times is 39 read by 40,000 people across a typical day. 31

37 Benefit from strong reach 51 and effective frequency by advertising in the Waikato 40 Times across the week.

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Homeowners Mortgage free homeowners Main income earners Main household shoppers Average household income

78% 63% 58% 45% $82,330 31,000 readers of 25,000 readers of 23,000 readers 18,000 readers of The average the Waikato Times the Waikato Times of the Waikato the Waikato Times household income are homeowners, are mortgage free Times are main are main household of the Waikato which is 78% of homeowners, income earners, shoppers, which is Times readers is readers. which is 63% of which is 58% of 45% of readers. $82,330. readers. readers.

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Reader age profile (000s) Average age: 3 61 years The average age of the 5 Waikato Times readers is 61 years old. The 2 percentage of the Waikato Times readers that are aged 50 years 9 and over is 73%.

20

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Reader living arrangements (000s)

3 Male Female 20 55% 45% Waikato Times readers are 10 slightly more male dominant when it comes to 1 gender, with 55% male and 45% female. 1

4

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Waikato Times circulation area Each week stuff.co.nz and the + Waikato Times have a combined (unduplicated) reach of: 189,000 Each week up to 189,000 people in the Waikato region connect with 138,000 the Waikato Times or stuff.co.nz Homeowners

75,000 Mortgage free 80,123# homeowners In the Waikato region there are 80,123 Neighbourly members

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Waikato. #Neighbourly membership as of 1 July 2021. . Welcomed into the homes of residents across the Manawatu everyday, the Manawatu Standard shares the highs and lows of this community and shines a light on the people, personalities and successes that make this community great. Day by day readership 14+ (000s) Average Issue Readership: 19

18 18,000 The Manawatu 18 Standard is read by 18,000 people across a 19 typical day.

18 Benefit from strong reach 16 and effective frequency by advertising in the Manawatu 18 Standard across the week.

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Homeowners Mortgage free homeowners Main income earners Main household shoppers Average household income

83% 56% 56% 50% $85,860 15,000 readers of 10,000 readers of 10,000 readers 9,000 readers of The average the Manawatu the Manawatu of the Manawatu the Manawatu household income Standard are Standard are Standard are Standard are main of the Manawatu homeowners, mortgage free main income household Standard readers which is 83% of homeowners, earners, which shoppers, which is $85,860. readers. which is 56% of is 56% of is 50% of readers.

readers. readers.

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Reader age profile (000s) Average age: 2 59 years The average age of 2 Manawatu Standard readers is 59 years old. The percentage of 2 Manawatu Standard readers that are aged 5 50 years and over is 67%. 7

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Reader living arrangements (000s)

2 Male Female 6 72% 28% The Manawatu Standard 2 readers are significantly more male dominant when 3 it comes to gender, with 72% male and 28% female. 3

2

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Manawatu Standard circulation area Each week stuff.co.nz and the + Manawatu Standard have a combined (unduplicated) reach of: 102,000 Each week up to 102,000 people in the Manawatu-Wanganui region 85,000 connect with the Manawatu Standard or stuff.co.nz Homeowners

46,000 Mortgage free 42,229# homeowners In the Manawatu-Wanganui region there are 42,229 Neighbourly members

Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Manawatu-Wanganui. #Neighbourly membership as of 1 July 2021. .